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AIESEC in VIETNAM PARTNERSHIP OPPORTUNITIES 1

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Page 1: [AIESEC] Portfolio Official

AIESEC in VIETNAM

PARTNERSHIP OPPORTUNITIES1

Page 2: [AIESEC] Portfolio Official

2

TABLE OF CONTENT

Section 1 / pg. 3

Section 2 / pg. 4-5

Section 3 / pg. 6-9

Section 4 / pg. 10-12

Section 5 / pg. 13

Section 6 / pg. 14

Section 7 / pg. 15

Section 8 / pg. 16

Section 9/ pg. 17

Section 10/ pg. 18

Section 11/ pg.19

Introduction Letter

AIESEC Globally

AIESEC in Vietnam

Our Value Propositions and Programs

Global Talent Program

Engagement with AIESEC Campaign

Sex Education Project

Tomorrow ASEAN Project

Vietnam’s Youth Events

Partnership Process Introduction

Contact

Page 3: [AIESEC] Portfolio Official

LETTER TO VALUED PARTNERS

Dear Sir/Madam,

This is the document that not only help you understand AIESEC,

but also provides you the big picture of the values that AIESEC

offers to businesses and all opportunities to partner with

AIESEC in Vietnam.

In Vietnam, AIESEC is honored to be entrusted by organizations

like Unilever and PepsiCo to help them gain access to youth

opinion, approach top-talents for future recruitment,

strengthen their image among youth and position

themselves as socially responsible business by investing in

youth leadership development.

We are inviting you to engage in this powerful movement by

engaging in our programs, which will not only add values to

your business but also bring a better future for Vietnam.

AIESEC in Vietnam

3

Page 4: [AIESEC] Portfolio Official

AIESEC GLOBALLY AIESEC, the world’s largest youth-driven organization, is the

international platform for young people to explore and

develop their leadership potentials to have a positive impact

on society.

AIESEC offers young people the opportunity to participate in

international internships, experience leadership and partake

in a global learning environment.

Founded in

1948

20,000 leadership

roles

8,600

partners

2,100

universities

124

countries

86,000

members

20,000

internships

470

conferences

1,000,000

alumni

750 local

chapters

4Kofi Annan, Former General Secretary, United Nations

“In an era of globalization AIESEC’s programs have helped young people around the world to develop a broader understanding of cultural,

socio-economic and business management issues.”

AIESEC GLOBAL PARTNERS

Page 5: [AIESEC] Portfolio Official

AIESEC MEMBERS GLOBALLY8,000

partners

111

countries

90,000

members

470

conferences

1000,000

alumni

5

Pia Hovland, SVP Human Resources, Electrolux Major Appliances Europe

“AIESECers are proactive and innovative young professionalsthat fit excellently with Electrolux’s innovative culture and add to our diverse

environment, bringing a fresh view to our business. Both organizations have compatible cultures, we understand and contribute

to each other needs, making the partnership a great success.”

Houston Spencer,VP Solution & Marketing Europe, Alcatel Lucent

“Not only are these students highly competentbut they are also motivated, engaged, they have good problem solving,

leadership and communication skills and work very well in teams. Its difficult to find that combination in a lot of people.”

.”

What makes AIESEC unique is the youth driven impactful

experiences that it offers to its members as a youth-driven

organization for young people, by young people.

Page 6: [AIESEC] Portfolio Official

AIESEC in VIETNAM OUR RESULTS

6

3 cities

500+ members

6 local chapters

30+ universities

400+ alumni

490 international internships/year

150+ supporters, enablers, sponsors, partner organizations

OUR NATIONAL PARTNERS

AIESEC has presented in Vietnam since 2006. In the past 8 years, AIESEC

Vietnam has experienced considerable growth, operating in Hanoi, Da

Nang and Ho Chi Minh city with 6 local offices, having 500+ members

from 30+ top universities, and a network of approximately 400+ alumni

nationwide.

