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Agency Advocate’s Toolkit
Contact us at [email protected] with the subject Agency Advocate.
The Big Give S.A. is back for round two and happy to welcome you as an
Agency Advocate for our second annual Big Give S.A. give day! Last year,
the Big Give raised over 2.1 million dollars for 467 participating local
non-profit organizations. Thanks to last year’s success, we are shooting
even higher for 2015. This year, we have expanded the Big Give beyond
Bexar County to include 10 new counties and 878 agencies! To match
our expanding reach, we’ve upped our fundraising goal to $3 million. But
we cannot do this alone!
Lend your voice and your network to support your favorite local non-profit
and make the South Central Texas a better place!
What is a Big Give Agency Advocate?
To all those people looking for a way to do more for their community
outside of a donation, this is the place for you! A Big Give S.A. Agency
Advocate serves as an promoter for their non-profit organization of choice
by actively communicating to their friends on social media, hosting a
fundraising event, or spreading the word about the Big Give S.A. to friends
and family by word of mouth!
How can I support the Big Give S.A.?
The possibilities are endless! Let your creativity take over and make your
Big Give S.A. campaign your own.
1. Spread the word! Consider your communication/social media
outlets:
a. Email: Develop a mailing list of friends and family. Craft email
messages about the Big Give S.A. and your favorite non-profit
and
b. Facebook: Make it easy! ‘Like’ us on Facebook and share our
Big Give S.A. posts and check out the Social Media Samples
below. https://www.facebook.com/BigGiveSA
c. Twitter: Save yourself some time and retweet us
@TheBigGiveSA. Or retweet the organization you support.
Always remind people why they matter to you and why you
have selected them.
d. Instagram: Tell your story through images! Check out
https://www.flickr.com/creativecommons/ for high quality, free-
to-use images.
e. Linkedin: Engage on a professional business platform with blog
posts and articles concerning your cause or the Big Give.
f. Help us reach even more people by using #StrongerTogether
and #BGSA2015 in all your posts!
You don’t have to stop there! Blog, Pin, and make phone calls! Use
whatever tools you already use to communicate with friends, family
and co-workers. Do what feels natural and make spreading the word
fun!
2. Join our Thunderclap!
a. Lend your social media voice to help us spread the word about the Big Give SA! Join our Thunderclap today and at 7AM on May 5th, we will all speak as one. http://thndr.it/1G3lu60
3. Host a creative fundraising event for your friends and family.
a. Take a look at our Fundraising Event Suggestions below!
4. Ask your agency about how you can help them achieve their
goals for hourly prizes!
a. For more information about prizes, check out our prize
opportunities here.
Agency Advocate Calendar This calendar is meant to make your job easier and to be used as a
suggested schedule for your social media posts. Use it as you like! Make
sure to include our hashtags #StrongerTogether and #BGSA2015 and
include your organization’s unique URL when appropriate.
Two Weeks Out (April 21)
Let your preferred social media channels know that you are a Big
Give S.A. Agency Advocate!
Share information about the Big Give S.A. and the nonprofit you are
sponsoring. Use our video:
https://www.youtube.com/watch?v=4wLSVTJwxN0
Direct friends and family to
http://www.thebiggivesa.org/
for more information on the
Big Give and the participating
nonprofits.
Begin sharing the Big Give’s
Facebook and Twitter post on
your account.
One Week Out (April 28)
Provide a one-week
countdown reminder to your
network.
Send a calendar invitation to
give BIG on May 5th.
Remind your friends which
nonprofit you are Advocating
for, what they do, and why you
choose to support them.
Three Days Out (May 2)
Begin sending messages to
promote the Big Give coming
in just 3 days and get your
network excited!
Be sure to tell your story and
let your friends know why you
care about your nonprofit.
One Day Out (May 4)
Remind your network that the Big Give starts tomorrow! Tag your
selected nonprofit and use our Big Give hashtags #StrongerTogether
#BGSA2015
Share the Big Give’s goal to raise $3 million total before the end of
May 5th and send them to your organization’s donation page to get
them excited.
