agenda21 eu cookie seminar - nigel gwilliam - ipa
DESCRIPTION
TRANSCRIPT
Nigel GwilliamConsultant Head of Digital
— The Stupid EU Cookie Law
… in 2 ½ minutes
IPA advice for agencies
— Tell clients there is no need to panic
— BUT don’t do nothing
— Audit the use of cookies
— Classify cookie usage (& remove obsolete cookies)
— Increase prominence of information
— “Check where else you get online consent and how
you get it – is there any way of adapting those
techniques?” source: ICO
recent example from BT.com
What about advertising?
“The efforts the advertising industry has already made will form a fundamental and important part of the package of measures taken across industry to
achieve compliance and I am grateful for your work towards this goal.”
Ed Vaizey, MPMinister for Culture, Communications and Creative Industries
What about advertising?
What about advertising?
What about advertising?
Final Thoughts
— DON’T DO NOTHING!!
— Follow the simple steps described
— Keep an eye on what British institutions like the
BBC, the Guardian and John Lewis are doing
— Only work with accredited OBA providers