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    It was one of those moments when the whole world seems to care.

    On 3 September, a harrowing picture of a 3-year-old Syrian boy, face down on a Turkish beach, who

    had drowned while trying to reach Europe, was shared by millions on the internet. His name was Alan

    Kurdi. Tima Kurdi, his aunt who lives in Canada, believes the fact the picture went viral has made a big

    difference - and in fact, that it saved lives.

    "It was something about that picture," she says. "God put the light on that picture to wake up the

    world."

    '

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    On the day it went viral, BBC Trending publisheda version of photograph, though only illustrations

    and cartoon versions appear on this page. The original picture shows the lifeless body of Alan Kurdi,

    who was born to an ethnically Kurdish family in the town of Kobane in northern Syria.

    Tima Kurdi never got to meet her nephew Alan face to face, but she was in regular contact with his

    father - her brother Abdullah. He told her Alan was a "very happy boy, never cried."

    Throu h their man hone conversations Abdullah told her about the violent civil war in S ria and

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    about how he first escaped to Turkey on his own, one of around two million Syrians who have fled to

    the country. And he described how he got his wife Rehana and their two sons, Alan, 3, and Ghalib, 5,

    to join him there.

    Tima had been hoping to bring her brother's family to Canada, but it proved impossible. "One time I

    said to him, the only option you have try to go to Europe," she recalls. Abdullah heeded the advice - he

    decided his family would join the 700,000 migrants trying to get from Turkey to the EU this year.

    At that time, back in September, there were already signs the debate around refugees in Europe was

    intensifying and perhaps shifting. The German chancellor had announced a relaxation of refugee rules -

    resulting in love letters to herfrom Syrians - and I and the BBC Trending team were noticing that the

    use of hashtags such as "refugees welcome" was slowly beginning to rise.

    On 2 September, we published a postabout this build up. On the same morning, Abdullah and his

    family - who had spent the preceding months trying to make their way to Greece - boarded a

    smuggler's boat.

    Tima Kurdi spoke to BBC Trending from Canada via Skype

    In Canada, Tima waited for a phone call from her brother that never arrived. Instead she got one from

    another relative who had heard from Abdullah, passing on terrible news. The boat had capsized, killing

    12 Syrian migrants including Alan, his brother, and his mother.

    Their deaths were just three of thousands of migrant deaths in the Mediterranean this year- most

    unremarked on. But little Alan's dead body washed up on a Turkish beach, and was captured in a series

    of pictures by a photographer from a local agency, Dogan News. Some of the photos him face down on

    the beach, with waves gently washing over him. In another, a policeman gently carries his small lifeless

    body away.

    'Humanity Washed Ashore'

    Once posted on Twitter and Facebook, the picture spread fast. In Turkish, 200,000 tweets used the

    hashtag "Humanity Washed Ashore" - along with another 300,000 in Arabic. And in English, the tag

    "Refugees Welcome" surged, with 1.5 million new messages.

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    A series of debates began about whether to share this graphic image, beginning with pro-refugee

    campaigners - who had realised that a mood was developing online which they could seize.

    "Sharing horrific images can often backfire," says Peter Bouckaert, Emergencies Director of Human

    Rights Watch, who wrote a blog poston why he felt it was justified to share the picture. "But in this

    case, I thought it was really important to share this image of a drowned boy because two Alan Kurdis

    are drowning every day on this journey."

    Before long, the debate about showing the picture began in newsrooms - including the BBC's. Some

    stuck with less graphic shots but a number published the more graphic pictures on their front pages -

    and before long 80% of the British populationhad seen it.

    Hugh Pinney, from the picture agency Getty Images, says that without social media users sharing it

    first, it's unlikely that newspapers would have printed it. "The fact that it has been circulating on social

    media... gave mainstream traditional media editors the courage of their convictions to put this onto the

    front page and break a huge social taboo. that you simply do not publish pictures of dead children," he

    says.

