PROJECT RESEARCH REPORTon

Promotional Activities of Airtel Products And Services

SUBMITTED FOR PARTIAL FULFILMENT OF THE DEGREE OF

MASTER OF BUSINESS ADMINISTRATION

ByPreeti Suman(Roll No.: 1315270050)

Under the Guidance ofMr. JN Giri

Assistant Professor

Mangalmay institute of management & Technology, Greater Noida(Affiliated to MTU and Approved by AICTE)

PREFACE

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It's a thing of massive gratification for me to present this Summer Training Project Report on the topic "Promotional Activities of Airtel Products & Services" completed in an unrivaled organisation.

I know that even in the areas in which I have a little knowledge, I do not know enough. There are new tasks in these areas for which tarn not yet equipped with tested, proven approaches and tools. New areas of challenge and new technology problems has arisen, where 1 have done 7 little work so far and where I have so far only ignorance rather than even a modicum of knowledge.

This project attempts to identify and define areas related to consumer behavior regarding new connection services. It also attempts to develop at least first approach to these areas, to think through policies, principles, and practices to accomplish the new tasks and to satisfy the customer needs. By this practical training I am able to equip the manager with the understanding, the thinking, the knowledge, and the skills for today's and also for tomorrow's market exigency.

Initially I was just having the bookish knowledge about all Marketing policies, practices and functions, but after joining this organization, I got most of the practical knowledge. I have come to know, what actually happens in the organizations.

Though it is not possible to have the information of all the spheres in market, in such a very short period, but I tried to get more and more about all functions and practices applied in practical working, I have particularly stresses on.

This study, complex as it is, has acquired new dimensions with the dynamic social and technological changes of the past two decades. Changing technologies, cultural diversity, more educated work force and awareness of rights and privileges have prompted a new look at the entire organizational structures and systems. This project report has been painstakingly and thoroughly prepared to cover extensively various facets - both micro as well as macro - of the field of telecommunication marketing. Its coverage is broadand up to date and it is balanced in terms of concept and application.

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Since customers are the most important asset of any organization, there is increased emphasis on the need for understanding people in a manner to satisfy them through quality of services. The language of the presentation is highly communicative so that it becomes interesting and comprehensible.

This project is intended for a wide audience. It will be useful to not only the students of management, marketing management and consumer behavior, but also to the people in any other field and management practitioners who want to understand and enrich their understanding of consumer trends & effectively manage their sales.

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ACKNOWLEDMEGENT

Presenting a Summer Training project of this type is an arduous task, demanding a lot of time. I cannot in full measure reciprocate the kindness shown and contribution made by various persons in this endeavor. I will remember all of them with gratitude.

I am thankful to all those people who has been supported, helped directly or indirectly towards the project thought their rich and varied teaching, professional help and encouragement. It was only with the help of their expert guidance that this project was duly completed.

I am very thankful to has been guided and supported to me at all times.

My sincere thanks towards Mr. Sunil Jain, (Assistant Manager, Airtel), for giving me a chance to take this project and for her valuable guidance, which helped me on all those points, which I needed to include in, with full intensity.

I am always beholden to my God, for always being with me and showing me the right ways, my family, for always doing favors to me and my friends and colleagues consistently helped with encouragement and criticism throughout the project work, for always lifting my sights to higher vision, raising my personality beyond normal limitation and for realizing me my strengths and potential, specially my brother, as

I did not always welcome her exhortation, "try again; you can do better." But this project owes a great deal to it - and so do I.

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TABLE OF CONTENTS

S.NO. CONTENTS

1. Introduction

2. Objective of the study

3. Research Methodology

4. Data analysis

5. Findings & suggestions

6. Bibliography

7. Questionnaire

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Introduction

Telecom industry has grown up very fastly all over the world with the rapid changes in Technology & Service market. They had become the necessity of today’s people. In India only there are around 10 Telecom services providers.

Airtel is the longest GSM mobile service provider in India having a reach in more than 23 telecom circles. Airtel was established in the year 1995 and within a small time period of 11 years it has achieved a great success. It provides Broadband (DSL) and Telephone services in 15 Telecom circles in India. It provides the quality product at very competitive price. Airtel believes in providing what customers want. They had a wide variety of plans in GSM as well as in Broadband and telephone services.

This project aims to provide the whole information about the features & benefits of Airtel’s products & services. It compares its various plans with other telecom service providers. Airtel works on the policy of providing maximum satisfaction to its customers by providing effective and efficient services.

The brand name AIRTEL itself has become the sign of prestige & quality. An analysis has been drawn from the whole study of the products & by observing people’s minds through customer interaction & various other resources.

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HISTORY OF AIRTEL

Sunil Bharti MittalThe founder Chairman of Bharti Enterprises

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An overview Bharti Airtel Limited

The company is a part of Bharti Enterprises, and is India's leading provider of telecommunications services. The businesses at Bharti Airtel have been structured into three individual strategic business units (SBU’s) - mobile services, broadband & telephone services (B&T) & enterprise services. The mobile services group provides GSM mobile services across India in 23 telecom circles, while the B&T business group provides broadband & telephone services in 90 cities. The Enterprise services group has two sub-units - carriers (long distance services) and services to corporates.

All these services are provided under the Airtel brand.

Business Lines

Mobile Services Broadband and Telephone Services

Long Distance Services

Enterprise Services

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Building Telecom... Building Relationships

Bharti Airtel Limited, a part of Bharti Enterprises  ,is India's leading provider of telecommunications services. The businesses at Bharti Airtel have been structured into two main strategic business groups - the Mobility Leaders business group and the Infotel Leaders business group. The Mobility business group provides GSM mobile services across India in twenty three telecom circles, while the Infotel business group provides broadband & telephone services, long distance services and enterprise services. All these services are provided under the Airtel brand.

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BHARTI’S BUSINESS FOCUS

Vision

THINK FRESH AND DELIVER MORE TO OUR CUSTOMERS BY:-

Ensuring a consistently Delightful Brand Experience at every Touch Point

Aligning internal as well as customers Facing process

Harnessing it for both Customer and Internal Benefit

Leading Industry Innovation through user friendly products and services

Extending our network while ensuring a World Class customer experience

Building a Best-In-Class Leadership Team That Nurtures talent at every level

Creating benefit through Economics Of Scale

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Market Place

The unprecedented growth in the mobile market is, perhaps, the most vivid facet of India's economic transformation since the mid 1990s. Mobile technology and services came to India less than a decade ago. In the early days, a mobile was seen to be a fashion statement for the rich. Today, it is accepted as a basic communication medium for all socio-economic segments. As the pioneer and frontrunner, Airtel has been instrumental in leading and ushering in the mobile revolution in India. The Indian mobile market is, today, amongst the fastest growing and the most competitive in the world.There were 34.6 million mobile phone subscribers in the country as of April 2004 (Source: Cellular Operators' Association of India and Association of Basic Telecom Operators). With approximately seven million subscribers, Airtel commands nearly 20% share of the market - making it the number one brand in the country. Airtel's world class service and innovative products have enabled it to establish this position of leadership.

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Technology and Strategic Aspects

Telecommunication is a vital infrastructure. It is also technology intensive. It is, therefore, necessary that the administration of the policy in the telecom sector is such that the inflow of technology is made easy and India does not lag behind in getting the full advantage of the emerging new technologies. An equally important aspect is the strategic aspect of telecom, which affects the national and public interests. It is, therefore, necessary to encourage indigenous technology, set up a suitable funding mechanism for indigenous R&D so that the Indian Technology can meet the national demand and also compete globally Implementation.

In order to implement the above policy, suitable arrangements will have to be made.

(a) protect and promote the interests of the consumers and

(b) ensure fair competition.

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Quality of Service (QoS) As per TRAI Act, 1997, TRAI has to prescribe QoS parameters. Government recognises that QoS parameters are extremely important and have an impact on investment and roll-out decisions of operators. TRAI would be requested to prescribe QoS parameters for provisioning of broadband service using various access technologies at an early date. Simplification of SACFA / WPC clearance

The VSAT operators shall be allowed to start the installation process for VSAT terminals after a period of one month of submitting all relevant documents to WPC for SACFA / WPC clearance wherever the total height of such installation is less than 5 meters above the rooftop of an authorised building. In the case of Receive Only VSAT terminals and DTH with Receive Only Internet, no SACFA / WPC clearance will be required wherever the total height of such installation is less than 5 meters above the rooftop of an authorised building. Government has decided that the reference to WLL in IND49 of NFAP-2002 shall be deleted to promote use of indigenously developed technologies. This would enable service providers, other than basic service operators, to use the 1880-1900 MHz band for provision of various services under their licence. A transparent scheme is being outlined separately for time-bound frequency allocation, siting clearance and wireless licensing by removing the cumbersome procedures, computerisation and by setting predetermined standards.

