aer 2010 driver yielding

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    at crossings withouttraffic controls

    Gene Bourquin, Rob Wall, Dona Sauerburger

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    What conditions causedrivers to yield:

    vests, flags, and cane,oh my?

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    Why drivers

    yield?

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    Social theories and

    empirical research

    indicate thatdependencycues influence drivers

    Harrell (1993)

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    Drivers yielded more

    readily to individuals perceivedto be dependent: mothers with a

    carriage, people thought to havea physical disability, or people

    who are blind.(Bake & Reitz, 1978)

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    What driverssee

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    Attentional capture: a stimulus

    that alters attention away fromthe prevailing focuswhich

    draw a attention without thatpersons volition.

    (Hughes, Vachon, & Jones, 2005)

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    (Mack, Pappas, Silverman, & Gay, 2002)

    Whats in yourattention set?

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    Inattentional Blindness: the

    phenomenon when items notexpected, not of interest, or not

    meaningful are not perceivedby the visual system.

    (Ramachandran &Rogers-Ramachandran, 2005)

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    Conditions are likely to be

    noticed and understoodwhen attentional capture is

    high and inattentional

    blindness in minimized

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    What we knew aboutdrivers yielding

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    roundabout entry lanespedestrians standing at the

    edge of the crosswalk: 36.4%

    holding a white cane 20%

    without a cane(Ashmead, Guth, Wall, Long, and Ponchillia, 2005)

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    Roundabout exits (higherspeeds):

    0% yielded with no cane, 9%

    with a white cane.

    (Ashmead, Guth, Wall, Long, and Ponchillia, 2005)

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    driver yielding improved

    with a visible long cane or

    dog guide 15%-32% (Guth,Ashmead, Long, Wall, &Ponchillia, 2005)

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    at a campus midblockcrosswalk with no traffic

    control, drivers yieldedabout 96% to a cane user

    (Guth, Ashmead, Long, Wall, & Ponchillia, 2005)

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    at uncontrolled and

    stop-sign-controlled streets(residential/downtown) drivers

    yielded about 5% of the time toa cane user

    (Guth, Ashmead, Long, Wall, & Ponchillia, 2005)

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    What we did

    What we found

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    375 trials

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    P

    C2

    C1

    X

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    Control yielding rate: 0.41

    Flag 0.61Vest 0.49

    Cane 0.87Cane waive 0.89

    Cane waive vest 0.91

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    The main differencesseen in yielding were

    across the crossingconditions

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    Secondarily, vehicleapproach speed most

    critically impactedyielding

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    This study, along with previous

    studies, indicate a general principlethat using a cane will improve safety.

    A long cane is a well-known symbol

    that reduces inattention blindnessthrough its visibility and

    meaningfulness.

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    Mack, A., Pappas, Z., Silverman, M., & Gay, R. (2002). What we see: Inattention and thecapture of attention by meaning. Consciousness and Cognition 11 (2002) 488506,2002(11).

    Ashmead, D. H., Guth, D., Wall, R. S., Long, R. G., & Ponchillia, P. E. (2005). StreetCrossing by Sighted and Blind Pedestrians at a Modern Roundabout.Journal ofTransportation Engineering, 131(11), 812-821.

    Baker, L. D., & Reitz, H. J. (1978). Altruism toward the blind: effects of sex of helper anddependency of victim.Journal of Social Psychology, 104(1), 19.

    Guth, D., Ashmead, D., Long, R., Wall, R., & Ponchillia., P. (2005). Blind and SightedPedestrians' Judgments of Gaps in Traffic at Roundabouts. Human Factors, 47(2), 134(118).

    Harrell, W. A. (1993). The Impact of Pedestrian Visibility and Assertiveness on Motorist

    Yielding. [Article].Journal of Social Psychology, 133(3), 353-360.

    Hughes, R. W., Vachon, F., & Jones, D. M. (2005). Auditory Attentional Capture DuringSerial Recall: Violations at Encoding of an Algorithm-Based Neural Model?Journal ofExperimental Psychology / Learning, Memory & Cognition, 31(4), 736-749.

    Ramachandran, V. S., & Rogers-Ramachandran, D. (2005). How Blind Are We? Scientific

    American Mind, 16(2), 96-95.