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Page 1: Agency Innovation Camp '13: Purple Group

PRPLNRPL

Page 2: Agency Innovation Camp '13: Purple Group

THE BRAND IS FIZZYBUT SALES ARE FLAT

THE CHALLENGE

Page 3: Agency Innovation Camp '13: Purple Group

EASIER TO BUYREASONS TO BUY

STRATEGY

Page 4: Agency Innovation Camp '13: Purple Group

3 TRUTHS ABOUT OUR TARGETTHEY CRAVE EXCLUSIVE

EXPERIENCESTHEY LOVE TO SELF PROMOTETHEY’RE CONSCIENTIOUS

CONSUMERS

Page 5: Agency Innovation Camp '13: Purple Group

#MYDIETX

Page 6: Agency Innovation Camp '13: Purple Group
Page 7: Agency Innovation Camp '13: Purple Group

#MYDIETX

Page 8: Agency Innovation Camp '13: Purple Group
Page 9: Agency Innovation Camp '13: Purple Group

Diet X Box

Page 10: Agency Innovation Camp '13: Purple Group
Page 11: Agency Innovation Camp '13: Purple Group

EASIER TO BUYMORE REASONS TO BUY

#MYDIETXDIET X BOX

Page 12: Agency Innovation Camp '13: Purple Group

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