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Other Issues Bandwidth a vailability including international bandwidth is a major driver for broadband services. In a competitive environment, service providers are expected to take appropriate steps for making required bandwidth available in a time bound manner within their licence framework. Cost of bandwidth constitutes a major cost component for Broadband services. Government and TRAI would address this issue on priority. TRAI has already issued a

consultation paper for international bandwidth leased line cost and is expected to address the issue shortly. Governments have recently decided to reduce the licence fee for Infrastructure Provider category-II, who provides end to end bandwidth, to 6% of Adjusted Gross Revenue (AGR). Further, the amount of bank guarantee for such service provider has also been reduced to Rs.5 crores from Rs.100 crores. National Internet Exchange of India (NIXI) has been set up by DIT, Government of India to ensure that Internet traffic, originating and destined for India, should be routed within India. It is expected that NIXI will take appropriate steps for increasing the utilization of such facilities

ISCAL ISSUES The Department of Telecommunications assigns a very high priority to indigenous manufacture of Broadband related equipments. It shall endeavour to work closely with the concerned Ministries and Manufacturers' Associations so that the equipments are available at an affordable price. The department is conscious of the fact that Broadband services can reach the urban and rural consumers only if services are offered at affordable and easy terms. Department of Telecommunications will work out a package in consultation with Ministry of Finance and related Departments as well as concerned service providers to achieve this.

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JOB PROFILE

New Delhi, May 17, 2008: Bharti Airtel, India’s leading telecom services provider today introduced its popular Lifetime Prepaid at a lower price point of Rs 695 only. Airtel is the first mobile services provider in the country to offer Lifetime Prepaid at this price point. This is a significant initiative that further reinforces Airtel’s commitment to make mobile more affordable and provide greater value to the Airtel prepaid customer.

Mr. Sanjay Kapoor, President, Mobile Services, Bharti Airtel Limited said, "As industry leaders, Airtel has always been at the forefront of driving growth and expanding the market horizon in the telecom space. Lifetime Prepaid is a revolutionary concept that we had earlier introduced to the Indian mobile user.

Our 195 Lifetime product is at an attractive price point and it marks our strategic intent to drive affordability and consumption in the prepaid category further. Going forward, we will continue to explore innovative products such as these that will enhance our customer’s value and significantly contribute towards increasing Airtel’s market and revenue share in the future.”

The 195 Lifetime Prepaid offers an Airtel user full talk time on all future recharges. Under the new Lifetime Prepaid, the customer can stay mobile by paying just Rs. 195 and using a minimum of Rs 200 every 180 days to continue enjoying lifetime validity benefits.  With effect from May 18, 2008, Lifetime Prepaid 195 is available to all existing as well as new Airtel mobile users. Therefore, even existing Airtel Easy Lifetime prepaid subscribers can choose to avail this offer by recharging with Rs 195.  Airtel has always been a frontrunner in providing affordable services to its subscribers, be it with its Rs 200 recharge, Lifetime prepaid and Easy Lifetime prepaid.

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Rs 195 Lifetime Prepaid Tariff Details:* Existing Lifetime prepaid tariffs are applicable Bharti Airtel Limited, a group company of Bharti Enterprises is one of India's leading private sector providers of telecommunications services with an aggregate of 40.80 million customers as of end of

April '08, consisting of 68.89 million mobile customers. Bharti Airtel has been rated among 10 best performing companies in the world in the BusinessWeek IT 100 list.

Bharti Airtel is structured into three strategic business units – Mobile services, Broadband & Telephone (B&T) services and Enterprise services. The mobile business provides mobile & fixed wireless services using GSM technology across 47 telecom circles. The B&T business provides broadband & telephone services in 134 cities. The Enterprise services provide end-to-end telecom solutions to corporate customers and national & international long distance services to carriers. All these services are provided under the Airtel brand. Airtel's high-speed optic fibre network currently spans over 70,000 kms covering all the major cities in the country The Indian Telecommunications Market With a population fast approaching one billion and an under developed telecommunications infrastructure, India’s unfulfilled demand for telecommunications products and services is huge. India is currently the world's second most attractive telecommunications products and services market:

India’s teledensity is just 2.38 phones per 100 hundred inhabitants (one of the lowest teledensities in the world); 2.9 million people are on India’s registered waiting list for phones (it takes two or more years to get a phone in India);

97 percent of India's 800,000 villages have no telephone at all;

MRP Rs. 100Talktime Rs 10Processing Fees Rs 80/.55Validity Lifetime

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The demand for basic telephones lines in India is expected to reach 31 million by 2006, 62 million by the year 2007, and 74 million by 2008, up from the current total of 12 million, and this will require an investment of at least $70 billion by 2008 (at current prices and import duty structures).

The Indian Telecommunications Market

(US$ million) 2006 2007 2008

Total Market Size 4275 5315 7722

Total Local Production 3293 4054 7094

Total Exports -- -- --

Total Imports 982 1461 1928

Imports from the U.S. 651 715 987

Subsector (US$ million)

Switching & Transmission equipment 4800

Value-added services 794

VSATs (Very Small Aperture Terminals)689

Source: National Trade Databank

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In addition to the pent-up demand for telecommunication products and services in India, Indian companies have a strong interest in the latest U.S. telecommunication products and technologies; U.S. telecommunication products and technologies are highly regarded in the Indian market place. But U.S. companies cannot afford to passively wait for market opportunities to open in India. French, German, Swedish, Japanese, Korean, Canadian, Australian, Singaporean, Finnish, and Hong Kong firms are all aggressively marketing their telecommunications products in India.

The Current Structure of India's Telecommunications Monopoly Until 1985, the Indian Telegraph Act of 1885 and the Wireless Telegraph Act of 1932 provided the legal basis for the central government's telecommunications monopoly. Under these laws, posts and telecommunications were combined in one P&T department run by the Ministry of Communications. In the late 1970s and early 1980s protests against poor service by subscribers, politicians, industrialists, and business leaders coincided with global and national pressure for liberalization.

As a result, a parliamentary committee was established in 1981, which recommended numerous structural and service improvements. Under the advice of this committee, Rajiv Gandhi ordered the bifurcation of the Ministry of Posts and Telegraphs in 1985. A separate Department of Telecommunications (DoT) was established under the Ministry of Communications and two supposedly autonomous public sector undertakings (PSUs) were created to expand, develop, and manage crucial segments of the Indian telecommunications system.

The Mahanagar Telephone Nigam Limited (MTNL) was set up to run services in Delhi (the nation's capital) and Mumbai, formerly Bombay (the nation's commercial center), which together account for 25 percent of the nations phone lines.

Telecommunication in the rest of the country continues to be run as a government department because of staff resistance to change.

Videsh Sanchar Nigam Limited (VSNL) was set up to run international services. DoT was established as the exclusive, self-regulating provider of domestic and long-distance service.

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From 1992-1996, DoT doubled practically every aspect of the telecommunications infrastructure in India, from the number of telephones in service to the long distance route kilometers. DoT did not, however, succeed in reducing the registered waiting list for telephones, and in 1994, the government acknowledged the need to liberalize India’s telecommunications market.

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India's Network Development, 2004-2008

Indicator 2009 2010 2011 2012 2013

Telephones in service (thousands) 6706 7713 8877 10588 12892

Telephone lines per 100 inhabitants

0.77 0.88 0.99 1.15 1.38

New lines installed (thousands) 735 987 1229 1770 2183

Lines in service (thousands) 5810 6797 8026 9795 11978

Lines in service per 100 inhabitants

0.67 0.77 0.89 1.07 1.28

Long-distance route kilometers 94476 107462 122957 142113 168633

Number of village public telephones

74404 104476 137447 185136 216632

Local call pulses (billions) 29.8 40.1 46.7 58.6 78.5

Registered waiting list for telephones (thousands)

2289 2845 2497 2153 2277

Source: Department of Telecommunications, India

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The National Telecom Policy (NTP) of 1994 provided the basis for liberalizing the telecommunications market. It recognized the importance of liberalization and private sector participation as key elements of economic development. It also envisaged, among other things, the provision of basic telephone service by private companies that would compete with DoT; the establishment of an independent regulatory body; and the separation of DoT’s operational, policy, and ministerial functions.