From July 2011 to June 2012, we gave opportunities for 240 international

students came to Vietnam and 250 Vietnamese students went abroad for

an internship through AIESEC Global Talent and International Volunteer

Program.

We cooperate with many organizations across different sectors to provide

solutions that help their business grow, as well as engage them to youth

leadership development for positive impact on the society in Vietnam.

Page 7: [AIESEC] Portfolio Official

AIESEC in VIETNAM

OUR MEMBERSHIP

7

OUR STUDENT NETWORK

0

100

200

300

400

500

600

2009 2010 2011 2012

Members

Alumni

Our Membership, Internship programs and Youth Development Projects attract students from top 30+ universities in Hanoi, Da Nang, Ho Chi Minh city.

Our network is strongest in:

Foreign Trade University, National Economics University, Hanoi University, National University of Science, University of Economics Ho Chi Minh city, RMIT, International University, National University of Technology

Besides active members working in AIESEC, in each project/event we engage from 300 to 1,800 external students from these top universities.

0

50

100

150

200

250

300

2011 2012

Hanoi

Ho Chi Minh

Da Nang

Page 8: [AIESEC] Portfolio Official

OUR PARTNERSHIP EXAMPLE

8

PARTNERSHIP: Global Partner of AIESEC International

4 years partnership in Vietnam - National

Platinum partner

Values gained: CSR, Employer Branding,

Access to top-talents in Vietnam, Access to

international top-talents, Access to youth

opinion

Engage in Vietnam Youth Events, National

Conference, Campus Ambassador Program

UNILEVER AND AIESEC IN VIETNAM

Thomas Grunzke, AIESEC AlumnusFormer Vice President of Finance, Unilever Vietnam

“ We believe AIESEC can play a positive inexpanding horizon of young Vietnamese students, some of whom may

well become the future leaders of this country.”

PEPSICO AND AIESEC IN VIETNAM

PARTNERSHIP: Globally support AIESEC activities

2 years partnership in Vietnam – National

Platinum partner

Value gained: CSR, Employer Branding,

Access to top-talents in Vietnam, Access to

youth opinion

Engage in Vietnam Youth Events, National

Conference, get support from AIESEC in

PepsiCo initiativesHariharan Kannan,

Vice President of Human Resources, PepsiCo Vietnam

“AIESEC have proved to be a young dynamic and effective organization that delivers on its promises and responsibilities.

Via the effective partnership with AIESEC and its network in Vietnam, we have been able to access some of the top talents and promote

PepsiCo's employer brand to the top universities in the country.”

Page 9: [AIESEC] Portfolio Official

AIESEC IN VIETNAM

OUR SUCCESS STORIES

9

Mai Thi HanhPresident - AIESEC Vietnam 2007-2009

Senior Executive - Nielsen

Pham Thanh PhuongVice President - AIESEC Vietnam 2007-2009

Planning Executive – UBS Singapore

Le Hoang LongVice President - AIESEC Vietnam 2011-2012

Executive, Client Service - Nielsen

Lai Van HuyenVice President of AIESEC HCM 2010-2011

MT – Unilever

Nguyen Tho ChungVice President - AIESEC HN 2010-2011

MT - Kraftfoods

Cao Thi PhuongPresident - AIESEC Vietnam 2009-2010

Marketing Manager – VietThai International

Nguyen Hoai An President - AIESEC Vietnam 2010-2011

MT - Unilever

Tran Thi Hoai AnVice President - AIESEC FTU HCM 2009-2010

HR Executive - PepsiCo

Below are some examples our success in developing Vietnamese youth and providing our partners

with access to top-talents.