The Big Give S.A.
(May 5)
Donate your page for one social media post by joining Thunderclap in advance. At 7AM on May 5th, we will all speak as one. http://thndr.it/1G3lu60
Share live updates on the giving day about how well your nonprofit is
doing!
Send out messages about your personal experience and the
accomplishments of your nonprofit.
Share your nonprofit’s Facebook posts and Tweets.
Remind your friends that the Big Give S.A. ends at 12 AM on May 5th!
When it’s all over, be sure to thank your network for their help along
the way.
Sample Email Blast Subject Line Ideas:
24 Hours of Community Giving
One Incredible Chance to Shape San Antonio’s Future
Live S.A.? Give S.A.!
Live Comal? Give Comal! (Guadalupe, Wilson, etc.)
Dear Friends and Family,
On May 5, 2015, San Antonio and the surrounding counties will come
together for 24 hours of nonprofit giving during the Big Give S.A. The Big
Give is South Central Texas’ second annual giving day, and it’s our chance
to make a real impact as part of a family and a community. Last year’s
event raised nearly $2,100,000 for local charitable causes and I know that
we can do even more this year! I have signed up as an Agency Advocate
for (organization’s name) in hopes to help their cause in this year’s Big
Give. Help me make an impact on May 5th by donating to (organization’s
name) through the Big Give S.A. website: http://www.thebiggivesa.org/ or
(Link to organization’s personal donation page).
Below are ideas for further discussion:
Tell your story. Why did you choose to sponsor this organization?
Discuss the opportunities for your organization of choice to receive
prize money and matching dollars.
Share a picture or YouTube video with the organization’s mission or
your own personal story.
Tell them about a target hour or goal your organization has for the Big
Give S.A.
Mention your fundraising event.
Ask for a specific donation and for them to share to a certain number
of people. For example, ask for a $25 donation and for them to share
with 10 of their friends or family..
Share the Big Give S.A. commercial video:
https://www.youtube.com/watch?v=4wLSVTJwxN0.
For more information on the event and for a list of frequently asked
questions please check out: http://www.thebiggivesa.org/, like the Big Give
S.A. on Facebook, or follow @TheBigGiveSA on Twitter.
#BGSA2015 #StrongerTogether
Fundraising Event Suggestions Ask your agency if they are hosting a Big Give S.A. event. If they are, make
sure you rally all of your friends and family to attend and/or ask your
nonprofit how you can volunteer to make their event more successful.
If your nonprofit is not hosting an event, hold one yourself! Hosting a
fundraising event could encourage your friends and family to come together
and give BIG to your cause. Host an event on May 5, 2015, or before and
collect your funds to donate on the day of the Big Give. Be creative and let
your personality shine as Agency Advocate! Start by taking a look at our
suggestions.
1. Host a watch party on May 5th at your home to encourage giving
throughout the 24-hour period.
2. Host a barbeque in your backyard or a local park and charge your
guests a fee to eat. Donate the proceeds to your agency of choice.
3. Arrange an office “Dareyoke” night! Someone throws $20 into a pot
and dares another person to sing “Sea of Love” or some other torch
song. Others who want a piece of the action can put into the pot as
well. Once the pot is as big as it is going to get, the person who has
been challenged to sing can either match the pot and get out of
singing or sing away! No expense!
4. Have a garage sale and donate all proceeds to your organization on
May 5th!
What’s Next?
1. Tell the world why you give local! Download and print this photo from
our webpage https://thebiggivesa.org/#toolkit and tell us why you give
local! Next, Instagram, Facebook, or Tweet to your friends a picture
of you with your “I Give Local” sign. Let’s get the word out that San
Antonio and the surrounding counties give big and give local!
2. Once the Big Give S.A. comes to an end on May 6th, make sure you
thank your supporters and donors for all the ways they helped you
make a difference!
Questions? Contact us at @[email protected] with the subject heading: Agency
Advocate.