aku harap kerja nie complete

8/3/2019 Aku Harap Kerja Nie Complete

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TABLE OF CONTENT

ACKNOWLEDGMENT...............................................................................................3

LIST OF TABLES......................................................................................................5

LIST OF FIGURES....................................................................................................6

1.0 CHAPTER ONE: INTRODUCTION.....................................................................7

1.1 BACKGROUND OF MALAYSIA......................................................................7

1.2 BACKGROUND OF THE COMPANY...............................................................8

1.3 PROBLEM STATEMENT.............................................................................11

1.4 RESEARCH OBJECTIVES...........................................................................11

1.5 SIGNIFICANCE OF THE STUDY..................................................................12

2.0 RESEARCH METHODOLOGY........................................................................13

2.1 DATA COLLECTION METHOD.....................................................................13

3.0 LITERATURE REVIEW...................................................................................14

4.1 INTERNAL ANALYSIS.....................................................................................15

4.1.1 STRENGTH..............................................................................................15

4.1.2 WEAKNESS.............................................................................................15

4.1.3 OPPORTUNITY........................................................................................15

4.1.4 THREAT..................................................................................................16

4.2 HOST COUNTRY BACKGROUND / MACRO ENVIRONMENT ANALYSIS.............16

4.2.1 POLITICAL...............................................................................................17

4.2.2 ECONOMIC..............................................................................................19

4.2.3 SOCIAL-DEMOGRAPHIC..........................................................................20

4.2.4 TECHNOLOGICAL....................................................................................20

4.2.5 ENVIRONMENTAL....................................................................................21

4.2.6 LEGAL.....................................................................................................21

4.3 MODE OF ENTRY..........................................................................................22

4.4 EXTERNAL ANALYSIS....................................................................................22

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4.4.1 RIVALRY AMONG EXISTING FIRMS..........................................................22

4.4.2 THREATS OF NEW ENTRANTS.................................................................23

4.4.3 THREATS OF SUBSTITUTE PRODUCT/SERVICE.......................................23

4.4.4 BARGAINING POWER OF SUPPLIER.........................................................23

4.4.5 BARGAINING POWER OF BUYER.............................................................23

4.5 MARKET PENETRATION STRATEGIES...........................................................24

4.5.1 PROMOTION...........................................................................................24

4.5.2 PLACE (DISTRIBUTION)...........................................................................24

4.5.3 PRICE.....................................................................................................25

4.5.4 PRODUCT...............................................................................................25

7.0 CONCLUSION...................................................................................................28

7.1 CONCLUSION................................................................................................28

7.2 LIMITATION OF STUDY..................................................................................29

REFERENCES.......................................................................................................30

REFERENCES

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ACKNOWLEDGMENT

Alhamdulilah, our last semester project are done properlly and perfectly. Although we think

we cant complete our project but with motivation and supported from the others, it teach us

how to be more co-operate with goup member and understand each other to complete this

project.

We are very thanks full to our beloved lecture Mr. Zaid Bin Mohd Yusop that help us and

teach us how to make this project become more realistic until we all understand and know

how to make this project like a high class level project.

Beside that, we also thanks to our friend esspacially from clas BM111 6K that help us to

complete this project. After we saw that their project are in progressing, it give us motivation

to make our project more quality than them. We like this compete because it will give us spirit

to make sure that not only them can complete thier project but we also can complete our

project.

Before that we also want to thanks to our Universiti Teknologi MARA (UiTM) Jengka because

they provide a useful library for us to make a research about our project. We can have

research about our project easily because of UiTM have provide us good facilities.

Without all supported from they all, maybe we cant finished our project. Again we are

thankful to all group member BM111 6K especially our International Business lecturer Mr.

Zaid because he have conduct us well, he also always updated our project from time to time.

These conduct us and give us spirit to complete this project.

Thank you.

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EXECUTIVE SUMMARY

To many people, cancer is an unexpected serious fatal disease and death sentence.

Unfortunately, many of us have neglected diabetes, depression, muscle fatigue arthritis,

weak immunity and decreasing stamina level are associated with aging process. More than

40% of populations worldwide are in the risk of developing chronic disease due to aging

process.

Gamat is all formula that works wonders in reversing your aging cells in your body. It has

been clinically proven to increase your bodys immune system, increase your blood

circulation, promotes vitality natural, skin appearance and the general well being.

Gamat healing is a product of intensive study carried out collaboratively by a group of

malaysian pharmacologist from University of Malaya and Universities of Nihon and Kyoto,

Japan which revealed that gamat extract contains active substance with known mechanism

of actions. Gamat healing are based on finding coupled with identification of active

components found in gamat extract have contributed to the research being awarded first

prize national scientific award organized by the ministry of science technology and

environment of Malaysia 1994.

After 10 years of research in University of Malaya and the Japanese Universities, we have

now discovered the active substance and the mechanism of its actions. Beside its proven

efficiency in enhancing the bodys resistance towards various disease, from common flu to

more problematic conditions, including diabetes, cancer, it is also known that it contains a

cell growth factor which has the ability to accelerate the regeneration of biological cells,

bone, collagen and rejuvenates skin. We have now refined the extract and come up with new

generations of scientifically prepared products based on this purified polypeptide substance.

Gamat healing was first introduced into the market in early 2008 as the first scientifically

proven traditional product of Malaysia by healwell pharmaceuticals Sdn Bhd. We emphasize

on health supplement based on purified gamat extract and advanced skin care technology.

