2015 Spring/Summer Trends

Los Angeles, San Francisco, San Diego

Men/Women Evening Wear

Cheer Biery

Trends and Apparel Frm320

Final Project Part B

What is Trend Forecasting?

• Predictions of the next fashion trends before they happen.• Designers, Merchandisers, and Retail Buyers Benefit from the services.

• Trend reports composed of colors, fabrics, styles, cuts, and textile patterns are put together to showcase to clients.

• Forecasting saves buyers money and prevents the hassle of having to catch up to trends.

• Using resources such as, photos from runway shows and what trends did well based off demographics of a particular area help identify popular trends.

• Ultimately, forecasters look at trends in the past to be able to predict when they will reemerge in the future based off how long the trend stayed around.

Top Trend Forecasting Companies

• Worth Global Style Network

• Trendstop

• Trend Union Forecast

Worth Global Style Network (also known as WGSN) has been providing fashion forecasting for clients since 1998. They are the respected and trusted partners for majority of the world’s top and dominating brands (Wgsn Web). They have over 300 specialized employees who conduct research and share findings with top businesses. Being the official trend sponsors of Mercedes Benz Fashion Week, provides them with the advantage of getting up close and personal photographs of the latest trends. They are granted worldwide coverage through there trend connections with Asia, Europe, Australia, North and South America. WGSN provides services such as catwalk trend and fashion week highlights giving their clients fast access on stage and backstage as well. They also provide color predictions by tracking color trends. Through the thousands of clients they serve it’s no wonder WGSN is a force to be reckoned with when it comes to fashion forecasting. Projected fabrics, styles, and cuts for S/S 2015 for women evening wear is sheer overlays, high vents thigh high slits in skirts and pants. Cutouts, embellishments, shirt gowns, and plunging necklines. WGSN projected colors include colors that reflect cool nature such as pastel shades including spearmint green, coral sand, forget me not blue, moonlight gray, and cotton candy pink to name a few.

- Trend Union Forecast founded by Li

Edelkoort - forecasting in fashion, interior design, beauty, and other markets- They provide books and audiovisuals of forecast to their clients- Employees broadcast there reports twice a year in New York, Paris, Los Angeles, London, and other cities and countries- Trend books include information pertaining colors, patterns, shapes, and fabrics and are handmade (Edelkoortinc)- WGSN color prediction for men S/S 2015

evening wear includes bright whites, neutrals, rich cherry reds, shades of pink, and metallic silver. Styles predicted are tailored shorts and jackets, men's knitwear, camo, and men's surf.

- Trendstop is another company that offers online fashion forecasting.

- They are originally based in London. - There mission is to provide their clients with inspiration and

dependable trend direction and support seasonal trend translation journey to create on trend products and services(Trendstop Web).

- They do forecasting on denim trends, foot wear trends, accessories tends, and many more.

- They offer four different memberships to accommodate clients based off needs the insider, expert, and enhanced membership.

- Founder, Jaana Jatyri has a team of 150 employees who travel the world to spot the latest trends.

Where do These Forecasting Companies Look For Inspiration?• Through Travel to runway shows and flea markets.

• Working in trend analysis firms such as apparel, cosmetics, and interior design to pinpoint colors.

• Trend Chasing and traveling to trade shows, tracking customer behavior, and looking at emerging designs from retail concepts.

Trend Report For Los Angeles, San Diego, and San Francisco Demographics (Population)

49.70%50.30%

San Diego Population

Women Men837,442

3,694,820

3,095,313

Population All Cities

San Francisco Los Angeles San Diego

Overall Demographics

34.40%

76.60%

5.60%

1.30%

11.70%

San Diego Demographics

Pursue Higher Education Whites African Americans American Indians Asians Alone

52%

54.30%

6.00%

34.40%

0.80%

San Francisco

Pursue Higher Education Whites African Americans Asians American Indians

Los Angeles Demographics Cont.

