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Sponsored by:
BA and BAs in Today’s Agile, Digital World
Andrea Brockmeier
Director of Project ManagementWatermark Learning
Agile Business Analysis
Phone #:
E‐mail:
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Blog:
Featured Speaker
Andrea BrockmeierDirector of Project Management
952.921.0900 x1210
www.watermarklearning.com
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Business Analysis
How is BA Used?
Where do BAs Fit?
What Does BA
Contribute?
IN AN AGILE ENVIRONMENT
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Poll Question 1
Which of the following do you see BAs doing more of now than they were 3‐5 years ago? (Choose all that apply.)
Technical work (e.g., testing, data analytics, etc.) Project management Tool use – tracing, modeling, or automated (e.g.,
JIRA, Blueprint, etc.) Strategic level work Not much change
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Poll Question 2
Which of the following do you think has been the biggest contributor to the expansion of the BA role?
o Maturing of the professiono Increased number of certified BAso More organizations adopting agileo Better tools availableo Something else
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Where are BA Skills Used? Everywhere!
ESTIMATINGMODELINGWRITING USER STORIESACCEPTANCE CRITERIATESTING RESULTSPRIORITIZING
VISIONINGBUSINESS NEEDBUSINESS CASEMODELINGELICITINGPRIORITIZING
FACILITATIONLISTENINGCONSENSUS BUILDING
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Big Picture Thinking From the OUTside
YOUR BUSINESS
Economy
Technology
Competitors
Regulations
TalentPolitical
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Big Picture Thinking is…Systems Thinking
NEW TECHNOLOGYACTIVITY IN THE ECONOMY
External Factor
Customer Satisfaction
Demand
Quality
B
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Big Picture Tools – Product Roadmap
Q1 Q2 Q3 Q4MMF/Feature 1
MMF/Feature 2A MMF/Feature 2B MMF/Feature 2C
MMF/Feature 3
MMF/Feature 4
MMF/Feature 5
MMF/Feature 6
PRODUCT ROADMAP
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Poll Question 3
In your project work, how often do considerations about the customer impact your decision making?
o Alwayso Ofteno Sometimeso Never
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Your Customer Cares About
Your project Your business How many options you offer How efficient your processes are How elegant your web interfaces look How well your organization operates How engaged your employees are
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The Agile BA is Courageous!
Let’s focus on the real customer.
How do our customers
really see us?
This is not just about solving a
business problem.
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Agile Business Analysis
How is BA Used? Where do BAs Fit?Big Picture Thinking
Customercentricity
AGILE BUSINESS ANALYSIS VALUE PROPOSITION
Everywhere… It’s a Team Sport!
Skills, Tools AND Mindset for:
Big Picture Thinking
Customercentricity
From strategizing and visioning …
Detailing requirements
the org
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References and Resources
Business Analysis for Practitioners: A Practice Guide (2015). Project Management Institute. https://www.pmi.org/pmbok‐guide‐standards/practice‐guides/business‐analysis
PMI Guide to Business Analysis. 2017. The Project Management Institute. https://www.pmi.org/pmbok‐guide‐standards/foundational/business‐analysis
Agile Extension to the BABOK® Guide v2.0. International Institute of Business Analysis and Agile Alliance. 2017. https://www.iiba.org/standards‐and‐resources/agile‐extension/
Digital Business Analysis: Crossing the Chasm from Traditional to Digital World. International Business Analysis Thought Leadership Series. March 2018. http://go.iiba.org/l/590871/2018‐12‐08/9bkk8