agency profile v3 (1)
TRANSCRIPT
Advertising Campaign
Alexander Purvis
Print Adverts
On Agency – Stop Stroke Fast Browstown Design – Inders Kitchen
On Agency
Brownstone Designs
What was my Campaign?
Client - Mentos Campaign UP2UCompany - Martin Agency
The TV and Billboard Adverts
https://www.youtube.com/watch?v=nRIa18IwAzs
Billboard Advert
TV Advert
Website/Game
UP2U Campaign
Its Competitors
Agency Profile - History
Who have they advertise for?
https://www.youtube.com/watch?v=BJDni6Bopzo&x-yt-ts=1421828030&feature=player_embedded&x-yt-cl=84411374
But who would buy this product?
Gender
Age
Lifestyle
Spending Power
18 - 35
Not a variety in agesBiast as I ask people I knowAdvert was not that effective
Who is the advert aimed at?
Distribution Channels
Where was the advert placed?
• £200 for 48 sheet billboard.• £300 For Bus stop for 2 weeks.• $10,00 for full age advert in regional Magazine.• $250,000 for national full page advert.
Legal And Ethical Issues
What's the effect on the audience?What are the representations and issues with the advert?
How Was This Advert Created?
Are there any legal or ethical issues with the advert?
What’s the ASA?
USA Advertising Agency?