Prime Ministerrsquos Hibiscus Award 20142015

Environmental Awareness Change Through Awareness And Action

IM`g0amp- Henry Goh

MICCI Chats With Ng Lee Penn GM For Health BASF PETRONAS

KDN NO PP 5124062012 (029800) VOL19 Malaysian International Chamber of Commerce and Industry (16841-V)

the business Q12015

ADVOCATEThe Premier Advocate for the Business Community

B U S I N E S S amp

E N V I R O N M E N T

4 5

action and integration of environmentally conscious practices into everyday life

Progressive steps taken by NGOs like the Environmental Protection Society Malaysia WWF Malaysia and the Malaysian Nature Society in cooperation with governmental organisations such as the Department of Environment and the Ministry of Natural Resources and Environment have succeeded in building awareness and uniting people towards bringing about a change in the way Malaysians look and interact with the environment Environmental advocates have been working at all levels to ensure there is a stable and permanent change with environmental policies environmental

education public awareness and corporate

environmental practices This has brought changes in perception for corporations and how

Economic and national prosperity may appear removed from the subject of the environment but with the modernisation and fast paced development of Malaysia in the past few decades the country has still to realise the need to integrate the wellbeing of a fragile environment into domestic industrial commercial governmental and even educational sectors

l01313-$313$environmental issues is education and awareness so that people are aware of how to live in harmony with nature and all other living organisms If we drive this sustainability then the environment can continue to provide for us as always And with awareness comes

ldquoThe resources our environment provides us is one of the most precious and irreplaceable

elements that make this globe so biologically and ecologically rich There is no question that

humanity must do anything and everything to ensure that this environment is preserved

and conserved so that the water earth air and biodiversity does not face depletion through

our actionsrdquo

Presidents Message Preserving the Valuable Elements of Our Environment

Simon Whitelaw

President MICCI

they approach their company philosophies many of which now stress the importance of environmental protection and sustainability

However we have to be honest and say that while there has been progress the pace of change and the political will has been lacking Many issues raised 013lt]UIIU$acutefrac14frac14middotagain in a white paper in 2000 are still with us In June this year key issues were again raised lt]UIIU$314-3white paper with 7 key recommendations to the Malaysian on environment government

This Business Advocate issue will delve further into the need for environmental preservation its long-30$31$3key environmental issues that Malaysia needs to rectify Such a philosophy harbours a nation that is progressing not only economically but also in an environmentally sustainable manner that leaves a positive and valuable change in the world that we pass on to our future generations

Presidents Message

7 Key Recommendations on Environment Raised in 2000

0 Introduce better water management techniques to lower consumption and address wastages and leakages

0 Impose stricter enforcement and penalties on illegal farming and illegal or improper development

0 Undertake and implement a national action plan to reduce the pollution levels of air water land etc Recognising this will require coordinated action at many levels State Federal and International

0 Review the National Policy on Environment (DASN)0 Introduce new risk and insurance approaches to

incentivising green technology initiatives0 131303133amp$4$03I$K9amp-$3

]13$1IK]0 s$0-01$33amp$4$03MiI

Then look no furtherhellip

Do you require large warehouse space in Sabah

Interested parties are kindly asked to contact Jacqueline at + 60 88 483883 or by email at jlcarlronnowcommy

This facility is ideal as a distribution centre for a large retail operation as a base for light industry or home for a logistics service provider

Situated on a 14 hectare site 5km from Sepangar Bay port at Kota Kinabalu the facility contains 10 open sided covered steel warehouses amp 7 closed sided covered steel warehouses with concrete flooring

Some of these are now available for long term lease

54

Contents

PUBLISHER Sandeep Juneja Holdings Sdn Bhd Suite C-07-09 Plaza Montrsquo Kiara No2 Jln Kiara Montrsquo Kiara 50480 Kuala Lumpur MalaysiaT +603 6201 9766 F +603 6201 9767

W wwwsandeepjunejacom CREATIVE Sandeep Juneja Agency EDITORIAL stewart j forbes sandeep juneja jude liew rishab kumar PRINTER Firefish Resources Sdn Bhd (950343-M) No 8 Jalan Tembaga SD 52F Bandar Sri Damasara 52200 Kuala Lumpur T +603 6277 4089 F +603 6277 2090 W firefishresourcesgmailcom

It aims to promote protect and advance free enterprise and in particular the interests of the international investment community Being the oldest private sector business organisation in Malaysia it maintains a constant evaluation of the business climate and enjoys an excellent dialogue status with the government DISCLAIMER All opinions and views expressed in this publication do not necessarily reflect the views of MICCI The publisher shall not be held liable for any error or inaccuracy No parts of this publication may be reproduced in any form without the publisherrsquos permission

MICCI is an organisation representing the majority of international corporations currently in Malaysia

CONTACT Malaysian International I0ampIamp013$U$4130lt]UIIU

IordfraquoordfraquoHamp13Ig]amp$3[0microZ$[0]amp$3[0cedilsup3middotraquosup3[44-40

TAgravesup1sup3parasup1microsup3acuteordmordmsup3raquoFAgravesup1sup3parasup1microsup3acuteordmordmsup3cedil

PRESIDENTS Message 03Simon Whitelaw

IT]HMjChatter 06Stewart JForbes

I`rMjStory 08g0]$1301T113410microsup3acutemiddotyenmicrosup3acutecedil

]UIIUFeatures 11-33lI$$j3amp$1-H3$ Business And The Environment 11

Respecting The Environment In An Urban Development Plan 14

Towards A More Sustainable Dairy Industry 17

Is Sustainability In Businesses A Myth Z413R`0kamp3$Iamp0-amp031 I$1334lt139 20

Iamp0-amp03M$90amp$$3j1-amp$13lt On The Rise 24

Why Business Must Adopt The New U1ampacutemiddotsup3sup3acutemicrosup3acutecedil 27

M$90amp$$30$11I$l0amp4 Awareness And Action 30

^3amp$gamp131I$$lk13amp- Of Environmental Regulation 32

IM` g0amp 34-35U$Iamp$9013amp$s3lg01$3 Of The Malaysian Nature Society 34

MEMBERS News 36-39]UIIUs13amp1U31^]01 parasup1

]UIIU News 40-50

Regional Focus 51-54]UIIUI31s3^g$$ GM For Health BASF PETRONAS 52

13lt 57-58Words And Images By Sanjitpaal Singh 57

Dining At Wasabi Bistro 58

9$S0$ cedilraquo

6 7

1413$3ltU$microsup3acutecedilThe Malaysian Nature kamp133lt]lt11longest established domestic environmental organisation will celebrate 75 years supporting the environment in this country

It is up to these parties along with the business sector to maintain an open door approach to discussing issues of mutual interest within the environmental 0amp0$3amp$cooperative areas for 3$3ampconfrontational approach to any issue small or large will only delay or derail consensus and nobody wins

M$90amp$$3Engagement is not a 0amp1431amp$area where a genuine win-win is possible hellip if we but try

Nevertheless it is also true that companies have a responsibility to their shareholders and stakeholders to provide a return on their investments without which they would be unable to secure additional capital for business growth and sustainability

So can these two apparently opposite -amp13amp$1013amp$13

The short answer is yes 1341-0amp33ltdoes not have to be at the expense of the environment In fact environmental consciousness and regard for sustainability is a prerequisite for ensuring the ongoing availability

of many materials and resources necessary for industry

Similarly the environmental community has to

recognise that much of the funding they rely

on emanates from 3-0amp31

Chamber Chatter

This is of course an amp901-133amp$and there are many companies large and small who demonstrate active support for climate change action environmental sustainability and education energy THORN13$13lt0413130amp$emissions and a host of other activities with good environmental governance in mind Many Malaysian companies participate in the bi-annual Prime ]$1301T11341Award (PMHA) which recognises excellence in environmental management and where ]UIIU1amp$amp3amp40organising associations

generated by the private sector

But on both fronts it is necessary for dialog to take place so that business understands the critical environmental issues and where action can actually contribute to sustaining their businesses and the environmental community can focus on areas that are important but do not simply put companies out of business

]UIIU1]lt11longest established trade association is very conscious of the merits of both communities environmental and business and seeks to maintain rapport with both sides and encourage an ongoing transparent relationship of mutual respect and positive engagement

Here in Malaysia we have a rich environmental heritage and one that is worth preserving A number of environmental agencies both foreign and domestic exist to support the cause of environmental good governance and

Environmental Engagement

Stewart J ForbesExecutive DirectorMICCI

frac34 yenPGfrac34AkhQZGhhfrac34BYYkZQisfrac34Qhfrac34wiGZfrac34B9iGNgQhGDfrac349hfrac34ZXsfrac34P9pQZNfrac34QZiGgGhifrac34QZfrac34egwQihfrac349ZDfrac349ZsiPQZNfrac34iP9ifrac34Y9sfrac34eiGZiQ9XXsfrac34gGDkBGfrac34egwQihfrac349ZDfrac34frac34Qhfrac34NQpGZfrac34XQiiXGfrac349iiGZiQZfrac34gfrac34may even be actively opposed

Business Advocate

8 9

Cover Story

time employees exceeding 75 or with annual sales turnover exceeding RM20 million

2 SMEsa Manufacturing

(including Agro - Based) amp Manufacturing Related Services

Iamp-$134time employees NOT exceeding 200 or with annual sales turnover NOT exceeding RM50 million

b Service Sector $134$UIl

Iamp-$134time employees NOT exceeding 75 or with annual sales turnover NOT exceeding RM20 million

How the Award Assessment Is Carried Out

For the successful implementation of the Award it is important for assessment procedures to be simple clear THORN13$3$01339of current trends in environmental management practices

The assessment is carried out in 3amp131

Stage I Submission of a written questionnaire by the participating company The responses are evaluated against a

set of criteria drawn up by 3l13$13Iamp33

The Questionnaire requires the company to provide information amp$Ugrave3$0ampareas based on key principles issued by the U$30$3amp$I0ampIamp013UII1H41$11I030amp0Sustainable Development llt$134

ldquoMALAYSIAN companies must step up their game in adopting sustainable business

practices Businesses are shooting themselves in the foot if things donrsquot change rdquo

Tan Sri Mustafa MansurOrganising I0$g]T

Stage II Site visit to verify k3acute1411amp$$313amp-$lt1$90amp$$3performance and commitment

Participants short-listed for Stage II are required to provide additional facility information if necessary (eg site layout history and etc) for the site visit A team of not less than two members will assess each site and the duration of each site visit would not exceed two days

Launch of the PMHA microsup3acutemiddotyenmicrosup3acutecedilIlt13OtildeNation-Wide Roadshow

The Award recently 13amp$1331acuteacute313lt13signifying the 20th year 1$1331$13-3amp$$acutefrac14frac14sup1$14$13ltK3ampSri Dr James Dawos Mamit Deputy Minister of Natural Resources and Environment amp$middotk-30microsup3acutemiddot

Following the launch nation-wide roadshows 0amp0$1$[$rltg$$Zampamp0H04U-amp[4$3$[amp3

[$4$[413$to reach out to more companies and industries

M$90amp$$3Zamp40$10

In recognition of the fundamental role of the media in sustainable development the PMHA inaugurated the Environmental Journalism Award in its microsup3acutemicroyenmicrosup3acutepara13lt133lStar taking the honours This Award is presented to the print media organisation that has made major contributions towards the understanding of environmental sustainability and seeks to enhance the quality and integrity of media coverage of environmental issues

This is in line with g]T113amp$13-313recognises companies and businesses for their accomplishments and leadership in environmental sustainability

acute01-Priority and Iamp3$3

2 Managing environmental issues

3 Training and Iamp4$133amp$

middot $`30Iamp-$13

5 Environmental Emergencies

6 Environmental Improvement

ordm g0amp4133yenk0913Iamp4$133amp$

raquo M-ampltParticipation

frac14 k4--ltI$acutesup3M$90amp$$3

Social Programme

acuteacuteM$90amp$$3Accounting

acutemicroIlt13Analysis

acuteparaM13ampK1$acutemiddotM13amp$acutecedil I0amp$Rampamp3-0$3

Business Advocate

Prime Ministerrsquos Hibiscus Award 20142015

The Award is jointly organised by four of Malaysias leading private sector non--0amp3amp0$13amp$1concerned with corporate environmental management and performance and sharing a common goal to advance the sustainability agenda They include the Business Iamp4$13amp0k413$3ltamp Responsibility Malaysia HIkj]M$90amp$$3Management amp Research Association of ]lt1M^kMjITFederation of Malaysian Manufacturers (FMM) and the Malaysian International I0ampIamp013OtildeU$4130lt]UIIU

The Award is endorsed by the Ministry of Natural Resources and Environment (MNRE) Malaysia and supported by the Department of Environment (DOE)

Participation In The Award

By taking part in the Award companies demonstrate to all interested parties (their customers

suppliers regulatory bodies etc) - their commitment towards ensuring environmental performance excellence Participants are given an independent holistic overview of their management practices in addressing environmental issues besides the unique opportunity to measure their performance and benchmark their practices against competing industries

Categories of Awards

Recipients of the PMHA will be accorded recognition for one of three (3) levels of achievements based on their environmental performance and commitment announced at the end of a 2-staged assessment The three levels of achievement and award in ascending amp0001ampamp1

acute^amp3139$3 2M13-3amp$

Achievement3 M13$3

Achievement

For the small and medium scale enterprises (SMEs) the SME Special Award is awarded to the best performing SME participant while State Awards will be presented to the best awardee from participating States In addition to these awards the I$l0amp-lt1awarded to the overall awardee with the highest performance for the entire cycle

H$31lamplAwardees

Recipients of the Prime ]$1301T11341Award will achieve 3ampamp$

bull Recognition as an exemplary organisation committed to environmental management

bull Eligibility to use 301ampampamp0publicity purposes

plusmn `$ 13amp-$30lt-113amp$lt1$0yen0$yenamp01amp-

on sustainable development held by each of the organisers HIkj]M^kMjITR]]$]UIIUwithin the timeframe of one award cycle

Participation is open to all industrial and services sectors Within each industry and service group there are two (2) 133amp01amp-0313-$310M$30-011$SMEs This sub-division 913-lt$and eliminates disparate comparison between industries The sub-division is determined by the Paid-Up capital and $40amp-amplt1

acute0M$30-011a Manufacturing

(including Agro-Based) amp Manufacturing Related Services

Iamp-$13full time employees exceeding 200 or with annual sales turnover exceeding RM50 million

b Service Sector $134$UIl

Iamp-$134

ldquoEstablished in 1996 the Prime Ministers Hibiscus Award (Anugerah Hibiscus Perdana Menteri) is the premier private sector environmental award for business and industry in Malaysia The Award previously known as the Hibiscus Award was upgraded to the Prime Ministers Hibiscus Award following the approval of the former Prime Minister of Malaysia YAB Tun Dr Mahathir Mohamad in June 1998rdquo

10 11

Features

PGfrac34P9ZNQZNfrac34GX9iQZhPQefrac34GiqGGZfrac34Business And The Environment

There has always been a complex relationship between business and the environment with land or other impacts seen as a risk and likely cost for operations Conversely many businesses rely on products from nature and others support BZhGgp9iQZfrac34iPgkNPfrac34+frac34egNg9Yhiexcl

by Martin Hollands Senior AdvisorBirdlife International

However a number of recent global policy initiatives such as the UNs Millennium Ecosystem Assessment and The Economics of Ecosystems and Biodiversity both of which included high level business participation have highlighted fundamental issues about the relationship which will 0401$13$343inescapable change There is a growing realisation that nature and wildlife arent just nice to have as well as their own undeniable intrinsic value they not only provide many of the goods society needs

but also provide a whole 0Ugrave3amp10913114131water soil and climate regulation that underpin the whole of life The value of these services is calculated in the trillions of dollars per year

Unfortunately this growing understanding has come at the same time as research shows that the majority of the worlds Ecosystems have been converted or degraded to the extent that they can no longer provide the services we need At current levels of consumption we $acute g$3M031to meet our needs - as populations increase

and countries develop with increasing consumer aspirations we 1ampamp$$middotplanet Earths As we are unlikely to $$amp30para3$regulations policies and incentives will be required to change the way we live and do business that allows us to meet societal needs within the limits of what is possible

Before exploring the changes that will be needed it is worthwhile thinking how this situation could have arisen

For most of human existence and as societies and economies developed there were relatively few people but large amounts of healthy natural systems Therefore there was no perceived economic cost to the loss or degradation of natural systems and as these systems provided the ecosystem services without active management these came at no cost Therefore both environmental degradation and environments services were treated as external However we are now $3amp3ltecirc0$3situation there are now so many people compared

Martin Hollands Senior Advisor working with corporates Birdlife International (martinhollandsbirdlifeorg) Martin has been working at the interface between business and the environment for 30 years

12 13

The all-new 8th Edition of The Guide to Malaysia is the most comprehensive source of information about Malaysia available anywhere It provides detailed up-to-date chapters on government culture history business the economy lifestyle shopping tourism and leisure and many more core subjects It also provides full listings of government departments business associations and other essential contacts for people interested in investing and doing business in Malaysia

Why is The Guide to Malaysia the PERFECT corporate giftQuality ndash the Guide is thoroughly researched and written by leading experts from various sectors It is printed on quality paper stitch-bound for durability and has an attractive and elegant cover design

Topicality ndash the Guide is fully revised up-to-date and will be supported throughout its publication run by regular downloadable updates from our forthcoming website

Content ndash the Guide ensures your overseas business contacts are fully briefed about Malaysia and allows them to grasp the huge potential of our country

Value ndash the Guide is incredibly affordable Available in hard or soft cover for RM 75 or less it is the ONLY corporate gift of substance and lasting value available in its price class

Why Should Your Company Buy the GuideBecause it keeps working for you Unlike other corporate gifts that are used once or only occasionally the Guide is a handy companion that recipients refer to regularly and frequently

Because it strengthens your companyrsquos image through association with such an economically dynamic and welcoming nation

For more information contact

Malaysian International Chamber of Commerce and Industry (MICCI)

Block C C-8-8 Plaza Montrsquo KiaraNo 2 Jalan Kiara Montrsquo Kiara

50480 Kuala LumpurContact Jude Liew

T 03-6201 7708 F 03-6201 7705

E judemiccicom

Because it saves you time ndash with the Guide there is no longer any need to give your visitors a full-blown country briefing ndash you use your valuable contact time to focus on your own agenda

Because it assists you to fulfil your corporate responsibility to promote the country its people and its economy

How Should You Use The GuideTake it with you when you are travelling overseas to meet business contacts and attend trade fairs and pass it to foreign visitors you meet in Malaysia You can also mail it to suitable contacts before you visit them overseas or before they travel here to visit you

If you are a small business with just a few potential contacts write a nice personal message on the flysheet

If you are a larger company or organization consider a customized edition with your own corporate cover and up to 16 pages of editorial and advertorial about you your people your products and your capabilities Customized editions are highly affordable and available in print runs from as few as 50 copies

The ULTIMATEinformation resource and the

PERFECT corporate gift

to the remaining natural systems that any further conversion or degradation comes at an economic though $amp0lt$amp3$$13cost and the systems 330Ugrave3$4$1for active management Fundamental changes are therefore required that ensure that residual impacts are no longer seen as an acceptable trade for economic development and that previously free ecosystem services are paid for and that both of these costs are internalised This is not bringing in green taxes but removing detrimental subsidies

A number of similar solutions are being tested or advocated by leadership companies or associations and by I9kamp133lt$3$frequently adopted by government An example amp3113^amp^3amp11adopted by RioTinto promoted through the multi stakeholder Business and Biodiversity

`ecirc131g0amp0$134$URI$M43amp0H$safeguards with nearly acutesup3sup3-amp131amp0043amp$1amp$ampecirc131$ampamp-3by governments

Piloting of Payments for Ecosystem Services (PES) has also been promoted both by companies 14131^uamp0I3ltWater and Nestle Water and by governments development agencies and NGOs as there is a shared need to ensure future supplies through management costs being paid by consumers

Many NGOs have long advocated such changes with companies and with governments but are increasingly using pressure from consumer facing companies and associations at the end of the supply chain eg in securing commitments on halting forest conversion in the Paper and Pulp and Oil Palm supply With a recent report showing we have lost half of the worlds wildlife in just middotsup3lt0131-01140will only increase

Business Advocate

Although voluntary initiatives may help test approaches and in the case of companies such as Puma to understand the scale of their environmental externalities (subsidies) and therefore potential exposure when these are removed regulations are likely to be the only way that such changes can be fully enacted

Many of the initiatives to design and test approaches have been through multistage amp00amp4-1Iamp-$1$30ampamp33environmental expertise

and understanding the thinking behind the policy drivers and NGOs from understanding business perspectives and together developing workable solutions Birdlife International including its national partner the Malaysian Nature Society is already involved in a number of such partnerships with companies such as jampl$3ampIM]Mt$T0I$3$is interested in exploring further partnerships with companies that want to be part of thinking and not just reactive to the outcomes

14 15

Business Advocate

This planned satellite township is twenty kilometers from the capital city of Port Moresby along the north-west economic corridor spearheaded by the 013$3lt13amp-3mkKacutefrac14amp$Mtt`^]`HUg^S^Sg0amp13333013-amp03amp4$3401$]ltmicrosup3acutemiddot

Papua New Guineans identify themselves with the land and the environment is part of it l1acutecedilcedil133013amp$1-in a peri-urban setting retains the social fabric of a Papua New Guinea society at ease with the natural environment The modern township amp411ampacutesup3sup3sup3sup3

EDAI Town is an integrated mixed development on alienated State land a limited commodity in Papua New Guinea where 97 of the land mass is held under customary land ownership This is a private sector driven township development by a Malaysian company in joint venture with a local landowner community

GheGBiQZNfrac34PGfrac34ZpQgZYGZifrac34Zfrac34 An Urban Development Plan

by Kim Yong Managing Director of CY Group Sdn Bhd

Papua New Guineans in a safe environment and encourage development of business activities and local employment for sustainable economic environment

The comprehensive Master Plan incorporates middotS13amp$13-3S3Guarded Green and Global) The gated and guarded community with Internet connectivity adopts a green concept that drives architectural and engineering design on sound planning principles and a design code ensuring visually cohesive and pleasant architecture The green concept translates to water re-use for landscaping and

a solar farm to provide renewable energy as an alternative source This 3MW solar farm is a pilot project as a prelude to large-scale solar farms to lower energy costs with sustainable renewable energy mitigating global warming

Good urban planning balances development with protecting the environment Roads and associated infrastructure creating an economically feasible and environmentally friendly system Design incorporates natural site features reducing earthworks

Yong Kwee Moi (Kym Yong)regaeligfrac34aeligmacrfrac349Z9NQZNfrac34Director of CY Group Sdn Bhd has 36 yearsrsquo experience QZfrac34wQZ9ZBGfrac34QZMgY9iQZfrac34technology construction and project management The group is presently driving the EDAI Town development in Papua New Guinea

wwwedaitowncom

and retaining visual complexity in an urban landscape Swales provide natural sustainable drainage and storm water management Residential areas are provided with reticulated infrastructure utilising technology that reduce impacts on the environment and cost to the residents

Open space is an integral feature combining varying functions for drainage corridors $$14ecirc011-amp03$1113$13protection or gardening Ilt13$-130$pathways provide linkages to key facilities Adoption of principles of crime prevention through environmental 1$IglMK-0amp91a safe and comfortable environment free from excessive noise with use of passive surveillance and good public lighting Use of regular shuttle services as public 30$1-amp03$130THORN13$301$3area correspondingly reducing air pollution

17

Dutch Lady Milk Industries Berhad Incorporated in 1963 Dutch Lady Milk Industries Berhad (Dutch Lady Malaysia) is the leading dairy company in Malaysia owned by one of the largest dairy cooperative BYe9ZQGhfrac34QZfrac34iPGfrac34qgXDfrac34s9Xfrac34FrieslandCampina NV a Dutch multinational dairy company More information can be found on wwwdutchladycommy

Towards A More Sustainable Dairy Industry

By 2050 the worldrsquos population is expected to have grown up to 10 billion people Feeding this growing population will be an enormous challenge and has implications for our future generation not forgetting the environment and animals

K4313lt]lt1as a part of Royal R01$I-$Dutch multinational owned by nearly 20000 member dairy farmers is committed to ensuring not only long-term continuity for our members but also our environment Our ambition is to grow our business to feed the growing demand for healthy nutrition while reducing our environmental footprint

As such environmental sustainability is an integral part of our route2020 growth strategy aimed at

promoting growth and value creation

One of our challenges is to make our dairy chain more sustainable and to evolve towards a more circular economy To do so we aim to achieve climate-neutral growth throughout the entire chain from cow to consumer and to reduce waste and encourage recycling To this a series of goals have been formulated which include sourcing of sustainable (agricultural) raw materials and reduce the consumption of energy water and waste

(water) at our production facilities by achieving at least 2 per year improvement of water and 1330THORN13$13lt

In line with this Dutch lt]lt11out plans to ensure we achieve these goals

This begins with the sourcing of raw material Milk is the basis of our products but it is not the only raw material used We also use raw materials such as cocoa and sugar for end products and paper and cardboard for packaging

Our parent company R01$I-$has been a member of the Round Table on Sustainable Palm Oil jkg`U$microsup3acuteacute13to switch to sustainable palm oil purchasing acutesup3sup3Ograve1413$-ampIampZ4ltmicrosup3acutecedil31ecircamp03$$13ltupgrading the supply to kSacutek03S0

l1ecircamp031been put in place for cocoa another major ingredient used We use only sustainable cocoa that meets the UTZ2 I0313030

Aside from sourcing sustainable (agricultural) raw materials we have also demonstrated our commitment to responsible forestry by using the Forest k301-Iamp4$13RkIordf1303301as the primary packaging used for amp40K4313ltmTllRkI1$international not-for--0amp343ordf13amp0organisation aimed at promoting responsible management of the amp01amp0131

U$]lt1K4313lt]lt113013manufacturer to use RkIordf1303-13$1$13ordfmicrosup3acuteparal111lt$330amp43RkIampampon the pakaging of the -0amp41331Mecircamp03amp1not stop merely at primary packaging but it continues to secondary packaging as the amp03lt41$K]Uis from sustainable 1amp4013j13lt13gIj

One of our goals is to reduce energy water

Features

by Dutch Lady Milk Industries Berhad

18 19

Features

86((1(5lt())amp(17$33$1amp(6 86((1(5lt70(lt())amp(17lt

Always turn off air conditioners as you leave a room Be mindful and turn off lights and electronic devices yoursquore not using Try ldquoload shiftingrdquo by using energy when-ever possible during off peak times Most electronics use considerable amount of electricity over time even in standby mode unplug devices totally Do full loads of clothes and dishes when using kitchen appliances Same applies to boiling and heating water

Older electrical products are less energy efficient Consider buying energy efficient appliances Most electronic goods have an energy effi-ciency rating label with a 5 Star efficiency rating Energy efficient light bulbs like CFL con-sume up to 75 less energy amp last 8-12 times longer than incandescent bulbs Using energy efficient appliances goes along way towards saving energy and low-ering overall electricity bills

Business Advocate

usage and waste water by 20 per kilo by microsup3microsup313amp-03ampmicrosup3acutesup330amp4$THORN13$13ltgain of 2 per year

3K4313lt]lt1we achieved an overall energy savings of paraOgrave$microsup3acutemiddot30amp4various initiatives such as replacing low THORN13$13ltamp3amp013THORN13$13ltamp$1which contributed to a 2 savings in energy On our premise we had also changed 4amp0113$33341to T5 light tubes resulting in 30 to 50 reduction in energy consumption with three times longer life span for the light tubes

Part of our initiatives also includes optimisation of resources and adopting alternative resources

Recently we upgraded a chiller with plate heat exchangers that optimises the usage of chilled water capacity This resulted in another 2 reduction in power consumption

secircamp031to improve our manufacturing processes and continuously work towards the reduction of electricity usage throughout the company We use natural gas in our manufacturing operations where the consumption and trend of usage is continuously monitored

As for reducing water consumption we have 3$13amp$113amp41ecircamp031to minimise water usage resulting in a 2 in water savings in

microsup3acutemiddot`40M$$0$department also regularly conducts audit to identify areas of leakages in the plant taking steps to repair or replace the faulty pipes to avoid further wastages

We have a systematic procedure for the disposal of market-returned products used packaging materials and scheduled waste We 931ecircamp031contribute to a cleaner and greener environment

This merely marks the $$$ampamp40ecircamp0313ampcreate a more sustainable future In reaching our 2020 goal we will continue to optimise our production capabilities with plans to stop less THORN13$3-0amp4133amp$$1$microsup3acutecedilg$101ampunderway to optimise fuel and steam consumption

AppendixszligSG ndash SEGREGATED s03I03-oil is kept apart throughout the supply chain

sup2 UTZ - Founded in Amsterdam UTZ stands for sustainable farming of 13ampecirc13amp13amp$3U31a programme and a label for sustainable farming Through the UTZ programme farmers grow better crops generate more income and create better opportunities while safeguarding the environment and securing 3031$34001amp40131

20 21

Features

1 Know your Businessrsquos Impact on the Immediate Community and Surrounding

This could be anything from identifying how many locals your company employs to say observing the kind of services you require 331-0amp9lt3local communities s090ltamp40ampTHORN13is or whatever the nature of your business is remember that every single paper or Styrofoam food container that your employee throws out amp3ampTHORN1310ltone sign of your company impacting your environment and community U31-amp03$33ampacknowledge and identify the areas in which your business impacts the external surrounding because this helps you observe and make better decisions in the future on which areas you or your company would like to tackle to start embarking on reducing ltamp4013amp-$lt1amp041$111-133This is what I like to call being aware and accountable of your 41$111-133

micro]$ecircamp03to Quantify or Measure Your Businessrsquos Impact(s)

Once you have done amp93$3step which can be

quite challenging is measuring your impact One easy way do get yourself getting the hang of this is by simply monitoring 1ltltamp4013amp-$lt1electricity bill water bill utilities bill or even your collective bills on mileage or transportation for yourself and your employees This is the key step to take ndash to be aware or conscious of your daily usage of energy water and fossil fuels Once you have these data and 114$ltamp40$amp3shocked by your usage 31ampamp13033ampobserving how you can keep your impacts on the environment minimal by also looking at the economic savings of certain socially responsible ways of better governance in your company This is 1ampampUgrave3$-013401amp03ampdeveloping strategic and ecirc1339-amp13133address sustainability in ltamp40ampTHORN13

3 Getting Your M-amplt1amp$Board

One of the key challenges for most young companies is to create a vision where accountability is of utmost importance This vision of course normally comes from a civic conscious founder or founders Getting your employees to understand sustainability and accountability can

be challenging but the $31140-113challenges

For one you are not just 30$$ltamp4013ecirc3ampbe more in-tune with sustainability you are also setting certain employee characteristics right by educating them on their impact on businesses Trust me if your employees are taught and trained well to understand accountability and sustainability you have 13amp$30431$13$3ltto helping the work force grow in a sustainable manner This is truly a nation building exercise

4 Reaching out to NGOs

U31$amp31lt3amp34-the challenges of being sustainable alone so never think that you have to do this yourself Reach out to NGOs that are aplenty and many of these NGOs are trained and well-verse in working synergistically with corporate organisations or small businesses towards community-based or environment-based approaches to addressing sustainability One easy way is to reach amp43313amp4$30lt1biggest coalition of environmental and social NGOs like MENGO (Malaysian Environmental NGOs) at wwwmengoorg

In a nut shell and back to the question of whether Ikj1413lanswer is NO if a corporate entity is able to grasp the 30413amp$13-3ampIkj$make a social economic or environmental change 330Ikjecircamp031lt$30$$-amp139social and environmental values among their employees There is so much to read and be aware of out there and socially responsible companies are on the rise The test now is ndash what are you going to start working on to be more socially responsible today rather than 3ampamp00ampUgrave300$311amp030313

69hYQZfrac349hsQDfrac34P9QgeGghZfrac34of MENGO (Malaysian Environmental NGOs) since 2012 MENGO is an independent platformnetwork of Malaysian NGOs that is committed towards enhancing the environmental sustainability agenda at local national and international levels MENGO aspires towards an ecologically-sound transparent participatory and socially just society through sustainable development policies and practices related to natural resources management and biodiversity conservation More information about

MENGO can be found at wwwmengoorg

Business Advocate

Is Sustainability In Businesses A Myth Just A Fad Or Something Corporates Can Actually Achieve

Over the last decade there has been a massive boom in the number of corporates iP9ifrac34P9pGfrac34VkYeGDfrac34Zfrac34iPGfrac34+frac34A9ZDq9NZiexclfrac344Gfrac349gGfrac34PG9gQZNfrac349frac34Xifrac349Akifrac34Bgeg9iGhfrac34adopting social responsibility programs and many more corporates also acknowledge or are more aware about their businessrsquos impacts on the environment Of course many of such corporate companies donrsquot fall short on their media exposures about iPGQgfrac34+frac34GwMgihfrac34Akifrac34DGhfrac34hkhi9QZ9AQXQisfrac34gG9XXsfrac349XXfrac34AQXfrac34DqZfrac34ifrac34iP9ifrac34sup2frac34YGDQ9frac34YQXG9NGpound

The bigger companies are of course on the hunt to embark on impactful amp01$13$3Ikjprograms and the motivation is typically driven by their shareholders whom are more conscious today about the impacts of their investments on the environment then say a decade ago Driven by pressures of their shareholders public listed or multinational companies are also driving and changing the landscape in which traditional companies operate In short more companies today are moving towards being more accountable on the impacts of their businesses Just how far are the companies in Malaysia today really -013313$1413$3lt

s0$3lt1$more accountability these days where more companies are aware of their carbon emission and some even meticulously measure their carbon-related impacts and 9$$13343amp$$mitigation mechanisms or strategies to ensure that their businesses are not just operating in a responsible manner but that these companies are also branding themselves as a company that cares for the people and its planet

The nation has just launched a program 133]ltI0amp$program which is actually a platform for companies to voluntarily declare or disclose their carbon footprint and share with the government their mitigation or adaptation strategies on carbon 11amp$04133amp$U31brilliant program except 3331$amp3$3amp0ltprogram and companies participate voluntarily k13amp$lt31330133$

companies that are already leaps and bounds ahead in their practice and $13343amp$3amp$ampsustainability However what about the smaller companies such as social enterprises and small-medium enterprises k]M1Kamp11413$3ltmean anything to these $331Kamp1amp13enterprises and SMEs see any advantage to be more 1amp13lt01-amp$1Kamp1being socially responsible provide any better credentials or credibility to 113amp-$1

Here lies the challenge in the country

With the increasing growth of SMEs and social enterprises today the future of sustainability in Malaysia lies in the hands of these entities Malaysia is now a hub for a lot of social enterprises and small-medium industries and with a whopping frac14sup3sup3sup3sup3sup3amp1413$331that currently exist in the 03amp$13$3-43ask ndash are these companies

able to grasp the basic practical approaches 3amp1413$3ltM9$a better question to ask ndash who is taking this lead in the country to ensure that SMEs and smaller companies are progressive by adopting the concept of sustainable approaches 3amp04$$$41$11

As an environmentalist in the country and one that is also very vocal about the current landscape of sustainability in Malaysia I felt that -0-131133ampshare some of my personal thoughts on how If Malaysia is going to adopt and embrace sustainability and be in the forefront of championing sustainable development then the simple points below would be some thoughts to ponder for many 1313439ampTHORN1301or executive directors of social enterprises or SMEs to consider

by Yasmin Rasyid Chairperson of MENGO (Malaysian Environmental NGOs)

22 23

^ŽůŝĚͲƐƚĂƚĞ gt ůŝŐŚƚ ĞŵŝƫŶŐ ĚŝŽĚĞͿ ůŝŐŚƟŶŐŝƐ ƚŚĞ ĮƌƐƚ ŐĞŶƵŝŶĞůLJ ŶĞǁ ůŝŐŚƟŶŐ ƚĞĐŚŶŽůŽŐLJ ŝŶŵŽƌĞ ƚŚĂŶ Ă ĐĞŶƚƵƌLJ ^ŝŶĐĞ ŝƚƐ ĞĂƌůLJ ďĞŐŝŶŶŝŶŐƐŝŶ ƚŚĞ ϭϵϲϬ Ɛ gt ůŝŐŚƟŶŐ ŚĂƐ ďĞĞŶ ƌĞĐŽŐŶŝnjĞĚĂƐŚŝŐŚĞĸĐŝĞŶĐLJ ůŽŶŐĞƌůĂƐƟŶŐůŝŐŚƚƐŽƵƌĐĞǁŝƚŚƐŝŐŶŝĮĐĂŶƚůLJ ŝŵƉƌŽǀĞĚ ǀŝƐƵĂů ŝŵƉĂĐƚ ŶŝƟĂůůLJĂƐƐŽĐŝĂƚĞĚǁŝƚŚĞůĞĐƚƌŽŶŝĐŐĂĚŐĞƚƐĐŝƌĐƵŝƚďŽĂƌĚƐĂŶĚŇĂƐŚůŝŐŚƚƐgtƐŽůŝĚƐƚĂƚĞůŝŐŚƟŶŐƚĞĐŚŶŽůŽŐLJŚĂƐďĞĞŶ ŝŶĐƌĞĂƐŝŶŐůLJ ĂƉƉůŝĞĚ ƚŽ ƚŚĞ ĐŽŵŵĞƌĐŝĂůůŝŐŚƟŶŐ ŝŶĚƵƐƚƌLJǁŝƚŚƉƌŽŵŝƐŝŶŐ ƌĞƐƵůƚƐ dŚĞ gtŵĂƌŬĞƚŝƐƉƌŽũĞĐƚĞĚƚŽŐƌŽǁďLJŵŽƌĞƚŚĂŶƚǁĞůǀĞĨŽůĚ ŽǀĞƌ ƚŚĞ ŶĞdžƚ ĚĞĐĂĚĞ ĂŶĚ ŝƐ ƉƌĞĚŝĐƚĞĚ ƚŽƌĞƉůĂĐĞĐŽŶǀĞŶƟŽŶĂůĐŽŵŵĞƌĐŝĂůůŝŐŚƟŶŐƐLJƐƚĞŵƐŝŶƚŚĞŶĞdžƚϮϬLJĞĂƌƐ

LED LIGHT ndash QUICK FACTS Features ĚǀĂŶƚĂŐĞƐĂŶĚltĞLJĞŶĞĮƚƐ

MORE WATTAGE gtƐ ƉƌŽĚƵĐĞŵŽƌĞ ůŝŐŚƚ ƉĞƌǁĂƩƚŚĂŶŝŶĐĂŶĚĞƐĐĞŶƚďƵůďƐgtƐĐĂŶĞŵŝƚůŝŐŚƚŽĨ ĂŶ ŝŶƚĞŶĚĞĚ ĐŽůŽƌ ǁŝƚŚŽƵƚ ƚŚĞ ƵƐĞ ŽĨ ĐŽůŽƌĮůƚĞƌƐ ƚŚĂƚ ƚƌĂĚŝƟŽŶĂů ůŝŐŚƟŶŐ ŵĞƚŚŽĚƐ ƌĞƋƵŝƌĞdŚĞĐŽůŽƌŽĨƚŚĞůŝŐŚƚĚĞƉĞŶĚƐŽŶƚŚĞĐŽŵƉŽƐŝƟŽŶĂŶĚ ĐŽŶĚŝƟŽŶ ŽĨ ƚŚĞ ƐĞŵŝĐŽŶĚƵĐƟŶŐ ŵĂƚĞƌŝĂůƵƐĞĚ ĂŶĚ ĐĂŶ ďĞ ŝŶĨƌĂƌĞĚ ǀŝƐŝďůĞ Žƌ ƵůƚƌĂǀŝŽůĞƚdŚŝƐŝƐĂŵƵĐŚŵŽƌĞĞĸĐŝĞŶƚŵĞƚŚŽĚƚŽƉƌŽĚƵĐĞĐŽůŽƌůŝŐŚƟŶŐĞīĞĐƚƐǁŝƚŚůŽǁĞƌŽǀĞƌĂůůĐŽƐƚƐLONGER USEFUL LIFE dŚĞ ƌĞĂů ĂƐƐĞƚ ŽĨ gtƚĞĐŚŶŽůŽŐLJŝƐƚŚĞĞdžƚĞŶĚĞĚůŝĨĞƐƉĂŶŽĨƚŚĞůŝŐŚƚƐKŶĞ ƌĞƉŽƌƚ ĞƐƟŵĂƚĞƐ ϰϬϬϬϬ ƚŽ ϱϬϬϬϬ ŚŽƵƌƐ ŽĨƵƐĞĨƵů ůŝĨĞ ĐŽŶƐĞƌǀĂƟǀĞůLJ ϭϮ ʹ ϭϱ LJĞĂƌƐͿ ǁŝƚŚƟŵĞƚŽĐŽŵƉůĞƚĞĨĂŝůƵƌĞďĞŝŶŐůŽŶŐĞƌ ampůƵŽƌĞƐĐĞŶƚƚƵďĞƐ ƚLJƉŝĐĂůůLJ ĂƌĞ ƌĂƚĞĚ Ăƚ ĂďŽƵƚ ϮϬϬϬϬ ŚŽƵƌƐĂŶĚ ŝŶĐĂŶĚĞƐĐĞŶƚ ůŝŐŚƚ ďƵůďƐ Ăƚ ϭϬϬϬ ŚŽƵƌƐ ŶŐĞŶĞƌĂůƚŚĞůŽŶŐůŝĨĞŽĨƚŚĞgtƐŝƐĞdžƉĞĐƚĞĚƚŽďĞĂƌŽƵŶĚ ϱϬ ƟŵĞƐ ůŽŶŐĞƌ ƚŚĂŶ ƚŚĞŵŽƐƚ ĐŽŵŵŽŶŝŶĐĂŶĚĞƐĐĞŶƚ ďƵůďƐ ĂŶĚ ƐŝŐŶŝĮĐĂŶƚůLJ ůŽŶŐĞƌ ƚŚĂŶƚŚĞŇƵŽƌĞƐĐĞŶƚƚLJƉĞƐDESIGNED TO FOCUS dŚĞ ƐŽůŝĚ ƉĂĐŬĂŐĞ ŽĨ ƚŚĞgt ĐĂŶ ďĞ ĚĞƐŝŐŶĞĚ ƚŽ ĨŽĐƵƐ ŝƚƐ ůŝŐŚƚ ƐŽƵƌĐĞŚĞŶĐĞ ŵĂŬŝŶŐ ŝƚ ŵŽƌĞ ĚŝƌĞĐƟŽŶĂů ŶĐĂŶĚĞƐĐĞŶƚĂŶĚŇƵŽƌĞƐĐĞŶƚƐŽƵƌĐĞƐŽŌĞŶƌĞƋƵŝƌĞĂŶĞdžƚĞƌŶĂůƌĞŇĞĐƚŽƌ ƚŽ ĐŽůůĞĐƚ ůŝŐŚƚ ĂŶĚĚŝƌĞĐƚ ŝƚ ŝŶ Ă ƵƐĂďůĞŵĂŶŶĞƌ DIMMING tŚĞŶ ƵƐĞĚ ŝŶ ĂƉƉůŝĐĂƟŽŶƐ ǁŚĞƌĞĚŝŵŵŝŶŐ ŝƐ ƌĞƋƵŝƌĞĚ gtƐ ĚŽ ŶŽƚ ĐŚĂŶŐĞ ƚŚĞŝƌĐŽůŽƌƟŶƚĂƐƚŚĞĐƵƌƌĞŶƚƉĂƐƐŝŶŐƚŚƌŽƵŐŚƚŚĞŵŝƐůŽǁĞƌĞĚ ƵŶůŝŬĞ ŝŶĐĂŶĚĞƐĐĞŶƚ ůĂŵƉƐ ǁŚŝĐŚ ƚƵƌŶLJĞůůŽǁGREAT FOR FREQUENT ON-OFF CYCLING LEDs ĂƌĞ ŝĚĞĂů ĨŽƌ ƵƐĞ ŝŶ ĂƉƉůŝĐĂƟŽŶƐ ƚŚĂƚ ĂƌĞ ƐƵďũĞĐƚƚŽ ĨƌĞƋƵĞŶƚ ŽŶͲŽī ĐLJĐůŝŶŐ ƵŶůŝŬĞ ŇƵŽƌĞƐĐĞŶƚůĂŵƉƐ ƚŚĂƚ ďƵƌŶ ŽƵƚ ŵŽƌĞ ƋƵŝĐŬůLJ ǁŚĞŶ ĐLJĐůĞĚĨƌĞƋƵĞŶƚůLJ ŽƌůĂŵƉƐƚŚĂƚƌĞƋƵŝƌĞĂůŽŶŐƟŵĞďĞĨŽƌĞƌĞƐƚĂƌƟŶŐRESILIENT TO DAMAGE gtƐ ďĞŝŶŐ ƐŽůŝĚ ƐƚĂƚĞĐŽŵƉŽŶĞŶƚƐĂƌĞŶŽƚĞĂƐŝůLJĚĂŵĂŐĞĚďLJĞdžƚĞƌŶĂů

