ag 1 source becoming a destination employer final
Post on 14-Sep-2014
435 views
DESCRIPTION
TRANSCRIPT
Becoming a Destination Employer
The most trusted and reliable recruiting firm in the agriculture industry© Ag 1 Source
Mike Smith, President/CEOMark Waschek, VP-Agronomy
Presented December 4, 2013ARA National Convention
This is what it looks like- Current employees refer to you as the best
place to work- The marketplace sees your organization as
a great place to establish a career - Future employees see your company as
the ultimate career destination
The most trusted and reliable recruiting firm in the agriculture industry© Ag 1 Source
Here is how you get it done- Retention is high/Turnover is low- Strong brand image- Exceptional communication & marketing- Of the people, by the people, for the people- Talent comes to you looking for an
opportunity
The most trusted and reliable recruiting firm in the agriculture industry© Ag 1 Source
A Three Legged Stool
- Hiring- Retention- Engagement
The most trusted and reliable recruiting firm in the agriculture industry© Ag 1 Source
Even The Strongest Legs Need Support
Onboarding + Recruiting = HiringCommunication + Recruiting = EngagementOnboarding + Communication = Retention
The most trusted and reliable recruiting firm in the agriculture industry© Ag 1 Source
The most trusted and reliable recruiting firm in the agriculture industry© Ag 1 Source
Why Change?- Current unemployment – 7.5%
- Largely the un/under educated- Largely metropolitan areas
- Boomer vs. Millennial- Set to retire 2 for 1 over next
ten years- Average Farm worker wages
- Your customers may now be your competitors for employees
The most trusted and reliable recruiting firm in the agriculture industry© Ag 1 Source
Review Prior PresentationsRecruiting & Retention Strategies
The Perfect Storm
Get more information at:www.ag1source.com/more
The most trusted and reliable recruiting firm in the agriculture industry© Ag 1 Source
Your Target• Despite what many managers think, most candidates
that we can find are not just waiting on the sidelines for someone to hire and put in the game.
• The best candidates are already employed
• Your traditional HR system of post and wait will not work• The “best”
The most trusted and reliable recruiting firm in the agriculture industry© Ag 1 Source
Destination EmployerThe Whole Is Greater Than The Sum Of Its Parts
Onboarding + Recruiting = HiringCommunication + Recruiting = EngagementOnboarding + Communication = Retention
The most trusted and reliable recruiting firm in the agriculture industry© Ag 1 Source
Interactive Questions – Getting startedWould you say that finding employees is the #1 problem in your business?
YesNo
The most trusted and reliable recruiting firm in the agriculture industry© Ag 1 Source
Hiring
The most trusted and reliable recruiting firm in the agriculture industry
© Ag 1 Source
The New Mindset1. Focus on impact, opportunity, challenge
2. Full and coordinated engagement of the management team
3. Streamlined and defined process
The most trusted and reliable recruiting firm in the agriculture industry
© Ag 1 Source
Assess for Success 1. Talent to do the work2. Motivation to do the work3. Performance Trend - Topgrading4. Team Leadership – ability to persuade,
motivate, and cooperate5. Problem solving
The most trusted and reliable recruiting firm in the agriculture industry© Ag 1 Source
Assess for Success6. Planning Management and Organization7. Cultural fit8. Character - Values and goals9. Potential10.Relevant past accomplishments
The most trusted and reliable recruiting firm in the agriculture industry© Ag 1 Source
Take Home Projects
• Provide candidates with a performance objective or existing problem
• Candidate presents solution in a give and take discussion
• Enables panel assessment
The most trusted and reliable recruiting firm in the agriculture industry© Ag 1 Source
Understand Job Change FactorsCareer decisions are weighted in this order1.The quality of the Job2.The quality of the Hiring Manger3.The quality of the Team4.The quality of the company5.The compensation package
The most trusted and reliable recruiting firm in the agriculture industry© Ag 1 Source
The Offer - Anticipate Their Thoughts• The Value of a new position must hold some level of
Improvement in quality of life AND an Advancement of their Career
• See the position through the “candidate’s eyes” – there is safety (lower risk premium) in not making a change
• Limit the impact of the Cons where possible• Help your candidate see the total Value
The most trusted and reliable recruiting firm in the agriculture industry© 2013 Ag 1 Source
Interactive Questions - HiringOnce you begin receiving applications or referrals, how long does it take to complete your hiring process on average?
