adways session1. acquiring app business in japan with google
TRANSCRIPT
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Acquiring App Business in Japan with Google
June 4 2015
Tatsuki HirotaHead of New Business Sales Korea / Japan
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Google Confidential and Proprietary Google Confidential and Proprietary
● JP App Market Overview ● Localize to JP Market ● JP App Promotion
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Google Confidential and Proprietary
JP App Market Overview
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Google Confidential and Proprietary
Largest install bases
Fastest growing install bases
Largest revenue markets
Japan
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Google Confidential and Proprietary
Factors for App Business in JP
SmartphonePenetration OS Share Network
AccessibilityMobilePayments
56.5%Source: MMD Labo
Android&iOS
4G Subscribers (2013)
11%of Global 4G subscribers
Paid by Gift CardsEnable to buy Google Play/iTunes gift cards at almost convenience stores.
Paid by Carrier BillingJapan has developed a carrier billing compared with the other countries.
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Google Confidential and ProprietarySourece : Our Mobile Planet http://think.withgoogle.com/mobileplanet/ja/ Google AdWords Performance Forum 2014
% Only use at once.
App Usage is UbiquitousApps installedon average
apps used last 30 days
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Google Confidential and Proprietary
Top 10 AppsDragons, Anime
Local multiplayerHybrid Genres
Mid-core
Japan
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Google Confidential and Proprietary
GatchaPower-ups
Puzzles & Dragons (Gungho)
EventsCollaboration
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Google Confidential and Proprietary
Localize to JP Market
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Google Confidential and Proprietary
6xSales for apps with localized listings
1. Localizing listings is an essential best practice
2xSales in Japan for apps with precise local pricing
2. Localize your pricing to increase sales
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Google Confidential and Proprietary
3. User ReviewAnswering
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Google Confidential and Proprietary
JP App Promotion
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Google Confidential and Proprietary
TV CommercialCrucial Media to reach Mass Market
Pre-ReservationGet a user early stage
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Google Confidential and Proprietary
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Google Confidential and Proprietary
Why YouTube?
PC
Mobile
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Google Confidential and Proprietary
Popular Entertainment Channel on YouTube in JP
TheMaxMurai cobanermani456 shuuya007 HikakinGames HikakinTV
Category Game Game Game Game Product Review
Subscribe 1.2M 780K 243K 1.3M 1.9M
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Google Confidential and Proprietary Google Confidential and Proprietary
The choice is yours with AdWords
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Google Confidential and Proprietary
Before Release Release Mature Growth
Pre-Reservation + Remarketing
Search and Youtube Truw view
Deep Linking & Remarketing
Mobile GDN (mWeb, mApp)
Start
Mas Promotion
: Growth curve of Mobile app
Growth
Inst
all
Lifecycle of Promotion
1
2
3
1 2 3
Growth curve of Standard product
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Google Confidential and Proprietary
Approach Various UsersGoogle will show your ads to users in various places
SearchYouTube Viewers Play Apps View Websites Use Gmail
認知からインストールまで
最大化
PROPOSAL
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Google Confidential and Proprietary Google Confidential and Proprietary
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Google Confidential and Proprietary
Key takeaways
Let’s try to go JPbecause JP is a pretty
Lucrative country
Be careful to Localize your app when trying to
launch apps in JP
Using YouTube isquite important to
reach your ideal users
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Google Confidential and Proprietary
Google One Service Platform
Development
Monetize
Engagement
Anal
ytics
Promotion
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Google Confidential and Proprietary
Right Apps, Right People감사합니다。
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Google Confidential and Proprietary
Appendix
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Google Confidential and Proprietary
私の名前はひで
としです。はじめまして。
My name is Hide
toshi. Nice to meet you.
私の名前はひでとしです。
はじめまして。
My name is Hidetoshi.
Nice to meet you.
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Google Confidential and Proprietary
0.994.999.99
19.99
¥100¥500
¥1,000¥2,000
1,000₩5,000₩
10,000₩20,000₩
$0.99$4.99$9.99
$19.99
PricingMake them right