AGRICULTURE W RLDAGRICULTURE W RLDAGRICULTURE W RLD

Echoing Sustainable Environment and Agriculture

Volume I Issue 1 Jan-2015 ` 70 I I

Agriculture: No More a Man's WorldAgriculture: No More a Man's World

Indian Seed Industry

Laws of Nature Agro-Business

Indian Seed Industry

Laws of Nature Agro-Business

I

AGRICULTURE WORLDAGRICULTURE WORLD

EditorialEditor M.C. Dominic

Director Shiny Emanuel M.G. Vasan

Sr. Executive‐Editor Dr. K.T. Chandy

Executive Editor G.S. Saini

Associate Editor S.S. Dogra

Head‐Research Services Abhijeet Banerjee

Head‐Content Development Kumud Upadhaya

Research Assistant Nishant Kr. Taak Hrituparna Banerjee

Junior Research Assistant Jayanti Das

Admin Head Chetram

Head‐Marketing P.S. Saini

DGM Farha Khan

Sr. Manager‐Marketing K.J. Saranya

Manager‐Marketing Mehak Ali Namita Shrivastava Pratibha Joshi Bhatt Pratima Joshi Ritika Kotiyal Sara Khan

Asst. Manager‐Marketing Sarla Singh Sarita Singh Jyoti Sharma Megha Sharma

Sr. Executive‐Marketing Afsana Malik Sujata Gautam Chunki Bhutia Many Pradhan Dolly Singh

Head‐Circulation Sanjay Kumar

Sr. Executive‐Circulation Rahul Singh Harashankar Mandal Sukumar Dalai

Head Pre‐Press Dharmendra Kumar

Designing Yogesh Kumar

Office Assistant Devendra Singh Perm Kumar Raju Jana

One who controls the food business controls the world. In the present globalized world, agriculture is

no more an annual farm or household food produc�on and consump�on affair, but an interna�onally industrialized complex business involving all kinds of agri‐commodi�es, moving criss‐cross the world linking financial ins�tu�ons, poli�cal and policy making structures and marke�ng organiza�ons. Obviously, present agriculture moves forward on the economic and socio‐poli�cal rails. At the same �me, everything in agriculture is an everyday business for everybody. Warning signals are already in the air that future wars will be fought for food and water.

However, the ul�mate guiding principles of global agriculture are based on certain natural environmental laws, which are highlighted in the ar�cle by Dr. K. T. Chandy on ''Laws of Nature for Sustainable Environment and Agriculture''. Can anyone at the micro of macro level, go against these immutable dictates of our mother nature, which has never been flashed neither at the farmer's level or at the interna�onal levels like WTO, UN, FAO, G‐*, G‐20, BRIC, etc. as enunciated in the this ar�cle.

Agri‐business has its own shackles like many other business in the world. Pricing and export policies are most prominent among them. Giving examples of sugar, rice and edible oil in the ar�cle on ''Unshackle the Agro‐Business from short term quick fixes'' by Tejinder Narang highlighted the shackles in agribusiness.

The microscopic aspect of the globalized agriculture is the seed, the smallest bundle of gene�c material and prime ma�er for any crop produc�on ac�vity. The seed is no more in the hands of the farmer, but it is with the mul�na�onal companies guided by the world business regula�ng bodies like WTO and other policy making bodies. The ar�cle on " Economic and Poli�cal Significance of Indian Seed Industry'' by Vijay Sardana highlights various aspect of seed industry in India which is the cradle of many crops and related bio‐diversi�es.

Like in every other field, the gender aspect in agriculture is being highlighted in the ar�cle on "Agriculture: No More a Man's World" by Dr K C Ravi, emphasizing the role of women in agriculture not as mere workers, but as equal business partners. Agriculture is linking women globally. Hence, the colour and tenor of global agri‐business will be counter‐poised by gender aspects.

In any produc�on and marke�ng business, the role of technology is crucial. Skill development at every level of opera�ons in produc�on, processing and marke�ng (PPM) is emphasized by the head of Bayer CropScience, Joerg Rehbein. Bayer's set of capacity building and training ac�vi�es include more than thousands of field demonstra�ons on farm training and field days, workshops, SMS call advisory and most importantly: on farm consultancy. As in every other field, agribusiness has to be rooted in the latest scien�fic knowledge, grow and fruc�fy in ever expanding technical know‐how's. The role of the theore�cal and prac�cal research and technology development can never be overemphasized.

Indian Agriculture employs about 51% of the 1.23 billion popula�on. Infact, the introduc�on of advanced techniques in agriculture has changed the face of Indian Agriculture. Dr. Devraj Arya explains in his ar�cle‐'' Technologies Crucial for Sustainable Agriculture'', the importance and benefits of the usage of technologies in agriculture.

Hope Agriculture World will ini�ate a discussion and debate on the various issues of global agri‐business‐culture which is the fulcrum of global economy.

M C Dominic

Editor‐in‐Chief

IN THIS ISSUE

Printed and Published by M. C. DominicAgriculture World, 60/9, 3rd Floor, Yusuf Sarai Market, Near Green Park Metro Station, New Delhi‐110016, Tel: 011‐26511845, 26517923, Mob: 9313301029, 9654193353Email: info@krishijagran.com, kjadvt@gmail.com, www.krishijagran.com

Printed at : New Pushpak Prass Pvt. Ltd. 203, 204 DSIDC Complex, Okhla Industrial Area, Phase ‐1, New Delhi ‐ 110020

Laws of Nature.....................................................................04

Agro-Business......................................................................11

Indian Seed Industry............................................................13

Agriculture: No More a Man's World....................................16

Promoting Skill Development in Indian Agriculture..............17

Technologies Crucial for Sustainable Agriculture................22

SUBSCRIPTIONYear Rs. US$

1 700 100

2 1300 200

3 1800 300

AGRICULTURE WORLDAGRICULTURE WORLD

EditorialEditor M.C. Dominic

Director Shiny Emanuel M.G. Vasan

Sr. Executive‐Editor Dr. K.T. Chandy

Executive Editor G.S. Saini

Associate Editor S.S. Dogra

Head‐Research Services Abhijeet Banerjee

Head‐Content Development Kumud Upadhaya

Research Assistant Nishant Kr. Taak Hrituparna Banerjee

Junior Research Assistant Jayanti Das

Admin Head Chetram

Head‐Marketing P.S. Saini

DGM Farha Khan

Sr. Manager‐Marketing K.J. Saranya

Manager‐Marketing Mehak Ali Namita Shrivastava Pratibha Joshi Bhatt Pratima Joshi Ritika Kotiyal Sara Khan

Asst. Manager‐Marketing Sarla Singh Sarita Singh Jyoti Sharma Megha Sharma

Sr. Executive‐Marketing Afsana Malik Sujata Gautam Chunki Bhutia Many Pradhan Dolly Singh

Head‐Circulation Sanjay Kumar

Sr. Executive‐Circulation Rahul Singh Harashankar Mandal Sukumar Dalai

Head Pre‐Press Dharmendra Kumar

Designing Yogesh Kumar

Office Assistant Devendra Singh Perm Kumar Raju Jana

One who controls the food business controls the world. In the present globalized world, agriculture is

no more an annual farm or household food produc�on and consump�on affair, but an interna�onally industrialized complex business involving all kinds of agri‐commodi�es, moving criss‐cross the world linking financial ins�tu�ons, poli�cal and policy making structures and marke�ng organiza�ons. Obviously, present agriculture moves forward on the economic and socio‐poli�cal rails. At the same �me, everything in agriculture is an everyday business for everybody. Warning signals are already in the air that future wars will be fought for food and water.

However, the ul�mate guiding principles of global agriculture are based on certain natural environmental laws, which are highlighted in the ar�cle by Dr. K. T. Chandy on ''Laws of Nature for Sustainable Environment and Agriculture''. Can anyone at the micro of macro level, go against these immutable dictates of our mother nature, which has never been flashed neither at the farmer's level or at the interna�onal levels like WTO, UN, FAO, G‐*, G‐20, BRIC, etc. as enunciated in the this ar�cle.

Agri‐business has its own shackles like many other business in the world. Pricing and export policies are most prominent among them. Giving examples of sugar, rice and edible oil in the ar�cle on ''Unshackle the Agro‐Business from short term quick fixes'' by Tejinder Narang highlighted the shackles in agribusiness.

The microscopic aspect of the globalized agriculture is the seed, the smallest bundle of gene�c material and prime ma�er for any crop produc�on ac�vity. The seed is no more in the hands of the farmer, but it is with the mul�na�onal companies guided by the world business regula�ng bodies like WTO and other policy making bodies. The ar�cle on " Economic and Poli�cal Significance of Indian Seed Industry'' by Vijay Sardana highlights various aspect of seed industry in India which is the cradle of many crops and related bio‐diversi�es.

Like in every other field, the gender aspect in agriculture is being highlighted in the ar�cle on "Agriculture: No More a Man's World" by Dr K C Ravi, emphasizing the role of women in agriculture not as mere workers, but as equal business partners. Agriculture is linking women globally. Hence, the colour and tenor of global agri‐business will be counter‐poised by gender aspects.

In any produc�on and marke�ng business, the role of technology is crucial. Skill development at every level of opera�ons in produc�on, processing and marke�ng (PPM) is emphasized by the head of Bayer CropScience, Joerg Rehbein. Bayer's set of capacity building and training ac�vi�es include more than thousands of field demonstra�ons on farm training and field days, workshops, SMS call advisory and most importantly: on farm consultancy. As in every other field, agribusiness has to be rooted in the latest scien�fic knowledge, grow and fruc�fy in ever expanding technical know‐how's. The role of the theore�cal and prac�cal research and technology development can never be overemphasized.

Indian Agriculture employs about 51% of the 1.23 billion popula�on. Infact, the introduc�on of advanced techniques in agriculture has changed the face of Indian Agriculture. Dr. Devraj Arya explains in his ar�cle‐'' Technologies Crucial for Sustainable Agriculture'', the importance and benefits of the usage of technologies in agriculture.

Hope Agriculture World will ini�ate a discussion and debate on the various issues of global agri‐business‐culture which is the fulcrum of global economy.

M C Dominic

Editor‐in‐Chief

IN THIS ISSUE

Printed and Published by M. C. DominicAgriculture World, 60/9, 3rd Floor, Yusuf Sarai Market, Near Green Park Metro Station, New Delhi‐110016, Tel: 011‐26511845, 26517923, Mob: 9313301029, 9654193353Email: info@krishijagran.com, kjadvt@gmail.com, www.krishijagran.com

Printed at : New Pushpak Prass Pvt. Ltd. 203, 204 DSIDC Complex, Okhla Industrial Area, Phase ‐1, New Delhi ‐ 110020

Laws of Nature.....................................................................04

Agro-Business......................................................................11

Indian Seed Industry............................................................13

Agriculture: No More a Man's World....................................16

Promoting Skill Development in Indian Agriculture..............17

Technologies Crucial for Sustainable Agriculture................22

SUBSCRIPTIONYear Rs. US$

1 700 100

2 1300 200

3 1800 300

JAN 2015 | AGRICULTURE WORLD | Issue-1 04

Anything done in agriculture and allied occupa�ons affect directly

the whole environment. Hence, we cannot think of agriculture without thinking about environment. Today we also know that most of the environmental problems are man‐made due to over exploita�on and mismanagement of natural resources. People all over the world have become very conscious of the problems related to environmental degrada�on. At the same �me it is high �me to realize that there are some unwri�en “Laws of the Nature” based on which environment management and developmental programs have to be planned and implemented. This is an a�empt to highlight those laws. Each law is enunciated in bold type followed by a short explana�on.

st1 Law: Understand that on the surface of the earth, there is an op�mum ra�o of 3:1 exists between the area under water and the area under land and man shall not alter this propor�on significantly in his management prac�ces of land and water resources on the surface of the

earth. Land/soil‐water‐combina�on forms the base for all the living things on the earth.

The biggest water body on the surface of the earth is sea which itself covers about 70% of the surface of the area of the earth. Besides sea, there are other water bodies like lakes, reservoirs, ponds, marshy lands, swamps, mangroves, river systems etc. on the land area, which make up 5% more. Hence all the inland water bodies should be protected and preserved. All the rivers and streams should have a protec�ve belt of forests on both sides at least as wide as the river or stream itself. Similar protec�ve forests should be maintained all around the lakes and reservoirs.

2nd Law: The propor�on of perennial forest area earmarked to the non‐forest area on the earth as a whole or in a con�nent or a country or a state or in a small watershed area, should also be maintained at 3:1 ra�o. This compulsory forest area will include all the areas above 33.3% or 15 degree slope.

There was a �me the whole land area was under forest and people and animals lived in the forest and depended on it for their necessi�es. Gradually humans began clearing the forest for cul�va�on, habita�on, urbaniza�on, ins�tu�onaliza�on and industrializa�on. Today most of the countries in the world do not even have 30% of the area under forest. The 3:1 ra�o of forest and non‐forest area is the fundamental and underlying principle in the preserva�on of our environment system. Countries like Japan and Netherland maintain nearly 75% of the area under perennial forest.

3rd Law: The land use pa�ern for agriculture and forestry related ac�vi�es are strictly governed by the degree or percentage of the slope of the land: greater the slope of the land more should be the perennial nature of the forest or vegeta�ve cover it should have. Remember anything done in forestry, agriculture, and animal husbandry influences directly on the environment.

Laws of Nature for Sustainable Environment and Agriculture

LAWS OF NATURE FOR SUSTAINABLE ENVIRONMENT AND AGRICULTURE

LAWS OF NATURE FOR SUSTAINABLE ENVIRONMENT AND AGRICULTURE

www.krishijagran.com

Some broad direc�ves of land use pa�ern under this law are given in table 1 as follows. Slope can be measured in percentage or degree. Percentage of slope is es�mated using the formula ver�cal height/horizontal length x 100 (V/H x 100) = % of slope). The degree of slope varies from 0 to 90. Hence 100% slope is equivalent to 90 degree slope and one per cent slope = 0.45 degree or one degree is equal to 2.225 per cent slope. Both the degree and percentage of slope men�oned in the table 1 are in downward trend whereas the ra�o of height to length of the slope follows an upward trend.

4th. Law: Preserve all the flora and fauna both on the land and in the water.

All the living things in nature are the result of millions and millions of years of evolu�on of which humans are the end product. In other words everything on earth is oriented towards human welfare. Hence we should preserve all the flora and fauna

JAN 2015 | AGRICULTURE WORLD | Issue-1 05

No. V/H ra�o %of slope Degree Types of recommended land uses1 2 (�/mt) (V/Hx100) of slope

(downward) (downward)o 1 1:<1 >100% >45.00 Under perennial natural forests,

o 2 1:1‐2 100‐50% 45‐22.5 Under perennial natural forests,o 3 1:2‐3 50‐33.3% 22.5‐15 Under perennial natural forests,o4 1:3‐4 33.3‐25% 15‐11.2 Planted forests for commercial purpose

o5 1:4‐5 25‐20% 11.2‐9.0 Planted forests for commercial purposeo6 1:5‐6 20‐16.25% 9‐7.50 Fruit trees, planta�on crops, fuel wood and �mber trees, any perennial crop

o7 1:6‐7 16.2‐14.3% 7.5‐6.4 Fruit trees, planta�on crops, fuel wood and �mber trees, any perennial cropo8 1:7‐8 14.28‐12.5 6.4‐6.2 Fruit trees, planta�on crops, fuel wood and �mber trees, any perennial crop o9 1:8‐9 12.5‐11.1 6.2‐5.0 Fruit trees, planta�on crops, fuel wood and �mber trees, any perennial cropo10 1:9‐10 11.1‐10 5.0‐4.5 Fruit trees, planta�on crops, fuel wood and �mber trees, any perennial crop

1 o1 1:10‐15 10‐6.6 4.5‐3.0 Least broad terraced cul�va�on of un‐irrigated seasonal, annual & biannual crops,o12 1:15‐20 6.6‐5 3.0‐2.2 Lesser broad terraced cul�va�on of un‐irrigated seasonal, annual & biannual cropso13 1:20‐25 5‐4 2.2‐1.8 Less broad terraced cul�va�on of crops, seasonal, annual, annual & biannual crops,o 14 1:25‐30 4‐3.33 1.8‐1.5 Broad terraced Irrigated crops, seasonal, annual, annual & biannual crops,o15 1:30‐35 3.33‐2.85 1.4‐1.3 Broad terraced Irrigated crops, seasonal, annual, annual & biannual crops,o16 1:35‐40 2.85‐2.5 1.2‐1.1 Broad terraced Irrigated crops, seasonal, annual, annual & biannual crops,

o17 1:40‐45 2.5‐2.22 1.1‐.9 Wide terraced Irrigated crops, seasonal, annual & biannual crops,o18 1:45‐50 2.22‐2.0 0.99‐0.9 Wide terraced Irrigated crops, seasonal, annual & biannual crops,o19. 1:50‐100 2‐1.0 0.9‐0.45 Wide terraced Irrigated crops, seasonal, annual & biannual crops,o20 1:50‐100 01‐ <1 0.9‐0.45 Wide terraced Irrigated crops, seasonal, annual & biannual crops,

o21 1:>100 <01 <0.45 Ponds, aqua‐culture, check dams etc.