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LIST OF TABLES

Table 1.0, PROMOTIONPAGE 24

Table 2.0, LIST AND MARKET PRICEPAGE 25

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LIST OF FIGURES

Figure 1.0, ORGANIZATION CHART............................................................................PAGE 9

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10 CHAPTER ONE: INTRODUCTION

1.1 BACKGROUND OF MALAYSIA

During the late 18th and 19th centuries, Great Britain established colonies and

protectorates in the area of current Malaysia; these were occupied by Japan from

1942 to 1945. In 1948, the British-ruled territories on the Malay Peninsula formed the

Federation of Malaya, which became independent in 1957. Malaysia was formed in

1963 when the former British colonies of Singapore and the East Malaysian states of

Sabah and Sarawak on the northern coast of Borneo joined the Federation. The first

several years of the country's history were marred by a Communist insurgency,

Indonesian confrontation with Malaysia, Philippine claims to Sabah, and Singapore's

secession from the Federation in 1965. During the 22-year term of Prime Minister

MAHATHIR bin Mohamad (1981-2003), Malaysia was successful in diversifying its

economy from dependence on exports of raw materials to expansion in

manufacturing, services, and tourism. Current Prime Minister Mohamed NAJIB bin

Abdul Razak (in office since April 2009) has continued these pro-business policies.

(CIA The Worldfactbook,2012)

The early Buddhist Malay kingdom of Srivijaya, based at what is now Palembang,

Sumatra, dominated much of the Malay peninsula from the 9th to the 13th centuries

AD. The powerful Hindu kingdom of Majapahit, based on Java, gained control of the

Malay peninsula in the 14th century. Conversion of the Malays to Islam, beginning in

the early 14th century, accelerated with the rise of the state of Malacca under the

rule of a Muslim prince in the 15th century. Malacca was a major regional

commercial center, where Chinese, Arab, Malay, and Indian merchants traded

precious goods. (Bureau of East Asian and Pacific Affairs,2011)

Drawn by this rich trade, a Portuguese fleet conquered Malacca in 1511, marking the

beginning of European expansion in Southeast Asia. The Dutch ousted the

Portuguese from Malacca in 1641. The British obtained the island of Penang in 1786

and temporarily controlled Malacca with Dutch acquiescence from 1795 to 1818 to

prevent it from falling to the French during the Napoleonic war. The British gained

lasting possession of Malacca from the Dutch in 1824, through the Anglo-Dutch

treaty, in exchange for territory on the island of Sumatra in what is today Indonesia.

(Bureau of East Asian and Pacific Affairs,2011)

In 1826, the British settlements of Malacca, Penang, and Singapore were combined

to form the Colony of the Straits Settlements. From these strongholds, in the 19th

and early 20th centuries the British established protectorates over the Malay

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sultanates on the peninsula. During their rule the British developed large-scale

rubber and tin production and established a system of public administration. British

control was interrupted by World War II and the Japanese occupation from 1941 to

1945. (Bureau of East Asian and Pacific Affairs,2011)

Popular sentiment for independence swelled during and after the war. The territories

of peninsular Malaysia joined together to form the Federation of Malaya in 1948 and

eventually negotiated independence from the British in 1957. Tunku Abdul Rahman

became the first prime minister. In 1963 the British colonies of Singapore, Sarawak,

and Sabah joined the Federation, which was renamed Malaysia. Singapore's

membership was short-lived, however; it left in 1965 and became an independent

republic. (Bureau of East Asian and Pacific Affairs,2011)

Neighboring Indonesia objected to the formation of Malaysia and began a program

of economic, political, diplomatic, and military "confrontation" against the new

country in 1963, which ended only after the fall of Indonesia's President Sukarno in

1966. Internally, local communists, nearly all Chinese, carried out a long, bitter

insurgency both before and after independence, prompting the imposition of a state

of emergency from 1948 to 1960. Small bands of guerrillas remained in bases along

the rugged border with southern Thailand, occasionally entering northern Malaysia.

These guerrillas finally signed a peace accord with the Malaysian Government in

December 1989. A separate, small-scale communist insurgency that began in the

mid-1960s in Sarawak also ended with the signing of a peace accord in October

1990. (Bureau of East Asian and Pacific Affairs,2011)

1.2 BACKGROUND OF THE COMPANY

Gamat healing is a product of intensive study carried out collaboratively by a group

of malaysian pharmacologist from university of Malaya and universities of Nihon

and Kyoto, Japan which revealed that gamat extract contains active substance with

known mechanism of actions. Further studies conducted in Japan have discovered

its efficiency in enhancing the immune system of the body towards various

diseases, accelerate regeneration of biological cells, bone, collagen and

rejuvenates skin cells.

Gamat healing are based on finding coupled with identification of active

components found in gamat extract have contributed to the research being awarded

first prize national scientific award organized by the ministry of science technology

and environment of Malaysia 1994.

Gamat healing was first introduced into the market in early 2008 as the first

scientifically proven traditional product of Malaysia by healwell pharmaceuticals Sdn

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Bhd. We emphasize on health supplements based on purified gamat extract and

advanced skin care technology.(Hassan, 2012)

COMPANY PROFILE

Company name :Healwell Pharmaceuticals Sdn Bhd

Product/service :Gamat, manufactured

Number of employees : 50-100 people

FIGURE 1.0 ORGANIZATION CHART

CEO HOUSE OF HEALIN MALAYSIA (MOHD KHAIRULNAQIB BIN ZAINAL

ABIDIN)

Responsibilities as a communicator, decision maker, leader, and manager. The

communicator role can involve the press and the rest of the outside world, as well

as the organization's management and employees; the decision-making role

involves high-level decisions about policy and strategy. As a leader, the CEO

HOUSE OF HEALIN advises the board of directors, motivates employees, and

drives change within the organization. As a manager, the CEO of HOUSE OF

HEALIN presides over the organization's day-to-day, month-to-month, and year-to-

year operations to all branches including Brazil.

