SPOTIFY TECHNOLOGYAlbert Gang

(albgang)

Problem?

Financial Information

Revenue in 2015: $2.1 billion

Loss: $206 million

Royalties: $1.8 billion

Business Model- “Freemium” model- 100 million users

- 50 million paid users

- Brand sponsored playlists

Types of Subscriptions

Short History2005 - Started by Daniel Ek and Martin Lorentzon

2006 - Officially founded!

2007 - Release of the public beta

2009 - Mobile app platform

2011 - Launched in the USA

Struggles

Secret Sauce?

Competition

Pricing/month $10-$15 $10-$20 $10-$15 $4

On-Demand Listening

Free Version

Social

Prediction?

References https://techcrunch.com/gallery/a-brief-history-of-spotify/

http://fortune.com/2016/05/24/spotify-financials/

http://www.recode.net/2016/5/23/11749122/spotify-losses-revenue-2015

http://time.com/3554468/why-taylor-swift-spotify/

https://brandsnews.spotify.com/us/2016/05/26/introducing-sponsored-playlist/