ƐŚŽĐŬ ampůƵŽƌĞƐĐĞŶƚ ĂŶĚ ŝŶĐĂŶĚĞƐĐĞŶƚ ďƵůďƐ ĂƌĞĞĂƐŝůLJďƌŽŬĞŶǁŚĞŶĚƌŽƉƉĞĚQUICK LIGHT UPgtƐůŝŐŚƚƵƉƋƵŝĐŬůLJƚLJƉŝĐĂůƌĞĚ ŝŶĚŝĐĂƚŽƌ gt ǁŝůů ĂĐŚŝĞǀĞ ĨƵůů ďƌŝŐŚƚŶĞƐƐ ŝŶŵŝĐƌŽƐĞĐŽŶĚƐ gtƐ ƵƐĞĚ ŝŶ ĐŽŵŵƵŶŝĐĂƟŽŶƐĚĞǀŝĐĞƐĐĂŶŚĂǀĞĞǀĞŶĨĂƐƚĞƌƌĞƐƉŽŶƐĞƟŵĞƐEASY TO CUSTOMISE gtƐĐĂŶďĞǀĞƌLJƐŵĂůůĂŶĚĂƌĞĞĂƐŝůLJŝŶĐŽƌƉŽƌĂƚĞĚŽŶƚŽƉƌŝŶƚĞĚĐŝƌĐƵŝƚďŽĂƌĚƐ^ŝŶĐĞ gt ůŝŐŚƟŶŐ ŝƐ ƐŽůŝĚͲƐƚĂƚĞ ŝƚ ĐĂŶ ƌĞƐŝƐƚ ƚŚĞǀŝďƌĂƟŽŶƐ ŝŶ ĂŝƌĐƌĂŌƐ ƚƌĂŝŶƐ ĂŶĚ ĐĂƌƐ ŵĂŬŝŶŐ ŝƚĂŶĞdžĐĞůůĞŶƚĂůƚĞƌŶĂƟǀĞƚŽŽƚŚĞƌůŝŐŚƟŶŐƐŽůƵƟŽŶƐNOT HARMFUL (NO MERCURY) gtƐ ĚŽ ŶŽƚĐŽŶƚĂŝŶ ĚĂŶŐĞƌŽƵƐ ŵĞƌĐƵƌLJ ƵŶůŝŬĞ ĐŽŵƉĂĐƚŇƵŽƌĞƐĐĞŶƚůĂŵƉƐ

LED LIGHTS ndash SIX GOOD REASONS TO CHANGE

DESIRABILITY LEDrsquos ŵŽƌĞ ĞĸĐŝĞŶƚ ĂŶĚ ĞŶĞƌŐLJƐĂǀŝŶŐ ĨĞĂƚƵƌĞƐ ƚƌĂŶƐůĂƚĞƐ ŝŶƚŽ ĐŽƐƚ ƐĂǀŝŶŐƐ ĂŶĚŚŝŐŚĞƌƉƌŽĮƚƐSAFETY LED ůŝŐŚƟŶŐ ŝƐ ĚƵƌĂďůĞ ĂŶĚ ŶŽƚ ĞĂƐŝůLJĚĂŵĂŐĞĚhŶůŝŬĞŽƚŚĞƌůŝŐŚƚďƵůďƐgtůŝŐŚƚƐǁŝůůŶŽƚ ƐŚĂƩĞƌ Žƌ ĞdžƉůŽĚĞ ǁŚĞŶ ĚƌŽƉƉĞĚ ŽŵƉĂĐƚŇƵŽƌĞƐĐĞŶƚ ůŝŐŚƚƐ ĐŽŶƚĂŝŶ ĚĂŶŐĞƌŽƵƐ ŵĞƌĐƵƌLJ ĂŚŝŐŚůLJƚŽdžŝĐĞůĞŵĞŶƚǁŚŝĐŚŝƐĐŽŶƐŝĚĞƌĞĚŚĂnjĂƌĚŽƵƐǁĂƐƚĞƚŚĂƚĐĂŶŶŽƚďĞĚŝƐĐĂƌĚĞĚĂƐƌĞŐƵůĂƌǁĂƐƚĞgtůŝŐŚƟŶŐĐĂŶĂůƐŽďĞŵĞĐŚĂŶŝĐĂůůLJĂƩĂĐŚĞĚƚŽĮdžƚƵƌĞƐƚŽƉƌĞǀĞŶƚƚŚĞŌLEDs ARE COOLER gt ůŝŐŚƟŶŐƐ ĂƌĞ ĐŽŽůĞƌ ĚĚŝƟŽŶĂů ĞŶĞƌŐLJ ĐŽƐƚƐ ĂƐƐŽĐŝĂƚĞĚ ǁŝƚŚ ĐŽŽůŝŶŐƐƵĐŚĂƐĂŝƌĐŽŶĚŝƟŽŶŝŶŐͿĐŽƐƚƐĂƌĞƌĞĚƵĐĞĚEFFECTIVENESS ϭϬϬй ŽĨ ůŝŐŚƚ ŝŶ ĂŶ gt ƐƚƌŝƉŝƐ ĚŝƌĞĐƚĞĚ ĚŽǁŶǁĂƌĚƐ ĂŶĚ ŝŶ Ă ŵŽƌĞ ĨŽĐƵƐĞĚŵĂŶŶĞƌ ĂƐ ŽƉƉŽƐĞĚ ƚŽ ŇƵŽƌĞƐĐĞŶƚ ďƵůďƐ ƚŚĂƚĚŝƌĞĐƚůŝŐŚƚďŽƚŚƵƉĂŶĚĚŽǁŶATTRACTIVENESS gt ůŝŐŚƟŶŐŽīĞƌƐ ĐŚĂŶŐĞĂďůĞĐŽůŽƌ ĐŽŵďŝŶĂƟŽŶƐ ĂŶĚ ǀŝƐƵĂů ĞīĞĐƚƐ ĂŶĚ ĐĂŶĐĂƚĞƌƚŽĞŶĚůĞƐƐĚĞƐŝŐŶƉŽƐƐŝďŝůŝƟĞƐldquoGREENrdquo gt ůŝŐŚƟŶŐ ŝƐ ϳϬͲϴϬй ŵŽƌĞ ĞĸĐŝĞŶƚͲ ƚŚĞ ƌĞƐƵůƚ ŝƐ ĂŶ ŽǀĞƌĂůů ƌĞĚƵĐƟŽŶ ŝŶ ƉŽůůƵƟŽŶĂƐƐŽĐŝĂƚĞĚ ǁŝƚŚ ŐĞŶĞƌĂƟŶŐ ĞŶĞƌŐLJ ĨƌŽŵ ƉŽǁĞƌƉůĂŶƚƐdŚĞůŽŶŐĞƌƵƐĞĨƵůůŝĨĞŽĨƚŚĞgtůŝŐŚƚϭϮͲϭϱLJĞĂƌƐͿĂůƐŽĞŶƐƵƌĞƐĂĚĞĐƌĞĂƐĞŽĨǁĂƐƚĞŝŶůĂŶĚĮůůƐ

LED ndash APPLICATION AND ADAPTATION

ƉƉůŝĐĂƟŽŶƐ ǁŚĞƌĞ gt ůŝŐŚƟŶŐ ŝƐ ƚŚĞ ƐŵĂƌƚĂůƚĞƌŶĂƟǀĞŝŶĐůƵĚĞ

KĸĐĞ ƵŝůĚŝŶŐƐ tĂƌĞŚŽƵƐĞƐ ĂŶĚ ampĂĐƚŽƌŝĞƐKƵƞŝƫŶŐ Žƌ ƌĞƚƌŽĮƫŶŐ ĞŶƟƌĞ ǁĂƌĞŚŽƵƐĞƐĨĂĐƚŽƌŝĞƐĂŶĚŽĸĐĞďƵŝůĚŝŶŐƐǁŝƚŚĞŶĞƌŐLJĞĸĐŝĞŶƚgt ůŝŐŚƟŶŐƐ ĐĂŶ ƉƌŽĚƵĐĞ ĚƌĂŵĂƟĐ ƐĂǀŝŶŐƐ ŝŶĞŶĞƌŐLJ ĐŽƐƚƐ ĂŶĚ ŵĂŬĞ ƚŚĞ ĐŽŵŵĞƌĐŝĂů ƐƉĂĐĞŵŽƌĞǀŝĂďůĞĂŶĚŵĂƌŬĞƚĂďůĞƚŽƚĞŶĂŶƚƐŶƐƟƚƵƟŽŶĂůŶĚƵƐƚƌŝĂůĂŶĚŽŵŵĞƌĐŝĂůgtŝŐŚƟŶŐgtƉƌŽĚƵĐƚƐŚĂǀĞĂƐŝŐŶŝĮĐĂŶƚŝŵƉĂĐƚŽŶĞŶĞƌŐLJƵƐĞ ŝŶ ĂŝƌƉŽƌƚƐ ŚŽƐƉŝƚĂůƐ ƐĐŚŽŽůƐ ĂŶĚ ƌŽĂĚǁĂLJůŝŐŚƟŶŐƐ ǁŚĞƌĞ ĐŽŶǀĞŶƟŽŶĂů ŇƵŽƌĞƐĐĞŶƚͲ ĂŶĚŝŶĐĂŶĚĞƐĐĞŶƚͲůŝƚƐŝŐŶĂŐĞĂƌĞŚĞĂǀŝůLJƵƐĞĚZĞƚĂŝů gtŝŐŚƟŶŐ gtƐ ŽīĞƌ ƵŶƉƌĞĐĞĚĞŶƚĞĚŇĞdžŝďŝůŝƚLJ ŝŶ ĐŽůŽƌƐ ĂŶĚ ĐŽŶĮŐƵƌĂƟŽŶƐ ƚŽ ůŝŐŚƟŶŐĚĞƐŝŐŶĞƌƐ ŝŶ ĐƌĞĂƟŶŐ ĚŝƐƉůĂLJƐ ĂŶĚ ŵŽŽĚƐ ŝŶƌĞƚĂŝůƐĞƫŶŐƐƌĞƐƚĂƵƌĂŶƚƐĂŶĚƐŚŽƉƉŝŶŐĐĞŶƚĞƌƐŽŵŵĞƌĐŝĂů ^ŝŐŶĂŐĞ ŽŵŵĞƌĐŝĂů ƐŝŐŶĂŐĞ ŽŌĞŶŽƉĞƌĂƚĞƐϭϮƚŽϮϰŚŽƵƌƐƉĞƌĚĂLJ ĐŽŶƐƵŵŝŶŐĂďŽƵƚϮйͲϱйŽĨƚŚĞƚŽƚĂůĞůĞĐƚƌŝĐŝƚLJŝŶŵĂũŽƌĐŝƟĞƐdŚŝƐĐĂŶ ĚƌĂŵĂƟĐĂůůLJ ďĞ ƌĞĚƵĐĞĚ ďLJ ϱϬй Ͳ ϵϬй Ͳ ĂŵĂũŽƌƐĂǀŝŶŐƐĨŽƌĂůů

ůů gt gtŝŐŚƟŶŐ ^LJƐƚĞŵƐ ƌĞ EŽƚ dŚĞ^ĂŵĞ

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ƐŬdŚĞdžƉĞƌƚ

dŽŵŽƌƌŽǁŝƐdŽĚĂLJĂƐĨĂƌĂƐgtgtŝŐŚƟŶŐ^LJƐƚĞŵƐŐŽ dŚĞ ĂĚŽƉƟŽŶ ƌĂƚĞ ŝƐ ĨĂƐƚ ŝŶĐƌĞĂƐŝŶŐ ĚƌŝǀĞŶďLJ ŽďǀŝŽƵƐ ďŽƩŽŵ ůŝŶĞ ƐĂǀŝŶŐƐ ĞĸĐŝĞŶĐLJ ĂŶĚĞŶŚĂŶĐĞŵĞŶƚƐ ŝŶ gt ƚĞĐŚŶŽůŽŐLJ ʹ ƚŚĞ ŽůLJƌĂŝů ŽĨ gt gtŝŐŚƟŶŐ zŽƵ ŶĞĞĚ ƚŽ ďĞ ǀŝŐŝůĂŶƚ ŝŶƐĞůĞĐƟŶŐ ƚŚĞ ĐŽƌƌĞĐƚ gt ƉƌŽĚƵĐƚƐ ĂŶĚ ǀĞŶĚŽƌ ĚŽ ĚƵĞ ĚŝůŝŐĞŶĐĞ ŽŶ ƋƵĂůŝƚLJ ǁĂƌƌĂŶƚLJ ĂŶĚ ŵŽƐƚŝŵƉŽƌƚĂŶƚůLJƉŽƐƚ ŝŶƐƚĂůůĂƟŽŶ ƐĞƌǀŝĐĞĂŶĚ ƐƵƉƉŽƌƚʹŝŶƐŚŽƌƚǁŽƌŬǁŝƚŚƚŚĞĞdžƉĞƌƚƐ

LED LIGHTING COST SAVING CALCULATOR

ŽŶƚĂĐƚ ƵƐ ĨŽƌ Ă ampƌĞĞ ŶĞƌŐLJ ƵĚŝƚ ĨŽƌ LJŽƵƌŝŶĚƵƐƚƌŝĂů ĂŶĚ ĐŽŵŵĞƌĐŝĂů ƐƉĂĐĞ ĂŶĚ ƌĞĂůŝnjĞ ƚŚĞĐŽŶƐŝĚĞƌĂďůĞ ƐĂǀŝŶŐƐ LJŽƵƌ ƐƉĂĐĞ ĐĂŶ ƌĞĂůŝnjĞ ŽǀĞƌƚŚĞ ƉƌŽũĞĐƚĞĚ ůŝĨĞ ŽĨ gt ůŝŐŚƟŶŐ ůƚĞƌŶĂƟǀĞůLJ LJŽƵŵĂLJĐĂůĐƵůĂƚĞLJŽƵƌ ƐĂǀŝŶŐƐƵƐŝŶŐŽƵƌŶĞƌŐLJ^ĂǀŝŶŐƐŶĂůLJƐŝƐdŽŽů

ďŽƵƚdŚĞƵƚŚŽƌ

Ƶƌŵŝƚ ^ ^ŝĚŚƵ ŝƐ Ă ŝƌĞĐƚŽƌ ŽĨ d ŶĞƌŐLJdĞĐŚŶŽůŽŐŝĞƐ ʹ Ă ĐŽŵƉĂŶLJ ĚĞĚŝĐĂƚĞĚ ƚŽĚĞǀĞůŽƉŝŶŐƐƵƐƚĂŝŶĂďůĞĞŶĞƌŐLJͲĞĸĐŝĞŶƚƐŽůƵƟŽŶƐƚŚĂƚ ĐŚĂŶŐĞ ƚŚĞ ǁĂLJ ŝŶĚƵƐƚƌŝĂů ĂŶĚ ĐŽŵŵĞƌĐŝĂůďƵƐŝŶĞƐƐĞƐ ŽƉĞƌĂƚĞ Ğ ŝƐ ŽŌĞŶ ƐŽƵŐŚƚ ĨŽƌŚŝƐ ƚŚŽƵŐŚƚ ůĞĂĚĞƌƐŚŝƉ ŽƉŝŶŝŽŶƐ ŽŶ ŝŶŶŽǀĂƟǀĞƐŽůƵƟŽŶƐ ŝŶ ƚŽĚĂLJ Ɛ ĞŶǀŝƌŽŶŵĞŶƚĂůůLJ ĂŶĚ ďŽƩŽŵůŝŶĞĐŚĂůůĞŶŐĞĚďƵƐŝŶĞƐƐĐůŝŵĂƚĞ

d ŶĞƌŐLJ dĞĐŚŶŽůŽŐŝĞƐ ŝƐ Ă ůĞĂĚŝŶŐgt Z Θ ŽƌŐĂŶŝnjĂƟŽŶ ǁŝƚŚ ŝƚƐ ŽǁŶƉĂƚĞŶƚƐ ĂŶĚ ƚƌĂĚĞŵĂƌŬƐ ŝŶĐůƵĚŝŶŐ ƚŚĞƌĞǀŽůƵƟŽŶĂƌLJ ĞůĞĐƚƌŽŶŝĐƐ ĂŶĚ ŚĞĂƚŵĂŶĂŐĞŵĞŶƚƐLJƐƚĞŵĨŽƌgtƐ

ampŽƌŵŽƌĞ ŝŶĨŽƌŵĂƟŽŶĂŶĚ ƚŽ ŐĞƚ LJŽƵƌŶĞƌŐLJ^ĂǀŝŶŐƐĂůĐƵůĂƚŽƌ ĐŽŶƚĂĐƚdŶĞƌŐLJdĞĐŚŶŽůŽŐŝĞƐĂƚdĞůнϲϬϯͿϳϵϱϳϭϭϭϱϮϭϭϱampĂdžнϲϬϯͿϳϵϱϳϯϭϭϱŵĂŝůŝŶĨŽΛĂŐƚĞŶĞƌŐLJĐŽŵ

LED LIGHTINGEverything You Need to Know to Enjoy TheĞŶĞĮƚƐŽĨĂƌŝŐŚƚĞƌ DŽƌĞ^ƵƐƚĂŝŶĂďůĞTomorrow

Business Advocate

Shock and vibration proofSafe ndash no harmful mercury

Extremely low heat generationNo maintenance required for years

Sustainable Technology amp 100 recyclable

Introducingthe Future of Light

85 Energy Saving Lighting System

GREEN amp SUSTAINABLE ENERGY SAVINGENVIRONMENTAL FRIENDLY TECHNOLOGY

SAY GOODBYEOLD BULBS

AGT Energy Technologies Sdn Bhd 5112 5111 7597 )306(+ leT

Fax +(603) 7957 3115 Email infoagtenergycom

(973506-A)

24 25

Features

0$$3amp94ldquogreen chemicalsrdquo This could create an economic windfall and result in the prospective production of green chemicals and products valued at $30 billion per year by 2025

Due to deforestation responsible production is also necessary to prevent the worst aspects of palm oil production including waste management I031413$palm oil is fast becoming necessary to counter the worst impacts $133lt31$4130ltForestry industries have consciously made $ecircamp033amp$41sustainable practices so as to not carry forward the harsh

ecirc1331ampamp0133amp$and forest degradation

The green technology revolution is rather newly introduced into the Malaysian business market but the government is keen to undergo the transformation The focus for this development is on energy manufacturing construction information and communication technology water resources waste management and transportation

In view of this technology and telecommunications industries in Malaysia have also begun to embrace this goal by reducing the

environmental impact of their products and the purchase of fabricated and manufactured products that actively reduce any negative impacts on the environment

Airlines have also taken $3amp1313amp4$333lt$is not good for the environment and steps 9$3$3ampltmore direct routes practice continuous descent approaches and lt30$13$00130Ugrave31$amp003amp-0amp94THORN13$13ltand thereby reduce fuel consumption Many retail outlet corporations have also implemented a ldquoNo Plastic Bagrdquo

policy and have urged shoppers to use reusable shopping bags

As new business strategies emerge and the issues of running a sustainable business becomes more prominent and promising business sectors are starting to implement them as they 013$313can actually bestow Environmentally friendly practices can reduce costs improve sustainability and attract new and long-term customers This way businesses and the environment can form a sustainable balance that allows corporations to prosper while still preserving the environment

Business Advocate

Corporate Environmental GheZhQAQXQisfrac34Zfrac34PGfrac34QhG

Corporate environmental responsibility though not widely implemented in a business environment holds an integral place in the visions of many public and private sector companies Numerous major corporate philosophies have started to emphasise the importance of environmental ethics in business operations It looks at higQWQZNfrac349frac34AGZGwQBQ9Xfrac34A9X9ZBGfrac34Mfrac34wQZ9ZBQ9Xfrac34egheGgQisfrac349ZDfrac34GZpQgZYGZi9Xfrac34hkhi9QZ9AQXQisiexcl

`$3amp3$31of an environmentally sustainable business model coming to the limelight in Malaysia many companies have started adopting environmentally conscious business strategies as part of their company philosophies This emerging strategy invokes a responsibility that companies feel towards the environment in hopes of directly and indirectly sustaining the progress of all individuals and corporations

By implementing sustainable business practices business 13amp0-amp03amp$1$3from long-term success that is built on environmental sustainability that will ultimately contribute 3amp30$$13prospects With regards to the level of implementation large particularly foreign multinational companies seem to have the highest level

of implementation followed by large to 41amp13companies and lastly 13amp41local companies that are more attuned to $-11amp$-0amp3maximisation

Previously when companies indicated Iamp0-amp03kamp13j1-amp$13ltIkjthey were merely referring to social ecircamp0313amp9133ampsociety in charitable ways which were not necessarily inclusive of environmental $3391Ikjactivities aimed at preserving the environment did not get as much weight in Malaysia as it is considered secondary to the economic $31amp41$11

In fact in Bursa ]lt111409ltamplisted companies on this issue many of them scored very low in the environmental domain But the scope is changing with more NGOs and

environmentally friendly companies advocating for green ecircamp031$]lt1$businesses The number of companies adopting green strategies is rising as the awareness amp31$31011

The Green Purchasing Network Malaysia (GPNM) is a non-governmental organisation that promotes green purchasing Owing to this Malaysia is considering the need for a law that makes it mandatory for the government and private sector to purchase eco-friendly products and services GPNM ampecirc01$amp$expertise on sustainable environmental production and consumption to encourage the implementation of environmentally sustainable practices within many business sectors including agriculture apparel technology telecommunications automotive beauty and

personal care textiles and many more

In an attempt to reduce the negative impact of the hospitality sector on the environment the hotel industry 14$$$sustainable green business models to meet the demands of the public while not 901ltecirc133$the environment Moreover 1303133amp$10issued in order to recognise the 4$3amp1413green regulations and practices which turn out to be a useful green marketing tool 33$amp313-413that the business has included various green practices into their daily operations

Green sustainable business development is also coming to the forefront in Malaysia initiating from the oil palm industry It has been determined that the waste biomass can be

26 27

Features

Why Business Must Adopt The New Iso 14001 2015

The World Economic Forum in early 2014 announced the top ten risks that the world will face in the next decade and of these three were related to the environment namely water shortages climate change and extreme weather conditions

Tamp031ecirc133$41$11U$microsup3acuteacutel$14ecirc031amp013ampamp1$half a century and as the amp01013-0amp4130of hard-disk drives the biggest exporter of rice and rubber and the second largest supplier of sugar its economy was badly ecirc133Ramp0-Toyota the Japanese car maker reported a 04133amp$$-0amp31ltacuteraquo Ograve43amp14--ltproblems from Thailand

Mutli-million ringgit losses were also

experienced by at least 30 organisations in Selangor when water rationing was introduced in the state between March and May microsup3acutemiddot43amp04133amp$of available water in the Selangor Dam Nestle 14ecirc0j]acutecedilamp$$losses everyday during the rationing period while Panasonic had to amp0ampj]middotsup3amp$$orders due to the water supply disruptions

u0amp]lt110130$0lt$[14ecirc004133amp$$

-0amp4133amp$0ampparaordmsup3frac14Ograveof the national total in microsup3acuteacute3ampparacedilordmOgrave$microsup3acutemicrodue to changing rainfall pattern in the Muda area The unpredictable weather has caused land preparation and seeding to be impaired leading to destructive rippling impacts

These examples show that the current idea of perpetual economic growth occurs in an ecological system that has biophysical limits Business leaders need to

understand that while social economic market and technological trends and their responses to those trends tend to $4$13314131311of their business so do environmental conditions and trends

Despite all of this a study amp$lt3m[I0amp$l0413$microsup3acutemicro$9amp9$middotordmcedil1$amp01343910ampH0I$[amp0m[$mkamp0interviewed showed that many do not monitor the threats to their business

by Amarjit Kaur Senior Consultant SHEMSI Sdn Bhd

28 29

SHEMSI Sdn Bhd supports your path towards sustainability by providing advice training and auditing

services We are proud to introduce internationally recognised training courses that enhance your

capabilities and help you to meet challenges along your path to sustainability

Tel +60(3)5191 7858 Fax +60(3) 5191 6744 Email mailshemsicom Web wwwshemsicom

GRI G4 Certified Training (Sustainability Reporting) This course will introduce you the elements of a sustainability report using the GRIrsquos five step process ldquoprepare connect define monitor and reportrdquo and prepare you to coordinate the sustainability reporting process(Organised by NCSR in collaboration with SHEMSI Sdn Bhd)

bull 14 ndash 16 Apr 4 ndash 6 Aug amp 17 ndash 19 Nov Kuala Lumpur

IEMA Managing with Environmental Sustainability This course aims to provide anyone working in any managerial role with a strategic and operational overview of environmental sustainability

bull 25 ndash 26 Feb amp 18 ndash 19 Aug Kuala Lumpur bull 2 ndash 3 Jun amp 27 ndash 28 Oct Penang

IEMA Making the Transition to ISO 14001 2015 This course is designed to provide you with an understanding of the revised standard enabling you to evaluate and implement changes with the aim of improving your organisationrsquos EMS and environmental performance

bull 20 ndash 21 Jan 26 ndash 27 May amp 8 ndash 9 Dec Kuala Lumpur bull 17 ndash 18 Mar amp 29 - 30 Sep Penang

IEMA Carbon (GHG) Accounting and Management This course is aimed at professionals responsible for measuring reporting and managing carbon dioxide and other greenhouse gas (emissions) for their organisation

bull 1 ndash 2 Apr 28 ndash 29 Jul amp 6 ndash 7 Oct Kuala Lumpur

IOSH Managing Safely This course brings managers up to speed on the practical actions needed to handle health and safety in their workplace

bull 2 ndash 5 Mar amp 24 ndash 27 Aug Kuala Lumpur

bull 11 ndash 14 May amp 30 Nov ndash 3 Dec Penang

^ƵƉƉŽƌƚŝŶŐzŽƵƌWĂƚŚdŽǁĂƌĚƐ^ƵƐƚĂŝŶĂďŝůŝƚLJ

SUSTAINABILITY FROM THE BOARDROOM

421280-P

LEAD

MANAGE

DELIVER

bull IEMA ndash Institute of Environmental Management and Assessment UK

IEMA Leading With Environmental Sustainability From leaders in organisations senior executives board members and investors this course encourages all to formulate a strategic understanding of the risks and opportunities presented by a changing environment on their ability to do business

Provided in-house upon request

bull IOSH ndash Institution of Occupational Safety and Health UK

Business Advocate

of its information and control systems etc This scene setting information helps the organisations to identify the threats to its existence and any opportunities that these may create In doing so the organisation is encouraged to apply a life cycle perspective so that these threats and opportunities are seen in the long term This does not imply that organisations have to perform a formal life cycle assessment

The standard also continues its current theme of requiring the organisation to determine its discharges the resources it uses including those in its value chain and manage those which are 1$13$3$amp003ampprotect the environment as well as determining the legal and other requirements with which it has to comply However in doing so the organisation is required to consider how these may also threaten the organisations existence eg failure to comply with the law could lead 3amp$1$0-433amp$damage or a controlled and approved waste discharge could lead to boycotts public protests and shareholder concerns

Another important change in the standard that helps in

Amarjit is the technical expert representing Malaysia on ISO TC 207 revising ISO 14001 and ISO 14004 She has been involved in delivering environmental OHS and other management system services in Malaysia Indonesia New Zealand and Australia since 1999

from environmental conditions and trends In addition they believed 331$13$313$13amptheir business operations to deal with resource scarcity were needed amp$lt$3lt0microsup3acuteraquo

Organisations need to understand that assessing environmental trends across the life cycle of their products and services and their impact on operations markets policy and reputation is a necessary imperative 3lt03ampecirc1339ltmanage threats capture opportunities and generate long-term competitive advantage The environmental landscape is changing and as a consequence the business landscape is also changing How can business leaders 0113113$1

U$3middot34030amp31year the third edition of Uk`acutemiddotsup3sup3acuteM$90amp$$3Management Systems

will be published Ugrave3030lt01ampextensive deliberation by technical experts from over 60 countries The new version has incorporated the work of an ISO future challenges group as well as changes coming from an extensive stakeholder consultation process

One of the key changes in the standard is a requirement for organisations to determine the risk to the organisation by external threats such as climate change water shortages resource scarcity etc To achieve this the standard requires the organisation to understand its external and internal context such as where is it located what constraints does it face and the suitability of its organisational structure limitations

addressing the risk is to ensure environmental management is integrated into the amp0$13amp$113amp0business processes and that there is compatibility between its environmental policy $3amp0$13amp$1strategic direction

In summary the new 901amp$ampecirc0141$11a process to identify the risks they face from nature as well the ones they create which ltecirc1331amp133ltamp0indirectly themselves and to consider these over the life cycle of their products and services While this may require additional resources the standard is moving organisations towards achieving sustainable development and will $1403microsup3acutecedil901amp$remains relevant for at least the next decade

31

Features

organisations that rely heavily on social media platforms to reach the masses Social media environmentalism though a relatively new introduction to the web is actively spreading In recent years Facebook pages have covered issues such as industrial plants and climate change to sustainable living and biodiversity conservation

Even with online media becoming more prominent local Malaysian television channels still remain to be an important and credible outlet on environmental issues for

the Malaysian audience The stations that cover environmental causes $134lracute$lrpara33are capable of reaching a majority of the local audience Run by Radio Televisyen Malaysia the channels are funded and governed by the Ministry of Information under the Malaysian government It is an $4$3amp43-13amp0the government to actively interact with the public on environmental issues

An active online medium along with credible broadcast and print outlets have resulted in many widespread

environment-related events gaining exposure including Malaysia Environment Week Earth Day World Environment Day Wetlands Day Water Klt$]lt11^ampg1313KltI-$and even Earth Day that has garnered tremendous support through the years

In conjunction with all these events green marketing is used to encourage repeat green purchases among consumers Through this strategy green products were marketed towards consumers to

$4$1330-40131$131amp$1Iamp$1401whose purchasing decisions are guided by environmental concerns are known as green consumers While this is still not common in Malaysia more consumers are becoming green consumers with increased exposure to green 03$$31$31

Preventing and eradicating environmental issues should not only be a timely event it should be an everyday event that 13amp1amp0amp0than a separate thought or action Everyday people can contribute to this cause in numerous ways lt013lt013$3paraj1laquoj413j41and Recycle Through even the smallest of actions environmental friendliness can become -03amp90ltamp$1daily routine Environmental issues transcend boundaries on both a local and global scale It speaks a universal language that is not unique to one particular locality or the concern of only a certain group of individuals By communicating its urgency through varied targeted media and language outlets it is recognised throughout all cultures as an issue of eminent importance Environmental -01093amp$$3all no matter the age or 134340ecirc0$131s$a nation comes together transformative actions can be made on a collective level to give back to the environment in the same way it gives to the nation

10 EVERYDAY TIPS FOR GOING GREEN

Bring your own bag when you go grocery shopping It cuts down the use of non-biodegradable plastic bags 1Wash some clothing items less If it does not require to be 11ampUgrave3$03$and wash it later 2

Unplug your phone or laptop charger when they are fully charged to conserve energy 4k313ampecirc31$ electronics that are not in use before going to bed5

Kamp$3933004$$$$ltamp40041$ltamp40teeth Gallons of water can be saved this way 6

If you need to print materials print double-sided copies to save paper7Walk ride a bike or carpool whenever possible It will reduce harmful emissions from increased vehicles on the road

8To save water during showers try and use a pail of water instead of the showerhead

3 Bring your own Tupperware when you take away This not only allows less usage of Styrofoam clamshells but also keeps your food air tight and fresh

And the most important tip is to spread awareness in any way you can Word of mouth is a powerful tool that can make a ecirc0$13amp03$90amp$$3

9

10

30

Business Advocate

]lt11-00ltamptowards environmental awareness is to encourage environmental 133$1-0lt$$133$1$businesses to incorporate environmental issues more responsibly It is paramount to ensure environmental responsibility becomes second nature to everyone To make this a reality federal and state government departments non-governmental institutions the private sector educational institutions and the public masses are all jointly promoting environmental consciousness and encouraging active participation on both formal and informal platforms

0$11ecircamp0310targeted at all levels of society from teachers students and government agencies to developers restaurant operators industrial owners and

the general public This way awareness is spread from the ground up and spread to every corner of the nation It goes further than awareness and calls for the awareness to be turned into action

As a way to introduce environmental causes to the workplace professionals from numerous career backgrounds and industries are acquiring green skills Green skills include technical skills knowledge value and attitudes that are introduced within the workforce to infuse sustainability and positive environmental outcomes into business strategies

The Forest Research Institute Malaysia (FRIM) and various other environmental organisations did just this by conducting both formal and informal workshops along with training programmes

to compliment the knowledge that their teams had in order to better extend their reach to the public To successfully move towards a more environmentally sustainable nation working professionals and corporations need to build on harbouring green skills to implement into the long-term sustainability of the economy

The importance of environmental education has further been highlighted in the 2002 National Policy on the Environment where it is mentioned as one of the key areas within the green strategies In line with this the National Education Policy outlined lsquoEnvironmental Education 130amp113I4001344which was introduced in both primary and secondary schools since 3acutefrac14frac14sup31l1$1that environmental education is infused into each subject in school

rather than taught as a single subject The non-governmental organisation WWF has consistently worked with state education and environmental departments to develop ecirc1339$90amp$$3education models

While the traditional methods of education continue to grow and adapt the growing presence of online users and social media has begun to spread the news of current environmental issues at an advanced pace from the sharing of global and local news pieces to various environmental campaigns and documentaries

In Malaysia alone there 0$133acutesup3middotmillion Facebook users which enables them to share and strike up an active conversation about pressing environmental issues It increases dialogue between online social media users and a number of environmental

Environmental Awareness Change Through Awareness And Action

frac34 QBPfrac34QZfrac34iPGfrac349p9QX9AQXQisfrac34Mfrac34Z9ikg9Xfrac34gGhkgBGhfrac349X9shQ9frac34GZVshfrac349frac34AkZiQMkXfrac34ehQiQZfrac34in the way our countryrsquos land water air and other natural elements provide for its people But although bountiful these resources are not unlimited If not utilised in a sustainable manner resources risk depletion and can cause irreparable damage to the environment To deter any continuation down this path environmental awareness has been gaining momentum in Malaysia as a way to encourage sustainable living and to put to rest many long held environmental myths

32 33

Features

Environmental Quality Act the Ministry of Natural Resources and Environment (NRE) is responsible for the policies that concern environmental and climate changes This includes the National Environmental Policy and the National I3I$gamp13lt

The Environmental i43lt133ampacutefrac14ordmmiddotwas called into action to prevent abate and control pollution and to enhance the environment It covers restrictions on air pollution noise pollution soil pollution water pollution and any pollution caused by discharge of oil into the 13amp4$30lt1301l133also covers prohibition of open burning that has been a pressing issue with the recent $9$30pollution in the country

By placing restrictions and regulations to clamp down on common environmental pollutants the Environmental Quality Act controls and prevents industrial pollutants agro-based water pollution industrial wastewater pollution motor vehicle emissions and toxic Otilde0amp4113

In 2002 the National Policy for the Environment was formulated and approved by the Department

of Environment which is under the Department of Ministry of Natural Resources and Environment of Malaysia The policy aims for the betterment of environmentally sound and sustainable development in managing and conserving the environment

The main objectives of the National Policy for the Environment are to harbour a clean safe healthy and productive environment for current and future generations and to support the conservation of the 13amp4$30lt14$4$diverse cultural and natural heritage with ecirc1339-0313-3amp$ltall sectors of the society This way the other key amp1339amp4$sustainable lifestyle and patterns of consumption and production can be achieved

Overseen and governed by NRE the national climate change policy is instrumental in shaping 3ecircamp031$3$3ampcombat environmental woes as this is a global 11433ecirc1331$amp3only Malaysia The need for the national climate change policy arose due to the evident future climatic change in Peninsular Malaysia 3$microsup3middotacute$microsup3cedilsup3

If climatic issues are Ugrave34$13133temperature could rise to worrying standards

with higher maximum rainfall and lower minimum rainfall and 0090ampand lower low river ampk41313amp$3amp$1could evoke problems $14THORN13$13ltampwater food security issues due to low crop yield economic loss 0amp901ltecirc133plantations and eroded public infrastructure

The climate change policy therefore seeks to ensure that climate change is kept in check in order 3amp4$3amp$sustainability and avoid future calamities l013amp1339includes making the issue mainstream to bring about more competitiveness and improve the quality of life While the second

and third objective is to integrate the climate change responses into policies and plans and to strengthen institutional and implementation capacity

With the guidance of these environmental acts Malaysia can begin to tackle pressing ecological issues to also further 3$3amp$191amp$amp0sustainable economy The environmental policies and regulations are drawn up with a view to complement the national growth of the country while simultaneously preserving the natural environment It maintains $13$13between the economical and environmental goals and strives to enhance the quality of life through long-term sustainability

Business Advocate

National Policies Changing The +BeGfrac34Mfrac34ZpQgZYGZi9Xfrac34GNkX9iQZ

The strength and wellbeing of Malaysia as a nation has always steadily been 9hhBQ9iGDfrac34qQiPfrac34iPGfrac34GBZYQBfrac34hBQ9Xfrac349ZDfrac34BkXikg9Xfrac34egNgGhhfrac34Mfrac34iPGfrac34BkZigsiexclfrac34frac34MkXwQXfrac34iPGhGfrac34AVGBiQpGhfrac34GZpQgZYGZi9Xfrac34QZQiQ9iQpGhfrac34P9pGfrac34AGBYGfrac349frac34ZGBGhh9gsfrac34QZwXkGZBGfrac34QZfrac34shaping national policies in hopes of a sustainable and advanced economy

The magnitude of recent national and global environmental issues 99lt$4$13]lt11$3amp$policies The onset of growing economic advancement also $1331$39ecirc1331on the environment if undertaken in an unsustainable manner It has therefore become pivotal to correct such environmental impacts in order to alter the 13400$3133ampecirc01amp03$3amp34340

generations of Malaysia

Under the Tenth Malaysia Plan the agenda covers the protection of the environment in unison with the goals of economic power And to make this goal a reality focus is placed on the National Policy on the Environment the National Green Technology Policy and 3^3amp$I3I$gamp13ltamp$various other policies

that seek to change the scope of environmental regulation

The National Green Technology Policy is a governing policy that 14$13$microsup3sup3frac14and is built on four pillars The pillars are energy environment economy and social It aligns environmental $31333amp-0amp-]lt11sustainable development The policy seeks to -0ampamp3THORN13$3$0lt

usage while conserving the environment and improving the quality of life for all in order to accelerate national economic development

The National Environment gamp13ltI3I$Policy and National Environmental i43lt133acutefrac14ordmmiddotform the foundation of environmental management in Malaysia While the Department of Environment (DOE) enforces the

34 35

CEO Profile

5 MNS has $amp$ engaged in

conducting studies and campaigns towards -0amp3133$]lt11$34001093are some of its current strategies today

We call on stakeholders and get them involved in sustainable programs to further enhance their awareness We believe that having stakeholders and key players involved with on-ground programs help to educate and indirectly become more ecologically conscious and cautious

Furthermore we work with schools across the nation through [g$13$3

6 How can businesses -lt

amp013390ampin supporting and protecting the environment

Begin by educating employees through sustainable practices at the work place and slowly it would eventually carry through in their homes as they would educate those around them on sustainable practices

7 Having a keen interest amp$$340

history and being 3$3photographer ltamp4019311-1331$4$13and aided you in your present position at MNS

My personal interest and inclination towards all things nature 9$Ugrave4$13ltdecision to be involved in conservation for the nature and the environment the very habitat in which wildlife call home It

has also provided a greater understanding of what conservation initiatives are required for each given situation

Photography is still very much a hobby Ugrave30lt$4$13as a bird and wildlife watcher and capturing the moments it is also a pleasure to share them with other like minded members and friends I would strongly recommend bird watching as an adjunct to becoming volunteers and conservation advocacy

Business Advocate

1 Having been $9amp9

$3]lt1$Nature Society (MNS) initiatives 13$ltamp40ltdescribe the associationrsquos 13amp00amp1$functions

]^k13amp091amp$and mission is to ecirc1339lt-0amp3133manage and conserve ]lt11natural heritage and rich biological diversity for 3$3$appreciation for all

In Conversation With The President Of The Malaysian Nature Society

Our objective is to carry out missions in the interest of the public without the intent of commercial amp0amp$30lt-0amp3$amp13$3ltmaintain transparency and accountability in all our dealings with members and external supporters and partners such as funding agencies sponsors government agencies and the public

2 How have amp$30 trends within

the environment $9amp-$3$134$consumption and -amp-43amp$ecirc133

nature as we see it today

Population dynamics impact the environment and the long

term trends

have resulted in over consumption of our natural resources and in return we constantly look for alternative answers to the resources which is usually a natural outcome of reactions It may be viewed as a negative or positive respond to the behavioral patterns of human nature depending on the outcome

3 With the growth of 313$ampamplt

$amp$4133amp$01amp401319- how have systems for monitoring and reporting on nature improved over the years

It has improved networks internally we are now more connected with the rest of the key industry players on a national and global scale