GANERAL MANAGER HOUSE OH HEALIN BRAZIL (WAN MOHD QUSHAIRI

HAKIM BIN WAN A.HAMID)

General Manager is responsible for all areas (Brazil)., General Manager refers to

any executive who has overall responsibility for managing both the revenue and

cost elements of a company's income statement. This is often referred to as profit &

loss responsibility. This means that a General Manager usually oversees most or all

of the firm's marketing and sales functions as well as the day-to-day operations of

the business. Basically General Manager facilitates yet giving order from CEO in

Malaysia to other department in Brazil.

MANAGER ON OPERATION BRAZIL (AMIR HAZIQ BIN ZAINI)

9

CEO

HOUSE

OF

HEALIN

GANERAL

MANAGER

HOUSE OH

HEALIN

MANAGER ON

OPERATION

(BRAZIL)

MANAGER ON

MARKETING

STRATEGY

MANAGER ON

FINANCIAL (BRAZIL)


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Operations management is an area of management concerned with overseeing,

designing, and redesigning business operations in the production of goods. It

involves the responsibility of ensuring that business operations are efficient in terms

of using as few resources as needed, and effective in terms of meeting customer

requirements. It is concerned with managing the process that converts inputs (in the

forms of materials, labor, and energy) into outputs (in the form of goods) such as

packaging gamat product. Utilize workers in Brazil to a maximum workforce.

MANAGER ON MARKETING STRATEGY BRAZIL( MUHAMMAD IZZAHAM

FADDLIE BIN ZAHARI)

Marketing managers are responsible for influencing the level, timing, and

composition of customer demand accepted definition of the term. In part, this is

because the role of a marketing manager can vary significantly based on a

business' size, corporate culture, and industry context. For example, in a large

consumer products company, the marketing manager may act as the overall

general manager of his or her assigned productthat is HOUSE OF HEALIN

product .To create an effective, cost-efficient Marketing management strategy. In

analyzing these issues, the discipline of marketing management often overlaps with

the related discipline of strategic planning in gamat market in Brazil.

MANAGER ON FINANCIAL IN BRAZIL (AZHARI BIN MOHD NOH)

Financial Manager responsible planning, organizing, directing and controlling the

financial activities in Brazil such as procurement and utilization of funds of the

HOUSE OF HEALIN. He aslo applying general management principles to financial

resources of the company.

1.3 PROBLEM STATEMENT

To many people, cancer is an unexpected serious fatal disease and death

sentence. Unfortunately, many of us have neglected diabetes, depression, muscle

fatigue arthritis, weak immunity and decreasing stamina level are associated with

aging process. More than 40% of populations worldwide are in the risk of

developing chronic disease due to aging process.

Gamat is all formula that works wonders in reversing your aging cells in your body.

It has been clinically proven to increase your bodys immune system, increase your

blood circulation, promotes vitality natural, skin appearance and the general well

being.

After 10 years of research in University of Malaya and the Japanese Universities,

we have now discovered the active substance and the mechanism of its actions.

Beside its proven efficiency in enhancing the bodys resistance towards various

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disease, from common flu to more problematic conditions, including diabetes,

cancer, it is also known that it contains a cell growth factor which has the ability to

accelerate the regeneration of biological cells, bone, collagen and rejuvenates skin.

We have now refined the extract and come up with new generations of scientifically

prepared products based on this purified polypeptide substance.

1.4 RESEARCH OBJECTIVES

1) To identify analyse strength, weakness, opportunity and threat of our company

2) To identify and analyse host country background.

3) To identify and analyse the best method for mode of entry.

4) To identify and analyse external analysis that might affect our company.

5) To identify and analyse market penetration strategic for our company.

1.5 SIGNIFICANCE OF THE STUDY

This study will be a significant Endeavor in exporting and promote the Gamat (sea

cucumber) in Brazil as one of the traditional medicines from nature. The study

also used to study nature in Brazil as a market measures developed there as well

as Gamat industry to provide awareness of the functions and use of Gamat in

traditional medicine which has been in modernized by researchers of local

researchers (Malaysia). With the advantages of the Gamat that can cure many

diseases and low cost it will be easily accepted by the people of Brazil.

By understanding the need to penetrate the Gamat's out, we took the initiative to

study various aspects of the angle required to develop the Gamat there, including

in terms of relevant political, Gamat market strength, weaknesses, opportunities

and so on for help us achieve the objectives of the Gamat market products over

there by our findings.

Moreover, this study can be used as a medium for us to refer to the changing

market structure change from time to time and also used as a reference in the

future

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10 RESEARCH METHODOLOGY

1.1 DATA COLLECTION METHOD

In prepared this research about the company, even about the country that we want to

promote our product to, there necessarily have much of the problem that we must

have to face. Of course there is so much external problem that we must face such as

competition from existing firm and so on. But in the same time we also have face the

internal problem such as to collect the data about the host country. To get the

information about the country, we didnt need to get over there to get the whole

information, but we can use the technology such as internet to get the whole

information of that.

This is the only method that we use to get any information about the country, about

the population, about the environment and so on. With use the internet, we can

reduce our costs to get all the information that we need. We must get the information

before we get over there to introduce our company. So with the internet, we can get

all of that information.

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20LITERATURE REVIEW

Sea cucumber (aka sea cuke), holothurian or holothuroid belongs to phylum

Echinodermata. This soft-bodied marine-dwelling echinoderm from class Holothuroidea is

unique due to the existence of evolved skeleton (i.e. ossicles or spicules) and ancient-

looked respiratory system called respiratory tree possessed by a few species. Basically,

there are 2 main economic practices of sea cucumbers in Malaysia: an important source

of traditional medicine (i.e. gamat lipid extracts and gamat water extracts) as well as

modern medicine in Peninsular Malaysia, West Malaysia and an important source in the

food industry in Sabah, East Malaysia. Several studies related to sea cucumbers

(Echinodermata: Holothuroidea) in Malaysia have been published since 1985. The

earliest study documented in Malaysia on the distribution of sea cucumbers using

morphological characteristics was conducted by Ridzwan Hashim (Professor of

International Islamic University Malaysia) and Che Bashah Che Chat in 1985. In fact,

molecular approaches are capable of providing insights into the phylogeny of sea

cucumbers and can support the outcomes of traditional morphological approaches, and a

number of molecular ecological studies have also been recorded in Malaysia since 1999.

