airgas search

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MODERNIZING PRODUCT SEARCH ON AIRGAS.COM A DISRUPTIVE AND FEASIBLE SOLUTION

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Page 1: Airgas search

M O D E R N I Z I N G P R O D U C T S E A R C H

O N A I R G A S . C O M

A D I S R U P T I V E A N D F E A S I B L E S O L U T I O N

Page 2: Airgas search

S E A R C H T O DAY I S O V E R W H E L M I N G

4 7 4 PAG E S O F R E S U LT S !

Page 3: Airgas search

…which leads to customers leaving without buying anything.

Page 4: Airgas search

Hugh Campbell

L O S T S A L E S

“Over 10,000 users have registered but not completed a purchase…many of which are small-medium sized companies”

Page 5: Airgas search

Recommended products don’t take into account who the customer is.

Everyone sees the same list.

No smart suggestions … a lack of relevant product discovery.

M I S S E D O P P O R T U N I T I E S W I T H C U S T O M E R S

Page 6: Airgas search

A N D F I N A L LY… P R E P F O R A M O B I L E W O R L D

If I could reorder straight from the shop floor…I would be your customer today…

Industry:

Page 7: Airgas search

T H E A I R G A S . C O M W E B S I T E D O E S N O T K N O W T H E C U S T O M E R

T H E P R O B L E M

Page 8: Airgas search

T O E N A B L E A I R G A S T O K N O W T H E I R C U S T O M E R S

B E T T E R

O U R S O L U T I O N

Page 9: Airgas search

W E P R O P O S E A F R E S H S TA R T

N AT I V E M O B I L E A P P

Page 10: Airgas search

L E A R N W H O C U S T O M E R S A R E

C U S T O M E R P E R S O N AO N B OA R I N G

Page 11: Airgas search

P E R S O N A S E N A B L E …

DYNAMICALLY SUGGESTED SHOPPING CARTS

ENHANCED PRODUCT RECOMMENDATIONS

Page 12: Airgas search

Some customers don’t know what products they need, or how many they need.

W H I C H I S N E C E S S A R Y B E C AU S E …

AirGas Customers

Page 13: Airgas search

A L L O W U S E R S T O S E A R C H B Y

W H AT T H E Y N E E D T O D O

N O T B Y W H AT T H E Y N E E D T O

B U Y

C U S T O M E R Q U E S T I O N N A I R E

W H E N YO U D O N ’ T K N O W

W H AT YO U N E E D !

Page 14: Airgas search

I D E N T I F Y T H E I N D U S T R YC U S T O M E R

Q U E S T I O N N A I R E

D E S C R I B E T H E I R P R O J E C T

Page 15: Airgas search

T H E P R O J E C T S I Z E

D E S C R I B E T H E I R P R O J E C T

Page 16: Airgas search

T Y P E O F P R O D U C T M AT E R I A L S

D E S C R I B E T H E I R P R O J E C T

Page 17: Airgas search

N A R R O W D O W N T O S P E C I F I C P R O D U C T AT T R I B U T E S

C U S T O M E R Q U E S T I O N N A I R E

D E S C R I B E T H E I R P R O J E C T

Page 18: Airgas search

DY N A M I C A L LY S U G G E S T E D S H O P P I N G C A R T S .

S U G G E S T E D S E T O F

P R O D U C T S

P R O D U C T S TA I L O R E D F O R YO U R P R O J E C T

Page 19: Airgas search

S H O W C U S T O M E R S P R O D U C T S T H E Y D I D N O T K N O W A I R G A S C A R R I E D .

S T E A L YO U R

B U S I N E S S B AC K F R O M

A M A Z O N !

G L O V E S , S A F E T Y C O N E S E T C .

Page 20: Airgas search

S U G G E S T E D Q UA N T I T I E SS U G G E S T E D

S E T O F P R O D U C T S

B A S E D O N P E R S O N A’ S T E A M A N D P R O J E C T

S I Z E

Page 21: Airgas search

I N T E R AC T I V E P R O T O T Y P E

S U G G E S T E D S E T O F

P R O D U C T S

https://invis.io/KF9B9X0CE#/204785308_Login

T R Y I T F O R YO U R S E L F !

Page 22: Airgas search

K E Y B OA R D & P E E L E

R YA N S A I LO R

R A J I B M I T R A

M A X F U R M A N

M I K E B A LC E R Z A K

U I / U X D E V E LO P E R D E V E LO P E R P R O D U C T

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B AC K U P

Page 24: Airgas search

F U T U R E C A PA B I L I T Y

GEOGRAPHICALLY OPTIMIZED

FULFILLMENT

TARGETED MARKETING CAMPAIGNS

ENHANCED CUSTOMER ANALYTICS

BETTER CROSS

SELLING

Page 25: Airgas search

ENHANCED PRODUCT RECOMMENDATIONS

Page 26: Airgas search

CUSTOMER CARTS (RELATED INDUSTRIES)CUSTOMER

PERSONA DATA

CROSS SELL OPPORTUNITIES