It has improved our amp0$113$313

studies and research initiatives Moreover it has aided our work in providing better places and knowledge of wildlife while uniting local communities landowners and businesses

4 What are the biggest 13$1

$]lt13amp011413$3lt

Encouraging politicians and decision makers and local authorities to be more beholden and responsible towards our natural heritage The absence of legally binding plan to guide development from the very beginning may be the cause of current uncontrolled and chaotic developments

The need for good political will and top-down intervention to guide developments is very much needed as it is the best solution to most of our environmental issues

Henry Goh has been championing the cause of MNS and the environment since 2003 Having led the MNS Selangor Branch as chairman for the past 4 years Henry had played a pivotal role in the successful ldquoSave Bukit Kiarardquo campaign to protect one of the few remaining green lungs in the city where more than 10000 signatures were collected

36 37

Members News

Company IM^lmjuHllMjUMkkMk ]ukUkK^HTKName k401^$ampampDesignation S$0]$0Address 9acuteacutes13s$ s1Iamp$1-$3micro^ampordmZ$kkacutesup1yenacute middotordmcedilsup3sup3k4$Zltk$amp0TelFax sup3paraordfcedilacutemicroparaparasup3sup3sup3yensup3paraordfcedilsup1paraparaacutemiddotsup3ordmBusiness Sector 43ampamp39

Company I`lMI^ljKMkMjrUIMk]ukU SDN BHDName ]4R041]40Samp-$Designation Iamp4$30lt]$0Address ^ampfrac14frac14ordfsup3acuteZ$k0microsup3 Taman Bukit Dahlia raquoacuteordmsup3sup3g10S4$Zampamp0TelFax sup3ordmordfmicrocedilcedilsup1cedilcedilmicroBusiness Sector `301m$1-13

Company KU]^^K]j[T`lMkK^HTK 13yenampK`mHMljMMHuTUl`^Z`T`jHTjmName kamp$]13S03Designation S$0]$0Address sup3acuteordfsup3micro]$0$0 acutemicroZ$^T$ raquosup3sup3sup3sup3Zampamp0H04Zampamp0TelFax sup3ordmordfmicrosup1raquosup1raquosup1raquoyensup3ordmordfmicrosup1raquosup1raquoraquoraquoBusiness Sector Tamp31yenlamp401

Company MlTUtHkMglMlKName Z-[0amp$Designation ]$$K0133amp0Address microHordfmicroordfacute9microlamp0microHgk$30 Jalan Stesen Sentral 5 cedilsup3middotordmsup3[44-40 TelFax sup3acutemiddotordffrac14sup1acuteacuteraquofrac14cedilBusiness Sector Iamp$143$13ltH41$11k09131

Company H`jKj``]I`jg`jlMkMjrUIMk [kK^HTKName k$3lDesignation ]$$K0133amp0Address amp3sup1sup3cedil9sup1[g]Slamp0 raquoR0139$4H$0m3 middotordmraquosup3sup3g3$Zltk$amp0TelFax sup3paraordfordmordmmicrosup3acuteacuteraquoraquoyenordfparaordfordmordmmicrosup3acuteacuteacuteacuteBusiness Sector Iamp$143$13ltyenH41$11k09131

Company SlMsukkK^HTKName K3ampTIamplt[amp$Designation IM`Address middotsup1Z$K34k4$ Taman Tun Dr Ismail sup1sup3sup3sup3sup3[44-40TelFax sup3paraordfordmordmmicrosup1ordmsup3frac14microyensup3paraordfordmordmmicrosup1ordmsup3sup3paraBusiness Sector M4133amp$yenl0$$

Company UjIS`HkMjIT]kK^HTKName ]13Tl$T$Designation IM`Address k4$313Oumlg$$Ilt0133ltHamp13acuteordfacutemicroordfacutemicroH Untang Mayang Pasir 3 acuteacutefrac14cedilsup3Hlt$H04g$$ TelFax sup3middotordfsup1middotsup1microsup3microsup3yensup3middotordfsup1middotsup1parasup3microsup3Business Sector Iamp$143$13ltyenH41$11k09131

Business Advocate

MICCI Welcomes Its New Members

Company Mj`g`KkK^HTKName K34samp$l413sDesignation M13439r13g01$3Address Hordfacutesup3ordfSS0amp4$Rampamp0Hamp13H [[l1k40raquoraquoacutesup3sup3 [amp3[$4kTelFax sup3raquoraquoordfmicroacuteraquomicrocedilcedilyensup3raquoraquoordfmicromicroacutemicrocedilcedilBusiness Sector Iamp$143$13ltyenH41$11k09131

Company SM^kUgM[MjZ^IjMMjtIMkK^HTKName R0T$H$34j$Designation I``Address 9paraacuteacutek$30]jIH Z$l0901cedilsup3middotordmsup3[44-40TelFax sup3paraordfmicrosup3paracedilcedilfrac14frac14raquoyensup3paraordfmicromicroordmmiddotacutesup3microacuteBusiness Sector Iamp$143$13ltyenH41$11k09131

Company ljgIkK^HTKName 1amp$samp$Designation S$0]$0Address frac14amp0amp$kamp$parayenmicro [1$g0$4130$kamp$ acutepararaquosup3sup3H4330amp03g$$TelFax sup3middotordfparacedilsup1sup1paracedilcedilyensup3middotordfparacedilsup1middotsup3sup1sup1Business Sector ^amp$ordf]313]$4133401

Company ]MMgTUUgkkK^HTKlaquo[mm]gmjName j1303113Designation K0133amp0Address ampltS0amp4$Rampamp0 ]$0$`0$3[ [IIcedilsup3sup3raquoraquo[44-40 TelFax sup3paraordfmicroacuteordmfrac14raquofrac14ordmordmyensup3paraordfmicroacutemiddotraquocedilordmcedilsup1Business Sector j3yensamp1

Company ^^`kgTMjMHTKName ^[H$Designation Iamp-$ltK0133amp0Address ^ampmiddotordmordfmicroacute13Rampamp0Z$gZmcedilyenacutemicro K30$k4$lt[amp3K$10 middotordmraquoacutesup3g3$Zltk$amp0TelFax sup3paraordfsup1acutemiddotacuteraquofrac14frac14raquoyensup3paraordfsup1acutemiddotacuteraquoraquofrac14frac14Business Sector I131yen]$01

Company HZk`RRkT`jMkK^HTKName H$RampampkIampamp$Designation ]$$K0133amp0Address m$3Kordfparaordfpara]$9$4acute ^ampacuteraquofrac14Z$l4$j cedilsup3middotsup3sup3[44-40 TelFax sup3paraordfmicroacutesup1microraquosup1raquoraquoyensup3paraordfmicroacutesup1microfrac14sup1frac14frac14Business Sector `yenS1yeng30amp13131

39

Members News

Company llT`^Sg^lTUjMkK^HTKName K$$lt4Designation 0S$0]$0Address amp3pararaquoacuteraquoordmZ$kmraquo Taman Industrian Subang Utama k1lt$micromicromiddotsup3parasup3sup3kk$amp0 TelFax sup3paraordfcedilacutefrac14acuteacuteparaacuteraquoyensup3paraordfcedilacutefrac14acuteparaacuteraquosup3Business Sector ]13$0ltyenM4-$3

Company lM^Huk`mlTMj^kK^HTKName 130H03ampampDesignation IM`Address ^ampordmZ$$k3m l$$k3raquoacutecedilcedilsup3Zampamp0H04Zampamp0 TelFax sup3ordmordfcedilcedilraquoraquoraquoacutemicroyensup3ordmordfcedilcedilraquoraquoraquomicroparaBusiness Sector M4133amp$yenl0$$

Company m^UlMKRmMkmggu]kK^HTKName M$[$^13amp1Designation ]$$K0133amp0Address IordfcedilordfparaHamp13Ik4$U$0Iamp$amp Z$mkZsup1yenmicromiddotordmsup1acutesup3k4$Zltk$amp0TelFax sup3paraordfcedilsup1parasup1sup3acuteparasup1Business Sector l0$U-amp03yenM-amp03

Company sH^KkK^HTKName samp$u$u-Designation S$0]$0Address cedilsup3acutecedil3Rampamp0s1K$ sup1middotZ$k4l$k$3amp1 raquosup3acutecedilsup3Zampamp0H04Zampamp0TelFax sup3ordmordfparaparamiddotacuteacuteordmmicroyensup3ordmordfparaparamicrofrac14ordmacuteordmBusiness Sector g0amp-03ltyenjM133

Company k^I[H`kkkK^HTKName k40$30$kamp14$0Designation IM`Address ^ampacutesup14$g041$[$para l$g0$4130$I$$jlt paraacutemiddotcedilsup3U-ampg0 TelFax sup3cedilordfmicroraquoacutemiddotfrac14frac14cedilyensup3cedilordfmicroraquomicromiddotfrac14frac14sup1Business Sector RampampyenH901

Company sUwMglR`j]kK^HTKName ]g0$3$Designation ]$$K0133amp0Address k43cedilsup3ordfmiddotordfparamiddot3Rampamp0 Wisma UOA Damansara 50 Jalan Dungun K10T31cedilsup3middotfrac14sup3[44-40 TelFax sup3paraordfmicrosup3frac14parasup1acutecedilmicroyensup3paraordfmicrosup3frac14parasup3sup3cedilsup1Business Sector Iamp$143$13ltyenH41$11k09131

Company s]gj`gMjlu]^SM]M^lkK^HTKName i4kT4Designation ]$$K0133amp0Address amp3cedilacuteS0amp4$Rampamp0Hamp13R j4$k$]3para1I3lt raquoraquosup3sup3sup3[amp3[$4kTelFax sup3raquoraquoordfmicrocedilmicroacuteordmordmyensup3raquoraquoordfmicrosup1raquocedilraquoacuteBusiness Sector g0amp-03ltyenjM133

Company s`^KMjRmT`jUw`^kK^HTKName I4kltT$Designation K0133amp0Address cedilsup3raquosup1Z$[4$H4lt `ecircZ$H10microcedilmicrocedilsup3[4$3$g$ TelFax sup3frac14ordfcedilsup1sup1acutefrac14paraacuteyensup3frac14ordfcedilsup1sup1parafrac14cedilmiddotBusiness Sector 0134340yeng$33amp$1

under

constructio

n

38

Business Advocate

Company [^`sMKSMTrM^kK^HTKName ^ampamp0$H$3]ampu1$Designation I0$Address microparaZ$k3031r raquosup3microsup3sup3Zampamp0H04Zampamp0TelFax sup3ordmordfmicromicromicromicrosup3raquofrac14Business Sector M4133amp$yenl0$$

Company ^mk`jkK^HTKName U$0Z1amp$k4$0Designation ]$$K0133amp0Address acuteparaordmZ$Z3g0 l$H43`ecircZ$H43 middotparasup3sup3sup3[$k$amp0TelFax sup3paraordfraquoordmparamiddotordmmicromicrosup3yensup3paraordfraquoordmparamiddotordmmicromicroacuteBusiness Sector M$0ltyenm331

Company gjM]UMjgmkgj`gMjlu]kK^HTKName K3ampk0Z13lt[0Designation K0133amp0Address ^ampmicrofrac14ordfsup3microZ$H130acuteyencedil Taman Nusa Bestari raquoacuteparasup3sup3k4Zampamp0 TelFax sup3ordmordfcedilacutemicroparacedilmicromicroBusiness Sector g0amp-03ltyenjM133

Company jKOtildek^[msUljMMkllMkK^HTKName RU0[H$ordfj1Designation IM13439`THORN130Address k43acutesup3ordfsup3ordmH$raquog04k`T` ^ampmicroamp0amp$H$[44-40I3ltI$30 cedilsup3middotcedilsup3[44-40TelFax sup3paraordfmicroacuteraquoacutemiddotsup3acutemicroyensup3paraordfmicroacuteraquoacutemiddotsup3acutemicroBusiness Sector g0amp-03ltjM133

Company [^SumM^gjU^lU^SM^lMjgjUkMkK^HTKName lltI$TampDesignation K0133amp0Address acuteacuteZ$g01frac14yenacuteparaH$0H04g01Zlt raquoacuteordmcedilsup3Zampamp0H04Zampamp0TelFax sup3ordmordfpararaquoordmraquoraquoraquoraquoyensup3ordmordfpararaquoordmordmordmordmordmBusiness Sector ]yen9031$

Company jMSmk]^SM]M^l]ukUkK^HTK - PENANGName Zlt$3I$010$Designation S$0]$0Address 9acutesup1S40$ltg0amp$`THORN13lamp0 Z$[acutesup3microcedilsup3Samp03amp$g$$TelFax sup3middotordfmicromicromicroraquoraquoraquoacuteyensup3middotordfmicromicromicroraquoraquosup3acuteBusiness Sector Iamp$143$13ltyenH41$11k09131

Company kU]gk`^]jU^MkK^HTKName g4s$Designation S$0]$0Address 0]0$I4cedil3]Z$g$3 ordmacutesup3cedilsup3gamp03K131amp$^0k$TelFax sup3sup1ordfsup1middotordmsup1raquosup1raquoyensup3sup1ordfsup1middotordmsup1sup1acuteordmBusiness Sector l0$1-amp03

40 41

MICCI News

Kuala Lumpur

Kuala Lumpur

In light of the overwhelming success of 3acute13^3amp$Iamp$0$13on Goods and Services Tax Skl$]ltmicrosup3acutemiddot]UIIU$3]lt1$Export Academy organised the 2nd National Iamp$0$13amp$Skl$k-30microsup3acutemiddot33premises of MATRADE The conference themed

2nd National Conference On GST Implementation

Networking Evening At Carlsberg Brewery Malaysia

ldquoChallenges in the Implementation of GST in Malaysiardquo brought together 13amp13ampacutemicrosup3-0313-$31from various industries

The keynote address was 90ltK3ampk0[H$TDirector General of the jamplt]lt1$I413amp1j]I$34019$

speakers that included SM Thaneermalai Senior Executive Director of g01330amp41Iampamp-0103[40K-43ltK0133amp0ampj]Iu-Han Executive Director of g01330amp41Iampamp-01Taxation Services Sdn Bhd Stanley Wong Director of ksg0amp133Iamp$143$k$H[04H0IM`of OMNI2U Sdn Bhd Irene Yong Partner at Shearn Kamp0OtildeIamp$ZltIl0$03]u`H

U$1011K3ampk0[1343amp$3331compulsory for businesses whose taxable supplies amp0acutemicroamp$3113RM500000 to register by

the deadline on December paraacutemicrosup3acutemiddotT133331amp$313amp-ltj]Ithere are nearly 300000 potential registrants who are required to register for GST to avoid any legal action However as at September microsup3acutemiddot3401013below par

The conference highlighted a number of key areas of GST particularly on its challenges and implementation current developments its process and procedures 1ampUgrave301amp43amp$1$legal issues concerning the transition One certainty it was widely acknowledged that careful planning detailed preparation mass participation and an extensive taxpayer education programme are key aspects for a successful GST implementation in the country

]amp03$raquosup301and guests turned up amp0]UIIU1$3amp0$9$$3I010Brewery Malaysia in ^amp90microsup3acutemiddotlcasual get-together was graciously hosted by I010amp13ampall guests with an array of exquisite brews along with $--3$1-0Henrik Andersen

Managing Director of I010]lt103all guests with a toast that 0lt$30amp413]UIIUand the long established relationship between both organisations particularly citing on some of the key initiatives that the I019amp133and continues to represent amp$ampI010$businesses at large

Throughout the evening 90amp41-011-amp$1amp0lt]01amp]UIIUwere handed out as lucky draws such as two ]4$13lt1-01ltMunchy Food Industries k$H13ampecirc0hair dryer two table lamps and two solar lights by Philips Malaysia two RM50 vouchers for dining at the Sultani Restaurant lt[amp0$U-]Sdn Bhd and one voucher each for a scuba diving lesson and three personal training sessions by ]0113ecircl0$$ Sdn Bhd worth RM365

and RM350 respectively It was indeed an enjoyable and laid-back evening that set an ideal atmosphere for those in attendance to establish new business contacts and to catch up with old friends

]UIIU3$1311$130--0133amp$3ampI010Brewery Malaysia for their exceptional hospitality sponsors for their kind contributions and most certainly to all members and guests who enlightened us with their presence

Members News

MICCI NEWS

42 43

MICCI News

Lessons Learned From Cargo Hijack

An eight tonne truck carrying goods valuing half a million ringgit was hijacked by 6 assailants disguised as $amp013$31ampTHORN1301wielding machetes around $3amp$micropara]ltmicrosup3acutemiddotOne of the two drivers manning the truck was 4ampecirc$$amp30130amp0$Ugrave3lt30ampside while the other driver was made to drive the truck against his will The driver that escaped managed to hail down a taxi and lodged a report at a nearby police 133amp$3$acute $431ampthe incident

Fortunately with the assistance of the trucks Global Positioning System (GPS) the police managed to intercept the truck in 35 minutes and all assailants were apprehended in

Kuala Lumpur

Kuala Lumpur

policy to receive and deliver all containers without knowing its contents to reduce the risk of containers being a target In terms of 13ampamp03amp$3I413amp1and Police Westports does work together with both authorities on certain cases involving cigarettes contraband and cargo hijackings

The meeting provided an ideal avenue for the I03amp4$013$the daily processes at Westports while allowing for suggestions on security matters to be raised Westports agreed that such cooperation is vital in enhancing its operations and will look closely at 03013ampamp03amp$ecircamp031between both organisations

what was a nerve wrecking situation

That being said the entire incident was actually a staged cargo hijack however only to the knowledge of a handful of police ampTHORN1301$333involved representatives 0amp]UIIU1Zamp$3133amp$k13403ltIamp4$13ZkI`$3jampltMalaysian Police (Selangor contingent) The whole operation was sponsored ltlkI`H0l113ampStores (Malaysia) Sdn Bhd Metrod (Malaysia) Sdn Hk13$0amp13131(Malaysia) Sdn Bhd British American Tobacco and Securiforce Sdn Bhd

The exercise was aimed at improving security awareness among security managers and transporters

on modus operandi used by criminals as well as to measure the response from the police

The need for industry awareness on cargo 13$110133$statistics compiled from ]UIIU01lstatistics revealed that in microsup3acutemicroordmmiddot131100-amp03with losses amounting to $133j]microacuteamp$$microsup3acutemicroordmmicro1311with losses amounting to RM6 million were 0-amp03$microsup3acuteparak$13Z$40ltmicrosup3acutemiddotcedilsup313119been reported with losses estimated at RM62 million raising concern amongst manufacturers on how easily the information on movements of freight its content and value can be obtained

l-amp13amp03$3a number of strategies for implementation and enhancement in order to avoid and be better prepared in an instance of a hijack Making certain that employees are appropriately trained to follow all guidelines in such situations can make a major

ecirc0$13$3amp4313ampwhile technologies such as advanced GPS panic button door sensor and immobiliser can play a vital role in thwarting deceitful pickupsA few recommended guidelines that could -09$313$1$134bull Avoiding the use of

secondary roadsbull Traveling in convoys bull Stopping only at brightly

lit designated areas bull Routes and cargo

load should be kept 13110amp30parties

plusmn Iamp$41333amp3amp$study on all cargo movement

bull Maintain a list of emergency contact numbers

]UIIU13amp$3$43ampwork closely with all relevant authorities on educating businesses and the community on crime awareness and prevention particularly on cargo hijacking and warehouse break-ins The I03$1311$130appreciation to all parties that were involved in the planning and execution of the mock drill

Business Advocate

lI01Zamp$3133amp$k13403ltIamp4$13ZkI`had a recent meeting 33IM13439`THORN130amps13-amp031Malaysia Berhad Ruben Emir Gnanalingam The 3amp$ltZkI`I0$j$]33was intended to address issues and challenges concerning port security attend to the needs of ports

Jasco Meets Westports

]UIIUamp0$13amp0$1$g0$[44-40amp1341$on three key areas that contribute towards the ease of international trade $lt3lI0$3I03133amp`0$

gQGwQZNfrac34Zfrac34aeligi9frac349gZGifrac34GgiQwQB9iGfrac34Of Origin amp APEC Business Travel Card

$3gMIH41$11l09I0T$August and November respectively the two 1-01amp030$1were R Jeyasingam Senior Assistant Director I413ampj30amp

Kuala Lumpur

has more that 35 years of experience with the Royal ]lt1$I413amp1$3I0190ltamp$Senior Finance Manager Esther Tan

llI0$31311amplt114lt3]UIIUin Malaysia eases customs clearance by eliminating customs duties and import taxes when equipment and other merchandise are shipped overseas for trade shows and fairs Such items to name a few include computers clothing medical appliances photographic $4-$3$even racehorses to over 70 countries

`$313031331ampamp0$I`-0313-$31were provided with updates on the latest criteria applicable to manufacturers exporters and traders in determining the origin of goods The I`1amp134$341to certify the place of

growth production or manufacture of goods $-amp03$3amp1-1313countries where the consignee for customs clearance requests it

13lt3gMIH41$11l09I0HlI340$out to be a keen interest among participants who were not entirely aware of its procedures while some on its existence U$140lt3HlIallows business people with a short-term entry 3ampacutefrac14-0313-3$economies without separately applying for a visa and gain access to fast-track entry and exit lanes at major airports

l0$1-0amp93ampbe very fruitful as there were active engagement from participants during 3iOtilde111amp$1]UIIUwelcomes any enquiry 3amp1313Ouml131313amp with reference to the above areas

gQGwQZNfrac34QZfrac34k9X9frac34kYekg

gQGwQZNfrac34QZfrac34(Gg9W

users and to build on the existing relationships between both organisations

The delegation was greeted with an overview amp$s13-amp031ltrlt[40TampIamp0-amp03Regulatory amp Marketing followed by a brief on the security measures in place at the port by Gregory Jarret Head of

Port Police One of the main concerns highlighted was that due to frequent movement of drivers from one company to another Westports has to issue a new pass each time causing THORN13431$3013$090$3133amp$1amp$3security measures in place $134ordfbull Three days induction

for port police that

include physical and communications training

bull Routine physical checks on all vehicles in and out the port

plusmn -IIlr13amp90throughout the port

bull Tracking entry and exit of drivers using the E-gate pass

bull Implementation of Smart card security at berth areas

Furthermore Wesports THORN0333130

44 45

MICCI News

MICCI meets with the Belgian Chambers of Commerce and Industry

General Committee luncheon with Dato Yasmin Mahmood CEO of MDeC

Kuala Lumpur

Business Advocate

]UIIU$13ampamp03amp$with the Judiciary --amp$3$3Iamp11amp$ZI13ampk0Iamp$Ian Birss Justice High Iamp403ampM$$Otildes1I$130ltamp0tea-talk session themed ldquoAdjudicating Issues in Intellectual Property Casesrdquo $^amp90microsup3acutemiddot3amp3ampacuteacutesup314-0amp0$111amp$court judges attended the evening which was moderated by the Hon Dr Badariah binti Sahamid Z4Iamp403amp--

The session included dynamic deliberations that incorporated law cases in England and Wales on patent trademark and copyright infringement calculation of damages judicial case management collective copyright management electronic evidence and unfair 13amp-33amp$k0Iamp$1amp

Adjudicating Issues In Intellectual Property Cases

shared his expertise on the role of intellectual property (IP) protection best practices in judicial case management and the role of inter-agency cooperation There was a general consensus that the lack of judges attuned to legal and commercial issues surrounding IP rights may lead to decisions that are unfavourable to the owner of the rights

The same evening a dinner was hosted by wU0OtildeIamp3the Majestic Hotel to 13ampk0Iamp$19133amp]lt1k0Iamp$was greeted by the Right Honourable President amp3Iamp403amp--Malaysia Tan Sri Dato k0]j41$k0ecircand a close group of eminent judges During the dinner

k0Iamp$10$exchanged experiences about the United [$amp4130lt1lt13THORN0$that it was constantly modifying and looking at ways to raise its level of performance including the quality of judgments delivered attracting talented candidates to serve on the bench and continuously training and educating their judges

Prior to being made i4$1Iamp4$1$microsup3sup3raquok0Iamp$$1career specialising in IP cases and was a Treasury Barrister handling cases on behalf of the government among his amp30amp0U$microsup3acutesup3was appointed a Specialist I01343Z411$3amp3g3$31Iamp4$3ltIamp403Throughout his career k0Iamp$110

share of controversial cases including the lawsuit 0amp43ltIk$]I3amp$ordfsharers Temple Island vs New English Teas a case where a photograph ampamp$amp$41130amp11$Westminster Bridge was amp4$14THORN13$3lt10to another photograph of the subject to constitute copyright infringement and not to mention the highly publicised Apple vs Samsung case that he ruled in favour of Samsung which was 4-lt3Iamp403 of Appeal

k0Iamp$-011his overwhelm on the hospitality received on his visit to Malaysia and congratulated the Malaysian Judiciary for 30amp$ordfamp$ecircamp03$judicial trainings

Kuala Lumpur

46 47

MICCI News

Sabah

MICCI Meets His Excellency Vladimir Lopato-Zagorsky Ambassador of the Embassy Mfrac34iPGfrac34GekAXQBfrac34Mfrac34GX9gkhfrac34ifrac34Indonesia and Malaysia

Budget Forum by Ernst amp Young

Sabah

speech adding that the year has seen many challenges and opportunities that have impacted the economy Businesses are still adjusting to the implementation of minimum wage while the introduction of GST $-0microsup3acute 13$11businesses training their people and setting up their accounting systems to accommodate for this new taxation system Under all these challenging conditions the State has seen a fair degree of new investments mainly due to the abundance of natural resources coupled with stable political and

economic situation ldquoWe foresee greater investments in downstream activities in such sectors as agriculture aquaculture tourism and oil and gas We are sure that the State Samp90$$31$913amp0friendly and hand-holding policies are helping in the implementation of these investmentsrdquo Datuk Arulpragasam commended 3Samp90$$3amp$31ecircamp03to develop the infrastructure in the State particularly amp$13amp-3$middotacute$amp0and connecting roads throughout the State while 4030amp133$j]paraacuteamp$amp03ampltamp90

projects due to commence 33$ampmicrosup3acutemiddotHe further highlighted on a few areas concerning businesses in the State namely the liberalisation amp3Iamp3gamp13ltbetween Peninsular and Sabah deferment of the revision of the minimum

wage and for the State to look into tapping more reliable source of power such as natural gas The luncheon provided an excellent stage for business people to convene network and exchange ideas on the developments in the State

Business Advocate

]UIIUg0130331acutesup3micro$$$9010ltluncheon in September microsup3acutemiddot33U-$Hotel Ipoh A total of 200 members and guests 33$3Ugrave30$ampamp$which was made even more memorable with the presence of distinguished keynote speaker former Minister of International Trade amp Industry Tan Sri j

The Guest of Honour State Exco YB Dato Dr Mah Hang Soon represented $903IMinisters speech in which 13333amp03acute13ampmicrosup3acutemiddot3k33managed to bring in a total ampj]raquomiddotsup3amp$amp03amp$913$311-1313ltin the manufacturing sector Additionally as part of its long term plans the State will be constructing the Southern Perak Development Region which would be modeled along the Iskandar Malaysia Development Region With the proposed 13amp$1304133amp$amp3paraacutesup1s13Iamp13M-011ltfrom Banting to Taiping there would be further economic growth in the aforementioned Southern

MICCI Perak Annual Luncheon

Perak Development Region Moreover the State had recently formed the Menteri Besar Incorporated whose primary responsibility was to spearhead Peraks progress under the Perak Amanjaya Transformation Plan With these initiatives in place Perakians would be able to enjoy better infrastructure and amenities

]UIIUg00$13I0$K3ampkHampamp$in his address emphasised the urgent need to make 9m$1331in industrial estates and business precincts of Ipoh Manjung and TaipingHe further reiterated the importance of having more 310ampU-amp3amp$3amp

international destinations to increase trade and tourism

Before long Tan Sri j3ampamp313captivating her audience with her invigorating 1-13kTHORN033in order for businesses to prosper there was a need to institute pro-business policies citing the Ali Baba IPO an e-commerce company as an example to follow suit With Malaysia moving towards 01$r1amp$microsup3microsup33was imperative that global benchmarks and standards are set Furthermore Tan Sri commented that the present generation Y amp Z workforce dictates higher expectations given their

keen interest and routine to technological resources She added that competitiveness was pivotal for businesses and the country as both internal factors such as entrepreneurship capabilities business strategies people management and keeping abreast with the market and external factors such as the need for the public sector to periodically review its existing rules and procedures for relevancy and obsoleteness are contributing factors at work

Iamp$134$l$k040amp0the revival of the Malaysia Incorporated concept and philosophy to serve as the modus operandi to keep up the pace with liberalisation

Perak

]UIIUk033amp3ampmiddotmicrosup301and guests to its annual 4$13amp$$4413microsup3acutemiddot3the The Magellan Sutera [amp3[$4klevent was attended by the Honorable Datuk Raymond l$K-43ltI]$130of Sabah representing the I]$130ampkuH

MICCI Sabah Annual Luncheon

Datuk Ir Edward Yong ]ltamp0amp[amp3[$4I3lt$uHK34]1Manjun Minister of lamp401I4340$Environment Sabah ]UIIUk0$13I0$H0S$Datuk Arulpragasam welcomed all present in his

48 49

MICCI News

Sunset Cruise By Simpson Marine Sdn Bhd

Members and guests of ]UIIUg$$0amp13by Simpson Marine Sdn Bhd to a sunset cruise from Straits Quay Marina to the 013g$$H0amp$amp0

their luxury yacht the Four Ramp01$^amp90microsup3acutemiddot

As the tide was low that day the Four Flowers had to anchor out at sea near

the Straits Quay Marina Guests were transported to the yacht on Eastern Otilde`0$313033lt]03$0they were then welcomed with cocktails and light refreshments before cruising by the scenic shores of the islandThroughout the exhilarating journey that lasted close to two hours Simon Theseira Senior Broker for Simpson Marine Malaysia and

his team entertained the guests with a tour of the yacht while elaborating on the services provided by Simpson Marine

M131$acutefrac14raquomiddot$Tamp$[amp$$1303$3130th anniversary this year Simpson Marine provides a wide range of yacht services throughout Asia and is the exclusive dealer amp0$ltamp3amp01leading yacht brands in 30amp$3ampTHORN131$Tamp$[amp$I$l$Thailand Indonesia Singapore and Malaysia

Convergence ndash Penangrsquos Future

]UIIUg$$31annual luncheon dialogue 33I]$130ampg$$uHS4$M$$k-30microsup3acutemiddotlIamp$90$13g$$1R43403luncheon was attended by 13amp13ampacutemicrosup301$guests at the Trader Hotel

U$10113IMinister brought to light on how convergence has and will continue to propel Penang to greater

heights The convergence of manufacturing and services sectors talent and infrastructure were among some of the main areas raised

Today many internationally acclaimed manufacturers have located and set-up their services or RampD hubs in Penang to complement their manufacturing arm This insulates the local economy from cyclical impacts and provides

Penang

Penang

3k33113amp$amplt3additional resilience

g$$19013ltamp134340and heritage augmented lt31m^MkI`samp0Heritage status provides an exceptional backdrop to the convergence of creative talents that has resulted in the rapid development of the services sector Shared Services and Outsourcing (SSO) Business Processing Outsourcing (BPO) and [$ampg0amp1311$[g`13amp-$19now set-up base in Penang providing employment opportunities to over 3000 local people Furthermore the State Government has invested in a RM33 billion Business Process Outsourcing and Information Technology Outsourcing (BPO-ITO) 4$Hlt$-13ampensure continuous growth in this sector that will lead to high-paying and knowledge intensive jobs for tens of thousands

Penang has been consistently rated one of the top ten most livable cities in Asia a testimony to the direct convergence ampamp3g$$11ampUgrave3and hard infrastructure which is continually being improved As businesses talents and industries converge to Penang due to its superior livability factors it will elevate the State to a regional business hub encompassing trade from the Indonesia-Malaysia-Thailand Growth Triangle (IMT-GT) region

l1304amp3I]$13011-131to build self-reliance amongst Penangites and to dissuade them from the dependency syndrome especially on resources and money politics The State Government is committed to providing the best environment for businesses to thrive

Business Advocate

Sabah

lraquo3kU$30$3amp$M-ampkUMmicrosup3acutemiddot10ampacutefrac14ordfmicroacutek-30microsup3acutemiddotat the Sutera Harbour Resort 330133$3amp3ampmicrocedilordmsup1raquovisitors As reported by the kUMmicrosup3acutemiddot`THORN1343amp0Ernst amp Young from 33amp3913amp01microparamicromiddotacutecomprised of Malaysian visitors while 2527 were foreign visitors

A total of 22 countries participated in the expo $ltk$-amp0[amp0Brunei Darussalam Indonesia Taiwan Thailand r3$kamp43013Philippines Australia S$M134amp0I$k30$gamp$Slovakia Germany Zambia m$3[$ampm$3States of America and Japan

SIE 2014 And SIBLT 2014The expo was jointly ampTHORN133lt3K-43ltI]$130ampk$Minister of Infrastructure YB Tan Sri Panglima Joseph g0$[3$$$3I]$130amp^amp030$Territory Australia The Right Honourable Adam Giles

The Sabah International Expo (SIE) is Sabahs premier business fair and a State Government sanctioned trade exposition It is held $$lt$[amp3[$4I3ltkl9$3capitalises on Sabah being the regional hub for the BIMP-EAGA region a grouping of sub-regional economic cooperative amp$13amp90$amp03$acutesup1amp$13

population of more than sup1acuteraquoamp$-amp-

In conjunction with the M-ampamp03$middotraquosup3delegates attended the Sabah International Business 4$13amp$lkUHlmicrosup3acutemiddotamp$acuteraquok-30microsup3acutemiddotl33403Right Honourable Adam S1I]$130of Northern Territory Australia who addressed the challenges facing the Northern Territory and

3Samp90$$31ecircamp03$enhancing Asian relations $30amp$$ul1TjDirector Alvin Goh who -01$3amp$ul114131311stories

SIE has seen 230000 visitors thus far since its inception in the year 2000 It has grown $3amp$9$33301331the close public-private partnership in the State as both parties work together to promote progress prosperity and development

]UIIUZampamp0$collaboration with Tenaga Nasional Berhad (TNB) and SAJ Holdings Sdn Bhd organised a half-day 0$3$3use of energy and water in the State

Held in September at the DoubleTree by Hilton Hotel Johor the

iQXQiQGhfrac34gQGwQZNfrac34sfrac34frac34aeligZDfrac34+aelig

Johor

0$133$ltparticipants and featured two speakers Tuan Haji [0$Ij1Senior Manager of Green Technology TNB and Mohd Zin Othman General Manager of Operations SAJ who respectively presented on sup1GZGq9AXGfrac34ZGgNsfrac34QZfrac34Malaysiardquo and ldquoWater is Precious Do We Have

Enoughrdquo

l013-01$33amp$touched on the various forms of energy used for supply in the State such as biogas biomass and solar with the exception of hydroelectricity The second presentation focused on the latest technologies used 3amp$1403k33130

01091014THORN13$3given the growing demand and expanding population 133paraacuteK130microsup3acuteparastood at 35 million people In addition an interesting fact that came to light 13middotmiddot303$3plants and 23000km of pipes transporting water throughout the State

16th Annual SME Exhibition Suntec City Singapore 2014

Johor

50 51

REGIONAL FOCUS East Coast

Business Advocate

East Coast

MICCI East Coast Meeting and New Members Induction

Labuan IBFC Masterclass]UIIUg$$in collaboration 34$UHRIIncorporated Sdn Bhd organised a half-day 1$0$`133amp0microsup3acutemiddotat the Eastern amp Oriental Hotel Penang Titled sup1qfrac34ifrac34hGfrac34wMhPgGfrac34Solutions to Structure Both Your Business amp Personal Wealthrdquo the seminar featured Zecirc0U1K0133amp01amp$Otildek-13g0amp1331amp4$UHRIU$13amp9$amp909amp4$UHRI1-0amp41331$

1amp43amp$11-1313ltamp$34$30amp0amp$1amp0ampTHORN1311-133exemptions and mid-shore jurisdictions to name a few

Haji Mohd Rasheed [$$]ampU01k$amp0Iamp4$1OtildeTWealth Management Otilde13ltg$$$ampOtilde11amp13313$presented on ldquoPrivate Wealth Management via Labuan IBFCrdquo which covered the intricacies and importance of private wealth management 41$34$l0413

Penang

H1$[44-404$UHRIU$13amp0-amp03Sdn Bhd is a leading 41$11$$$1313$30$1g1313that provides investors an ideal balance of 113$4303lt$certainty in a middle

shore jurisdictionAttended by close to 50 participants the seminar not only provided valuable insights on how to 0ampamp$141$1143also on how to manage personal wealth

Penang

Networking Evening hosted by Jyske Bank

52 53

Ng Lee Penn is the General Manager for Health Safety Environment Quality and Utilities Operations for BASF Petronas Chemical Sdn Bhd Lee Penn has 15 years of working experience in EHS quality management operational planning and strategic marketing Prior to joining aelig+frac34(aelig+frac34Chemicals she was iPGfrac34GNQZ9Xfrac34G9Dfrac34Mfrac34Distribution Safety and Emergency GheZhGfrac34QZfrac34aelig+brvbarhfrac34Competence Centre for Environment Health and Safety (EHS) amp Security in aelig+frac34aelighQ9frac34(9BQwQBiexclfrac34

Regional Focus

3 How has the importance of $90amp$$3

protection changed 3$3I131sector through the years

lI1311133amp0understands the challenges ndash and could even say recognised the uphill journey to be had with regards to environmental protection before most of the other industries even saw environmental protection as a challenge The chemicals industry has progressively incorporate environmental policies in production the safe and responsible distribution of chemicals and how business is conducted which supports the environmental sustainability agenda This commitment can be seen in the establishment ampj1-amp$1I0worldwide sustainable environment code

subscribed to by chemical companies

However we all see and recognise growing and constantly evolving needs from stakeholders Those that the chemicals industry companies have had to respond to very 413lt$134ordf13amp-$133amp

$90amp$$31yenregulations

- Shareholders expectations for good returns on a sustainable investment

ordfI413amp0-1333amp$1for better products and products that reduce carbon footprint

ordfI9kamp133lt-1333amp$1$4$civil responsibility amid global challenges

- Media expectations on fast and accurate reporting Done right this elicits trust

In conclusion the chemicals sector in general and BASF gMlj`^kI131

1-1313lt$long-term view with regards to environmental protection and satisfying dramatically rising energy demands We contribute to meeting 1amp133lt1$1amp0sustainably and thus help master some of the amp01lt13$1Ultimately this generates business sustainability opportunities for us as well

4 What are 3amp$ordf30 $31amp

$13$13ampordf0$lt$13amp$1093amp$$3391$amp1into the company -amp1amp-lt

We believe that principles regarding environmental protection needs to be deeply embedded to ensure sustainability of our company and valued

MICCI Chats With Ng Lee Pennfrac34gfrac34G9XiPfrac34aelig+frac34(aelig+

ndash internal audits are a big part of our daily working lives We conduct regular internal audits on process safety occupational health and safety and environmental protection This is to ensure that our systems and procedures adhere to the highest standards

Furthermore we ensure these high standards of environmental protection extend to and are complied with by the contractors and suppliers we work with In addition to economic criteria our core suppliers are selected on the basis of environmental protection labour and social standards We even recently awarded 1313amp$30133amp0yen10913provider awards The winners were chosen with environmental performance as one of the main criteria

While I oversee the environmental sustainability of BASF gMlj`^kI131operations it must be said that environmental sustainability is driven at every level and by every employee of the company

2 Why do you see $90amp$$3 protection as a

$13110lt943313amp-$11amp4embrace

Environmental protection IS indeed a necessary value for companies Being environmentally responsible makes good business sense as it ensures our continuing 1amp1313$13ampamp-03within the community

We are also coming up against the very real threat of increasing scarcity of natural resources There are already seven billion people living on our planet and this number keeps growing with a projected nine billion people by the year 2050 And all these people will of course want to improve their quality of life This will require more nutrition more energy more housing and more of many other things to satisfy their needs

This means that it is critical that we act $ampIamp-$113$amptheir part in protecting the environment to help address this challenge Development is sustainable when it ldquomeets the needs of the present without comprising the ability of future generations to meet their own needsrdquo For a company this $13amp$303balance between driving business and protecting the environment

1 1S$0 Manager for T3

Safety Environment i43lt$m331Operations you oversee the $90amp$$31413$3ltampHkRgMlj`^kI131operation What are 1amp$90amp$$3initiatives in which ltamp49-ltamp00amp

The company sets high standards in the area of environmental 01-amp$13lt0133$the commitment of both shareholders in creating value and striving for performance that does not merely comply with 043amp$143ecirc1339lt$THORN13$3lt$1and reduces our possible environmental impact This commitment can 1$$313amp-$lt1active participation in j1-amp$1I0worldwide sustainable environment code subscribed to by chemical companies

We have a responsibility to take care of our planet and preserve its beauty resources and strength for future generations It is a

great privilege to be part of the team here at BASF gMlj`^kI1313amprealise these goals

Systems and structures 0amp0$13amp0133how serious the company is about environmental protection and ultimately sustainable development This message is deeply ingrained into the company whereby I-amp$$k413$Developmentrdquo is embedded as one of the 13amp-$lt1k30313Pillars

We carry out various initiatives and campaigns with both our employees and the local community that encourage employees contractors and business partners on a regular basis to reinforce the sustainable development message This include collaborations with the other chemical companies based in the surrounding area for the annual Balok River Adoption Programme (BRAP) and with the Malaysian Nature Society of Pahang for regular environmental activities This year we cleaned and improved the turtle hatchery area at Teluk Mak Nik Terengganu and released turtle hatchlings back to the sea

U31$3413amp43turtles beach cleanings and tree plantings though

Business Advocate

54 55

Regional FocusBusiness Advocate

business partners We engage a long-term view on this and believe 33I130lt1$$0amp0ecirc1339environmental protection By instilling the principles values and goals right into the 13amp-$lt1-amp1amp-ltampI130ltK091Sustainabilityrdquo we ensure that this common vision and goal is considered in all we do

In the long-term this is seen in how sustainability drives upcoming investments and it ensures energy THORN13$3313$ampamp1$environment friendly 1$13amp$$ltimpact in operations is incorporated right from the beginning

5 How has the Verbund concept shaped

3$90amp$$3-amp1amp-ltampHkRgMlj`^kI131

lr04$13amp$13-31a BASF-centric one and it means ldquointegratedrdquo or ldquoconnectedrdquo In BASF everything is connected HkR1sup1r04$sites these sites create amp$amp3amp13THORN13$3production systems by means of smart interlinking The by-product of one plant is used as the starting material for another So there is almost no waste l1133r04$concept is about

BASF PETRONAS I131amp-331-0$13-$3[4$3$13$3r04$

principle is a major part of 313amp-$lt11413$development story We connect our production our technologies our customers our business partners and also our employees in order to make the most of our resources develop innovative solutions and create value from what might otherwise have been wasted

