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6.30pm Arrival of Participants

8.15pm Introduction To “Boost Profits With Good Design”

8.30pm Ice Breaking And Experiential Game Session.

9.30pm Break

9.40pm 1st Speaker: William Harald Wong Founder and Chairman (The Design Alliance (tDA)) The value of design and branding and how it relates to business, bringing it into the international market

9:55pm Part 1: Profiting On Good Design

10:00pm 2nd Speaker: Y. Bhg Dato’ Hafsah Hashim Chief Executive Officer (SME Corporation Malaysia) How design can affect the profitability of a business. The value of SME Corporation, Malaysia

10:15pm Part 2: Good Design, Good Business

10:20pm 3rd Speaker: Irman Hilmi Creative Director (Grafa) The importance of collaboration between business and design.

10:35pm Q&A / Summary

11:00pm End