agriculture export promotion council

A Group Presentation by

Gaurav Gupta

GROWTH PROSPECTS AND THRUST AREAS OF INDIAN EXPORTSProf. Alka Maurya

AGRICULTURE AND FOOD SECTOR

APEDA• The Agricultural and Processed Food Products Export Development Authority (APEDA) was

established by the Government of India under the Agricultural and Processed Food Products Export Development Authority Act passed by the Parliament in December, 1985. The Act (2 of 1986) came into effect from 13th February, 1986 The Authority replaced the Processed Food Export Promotion Council (PFEPC).

• The Agricultural and Processed Food Products Export Development Authority (APEDA) come into existence in 1986 to further develop our agricultural commodities and processed foods, and to promote their exports. It’s goods are to maximize foreign exchange earnings through increased agro exports, to provide better income to the farmers through higher unit value realization and to create employment opportunities in rural areas by encouraging value added exports of farm produce.

• APEDA went about achieving these by identifying new markets, providing better support systems to our exporters and manufactures, and introducing new products to the international market.

• No wonder the exports have shown a rising trend. It has increased from Rs 10169 crores in 2001-2002 to Rs. 82480 IN 2011-2012 .APEDA went about achieving these by identifying new markets, providing better support systems to our exporters and manufactures, and introducing new products to the international market.

AGRICULTURE AND FOOD PRODUCTS UNDER APEDA

FRESH FR AND VEG

FRESH ONIONS

WALNUTS

OTHER FRESH VEG

OTHER FRESH FRUITS

FRESH MANGOES

FRESH GRAPES

PROCESSED FR AND VEG

FLORICULTURE AND SEEDS

FLORICULTURE

FRESH FR AND VEG

SEEDS

ANIMAL PRODUCTS

BUFFALO MEAT

SHEEP & GOAT MEAT

POULTRY PRODUCTS

DAIRY PRODUCTS

ANIMAL CASINGS

PROCESS MEAT

NATURAL HONEY

CEREALS

NON BASMATI RICE

BASMATI RICE

OTHER CEREALS

WHEAT

PROCESSED FRUITS AND VEGETABLES 1.Dried and Preserved vegetables2.Mango Pulp3.Other Processed fruits and vegetables4.Pulses5.Groundnuts6.Jaggery and confectionary7.Gaur Gum8.Cocoa Products9.Cereal Preparations10.Alcoholic Beverages11.Miscellaneous Preparations12.Milled Products

PRODUCTS

• Jaggery is unrefined natural sugar that is produced without adding any chemicals

• Casing, sausage casing, or sausage skin is the material that encloses the filling of a sausage

• Natural casings are derived from the intestinal tract of farmed animals, are edible and bear a close resemblance to the original intestine after processing. The outer fat and the inner mucosa lining are removed during processing.

http://en.wikipedia.org/wiki/Sausage

http://en.wikipedia.org/wiki/Edible

OVERVIEW• Agriculture was a major component till the early years

following independence, a shift towards manufactured exports occurred due to the industrialization which took place during that time.

• Non agriculture exports have grown more rapidly than agricultural exports.

• Even Growth of agriculture sector has not been consistent .

• The share of agriculture has fallen more rapidly post trade liberalization, which may, in part be because an important goal of agricultural policy was to achieve self-sufficiency in agriculture and this limited the scope of trade.

Sectoral composition of GDP

Source-CSO

SHARE OF AGRICULTURE IN GDP

2004-05 2005-06 2006-07 2007-08 2008-09 2009-100.0

2.0

4.0

6.0

8.0

10.0

12.0

14.0

16.0

18.0

Agriculture

Agriculture

Source:Min. of Agri

GDP GROWTH COMPARISON

Source:Min. of Agri

%age Agriculture Exports to Total National Exports

1 1990-91

1991-92

1992-93

1993-94

1994-95

1995-96

1996-97

1997-98

1998-99

1999-00

2000-01

2001-02

2002-03

2003-04

2004-05

2005-06

2006-07

2007-08

2008-09

2009-10

2010-11

0

5

10

15

20

25

%age Agriculture Exports to Total National Exports

%age Agriculture Exports to Total National ExportsSource:Min. of Agri

However post Uruguay Round

• However, technological developments and macroeconomic policy reforms (following the Uruguay Round agreement) have contributed to changes in international trade of agriculture.

• Agriculture exports have risen almost 9 folds from 2.3 billion USD(95-96) to 17.938 billion USD(2011-2012).

THE LEADER

• India is the largest producer of milk in the world (121 million tonnes).

• India has the largest buffalo population (105 million).• It is the largest producer of mangoes in the world

(15 million tonnes).• It is also the largest producer of bananas (29 million

tonnes).• It occupies the second position in fruit (74.8 million

tonnes ) and vegetable production (146.5 million tonnes).

PERFORMANCE OF INDUSTRY

AGRICULTURE EXPORT

2006-07 2007-08 2008-09 2009-10 2010-11 2011-12

Total(in BILLION USD)

4.83637 7.87676 7.89133 7.3463 9.593 17.93869

YoY Change 14.047 62.8651240496488

0.184974532675871

-6.906693801931

99

30.582742332875

86.9977066611071

-5.00

5.00

15.00

25.00

35.00

45.00

55.00

65.00

75.00

85.00

Total(in BILLION USD)

YoY Change

5 YEAR AGRICULTURE EXPORTS OF INDIA

VALU

E

Source:APEDA

FLORICULTURE FRESH FRUITS & VEGETABLES

PROCESSED FRUITS AND VEG-

ETABLES

ANIMAL PROD-UCTS

OTHER PRO-CESSED FOODS

CEREALS Grand Total

2009-2010 0.09 0.95 0.66 1.52 1.09 3.04 7.35

2010-2011 0.1 0.87 0.78 2.22 2.25 3.38 9.6

2011-2012 0.14 1 0.94 3.16 6.26 6.45 17.95

1

3

5

7

9

11

13

15

17

Category Year ComparisonEx

port

Val

ue in

bill

ion

USD

Source:APEDA

FLORICULTURE

2009-10 10-11 11-12%change Share in total

Agri exports

PRODUCT Value Value Value Value Share in TotalFLORICULTUREFloriculture 0.06 0.06 0.08 33.3333333 0.445682451Fruit and Vegetable Seeds 0.03 0.04 0.06 50 0.334261838