We do not just produce chemicals - we create chemistry for a sustainable future This philosophy is deeply 0ampamp3$313amp-$lt1belief For us this is an ongoing journey and we need all employees to live up to this and make contributions towards sustainable development

6 l4ltintegrated site in Gebeng

Kuantan is one of 33amp$1amp3013r04$13$31g1313region (outside of China) How do you 31-1333$90amp$$3amp43ampampamp1313company operations in the East Coast region amp]lt1

Having the site here encourages more investments and attracts other investors in setting up here in Gebeng While these investments propel Gebeng as one amp]lt111313production powerhouses this also brings challenges in minimising environmental impact Strong cooperation

and support from the Department of Environment and their ampTHORN13011$$ecirc0$3010amp$14$THORN13$31$minimising waste and emissions to proper facilities layout

On a more social side cooperation with NGOs has to be further strengthened and open communications with the local community is needed

7 s3amp standards have been adopted

lt]lt1$13amp-$13amp043$90amp$$3protection practices

Malaysian companies are governed by the standards outlined by the Malaysian Department of Environment There are many standards which are based on approved international European and USA standards such as international convention in all areas of concerning environmental protection from waste water discharge standards air emission standards to Waste handling and disposal European yenmk13$010

applied for Risk Based Approach in evaluating environmental impact while US EPA standards are the guidelines for soil and ground water contamination analysis

Malaysia also has strict 041amp$ordf$-$$$$

amp$$amp0$41301and their development

- Environmental impact studies

- Environment Management programs

- Response to environmental emergencies

The establishment of international chemical companies in the area also means that the highest global corporate standards are applied by the operators At BASF gMlj`^kI131we strongly adhere to strict corporate BASF environmental protection standards that place heavy emphasis in controlling emissions at the source data traceability of waste that is generated and review on a continuous basis on reduction and amp-33amp$-amp3$3We also publish an annual r04$130-amp0313details our environmental commitment and performance

5756

Lifestyle

Words And Images By Sanjitpaal Singh

ordf31-13ampwords and its one that portray the colossal magnitude for every living being on this planet On every step through the forest life is apparent regardless of time and age proving to be an admirable trait of complex creatures and plant-life alike

This wondrous ecosystem generates and regenerates naturally in an endless cycle to produce provide for its inhabitants and to endlessly survive Each from the ever so minute to enormous trees standing tall amongst its peers - life here sustains from only natural elements of earth water and the sun

From rolling mistsbeneath the hills at dawn to starry night skies this is a yearning through every hearts desire for the serenity of life away from the city Through photography we immortalise these emotions for all to view and take pleasure in These images most frequently end up as a feature in our homes from the wondrous plateau that gleams inspiration

What would a -amp3amp0-0$ordfI03$1yen

lenses- Storage media

(compatible to camera)- Tripod for stabilityordfIamp31kamp1amp$

garments hat

- Water amp Trail mix Photography has grown from a tool for visual reference art form a leisure activity a social medium for visual expressions becoming todays most trended lifestyle

In the next issue we will provide examples with techniques to photograph various aspects that can be found in nature together with some safety notes while in the wild

Sanjitpaal Singh is a multi international award winning photographer actively involved in various nature and wildlife and photography related activities Sponsored by various international top named photography brands he actively explores forests to MkXwQXfrac34PQhfrac349heQg9iQZfrac34ifrac34hPqfrac34the beauty of the Malaysian natural heritage to the world

Business Advocate

6160

Business Advocate

Living GreenBuilding for a growing population and preserving the environment is a dichotomy perhaps as old as the dawn of industry Accommodating the 6 billion people on this planet is a 90lt13amp13ltecirc0for mother earth

In recent times the property industry has been demonstrating realisation of 3113amp13ordfecirc133and concepts like sustainable development and green building are 13amp$ampecirc31of the concrete jungles around the world

Relatively few buildings in the Klang Valley provide a good benchmark for sustainable living My personal favorite in the KLCC area is The Troika It combines design and technology to create an aesthetically pleasing structure that interacts organically with its surroundings and 1$0ltTHORN13$3The beton brut architecture boldly reveals concrete in its raw splendor As a result hardly any paint is used on the building

All the windows use low-emissivity glass which increases

Ikhram is an award-winning

investment property advisor

and property analyst with a

focus on residential properties

in the KLCC area and niche

property products in Australia

Gfrac34qgQiGhfrac34egXQwQB9XXsfrac349Akifrac34iPGfrac34local property market at his

AXNfrac34QpQZN+e9BGiexclBYiexclYsfrac34 9ZDfrac34P9hfrac34AGGZfrac34MG9ikgGDfrac34QZfrac34 PGfrac34DNGfrac34+frac349ZDfrac34p9gQkhfrac34iPGgfrac34ekAXQB9iQZhiexcl

By Nikki Huet

For more infromation contact

nikkihuetgmailcom

thermal insulation The use of inverter air-conditioning systems in all the apartments further enhances 3$0ltTHORN13$13ltof the building

My personal favorite is the green lung that is the heart of The Troika It is a large courtyard

with impeccably pruned foliage almost like something Giorgio Armani would have done were he a landscaper This very green garden is central to the entire complex It is literally a breath of fresh air

Who says being green cannot be stylish

QZQZNfrac34aeligifrac3449h9AQfrac34QhigWasabi Bistro at the Mandarin Oriental Hotel [44-40ampecirc01exquisite authentic Japanese cuisine in an elegant private setting An open dining area the sushi bar and private booths ampecirc0$0113amp13of seating Meetings and gatherings can be hosted in the private dining area available On the weekends Wasabi Bistro is also popular with families There are plenty of choices for everyone on the menu

About a quarter of Japanese popular recipes use seaweed to boost 9amp40U31013$

iodine - vital for a healthy thyroid - copper calcium iron and magnesium The Seaweed Salad at Wasabi Bistro is a mix of fresh seaweeds that beautifully complement each other ndash it is a must try Order the Agedashi Tofu or the Tofu and Seaweed Salad to start your mealRice a staple in the Asian

diet is a good source of protein whereas the omega-3 fatty acids in 10$3amp03protection and improved blood circulation Donrsquot 43ltltamp4$yourself thoroughly enjoying the delightful Rainbow Roll or the rich and divine Kumirsquos No 1 The wasabi freshly

made and served with sushi cleanses the palate Wasabi in general is said to have compounds in it that can help prevent tooth decay Wasabi has also been found to aid cancer prevention and prevent blood clots if consumed regularly As with everything good moderation is key

HOLYHULQJVROXWLRQV

QWHJUDWHGORJLVWLFVVROXWLRQV9HUWLFDO0DUNHWV9HUWLFDO0DUNHWV

QWHJUDWHGORJLVWLFVVROXWLRQVIRUWKHODUJHVWVHFWRUV

6FKHQNHU SURYLGHV FRPSOH[ WUDQVSRUW DQG 6FKHQNHU SURYLGHV FRPSOH[ WUDQVSRUW DQGORJLVWLFV VHUYLFHV IURP D VLQJOH VRXUFH LWKORFDOL]HG NQRZKRZ DQG ZRUOGZLGH H[SHULHQFH 6FKHQNHU XQLWHV DOO WKH WUDQVSRUW PRGHV XQGHU RQHURRI H RIIHU RX XQLTXH LQWHJUDWHG ORJLVWLFV VROXWLRQVsup2 RQ WKH URDG DW VHD LQ WKH DLU DQG LQ FRQWUDFWORJLVWLFV IURP D VLQJOH VRXUFHORJLVWLFV IURP D VLQJOH VRXUFH

6FKHQNHURJLVWLFV0DODVLD6GQKGZZZGEVFKHQNHUFRPP

Q12015 B

usiness amp Environm

ent

T

he P

remier A

dvocate for the B

usiness C

omm

unity

4 5

action and integration of environmentally conscious practices into everyday life

Progressive steps taken by NGOs like the Environmental Protection Society Malaysia WWF Malaysia and the Malaysian Nature Society in cooperation with governmental organisations such as the Department of Environment and the Ministry of Natural Resources and Environment have succeeded in building awareness and uniting people towards bringing about a change in the way Malaysians look and interact with the environment Environmental advocates have been working at all levels to ensure there is a stable and permanent change with environmental policies environmental

education public awareness and corporate

environmental practices This has brought changes in perception for corporations and how

Economic and national prosperity may appear removed from the subject of the environment but with the modernisation and fast paced development of Malaysia in the past few decades the country has still to realise the need to integrate the wellbeing of a fragile environment into domestic industrial commercial governmental and even educational sectors

l01313-$313$environmental issues is education and awareness so that people are aware of how to live in harmony with nature and all other living organisms If we drive this sustainability then the environment can continue to provide for us as always And with awareness comes

ldquoThe resources our environment provides us is one of the most precious and irreplaceable

elements that make this globe so biologically and ecologically rich There is no question that

humanity must do anything and everything to ensure that this environment is preserved

and conserved so that the water earth air and biodiversity does not face depletion through

our actionsrdquo

Presidents Message Preserving the Valuable Elements of Our Environment

Simon Whitelaw

President MICCI

they approach their company philosophies many of which now stress the importance of environmental protection and sustainability

However we have to be honest and say that while there has been progress the pace of change and the political will has been lacking Many issues raised 013lt]UIIU$acutefrac14frac14middotagain in a white paper in 2000 are still with us In June this year key issues were again raised lt]UIIU$314-3white paper with 7 key recommendations to the Malaysian on environment government

This Business Advocate issue will delve further into the need for environmental preservation its long-30$31$3key environmental issues that Malaysia needs to rectify Such a philosophy harbours a nation that is progressing not only economically but also in an environmentally sustainable manner that leaves a positive and valuable change in the world that we pass on to our future generations

Presidents Message

7 Key Recommendations on Environment Raised in 2000

0 Introduce better water management techniques to lower consumption and address wastages and leakages

0 Impose stricter enforcement and penalties on illegal farming and illegal or improper development

0 Undertake and implement a national action plan to reduce the pollution levels of air water land etc Recognising this will require coordinated action at many levels State Federal and International

0 Review the National Policy on Environment (DASN)0 Introduce new risk and insurance approaches to

incentivising green technology initiatives0 131303133amp$4$03I$K9amp-$3

]13$1IK]0 s$0-01$33amp$4$03MiI

Then look no furtherhellip

Do you require large warehouse space in Sabah

Interested parties are kindly asked to contact Jacqueline at + 60 88 483883 or by email at jlcarlronnowcommy

This facility is ideal as a distribution centre for a large retail operation as a base for light industry or home for a logistics service provider

Situated on a 14 hectare site 5km from Sepangar Bay port at Kota Kinabalu the facility contains 10 open sided covered steel warehouses amp 7 closed sided covered steel warehouses with concrete flooring

Some of these are now available for long term lease

54

Contents

PUBLISHER Sandeep Juneja Holdings Sdn Bhd Suite C-07-09 Plaza Montrsquo Kiara No2 Jln Kiara Montrsquo Kiara 50480 Kuala Lumpur MalaysiaT +603 6201 9766 F +603 6201 9767

W wwwsandeepjunejacom CREATIVE Sandeep Juneja Agency EDITORIAL stewart j forbes sandeep juneja jude liew rishab kumar PRINTER Firefish Resources Sdn Bhd (950343-M) No 8 Jalan Tembaga SD 52F Bandar Sri Damasara 52200 Kuala Lumpur T +603 6277 4089 F +603 6277 2090 W firefishresourcesgmailcom

It aims to promote protect and advance free enterprise and in particular the interests of the international investment community Being the oldest private sector business organisation in Malaysia it maintains a constant evaluation of the business climate and enjoys an excellent dialogue status with the government DISCLAIMER All opinions and views expressed in this publication do not necessarily reflect the views of MICCI The publisher shall not be held liable for any error or inaccuracy No parts of this publication may be reproduced in any form without the publisherrsquos permission

MICCI is an organisation representing the majority of international corporations currently in Malaysia

CONTACT Malaysian International I0ampIamp013$U$4130lt]UIIU

IordfraquoordfraquoHamp13Ig]amp$3[0microZ$[0]amp$3[0cedilsup3middotraquosup3[44-40

TAgravesup1sup3parasup1microsup3acuteordmordmsup3raquoFAgravesup1sup3parasup1microsup3acuteordmordmsup3cedil

PRESIDENTS Message 03Simon Whitelaw

IT]HMjChatter 06Stewart JForbes

I`rMjStory 08g0]$1301T113410microsup3acutemiddotyenmicrosup3acutecedil

]UIIUFeatures 11-33lI$$j3amp$1-H3$ Business And The Environment 11

Respecting The Environment In An Urban Development Plan 14

Towards A More Sustainable Dairy Industry 17

Is Sustainability In Businesses A Myth Z413R`0kamp3$Iamp0-amp031 I$1334lt139 20

Iamp0-amp03M$90amp$$3j1-amp$13lt On The Rise 24

Why Business Must Adopt The New U1ampacutemiddotsup3sup3acutemicrosup3acutecedil 27

M$90amp$$30$11I$l0amp4 Awareness And Action 30

^3amp$gamp131I$$lk13amp- Of Environmental Regulation 32

IM` g0amp 34-35U$Iamp$9013amp$s3lg01$3 Of The Malaysian Nature Society 34

MEMBERS News 36-39]UIIUs13amp1U31^]01 parasup1

]UIIU News 40-50

Regional Focus 51-54]UIIUI31s3^g$$ GM For Health BASF PETRONAS 52

13lt 57-58Words And Images By Sanjitpaal Singh 57

Dining At Wasabi Bistro 58

9$S0$ cedilraquo

6 7

1413$3ltU$microsup3acutecedilThe Malaysian Nature kamp133lt]lt11longest established domestic environmental organisation will celebrate 75 years supporting the environment in this country

It is up to these parties along with the business sector to maintain an open door approach to discussing issues of mutual interest within the environmental 0amp0$3amp$cooperative areas for 3$3ampconfrontational approach to any issue small or large will only delay or derail consensus and nobody wins

M$90amp$$3Engagement is not a 0amp1431amp$area where a genuine win-win is possible hellip if we but try

Nevertheless it is also true that companies have a responsibility to their shareholders and stakeholders to provide a return on their investments without which they would be unable to secure additional capital for business growth and sustainability

So can these two apparently opposite -amp13amp$1013amp$13

The short answer is yes 1341-0amp33ltdoes not have to be at the expense of the environment In fact environmental consciousness and regard for sustainability is a prerequisite for ensuring the ongoing availability

of many materials and resources necessary for industry

Similarly the environmental community has to

recognise that much of the funding they rely

on emanates from 3-0amp31

Chamber Chatter

This is of course an amp901-133amp$and there are many companies large and small who demonstrate active support for climate change action environmental sustainability and education energy THORN13$13lt0413130amp$emissions and a host of other activities with good environmental governance in mind Many Malaysian companies participate in the bi-annual Prime ]$1301T11341Award (PMHA) which recognises excellence in environmental management and where ]UIIU1amp$amp3amp40organising associations

generated by the private sector

But on both fronts it is necessary for dialog to take place so that business understands the critical environmental issues and where action can actually contribute to sustaining their businesses and the environmental community can focus on areas that are important but do not simply put companies out of business

]UIIU1]lt11longest established trade association is very conscious of the merits of both communities environmental and business and seeks to maintain rapport with both sides and encourage an ongoing transparent relationship of mutual respect and positive engagement

Here in Malaysia we have a rich environmental heritage and one that is worth preserving A number of environmental agencies both foreign and domestic exist to support the cause of environmental good governance and

Environmental Engagement

Stewart J ForbesExecutive DirectorMICCI

frac34 yenPGfrac34AkhQZGhhfrac34BYYkZQisfrac34Qhfrac34wiGZfrac34B9iGNgQhGDfrac349hfrac34ZXsfrac34P9pQZNfrac34QZiGgGhifrac34QZfrac34egwQihfrac349ZDfrac349ZsiPQZNfrac34iP9ifrac34Y9sfrac34eiGZiQ9XXsfrac34gGDkBGfrac34egwQihfrac349ZDfrac34frac34Qhfrac34NQpGZfrac34XQiiXGfrac349iiGZiQZfrac34gfrac34may even be actively opposed

Business Advocate

8 9

Cover Story

time employees exceeding 75 or with annual sales turnover exceeding RM20 million

2 SMEsa Manufacturing

(including Agro - Based) amp Manufacturing Related Services

Iamp-$134time employees NOT exceeding 200 or with annual sales turnover NOT exceeding RM50 million

b Service Sector $134$UIl

Iamp-$134time employees NOT exceeding 75 or with annual sales turnover NOT exceeding RM20 million

How the Award Assessment Is Carried Out

For the successful implementation of the Award it is important for assessment procedures to be simple clear THORN13$3$01339of current trends in environmental management practices

The assessment is carried out in 3amp131

Stage I Submission of a written questionnaire by the participating company The responses are evaluated against a

set of criteria drawn up by 3l13$13Iamp33

The Questionnaire requires the company to provide information amp$Ugrave3$0ampareas based on key principles issued by the U$30$3amp$I0ampIamp013UII1H41$11I030amp0Sustainable Development llt$134

ldquoMALAYSIAN companies must step up their game in adopting sustainable business

practices Businesses are shooting themselves in the foot if things donrsquot change rdquo

Tan Sri Mustafa MansurOrganising I0$g]T

Stage II Site visit to verify k3acute1411amp$$313amp-$lt1$90amp$$3performance and commitment

Participants short-listed for Stage II are required to provide additional facility information if necessary (eg site layout history and etc) for the site visit A team of not less than two members will assess each site and the duration of each site visit would not exceed two days

Launch of the PMHA microsup3acutemiddotyenmicrosup3acutecedilIlt13OtildeNation-Wide Roadshow

The Award recently 13amp$1331acuteacute313lt13signifying the 20th year 1$1331$13-3amp$$acutefrac14frac14sup1$14$13ltK3ampSri Dr James Dawos Mamit Deputy Minister of Natural Resources and Environment amp$middotk-30microsup3acutemiddot

Following the launch nation-wide roadshows 0amp0$1$[$rltg$$Zampamp0H04U-amp[4$3$[amp3

[$4$[413$to reach out to more companies and industries

M$90amp$$3Zamp40$10

In recognition of the fundamental role of the media in sustainable development the PMHA inaugurated the Environmental Journalism Award in its microsup3acutemicroyenmicrosup3acutepara13lt133lStar taking the honours This Award is presented to the print media organisation that has made major contributions towards the understanding of environmental sustainability and seeks to enhance the quality and integrity of media coverage of environmental issues

This is in line with g]T113amp$13-313recognises companies and businesses for their accomplishments and leadership in environmental sustainability

acute01-Priority and Iamp3$3

2 Managing environmental issues

3 Training and Iamp4$133amp$

middot $`30Iamp-$13

5 Environmental Emergencies

6 Environmental Improvement

ordm g0amp4133yenk0913Iamp4$133amp$

raquo M-ampltParticipation

frac14 k4--ltI$acutesup3M$90amp$$3

Social Programme

acuteacuteM$90amp$$3Accounting

acutemicroIlt13Analysis

acuteparaM13ampK1$acutemiddotM13amp$acutecedil I0amp$Rampamp3-0$3

Business Advocate

Prime Ministerrsquos Hibiscus Award 20142015

The Award is jointly organised by four of Malaysias leading private sector non--0amp3amp0$13amp$1concerned with corporate environmental management and performance and sharing a common goal to advance the sustainability agenda They include the Business Iamp4$13amp0k413$3ltamp Responsibility Malaysia HIkj]M$90amp$$3Management amp Research Association of ]lt1M^kMjITFederation of Malaysian Manufacturers (FMM) and the Malaysian International I0ampIamp013OtildeU$4130lt]UIIU

The Award is endorsed by the Ministry of Natural Resources and Environment (MNRE) Malaysia and supported by the Department of Environment (DOE)

Participation In The Award

By taking part in the Award companies demonstrate to all interested parties (their customers

suppliers regulatory bodies etc) - their commitment towards ensuring environmental performance excellence Participants are given an independent holistic overview of their management practices in addressing environmental issues besides the unique opportunity to measure their performance and benchmark their practices against competing industries

Categories of Awards

Recipients of the PMHA will be accorded recognition for one of three (3) levels of achievements based on their environmental performance and commitment announced at the end of a 2-staged assessment The three levels of achievement and award in ascending amp0001ampamp1

acute^amp3139$3 2M13-3amp$

Achievement3 M13$3

Achievement

For the small and medium scale enterprises (SMEs) the SME Special Award is awarded to the best performing SME participant while State Awards will be presented to the best awardee from participating States In addition to these awards the I$l0amp-lt1awarded to the overall awardee with the highest performance for the entire cycle

H$31lamplAwardees

Recipients of the Prime ]$1301T11341Award will achieve 3ampamp$

bull Recognition as an exemplary organisation committed to environmental management

bull Eligibility to use 301ampampamp0publicity purposes

plusmn `$ 13amp-$30lt-113amp$lt1$0yen0$yenamp01amp-

on sustainable development held by each of the organisers HIkj]M^kMjITR]]$]UIIUwithin the timeframe of one award cycle

Participation is open to all industrial and services sectors Within each industry and service group there are two (2) 133amp01amp-0313-$310M$30-011$SMEs This sub-division 913-lt$and eliminates disparate comparison between industries The sub-division is determined by the Paid-Up capital and $40amp-amplt1

acute0M$30-011a Manufacturing

(including Agro-Based) amp Manufacturing Related Services

Iamp-$13full time employees exceeding 200 or with annual sales turnover exceeding RM50 million

b Service Sector $134$UIl

Iamp-$134

ldquoEstablished in 1996 the Prime Ministers Hibiscus Award (Anugerah Hibiscus Perdana Menteri) is the premier private sector environmental award for business and industry in Malaysia The Award previously known as the Hibiscus Award was upgraded to the Prime Ministers Hibiscus Award following the approval of the former Prime Minister of Malaysia YAB Tun Dr Mahathir Mohamad in June 1998rdquo

10 11

Features

PGfrac34P9ZNQZNfrac34GX9iQZhPQefrac34GiqGGZfrac34Business And The Environment

There has always been a complex relationship between business and the environment with land or other impacts seen as a risk and likely cost for operations Conversely many businesses rely on products from nature and others support BZhGgp9iQZfrac34iPgkNPfrac34+frac34egNg9Yhiexcl

by Martin Hollands Senior AdvisorBirdlife International

However a number of recent global policy initiatives such as the UNs Millennium Ecosystem Assessment and The Economics of Ecosystems and Biodiversity both of which included high level business participation have highlighted fundamental issues about the relationship which will 0401$13$343inescapable change There is a growing realisation that nature and wildlife arent just nice to have as well as their own undeniable intrinsic value they not only provide many of the goods society needs

but also provide a whole 0Ugrave3amp10913114131water soil and climate regulation that underpin the whole of life The value of these services is calculated in the trillions of dollars per year

Unfortunately this growing understanding has come at the same time as research shows that the majority of the worlds Ecosystems have been converted or degraded to the extent that they can no longer provide the services we need At current levels of consumption we $acute g$3M031to meet our needs - as populations increase

and countries develop with increasing consumer aspirations we 1ampamp$$middotplanet Earths As we are unlikely to $$amp30para3$regulations policies and incentives will be required to change the way we live and do business that allows us to meet societal needs within the limits of what is possible

Before exploring the changes that will be needed it is worthwhile thinking how this situation could have arisen

For most of human existence and as societies and economies developed there were relatively few people but large amounts of healthy natural systems Therefore there was no perceived economic cost to the loss or degradation of natural systems and as these systems provided the ecosystem services without active management these came at no cost Therefore both environmental degradation and environments services were treated as external However we are now $3amp3ltecirc0$3situation there are now so many people compared

Martin Hollands Senior Advisor working with corporates Birdlife International (martinhollandsbirdlifeorg) Martin has been working at the interface between business and the environment for 30 years

12 13

The all-new 8th Edition of The Guide to Malaysia is the most comprehensive source of information about Malaysia available anywhere It provides detailed up-to-date chapters on government culture history business the economy lifestyle shopping tourism and leisure and many more core subjects It also provides full listings of government departments business associations and other essential contacts for people interested in investing and doing business in Malaysia

Why is The Guide to Malaysia the PERFECT corporate giftQuality ndash the Guide is thoroughly researched and written by leading experts from various sectors It is printed on quality paper stitch-bound for durability and has an attractive and elegant cover design

Topicality ndash the Guide is fully revised up-to-date and will be supported throughout its publication run by regular downloadable updates from our forthcoming website

Content ndash the Guide ensures your overseas business contacts are fully briefed about Malaysia and allows them to grasp the huge potential of our country

Value ndash the Guide is incredibly affordable Available in hard or soft cover for RM 75 or less it is the ONLY corporate gift of substance and lasting value available in its price class

Why Should Your Company Buy the GuideBecause it keeps working for you Unlike other corporate gifts that are used once or only occasionally the Guide is a handy companion that recipients refer to regularly and frequently

Because it strengthens your companyrsquos image through association with such an economically dynamic and welcoming nation

For more information contact

Malaysian International Chamber of Commerce and Industry (MICCI)

Block C C-8-8 Plaza Montrsquo KiaraNo 2 Jalan Kiara Montrsquo Kiara

50480 Kuala LumpurContact Jude Liew

T 03-6201 7708 F 03-6201 7705

E judemiccicom

Because it saves you time ndash with the Guide there is no longer any need to give your visitors a full-blown country briefing ndash you use your valuable contact time to focus on your own agenda

Because it assists you to fulfil your corporate responsibility to promote the country its people and its economy

How Should You Use The GuideTake it with you when you are travelling overseas to meet business contacts and attend trade fairs and pass it to foreign visitors you meet in Malaysia You can also mail it to suitable contacts before you visit them overseas or before they travel here to visit you

If you are a small business with just a few potential contacts write a nice personal message on the flysheet

If you are a larger company or organization consider a customized edition with your own corporate cover and up to 16 pages of editorial and advertorial about you your people your products and your capabilities Customized editions are highly affordable and available in print runs from as few as 50 copies

The ULTIMATEinformation resource and the

PERFECT corporate gift

to the remaining natural systems that any further conversion or degradation comes at an economic though $amp0lt$amp3$$13cost and the systems 330Ugrave3$4$1for active management Fundamental changes are therefore required that ensure that residual impacts are no longer seen as an acceptable trade for economic development and that previously free ecosystem services are paid for and that both of these costs are internalised This is not bringing in green taxes but removing detrimental subsidies

A number of similar solutions are being tested or advocated by leadership companies or associations and by I9kamp133lt$3$frequently adopted by government An example amp3113^amp^3amp11adopted by RioTinto promoted through the multi stakeholder Business and Biodiversity

`ecirc131g0amp0$134$URI$M43amp0H$safeguards with nearly acutesup3sup3-amp131amp0043amp$1amp$ampecirc131$ampamp-3by governments

Piloting of Payments for Ecosystem Services (PES) has also been promoted both by companies 14131^uamp0I3ltWater and Nestle Water and by governments development agencies and NGOs as there is a shared need to ensure future supplies through management costs being paid by consumers

Many NGOs have long advocated such changes with companies and with governments but are increasingly using pressure from consumer facing companies and associations at the end of the supply chain eg in securing commitments on halting forest conversion in the Paper and Pulp and Oil Palm supply With a recent report showing we have lost half of the worlds wildlife in just middotsup3lt0131-01140will only increase

Business Advocate

Although voluntary initiatives may help test approaches and in the case of companies such as Puma to understand the scale of their environmental externalities (subsidies) and therefore potential exposure when these are removed regulations are likely to be the only way that such changes can be fully enacted

Many of the initiatives to design and test approaches have been through multistage amp00amp4-1Iamp-$1$30ampamp33environmental expertise

and understanding the thinking behind the policy drivers and NGOs from understanding business perspectives and together developing workable solutions Birdlife International including its national partner the Malaysian Nature Society is already involved in a number of such partnerships with companies such as jampl$3ampIM]Mt$T0I$3$is interested in exploring further partnerships with companies that want to be part of thinking and not just reactive to the outcomes

14 15

Business Advocate

This planned satellite township is twenty kilometers from the capital city of Port Moresby along the north-west economic corridor spearheaded by the 013$3lt13amp-3mkKacutefrac14amp$Mtt`^]`HUg^S^Sg0amp13333013-amp03amp4$3401$]ltmicrosup3acutemiddot

Papua New Guineans identify themselves with the land and the environment is part of it l1acutecedilcedil133013amp$1-in a peri-urban setting retains the social fabric of a Papua New Guinea society at ease with the natural environment The modern township amp411ampacutesup3sup3sup3sup3

EDAI Town is an integrated mixed development on alienated State land a limited commodity in Papua New Guinea where 97 of the land mass is held under customary land ownership This is a private sector driven township development by a Malaysian company in joint venture with a local landowner community

GheGBiQZNfrac34PGfrac34ZpQgZYGZifrac34Zfrac34 An Urban Development Plan

by Kim Yong Managing Director of CY Group Sdn Bhd

Papua New Guineans in a safe environment and encourage development of business activities and local employment for sustainable economic environment

The comprehensive Master Plan incorporates middotS13amp$13-3S3Guarded Green and Global) The gated and guarded community with Internet connectivity adopts a green concept that drives architectural and engineering design on sound planning principles and a design code ensuring visually cohesive and pleasant architecture The green concept translates to water re-use for landscaping and

a solar farm to provide renewable energy as an alternative source This 3MW solar farm is a pilot project as a prelude to large-scale solar farms to lower energy costs with sustainable renewable energy mitigating global warming

Good urban planning balances development with protecting the environment Roads and associated infrastructure creating an economically feasible and environmentally friendly system Design incorporates natural site features reducing earthworks

Yong Kwee Moi (Kym Yong)regaeligfrac34aeligmacrfrac349Z9NQZNfrac34Director of CY Group Sdn Bhd has 36 yearsrsquo experience QZfrac34wQZ9ZBGfrac34QZMgY9iQZfrac34technology construction and project management The group is presently driving the EDAI Town development in Papua New Guinea

wwwedaitowncom

and retaining visual complexity in an urban landscape Swales provide natural sustainable drainage and storm water management Residential areas are provided with reticulated infrastructure utilising technology that reduce impacts on the environment and cost to the residents

Open space is an integral feature combining varying functions for drainage corridors $$14ecirc011-amp03$1113$13protection or gardening Ilt13$-130$pathways provide linkages to key facilities Adoption of principles of crime prevention through environmental 1$IglMK-0amp91a safe and comfortable environment free from excessive noise with use of passive surveillance and good public lighting Use of regular shuttle services as public 30$1-amp03$130THORN13$301$3area correspondingly reducing air pollution

17

Dutch Lady Milk Industries Berhad Incorporated in 1963 Dutch Lady Milk Industries Berhad (Dutch Lady Malaysia) is the leading dairy company in Malaysia owned by one of the largest dairy cooperative BYe9ZQGhfrac34QZfrac34iPGfrac34qgXDfrac34s9Xfrac34FrieslandCampina NV a Dutch multinational dairy company More information can be found on wwwdutchladycommy

Towards A More Sustainable Dairy Industry

By 2050 the worldrsquos population is expected to have grown up to 10 billion people Feeding this growing population will be an enormous challenge and has implications for our future generation not forgetting the environment and animals

K4313lt]lt1as a part of Royal R01$I-$Dutch multinational owned by nearly 20000 member dairy farmers is committed to ensuring not only long-term continuity for our members but also our environment Our ambition is to grow our business to feed the growing demand for healthy nutrition while reducing our environmental footprint

As such environmental sustainability is an integral part of our route2020 growth strategy aimed at

promoting growth and value creation

One of our challenges is to make our dairy chain more sustainable and to evolve towards a more circular economy To do so we aim to achieve climate-neutral growth throughout the entire chain from cow to consumer and to reduce waste and encourage recycling To this a series of goals have been formulated which include sourcing of sustainable (agricultural) raw materials and reduce the consumption of energy water and waste

(water) at our production facilities by achieving at least 2 per year improvement of water and 1330THORN13$13lt

In line with this Dutch lt]lt11out plans to ensure we achieve these goals

This begins with the sourcing of raw material Milk is the basis of our products but it is not the only raw material used We also use raw materials such as cocoa and sugar for end products and paper and cardboard for packaging

Our parent company R01$I-$has been a member of the Round Table on Sustainable Palm Oil jkg`U$microsup3acuteacute13to switch to sustainable palm oil purchasing acutesup3sup3Ograve1413$-ampIampZ4ltmicrosup3acutecedil31ecircamp03$$13ltupgrading the supply to kSacutek03S0

l1ecircamp031been put in place for cocoa another major ingredient used We use only sustainable cocoa that meets the UTZ2 I0313030

Aside from sourcing sustainable (agricultural) raw materials we have also demonstrated our commitment to responsible forestry by using the Forest k301-Iamp4$13RkIordf1303301as the primary packaging used for amp40K4313ltmTllRkI1$international not-for--0amp343ordf13amp0organisation aimed at promoting responsible management of the amp01amp0131

U$]lt1K4313lt]lt113013manufacturer to use RkIordf1303-13$1$13ordfmicrosup3acuteparal111lt$330amp43RkIampampon the pakaging of the -0amp41331Mecircamp03amp1not stop merely at primary packaging but it continues to secondary packaging as the amp03lt41$K]Uis from sustainable 1amp4013j13lt13gIj

One of our goals is to reduce energy water

Features

by Dutch Lady Milk Industries Berhad

18 19

Features

86((1(5lt())amp(17$33$1amp(6 86((1(5lt70(lt())amp(17lt

Always turn off air conditioners as you leave a room Be mindful and turn off lights and electronic devices yoursquore not using Try ldquoload shiftingrdquo by using energy when-ever possible during off peak times Most electronics use considerable amount of electricity over time even in standby mode unplug devices totally Do full loads of clothes and dishes when using kitchen appliances Same applies to boiling and heating water

Older electrical products are less energy efficient Consider buying energy efficient appliances Most electronic goods have an energy effi-ciency rating label with a 5 Star efficiency rating Energy efficient light bulbs like CFL con-sume up to 75 less energy amp last 8-12 times longer than incandescent bulbs Using energy efficient appliances goes along way towards saving energy and low-ering overall electricity bills

Business Advocate

usage and waste water by 20 per kilo by microsup3microsup313amp-03ampmicrosup3acutesup330amp4$THORN13$13ltgain of 2 per year

3K4313lt]lt1we achieved an overall energy savings of paraOgrave$microsup3acutemiddot30amp4various initiatives such as replacing low THORN13$13ltamp3amp013THORN13$13ltamp$1which contributed to a 2 savings in energy On our premise we had also changed 4amp0113$33341to T5 light tubes resulting in 30 to 50 reduction in energy consumption with three times longer life span for the light tubes

Part of our initiatives also includes optimisation of resources and adopting alternative resources

Recently we upgraded a chiller with plate heat exchangers that optimises the usage of chilled water capacity This resulted in another 2 reduction in power consumption

secircamp031to improve our manufacturing processes and continuously work towards the reduction of electricity usage throughout the company We use natural gas in our manufacturing operations where the consumption and trend of usage is continuously monitored

As for reducing water consumption we have 3$13amp$113amp41ecircamp031to minimise water usage resulting in a 2 in water savings in

microsup3acutemiddot`40M$$0$department also regularly conducts audit to identify areas of leakages in the plant taking steps to repair or replace the faulty pipes to avoid further wastages

We have a systematic procedure for the disposal of market-returned products used packaging materials and scheduled waste We 931ecircamp031contribute to a cleaner and greener environment

This merely marks the $$$ampamp40ecircamp0313ampcreate a more sustainable future In reaching our 2020 goal we will continue to optimise our production capabilities with plans to stop less THORN13$3-0amp4133amp$$1$microsup3acutecedilg$101ampunderway to optimise fuel and steam consumption

AppendixszligSG ndash SEGREGATED s03I03-oil is kept apart throughout the supply chain

sup2 UTZ - Founded in Amsterdam UTZ stands for sustainable farming of 13ampecirc13amp13amp$3U31a programme and a label for sustainable farming Through the UTZ programme farmers grow better crops generate more income and create better opportunities while safeguarding the environment and securing 3031$34001amp40131

20 21

Features

1 Know your Businessrsquos Impact on the Immediate Community and Surrounding

This could be anything from identifying how many locals your company employs to say observing the kind of services you require 331-0amp9lt3local communities s090ltamp40ampTHORN13is or whatever the nature of your business is remember that every single paper or Styrofoam food container that your employee throws out amp3ampTHORN1310ltone sign of your company impacting your environment and community U31-amp03$33ampacknowledge and identify the areas in which your business impacts the external surrounding because this helps you observe and make better decisions in the future on which areas you or your company would like to tackle to start embarking on reducing ltamp4013amp-$lt1amp041$111-133This is what I like to call being aware and accountable of your 41$111-133

micro]$ecircamp03to Quantify or Measure Your Businessrsquos Impact(s)

Once you have done amp93$3step which can be

quite challenging is measuring your impact One easy way do get yourself getting the hang of this is by simply monitoring 1ltltamp4013amp-$lt1electricity bill water bill utilities bill or even your collective bills on mileage or transportation for yourself and your employees This is the key step to take ndash to be aware or conscious of your daily usage of energy water and fossil fuels Once you have these data and 114$ltamp40$amp3shocked by your usage 31ampamp13033ampobserving how you can keep your impacts on the environment minimal by also looking at the economic savings of certain socially responsible ways of better governance in your company This is 1ampampUgrave3$-013401amp03ampdeveloping strategic and ecirc1339-amp13133address sustainability in ltamp40ampTHORN13

3 Getting Your M-amplt1amp$Board

One of the key challenges for most young companies is to create a vision where accountability is of utmost importance This vision of course normally comes from a civic conscious founder or founders Getting your employees to understand sustainability and accountability can

be challenging but the $31140-113challenges

For one you are not just 30$$ltamp4013ecirc3ampbe more in-tune with sustainability you are also setting certain employee characteristics right by educating them on their impact on businesses Trust me if your employees are taught and trained well to understand accountability and sustainability you have 13amp$30431$13$3ltto helping the work force grow in a sustainable manner This is truly a nation building exercise

4 Reaching out to NGOs

U31$amp31lt3amp34-the challenges of being sustainable alone so never think that you have to do this yourself Reach out to NGOs that are aplenty and many of these NGOs are trained and well-verse in working synergistically with corporate organisations or small businesses towards community-based or environment-based approaches to addressing sustainability One easy way is to reach amp43313amp4$30lt1biggest coalition of environmental and social NGOs like MENGO (Malaysian Environmental NGOs) at wwwmengoorg

In a nut shell and back to the question of whether Ikj1413lanswer is NO if a corporate entity is able to grasp the 30413amp$13-3ampIkj$make a social economic or environmental change 330Ikjecircamp031lt$30$$-amp139social and environmental values among their employees There is so much to read and be aware of out there and socially responsible companies are on the rise The test now is ndash what are you going to start working on to be more socially responsible today rather than 3ampamp00ampUgrave300$311amp030313

69hYQZfrac349hsQDfrac34P9QgeGghZfrac34of MENGO (Malaysian Environmental NGOs) since 2012 MENGO is an independent platformnetwork of Malaysian NGOs that is committed towards enhancing the environmental sustainability agenda at local national and international levels MENGO aspires towards an ecologically-sound transparent participatory and socially just society through sustainable development policies and practices related to natural resources management and biodiversity conservation More information about

MENGO can be found at wwwmengoorg

Business Advocate

Is Sustainability In Businesses A Myth Just A Fad Or Something Corporates Can Actually Achieve

Over the last decade there has been a massive boom in the number of corporates iP9ifrac34P9pGfrac34VkYeGDfrac34Zfrac34iPGfrac34+frac34A9ZDq9NZiexclfrac344Gfrac349gGfrac34PG9gQZNfrac349frac34Xifrac349Akifrac34Bgeg9iGhfrac34adopting social responsibility programs and many more corporates also acknowledge or are more aware about their businessrsquos impacts on the environment Of course many of such corporate companies donrsquot fall short on their media exposures about iPGQgfrac34+frac34GwMgihfrac34Akifrac34DGhfrac34hkhi9QZ9AQXQisfrac34gG9XXsfrac349XXfrac34AQXfrac34DqZfrac34ifrac34iP9ifrac34sup2frac34YGDQ9frac34YQXG9NGpound

The bigger companies are of course on the hunt to embark on impactful amp01$13$3Ikjprograms and the motivation is typically driven by their shareholders whom are more conscious today about the impacts of their investments on the environment then say a decade ago Driven by pressures of their shareholders public listed or multinational companies are also driving and changing the landscape in which traditional companies operate In short more companies today are moving towards being more accountable on the impacts of their businesses Just how far are the companies in Malaysia today really -013313$1413$3lt

s0$3lt1$more accountability these days where more companies are aware of their carbon emission and some even meticulously measure their carbon-related impacts and 9$$13343amp$$mitigation mechanisms or strategies to ensure that their businesses are not just operating in a responsible manner but that these companies are also branding themselves as a company that cares for the people and its planet

The nation has just launched a program 133]ltI0amp$program which is actually a platform for companies to voluntarily declare or disclose their carbon footprint and share with the government their mitigation or adaptation strategies on carbon 11amp$04133amp$U31brilliant program except 3331$amp3$3amp0ltprogram and companies participate voluntarily k13amp$lt31330133$

companies that are already leaps and bounds ahead in their practice and $13343amp$3amp$ampsustainability However what about the smaller companies such as social enterprises and small-medium enterprises k]M1Kamp11413$3ltmean anything to these $331Kamp1amp13enterprises and SMEs see any advantage to be more 1amp13lt01-amp$1Kamp1being socially responsible provide any better credentials or credibility to 113amp-$1

Here lies the challenge in the country

With the increasing growth of SMEs and social enterprises today the future of sustainability in Malaysia lies in the hands of these entities Malaysia is now a hub for a lot of social enterprises and small-medium industries and with a whopping frac14sup3sup3sup3sup3sup3amp1413$331that currently exist in the 03amp$13$3-43ask ndash are these companies

able to grasp the basic practical approaches 3amp1413$3ltM9$a better question to ask ndash who is taking this lead in the country to ensure that SMEs and smaller companies are progressive by adopting the concept of sustainable approaches 3amp04$$$41$11

As an environmentalist in the country and one that is also very vocal about the current landscape of sustainability in Malaysia I felt that -0-131133ampshare some of my personal thoughts on how If Malaysia is going to adopt and embrace sustainability and be in the forefront of championing sustainable development then the simple points below would be some thoughts to ponder for many 1313439ampTHORN1301or executive directors of social enterprises or SMEs to consider

by Yasmin Rasyid Chairperson of MENGO (Malaysian Environmental NGOs)