(Kamarul, 2012)

In a country like Brazil, where the majority of the population has no access modern

allopathic medicines, local medicinal animals and plant knowledge systems is of

significance. The population uses traditional medicine due to the relatively low cost of

traditional medicine and difficult access to modern health facilities. Nevertheless, the

interest in and intrinsic value of zootherapy not be only be attributed to the lack of access

to modern medicinal services. Even in cities where modern health services are more

accessible and specialized; many people continue to go to traditional healers showing the

cultural acceptability of such practices. Besides the biological aspects, the economical

and sociocultural factors influence the relationship of the local gathered people and the

zootherapic resources usage. The need of new studies is evidenced which approach the

medicinal fauna of Brazil, seeking for a better understanding of this therapy form, not only

in its ecological aspects, but also reduce economical issues in term of medical that suit of

their income. (Kamarul, 2012)

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FINDINGS

4.1 INTERNAL ANALYSIS

4.1.1 STRENGTHThe strength of our products is from the sea cucumber itself. Sea cucumber is a

marine animal that has thousands of properties, such as vitamins a, vitamins c,

calcium, magnesium, zinc, iron protein and the enzyme. It also contains

collagen which helps accelerate the healing process.

Among the strengths of our products is that foreign products are less

competitive land market Brazil and involving the use of sea cucumber as a

medium of medical disease. Brazil land not suitable as a natural nature for Sea

cucumber is an advantage for us to sell this product in Brazil

Sea cucumber product is also suitable for use by all levels of society regardless

of age and gender. A sea cucumber product could cure a few diseaseseven it is

very cheap.

4.1.2 WEAKNESS

Despite the sea cucumbers is a new product in Brazil, but the product is still not

made aware sea cucumbers by the people in Brazil, and will involve the

marketing costs are very high, such as advertising, promotion and so on.

Constraints available in the countrydistribution is also one of the problems

caused by the tax involved in and outside the country, it also includes the cost

of shipping from Malaysia to Brazil that would cost hundred thousand dollars

4.1.3 OPPORTUNITY

This sea cucumber opportunity to give our young entrepreneurs to develop their

skills outside, they also provide employment opportunities to people of Brazil as

a distributor and sea cucumber products operations there.

Among others, was able to introduce the advantages of using cucumber, not

only in Brazil but all over the world. It can be shown that Malaysia is among

traditional health producers in the world.

Responding to the government instruction to promote Malaysian products in and

outside the country as one of the government's revenue

4.1.4 THREAT

Brazil is a developing country, the investors and big companies took the

opportunity to invest and participate in the development of a country. As we

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know health product is one of the largest demand in the world, we can see that

people are wiling to buy an expensive medicine or machine to improve or to

make sure their health in good condition. The reason why medicine service or

product have largest demand is because people believe that science and

traditonal medicine can help or improve their life.

So the threat for our company to joint at brazil are, the companies that have

name with their product, means here that not only our company will introduce

brazilian about our product, so it quiet difficult to impose or confident them with

our product.

However, we know that brazil have make seas cucumber as their medicine, but

the population of the seas cucumber cant afford to increase there. The

historical of the seas cucumber will make affect for us, for example, if their

product are failed to confident brazilian that seas cucumber is the best

medicine, it will shown a bad image to our product.

4.2 HOST COUNTRY BACKGROUND / MACRO ENVIRONMENT ANALYSIS

Following more than three centuries under Portuguese rule, Brazil gained its

independence in 1822, maintaining a monarchical system of government until the

abolition of slavery in 1888 and the subsequent proclamation of a republic by the

military in 1889. Brazilian coffee exporters politically dominated the country until

populist leader Getulio VARGAS rose to power in 1930. By far the largest and most

populous country in South America, Brazil underwent more than half a century of

populist and military government until 1985, when the military regime peacefully

ceded power to civilian rulers. Brazil continues to pursue industrial and agricultural

growth and development of its interior. Exploiting vast natural resources and a large

labor pool, it is today South America's leading economic power and a regional leader,

one of the first in the area to begin an economic recovery. Highly unequal income

distribution and crime remain pressing problems. In January 2010, Brazil assumed a

nonpermanent seat on the UN Security Council for the 2010-11 term. (CIA World

Factbook,2012).

4.2.1 POLITICAL

Brazilian Democratic Movement Party or PMDB [Federal Deputy Michel

TEMER]; Brazilian Labor Party or PTB [Roberto JEFFERSON]; Brazilian

Renewal Labor Party or PRTB [Jose Levy FIDELIX da Cruz]; Brazilian

Republican Party or PRB [Vitor Paulo Araujo DOS SANTOS]; Brazilian Social

Democracy Party or PSDB [Senator Sergio GUERRA]; Brazilian Socialist Partyor PSB [Governor Eduardo Henrique Accioly CAMPOS]; Christian Labor Party or

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PTC [Daniel TOURINHO]; Communist Party of Brazil or PCdoB [Jose Renato