The NTP has led to various liberalization successes. However entrenched bureaucracy, inefficient lobbying and poor public information campaigns have largely undermined the policy domestically, and demand for telephone lines in India remains extremely high. On the international front, the NTP has prevented India from making more liberal commitments to the WTO. India has refused to go beyond the NTP’s very limited policies in making commitments to the WTO Basic Telecommunications Agreement.

The NTP provides that:

DoT will not be corporatized, which ensures that labor unions have no big issue to fight;

Private sector companies will be issued licenses for statewide operations in competition with DoT for basic telephones. This establishes a duopoly system for 15 years in 21 statewide service areas (or circles);

Mobile telephone services will be offered solely by non-DoT private sector companies, at least two in each service area. The initial license period is 10 years, extendable thereafter in five-year increments;

Foreign equity participation will be allowed in public telephone operations of at least 500,000 basic telephone customers and 100,000 mobile phone customers; Private carriers must commit to public service obligations such as rural area coverage and public telephones;

Interstate and international telecommunications will be the exclusive monopoly of DoT and its company VSNL.

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Projected demand for telephone lines in India

Year (April-March)

Projected Demand (million lines)

Increase (million lines)

2001-2002 17.4

2002-2003 20.5 3.1

2003-2004 23.4 2.9

2004-2005 26.8 3.4

2005-2006 35.7 4.9

2006-2007 45.2 5.5

2007-2008 54.3 6.9

2006-2007 60.3 7.8

2007-2008 71.0 8.7

Source: Department of Telecommunications, India

The above was the first phase of the training and the second phase of my training was to sale the product (life time validity pre paid service)

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My job profile in the summer training is of Executive where I have to do an outside and inside work. As an executive I have to moved in the field with other executives in order to get convince the customers about to take the service and get their physical signature in the application form.

The whole work starts from 10’o clock and ends in five in the evening.

There are no targets and no selling of these services, just convincing them to take these services and filled the application form and signed it. Actually the customers are already been informed by the auto calling system in which the customers are known by different services available to them.

Till now I have move to more than 150 customers and get there signature on the application form. Not only the customers but to the dealers also because these services includes services for mobile phone also. To the dealers I have to make them aware of the different services.

The second part of the training deals with the official work. The official work includes the forwarding of the prepaid application form which is submitted by the different customer. Though this work is given to me for a short period of time but it gives a different kind of approach.

This is all about my summer training detail. My summer training will end up on at the end of this month only.

Achievements

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Airtel's journey to leadership began in Delhi in 1995. Since then, Airtel has established itself across India in sixteen states covering a population of over 600 million people. Airtel will soon cover the entire country through a process of acquisitions and green field projects. With a presence in over 1,400 towns, Airtel today has the largest network capacity in the country.

In the last nine years Airtel has achieved many firsts and unique records: it was the first to launch nationwide roaming operations, it was the first to cross the one million and the five million customer marks. It was also the first to launch services overseas.

There are other 'firsts' credited to Airtel - many of them in the area of innovative products and services. Today, Airtel innovates in almost everything that it presents to the market.

An excellent example is Easy Charge - India's first paperless electronic recharging facility for prepaid customers. As evidence of its fine record, Airtel

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has also been conferred with numerous awards. It won the prestigious Techies Award for 'being the best cellular services provider' for four consecutive years between 1997 and 2000 - a record that is still unmatched. And in 2003, it received the Voice & Data Award for being 'India's largest cellular service provider', amongst others.

COMPANY PROFILE

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Bharti Airtel is one of India's leading private sector providers of telecommunications services based on an aggregate of 42,267,763 customers as on July 31, 2008, consisting of  42,611,732 GSM mobile and 2,158,031 broadband & telephone customers.

The businesses at Bharti Airtel have been structured into three individual strategic business units (SBU’s) - mobile services, broadband & telephone services (B&T) & enterprise services. The mobile services group provides GSM mobile services across India in 43 telecom circles, while the B&T business group provides broadband & telephone services in 94 cities. The Enterprise services group has two sub-units - carriers (long distance services) and services to corporates. All these services are provided under the Airtel brand.

Company shares are listed on The Stock Exchange, Mumbai (BSE) and The National Stock Exchange of India Limited (NSE).

PARTNERS

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The company has a strategic alliance with SingTel. The investment made by SingTel is one of the largest investments made in the world outside Singapore, in the company.The company also has a strategic alliance with Vodafone. The investment made by Vodafone in Bharti is one of the largest single foreign investment made in the Indian telecom sector.

The company’s mobile network equipment partners include Ericsson and Nokia. In the case of the broadband and telephone services and enterprise services (carriers), equipment suppliers include Siemens, Nortel, Corning, among others.

The Company also has an information technology alliance with IBM for its group-wide information technology requirements and with Nortel for call center technology requirements. The call center operations for the mobile services have been outsourced to IBM Daksh, Hinduja TMT, Teletech & Mphasis.

BOARD OF DIRECTORS

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The Board of Directors of the Company has an optimum mix of Executive and Non-Executive Directors, which consists of three Executive and fifteen Non-Executive Directors.

The Chairman and Managing Director, Mr. Sunil Bharti Mittal, is an Executive Director and the number of Independent Directors on the Board is 50% of the total Board strength. The independence of a Director is determined on the basis that such director does not have any material pecuniary relationship with the Company, its promoters or its management, which may affect the independence of the judgment of a Director.

The Board members possess requisite skills, experience and expertise required to take decisions, which are in the best interest of the Company. 

THE COMPOSITIONOF THE BOARD IS AS UNDER:

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  Sunil Bharti Mittal Rajan Bharti Mittal Akhil Gupta Rakesh Bharti Mittal Chua Sock Koong N. Kumar Kurt Hellstrom Donald Cameron Paul O'Sullivan Professor V.S Raju Pulak Chandan Prasad Bashir Abdulla Currimjee Gavin Darby Syeda Imam Ajay Lal York Chye Chang Arun Bharat Ram Paul Donovan

GROUP STRUCTURE

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BHARTI TELE-VENTURES LTD.

↓

MOBILITYAIRTEL MOBILE SERVICES

INFOTELBHARTI INFOTEL LTD.

FIXED LINEAIRTEL BROADBAND & TELEPHONE SERVICES

LONG DISTANCEAIRTEL LONG

DISTANCE SERVICES

ENTERPRISEAIRTEL ENTERPRISE

SERVICES

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Motto

By 2010, we will be the admiredbrand in India :

• Loved by more customers

• Targeted by top talent

• Benchmarked by more businesses

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NON FINANCIAL BENEFITS

A wide range of telecom services to choose from(voice telephony, internet & broadband and data)

A unique Services Guarantee Scheme to give a redemption benefit in case of faulty bill or dead phone.

Speed benefits to our esteemed customers by way of Club Royale.

Simple, easy and trouble-free procedures to get telephone registered

A single access Customer Care number for the 24/7 dedicated Customer Care Centre manned by courteous, trained and responsive staff

A team of qualified and trained engineers – To provide high quality of fault repair, & complaint handling, to remove all faults

Multiple bill payment options like cash, cheque, credit card, home bill pay, interest banking etc.

Internet Access – surf as much as you like, India’s first truly unlimited post paid Internet services.

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OBJECTIVE OF THE STUDY

Every study is related with some aim or the objective with it. Because no study is complete without having the definite objectives, which can be summed up as follows:

1) To study the products & services of Airtel.

To know about their features.

To know about their benefits & advantages.

To provide information to all about the products & services of Airtel.

Airtel is long been committed to deliver what it commits.

It’s products have their own market segment.

2) To upgrade the practical knowledge.

By knowing about the management of Airtel.

By dealing with customers I had improved my communication skills which in turn helps me in increasing my confidence level.

3) To get some experience of Telecommunication Industry this would definitely help in future.

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Thus there are the following objective, which can be stated under the described training.

Welcome to the World of Airtel

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Contents

Communicate. Talk. Say .Hello.

Mobil Management. Like a pro.

Say it. In more then just words:Value Added Services.

Help. Close at hand.Every where.

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You live a life time in every moment.