29.50%

71.50%

9.20%

14.60%

1.50%

Los Angeles

Pursue Higher Education Whites African Americans Asians American Indians

Target Market

• Women Styles Will Include: (retro glam inspired)

• Sheer paneling

• 2 pieced matched tailored sets

• Cropped cigarette pants

• Wide legged pants

• Hi/low hems

• Color blocking

• Men Styles Will Include: (poolside prep inspired)

• Color blocking black/white

• Cropped pants

• Loafers

• Knotted belts

Trend Forecast for 2015 Spring/Summer Evening Wear (Men/Women)

• For the 2015 Spring/Summer evening wear trends for San Diego, Los Angeles, and San Franciso will be retro 60s, nautical, and mélange influenced wardrobes. The color schemes have changed slightly from vibrant reds to purple berry inspired colors such as cranberry, plum, and beet (Soonieitawi Web). Golden sun colors that embrace the sunshine the state has to offer will consist of pink, amber, and buckhorns. Let’s not leave out the blues that trademark the beaches and water the state has to offer as well such as greens the color of limes and soft sweet pastels as well. For this season is all about calmer/cooler tones that reflect nature around us.

• The fabrics that will be trending in the women’s casual and evening wear will range from a variety of linens, canvas and hemp fabrication as well will be incorporated. Silk organza, lace, and fabrics with prints of flowers, and geometric shapes will be spotted in the spring/summer season. As for the men, fabrics such as the women’s will be similar. Starting with the linen, the same nautical stripes, floral will be present except dark instead of vibrant, and the geometric shapes. Men’s suits will incorporate herringbones, sharkskin, and warp and weft detailing (Soonieitawi Web).

San Diego

• San Diego population is made up of 3,095,313 people.

• Caucasians are the majority with 1,981,442 residing there.

• Out of those 3 million people at least 300 thousand of those residing there are between the ages of 18 and 35.

• The average annual household income is $63,373 earned each year.

• Psychographics in San Diego is surfer boy, athletic, and adventurous.

• Popular trends of San Diego is light acid washed denim, cheetah print, skateboard pleated skirts, knee high socks, white gym shoes, and ankle boots.

• Base colors black and white are popular colors in San Diego as well as sunset colors such as orange, dandelion, and navy blue.

• Popular fabric fibers are of course leather, cotton, and denim.

• Some retail competitors in San Diego is Lorna Jane, Dreamgirls, and Love and Aesthetics Materials just to name a few. What makes these retailers stand out is the great quality in the fabrics used for there garments.

Retail Stores

DreamGirls

Lorna Jane

Love & Aesthetics Material

San Diego Fashions

San Francisco

• San Francisco has a population of 837,442 people with 39% of its population falling in the 18-35 years old age bracket.

• The annual income falls at $73,802 per household.

• Caucasians being the majority race in San Francisco which makes up 49% of San Francisco population.

• Psychographic for this Californian city is chilled, laid back, artistic, creative, and active.

• San Francisco is a laid back and busy, city in which the clothing styles are reflected by that.

• Current trends in San Francisco is long trench coats, leather jackets and denim jeans, printed floral skirts and dresses, tights and leggings, round glasses, and footie socks.

• Popular colors include light pastel colors as a soft pink and blue, black, white, and tan. Current fabric fibers that are popular is lace, leather, denim (considering the famous jean company Levi originated in California), and wool.

• Some competitor fashion retail stores are Convert, Castle in The Air, Harputs, and Chloe Rose just to name a few. What makes these retail stores stands out is the geographical location of each store allowing easy access to the latest trends to residents.

Retailers

Chloe Rose Harputs

San Francisco Fashions

Los Angeles

• Los Angeles is made up of 3,694,820 people with 2,713,509 of those people being over the age of 18.

• The median age is 31.6

• Caucasian being the majority at a 46.96% of the population.

• Median income for households in Los Angeles is $56,241 per year.

• Psychographics in LA they it can be described as successful, determined, long term residents.

• Current popular trends amongst LA residents include huff socks and canvas kicks, layering button downs, cardigans, cuffed selvedge denim, vintage tie/bow ties, black leather sweat pants /black leather tops, the man bag, street wear such as Fubu, old Polo Ralph Lauren, cross colors, mix and match clothing, hats and beanies, and Timberland boots (Complex Web).

• Popular colors in this area are grey, black, navy blue, yellowish mustard, white, and cranberry. Leather, cotton, and velvets are the main fabric fibers being used.

