dairy reimagined -...
TRANSCRIPT
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AVENIR NEXT CONDENSED
DAIRY REIMAGINEDA RESOURCE GUIDE BOOK
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ACTIVATINGDAIRYDEPARTMENT IDEASConsumers want a closer relationship with farmers and they
want to know more about the products they buy, including:
• Nutrition and Ingredients
• Fresh and Local Sourcing
• Traceability and Processing
Providing this information allows retailers to meet consumer
demands while creating a memorable shopping experience.
With a more engaging and inspirational dairy department,
retailers can slow down customers and drive dairy sales.
CONNECTING CUSTOMERS TO THE FARMERS
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HOW THIS DAIRY RESOURCE GUIDE BOOK WORKS
OBJECTIVEThe objective of this Resource Guide Book is to provide retailers with “actionable, sales
driving ideas” that can be implemented in store: today, tomorrow, and in the future.
ORGANIZATIONThis book is organized in three sections that range from ‘simple and easy-to-do’ to ‘more
complex’ projects that require more planning.
SECTION 1
POINT OF SALESimple ideas that are less
expensive, easy to do, and
quick to change out at
store level
SECTION 2
PRODUCT SHOWCASEInspired ideas that are
more involved, requiring
more planning and
ongoing maintenance
SECTION 3
THE BIG SPLASHComplex ideas that are
more time consuming and
costly, requiring support
from others on the team
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POINTOFSALE
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In-store images and messaging are important
components of the overall shopping experience.
The information that is shared with the customer is
as important as the ‘look and feel’ of the sign itself.
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DEPARTMENT SIGNAGE
FLOOR GRAPHICS AND WOBBLERS
STATIC COOLER SIGNS
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WALL GRAPHICS AND COOLER HEADER SIGNAGE
BLADE SIGNS
Section 1: Point of Sale
Logo Here
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OVERHEAD SIGNAGESection 1: Point of Sale
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INSPIRE INFORM
• Fresh & Local Milk
• Local Farm Stories
• Product Nutrition
• Healthy Recipes
• Product Pairings
&
COOLER SIGNAGESection 1: Point of Sale
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COOLER AND AISLE BLADE SIGNS
FLOOR GRAPHICS AND WALL SIGNS
COOLER AND CASE HEADERS
FUEL YOUR DAY
BRANDED SIGNAGESection 1: Point of Sale
Logo
Here
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COOLER CLINGS MOUNTED TO TOP OF DOOR
SEGMENTATION SIGNAGESection 1: Point of Sale
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COOLER AND AISLE BLADE SIGNS
INSPIRATIONAL SIGNAGESection 1: Point of Sale
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COOLER AND AISLE BLADE SIGNS
INFORMATIONAL SIGNAGESection 1: Point of Sale
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Easily reach shoppers via their mobile device:
Introduce Family Farmers
Communicate the Importance of Animal Care
Share ‘Life on the Farm’ Videos
Provide Nutritional and Ingredient Information
Inspire with Dairy Recipes and Menus
Connect to your Social Media Sites and Apps
Deliver Coupons and Promotions
Launch and Award Sweepstakes
Send Recall and Expiration Date Notices
PLACE QR CODE ANYWHERE – TO ENGAGE WITH YOUR SHOPPER12
DIGITAL MESSAGINGSection 1: Point of Sale
PLACE QR CODE ON SIGNAGE
PLACE QR CODE ON PRIVATE LABEL PRODUCTS
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DIGITAL MESSAGINGSection 1: Point of Sale
wannaKNOWmore?
About Dairy Farmers
About Animal Care
Delicious Dairy Recipes
About Dairy Nutrition
Dairy Academy App
JUST SCAN HERE
Quick and easy way to deliver
any message to any customer
at any time
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DIGITAL DAIRY CHECKLIST
Dairy listed as department choice on website
Dairy landing page on website
Dairy page on weekly ad
Dairy featured pages in June
‘Dairy Is Local’ message
Video of local dairy farm
Dairy farm practices
Dairy cow care video
Dairy nutrition page
Dairy featured on recipe page
My Plate nutritional information
Commitment to fresh dairy
DIGITAL DAIRYSection 1: Point of Sale
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By showcasing relevant product and merchandising
ideas throughout the store, it will be easier for
customers to shop the dairy department and select
items that are right for them.
DAIRYPRODUCTSHOWCASE
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SAMPLING STATIONSection 2: Dairy Product Showcase
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CROSS MERCHANDISINGSection 2: Dairy Product Showcase
FEATURED PRODUCT
MERCHANDISER
INFORMATIONAL
SIGNAGE
CROSS MERCHANDISE WITH NON-REFRIGERATED ITEMS
Mix promotional items in merchandisers
to offer all the ingredients for a recipe
and meal solution.
CROSS MERCHANDISINGDISPLAY UNITS
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SEGMENTATION SIGNAGE
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FRESH & LOCAL DAIRYSection 2: Dairy Product Showcase
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FUEL YOUR DAYSection 2: Dairy Product Showcase
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TARGET SPECIFIC NEEDSSection 2: Dairy Product Showcase
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GRAB-N-GO COOLER HEALTHY CHECKOUT COOLERPERMANENT END CAP
SECONDARY PLACEMENTSection 2: Dairy Product Showcase
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Feature
“Farm Life” videos
as well as
“How-to-Cook” videos
Feature
Recipes and Coupons
with interactive kiosk
VIDEOS AND KIOSKSSection 2: Dairy Product Showcase
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FROZEN NOVELTY MACHINESSection 2: Dairy Product Showcase
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THEBIGSPLASHCreating a Big Splash in the dairy department
requires vision, passion and commitment that
will resonate with each customer:
• Create a memorable experience
• Inspire, Inform and Educate
• Connect with the local community
• Connect with local farmers
• A look to the future
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THE MILK BARSection 3: The Big Splash
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THE ICE CREAM PARLORSection 3: The Big Splash
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THE DAIRY BARNSection 3: The Big Splash
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THE FARM STORESection 3: The Big Splash
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THE BALL PARKSection 3: The Big Splash
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THE FUTURE STORESection 3: The Big Splash
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THE FUTURE STORESection 3: The Big Splash
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THE FUTURE STORESection 3: The Big Splash
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DAIRY DESTINATIONSSection 3: The Big Splash
SMOOTHIE BAR KIDDIE MILK DOOR
MILK & COOKIE BAR PARFAIT STATION
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INSPIRE. INFORM. EDUCATE. Refresh your dairy department and create a memorable experience for your shopper.
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