AGRICULTURE THOUGHT LEADERSHIP FORUM

CURRENT KEY STAKEHOLDER MAPRED MEAT INDUSTRY FORUM

WHO IS THE RMIF? The Red Meat Industry Forum (RMIF) of South Africa is an umbrella council consisting of 13 nominatedmembers each representing the interests of the most nationally representative sector specificorganizations within the Red Meat Value Chain from the primary producer right the way through to theconsumer.

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1. The Red Meat Industry Forum (RMIF) of South Africa is an umbrella council

2. 13 nominated members each representing the interests of the most nationallyrepresentative sector specific organizations within the Red Meat ValueChain from the primary producer to the consumer.

3. SAFA is one of the 13 nominated members

4. Its key purpose is:a) to represent the Red Meat Industry,b) to negotiate for an enabling regulatory environment,c) to formulate industry policy,d) to facilitate compliance to legislation,e) to identify, appoint and monitor service providers and assist in sourcing

funding to deliver on the mutually agreed essential functions to maintain aviable Red Meat Industry.

Who is the RMIF?

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1. The SA Feedlot Association represents the feedlot industry on all formalstructures where each member’s interests will be established and protected

2. 80% of all beef on the plates of South African consumers comes from feedlots

3. SAFA represents feedlot owners in South Africa, but also has members fromneighbouring countries benefiting from industry information

4. The main purpose of SAFA is to represent the interests of its members to ensurethat they have the ability to do business on a national and international platform

Who is the SAFA?

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• Grew above inflation for the past 10 years

• One of the top 15 contributors towards GDP

• A complex, integrated, dualistic value chain with many linkages; source of income for alarge segment of the population

Over the past decade, meat consumption expanded rapidly as a result of growingincome levels, continued urbanisation, rising living standards and ever increasingdietary diversity

Beef consumption increased by 19%

STRATEGIC POSITIONING – RED MEAT INDUSTRY

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How can it be done?

1. Value chain - participants

2. Collaboration between role-players in the organized agriculturea) Government b) Industry c) Industry representatives - red meat producers / Feedlots / abattoir / hides and skinsd) Agricultural business chambers

3. Collaboration between competitorsa) Recent outbreak of Foot-and-Mouth decease

4. International marketsa) What do we want to sell and to which country?b) What have we done?c) Protecting our own markets

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AdministrationMSMS, RMLA

LiaisonRMIF

ComplianceRMIF

Transformation Demand-led Trade Promotion

Meat Safety & Consumer Confidence

Animal Health, Welfare & Bio-

security

Research & Development

RMRD SA

Demand & Investor LED Industry Strategy

Bio-security and Quality Guarantees securing

Focused Market Access

Sustainable Natural Resource Management &

UtilizationFit-for-Purpose Climate

Change Response

Fit-for-Purpose Technology Enablement-Localisation

-Collaborative Development

Commercialisation of Emerging Stakeholder Value

Chain(Effective Transformation)

Enhance Exports into High Value Target Markets

Increased Production Efficiency to Supply & Grow

Local Demand

Public Private Partnerships Capitalising on Red Meat

Opportunity

Creating Fair Value to all Value Chain Participants

Integrated Supply Chain Programs per Value Chain

To represent the interests of the collective red meat value chain in delivering farm to fork quality red meat and red meat products to the local, national and international consumer

Striving towards sound public-private partnerships and effective liaison

with Government and Industry stakeholders

DIFFERENTIATORS:1. Collective voice of the Red Meat

Industry2. Integrated value chain approach

3. Focussed interventions

Foster and promote the image of Red Meat and Red Meat products Transparent mutually beneficial business relations between industry participants

Encouraging confidence and respect of the Public Ensuring sustainable production and processing practices

Facilitating critical interventions ensuring optimum profitability in the value chain based on free market principles with minimum interference

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