Life call out in many wonderful way.

Inspiring us to express from the heart, reach

Out, share joys big and small with the world

Thought a special someone: Airtel

…constantly opening new avenues to voice Your feeling.

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Give every emotion an expression with Airtel.

Say it with a strong, a picture, a joke, a voice massage

an sms on Airtel. India‘s finest mobile service [world of the

coveted ‘Techies award’ fourth year in a row ] offers excit-

ing and innovative way to express yourself. With world- cl-

ass technology including 2.5G, GPRS,WAP, intelligent Net-

work, Multi-media Massaging services Complete Internet Access, and much more.

Freedom of expression. In more then words. Go explore!

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Communicate. Talk. Say ‛Hello’

Check the following three before you make that first call From Airtel mobile number.

Your phone battery is charre

Your Sim has activated.

The Sim is inserted properly.

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Call within your city

Any landline phone

Dial the relevant STD code of the place you want to call, Followed by the number.

Mobil to mobile Dial the complete 10-digit mobile.

While roaming on mobile¸within the country

Dial 0 followed by the 10 digit mobile number to call back a home mobile number.

Calling long distance

Making STD calls in a breeze

Now,makingn STD call from your Airtel Postpaid in easy. It available on your Airtel Postpaid by default, i.e. without any security deposit.

TO a land line phone Dial the relevant STD code of the place you eant to call followed by number. Across cities. To a mobile phone Dial 0, followed by the 10- digit mobil numder

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Calling abroad

Overseas.On a mobile or a landline Dial 00 (Intrenational Access code) or ‛+’, followed by the Country code, the area code and the landline or mobile Number.

Recive calls

For a local call the caller simply dials your postpaid mobile Number.

Mobile management. Like a pro.

Know your SIM card better Know as the Subscriber Identification Module,the SIM is a card Attached with a small chip that connects you to the world.

Our new 32k SIM offers you enhanced memory and easy access To a host of exciting services. Using the ‘scoll down´ SIM menu you can Access the latest on astrology, cricket, news and a lot more.

On each SIM card you feed in a PIN (Personal Idenification Number) to protect your card against any misuse. To key in your desired PIN number, refer to your mobile phone manual.

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Personal Unlock Key (PUK)

If the PIN is entered incorrectly three consecutive times then your SIM card shell get blocked. To unblock your SIM you would need to key in the PUK number. Cell our Customer Care at 9810012345 to get your PUK. Please enter the PUK carefully as incorrect entry 10 times can permanently block your SIM. You`ll then have to replace it at a nominal charge.

SIM replacement

If your SIM card is stolen or lost, file an FIR and call our Customer Care at 9810012345 immediately to report the loss. Your SIM card will then be replaced at a nominal cost at the Airtel relationship centre, while you retain your original Airtel number.

As a part of Bridge mobil alliance, we offer you SIM replacement while you are travelling in Australia (Optus), Indonesia (TelkomselHongkong (CSL), Philippines (Globe Telecom), Singapore (SingTel Mobil),Malaysia (Maxis Communications), Taiwan (Taiwan Mobile). For more details visit www.bridgemobile.com

Care for your SIM card

Your SIM can get permanently damaged if you bend, scratch, or Expose it to extreme temperatures. You must also keep it far away from magnetic fields to protect the data inside the card. Your SIM card comes with a 3 month warranty from the activation data. If there is a manufac-uring defect within the warranty period, we`ll replace your SIM free of cost.

Change of Tariff Plan

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Call our Ivr at 121 and leave a request,you can also send in your Requests though email 121@airtelindia.com. Log your request on My Airtel section of the wesite or SMS the change to 121.

Electronic bill

Enjoy a host of rich features only with Airtel e-bill. Register free at www.airtel.in and view your months bill with billing details for last t-hree months. Sort your calls between personal and official or analyze your usage at the click of a button.

Pay your bill. Anytime.Anywhere

Choose from a host of convenient payment options only with Airtel.Walk into any Airtel relationship center and make your payments by cash or credit card. Drop a cheque at any of the drop boxes for making payments or simply log on to www.airtel.in and pay instantly through your credit card. You can also opt for easy payment options like.

Standing instructions

You can give us standing instructions to debit your credit card Account for your monthly airtel bills. All you have to do is fill the Standing Instruction From (also available on our website www.airtel.in)and mail ,fax it to us or drop it at any of our relatonship centers.

Electronic Clearing System

Fill an ECS from and will directly debit your bank account for your monthly Airtel bill.

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Pay while roaming

Airtel has introduced ‛Anywhere’ payments while you are Roaming.Walk in to any Airtel Relationship Center in the country, make payments by cash or credit card enjoy uninterupted Airtel services.

Limit on your credit

Your credit limit heips you control your mobile cost, track usage and prevents misuse of your mobile phone. Our prevents, presetcredit limit, is mentioned on your monthly bill defind by your past history, the security deposit and average usage. On exceeding via a voice or a non-voice massage.

If you exceed your credit limit all you need to do is to make an Interim payment and reduce your account balance below your Credit limit. Altenatively you may opt for our convenient payment method of credit card standing instruction or ECS from your bank account and the usage will automatically be debited from your credit card or bank.

Say it. In more then just words:

Value added Services

Get more with Airtel

Airtel brings you an ever-expanding range of services that will Change the way you communicate.

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Sms

Send messages quickly and easily using text. If`s too noisy to talk or you don`t have much time then send a text. It`s the way to `share` those interesting one-liners, important reminders and rib-tickling jokes, with anyone, anytime, antwhere in the world.

How to send SMS

o Select ‛menu’.

o Select ‛message’ option.

o Select `write`/`edit` message option.

o Type your message and press `enter`/`OK`.

Enter the destination mobile number. For sending international Message. enter SMS number in the international format, i.e. `+`code of the country`. Followed by the destination mobile number.

Subscription Alerts

With Airtel`s Subscription Services, you can receive updates automatically on your Airtel phone without having to initiate a requesteveryday.

Say `Cheese` with MMS

Airtel`s MMS [ Multi-media Messaging Service] turns your messages into a visual experience with pictures, images, viedo and sound clipping.To activate MMS on your phone, SMS `MMS` to 646 and save the service setting on your phone. To get information on handsets which are MMS compatible, refer to our website www.airtel.in

Call management Services

Don`t hang up.Call Wait

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This feature alerts you of an incoming call, while you are already in the middle of another call.You have the option to receive the new cell by putting the first call on hold or rejecting it.

Hold that call

With call hold you can make another call at the time you are already connected to a call. It even allows you switch between two calls.

Don‛t avert Divert your calls

Divert your incoming calls to another mobile or landline (select operators) and have your calls attended to by someone else when you are personally unable to do so. All diverted calls are billed per the outgoing call rates of your plan.

CLIP you calls

The caller Line Identification Presentation (CLIP) feature allows you to the calling party`s number,charges applicable as per your tariff plan.

Conference call

With Call Conferencing service you can hold a teleconference with 5 people simultaneously. In fact, you can set up a conference even when the other five are using a landline phone. To know more, call customer care at 121 or log on to www.airtel.in

Missed call alert

A missed call alert is a SMS that you will recive for all the calls that you missed. The SMS will detail the CLI and the time when the call was made.To activate, dial *135*2# thenpress the call button and wait for the request to be completed.

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Voice Mail

With Airtel Voice Mail you would never miss a call.

Getting Started – Just dial *117*1# to activate voice mail service on your mobile. You can Divert your voice calls to voice mail from call settings. Airtel Voice Mail will answer your calls and record a messare if;

Your mobile phone is switched off.

You are in an area that is not covered by the network.

You are already engaged on another call.

You have selected the Divert immediate option.

Customers will have to pay nominal monthly subscription for activation of the voice mail service and then just pay for the phone call when you use the service.

Airtel Live !

Make your mobile the most happening entertainment destination! with Airtel Live!. Airtel brings you the latest in entertainment and information services, rirht on your phone!

Airtel Live! Wap Services:

Download the latest ringtones, games, wallpapers, videos and much more. You can also get news clips, watch live TV and download full songs on you phone. To get Airtel Live! Setting on your phone SMS `Live` to 646 and save the settings that you receive as your preferred connection. Activation of Airtel Live! Is free while you are charged for downloads. Airtel Live! Portal can be accessed from your GPRS enabled phone, by sending a SMS `FUN` to 646.