22 23

^ŽůŝĚͲƐƚĂƚĞ gt ůŝŐŚƚ ĞŵŝƫŶŐ ĚŝŽĚĞͿ ůŝŐŚƟŶŐŝƐ ƚŚĞ ĮƌƐƚ ŐĞŶƵŝŶĞůLJ ŶĞǁ ůŝŐŚƟŶŐ ƚĞĐŚŶŽůŽŐLJ ŝŶŵŽƌĞ ƚŚĂŶ Ă ĐĞŶƚƵƌLJ ^ŝŶĐĞ ŝƚƐ ĞĂƌůLJ ďĞŐŝŶŶŝŶŐƐŝŶ ƚŚĞ ϭϵϲϬ Ɛ gt ůŝŐŚƟŶŐ ŚĂƐ ďĞĞŶ ƌĞĐŽŐŶŝnjĞĚĂƐŚŝŐŚĞĸĐŝĞŶĐLJ ůŽŶŐĞƌůĂƐƟŶŐůŝŐŚƚƐŽƵƌĐĞǁŝƚŚƐŝŐŶŝĮĐĂŶƚůLJ ŝŵƉƌŽǀĞĚ ǀŝƐƵĂů ŝŵƉĂĐƚ ŶŝƟĂůůLJĂƐƐŽĐŝĂƚĞĚǁŝƚŚĞůĞĐƚƌŽŶŝĐŐĂĚŐĞƚƐĐŝƌĐƵŝƚďŽĂƌĚƐĂŶĚŇĂƐŚůŝŐŚƚƐgtƐŽůŝĚƐƚĂƚĞůŝŐŚƟŶŐƚĞĐŚŶŽůŽŐLJŚĂƐďĞĞŶ ŝŶĐƌĞĂƐŝŶŐůLJ ĂƉƉůŝĞĚ ƚŽ ƚŚĞ ĐŽŵŵĞƌĐŝĂůůŝŐŚƟŶŐ ŝŶĚƵƐƚƌLJǁŝƚŚƉƌŽŵŝƐŝŶŐ ƌĞƐƵůƚƐ dŚĞ gtŵĂƌŬĞƚŝƐƉƌŽũĞĐƚĞĚƚŽŐƌŽǁďLJŵŽƌĞƚŚĂŶƚǁĞůǀĞĨŽůĚ ŽǀĞƌ ƚŚĞ ŶĞdžƚ ĚĞĐĂĚĞ ĂŶĚ ŝƐ ƉƌĞĚŝĐƚĞĚ ƚŽƌĞƉůĂĐĞĐŽŶǀĞŶƟŽŶĂůĐŽŵŵĞƌĐŝĂůůŝŐŚƟŶŐƐLJƐƚĞŵƐŝŶƚŚĞŶĞdžƚϮϬLJĞĂƌƐ

LED LIGHT ndash QUICK FACTS Features ĚǀĂŶƚĂŐĞƐĂŶĚltĞLJĞŶĞĮƚƐ

MORE WATTAGE gtƐ ƉƌŽĚƵĐĞŵŽƌĞ ůŝŐŚƚ ƉĞƌǁĂƩƚŚĂŶŝŶĐĂŶĚĞƐĐĞŶƚďƵůďƐgtƐĐĂŶĞŵŝƚůŝŐŚƚŽĨ ĂŶ ŝŶƚĞŶĚĞĚ ĐŽůŽƌ ǁŝƚŚŽƵƚ ƚŚĞ ƵƐĞ ŽĨ ĐŽůŽƌĮůƚĞƌƐ ƚŚĂƚ ƚƌĂĚŝƟŽŶĂů ůŝŐŚƟŶŐ ŵĞƚŚŽĚƐ ƌĞƋƵŝƌĞdŚĞĐŽůŽƌŽĨƚŚĞůŝŐŚƚĚĞƉĞŶĚƐŽŶƚŚĞĐŽŵƉŽƐŝƟŽŶĂŶĚ ĐŽŶĚŝƟŽŶ ŽĨ ƚŚĞ ƐĞŵŝĐŽŶĚƵĐƟŶŐ ŵĂƚĞƌŝĂůƵƐĞĚ ĂŶĚ ĐĂŶ ďĞ ŝŶĨƌĂƌĞĚ ǀŝƐŝďůĞ Žƌ ƵůƚƌĂǀŝŽůĞƚdŚŝƐŝƐĂŵƵĐŚŵŽƌĞĞĸĐŝĞŶƚŵĞƚŚŽĚƚŽƉƌŽĚƵĐĞĐŽůŽƌůŝŐŚƟŶŐĞīĞĐƚƐǁŝƚŚůŽǁĞƌŽǀĞƌĂůůĐŽƐƚƐLONGER USEFUL LIFE dŚĞ ƌĞĂů ĂƐƐĞƚ ŽĨ gtƚĞĐŚŶŽůŽŐLJŝƐƚŚĞĞdžƚĞŶĚĞĚůŝĨĞƐƉĂŶŽĨƚŚĞůŝŐŚƚƐKŶĞ ƌĞƉŽƌƚ ĞƐƟŵĂƚĞƐ ϰϬϬϬϬ ƚŽ ϱϬϬϬϬ ŚŽƵƌƐ ŽĨƵƐĞĨƵů ůŝĨĞ ĐŽŶƐĞƌǀĂƟǀĞůLJ ϭϮ ʹ ϭϱ LJĞĂƌƐͿ ǁŝƚŚƟŵĞƚŽĐŽŵƉůĞƚĞĨĂŝůƵƌĞďĞŝŶŐůŽŶŐĞƌ ampůƵŽƌĞƐĐĞŶƚƚƵďĞƐ ƚLJƉŝĐĂůůLJ ĂƌĞ ƌĂƚĞĚ Ăƚ ĂďŽƵƚ ϮϬϬϬϬ ŚŽƵƌƐĂŶĚ ŝŶĐĂŶĚĞƐĐĞŶƚ ůŝŐŚƚ ďƵůďƐ Ăƚ ϭϬϬϬ ŚŽƵƌƐ ŶŐĞŶĞƌĂůƚŚĞůŽŶŐůŝĨĞŽĨƚŚĞgtƐŝƐĞdžƉĞĐƚĞĚƚŽďĞĂƌŽƵŶĚ ϱϬ ƟŵĞƐ ůŽŶŐĞƌ ƚŚĂŶ ƚŚĞŵŽƐƚ ĐŽŵŵŽŶŝŶĐĂŶĚĞƐĐĞŶƚ ďƵůďƐ ĂŶĚ ƐŝŐŶŝĮĐĂŶƚůLJ ůŽŶŐĞƌ ƚŚĂŶƚŚĞŇƵŽƌĞƐĐĞŶƚƚLJƉĞƐDESIGNED TO FOCUS dŚĞ ƐŽůŝĚ ƉĂĐŬĂŐĞ ŽĨ ƚŚĞgt ĐĂŶ ďĞ ĚĞƐŝŐŶĞĚ ƚŽ ĨŽĐƵƐ ŝƚƐ ůŝŐŚƚ ƐŽƵƌĐĞŚĞŶĐĞ ŵĂŬŝŶŐ ŝƚ ŵŽƌĞ ĚŝƌĞĐƟŽŶĂů ŶĐĂŶĚĞƐĐĞŶƚĂŶĚŇƵŽƌĞƐĐĞŶƚƐŽƵƌĐĞƐŽŌĞŶƌĞƋƵŝƌĞĂŶĞdžƚĞƌŶĂůƌĞŇĞĐƚŽƌ ƚŽ ĐŽůůĞĐƚ ůŝŐŚƚ ĂŶĚĚŝƌĞĐƚ ŝƚ ŝŶ Ă ƵƐĂďůĞŵĂŶŶĞƌ DIMMING tŚĞŶ ƵƐĞĚ ŝŶ ĂƉƉůŝĐĂƟŽŶƐ ǁŚĞƌĞĚŝŵŵŝŶŐ ŝƐ ƌĞƋƵŝƌĞĚ gtƐ ĚŽ ŶŽƚ ĐŚĂŶŐĞ ƚŚĞŝƌĐŽůŽƌƟŶƚĂƐƚŚĞĐƵƌƌĞŶƚƉĂƐƐŝŶŐƚŚƌŽƵŐŚƚŚĞŵŝƐůŽǁĞƌĞĚ ƵŶůŝŬĞ ŝŶĐĂŶĚĞƐĐĞŶƚ ůĂŵƉƐ ǁŚŝĐŚ ƚƵƌŶLJĞůůŽǁGREAT FOR FREQUENT ON-OFF CYCLING LEDs ĂƌĞ ŝĚĞĂů ĨŽƌ ƵƐĞ ŝŶ ĂƉƉůŝĐĂƟŽŶƐ ƚŚĂƚ ĂƌĞ ƐƵďũĞĐƚƚŽ ĨƌĞƋƵĞŶƚ ŽŶͲŽī ĐLJĐůŝŶŐ ƵŶůŝŬĞ ŇƵŽƌĞƐĐĞŶƚůĂŵƉƐ ƚŚĂƚ ďƵƌŶ ŽƵƚ ŵŽƌĞ ƋƵŝĐŬůLJ ǁŚĞŶ ĐLJĐůĞĚĨƌĞƋƵĞŶƚůLJ ŽƌůĂŵƉƐƚŚĂƚƌĞƋƵŝƌĞĂůŽŶŐƟŵĞďĞĨŽƌĞƌĞƐƚĂƌƟŶŐRESILIENT TO DAMAGE gtƐ ďĞŝŶŐ ƐŽůŝĚ ƐƚĂƚĞĐŽŵƉŽŶĞŶƚƐĂƌĞŶŽƚĞĂƐŝůLJĚĂŵĂŐĞĚďLJĞdžƚĞƌŶĂů

ƐŚŽĐŬ ampůƵŽƌĞƐĐĞŶƚ ĂŶĚ ŝŶĐĂŶĚĞƐĐĞŶƚ ďƵůďƐ ĂƌĞĞĂƐŝůLJďƌŽŬĞŶǁŚĞŶĚƌŽƉƉĞĚQUICK LIGHT UPgtƐůŝŐŚƚƵƉƋƵŝĐŬůLJƚLJƉŝĐĂůƌĞĚ ŝŶĚŝĐĂƚŽƌ gt ǁŝůů ĂĐŚŝĞǀĞ ĨƵůů ďƌŝŐŚƚŶĞƐƐ ŝŶŵŝĐƌŽƐĞĐŽŶĚƐ gtƐ ƵƐĞĚ ŝŶ ĐŽŵŵƵŶŝĐĂƟŽŶƐĚĞǀŝĐĞƐĐĂŶŚĂǀĞĞǀĞŶĨĂƐƚĞƌƌĞƐƉŽŶƐĞƟŵĞƐEASY TO CUSTOMISE gtƐĐĂŶďĞǀĞƌLJƐŵĂůůĂŶĚĂƌĞĞĂƐŝůLJŝŶĐŽƌƉŽƌĂƚĞĚŽŶƚŽƉƌŝŶƚĞĚĐŝƌĐƵŝƚďŽĂƌĚƐ^ŝŶĐĞ gt ůŝŐŚƟŶŐ ŝƐ ƐŽůŝĚͲƐƚĂƚĞ ŝƚ ĐĂŶ ƌĞƐŝƐƚ ƚŚĞǀŝďƌĂƟŽŶƐ ŝŶ ĂŝƌĐƌĂŌƐ ƚƌĂŝŶƐ ĂŶĚ ĐĂƌƐ ŵĂŬŝŶŐ ŝƚĂŶĞdžĐĞůůĞŶƚĂůƚĞƌŶĂƟǀĞƚŽŽƚŚĞƌůŝŐŚƟŶŐƐŽůƵƟŽŶƐNOT HARMFUL (NO MERCURY) gtƐ ĚŽ ŶŽƚĐŽŶƚĂŝŶ ĚĂŶŐĞƌŽƵƐ ŵĞƌĐƵƌLJ ƵŶůŝŬĞ ĐŽŵƉĂĐƚŇƵŽƌĞƐĐĞŶƚůĂŵƉƐ

LED LIGHTS ndash SIX GOOD REASONS TO CHANGE

DESIRABILITY LEDrsquos ŵŽƌĞ ĞĸĐŝĞŶƚ ĂŶĚ ĞŶĞƌŐLJƐĂǀŝŶŐ ĨĞĂƚƵƌĞƐ ƚƌĂŶƐůĂƚĞƐ ŝŶƚŽ ĐŽƐƚ ƐĂǀŝŶŐƐ ĂŶĚŚŝŐŚĞƌƉƌŽĮƚƐSAFETY LED ůŝŐŚƟŶŐ ŝƐ ĚƵƌĂďůĞ ĂŶĚ ŶŽƚ ĞĂƐŝůLJĚĂŵĂŐĞĚhŶůŝŬĞŽƚŚĞƌůŝŐŚƚďƵůďƐgtůŝŐŚƚƐǁŝůůŶŽƚ ƐŚĂƩĞƌ Žƌ ĞdžƉůŽĚĞ ǁŚĞŶ ĚƌŽƉƉĞĚ ŽŵƉĂĐƚŇƵŽƌĞƐĐĞŶƚ ůŝŐŚƚƐ ĐŽŶƚĂŝŶ ĚĂŶŐĞƌŽƵƐ ŵĞƌĐƵƌLJ ĂŚŝŐŚůLJƚŽdžŝĐĞůĞŵĞŶƚǁŚŝĐŚŝƐĐŽŶƐŝĚĞƌĞĚŚĂnjĂƌĚŽƵƐǁĂƐƚĞƚŚĂƚĐĂŶŶŽƚďĞĚŝƐĐĂƌĚĞĚĂƐƌĞŐƵůĂƌǁĂƐƚĞgtůŝŐŚƟŶŐĐĂŶĂůƐŽďĞŵĞĐŚĂŶŝĐĂůůLJĂƩĂĐŚĞĚƚŽĮdžƚƵƌĞƐƚŽƉƌĞǀĞŶƚƚŚĞŌLEDs ARE COOLER gt ůŝŐŚƟŶŐƐ ĂƌĞ ĐŽŽůĞƌ ĚĚŝƟŽŶĂů ĞŶĞƌŐLJ ĐŽƐƚƐ ĂƐƐŽĐŝĂƚĞĚ ǁŝƚŚ ĐŽŽůŝŶŐƐƵĐŚĂƐĂŝƌĐŽŶĚŝƟŽŶŝŶŐͿĐŽƐƚƐĂƌĞƌĞĚƵĐĞĚEFFECTIVENESS ϭϬϬй ŽĨ ůŝŐŚƚ ŝŶ ĂŶ gt ƐƚƌŝƉŝƐ ĚŝƌĞĐƚĞĚ ĚŽǁŶǁĂƌĚƐ ĂŶĚ ŝŶ Ă ŵŽƌĞ ĨŽĐƵƐĞĚŵĂŶŶĞƌ ĂƐ ŽƉƉŽƐĞĚ ƚŽ ŇƵŽƌĞƐĐĞŶƚ ďƵůďƐ ƚŚĂƚĚŝƌĞĐƚůŝŐŚƚďŽƚŚƵƉĂŶĚĚŽǁŶATTRACTIVENESS gt ůŝŐŚƟŶŐŽīĞƌƐ ĐŚĂŶŐĞĂďůĞĐŽůŽƌ ĐŽŵďŝŶĂƟŽŶƐ ĂŶĚ ǀŝƐƵĂů ĞīĞĐƚƐ ĂŶĚ ĐĂŶĐĂƚĞƌƚŽĞŶĚůĞƐƐĚĞƐŝŐŶƉŽƐƐŝďŝůŝƟĞƐldquoGREENrdquo gt ůŝŐŚƟŶŐ ŝƐ ϳϬͲϴϬй ŵŽƌĞ ĞĸĐŝĞŶƚͲ ƚŚĞ ƌĞƐƵůƚ ŝƐ ĂŶ ŽǀĞƌĂůů ƌĞĚƵĐƟŽŶ ŝŶ ƉŽůůƵƟŽŶĂƐƐŽĐŝĂƚĞĚ ǁŝƚŚ ŐĞŶĞƌĂƟŶŐ ĞŶĞƌŐLJ ĨƌŽŵ ƉŽǁĞƌƉůĂŶƚƐdŚĞůŽŶŐĞƌƵƐĞĨƵůůŝĨĞŽĨƚŚĞgtůŝŐŚƚϭϮͲϭϱLJĞĂƌƐͿĂůƐŽĞŶƐƵƌĞƐĂĚĞĐƌĞĂƐĞŽĨǁĂƐƚĞŝŶůĂŶĚĮůůƐ

LED ndash APPLICATION AND ADAPTATION

ƉƉůŝĐĂƟŽŶƐ ǁŚĞƌĞ gt ůŝŐŚƟŶŐ ŝƐ ƚŚĞ ƐŵĂƌƚĂůƚĞƌŶĂƟǀĞŝŶĐůƵĚĞ

KĸĐĞ ƵŝůĚŝŶŐƐ tĂƌĞŚŽƵƐĞƐ ĂŶĚ ampĂĐƚŽƌŝĞƐKƵƞŝƫŶŐ Žƌ ƌĞƚƌŽĮƫŶŐ ĞŶƟƌĞ ǁĂƌĞŚŽƵƐĞƐĨĂĐƚŽƌŝĞƐĂŶĚŽĸĐĞďƵŝůĚŝŶŐƐǁŝƚŚĞŶĞƌŐLJĞĸĐŝĞŶƚgt ůŝŐŚƟŶŐƐ ĐĂŶ ƉƌŽĚƵĐĞ ĚƌĂŵĂƟĐ ƐĂǀŝŶŐƐ ŝŶĞŶĞƌŐLJ ĐŽƐƚƐ ĂŶĚ ŵĂŬĞ ƚŚĞ ĐŽŵŵĞƌĐŝĂů ƐƉĂĐĞŵŽƌĞǀŝĂďůĞĂŶĚŵĂƌŬĞƚĂďůĞƚŽƚĞŶĂŶƚƐŶƐƟƚƵƟŽŶĂůŶĚƵƐƚƌŝĂůĂŶĚŽŵŵĞƌĐŝĂůgtŝŐŚƟŶŐgtƉƌŽĚƵĐƚƐŚĂǀĞĂƐŝŐŶŝĮĐĂŶƚŝŵƉĂĐƚŽŶĞŶĞƌŐLJƵƐĞ ŝŶ ĂŝƌƉŽƌƚƐ ŚŽƐƉŝƚĂůƐ ƐĐŚŽŽůƐ ĂŶĚ ƌŽĂĚǁĂLJůŝŐŚƟŶŐƐ ǁŚĞƌĞ ĐŽŶǀĞŶƟŽŶĂů ŇƵŽƌĞƐĐĞŶƚͲ ĂŶĚŝŶĐĂŶĚĞƐĐĞŶƚͲůŝƚƐŝŐŶĂŐĞĂƌĞŚĞĂǀŝůLJƵƐĞĚZĞƚĂŝů gtŝŐŚƟŶŐ gtƐ ŽīĞƌ ƵŶƉƌĞĐĞĚĞŶƚĞĚŇĞdžŝďŝůŝƚLJ ŝŶ ĐŽůŽƌƐ ĂŶĚ ĐŽŶĮŐƵƌĂƟŽŶƐ ƚŽ ůŝŐŚƟŶŐĚĞƐŝŐŶĞƌƐ ŝŶ ĐƌĞĂƟŶŐ ĚŝƐƉůĂLJƐ ĂŶĚ ŵŽŽĚƐ ŝŶƌĞƚĂŝůƐĞƫŶŐƐƌĞƐƚĂƵƌĂŶƚƐĂŶĚƐŚŽƉƉŝŶŐĐĞŶƚĞƌƐŽŵŵĞƌĐŝĂů ^ŝŐŶĂŐĞ ŽŵŵĞƌĐŝĂů ƐŝŐŶĂŐĞ ŽŌĞŶŽƉĞƌĂƚĞƐϭϮƚŽϮϰŚŽƵƌƐƉĞƌĚĂLJ ĐŽŶƐƵŵŝŶŐĂďŽƵƚϮйͲϱйŽĨƚŚĞƚŽƚĂůĞůĞĐƚƌŝĐŝƚLJŝŶŵĂũŽƌĐŝƟĞƐdŚŝƐĐĂŶ ĚƌĂŵĂƟĐĂůůLJ ďĞ ƌĞĚƵĐĞĚ ďLJ ϱϬй Ͳ ϵϬй Ͳ ĂŵĂũŽƌƐĂǀŝŶŐƐĨŽƌĂůů

ůů gt gtŝŐŚƟŶŐ ^LJƐƚĞŵƐ ƌĞ EŽƚ dŚĞ^ĂŵĞ

ŵƉƌĞƐƐŝǀĞůŽŶŐͲůŝĨĞƚĞĐŚŶŽůŽŐLJŵĂŬĞƐgtůŝŐŚƟŶŐ

ƐLJƐƚĞŵƐ Ă ǀŝĂďůĞ ůŽŶŐͲƚĞƌŵ ŝŶǀĞƐƚŵĞŶƚ gtůŝŐŚƟŶŐ ƐŽůƵƟŽŶƐ ŽīĞƌ ƚƌĞŵĞŶĚŽƵƐ ĞŶĞƌŐLJ ĂŶĚŵĂŝŶƚĞŶĂŶĐĞƐĂǀŝŶŐƐƚŚĂƚĞĂƐŝůLJũƵƐƟĨLJƚŚĞŚŝŐŚĞƌƵƉĨƌŽŶƚ ĐŽƐƚ gtƉƌŽĚƵĐƚƐ ƉƌŽǀŝĚĞĞdžĐĞƉƟŽŶĂůƋƵĂůŝƚLJ Ăƚ Ă ĐŽƐƚ ƚŚĂƚ ĂůůŽǁƐ ĨŽƌ ƌĞĂƐŽŶĂďůĞƉĂLJďĂĐŬƐ ĨƌŽŵĞŶĞƌŐLJ ĂŶĚŵĂŝŶƚĞŶĂŶĐĞ ƐĂǀŝŶŐƐampŽƌ ƚŚŝƐ ƌĞĂƐŽŶ gt ůŝŐŚƟŶŐ ƐŽůƵƟŽŶƐ ĂƌĞ ďĞŝŶŐŝŶĐƌĞĂƐŝŶŐůLJĂĚŽƉƚĞĚŝŶŝŶĚƵƐƚƌŝĂůĂŶĚĐŽŵŵĞƌĐŝĂůďƵŝůĚŝŶŐƐŶĚƵƐƚƌŝĂůďƵƐŝŶĞƐƐŽǁŶĞƌƐƌĞůLJŽŶŚŝŐŚͲďĂLJůŝŐŚƟŶŐƚŽŬĞĞƉŽƉĞƌĂƟŽŶƐƌƵŶŶŝŶŐϮϰďLJϳWůĂLJŝŶŐŝŶƚŚŝƐƐƉĂĐĞ ƌĞƋƵŝƌĞƐ ĂƩĞŶƟŽŶ ƚŽ ĚĞƚĂŝů ƚŚĂƚ ĞdžĐĞĞĚƐƚŚŽƐĞ ŽĨ ŵŽƌĞ ĐŽŵŵŽŶ ĂƉƉůŝĐĂƟŽŶ ƐƉĂĐĞƐ ůŝŬĞĞŵƉůŽLJĞĞĐƵďŝĐůĞƐŚĂůůǁĂLJƐŽƌĐŽŶĨĞƌĞŶĐĞƌŽŽŵƐŝŐŚͲďĂLJůŝŐŚƟŶŐŵƵƐƚŵĞĞƚƐĂĨĞƚLJĚĞŵĂŶĚƐƐƵĐŚĂƐŚŝŐŚĞƌĐĞŝůŝŶŐŝŶƐƚĂůůĂƟŽŶƐŵŝŶŝŵŝnjŝŶŐĐŽŶƚƌĂƐƚƌĞĚƵĐŝŶŐ ŐůĂƌĞ ĂŶĚ ŽƚŚĞƌ ƐĂĨĞƚLJ ĂŶĚ ŚĂnjĂƌĚŽƵƐĞŶǀŝƌŽŶŵĞŶƚƌĞƋƵŝƌĞŵĞŶƚƐ

ƐŬdŚĞdžƉĞƌƚ

dŽŵŽƌƌŽǁŝƐdŽĚĂLJĂƐĨĂƌĂƐgtgtŝŐŚƟŶŐ^LJƐƚĞŵƐŐŽ dŚĞ ĂĚŽƉƟŽŶ ƌĂƚĞ ŝƐ ĨĂƐƚ ŝŶĐƌĞĂƐŝŶŐ ĚƌŝǀĞŶďLJ ŽďǀŝŽƵƐ ďŽƩŽŵ ůŝŶĞ ƐĂǀŝŶŐƐ ĞĸĐŝĞŶĐLJ ĂŶĚĞŶŚĂŶĐĞŵĞŶƚƐ ŝŶ gt ƚĞĐŚŶŽůŽŐLJ ʹ ƚŚĞ ŽůLJƌĂŝů ŽĨ gt gtŝŐŚƟŶŐ zŽƵ ŶĞĞĚ ƚŽ ďĞ ǀŝŐŝůĂŶƚ ŝŶƐĞůĞĐƟŶŐ ƚŚĞ ĐŽƌƌĞĐƚ gt ƉƌŽĚƵĐƚƐ ĂŶĚ ǀĞŶĚŽƌ ĚŽ ĚƵĞ ĚŝůŝŐĞŶĐĞ ŽŶ ƋƵĂůŝƚLJ ǁĂƌƌĂŶƚLJ ĂŶĚ ŵŽƐƚŝŵƉŽƌƚĂŶƚůLJƉŽƐƚ ŝŶƐƚĂůůĂƟŽŶ ƐĞƌǀŝĐĞĂŶĚ ƐƵƉƉŽƌƚʹŝŶƐŚŽƌƚǁŽƌŬǁŝƚŚƚŚĞĞdžƉĞƌƚƐ

LED LIGHTING COST SAVING CALCULATOR

ŽŶƚĂĐƚ ƵƐ ĨŽƌ Ă ampƌĞĞ ŶĞƌŐLJ ƵĚŝƚ ĨŽƌ LJŽƵƌŝŶĚƵƐƚƌŝĂů ĂŶĚ ĐŽŵŵĞƌĐŝĂů ƐƉĂĐĞ ĂŶĚ ƌĞĂůŝnjĞ ƚŚĞĐŽŶƐŝĚĞƌĂďůĞ ƐĂǀŝŶŐƐ LJŽƵƌ ƐƉĂĐĞ ĐĂŶ ƌĞĂůŝnjĞ ŽǀĞƌƚŚĞ ƉƌŽũĞĐƚĞĚ ůŝĨĞ ŽĨ gt ůŝŐŚƟŶŐ ůƚĞƌŶĂƟǀĞůLJ LJŽƵŵĂLJĐĂůĐƵůĂƚĞLJŽƵƌ ƐĂǀŝŶŐƐƵƐŝŶŐŽƵƌŶĞƌŐLJ^ĂǀŝŶŐƐŶĂůLJƐŝƐdŽŽů

ďŽƵƚdŚĞƵƚŚŽƌ

Ƶƌŵŝƚ ^ ^ŝĚŚƵ ŝƐ Ă ŝƌĞĐƚŽƌ ŽĨ d ŶĞƌŐLJdĞĐŚŶŽůŽŐŝĞƐ ʹ Ă ĐŽŵƉĂŶLJ ĚĞĚŝĐĂƚĞĚ ƚŽĚĞǀĞůŽƉŝŶŐƐƵƐƚĂŝŶĂďůĞĞŶĞƌŐLJͲĞĸĐŝĞŶƚƐŽůƵƟŽŶƐƚŚĂƚ ĐŚĂŶŐĞ ƚŚĞ ǁĂLJ ŝŶĚƵƐƚƌŝĂů ĂŶĚ ĐŽŵŵĞƌĐŝĂůďƵƐŝŶĞƐƐĞƐ ŽƉĞƌĂƚĞ Ğ ŝƐ ŽŌĞŶ ƐŽƵŐŚƚ ĨŽƌŚŝƐ ƚŚŽƵŐŚƚ ůĞĂĚĞƌƐŚŝƉ ŽƉŝŶŝŽŶƐ ŽŶ ŝŶŶŽǀĂƟǀĞƐŽůƵƟŽŶƐ ŝŶ ƚŽĚĂLJ Ɛ ĞŶǀŝƌŽŶŵĞŶƚĂůůLJ ĂŶĚ ďŽƩŽŵůŝŶĞĐŚĂůůĞŶŐĞĚďƵƐŝŶĞƐƐĐůŝŵĂƚĞ

d ŶĞƌŐLJ dĞĐŚŶŽůŽŐŝĞƐ ŝƐ Ă ůĞĂĚŝŶŐgt Z Θ ŽƌŐĂŶŝnjĂƟŽŶ ǁŝƚŚ ŝƚƐ ŽǁŶƉĂƚĞŶƚƐ ĂŶĚ ƚƌĂĚĞŵĂƌŬƐ ŝŶĐůƵĚŝŶŐ ƚŚĞƌĞǀŽůƵƟŽŶĂƌLJ ĞůĞĐƚƌŽŶŝĐƐ ĂŶĚ ŚĞĂƚŵĂŶĂŐĞŵĞŶƚƐLJƐƚĞŵĨŽƌgtƐ

ampŽƌŵŽƌĞ ŝŶĨŽƌŵĂƟŽŶĂŶĚ ƚŽ ŐĞƚ LJŽƵƌŶĞƌŐLJ^ĂǀŝŶŐƐĂůĐƵůĂƚŽƌ ĐŽŶƚĂĐƚdŶĞƌŐLJdĞĐŚŶŽůŽŐŝĞƐĂƚdĞůнϲϬϯͿϳϵϱϳϭϭϭϱϮϭϭϱampĂdžнϲϬϯͿϳϵϱϳϯϭϭϱŵĂŝůŝŶĨŽΛĂŐƚĞŶĞƌŐLJĐŽŵ

LED LIGHTINGEverything You Need to Know to Enjoy TheĞŶĞĮƚƐŽĨĂƌŝŐŚƚĞƌ DŽƌĞ^ƵƐƚĂŝŶĂďůĞTomorrow

Business Advocate

Shock and vibration proofSafe ndash no harmful mercury

Extremely low heat generationNo maintenance required for years

Sustainable Technology amp 100 recyclable

Introducingthe Future of Light

85 Energy Saving Lighting System

GREEN amp SUSTAINABLE ENERGY SAVINGENVIRONMENTAL FRIENDLY TECHNOLOGY

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24 25

Features

0$$3amp94ldquogreen chemicalsrdquo This could create an economic windfall and result in the prospective production of green chemicals and products valued at $30 billion per year by 2025

Due to deforestation responsible production is also necessary to prevent the worst aspects of palm oil production including waste management I031413$palm oil is fast becoming necessary to counter the worst impacts $133lt31$4130ltForestry industries have consciously made $ecircamp033amp$41sustainable practices so as to not carry forward the harsh

ecirc1331ampamp0133amp$and forest degradation

The green technology revolution is rather newly introduced into the Malaysian business market but the government is keen to undergo the transformation The focus for this development is on energy manufacturing construction information and communication technology water resources waste management and transportation

In view of this technology and telecommunications industries in Malaysia have also begun to embrace this goal by reducing the

environmental impact of their products and the purchase of fabricated and manufactured products that actively reduce any negative impacts on the environment

Airlines have also taken $3amp1313amp4$333lt$is not good for the environment and steps 9$3$3ampltmore direct routes practice continuous descent approaches and lt30$13$00130Ugrave31$amp003amp-0amp94THORN13$13ltand thereby reduce fuel consumption Many retail outlet corporations have also implemented a ldquoNo Plastic Bagrdquo

policy and have urged shoppers to use reusable shopping bags

As new business strategies emerge and the issues of running a sustainable business becomes more prominent and promising business sectors are starting to implement them as they 013$313can actually bestow Environmentally friendly practices can reduce costs improve sustainability and attract new and long-term customers This way businesses and the environment can form a sustainable balance that allows corporations to prosper while still preserving the environment

Business Advocate

Corporate Environmental GheZhQAQXQisfrac34Zfrac34PGfrac34QhG

Corporate environmental responsibility though not widely implemented in a business environment holds an integral place in the visions of many public and private sector companies Numerous major corporate philosophies have started to emphasise the importance of environmental ethics in business operations It looks at higQWQZNfrac349frac34AGZGwQBQ9Xfrac34A9X9ZBGfrac34Mfrac34wQZ9ZBQ9Xfrac34egheGgQisfrac349ZDfrac34GZpQgZYGZi9Xfrac34hkhi9QZ9AQXQisiexcl

`$3amp3$31of an environmentally sustainable business model coming to the limelight in Malaysia many companies have started adopting environmentally conscious business strategies as part of their company philosophies This emerging strategy invokes a responsibility that companies feel towards the environment in hopes of directly and indirectly sustaining the progress of all individuals and corporations

By implementing sustainable business practices business 13amp0-amp03amp$1$3from long-term success that is built on environmental sustainability that will ultimately contribute 3amp30$$13prospects With regards to the level of implementation large particularly foreign multinational companies seem to have the highest level

of implementation followed by large to 41amp13companies and lastly 13amp41local companies that are more attuned to $-11amp$-0amp3maximisation

Previously when companies indicated Iamp0-amp03kamp13j1-amp$13ltIkjthey were merely referring to social ecircamp0313amp9133ampsociety in charitable ways which were not necessarily inclusive of environmental $3391Ikjactivities aimed at preserving the environment did not get as much weight in Malaysia as it is considered secondary to the economic $31amp41$11

In fact in Bursa ]lt111409ltamplisted companies on this issue many of them scored very low in the environmental domain But the scope is changing with more NGOs and

environmentally friendly companies advocating for green ecircamp031$]lt1$businesses The number of companies adopting green strategies is rising as the awareness amp31$31011

The Green Purchasing Network Malaysia (GPNM) is a non-governmental organisation that promotes green purchasing Owing to this Malaysia is considering the need for a law that makes it mandatory for the government and private sector to purchase eco-friendly products and services GPNM ampecirc01$amp$expertise on sustainable environmental production and consumption to encourage the implementation of environmentally sustainable practices within many business sectors including agriculture apparel technology telecommunications automotive beauty and

personal care textiles and many more

In an attempt to reduce the negative impact of the hospitality sector on the environment the hotel industry 14$$$sustainable green business models to meet the demands of the public while not 901ltecirc133$the environment Moreover 1303133amp$10issued in order to recognise the 4$3amp1413green regulations and practices which turn out to be a useful green marketing tool 33$amp313-413that the business has included various green practices into their daily operations

Green sustainable business development is also coming to the forefront in Malaysia initiating from the oil palm industry It has been determined that the waste biomass can be

26 27

Features

Why Business Must Adopt The New Iso 14001 2015

The World Economic Forum in early 2014 announced the top ten risks that the world will face in the next decade and of these three were related to the environment namely water shortages climate change and extreme weather conditions

Tamp031ecirc133$41$11U$microsup3acuteacutel$14ecirc031amp013ampamp1$half a century and as the amp01013-0amp4130of hard-disk drives the biggest exporter of rice and rubber and the second largest supplier of sugar its economy was badly ecirc133Ramp0-Toyota the Japanese car maker reported a 04133amp$$-0amp31ltacuteraquo Ograve43amp14--ltproblems from Thailand

Mutli-million ringgit losses were also

experienced by at least 30 organisations in Selangor when water rationing was introduced in the state between March and May microsup3acutemiddot43amp04133amp$of available water in the Selangor Dam Nestle 14ecirc0j]acutecedilamp$$losses everyday during the rationing period while Panasonic had to amp0ampj]middotsup3amp$$orders due to the water supply disruptions

u0amp]lt110130$0lt$[14ecirc004133amp$$

-0amp4133amp$0ampparaordmsup3frac14Ograveof the national total in microsup3acuteacute3ampparacedilordmOgrave$microsup3acutemicrodue to changing rainfall pattern in the Muda area The unpredictable weather has caused land preparation and seeding to be impaired leading to destructive rippling impacts

These examples show that the current idea of perpetual economic growth occurs in an ecological system that has biophysical limits Business leaders need to

understand that while social economic market and technological trends and their responses to those trends tend to $4$13314131311of their business so do environmental conditions and trends

Despite all of this a study amp$lt3m[I0amp$l0413$microsup3acutemicro$9amp9$middotordmcedil1$amp01343910ampH0I$[amp0m[$mkamp0interviewed showed that many do not monitor the threats to their business

by Amarjit Kaur Senior Consultant SHEMSI Sdn Bhd

28 29

SHEMSI Sdn Bhd supports your path towards sustainability by providing advice training and auditing

services We are proud to introduce internationally recognised training courses that enhance your

capabilities and help you to meet challenges along your path to sustainability

Tel +60(3)5191 7858 Fax +60(3) 5191 6744 Email mailshemsicom Web wwwshemsicom

GRI G4 Certified Training (Sustainability Reporting) This course will introduce you the elements of a sustainability report using the GRIrsquos five step process ldquoprepare connect define monitor and reportrdquo and prepare you to coordinate the sustainability reporting process(Organised by NCSR in collaboration with SHEMSI Sdn Bhd)

bull 14 ndash 16 Apr 4 ndash 6 Aug amp 17 ndash 19 Nov Kuala Lumpur

IEMA Managing with Environmental Sustainability This course aims to provide anyone working in any managerial role with a strategic and operational overview of environmental sustainability

bull 25 ndash 26 Feb amp 18 ndash 19 Aug Kuala Lumpur bull 2 ndash 3 Jun amp 27 ndash 28 Oct Penang

IEMA Making the Transition to ISO 14001 2015 This course is designed to provide you with an understanding of the revised standard enabling you to evaluate and implement changes with the aim of improving your organisationrsquos EMS and environmental performance

bull 20 ndash 21 Jan 26 ndash 27 May amp 8 ndash 9 Dec Kuala Lumpur bull 17 ndash 18 Mar amp 29 - 30 Sep Penang

IEMA Carbon (GHG) Accounting and Management This course is aimed at professionals responsible for measuring reporting and managing carbon dioxide and other greenhouse gas (emissions) for their organisation

bull 1 ndash 2 Apr 28 ndash 29 Jul amp 6 ndash 7 Oct Kuala Lumpur

IOSH Managing Safely This course brings managers up to speed on the practical actions needed to handle health and safety in their workplace

bull 2 ndash 5 Mar amp 24 ndash 27 Aug Kuala Lumpur

bull 11 ndash 14 May amp 30 Nov ndash 3 Dec Penang

^ƵƉƉŽƌƚŝŶŐzŽƵƌWĂƚŚdŽǁĂƌĚƐ^ƵƐƚĂŝŶĂďŝůŝƚLJ

SUSTAINABILITY FROM THE BOARDROOM

421280-P

LEAD

MANAGE

DELIVER

bull IEMA ndash Institute of Environmental Management and Assessment UK

IEMA Leading With Environmental Sustainability From leaders in organisations senior executives board members and investors this course encourages all to formulate a strategic understanding of the risks and opportunities presented by a changing environment on their ability to do business

Provided in-house upon request

bull IOSH ndash Institution of Occupational Safety and Health UK

Business Advocate

of its information and control systems etc This scene setting information helps the organisations to identify the threats to its existence and any opportunities that these may create In doing so the organisation is encouraged to apply a life cycle perspective so that these threats and opportunities are seen in the long term This does not imply that organisations have to perform a formal life cycle assessment

The standard also continues its current theme of requiring the organisation to determine its discharges the resources it uses including those in its value chain and manage those which are 1$13$3$amp003ampprotect the environment as well as determining the legal and other requirements with which it has to comply However in doing so the organisation is required to consider how these may also threaten the organisations existence eg failure to comply with the law could lead 3amp$1$0-433amp$damage or a controlled and approved waste discharge could lead to boycotts public protests and shareholder concerns

Another important change in the standard that helps in

Amarjit is the technical expert representing Malaysia on ISO TC 207 revising ISO 14001 and ISO 14004 She has been involved in delivering environmental OHS and other management system services in Malaysia Indonesia New Zealand and Australia since 1999

from environmental conditions and trends In addition they believed 331$13$313$13amptheir business operations to deal with resource scarcity were needed amp$lt$3lt0microsup3acuteraquo

Organisations need to understand that assessing environmental trends across the life cycle of their products and services and their impact on operations markets policy and reputation is a necessary imperative 3lt03ampecirc1339ltmanage threats capture opportunities and generate long-term competitive advantage The environmental landscape is changing and as a consequence the business landscape is also changing How can business leaders 0113113$1

U$3middot34030amp31year the third edition of Uk`acutemiddotsup3sup3acuteM$90amp$$3Management Systems

will be published Ugrave3030lt01ampextensive deliberation by technical experts from over 60 countries The new version has incorporated the work of an ISO future challenges group as well as changes coming from an extensive stakeholder consultation process

One of the key changes in the standard is a requirement for organisations to determine the risk to the organisation by external threats such as climate change water shortages resource scarcity etc To achieve this the standard requires the organisation to understand its external and internal context such as where is it located what constraints does it face and the suitability of its organisational structure limitations

addressing the risk is to ensure environmental management is integrated into the amp0$13amp$113amp0business processes and that there is compatibility between its environmental policy $3amp0$13amp$1strategic direction

In summary the new 901amp$ampecirc0141$11a process to identify the risks they face from nature as well the ones they create which ltecirc1331amp133ltamp0indirectly themselves and to consider these over the life cycle of their products and services While this may require additional resources the standard is moving organisations towards achieving sustainable development and will $1403microsup3acutecedil901amp$remains relevant for at least the next decade

31

Features

organisations that rely heavily on social media platforms to reach the masses Social media environmentalism though a relatively new introduction to the web is actively spreading In recent years Facebook pages have covered issues such as industrial plants and climate change to sustainable living and biodiversity conservation

Even with online media becoming more prominent local Malaysian television channels still remain to be an important and credible outlet on environmental issues for

the Malaysian audience The stations that cover environmental causes $134lracute$lrpara33are capable of reaching a majority of the local audience Run by Radio Televisyen Malaysia the channels are funded and governed by the Ministry of Information under the Malaysian government It is an $4$3amp43-13amp0the government to actively interact with the public on environmental issues

An active online medium along with credible broadcast and print outlets have resulted in many widespread

environment-related events gaining exposure including Malaysia Environment Week Earth Day World Environment Day Wetlands Day Water Klt$]lt11^ampg1313KltI-$and even Earth Day that has garnered tremendous support through the years

In conjunction with all these events green marketing is used to encourage repeat green purchases among consumers Through this strategy green products were marketed towards consumers to

$4$1330-40131$131amp$1Iamp$1401whose purchasing decisions are guided by environmental concerns are known as green consumers While this is still not common in Malaysia more consumers are becoming green consumers with increased exposure to green 03$$31$31

Preventing and eradicating environmental issues should not only be a timely event it should be an everyday event that 13amp1amp0amp0than a separate thought or action Everyday people can contribute to this cause in numerous ways lt013lt013$3paraj1laquoj413j41and Recycle Through even the smallest of actions environmental friendliness can become -03amp90ltamp$1daily routine Environmental issues transcend boundaries on both a local and global scale It speaks a universal language that is not unique to one particular locality or the concern of only a certain group of individuals By communicating its urgency through varied targeted media and language outlets it is recognised throughout all cultures as an issue of eminent importance Environmental -01093amp$$3all no matter the age or 134340ecirc0$131s$a nation comes together transformative actions can be made on a collective level to give back to the environment in the same way it gives to the nation

