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Aims of the class

PAST CONTINUOUS

KEY VOCABULARY: FRANCHISING, UNIT 4, page 34, book New Insights into Business, track 15 (listening)

EMAIL WRITING: AN INQUIRY LETTER FOR

FRANCHISE

MISCELLANEOUS (RAZNO):

VOCABULARY DEVELOPMENT: COMPOUND NOUNS,

MAKE AND DO, LOCATING OBJECTS

(ciljevi časa)

F r i d a y

R e v i s i o n : T h e f o u r t e n s e s Put the verbs in brackets into the correct tense: Present Simple, Present Continuous,

Past Simple, Present Perfect

1) Last year my firm ______________ (send) me to Japan. 2) What time ______________ they ______________ (leave)

the station yesterday? 3) The train ______________ from Waterloo at 17.59. (leave) 4) He ______________ (work) as a consultant in Madrid this

month. 5) I ______________ (not be) on a training seminar since 2008. 6) A good leader always ______________ (inspire) the team. 7) We ______________ (discover) the problem last night. 8) This is the first time we _________ ever_______________ a

complaint. (receive) 9) A: Is Mr. Bohr here yet? B: Yes. He _________________ for us in reception. (wait)

sent

did leave

leaves

is working

have not been

inspires discovered

have received

is waiting

Compound nouns. The magic of creating new words in a language.

Theory - New Insights into Business, p. 29 • Rule: Compound elements fuse together and form

compound nouns.

• Examples of compound elements and compound nouns:

noun + noun = printer cartridge

noun + verb = rainfall

verb + noun = driving licence

adjective + noun = software

adjective + verb = public speaking etc.

Matching exercise on COMPOUND NOUNS.

Formirajte složenice (compound nouns) povezujući reči.

computer problem- award wage- wine law- trouble pop news franchise record

shooter presenter importer singer winner earner breaker programmer solver breaker agreement

Make and do

• MAKE and DO

• Theory and examples, New

Insights into Business pgs. 30 and 165.

Shining examples of their usage:

• TO MAKE

• Are you going to make a trip next week?

• I would like to make a complaint.

• … to make money

• TO DO

• We do business worldwide.

• I do my homework.

Source: Swan, M. & Walter, C. (2011)

OXFORD English Grammar Course, p. 327

MAKE DO

a suggestion work

a decision a job

a phone call shopping

a noise washing

a journey ironing

a mistake business

money something

a bed nothing

a fire anything

love everything

UNIT 4: FRANCHISING. KEY VOCABULARY. page 34, Source - New Insights into Business

Listening, Track 15

FRANCHISOR

FRANCHISE

FEE/FRONT

END FEE

FRANCHISE

AGREEMENT

FRANCHISEE

MANAGEMENT

SERVICES FEE

ROYALTY

ADVERTISING

FEE

OPERATIONS

MANUAL

MASTER

FRANCHISEE

franchisor, marketing costs, royalty, franchising, supervise,

annual turnover, front end fee, management services fee, franchisee,

operations manual, franchise agreement,

a franchise fee, advertising fee, master franchisee

• Fill in the gaps with the keywords given below.

__________________________________ is a business system in which a company (or

__________________________________ ) sells an individual (or __________________________________ ) the

right to operate a business using the franchiser’s established system or format.

As part of the __________________________________ the franchisee pays an initial sum of

money, __________________________________ or __________________________________ , to the franchisor and

agrees to pay a __________________________________ or __________________________________ ,for

continuing advice and assistance, which is usually calculated as a percentage of

__________________________________ . The franchisee may also pay an

__________________________________ to contribute to the franchisor’s annual advertising and

__________________________________ . The franchisee also has to find the necessary capital to open

the business.

The franchisor provides an __________________________________ , which

contains all the information that the franchisee needs to run his or her business. A

franchisor may appoint a __________________________________ to __________________________________ the

business in a particular area.

Franchising franchisor franchisee

franchise agreement a franchise fee front end fee

royalty management services fee

annual turnover advertising fee

marketing costs

operations manual

master franchisee supervise

Find in your books.

Source - New Insights into Business, p. 34

Matching exercise. Match the words with their definitions, while

providing a translation for each word.

• front end fee

• franchisor

• royalty, not the Royals in this case :)

• franchisee

• annual turnover

• operations manual

• advertising fee

• A parent company, grants a licence to use its name.

