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Global Summit on Applied Business, Economics, and Social
Science
December 01 - 02, 2018Gargallo Rialto Hotel, Barcelona, Spain.ISBN number: 978-91-88873-04-0
AES - 2018 Program Book & Schedule
Office of European Academic Research Consortium
European Academic Research Consortium Page 1
Table of Contents
Welcome Letter p. 2
2018 EARC Sponsors p. 3
EARC Organizing Committee p. 4
EARC Scientific Committee p. 5
Getting Around p. 6
Pre-session Activities p. 7
Session Activities p. 8
Conference Attendees p. 9
Abstract Proceedings Track: Applied Business, Economics, and Social Science
The Roles of Moral Judgment, Subjective Norm and Attitude in Influencing Non-Deceptive Purchase Behavior of Counterfeit Products
p. 11
Impact of The Importance of Innovation in SMES on a Systematic Approach to Their Management
p. 12
European Academic Research Consortium
Page 2
Welcome Letter Dear Participants of EARC 2018 On behalf of the European Academic Research Consortium (EARC), I am pleased to welcome you to this international meeting. We are excited to organize this conference and extend our hospitality to professionals from diverse countries. You bring astonishing capability to this conference, and we are excited to learn from your experiences, plans, and strategies. Your involvement with the ever-expanding dimensions of learning is invaluable and will help shape important research and outreach policies. We are grateful to many volunteers and to the companies that have made this conference possible. In true essence, the bar is set high, and we are grateful that your professional, academic, and entrepreneurial exchanges at the conference will move EARC forward to achieve a greater understanding of our role in improved learning. Sincerely,
Dr. Mehwish Waheed (PhD) Executive Director EARC.
Krögarvägen 20, 145 52, Stockholm, Sweden
www.euarc.org [email protected]
European Academic Research Consortium
Page 3
Sponsors We would like to extend our gratitude to the sponsor of this year’s EARC conference for all their support of this endeavor.
European Academic Research Consortium
Page 4
EARC Organizing Committee
Name Role
Dr. Mehwish Waheed Conference Executive
Dr. N. Ain Conference Organizer
Dr. U. Walker Conference Joint Chair
Dr. Bromwich D. Paul Conference Secretary
European Academic Research Consortium
Page 5
EARC Scientific Committee
Name Affiliation
Dr. Seyedeh Shiva Hashemi School of Housing, Building and Planning, Universiti Sains
Prof. Dr. Natasa Stojan Faculty of Humanities and Social Sciences, University of Split
Dr. Sandra De Sousa Xavier Goiano Federal Institute
Prof. Aleksander Maziarz Kozminski University
Prof. Joanna Kielin – Maziarz Kozminski University
Prof. Richard D. Gritta University of Portland
Prof. Miller Akyeampong University of Sussex
Prof. Dr. Martin Anechitoae Faculty of Law and Administrative Sciences, University of Constanta
Paula Andrea Garcia Ortiz University of Ibague
Assoc. Prof. Ronay C. Burlacu Technical University “Gh. Asachi” Iasi
Dr. Tariq Tawfeeq Yousif Alabdullah College of Administration and Economics, University of Basrah
European Academic Research Consortium
Page 6
Getting Around Barcelona Airport Barcelona–El Prat Airport, also known as El Prat Airport, is an international airport located 12 km southwest of the centre of Barcelona. Aerobus – Express bus service departs every 5 and 10 minutes from outside both Terminal 1 and Terminal 2. The Aerobus will then take you to the city centre where you can alight either at Plaça d'España or Plaça de Catalunya. TMB Airport Bus operates during the day from both airport terminals. The no. 46 bus travels from the city centre stopping first at T2. It then continues on to T1. This bus has more stops than the Aerobus and takes more time to travel to the city centre however the big advantage of using this bus is you can use the T10 transport ticket on this journey unlike for the Aerobus. There is also one all night bus at the airport, NitBus N17. Trains from Barcelona Airport, The RENFE train service runs approximately every 30 minutes to and from Barcelona airport to the city centre. Travel time is approximately 25 minutes.The name of the stop for the airport is Aeropuerto. If travelling from the airport to the city centre you can get off at Barcelona Sants, Passeig de Gràcia or Clot which are serviced by metro stops. From these you can change for the Barcelona metro underground system to go to your final destination. Taxi In case you want to avoid public transportation, then opt for one of the official taxi services. All official Barcelona taxis are black and yellow and are required to charge only the value on the meter (plus an surcharges).
