airport insights and developments - talon outdoor · as part of its ‘hellotomorrow’global...
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AVIATION INSIGHTS AND DEVELOPMENTS
Q2 2015
TALON’S QUARTERLY REVIEW OF THE INTERNATIONAL AVIATION MARKET
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NEWS & DEVELOPMENTS
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EUROPE’S AIRPORTS POST ROBUST PASSENGER TRAFFIC IN Q1 2015
Passenger traffic at Europe’s
airports climbed by +5.2% year-
on-year in Q1 2015, ACI Europe
has reported.
Traffic in the EU grew by a
robust +6%, with Greece,
Romania, Ireland, Lithuania,
Portugal, Hungary, Belgium and
Croatia recording double digit
growth figures. Meanwhile,
non-EU airports posted less
dynamic passenger traffic
growth of +2.6%, dragged
down by traffic declines in
Russia and Ukraine.
Read more…
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CHINESE INTERNATIONAL PASSENGER TRAFFIC TO RISE +9.3% IN
SECOND HALF
Total Chinese passenger traffic growth will
grow by +8.1% in the second half of 2015. This
is based on separate airport forecasts for 202
airports.
Significantly, international passenger traffic
growth is predicted to rise by +9.3%,
outstripping domestic traffic growth (+7.9%)
over the six-month period. This is driven by
strong upward movements for the months of
July and August with growth rates settling
back to around +7.5% towards the end of
the year.
There is evidence, that Chinese travellers are
being encouraged to take slightly longer
summer holidays and that an increasing
proportion of these are in international
destinations.
Read more…
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Q1 RETAIL FIGURES SURGE ACROSS KEY EUROPEAN AIRPORTS
Frankfurt Airport owner Fraport’s Retail &
Real Estate division generated revenues
of €113.4 million in the first quarter of
2015, an increase of +6.5% year-on-
year. Read more…
Aéroports de Paris (AdP) has reported a
+9.7% surge in retail sales per passenger
in Q1 2015, to €19.80. Read more…
In the three months ended 31 March,
Heathrow’s retail income increased by
+6.4% to £116 million. Read more…
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JCDECAUX ANNOUNCES NEW DIGITAL EVENT ZONE AT EDINBURGH AIRPORT
The forecourt area outside the main terminal at Edinburgh Airport is to become an
elite ‘event zone’. Hosting a range of summer festival events, fan zones for sporting
events, and even Christmas markets, this area will attract not only Airport passengers,
but also visitors from the surrounding areas.
Using the dynamic, digital capabilities of the Plaza screen, a brand will be able to run
advertising, content, or book-end the broadcast of a live sporting/entertainment
event.
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NEW RETAIL OPPORTUNITY AT THE HEART OF HEATHROW’S T3
WORLD DUTY FREE
JCDecaux’s Couture DAPs (Digital Airport Panels) offer a brilliant opportunity to target a
key influential Heathrow audience whilst they enjoy the Duty Free retail experience.
Positioned in such a key point-of-sale location, on the main concourse from security to
the departure lounge through World Duty Free, this new digital network allows
advertisers to voice their messages utilising huge creative scope and flexibility.
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PEEL ADVERTISING SIGNS SALES PARTNERSHIP WITH EYE AIRPORTS
Peel Advertising has agreed a sales partnership with Eye Airports, which will see Eye Airports sellnational agency and specialist portfolio deals at three airports – Birmingham, Robin Hood AirportDoncaster Sheffield and Durham Tees Valley.
The agreement with Eye Airports means that Peel will continue to lead on advertising sales,promotional and sponsorship opportunities for local, regional and national businesses. Eye Airportswill then provide access to multi-venue portfolio deals for advertisers.
The deal takes Eye Airports’ nationwide portfolio to 26 airports – the biggest network of advertisingopportunities across UK airports, connecting brands with more than 100 million passengers a year.
Read more…
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STANSTED LAUNCHES GIANT CURVED AD SCREEN
The screen is one of the first giant, curved advertising displays to feature at an airport in
Europe.
The screen – which is the combined efforts of digital communications specialists
ADXBA, LED display manufacturer NanoLumens and Stansted’s operator Manchester
Airports Group (MAG) was designed to set the benchmark for providing flight
information and data for retailers within an airport environment.
Read more...
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LONDON STANSTED AIRPORT COMPLETES £80 MILLION TRANSFORMATION
Phase two of Stansted Airport’s £80 million
investment to transform the terminal building –
which features new retail and food &
beverage facilities – was officially opened in
April.
The project follows the previous first-phase
retail upgrade last year, including a new
flagship World Duty Free store.