22 � � Well Leveled land Rain water storage, impounded water.

maximum soil and water conserva�on is ensured. Any runoff water on it should be collected into non permeable ponds or any such water collec�on structures for future use in the farm.

At present almost all the farm lands are unstructured and most of the farmers never think of structuring their farm lands permanently. Every year they do all farm opera�ons in their tradi�onal ways in which soil fer�lity management is almost impossible. Whereas in a structured farm, all the plots will be of regular shape and definite area, made within the space between well laid out paths and irriga�on channels; approaches to each and every plot for humans, animals or farm machines are clearly laid out; similarly irriga�on inlets and drainage outlets into and from each plot is well structured so that each plot can be irrigated or drained separately without interfering into the other plots; the management of soil structure, texture, �lth and fer�lity is given special a�en�on and all the

on land as well as in water. Overuse or destruc�on of any living or nonliving thing will result in the destruc�on of mankind.

5th. Law: Agricultural land should never be converted into non‐agricultural usage. If you do that you shall experience acute food shortage.

The term agriculture is used in its broadest sense. A�er allo�ng 75% of the land for the perennial forest, only 25% percent of the land is le� for human usage: both for agriculture and for non‐agriculture purposes. Each country should decide propor�on of land used for agriculture and non‐agriculture purposes. At the same �me with careful planning even some of the forest area can be used for non agricultural purposes, provided the forests are maintained.

th6 Law: All agricultural land should be structured permanently for be�er management.

They should be structured permanently in such a way that

JAN 2015 | AGRICULTURE WORLD | Issue-1 04

Anything done in agriculture and allied occupa�ons affect directly

the whole environment. Hence, we cannot think of agriculture without thinking about environment. Today we also know that most of the environmental problems are man‐made due to over exploita�on and mismanagement of natural resources. People all over the world have become very conscious of the problems related to environmental degrada�on. At the same �me it is high �me to realize that there are some unwri�en “Laws of the Nature” based on which environment management and developmental programs have to be planned and implemented. This is an a�empt to highlight those laws. Each law is enunciated in bold type followed by a short explana�on.

st1 Law: Understand that on the surface of the earth, there is an op�mum ra�o of 3:1 exists between the area under water and the area under land and man shall not alter this propor�on significantly in his management prac�ces of land and water resources on the surface of the

earth. Land/soil‐water‐combina�on forms the base for all the living things on the earth.

The biggest water body on the surface of the earth is sea which itself covers about 70% of the surface of the area of the earth. Besides sea, there are other water bodies like lakes, reservoirs, ponds, marshy lands, swamps, mangroves, river systems etc. on the land area, which make up 5% more. Hence all the inland water bodies should be protected and preserved. All the rivers and streams should have a protec�ve belt of forests on both sides at least as wide as the river or stream itself. Similar protec�ve forests should be maintained all around the lakes and reservoirs.

2nd Law: The propor�on of perennial forest area earmarked to the non‐forest area on the earth as a whole or in a con�nent or a country or a state or in a small watershed area, should also be maintained at 3:1 ra�o. This compulsory forest area will include all the areas above 33.3% or 15 degree slope.

There was a �me the whole land area was under forest and people and animals lived in the forest and depended on it for their necessi�es. Gradually humans began clearing the forest for cul�va�on, habita�on, urbaniza�on, ins�tu�onaliza�on and industrializa�on. Today most of the countries in the world do not even have 30% of the area under forest. The 3:1 ra�o of forest and non‐forest area is the fundamental and underlying principle in the preserva�on of our environment system. Countries like Japan and Netherland maintain nearly 75% of the area under perennial forest.

3rd Law: The land use pa�ern for agriculture and forestry related ac�vi�es are strictly governed by the degree or percentage of the slope of the land: greater the slope of the land more should be the perennial nature of the forest or vegeta�ve cover it should have. Remember anything done in forestry, agriculture, and animal husbandry influences directly on the environment.

Laws of Nature for Sustainable Environment and Agriculture

LAWS OF NATURE FOR SUSTAINABLE ENVIRONMENT AND AGRICULTURE

LAWS OF NATURE FOR SUSTAINABLE ENVIRONMENT AND AGRICULTURE

www.krishijagran.com

Some broad direc�ves of land use pa�ern under this law are given in table 1 as follows. Slope can be measured in percentage or degree. Percentage of slope is es�mated using the formula ver�cal height/horizontal length x 100 (V/H x 100) = % of slope). The degree of slope varies from 0 to 90. Hence 100% slope is equivalent to 90 degree slope and one per cent slope = 0.45 degree or one degree is equal to 2.225 per cent slope. Both the degree and percentage of slope men�oned in the table 1 are in downward trend whereas the ra�o of height to length of the slope follows an upward trend.

4th. Law: Preserve all the flora and fauna both on the land and in the water.

All the living things in nature are the result of millions and millions of years of evolu�on of which humans are the end product. In other words everything on earth is oriented towards human welfare. Hence we should preserve all the flora and fauna

JAN 2015 | AGRICULTURE WORLD | Issue-1 05

No. V/H ra�o %of slope Degree Types of recommended land uses1 2 (�/mt) (V/Hx100) of slope

(downward) (downward)o 1 1:<1 >100% >45.00 Under perennial natural forests,

o 2 1:1‐2 100‐50% 45‐22.5 Under perennial natural forests,o 3 1:2‐3 50‐33.3% 22.5‐15 Under perennial natural forests,o4 1:3‐4 33.3‐25% 15‐11.2 Planted forests for commercial purpose

o5 1:4‐5 25‐20% 11.2‐9.0 Planted forests for commercial purposeo6 1:5‐6 20‐16.25% 9‐7.50 Fruit trees, planta�on crops, fuel wood and �mber trees, any perennial crop

o7 1:6‐7 16.2‐14.3% 7.5‐6.4 Fruit trees, planta�on crops, fuel wood and �mber trees, any perennial cropo8 1:7‐8 14.28‐12.5 6.4‐6.2 Fruit trees, planta�on crops, fuel wood and �mber trees, any perennial crop o9 1:8‐9 12.5‐11.1 6.2‐5.0 Fruit trees, planta�on crops, fuel wood and �mber trees, any perennial cropo10 1:9‐10 11.1‐10 5.0‐4.5 Fruit trees, planta�on crops, fuel wood and �mber trees, any perennial crop

1 o1 1:10‐15 10‐6.6 4.5‐3.0 Least broad terraced cul�va�on of un‐irrigated seasonal, annual & biannual crops,o12 1:15‐20 6.6‐5 3.0‐2.2 Lesser broad terraced cul�va�on of un‐irrigated seasonal, annual & biannual cropso13 1:20‐25 5‐4 2.2‐1.8 Less broad terraced cul�va�on of crops, seasonal, annual, annual & biannual crops,o 14 1:25‐30 4‐3.33 1.8‐1.5 Broad terraced Irrigated crops, seasonal, annual, annual & biannual crops,o15 1:30‐35 3.33‐2.85 1.4‐1.3 Broad terraced Irrigated crops, seasonal, annual, annual & biannual crops,o16 1:35‐40 2.85‐2.5 1.2‐1.1 Broad terraced Irrigated crops, seasonal, annual, annual & biannual crops,

o17 1:40‐45 2.5‐2.22 1.1‐.9 Wide terraced Irrigated crops, seasonal, annual & biannual crops,o18 1:45‐50 2.22‐2.0 0.99‐0.9 Wide terraced Irrigated crops, seasonal, annual & biannual crops,o19. 1:50‐100 2‐1.0 0.9‐0.45 Wide terraced Irrigated crops, seasonal, annual & biannual crops,o20 1:50‐100 01‐ <1 0.9‐0.45 Wide terraced Irrigated crops, seasonal, annual & biannual crops,

o21 1:>100 <01 <0.45 Ponds, aqua‐culture, check dams etc.

22 � � Well Leveled land Rain water storage, impounded water.

maximum soil and water conserva�on is ensured. Any runoff water on it should be collected into non permeable ponds or any such water collec�on structures for future use in the farm.

At present almost all the farm lands are unstructured and most of the farmers never think of structuring their farm lands permanently. Every year they do all farm opera�ons in their tradi�onal ways in which soil fer�lity management is almost impossible. Whereas in a structured farm, all the plots will be of regular shape and definite area, made within the space between well laid out paths and irriga�on channels; approaches to each and every plot for humans, animals or farm machines are clearly laid out; similarly irriga�on inlets and drainage outlets into and from each plot is well structured so that each plot can be irrigated or drained separately without interfering into the other plots; the management of soil structure, texture, �lth and fer�lity is given special a�en�on and all the

on land as well as in water. Overuse or destruc�on of any living or nonliving thing will result in the destruc�on of mankind.

5th. Law: Agricultural land should never be converted into non‐agricultural usage. If you do that you shall experience acute food shortage.

The term agriculture is used in its broadest sense. A�er allo�ng 75% of the land for the perennial forest, only 25% percent of the land is le� for human usage: both for agriculture and for non‐agriculture purposes. Each country should decide propor�on of land used for agriculture and non‐agriculture purposes. At the same �me with careful planning even some of the forest area can be used for non agricultural purposes, provided the forests are maintained.

th6 Law: All agricultural land should be structured permanently for be�er management.

They should be structured permanently in such a way that

JAN 2015 | AGRICULTURE WORLD | Issue-1 06

opera�ons in the farm becomes easier. The plots are laid out for irrigated, un‐irrigated, seasonal, annual and perennial crops, the soil in each plot will be maintained in the op�mum produc�ve condi�on; applica�on of manures and fer�lizers can be performed more efficiently and the maintenance of the soil fer�lity becomes easier; the movements of people, animals and farm machineries becomes easier, all the farm opera�ons and movements in the farm become easier and takes less �me.

th7 Law: The structured farm lands should never be subjected to law of inheritance to divide and subdivide endlessly genera�on a�er genera�on.

A structured farm operates like an organic body or a compact machine. Separate any organ from a human or animal body, it will not func�on; or remove part from a machine, the machine will not work. Similarly a well structured farm should not be divided and subdivided under any circumstance. At present, the law of inheritance prac�ced in many parts of the world divides and subdivides the farm land into smaller landholdings. One family owns several pieces of land at different loca�ons. Ul�mately the family that owns them cannot cul�vate or will not cul�vate as they do not yield any income; it will be a

loss to cul�vate such small pieces of land.

The present law of inheritance is contrary to the principles of ecological farm management. In many countries the family‐holding is not divided, but one of the children inherits it and takes care of it con�nuing the system already established, while other children will look for other jobs. Therefore, all the farm land will have con�nuity in the management of all the opera�ons. Similar should be the prac�ce in all the other farm related enterprises like fisheries and aquaculture, dairy farming, beef ca�le farming, pig farming, poultry farming, forestry etc. Any farm land should be part of a watershed system; and even a single farm may be part of one or more watershed system. In any farm related opera�on the organic ma�er cycle and water cycle should be established and maintained in order to maintain the eco‐system of the farm in a vibrant and produc�ve condi�on.

th8 Law: Organic and water cycle should be established in every farm holdings.

“Organic ma�er is the soul of the soil”; just as a body without soul is dead, so too soil without organic ma�er will remain lifeless and unproduc�ve. Hence all the organic ma�er generated within any

agricultural land should be converted into organic manure and should be incorporated into the soil to maintain it's produc�vity. Hence nothing of any organic ma�er should be burned except firewood for fuel purposes, the disease infected materials of plants, animals and human beings. In many countries ca�le dung mixed with straw is used as fuel. Such burning of any organic material is totally against ecological principles and prac�ces in the management of soil.

There are several methods of conver�ng the biomass into organic manure. Compos�ng refers generally to natural method of recycling the organic material. Pit and silo methods are the ones usually employed in the rural and semi urban areas. Silo method of compos�ng is more suitable both in arid and rainfall areas. There are also several other industrial and mechanical methods of recycling the organic materials and other wastes. Adopt any method which is most suitable to the place and people. The point is that all the organic ma�er generated anywhere in a country/state/district/block/village/farm/ household should be converted into organic manure.

9th Law: All the bio‐mass or organic material generated within a specific rural and agricultural land area should be converted into organic manure, which should be incorporated into the cul�vated soil.

The organic ma�er is the soul of the soil. Just like a dead body of a human being the soil becomes lifeless and unproduc�ve when it is lacking in organic ma�er. In order to maintain the soil in higher level of produc�vity and sustainability organic ma�er is an essen�al component in the cul�vated soil. Even if one is using the recommended dose of fer�lizers use of organic manures is essen�al to maintain sustainable produc�vity of the soil.

10th Law: All the urban and industrial organic and non organic wastes whether, chemical, medical, in liquid or solid form should be treated

Laws of Nature for Sustainable Environment and Agriculture

to remove all the harmful substances before recycling them into their reusable byproducts.

Never allow any liquid or solid wastes into river systems or into fresh water inland lake systems and even into the seas. There are technologies available to recycle all the plas�c wastes, any type of metal wastes, glass wastes and medical and slaughter house and fish market wastes. The resultant liquid por�on from the organic waste management should be collected and packed into salable form to be used as liquid manure. Household level segrega�on of waste should be made compulsory in every residen�al areas. Similarly healthy and safe disposal of wastes should be made compulsory in any ins�tu�on or industry.

11th Law: Use more and more renewable sources of energy like bio‐gas, solar, wind and �dal waves instead of the fossil sources. Common people should be producers of energy contribu�ng to the na�onal grid instead of being only consumers.

We have proved technologies in the use of solar, wind, biogas and �dal wave energy. Construc�on of small or large scale energy produc�on and distribu�on systems should be promoted among the people as their livelihood occupa�ons. The surplus electrical energy generated should be made available to the na�onal grid. Similarly solar energy should be used for cooking food and for hea�ng water. At present all these are op�onal; the proposal of 'Agriculture World' is that it should be made mandatory through policy decision in every country.

12th Law: Facili�es for collec�on, storage and use of rain water should be part of the construc�on of every roof tops in the residen�al, ins�tu�onal and industrial complexes.

Water stored in the absence of light or air or both will remain potable for hundreds of years or forever. In many countries people are s�ll doub�ng about the potability of such stored water. All the water sources under the surface of the earth are

examples water stored thousands and millions of years. Water should be stored in the absence of sunlight even if it has contact with air. Even in the scanty rainfall areas of Rajasthan rain water storage and use of the same is an ancient prac�ce. What is needed, such prac�ces should be improved and promoted among the people. Besides, judicious use of water should be made mandatory.

13th Law: Healthy popula�on is an essen�al component of a healthy environment. Healthy nutri�on and healthy environment are the two necessary condi�ons for a healthy popula�on. Unhealthy and irra�onally behaving popula�on is a dead weight on the eco‐system.

a. It is an established fact that most of the sicknesses and low body resistance to various diseases is due to under or mal‐nourishment or under‐nourishment.