10 EVERYDAY TIPS FOR GOING GREEN

Bring your own bag when you go grocery shopping It cuts down the use of non-biodegradable plastic bags 1Wash some clothing items less If it does not require to be 11ampUgrave3$03$and wash it later 2

Unplug your phone or laptop charger when they are fully charged to conserve energy 4k313ampecirc31$ electronics that are not in use before going to bed5

Kamp$3933004$$$$ltamp40041$ltamp40teeth Gallons of water can be saved this way 6

If you need to print materials print double-sided copies to save paper7Walk ride a bike or carpool whenever possible It will reduce harmful emissions from increased vehicles on the road

8To save water during showers try and use a pail of water instead of the showerhead

3 Bring your own Tupperware when you take away This not only allows less usage of Styrofoam clamshells but also keeps your food air tight and fresh

And the most important tip is to spread awareness in any way you can Word of mouth is a powerful tool that can make a ecirc0$13amp03$90amp$$3

9

10

30

Business Advocate

]lt11-00ltamptowards environmental awareness is to encourage environmental 133$1-0lt$$133$1$businesses to incorporate environmental issues more responsibly It is paramount to ensure environmental responsibility becomes second nature to everyone To make this a reality federal and state government departments non-governmental institutions the private sector educational institutions and the public masses are all jointly promoting environmental consciousness and encouraging active participation on both formal and informal platforms

0$11ecircamp0310targeted at all levels of society from teachers students and government agencies to developers restaurant operators industrial owners and

the general public This way awareness is spread from the ground up and spread to every corner of the nation It goes further than awareness and calls for the awareness to be turned into action

As a way to introduce environmental causes to the workplace professionals from numerous career backgrounds and industries are acquiring green skills Green skills include technical skills knowledge value and attitudes that are introduced within the workforce to infuse sustainability and positive environmental outcomes into business strategies

The Forest Research Institute Malaysia (FRIM) and various other environmental organisations did just this by conducting both formal and informal workshops along with training programmes

to compliment the knowledge that their teams had in order to better extend their reach to the public To successfully move towards a more environmentally sustainable nation working professionals and corporations need to build on harbouring green skills to implement into the long-term sustainability of the economy

The importance of environmental education has further been highlighted in the 2002 National Policy on the Environment where it is mentioned as one of the key areas within the green strategies In line with this the National Education Policy outlined lsquoEnvironmental Education 130amp113I4001344which was introduced in both primary and secondary schools since 3acutefrac14frac14sup31l1$1that environmental education is infused into each subject in school

rather than taught as a single subject The non-governmental organisation WWF has consistently worked with state education and environmental departments to develop ecirc1339$90amp$$3education models

While the traditional methods of education continue to grow and adapt the growing presence of online users and social media has begun to spread the news of current environmental issues at an advanced pace from the sharing of global and local news pieces to various environmental campaigns and documentaries

In Malaysia alone there 0$133acutesup3middotmillion Facebook users which enables them to share and strike up an active conversation about pressing environmental issues It increases dialogue between online social media users and a number of environmental

Environmental Awareness Change Through Awareness And Action

frac34 QBPfrac34QZfrac34iPGfrac349p9QX9AQXQisfrac34Mfrac34Z9ikg9Xfrac34gGhkgBGhfrac349X9shQ9frac34GZVshfrac349frac34AkZiQMkXfrac34ehQiQZfrac34in the way our countryrsquos land water air and other natural elements provide for its people But although bountiful these resources are not unlimited If not utilised in a sustainable manner resources risk depletion and can cause irreparable damage to the environment To deter any continuation down this path environmental awareness has been gaining momentum in Malaysia as a way to encourage sustainable living and to put to rest many long held environmental myths

32 33

Features

Environmental Quality Act the Ministry of Natural Resources and Environment (NRE) is responsible for the policies that concern environmental and climate changes This includes the National Environmental Policy and the National I3I$gamp13lt

The Environmental i43lt133ampacutefrac14ordmmiddotwas called into action to prevent abate and control pollution and to enhance the environment It covers restrictions on air pollution noise pollution soil pollution water pollution and any pollution caused by discharge of oil into the 13amp4$30lt1301l133also covers prohibition of open burning that has been a pressing issue with the recent $9$30pollution in the country

By placing restrictions and regulations to clamp down on common environmental pollutants the Environmental Quality Act controls and prevents industrial pollutants agro-based water pollution industrial wastewater pollution motor vehicle emissions and toxic Otilde0amp4113

In 2002 the National Policy for the Environment was formulated and approved by the Department

of Environment which is under the Department of Ministry of Natural Resources and Environment of Malaysia The policy aims for the betterment of environmentally sound and sustainable development in managing and conserving the environment

The main objectives of the National Policy for the Environment are to harbour a clean safe healthy and productive environment for current and future generations and to support the conservation of the 13amp4$30lt14$4$diverse cultural and natural heritage with ecirc1339-0313-3amp$ltall sectors of the society This way the other key amp1339amp4$sustainable lifestyle and patterns of consumption and production can be achieved

Overseen and governed by NRE the national climate change policy is instrumental in shaping 3ecircamp031$3$3ampcombat environmental woes as this is a global 11433ecirc1331$amp3only Malaysia The need for the national climate change policy arose due to the evident future climatic change in Peninsular Malaysia 3$microsup3middotacute$microsup3cedilsup3

If climatic issues are Ugrave34$13133temperature could rise to worrying standards

with higher maximum rainfall and lower minimum rainfall and 0090ampand lower low river ampk41313amp$3amp$1could evoke problems $14THORN13$13ltampwater food security issues due to low crop yield economic loss 0amp901ltecirc133plantations and eroded public infrastructure

The climate change policy therefore seeks to ensure that climate change is kept in check in order 3amp4$3amp$sustainability and avoid future calamities l013amp1339includes making the issue mainstream to bring about more competitiveness and improve the quality of life While the second

and third objective is to integrate the climate change responses into policies and plans and to strengthen institutional and implementation capacity

With the guidance of these environmental acts Malaysia can begin to tackle pressing ecological issues to also further 3$3amp$191amp$amp0sustainable economy The environmental policies and regulations are drawn up with a view to complement the national growth of the country while simultaneously preserving the natural environment It maintains $13$13between the economical and environmental goals and strives to enhance the quality of life through long-term sustainability

Business Advocate

National Policies Changing The +BeGfrac34Mfrac34ZpQgZYGZi9Xfrac34GNkX9iQZ

The strength and wellbeing of Malaysia as a nation has always steadily been 9hhBQ9iGDfrac34qQiPfrac34iPGfrac34GBZYQBfrac34hBQ9Xfrac349ZDfrac34BkXikg9Xfrac34egNgGhhfrac34Mfrac34iPGfrac34BkZigsiexclfrac34frac34MkXwQXfrac34iPGhGfrac34AVGBiQpGhfrac34GZpQgZYGZi9Xfrac34QZQiQ9iQpGhfrac34P9pGfrac34AGBYGfrac349frac34ZGBGhh9gsfrac34QZwXkGZBGfrac34QZfrac34shaping national policies in hopes of a sustainable and advanced economy

The magnitude of recent national and global environmental issues 99lt$4$13]lt11$3amp$policies The onset of growing economic advancement also $1331$39ecirc1331on the environment if undertaken in an unsustainable manner It has therefore become pivotal to correct such environmental impacts in order to alter the 13400$3133ampecirc01amp03$3amp34340

generations of Malaysia

Under the Tenth Malaysia Plan the agenda covers the protection of the environment in unison with the goals of economic power And to make this goal a reality focus is placed on the National Policy on the Environment the National Green Technology Policy and 3^3amp$I3I$gamp13ltamp$various other policies

that seek to change the scope of environmental regulation

The National Green Technology Policy is a governing policy that 14$13$microsup3sup3frac14and is built on four pillars The pillars are energy environment economy and social It aligns environmental $31333amp-0amp-]lt11sustainable development The policy seeks to -0ampamp3THORN13$3$0lt

usage while conserving the environment and improving the quality of life for all in order to accelerate national economic development

The National Environment gamp13ltI3I$Policy and National Environmental i43lt133acutefrac14ordmmiddotform the foundation of environmental management in Malaysia While the Department of Environment (DOE) enforces the

34 35

CEO Profile

5 MNS has $amp$ engaged in

conducting studies and campaigns towards -0amp3133$]lt11$34001093are some of its current strategies today

We call on stakeholders and get them involved in sustainable programs to further enhance their awareness We believe that having stakeholders and key players involved with on-ground programs help to educate and indirectly become more ecologically conscious and cautious

Furthermore we work with schools across the nation through [g$13$3

6 How can businesses -lt

amp013390ampin supporting and protecting the environment

Begin by educating employees through sustainable practices at the work place and slowly it would eventually carry through in their homes as they would educate those around them on sustainable practices

7 Having a keen interest amp$$340

history and being 3$3photographer ltamp4019311-1331$4$13and aided you in your present position at MNS

My personal interest and inclination towards all things nature 9$Ugrave4$13ltdecision to be involved in conservation for the nature and the environment the very habitat in which wildlife call home It

has also provided a greater understanding of what conservation initiatives are required for each given situation

Photography is still very much a hobby Ugrave30lt$4$13as a bird and wildlife watcher and capturing the moments it is also a pleasure to share them with other like minded members and friends I would strongly recommend bird watching as an adjunct to becoming volunteers and conservation advocacy

Business Advocate

1 Having been $9amp9

$3]lt1$Nature Society (MNS) initiatives 13$ltamp40ltdescribe the associationrsquos 13amp00amp1$functions

]^k13amp091amp$and mission is to ecirc1339lt-0amp3133manage and conserve ]lt11natural heritage and rich biological diversity for 3$3$appreciation for all

In Conversation With The President Of The Malaysian Nature Society

Our objective is to carry out missions in the interest of the public without the intent of commercial amp0amp$30lt-0amp3$amp13$3ltmaintain transparency and accountability in all our dealings with members and external supporters and partners such as funding agencies sponsors government agencies and the public

2 How have amp$30 trends within

the environment $9amp-$3$134$consumption and -amp-43amp$ecirc133

nature as we see it today

Population dynamics impact the environment and the long

term trends

have resulted in over consumption of our natural resources and in return we constantly look for alternative answers to the resources which is usually a natural outcome of reactions It may be viewed as a negative or positive respond to the behavioral patterns of human nature depending on the outcome

3 With the growth of 313$ampamplt

$amp$4133amp$01amp401319- how have systems for monitoring and reporting on nature improved over the years

It has improved networks internally we are now more connected with the rest of the key industry players on a national and global scale

It has improved our amp0$113$313

studies and research initiatives Moreover it has aided our work in providing better places and knowledge of wildlife while uniting local communities landowners and businesses

4 What are the biggest 13$1

$]lt13amp011413$3lt

Encouraging politicians and decision makers and local authorities to be more beholden and responsible towards our natural heritage The absence of legally binding plan to guide development from the very beginning may be the cause of current uncontrolled and chaotic developments

The need for good political will and top-down intervention to guide developments is very much needed as it is the best solution to most of our environmental issues

Henry Goh has been championing the cause of MNS and the environment since 2003 Having led the MNS Selangor Branch as chairman for the past 4 years Henry had played a pivotal role in the successful ldquoSave Bukit Kiarardquo campaign to protect one of the few remaining green lungs in the city where more than 10000 signatures were collected

36 37

Members News

Company IM^lmjuHllMjUMkkMk ]ukUkK^HTKName k401^$ampampDesignation S$0]$0Address 9acuteacutes13s$ s1Iamp$1-$3micro^ampordmZ$kkacutesup1yenacute middotordmcedilsup3sup3k4$Zltk$amp0TelFax sup3paraordfcedilacutemicroparaparasup3sup3sup3yensup3paraordfcedilsup1paraparaacutemiddotsup3ordmBusiness Sector 43ampamp39

Company I`lMI^ljKMkMjrUIMk]ukU SDN BHDName ]4R041]40Samp-$Designation Iamp4$30lt]$0Address ^ampfrac14frac14ordfsup3acuteZ$k0microsup3 Taman Bukit Dahlia raquoacuteordmsup3sup3g10S4$Zampamp0TelFax sup3ordmordfmicrocedilcedilsup1cedilcedilmicroBusiness Sector `301m$1-13

Company KU]^^K]j[T`lMkK^HTK 13yenampK`mHMljMMHuTUl`^Z`T`jHTjmName kamp$]13S03Designation S$0]$0Address sup3acuteordfsup3micro]$0$0 acutemicroZ$^T$ raquosup3sup3sup3sup3Zampamp0H04Zampamp0TelFax sup3ordmordfmicrosup1raquosup1raquosup1raquoyensup3ordmordfmicrosup1raquosup1raquoraquoraquoBusiness Sector Tamp31yenlamp401

Company MlTUtHkMglMlKName Z-[0amp$Designation ]$$K0133amp0Address microHordfmicroordfacute9microlamp0microHgk$30 Jalan Stesen Sentral 5 cedilsup3middotordmsup3[44-40 TelFax sup3acutemiddotordffrac14sup1acuteacuteraquofrac14cedilBusiness Sector Iamp$143$13ltH41$11k09131

Company H`jKj``]I`jg`jlMkMjrUIMk [kK^HTKName k$3lDesignation ]$$K0133amp0Address amp3sup1sup3cedil9sup1[g]Slamp0 raquoR0139$4H$0m3 middotordmraquosup3sup3g3$Zltk$amp0TelFax sup3paraordfordmordmmicrosup3acuteacuteraquoraquoyenordfparaordfordmordmmicrosup3acuteacuteacuteacuteBusiness Sector Iamp$143$13ltyenH41$11k09131

Company SlMsukkK^HTKName K3ampTIamplt[amp$Designation IM`Address middotsup1Z$K34k4$ Taman Tun Dr Ismail sup1sup3sup3sup3sup3[44-40TelFax sup3paraordfordmordmmicrosup1ordmsup3frac14microyensup3paraordfordmordmmicrosup1ordmsup3sup3paraBusiness Sector M4133amp$yenl0$$

Company UjIS`HkMjIT]kK^HTKName ]13Tl$T$Designation IM`Address k4$313Oumlg$$Ilt0133ltHamp13acuteordfacutemicroordfacutemicroH Untang Mayang Pasir 3 acuteacutefrac14cedilsup3Hlt$H04g$$ TelFax sup3middotordfsup1middotsup1microsup3microsup3yensup3middotordfsup1middotsup1parasup3microsup3Business Sector Iamp$143$13ltyenH41$11k09131

Business Advocate

MICCI Welcomes Its New Members

Company Mj`g`KkK^HTKName K34samp$l413sDesignation M13439r13g01$3Address Hordfacutesup3ordfSS0amp4$Rampamp0Hamp13H [[l1k40raquoraquoacutesup3sup3 [amp3[$4kTelFax sup3raquoraquoordfmicroacuteraquomicrocedilcedilyensup3raquoraquoordfmicromicroacutemicrocedilcedilBusiness Sector Iamp$143$13ltyenH41$11k09131

Company SM^kUgM[MjZ^IjMMjtIMkK^HTKName R0T$H$34j$Designation I``Address 9paraacuteacutek$30]jIH Z$l0901cedilsup3middotordmsup3[44-40TelFax sup3paraordfmicrosup3paracedilcedilfrac14frac14raquoyensup3paraordfmicromicroordmmiddotacutesup3microacuteBusiness Sector Iamp$143$13ltyenH41$11k09131

Company ljgIkK^HTKName 1amp$samp$Designation S$0]$0Address frac14amp0amp$kamp$parayenmicro [1$g0$4130$kamp$ acutepararaquosup3sup3H4330amp03g$$TelFax sup3middotordfparacedilsup1sup1paracedilcedilyensup3middotordfparacedilsup1middotsup3sup1sup1Business Sector ^amp$ordf]313]$4133401

Company ]MMgTUUgkkK^HTKlaquo[mm]gmjName j1303113Designation K0133amp0Address ampltS0amp4$Rampamp0 ]$0$`0$3[ [IIcedilsup3sup3raquoraquo[44-40 TelFax sup3paraordfmicroacuteordmfrac14raquofrac14ordmordmyensup3paraordfmicroacutemiddotraquocedilordmcedilsup1Business Sector j3yensamp1

Company ^^`kgTMjMHTKName ^[H$Designation Iamp-$ltK0133amp0Address ^ampmiddotordmordfmicroacute13Rampamp0Z$gZmcedilyenacutemicro K30$k4$lt[amp3K$10 middotordmraquoacutesup3g3$Zltk$amp0TelFax sup3paraordfsup1acutemiddotacuteraquofrac14frac14raquoyensup3paraordfsup1acutemiddotacuteraquoraquofrac14frac14Business Sector I131yen]$01

Company HZk`RRkT`jMkK^HTKName H$RampampkIampamp$Designation ]$$K0133amp0Address m$3Kordfparaordfpara]$9$4acute ^ampacuteraquofrac14Z$l4$j cedilsup3middotsup3sup3[44-40 TelFax sup3paraordfmicroacutesup1microraquosup1raquoraquoyensup3paraordfmicroacutesup1microfrac14sup1frac14frac14Business Sector `yenS1yeng30amp13131

39

Members News

Company llT`^Sg^lTUjMkK^HTKName K$$lt4Designation 0S$0]$0Address amp3pararaquoacuteraquoordmZ$kmraquo Taman Industrian Subang Utama k1lt$micromicromiddotsup3parasup3sup3kk$amp0 TelFax sup3paraordfcedilacutefrac14acuteacuteparaacuteraquoyensup3paraordfcedilacutefrac14acuteparaacuteraquosup3Business Sector ]13$0ltyenM4-$3

Company lM^Huk`mlTMj^kK^HTKName 130H03ampampDesignation IM`Address ^ampordmZ$$k3m l$$k3raquoacutecedilcedilsup3Zampamp0H04Zampamp0 TelFax sup3ordmordfcedilcedilraquoraquoraquoacutemicroyensup3ordmordfcedilcedilraquoraquoraquomicroparaBusiness Sector M4133amp$yenl0$$

Company m^UlMKRmMkmggu]kK^HTKName M$[$^13amp1Designation ]$$K0133amp0Address IordfcedilordfparaHamp13Ik4$U$0Iamp$amp Z$mkZsup1yenmicromiddotordmsup1acutesup3k4$Zltk$amp0TelFax sup3paraordfcedilsup1parasup1sup3acuteparasup1Business Sector l0$U-amp03yenM-amp03

Company sH^KkK^HTKName samp$u$u-Designation S$0]$0Address cedilsup3acutecedil3Rampamp0s1K$ sup1middotZ$k4l$k$3amp1 raquosup3acutecedilsup3Zampamp0H04Zampamp0TelFax sup3ordmordfparaparamiddotacuteacuteordmmicroyensup3ordmordfparaparamicrofrac14ordmacuteordmBusiness Sector g0amp-03ltyenjM133

Company k^I[H`kkkK^HTKName k40$30$kamp14$0Designation IM`Address ^ampacutesup14$g041$[$para l$g0$4130$I$$jlt paraacutemiddotcedilsup3U-ampg0 TelFax sup3cedilordfmicroraquoacutemiddotfrac14frac14cedilyensup3cedilordfmicroraquomicromiddotfrac14frac14sup1Business Sector RampampyenH901

Company sUwMglR`j]kK^HTKName ]g0$3$Designation ]$$K0133amp0Address k43cedilsup3ordfmiddotordfparamiddot3Rampamp0 Wisma UOA Damansara 50 Jalan Dungun K10T31cedilsup3middotfrac14sup3[44-40 TelFax sup3paraordfmicrosup3frac14parasup1acutecedilmicroyensup3paraordfmicrosup3frac14parasup3sup3cedilsup1Business Sector Iamp$143$13ltyenH41$11k09131

Company s]gj`gMjlu]^SM]M^lkK^HTKName i4kT4Designation ]$$K0133amp0Address amp3cedilacuteS0amp4$Rampamp0Hamp13R j4$k$]3para1I3lt raquoraquosup3sup3sup3[amp3[$4kTelFax sup3raquoraquoordfmicrocedilmicroacuteordmordmyensup3raquoraquoordfmicrosup1raquocedilraquoacuteBusiness Sector g0amp-03ltyenjM133

Company s`^KMjRmT`jUw`^kK^HTKName I4kltT$Designation K0133amp0Address cedilsup3raquosup1Z$[4$H4lt `ecircZ$H10microcedilmicrocedilsup3[4$3$g$ TelFax sup3frac14ordfcedilsup1sup1acutefrac14paraacuteyensup3frac14ordfcedilsup1sup1parafrac14cedilmiddotBusiness Sector 0134340yeng$33amp$1

under

constructio

n

38

Business Advocate

Company [^`sMKSMTrM^kK^HTKName ^ampamp0$H$3]ampu1$Designation I0$Address microparaZ$k3031r raquosup3microsup3sup3Zampamp0H04Zampamp0TelFax sup3ordmordfmicromicromicromicrosup3raquofrac14Business Sector M4133amp$yenl0$$

Company ^mk`jkK^HTKName U$0Z1amp$k4$0Designation ]$$K0133amp0Address acuteparaordmZ$Z3g0 l$H43`ecircZ$H43 middotparasup3sup3sup3[$k$amp0TelFax sup3paraordfraquoordmparamiddotordmmicromicrosup3yensup3paraordfraquoordmparamiddotordmmicromicroacuteBusiness Sector M$0ltyenm331

Company gjM]UMjgmkgj`gMjlu]kK^HTKName K3ampk0Z13lt[0Designation K0133amp0Address ^ampmicrofrac14ordfsup3microZ$H130acuteyencedil Taman Nusa Bestari raquoacuteparasup3sup3k4Zampamp0 TelFax sup3ordmordfcedilacutemicroparacedilmicromicroBusiness Sector g0amp-03ltyenjM133

Company jKOtildek^[msUljMMkllMkK^HTKName RU0[H$ordfj1Designation IM13439`THORN130Address k43acutesup3ordfsup3ordmH$raquog04k`T` ^ampmicroamp0amp$H$[44-40I3ltI$30 cedilsup3middotcedilsup3[44-40TelFax sup3paraordfmicroacuteraquoacutemiddotsup3acutemicroyensup3paraordfmicroacuteraquoacutemiddotsup3acutemicroBusiness Sector g0amp-03ltjM133

Company [^SumM^gjU^lU^SM^lMjgjUkMkK^HTKName lltI$TampDesignation K0133amp0Address acuteacuteZ$g01frac14yenacuteparaH$0H04g01Zlt raquoacuteordmcedilsup3Zampamp0H04Zampamp0TelFax sup3ordmordfpararaquoordmraquoraquoraquoraquoyensup3ordmordfpararaquoordmordmordmordmordmBusiness Sector ]yen9031$

Company jMSmk]^SM]M^l]ukUkK^HTK - PENANGName Zlt$3I$010$Designation S$0]$0Address 9acutesup1S40$ltg0amp$`THORN13lamp0 Z$[acutesup3microcedilsup3Samp03amp$g$$TelFax sup3middotordfmicromicromicroraquoraquoraquoacuteyensup3middotordfmicromicromicroraquoraquosup3acuteBusiness Sector Iamp$143$13ltyenH41$11k09131

Company kU]gk`^]jU^MkK^HTKName g4s$Designation S$0]$0Address 0]0$I4cedil3]Z$g$3 ordmacutesup3cedilsup3gamp03K131amp$^0k$TelFax sup3sup1ordfsup1middotordmsup1raquosup1raquoyensup3sup1ordfsup1middotordmsup1sup1acuteordmBusiness Sector l0$1-amp03

40 41

MICCI News

Kuala Lumpur

Kuala Lumpur

In light of the overwhelming success of 3acute13^3amp$Iamp$0$13on Goods and Services Tax Skl$]ltmicrosup3acutemiddot]UIIU$3]lt1$Export Academy organised the 2nd National Iamp$0$13amp$Skl$k-30microsup3acutemiddot33premises of MATRADE The conference themed

2nd National Conference On GST Implementation

Networking Evening At Carlsberg Brewery Malaysia

ldquoChallenges in the Implementation of GST in Malaysiardquo brought together 13amp13ampacutemicrosup3-0313-$31from various industries

The keynote address was 90ltK3ampk0[H$TDirector General of the jamplt]lt1$I413amp1j]I$34019$

speakers that included SM Thaneermalai Senior Executive Director of g01330amp41Iampamp-0103[40K-43ltK0133amp0ampj]Iu-Han Executive Director of g01330amp41Iampamp-01Taxation Services Sdn Bhd Stanley Wong Director of ksg0amp133Iamp$143$k$H[04H0IM`of OMNI2U Sdn Bhd Irene Yong Partner at Shearn Kamp0OtildeIamp$ZltIl0$03]u`H

U$1011K3ampk0[1343amp$3331compulsory for businesses whose taxable supplies amp0acutemicroamp$3113RM500000 to register by

the deadline on December paraacutemicrosup3acutemiddotT133331amp$313amp-ltj]Ithere are nearly 300000 potential registrants who are required to register for GST to avoid any legal action However as at September microsup3acutemiddot3401013below par

The conference highlighted a number of key areas of GST particularly on its challenges and implementation current developments its process and procedures 1ampUgrave301amp43amp$1$legal issues concerning the transition One certainty it was widely acknowledged that careful planning detailed preparation mass participation and an extensive taxpayer education programme are key aspects for a successful GST implementation in the country

]amp03$raquosup301and guests turned up amp0]UIIU1$3amp0$9$$3I010Brewery Malaysia in ^amp90microsup3acutemiddotlcasual get-together was graciously hosted by I010amp13ampall guests with an array of exquisite brews along with $--3$1-0Henrik Andersen

Managing Director of I010]lt103all guests with a toast that 0lt$30amp413]UIIUand the long established relationship between both organisations particularly citing on some of the key initiatives that the I019amp133and continues to represent amp$ampI010$businesses at large

Throughout the evening 90amp41-011-amp$1amp0lt]01amp]UIIUwere handed out as lucky draws such as two ]4$13lt1-01ltMunchy Food Industries k$H13ampecirc0hair dryer two table lamps and two solar lights by Philips Malaysia two RM50 vouchers for dining at the Sultani Restaurant lt[amp0$U-]Sdn Bhd and one voucher each for a scuba diving lesson and three personal training sessions by ]0113ecircl0$$ Sdn Bhd worth RM365

and RM350 respectively It was indeed an enjoyable and laid-back evening that set an ideal atmosphere for those in attendance to establish new business contacts and to catch up with old friends

]UIIU3$1311$130--0133amp$3ampI010Brewery Malaysia for their exceptional hospitality sponsors for their kind contributions and most certainly to all members and guests who enlightened us with their presence

Members News

MICCI NEWS

42 43

MICCI News

Lessons Learned From Cargo Hijack

An eight tonne truck carrying goods valuing half a million ringgit was hijacked by 6 assailants disguised as $amp013$31ampTHORN1301wielding machetes around $3amp$micropara]ltmicrosup3acutemiddotOne of the two drivers manning the truck was 4ampecirc$$amp30130amp0$Ugrave3lt30ampside while the other driver was made to drive the truck against his will The driver that escaped managed to hail down a taxi and lodged a report at a nearby police 133amp$3$acute $431ampthe incident

Fortunately with the assistance of the trucks Global Positioning System (GPS) the police managed to intercept the truck in 35 minutes and all assailants were apprehended in

Kuala Lumpur

Kuala Lumpur

policy to receive and deliver all containers without knowing its contents to reduce the risk of containers being a target In terms of 13ampamp03amp$3I413amp1and Police Westports does work together with both authorities on certain cases involving cigarettes contraband and cargo hijackings

The meeting provided an ideal avenue for the I03amp4$013$the daily processes at Westports while allowing for suggestions on security matters to be raised Westports agreed that such cooperation is vital in enhancing its operations and will look closely at 03013ampamp03amp$ecircamp031between both organisations

what was a nerve wrecking situation

That being said the entire incident was actually a staged cargo hijack however only to the knowledge of a handful of police ampTHORN1301$333involved representatives 0amp]UIIU1Zamp$3133amp$k13403ltIamp4$13ZkI`$3jampltMalaysian Police (Selangor contingent) The whole operation was sponsored ltlkI`H0l113ampStores (Malaysia) Sdn Bhd Metrod (Malaysia) Sdn Hk13$0amp13131(Malaysia) Sdn Bhd British American Tobacco and Securiforce Sdn Bhd

The exercise was aimed at improving security awareness among security managers and transporters

on modus operandi used by criminals as well as to measure the response from the police

The need for industry awareness on cargo 13$110133$statistics compiled from ]UIIU01lstatistics revealed that in microsup3acutemicroordmmiddot131100-amp03with losses amounting to $133j]microacuteamp$$microsup3acutemicroordmmicro1311with losses amounting to RM6 million were 0-amp03$microsup3acuteparak$13Z$40ltmicrosup3acutemiddotcedilsup313119been reported with losses estimated at RM62 million raising concern amongst manufacturers on how easily the information on movements of freight its content and value can be obtained

l-amp13amp03$3a number of strategies for implementation and enhancement in order to avoid and be better prepared in an instance of a hijack Making certain that employees are appropriately trained to follow all guidelines in such situations can make a major

ecirc0$13$3amp4313ampwhile technologies such as advanced GPS panic button door sensor and immobiliser can play a vital role in thwarting deceitful pickupsA few recommended guidelines that could -09$313$1$134bull Avoiding the use of

secondary roadsbull Traveling in convoys bull Stopping only at brightly

lit designated areas bull Routes and cargo

load should be kept 13110amp30parties

plusmn Iamp$41333amp3amp$study on all cargo movement

bull Maintain a list of emergency contact numbers

]UIIU13amp$3$43ampwork closely with all relevant authorities on educating businesses and the community on crime awareness and prevention particularly on cargo hijacking and warehouse break-ins The I03$1311$130appreciation to all parties that were involved in the planning and execution of the mock drill

Business Advocate

lI01Zamp$3133amp$k13403ltIamp4$13ZkI`had a recent meeting 33IM13439`THORN130amps13-amp031Malaysia Berhad Ruben Emir Gnanalingam The 3amp$ltZkI`I0$j$]33was intended to address issues and challenges concerning port security attend to the needs of ports

Jasco Meets Westports

]UIIUamp0$13amp0$1$g0$[44-40amp1341$on three key areas that contribute towards the ease of international trade $lt3lI0$3I03133amp`0$

gQGwQZNfrac34Zfrac34aeligi9frac349gZGifrac34GgiQwQB9iGfrac34Of Origin amp APEC Business Travel Card

$3gMIH41$11l09I0T$August and November respectively the two 1-01amp030$1were R Jeyasingam Senior Assistant Director I413ampj30amp

Kuala Lumpur

has more that 35 years of experience with the Royal ]lt1$I413amp1$3I0190ltamp$Senior Finance Manager Esther Tan

llI0$31311amplt114lt3]UIIUin Malaysia eases customs clearance by eliminating customs duties and import taxes when equipment and other merchandise are shipped overseas for trade shows and fairs Such items to name a few include computers clothing medical appliances photographic $4-$3$even racehorses to over 70 countries

`$313031331ampamp0$I`-0313-$31were provided with updates on the latest criteria applicable to manufacturers exporters and traders in determining the origin of goods The I`1amp134$341to certify the place of

growth production or manufacture of goods $-amp03$3amp1-1313countries where the consignee for customs clearance requests it

13lt3gMIH41$11l09I0HlI340$out to be a keen interest among participants who were not entirely aware of its procedures while some on its existence U$140lt3HlIallows business people with a short-term entry 3ampacutefrac14-0313-3$economies without separately applying for a visa and gain access to fast-track entry and exit lanes at major airports

l0$1-0amp93ampbe very fruitful as there were active engagement from participants during 3iOtilde111amp$1]UIIUwelcomes any enquiry 3amp1313Ouml131313amp with reference to the above areas

gQGwQZNfrac34QZfrac34k9X9frac34kYekg

gQGwQZNfrac34QZfrac34(Gg9W

users and to build on the existing relationships between both organisations

The delegation was greeted with an overview amp$s13-amp031ltrlt[40TampIamp0-amp03Regulatory amp Marketing followed by a brief on the security measures in place at the port by Gregory Jarret Head of

Port Police One of the main concerns highlighted was that due to frequent movement of drivers from one company to another Westports has to issue a new pass each time causing THORN13431$3013$090$3133amp$1amp$3security measures in place $134ordfbull Three days induction

for port police that

include physical and communications training

bull Routine physical checks on all vehicles in and out the port

plusmn -IIlr13amp90throughout the port

bull Tracking entry and exit of drivers using the E-gate pass

bull Implementation of Smart card security at berth areas

Furthermore Wesports THORN0333130

44 45

MICCI News

MICCI meets with the Belgian Chambers of Commerce and Industry

General Committee luncheon with Dato Yasmin Mahmood CEO of MDeC

Kuala Lumpur

Business Advocate

]UIIU$13ampamp03amp$with the Judiciary --amp$3$3Iamp11amp$ZI13ampk0Iamp$Ian Birss Justice High Iamp403ampM$$Otildes1I$130ltamp0tea-talk session themed ldquoAdjudicating Issues in Intellectual Property Casesrdquo $^amp90microsup3acutemiddot3amp3ampacuteacutesup314-0amp0$111amp$court judges attended the evening which was moderated by the Hon Dr Badariah binti Sahamid Z4Iamp403amp--

The session included dynamic deliberations that incorporated law cases in England and Wales on patent trademark and copyright infringement calculation of damages judicial case management collective copyright management electronic evidence and unfair 13amp-33amp$k0Iamp$1amp

Adjudicating Issues In Intellectual Property Cases

shared his expertise on the role of intellectual property (IP) protection best practices in judicial case management and the role of inter-agency cooperation There was a general consensus that the lack of judges attuned to legal and commercial issues surrounding IP rights may lead to decisions that are unfavourable to the owner of the rights

The same evening a dinner was hosted by wU0OtildeIamp3the Majestic Hotel to 13ampk0Iamp$19133amp]lt1k0Iamp$was greeted by the Right Honourable President amp3Iamp403amp--Malaysia Tan Sri Dato k0]j41$k0ecircand a close group of eminent judges During the dinner

k0Iamp$10$exchanged experiences about the United [$amp4130lt1lt13THORN0$that it was constantly modifying and looking at ways to raise its level of performance including the quality of judgments delivered attracting talented candidates to serve on the bench and continuously training and educating their judges

Prior to being made i4$1Iamp4$1$microsup3sup3raquok0Iamp$$1career specialising in IP cases and was a Treasury Barrister handling cases on behalf of the government among his amp30amp0U$microsup3acutesup3was appointed a Specialist I01343Z411$3amp3g3$31Iamp4$3ltIamp403Throughout his career k0Iamp$110

share of controversial cases including the lawsuit 0amp43ltIk$]I3amp$ordfsharers Temple Island vs New English Teas a case where a photograph ampamp$amp$41130amp11$Westminster Bridge was amp4$14THORN13$3lt10to another photograph of the subject to constitute copyright infringement and not to mention the highly publicised Apple vs Samsung case that he ruled in favour of Samsung which was 4-lt3Iamp403 of Appeal

k0Iamp$-011his overwhelm on the hospitality received on his visit to Malaysia and congratulated the Malaysian Judiciary for 30amp$ordfamp$ecircamp03$judicial trainings

Kuala Lumpur

46 47

MICCI News

Sabah

MICCI Meets His Excellency Vladimir Lopato-Zagorsky Ambassador of the Embassy Mfrac34iPGfrac34GekAXQBfrac34Mfrac34GX9gkhfrac34ifrac34Indonesia and Malaysia

Budget Forum by Ernst amp Young

Sabah

speech adding that the year has seen many challenges and opportunities that have impacted the economy Businesses are still adjusting to the implementation of minimum wage while the introduction of GST $-0microsup3acute 13$11businesses training their people and setting up their accounting systems to accommodate for this new taxation system Under all these challenging conditions the State has seen a fair degree of new investments mainly due to the abundance of natural resources coupled with stable political and

economic situation ldquoWe foresee greater investments in downstream activities in such sectors as agriculture aquaculture tourism and oil and gas We are sure that the State Samp90$$31$913amp0friendly and hand-holding policies are helping in the implementation of these investmentsrdquo Datuk Arulpragasam commended 3Samp90$$3amp$31ecircamp03to develop the infrastructure in the State particularly amp$13amp-3$middotacute$amp0and connecting roads throughout the State while 4030amp133$j]paraacuteamp$amp03ampltamp90

projects due to commence 33$ampmicrosup3acutemiddotHe further highlighted on a few areas concerning businesses in the State namely the liberalisation amp3Iamp3gamp13ltbetween Peninsular and Sabah deferment of the revision of the minimum

wage and for the State to look into tapping more reliable source of power such as natural gas The luncheon provided an excellent stage for business people to convene network and exchange ideas on the developments in the State

Business Advocate

]UIIUg0130331acutesup3micro$$$9010ltluncheon in September microsup3acutemiddot33U-$Hotel Ipoh A total of 200 members and guests 33$3Ugrave30$ampamp$which was made even more memorable with the presence of distinguished keynote speaker former Minister of International Trade amp Industry Tan Sri j

The Guest of Honour State Exco YB Dato Dr Mah Hang Soon represented $903IMinisters speech in which 13333amp03acute13ampmicrosup3acutemiddot3k33managed to bring in a total ampj]raquomiddotsup3amp$amp03amp$913$311-1313ltin the manufacturing sector Additionally as part of its long term plans the State will be constructing the Southern Perak Development Region which would be modeled along the Iskandar Malaysia Development Region With the proposed 13amp$1304133amp$amp3paraacutesup1s13Iamp13M-011ltfrom Banting to Taiping there would be further economic growth in the aforementioned Southern

MICCI Perak Annual Luncheon

Perak Development Region Moreover the State had recently formed the Menteri Besar Incorporated whose primary responsibility was to spearhead Peraks progress under the Perak Amanjaya Transformation Plan With these initiatives in place Perakians would be able to enjoy better infrastructure and amenities

]UIIUg00$13I0$K3ampkHampamp$in his address emphasised the urgent need to make 9m$1331in industrial estates and business precincts of Ipoh Manjung and TaipingHe further reiterated the importance of having more 310ampU-amp3amp$3amp

international destinations to increase trade and tourism

Before long Tan Sri j3ampamp313captivating her audience with her invigorating 1-13kTHORN033in order for businesses to prosper there was a need to institute pro-business policies citing the Ali Baba IPO an e-commerce company as an example to follow suit With Malaysia moving towards 01$r1amp$microsup3microsup33was imperative that global benchmarks and standards are set Furthermore Tan Sri commented that the present generation Y amp Z workforce dictates higher expectations given their

keen interest and routine to technological resources She added that competitiveness was pivotal for businesses and the country as both internal factors such as entrepreneurship capabilities business strategies people management and keeping abreast with the market and external factors such as the need for the public sector to periodically review its existing rules and procedures for relevancy and obsoleteness are contributing factors at work

Iamp$134$l$k040amp0the revival of the Malaysia Incorporated concept and philosophy to serve as the modus operandi to keep up the pace with liberalisation

Perak

]UIIUk033amp3ampmiddotmicrosup301and guests to its annual 4$13amp$$4413microsup3acutemiddot3the The Magellan Sutera [amp3[$4klevent was attended by the Honorable Datuk Raymond l$K-43ltI]$130of Sabah representing the I]$130ampkuH

MICCI Sabah Annual Luncheon

Datuk Ir Edward Yong ]ltamp0amp[amp3[$4I3lt$uHK34]1Manjun Minister of lamp401I4340$Environment Sabah ]UIIUk0$13I0$H0S$Datuk Arulpragasam welcomed all present in his

48 49

MICCI News

Sunset Cruise By Simpson Marine Sdn Bhd

Members and guests of ]UIIUg$$0amp13by Simpson Marine Sdn Bhd to a sunset cruise from Straits Quay Marina to the 013g$$H0amp$amp0

their luxury yacht the Four Ramp01$^amp90microsup3acutemiddot

As the tide was low that day the Four Flowers had to anchor out at sea near

the Straits Quay Marina Guests were transported to the yacht on Eastern Otilde`0$313033lt]03$0they were then welcomed with cocktails and light refreshments before cruising by the scenic shores of the islandThroughout the exhilarating journey that lasted close to two hours Simon Theseira Senior Broker for Simpson Marine Malaysia and

his team entertained the guests with a tour of the yacht while elaborating on the services provided by Simpson Marine

M131$acutefrac14raquomiddot$Tamp$[amp$$1303$3130th anniversary this year Simpson Marine provides a wide range of yacht services throughout Asia and is the exclusive dealer amp0$ltamp3amp01leading yacht brands in 30amp$3ampTHORN131$Tamp$[amp$I$l$Thailand Indonesia Singapore and Malaysia

Convergence ndash Penangrsquos Future

]UIIUg$$31annual luncheon dialogue 33I]$130ampg$$uHS4$M$$k-30microsup3acutemiddotlIamp$90$13g$$1R43403luncheon was attended by 13amp13ampacutemicrosup301$guests at the Trader Hotel

U$10113IMinister brought to light on how convergence has and will continue to propel Penang to greater

heights The convergence of manufacturing and services sectors talent and infrastructure were among some of the main areas raised

Today many internationally acclaimed manufacturers have located and set-up their services or RampD hubs in Penang to complement their manufacturing arm This insulates the local economy from cyclical impacts and provides

Penang

Penang

3k33113amp$amplt3additional resilience

g$$19013ltamp134340and heritage augmented lt31m^MkI`samp0Heritage status provides an exceptional backdrop to the convergence of creative talents that has resulted in the rapid development of the services sector Shared Services and Outsourcing (SSO) Business Processing Outsourcing (BPO) and [$ampg0amp1311$[g`13amp-$19now set-up base in Penang providing employment opportunities to over 3000 local people Furthermore the State Government has invested in a RM33 billion Business Process Outsourcing and Information Technology Outsourcing (BPO-ITO) 4$Hlt$-13ampensure continuous growth in this sector that will lead to high-paying and knowledge intensive jobs for tens of thousands

Penang has been consistently rated one of the top ten most livable cities in Asia a testimony to the direct convergence ampamp3g$$11ampUgrave3and hard infrastructure which is continually being improved As businesses talents and industries converge to Penang due to its superior livability factors it will elevate the State to a regional business hub encompassing trade from the Indonesia-Malaysia-Thailand Growth Triangle (IMT-GT) region

l1304amp3I]$13011-131to build self-reliance amongst Penangites and to dissuade them from the dependency syndrome especially on resources and money politics The State Government is committed to providing the best environment for businesses to thrive

Business Advocate

Sabah

lraquo3kU$30$3amp$M-ampkUMmicrosup3acutemiddot10ampacutefrac14ordfmicroacutek-30microsup3acutemiddotat the Sutera Harbour Resort 330133$3amp3ampmicrocedilordmsup1raquovisitors As reported by the kUMmicrosup3acutemiddot`THORN1343amp0Ernst amp Young from 33amp3913amp01microparamicromiddotacutecomprised of Malaysian visitors while 2527 were foreign visitors