The F&B opportunities attracted significant
interest from the industry with over 70 tenders
received for the 12 units available, including
some airport firsts and new concepts such as
the Windmill pub which is Wetherspoon’s
biggest airport outlet, covering more than
7,000sq ft across a ground-floor and
mezzanine level.
Read more…
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MANCHESTER AIRPORT PLOTS 50 NEW RETAIL AND F&B UNITS
UNDER TEN-YEAR PROJECT
Manchester Airports Group (MAG)
has announced a ten-year, £1
billion investment programme to
transform Manchester Airport. The
project will add around 50 new
retail and food & beverage outlets,
mainly in T2.
The ‘Manchester Airport
Transformation Programme’ is a
series of enhancements that
should improve the customer
experience and standards of
service at the UK’s third largest
airport, said MAG.
Read more…
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KEY TAKEOUTS FROM 2015 WORLD WEALTH REPORT
• More Millionaires Are Emerging,
But At A Slower Pace
• Asia-Pacific and North America
Lead The Pack
• Regions Below Par
• Regions To Watch
• Hot Spots For Ultra-High Net
Worth Individuals
• Social Impact Is Top Of Mind
• Future trends
Read more…
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HOW INTERNATIONAL TRAVEL CAN ENHANCE CREATIVE THINKING
Psychologists and neuroscientists
have begun examining more
closely that spending time abroad
may have the potential to affect
mental change.
New sounds, smells, language,
tastes, sensations, and sights spark
different synapses in the brain and
may have the potential to revitalize
the mind.
Important to mention though that
going to Cancun for spring break
probably won’t make a person any
more creative, but going to
Cancun and living with local
fishermen might..!
Read more...
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TECHNOLOGY & SERVICES
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THOMSON AND FIRST CHOICE INTRODUCE NEW LONG HAUL
ROUTES FROM STANSTED
Thomson and First Choice have
confirmed that in summer 2016
they will be increasing capacity
at London Stansted Airport
through the introduction of
additional seats and new long
haul routes served by the
Thomson Airways 787 Dreamliner.
Next year, for the first time,
Thomson and First Choice will
operate long haul flights from
London Stansted to Mexico’s
Caribbean Coast and Orlando,
Florida.
Read more…
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SITA BEACONS POINT THE WAY FORWARD AT HONG KONG
INTERNATIONAL AIRPORT
Hong Kong International Airport is trialling the
use of beacons to provide key information –
including store and restaurant details –
directly to passengers’ mobile devices.
SITA Lab, has installed more than 50 of the
beacons in Terminal 1 for the trials.
Beacon technology triggers the display of
location-relevant information on devices at
the right time and in the right situation. With
beacons, airports and airlines can provide
passengers with directions, walk times to
gates, lounge access and alerts about
boarding.
Read more…
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BOOST FOR TRAVEL RETAILERS AS NEW CARD FEE
REGULATIONS COME INTO FORCE
Credit and debit card transactions will become more competitively priced and
transparent for travel retailers and their consumers as EU regulations capping cross-
border fees become law.
As reported in January, a ‘Payments Package’ struck between the European
Parliament, the Council of Ministers and the European Commission provides fairer
credit card fee and rate structures and should lead to a more open and
transparent market for card fees across the EU.
Read more…
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HEATHROW EXTENDS CONSUMER SERVICE WITH SMART
SCREENS IN T2 ARRIVALS
Heathrow Airport has installed the world’s firstsmart screens displaying live transfer options inthe baggage reclaim zones in Terminal 2.
Combining real-time traffic, weather and trainservice information, the screens show liveestimated price and journey timecomparisons between taxis and the airport’strain service to Central London, displayingreal-time traffic between the terminal and
Paddington on a map.
Sources used are TomTom, Heathrow Express,Google, the Highways Agency and the MetOffice.
The screens on each carousel are alsotranslated to the main language of thepeople on the arriving flight. The system willalso be rolled out in terminals 3 and 5 later thisyear.
Read more…
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AIRBUS ENVISIONS BIONIC CABIN
The European aerospace giant
got its engineers to look at how
flying might evolve from the
passengers’ perspective.
Internal projections of the sun
rising to regulate body clocks,
transparent walls and automatic
adjustment of seats during
landing are only a few on the
things that we could see
happening in the near future.
Read more...
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CAMPAIGNS
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EASYJET GATWICK DOMINATION
EasyJet launched their latest
campaign at Gatwick Airport,
dominating the journey between
terminals. The campaign, managed
by Talon’s International team, OMD
and Eye Airports, includes:
• large formats
• travellator wraps
• shuttle corridor wall wraps
• digital screens
• shuttle train complete domination
• welcoming audio inside the
shuttle train
The campaign marks media firsts for
both EasyJet and Gatwick Airport
and maximises ubiquity around the
between terminals, immersing the
audience in the stand out EasyJet
creative.