It is an irony that both the rich and poor are landing up in the same hospital, the former for overea�ng and the la�er for under‐nourishment. The problem starts at the �me of concep�on and con�nues �ll to the death of an individual. Both among the rich and poor regular and sufficient amount of vegetable consump�on is rare. The cereals and millets provide the people with energy while the pulses, meat, fish etc. give protein. But

vegetables and fruits provide the vitamins and minerals which are equally important to energy and protein. All the amino acids and micro‐nutrients are very much essen�al for the brain development and mental capacity building. There are 14 vitamins and 24 minerals that are required for the human body. They are available mostly in vegetables and fruits only. As a thumb rule we can say that one should consume at least one handful each of cooked leafy vegetable, root vegetable and vegetables other than leafy and root types. In addi�on, everyone should consume one handful each of pieced fruits and salad. For the proper nutri�on, one should consume all the locally available vegetable and fruits and not eat only according to his/her likes and dislikes.

14th Law: Excessive commercializa�on of food and sex degrades and degenerate humanity and goes totally against a healthy and vibrant popula�on. Commercialized food known as junk food degenerates the physical and mental health of the people while commercializa�on of sex and womanhood degenerates social and moral life of the people.

A ra�onal human approach to food and sex is necessary for ensuring a healthy popula�on which is a pre‐requisite for maintaining a well‐balanced ecosystem. An emo�onally

JAN 2015 | AGRICULTURE WORLD | Issue-1 07

www.krishijagran.com

JAN 2015 | AGRICULTURE WORLD | Issue-1 06

opera�ons in the farm becomes easier. The plots are laid out for irrigated, un‐irrigated, seasonal, annual and perennial crops, the soil in each plot will be maintained in the op�mum produc�ve condi�on; applica�on of manures and fer�lizers can be performed more efficiently and the maintenance of the soil fer�lity becomes easier; the movements of people, animals and farm machineries becomes easier, all the farm opera�ons and movements in the farm become easier and takes less �me.

th7 Law: The structured farm lands should never be subjected to law of inheritance to divide and subdivide endlessly genera�on a�er genera�on.

A structured farm operates like an organic body or a compact machine. Separate any organ from a human or animal body, it will not func�on; or remove part from a machine, the machine will not work. Similarly a well structured farm should not be divided and subdivided under any circumstance. At present, the law of inheritance prac�ced in many parts of the world divides and subdivides the farm land into smaller landholdings. One family owns several pieces of land at different loca�ons. Ul�mately the family that owns them cannot cul�vate or will not cul�vate as they do not yield any income; it will be a

loss to cul�vate such small pieces of land.

The present law of inheritance is contrary to the principles of ecological farm management. In many countries the family‐holding is not divided, but one of the children inherits it and takes care of it con�nuing the system already established, while other children will look for other jobs. Therefore, all the farm land will have con�nuity in the management of all the opera�ons. Similar should be the prac�ce in all the other farm related enterprises like fisheries and aquaculture, dairy farming, beef ca�le farming, pig farming, poultry farming, forestry etc. Any farm land should be part of a watershed system; and even a single farm may be part of one or more watershed system. In any farm related opera�on the organic ma�er cycle and water cycle should be established and maintained in order to maintain the eco‐system of the farm in a vibrant and produc�ve condi�on.

th8 Law: Organic and water cycle should be established in every farm holdings.

“Organic ma�er is the soul of the soil”; just as a body without soul is dead, so too soil without organic ma�er will remain lifeless and unproduc�ve. Hence all the organic ma�er generated within any

agricultural land should be converted into organic manure and should be incorporated into the soil to maintain it's produc�vity. Hence nothing of any organic ma�er should be burned except firewood for fuel purposes, the disease infected materials of plants, animals and human beings. In many countries ca�le dung mixed with straw is used as fuel. Such burning of any organic material is totally against ecological principles and prac�ces in the management of soil.

There are several methods of conver�ng the biomass into organic manure. Compos�ng refers generally to natural method of recycling the organic material. Pit and silo methods are the ones usually employed in the rural and semi urban areas. Silo method of compos�ng is more suitable both in arid and rainfall areas. There are also several other industrial and mechanical methods of recycling the organic materials and other wastes. Adopt any method which is most suitable to the place and people. The point is that all the organic ma�er generated anywhere in a country/state/district/block/village/farm/ household should be converted into organic manure.

9th Law: All the bio‐mass or organic material generated within a specific rural and agricultural land area should be converted into organic manure, which should be incorporated into the cul�vated soil.

The organic ma�er is the soul of the soil. Just like a dead body of a human being the soil becomes lifeless and unproduc�ve when it is lacking in organic ma�er. In order to maintain the soil in higher level of produc�vity and sustainability organic ma�er is an essen�al component in the cul�vated soil. Even if one is using the recommended dose of fer�lizers use of organic manures is essen�al to maintain sustainable produc�vity of the soil.

10th Law: All the urban and industrial organic and non organic wastes whether, chemical, medical, in liquid or solid form should be treated

Laws of Nature for Sustainable Environment and Agriculture

to remove all the harmful substances before recycling them into their reusable byproducts.

Never allow any liquid or solid wastes into river systems or into fresh water inland lake systems and even into the seas. There are technologies available to recycle all the plas�c wastes, any type of metal wastes, glass wastes and medical and slaughter house and fish market wastes. The resultant liquid por�on from the organic waste management should be collected and packed into salable form to be used as liquid manure. Household level segrega�on of waste should be made compulsory in every residen�al areas. Similarly healthy and safe disposal of wastes should be made compulsory in any ins�tu�on or industry.

11th Law: Use more and more renewable sources of energy like bio‐gas, solar, wind and �dal waves instead of the fossil sources. Common people should be producers of energy contribu�ng to the na�onal grid instead of being only consumers.

We have proved technologies in the use of solar, wind, biogas and �dal wave energy. Construc�on of small or large scale energy produc�on and distribu�on systems should be promoted among the people as their livelihood occupa�ons. The surplus electrical energy generated should be made available to the na�onal grid. Similarly solar energy should be used for cooking food and for hea�ng water. At present all these are op�onal; the proposal of 'Agriculture World' is that it should be made mandatory through policy decision in every country.

12th Law: Facili�es for collec�on, storage and use of rain water should be part of the construc�on of every roof tops in the residen�al, ins�tu�onal and industrial complexes.

Water stored in the absence of light or air or both will remain potable for hundreds of years or forever. In many countries people are s�ll doub�ng about the potability of such stored water. All the water sources under the surface of the earth are

examples water stored thousands and millions of years. Water should be stored in the absence of sunlight even if it has contact with air. Even in the scanty rainfall areas of Rajasthan rain water storage and use of the same is an ancient prac�ce. What is needed, such prac�ces should be improved and promoted among the people. Besides, judicious use of water should be made mandatory.

13th Law: Healthy popula�on is an essen�al component of a healthy environment. Healthy nutri�on and healthy environment are the two necessary condi�ons for a healthy popula�on. Unhealthy and irra�onally behaving popula�on is a dead weight on the eco‐system.

a. It is an established fact that most of the sicknesses and low body resistance to various diseases is due to under or mal‐nourishment or under‐nourishment.

It is an irony that both the rich and poor are landing up in the same hospital, the former for overea�ng and the la�er for under‐nourishment. The problem starts at the �me of concep�on and con�nues �ll to the death of an individual. Both among the rich and poor regular and sufficient amount of vegetable consump�on is rare. The cereals and millets provide the people with energy while the pulses, meat, fish etc. give protein. But

vegetables and fruits provide the vitamins and minerals which are equally important to energy and protein. All the amino acids and micro‐nutrients are very much essen�al for the brain development and mental capacity building. There are 14 vitamins and 24 minerals that are required for the human body. They are available mostly in vegetables and fruits only. As a thumb rule we can say that one should consume at least one handful each of cooked leafy vegetable, root vegetable and vegetables other than leafy and root types. In addi�on, everyone should consume one handful each of pieced fruits and salad. For the proper nutri�on, one should consume all the locally available vegetable and fruits and not eat only according to his/her likes and dislikes.

14th Law: Excessive commercializa�on of food and sex degrades and degenerate humanity and goes totally against a healthy and vibrant popula�on. Commercialized food known as junk food degenerates the physical and mental health of the people while commercializa�on of sex and womanhood degenerates social and moral life of the people.

A ra�onal human approach to food and sex is necessary for ensuring a healthy popula�on which is a pre‐requisite for maintaining a well‐balanced ecosystem. An emo�onally

JAN 2015 | AGRICULTURE WORLD | Issue-1 07

www.krishijagran.com

JAN 2015 | AGRICULTURE WORLD | Issue-1 08

charged hedonis�c approach will only degenerate the human mind and a popula�on with degenerated mind is a dead weight on the eco‐system. God set man as the master and ruler of the earth and everything in it. If the master and ruler himself is sick and disoriented how can a healthy eco‐system be created and maintained?

Food and sex are interrelated in such a way that life is impossible without either of them. Food is for preserva�on of life while sex is for preserva�on of humanity. Both are so sacred in human life that engaging in one or the other is a holy act. Promiscuous behavior in any of these basic human needs is highly harmful to humanity and consequently to environment. This is a more serious issue than human morality.

15th Law: In terms of popula�on na�ons should maintain the carrying capacity of the naturally available cul�vable or produc�ve land area or the renewable income genera�ng

resources.

Carrying capacity per unit area of land was originally defined as the average number of ca�le heads that can be maintained on a given piece of grazing land. The same principle should be applied in the case of human beings in the case food and other consumable items. The available land area in the nature cannot support endless number of people on the earth. This problem is becoming crucial at a �me when the popula�on in certain countries is increasing beyond its capacity to produce enough food for them. We also have to recognize that a given land area has limita�ons in producing any food item. Overpopula�on is a dead weight on the environment.

16th Law: Human life has two main aspects: 1) Existence 2) Development. Of these Existence is prior to development. In human life existence without development is meaningless; but development without existence is impossible.

Existence implies both physical and mental; Development also consists in physical as well as mental. World agriculture aims to promote be�er and fuller human life both in existence and development. Ar�cles in World Agriculture aim to promote fuller Existence and Development for all humans in a healthy and congenial environment.

th17 Law: Both human existence and development have to be taken care together.

Human life has two main aspects: 1) Existence 2) Development. of these, Existence is prior to development. In human life, Existence without Development is meaningless; but Development without Existence is impossible.

Existence implies both physical and mental; Development also consists in physical as well as mental. Every one aims to promote be�er and fuller human life both in existence and development. Implemen�ng

Laws of Nature for Sustainable Environment and Agriculture

JAN 2015 | AGRICULTURE WORLD | Issue-1 09

development programmes without ensuring proper existence of each individual or community is like building buildings without proper founda�on. We have educa�onal programmes without solving poverty. How can a child study with a hungry stomach or how can he apply himself to higher educa�on, if his mind is not properly developed due lack of material requirements like balance food, adequate clothes and housing? How many follow a balanced diet? How many know, what is the minimum number of clothes one should have to appear in public without embarrassment? How many know that every adult needs a housing of 100 square feet area? When all these three are fulfilled only, he/she or his/her children will be able to study. Again how many have es�mated the real cost of well balanced food, adequate clothing, housing and educa�on of the children at least up to gradua�on level in a family of six members?. The Indian slogan “Ro�, Kappada, Makkan” (food, clothes and housing) are

necessary for a sustained educa�on up to gradua�on. Only then he can think of ge�ng a produc�ve and profitable enough employment. Only then we can have a sustainable environment and development. This sequences material and nonmaterial requirements for existence and development cannot be bypassed by the developmentalists.

th18 Law: Humans should lead a Peaceful Co‐existence with nature and promote Popular Environmental Agronomic Community Educa�on to Mobilize and to Organize to Develop Environmental Living Systems (PEACE MODELS).

Humans on earth are the end product of the millions of years of evolu�on and are s�ll evolving though an individual human may not realize it. That he is the product of the nature and is governed by the laws of nature in his growth and development is a fact that he has to reckon with. Yet the humans are the masters of the earth and everything in it and yet they are the most vulnerable of all the living beings on the earth. All the major components in the nature such as soil, water, air, light, heat, microbes, plants and animals are to be used by humans judiciously so that the future genera�ons also will have the same things in sufficient quan�ty.

In the PEACE MODEL system, there is a physical and mental aspect which cannot be separated existen�ally though logically we can make dis�nc�ons and defini�ons. The physical aspect consists in adhering with the above men�oned commandments of the Nature whether one is involved directly or indirectly in the Nature. The mental or spiritual aspect of the PEACE MODEL is a sense of affinity, unity, are though at his disposal he should not and cannot use them as he likes. He should preserve them for the future genera�ons. It is also a convic�on that at the ul�mate level there is a oneness and inter‐rela�onship between all the things in the Nature. This mental affinity is not without physical basis. At the ul�mate elemental level all the

things in this world are made up of the same ma�er but different in structure, composi�on and func�ons as we find in the microbes, plants, animals and humans. Everything comes from the earth including the atmosphere and everything goes back to the soil or to the earth. It is amazing how different are each and every microbe, plant, animal and human on earth and yet they are composed basically of the same material.

Beyond the physical we feel an affinity towards plants, animals and other human which we can clearly experience. How an animal will respond to a human and how even a plant responds to a human being are facts experimentally proved. How each and every one of them contribute to the life of each human being on earth is an awareness every human should cul�vate and cherish. People who live in PEACE MODEL system will feel an affinity and inter‐relatedness to the soil, water, air, heat, light, microbes, plants, animals and to other humans. which they walk, a flowering plant etc. They will be part of the web of ecological web in which every component in the Nature is inter‐related to each other.

Conclusion

� These eighteen “Laws of Nature” are enunciated a�er considering many aspects of human and environmental existence and development on earth. Yet they will generate a lot of heat and dust in the discussion and debate, as people all have their own ideas about environment management. Yet a�er all the heat and dust raised some consensus will hopefully emerge. It may be too late for that to happen; but it is be�er to be late than never.

Dr. K. T. Chandy He is recipient of na�onal & interna�onal award for the outstanding work in above

men�oned field. He is on the Editorial Board of

Krishi Jagran Media Group.)

www.krishijagran.com

JAN 2015 | AGRICULTURE WORLD | Issue-1 08

charged hedonis�c approach will only degenerate the human mind and a popula�on with degenerated mind is a dead weight on the eco‐system. God set man as the master and ruler of the earth and everything in it. If the master and ruler himself is sick and disoriented how can a healthy eco‐system be created and maintained?

Food and sex are interrelated in such a way that life is impossible without either of them. Food is for preserva�on of life while sex is for preserva�on of humanity. Both are so sacred in human life that engaging in one or the other is a holy act. Promiscuous behavior in any of these basic human needs is highly harmful to humanity and consequently to environment. This is a more serious issue than human morality.

15th Law: In terms of popula�on na�ons should maintain the carrying capacity of the naturally available cul�vable or produc�ve land area or the renewable income genera�ng

resources.

Carrying capacity per unit area of land was originally defined as the average number of ca�le heads that can be maintained on a given piece of grazing land. The same principle should be applied in the case of human beings in the case food and other consumable items. The available land area in the nature cannot support endless number of people on the earth. This problem is becoming crucial at a �me when the popula�on in certain countries is increasing beyond its capacity to produce enough food for them. We also have to recognize that a given land area has limita�ons in producing any food item. Overpopula�on is a dead weight on the environment.

16th Law: Human life has two main aspects: 1) Existence 2) Development. Of these Existence is prior to development. In human life existence without development is meaningless; but development without existence is impossible.

Existence implies both physical and mental; Development also consists in physical as well as mental. World agriculture aims to promote be�er and fuller human life both in existence and development. Ar�cles in World Agriculture aim to promote fuller Existence and Development for all humans in a healthy and congenial environment.

th17 Law: Both human existence and development have to be taken care together.

Human life has two main aspects: 1) Existence 2) Development. of these, Existence is prior to development. In human life, Existence without Development is meaningless; but Development without Existence is impossible.

