promotional activities ppt (2)

8/12/2019 promotional activities ppt (2)

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A STUDY ON

EFFECTIVENESS OFVARIOUS PROMOTIONALACTIVITIES PRACTISED

BY T.I.M.E.

BY DEEPTI SINGH


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T.I.M.E

Triumphant Institute of Management Education Pvt.ltd(T.I.M.E) is leading Test Preparation institute pan Indiapresence and is headquartered at Hyderabad.Established in 1992, T.I.M.E today operates out of 236

offices located in 118 towns and cities across thecountry. Over 40 IIT/IIM graduates form part of the coreteam at T.I.M.E . Started in a small room of 120 squarefeet on 26thMay 1992 in Hyderabad with one centre,T.I.M.E has just completed 20 years of service to the

student community helping to build a few hundredthousand careers along the way.


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OBJECTIVE

To study the marketing strategies of T.I.M.E.

To analyze the effectiveness of these promotional activitiesused by T.I.M.E. in Pune.

To ascertain the impact of promotional activity on purchasedecision.

To get to know how promotional activities help anyorganization in their growth.


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SCOPE

The scope of the study is limited only to the Punecity.

The main purpose of survey is to throw light towardsthe promotional activities on the sale of the servicesprovided.

The promotional activity was restricted only forT.I.M.E. Pune

The activities were carried out only at Near colleges.


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RESEARCH METHODLOGY

Primary dataThe sample size is taken is 100 for research . I have collected the data from

students and there parents through questionnaire and interviews .

Secondary data

Data which I get from reports brochure magazines, newspapers.

A research design is the determination and statement of the general research approach

or strategy adopted for the particular project. It is the heart of the planning. If thedesign adheres to there search objectives, it will ensure that the client need will be

served. Research design is a plan structured and strategies of investigation.

In order to achieve the objective it was necessary to talk to the customers and public to

draws the conclusions regarding the objective.

For visiting the customers and publics to collect the relevant information; aquestionnaire has to be designed. The questionnaire was designed in such a manner to

achieve the objective of the research.

The sample size is taken is 100.


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DATA ANALYSISSource of information through which students came to know

about time know about T.I.M.E.

NewspaperAdvertisement

28%

Word of Mouth5%

internet33%

tvAdvertisement

21%

others13%

promotional activities(%)


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Education Qualification

39%

28%

11%

5%

15%2%

Education Qualification(%)

BBA

BBM

Commerce

BCA

Engineering

Others


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Classes Preferences

67%

33%

Preferences(%)

Daily

Weekdays


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Newspaper Read

29%

18%

13%

25%

15%

Newspaper read (%)

The Times of India

The Hindu

Indian ExpressThe Economic Times

Others


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Satisfied with Study Material

89%

11%

Satisfied with Study Material(%)

Yes No


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Satisfaction with fee structure

91%

9%

Satisfaction with fee structure(%)

Yes No


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FINDINGS

Students who approach for the classes for new batches theirdetails are taken out and they are informed through e-mail andmessages.

TIME offers good study material for CAT

Online transactions are not offered by the institutions.

It is necessary for the students to visit the company to takeadmission.

Internet promotional activity is stronger Activity because most ofthe student come to know About T.I.M.E. through Internet


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RECOMMENDATIONS

Online transactions should be facilitated for the students as thereare many students who cannot visit the companys office.

Online admission facilities should be provided so that the studentswho cannot visit the office can apply online.

Company should open more branches.

Some offerings should be made in fee structure in order to sustainin the market due to presence of many competitors.


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CONCLUSION

T.I.M.E. has successfully achieved their objective of getting the potentialcustomers through promotional activities and also to boost the sale.

The promotional activity was helpful to know the customers perceptiontowards T.I.M.E. by getting information from promotion.

Regular use of promotional tools is necessary for giving more exposureto the services offered by T.I.M.E, in the market.

The customers came to know about T.I.M.E. services and its benefits

through promotional activities which seemed to be the key factor toachieve the prospective customers. As such many of the mare attractedto the T.I.M.E.

The existing customers of T.I.M.E are found to be satisfied from thecourses offered by T.I.M.E.

The company also should open more branches of T.I.M.E. for gettingmore publicity and positive response.

T.I.M.E should also promote through the TV Channels, magazines and

national newspapers which will make the brand more and more popular According to Survey I found that the position of T.I.M.E. course for CAT

Preparation is No. 1 and the IMS is No 2. Maximum 49.48% customersare satisfied with the services offered by T.I.M.E.

promotional activities ppt (2)

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