RABELO]; Democratic Labor Party or PDT [Carlos Roberto LUPI]; the

Democrats or DEM [Federal Deputy Rodrigo MAIA] (formerly Liberal Front Party

or PFL); Freedom and Socialism Party or PSOL [Heloisa HELENA]; Green Party

or PV [Jose Luiz de Franca PENNA]; Humanist Party of Solidarity or PHS [Paulo

Roberto MATOS]; Labor Party of Brazil or PTdoB [Luis Henrique de Oliveira

RESENDE]; Liberal Front Party or PFL (now known as the Democrats or DEM);

National Mobilization Party or PMN [Oscar Noronha FILHO]; Party of the

Republic or PR [Sergio TAMER]; Popular Socialist Party or PPS [Federal Deputy

Fernando CORUJA]; Progressive Party or PP [Francisco DORNELLES]; Social

Christian Party or PSC [Vitor Jorge Abdala NOSSEIS]; Workers' Party or PT

[Jose Eduardo DUTRA.(Hammon, 2012)

Malaysia's predominant political party, the United Malays National Organization

(UMNO), has held power in coalition with other parties continuously since

independence in 1957. The UMNO coalition's share of the vote declined in

national elections held in May 1969, after which riots broke out in Kuala Lumpur

and elsewhere, mainly between Malays and ethnic Chinese. Several hundred

people were killed or injured. The government declared a state of emergency

and suspended all parliamentary activities. (CIA World Factbook, 2012).

In the years that followed, Malaysia undertook several initiatives that became

integral parts of its socioeconomic model. The New Economic Policy (NEP),

launched in 1971, contained a series of affirmative action policies designed to

benefit Malays and certain indigenous groups (together known as Bumiputras or

"sons of the soil"). The constitution was amended to limit dissent against the

specially-protected and sensitive portions of the constitution pertaining to the

social contract. The government identified intercommunal harmony as one of its

official goals. The previous alliance of communally based parties was replaced

with a broader coalition--the Barisan Nasional (BN) or National Front. The BN

won large majorities in the 1974 federal and state elections. (CIA World

Factbook,2012)

Mahathir Mohamad was Prime Minister between 1981 and 2003, leading UMNO

and BN to successive election victories. Mahathir emphasized economic

development during his tenure, in particular the export sector, as well as large-

scale infrastructure projects. Mahathir attributed the success of the Asian tiger

economies to the "Asian values" of its people, which he believed were superior to

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those of the West. Mahathir sharply criticized the International Monetary Fund

(IMF), international financiers, and Western governments during the economic

and financial crisis that affected Asia in 1997-1998, and denied that the sharp

downturn was due to economic or corporate mismanagement, corruption, or

"crony capitalism." (CIA World Factbook,2012)

The end of Mahathir's tenure was marred by a falling out with his deputy and

presumed successor, Anwar Ibrahim. In September 1998, Mahathir dismissed

Anwar and accused him of immoral and corrupt conduct. Although Anwar was

convicted on both charges in 1999 and 2000, the trials were viewed as seriously

flawed. Malaysia's Federal Court eventually freed Anwar after overturning his

immoral conduct conviction in September 2004. (CIA World Factbook,2012)

Mahathir stepped down as Prime Minister in October 2003 after 22 years in

power, and his successor, Deputy Prime Minister Abdullah Ahmad Badawi, was

sworn into office. Abdullah called elections and won an overwhelming victory in

March 2004. Abdullah, an Islamic scholar, promoted the concept of "Islam

Hadhari" or "civilizational Islam," emphasizing the importance of education, social

harmony, and economic progress. His relationship with Mahathir eventually

soured, with Mahathir expressing regret at supporting Abdullah to be his

successor. (CIA World Factbook,2012)

Malaysia held national elections in March 2008. UMNO and its coalition allies in

the BN won a simple majority of the seats in the national parliament, but for the

first time in history failed to gain the two-thirds majority necessary to amend the

constitution. A loose coalition of opposition parties, called the Pakatan Rakyat or

People's Alliance, led by Anwar Ibrahim, won 82 of 222 seats in parliament and

took control of the state-level assemblies in five of Malaysia's 13 states.

However, in February 2009 the opposition Alliance lost control of one of the

states through defections of its assembly members--several members of the

opposition and two from the BN became independent, bringing the opposition

strength down to 76 members and the BN to 138 members. Prime Minister

Abdullah, taking responsibility for his partys poor showing in the March 2008

general election, stepped down as Prime Minister in a carefully timed transfer of

power to his deputy, Mohd Najib bin Abdul Razak, in April 2009. (CIA World

Factbook,2012)

The Najib administration's cornerstone policy is the "1Malaysia" initiative, which

emphasizes national unity amongst Malaysia's ethnically diverse population.

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Other initiatives include the Government Transformation Program to improve

government services delivery systems; the Economic Transformation Program to

provide a framework to emphasize private investment and de-emphasize public

investment; and the New Economic Model (NEM), to reform the 1970s (and still

current) economic policy known as the New Economic Policy. (CIA World

Factbook,2012)

4.2.2 ECONOMIC

Characterized by large and well-developed agricultural, mining, manufacturing,

and service sectors, Brazil's economy outweighs that of all other South American

countries, and Brazil is expanding its presence in world markets. Since 2003,

Brazil has steadily improved its macroeconomic stability, building up foreign

reserves, and reducing its debt profile by shifting its debt burden toward real

denominated and domestically held instruments. In 2008, Brazil became a net

external creditor and two ratings agencies awarded investment grade status to its

debt. After record growth in 2007 and 2008, the onset of the global financial crisis

hit Brazil in September 2008. Brazil experienced two quarters of recession, as

global demand for Brazil's commodity-based exports dwindled and external credit

dried up. However, Brazil was one of the first emerging markets to begin a

recovery. Consumer and investor confidence revived and GDP growth returned

to positive in 2010, boosted by an export recovery. Brazil's strong growth and

high interest rates make it an attractive destination for foreign investors. Large

capital inflows over the past year have contributed to the rapid appreciation of its

currency and led the government to raise taxes on some foreign investments.