Existence implies both physical and mental; Development also consists in physical as well as mental. Every one aims to promote be�er and fuller human life both in existence and development. Implemen�ng

Laws of Nature for Sustainable Environment and Agriculture

JAN 2015 | AGRICULTURE WORLD | Issue-1 09

development programmes without ensuring proper existence of each individual or community is like building buildings without proper founda�on. We have educa�onal programmes without solving poverty. How can a child study with a hungry stomach or how can he apply himself to higher educa�on, if his mind is not properly developed due lack of material requirements like balance food, adequate clothes and housing? How many follow a balanced diet? How many know, what is the minimum number of clothes one should have to appear in public without embarrassment? How many know that every adult needs a housing of 100 square feet area? When all these three are fulfilled only, he/she or his/her children will be able to study. Again how many have es�mated the real cost of well balanced food, adequate clothing, housing and educa�on of the children at least up to gradua�on level in a family of six members?. The Indian slogan “Ro�, Kappada, Makkan” (food, clothes and housing) are

necessary for a sustained educa�on up to gradua�on. Only then he can think of ge�ng a produc�ve and profitable enough employment. Only then we can have a sustainable environment and development. This sequences material and nonmaterial requirements for existence and development cannot be bypassed by the developmentalists.

th18 Law: Humans should lead a Peaceful Co‐existence with nature and promote Popular Environmental Agronomic Community Educa�on to Mobilize and to Organize to Develop Environmental Living Systems (PEACE MODELS).

Humans on earth are the end product of the millions of years of evolu�on and are s�ll evolving though an individual human may not realize it. That he is the product of the nature and is governed by the laws of nature in his growth and development is a fact that he has to reckon with. Yet the humans are the masters of the earth and everything in it and yet they are the most vulnerable of all the living beings on the earth. All the major components in the nature such as soil, water, air, light, heat, microbes, plants and animals are to be used by humans judiciously so that the future genera�ons also will have the same things in sufficient quan�ty.

In the PEACE MODEL system, there is a physical and mental aspect which cannot be separated existen�ally though logically we can make dis�nc�ons and defini�ons. The physical aspect consists in adhering with the above men�oned commandments of the Nature whether one is involved directly or indirectly in the Nature. The mental or spiritual aspect of the PEACE MODEL is a sense of affinity, unity, are though at his disposal he should not and cannot use them as he likes. He should preserve them for the future genera�ons. It is also a convic�on that at the ul�mate level there is a oneness and inter‐rela�onship between all the things in the Nature. This mental affinity is not without physical basis. At the ul�mate elemental level all the

things in this world are made up of the same ma�er but different in structure, composi�on and func�ons as we find in the microbes, plants, animals and humans. Everything comes from the earth including the atmosphere and everything goes back to the soil or to the earth. It is amazing how different are each and every microbe, plant, animal and human on earth and yet they are composed basically of the same material.

Beyond the physical we feel an affinity towards plants, animals and other human which we can clearly experience. How an animal will respond to a human and how even a plant responds to a human being are facts experimentally proved. How each and every one of them contribute to the life of each human being on earth is an awareness every human should cul�vate and cherish. People who live in PEACE MODEL system will feel an affinity and inter‐relatedness to the soil, water, air, heat, light, microbes, plants, animals and to other humans. which they walk, a flowering plant etc. They will be part of the web of ecological web in which every component in the Nature is inter‐related to each other.

Conclusion

� These eighteen “Laws of Nature” are enunciated a�er considering many aspects of human and environmental existence and development on earth. Yet they will generate a lot of heat and dust in the discussion and debate, as people all have their own ideas about environment management. Yet a�er all the heat and dust raised some consensus will hopefully emerge. It may be too late for that to happen; but it is be�er to be late than never.

Dr. K. T. Chandy He is recipient of na�onal & interna�onal award for the outstanding work in above

men�oned field. He is on the Editorial Board of

Krishi Jagran Media Group.)

www.krishijagran.com

Because your farming is your life

Just call and see...

is toll free !

UPL Adarsh Kishan Centre at your service

In formally organised seminars of Indian Associa�ons and

Confedera�ons, corporate barons pronounce that they need non‐interference by establishment for stability of their business. But at the same �me they woo the chief guests –who are generally either Chief Ministers or Ministers or Secretaries to the GOI‐‐ to process policy formula�ons those benefit them in short term but diminish domes�c and global compe��on. Doing business in monopoly is the easiest way out. State interven�on should be the rarest of the rare cases but not a rule of generalised collec�ve lobbying –as is being adopted for the last 67 years in collusion between the authori�es and the businesses. Let it be understood that whenever Governments all over the word indulge in so called reforms, they are always skewed.

Let us set aside the case of PDS (Public Distribu�on System) and MSP (Minimum Support Price) regime for the �me being where macro policy correc�on is required for the decisions taken and implemented for the last 50 years.

Na�onal Food Security Act (NFSA) is again in a state of hiberna�on and needs another dose of state sponsored reform, which Modi Government

appears to have ini�ated silently. Yet, there are umpteen ma�ers where the producers and industry invite government to intervene.

Sugar

At the insistence of the industry, sugar trade was deregulated by UPA Government in April 2013. But then half‐ baked policy on sugar cane pricing has created more confusion than reform. Why fixing sugarcane price on pan India basis was le� out? The woes of farmers' arrears are now spoken about more than before.

Raw sugar export‐centric corporates want WTO non‐compliant subsidy of about $53 pmt which has been a switch on and off affair. Introspec�vely industry would have felt that sugar trade in controlled regime was func�oning be�er than in decontrolled mechanism.

Is sugar and allied business really a loss making proposi�on? If so, the produc�on should have declined by 30%‐40%. But sugar produc�on seems to increase from 24 million tons (mts) to 26 million mts and carry in stocks are unchanged to 7.5 million tons while consump�on is 22 million tons and exports of 1.8 mts. Has the recovery from sugar cane gone up or the by‐products are suppor�ng the

profitability? Will the proposed 70:30 formula of pricing sugarcane will be transparent and fair for all? Surprisingly Banks are s�ll suppor�ng the hugely loss making industry?? Why?? Can banks recover recurring losses by fresh funding?? Why farmers are not demonstra�ng on streets, if there is evidence of huge cane arrears. There are many unanswered ques�ons.

Crude oil prices are down by 50% and further fall is not ruled out. More sugar will be produced by Brazil than ethanol, thereby pushing NY sugar even below 14c/lb. Pressures to import will mount and exports will be minimal. How the emerging challenge will be embraced? Is hike in import duty the only way out? Or sugarcane price adjustments, higher recoveries or be�er technology are the answer?

Sugar industry in fact again “desires” Government interven�on despite their “vocalism” that the administra�on should let them func�on independently. The generally accepted no�on is that when an industry is making profitsit perhaps believes that it is their ingenuity while establishment has nothing to do with it. At the �me when markets are non‐ suppor�ve, it blames the Government for the mess up and seeks bail out/incen�ves in the name of farmers

Unshackle the Agro-Business from short term quick fixes

Unshackle the Agro-Business from short term quick fixes

Unshackle the Agro-Business from short term quick fixes

JAN 2015 | AGRICULTURE WORLD | Issue-1 11

Because your farming is your life

Just call and see...

is toll free !

UPL Adarsh Kishan Centre at your service

In formally organised seminars of Indian Associa�ons and

Confedera�ons, corporate barons pronounce that they need non‐interference by establishment for stability of their business. But at the same �me they woo the chief guests –who are generally either Chief Ministers or Ministers or Secretaries to the GOI‐‐ to process policy formula�ons those benefit them in short term but diminish domes�c and global compe��on. Doing business in monopoly is the easiest way out. State interven�on should be the rarest of the rare cases but not a rule of generalised collec�ve lobbying –as is being adopted for the last 67 years in collusion between the authori�es and the businesses. Let it be understood that whenever Governments all over the word indulge in so called reforms, they are always skewed.

Let us set aside the case of PDS (Public Distribu�on System) and MSP (Minimum Support Price) regime for the �me being where macro policy correc�on is required for the decisions taken and implemented for the last 50 years.

Na�onal Food Security Act (NFSA) is again in a state of hiberna�on and needs another dose of state sponsored reform, which Modi Government

appears to have ini�ated silently. Yet, there are umpteen ma�ers where the producers and industry invite government to intervene.

Sugar

At the insistence of the industry, sugar trade was deregulated by UPA Government in April 2013. But then half‐ baked policy on sugar cane pricing has created more confusion than reform. Why fixing sugarcane price on pan India basis was le� out? The woes of farmers' arrears are now spoken about more than before.

Raw sugar export‐centric corporates want WTO non‐compliant subsidy of about $53 pmt which has been a switch on and off affair. Introspec�vely industry would have felt that sugar trade in controlled regime was func�oning be�er than in decontrolled mechanism.

Is sugar and allied business really a loss making proposi�on? If so, the produc�on should have declined by 30%‐40%. But sugar produc�on seems to increase from 24 million tons (mts) to 26 million mts and carry in stocks are unchanged to 7.5 million tons while consump�on is 22 million tons and exports of 1.8 mts. Has the recovery from sugar cane gone up or the by‐products are suppor�ng the

profitability? Will the proposed 70:30 formula of pricing sugarcane will be transparent and fair for all? Surprisingly Banks are s�ll suppor�ng the hugely loss making industry?? Why?? Can banks recover recurring losses by fresh funding?? Why farmers are not demonstra�ng on streets, if there is evidence of huge cane arrears. There are many unanswered ques�ons.

Crude oil prices are down by 50% and further fall is not ruled out. More sugar will be produced by Brazil than ethanol, thereby pushing NY sugar even below 14c/lb. Pressures to import will mount and exports will be minimal. How the emerging challenge will be embraced? Is hike in import duty the only way out? Or sugarcane price adjustments, higher recoveries or be�er technology are the answer?

Sugar industry in fact again “desires” Government interven�on despite their “vocalism” that the administra�on should let them func�on independently. The generally accepted no�on is that when an industry is making profitsit perhaps believes that it is their ingenuity while establishment has nothing to do with it. At the �me when markets are non‐ suppor�ve, it blames the Government for the mess up and seeks bail out/incen�ves in the name of farmers

Unshackle the Agro-Business from short term quick fixes

Unshackle the Agro-Business from short term quick fixes

Unshackle the Agro-Business from short term quick fixes

JAN 2015 | AGRICULTURE WORLD | Issue-1 11

or workers. How can profits be private and losses public!!

Rice

Rice produc�on is also recognised as an industry because it is milled out of the paddy. Out of about 105 mts of Rice milled annually, 95 mts is Non‐Basma� Rice (NBR) ‐‐ where Government acquisi�on is 30 mts, private market is 60 mts while balance 10 mts is Basma� rice. Government determines the MSP of NBR paddy and consequently there is some vague correla�on of NBR rice cost with market values.

By and large rice trade has been opera�ng freely except for the period 2007‐11 when Commerce Ministry no�fied, first restric�ons and then prohibi�on, in export of NBR—not because the rice was in short supply or due to domes�c infla�on but it acted under misconceived no�on that wheat import and produc�on may not suffice. It was a total mess up. Large official and domes�c NBR stocks were built up. In addi�on to genuine Basma� rice export, significant tonnage of NBR was also exported as Basma� rice by over invoicing, whose exact volume will always remain unknown. The official records merely reflected 1‐1.5 million tons of Basma� Rice. This encouraged parallel trade in hard currency too.

During those four years, officialdom failed to realize the suppressed poten�al of Indian NBR export which required no government assistance or interven�on. Effec�ve September 2011, when export of NBR was re‐permi�ed, India a�ained status of world largest rice exporter for 2012‐13‐14 with annual shipments of 10‐11 million tons. This sterling success isalso a�ributed to Pusa hybrid varie�es 1121 in Basma� segment.

In NBR segment, PR11,1001, IR64, IR32, Sona Masoori, Ponna, Parboiled and 100% broken rice varie�es have been widely accepted abroad. All this is possible due to be�er technologies applied by the agricultural research ins�tu�ons and

produc�on hovers at 11‐12 million tons in the best years. GM soy yields about 3mt/ha. Applica�on of the latest technology is the only viable strategy where we can triple our output and cut down cost of oil produc�on. If GM crops are environmentally safe for US/Brazil/Argen�na and if China is abundantly using them, why our policymakers cannot accelerate the process of their introduc�on?

But both the Government and industry do not appear to be keen in enhanced produc�vity of soybean through GM cropping; neither import of GM beans have been asked for by the champions of the industry from the policymakers. Both are content in short term solu�ons and not high produc�vity at low cost.

The above three issues exemplify the following‐‐‐ two major industries‐‐ sugar and edible oil, who keep on pleading with Government virtually every year to intervene will always remain on crutches for their survival. Both trade and the Government either due to poli�cal populism or for the short term reliefs ignore the widest canvas of long term reform. These sectors need a wider vision for aggressive development rather than quick fix measures.

Look at rice industry of similar linkages with farmers. They have grown with deep penetra�on both in domes�c and interna�onal markets, even where there are no futures to hedge.

Tejinder Narang

Indian rice millers for sor�ng and sortexing –ensuring uniformity in looks, quality and consumer packaging. The only discre�on that Indian rice trade enjoys is to blend various varie�es with the consent of the buyers with which they can adjust their profitability.

Government has stayed away in all aspects of rice trade except for the PDS procurement. The freedom to buy and sell and export by the private players is the hall mark of success of the rice trade. Neither the rice industry has a strong lobby to influence Government policies which is a blessing in disguise.

Edible oil

Solvent Extractors Associa�on (SEA) and Soybean Oil Processor Associa�ons (SOPA) have lobbied with Government to raise custom duty on imported crude and refined oil to offset steep fall in world palm oil and soy oil prices. Recently (24.12.2014) the Government acquiesced to their demand by hiking the duty by addi�onal 5%. Surely this will benefit the industry more than the farmers. But it will be pro infla�on and hit the consumer.

World soy prices are flexible (can withstand high vola�lity) because of high yields a�ained through hybrid and GMO technologies in USA and South America to which India largely remains insulated. For example India has a soybean crushing capacity of 80000 mt/ day and that requires 24 million tons soybeans annually (300 working days) while our current

ECONOMIC & POLITICAL SIGNIFICANCE OFINDIAN SEED INDUSTRYARE WE READY TO PLAY THE BIGGER GAME?

Economic & Political Significance of Indian Seed Industry

ECONOMIC & POLITICAL SIGNIFICANCE OFINDIAN SEED INDUSTRYARE WE READY TO PLAY THE BIGGER GAME?

There can be no argument about the crucial importance of food

security for any society and na�on. Food is a very strategic issue since ages. In changing geo‐poli�cal condi�ons in the world control of food and fuel supplies is of strategic and poli�cal significance.

Why food security is crucial for na�onal economic & foreign policy?

High voltage and aggressive nego�a�ons and debates on Agreement on Agriculture at WTO mee�ngs are clear examples that food security and bio‐economy are non‐nego�able because no country weather small or big world like to compromise on food security.

Any country without food security cannot have independent economic and foreign policy. It is well known fact that any country who is offering food and fuel to other country to stabilize the economy for its existence will try to influence the policies of the receiving country in their favor. Nothing is free in today's world. Strategically, food is also weapon. The collapse of USSR and much economy

in the past was due to shortage of food. Civil wars and social unrest were due to excessive food infla�on and shortage of food. There is conscious a�empt by major global poli�cal power to capture or influence the food security of other na�ons to enhance their poli�cal and strategic reach.

Tools used to influence food security around the world:

In order to control or influence the food security of other country, there are many ways by which this can be done. The most powerful and sensi�ve too is by controlling the factors of produc�on and also influencing their viability or availability.

The major factors of produc�on in agriculture are:1. Soil2. Seeds3. Water4. Agro‐chemicals5. Climate 6. Labor7. Equipment and machines8. Fuel

Out of these major factors of product, the few can be controlled by trade laws and some other can be influenced by social and environmental laws.

Na�onal Food Security and Trade Laws:

Inputs like seeds, agro‐chemicals, equipment and fuel are tradable products. There is an a�empt to control or influence the availability, quality and cost of these inputs in one way or the other.