• Competitor stores in the Los Angeles area are BCBG Max Azria, Dreamgirl, Joe’s Jeans, and Paige Denim just to name a few. These store provide great quality clothing at affordable pricing.

Retailers

BCBG Max AzriaJoe’s Jeans

Los Angeles Fashions

Inspiration For Trend Report (Fabric)- WGSN trend forecasting website.

- Article from the Huffington post that consisted of a review of runway trends from fashion week.

- I sorted through numerous styles that would seem fit for the California environment.

- According to the Huffington Post, the fabric that is projected to be a big trend Spring/Summer of 2015 is sheer.

- Sheer fabric is semi-transparent and flimsy and most commonly used to make (Wisegeek Web).

- California has a hot climate, light weight clothing can be appreciated.

- Sheer is easy to drape creating clothing that is loose and moves with the wind which in turn allows the body to breath

SHEERSpring/Summer 2015

Knit Voile sheer combined with polyester gives this fabric the right amount of stretch it desires. Light Weight, great for drapery, fluent lines, and luminescence.

Inspiration for Color

• When it comes to choosing color swatches for the California cities no surprise that color blocking is expected to resurface on the scene (Huffington Post Web). I love color and California scenery possess just enough of it. From the blue beaches, to the orange, pink, yellow colors present in its sunset, bold, vibrant colors will be in. Specifically oranges and blues. According to WGSN Mango is the high light color of the season (WGSN Web). Mango is in the orange family, with that in mind I came up with the color Lava orange and Titanic blue. I was a little skeptical at first to choose such vibrant colors but, one morning I woke up to Katty Perry’s video, “California Girls” and the amount of color blocking that went on in that video led me to believe that the trend was spotted there first. That video really gave me the confidence and inspiration to go with vibrant and colorful color swatches. Men and women both will wear the projected colors in the California area.

Colour-fornia Love Meets Color BlockSpring/Summer 2015

Orange is

defiantly

the new

black.

Introduci

ng a new

member of

the orange

family. Its

Fiery! Its

Fierce!

And when

paired

with

Titanic

Blue it

sizzles like

LAVA..

TITANIC BLUE

LAVA

Inspiration For Men and Women Apparel• When picking the selected apparel trends for men and women in the 18-35 year age

bracket, I used research in regards to the population and atmosphere of the three different cities.

• Californian men enjoy the beach, skateboarding, and style can be considered preppy.

• The men of California personality can be described as laid back, chill, and simple.

• I decided to focus on the pants epidemic with men in general.

• Capri, harem, wide legged, legging, skinny jean, and floral print pants are being found in men’s closets more than ever.

• With that little bit of insight, the men’s trend in California for this time frame I call it, “The PP Trend…….Pants and Prints.”

• The women of California are more risk taking so I project to see them wearing see through tops and sheer, draped, sun dresses.

• Geometrical designs incorporated in the clothing will be in as well so I included a few pieces that incorporate that as well.

Colorfornia Girls: The Bold and Beautiful

What are our lovely Colorfornia women bringing to the table of fashion? Color, color, and more COLOR! The right amount of color to make even the sunshine of Cali put on shades.. Colorful dresses that incorporates the light weight fabric of sheer will keep the body cool from the blazing heat.

MENS SPRING/SUMMER 2015

“ALL ABOUT THE

PP……………..PRINTS AND

PANTS!”

Men are already raving about harem pants and the trend is only going to grow next summer. From the wide legged pants, harem, floral, and geometrical prints incorporated pants, the prints and pants style epidemic will take over the California scene!

- Los Angeles, San Diego, and San Francisco all have there very own unique style of dress. - L.A, the much more faster paced city of the three, is the New York City of the West Coast, San Diego the Malcolm

in the Middle, and San Francisco the small, quiet town were normal couldn’t be more cooler. - For the 2015 Spring/Summer evening wear trends for San Diego, Los Angeles, and San Francisco will be retro 60s,

nautical, and mélange influenced wardrobes. - The color schemes have changed slightly from vibrant reds to purple berry inspired colors such as cranberry, plum,

and beet (Soonieitawi Web). Golden sun colors that embrace the sunshine the state has to offer will consist of pink, amber, and buckhorns. Let’s not leave out the blues that trademark the beaches and water the state has to offer as well such as greens the color of limes and soft sweet pastels as well.