Airtel Live! Voice Services:

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Just Dial 646 and say the name of the service. For e.g. say ring tones to download your favorite ring tones. You can also choose a variety of content optins like Live Cricket Commentary, latest National / lnternational News, Movie Reviews or Stock Market Updates. You can also participate in exciting contests.

Airtel Live! SIM Services:

Access loads of fun content and exciting services like cricket, stocks, on your phone at the touch of a few buttons with Airtel Live! SIM based Services on your SIM card menu. To download new services on your Airtel Sim, choose the “ What`s new” option under the “Airtel services” menu.

Airtel Live! SMS Services:

You can enjoy a host of services by sending a keyword as an SMS to 646! Choose Astrology / Horoscope / Cricket / Bollywood / Hollwood / Indi Pop Ring tones. In case you need assistance SMS `Help` to 646.

GPRS ( General Packet Radio Services)

Log on to the internet with GPRS that allows data transmission at a higher speed. Use `Mobile office` to access e- mails and internet across Airtel`s pan- India presence, with your phone or a phone + laptop combination.

Get the EDGE

Browse the internet on your mobile phone with Airtel`s EDGE services. Enjoy live TV, Enhanced WAP experience and Airtel Data Cards on our high speed network.

Hello tunes47

Welcome your callers with your favorite song, rather than the boring Tring- Tring. Just dial 678 to choose the song of your choice. The choice is yours – you can either welcome all callers with a common song or you can select different songs for different people. You get a wide choice of songs in the Popular & New Arrivals categories that are updated regularly What`s more you can directly call the number for your kind of music, e.g.call 678005 for English new and 678001 for Hindi New. This would directly take you to your favorite artist`s Hello Tunes listing.

For applicable charges visit www.airtel.in or call 121.

Buy Music – Airtel Music Shops

Simply walk into your nearest Airtel Shop and walk out with Hello Tune or Ringtone of your favorite song. Choose from Bollywood Hits to Indipop Remixes, Hard Rock to Gujrati Garba, Bhajans to Jazz, and Bhangrra Beats to foot tapping Tamil Hits from a list of more than 18000 songs.

Get more!

Airtel also provides lightning fast Broad band services at your doorstep, (available in selected areas). Log on to www.airtel.in for more information.

Roaming

At Airtel, we encourage you to explore the world. After all, home is just a phone call away…

National Roaming Airtel`s Roaming service allows you to roam throughout India and use your mobile phone to make ormreceive calls from almost anywhere.

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Not able to connect In case you are not able to log on to any network while roming. Please floow these instructions and choose your network manually:

Go to `menu` option of your mobile.

Select Network option (Can be a sub option in setting, depending on the handset you use).

Select `Manual` network & choose Airtel.

International Roaming Airtel postpaid makes makes sure you stay connected while you roam the world. You`ll always be easily accessible to your friends and family., and can make or receive calls / in 152 countries with 341 networks. For more details on tariff log on to www.airtel.in

Roaming- GPRS [National / International] Airtel`s GPRS Roaming services allows you to access the internat and emails ( Eg. Black Berry services) from almost anywhere in india and abroad. Log on to our website to get the latest list of GPRS roaming networks.

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Help. Close at Hand.

Everywhere.

Customer Care

Airtel`s customer service is accessible from anywhere in the country, even while roaming.Simply dial `121` a toll free no, or dial 9810012345 from any landline.

When you call Customer Care for the fiest time from your Airtel, you need to enter a four digit customer access code that is unique & needs to be remembered.

Airtel Relationship Centers

For detailed information about our products, services and offers available, you can visit the Airtel Relationship Center and interact with our customer service executioves for all your grievances and queries.Our website

If there is something you need to know or there is a doubt to clarify, visit ww.airtel.in where you also get more details and information of our products and services.

Consumer Grievance Redressal

We have also set up a Consumer Grievance Redressal Mechanism. In case you don`t get satisfactory resolution at customer service center you can get in touch with our Nodal officers. The Nodal officer will ret back to you though your preferred mode of contact with a solution within 48 working hours. As a final mechanism for grievance resolution you may contact the Appellate Authority. The details of Nodal officers and the Appellate Authority are mentioned on our website.www.airtel.in

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We respect your privacy Airtel communicates various features, products and promotional offers from time to time, that offer significant benefits to you. In line with our strict py Policy,we take care that you receive no such promotional calls or SMS, MMS when you are roaming. While you are in the home network and do not wish to receive information about our products, services and special offers, call 121 & let us know. You can also visit www.airtel.in and register on our on- line.

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RESEARCH

METHODOLOGY

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Before describing the word Research Methodology we should firstly understand the meaning of Research.

In layman’s terminology, research may be defined as a systematic process of solving a problem through, collecting, organizing & evaluating data to reach the solution & gain new knowledge.

This project is based on study of the products & services of the Airtel in the Indian telecommunication. The methodology used in this report is Data collection technique. There are two sources of data collection which are explained below:

a. Primary Sources

b. Secondary sources

a) Primary Sources

Primary data has been collected through studying carefully the products & services of the Airtel Ltd in Indian Market. In telecommunication sector Airtel has a good brand image. As I had observed the products & services of Airtel are sold because of its name & this is the outcome of delivering what customer requires.

b) Secondary Sources

The secondary data collection involves study of products & net surfing which was carried out to obtain the history, products, strategy & other relevant information about Honda. The main sources of information were magazines, newspapers, websites & journals.

List of customers attended by me is been collected by our Database Management System which stores the Customer data for many purposes.

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This can be illustrated in following way:

Primary Level

The primary data has been collected through my own observation and detailed study of AIRTEL products & services.

Secondary Level

The secondary data has been collected through:

The main information we get through internet.

Through detailed study of products.

Through magazines, journals & websites.

Through DMS(Dealer Management System)

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AIRTEL BROADBAND & TELEPHONE SERVICES

Airtel Broadband & Telephone Services, India's premium telecommunication service brings to you a whole new experience in telephony. From integrated Voice Services for corporates and small business enterprises to user friendly plans for homes, we bring innovative, cost-effective solutions to cater to your needs.

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ABOUT BROADBAND

Airtel Broadband Service is powered by DSL technology.

DSL provides blazing-fast, secure Internet access & can be delivered to both homes and to businesses. Delivered right through a regular telephone line, data rates can vary from 128Kb to 8Mb per second depending on the type & cost of the service. DSL can be delivered to both homes & to businesses.

Digital Subscriber Line (DSL) technology provides instant Internet and network access at speeds up to 50 times faster than a 28.8Kbps modem on a standard analog phone line. There are no dial-up delays, no busy signals. What used to take minutes or hours to download will take just seconds or minutes.

With DSL Internet Service you can download graphics-heavy files, large documents, software, photos, email attachments, and more, instantly. It's perfect for real-time interactive multimedia, broadcast quality video, distance learning, and video-on-demand. And because DSL Internet Service sends data & voice over the same line, you can talk on the phone while you are on line.

It's also a service that you don't have to dial into. Just turn on your PC, open a browser, and you're ready to surf. (No more hearing those annoying beeps and tones, then waiting to be connected. You're always connected whenever you wish to!). Beyond Internet access, DSL also has the ability to carry additional phone lines and entertainment services using the same pair of wires.

High-speed Internet access through DSL, changes your Internet experience perceptibly.

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WHAT IS DSL?

DSL is a high-speed broadband connection that is convenient, fast and capable of carrying very 'heavy' files over the internet. Shop, Play games, download music, DSL allows you to enjoy your internet experience, something which ordinary dial-up connections cannot do. So, go ahead and unleash your high-speed access.

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BROADBAND

FOR YOUR

HOME

HIGHLIGHTS

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High-speed Internet access changes your Internet experience. The Internet becomes an essential tool for doing a growing number of household activities such as shopping, banking, bill paying, investing, customer support, and learning.

Here are a few reasons why you should switch to Airtel Broadband Services.

SINGLE-CLICK

Airtel Broadband Services ensures fast connectivity - the internet is ON whenever you are!

DEDICATED BANDWIDTH

Speed of up to 128 Kbps, making it even faster than an ISDN connection and definitely speedier than a dial-up one!

Surf while you Talk!

No more missed calls or blocked telephone lines while using the internet. Robust installation

Underground cables guarantee a protected and wholly dependable connection.

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Affordable Tariff Plans All these features at absolutely - costs lower than a dial-up.