Total 0.09 0.1 0.14 40 0.77994429

Source:APEDA

VALUE IN BILLION USD

2009-2010 2010-2011 2011-2012

Floriculture 0.06 0.06 0.08

Fruit and Vegetable Seeds 0.03 0.04 0.06

Total 0.09 0.1 0.14

0.01

0.03

0.05

0.07

0.09

0.11

0.13

Floricultureva

lue

in b

illio

n us

d

Source:APEDA

Fresh Fruits and Vegetables

FRESH FRUITS & VEGETABLES 2009-102010-2011 2011-2012

% CHANGE

Share in total

Fresh Onions 0.49 0.39 0.367.69230

77 2.005571031

Other Fresh Vegetables 0.15 0.2 0.27 35 1.504178273

Other Fresh Fruits 0.11 0.11 0.1536.3636

364 0.835654596

Fresh Grapes 0.12 0.09 0.1344.4444

444 0.724233983

Walnuts 0.04 0.04 0.05 25 0.278551532

Fresh Mangoes 0.04 0.04 0.04 0 0.222841226

Total 0.95 0.87 114.9425

2875.57103064

1

Source:APEDA

Fresh Onions Other Fresh Veg-etables

Other Fresh Fruits Fresh Grapes Walnuts Fresh Mangoes Total

2009-2010 0.49 0.15 0.11 0.12 0.04 0.04 0.95

2010-2011 0.39 0.2 0.11 0.09 0.04 0.04 0.87

2011-2012 0.36 0.27 0.15 0.13 0.05 0.04 1

0.05

0.15

0.25

0.35

0.45

0.55

0.65

0.75

0.85

0.95

Fresh Fruits and VegetablesEx

port

Val

ue in

bili

ion

USD

Source:APEDA

PROCESSED FRUITS AND VEGETABLES

PROCESSED FRUITS AND VEGETABLES 09-10 10-11 11-12

% change

Share in total

Other Processed Fruits and Vegetables 0.3 0.3 0.44

46.6666667

2.451253482

Pulses 0.09 0.19 0.2215.789

47371.225626

741Dried and Preserved Vegetables 0.11 0.11 0.15

36.3636364

0.835654596

Mango Pulp 0.16 0.18 0.13

-27.777

7780.724233

983

Total 0.66 0.78 0.9420.512

82055.236768

802

Source:APEDA

Other Processed Fruits and Veg-

etables

Pulses Dried and Pre-served Vegeta-

bles

Mango Pulp Total

2009-2010 0.3 0.09 0.11 0.16 0.66

2010-2011 0.3 0.19 0.11 0.18 0.78

2011-2012 0.44 0.22 0.15 0.13 0.94

0.05

0.15

0.25

0.35

0.45

0.55

0.65

0.75

0.85

0.95

Processed Fruits and VegEx

port

Val

ue in

bill

ion

usd

Source:APEDA

ANIMAL PRODUCTS

ANIMAL PRODUCTS 09-10 10-11 11-12 %changeShare in total

Buffalo Meat 1.16 1.89 2.8651.322751

315.933147

63

Poultry Products 0.08 0.07 0.142.857142

90.5571030

64

Natural Honey 0.03 0.07 0.07 00.3899721

45

Dairy Products 0.08 0.12 0.06 -500.3342618

38

Sheep / Goat Meat 0.16 0.06 0.05-16.6666670.2785515

32

Animal Casings 0.01 0.01 0.01 00.0557103

06

Processed Meat 0 0 0.010.0557103

06Swine Meat 0 0 0

Total 1.52 2.22 3.1642.342342

317.604456

82

Source:APEDA

Buffalo Meat

Poultry Products

Natural Honey

Dairy Products

Sheep / Goat Meat

Animal Casings

Pro-cessed Meat

Swine Meat

Total

2009-2010

1.16 0.08 0.03 0.08 0.16 0.01 0 0 1.52

2010-2011

1.89 0.07 0.07 0.12 0.06 0.01 0 0 2.22

2011-2012

2.86 0.1 0.07 0.06 0.05 0.01 0.01 0 3.16

0.25

0.75

1.25

1.75

2.25

2.75

3.25

Animal ProductsBi

iion

USD

Source:APEDA

OTHER PROCESSED FOODS

OTHER PROCESSED FOODS 09-10 10-11 11-12 %changeShare in total

Guargum 0.24 0.64 3.45439.062

519.220055

71

Ground Nuts 0.3 0.48 1.09127.083

3336.0724233

98

Jaggery and Confectionery 0.05 0.45 0.72 604.0111420

61

Cereal Preparations 0.21 0.27 0.3944.4444

4442.1727019

5

Alcoholic Beverages 0.12 0.18 0.366.6666

6671.6713091

92

Miscellaneous Preparations 0.15 0.2 0.27 351.5041782

73

Cocoa Products 0.02 0.03 0.0433.3333

3330.2228412

26

Total 1.09 2.25 6.26178.222

22234.874651

81

Source:APEDA

Guargum Ground Nuts

Jaggery and Con-

fec-tionery

Cereal Prepara-

tions

Alcoholic Beverages

Miscella-neous

Prepara-tions

Cocoa Products

Total

2009-2010

0.24 0.3 0.05 0.21 0.12 0.15 0.02 1.09

2010-2011

0.64 0.48 0.45 0.27 0.18 0.2 0.03 2.25

2011-2012

3.45 1.09 0.72 0.39 0.3 0.27 0.04 6.26

0.5

1.5

2.5

3.5

4.5

5.5

6.5

Other Processed FoodEx

port

val

ue in

BILL

ION

USD

Source:APEDA

CerealsCEREALS 09-10 10-11 11-12 %change

Share in total

Basmati Rice 2.3 2.49 3.2229.3172

69117.93871

866

Non Basmati Rice 0.08 0.05 1.81 352010.08356

546

Other Cereals 0.63 0.8 1.15 43.756.406685

237

Wheat 0 0 0.211.169916

435

Milled Products 0.03 0.04 0.06 500.334261

838

Total 3.04 3.38 6.4590.8284

02435.93314

763