President Dilma ROUSSEFF has pledged to retain the previous administration's

commitment to inflation targeting by the Central Bank, a floating exchange rate,

and fiscal restraint. (Brazil: Manufacturing Base, 2012)

According to reseach in 2010 it shows 6.7% unemployment rate. This

unemployment rate make brazil place 62 compared to others country in world. It

decrease from year 2009 that shows unemployment rate is 8.1%. In brazil the

main export commodities are transport equipment, iron ore, soybeans, footwear,

coffee and autos supply. For main imports commodities, brazil import machinery,

electrical and transport equipment, chemical products, oil, automotive parts and

electronics. (CIA World Factbook,2012)

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4.2.3 SOCIAL-DEMOGRAPHIC

Self-rated health has been used extensively in epidemiologic studies, not only

due to its importance per se but also due to the validity established by its

association with clinical conditions and with greater risk of subsequent morbidity

and mortality. The socio-demographic determinants of good self-rated health

are analyzed using data fromthe World Health Survey, adapted and carried out

in Brazil in 2003. In Brazil, there exist a two-tiered system of healthcare access.

Those with sufficient means have access to a private system of healthcare that

provides quality treatment on demand, while the remainder of the country relies

on an overburdened system of public clinics and hospitals. Household survey

data are used to determine which socio-demographic groups rely most on this

public healthcare system. Current demographic trends suggest that the public

helathcare infrastructure will become more and more heavily used in the coming

decades. (Janeiro, 2012)

4.2.4 TECHNOLOGICAL

Brazilian science and technology have achieved a significant position in the

international arena in the last decades. The central agency for science and

technology in Brazil is the Ministry of Science and Technology. This ministry

also has direct supervision over the National Institute for Space Research, the

National Institute od Amazonian Research, and the National Institute ofTechnology. The Ministry of Science and Technology , which the sarney

government created in March 1985, was headed initially by a person associated

with the nationalist ideologies of the past. Brazil is one of the most beautiful and

interesting countries on Earth. They are an incredible people, who love life and

enjoy every second of it. Information Technology is just one part of economy for

this huge country. The majority of the focus is put onto the companies involved

in exporting the vast raw materials the land holds. The new economy is just

emerging inside of Brazil. And this new economy Brazil may eventually becomea major player. (CIA World Factbook,2012)

4.2.5 ENVIRONMENTAL

The environment of Brazil is characterised by high biodiversity with a population

density that decrease away from the coast. Brazils large area comprises

different ecosystems, which together sustain some of the worlds greatest

biodiversity. Because of the countrys intense economic and demographic

growth, Brazils ability to protect its environmental habitats has increasingly

come under treat. The environmental problem that attracted most international

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attention in Brazil in the 1980s was undoubtedly deforestation in the Amazon.

Environmental issues in Brazil include deforestation in the Amazon Basin, illegal

wildlife trade, air and water pollution, land degradation and water pollution

caused by mining activities, wetland degradation and severe oil spills, among

others. As the home to approximately 13% of all known species, Brazil has one

of the most diverse collections of flora and fauna on the planet. Impacts from

agriculture and industrialization in the country threaten this biodiversity. (Brazil,

2012)

4.2.6 LEGAL

Brazilian law derives from Portuguese Civil law and is based on statutes and,

partly and more recently. The Federal Constitution, in force since October 2005,

1988 is the supreme law of the country and is the characterized by its rigid

written form. The constitution organizes the country as a Federative Republic,

formed by the indissoluble union of the states and municipalities and of the

Federal District. The 26 federate states have powers to adopt their own

constitutions and laws. Their autonomy, however, is limited by the principles

established in the Federal Constitution. State-level justice in Brazil consists of

state courts and judges. The States of Brazil organize their own judicial system,

with court jurisdiction defined in each state constitution, observing that their

legal scope is limited by those that do not concern the federal judicialordainment. The legislative process begins, in broad terms, with a bill of law in

one of the Congress Houses, either the Chamber of Deputies of the Federal

Senate, thus called the Originating House. The Brazilian justice system works

slowly, so slowly in fact that many of the biggest criminals are never caught.

Brazilian justice is also unjust. Brazil has one law for the rich and another for the

poor. Brazils legal system is also a mess. There are many different kinds of

courts, the system is understaffed, and lawyers deliberately delay proceedings

by appealing even when there is no chance of success. They are allowed to dothis. There are many different privileges and corrupt politicians use these

privileges to escape justice. (Edilenice, 2012)

4.3 MODE OF ENTRY

A Greenfield Investment is the investment in a manufacturing, office, or other physical

company-related structure or group of structures in an area where no previous

facilities exist. The name comes from the idea of building a facility literally on a

"green" field, such as farmland or a forest. Over time the term has become moremetaphoric. (What is green field investment?, 2012)

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Greenfield Investing is usually offered as an alternative to another form of investment,

such as mergers and acquisitions, joint ventures, or licensing agreements. Greenfield

Investing is often mentioned in the context of Foreign Direct Investment. (What is

green field investment?, 2012)

we will open several subsidiaries in Brazil to bring our products and distribute our

products more easily, the advantage is all affairs from Brazil will be delivered directly

from Malaysia and reduce imbalance between the subsidiary and Prevent bias in

operation and distribution. (What is green field investment?, 2012)

4.4 EXTERNAL ANALYSIS

4.4.1 RIVALRY AMONG EXISTING FIRMS

Gamat is a very good health products to treat many disease. This product is all

natural formula that works wonders in reversing your ageing cell in our body.