The Bharti Edge

ThePromise of putting the customer first and delivering the latest and the best in telecommunication!

24x7 customer support|Airtel Broadband Services customer support executive is just an email or a phone call away. Round-the-clock, 365 days a year!

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FEATURES

The New Seat of Power - Your Home!

Power Surfing @ HomeAn "always on" connection, it is a dedicated bandwidth, facilitating fast and instant net access at speeds of up to 128 kbps. Shop, download MP3, exchange heavy files and chat at an enviable speed- all thanks to an extensive Broadband Services infrastructure. No more disconnections in the middle of downloads and the added advantage of internet access at a super pace!

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Inexpensive! Affordable!!Speak of unmatched features at unmatched prices! You can get a Airtel Broadband Services package for as low as Rs. 200 and there is a wide range of tariff plans for internet and voice access. The special tariff rates on night-time usage gives added value for money. With the Airtel Broadband Services internet packages, you are assured of the most cost-effective plan available. No additional telephone bills to deal with and you are set to telecommute in the fast lane!

A Customer Care that caresAirtel Broadband Services customer support executive is just an email or a phone call away. Round-the-clock, 365 days a year! To ensure that you are satisfied with the service provided, we have designed a feedback mechanism whereby any inputs given by you are acted upon at the earliest.

Surf while you talk

And finally, what makes Airtel Broadband Services truly the no-ordinary internet is that you can use the phone line to surf and talk at the same time - no more missed calls. no more fights for the phone line!

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COMPARISON WITH DIAL-UP/ CABLE

We've been asked so many times - what's the big deal about DSL? A phone line just as well! We disagree, and in order to clear the smoke screen we offer you an as-is comparison, to help you take a call.

Points of Distinction Dial-up/Cable DSL

Speed Limited speed of upto 56.6kbps made available through a telephone network and Modem.

High-speed Internet: Speed upto 512 kbps through Wireless Broadband.

Time-Taken for download of 5MB file

Dial-up 28kbps- 25minsDial-up 56.6kbps-12minsIsdn 64kbps- 11mins

Airtel Broadband 128kbps-6mins

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Points of Distinction Dial-up/Cable DSL

Cost RS.25-32per hour(inclusive view of telephony pulses and isp charges)

RS.25-30per hour

Technology Limited speed restricts download time. Exposed cables results in possibility of damage

Download time is 10 times faster. Underground cables eliminate damages due to exposure.

Talk n Surf Engaged telephone line when u surf on Dial up.

Telephone line free when u surf on dsl.

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Points of Distinction Dial-up/Cable DSL

Connectivity Chance of connectivity during peak hours is remote. Drawbacks include disconnections repeated dialing and blocked telephone Lines.

Available when u need it. Easy to use, no dialing, no dis- connections. Single check connectivity.

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FOR YOUR BUSINESS

SPEEDHIGH

TRAFFIC

PROFIT

Click & Connect!

24X7 Customer Care Exclusive mail Domain

High Speed Data Transfer

Secure, Scalable, Reliable

WiFi wireless access solution

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Charges Interpretations

Pulse Based/Minute Based Minute Based New Plans (Minute Based

Plan Details

Talk 250

Talk 350 (NA in UPW)

Talk 349

Talk 499

Talk 750

Super 90

Talk 999

Talk 1495

Talk 2499

Airtel 299 (Not applicable for active sales)

Airtel 399^

Airtel All for One

WLL/GSM 50 Km + 1min / 1.50 Rs.1.50 Rs.1.50

Re.1.50 (Airtel) / Rs.1.50(Non Airtel)

Rs.1.50 Re.1.50

STD Rate - Inter Circle (Duration in seconds - pulse based plans/Rs.per minute - minute based plans

FL <50Km 1min / Rs.1.50  Rs.1.50 Re.1.50

Re.1.50 (Airtel) / Rs.1.50(Non Airtel)

Rs.1.50 Re.1.50

FL 50Km +  1min / Rs.1.50 Rs.1.50 Rs.1.50 Re.1.50 Rs.1.50 Re.1.50

WLL/GSM <50 Km 1min / Rs.1.50 Rs.1.50 Rs.1.50

Re.1.50 (Airtel) / Rs.1.50(Non Airtel)

Rs.1.50 Re.1.50

WLL/GSM 50 Km + 1min / Rs.1.50 Rs.1.50 Rs.1.50 Re.1.50 Rs.1.50 Re.1.50

ISD Rates(Pulse Based (in Seconds) - PB)-(Minute Based (Rs./min) – MB)

USA, Canada, UK PB - 10, MB - 6.99 6.99 MB - 6.99 7.20 6.99 5.99

Singapore, Indonesia, Hongkong, Malaysia,

PB - 7.50, MB - 8.99 6.99 MB - 8.99 9.60 8.99 7.99

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Thailand

Rest of Europe

PB - 7.50, MB - 8.99 (HARYANA) / PB - 6 (To Mobiles), 10 (To Landlines), MB - 10.99 (To Mobile), 6.99 (To Landline) (UP WEST)

15.99

MB - 8.99 (HARYANA) / MB - 10.99 (To Mobile), 6.99 (To Landline) (UP WEST)

9.60

8.99 (HARYANA) / 10.99 (To Mobile), 6.99 (To Landline) (UP WEST)

7.99

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Pulse Based/Minute Based Minute Based New Plans (Minute Based

Plan Details

Talk 250

Talk 350 (NA in UPW)

Talk 349

Talk 499

Talk 750

Super 90

Talk 999

Talk 1495

Talk 2499

Airtel 299 (Not applicable for active sales)

Airtel 399^

Airtel All for One

Gulf, Africa, New Zealand, Australia and SAARC

PB - 6, MB - 10.99 15.99 MB - 10.99 12.00 10.99 9.99

Rest of the World PB - 6, MB - 10.99 15.99 MB - 10.99 18.00 10.99 9.99

Scheme Details

Talk 250

Talk 350 (NA in UPW)

Talk 349

Talk 499 Talk 750 Super 90 Talk

999Talk 1495

Talk 2499

Airtel 299

Airtel 399

Airtel All for One

Option 1 : No Scheme Taken (Standard)

Registration (Upfront) Convertible to SD after 1 year

Rs.1000 Rs.750 Rs.750 Rs.500 Rs.750 Rs.500

Instrument Activation (1st bill)

CLI - Rs.500Trend Sim Reader - Rs.750Cordless CB53000 - Rs.1000

Trend Sim Reader - Rs.750

CLI - Rs.500Trend Sim Reader - Rs.750Cordless CB53000 - Rs.1000

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Option 2: RWA Offer / CGHS Offer        (Money Back not applicable) - Haryana Only

Registration (Upfront) ZERO

Instrument Activation (Upfront)

CLI - Rs.500Trend Sim Reader - Rs.750Cordless CB53000 - Rs.1000 (Instrument activation charges compulsory)

Trend Sim Reader - Rs.750

CLI - Rs.500Trend Sim Reader - Rs.750Cordless CB53000 - Rs.1000

Group Pulsing No No YES Yes No No Yes Yes Yes No No No

Other Scheme applicable with RWA Offer

Super 3 OfferFree Parallel RingingFree Hello Tunes Trial

Free Parallel RingingFree Hello Tunes Trial

Top up 100 for 25 ( 100 pulses available at a top up rental of Rs.25)

Yes No No Yes Yes No Yes Yes No No No No

Option 3: Money Back Offer                 (RWA not applicable)

Registration (Upfront) Non Refundable

NA

Rs.500

Instrument Activation (1st Bill)

CLI - Rs.500Trend Sim Reader - Rs.750Cordless CB53000 - Rs.1000

Trend Sim Reader - Rs.750

CLI - Rs.500Trend Sim Reader - Rs.750Cordless CB53000 - Rs.1000

Group Pulsing Yes Yes No No Yes Yes Yes No No No

Other Scheme applicable with Money Back Offer

Super 3 OfferFree Parallel RingingFree Hello Tunes Trial

Free Parallel RingingFree Hello Tunes Trial

Top up 100 for 25 ( 100 pulses available at a top up rental of Rs.25)

No Yes Yes No Yes Yes No No No No

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Option 4: Airtel Mega Combo Offer        (Money Back Offer, Super 3 cannot be given with AMCO)

Registration (Upfront) ZERO

Instrument Activation (1st Bill)

CLI - Rs.500Trend Sim Reader - Rs.750Cordless CB53000 - Rs.1000

Trend Sim Reader - Rs.750 -SAME-

Group Pulsing No No Yes Yes No No Yes Yes Yes No No No

Other Scheme applicable with AMCO

Free Parallel RingingFree Hello Tunes Trial

Top up 100 for 25 ( 100 pulses available at a top up rental of Rs.25)

Yes No No Yes Yes No Yes Yes No No No No

Option 5: DSL Combos        (Money Back Offer and Top up 100 for 25 does not apply, all other Schemes can be offered)

RWA Offer (GGN+FDB only) means zero registration on Plan 499 as covered under RWA Scheme. Instrument charges compulsary and charged upfront

Money Back means that customer gets a discount of Rs. 100/- on call charges over free call value for 6 months on reg charges paid of Rs. 500/-

Free Parallel Ringing means Parallel Ringing facility FREE for 2 mths and later charged @ Rs. 49/- p.m.