A total of 22 countries participated in the expo $ltk$-amp0[amp0Brunei Darussalam Indonesia Taiwan Thailand r3$kamp43013Philippines Australia S$M134amp0I$k30$gamp$Slovakia Germany Zambia m$3[$ampm$3States of America and Japan

SIE 2014 And SIBLT 2014The expo was jointly ampTHORN133lt3K-43ltI]$130ampk$Minister of Infrastructure YB Tan Sri Panglima Joseph g0$[3$$$3I]$130amp^amp030$Territory Australia The Right Honourable Adam Giles

The Sabah International Expo (SIE) is Sabahs premier business fair and a State Government sanctioned trade exposition It is held $$lt$[amp3[$4I3ltkl9$3capitalises on Sabah being the regional hub for the BIMP-EAGA region a grouping of sub-regional economic cooperative amp$13amp90$amp03$acutesup1amp$13

population of more than sup1acuteraquoamp$-amp-

In conjunction with the M-ampamp03$middotraquosup3delegates attended the Sabah International Business 4$13amp$lkUHlmicrosup3acutemiddotamp$acuteraquok-30microsup3acutemiddotl33403Right Honourable Adam S1I]$130of Northern Territory Australia who addressed the challenges facing the Northern Territory and

3Samp90$$31ecircamp03$enhancing Asian relations $30amp$$ul1TjDirector Alvin Goh who -01$3amp$ul114131311stories

SIE has seen 230000 visitors thus far since its inception in the year 2000 It has grown $3amp$9$33301331the close public-private partnership in the State as both parties work together to promote progress prosperity and development

]UIIUZampamp0$collaboration with Tenaga Nasional Berhad (TNB) and SAJ Holdings Sdn Bhd organised a half-day 0$3$3use of energy and water in the State

Held in September at the DoubleTree by Hilton Hotel Johor the

iQXQiQGhfrac34gQGwQZNfrac34sfrac34frac34aeligZDfrac34+aelig

Johor

0$133$ltparticipants and featured two speakers Tuan Haji [0$Ij1Senior Manager of Green Technology TNB and Mohd Zin Othman General Manager of Operations SAJ who respectively presented on sup1GZGq9AXGfrac34ZGgNsfrac34QZfrac34Malaysiardquo and ldquoWater is Precious Do We Have

Enoughrdquo

l013-01$33amp$touched on the various forms of energy used for supply in the State such as biogas biomass and solar with the exception of hydroelectricity The second presentation focused on the latest technologies used 3amp$1403k33130

01091014THORN13$3given the growing demand and expanding population 133paraacuteK130microsup3acuteparastood at 35 million people In addition an interesting fact that came to light 13middotmiddot303$3plants and 23000km of pipes transporting water throughout the State

16th Annual SME Exhibition Suntec City Singapore 2014

Johor

50 51

REGIONAL FOCUS East Coast

Business Advocate

East Coast

MICCI East Coast Meeting and New Members Induction

Labuan IBFC Masterclass]UIIUg$$in collaboration 34$UHRIIncorporated Sdn Bhd organised a half-day 1$0$`133amp0microsup3acutemiddotat the Eastern amp Oriental Hotel Penang Titled sup1qfrac34ifrac34hGfrac34wMhPgGfrac34Solutions to Structure Both Your Business amp Personal Wealthrdquo the seminar featured Zecirc0U1K0133amp01amp$Otildek-13g0amp1331amp4$UHRIU$13amp9$amp909amp4$UHRI1-0amp41331$

1amp43amp$11-1313ltamp$34$30amp0amp$1amp0ampTHORN1311-133exemptions and mid-shore jurisdictions to name a few

Haji Mohd Rasheed [$$]ampU01k$amp0Iamp4$1OtildeTWealth Management Otilde13ltg$$$ampOtilde11amp13313$presented on ldquoPrivate Wealth Management via Labuan IBFCrdquo which covered the intricacies and importance of private wealth management 41$34$l0413

Penang

H1$[44-404$UHRIU$13amp0-amp03Sdn Bhd is a leading 41$11$$$1313$30$1g1313that provides investors an ideal balance of 113$4303lt$certainty in a middle

shore jurisdictionAttended by close to 50 participants the seminar not only provided valuable insights on how to 0ampamp$141$1143also on how to manage personal wealth

Penang

Networking Evening hosted by Jyske Bank

52 53

Ng Lee Penn is the General Manager for Health Safety Environment Quality and Utilities Operations for BASF Petronas Chemical Sdn Bhd Lee Penn has 15 years of working experience in EHS quality management operational planning and strategic marketing Prior to joining aelig+frac34(aelig+frac34Chemicals she was iPGfrac34GNQZ9Xfrac34G9Dfrac34Mfrac34Distribution Safety and Emergency GheZhGfrac34QZfrac34aelig+brvbarhfrac34Competence Centre for Environment Health and Safety (EHS) amp Security in aelig+frac34aelighQ9frac34(9BQwQBiexclfrac34

Regional Focus

3 How has the importance of $90amp$$3

protection changed 3$3I131sector through the years

lI1311133amp0understands the challenges ndash and could even say recognised the uphill journey to be had with regards to environmental protection before most of the other industries even saw environmental protection as a challenge The chemicals industry has progressively incorporate environmental policies in production the safe and responsible distribution of chemicals and how business is conducted which supports the environmental sustainability agenda This commitment can be seen in the establishment ampj1-amp$1I0worldwide sustainable environment code

subscribed to by chemical companies

However we all see and recognise growing and constantly evolving needs from stakeholders Those that the chemicals industry companies have had to respond to very 413lt$134ordf13amp-$133amp

$90amp$$31yenregulations

- Shareholders expectations for good returns on a sustainable investment

ordfI413amp0-1333amp$1for better products and products that reduce carbon footprint

ordfI9kamp133lt-1333amp$1$4$civil responsibility amid global challenges

- Media expectations on fast and accurate reporting Done right this elicits trust

In conclusion the chemicals sector in general and BASF gMlj`^kI131

1-1313lt$long-term view with regards to environmental protection and satisfying dramatically rising energy demands We contribute to meeting 1amp133lt1$1amp0sustainably and thus help master some of the amp01lt13$1Ultimately this generates business sustainability opportunities for us as well

4 What are 3amp$ordf30 $31amp

$13$13ampordf0$lt$13amp$1093amp$$3391$amp1into the company -amp1amp-lt

We believe that principles regarding environmental protection needs to be deeply embedded to ensure sustainability of our company and valued

MICCI Chats With Ng Lee Pennfrac34gfrac34G9XiPfrac34aelig+frac34(aelig+

ndash internal audits are a big part of our daily working lives We conduct regular internal audits on process safety occupational health and safety and environmental protection This is to ensure that our systems and procedures adhere to the highest standards

Furthermore we ensure these high standards of environmental protection extend to and are complied with by the contractors and suppliers we work with In addition to economic criteria our core suppliers are selected on the basis of environmental protection labour and social standards We even recently awarded 1313amp$30133amp0yen10913provider awards The winners were chosen with environmental performance as one of the main criteria

While I oversee the environmental sustainability of BASF gMlj`^kI131operations it must be said that environmental sustainability is driven at every level and by every employee of the company

2 Why do you see $90amp$$3 protection as a

$13110lt943313amp-$11amp4embrace

Environmental protection IS indeed a necessary value for companies Being environmentally responsible makes good business sense as it ensures our continuing 1amp1313$13ampamp-03within the community

We are also coming up against the very real threat of increasing scarcity of natural resources There are already seven billion people living on our planet and this number keeps growing with a projected nine billion people by the year 2050 And all these people will of course want to improve their quality of life This will require more nutrition more energy more housing and more of many other things to satisfy their needs

This means that it is critical that we act $ampIamp-$113$amptheir part in protecting the environment to help address this challenge Development is sustainable when it ldquomeets the needs of the present without comprising the ability of future generations to meet their own needsrdquo For a company this $13amp$303balance between driving business and protecting the environment

1 1S$0 Manager for T3

Safety Environment i43lt$m331Operations you oversee the $90amp$$31413$3ltampHkRgMlj`^kI131operation What are 1amp$90amp$$3initiatives in which ltamp49-ltamp00amp

The company sets high standards in the area of environmental 01-amp$13lt0133$the commitment of both shareholders in creating value and striving for performance that does not merely comply with 043amp$143ecirc1339lt$THORN13$3lt$1and reduces our possible environmental impact This commitment can 1$$313amp-$lt1active participation in j1-amp$1I0worldwide sustainable environment code subscribed to by chemical companies

We have a responsibility to take care of our planet and preserve its beauty resources and strength for future generations It is a

great privilege to be part of the team here at BASF gMlj`^kI1313amprealise these goals

Systems and structures 0amp0$13amp0133how serious the company is about environmental protection and ultimately sustainable development This message is deeply ingrained into the company whereby I-amp$$k413$Developmentrdquo is embedded as one of the 13amp-$lt1k30313Pillars

We carry out various initiatives and campaigns with both our employees and the local community that encourage employees contractors and business partners on a regular basis to reinforce the sustainable development message This include collaborations with the other chemical companies based in the surrounding area for the annual Balok River Adoption Programme (BRAP) and with the Malaysian Nature Society of Pahang for regular environmental activities This year we cleaned and improved the turtle hatchery area at Teluk Mak Nik Terengganu and released turtle hatchlings back to the sea

U31$3413amp43turtles beach cleanings and tree plantings though

Business Advocate

54 55

Regional FocusBusiness Advocate

business partners We engage a long-term view on this and believe 33I130lt1$$0amp0ecirc1339environmental protection By instilling the principles values and goals right into the 13amp-$lt1-amp1amp-ltampI130ltK091Sustainabilityrdquo we ensure that this common vision and goal is considered in all we do

In the long-term this is seen in how sustainability drives upcoming investments and it ensures energy THORN13$3313$ampamp1$environment friendly 1$13amp$$ltimpact in operations is incorporated right from the beginning

5 How has the Verbund concept shaped

3$90amp$$3-amp1amp-ltampHkRgMlj`^kI131

lr04$13amp$13-31a BASF-centric one and it means ldquointegratedrdquo or ldquoconnectedrdquo In BASF everything is connected HkR1sup1r04$sites these sites create amp$amp3amp13THORN13$3production systems by means of smart interlinking The by-product of one plant is used as the starting material for another So there is almost no waste l1133r04$concept is about

BASF PETRONAS I131amp-331-0$13-$3[4$3$13$3r04$

principle is a major part of 313amp-$lt11413$development story We connect our production our technologies our customers our business partners and also our employees in order to make the most of our resources develop innovative solutions and create value from what might otherwise have been wasted

We do not just produce chemicals - we create chemistry for a sustainable future This philosophy is deeply 0ampamp3$313amp-$lt1belief For us this is an ongoing journey and we need all employees to live up to this and make contributions towards sustainable development

6 l4ltintegrated site in Gebeng

Kuantan is one of 33amp$1amp3013r04$13$31g1313region (outside of China) How do you 31-1333$90amp$$3amp43ampampamp1313company operations in the East Coast region amp]lt1

Having the site here encourages more investments and attracts other investors in setting up here in Gebeng While these investments propel Gebeng as one amp]lt111313production powerhouses this also brings challenges in minimising environmental impact Strong cooperation

and support from the Department of Environment and their ampTHORN13011$$ecirc0$3010amp$14$THORN13$31$minimising waste and emissions to proper facilities layout

On a more social side cooperation with NGOs has to be further strengthened and open communications with the local community is needed

7 s3amp standards have been adopted

lt]lt1$13amp-$13amp043$90amp$$3protection practices

Malaysian companies are governed by the standards outlined by the Malaysian Department of Environment There are many standards which are based on approved international European and USA standards such as international convention in all areas of concerning environmental protection from waste water discharge standards air emission standards to Waste handling and disposal European yenmk13$010

applied for Risk Based Approach in evaluating environmental impact while US EPA standards are the guidelines for soil and ground water contamination analysis

Malaysia also has strict 041amp$ordf$-$$$$

amp$$amp0$41301and their development

- Environmental impact studies

- Environment Management programs

- Response to environmental emergencies

The establishment of international chemical companies in the area also means that the highest global corporate standards are applied by the operators At BASF gMlj`^kI131we strongly adhere to strict corporate BASF environmental protection standards that place heavy emphasis in controlling emissions at the source data traceability of waste that is generated and review on a continuous basis on reduction and amp-33amp$-amp3$3We also publish an annual r04$130-amp0313details our environmental commitment and performance

5756

Lifestyle

Words And Images By Sanjitpaal Singh

ordf31-13ampwords and its one that portray the colossal magnitude for every living being on this planet On every step through the forest life is apparent regardless of time and age proving to be an admirable trait of complex creatures and plant-life alike

This wondrous ecosystem generates and regenerates naturally in an endless cycle to produce provide for its inhabitants and to endlessly survive Each from the ever so minute to enormous trees standing tall amongst its peers - life here sustains from only natural elements of earth water and the sun

From rolling mistsbeneath the hills at dawn to starry night skies this is a yearning through every hearts desire for the serenity of life away from the city Through photography we immortalise these emotions for all to view and take pleasure in These images most frequently end up as a feature in our homes from the wondrous plateau that gleams inspiration

What would a -amp3amp0-0$ordfI03$1yen

lenses- Storage media

(compatible to camera)- Tripod for stabilityordfIamp31kamp1amp$

garments hat

- Water amp Trail mix Photography has grown from a tool for visual reference art form a leisure activity a social medium for visual expressions becoming todays most trended lifestyle

In the next issue we will provide examples with techniques to photograph various aspects that can be found in nature together with some safety notes while in the wild

Sanjitpaal Singh is a multi international award winning photographer actively involved in various nature and wildlife and photography related activities Sponsored by various international top named photography brands he actively explores forests to MkXwQXfrac34PQhfrac349heQg9iQZfrac34ifrac34hPqfrac34the beauty of the Malaysian natural heritage to the world

Business Advocate

6160

Business Advocate

Living GreenBuilding for a growing population and preserving the environment is a dichotomy perhaps as old as the dawn of industry Accommodating the 6 billion people on this planet is a 90lt13amp13ltecirc0for mother earth

In recent times the property industry has been demonstrating realisation of 3113amp13ordfecirc133and concepts like sustainable development and green building are 13amp$ampecirc31of the concrete jungles around the world

Relatively few buildings in the Klang Valley provide a good benchmark for sustainable living My personal favorite in the KLCC area is The Troika It combines design and technology to create an aesthetically pleasing structure that interacts organically with its surroundings and 1$0ltTHORN13$3The beton brut architecture boldly reveals concrete in its raw splendor As a result hardly any paint is used on the building

All the windows use low-emissivity glass which increases

Ikhram is an award-winning

investment property advisor

and property analyst with a

focus on residential properties

in the KLCC area and niche

property products in Australia

Gfrac34qgQiGhfrac34egXQwQB9XXsfrac349Akifrac34iPGfrac34local property market at his

AXNfrac34QpQZN+e9BGiexclBYiexclYsfrac34 9ZDfrac34P9hfrac34AGGZfrac34MG9ikgGDfrac34QZfrac34 PGfrac34DNGfrac34+frac349ZDfrac34p9gQkhfrac34iPGgfrac34ekAXQB9iQZhiexcl

By Nikki Huet

For more infromation contact

nikkihuetgmailcom

thermal insulation The use of inverter air-conditioning systems in all the apartments further enhances 3$0ltTHORN13$13ltof the building

My personal favorite is the green lung that is the heart of The Troika It is a large courtyard

with impeccably pruned foliage almost like something Giorgio Armani would have done were he a landscaper This very green garden is central to the entire complex It is literally a breath of fresh air

Who says being green cannot be stylish

QZQZNfrac34aeligifrac3449h9AQfrac34QhigWasabi Bistro at the Mandarin Oriental Hotel [44-40ampecirc01exquisite authentic Japanese cuisine in an elegant private setting An open dining area the sushi bar and private booths ampecirc0$0113amp13of seating Meetings and gatherings can be hosted in the private dining area available On the weekends Wasabi Bistro is also popular with families There are plenty of choices for everyone on the menu

About a quarter of Japanese popular recipes use seaweed to boost 9amp40U31013$

iodine - vital for a healthy thyroid - copper calcium iron and magnesium The Seaweed Salad at Wasabi Bistro is a mix of fresh seaweeds that beautifully complement each other ndash it is a must try Order the Agedashi Tofu or the Tofu and Seaweed Salad to start your mealRice a staple in the Asian

diet is a good source of protein whereas the omega-3 fatty acids in 10$3amp03protection and improved blood circulation Donrsquot 43ltltamp4$yourself thoroughly enjoying the delightful Rainbow Roll or the rich and divine Kumirsquos No 1 The wasabi freshly

made and served with sushi cleanses the palate Wasabi in general is said to have compounds in it that can help prevent tooth decay Wasabi has also been found to aid cancer prevention and prevent blood clots if consumed regularly As with everything good moderation is key

HOLYHULQJVROXWLRQV

QWHJUDWHGORJLVWLFVVROXWLRQV9HUWLFDO0DUNHWV9HUWLFDO0DUNHWV

QWHJUDWHGORJLVWLFVVROXWLRQVIRUWKHODUJHVWVHFWRUV

6FKHQNHU SURYLGHV FRPSOH[ WUDQVSRUW DQG 6FKHQNHU SURYLGHV FRPSOH[ WUDQVSRUW DQGORJLVWLFV VHUYLFHV IURP D VLQJOH VRXUFH LWKORFDOL]HG NQRZKRZ DQG ZRUOGZLGH H[SHULHQFH 6FKHQNHU XQLWHV DOO WKH WUDQVSRUW PRGHV XQGHU RQHURRI H RIIHU RX XQLTXH LQWHJUDWHG ORJLVWLFV VROXWLRQVsup2 RQ WKH URDG DW VHD LQ WKH DLU DQG LQ FRQWUDFWORJLVWLFV IURP D VLQJOH VRXUFHORJLVWLFV IURP D VLQJOH VRXUFH

6FKHQNHURJLVWLFV0DODVLD6GQKGZZZGEVFKHQNHUFRPP

Q12015 B

usiness amp Environm

ent

T

he P

remier A

dvocate for the B

usiness C

omm

unity

54

Contents

PUBLISHER Sandeep Juneja Holdings Sdn Bhd Suite C-07-09 Plaza Montrsquo Kiara No2 Jln Kiara Montrsquo Kiara 50480 Kuala Lumpur MalaysiaT +603 6201 9766 F +603 6201 9767

W wwwsandeepjunejacom CREATIVE Sandeep Juneja Agency EDITORIAL stewart j forbes sandeep juneja jude liew rishab kumar PRINTER Firefish Resources Sdn Bhd (950343-M) No 8 Jalan Tembaga SD 52F Bandar Sri Damasara 52200 Kuala Lumpur T +603 6277 4089 F +603 6277 2090 W firefishresourcesgmailcom

It aims to promote protect and advance free enterprise and in particular the interests of the international investment community Being the oldest private sector business organisation in Malaysia it maintains a constant evaluation of the business climate and enjoys an excellent dialogue status with the government DISCLAIMER All opinions and views expressed in this publication do not necessarily reflect the views of MICCI The publisher shall not be held liable for any error or inaccuracy No parts of this publication may be reproduced in any form without the publisherrsquos permission

MICCI is an organisation representing the majority of international corporations currently in Malaysia

CONTACT Malaysian International I0ampIamp013$U$4130lt]UIIU

IordfraquoordfraquoHamp13Ig]amp$3[0microZ$[0]amp$3[0cedilsup3middotraquosup3[44-40

TAgravesup1sup3parasup1microsup3acuteordmordmsup3raquoFAgravesup1sup3parasup1microsup3acuteordmordmsup3cedil

PRESIDENTS Message 03Simon Whitelaw

IT]HMjChatter 06Stewart JForbes

I`rMjStory 08g0]$1301T113410microsup3acutemiddotyenmicrosup3acutecedil

]UIIUFeatures 11-33lI$$j3amp$1-H3$ Business And The Environment 11

Respecting The Environment In An Urban Development Plan 14

Towards A More Sustainable Dairy Industry 17

Is Sustainability In Businesses A Myth Z413R`0kamp3$Iamp0-amp031 I$1334lt139 20

Iamp0-amp03M$90amp$$3j1-amp$13lt On The Rise 24

Why Business Must Adopt The New U1ampacutemiddotsup3sup3acutemicrosup3acutecedil 27

M$90amp$$30$11I$l0amp4 Awareness And Action 30

^3amp$gamp131I$$lk13amp- Of Environmental Regulation 32

IM` g0amp 34-35U$Iamp$9013amp$s3lg01$3 Of The Malaysian Nature Society 34

MEMBERS News 36-39]UIIUs13amp1U31^]01 parasup1

]UIIU News 40-50

Regional Focus 51-54]UIIUI31s3^g$$ GM For Health BASF PETRONAS 52

13lt 57-58Words And Images By Sanjitpaal Singh 57

Dining At Wasabi Bistro 58

9$S0$ cedilraquo

6 7

1413$3ltU$microsup3acutecedilThe Malaysian Nature kamp133lt]lt11longest established domestic environmental organisation will celebrate 75 years supporting the environment in this country

It is up to these parties along with the business sector to maintain an open door approach to discussing issues of mutual interest within the environmental 0amp0$3amp$cooperative areas for 3$3ampconfrontational approach to any issue small or large will only delay or derail consensus and nobody wins

M$90amp$$3Engagement is not a 0amp1431amp$area where a genuine win-win is possible hellip if we but try

Nevertheless it is also true that companies have a responsibility to their shareholders and stakeholders to provide a return on their investments without which they would be unable to secure additional capital for business growth and sustainability

So can these two apparently opposite -amp13amp$1013amp$13

The short answer is yes 1341-0amp33ltdoes not have to be at the expense of the environment In fact environmental consciousness and regard for sustainability is a prerequisite for ensuring the ongoing availability

of many materials and resources necessary for industry

Similarly the environmental community has to

recognise that much of the funding they rely

on emanates from 3-0amp31

Chamber Chatter

This is of course an amp901-133amp$and there are many companies large and small who demonstrate active support for climate change action environmental sustainability and education energy THORN13$13lt0413130amp$emissions and a host of other activities with good environmental governance in mind Many Malaysian companies participate in the bi-annual Prime ]$1301T11341Award (PMHA) which recognises excellence in environmental management and where ]UIIU1amp$amp3amp40organising associations

generated by the private sector

But on both fronts it is necessary for dialog to take place so that business understands the critical environmental issues and where action can actually contribute to sustaining their businesses and the environmental community can focus on areas that are important but do not simply put companies out of business

]UIIU1]lt11longest established trade association is very conscious of the merits of both communities environmental and business and seeks to maintain rapport with both sides and encourage an ongoing transparent relationship of mutual respect and positive engagement

Here in Malaysia we have a rich environmental heritage and one that is worth preserving A number of environmental agencies both foreign and domestic exist to support the cause of environmental good governance and

Environmental Engagement

Stewart J ForbesExecutive DirectorMICCI

frac34 yenPGfrac34AkhQZGhhfrac34BYYkZQisfrac34Qhfrac34wiGZfrac34B9iGNgQhGDfrac349hfrac34ZXsfrac34P9pQZNfrac34QZiGgGhifrac34QZfrac34egwQihfrac349ZDfrac349ZsiPQZNfrac34iP9ifrac34Y9sfrac34eiGZiQ9XXsfrac34gGDkBGfrac34egwQihfrac349ZDfrac34frac34Qhfrac34NQpGZfrac34XQiiXGfrac349iiGZiQZfrac34gfrac34may even be actively opposed

Business Advocate

8 9

Cover Story

time employees exceeding 75 or with annual sales turnover exceeding RM20 million

2 SMEsa Manufacturing

(including Agro - Based) amp Manufacturing Related Services

Iamp-$134time employees NOT exceeding 200 or with annual sales turnover NOT exceeding RM50 million

b Service Sector $134$UIl

Iamp-$134time employees NOT exceeding 75 or with annual sales turnover NOT exceeding RM20 million

How the Award Assessment Is Carried Out

For the successful implementation of the Award it is important for assessment procedures to be simple clear THORN13$3$01339of current trends in environmental management practices

The assessment is carried out in 3amp131

Stage I Submission of a written questionnaire by the participating company The responses are evaluated against a

set of criteria drawn up by 3l13$13Iamp33

The Questionnaire requires the company to provide information amp$Ugrave3$0ampareas based on key principles issued by the U$30$3amp$I0ampIamp013UII1H41$11I030amp0Sustainable Development llt$134

ldquoMALAYSIAN companies must step up their game in adopting sustainable business

practices Businesses are shooting themselves in the foot if things donrsquot change rdquo

Tan Sri Mustafa MansurOrganising I0$g]T

Stage II Site visit to verify k3acute1411amp$$313amp-$lt1$90amp$$3performance and commitment

Participants short-listed for Stage II are required to provide additional facility information if necessary (eg site layout history and etc) for the site visit A team of not less than two members will assess each site and the duration of each site visit would not exceed two days

Launch of the PMHA microsup3acutemiddotyenmicrosup3acutecedilIlt13OtildeNation-Wide Roadshow

The Award recently 13amp$1331acuteacute313lt13signifying the 20th year 1$1331$13-3amp$$acutefrac14frac14sup1$14$13ltK3ampSri Dr James Dawos Mamit Deputy Minister of Natural Resources and Environment amp$middotk-30microsup3acutemiddot

Following the launch nation-wide roadshows 0amp0$1$[$rltg$$Zampamp0H04U-amp[4$3$[amp3

[$4$[413$to reach out to more companies and industries

M$90amp$$3Zamp40$10

In recognition of the fundamental role of the media in sustainable development the PMHA inaugurated the Environmental Journalism Award in its microsup3acutemicroyenmicrosup3acutepara13lt133lStar taking the honours This Award is presented to the print media organisation that has made major contributions towards the understanding of environmental sustainability and seeks to enhance the quality and integrity of media coverage of environmental issues

This is in line with g]T113amp$13-313recognises companies and businesses for their accomplishments and leadership in environmental sustainability

acute01-Priority and Iamp3$3

2 Managing environmental issues

3 Training and Iamp4$133amp$

middot $`30Iamp-$13

5 Environmental Emergencies

6 Environmental Improvement

ordm g0amp4133yenk0913Iamp4$133amp$

raquo M-ampltParticipation

frac14 k4--ltI$acutesup3M$90amp$$3

Social Programme

acuteacuteM$90amp$$3Accounting

acutemicroIlt13Analysis

acuteparaM13ampK1$acutemiddotM13amp$acutecedil I0amp$Rampamp3-0$3

Business Advocate

Prime Ministerrsquos Hibiscus Award 20142015

The Award is jointly organised by four of Malaysias leading private sector non--0amp3amp0$13amp$1concerned with corporate environmental management and performance and sharing a common goal to advance the sustainability agenda They include the Business Iamp4$13amp0k413$3ltamp Responsibility Malaysia HIkj]M$90amp$$3Management amp Research Association of ]lt1M^kMjITFederation of Malaysian Manufacturers (FMM) and the Malaysian International I0ampIamp013OtildeU$4130lt]UIIU

The Award is endorsed by the Ministry of Natural Resources and Environment (MNRE) Malaysia and supported by the Department of Environment (DOE)

Participation In The Award

By taking part in the Award companies demonstrate to all interested parties (their customers

suppliers regulatory bodies etc) - their commitment towards ensuring environmental performance excellence Participants are given an independent holistic overview of their management practices in addressing environmental issues besides the unique opportunity to measure their performance and benchmark their practices against competing industries

Categories of Awards

Recipients of the PMHA will be accorded recognition for one of three (3) levels of achievements based on their environmental performance and commitment announced at the end of a 2-staged assessment The three levels of achievement and award in ascending amp0001ampamp1

acute^amp3139$3 2M13-3amp$

Achievement3 M13$3

Achievement

For the small and medium scale enterprises (SMEs) the SME Special Award is awarded to the best performing SME participant while State Awards will be presented to the best awardee from participating States In addition to these awards the I$l0amp-lt1awarded to the overall awardee with the highest performance for the entire cycle

H$31lamplAwardees

Recipients of the Prime ]$1301T11341Award will achieve 3ampamp$

bull Recognition as an exemplary organisation committed to environmental management

bull Eligibility to use 301ampampamp0publicity purposes

plusmn `$ 13amp-$30lt-113amp$lt1$0yen0$yenamp01amp-

on sustainable development held by each of the organisers HIkj]M^kMjITR]]$]UIIUwithin the timeframe of one award cycle

Participation is open to all industrial and services sectors Within each industry and service group there are two (2) 133amp01amp-0313-$310M$30-011$SMEs This sub-division 913-lt$and eliminates disparate comparison between industries The sub-division is determined by the Paid-Up capital and $40amp-amplt1

acute0M$30-011a Manufacturing

(including Agro-Based) amp Manufacturing Related Services

Iamp-$13full time employees exceeding 200 or with annual sales turnover exceeding RM50 million

b Service Sector $134$UIl

Iamp-$134

ldquoEstablished in 1996 the Prime Ministers Hibiscus Award (Anugerah Hibiscus Perdana Menteri) is the premier private sector environmental award for business and industry in Malaysia The Award previously known as the Hibiscus Award was upgraded to the Prime Ministers Hibiscus Award following the approval of the former Prime Minister of Malaysia YAB Tun Dr Mahathir Mohamad in June 1998rdquo

10 11

Features

PGfrac34P9ZNQZNfrac34GX9iQZhPQefrac34GiqGGZfrac34Business And The Environment

There has always been a complex relationship between business and the environment with land or other impacts seen as a risk and likely cost for operations Conversely many businesses rely on products from nature and others support BZhGgp9iQZfrac34iPgkNPfrac34+frac34egNg9Yhiexcl

by Martin Hollands Senior AdvisorBirdlife International

However a number of recent global policy initiatives such as the UNs Millennium Ecosystem Assessment and The Economics of Ecosystems and Biodiversity both of which included high level business participation have highlighted fundamental issues about the relationship which will 0401$13$343inescapable change There is a growing realisation that nature and wildlife arent just nice to have as well as their own undeniable intrinsic value they not only provide many of the goods society needs

but also provide a whole 0Ugrave3amp10913114131water soil and climate regulation that underpin the whole of life The value of these services is calculated in the trillions of dollars per year

Unfortunately this growing understanding has come at the same time as research shows that the majority of the worlds Ecosystems have been converted or degraded to the extent that they can no longer provide the services we need At current levels of consumption we $acute g$3M031to meet our needs - as populations increase

and countries develop with increasing consumer aspirations we 1ampamp$$middotplanet Earths As we are unlikely to $$amp30para3$regulations policies and incentives will be required to change the way we live and do business that allows us to meet societal needs within the limits of what is possible

Before exploring the changes that will be needed it is worthwhile thinking how this situation could have arisen

For most of human existence and as societies and economies developed there were relatively few people but large amounts of healthy natural systems Therefore there was no perceived economic cost to the loss or degradation of natural systems and as these systems provided the ecosystem services without active management these came at no cost Therefore both environmental degradation and environments services were treated as external However we are now $3amp3ltecirc0$3situation there are now so many people compared

Martin Hollands Senior Advisor working with corporates Birdlife International (martinhollandsbirdlifeorg) Martin has been working at the interface between business and the environment for 30 years

12 13

The all-new 8th Edition of The Guide to Malaysia is the most comprehensive source of information about Malaysia available anywhere It provides detailed up-to-date chapters on government culture history business the economy lifestyle shopping tourism and leisure and many more core subjects It also provides full listings of government departments business associations and other essential contacts for people interested in investing and doing business in Malaysia

Why is The Guide to Malaysia the PERFECT corporate giftQuality ndash the Guide is thoroughly researched and written by leading experts from various sectors It is printed on quality paper stitch-bound for durability and has an attractive and elegant cover design

Topicality ndash the Guide is fully revised up-to-date and will be supported throughout its publication run by regular downloadable updates from our forthcoming website

Content ndash the Guide ensures your overseas business contacts are fully briefed about Malaysia and allows them to grasp the huge potential of our country

Value ndash the Guide is incredibly affordable Available in hard or soft cover for RM 75 or less it is the ONLY corporate gift of substance and lasting value available in its price class

Why Should Your Company Buy the GuideBecause it keeps working for you Unlike other corporate gifts that are used once or only occasionally the Guide is a handy companion that recipients refer to regularly and frequently

Because it strengthens your companyrsquos image through association with such an economically dynamic and welcoming nation

For more information contact

Malaysian International Chamber of Commerce and Industry (MICCI)

Block C C-8-8 Plaza Montrsquo KiaraNo 2 Jalan Kiara Montrsquo Kiara

50480 Kuala LumpurContact Jude Liew

T 03-6201 7708 F 03-6201 7705

E judemiccicom

Because it saves you time ndash with the Guide there is no longer any need to give your visitors a full-blown country briefing ndash you use your valuable contact time to focus on your own agenda

Because it assists you to fulfil your corporate responsibility to promote the country its people and its economy

How Should You Use The GuideTake it with you when you are travelling overseas to meet business contacts and attend trade fairs and pass it to foreign visitors you meet in Malaysia You can also mail it to suitable contacts before you visit them overseas or before they travel here to visit you

If you are a small business with just a few potential contacts write a nice personal message on the flysheet

If you are a larger company or organization consider a customized edition with your own corporate cover and up to 16 pages of editorial and advertorial about you your people your products and your capabilities Customized editions are highly affordable and available in print runs from as few as 50 copies

The ULTIMATEinformation resource and the

PERFECT corporate gift

to the remaining natural systems that any further conversion or degradation comes at an economic though $amp0lt$amp3$$13cost and the systems 330Ugrave3$4$1for active management Fundamental changes are therefore required that ensure that residual impacts are no longer seen as an acceptable trade for economic development and that previously free ecosystem services are paid for and that both of these costs are internalised This is not bringing in green taxes but removing detrimental subsidies

A number of similar solutions are being tested or advocated by leadership companies or associations and by I9kamp133lt$3$frequently adopted by government An example amp3113^amp^3amp11adopted by RioTinto promoted through the multi stakeholder Business and Biodiversity

`ecirc131g0amp0$134$URI$M43amp0H$safeguards with nearly acutesup3sup3-amp131amp0043amp$1amp$ampecirc131$ampamp-3by governments

Piloting of Payments for Ecosystem Services (PES) has also been promoted both by companies 14131^uamp0I3ltWater and Nestle Water and by governments development agencies and NGOs as there is a shared need to ensure future supplies through management costs being paid by consumers

Many NGOs have long advocated such changes with companies and with governments but are increasingly using pressure from consumer facing companies and associations at the end of the supply chain eg in securing commitments on halting forest conversion in the Paper and Pulp and Oil Palm supply With a recent report showing we have lost half of the worlds wildlife in just middotsup3lt0131-01140will only increase

Business Advocate

Although voluntary initiatives may help test approaches and in the case of companies such as Puma to understand the scale of their environmental externalities (subsidies) and therefore potential exposure when these are removed regulations are likely to be the only way that such changes can be fully enacted

Many of the initiatives to design and test approaches have been through multistage amp00amp4-1Iamp-$1$30ampamp33environmental expertise

and understanding the thinking behind the policy drivers and NGOs from understanding business perspectives and together developing workable solutions Birdlife International including its national partner the Malaysian Nature Society is already involved in a number of such partnerships with companies such as jampl$3ampIM]Mt$T0I$3$is interested in exploring further partnerships with companies that want to be part of thinking and not just reactive to the outcomes

14 15

Business Advocate

This planned satellite township is twenty kilometers from the capital city of Port Moresby along the north-west economic corridor spearheaded by the 013$3lt13amp-3mkKacutefrac14amp$Mtt`^]`HUg^S^Sg0amp13333013-amp03amp4$3401$]ltmicrosup3acutemiddot

Papua New Guineans identify themselves with the land and the environment is part of it l1acutecedilcedil133013amp$1-in a peri-urban setting retains the social fabric of a Papua New Guinea society at ease with the natural environment The modern township amp411ampacutesup3sup3sup3sup3

EDAI Town is an integrated mixed development on alienated State land a limited commodity in Papua New Guinea where 97 of the land mass is held under customary land ownership This is a private sector driven township development by a Malaysian company in joint venture with a local landowner community

GheGBiQZNfrac34PGfrac34ZpQgZYGZifrac34Zfrac34 An Urban Development Plan

by Kim Yong Managing Director of CY Group Sdn Bhd

Papua New Guineans in a safe environment and encourage development of business activities and local employment for sustainable economic environment

The comprehensive Master Plan incorporates middotS13amp$13-3S3Guarded Green and Global) The gated and guarded community with Internet connectivity adopts a green concept that drives architectural and engineering design on sound planning principles and a design code ensuring visually cohesive and pleasant architecture The green concept translates to water re-use for landscaping and

a solar farm to provide renewable energy as an alternative source This 3MW solar farm is a pilot project as a prelude to large-scale solar farms to lower energy costs with sustainable renewable energy mitigating global warming

Good urban planning balances development with protecting the environment Roads and associated infrastructure creating an economically feasible and environmentally friendly system Design incorporates natural site features reducing earthworks

Yong Kwee Moi (Kym Yong)regaeligfrac34aeligmacrfrac349Z9NQZNfrac34Director of CY Group Sdn Bhd has 36 yearsrsquo experience QZfrac34wQZ9ZBGfrac34QZMgY9iQZfrac34technology construction and project management The group is presently driving the EDAI Town development in Papua New Guinea

wwwedaitowncom

and retaining visual complexity in an urban landscape Swales provide natural sustainable drainage and storm water management Residential areas are provided with reticulated infrastructure utilising technology that reduce impacts on the environment and cost to the residents

Open space is an integral feature combining varying functions for drainage corridors $$14ecirc011-amp03$1113$13protection or gardening Ilt13$-130$pathways provide linkages to key facilities Adoption of principles of crime prevention through environmental 1$IglMK-0amp91a safe and comfortable environment free from excessive noise with use of passive surveillance and good public lighting Use of regular shuttle services as public 30$1-amp03$130THORN13$301$3area correspondingly reducing air pollution

17

Dutch Lady Milk Industries Berhad Incorporated in 1963 Dutch Lady Milk Industries Berhad (Dutch Lady Malaysia) is the leading dairy company in Malaysia owned by one of the largest dairy cooperative BYe9ZQGhfrac34QZfrac34iPGfrac34qgXDfrac34s9Xfrac34FrieslandCampina NV a Dutch multinational dairy company More information can be found on wwwdutchladycommy

Towards A More Sustainable Dairy Industry

By 2050 the worldrsquos population is expected to have grown up to 10 billion people Feeding this growing population will be an enormous challenge and has implications for our future generation not forgetting the environment and animals

K4313lt]lt1as a part of Royal R01$I-$Dutch multinational owned by nearly 20000 member dairy farmers is committed to ensuring not only long-term continuity for our members but also our environment Our ambition is to grow our business to feed the growing demand for healthy nutrition while reducing our environmental footprint

As such environmental sustainability is an integral part of our route2020 growth strategy aimed at

promoting growth and value creation

One of our challenges is to make our dairy chain more sustainable and to evolve towards a more circular economy To do so we aim to achieve climate-neutral growth throughout the entire chain from cow to consumer and to reduce waste and encourage recycling To this a series of goals have been formulated which include sourcing of sustainable (agricultural) raw materials and reduce the consumption of energy water and waste

(water) at our production facilities by achieving at least 2 per year improvement of water and 1330THORN13$13lt

In line with this Dutch lt]lt11out plans to ensure we achieve these goals

This begins with the sourcing of raw material Milk is the basis of our products but it is not the only raw material used We also use raw materials such as cocoa and sugar for end products and paper and cardboard for packaging

Our parent company R01$I-$has been a member of the Round Table on Sustainable Palm Oil jkg`U$microsup3acuteacute13to switch to sustainable palm oil purchasing acutesup3sup3Ograve1413$-ampIampZ4ltmicrosup3acutecedil31ecircamp03$$13ltupgrading the supply to kSacutek03S0

l1ecircamp031been put in place for cocoa another major ingredient used We use only sustainable cocoa that meets the UTZ2 I0313030

Aside from sourcing sustainable (agricultural) raw materials we have also demonstrated our commitment to responsible forestry by using the Forest k301-Iamp4$13RkIordf1303301as the primary packaging used for amp40K4313ltmTllRkI1$international not-for--0amp343ordf13amp0organisation aimed at promoting responsible management of the amp01amp0131

U$]lt1K4313lt]lt113013manufacturer to use RkIordf1303-13$1$13ordfmicrosup3acuteparal111lt$330amp43RkIampampon the pakaging of the -0amp41331Mecircamp03amp1not stop merely at primary packaging but it continues to secondary packaging as the amp03lt41$K]Uis from sustainable 1amp4013j13lt13gIj

One of our goals is to reduce energy water

Features

by Dutch Lady Milk Industries Berhad

18 19

Features

86((1(5lt())amp(17$33$1amp(6 86((1(5lt70(lt())amp(17lt

Always turn off air conditioners as you leave a room Be mindful and turn off lights and electronic devices yoursquore not using Try ldquoload shiftingrdquo by using energy when-ever possible during off peak times Most electronics use considerable amount of electricity over time even in standby mode unplug devices totally Do full loads of clothes and dishes when using kitchen appliances Same applies to boiling and heating water

Older electrical products are less energy efficient Consider buying energy efficient appliances Most electronic goods have an energy effi-ciency rating label with a 5 Star efficiency rating Energy efficient light bulbs like CFL con-sume up to 75 less energy amp last 8-12 times longer than incandescent bulbs Using energy efficient appliances goes along way towards saving energy and low-ering overall electricity bills

Business Advocate

usage and waste water by 20 per kilo by microsup3microsup313amp-03ampmicrosup3acutesup330amp4$THORN13$13ltgain of 2 per year

3K4313lt]lt1we achieved an overall energy savings of paraOgrave$microsup3acutemiddot30amp4various initiatives such as replacing low THORN13$13ltamp3amp013THORN13$13ltamp$1which contributed to a 2 savings in energy On our premise we had also changed 4amp0113$33341to T5 light tubes resulting in 30 to 50 reduction in energy consumption with three times longer life span for the light tubes

Part of our initiatives also includes optimisation of resources and adopting alternative resources

Recently we upgraded a chiller with plate heat exchangers that optimises the usage of chilled water capacity This resulted in another 2 reduction in power consumption

secircamp031to improve our manufacturing processes and continuously work towards the reduction of electricity usage throughout the company We use natural gas in our manufacturing operations where the consumption and trend of usage is continuously monitored

As for reducing water consumption we have 3$13amp$113amp41ecircamp031to minimise water usage resulting in a 2 in water savings in

microsup3acutemiddot`40M$$0$department also regularly conducts audit to identify areas of leakages in the plant taking steps to repair or replace the faulty pipes to avoid further wastages

We have a systematic procedure for the disposal of market-returned products used packaging materials and scheduled waste We 931ecircamp031contribute to a cleaner and greener environment