• A smaller business that uses the established system/format.

• An initial sum of money. • Money that is paid for

continuing advice and assistance.

• The total value of goods or services sold by a company during a particular period of time.

• Annual advertising and / or marketing costs.

• Contains all the information that the franchisee needs.

Find in your books.

Source : New Insights into Business, p. 34

Sweeney , S. (2007) Professional English Marketing, PENGUIN ENGLISH GUIDES, p. 45

OXFORD Dictionary of Business English (2006)

International marketing • Read this extract from a marketing consultant’s report on options for APSA, a

Spanish food distribution company planning to expand into an international market. Then fill in the missing information on the next slide.

[…] “APSA’s strategy in seeking to expand in Central and South America involves four options: international marketing strategy, franchising or joint ventures or partnerships, overseas agents and distributors, and export strategy.

1. Franchising, or other joint ventures or partnerships with established players in the market. This is usually less capital intensive and is probably best for Peru and Bolivia. Another advantage is that franchising is common in the food and drinks industry. With franchising individuals pay to use the name of a well-known manufacturer. The franchisor can insist on various policies, standards and purchasing practices, as well as receiving license payments and other fees from the franchisees.”

9

Find in your books.

Sweeney , S. (2007) Professional English Marketing, PENGUIN ENGLISH GUIDES, p. 86-87

International marketing

Countries: Peru and Bolivia

Preferred expansion model: _____________________

_____________________

Advantages:

_____________________

_____________________

Sources of income:

_____________________ Source: SOUTH AMERICAN VACATIONS http://www.savacations.com/destination-maps/

franchising, or other joint ventures or partnerships

common in the food and drinks industry, less capital intensive

license payments and other fees from the franchisees__

Past Continuous

Theory: Engleski poslovni jezik, str. 45-46 • Form

• I was working.

• Was he/she/it working?

• We/you/they were not (weren’t) working.

• Use

• dve prošle radnje istovremeno (WHILE):

• He was writing the report WHILE I was doing

the accounts.

• prošla radnja pre neke druge prošle radnje

• I was reading when he arrived.

• radnja koja je trajala u ODREƉENOM trenutku

u prošlosti:

• We were debating at 5 (sharp).

Solutions: Task No. 75, p. 98-99. Engleski poslovni jezik. Fill in the gaps with the Past Simple or Past Continuous

form of the verbs in brackets. 1. fell / was painting

2. was cooking/ rang 3. was waiting / arrived 4. took / was not (wasn’t) looking 5. ... were you doing? 6. saw / was wearing 7. broke / was doing 8. Were (you) watching...? 9. was reading / heard 10. didn't go / was raining 11. were doing / was cooking 11. saw / was sitting / reading

Solutions: Task No. 77, p. 99. Engleski poslovni jezik. Fill in the gaps with the Past Simple or Past Continuous

form of the verbs

• was walking

• saw

• was wearing

• came

• was carrying

Email writing: Enquiry letter (100-150 words) Source: New Insights Into Business, pp. 42-43

5. WRITING E-MAIL Enquiry letter. 100 –150 words (SB: page 42 - 43)

You are considering the opportunity of • acquiring a license for Dunkin’ Donuts franchise. Write an e-mail enquiry letter to the

headquarters office enquiring information on the following issues:

• franchise agreement • training course

• the required start-up capital • store design

• royalty fee • a brochure and the operations manual

• overheads

Use the phrases below. For the lay out of an e-mail letter look at the reference section at the end of the brochure:

• To…Subject… / • I would be very interested in obtaining more information about … / • I intend to … / • Could you please tell

me …/ • Please, let me know…. / I would be grateful if … / • Looking forward to hearing from you.

Email writing: Enquiry letter - SAMPLE From: John Smith To: John Doe [Dunkin’ Donuts Company Manager] Date: March, 23, 2015 Subject: requesting information on a franchise business Dear Mr. Doe, With reference to your brochure about franchise company Dunkin’ Donuts, I would be very interested in obtaining more information about this type of cooperation. I have been working in the field of entrepreneurship for more than 15 years. Currently, I am taking a great interest in franchise business. Thus, I would be grateful if you could tell me as much as possible about opening franchise business within the bounds of Dunkin Donuts’ franchise agreement. If you are interested in further cooperation, please, don't hesitate to contact me by telephone 256245231 or via email. Yours sincerely, John Smith

© NINA