Free Hello Tunes Trial means Hello Tunes facility rental of Rs 30/- waived for 1 month + 1 FREE "AR Rehman" tune download worth Rs 15/- to customer

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Super 3 Offer means

A. 1 Local Number (FL/WLL/GSM - Any operator) (Does not include VAS/PRS nos. Swipe card nos., Internet dial up nos.)+ 1 STD Number (FL/WLL/GSM - Any operator)+ 1 ISD Number AT 34% of PLAN RATE (66% DISCOUNT) 

B. Benefit shall be available for 6 complete months from activationFor eg. A customer activated on 24th April 06 and bill cycle from the 26th of the month, shall be eligible for the Super 3 Benefitin 6 complete bills and for the prorated period 24th April to 25th April. Hence the benefit shall expire on 25th October 06.

C. Every number can be changed to a maximum of two times during the scheme period. However the benefit shall only be available for the remaining period of the scheme

D. Applicable withAll Analog Plans - Talk 250, New Talk 250, Talk 350, Talk 499, Super 90, Talk 750, Talk 999, Talk 1495, All DSL Combo Plans (All pulse based and minute based plans)Not Applicable withAirtel 299, Airtel 399, Airtel All for One

E. Applicability with other offers is applicable withGroup Pulsing, Free Parallel Ringing, Free Hello Tunes Trial, Top up 100 for 25 (Gurgaon, Faridabad, Noida, Ghaziabad), Low Utilisation Pillars Offer, RWA / CGHS Offer, Money Back OfferIs not applicable withAirtel Mega Combo Offer

F. Available to existing customers at a cost of Rs.149/month for six month Scheme Period.

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FEATURES

Airtel Broadband Services - Put it to work for

you!

Redefined to provide a refined experienceThe internet connection of Airtel Broadband Services is approximately 10 times faster than an analog one and at far lower costs than a dial up one. Large data applications, faster ftp access, audio/video requirements or simply web browsing is a dream on this extensive broadband infrastructure with an i2i international gateway. An "always on" assurance of excellent quality of service.

All Speed, No Breakers!

Airtel Broadband Services offers a dedicated bandwidth with speed of upto 512 kbps, available at a single click and supported by a superior technology infrastructure. You can attach, download, upload and exchange large data files at amazingly unbelievable speeds.

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Scaling New Heights

Airtel Broadband Services offers you a wide range of tariff plan packages that suit your needs; with the flexibility to scale up your connections as your needs and your business grow. The ease of upgradation and the price-performance value make business sense. Superior server technology and a dedicated port provides total security to data storage and information exchange through the internet.

Cost Effective - Added Benefits, Lower Costs

Two built-in static IP addresses to facilitate scalability. You can configure your own mail or web server or even your own mail domain without adding any significant burden to your capital expenditure.Avail of an easy to install, state-of-the-art WiFi wireless access solution, configured with your with Airtel Broadband Services connection. This allows wireless mobility within your premises.

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Data Analysis

Airtel Broadband & Telephone Services, India's premium telecommunication service brings to you a whole new experience in telephony. From integrated Voice Services for corporates and small business enterprises to user friendly plans for homes, we bring innovative, cost-effective solutions to cater to your needs.

FOR HOME, BUSINESS, CORPORATES

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Voice Services:

Telephone

Dial-up

Feature

Value Added Services

Unified Messaging

Audio Conferencing Service

Telephone

Airtel Voice Services go beyond basic telephony to offer our users a whole host of Value Added Services as well as premium add-ons. Each Telephone

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connection from Airtel is backed by a superior fibre-optic backbone for enhanced reliability and quality telephony.

Dial-up

Airtel Voice Services provide FREE dial-up internet access that is bundled along with your Telephone connection from Airtel.

It’s fast, reliable, gives you unlimited Internet access. All you need to do is dial 1500 through your dialer.

The default username should be "register" and password is "airtel". You can log- in and change your Username and Password. All you need is:

•  A computer and a modem

•  And a Telephone connection from Airtel

How much do you pay:

Airtel Voice Services give you unlimited free internet access, allowing you to pay only for the number of hours spent online. Paying for it is convenient as well-you can pay along your Airtel phone bill.

Features

Airtel Voice Services bring you a range of world class features. These enable you to organise and control your communication needs. They make your life a lot simpler and convenient. They empower you like never before. The best part is that many of these services are free along with your telephone connection.

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VALUE ADDED SERVICES

BENEFITS OF VAS

To the Customer

Fulfill the expectation at the cheapest rates

TO THE COMPANY

Attracts customers

Increase popularity

Increase revenue generation

Good acquisition tool

Creates word of mouth publicity

TYPES OF VAS

Caller Line Identification

Voice Mail Service

Call Forwarding

Call Waiting

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Parallel Ringing

Voice Mail

Power Feature:

Three Party Conferencing

Multiple Subscriber Number

What is Unified Messaging?

The Unified Messaging from Airtel Broadband & Telephone Services brings you the unmatched convenience of receiving your e-mail, fax and voice messages on one number. This service allows you to store all your messages in one mail box.

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You can access your mail box from anywhere, any number by dialing your phone number and entering a four digit password. You can access your e-mails, fax messages and voice mails through the phone by dialing into your Unified Messaging mail box. It will read out your e-mails, play back your voice messages and store your faxes, which you can divert a number near you to view them.

The fax messages on screen of your computer (fax card is not required), and listen to your voice mails as well as read your e-mails by accessing your mail box on the net. Now, you don't have to check for your messages in three different places. All your messages are stored in one mail box.

Audio Conferencing

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To stay ahead of competition, all modern organisations have to stay in constant touch with their partners, associates and clients. Born out of this understanding is Audio Conference Service from Airtel, India’s best value audio conferencing solution.

Audio Conference Service from Airtel is the easiest, most economical and instant way of sharing information, ideas and opinions. It is the latest way to conduct business meetings via the telephone. It facilitates hassle-free audio conferencing to anywhere in the world and also protects the confidentiality of the conference proceedings. It provides optimum time utilization and massive savings from each meeting.

To avail services of Audio Conferencing from Airtel, you don't have to install any expensive devices. You can connect across the globe through a single local call from your landline or mobile phone. Thus, you save on capital investments along with travel time and running costs.

What's more, Airtel's state-of-the-art technology ensures that you get a host of utility options that enable you to conduct and supervise audio conferences with extreme ease and flexibility.

Why Audio Conference Service from Airtel?

It's a complete conferencing solution - be it board meetings, management discussions, project reviews, staff trainings, Q&A sessions

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or press conferences.

It offers tremendous value - mull out all your business decisions with your associates across the globe without stepping outside your office; and with just one call connect to all your business partners.

No infrastructural costs – no extra investment; just pick up your telephone.

It knows no boundaries - Conference with your partners, anywhere in India or the world.

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FINDINGS &

SUGGESTIONS

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FINDINGS

Value Added Services revenue expected 1/3 of the total services by 2009. This will be one of the biggest achievements that a company is thinking of.

Total Value Added Services revenue will reach $160 billion in 2009. In fact the monthly income of the company through these services is about 20 lac which is almost a good amount.

Most of the growth in telecom services likely out of data services.

Currently data accounts for 20-25% of total service revenue.

Expected to increase to around 35% in another 3-4 years.

The definition of telecom VAS has evolved:

1. From itemized billing CLI-I

2. To SMS (peer to peer)-II

3. To SMS (p to e), MMS, RT’s, RBT’s, wallpaper-III

4. To E-cheque, commerce payment-IV

Estimated to be about 9-12% to total mobile service revenue ($5 billion in 2005-2006)

SMS (peer to peer) continue to dominate about 60% of VAS.