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PA CONSULTING FIRST MULTI-FORMAT OOH CAMPAIGN
PA consulting have launched their first OOH campaign across Europe and the US
working with Talon’s International and Innovation teams to increase brand awareness
across key markets. The multi-format campaign is currently live across the UK, the
Nordics and the US.
Hand-picked premium sites have been incorporated along with digital, special builds,
lenticular 6s and showcase 6s, utilising eye catching creative across high end locations
including roadside and transport environments.
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ENTERPRISE GATWICK BUGGIES SPONSORSHIP
Enterprise have launched a long term
brand awareness campaign at Gatwick
Airport in the form of mobility buggies
throughout both terminals.
The buggies utilise tongue-in-cheek
creative, acknowledging the fact that the
buggies stand out due to their large
advertising area and sound.
The branding links together two reliable
transport services, adding value to the
passenger journey.
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SUNGLASS HUT HEATHROW T2 SUMMER CAMPAIGN
Sunglass Hut are continuing their summer
presence at Heathrow Airport this year. Taking
advantage of the increase in leisure
passengers throughout the summer months,
Talon International utilised the high impact,
large format Towers at Terminal 2, which are
unmissable to departing passengers.
The creative increases awareness of the
brand before passengers enter the World
Duty Free area and pick up last minute
holiday essentials.
As part of the campaign, Sunglass Hut also
dominated the HEX motion formats, targeting
passengers arriving from Central London via
the Heathrow Express.
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VM WARE LEADS WITH OOH CAMPAIGN
VM Ware have launched their latest UK OOH
campaign targeting business people with their
Hybrid Cloud technology. The campaign consists
of high-quality, premium formats to give the
brand impact amongst its key audience of
business decision makers.
Stature OOH formats, targeting an ABC1
audience, included:
• Platform Screen Gallery at London Bridge
Underground
• Wayfinding Beacons at Heathrow, Heathrow
Express and the Airport Business Lounges
The artwork appeals to business leaders,
showcasing the ways that VM Ware’s cloud
technology can help a company to deliver
excellence.
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EMIRATES AND JCDECAUX LAUNCH EYE-CATCHING CAMPAIGN
AT HEATHROW
As part of its ‘Hello Tomorrow’ global marketing campaign, Emirates has
teamed up with JCDecaux Airport to launch a special-build campaign at
London Heathrow on the Central Terminal Area Welcome Site.
The 37.2 metre by 3.8 metre illuminated location, which spans the width of
Heathrow’s entrance roundabout, is visible from over 500 metres away, and
provides the first brand message for traffic as it enters Heathrow from the M4
motorway.
Read more…
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TIFFANY & CO. ON JCDECAUX'S LARGEST DIGITAL DISPLAY IN A US AIRPORT
JCDecaux unveiled one of its first
digital outdoor sponsorship
campaigns at LAX's Tom Bradley
International Terminal. Tiffany & Co.
will be the exclusive digital outdoor
media partner on the Digital Clock
Tower, promoting their new men's
timepiece collection.
The Digital Clock Tower is the first of
its kind in North America. The Tower
provides Tiffany & Co. an iconic 4-
sided digital platform at the centre
of this new international terminal.
This high-definition digital structure
stands 72-feet tall. It reaches all
departing travellers and dominates
the terminal's great Hall.
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HEINEMANN’S ARCTIC ADVENTURE CAMPAIGN DOUBLES
SALES FOR PARTNER BRANDS
Heinemann Duty Free and Travel Retail Norway’s Arctic Adventure campaign,
which ran in February and March at Norway’s major airports, doubled sales for
partner brands during the period.
The promotion included offers
on confectionery as well as
fragrances and skincare.
Among other promotional
elements, passengers were
invited to send a hologram of
themselves to the Arctic.
During the campaign, all
travellers were also invited to
take part in a scratch card
competition.
Read more…
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EYE AIRPORTS LAUNCHES CAMPAIGN TO HELP TRAVELLERS TRACE
LOST LUGGAGE
Airport advertising specialist Eye Airports
has launched a campaign across UK
airports for the Trace Me luggage tracker.
Each Trace Me tag provides a permanent
record of bag ownership and carries a
unique serial number. This number is held
on a secure database that is integrated
with SITA WorldTracer's Bag Management
System - used by more than 90% of the
world’s airlines and more than 2,000
airports.
Eye Airports is showcasing the smart bag
tag at London Gatwick, Manchester,
Stansted, East Midlands and Newcastle
airports, using digital portrait screens and
screens in baggage reclaim.
Read more
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