Less than 3 weeks3-6 weeksMore than 6 weeks
The most trusted and reliable recruiting firm in the agriculture industry© Ag 1 Source
Retention
The most trusted and reliable recruiting firm in the agriculture industry
© Ag 1 Source
The most trusted and reliable recruiting firm in the agriculture industry© Ag 1 Source
Lack of RespectLack of leadershipFavoritismPoor employee relationsIncompetenceLack of Technical Skills
Retention
The most trusted and reliable recruiting firm in the agriculture industry
Gro
wth
& Im
pact
Time
Source: 2011 LinkedIn Survey of 4,550 fully-employed professionals
Passive Candidate Active Candidate
© Ag 1 Source
The most trusted and reliable recruiting firm in the agriculture industry© Ag 1 Source
Visit Croplife.com for more in depth results from our Employee Satisfaction Survey.
Search :Ag1Source
The most trusted and reliable recruiting firm in the agriculture industry© Ag 1 Source
Your employees are the image of the company. They represent the company
24 hours a day, 7 days a week.
The most trusted and reliable recruiting firm in the agriculture industry© Ag 1 Source
How Do You Measure Satisfaction?I don’t care what your employees say to you in their review, I want to know what they are saying to friends every Friday night!!- Mark Waschek
The most trusted and reliable recruiting firm in the agriculture industry© Ag 1 Source
Adults Age 25-34 Who Are Married
The most trusted and reliable recruiting firm in the agriculture industry© Ag 1 Source
Interactive Questions - RetentionWhat is your annual turnover percentage? (how many employees you must hire to replace those that left divided by your overall headcount)
Less than 10%10-20%More than 20%
The most trusted and reliable recruiting firm in the agriculture industry© Ag 1 Source
Engagement
The most trusted and reliable recruiting firm in the agriculture industry
© Ag 1 Source
Engagement- Forbes article – Sept, 2013: “I Hate My Job”
- Recent study – only 29% of workforce fully engaged- Highly engaged employees 2X more likely to be top
performers- Key factor – an employee’s relationship with their
supervisor- Best Companies for engagement
- DHL - recognition- SAP - articulating the why- Southwest Airlines – Living the Brand
The most trusted and reliable recruiting firm in the agriculture industry
© Ag 1 Source
The most trusted and reliable recruiting firm in the agriculture industry
© Ag 1 Source
Engagement• Engagement is a 2 Way interaction• Engaged employees will emulate their leader• Common acronyms- Authentic – Receptive – Involved – Proactive –
Energized – Achievers – Advocates - In Demand - Communicative
The most trusted and reliable recruiting firm in the agriculture industry
© Ag 1 Source
Engagement• Employees are energized around the
organization’s CORE mission-the WHY you exist
• Employees must know why their job is important to the success of the company
The most trusted and reliable recruiting firm in the agriculture industry
© Ag 1 Source
• Set the tone. Effective and enthusiastic communication is crucial to building a common purpose
• Check your vision. Energize your project team around a shared vision. Not just tasks: champion the WHY and paint a clear picture
• Got trust? Trust will be shattered with sudden change directions or broken promises.
The most trusted and reliable recruiting firm in the agriculture industry
© Ag 1 Source
Communicate, communicate, communicate
• Listen up! Communication involves both talking and listening.
• Questions engage the brain more than statements.
The most trusted and reliable recruiting firm in the agriculture industry
© Ag 1 Source
Communicate, communicate, communicate
Interactive Questions - EngagementHow high of a percentage of fully engaged employees do you believe that you have?
Less than 30%30-50%More than 50%
The most trusted and reliable recruiting firm in the agriculture industry© Ag 1 Source
Onboarding
The most trusted and reliable recruiting firm in the agriculture industry
© Ag 1 Source
Onboarding – Must not forget the importance onboarding has in communicating
the value to other new recruits– The experience will be told to many outside of the company– 5 elements as per the white paper:
• Pre-hire Experience• First Day• Onboarding includes – initial and long term goals• Internal Communications• It’s all about the Future
They will tell others about their experience – The question is - what will they tell others?