Tariff and non‐tariff measures are used to influence the supply and cost of these products in the world market.

There are various agreements under WTO which are used to influence these aspects in domes�c policies of various countries. Some of the important agreements are:

1. Agreement of Agriculture2. Agreement on Trade related

Intellectual property rights3. Agreement on Technical Barriers

to Trade4. Agreement on Sanitary and Phyto‐

sanitary Measures5. Agreement on Trade facilita�on

Unshackle the Agro-Business from short term quick fixes

JAN 2015 | AGRICULTURE WORLD | Issue-1 12 JAN 2015 | AGRICULTURE WORLD | Issue-1 13

or workers. How can profits be private and losses public!!

Rice

Rice produc�on is also recognised as an industry because it is milled out of the paddy. Out of about 105 mts of Rice milled annually, 95 mts is Non‐Basma� Rice (NBR) ‐‐ where Government acquisi�on is 30 mts, private market is 60 mts while balance 10 mts is Basma� rice. Government determines the MSP of NBR paddy and consequently there is some vague correla�on of NBR rice cost with market values.

By and large rice trade has been opera�ng freely except for the period 2007‐11 when Commerce Ministry no�fied, first restric�ons and then prohibi�on, in export of NBR—not because the rice was in short supply or due to domes�c infla�on but it acted under misconceived no�on that wheat import and produc�on may not suffice. It was a total mess up. Large official and domes�c NBR stocks were built up. In addi�on to genuine Basma� rice export, significant tonnage of NBR was also exported as Basma� rice by over invoicing, whose exact volume will always remain unknown. The official records merely reflected 1‐1.5 million tons of Basma� Rice. This encouraged parallel trade in hard currency too.

During those four years, officialdom failed to realize the suppressed poten�al of Indian NBR export which required no government assistance or interven�on. Effec�ve September 2011, when export of NBR was re‐permi�ed, India a�ained status of world largest rice exporter for 2012‐13‐14 with annual shipments of 10‐11 million tons. This sterling success isalso a�ributed to Pusa hybrid varie�es 1121 in Basma� segment.

In NBR segment, PR11,1001, IR64, IR32, Sona Masoori, Ponna, Parboiled and 100% broken rice varie�es have been widely accepted abroad. All this is possible due to be�er technologies applied by the agricultural research ins�tu�ons and

produc�on hovers at 11‐12 million tons in the best years. GM soy yields about 3mt/ha. Applica�on of the latest technology is the only viable strategy where we can triple our output and cut down cost of oil produc�on. If GM crops are environmentally safe for US/Brazil/Argen�na and if China is abundantly using them, why our policymakers cannot accelerate the process of their introduc�on?

But both the Government and industry do not appear to be keen in enhanced produc�vity of soybean through GM cropping; neither import of GM beans have been asked for by the champions of the industry from the policymakers. Both are content in short term solu�ons and not high produc�vity at low cost.

The above three issues exemplify the following‐‐‐ two major industries‐‐ sugar and edible oil, who keep on pleading with Government virtually every year to intervene will always remain on crutches for their survival. Both trade and the Government either due to poli�cal populism or for the short term reliefs ignore the widest canvas of long term reform. These sectors need a wider vision for aggressive development rather than quick fix measures.

Look at rice industry of similar linkages with farmers. They have grown with deep penetra�on both in domes�c and interna�onal markets, even where there are no futures to hedge.

Tejinder Narang

Indian rice millers for sor�ng and sortexing –ensuring uniformity in looks, quality and consumer packaging. The only discre�on that Indian rice trade enjoys is to blend various varie�es with the consent of the buyers with which they can adjust their profitability.

Government has stayed away in all aspects of rice trade except for the PDS procurement. The freedom to buy and sell and export by the private players is the hall mark of success of the rice trade. Neither the rice industry has a strong lobby to influence Government policies which is a blessing in disguise.

Edible oil

Solvent Extractors Associa�on (SEA) and Soybean Oil Processor Associa�ons (SOPA) have lobbied with Government to raise custom duty on imported crude and refined oil to offset steep fall in world palm oil and soy oil prices. Recently (24.12.2014) the Government acquiesced to their demand by hiking the duty by addi�onal 5%. Surely this will benefit the industry more than the farmers. But it will be pro infla�on and hit the consumer.

World soy prices are flexible (can withstand high vola�lity) because of high yields a�ained through hybrid and GMO technologies in USA and South America to which India largely remains insulated. For example India has a soybean crushing capacity of 80000 mt/ day and that requires 24 million tons soybeans annually (300 working days) while our current

ECONOMIC & POLITICAL SIGNIFICANCE OFINDIAN SEED INDUSTRYARE WE READY TO PLAY THE BIGGER GAME?

Economic & Political Significance of Indian Seed Industry

ECONOMIC & POLITICAL SIGNIFICANCE OFINDIAN SEED INDUSTRYARE WE READY TO PLAY THE BIGGER GAME?

There can be no argument about the crucial importance of food

security for any society and na�on. Food is a very strategic issue since ages. In changing geo‐poli�cal condi�ons in the world control of food and fuel supplies is of strategic and poli�cal significance.

Why food security is crucial for na�onal economic & foreign policy?

High voltage and aggressive nego�a�ons and debates on Agreement on Agriculture at WTO mee�ngs are clear examples that food security and bio‐economy are non‐nego�able because no country weather small or big world like to compromise on food security.

Any country without food security cannot have independent economic and foreign policy. It is well known fact that any country who is offering food and fuel to other country to stabilize the economy for its existence will try to influence the policies of the receiving country in their favor. Nothing is free in today's world. Strategically, food is also weapon. The collapse of USSR and much economy

in the past was due to shortage of food. Civil wars and social unrest were due to excessive food infla�on and shortage of food. There is conscious a�empt by major global poli�cal power to capture or influence the food security of other na�ons to enhance their poli�cal and strategic reach.

Tools used to influence food security around the world:

In order to control or influence the food security of other country, there are many ways by which this can be done. The most powerful and sensi�ve too is by controlling the factors of produc�on and also influencing their viability or availability.

The major factors of produc�on in agriculture are:1. Soil2. Seeds3. Water4. Agro‐chemicals5. Climate 6. Labor7. Equipment and machines8. Fuel

Out of these major factors of product, the few can be controlled by trade laws and some other can be influenced by social and environmental laws.

Na�onal Food Security and Trade Laws:

Inputs like seeds, agro‐chemicals, equipment and fuel are tradable products. There is an a�empt to control or influence the availability, quality and cost of these inputs in one way or the other.

Tariff and non‐tariff measures are used to influence the supply and cost of these products in the world market.

There are various agreements under WTO which are used to influence these aspects in domes�c policies of various countries. Some of the important agreements are:

1. Agreement of Agriculture2. Agreement on Trade related

Intellectual property rights3. Agreement on Technical Barriers

to Trade4. Agreement on Sanitary and Phyto‐

sanitary Measures5. Agreement on Trade facilita�on

Unshackle the Agro-Business from short term quick fixes

JAN 2015 | AGRICULTURE WORLD | Issue-1 12 JAN 2015 | AGRICULTURE WORLD | Issue-1 13

6. Agreement on Procurement

In this ar�cle let me discuss about just one input i.e. Seeds:

Industry Seed Industry: Time for Strategic Thinking

As we all know seed is very vital input for any crop. In today's world, there is serious a�empt by all the governments to control the source of natural resources in one way or the other whether it is energy sources, mineral source or gene�c sources. In this fight, there is no considera�on who is actually the original owner of these vital resources. People, those who have imperialis�c mindset, s�ll have tendency to garb what is available at whatever cost –fair and unfair is not a criteria. Star�ng from Gulf War to trade war under WTO, one thing is very clear, the fi�est will survive. There is no ques�on that any country will compromise and will allow others to take foothold in their strategic objec�ve in the game of food security and energy security.

Indian Seeds Industry is Part of the Chess Game under WTO

Every Poli�cian and business leaders, irrespec�ve of his or her reach and size, understands the role of food and fuel in any society. The easiest way to influence any poli�cal and economic decisions of any country is by influencing or controlling food and fuel supply.

It is not surprising to note that even a�er signing WTO agreement and also advoca�ng fair and transparent trade, none of leading industrial countries and the world powers are willing to compromise on agriculture and food security. Not a single developed country is willing to reduce the subsidies to agriculture sector; none of them is willing to relax the rules by which their food society is compromised. Many countries treat seed as a strategic sector and even don't allow more than 49% FDI in seed sector.

Is seed sector ready to play a bigger role in Indian's food security?

The source of food is seed. The best way to control food security is

control the seed supply of that country. Seed is a major mul�plier factor in food security. If this is right, in this case, it is very important for us to understand the role of seed sector not just a trading or commercial ac�vity but as sector which is of strategic significance for any country.

It is high �me when leaders of seed industry and poli�cal leaders should sit together and study the seed policies from all major countries of the world and understand the reason why they have taken certain ac�on and why?

It is also important to understand and read between the lines why certain countries are very rigid in their agriculture policies?

If certain countries have extended any concession in certain sectors of agriculture, in that case please read what is the impact of the same on long term food security of the country and on the seed sector of that country.

Why any country should make India food secure?

No country in the world is keen to make India food and energy secure. It is not in their trading, poli�cal and strategic interest. India is a huge country with 1250 million people, with very important strategic loca�on. They all know, poor produc�vity in agriculture and food insecurity is huge business opportunity for them. Food infla�on in India will ensure that India's economy con�nue to struggle so that India's industrial sector con�nue to suffer. This means compe��on from India in world market can be minimized. This will also limit resource genera�on for government of India and will aggravate poli�cal turmoil and policy paralysis.

Why seed sector will be key for India's economic independence?

We feel very happy when we have surplus produc�on of carbohydrates like wheat, rice and sugar. At the same �me we have failed to address the growing deficit of protein and edible oil which are vital for healthy and produc�ve life.

At the same �me, as a country we

failed to give due important to seed sector in India. The whole focus of seed sector is mainly towards carbohydrates and fibers which are either surplus in India or of industrial use. These products are of limited significance for healthy India. Produc�vity of protein and oil rich crop is of na�onal importance. This degrada�on of pulses and oilseeds supplies is an outcome of con�nuous ignorance of ground realty by keeping short term trading interest alive by compromising long term na�onal interest.

Limi�ng Factor in Improving Produc�vity in India:

· Availability of Seeds

· Availability of Energy

· Poor soil health leading to poor response to fer�lizer and irriga�on

· Growing Bio�c stress

· Degrada�on of gene�c resources

· Destruc�on of crop diversity and promo�on of mono‐culture

Agriculture Policy and Seed industry Leaders must tell the na�on, what their views on the following are:

· What changes in produc�vity and cul�vated areas will be needed to grow the addi�onal food & feed incl. pulses, oilseeds and fodder for securing India's food security.

· Will the iden�fied regions be able to produce addi�onal food to ensure food security?

· Do we have suitable seeds for

these new regions?

· What is the future of small seed companies? Learning from Edible oil sector is vital. Oil sectors wanted decontrol with the assump�on that it will help small companies to grow, but today all small scale industries are suffering and about to close and edible oil industry is depended on imports. What is the future of small seed companies in India?

· Who will control the gene�c resources and seed industry of India? Whoever will control the gene�c resources will decide the future of India's food security?

· Seed is going to be technology driven in coming days, what should be the technology fee and royalty for technology in India. Recently, Commerce and Industry Minister of India said India should have Guidelines for technology feed and royalty payments. Is seed industry ready with the sugges�on?

· NGOs are raising issues against promo�on of monoculture, carteliza�on and stacking traits in seed industries? These concerns are not invalid? What is our response to them?

· What about biodiversity in India? In the last 80 years, globally we have lost more than 92% of biodiversity in crops which are commercial oriented. What is the future of biodiversity in India where seed companies are focusing?

· Large scale imported fresh fruits and vegetables are also bringing

bio‐security threat into India. In poultry industry we have seen how bird flu is impac�ng the sector. What about new diseases in crops and plants. Who is monitoring and controlling entry of exo�c diseases into India.

· Bio‐terrorism and Bio‐security are new dimensions in world policy environment. If we see these dimensions under the WTO regime, countries will play these non‐tariff cards cards to protect their commercial interest. Are we ready to address these issues and protect our country from these threats?

These ques�ons need serious thinking because these ques�ons will decide survival of your business.

You can choose to ignore the facts, but facts remain:

If you will ignore now, you will compromise your business and your existence. Once these things go out of control in large economy like India, it is very difficult to bring back the management and policy control by ignoring vested interest inside and outside India. For example, see the example of edible oil India. Future will tell what the contribu�on of current leadership was.

Sales, marke�ng revenue genera�on and business propor�on are rou�ne job for all business managers to meet day‐to‐day challenges. But, what about future of India's food security? How much �me and energy our poli�cal and business leaders are devo�ng to ensure India's food security?

The way things are happening, I am not comfortable. Are you sure they will make India food secure? Think about it.

If India's food security is not protected, who will protect India's seed sector. If food is not secure, India's economic policy and foreign policy cannot be independent and cannot secure strategic India's interests.

Food will decide who will win this

poli�cal and business war on global stage. Food produc�on related technologies will be used by our adversaries' to win this game. Seed is an important weapon in this whole game.

Let us monitor every month (not every year), how much food we are impor�ng into India and at what price. How much foreign exchange is going out from India? This will help us in monitoring what is happening with our food security.

Today, our food and agriculture based import is worth USD 25 billion, by 2020 it will touch US 100 billion. All the gains from IT exports will be used just to feed India. We will import food to feed human beings; what is about livestock sector? They also need be�er feed to remain produc�ve. High yielding animals need more nutri�on than human beings. By 2020, India will have shortage of feed and fodder worth USD 150 billion.

Yes, I am very worried the things are going. I can see India as a major food impor�ng country and food infla�on and food security will dominate poli�cal agenda in India in years to come.

Future will tell, what was the capability and vision of our present leaders and decision makers.

I wish I am wrong. As a visionary, what is your opinion? Please do let us know.

VIJAY SARDANABio‐economy, Innova�ons &

Food Security ExpertBlog: “Vijay Sardana Online”

email: sardana.vijay@gmail.com

www.krishijagran.comEconomic & Political Significance of Indian Seed Industry

JAN 2015 | AGRICULTURE WORLD | Issue-1 14 JAN 2015 | AGRICULTURE WORLD | Issue-1 15

6. Agreement on Procurement

In this ar�cle let me discuss about just one input i.e. Seeds:

Industry Seed Industry: Time for Strategic Thinking

As we all know seed is very vital input for any crop. In today's world, there is serious a�empt by all the governments to control the source of natural resources in one way or the other whether it is energy sources, mineral source or gene�c sources. In this fight, there is no considera�on who is actually the original owner of these vital resources. People, those who have imperialis�c mindset, s�ll have tendency to garb what is available at whatever cost –fair and unfair is not a criteria. Star�ng from Gulf War to trade war under WTO, one thing is very clear, the fi�est will survive. There is no ques�on that any country will compromise and will allow others to take foothold in their strategic objec�ve in the game of food security and energy security.

Indian Seeds Industry is Part of the Chess Game under WTO

Every Poli�cian and business leaders, irrespec�ve of his or her reach and size, understands the role of food and fuel in any society. The easiest way to influence any poli�cal and economic decisions of any country is by influencing or controlling food and fuel supply.

It is not surprising to note that even a�er signing WTO agreement and also advoca�ng fair and transparent trade, none of leading industrial countries and the world powers are willing to compromise on agriculture and food security. Not a single developed country is willing to reduce the subsidies to agriculture sector; none of them is willing to relax the rules by which their food society is compromised. Many countries treat seed as a strategic sector and even don't allow more than 49% FDI in seed sector.

Is seed sector ready to play a bigger role in Indian's food security?

The source of food is seed. The best way to control food security is

control the seed supply of that country. Seed is a major mul�plier factor in food security. If this is right, in this case, it is very important for us to understand the role of seed sector not just a trading or commercial ac�vity but as sector which is of strategic significance for any country.