Premium VAS market revenue currently estimated to be between $220 million presently.

On February 12, 2007 Vodafone sold its 5.6% stake in AirTel back to AirTel for US $1.6 billion; and purchased a controlling stake in rival Hutchison Essar.

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Bharti Airtel added the highest ever net addition of 53 lakh customers in a single quarter (Q4-FY0607) and also the highest ever net addition of 1.8 crore total subscribers in 2006-07

The company will invest up to $3.5 billion this fiscal (07-08) in network expansion.

It has a installed base of 40,000 cellsites and 59% population coverage After the proposed network expansion, an additional 30,000 towers will result in the company achieving 70% population coverage

Bharti has over 39 million users as on March 31, 2007

It has set a target of 125 million subscribers by 2010

Prepaid customers account for 88.5% of Bharti’s total subscriber base, an increase from 82.7% a year ago

ARPU has dropped to Rs 406

Non-voice revenues, (SMS, voice mail, call management, hello tunes and Airtel Live) constituted 10% of total revenues during Q4, lower than 10.7% in the Q4 of the previous year

Blended monthly minutes of usage per customer in Q4 was at 475 minutes

Has completed 100% verification of its subscribers and in the process disconnected three lakh subscribers

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Limitations

During the entire research there were a few limitations which were faced by me, some of them are mentioned below.

1. As my working area was very limited and my work was to awaring of the different services to the customers so I had faced the problem of not interacting with large amount of customers.

2. Some managers were not interested in sharing the required information with us as it was their confidential matter and they show no interest to disclose to us or make it public.

3. Since I was not aware of this type of work, so for forwarding these application forms sometimes somewhere I was perplexed in these situations.

4. Our scope of study was our main constraint though the subject is vast we had to confine to only our objectives in the aim.

5. Companies are not providing the informations very easily & they did not tell me about the royalty paid by them to the Government.

I had done my best within my limitations to do justice to my project.

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SUGGESTIONS

RECOMMENDATIONS

As per my observation to increase the service efficiency as well as satisfaction level of customer the following suggestions are given below:-

1. Effective promotion strategy for village level.

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2. Regular visit of sales officer to customer care.

3. Proper coordination with the outlets.

4. Service personnel would tackle customers properly.

5. Frequent availability of DP.

6. Landline network should be increased.

7. More outlets in all cities.

8. All hospitals in Kota should get good facilities because they are one of the major revenue payers in the telecom sector.

9. All colleges must get good services from Airtel, because they use their services of road band and telephone for their whole academic session.

10. MIGRATION must be done in all places.

11. All executive must give correct information about all services of Airtel to each and every customer because many of Airtel customer are unaware of DSL and BROADBAND etc.

12. Transport sector in Kota should be given more emphasis in the Telecom Sector as they are major revenue payers in the telecom sector.

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ANALYSIS

Airtel is one of India’s leading Telecommunication Service Provider. Airtel provides Broadband & Telephone services in 23 Telecom circles in India. Airtel keeps focus on creating consumer– oriented Products & Services to increase the profit as well as market or sales share. Airtel has long been committed to serving society as a contributed members both Economically & Socially. They do this providing Products & Services that offers maximum satisfaction to the customers.

Airtel was launched in the year 1995. Airtel provides a Host of Voice & Data Products & Services including high speed GPRS service. Airtel also offers a wide array of Post – Paid & Pre – Paid Mobile offers with a range of Tariffs plans that target different Segments

A comprehensive range of value added customized services are part of the unique packages from Airtel. This shows that how much Airtel understand & offers products & services that are created accordingly to the needs & requirements of Targeted Segments.

Airtel gas also spread its Business outsides India. It has strategic alliance with SINGTEL & VODAFONE. Thousands of rupees have been invested in R & D for designing a product for a particular market. Airtel sells its product & services because of its brand name & that is only due to providing quality product at reasonable price.

As I am doing my training at the Franchisee of Airtel Ltd. Named as NATIVITY. Mostly I hear from the customer’s mouth only that Airtel provides quality product & services & they feel proud to use the Airtel products & services. People have built a confidence in the company & to some extent it is right because Airtel is selling its products &services because of its name &quality.This study depicts the different business segments of AIRTEL.

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Things you didn't know about Airtel

Every 5th mobile user in India talks on Airtel.

About 91% of mobile owners in India reside in Airtel's circles.

At 150,000, Airtel has the largest family of retailers.

Airtel also has the largest network of exclusive outlets - over 400 - and the largest share of 'prepaid' subscribers.

Airtel provides telecom services to an entire nation outside India.

Airtel monitors 300 customer touch points through a continuous customer satisfaction research process.

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FINDINGS & SUGGESTIONS

Every study is done to find certain new things, gain knowledge and find the limitations of the company. During the study I also faced some problems & I hope the following limitations should not affect the study.

Airtel produce goods as per the standard norms. For building a good market share in Indian markets the company has to first research on the lifestyles, requirements & preferences of the people of the country

As there is development in Science & Technology day-by-day there is going to be stiff competition in between all the Telecomm Company.

As there are new companies entering into market with more advancement in Technology Company has to cope up with the environment.

Data gathered from various sources was not enough.

Lastly, time was the main constraint of the study.

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RECOMMENDATIONS

As we all know that Airtel is the India’s largest Telecomm Service provider. Company enjoys a good reputation in the Market. The company should widely spread its information network. Because people in India are Ignorant & they are attracted towards more on the products promoted more & more. There is need on the part of company to make people aware of its products & services & their qualities in every segment.

Certain points I think which are essential for Airtel to improve its working are:

As the market trend changes day-by-day it is important for the company to provide products according to the needs and preferences of the customer.

More stress on advertisements should be given to provide information about the products or innovations made in it.

Dealer networks should be widen.

Product Features should be improved.

There should be transparency between the sharing of Information between the customer and company.

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CONCLUSION

In this report I had studied about different product & services segments of Airtel pub. ltd. As we all know that Airtel is the India’s largest Telecomm Service provider. Airtel has long been committed to serving as a contributing member of society & the individual communities in we do business-both economically & socially. Since its establishment company has remained on the leading edge by providing products of high quality that create new values, at a reasonable price, for world wide satisfaction.

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Airtel’s basic principle of working is:

By 2010, we will be the most admired brand in India.

• Loved by more customers

• Targeted by top talent

• Benchmarked by more businesses

I feel great to work with the company which works on its product quality & make regular innovations in its products. There is no other company which can compete with Airtel with respect to its Technology & benefits.

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BIBLIOGRAPHY

WEBSITES:

www.airtel.com

www.yahoosearch.co.in

www.googlesearch.com

MAGAZINES:

Business India

Business Toda

NEWSPAPERS:

The Times of India.

Hindustan Times.

Economic Times

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QUESTIONNAIRE

Q. Can subscriber forward their calls to a Mobile phone?

A. Yes, Calls can be forwarded to Mobile phones.

Q. Is it possible to forwarded the calls to STD lines?

A. No, it possible to forwarded the calls to STD lines.

Q. What number will get displayed on forwarded number?

A. The caller’s number will get displayed.

Q. If voice mail unconditional is activated, then call forwarding will work or not?

A. Yes, it will work as call forwarding dominates voice mail.

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Q. Can subscribers activate parallel ringing on any other landline too?

A. No, calls can be forwarded to only Airtel landline and GSM numbers only i.e., can’t be forwarded to MTNL, BSNL & WLL.

Q. Can non – Airtel subscriber be a part of Three Party Conferencing?

A. Yes, you can involve non – Airtel subscribers in Three Party Conferencing as well.

Q. Three Party Conferencing is possible within CENTRX, if yes then what is the charge?

A. Yes, it is possible. There will be no charge within group till half an hour.

Q. What happens if the password stops working? A. A request must be made to the Call Center agent to reset the password.

Before the agent does the needful, the subscriber must provider the necessary information to authenticate the change of password.

Q. Is there any limit on the number of DELs that can be clubbed under this offer?

A. A minimum of 1 Mobile number & 1 Fixed line DEL/DSL have to be present in the COMBO. There is no upper limit.

Q. Do all the numbers added in the Combo have to be under the same person’s name?

A. No, they do not have to be under the same name. but the billing address has to be the same.

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