The most trusted and reliable recruiting firm in the agriculture industry© Ag 1 Source
Onboarding – More than orientation• Focus on Compliance, Clarification, Culture, and
Connection• Pre-scheduled one on one time with supervisor
throughout first 100 days• Alignment - everyone understands new employee's
role/responsibility and expectations BEFORE they arrive• Mentors in entry level roles especially• Well defined day one. Formal, but fun
The most trusted and reliable recruiting firm in the agriculture industry© Ag 1 Source
Onboarding – What you do• Celebrate arrival of new employee• 100 day action plan• Communicate with new employee - they understand
how they can have impact, planned out for a full year• 100 - 200 - 300 day goal success (supervisor/mentor)• Continued communication prior to start• Encourage learning between acceptance and start date• Regular feedback
The most trusted and reliable recruiting firm in the agriculture industry© Ag 1 Source
Test Your Hiring and OnboardingAfter a few weeks to a month of training, Zappos management offers every new employee the opportunity to walk out the door
Offer includes:•Wages you have earned during training•A check for $3,000
2-3% accept, which is far less expensive than keeping those potentially bad hires
The most trusted and reliable recruiting firm in the agriculture industry© Ag 1 Source
One size does not fit all
The most trusted and reliable recruiting firm in the agriculture industry
© Ag 1 Source
Baby BoomersCurrent age: mid 50s – late 60s
•Focused on the process•Clearly defined Onboarding map•Extend Onboarding Beyond 6 months•Level of Respect
Gen XCurrent age: mid 30s – early 50s
•Focused on learning (Entrepreneurial)•Mentor Program•Objectives & Timelines in Onboarding•Work/Life Balance
Gen YCurrent age: under 32
•Focused on social•Enable Contribution•Link Onboarding to Learning•Flexibility/Buddy system/Networking
Interactive Questions - OnboardingDo you have a great first day program?YesNo
Does your onboarding program include steps beyond 100 days?YesNo
The most trusted and reliable recruiting firm in the agriculture industry© Ag 1 Source
Recruiting
The most trusted and reliable recruiting firm in the agriculture industry
© Ag 1 Source
Common Recruiting Challenges• Poorly designed website • Cumbersome application/interview
process• Management disengaged with the entire
recruiting/hiring/onboarding cycle
The most trusted and reliable recruiting firm in the agriculture industry© Ag 1 Source
4 Steps Improve Your Odds
• Establish a clear understanding of the role • Enhance your assessment process• Promote career challenges and
opportunities• Stop selling and start recruiting
The most trusted and reliable recruiting firm in the agriculture industry© Ag 1 Source
A failure to plan, is a plan to failEstablish a clear understanding of the role• Know who you are looking for• Agree on “must haves” vs. “nice to haves”• Determine the performance objectives• Resume describes the “what” and “where”, so focus
on the “how” • Define the expectations of the role (1 month, 3
months, 1 year, 5 years) – what is considered success?The most trusted and reliable recruiting firm in the agriculture industry© 2013 Ag 1 Source
The Power of First Impressions
Enhance your assessment process• Define your process before you start the search• Who will be involved• Defined timeline• Set candidate expectations
The most trusted and reliable recruiting firm in the agriculture industry© 2013 Ag 1 Source
What Is Your Value Proposition?
Promote Challenges and Opportunities• Why would they want to work for your
organization?• What challenges and opportunities lie ahead• Paint a clear picture of the future• Make the conversation about career
move – not compensation
The most trusted and reliable recruiting firm in the agriculture industry© 2013 Ag 1 Source
Interactive Questions - RecruitingDo you have a company ambassador?YesNo
Do you have an employee referral program?YesNo
The most trusted and reliable recruiting firm in the agriculture industry© Ag 1 Source
Communication
The most trusted and reliable recruiting firm in the agriculture industry
© Ag 1 Source
The need for TRUST
• Expecting the company to deliver on it’s promises, be honest in communications, and compensate fairly
Management function – Lead by example
The most trusted and reliable recruiting firm in the agriculture industry© Ag 1 Source
The need to have HOPE• Believing that you will grow, develop
skills, and have opportunity of increased responsibility or career progress leading to higher pay
Management function – Show the path
The most trusted and reliable recruiting firm in the agriculture industry© Ag 1 Source
The need to feel sense of WORTH• If you do your best, work hard, you will
be recognized for you contributions
Management function – Find ways to equally recognize and coach
The most trusted and reliable recruiting firm in the agriculture industry© Ag 1 Source
The need to feel COMPETENT• You will be matched to your job, use your
talents, be challenged, receive training, see the results of your work, and obtain regular feedback on your performance
Management function – provide training all along the Path
The most trusted and reliable recruiting firm in the agriculture industry© Ag 1 Source
Improving Internal CommunicationWhy do we need to communicate?