Grand Total 7.35 9.6 17.9586.9791

667 100

Source:APEDA

Basmati Rice Non Basmati Rice

Other Cereals Wheat Milled Prod-ucts

Total

2009-2010 2.3 0.08 0.63 0 0.03 3.04

2010-2011 2.49 0.05 0.8 0 0.04 3.38

2011-2012 3.22 1.81 1.15 0.21 0.06 6.45

0.5

1.5

2.5

3.5

4.5

5.5

6.5

CerealsBI

LIIO

N U

SD

Source:APEDA

FLORICULTURE1%

FRESH FRUITS & VEG-ETABLES

7%PRO-

CESSED FRUITS

AND VEG5%

ANIMAL PRODUCTS18%

OTHER PROCESSED FOODS33%

CEREALS37%

SHARE IN TOTAL AGRICULTURAL EXPORT BY CATEGORY

Source:APEDA

Value in US$ Billion 2010-11 2011-12 Percentage ChangeWHEAT 0.00015 0.21241 141506.6667NON BASMATI 0.0488 1.79838 3585.204918GUARGUM 0.61998 3.39351 447.3579793GROUNDNUT 0.45958 1.08913 136.9837678SPIRIT & BEVERAGES 0.17891 0.30865 72.51690794PROCESSED FRUITS & JUICES 0.21965 0.34415 56.68108354MEAT & PREPARATIONS 1.89031 2.9276 54.87406827FRUITS / VEGETABLE SEEDS 0.03902 0.05909 51.43516146OTHER CEREALS 0.76972 1.13677 47.68617159MISC PROCESSED ITEMS 0.55449 0.78942 42.3686631PROCESSED VEGETABLES 0.16118 0.21917 35.97840923POULTRY PRODUCTS 0.05985 0.08058 34.63659148BASMATI-RICE 2.39552 3.20549 33.81186548FLORICULTURE PRODUCTS 0.06246 0.07578 21.32564841PULSES 0.18265 0.22113 21.06761566FRESH FRUITS 0.45868 0.525 14.45888201FRESH VEGETABLES 0.53711 0.59969 11.65124462DAIRY PRODUCTS 0.17936 0.12615 -29.66659233

Total 8.81742 17.11210 94.07

Source:APEDA

TOP COMMODITIES BY 8 DIGIT HS CODEProduct 2010-11 2011-12Percentage change(10063020 )Basmati Rice 2.49114 3.22231

29.3508193(13023230 )Guargum treated and pulverised 0.51899 3.02086

482.065165(02023000 )Bovine cuts boneless, frozen 1.86681 2.81102

50.57879484(10063010 )Rice parboiled 0.02136 1.25429

5772.144195(12022010 )Ground-nuts HPS Kernels 0.46803 1.07969

130.6882037(10059000 )Maize (corn), other than seed 0.71713 1.05917

47.69567582(17011190 )Other cane jaggery 0.37579 0.64044

70.42497139(13023220 )Guargum refined split 0.11138 0.40114

260.1544263(07031010 )Onions, fresh/chilled 0.39037 0.35933

-7.951430694(10063090 )Other rice 0.01456 0.34987 2302.953297

Source:APEDA

GUAR-GUM

BAS-MATI-RICE

MEAT & PREPA-

RA-TIONS

NON BAS-MATI

OTHER CEREALS

GROUNDNUT

MISC PRO-

CESSED ITEMS

FRESH VEG-

ETABLES

FRESH FRUITS

PRO-CESSED FRUITS

& JUICES

SPIRIT & BEVER-AGES

PULSES PRO-CESSED

VEG-ETABLES

WHEAT DAIRY PROD-UCTS

POUL-TRY

PROD-UCTS

FLORI-CUL-TURE

PROD-UCTS

FRUITS / VEG-

ETABLE SEEDS

2010-11

0.61998 2.39552 1.89031 0.0488 0.76972 0.45958 0.55449 0.53711 0.45868 0.21965 0.17891 0.18265 0.16118 0.00015 0.17936 0.05985 0.06246 0.03902

2011-12

3.39351 3.20549 2.9276 1.79838 1.13677 1.08913 0.78942 0.59969 0.525 0.34415 0.30865 0.22113 0.21917 0.21241 0.12615 0.08058 0.07578 0.05909

0.25

0.75

1.25

1.75

2.25

2.75

3.25

export of principal commodities(IN BILLION USD)

VALU

E IN

BILL

ION

USD

Source:APEDA

U S A18%

VIETNAM SOC REP8%

U ARAB EMTS8%

SAUDI ARAB

7%INDONESIA5%MALAYSIA

4%IRAN4%

BANGLADESH PR3%

KUWAIT2%

NIGERIA2%

EGYPT A RP2%

OTHERS37%

MAJOR EXPORT DESTINATIONS

2010-11(BILLION

USD)2011-12(BILLION

USD)Percentage Change

CountryName Value ValueValue

U S A .6848 3.00462 338.7588

VIETNAM SOC REP .44038 1.3927 216.2496

U ARAB EMTS 1.03349 1.37653 33.19239

SAUDI ARAB .97069 1.14973 18.44461

INDONESIA .36121 .78735 117.9757

MALAYSIA .59927 .76964 28.42959

IRAN .5075 .71121 40.1399

BANGLADESH PR .38027 .49375 29.84195

KUWAIT .3386 .4012 18.48789

NIGERIA .01219 .39367 3129.45

EGYPT A RP .26563 .36964 39.15597

U K .22391 .34553 54.31647

Source:APEDA

REGIONAL EXPORT Region Name 2010-11((billion USD)) 2011-2012(billion USD) Percentage change

WANA 4.14318 5.63333 35.96633504ASEAN 1.97554 3.61561 83.01882017North America 0.78774 3.21353 307.9429761South Asia 0.94167 1.28971 36.95986917EU_27 0.70474 1.16367 65.12046996West Africa 0.18392 1.1072 502.0008699NE Asia 0.16997 0.5021 195.4050715East Africa 0.14694 0.38144 159.5889479Southern Africa 0.16289 0.32477 99.37994966

CIS Countries 0.15643 0.25977 66.06149716East Asia 0.06784 0.14714 116.8926887Latin America 0.0565 0.13722 142.8672566

