aiesec in franca - smarketing booklet
DESCRIPTION
More information: [email protected]TRANSCRIPT
ABOUT SMARKETING
The Smarketing project was designed for any volunteer (exchange
person or trainee) that may carry a Marketing or Business
background. Most importantly, it is project developed for people
who wish to use their personal knowledge to build up a project
that directly impacts society by working with the third sector, at
the Non-governmental Organization (NGO).
i Smarketing's big idea is to develop a 8 week project at a specific
NGO that results in a better image in the city; good publicity of
its day-to-day work; critical consciousness campaign about the
NGO's treated issue and fundraising.
The trainee creates and inserts a break of paradigm for the
organization's environment, offering an international vision for it
while expanding concepts and establishing an operational
planning of six weeks that can contribute to its needs by
improving and expanding the NGOs' instruments for social
promotion.
PREVIOUS EXPERIENCES
AIESEC in F a ca’ had a great record of good successfully
performed Smarketing projects since 2013. In 2015, our trainees were
able to help many disabled people by working at 4 different NGOs.
Group of AIESEC
trainees work on the
Smarketing project at
APADA, an NGO
mainly focused on
supporting deaf
people. August, 2015
Group of AIESEC
trainees work on the
Smarketing project at
ADEFI, an NGO
mainly focused on
supporting handicap
people. August, 2015
PROJECT SCHEDULE
FIRST WEEK ANALYSIS AND PLANNING Understanding the NGO's situation and work, while
developing a plan of work for the next weeks, with clear measurable
aspects and aiming a positive and relevant result for the NGO.
SECOND TO FIFTH WEEK EXECUTION Develop what was planned, achieving the measurable aspects
established on the first week.
SIXTH WEEK CONSOLIDATION Ensure the long-term effectiveness of what was developed.
Ensure that the result achieved brings positive impacts for the NGO
even after the 8 week project ends, making sure that the tools and
general techniques inserted throughout the project are easily
accessible and passed on to the NGO staff, ensuring it will be able to
use it.
AIESEC EXTRA ACTIVITIES
As part of the AIESEC Exchange, the volunteer (trainee) is required to
participate on 2 Cultural Events promoted by AIESEC in Franca. The events are called Global Village. Basically it consists of an open fair with stands that represent each country, where the trainees present their culture at a public space. Feel free to bring flags, food and objects that represent your country.
AIESEC will also organize Weekly Meetings, in addition to the work
shift on the NGO, where AIESEC members can help trainees on project development issues and guide reflections on everything that is happening, aiming leadership development and personal growth.
Before it starts, AIESEC will provide trainings to help the trainee begin to
develop the project. Also, we will prepare a detailed material about the NGO (in English), which will help on the project development as well.
Global Village
LEARNING POINTS Brazillian Culture
Community empowering
Project management
Project planning
Teamwork
Overcoming a language barrier
In order to help you, AIESEC will provide the material about the
NGO.
Trainings before the project starts, about marketing and about
what can be developed in the NGO
Weekly meetings with AIESEC members that will help you on the
project and reflect about that is being given to the community.
DEVELOPMENT SPACES
EXPECTED RESULTS
Grant the NGO a better known image in the city of Franca
Grant the NGO better publicity that shows their good work
Realization of the project planned by the trainees.
Sustainability for the project even after its ending, ensuring that
the positive impact will be continued even after the trainees leave.
Before coming to Brazil:
Read the detailed NGO material AIESEC will provide
Make a pre-planning about what can be done for the organization
Participate on an Online Meeting AIESEC in Franca will manage,
where we will provide cultural, travel, project and pick up
information.
REQUIRED PREPARATION
AIESEC Franca offers you support to leave Franca at the end
of the project.
Health insurance is required for the AIESEC in Franca
exchange. AIESEC in Brazil has a Partnership with ASSIST CARD
which provides travel and medical services, including emergency
assistance, no matter your destination or itinerary. You can count on
the peace of mind that our network of dedicated service professionals
deliver every day.
Because in case of a medical emergency, lost baggage or
documentation, you will get immediate support 24/7,
DEPARTURE INFO
HEALTH INSURANCE INFO
Why is it important to have travel assistance?
VISA & WORK PERMIT
AIESEC in Franca provides complete Visa support. If you need
we can make invitation letters to your consulate. We have experience
with the Visa application process for almost every country, as we
received over 300 trainees in the past few years. We will help you
with whatever documents it may require.
For AIESEC projects in Brazil, you are not required to apply
for a work permit. As the work permit applications are harder to be
accepted, we insist you apply only for the regular tourist visa, which
will cover 3 months of stay in the country, enough for any trainee to
finish the project while still having time to travel, visit and have fun.