European Academic Research Consortium
Page 7
Conference Agenda (Day 01) Pre-Session Activities
December 1st , 2018
Time Activity
9:00 a.m. to 9.30 am. Registration and Kit Distribution
9:30 a.m. to 9:40 a.m. Introduction of Participants
9:40 a.m. to 9:50 a.m. Inauguration and Opening Address
9:50 a.m. to 10:00 a.m. Grand Networking Session
10:00 a.m. to 10:30 a.m. Tea/Coffee Break
European Academic Research Consortium
Page 8
Session Activities (10:30 am – 01:00 pm) TRACK: Applied Business, Economics, and Social Science
December 1st, 2018 – Day 01
PRESENTER Topic
Dr. Nor Azila Mohd Noor The Roles of Moral Judgment, Subjective Norm and Attitude in Influencing Non-Deceptive Purchase Behavior of Counterfeit Products
Mr. Jindřich Fuka Impact of The Importance of Innovation in SMES on a Systematic Approach to Their Management
European Academic Research Consortium
Page 9
Conference Attendees The following scholars/ practitioners/educationists who don’t have any paper presentation, however they will attend the conference as delegates & observers. December 1st, 2018 – Day 01
S.No ID Name Affiliation
1. AES-126A Dr. Jaroslav Vrchota University of South Bohemia in České Budějovice
2. AES-126A Mr. Ladislav Rolínek University of South Bohemia in České Budějovice
European Academic Research Consortium
Page 10
Conference Agenda (Day 02)
December 2nd, 2018 – Day 02
The second day of the conference is for leisure activities. Participants and guests are free to explore the city at their own.
European Academic Research Consortium
Page 11
Abstract of 2018 EARC Sessions
TRACK: Applied Business, Economics, and Social Science
Author(s) *Presenter Nor Azila Mohd Noor1, Muhammad Azli2, Abdullah A Ghani3
Title
The Roles of Moral Judgment, Subjective Norm and Attitude in Influencing Non-Deceptive Purchase Behavior of Counterfeit Products
Affiliation 1Othman Yeop Abdullah Graduate School of Business, University Utara, Malaysia 2Polytechnic Sultan Abdul Halim Mu’adzam Shah, Bandar Darul Aman, Malaysia 3Islamic Business School, University Utara Malaysia Corresponding Email: [email protected]
Abstract: Counterfeit is a global phenomenon as the market for it is worldwide and continues to grow as a fast-going challenge for global marketers of genuine brands. Fakes, counterfeits, imitations, illicit goods, pirated goods, pirated software are among goods produced unethically as they are usually associated with branded, famous and original goods and these products are being copied by the manufacturers without gaining the authorization from the original creator or owner of the intellectual property. Counterfeiting has been proven to be a serious issue around the globe since the last few decades where it has been linked with varies of problems that causes chaos in economic activities and social life. This study sets out to examine factors influencing consumers’ non-deceptive purchase behaviour of counterfeit products. An intercept survey involving 392 respondents was conducted at hot spot areas selling counterfeit products in Malaysia. A self-administered questionnaire was designed using established scales. This study utilized PLS-SEM to establish the validity and reliability of the measurement model and to test the hypotheses. The outcomes of this study show that non-deceptive purchase behaviour of counterfeit products is positively been influenced by attitude and subjective norm, while moral judgment negatively influence non-deceptive purchase behaviour of counterfeit products among consumers. This study offers theoretical and practical contributions for academics and practitioners. This study provides an understanding of consumer’s non-deceptive purchase behaviour of counterfeit products. The research findings can be used by policy makers and genuine product producers to formulate strategies to combat counterfeiting activities.
European Academic Research Consortium
Page 12
TRACK: Applied Business, Economics, and Social Science
Author(s) *Presenter Jindřich Fuka1
Title
Impact of the importance of innovation in SMES on a systematic approach to their management
Affiliation 1University of South Bohemia in České Budějovice, Czech Republic Corresponding Email: [email protected]
Abstract: In today's turbulent business environment, it is increasingly difficult to create and maintain a competitive advantage, mainly due to fast changes that are affecting the enterprises. Therefore, if they want to maintain their competitive advantage they must innovate constantly. The main goal of this paper is to verify the assumption that companies that realized the need of constant innovation are approaching to the innovations more systematically. A systematic approach to innovations enables the company to methodically analyze and solve problems by generating innovative solutions. A systematic approach to innovations is thereby enhancing the company\'s competitiveness. Following hypothesis was set. The level of company’s systematic approach to the innovations is depended on the level of importance that is company assigning to the innovations. This hypothesis was tested by the Cramer’s test and the Chi-quadrate test on a sample of 208 small and medium-sized enterprises in the Czech Republic. The medium dependence was found between the two tested factors. Therefore, it can be argued that companies realizing the need for constant innovations, in order to maintain their competitive advantage, are applying a systematic approach to innovations which allows them to innovate more effectively and thus it improves their competitive advantage.