    After the picture came a number of policy announcements from various countries. British Prime Minister

    David Cameron said "the whole nation has been deeply moved" by the picture while announcing more

    help for Syrians in camps, with 20,000 to be resettled in the UK within five years. Meanwhile, ordinary

    people got involved in charity efforts for Syrian refugees - for example the National Refugee Welcome

    board, which organised initiatives resulting in 700 landlords offering their houses for migrants and

    9,000 people volunteering to foster children.

    Follow BBC Trendin on Facebook

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    Join the conversation on this and other stories here.

    At the time, Andrew Mitchell, Conservative MP and former Secretary of State for International

    Development, accused newspapers who published the picture of "disgusting" sensationalism. He says

    that despite an increase in refugees being resettled here, the UK in fact stuck to its basic policy position

    rather than suddenly relaxing its borders.

    "What is quite interesting is that now public opinion does not think that that is the answer, and indeed

    it is not the answer," he says. "The answer is to try and bring a political track so that the fighting stops

    in Syria."

    He's right about UK public opinion - if you look at polls rather than hashtags. In September, after the

    picture appeared, there was heightened support for allowing more refugees into the UK. But that now

    looks like a blip, which faded away after the Paris attacks last month - and a clear majority now oppose

    a rise in numbers.

    BBC Trending Radio

    Hear more from the Trending team - on our podcast from the BBC World Service.

    Other countries view things differently. Germany had already had adopted a more open policy towardsSyrian refugees, and Canada, where Tima Kurdi lives, has now seen its policies shift too. The Canadian

    government's pledge to take 25,000 Syrian refugees by Februarymay be part of the reason Tima

    Kurdi now thinks there was something unique about that picture.

    "We heard thousands of stories, we saw thousands of pictures of kids dying" before Alan Kurdi's

    picture, she says. "His older brother lying beside him on that beach, nobody even took a picture of him,

    nobody even talks about him." She adds: "It was something about that picture, God put the light on

    that picture to wake up the world."

    She is right that Alan Kurdi's picture certainly supplied the image imagery that millions adopted to

    represent the Syrian refugee crisis - by sharing it on their Facebook and Twitter feeds. In that way, ithumanised a crisis that for many seemed rather remote and abstract.

    It's much less clear to what extent policies changed as a direct result. And migrants - including children

    - continue to die trying to cross the Mediterranean.

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    #TheDress couple: 'we were completely left out

    from the story'The Dress" was perhaps the most viral image of 2015 - so why do

    he couple who took the picture now have mixed feelings about all the

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    Tima Kurdi shared images like this of Alan and Ghalib in happier times

    'We are so proud of this picture'

    But Tima Kurdi and her brother Abdullah cling on to the idea that their personal tragedy going viral had

    a positive overall effect. "It is very painful to go through this tragedy, but in other ways. we are so

    proud of this picture [which] saved thousands of refugees," she says.

    And one of those refugees is Tima Kurdi's other brother, Mohammed. Her application to bring him,

    along his wife and children, recently arrived in Canada.

    Alan's father, Abdullah, could also now qualify for refugee status. But without his sons and his wife, hedoesn't want to come, and now lives in Iraq.

    "So far his answer is - 'I've lost my whole family. The only reason I was going to go to Europe or

    Canada, was because of them. And now they're gone. Do you think I care about myself, where I going

    to be?'"

    "So I know I want to give him more time," she says. "But so far, he is refusing."

    Reporting by Estelle Doyle

    You can follow BBC Trending on Twitter @BBCtrending, and find us on Facebook. All our

    stories are at bbc.com/trending.

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    1 December 2015

    Latest TweetsFrom BBC Trending @BBCtrending

    RT @KatieGazette: Interesting interview: #TheDresscouple were 'completely left out from the story' https://t.co/gh9s2TmvhC v

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    RT @FezReports: #TheDresscouple: 'we were completely left out from the story' - .@BBCTrendinghttps://t.co/9CLuyR96tO

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    RT @MukulDevichand: #TheDresscouple:'we were completely left out from the story'. Based on @BBCRadio4doc by @Estdoyle

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