Other We Countries 0.0578 0.10303 78.25259516UNSPECIFIED 0.02126 0.02401 12.93508937Central Africa 0.00613 0.02271 270.4730832

CARs Countries 0.00879 0.01579 79.63594994East Europe 0.00231 0.00215 -6.926406926Total 9.59365 17.94318 87.03183877

Source:APEDA

WANA31%

ASEAN20%

North America18%

South Asia7%

EU_276%

West Africa

6%

NE Asia3%

East Africa

2%

Southern Africa2%

CIS Countries1%

East Asia1%

Latin America1%

Other We Countries1%

UNSPECIFIED0%

Central Africa0%

CARs Countries0%

East Europe0%

REGIONAL EXPORT

Source:APEDA

WANA ASEAN North America

South Asia

EU_27 West Africa

NE Asia East Africa

South-ern

Africa

CIS Coun-tries

East Asia

Latin America

Other We

Coun-tries

UN-SPECI-FIED

Central Africa

CARs Coun-tries

East Eu-rope

Total

2010-11

4.14318

1.97554

0.78774

0.94167

0.70474

0.18392

0.16997

0.14694

0.16289

0.15643

0.06784

0.0565 0.0578 0.02126

0.00613

0.00879

0.00231

9.59365

2011-2012

5.63333

3.61561

3.21353

1.28971

1.16367

1.1072 0.5021 0.38144

0.32477

0.25977

0.14714

0.13722

0.10303

0.02401

0.02271

0.01579

0.00215

17.94318

1

3

5

7

9

11

13

15

17

Year comparison

EXPO

RT V

ALUE

IN B

ILLIO

N

Source:APEDA

TOP 5 EXPORT DESTINATIONS FOR EXPORTSFLORICULTUREUNITED STATES (19.51 %)

GERMANY (15.75 %) NETHERLAND (14.82 %)

UNITED KINGDOM (10.56 %)

JAPAN (4.03 %)

FRUIT AND VEGETABLE SEEDSPAKISTAN (25.47 %) BANGLADESH (8.24

%)NETHERLAND (7.38 %)

MALAYSIA (7.19 %)

UNITED STATES (6.92 %)

FRESH ONIONSMALAYSIA (25.74 %) BANGLADESH (22.41

%)UNITED ARAB EMIRATES (12.88 %)

SRI LANKA (10.14 %)

PAKISTAN (6.07 %)

OTHER FRESH VEGETABLESPAKISTAN (30.71 %) UNITED ARAB

EMIRATES (15.99 %)UNITED KINGDOM (8.85 %)

NEPAL (7.41 %) SAUDI ARABIA (6.51 %)

WALNUTSSPAIN (14.44 %) EGYPT ARAB

REPUBLIC (12.21 %)GERMANY (11.80 %) NETHERLAND

(11.42 %)UNITED KINGDOM (9.74 %)

FRESH MANGOESUNITED ARAB EMIRATES (51.19 %)

BANGLADESH (19.35 %)


SAUDI ARABIA (5.58 %)

NEPAL (3.20 %)

FRESH GRAPESNETHERLAND (23.71 %)


UNITED ARAB EMIRATES (10.70 %)


RUSSIA (6.79 %)

OTHER FRESH FRUITSBANGLADESH (33.95 %)



NEPAL (6.30 %) MALAYSIA (3.03 %)

Source:APEDA

DRIED AND PRESERVED VEGETABLESGERMANY (11.32 %) FRANCE (9.85 %) RUSSIA (9.74 %) UNITED STATES

(9.40 %)UNITED KINGDOM (7.61 %)

MANGO PULPSAUDI ARABIA (25.26 %)

NETHERLAND (14.92 %)

YEMEN REPUBLIC (8.17 %)


KUWAIT (5.25 %)

OTHER PROCESSED FRUITS AND VEGETABLESUNITED STATES (22.29 %)


NETHERLAND (8.62 %)



PULSESPAKISTAN (20.49 %) ALGERIA (19.78 %) TURKEY (14.98 %) SRI LANKA (11.00

%)UNITED ARAB EMIRATES (7.60 %)

BUFFALO MEATVIETNAM SOCIAL REPUBLIC (29.48 %)

MALAYSIA (10.23 %) EGYPT ARAB REPUBLIC (8.33 %)


JORDAN (6.40 %)

SHEEP / GOAT MEATSAUDI ARABIA (51.13 %)


QATAR (9.64 %) KUWAIT (5.49 %) OMAN (2.38 %)

POULTRY PRODUCTSOMAN (22.87 %) GERMANY (7.34 %) AFGHANISTAN (7.16

%)INDONESIA (5.72 %)

PAKISTAN (5.62 %)

DAIRY PRODUCTSUNITED ARAB EMIRATES (32.37 %)

NEPAL (12.11 %) SINGAPORE (8.98 %) OMAN (6.14 %) EGYPT ARAB REPUBLIC (5.65 %)

ANIMAL CASINGSSYRIA (13.55 %) LEBANON (10.83 %) ROMANIA (9.70 %) SOUTH AFRICA

(8.95 %)ALBANIA (7.46 %)

PROCESSED MEATMYANMAR (41.50 %) THAILAND (22.80 %) AUSTRALIA (8.62 %) SAUDI ARABIA

(6.70 %)UNITED ARAB EMIRATES (5.92 %)

NATURAL HONEYUNITED STATES (86.30 %)




MOROCCO (1.03 %)

SWINE MEATBHUTAN (34.63 %) SPAIN (14.97 %) VIETNAM SOCIAL

REPUBLIC (14.79 %)MYANMAR (12.04 %)

LITHUANIA (10.04 %)

GROUND NUTSINDONESIA (30.30 %)

VIETNAM SOCIAL REPUBLIC (28.69 %)

MALAYSIA (9.29 %) PHILIPPINES (6.69 %)

CHINA P RP (4.58 %)

GUARGUMUNITED STATES (75.32 %)

CHINA P RP (5.87 %) GERMANY (3.97 %) RUSSIA (1.86 %) AUSTRALIA (1.53 %)

JAGGERY AND CONFECTIONERYUNITED ARAB EMIRATES (14.36 %)

SRI LANKA (11.29 %) BANGLADESH (10.77 %)

MALAYSIA (9.99 %)


