akamsi tourism campaign
TRANSCRIPT
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Haryadi Wirawan
University of Indonesia
Tourism Campaign
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Backgroundonly one out of three Local tourist made a visit to domestic destinationSource : Ministry of Tourism and Creative Economy Data Center & Central Bureau of Statistics
Indonesia is ranked 1st in the world's most ��addicted Smartphone using population
(181 Minutes / day)Source : Millward Brown AdReaction
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Challengepromote 10 domestic destination to local tourist
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HOW do we CHANGE the
cycle ?
Lack of information
Vacation
Looking for many other domestic destination
informationTraveling Abroad
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AKamSi Mobile Application
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CampaignAkamsi stands for Anak Kampoeng Sini which means local people in urban slang
Message“Domestic tourist with great experience of local knowledge
are at an advantage” – Haryadi Wirawan
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Objectives1. Increase domestic tourist visit2. Increase local participation in tourism3. Preserve and thrive the local knowledge
Scope1. 10 Priority domestic tourism destination2. Local people 3. Domestic tourist
Audience1. Local people2. Investors 3. Domestic tourist
Partnership1. Local people2. Accomodation3. Local Government4. Social media5. Airlines6. Travel agent7. App developer
Tactics1. AKamSI Mobile App2. Games and reward3. Be local for a day
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An App filled with local guidance of delicacies,sights, and how to enjoy the destination local way
AKamSi Mobile App
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Games & RewardsWho doesn’t love playing games?
In AKamSi, you can play as a local doing daily activites such as hiking, crafting, cooking exotic food, etc....
The best part of it, you will get a reward just for doing it!
VOUCHER
Merchandise
FUNExperiences
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Local for a dayAfter your first visit with AKamSI mobile app, you will get a
FREE t-shirt if you share your activities as a local for a day on social media
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OrganizationProject
Manager
PR Leader Treasury Leader
General Affair Leader
• Mobile App• Social Media• Local people• Domestic Tourist
• Investment• Finance
• Local Government• Reward• Supervisor
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TimelineActivities 1st Month 2nd Month 3rd Month
Proposal & Administration
Partnership
App Development
Training
Promo
Merchandise Production
Evaluation
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InvestmentItem Amount Unit Price
(Indonesian Rupiah)
Final Price (Indonesian Rupiah)
Proposal 100 Piece 25.000,00 2.500.000,00
Mobile App 3 Month 750.000,00 2.250.000,00
Training 3 Week 3.000.000,00 9.000.000,00
Merchandise 500 Piece 50.000,00 25.000.000,00
Supervisor 10 Person 2.000.000,00 20.000.000,00
Promotion 2 4.000.000,00 8.000.000,00
66.750.000,00
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Evaluation
Social Media Traffic
#SayaAnakKampoengS
ini
Increasing domestic Tourist
Local Incom
e
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THANK YOU
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Credits•www.shutterstock.com
•Hipster People
•Majestic Casual
•Central Bureau of Statistics
•Ministry of Tourism and Creative Economy Data Center •Milward Brown
•Microsoft Office
•Adobe Photoshop