Employees want to know…how their role fits with the goals of the company – Clarity
- Was the last time that you talked to your employee, their annual review?
- The measurement of good communication is that you don’t have to call your employee to learn what they accomplished during the week
- It needs to be a 2 way street
The most trusted and reliable recruiting firm in the agriculture industry© Ag 1 Source
Employees Need Answers-Implementation, how the employee sees it
• Where are we going as a company?• How are we getting there?• How do you expect me to contribute?• How am I doing?• What is my career path? • How will I get the skills necessary to keep me on that
path?
The most trusted and reliable recruiting firm in the agriculture industry© Ag 1 Source
Mike’s Time tested simple principles• “Toolbox Time”• Flexibility in work schedules• Measure quantifiably what gets done - Scoreboard• Free food• Schedule ahead-so that employees can plan
The most trusted and reliable recruiting firm in the agriculture industry© Ag 1 Source
Interactive Questions - CommunicationWhat percentage of your workforce meets with a supervisor weekly in a work review to discuss progress toward goals?
Less than 50%50 – 80%More than 80%
The most trusted and reliable recruiting firm in the agriculture industry© Ag 1 Source
Recruiting and Hiring ChecklistRecruiting
Know what you are looking for
Determine performance Objectives
Define expectations : 1st month, 1st quarter, 1st year, and 3 years
Hiring Interviews are recruitment
opportunities Defined process with
engaged management team Provide an improvement in
quality of life and career advancement
The most trusted and reliable recruiting firm in the agriculture industry
© Ag 1 Source
Onboarding and Retention Checklist
Onboarding Make the first day, a day to
remember Assign a mentor so they
never feel “alone” Onboarding is a continuous
process – plan out the year
Retention Educate supervisors on why
employees leave Recognize opportunities to
enhance Work/Life balance Enable social interaction
The most trusted and reliable recruiting firm in the agriculture industry
© Ag 1 Source
Communication and Engagement Checklist
Communication Create Trust – Deliver on
promises Communicate to employee
needs regularly Do you need to call them to
determine what they accomplished?
Engagement Do employees understand
the value of their role to the company?
Recognize performance -IMMEDIATELY
The most trusted and reliable recruiting firm in the agriculture industry
© Ag 1 Source
Current Destination Employer Examples• Hiring
– Engage entire management team and establish consistent interview methods across the company– Time from application/referral to offer of employment in 2 weeks or less– Create a culture that recognized the hiring process as an extension of recruiting rather than “weeding
out candidates”
• Retention– Use job descriptions to create an understanding for existing employees of what is required in current
role, before they will be considered for promotion– Annual review is focused on career goals and personal development planning to get there– Training budget puts more emphasis on supervisors with leadership and communication training vs
the rest of the employees
• Engagement– Include employees in management meetings where decisions that impact them are made– Focus on supervisor availability – what is keeping them from working with their team?– Weekly and monthly competitions to enable teamwork (weight loss/health, new customers,
inventory, etc.)
The most trusted and reliable recruiting firm in the agriculture industry© Ag 1 Source
Current Destination Employer Examples• Onboarding
– Establish an internal mentor program with rewards for new employee performance and retention– Engage entire management team to visit with new employees on a consistent basis– Create a system to provide training and mentor support for up to 18 months ( if needed)
• Recruiting– Train young employees to be ambassadors of the company and send them to FFA chapters, vo-tech
career fairs, etc.– Create a scholarship program focused on recruiting – not just community image– Create performance based and growth focused job descriptions
• Communication– Leverage as many channels of communication (voice, email, website, personal conversation) as
possible– Train supervisors to use context with each communication– not just the “what”, but also include the
“why” and the “how” – Encourage informal communication with regularly scheduled social functions
The most trusted and reliable recruiting firm in the agriculture industry© Ag 1 Source
Interactive Questions - FinalDo you believe that you would want to become a Destination Employer?YesNo
Do you believe that you are a Destination Employer now?YesNo
The most trusted and reliable recruiting firm in the agriculture industry© Ag 1 Source
Questions?
The most trusted and reliable recruiting firm in the agriculture industry
www.ag1source.com
© Ag 1 Source
If you would like to talk directly with us – stop by booth #706 or contact us at:
Mike Smith: [email protected] or 1.620.327.2205
Mark Waschek: [email protected] or 1.620.327.0341