- This season is all about calmer/cooler tones that reflect nature around us.- The fabrics that will be trending in the women’s casual and evening wear will range from a variety of linens, canvas

and hemp fabrication as well will be incorporated. - Silk organza, lace, and fabrics with prints of flowers, lace, suede, and geometric shapes will be spotted in the

spring/summer season. - As for the men, fabrics such as the women’s will be similar. Starting with the linen, the same nautical stripes, floral

will be present except dark instead of vibrant, and the geometric shapes. Men’s suits will incorporate herringbones, sharkskin, and warp and weft detailing (Soonieitawi Web).

- In S/S 2015 trend layering will become lighter. Skater skirts and light jackets and blazers will be spotted on the streets of all three cities. Tailored shorts, skinny jeans, polo shirts, and simple t-shirts will be worn by the men of these cities.

Women’s Colors

Dark Navy Blue

Bright White

ChambrayMango

Silver Sage

Cuts and Styles Women Evening WearCuts and styles included in women’s evening wear are the Bohemian styled evening dresses with low neck v neck hemlines and asymmetrical designs, tailored trouser suits and close fits to the waist, and floral prints.

Fabrics

- Sheer- Lace- Suede- Gingham

Mens Styles and Cuts Evening Wear

• Levi 501 straight cut skinny Jean

• Tailored Blazers

• T-shirts

• Tailored Shorts

• Waist coats with hoods

• Collard Polo Shirts

Colors

• Men’s wear colors will emphasize the need for uncontrived hues, where natural tones are interspersed with deep, foundational colors (Pantone Web). Colors such as Dusk Blue, Glacier Gray, Treetop, Classic Blue, and Marsala are some colors that will be trending for the S/S 2015 Fashion season.

What Will Be Featured in Vogue?When it comes to women’s S/S 2015 trend styles

and cuts Bohemian Style dressed with deep V-neck cuts, deep slits in skirts and dresses, trouser suits designed by top designers (Channel and Calvin Klein), lots and lots of bridal gowns considering the Spring/ Summer is the popular seasons to get married, and lots of other looks and styles. When it comes to the men, we will see the preppy, beach boy come to life with the tailored shorts and jackets, Polo shirts, basic t-shirts, and vest. We may even see a few shots taken by the beautiful beaches California posses.

Works CitedBeam, J., and Bronwyn Harris. WiseGeek. Conjecture, 02 Nov. 2014. Web. 03 Dec. 2014.

Bickham, Jorden. "The Top 10 Trends of Spring 2015: The Ultimate Fashion Week Cheat Sheet." N.p., n.d. Web. 15 Dec. 2014.

"Men's Spring 2015 Colors - Pantone Fashion Color Report - from Pantone.com." Men's Spring 2015 Colors - Pantone Fashion Color Report - from Pantone.com. N.p., n.d. Web. 15 Dec. 2014.

"Population of San Diego." Https://suburbanstats.org. N.p., n.d. Web. 09 Dec. 2014.

Services, Cit Commercial. The Los Angeles Area Fashion Industry Profile and 2014 Outlook (n.d.): n. pag. Web. 09 Dec. 2014.

"Soonie Itawi Wardrobe Styling & Direction - Detroit." Soonie Itawi Wardrobe Styling & Direction - Detroit. N.p., n.d. Web. 25 Nov. 2014.

State & County Quick Facts. 2013. Web. 26 Nov. 2014.<http://quickfacts.census.gov/qfd/states/06/06037.html>.

"The 10 Best Trends In Los Angeles Right Now - IDGAF If This Matches."Complex. N.p., n.d. Web. 10 Dec. 2014.

WGSN Fashion Trend Forecasting and Analysis." WGSN Fashion Trend Forecasting and Analysis. N.p., n.d. Web. 15 Dec. 2014.

"What We're Going To Wear Next Spring." The Huffington Post. N.p., n.d. Web. 03 Dec. 2014.