10 THINGS

JUDGES LOOK FOR IN AN

AGENCY OF THE YEAR ENTRY

- 1 -

COHERENCE

All components of your entry should work together to

tell a coherent story.

Avoid jargon that distracts from your entry.

Keep your story simple and straightforward.

- 2 -

COMPELLING

Be specific and concise to help the judges understand

why your entry meets the performance criteria.

Know the category guidelines and requirements so that

judges can clearly see why your project is relevant to

the category.

- 3 -

INSPIRING

A strong entry is one that can incorporate both the

business results and the people who have made your

work successful.

- 4 -

TRUTH(S)

Judges want to know the facts. Ensure you can

substantiate your statements with evidence.

- 5 -

THE ‘WOW’ FACTOR

Whether it’s award-winning design or increased sales,

underscore the elements of your story that set you apart.

- 6 -

THOUGHT LEADERSHIP

Share how your agency is shaking things up!

Judges want to know how your people and your work

are blazing trails for the industry.

- 7 -

EXCELLENT BUSINESS

PERFORMANCE

Year-on-year growth, new business, increased profits,

healthy margins -- let your numbers speak for themselves.

- 8 -

INDUSTRY CONTRIBUTION

AND IMPACT

Outline the initiatives, decisions and people that

have led to transformation of your agency and

impacted the wider industry.

- 9 -

QUANTIFIABLE RESULTS

Avoid vague generalisations. Provide actual, verifiable

figures that point to the effectivity of your work.

Don’t speculate -- preference is given to completed results.

- 10 -

CREATIVITY AND INNOVATION

Don’t worry about bigger being better.

Great innovation can happen within a specific consumer niche.

IN SUMMARY

1. Coherence

2. Compelling

3. Inspiring

4. Truth(s)

5. The ‘Wow’ Factor

6. Thought leadership

7. Excellent business performance

8. Industry contribution and impact

9. Quantifiable results

10.Creativity and innovation

10 things judges look for in an entry:

AGENCY OF THE YEAR AWARDS

2017

ABOUT AOY

The 24th edition of Campaign Asia-Pacific’s Agency of the Year Awards

recognises inspired leadership, management excellence, outstanding business

performance and overall brilliance from across the Asia-Pacific advertising and

communications industry.

It is the only agency performance awards in the region with results compiled by

PwC (PricewaterhouseCoopers).

Enter now: AOYawards.com

Enquiries: AOY@haymarket.asia