COCOA PRODUCTSNETHERLAND (18.57 %)

NEPAL (14.78 %) CHINA P RP (9.30 %) SRI LANKA (8.39 %)

UNITED STATES (8.39 %)

CEREAL PREPARATIONSUNITED STATES (15.21 %)


NEPAL (5.97 %) UNITED ARAB EMIRATES (5.21 %)

BANGLADESH (5.07 %)

ALCOHOLIC BEVERAGESUNITED ARAB EMIRATES (18.98 %)

ANGOLA (15.44 %) GHANA (13.19 %) SINGAPORE (3.95 %)

CAMEROON (3.71 %)

MISCELLANEOUS PREPARATIONSUNITED STATES (15.82 %)



BANGLADESH (4.95 %)

NEPAL (4.89 %)

BASMATI RICEUNITED ARAB EMIRATES (22.22 %)


IRAN (18.40 %) KUWAIT (8.82 %) IRAQ (4.36 %)

NON BASMATI RICENIGERIA (20.49 %) SENEGAL (6.81 %) COTE D IVOIRE (6.43

%)INDONESIA (6.31 %)


WHEATBANGLADESH (41.78 %)


PAKISTAN (6.42 %) AFGHANISTAN (5.79 %)

THAILAND (5.75 %)

OTHER CEREALSINDONESIA (25.40 %)

MALAYSIA (19.41 %) VIETNAM SOCIAL REPUBLIC (18.38 %)


TAIWAN (5.93 %)

MILLED PRODUCTSUNITED STATES (23.04 %)


AUSTRALIA (6.69 %) SOMALIA (5.59 %)


FLORICULTURE

PRODUCT AREA OF CULTIVATION

MAJOR EXPORT

DESTINATION

2010-11

2011-12

VAL. VAL.

Floriculture

Maharashtra, Karnataka, Andhra Pradesh , Haryana, Tamil Nadu

USA, Netherland, UK, Germany, Japan

.06282 .0758

Fruits and Vegetables

Seeds

Maharashtra, Karnataka, Tamil Nadu Uttar Pardesh

Pakistan , Netherland, USA, Bangladesh, Japan.

.03844 .05909

EXPORT - Figures

SOURCE- www.apeda.gov.in

Val. – BL US$ Qty. - Mt.

FRESH FRUITS & VEGETABLES

PRODUCT AREAS OF CULTIVATION

MAJOR EXPORT DESTINATIONS

2010-11

2011-12

VAL. VAL.

Fresh Onions

Gujarat, Uttar Pradesh, Orissa, Karnataka, Bihar

Bangladesh, Malaysia, UAE, Sri Lanka, Pakistan.

.39037 .35933

Walnuts

Jammu & Kashmir, Uttaranchal, Himachal Pradesh

Spain, Netherlands, Egypt Arab Republic, Germany, France.

.03648

.04820

Mango

Andhra Pradesh, Uttar Pradesh, West Bengal, Maharashtra

UAE, UK, Bangladesh, Kuwait, Saudi Arabia

35.77 .04373

GrapesMaharashtra, Andhra Pradesh, Tamil Nadu

Netherlands, UK, Bangladesh, UAE, Belgium.

90.37 .12577


Val. - BL US$ Qty. - Mt.

PROCESSED FOODS & VEGETABLES

PRODUCTAREAS OF

CULTIVATION

MAJOR EXPORT

DESTINATIONS

2010-11

2011-12

VAL. VAL.

Dried and Preserved Vegetables

J&K, Himachal pradesh, Tamil Nadu,

Belgium, USA, Bangladesh, France, Russia.

.1134 .14606

Mango Pulp

Chittoor in Andhra Pradesh & Krishnagiri in Tamil Nadu

Saudi Arabia, Netherlands, Yemen, UAE, UK

. 15709

.12942

Pulses

Punjab, Haryana, West Bengal delta region, Kerala

Pakistan, Algeria, UAE, Sri Lanka, Turkey

.19091 .22274

Ground Nut

Bihar , Gujarat , Haryana , Uttar Pradesh

Indonesia, Philippines, Malaysia, Thailand, UK.

.47791 1.09422



Jaggery & Confectiona

ry

UAE, Sri Lanka, Bangladesh, Iran, Malaysia

.446 .72150

GuargumRajasthan, Haryana, Punjab

USA, China, Germany, Russia , Australia.

.64475

3.44636

Cocoa Products

Kerala, Karnataka, Tamil Nadu.

Nepal , USA, UK, Nigeria, Netherland.

.02784

.03666

Alcoholic & Non-

Alcoholic Beverages

UAE, Netherlands, Angola, France, Singapore.

.17936

.30449

Milled Products

USA, Maldives, UAE, Canada, UK.

.03719

.05969


MAJOR EXPORT

DESTINATION

2010-11

2011-12

VAL. VAL.



ANIMAL PRODUCTS

PRODUCT

AREA OF CULTIVATION

MAJOR EXPORT

DESTINATION

2010-11

2011-12

VAL. VAL.

Buffalo Meat

Maharastra, Andhra Pradesh , Uttar Pradesh

Vietnam, Malaysia, Philippines,

1.88850

2.86266

Sheep \ Goat Meat

Rajasthan, J&KSaudi Arabia, UAE, Kuwait, Angola

.05678 .05323

Poultry Products

Karnataka, Tamil Nadu, Maharashtra

Germany, Afghanistan, Saudi Arabia

.06895 .09549

Dairy Products

Maharashtra , Himachal Pradesh

UAE, Thailand .12022 .06035

Processed Meat

Andhra Pradesh , West Bengal

Vietnam,Malaysia Australia .00428 .0062

6

Natural Honey

North East, Maharashtra

USA, Germany, Belgium, .06601 .0670

0SOURCE- www.apeda.gov.in


CEREALS


MAJOR EXPORT

DESTINATION

2010-11

2011-12

VAL. VAL.

Basmati Rice

J & K, Himachal Pradesh, Punjab, Haryana, Delhi

Saudi Arabia, UAE, Iran, Kuwait, UK.

2.49114

3.22231

Wheat Uttar Pradesh, Punjab, Haryana

Myanmar, Bangladesh, France, UAE , Nepal

0.00015 .21342

Other Cereals

Malaysia, Saudi Arabia, Vietnam Social Republic, Taiwan, UAE

.80046 1.14566


Val. – BILLION US$ Qty. - Mt.

