Outperformance of Brand Objecves in EVERY ASPECT

OUTCOME

Influenal bloggers were chosen based on the following criteria:

Alexa/ Page rank,Comments per post, quality & frequency of Blog posts & Social presence.

Frequent Travellers, Food, Fashion, Culture,Adventure Enthusiasts aged 16 - 55

Locaon: Metros and Tier I cies

To increase targeted traffic to AirAsia’s Official Website by engaging with highly influenal bloggers.

To posion ‘Kualalumpur & Thailand’ as desirable places to visit in order to seed cket purchase

Aer the entries were received on the landing page, a strenuous follow-up process was in place to ensure that the Brand’s messaging was prominent .

Bloggers were encouraged to share their posts on social profiles to amplify campaign reach