ahtwo: 8.4 the dawn of mass culture
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8.4 DAWN OF MASS CULTURE
TEXTBOOK PAGE 292
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NOTES BEGIN AT 09.00
AMERICAN HISTORY II03 MARCH 2014MR. HOOD
8.4 DAWN OF MASS CULTURE
AMERICAN HISTORY II03 MARCH 2014MR. HOOD`S NOTES
KEY IDEA
AS AMERICANS HAD MORE TIME FOR LEISURE ACTIVITIES, A MODERN MASS
CULTURE EMERGED.
WHY IT MATTERS NOW
TODAY, THE UNITED STATES HAS A WORLDWIDE IMPACT
ON MASS CULTURE.
INTRODUCTION
END OF 19TH CENTURY
PEOPLE WORKING HARD
AMERICANS NEEDED ESCAPISM
WORKERS HAD A LITTLE EXTRA TIME
+ MONEY TO SPEND
LED TO RISE OF MASS CULTURE
OBJECTIVE 1GIVE EXAMPLES OF TURN-OF-THE-20TH-CENTURY LEISURE
ACTIVITES AND POPULAR SPORTS
AMERICANS SHARED NEW LEISURE
ACTIVITIES
BOOSTED BY NATIONWIDE ADVERTISING CAMPAIGNS
CREATED A CONSUMER CULTURE
WORKERS SWAPPED CITY
CONGESTION + DULL INDUSTRIAL WORK
FOR FUN LEISURE ACTIVITES
CITIES BEGAN SETTING ASIDE GREEN SPACE FOR OUTDOOR
ENJOYMENT
PLAYGROUNDS + PLAYING FIELDS
AMUSEMENT PARKS
FEATURED ROLLERCOASTERS + FERRIS WHEELS
POPULARITY OF SPORTS GREW
BICYCLING + TENNIS
AT FIRST MALES ONLY
BUT WOMEN SOON INVOLVED
MEANWHILE, SPORTS MADE PEOPLE HUNGRY +
THIRSTY
HERSHEY CHOCOLATE BARS
COULD PROVIDE NICE TREAT
MANY WASHED IT DOWN WITH A COCA
COLA
AMERICANS NOT ONLY PARTICIPATED IN
SPORTS…
BUT BECAME AVID FANS OF SPECTATOR
SPORTS
LIKE BOXING AND BASEBALL
SPORTS BECAME PROFITABLE
BUSINESS
FANS PACKED SPORTS STADIUMS
AND BARS
BASEBALL BECAME A PROFESSIONAL
SPORT
FIRST NATIONAL BASEBALL LEAGUE
FORMED
1ST WORLD SERIES 1903
BUT AFRICAN-AMERICANS EXCLUDED
SO CREATED THEIR OWN LEAGUES
BEISBALL BECAME NATIONAL PASTIME
OBJECTIVE 2ANALYZE THE SPREAD OF
MASS CULTURE IN THE UNITED STATES AT THE
TURN OF THE 20TH CENTURY
CULTURAL VISTAS EXPANDED NEW CULTURAL
OPPORTUNITIES
MOST CITIES HAD AT
LEAST 1 LIBRARY + MUSEUM
ART GALLERIES,
LIBRARIES, BOOKS + MUSEUMS
LIBRARIES + MUSEUMS “POOR MAN`S UNIVERSITY”
AND MASS ENTERTAINMENT
THANKS TO NEW MEDIA TECHNOLOGY
LIKE MOTION PICTURES
BOOKS + MAGAZINES
AND NEWSPAPERS
NEWSPAPERS BIG BUSINESS
JOSEPH PULITZER PIONEERED:
“SIN, SEX, AND SENSATION”
+ WILLIAM RANDOLPH HEARST
“SCANDALS, CRUELTY, HYPNOTISM”
AND BOOKS GAVE RISE TO POPULAR
FICTION
MARK TWAIN WROTE REALISTIC NOVELS ABOUT LIFE
HOWEVER, MANY
AMERICANS RESISTED CULTURE
OBJECTIVE 3DESCRIBE TURN-OF-THE-20TH-CENTURY
INNOVATIONS IN MARKETING AND
ADVERTISING
SHOPPING HABITS ALSO
CHANGED
SHOPPING CENTRES
DEPARTMENT STORES
+ CHAIN STORES
“SPUR OF THE MOMENT” PURCHASES
BOOSTED BY ADVERTISING
CATALOGS + RURAL FREE DELIVERY
BROUGHT RETAIL TO SMALL TOWNS