WORLD AND INDIA

INDIA SHINING

• India is the largest producer of milk in the world (121 million tonnes).

• India has the largest buffalo population • (105 million).• It is the largest producer of mangoes in the world (15

million tonnes).• It is also the largest producer of bananas (29 million

tonnes).• It occupies the second position in fruit (74.8 million

tonnes ) and vegetable production (146.5 million tonnes).

INDIA SHINNINGRank Commodity

1 Goat milk, whole, fresh1 Fruit Fresh Nes1 Mangoes, mangosteens, guavas1 Other Bastfibres1 Spices, nes1 Bananas1 Safflower seed1 Sorghum1 Pulses, nes1 Fruit, tropical fresh nes1 Papayas1 Buffalo milk, whole, fresh1 Jute1 Beeswax1 Chick peas1 Castor oil seed1 Okra1 Lemons and limes1 Chillies and peppers, dry1 Millet1 Beans, dry1 Pigeon peas1 Arecanuts1 Sesame seed1 Anise, badian, fennel, corian.1 Indigenous Buffalo Meat

SOURCE- FAO ,2010

2nd POSITION2 Cotton lint2 Ginger2 Tea2 Sugar cane2 Potatoes2 Rice, paddy2 Eggplants (aubergines)2 Garlic2 Onions, dry2 Vegetables fresh nes2 Cabbages and other brassicas2 Nutmeg, mace and cardamoms2 Lentils2 Cashew nuts, with shell2 Groundnuts, with shell2 Cottonseed2 Cauliflowers and broccoli2 Peas, green2 Silk-worm cocoons, reelable2 Wheat2 Pumpkins, squash and gourds2 Cow milk, whole, fresh2 Indigenous Goat Meat

SOURCE- FAO ,2010

OVERVIEW• Exports of food staples are dominated by a very small group of countries

described as “natural exporters” such as Canada, New Zealand, Uruguay and the U.S.

• In these countries, favourable geographical conditions, sparse population and a history of colonization have resulted in large scale and extensive agriculture that delivers substantial surpluses of food staples.

• The only exception to these conditions among global exporters of staples is Europe, where, as widely recognized, state support to farmers has been responsible for the exportable surpluses.

• Only a few developing countries figure among the group of natural exporters, which are significant exporters of grains and animal products. They are Thailand (rice and poultry), Vietnam (rice), Argentina (wheat, feed grains, soybeans, beef and milk powder), Brazil (soybeans, beef and poultry) and Uruguay (beef).

SHARE IN GLOBAL AGRICULTURE TRADE

SOURCE- WTO ,2011

SHARE IN GLOBAL FOOD TRADE

SOURCE- WTO ,2011

APEDA’s Financial Assistance Schemes

Ø Schemes for Market Development - Packaging Development - Feasibility Study, Survey, Consultancy & Database Up-

gradation - Export Promotion & Market Development

Ø Schemes for Infrastructure Development

Ø Schemes for Quality Development - Promotion of Quality & Quality Control - Capacity Building & Organization Management

Ø Schemes for Research & Development

Ø Transport Assistance 2007-12

MDA in AGRICULTURE EXPORTS• Exporting companies with an f.o.b. value of exports of up to Rs. 15 crore in the preceding

year will be eligible for MDA assistance for participation in trade delegations/BSMs/fairs/exhibitions abroad to explore new markets for export of their specific product (s) and commodities from India in the initial phase

• Assistance would be permissible on travel expenses by air, in economy excursion class fair and/or charges of the built up furnished stall. This would, however, be subject to an upper ceiling mentioned in the table per tour.

• For EPC etc. led Trade Delegations/BSMs only air-fare by Economy Excursion class up to a maximum of Rs. 70,000 (Rs. 1,00,000 in case of Focus LAC) shall be permissible

• Assistance shall be permissible to one regular employee/director/ partner/proprietor of the company. Assistance would not be available to exporter of foreign nationality or holding foreign passport.

Sl. No Area/Sector No. of visits eligible Maximum Financial ceiling per event

1 Focus LAC 1 Rs. 1,80,000

2 Focus Africa (Including WANA countries) 1 Rs. 1,50,000

3 Focus CIS 1 Rs. 1,50,0004 Focus ASEAN +2 1 Rs. 1,50,0005 General Areas 1 Rs. 80,000*

TOTAL 5 General Areas

MDA BY APEDA 2011-2012

• APEDA has initiated the following steps for market promotion of agro products:

• As result of APEDA’s effort the Australian market for Indian mangoes has been opened in 2011-12.

• Efforts are being made constantly for opening up of Australian market for

• Indian grapes, US market for grapes and Litchi, Chinese market for fruit & vegetables.

• APEDA has organized mango promotion programme in UAE, during the last last mango season.

• Efforts are also being made to lift the ban on poultry products in Oman, Kuwait, UAE, and Saudi Arabia.

• Efforts are also being made to open up in markets like Russia for Bovine meat and an FSVPS team was invited to visit India for the purpose.

MAI in APEDA• Activities to be funded under marketing project :

• Opening of showrooms;• Opening of warehouses;• Display in international Dept. stores;• Publicity campaign and Brand promotion;• Participation in trade fair etc. abroad;• Research & Product development;• Reverse visits of the prominent buyers from project focus countries;• Export potential survey of the states;• Registration charges for product registration abroad for pharmaceuticals, bio-

technology and agro-chemicals;• Testing charges for engineering products abroad;• Support cottage and handicrafts units;• Support recognised associations in industrial clusters for marketing aborad;

Marketing Projects Abroad:

• Level of Assistance : Under the Scheme 75%, 50% and 33% of leasing/rental charges in the first, second and the third year, respectively, would be provided as assistance. There would be a ceiling of Rs.100.00 lakhs for each market/product per annum.

• However, in cases of multi product showroom/warehouse(s) the ceiling would be Rs.500 lakhs for each market per annum.

• The Empowered Committee, after the review of the performance and impact made by such interventions, may allow financial support of 25% of leasing / rental charges per year for a further period not exceeding three years.

National Level Participation & Organising Trade Festival of India etc., abroad.

