agnes irwin school brand book

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OPEN THE DOOR

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Brand Book for The Agnes Irwin School in PA. Their challenge: reposition themselves in a market with some negative (but untrue!) perceptions about the school's openness to the larger community.

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Page 1: Agnes Irwin School Brand Book

OPEN THE DOOR

Page 2: Agnes Irwin School Brand Book

THE JOURNEY STARTS HERE

Laughter and lively conversations fill the hallways. Questions and opinions ricochet around

the classrooms. Art projects adorn the walls, science projects line the windowsills, and music

echoes from the auditorium and cheers ring out from the athletic fields.

Page 3: Agnes Irwin School Brand Book

THE JOURNEY STARTS HERE

This is The Agnes Irwin School—a place where girls take chances, discover their strengths,

and excel across a wide range of academic subjects and extracurricular pursuits. A place that’s

small enough to feel like a real community, but big enough to inspire a sense of adventure.

A place where girls are confident. Engaged. And excited about what lies ahead.

Page 4: Agnes Irwin School Brand Book

READY SET DIVE IN

Agnes Irwin girls not only embrace learning,

they immerse themselves in it. Whether it’s

bringing ideas to life in the kindergarten

invention convention, dissecting frogs in fourth

grade, taking playwriting classes in middle

school or preparing for the senior assembly.

AIS girls form strong bonds with teachers and

peers. They learn to speak their minds and to

think freely. To challenge themselves. And to

follow their curiosity wherever it leads—which

may be somewhere completely unexpected.

Page 5: Agnes Irwin School Brand Book
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Page 7: Agnes Irwin School Brand Book

LEARNING TAKES MORE THAN OPEN BOOKS it takes open minds

We believe that a rigorous education

shouldn’t be a rigid one. Teachers at AIS

draw on a range of teaching approaches,

incorporating innovative educational

concepts and continually adapting and

refining their methods to support

how girls learn best.

Hands-on activities, independent and

team projects, and cross-disciplinary

learning invite girls to come at problems

from multiple angles—so they see the

bigger picture. Challenging? Yes.

Exciting? Always.

Page 8: Agnes Irwin School Brand Book

At Agnes Irwin, you can. Whether you’re outgoing or shy, funny or serious, artistic or athletic,

or a little bit of everything. AIS girls openly express who they are and what they think and

believe, knowing their voices will be heard and appreciated. And no matter what their talents

or interests—from science to sports, music to math, community service to computer science—

they can delve in and flourish. Without reservations, distractions, or limits.

be yourself

BE TRUE

Page 9: Agnes Irwin School Brand Book

BE TRUE

Page 10: Agnes Irwin School Brand Book
Page 11: Agnes Irwin School Brand Book

CELEBRATE THE THINGS YOU HAVE IN COMMONand also the things you don’t

AIS is an open and embracing place, with a true feeling of camaraderie and common

purpose. Here, traditions thrive and lifelong friendships are made. There are strong

connections between students and teachers and teachers and parents, too.

There’s no such thing as a typical “Agnes Irwin girl.” Our girls represent a diverse range

of talents, backgrounds, and life experiences. Which makes our community that much

more vibrant. And that much stronger.

Page 12: Agnes Irwin School Brand Book

WHICH HATS will you wear?

WHICH PASSIONS will you pursue?

WHICH RECORDS will you break?

Page 13: Agnes Irwin School Brand Book

The classroom isn’t the only place for students

to succeed at AIS. They might hit their stride

on the field or on the court, with one of our

41 athletic teams. They might get involved

in dance, drama, music and art. Or they might

become community leaders joining one of our

student boards on athletics, arts, diversity or

community service and other areas of student

life. At AIS, endless roads are open. Endless

opportunities to dare, to lead and to shine.

Page 14: Agnes Irwin School Brand Book

What girls learn here

Page 15: Agnes Irwin School Brand Book

OUT THERE

Agnes Irwin is a place that’s open to the wider world. A place where students are encouraged

to look outward for a more global view and inward for a sense of self. They discover how

important—and gratifying—it is to make a difference, through community service, special

studies programs and more. They discover that when you change your perspective, you

might just change the world.

Page 16: Agnes Irwin School Brand Book

The future awaits

OPEN THE DOOR

Page 17: Agnes Irwin School Brand Book

OPEN THE DOOR

Helping girls unlock their potential starts

with fostering their confidence. Inspiring

them. Challenging them. Until, finally, they

discover that they are holding the keys. And

they realize just how many possibilities are

open to them going forward.

Graduates of Agnes Irwin go on to attend

top colleges and universities and pursue

rewarding and meaningful careers. They stay

in touch with their classmates, and connect

with other alumnae. Most important of all,

they take the confidence, thoughtfulness and

enthusiasm they have developed here and

carry it with them for the rest of their lives.

Page 18: Agnes Irwin School Brand Book
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Call us to arrange a campus visit and experience Agnes Irwin for yourself.

www.agnesirwin.org

The Agnes Irwin SchoolIthan Avenue and Conestoga RoadRosemont, PA 19010

Fax: 610.525.8909

610.526.1667 (Middle/Upper School)

610.523.7986 (Lower School)

Begin your journey.

Page 22: Agnes Irwin School Brand Book

OPEN THE DOOR