Email Marketing Overview

Boost Customer Loyalty And

Sales With Your Own Email List

Is Your Business

Suffering Due to a

Lack of Customers?

Feeling

Disconnected From

Local Consumers?

Having Trouble

Getting Your Phone

To Ring?

Need More Foot

Traffic Coming Into

Your Doors?

COMMON BUSINESS DILEMMAS

2. Customer Retention

Getting your satisfied keep coming back is critical expensive than acquisition.

4. Increased Referrals

Getting your existing customers to refer more people to your business creates effortless longevity and growth..

1. Customer Acquisition

Attracting new customers is the lifeline for any business and should be an on-going initiative.

3. Increased Spending

Getting your existing customers to spend more money with your company creates more automated revenue.

PRIMARY GROWTH FACTORS

Ineffective Marketing

Do traditional marketing to drain your budget even

ineffective?

Stiff Competition

Do you feel like your closest competitors are taking your

fair share of the market?

Digital Technology

Are you struggling to grasp and implement proven new-

age marketing strategies?

Lack of Time

Are you putting off Digital Marketing because you feel that you just don’t have the

time?

4 MAJOR ROADBLOCKS

OVERCOMING THE BARRIERSThere are ways to…

Put your business directly in front of your

target audience

Spend your marketing dollars where they

COUNT and yield the best returns

Use the power of the internet to connect with

more customers and prospects

72% Of Consumers Are

Already Connecting

With Brands Through

Their Various Digital

Marketing Channels

And Activities…Digital

Website Design

Online Video

Mobile

Social Media

Effective Website Design Will Be A MUST

SEO Will Continue To Be #1 For Local Lead Gen

Mobile Marketing Will Become Even More Vital

Online Videos Will Take Over Web Content

Social Media Will Become The New Advertising

Email Marketing Will Continue To Advance

Proactive Reputation Management Will Be Crucial

THE FUTURE OF DIGITAL MARKETING

Email

Local SEO

OnlineReputation

Content

BOOST SALES WITH EMAIL MARKETING

WHAT IS EMAIL MARKETING?

Email Marketing is the practice of sending both

sales and non-sales messages to a list of

email subscribers.

Sent via the internet, this method allows you

to quickly get your marketing messages in front

of a highly-targeted audience – consistently.

Email Marketing Returns An

Average Of Over $44 for Every

$1 Spent

72% Of Consumers Sign Up To

Email Lists To Get Discounts

60% Of Marketers Say Email

Marketing Is Producing A ROI

44% Of Email Marketing

Recipients Make Purchases

Based On The Email Promo

91% Of People Check Their

Emails At Least Once Per

Day

WHY EMAIL MARKETING IS A PRIORITY

OF CONSISTENT

EMAIL MARKETING

BENEFITS

Interaction & EngagementEffective way to stay in touch with your

audience and increase engagement

Boosts Customer LoyaltyKeeps your brand top of mind;

subscribers will think of you when they

need your type of product or service

More Brand AwarenessConsistently seeing your brand's

name will make subscribers feel more

comfortable doing business with you

Easily TrackableEmail campaigns are very easy to track –

making it simple to adjust actions based on

actual data

Attracts More Leads Due to its simplicity and low costs,

email marketing is a viable marketing

strategy for any type of business

Fast and InstantEmails can be sent with a few

clicks of a mouse and instantly

reach your subscribers’ inboxes

Affordable & Higher ROICosts are very low and the returns

are much higher than most other

marketing methods

Produces Activity on DemandQuick way to get more foot traffic,

phone calls, and website traffic

BENEFITS OF EMAIL MARKETING

CONSEQUENCESOF NO EMAIL MARKETING

Cannot Capitalize on the Simplicity and Quickness of Email

Customer Contact

Email-Friendly Competitors will Attract and Convert More

Leads into Customers

Missed Marketing Opportunity to Produce Higher ROI

YOUR LACK OF AN EMAIL FUNNEL

Insert a Picture of Their Website with a Non-

Existent Opt-in Form…

Website visitors are hot leads, but once they leave you have no

way to re-connect with them

You are leaving money on the table by not using the power of

“giveaways” to build a list

You are missing an opportunity to build a valuable asset that can

be hugely profitable

(Here are some samples…)

3 MAIN PROBLEMS

YOUR COMPETITOR’S EMAIL STRATEGY

Insert a Picture of a Competitor’s Opt-In Form, Copy of Their

Welcome Auto Follow-Up Email, etc.

WHY DO THEY HAVE AN ADVANTAGE?

They have a way to stay in touch with targeted leads and

customers

By following up, they are likely to convert a lot of these leads into

paying customers

They are more likely to generate a higher marketing ROI due to

email cost-effectiveness

(Here are some samples…)

How?

Where?

Help!

WHAT SHOULD YOU DO NEXT?

STEPS TO SUCCESSBuild an Email List and Consistently Send Valuable Info and Special

Offers

Create a detailed email marketing plan

Work closely with a professional who understands your goals and needs

Implement your email marketing

strategy and continue to grow

your market reach!

SUCCESSSTEP 3STEP 2STEP 1

Build a List of Targeted Subscribers

Choose the Best Email Software

Write Email Content and Series

Design and Send Email Messages

Provide Ongoing Maintenance and Support

HOW I CAN HELP