• Level of Assistance : The assistance would be subject to a ceiling of Rs. 500 lakhs for each fair.

• The following sub-components would be covered : • Venue Cost including organizing expenses • Publicity cost for the event • Cost of the catalogues and other material • Translation and interpreter charges • Any other component approved by the Empowered Committee

• The level of assistance shall be 65% of the approved expenditure. However, the assistance upto 90% may be provided by the Empowered Committee in deserving cases on a case to case basis.

PUBLICATION OF CATALOGUES

• Level of Assistance : 50% assistance would be provided for a particular market subject to a ceiling of Rs.10 lakhs per market per annum. The assistance can be considered after 3 years for updating the catalogues.

Publicity Campaign and Brand Promotion

• Level of Assistance : 50% assistance would be provided for two years in a particular market subject to a ceiling of Rs.100 lakhs per annum/per market. The assistance can be considered for the third year after a review of the result of the project in the first two years.

• However, upto 90% assistance may be provided to undertake

publicity campaigns in Priority sectors having large employment generation potential, viz. Agriculture including food items,

• Handicrafts, Handlooms, Carpets, Leather & Minor Forest Produce including LAC for establishing

• Brand India with an overall ceiling of Rs.200 lakhs on any product per annum per market.

Displays in International Departmental Store

• Tie up with local distributors /major stores shall be used as a tool for promoting particular product(s).

• International Departmental Stores chains would be identified on the basis of marketing studies/surveys.

• Level of Assistance : Under the Scheme 50% of

rental charges of display space would be provided as assistance, subject to a ceiling of Rs.100 lakhs per annum/each product.

Research and Product Development

• Level of Assistance : 65% of the total approved cost subject to a ceiling of Rs.100 lakhs for each product, would be borne by the Scheme and the balance 35% by the concerned EPCs/Exporters / TPOs.

Assistance to reverse visits of the prominent foreign buyers, Foreign Trade Journalists

• Under the Scheme, assistance to reverse visits of the prominent buyers, journalists/editors of trade journals and representatives of leading buying houses from the project focus countries for visiting important trade fairs/exhibitions/BSMs/Seminars and to visit important units in India would be provided to the Eligible Agencies.

• Level of assistance : 65% of the total approved expenditure. The following sub-components would be

covered: • Venue Cost Publicity cost for the event • Cost of the catalogues and other material • Translation and Interpreters charges Any other component approved by the Empowered Committee • 100% of the air travel cost of the foreign visitors in the economy/excursion class and hotel charges would be financed subject to a ceiling of Rs.75,000 (Rs.1,00,000 in case of the American Continent) per visitor.

MAI 2011-2012

• During the year 2011-12 (upto 31.12.2011), 190 projects/export promotion events and studies/export promotion surveys were approved for assistance of under the MAI scheme, by different Export Promotion Organisations/Trade Promotion with a outlay of Rs149 crores but actual expenditure of Rs116 crores.

Other Promotional MeasuresVISHESH KRISHI AND GRAM UDYOG YOJANA(VKGUY)

Objective-To promote export of Agricultural Produce & value added product

Duty Credit Scrip benefits are granted with an aim to compensate high transport costs & to offset other disadvantages.

Agri. Infrastructure Incentive ScripFor exports made during a particular year, all Status Holders exporting products covered under ITC HS Chapters 1 to 24 shall be incentivized with duty credit scrip equal to 10% of FOB value of agricultural exports provided that the total benefits for all status holders put together does not exceed Rs 100 Cr

The following capital goods shall be permitted for import:- Cold storage units, Pre-cooling Units and Mother Storage Units for Onions- Pack Houses (including facilities for handling, grading, sorting and packaging- Reefer Van / Containers

List of few Items under VKGUY

• CUT FLWRS & FLOWER BUDS SUITABLE FOR BOQETS OR ORNAMENTAL PURPOSES,FRESH.

• OTHR CUT FLWRS & FLOWER BUDS SUITABLE FOR BOQETS/FOR ORNMNTL PURPSES

• TEA, WHETHER OR NOT FLAVOURED: • ALL ITEMS COVERED BY ITC (HS) CODE 0902• A TOTAL OF 792 PRODUCTS covered under

VKGUY(appendix 37a)

Product Group: Food Products Product Code: 67 Sl.No. Description DEPB

Rate

1 Bulk Tea/Tea bags/ Tea in consumer pack/Tea packed in OTS Cans

4

2 Chicory/Coffee 43 Chutneys/condiments paste/ Vegetables/ pickles

packed in OTS cans4

4 Fruit jams/ fruit Jelly packed in OTS cans 45 Fruit juice Pulp/concentrates, packed in OTS cans 46 Salt packed in HDPE/LDPE/PP Woven bags 47 Walnut kernels packed in consumer pack. 48 Biscuits 49 Meat & Meat Products. 4

10 White Sugar 411 Cocoa Butter equivalent (CBE) 512 Raw Sugar 4

DEPB RATES

ASSISTANCE TO STATES FOR DEVELOPING EXPORT INFRASTRUCTURE & ALLIED ACTIVITIES (ASIDE)

Funds under the Scheme can be sanctioned and utilized for -Creation of new Export Promotion Industrial Parks/Zones (Agri Business Zones) and augmenting facilities in the existing ones.

FOCUS MARKET SCHEME (FMS)

Objective-To offset high freight cost and other externalities to selectinternational markets with a view to enhance India’s export competitiveness in these countries.

Entitlement-Exporters of all products to notified countries shall be entitled for Duty Credit Scrip equivalent to 3% of FOB value of exports.

Ineligible Exports CategoriesCereals, Sugar, Milk & Milk Products

FPS IN APEDA• Objective is to incentivise export of such products which have high export intensity /

employment potential, so as to offset infrastructure inefficiencies and other associated costs involved in marketing of these products.

• Exports of notified products (as in Appendix 37D of HBPv ) to all countries (including SEZ units) shall be entitled for Duty Credit scrip equivalent to2 % of FOB value of exports (in free foreign exchange) for exports made from 27.8 2009 onwards.

• However, Special Focus Product(s) /sector(s), covered under Table2 and Table 5of Appendix 7D, shall be granted Duty Credit Scrip equivalent to 5% of FOB value of exports (in free foreign exchange) for exports made from 27.8.2009 onwards.