It is high �me when leaders of seed industry and poli�cal leaders should sit together and study the seed policies from all major countries of the world and understand the reason why they have taken certain ac�on and why?

It is also important to understand and read between the lines why certain countries are very rigid in their agriculture policies?

If certain countries have extended any concession in certain sectors of agriculture, in that case please read what is the impact of the same on long term food security of the country and on the seed sector of that country.

Why any country should make India food secure?

No country in the world is keen to make India food and energy secure. It is not in their trading, poli�cal and strategic interest. India is a huge country with 1250 million people, with very important strategic loca�on. They all know, poor produc�vity in agriculture and food insecurity is huge business opportunity for them. Food infla�on in India will ensure that India's economy con�nue to struggle so that India's industrial sector con�nue to suffer. This means compe��on from India in world market can be minimized. This will also limit resource genera�on for government of India and will aggravate poli�cal turmoil and policy paralysis.

Why seed sector will be key for India's economic independence?

We feel very happy when we have surplus produc�on of carbohydrates like wheat, rice and sugar. At the same �me we have failed to address the growing deficit of protein and edible oil which are vital for healthy and produc�ve life.

At the same �me, as a country we

failed to give due important to seed sector in India. The whole focus of seed sector is mainly towards carbohydrates and fibers which are either surplus in India or of industrial use. These products are of limited significance for healthy India. Produc�vity of protein and oil rich crop is of na�onal importance. This degrada�on of pulses and oilseeds supplies is an outcome of con�nuous ignorance of ground realty by keeping short term trading interest alive by compromising long term na�onal interest.

Limi�ng Factor in Improving Produc�vity in India:

· Availability of Seeds

· Availability of Energy

· Poor soil health leading to poor response to fer�lizer and irriga�on

· Growing Bio�c stress

· Degrada�on of gene�c resources

· Destruc�on of crop diversity and promo�on of mono‐culture

Agriculture Policy and Seed industry Leaders must tell the na�on, what their views on the following are:

· What changes in produc�vity and cul�vated areas will be needed to grow the addi�onal food & feed incl. pulses, oilseeds and fodder for securing India's food security.

· Will the iden�fied regions be able to produce addi�onal food to ensure food security?

· Do we have suitable seeds for

these new regions?

· What is the future of small seed companies? Learning from Edible oil sector is vital. Oil sectors wanted decontrol with the assump�on that it will help small companies to grow, but today all small scale industries are suffering and about to close and edible oil industry is depended on imports. What is the future of small seed companies in India?

· Who will control the gene�c resources and seed industry of India? Whoever will control the gene�c resources will decide the future of India's food security?

· Seed is going to be technology driven in coming days, what should be the technology fee and royalty for technology in India. Recently, Commerce and Industry Minister of India said India should have Guidelines for technology feed and royalty payments. Is seed industry ready with the sugges�on?

· NGOs are raising issues against promo�on of monoculture, carteliza�on and stacking traits in seed industries? These concerns are not invalid? What is our response to them?

· What about biodiversity in India? In the last 80 years, globally we have lost more than 92% of biodiversity in crops which are commercial oriented. What is the future of biodiversity in India where seed companies are focusing?

· Large scale imported fresh fruits and vegetables are also bringing

bio‐security threat into India. In poultry industry we have seen how bird flu is impac�ng the sector. What about new diseases in crops and plants. Who is monitoring and controlling entry of exo�c diseases into India.

· Bio‐terrorism and Bio‐security are new dimensions in world policy environment. If we see these dimensions under the WTO regime, countries will play these non‐tariff cards cards to protect their commercial interest. Are we ready to address these issues and protect our country from these threats?

These ques�ons need serious thinking because these ques�ons will decide survival of your business.

You can choose to ignore the facts, but facts remain:

If you will ignore now, you will compromise your business and your existence. Once these things go out of control in large economy like India, it is very difficult to bring back the management and policy control by ignoring vested interest inside and outside India. For example, see the example of edible oil India. Future will tell what the contribu�on of current leadership was.

Sales, marke�ng revenue genera�on and business propor�on are rou�ne job for all business managers to meet day‐to‐day challenges. But, what about future of India's food security? How much �me and energy our poli�cal and business leaders are devo�ng to ensure India's food security?

The way things are happening, I am not comfortable. Are you sure they will make India food secure? Think about it.

If India's food security is not protected, who will protect India's seed sector. If food is not secure, India's economic policy and foreign policy cannot be independent and cannot secure strategic India's interests.

Food will decide who will win this

poli�cal and business war on global stage. Food produc�on related technologies will be used by our adversaries' to win this game. Seed is an important weapon in this whole game.

Let us monitor every month (not every year), how much food we are impor�ng into India and at what price. How much foreign exchange is going out from India? This will help us in monitoring what is happening with our food security.

Today, our food and agriculture based import is worth USD 25 billion, by 2020 it will touch US 100 billion. All the gains from IT exports will be used just to feed India. We will import food to feed human beings; what is about livestock sector? They also need be�er feed to remain produc�ve. High yielding animals need more nutri�on than human beings. By 2020, India will have shortage of feed and fodder worth USD 150 billion.

Yes, I am very worried the things are going. I can see India as a major food impor�ng country and food infla�on and food security will dominate poli�cal agenda in India in years to come.

Future will tell, what was the capability and vision of our present leaders and decision makers.

I wish I am wrong. As a visionary, what is your opinion? Please do let us know.

VIJAY SARDANABio‐economy, Innova�ons &

Food Security ExpertBlog: “Vijay Sardana Online”

email: sardana.vijay@gmail.com

www.krishijagran.comEconomic & Political Significance of Indian Seed Industry

JAN 2015 | AGRICULTURE WORLD | Issue-1 14 JAN 2015 | AGRICULTURE WORLD | Issue-1 15

JAN 2015 | AGRICULTURE WORLD | Issue-1 16

The general no�on prevalent among people is that agriculture is

tough and therefore is a man's job.But a lesser known fact is that out of the 52% workforce engaged in Indian agriculture, about 43% are women, involved in various opera�ons like raising seedling, plan�ng, harves�ng, weeding among others across a wide range of crops.This is in fact true of many developing countries. Today, the hand that rocks the cradle not only rules the world but also ploughs the land!

Women have always played a crucial role in farming and associated ac�vi�es. In fact 2011 census has revealed another interes�ng trend. For the first �me since independence, urban popula�ons has outpaced rural because of large scale migra�on. The men have moved to urban areas in search of other employment opportuni�es and the ac�vi�es that men were undertaking in agriculture are now si�ng on women's shoulders.

The society, however, s�ll does not recognize women as farmers and are kept away from decision making on basic resources of land and access to key inputs like crop protec�on products, seeds, credit and most

importantly extension ac�vi�es. The physically exhaus�ng labour involved in agriculture coupled with the responsibility of looking a�er the wellbeing of the family also hampers produc�vity of women. A women's contribu�on to child health and nutri�on is o�en overlooked while looking at various aspects of agriculture.

A fact sheet put out by the NGO Oxfam India has indicated that about 17 crore women work in agriculture and allied ac�vi�es, producing around 60‐80 per cent of our food and 90 per cent of dairy products, but only 13 per cent have property rights. The fact sheet also indicates that while ironically, women work about 3,300 hours in a crop season compared with 1,860 hours logged by men, the image of a farmer is that of a man, a kisan as a farmer is defined not by the work done but by who owns the land. There are numerous social and ins�tu�onal barriers that act as obstacles for empowering women in agriculture. The laws that restrict women's rights to own or inherit land and other produc�ve resources o�en do not allow women to have control over their produce. An important factor limi�ng women empowerment is

inequali�es in land rights. Women s�ll hold less land than men in developing countries and have less security of tenure. O�en when husbands die, their land go back to their family rather than to the wife. This o�en results in exclusion of women in extension services as they are delivered, based on land ownership. Moreover an overwhelming majority of extension workers are male and even if they recognize the need to reach out to women farmers, they are either not able to or are stopped from reaching out for various reasons. A Global Conference on Women in Agriculture organized by Global Forum on Agriculture Research in 2012 had cited that in most instances, women do not have control over their own labour and incomes. Their status in society also results in their inability to play a role in the decision‐making within the household, community, agricultural fraternity or other organiza�ons. The women lack the freedom to express their views or par�cipate in na�onal policy making forums and there are derogatory a�tudes towards women's indigenous knowledge.

The disparity between wages of men and women is appalling,

AGRICULTURENO MORE A MAN'S WORLDAGRICULTURENO MORE A MAN'S WORLD

Agriculture: No More a Man's World

agriculture sector. It is equally important to have agricultural innova�ons that reduce drudgery for women. Concerted efforts need to be made to link women agriculturists to markets. Similarly issues like women's roles in household food security, nutri�on, access to produc�ve household assets, resources, knowledge, policies, services and climate change ‐ related risks and uncertain�es need to be given due a�en�on.

India has taken a lead in ins�tu�onalizing research on women in agriculture by establishing the Directorate of Research on Women in Agriculture (DRWA), a dedicated ins�tu�on within the Indian Council for Agriculture Research (ICAR). In 2010, the Government of India also announced a Women Farmers' Empowerment scheme called the “Mahila Kisan Sasak�karan Pariyojana” to help women farmers gain control over their produc�on resources and access to inputs and services. A number of ini�a�ves are also being undertaken by ICAR for Capacity building of farm women. Training modules on value‐addi�on to tomatoes, fruit preserva�on, vermi‐compost, dairy management, mushroom cul�va�on and produc�on of bio‐fer�lizer have been developed for establishment of micro‐enterprises for economic empowerment of women. For reducing drudgery, improved agricultural tools/technologies suited for women like fer�lizer trolley, manual seed drill, mat nursery, vegetable plucker, face protector, dung collector, fodder chopper, groundnut stripper, groundnut decor�cator, long handle fork, manualmaize sheller, mango harvester, potato picker and revolving stool are being designed. Trainings/ demonstra�ons are also being organized for capacity development of women in agriculture. We need more such innova�ve approaches in public – private partnerships to deliver gender neutral technologies and extension services. There is also a need to look at the social aspects to make women more par�cipatory in the process.

www.krishijagran.com

Dr K C Ravi

(The views expressed are personal. The author is Vice

President, Commercial Acceptance and Public Policy,

South Asia, Syngenta India Limited)

JAN 2015 | AGRICULTURE WORLD | Issue-1 17

according to the sta�s�cs by Na�onal Sample Survey Organisa�on (2011) women farm labourers earn only around Rs 68.94 daily while the men earn around Rs 101.53.

Being a women farmer in India isn't easy at the best of �mes, due to unequal land rights, a lack of training and limited access to affordable credit. Now changing climate pa�erns are making it even harder. Women are in a weaker posi�on when it comes to dealing with the droughts and erra�c rainfall that have cut their yields in recent years – especially as many are marginal farmers with less than 3 acres (1.2 hectares) of land. Rural women are o�en dependent on the natural environment for their livelihood. Maintenance of households and women's livelihoods are, therefore, directly impacted by climate‐related damage to or scarcity of natural resources. Limited rights or access to arable land further limits livelihood op�ons and exacerbates financial strain on women, especially in women‐headed households. Poor women are less able to purchase technology to adapt to climate change due to limited access to credit and agricultural services. Most o�en women agriculturists are deprived from latest watering technology, farm implements, climate‐appropriate seed varie�es and fer�lisers. Women are also excluded from mee�ngs and workshops organised by the local council to inform farmers about new agricultural schemes and train them in innova�ve methods to deal with climate change.

The FAO in its 2010‐11 edi�on of The State of Food and Agriculture report has stated that if women in rural areas had the same access to land, technology, financial services, educa�on and markets as men, agricultural produc�on could be increased and the number of hungry people reduced by 100‐150 million. The report also pointed out the increased yield of 20‐30 per cent could result in raising the agricultural yields in developing countries between 2.5‐ 4 per cent. There is a need to assessing women's empowerment in the

Special focus also needs to be made on ensuring that women have access

Promoting Skill Development in Indian Agriculture A multifaceted holistic

approach by Bayer

JAN 2015 | AGRICULTURE WORLD | Issue-1 18

Agriculture represents India's most

significant sector: accoun�ng for

14% of India's Gross Domes�c Product

(GDP) and employing more than 55%

of the Indian popula�on. The challenge

for Indian agriculture is to achieve

higher produc�vity in a sustainable

manner, despite constraints on

availability of land, irriga�on and

labour. To achieve this, farmers need to

be empowered with new farming

technologies like irriga�on systems

and mechanisa�on, as well as modern

input materials like high yielding seeds

and crop protec�on products to

increase produc�vity. However,

technology alone is not enough, its

applica�on requires a steep increase in

knowledge, training and a proper

advisory system. This is an enormous

target considering India has an

es�mated 120 million farmers…

Bayer Crop Science, a leading

player in the crop sciences business

globally and in India,shares some of its

approaches towards educa�on and

training, capacity building and skill

development ini�a�ves implemented

in the Indian market.

The relevance of farmers' capacity

and skill building

While addressing agricultural

scien�sts and experts at the Indian

Council of Agricultural Research (ICAR)

in July 2014; Indian Prime Minister,

Narendra Modi, advocated a policy of,

"Kamzameen, kamsamay, zyaadaupaj"

(less land, shorter �me, more

produc�vity). "In order to produce

more and earn more, farmers need to

be empowered more. Therefore, we

need to think of how to reach out to

farmers,”stressed Mr. Modi. His

statement holds true in today's

context as it highlights the need for

local agricultural extension services

through farmer trainings and also

u�lizing the advantages of modern

communica�on tools and

technologies.

At Bayer Crop Science, this is done

through a comprehensive set of

capacity building ac�vi�es for farmers,

which are tailor made depending on

crop, target group, educa�onal

backgrounds and the development

stage of agriculture in a par�cular

geography. Bayer's set of capacity

building and training ac�vi�es includes

more than thousands of field

Promoting Skill Development in Indian Agriculture A multifaceted holistic

approach by Bayer

Authored by Joerg Rehbein, Head of Bayer Crop Science, Indian Subcon�nent& Spokesman India, German Agribusiness Alliance (OAV

Joerg Rehbein is the Head of Bayer Crop Science, Indian Subcon�nent; a role he has been in since June 2011. Prior to this, Joerg has held several leadership posi�ons at Bayer over the past 20 years,

where he gained a wide range of experience by managing Bayer's agrochemical business in countries with varied agricultural, distribu�on and farming characteris�cs.

Since September 2013, Joerg is also handling the role of Spokesman India, German Agribusiness Alliance (OAV).

Promoting Skill Development in Indian Agriculture

JAN 2015 | AGRICULTURE WORLD | Issue-1 19

www.krishijagran.com

agronomical prac�ces from “Seed to

Harvest”. Under the program, the

par�cipa�ng farmer's land is divided

into two halves. On one half, Bayer's

Seed & Crop Protec�on solu�ons are

used; and on the other half of the

land, the farmer follows his own

prac�ce. The plot is then used during

the season for regular visits and

trainings with around 30‐50

neighboring farmers. Finally, on

harvest day, the output from the two

halves is compared.

In 2013, Bayer conducted 3,469

Bayer Labhsutra field demonstra�ons

across India for Rice / Paddy, Co�on,

Pulses, selected Vegetables and Fruits.

These demonstra�ons resulted in a

sizeable yield increase, which also

brought 12‐15% incremental profits for

the farmer compared to his current

prac�ce (Source: Internal reports).

Hence, the Bayer Labhsutra ini�a�ve

educates farmers using a very prac�cal

demonstra�ons, on‐farm training

andfield days, workshops, SMS & call

advisory and most importantly: on‐

farm consultancy.

As a producer and supplier of high

quality seeds and crop protec�on

products based on chemical and

biological modes of ac�on, Bayer has

first‐hand exper�se in farming

agronomy, which is shared and

demonstrated through suitable and

advanced crop management prac�ces

and agricultural informa�on. Across

India, Bayer has a network of over

3,000 farm advisors. Bayer's farm level

advisors, also known as “Field Officers”

iden�fy farmers who need support

and provide them with �mely and

relevant advisory to carry out farming

opera�ons in a sustainable, safe and

profitable manner.