Gamat also has been clinically proven to increase our bodys immune system,

increase our blood circulation, promote vitality, skin appearance and the general

well being. But there is company that producing the different product but has the

same features and functions which is to treat many disease. Although the

existing product there is not as good as product that we poduce, but their

product remain strong in the market because they were familiar with the product

compared with our new products entering the market in Brazil is not known and

may be they cannot to believe our products.

4.4.2 THREATS OF NEW ENTRANTS

To many people, cancer is an unexpected serious fatal disease and death

sentence. Unfortunately, many of us have neglected diabetes, depression,

muscle fatigue arthritis, weak immunity and decreasing stamina level are

associated with aging process. Gamat are the most effective and ideal health

supplement to heal and fight against aging. But there are many company that

producing the product that have a same or bigger strength that can beat our

product. If they export their product to the same country, we will face the major

problem to promote our product. For example, we produce pure gamat jelly,

gamadent, gamarub and gamavita, but they produce Gamogen and other

product that have the same or more strength then ours. So we will face the

problem to promote our product.

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4.4.3 THREATS OF SUBSTITUTE PRODUCT/SERVICE

Gamat have an amazing ideal supplement fortified with precise amount of

chlorella, omega 3 & 6, beta carotena, vitamin B complex, vitamin E, amino

acids and energizing nutrients that effectively fight against cancer, relieve

stress, boost immune system, increase your heart and lung performance and

combat fatigue. But may be there is other company that will produce the same

product that have the same strength and advantages, but in the different form.

May be they will produce in the pill form and other form. So customer will

assume that the product in the pill form are more easily for them compare with

our product.

4.4.4 BARGAINING POWER OF SUPPLIER

There is no bargaining power of supplier.

4.4.5 BARGAINING POWER OF BUYER

Cancer is an unexpected serious fatal disease and death sentence.

Unfortunately, many of us have neglected diabetes, depression, muscle fatigue

arthritis, weak immunity and decreasing stamina level are associated with aging

process. More than 40% of populations worldwide are on the risk of developing

chronic disease due to aging process. Our product are the most effective and

ideal health supplement to heal and fight against aging. Our product help toaccelerate and enhance the healing process of internal and external wound,

reduce cholesterol level, blood glucose and lethargy, bring down blood

pressure, fatigue and delay ageing. So our product are more focust to the

elderly and also not forgetting for the young people that use more energy in

their lives.

4.5 MARKET PENETRATION STRATEGIES

4.5.1 PROMOTION

our promotion is based on what available medium on that country such as

advertisment, demonstation, campaing our example are :-

advertisment Shoptime.com (Brazil commercial channel )

TV Gazeta (national network

RadioBras (Brazil radio channel)

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Buses

The Rio times (Brazil newspaper)

demonstation -Providing free sample for patient to try out

Gamat product

-demonstarion on selected hospitals in Brazil

campaing Create a program GAMAT 1001 CURE to

educate people that the important og Gamat

in madicine

TABLE 2.0 , PROMOTION

4.5.2 PLACE (DISTRIBUTION)

For distribution we wil shipping our product directlally at Port Of Landaria

because the ship port located at the middle of the country and we will devide

the product at our 5 subsidiaries in cities that have most of population in Brazil

suc as So Paulo, Rio de Janeiro, Minas Gerais, Rio Grande do Sul and

Salvador. Finaly some of the product will be distribute to hospitals , farmacy and

some of convinient store whithin each cities.

4.5.3 PRICE

Our price is is base on real market price in pensular malaysia before including

goverment (Brazil) taxes and tansportation cost

List of product Market price in Malaysia

REJUSOL RM 72.90/BRL 41.58

ZANITON RM 59/BRL 27.95

GAMOGEN RM 126.90 / BRl 72.37

IMUNOL RM 114.90/ BRL 65.53

DERMA-X RM 200/BRL 114.07

TABLE 2.O LIST AND MARKET PRICE

4.5.4 PRODUCT

REJUSOL

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Latest Products from HEALIN range of products that will better quality. Power

Gamodulin rejuvenation stimulates healing and improve human health by

means of slow accumulation damaged cells in the body. Enriched and fortified

with Omega-3, Beta Carotene, Bromelin, Taurine and Vitamin B complex to

make Rejusol special health supplement. Omega-3 to help blood circulation,

improve nerve function and help reduce blood cholesterol levels.

Beta carotene content will help protect body cells from the destructive effects of

free radicals, vitamins A and strengthens the body immune from infection and

cancer. It can be used as a daily supplement to stimulate the body and prevent

deterioration of the freshness of the functions of tissues and organs in the body.

ZANITON

Pure Sea Cucumber Jelly rebranding the food enriched with Taurine and

Bromelin to enhance the effectiveness of the product. Introduced with a new

bottle and packaging. Comes in a package 350 ml, with a similar price per

volume. Zaniton provide more value for your money than Pure Sea Cucumber

Jelly for added with Taurine, Bromelin, Inositol, Vitamin B6 B1dan

Taurine has anti-oxidants to help the body facing the threat of free radicals andreduce cholesterol. Bromelin can help digestion and absorption of proteins and

has anti-inflammatory properties that reduce swelling and inflammation.

Gamodulin Content merejuvenasi capacity for cells and organs as well as

enhancing the immune system and blood circulation.

GAMOGEN

Benefits proven Gamogen enriched with honey and chlorophyll, specifically

collected from dry desert areas to enhance the effectiveness of the product.Provides nutrients essential amino acids your body needs. Provide anti-oxidants

to help the body facing the threat of free radicals in the rate as recommended by

experts in anti-aging. Chlorophyll content de-toxic and helps enhance the body

ketahana system at optimum level to the content of the act Gamodulin

merejuvenasi capacity for cells and organs and strengthens the immune system

and blood circulation

IMUNOL

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Imunol formulated by means of the latest pharmaceutical science contains 100

percent natural ingredients and are processed scientifically ditulen. Blended

with compounds Gamodulin (400mg/kg), tulenan chlorophyll, honey and

some selected vitamins for daily consumption. During the two-year study and

tested on over 1000 patients it was proven to be magic to those who need it.