• A total of 548 products are under FPS SCHEME.

• Market Linked Focus Products Scrip (MLFPS):

Export of Products/Sectors of high export intensity/ employment potential (which are not covered under present FPS List) would be incentivized at 2% of FOB value of exports (in free foreign exchange) under FPS when exported to the Linked Markets (countries), which are not covered in the present FMS list, as notified in Appendix 37D of HBPv1 , for exports made from 27.08 .2009 onwards.

EXPORT PROMOTION CAPITAL GOODS (EPCG) – For AGRO Units

- In the case of EPCG licenses issued to agro units in the AEZ’s a period of 12 years reckoned from the date of issue of the licenses would be permitted for the fulfillment of export obligation.

- The agro units in the AEZ’s would also have the facility of moving the capital goods imported under the EPCG within the AEZ.

- An LUT/ Bond in lieu of BG may be given for EPCG license granted to units in the AEZ’s provided the EPCG license is taken for export of the primary agricultural product or their value added variants.

MEGA FOOD PARK SCHEME• MFPS is expected to facilitate the achievement of the Vision 2015 of Ministry of

Food Processing Industries to raise the processing of perishables in the country from the existing 6% to 20%, value addition from 20% to 35% and the share in global food trade from 1.5% to 3% by the year 2015.

• The primary objective of the MFPS is to provide adequate / excellent infrastructure facilities for food processing along the value chain from the farm to market. It will include creation of infrastructure near the farm, transportation, logistics and centralized processing centres. The main feature of the scheme is a cluster based approach. The scheme will be demand driven, pre marketed and would facilitate food processing units to meet environmental, safety and social standards.

• This is done through Central Processing Units.

PATTERN OF ASSISTANCE• The scheme envisages a one time capital grant of 50% of the project cost

(excluding land cost) subject to a maximum of Rs. 50 crores in general areas and 75% of the project cost (excluding land cost) subject to a ceiling of Rs. 50 crores in difficult and hilly areas i.e. North East Region including Sikkim, J&K, Himachal Pradesh, Uttarakhand and ITDP notified areas of the States.

Trade Fairs Participated by APEDAS.NO EVENT'S NAME VENUE

111th International Processed Food & Packaging Exhibition

SRI LANKA

27th Latin American Food Show

MEXICO

3 World Food Moscow RUSSIA4 5th Indexpo Muscat MUSCAT5 Biofach BALTIMORE, USA6 Anuga GERMANY7 India Show, Toronto CANADA8 Biofach TOKYO, JAPAN9 FHC, China SHANGHAI, CHINA

10

8th - Bangladesh - Dhaka International Food Processing Exhibition

BANGLADESH

11 Gulfood DUBAI,U.A.E12 Biofach GERMANY

Towns of Export Excellence

S.NO

TOWN STATE PRODUCT CATEGORY

1Kollam (Quilon)

Kerala Cashew Products

2 IndoreMadhya Pradesh

Soya Meal and Soya

3 MalihabadUttar Pradesh

Horticulture Products

Food Laws & Regulations

Ø The Food Safety and Standards Act, 2006

Ø The Milk and Milk Products Order, 1992

Ø The Standards of Weights and Measures

Act, 1976

Ø The Meat Food Products Order, 1973

Ø The Fruit Products Order, 1955

Ø Prevention of Food Adulteration Act,1954

Quality Inspection Agencies

Problems faced by Exporters1.Restrictions on the Export of Certain Commodities from Time to Time.

2. Artificially Low Prices in Global Trade Due to Export Subsidies and Domestic Support by the Developed Countries

3. SPS and TBT Issues

4. Lack of Infrastructure leads to High Delivery Costs• Only one-fourth of the markets have common drying yards, trader modules; • Covered or open auction platforms exist in two third of regulated markets; • Trader modules, viz, shop,godown and platform in front of shops exist in only 2/3rd of regulated markets.• Cold Storage units exist only in 9% of markets; • Grading facilities exist in less than 1/3rd• of markets; • Farmers’ resting facilities 50% of markets;

5. Multiple License System6. Multiple Tax Structure

STRENGTHSØIndia is one of the largest food producers

in the world.

ØDiverse agro-climatic conditions

ØLarge and diverse raw material base

suitable for food processing companies

ØHuge scientific and research talent pool

ØGood Distribution network

ØStrategic geographic location

ØHighest no of people employed under agri

industries.

WEAKNESSES

ØHigh requirement of working capital

ØLack of grading standards

ØLow technology level

ØHighly bureaucratic investment process,

government inefficiency, and corruption

have also discouraged foreign investors.

ØLack of infrastructure in COLD STORAGE

FACILTIES.

OPPORTUNITIESØ Large crop and material base in the country

due to agro-ecological variability offers vast

potential for agro processing activities.

Ø Agriculture offers enormous opportunities

along its value chain.

Ø Globalization may lead to technological advancement.

Ø Rising disposable income levels (40% of household

expenditure is on food items).

Ø FDI invest in agriculture.

Ø Organic products can see a tremendous growth.

Ø Huge oppurtunity due to influx of retail players

particularly for FOOD INDUSTRIES

THREATS

Ø FDI and other routes of investments by

MNC’s pose a potential threat to a large

number of Indian players.

Ø Loss of trained manpower to other

industries due to better working conditions

Ø Rapid developments in contemporary and requirements of

the industry may lead to fast obsolescence.

Ø Import are rising constantly.

Ø Heavy subsidy from developed nations.

Ø Food Security Bill to tabled in 2013 will impact exports.

TOP LEADING COMPANIES IN AGRICULTURE EXPORT

• Monsanto • Rallis • H. J. Heinz • Advanta India Ltd. • Phalada Agro Research Foundation Ltd. • Poabs Organic Estates • National Agro Industries • DuPont India • Rasi Seeds • ABT Industries

News Articles

Ø Unilever to make India agriculture exports hub

ØAgriculture Exports see 121% Jump

Ø France, Hong Kong winemakers likely to have JVs with India

Ø ‘Agriculture sector facing challenges with rising demand for food

items’

ØCommerce min recommends scrapping of MEP for basmati

agriculture export promotion council

Documents