For farmers, “Seeing is Believing.”

Therefore, we regularly conduct

farmer field days where Bayer experts

conduct field demonstra�ons to create

awareness on a range of topics such as

GAP (Good Agricultural Prac�ces),

high yielding hybrid seed technology,

Integrated Crop and Pest management

and safe handling of products. Further,

Bayer CropScience provides farmers

addi�onal informa�on and advisory on

soil tes�ng, seeds and weather

forecas�ng.

For farmers, “Seeing is Believing”,

that's why Bayer conducts

demonstra�ons to showcase the yield

difference between farmer's own

prac�ce and the Bayer Labhsutra plots

where Bayer products and solu�ons

are used. On Harvest Days, Bayer's

Field Officers and farmers compare the

quan�ty and assess the quality of Rice

yields.

Ini�a�ves by Bayer Crop Science in

India

In 2013, Bayer CropScience

launched an experien�al marke�ng

ini�a�ve in India, called “Bayer

Labhsutra”the Mantra for Farmer

Prosperity. The ini�a�ve aims to help

farmers achieve be�er returns on

investment by adop�ng modern

‐ Sa�nder Pal Singh, Potato farmer, Killi Village, Jalandhar District, Punjab

Bayer experts distribu�ng the BayerLabhsutra kit to chilli farmers

for all stakeholders in Indian

Agriculture. Hence, leveraging

communica�on technology can be an

important way to address this

challenge. Around 54% of mobile

phone users in India are from rural

areas (Source: India Mobile Landscape

Report 2013). Leveraging this

opportunity, Bayer Crop Science

introduced a na�onal toll free helpline

for Indian farmers in October 2014.

The helpline provides free product‐

specific consultancy, crop related

advice and general informa�on on

integrated crop protec�on solu�ons.

All conversa�ons and queries from the

helpline are recorded and monitored

by Bayer Agri‐Experts to ensure that

correct and quality informa�on is

provided to farmers on a real �me

basis. Farmers are also given the

op�on to request for a Field Officer

visit at their farms, in case the query

cannot be resolved on the phone.

Apart from receiving inbound

calls, the call center reaches out to

farmers registered on Bayer Crop

Science India's database on regular

intervals with relevant

recommenda�ons. India has around

33 recognized languages and

approximately 2,000 dialects.

Therefore, a special emphasis is given

to answering farmers' queries in their

local languages/dialects. This is

achieved by loca�ng call centers in the

heart of rural areas. Bayer does this in

partnership with Rural Shores, a

company specializing in providing

employment to youth in rural areas.

JAN 2015 | AGRICULTURE WORLD | Issue-1 20

Hence, our call centers also teach and

train rural youth in addi�on to

providing qualified service and expert

advice to farmers.

Educa�ng the safe and responsible

use of agrochemicals

In India, there are s�ll major gaps

in safe usage, applica�on techniques

and disposal of agro chemical

containers. Hence, Bayer Crop Science

also carries out various stewardship

and safety educa�on ini�a�ves to

demonstrate responsible ways of

managing crop protec�on products

throughout their product life cycle,

from correct use to disposal. Farmers

are educated on the principles of

Integrated Crop and Pest

Management, like for instance – the

knowledge of pre‐harvest intervals

while using pes�cides close to harvest,

seed treatment and a�er care of

treated seeds etc. Bayer has made

these subjects an integrated part of all

its farmer mee�ngs and field

demonstra�ons.

Crea�ng shared value through

partnerships

Bayer Crop Science is convinced

that partnerships can open up new

ways to sustainably feed the growing

world popula�on. Bayer Crop Science

is therefore leveraging its posi�on as a

global leader in agri‐inputs and

services, to help connect all parts of

The Bayer Solu�ons Store aims to sa�sfy farmers' need for farming knowledge, while offering them the "Right Product with Right Advice"

the food value chain, through its “Food

Chain Partnership”ini�a�ve. In India,

Bayer Crop Science currently runs31

successful partnerships across 140

loca�ons, covering more than 62,000

hectares and benefi�ng 79,000

farmers. A few good examples where

Bayer has been able to drive and teach

new farming technologies include its

grape and potato Food Chain

Partnership projects.

In these projects, Bayer o�en

complements its exper�se by teaming

up with local partners. For example in

2013, Bayer Crop Science joined hands

with India's Na�onal Research Center

for Grapes (NRCG) and Express

Weather, a weather forecas�ng

company, to create a weather advisory

model for grape farmers. This

innova�ve model supports grape

growers with the knowledge of correct

�ming for spraying, in order to achieve

a be�er crop.

In potato, Bayer CropScience has

been working extensively with farmers

under its Food Chain Partnership with

PepsiCo. Under the program, training

workshops are held for vendors and

growers with a focus on pest and

disease management, safe use of crop

protec�on products and applica�on

technologies. This is followed by field

monitoring at the grower level. All

these interven�ons have resulted in

improved yield and higher returns for

the growers and good quality potato

availability for PepsiCo.

Using the power and reach of Public

Private Partnerships

In 2008, Bayer CropScience India

joined hands with the Confedera�on

of Indian Tex�le Industry ‐ Co�on

Development & Research Associa�on

(CITI‐CDRA), Rajasthan Tex�le Mills

Associa�on and the Rajasthan State

Department of Agriculture. The

objec�ve of the partnership was to

make a difference to the lives of small,

marginal, tribal and women co�on

Bayer CropScience's na�onal farmer helpline provides free technical advisory, crop related advice and informa�on on crop protec�on products to farmers across India

JAN 2015 | AGRICULTURE WORLD | Issue-1 21

farmers in south and central

Rajasthan. Over the last six years, the

various farmer educa�on ini�a�ves

executed by the project team and

Bayer experts have led to significant

enhancement in the produc�vity and

income of co�on farmers.

Under this collabora�ve project,

average co�on produc�vity has gone

up by 80‐105% with a return on

investment of 1:2 from the basic level

of 245 kg lint/ hectare in the tribal

Banswara district of Rajasthan. In the

adjoining districts of Bhilwara and

Rajsamand, average co�on

produc�vity went up by 33% with a

return on investment of 1:1 to 1:1.4

from an average basic level of 455 kg

lint/ hectare. In 2012, the project was

extended to four new districts in south

Rajasthan. The project provides good

scope to link the project co�on

farmers and an assurance to key

stakeholders along the co�on value

chain. It is also a good example of

public‐private‐partnership for

sustainable development of small and

marginal co�on farmers.

Conclusion

Indian agriculture is highly

diversified and operates in an

environment faced with many variable

and complex factors influencing the

speed of adop�on of new

technologies. Reaching out to more

than 100 million farmers requires a

mul�faceted approach in knowledge

transfer. Bayer CropScience has

developed a large number of targeted

interven�ons for farmers' educa�on

and advisory. These include its large

number of highly experienced field

staff and Farm Advisors, a strong

network of trade partners and Bayer

Solu�ons Stores, Bayer Lab hsutra on

farm demonstra�ons, a dedicated

Na�onal Help line and Public Private

Partnership projects. Technology and

capacity building together will

supporta further sustainable increase

of agricultural produc�vity, support

the demand for food and improve the

lives of farmers.

A potato farmer under Bayer CropScience's Food Chain Partnership demonstra�ng his healthy produce of potatoes to a Bayer expert

Bayer experts and the CITI‐CDRA team during a visit to the project co�on field in Jodhpur, Rajasthan

Bayer experts and the CITI‐CDRA team during a visit to the project co�on field in Jodhpur, Rajasthan

Promoting Skill Development in Indian Agriculture www.krishijagran.com

Technologies Crucial for SUSTAINABLE AGRICULTURE

JAN 2015 | AGRICULTURE WORLD | Issue-1 22

Agricultural growth in India is a key to economic development in the

country and therefore, farmers' success becomes a major factor to the country's development. Hence, it is all the more important to ensure farmers have the right policies and technologies that enable increased produc�vity and growth.

With limited natural resources, clearly, India needs to produce more sustainably. Agriculture research is seasonal, either kharif or rabi, depending on the crop, and what you're researching for. Research needs the encouragement of regulatory predictability, so a�er research, tes�ng and mee�ng stated protocols, we can offer farmers new technologies.

Policymakers say they want farmers to progress, and our na�on to be self‐sufficient. These objec�ves are shared by private and development sector as well, albeit our routes some�mes create partnerships, some�mes differ.

While farmers in our fellow emerging na�ons Brazil and China

access the latest cu�ng‐edge agri biotechnologies progress for plan�ng and/or import, it has been quite a few years since India approved any new agriculture biotechnology for our farmers.

Over the last 18 months, Brazil and China have approved the world's latest biotechnologies – China approved Drought Tolerant Corn technologies; and a Brazil‐specific Soybean Insect Protec�on Technology was approved in both Brazil and China. Farmers in the US and Sub‐Saharan Africa will access Drought Tolerant Corn seeds while India's farmers have no sight of when, if ever, they will have these choices. Brazil has approved new biotechnologies in double digits in the past five years. The last one approved for Indian farmers was a Bt co�on technology co�on in 2006.

Globally, in‐the‐seed biotechnologies are being cul�vated by farmers globally include soybean, maize, co�on, canola, squash, papaya, alfalfa, sugarbeet, sweet pepper, tomatoes, among others. More than 55 countries globally have granted

regulatory approvals for biotech crops for import for food and feed use and/or plan�ng since 1996 incl. USA, Canada, Australia, Brazil, China, India, Philippines, Mexico, Japan, Korea, the European Union, New Zealand, and others.

While our agricultural produc�on has increased, our popula�on has increased too. However, the amount of land we have to cul�vate crops will not increase. The amount of water we need for these crops will not increase either. Over the next decades, climate change will result in more pressure on farmers to get a good yield, with unpredictability in weather playing havoc with India's historically rainfed

Technologies Crucial for SUSTAINABLE AGRICULTURE

Technologies Crucial for Sustainable Agriculture

JAN 2015 | AGRICULTURE WORLD | Issue-1 23

www.krishijagran.com

technology in agriculture.

India needs to grow more, to ensure that every ci�zen can eat a safe, nutri�ous and affordable meal, and every farmer can prosper with the freedom to access global ag technologies and market opportuni�es as millions of young Indians in informa�on technology (IT). Indian agriculture needs to grow to remain compe��ve in a �ghtening global economy, and to become an exporter of food to other parts the world.

Indian agriculture is poised at the edge of a poten�al revolu�on, one that can take care of the needs of an ever prospering country. We need to understand the needs of our farmers and the poten�al agriculture carries in the days to come.

Improved agriculture technologies, uninterrupted field research and increased choices will enable improving agriculture produc�vity.

Technology has benefi�ed the country in many ways, be it IT, manufacturing or communica�ons. It would be unfair to deny India's farmers the benefits of biotechnology, and it would be unfair to the na�on to prevent its farmlands from prospering more.

Dr. Devraj Arya is Director ‐ Corporate Affairs Opera�ons,

Monsanto India

agricultural system.

Till the 1960s, India's farmers were growing straight varie�es of crops, using manure and other tradi�onal means to enrich the soil. The fruits of their labour, however, fell far short of mee�ng the needs of the country. The introduc�on of high yielding hybrid seeds, advanced technology in the 60s, changed the face of Indian agriculture. With hybrid seeds came the combina�on use of modern fer�lizers and irriga�on techniques to op�mize yields, and India's farmers have not looked back since then.

It is �me our na�on witnessed concerted ac�on for farmers, science, and economic growth. A progressive vision for farmers, food and agriculture, which Centre and State Governments, agriculture universi�es, the private and development sector – all work to deliver.

Farmers are in desperate need for advanced technologies and deserve choices. Wider choices lead to more compe��on and increased innova�on – which benefits farmers most. In any farming system, farmers will need nutrients for plant growth, and some solu�ons to control pest a�acks, manage weeds, manage crops in drought‐like or flood condi�ons. Farmers will choose those that create value on their farm, and in their lives.

The Green Revolu�on was a result of adop�on of various technologies.

If there was ever a ready example of how technology directly translates into improved standards of living for farmers, it would be India's success story in co�on. Since introduc�on of

hybrid Bt co�on seeds in 2002 and farmers choosing to plant them widely since, farmers have turned India into the world's largest producer of co�on. Studies have also documented the effect of increased returns from hybrid Bt co�on seeds on the livelihood status of farmers and landless labourers. On an average 85 per cent farmers and landless labourers invested in be�er quality educa�on for their children, 77 per cent reported intake of high value and nutri�ous food, 70 per cent in recrea�on and social func�ons, 75 per cent on health of their family members and 64 per cent on health of livestock. The improving status of farmers and their contribu�on using farm technologies (seed, irriga�on, mobile, or harves�ng) are what every developing and developed na�on must acknowledge.

It is now �me for agriculture in India to take another leap forward, where biotechnology can provide the right impetus.

The biggest beneficiaries of technologies will be our na�on's farmers. Agriculture makes up only about 13.7% of India's GDP, yet employs about 51% of India's popula�on. The majority of India's poor also reside in the rural areas of the country. One way bring in prosperity is to increase agricultural produc�vity and income. And the way to increase produc�vity is by providing our farmers with state‐o�he‐art

Technologies Crucial for SUSTAINABLE AGRICULTURE

JAN 2015 | AGRICULTURE WORLD | Issue-1 22

Agricultural growth in India is a key to economic development in the

country and therefore, farmers' success becomes a major factor to the country's development. Hence, it is all the more important to ensure farmers have the right policies and technologies that enable increased produc�vity and growth.

With limited natural resources, clearly, India needs to produce more sustainably. Agriculture research is seasonal, either kharif or rabi, depending on the crop, and what you're researching for. Research needs the encouragement of regulatory predictability, so a�er research, tes�ng and mee�ng stated protocols, we can offer farmers new technologies.

Policymakers say they want farmers to progress, and our na�on to be self‐sufficient. These objec�ves are shared by private and development sector as well, albeit our routes some�mes create partnerships, some�mes differ.

While farmers in our fellow emerging na�ons Brazil and China

access the latest cu�ng‐edge agri biotechnologies progress for plan�ng and/or import, it has been quite a few years since India approved any new agriculture biotechnology for our farmers.

Over the last 18 months, Brazil and China have approved the world's latest biotechnologies – China approved Drought Tolerant Corn technologies; and a Brazil‐specific Soybean Insect Protec�on Technology was approved in both Brazil and China. Farmers in the US and Sub‐Saharan Africa will access Drought Tolerant Corn seeds while India's farmers have no sight of when, if ever, they will have these choices. Brazil has approved new biotechnologies in double digits in the past five years. The last one approved for Indian farmers was a Bt co�on technology co�on in 2006.

Globally, in‐the‐seed biotechnologies are being cul�vated by farmers globally include soybean, maize, co�on, canola, squash, papaya, alfalfa, sugarbeet, sweet pepper, tomatoes, among others. More than 55 countries globally have granted

regulatory approvals for biotech crops for import for food and feed use and/or plan�ng since 1996 incl. USA, Canada, Australia, Brazil, China, India, Philippines, Mexico, Japan, Korea, the European Union, New Zealand, and others.

While our agricultural produc�on has increased, our popula�on has increased too. However, the amount of land we have to cul�vate crops will not increase. The amount of water we need for these crops will not increase either. Over the next decades, climate change will result in more pressure on farmers to get a good yield, with unpredictability in weather playing havoc with India's historically rainfed

Technologies Crucial for SUSTAINABLE AGRICULTURE

Technologies Crucial for Sustainable Agriculture

JAN 2015 | AGRICULTURE WORLD | Issue-1 23

www.krishijagran.com

technology in agriculture.

India needs to grow more, to ensure that every ci�zen can eat a safe, nutri�ous and affordable meal, and every farmer can prosper with the freedom to access global ag technologies and market opportuni�es as millions of young Indians in informa�on technology (IT). Indian agriculture needs to grow to remain compe��ve in a �ghtening global economy, and to become an exporter of food to other parts the world.