Page 10: [AIESEC] Portfolio Official

10

Corporate Social Responsibility

Position your image asa Socially ResponsibleBusiness by investingin Youth LeadershipDevelopment for abetter future ofVietnam

Employer Branding

Position your image asEmployer of Choiceamongst most talentedyouth in Vietnam byengaging in andsupporting ourprograms, projects andevents in Vietnam

Talent acquisitionin Vietnam

Access AIESEC inVietnam’s members,alumni and studentsnetwork to recruit top-talents in Vietnam byengaging in andsupporting ourprograms, projects andevents in Vietnam

Talent acquisitionGlobally

Access the globalstudents network ofAIESEC to recruit top-talents amongst 111countries byparticipating in ourGlobal Talent Program

Access to youth opinion

Increase youth’smarket understandingby collecting youth’smarket insights aboutyour organization,product/service

OUR VALUE PROPOSITIONS

Page 11: [AIESEC] Portfolio Official

CSR

EMPLOYER/

CORPORATE

BRANDING

TALENT

ACQUISITION

IN VIETNAM

TALENT

ACQUISITION

GLOBALLY

ACCESS

YOUTH

OPINION

GLOBAL TALENT PROGRAM

VIETNAMESE YOUTH’S EVENTS

VIETNAM YOUTH TO BUSINESS FORUM – JULY 2015

ENGAGEMENT WITH AIESEC CAMPAIGN

MEMBERSHIP AND GLOBAL INTERNSHIP

RECRUITMENT –SEP 2014 AND MAR 2015

SOCIAL PROJECTS

SEX EDUCATION PROJECT – DEC 2014

TOMORROW ASEAN PROJECT

STEP UP

Hereunder is how each of our programs/events may bring different value

proposition to your business.

11

OUR PROGRAMS

IN 2014 - 2015

Page 12: [AIESEC] Portfolio Official

Oct 2014

Nov

Dec

Jan 2015

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

12

VietnamYouth to Business ForumMember & exchange

program recruitments

Global Talent ProgramGlobal Passport

Social ProjectS.E.P

Tomorrow ASEAN

OUR CALENDAR IN 2014 - 2015

Member & exchange program recruitments

Social Project

STEP UP

Award Night

Page 13: [AIESEC] Portfolio Official

Talent

Pre-Selection

Profile

Identification

Sourcing and

Selection

Visa

Services

Intern

Preparation

Cultural

Integration

Ongoing

Support

GLOBAL TALENT PROGRAMAccess international students and take them on as interns to support your organizational needs and initiatives.

In the 2011-2012 period, AIESEC has delivered

5,028 professional work and development

experiences – that’s over 5,000 cases of interns

who create value for organisations worldwide.

13

• Interns work full time anywhere from 3-18 months.

• Interns demonstrate a range of skills and impact by handling specific short term projects or working in a team on long term strategies.

• Solution for restrictive head count, building an international management pipeline, and gaining insight on projects or strategies.

• Candidates are current students and recent graduates of top bachelors, masters and MBA programmes in 2,400 universities globally.

• Attract candidates from 124 countries via an efficient, centralized sourcing process.

Magnus Yngen,President and CEO, Husqvarna

“Partnership with AIESEC is a win-win situation, the partnership gives Husqvarna access to top students that can further develop our business, whilst the interns have the opportunities to put theory into practice in a

global environment”

Page 14: [AIESEC] Portfolio Official

ENGAGEMENT WITH AIESEC CAMPAIGN

14

By engaging our partners in this campaign, we are offering the opportunities to contribute to youth development though AIESEC

membership and global internship program, through which businesses can enhance their Corporate Social Responsibility.

MEMBERSHIP & GLOBAL INTERNSHIP RECRUITMENT

SEP 2014 MAR 2015 – HO CHI MINH CITY

Our core program that brings young students and fresh graduates a unique opportunity to experience our integrated

development programs

• Position your company’s responsible brand in supporting youth development through AIESEC membership and global

internship programs

• Co-brand with us via our communication channels and showcase your organizational brand in the student market

through our special events, workshops and seminars

• Interact and gain Vietnamese youth opinion in order to better understand their needs

• Access potential future interns and employees within AIESEC and AIESEC network

Page 15: [AIESEC] Portfolio Official

SEX EDUCATION PROJECTSex Education Project aims to raise awareness of youth about safe sex, psychology and create a friendly connection among and teenagers,

teenage mothers and parents. Participating with AIESEC in this project provides with the opportunity to position your organization as a

socially responsible business.