In Franca, there are two currency exchange offices. One of
them (Confidence Câmbio) is located at the Franca Shopping Mall, a
place really easy to go to.
CURRENCY EXCHANGE
LOGISTICS
The closest international airport is located in Guarulhos, a city
right next to São Paulo. Because of that, we will not be able to pick
you up at the airport, but only guide you by giving you complete
online support upon arrival. As the date of your arrival approaches,
you will be provided a step-by-step digital booklet Trainee Guide
with detailed steps you will need to follow in order to go from
Guarulhos Airport to São Paulo Tietê Bus Station, where you will find
very comfortable executive buses to Franca.
Finally, when you arrive in Franca, we will pick you up at the
bus station and take you safely to your host! As already mentioned,
AIESEC in Franca has received over 300 trainees over the past few
years. We've got no record of any trainee having problems to arrive
safe in Franca.
AIESEC in Franca does not provide food.
FOOD
SUPPORT DURING THE TRIP TO FRANCA
LOGISTCS
AIESEC in Franca partially provides transportation.
We do not cover full transportation, but we provide every
trainee a Student Pass that allows you to pay half price and take
multiple buses while paying only once (up to 2 hours after taking the
first one). In Franca, the public bus pass costs around R$ 3,50 (less
than US$ 1), so you will be able to pay half (R$ 1,75) each time you
need to go anywhere by bus.
The Student Pass Card doesn't work on weekends, as it was
meant to be used for the projects’ realization only. However, on
weekends you can take the bus paying the regular price or just call a
cab. In Franca, taxi rides are safe, common and not so expensive (R$ 8
to R$ 16, depending on the chosen transport genre: car or
motorcycle).
TRANSPORTATION
LOGISTICS
Accommodation in Franca is entirely provided and covered by
AIESEC. You will be voluntarily hosted by a student or family house.
You will be introduced to the people who will host you as soon as
they sign the host contracts and receive all instructions about the
program.
It is important to emphasize that no host has the obligation to
provide the trainee food. Trainees are free to buy and cook their own
food at the ’ house, being allowed to use whatever kitchen
equipments the host may have while being responsible for whatever
accidents may happen.
Another option is to go out and have meals at a close
restaurant, bakery or supermarket. Food in Franca is very cheap,
mostly you will be spending around R$ 5-10 for each meal.
The host is not supposed to follow or help you in every single
situation, but it is a host duty to keep track of the a ee ’ whereabouts. Trainees must never travel or spend the night out
without letting their hosts know.
ACCOMMODATION
EXTRA INFORMATION
If the trainee does not realize the project or does not follow the
ec ’ Job description, AIESEC in Franca will break the Realization
and the trainee will have to leave both the NGO and the Host.
Prior to coming to Brazil, the payment of a fee is necessary. The fee
helps AIESEC in Franca maintain the sustainability of our work. It
consists of a 50 dollars fee that can be paid before coming to Brazil
(via PayPal) or when the trainee arrives in Franca. If you have any
doubt about the use of this money, please contact:
[email protected]. He will be more than happy to explain why
this is required and how will the money be managed.
The trainee must not leave Franca without letting the AIESEC team
know. Even for weekend trips we require prior notification, so we
may have a control of our trainees' whereabouts and be able to help
whenever needed.
The trainees will have a two week recess on the project. During
these two weeks, from December 20th to January 3rd, the trainees
will not have to work on the project, nor be at the NGO.
EXTRA INFORMATION
The trainee is allowed to travel during recess or any weekend, as
long as the trips don't cause damage to the project. The trainee is not
allowed to travel during Weekly Meeting or Global Village days.
We require a basic English level for this internship. This also applies
for Spanish-speaking trainees.
The trainee must be prepared to deal with possible linguistic
barriers. To ease communication during the project, AIESEC in Franca
will provide free Portuguese classes.
Food and transport are not provided in this internship. We provide
accommodation, dancing classes, LEAD sessions, Portuguese classes
and pick up at Franca's Intercity Bus Station upon arrival.
CONTACT
+55 11 997 297 661 - Kevin (iGCDP VP)
+55 11 987 024 252 - Giovani (Smarketing PM - November)
+55 17 991 505 852 - João (Smarketing PM - November)
+55 12 981 227 886 - Victor (iGCDP External Relations)
+55 11 988 505 642 – Giovanna (Smarketing PM – January)
+55 19 993 245 982 – Alessandra (Smarketing PM – January)