Indian agriculture is poised at the edge of a poten�al revolu�on, one that can take care of the needs of an ever prospering country. We need to understand the needs of our farmers and the poten�al agriculture carries in the days to come.

Improved agriculture technologies, uninterrupted field research and increased choices will enable improving agriculture produc�vity.

Technology has benefi�ed the country in many ways, be it IT, manufacturing or communica�ons. It would be unfair to deny India's farmers the benefits of biotechnology, and it would be unfair to the na�on to prevent its farmlands from prospering more.

Dr. Devraj Arya is Director ‐ Corporate Affairs Opera�ons,

Monsanto India

agricultural system.

Till the 1960s, India's farmers were growing straight varie�es of crops, using manure and other tradi�onal means to enrich the soil. The fruits of their labour, however, fell far short of mee�ng the needs of the country. The introduc�on of high yielding hybrid seeds, advanced technology in the 60s, changed the face of Indian agriculture. With hybrid seeds came the combina�on use of modern fer�lizers and irriga�on techniques to op�mize yields, and India's farmers have not looked back since then.

It is �me our na�on witnessed concerted ac�on for farmers, science, and economic growth. A progressive vision for farmers, food and agriculture, which Centre and State Governments, agriculture universi�es, the private and development sector – all work to deliver.

Farmers are in desperate need for advanced technologies and deserve choices. Wider choices lead to more compe��on and increased innova�on – which benefits farmers most. In any farming system, farmers will need nutrients for plant growth, and some solu�ons to control pest a�acks, manage weeds, manage crops in drought‐like or flood condi�ons. Farmers will choose those that create value on their farm, and in their lives.

The Green Revolu�on was a result of adop�on of various technologies.

If there was ever a ready example of how technology directly translates into improved standards of living for farmers, it would be India's success story in co�on. Since introduc�on of

hybrid Bt co�on seeds in 2002 and farmers choosing to plant them widely since, farmers have turned India into the world's largest producer of co�on. Studies have also documented the effect of increased returns from hybrid Bt co�on seeds on the livelihood status of farmers and landless labourers. On an average 85 per cent farmers and landless labourers invested in be�er quality educa�on for their children, 77 per cent reported intake of high value and nutri�ous food, 70 per cent in recrea�on and social func�ons, 75 per cent on health of their family members and 64 per cent on health of livestock. The improving status of farmers and their contribu�on using farm technologies (seed, irriga�on, mobile, or harves�ng) are what every developing and developed na�on must acknowledge.

It is now �me for agriculture in India to take another leap forward, where biotechnology can provide the right impetus.

The biggest beneficiaries of technologies will be our na�on's farmers. Agriculture makes up only about 13.7% of India's GDP, yet employs about 51% of India's popula�on. The majority of India's poor also reside in the rural areas of the country. One way bring in prosperity is to increase agricultural produc�vity and income. And the way to increase produc�vity is by providing our farmers with state‐o�he‐art

Agriculture News

The World Bank and the United Na�ons say there won't be enough

food to feed the global popula�on by 2050. Even Some researchers suggest possibility of food scarcity crunch as early as 2030, just 15 years from now. World Bank report shows that by

2050, World needs 50 % more food from present day. Food scarcity is a serious concern for world and it could be a precursor for next world war.

However, many experts say that producing more food is the only solu�on for this crisis, but feeding the

Global War Over Food Global War Over Food

Launch of New Excel Series 6010

(60HP) Tractor by New Holland

New Holland Fiat India, a subsidiary of CNH

Industrial, is a leading manufacturer and

provider of advanced farm mechaniza�on solu�ons.

New Holland has launched the new EXCEL series 6010

(60HP) tractor, which has been designed to provide

excel lent sty l ing , comfort , technology and

produc�vity to Indian farmers. With the launch of the

EXCEL series 6010 model, New Holland Fiat India will

now cater to the demands of progressive farmers

aspiring to higher horse power tractors to increase

their work output. Besides the EXCEL 6010, New

Holland will also launch EXCEL series models in 65 and

75 HP ranges in the country.

huge popula�on of the world is a huge business. Several mul�na�onal food companies such as Kra� (0.21%), ConAgra (0.77%), Cargill, and PepsiCo (0.08%) are heavily involved in food produc�on. Companies like Monsanto (1.28%) the biggest producer of GM‐seeds, promote their high tech products as a effec�ve measure to step up food produc�on.

Many experts accept innova�on like GM‐crops are one of the solu�ons. Apart from this, providing food infrastructure facili�es to poor countries, agriculture programmes such as “people can grow their own food” are some of the measures that can help us to overcome such crisis.

JAN 2015 | AGRICULTURE WORLD | Issue-1 24 JAN 2015 | AGRICULTURE WORLD | Issue-1 25

www.krishijagran.com

Bayer Crop Sciences has taken a major step in the

field of herbicide and opened its Weed Resistance

Competence Centre (WRCC) in Frankfurt, Germany. The

core ac�vi�es of its centre to cover three areas:

understanding weed resistance mechanisms and their

evolu�on in the field; Developing and tes�ng new weed

control strategies; and sharing Bayer Crop Science's

knowledge and weed control solu�ons with en�re value

chain.

Weed Resistance Competence Centre

by Bayer

Novozymes, the Danish biotech company is planning to enter half a billion‐dollar animal probio�cs market.

Novozymes is the world's biggest maker of Enzymes and now wants to take step by increasing investments in animal direct‐fed microbial products, commonly referred as probio�cs.

Monsanto is ready for

next-Generation

Commercial Launch

Monsanto is readying for launching next‐genera�on ™products, namely round up, ready ® 2 Xtend

™Soybeans, Bollgard II® XtendFlex and co�on traits. For acknowledgement of this product, the USDA considered nearly 5,000 comments submi�ed by farmers, academics, scien�fic experts and other key stakeholders.

Agri-portal by KRISHI JAGRAN

Krishi Jagran Media Group has launched its agri‐portal

www.krishijagran.com to support farming communi�es

of the world. It gives online detailed informa�on on

agriculture, post harvest management, livestock, farm

mechaniza�on etc. Krishi Jagran also provides recent

updates on various sectors in agri‐business, agri‐commodity

prices, upcoming events, weather etc.

2015 Declared as International Year of Soils

Food and Agriculture Organiza�on (FAO) has declared December 5th, 2014 as the World Soil Day and 2015 as

the International Year of Soils (IYS). The goal of the IYS is

to raise awareness among the people on the importance

of “Healthy soils for a healthy life”.

Land degrada�on currently affects nearly one‐third of

the earth's land area threatening the capacity to meet the

needs of future genera�ons. FAO es�mates that most of

the soils are having lower soil fer�lity, reduced crop yields,

lesser soil carbon sequestra�on, deforesta�on,

deser�fica�on and rural migra�on bear an adverse impact

on families and small‐holder farmer's lives.

GreenPHABLET, A low-cost combination

phone and tablet

for small-holders

ICRISAT (The Interna�onal Crops Research Ins�tute for the Semi‐Arid Tropics) has recently launched

"GreenPHABLET powered by the GreenSIM". It is a low‐cost combina�on phone and tablet computer customized to improve agricultural success and incomes of developing world.

The GreenPHABLET gives informa�on to be precisely targeted to individual small‐holder farmers. This helps farmers to purchase inputs at lower price, get a be�er price for their produce, and link them to markets.

This device acts like a mobile village knowledge center/common service center, enabling farmers to benefit from contemporary informa�on and communica�on technologies and expanding Internet connec�vity in remote rural regions.

Novozymes Plans to

Animal Probiotics Market

The Interna�onal Eco‐Energy Academy, Baku, Azerbaijan has developed an innova�ve project on renewable

energy at Khinalig village of Guba region (Azerbaijan ). Khinalig village is located 2200 meters above the sea level where sunlight is in abundance, and suitable for a solar energy project. Several sugges�ve direc�ons in agricultural sector, especially for the sustainable development of animal husbandry and fishery were given to villagers of Khinalig.

Khinalig: An Eco-Friendly Village

Agriculture News

The World Bank and the United Na�ons say there won't be enough

food to feed the global popula�on by 2050. Even Some researchers suggest possibility of food scarcity crunch as early as 2030, just 15 years from now. World Bank report shows that by

2050, World needs 50 % more food from present day. Food scarcity is a serious concern for world and it could be a precursor for next world war.

However, many experts say that producing more food is the only solu�on for this crisis, but feeding the

Global War Over Food Global War Over Food

Launch of New Excel Series 6010

(60HP) Tractor by New Holland

New Holland Fiat India, a subsidiary of CNH

Industrial, is a leading manufacturer and

provider of advanced farm mechaniza�on solu�ons.

New Holland has launched the new EXCEL series 6010

(60HP) tractor, which has been designed to provide

excel lent sty l ing , comfort , technology and

produc�vity to Indian farmers. With the launch of the

EXCEL series 6010 model, New Holland Fiat India will

now cater to the demands of progressive farmers

aspiring to higher horse power tractors to increase

their work output. Besides the EXCEL 6010, New

Holland will also launch EXCEL series models in 65 and

75 HP ranges in the country.

huge popula�on of the world is a huge business. Several mul�na�onal food companies such as Kra� (0.21%), ConAgra (0.77%), Cargill, and PepsiCo (0.08%) are heavily involved in food produc�on. Companies like Monsanto (1.28%) the biggest producer of GM‐seeds, promote their high tech products as a effec�ve measure to step up food produc�on.

Many experts accept innova�on like GM‐crops are one of the solu�ons. Apart from this, providing food infrastructure facili�es to poor countries, agriculture programmes such as “people can grow their own food” are some of the measures that can help us to overcome such crisis.

JAN 2015 | AGRICULTURE WORLD | Issue-1 24 JAN 2015 | AGRICULTURE WORLD | Issue-1 25

www.krishijagran.com

Bayer Crop Sciences has taken a major step in the

field of herbicide and opened its Weed Resistance

Competence Centre (WRCC) in Frankfurt, Germany. The

core ac�vi�es of its centre to cover three areas:

understanding weed resistance mechanisms and their

evolu�on in the field; Developing and tes�ng new weed

control strategies; and sharing Bayer Crop Science's

knowledge and weed control solu�ons with en�re value

chain.

Weed Resistance Competence Centre

by Bayer

Novozymes, the Danish biotech company is planning to enter half a billion‐dollar animal probio�cs market.

Novozymes is the world's biggest maker of Enzymes and now wants to take step by increasing investments in animal direct‐fed microbial products, commonly referred as probio�cs.

Monsanto is ready for

next-Generation

Commercial Launch

Monsanto is readying for launching next‐genera�on ™products, namely round up, ready ® 2 Xtend

™Soybeans, Bollgard II® XtendFlex and co�on traits. For acknowledgement of this product, the USDA considered nearly 5,000 comments submi�ed by farmers, academics, scien�fic experts and other key stakeholders.

Agri-portal by KRISHI JAGRAN

Krishi Jagran Media Group has launched its agri‐portal

www.krishijagran.com to support farming communi�es

of the world. It gives online detailed informa�on on

agriculture, post harvest management, livestock, farm

mechaniza�on etc. Krishi Jagran also provides recent

updates on various sectors in agri‐business, agri‐commodity

prices, upcoming events, weather etc.

2015 Declared as International Year of Soils

Food and Agriculture Organiza�on (FAO) has declared December 5th, 2014 as the World Soil Day and 2015 as

the International Year of Soils (IYS). The goal of the IYS is

to raise awareness among the people on the importance

of “Healthy soils for a healthy life”.

Land degrada�on currently affects nearly one‐third of

the earth's land area threatening the capacity to meet the

needs of future genera�ons. FAO es�mates that most of

the soils are having lower soil fer�lity, reduced crop yields,

lesser soil carbon sequestra�on, deforesta�on,

deser�fica�on and rural migra�on bear an adverse impact

on families and small‐holder farmer's lives.

GreenPHABLET, A low-cost combination

phone and tablet

for small-holders

ICRISAT (The Interna�onal Crops Research Ins�tute for the Semi‐Arid Tropics) has recently launched

"GreenPHABLET powered by the GreenSIM". It is a low‐cost combina�on phone and tablet computer customized to improve agricultural success and incomes of developing world.

The GreenPHABLET gives informa�on to be precisely targeted to individual small‐holder farmers. This helps farmers to purchase inputs at lower price, get a be�er price for their produce, and link them to markets.

This device acts like a mobile village knowledge center/common service center, enabling farmers to benefit from contemporary informa�on and communica�on technologies and expanding Internet connec�vity in remote rural regions.

Novozymes Plans to

Animal Probiotics Market

The Interna�onal Eco‐Energy Academy, Baku, Azerbaijan has developed an innova�ve project on renewable

energy at Khinalig village of Guba region (Azerbaijan ). Khinalig village is located 2200 meters above the sea level where sunlight is in abundance, and suitable for a solar energy project. Several sugges�ve direc�ons in agricultural sector, especially for the sustainable development of animal husbandry and fishery were given to villagers of Khinalig.

Khinalig: An Eco-Friendly Village

To Reach Rural India–Advertise in Krishi Jagran and Go Global through Agriculture World

www. kjcommoditynews.com www.krishijagran.com

AGRICULTURE W RLD(Portal for Agri Commodities, Research Reports, Prices & News)

the pulse of global commodity market

www.kjcommoditynews.comwww.kjcommoditynews.com.

n?Zw-J/-;h- feqPh ikroD

The Pulse of Agri-World

www.krishijagran.com

The Pulse of Rural India

KRISHI JAGRAN, INDIA'S NO.1 AGRICULTURE MEDIA GROUP1 Global Language, 4 Indian Languages, 2 Portals–6 Million combined readership

BIHAR

DOLLY SINGH

9953824044

H.P

UTTRAKHAND

U.P.

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CHHATTIS

GARH

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GUJARATJYOTI

SHARMA9891828266

AFSANA MALIK9891899322

HARYANASARITA SINGH

9891899197

RAJASTHAN

SUJA

TA G

AUTA

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MEHAK ALI

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PRATIMA

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JAMMU & KASHMIR

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ALL INDIAP.S. Saini — +91-9891405403Farha Khan — +91-9891724495K.J. Sarayana — +91-9811758683

To Reach Rural India–Advertise in Krishi Jagran and Go Global through Agriculture World

www. kjcommoditynews.com www.krishijagran.com

AGRICULTURE W RLD(Portal for Agri Commodities, Research Reports, Prices & News)

the pulse of global commodity market

www.kjcommoditynews.comwww.kjcommoditynews.com.

n?Zw-J/-;h- feqPh ikroD

The Pulse of Agri-World

www.krishijagran.com

The Pulse of Rural India

KRISHI JAGRAN, INDIA'S NO.1 AGRICULTURE MEDIA GROUP1 Global Language, 4 Indian Languages, 2 Portals–6 Million combined readership

BIHAR

DOLLY SINGH

9953824044

H.P

UTTRAKHAND

U.P.

MAHARASTRA

CHHATTIS

GARH

MANY PRADHAN

9891263263

GUJARATJYOTI

SHARMA9891828266

AFSANA MALIK9891899322

HARYANASARITA SINGH

9891899197

RAJASTHAN

SUJA

TA G

AUTA

M

8588

9954

37

MEHAK ALI

9582957538

M.P.

PRATIMA

9718268833

PRATIBHA JOSHI BHATT9891889588

SARA KHAN

9953720233

PUNJABMEGHA

SHARMA

9891668292

JAMMU & KASHMIR

JHARKHAND

CHUNKI BHUTIA

9891655888

AGRICULTURE WORLD

COMING SOON

n?Zw-J/-;h- feqPh ikroD

SARLA

9999141933

KARNATAKA

MAHARASTRANamita Shrivastava

9999147833

MAHARASTRANamita Shrivastava

9999147833KARNATAKA

RITIKA

9953746033

RITIKA

9953746033

RITIKA

9953746033

ALL INDIAP.S. Saini — +91-9891405403Farha Khan — +91-9891724495K.J. Sarayana — +91-9811758683