Imunol strength lies in its ability to control stimulation of the immune system and

merejuvenasi skin cells, thus very effective in helping relieve and treat

symptoms such as asthma, allergic diseases, skin diseases and some diseases

are difficult to treat by conventional medicine.

DERMA-X

Derma-X is 100% natural formulation has been developed by combining klurofil-

C and Gamodulin is a polypeptide that is rejuvenation sinergi.Ia acting

effectively penetrate the skin cells and improve the power of rejuvenation and

healing of the skin. All this content has proven its effectiveness in many skin

diseases.

It also acts as a natural immunomodulator in the skin to stimulate healing of

animal skin to treat a variety of ailments including dry skin, skin allergies,inflammation and conducted psioriasis.Eksperimen Derma-X has proven to heal

nearly 98% of cases of dermatitis and psoriasis. It has been studied most

effective when all the symptoms of skin diseases has been lost

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7.0 CONCLUSION

7.1 CONCLUSION

Gamat is one of the medicine products that very useful for the Brazil country.

Even there are many of strength for this product, but there is some weaknesses,

opportunity and also the treat that we must faced in the market. Despite the

Gamat is new product in Brazil, but the product is still not made aware Gamat by

the people in Brazil and will involve the marketing costs are very high, such as

advertising, promotion and so on.

In the aspect of the host country, we must know and understand about the

important macro environment such as political, environmental, legal, economic,

social demographic, technological, and so on. This is very important for us to

understand because we need to know all that to make sure that there is no

problem for us to promote our product.

Greenfield investment is the investment in a manufacturing, office or other

physical company-related structure or group of structures in an area where no

previous facilities exist. The name comes from the idea of building a facility

literally on a green field, such as farmland or a forest. Over time the term has

become more metaphoric. We will open several subsidiaries in Brazil to bring our

products and distribute our products more easily, the advantage is all affairs from

Brazil will be delivered directly from Malaysia and reduce imbalance between the

subsidiary and prevent bias in operation and distribution.

We as a new company in Brazil for sure have a external competitors such as

rivalry among existing firms, threats of new entrants, threats of substitute product,

and also a bargaining power of buyer. Although Gamat is a very good health

product to treat many disease, but there is still a problem that we have to face.

For example, there is existing firm that has been great competitors for us.

Although the existing product there is not as good as product that we produce, but

their product remain strong in the market because they were familiar with the

product compared with our new products entering the market in Brazil is not

known and may be they cannot believe our product.

To market our product, we concerned about the important aspects such as

promotion, place, price, and also the product. Even we do a great promotion, will

still have a big problem if we not concerned about the place. The place that we

choose must a greatest place that can make the population realize about our

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company. For distribution, we will shipping our product directly at Port Of Landaria

because the ship port located at the middle of the country and we will divide the

product at our five subsidiaries in cities that have most of population in Brazil such

as Sao Paulo, Rio de Janeiro, Minas Geris, Rio Grande do Sol and Salvador.

Finally some of the product will be distribute to hospitals, pharmacy and some of

convenient store within each cities.

7.2 LIMITATION OF STUDY

Some of the limitations of this project are, the information that given to us in

internet are not complete, thus we have to do our own research about this project

such as find more infomation about seas cucumber that have been in brazil and

our seas cucumber product.

Beside that,we have no experience in doing the international research that are

different with our past research that we have done before, so its makes us to take

more time to understand the whole about the research, we are given different

country to exposes our product, it will lead us to difficulty to understand about our

country, if we are given same country, we can refer to other team to understand

more about the country.

Futhermore our group member are mostly take more than 4 subject this semester,

means that time taken to us to spend our time with this project are quiet less

because our day are full with class.

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REFERENCES

Bureau of East Asian and Pacific Affairs (2011). Retrieved August 3, 2011, fromhttp://www.state.gov/r/pa/ei/bgn/2777.htm

Best country for business (n.d.). Retrieved January 27, 2012, fromhttp://www.forbes.com/lists/2011/6/best-countries-11_Brazil_CHI047.html

Brazil (n.d.). Retrieved January 26, 2012, from http://wiki.mises.org/wiki/Brazil

Edilenice, P.(2008). Doing legal research in Brazil. Retrieved January 27, 2012 fromhttp://www.nyulawglobal.org/globalex/Brazil1.htm

Hammon, B. (n.d).Total global politics (2011) . Retrieved January 27, 2012 fromhttp://www.wrhammons.com/brazil-political-parties.htm

Hassan, Y. , Kwabara & Foong. (2001). The uniqueness of Healin. Retrieved January 23,2012 from http://www.gamatonline.com/english.asp

Janeiro, R.D. (2005) Socio-demographic determinants of self-rated health in Brazil.Retrieved January 28, 2012, from http://www.scielo.br/pdf/csp/v21s1/07.pdf

Kamarul, R.K. (2009). Sea cucumber in Malaysia. Retrieved January 26, 2012 fromhttp://sites.google.com/site/malaysianseacucumber/. Accessed on [date].

Law of Brazil (n.d.). Retrieved January 27, 2012, fromhttp://en.wikipedia.org/wiki/Law_of_Brazil

Malaysia political conditions (2011). Retrieved January 26, 2012 fromhttp://www.state.gov/r/pa/ei/bgn/2777.htmx

What is green field investment?. (n.d.). Retrieved January 27, 2012, fromhttp://wiki.answers.com/Q/What_is_green_field_investment

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