airline 2.0
TRANSCRIPT
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Airline 2.0 - how the web helped launch an airline
or
Mo’ Money, Mo’ Problems
ALEX HUNTER
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So what is Virgin America?
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Had tough battle to get certified. US Domestic airline based in San Francisco. Founded in 2004.
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That should be easy to sell, right?
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Wrong.
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We Couldn’t use the product.
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Building Momentum
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Empty planes are expensive.
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Recycling(aka Using What Ya Got)
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http://youtube.com/watch?v=x_YECJcfWko
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http://www.boingboing.net/2007/05/18/boingboing-names-a-v.html
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So is it really that hardto start an airline?
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“
”
By this order, we propose to conclude that Virgin America is not a U.S. citizen ... and hence to deny its application for interstate scheduled air transportation of persons, property, and mail...
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D’oh!
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http://youtube.com/watch?v=CdK2ecxy9kU
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Sometimes you’re just not cool enough.
(sorry but it’s true)
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http://revision3.com/diggnation/2007-02-08/
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http://revision3.com/diggnation/2007-02-08/
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•The challenge is to get people to ACT on it
•From Diggnation alone, 3000+ people signed the petition, wrote their politicians and signed up for the mailing list.
http://digg.com/podcasts/Diggnation
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http://boingboing.net/2007/08/08/getting-high-with-ri.html
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HARNESSING THE RIPPLE EFFECT
BLOGS
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On May 27th, 2007...
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http://onboard.virginamerica.com/
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Ok, enough about the past...
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In the spirit of sharing...
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explore.virgin.com/eye