Airports 2.0

TIA – 713 – R.ScheggRahel Knecht & Selina Merz, 703_b

Hochschule für Wirtschaft & Tourismus, Hes-so

Idee: "Love to travel but hate airports"

If yes, then you’re like most people. The word “airport” just conjures up so many negative emotions – lines, delays, unhealthy food, and overpriced merchandise.

But it doesn’t have to be this way. Airports should be a fun part of the travel journey, not a necessary evil – especially since people often spend just as much time in airports as they do on the plane itself.

Vision

the ideal airport experience from arrival into the airport to stepping on a plane.

Visioning an airport experience that works for travelers, vendors and airport owners

Was ist Airport 2.0

“destination” airport that people enjoy visiting, because it’s built around the customer experience

Food & Beverage

Retail concepts reflect the local culture as well as global passenger taste.

More like a mall with enough store diversity and unique locally-oriented vendors

a fair-pricing policy to ensure that prices are not higher than those for similar products and services outside the airport.

Airport 2.0

This is an airport designed to make you forget you’re in an airport.

TRIPCHI is building the technology to guide you on the journey to the new “experiential” airport.

door-to-flight-problem

Abreisepunkt (Zuhause) bis Flughafen

So schnell als möglich

Möglichst wenig Ärger

Parkieren und Transport

Direkt vor dem Flughafen

“self-service trains” vom Parkhaus zum Terminal

Parkservice

Ankunft Terminal

Ein einziger Ort für alle Massnahmen

Keine Check-in Schalter Suche

Setzt einheitliches Ticketing-System voraus

Effizienzsteigerung aber Kontrollverlust für Airlines

Security

Separate Spuren für Personen ohne Laptop etc

Kosten für Leute, die vergessen ihr Gürtel auszuziehen oder Flüssigkeiten mitnehmen

Wartezeiten anzeigen (App, Monitor)

Cultural Branding

Flughafen soll Marke der Stadt reflektieren

Bspw. Boston Logan Airport

Freedom Trail

Neue Erfahrung für Fluggäste

Motiviert Geld und Zeit zu investieren

Advertising airports

Werbestrategie muss dem neuen Flughafen angepasst werden

Unterschied: gelangweilte und interessierte Reisende

$ 14 pro Reisender

Kann durch effektive Werbung erhöht werden

Beispiele

The Dubai Airport’s investment in the Airport 2.0 concept can partly be seen by

the newly renovated Terminal 2

the recently built Terminal 3

as well as effective utilization of the strong position of the Dubai Duty Free brand

Beispiele

Food and Beverage (F&B), as the Dubai Airport has over 200 food and beverage retail outlets that offer an eclectic mix of international and local tastes—which helps promote the character and spirit of the city and encapsulates the “Dubai Experience.”

Shanghai Changi Airport

iChangi, empowers individuals to access information on flights, retail and dining options and airport facilities and services through easy-to-use platforms such as a mobile application for iPhones and iPads, and interactive kiosks located around Changi’s terminals

Travelers can sign up for notifications of flight updates on their mobile devices

TripChi

“mobile travel app for business travelers who want more out of their limited leisure time”

Quellen:

http://www.indiegogo.com/projects/tripchi-love-to-travel-but-hate-airports-turn-that-airport-frown-upside-down

http://www.youtube.com/watch?v=Oy3OSm1w-jY&feature=youtu.be

http://www.tnooz.com/article/tripchi-airports-future/

http://startupopen.com/wp-content/themes/classynsimple/top50/2012/47tripchi.html