15

SEX EDUCATION PROJECT

DEC 2014 – JAN 2015 – HO CHI MINH CITY

Our program that directly makes impact on the society by enabling both local and international students to work on social projects.

• Practical workshops about LGBT concept and safe sex for students• Fieldtrip to HIV villages, for benieficiaries to receive financial support and socital connection, for participants to

have awareness and social responsibility• Sharing and interaction between local youth and international volunteers, to exchange knowledge and

perspective on sex, foster mindset by absorbing different points of view about sex issue and understanding other countries' culture

• A platform for students to raise voice on sex issue, raise people's attention, and showcase

Page 16: [AIESEC] Portfolio Official

TOMORROW ASEAN PROJECTTomorrow ASEAN is a brand new project for university and college students run by AIESEC in Ho Chi Minh City. The objective of the project is

to build a platform where youths from ASEAN countries can collaborate and discuss our region’s most pressing issues. In this first season of

the project, the content will be focused on the coming ASEAN Economic Community in 2015 (AEC 2015), expecting the opportunities and

challenges for every member country and how we – the next generation of ASEAN leaders – take the advantage from them

16

TOMORROW ASEAN PROJECT

JAN 2015 – FEB 2015 – HO CHI MINH CITY

Our program that directly makes impact on the society by enabling both local and international students to work on social projects:

1. Knowledge of the three ASEAN pillars• ASEAN Political - Security Community• ASEAN Socio - Cultural Community• ASEAN regional issues awareness3. ASEAN cultural understanding4. Confidence and negotiation skills5. International networks

Page 17: [AIESEC] Portfolio Official

VIETNAM YOUTH’S EVENTS

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By engaging our partners in these events, we help develops a closer understanding of the company among young leaders and potential

hires through interaction during events.

VIETNAM YOUTH TO BUSINESS FORUM

JULY 2015– HO CHI MINH CITY

Our national forum captures youth opinion around relevant issues in VN. Occurs in Jan and Jul of every year,

during National Conference.

• Position your company’s responsible brand around relevant issues in Vietnam by sharing your practices with

the public

• Gather Vietnamese youth opinion around key world issues and better target Generation Y

• Design the discussion methodology to capture specific output around one of the forum topics

• Co-brand and design the published output on Vietnamese youth voices

Page 18: [AIESEC] Portfolio Official

Understand purpose & direction of partnership

Select programs from our portfolio

Create proposal

Sign contractDeliver

partnership

Review and evolve the

partnership

PARTNERSHIP PROCESS INTRODUCTION

18

Rather than a one-time sponsorship, we seek for partnership. Establishing a one-year National Partnership will AIESEC will directly benefits

your Brand due to CSR values that youth associate your companies with in long-term.

Below present the process to establish National Partner with AIESEC Vietnam.

Through discussionwe find out sharedvalue and the fitbetween AIESEC andyour organization.

From understandingthe fit, we selectprograms’opportunities thatbest fit yourbusiness agenda thisyear.

AIESEC will preparethe details proposalaccording to theprograms’opportunities thatyou selected.

Responsibilities ofboth sides will beclearly stated in thecontract.

The delivery ofpartnership will beplanned ahead andtracked by bothsides.

Partnership isreviewed quarterly byboth sides, based onthat necessaryadjustment can bemade. Also we lookfor more opportunitiesto further goingforward.

Page 19: [AIESEC] Portfolio Official

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CONTACT INFORMATION

AIESEC in Vietnam, Ho Chi Minh City Local Chapter

350/2B Co Giang, Ward 2, Phu Nhuan District

Ho Chi Minh city, Vietnam

http://www.aiesec.vn

http://www.aiesechcmc.org

Huynh Quan Minh (Mr)

Business Development Manager

[email protected]

Tel +84 (1234277693