aim strategy on a page

MEMBER SERVING 2012 Focus: • Personal and Corporate • Clear value proposition • Managers at all life stages and cycles • Stature of postnominals • Preferential role in all activities and opportunities Through: • Young Manager Advisory Board (YMAB) • Diamond Circle • The Exchange • Ambassador/Patron • National and Divisional research on membership drivers • Grow membership base and increase retention • Corporate Agenda REGION SERVING 2012 Focus: • Expanded regional footprint supporting managers wherever they reside • Increased regional visibility • Consistent and tailored experiences • Leveraging strength of Regional Committees • Presence and connection to Asia/Pacific Through: • Engagement and interaction through technology • Board/Committee/Executive Team meetings across Qld & NT • Regional administration structure – Southern, Central, North • Induction and support of Committees • AIM Open House Road trip • Develop ties with AAMO (Asian Association of Management Organisations) PROFESSION SERVING 2012 Focus: • AIM as the Voice of Management • Visibility and importance of an evolving profession • Practitioner research and advocacy • Power of internal and external networks Through: • Brand awareness • Public policy analysis and interpretation • Green Papers and White Papers • Influencing eg “advocating” a point of view • Public profile of Institute and its capability • University and Professional Association collaboration • Revitalised Management Excellence Awards extended nationally • Scholarships CAREER SERVING 2012 Focus: • Responsive management education • High quality accredited training VET/Higher Ed • High quality non accredited experiences • Leveraging transition points • Thought Leadership • Career development of all stakeholders Through: • Suite of existing and new programs • Partnering with exceptional third party IP • Piloting new experiences with members for input and engagement • Presenting national and international Thought Leaders to provoke new perspectives • Staff career and professional development FUTURE SERVING 2012 Focus: • Communication and information systems to serve the future • LeaderSpace • Induction Services • Sustainable futures/corporate resilience • Mobile learning resources for managers of today and tomorrow Through: • Identification and implementation of an ERP • Strategic communication infrastructure to support our ambitions • Ramp up and roll out LeaderSpace • Leverage Induction capability • Maintain Ecobiz rating through the efficiencies it requires • Develop mobile learning programs, beginning with new managers MISSION: To develop, support, promote and practise the profession of management at all levels. VISION: To be the Australian manager’s career partner of first choice. 2012 WHOLE OF ORGANISATION APPROACH BETTER MANAGERS FOR A BETTER SOCIETY Guiding Principles Respect We respect and serve internal and external customers equally. Commitment We believe in ourselves, each other, our services and our organisation. Professionalism We model best practice and ethical behaviour in business, management and governance. Responsibility We all own our actions, promises and professional behaviours. Innovation We value innovation and creativity as it helps to reinvent ourselves and our business.

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MEMBER SERVING2012 Focus:• PersonalandCorporate

• Clearvalueproposition

•Managersatalllifestagesandcycles

• Statureofpostnominals

• Preferentialroleinallactivitiesandopportunities

Through:• YoungManagerAdvisoryBoard(YMAB)

• DiamondCircle

• TheExchange

• Ambassador/Patron

• NationalandDivisionalresearchonmembershipdrivers

•Growmembershipbaseandincreaseretention

• CorporateAgenda

REGION SERVING2012 Focus:• Expandedregionalfootprintsupportingmanagerswherevertheyreside

• Increasedregionalvisibility

• Consistentandtailoredexperiences

• LeveragingstrengthofRegionalCommittees

• PresenceandconnectiontoAsia/Pacific

Through:• Engagementandinteractionthroughtechnology

• Board/Committee/ExecutiveTeammeetingsacrossQld&NT

• Regionaladministrationstructure–Southern,Central,North

• InductionandsupportofCommittees

• AIMOpenHouseRoadtrip

• DeveloptieswithAAMO(AsianAssociationofManagementOrganisations)

PROFESSION SERVING2012 Focus:• AIMastheVoiceofManagement

• Visibilityandimportanceofanevolvingprofession

• Practitionerresearchandadvocacy

• Powerofinternalandexternalnetworks

Through:• Brandawareness

• Publicpolicyanalysisandinterpretation

• GreenPapersandWhitePapers

• Influencingeg“advocating”apointofview

• PublicprofileofInstituteanditscapability

• UniversityandProfessionalAssociationcollaboration

• RevitalisedManagementExcellenceAwardsextendednationally

• Scholarships

CAREER SERVING2012 Focus:• Responsivemanagementeducation

• HighqualityaccreditedtrainingVET/HigherEd

• Highqualitynonaccreditedexperiences

• Leveragingtransitionpoints

• ThoughtLeadership

• Careerdevelopmentofallstakeholders

Through:• Suiteofexistingandnewprograms

• PartneringwithexceptionalthirdpartyIP

• Pilotingnewexperienceswithmembersforinputandengagement

• PresentingnationalandinternationalThoughtLeaderstoprovokenewperspectives

• Staffcareerandprofessionaldevelopment

FUTURE SERVING2012 Focus:• Communicationandinformationsystemstoservethefuture

• LeaderSpace

• InductionServices

• Sustainablefutures/corporateresilience

•Mobilelearningresourcesformanagersoftodayandtomorrow

Through:• IdentificationandimplementationofanERP

• Strategiccommunicationinfrastructuretosupportourambitions

• RampupandrolloutLeaderSpace

• LeverageInductioncapability

•MaintainEcobizratingthroughtheefficienciesitrequires

• Developmobilelearningprograms,beginningwithnewmanagers

MISSION: Todevelop,support,promoteandpractisetheprofessionofmanagementatalllevels.

VISION: TobetheAustralianmanager’scareerpartneroffirstchoice.2012

W H O L E O F O R G A N I S A T I O N A P P R O A C H

B E T T E R M A N A G E R S F O R A B E T T E R S O C I E T Y

Guiding Principles

RespectWerespectandserveinternalandexternalcustomersequally.

CommitmentWebelieveinourselves,eachother,ourservicesandourorganisation.

ProfessionalismWemodelbestpracticeandethicalbehaviourinbusiness,managementandgovernance.

ResponsibilityWeallownouractions,promisesandprofessionalbehaviours.

InnovationWevalueinnovationandcreativityasithelpstoreinventourselvesandourbusiness.

Lesson 4. Aim Understand the tools used to develop a strategic marketing strategy

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