This merely marks the $$$ampamp40ecircamp0313ampcreate a more sustainable future In reaching our 2020 goal we will continue to optimise our production capabilities with plans to stop less THORN13$3-0amp4133amp$$1$microsup3acutecedilg$101ampunderway to optimise fuel and steam consumption

AppendixszligSG ndash SEGREGATED s03I03-oil is kept apart throughout the supply chain

sup2 UTZ - Founded in Amsterdam UTZ stands for sustainable farming of 13ampecirc13amp13amp$3U31a programme and a label for sustainable farming Through the UTZ programme farmers grow better crops generate more income and create better opportunities while safeguarding the environment and securing 3031$34001amp40131

20 21

Features

1 Know your Businessrsquos Impact on the Immediate Community and Surrounding

This could be anything from identifying how many locals your company employs to say observing the kind of services you require 331-0amp9lt3local communities s090ltamp40ampTHORN13is or whatever the nature of your business is remember that every single paper or Styrofoam food container that your employee throws out amp3ampTHORN1310ltone sign of your company impacting your environment and community U31-amp03$33ampacknowledge and identify the areas in which your business impacts the external surrounding because this helps you observe and make better decisions in the future on which areas you or your company would like to tackle to start embarking on reducing ltamp4013amp-$lt1amp041$111-133This is what I like to call being aware and accountable of your 41$111-133

micro]$ecircamp03to Quantify or Measure Your Businessrsquos Impact(s)

Once you have done amp93$3step which can be

quite challenging is measuring your impact One easy way do get yourself getting the hang of this is by simply monitoring 1ltltamp4013amp-$lt1electricity bill water bill utilities bill or even your collective bills on mileage or transportation for yourself and your employees This is the key step to take ndash to be aware or conscious of your daily usage of energy water and fossil fuels Once you have these data and 114$ltamp40$amp3shocked by your usage 31ampamp13033ampobserving how you can keep your impacts on the environment minimal by also looking at the economic savings of certain socially responsible ways of better governance in your company This is 1ampampUgrave3$-013401amp03ampdeveloping strategic and ecirc1339-amp13133address sustainability in ltamp40ampTHORN13

3 Getting Your M-amplt1amp$Board

One of the key challenges for most young companies is to create a vision where accountability is of utmost importance This vision of course normally comes from a civic conscious founder or founders Getting your employees to understand sustainability and accountability can

be challenging but the $31140-113challenges

For one you are not just 30$$ltamp4013ecirc3ampbe more in-tune with sustainability you are also setting certain employee characteristics right by educating them on their impact on businesses Trust me if your employees are taught and trained well to understand accountability and sustainability you have 13amp$30431$13$3ltto helping the work force grow in a sustainable manner This is truly a nation building exercise

4 Reaching out to NGOs

U31$amp31lt3amp34-the challenges of being sustainable alone so never think that you have to do this yourself Reach out to NGOs that are aplenty and many of these NGOs are trained and well-verse in working synergistically with corporate organisations or small businesses towards community-based or environment-based approaches to addressing sustainability One easy way is to reach amp43313amp4$30lt1biggest coalition of environmental and social NGOs like MENGO (Malaysian Environmental NGOs) at wwwmengoorg

In a nut shell and back to the question of whether Ikj1413lanswer is NO if a corporate entity is able to grasp the 30413amp$13-3ampIkj$make a social economic or environmental change 330Ikjecircamp031lt$30$$-amp139social and environmental values among their employees There is so much to read and be aware of out there and socially responsible companies are on the rise The test now is ndash what are you going to start working on to be more socially responsible today rather than 3ampamp00ampUgrave300$311amp030313

69hYQZfrac349hsQDfrac34P9QgeGghZfrac34of MENGO (Malaysian Environmental NGOs) since 2012 MENGO is an independent platformnetwork of Malaysian NGOs that is committed towards enhancing the environmental sustainability agenda at local national and international levels MENGO aspires towards an ecologically-sound transparent participatory and socially just society through sustainable development policies and practices related to natural resources management and biodiversity conservation More information about

MENGO can be found at wwwmengoorg

Business Advocate

Is Sustainability In Businesses A Myth Just A Fad Or Something Corporates Can Actually Achieve

Over the last decade there has been a massive boom in the number of corporates iP9ifrac34P9pGfrac34VkYeGDfrac34Zfrac34iPGfrac34+frac34A9ZDq9NZiexclfrac344Gfrac349gGfrac34PG9gQZNfrac349frac34Xifrac349Akifrac34Bgeg9iGhfrac34adopting social responsibility programs and many more corporates also acknowledge or are more aware about their businessrsquos impacts on the environment Of course many of such corporate companies donrsquot fall short on their media exposures about iPGQgfrac34+frac34GwMgihfrac34Akifrac34DGhfrac34hkhi9QZ9AQXQisfrac34gG9XXsfrac349XXfrac34AQXfrac34DqZfrac34ifrac34iP9ifrac34sup2frac34YGDQ9frac34YQXG9NGpound

The bigger companies are of course on the hunt to embark on impactful amp01$13$3Ikjprograms and the motivation is typically driven by their shareholders whom are more conscious today about the impacts of their investments on the environment then say a decade ago Driven by pressures of their shareholders public listed or multinational companies are also driving and changing the landscape in which traditional companies operate In short more companies today are moving towards being more accountable on the impacts of their businesses Just how far are the companies in Malaysia today really -013313$1413$3lt

s0$3lt1$more accountability these days where more companies are aware of their carbon emission and some even meticulously measure their carbon-related impacts and 9$$13343amp$$mitigation mechanisms or strategies to ensure that their businesses are not just operating in a responsible manner but that these companies are also branding themselves as a company that cares for the people and its planet

The nation has just launched a program 133]ltI0amp$program which is actually a platform for companies to voluntarily declare or disclose their carbon footprint and share with the government their mitigation or adaptation strategies on carbon 11amp$04133amp$U31brilliant program except 3331$amp3$3amp0ltprogram and companies participate voluntarily k13amp$lt31330133$

companies that are already leaps and bounds ahead in their practice and $13343amp$3amp$ampsustainability However what about the smaller companies such as social enterprises and small-medium enterprises k]M1Kamp11413$3ltmean anything to these $331Kamp1amp13enterprises and SMEs see any advantage to be more 1amp13lt01-amp$1Kamp1being socially responsible provide any better credentials or credibility to 113amp-$1

Here lies the challenge in the country

With the increasing growth of SMEs and social enterprises today the future of sustainability in Malaysia lies in the hands of these entities Malaysia is now a hub for a lot of social enterprises and small-medium industries and with a whopping frac14sup3sup3sup3sup3sup3amp1413$331that currently exist in the 03amp$13$3-43ask ndash are these companies

able to grasp the basic practical approaches 3amp1413$3ltM9$a better question to ask ndash who is taking this lead in the country to ensure that SMEs and smaller companies are progressive by adopting the concept of sustainable approaches 3amp04$$$41$11

As an environmentalist in the country and one that is also very vocal about the current landscape of sustainability in Malaysia I felt that -0-131133ampshare some of my personal thoughts on how If Malaysia is going to adopt and embrace sustainability and be in the forefront of championing sustainable development then the simple points below would be some thoughts to ponder for many 1313439ampTHORN1301or executive directors of social enterprises or SMEs to consider

by Yasmin Rasyid Chairperson of MENGO (Malaysian Environmental NGOs)

22 23

^ŽůŝĚͲƐƚĂƚĞ gt ůŝŐŚƚ ĞŵŝƫŶŐ ĚŝŽĚĞͿ ůŝŐŚƟŶŐŝƐ ƚŚĞ ĮƌƐƚ ŐĞŶƵŝŶĞůLJ ŶĞǁ ůŝŐŚƟŶŐ ƚĞĐŚŶŽůŽŐLJ ŝŶŵŽƌĞ ƚŚĂŶ Ă ĐĞŶƚƵƌLJ ^ŝŶĐĞ ŝƚƐ ĞĂƌůLJ ďĞŐŝŶŶŝŶŐƐŝŶ ƚŚĞ ϭϵϲϬ Ɛ gt ůŝŐŚƟŶŐ ŚĂƐ ďĞĞŶ ƌĞĐŽŐŶŝnjĞĚĂƐŚŝŐŚĞĸĐŝĞŶĐLJ ůŽŶŐĞƌůĂƐƟŶŐůŝŐŚƚƐŽƵƌĐĞǁŝƚŚƐŝŐŶŝĮĐĂŶƚůLJ ŝŵƉƌŽǀĞĚ ǀŝƐƵĂů ŝŵƉĂĐƚ ŶŝƟĂůůLJĂƐƐŽĐŝĂƚĞĚǁŝƚŚĞůĞĐƚƌŽŶŝĐŐĂĚŐĞƚƐĐŝƌĐƵŝƚďŽĂƌĚƐĂŶĚŇĂƐŚůŝŐŚƚƐgtƐŽůŝĚƐƚĂƚĞůŝŐŚƟŶŐƚĞĐŚŶŽůŽŐLJŚĂƐďĞĞŶ ŝŶĐƌĞĂƐŝŶŐůLJ ĂƉƉůŝĞĚ ƚŽ ƚŚĞ ĐŽŵŵĞƌĐŝĂůůŝŐŚƟŶŐ ŝŶĚƵƐƚƌLJǁŝƚŚƉƌŽŵŝƐŝŶŐ ƌĞƐƵůƚƐ dŚĞ gtŵĂƌŬĞƚŝƐƉƌŽũĞĐƚĞĚƚŽŐƌŽǁďLJŵŽƌĞƚŚĂŶƚǁĞůǀĞĨŽůĚ ŽǀĞƌ ƚŚĞ ŶĞdžƚ ĚĞĐĂĚĞ ĂŶĚ ŝƐ ƉƌĞĚŝĐƚĞĚ ƚŽƌĞƉůĂĐĞĐŽŶǀĞŶƟŽŶĂůĐŽŵŵĞƌĐŝĂůůŝŐŚƟŶŐƐLJƐƚĞŵƐŝŶƚŚĞŶĞdžƚϮϬLJĞĂƌƐ

LED LIGHT ndash QUICK FACTS Features ĚǀĂŶƚĂŐĞƐĂŶĚltĞLJĞŶĞĮƚƐ

MORE WATTAGE gtƐ ƉƌŽĚƵĐĞŵŽƌĞ ůŝŐŚƚ ƉĞƌǁĂƩƚŚĂŶŝŶĐĂŶĚĞƐĐĞŶƚďƵůďƐgtƐĐĂŶĞŵŝƚůŝŐŚƚŽĨ ĂŶ ŝŶƚĞŶĚĞĚ ĐŽůŽƌ ǁŝƚŚŽƵƚ ƚŚĞ ƵƐĞ ŽĨ ĐŽůŽƌĮůƚĞƌƐ ƚŚĂƚ ƚƌĂĚŝƟŽŶĂů ůŝŐŚƟŶŐ ŵĞƚŚŽĚƐ ƌĞƋƵŝƌĞdŚĞĐŽůŽƌŽĨƚŚĞůŝŐŚƚĚĞƉĞŶĚƐŽŶƚŚĞĐŽŵƉŽƐŝƟŽŶĂŶĚ ĐŽŶĚŝƟŽŶ ŽĨ ƚŚĞ ƐĞŵŝĐŽŶĚƵĐƟŶŐ ŵĂƚĞƌŝĂůƵƐĞĚ ĂŶĚ ĐĂŶ ďĞ ŝŶĨƌĂƌĞĚ ǀŝƐŝďůĞ Žƌ ƵůƚƌĂǀŝŽůĞƚdŚŝƐŝƐĂŵƵĐŚŵŽƌĞĞĸĐŝĞŶƚŵĞƚŚŽĚƚŽƉƌŽĚƵĐĞĐŽůŽƌůŝŐŚƟŶŐĞīĞĐƚƐǁŝƚŚůŽǁĞƌŽǀĞƌĂůůĐŽƐƚƐLONGER USEFUL LIFE dŚĞ ƌĞĂů ĂƐƐĞƚ ŽĨ gtƚĞĐŚŶŽůŽŐLJŝƐƚŚĞĞdžƚĞŶĚĞĚůŝĨĞƐƉĂŶŽĨƚŚĞůŝŐŚƚƐKŶĞ ƌĞƉŽƌƚ ĞƐƟŵĂƚĞƐ ϰϬϬϬϬ ƚŽ ϱϬϬϬϬ ŚŽƵƌƐ ŽĨƵƐĞĨƵů ůŝĨĞ ĐŽŶƐĞƌǀĂƟǀĞůLJ ϭϮ ʹ ϭϱ LJĞĂƌƐͿ ǁŝƚŚƟŵĞƚŽĐŽŵƉůĞƚĞĨĂŝůƵƌĞďĞŝŶŐůŽŶŐĞƌ ampůƵŽƌĞƐĐĞŶƚƚƵďĞƐ ƚLJƉŝĐĂůůLJ ĂƌĞ ƌĂƚĞĚ Ăƚ ĂďŽƵƚ ϮϬϬϬϬ ŚŽƵƌƐĂŶĚ ŝŶĐĂŶĚĞƐĐĞŶƚ ůŝŐŚƚ ďƵůďƐ Ăƚ ϭϬϬϬ ŚŽƵƌƐ ŶŐĞŶĞƌĂůƚŚĞůŽŶŐůŝĨĞŽĨƚŚĞgtƐŝƐĞdžƉĞĐƚĞĚƚŽďĞĂƌŽƵŶĚ ϱϬ ƟŵĞƐ ůŽŶŐĞƌ ƚŚĂŶ ƚŚĞŵŽƐƚ ĐŽŵŵŽŶŝŶĐĂŶĚĞƐĐĞŶƚ ďƵůďƐ ĂŶĚ ƐŝŐŶŝĮĐĂŶƚůLJ ůŽŶŐĞƌ ƚŚĂŶƚŚĞŇƵŽƌĞƐĐĞŶƚƚLJƉĞƐDESIGNED TO FOCUS dŚĞ ƐŽůŝĚ ƉĂĐŬĂŐĞ ŽĨ ƚŚĞgt ĐĂŶ ďĞ ĚĞƐŝŐŶĞĚ ƚŽ ĨŽĐƵƐ ŝƚƐ ůŝŐŚƚ ƐŽƵƌĐĞŚĞŶĐĞ ŵĂŬŝŶŐ ŝƚ ŵŽƌĞ ĚŝƌĞĐƟŽŶĂů ŶĐĂŶĚĞƐĐĞŶƚĂŶĚŇƵŽƌĞƐĐĞŶƚƐŽƵƌĐĞƐŽŌĞŶƌĞƋƵŝƌĞĂŶĞdžƚĞƌŶĂůƌĞŇĞĐƚŽƌ ƚŽ ĐŽůůĞĐƚ ůŝŐŚƚ ĂŶĚĚŝƌĞĐƚ ŝƚ ŝŶ Ă ƵƐĂďůĞŵĂŶŶĞƌ DIMMING tŚĞŶ ƵƐĞĚ ŝŶ ĂƉƉůŝĐĂƟŽŶƐ ǁŚĞƌĞĚŝŵŵŝŶŐ ŝƐ ƌĞƋƵŝƌĞĚ gtƐ ĚŽ ŶŽƚ ĐŚĂŶŐĞ ƚŚĞŝƌĐŽůŽƌƟŶƚĂƐƚŚĞĐƵƌƌĞŶƚƉĂƐƐŝŶŐƚŚƌŽƵŐŚƚŚĞŵŝƐůŽǁĞƌĞĚ ƵŶůŝŬĞ ŝŶĐĂŶĚĞƐĐĞŶƚ ůĂŵƉƐ ǁŚŝĐŚ ƚƵƌŶLJĞůůŽǁGREAT FOR FREQUENT ON-OFF CYCLING LEDs ĂƌĞ ŝĚĞĂů ĨŽƌ ƵƐĞ ŝŶ ĂƉƉůŝĐĂƟŽŶƐ ƚŚĂƚ ĂƌĞ ƐƵďũĞĐƚƚŽ ĨƌĞƋƵĞŶƚ ŽŶͲŽī ĐLJĐůŝŶŐ ƵŶůŝŬĞ ŇƵŽƌĞƐĐĞŶƚůĂŵƉƐ ƚŚĂƚ ďƵƌŶ ŽƵƚ ŵŽƌĞ ƋƵŝĐŬůLJ ǁŚĞŶ ĐLJĐůĞĚĨƌĞƋƵĞŶƚůLJ ŽƌůĂŵƉƐƚŚĂƚƌĞƋƵŝƌĞĂůŽŶŐƟŵĞďĞĨŽƌĞƌĞƐƚĂƌƟŶŐRESILIENT TO DAMAGE gtƐ ďĞŝŶŐ ƐŽůŝĚ ƐƚĂƚĞĐŽŵƉŽŶĞŶƚƐĂƌĞŶŽƚĞĂƐŝůLJĚĂŵĂŐĞĚďLJĞdžƚĞƌŶĂů

ƐŚŽĐŬ ampůƵŽƌĞƐĐĞŶƚ ĂŶĚ ŝŶĐĂŶĚĞƐĐĞŶƚ ďƵůďƐ ĂƌĞĞĂƐŝůLJďƌŽŬĞŶǁŚĞŶĚƌŽƉƉĞĚQUICK LIGHT UPgtƐůŝŐŚƚƵƉƋƵŝĐŬůLJƚLJƉŝĐĂůƌĞĚ ŝŶĚŝĐĂƚŽƌ gt ǁŝůů ĂĐŚŝĞǀĞ ĨƵůů ďƌŝŐŚƚŶĞƐƐ ŝŶŵŝĐƌŽƐĞĐŽŶĚƐ gtƐ ƵƐĞĚ ŝŶ ĐŽŵŵƵŶŝĐĂƟŽŶƐĚĞǀŝĐĞƐĐĂŶŚĂǀĞĞǀĞŶĨĂƐƚĞƌƌĞƐƉŽŶƐĞƟŵĞƐEASY TO CUSTOMISE gtƐĐĂŶďĞǀĞƌLJƐŵĂůůĂŶĚĂƌĞĞĂƐŝůLJŝŶĐŽƌƉŽƌĂƚĞĚŽŶƚŽƉƌŝŶƚĞĚĐŝƌĐƵŝƚďŽĂƌĚƐ^ŝŶĐĞ gt ůŝŐŚƟŶŐ ŝƐ ƐŽůŝĚͲƐƚĂƚĞ ŝƚ ĐĂŶ ƌĞƐŝƐƚ ƚŚĞǀŝďƌĂƟŽŶƐ ŝŶ ĂŝƌĐƌĂŌƐ ƚƌĂŝŶƐ ĂŶĚ ĐĂƌƐ ŵĂŬŝŶŐ ŝƚĂŶĞdžĐĞůůĞŶƚĂůƚĞƌŶĂƟǀĞƚŽŽƚŚĞƌůŝŐŚƟŶŐƐŽůƵƟŽŶƐNOT HARMFUL (NO MERCURY) gtƐ ĚŽ ŶŽƚĐŽŶƚĂŝŶ ĚĂŶŐĞƌŽƵƐ ŵĞƌĐƵƌLJ ƵŶůŝŬĞ ĐŽŵƉĂĐƚŇƵŽƌĞƐĐĞŶƚůĂŵƉƐ

LED LIGHTS ndash SIX GOOD REASONS TO CHANGE

DESIRABILITY LEDrsquos ŵŽƌĞ ĞĸĐŝĞŶƚ ĂŶĚ ĞŶĞƌŐLJƐĂǀŝŶŐ ĨĞĂƚƵƌĞƐ ƚƌĂŶƐůĂƚĞƐ ŝŶƚŽ ĐŽƐƚ ƐĂǀŝŶŐƐ ĂŶĚŚŝŐŚĞƌƉƌŽĮƚƐSAFETY LED ůŝŐŚƟŶŐ ŝƐ ĚƵƌĂďůĞ ĂŶĚ ŶŽƚ ĞĂƐŝůLJĚĂŵĂŐĞĚhŶůŝŬĞŽƚŚĞƌůŝŐŚƚďƵůďƐgtůŝŐŚƚƐǁŝůůŶŽƚ ƐŚĂƩĞƌ Žƌ ĞdžƉůŽĚĞ ǁŚĞŶ ĚƌŽƉƉĞĚ ŽŵƉĂĐƚŇƵŽƌĞƐĐĞŶƚ ůŝŐŚƚƐ ĐŽŶƚĂŝŶ ĚĂŶŐĞƌŽƵƐ ŵĞƌĐƵƌLJ ĂŚŝŐŚůLJƚŽdžŝĐĞůĞŵĞŶƚǁŚŝĐŚŝƐĐŽŶƐŝĚĞƌĞĚŚĂnjĂƌĚŽƵƐǁĂƐƚĞƚŚĂƚĐĂŶŶŽƚďĞĚŝƐĐĂƌĚĞĚĂƐƌĞŐƵůĂƌǁĂƐƚĞgtůŝŐŚƟŶŐĐĂŶĂůƐŽďĞŵĞĐŚĂŶŝĐĂůůLJĂƩĂĐŚĞĚƚŽĮdžƚƵƌĞƐƚŽƉƌĞǀĞŶƚƚŚĞŌLEDs ARE COOLER gt ůŝŐŚƟŶŐƐ ĂƌĞ ĐŽŽůĞƌ ĚĚŝƟŽŶĂů ĞŶĞƌŐLJ ĐŽƐƚƐ ĂƐƐŽĐŝĂƚĞĚ ǁŝƚŚ ĐŽŽůŝŶŐƐƵĐŚĂƐĂŝƌĐŽŶĚŝƟŽŶŝŶŐͿĐŽƐƚƐĂƌĞƌĞĚƵĐĞĚEFFECTIVENESS ϭϬϬй ŽĨ ůŝŐŚƚ ŝŶ ĂŶ gt ƐƚƌŝƉŝƐ ĚŝƌĞĐƚĞĚ ĚŽǁŶǁĂƌĚƐ ĂŶĚ ŝŶ Ă ŵŽƌĞ ĨŽĐƵƐĞĚŵĂŶŶĞƌ ĂƐ ŽƉƉŽƐĞĚ ƚŽ ŇƵŽƌĞƐĐĞŶƚ ďƵůďƐ ƚŚĂƚĚŝƌĞĐƚůŝŐŚƚďŽƚŚƵƉĂŶĚĚŽǁŶATTRACTIVENESS gt ůŝŐŚƟŶŐŽīĞƌƐ ĐŚĂŶŐĞĂďůĞĐŽůŽƌ ĐŽŵďŝŶĂƟŽŶƐ ĂŶĚ ǀŝƐƵĂů ĞīĞĐƚƐ ĂŶĚ ĐĂŶĐĂƚĞƌƚŽĞŶĚůĞƐƐĚĞƐŝŐŶƉŽƐƐŝďŝůŝƟĞƐldquoGREENrdquo gt ůŝŐŚƟŶŐ ŝƐ ϳϬͲϴϬй ŵŽƌĞ ĞĸĐŝĞŶƚͲ ƚŚĞ ƌĞƐƵůƚ ŝƐ ĂŶ ŽǀĞƌĂůů ƌĞĚƵĐƟŽŶ ŝŶ ƉŽůůƵƟŽŶĂƐƐŽĐŝĂƚĞĚ ǁŝƚŚ ŐĞŶĞƌĂƟŶŐ ĞŶĞƌŐLJ ĨƌŽŵ ƉŽǁĞƌƉůĂŶƚƐdŚĞůŽŶŐĞƌƵƐĞĨƵůůŝĨĞŽĨƚŚĞgtůŝŐŚƚϭϮͲϭϱLJĞĂƌƐͿĂůƐŽĞŶƐƵƌĞƐĂĚĞĐƌĞĂƐĞŽĨǁĂƐƚĞŝŶůĂŶĚĮůůƐ

LED ndash APPLICATION AND ADAPTATION

ƉƉůŝĐĂƟŽŶƐ ǁŚĞƌĞ gt ůŝŐŚƟŶŐ ŝƐ ƚŚĞ ƐŵĂƌƚĂůƚĞƌŶĂƟǀĞŝŶĐůƵĚĞ

KĸĐĞ ƵŝůĚŝŶŐƐ tĂƌĞŚŽƵƐĞƐ ĂŶĚ ampĂĐƚŽƌŝĞƐKƵƞŝƫŶŐ Žƌ ƌĞƚƌŽĮƫŶŐ ĞŶƟƌĞ ǁĂƌĞŚŽƵƐĞƐĨĂĐƚŽƌŝĞƐĂŶĚŽĸĐĞďƵŝůĚŝŶŐƐǁŝƚŚĞŶĞƌŐLJĞĸĐŝĞŶƚgt ůŝŐŚƟŶŐƐ ĐĂŶ ƉƌŽĚƵĐĞ ĚƌĂŵĂƟĐ ƐĂǀŝŶŐƐ ŝŶĞŶĞƌŐLJ ĐŽƐƚƐ ĂŶĚ ŵĂŬĞ ƚŚĞ ĐŽŵŵĞƌĐŝĂů ƐƉĂĐĞŵŽƌĞǀŝĂďůĞĂŶĚŵĂƌŬĞƚĂďůĞƚŽƚĞŶĂŶƚƐŶƐƟƚƵƟŽŶĂůŶĚƵƐƚƌŝĂůĂŶĚŽŵŵĞƌĐŝĂůgtŝŐŚƟŶŐgtƉƌŽĚƵĐƚƐŚĂǀĞĂƐŝŐŶŝĮĐĂŶƚŝŵƉĂĐƚŽŶĞŶĞƌŐLJƵƐĞ ŝŶ ĂŝƌƉŽƌƚƐ ŚŽƐƉŝƚĂůƐ ƐĐŚŽŽůƐ ĂŶĚ ƌŽĂĚǁĂLJůŝŐŚƟŶŐƐ ǁŚĞƌĞ ĐŽŶǀĞŶƟŽŶĂů ŇƵŽƌĞƐĐĞŶƚͲ ĂŶĚŝŶĐĂŶĚĞƐĐĞŶƚͲůŝƚƐŝŐŶĂŐĞĂƌĞŚĞĂǀŝůLJƵƐĞĚZĞƚĂŝů gtŝŐŚƟŶŐ gtƐ ŽīĞƌ ƵŶƉƌĞĐĞĚĞŶƚĞĚŇĞdžŝďŝůŝƚLJ ŝŶ ĐŽůŽƌƐ ĂŶĚ ĐŽŶĮŐƵƌĂƟŽŶƐ ƚŽ ůŝŐŚƟŶŐĚĞƐŝŐŶĞƌƐ ŝŶ ĐƌĞĂƟŶŐ ĚŝƐƉůĂLJƐ ĂŶĚ ŵŽŽĚƐ ŝŶƌĞƚĂŝůƐĞƫŶŐƐƌĞƐƚĂƵƌĂŶƚƐĂŶĚƐŚŽƉƉŝŶŐĐĞŶƚĞƌƐŽŵŵĞƌĐŝĂů ^ŝŐŶĂŐĞ ŽŵŵĞƌĐŝĂů ƐŝŐŶĂŐĞ ŽŌĞŶŽƉĞƌĂƚĞƐϭϮƚŽϮϰŚŽƵƌƐƉĞƌĚĂLJ ĐŽŶƐƵŵŝŶŐĂďŽƵƚϮйͲϱйŽĨƚŚĞƚŽƚĂůĞůĞĐƚƌŝĐŝƚLJŝŶŵĂũŽƌĐŝƟĞƐdŚŝƐĐĂŶ ĚƌĂŵĂƟĐĂůůLJ ďĞ ƌĞĚƵĐĞĚ ďLJ ϱϬй Ͳ ϵϬй Ͳ ĂŵĂũŽƌƐĂǀŝŶŐƐĨŽƌĂůů

ůů gt gtŝŐŚƟŶŐ ^LJƐƚĞŵƐ ƌĞ EŽƚ dŚĞ^ĂŵĞ

ŵƉƌĞƐƐŝǀĞůŽŶŐͲůŝĨĞƚĞĐŚŶŽůŽŐLJŵĂŬĞƐgtůŝŐŚƟŶŐ

ƐLJƐƚĞŵƐ Ă ǀŝĂďůĞ ůŽŶŐͲƚĞƌŵ ŝŶǀĞƐƚŵĞŶƚ gtůŝŐŚƟŶŐ ƐŽůƵƟŽŶƐ ŽīĞƌ ƚƌĞŵĞŶĚŽƵƐ ĞŶĞƌŐLJ ĂŶĚŵĂŝŶƚĞŶĂŶĐĞƐĂǀŝŶŐƐƚŚĂƚĞĂƐŝůLJũƵƐƟĨLJƚŚĞŚŝŐŚĞƌƵƉĨƌŽŶƚ ĐŽƐƚ gtƉƌŽĚƵĐƚƐ ƉƌŽǀŝĚĞĞdžĐĞƉƟŽŶĂůƋƵĂůŝƚLJ Ăƚ Ă ĐŽƐƚ ƚŚĂƚ ĂůůŽǁƐ ĨŽƌ ƌĞĂƐŽŶĂďůĞƉĂLJďĂĐŬƐ ĨƌŽŵĞŶĞƌŐLJ ĂŶĚŵĂŝŶƚĞŶĂŶĐĞ ƐĂǀŝŶŐƐampŽƌ ƚŚŝƐ ƌĞĂƐŽŶ gt ůŝŐŚƟŶŐ ƐŽůƵƟŽŶƐ ĂƌĞ ďĞŝŶŐŝŶĐƌĞĂƐŝŶŐůLJĂĚŽƉƚĞĚŝŶŝŶĚƵƐƚƌŝĂůĂŶĚĐŽŵŵĞƌĐŝĂůďƵŝůĚŝŶŐƐŶĚƵƐƚƌŝĂůďƵƐŝŶĞƐƐŽǁŶĞƌƐƌĞůLJŽŶŚŝŐŚͲďĂLJůŝŐŚƟŶŐƚŽŬĞĞƉŽƉĞƌĂƟŽŶƐƌƵŶŶŝŶŐϮϰďLJϳWůĂLJŝŶŐŝŶƚŚŝƐƐƉĂĐĞ ƌĞƋƵŝƌĞƐ ĂƩĞŶƟŽŶ ƚŽ ĚĞƚĂŝů ƚŚĂƚ ĞdžĐĞĞĚƐƚŚŽƐĞ ŽĨ ŵŽƌĞ ĐŽŵŵŽŶ ĂƉƉůŝĐĂƟŽŶ ƐƉĂĐĞƐ ůŝŬĞĞŵƉůŽLJĞĞĐƵďŝĐůĞƐŚĂůůǁĂLJƐŽƌĐŽŶĨĞƌĞŶĐĞƌŽŽŵƐŝŐŚͲďĂLJůŝŐŚƟŶŐŵƵƐƚŵĞĞƚƐĂĨĞƚLJĚĞŵĂŶĚƐƐƵĐŚĂƐŚŝŐŚĞƌĐĞŝůŝŶŐŝŶƐƚĂůůĂƟŽŶƐŵŝŶŝŵŝnjŝŶŐĐŽŶƚƌĂƐƚƌĞĚƵĐŝŶŐ ŐůĂƌĞ ĂŶĚ ŽƚŚĞƌ ƐĂĨĞƚLJ ĂŶĚ ŚĂnjĂƌĚŽƵƐĞŶǀŝƌŽŶŵĞŶƚƌĞƋƵŝƌĞŵĞŶƚƐ

ƐŬdŚĞdžƉĞƌƚ

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LED LIGHTING COST SAVING CALCULATOR

ŽŶƚĂĐƚ ƵƐ ĨŽƌ Ă ampƌĞĞ ŶĞƌŐLJ ƵĚŝƚ ĨŽƌ LJŽƵƌŝŶĚƵƐƚƌŝĂů ĂŶĚ ĐŽŵŵĞƌĐŝĂů ƐƉĂĐĞ ĂŶĚ ƌĞĂůŝnjĞ ƚŚĞĐŽŶƐŝĚĞƌĂďůĞ ƐĂǀŝŶŐƐ LJŽƵƌ ƐƉĂĐĞ ĐĂŶ ƌĞĂůŝnjĞ ŽǀĞƌƚŚĞ ƉƌŽũĞĐƚĞĚ ůŝĨĞ ŽĨ gt ůŝŐŚƟŶŐ ůƚĞƌŶĂƟǀĞůLJ LJŽƵŵĂLJĐĂůĐƵůĂƚĞLJŽƵƌ ƐĂǀŝŶŐƐƵƐŝŶŐŽƵƌŶĞƌŐLJ^ĂǀŝŶŐƐŶĂůLJƐŝƐdŽŽů

ďŽƵƚdŚĞƵƚŚŽƌ

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d ŶĞƌŐLJ dĞĐŚŶŽůŽŐŝĞƐ ŝƐ Ă ůĞĂĚŝŶŐgt Z Θ ŽƌŐĂŶŝnjĂƟŽŶ ǁŝƚŚ ŝƚƐ ŽǁŶƉĂƚĞŶƚƐ ĂŶĚ ƚƌĂĚĞŵĂƌŬƐ ŝŶĐůƵĚŝŶŐ ƚŚĞƌĞǀŽůƵƟŽŶĂƌLJ ĞůĞĐƚƌŽŶŝĐƐ ĂŶĚ ŚĞĂƚŵĂŶĂŐĞŵĞŶƚƐLJƐƚĞŵĨŽƌgtƐ

ampŽƌŵŽƌĞ ŝŶĨŽƌŵĂƟŽŶĂŶĚ ƚŽ ŐĞƚ LJŽƵƌŶĞƌŐLJ^ĂǀŝŶŐƐĂůĐƵůĂƚŽƌ ĐŽŶƚĂĐƚdŶĞƌŐLJdĞĐŚŶŽůŽŐŝĞƐĂƚdĞůнϲϬϯͿϳϵϱϳϭϭϭϱϮϭϭϱampĂdžнϲϬϯͿϳϵϱϳϯϭϭϱŵĂŝůŝŶĨŽΛĂŐƚĞŶĞƌŐLJĐŽŵ

LED LIGHTINGEverything You Need to Know to Enjoy TheĞŶĞĮƚƐŽĨĂƌŝŐŚƚĞƌ DŽƌĞ^ƵƐƚĂŝŶĂďůĞTomorrow

Business Advocate

Shock and vibration proofSafe ndash no harmful mercury

Extremely low heat generationNo maintenance required for years

Sustainable Technology amp 100 recyclable

Introducingthe Future of Light

85 Energy Saving Lighting System

GREEN amp SUSTAINABLE ENERGY SAVINGENVIRONMENTAL FRIENDLY TECHNOLOGY

SAY GOODBYEOLD BULBS

AGT Energy Technologies Sdn Bhd 5112 5111 7597 )306(+ leT

Fax +(603) 7957 3115 Email infoagtenergycom

(973506-A)

24 25

Features

0$$3amp94ldquogreen chemicalsrdquo This could create an economic windfall and result in the prospective production of green chemicals and products valued at $30 billion per year by 2025

Due to deforestation responsible production is also necessary to prevent the worst aspects of palm oil production including waste management I031413$palm oil is fast becoming necessary to counter the worst impacts $133lt31$4130ltForestry industries have consciously made $ecircamp033amp$41sustainable practices so as to not carry forward the harsh

ecirc1331ampamp0133amp$and forest degradation

The green technology revolution is rather newly introduced into the Malaysian business market but the government is keen to undergo the transformation The focus for this development is on energy manufacturing construction information and communication technology water resources waste management and transportation

In view of this technology and telecommunications industries in Malaysia have also begun to embrace this goal by reducing the

environmental impact of their products and the purchase of fabricated and manufactured products that actively reduce any negative impacts on the environment

Airlines have also taken $3amp1313amp4$333lt$is not good for the environment and steps 9$3$3ampltmore direct routes practice continuous descent approaches and lt30$13$00130Ugrave31$amp003amp-0amp94THORN13$13ltand thereby reduce fuel consumption Many retail outlet corporations have also implemented a ldquoNo Plastic Bagrdquo

policy and have urged shoppers to use reusable shopping bags

As new business strategies emerge and the issues of running a sustainable business becomes more prominent and promising business sectors are starting to implement them as they 013$313can actually bestow Environmentally friendly practices can reduce costs improve sustainability and attract new and long-term customers This way businesses and the environment can form a sustainable balance that allows corporations to prosper while still preserving the environment

Business Advocate

Corporate Environmental GheZhQAQXQisfrac34Zfrac34PGfrac34QhG

Corporate environmental responsibility though not widely implemented in a business environment holds an integral place in the visions of many public and private sector companies Numerous major corporate philosophies have started to emphasise the importance of environmental ethics in business operations It looks at higQWQZNfrac349frac34AGZGwQBQ9Xfrac34A9X9ZBGfrac34Mfrac34wQZ9ZBQ9Xfrac34egheGgQisfrac349ZDfrac34GZpQgZYGZi9Xfrac34hkhi9QZ9AQXQisiexcl

`$3amp3$31of an environmentally sustainable business model coming to the limelight in Malaysia many companies have started adopting environmentally conscious business strategies as part of their company philosophies This emerging strategy invokes a responsibility that companies feel towards the environment in hopes of directly and indirectly sustaining the progress of all individuals and corporations

By implementing sustainable business practices business 13amp0-amp03amp$1$3from long-term success that is built on environmental sustainability that will ultimately contribute 3amp30$$13prospects With regards to the level of implementation large particularly foreign multinational companies seem to have the highest level

of implementation followed by large to 41amp13companies and lastly 13amp41local companies that are more attuned to $-11amp$-0amp3maximisation

Previously when companies indicated Iamp0-amp03kamp13j1-amp$13ltIkjthey were merely referring to social ecircamp0313amp9133ampsociety in charitable ways which were not necessarily inclusive of environmental $3391Ikjactivities aimed at preserving the environment did not get as much weight in Malaysia as it is considered secondary to the economic $31amp41$11

In fact in Bursa ]lt111409ltamplisted companies on this issue many of them scored very low in the environmental domain But the scope is changing with more NGOs and

environmentally friendly companies advocating for green ecircamp031$]lt1$businesses The number of companies adopting green strategies is rising as the awareness amp31$31011

The Green Purchasing Network Malaysia (GPNM) is a non-governmental organisation that promotes green purchasing Owing to this Malaysia is considering the need for a law that makes it mandatory for the government and private sector to purchase eco-friendly products and services GPNM ampecirc01$amp$expertise on sustainable environmental production and consumption to encourage the implementation of environmentally sustainable practices within many business sectors including agriculture apparel technology telecommunications automotive beauty and

personal care textiles and many more

In an attempt to reduce the negative impact of the hospitality sector on the environment the hotel industry 14$$$sustainable green business models to meet the demands of the public while not 901ltecirc133$the environment Moreover 1303133amp$10issued in order to recognise the 4$3amp1413green regulations and practices which turn out to be a useful green marketing tool 33$amp313-413that the business has included various green practices into their daily operations

Green sustainable business development is also coming to the forefront in Malaysia initiating from the oil palm industry It has been determined that the waste biomass can be

26 27

Features

Why Business Must Adopt The New Iso 14001 2015

The World Economic Forum in early 2014 announced the top ten risks that the world will face in the next decade and of these three were related to the environment namely water shortages climate change and extreme weather conditions

Tamp031ecirc133$41$11U$microsup3acuteacutel$14ecirc031amp013ampamp1$half a century and as the amp01013-0amp4130of hard-disk drives the biggest exporter of rice and rubber and the second largest supplier of sugar its economy was badly ecirc133Ramp0-Toyota the Japanese car maker reported a 04133amp$$-0amp31ltacuteraquo Ograve43amp14--ltproblems from Thailand

Mutli-million ringgit losses were also

experienced by at least 30 organisations in Selangor when water rationing was introduced in the state between March and May microsup3acutemiddot43amp04133amp$of available water in the Selangor Dam Nestle 14ecirc0j]acutecedilamp$$losses everyday during the rationing period while Panasonic had to amp0ampj]middotsup3amp$$orders due to the water supply disruptions

u0amp]lt110130$0lt$[14ecirc004133amp$$

-0amp4133amp$0ampparaordmsup3frac14Ograveof the national total in microsup3acuteacute3ampparacedilordmOgrave$microsup3acutemicrodue to changing rainfall pattern in the Muda area The unpredictable weather has caused land preparation and seeding to be impaired leading to destructive rippling impacts

These examples show that the current idea of perpetual economic growth occurs in an ecological system that has biophysical limits Business leaders need to

understand that while social economic market and technological trends and their responses to those trends tend to $4$13314131311of their business so do environmental conditions and trends

Despite all of this a study amp$lt3m[I0amp$l0413$microsup3acutemicro$9amp9$middotordmcedil1$amp01343910ampH0I$[amp0m[$mkamp0interviewed showed that many do not monitor the threats to their business

by Amarjit Kaur Senior Consultant SHEMSI Sdn Bhd

28 29

SHEMSI Sdn Bhd supports your path towards sustainability by providing advice training and auditing

services We are proud to introduce internationally recognised training courses that enhance your

capabilities and help you to meet challenges along your path to sustainability

Tel +60(3)5191 7858 Fax +60(3) 5191 6744 Email mailshemsicom Web wwwshemsicom

GRI G4 Certified Training (Sustainability Reporting) This course will introduce you the elements of a sustainability report using the GRIrsquos five step process ldquoprepare connect define monitor and reportrdquo and prepare you to coordinate the sustainability reporting process(Organised by NCSR in collaboration with SHEMSI Sdn Bhd)

bull 14 ndash 16 Apr 4 ndash 6 Aug amp 17 ndash 19 Nov Kuala Lumpur

IEMA Managing with Environmental Sustainability This course aims to provide anyone working in any managerial role with a strategic and operational overview of environmental sustainability

bull 25 ndash 26 Feb amp 18 ndash 19 Aug Kuala Lumpur bull 2 ndash 3 Jun amp 27 ndash 28 Oct Penang

IEMA Making the Transition to ISO 14001 2015 This course is designed to provide you with an understanding of the revised standard enabling you to evaluate and implement changes with the aim of improving your organisationrsquos EMS and environmental performance

bull 20 ndash 21 Jan 26 ndash 27 May amp 8 ndash 9 Dec Kuala Lumpur bull 17 ndash 18 Mar amp 29 - 30 Sep Penang

IEMA Carbon (GHG) Accounting and Management This course is aimed at professionals responsible for measuring reporting and managing carbon dioxide and other greenhouse gas (emissions) for their organisation

bull 1 ndash 2 Apr 28 ndash 29 Jul amp 6 ndash 7 Oct Kuala Lumpur

IOSH Managing Safely This course brings managers up to speed on the practical actions needed to handle health and safety in their workplace

bull 2 ndash 5 Mar amp 24 ndash 27 Aug Kuala Lumpur

bull 11 ndash 14 May amp 30 Nov ndash 3 Dec Penang

^ƵƉƉŽƌƚŝŶŐzŽƵƌWĂƚŚdŽǁĂƌĚƐ^ƵƐƚĂŝŶĂďŝůŝƚLJ

SUSTAINABILITY FROM THE BOARDROOM

421280-P

LEAD

MANAGE

DELIVER

bull IEMA ndash Institute of Environmental Management and Assessment UK

IEMA Leading With Environmental Sustainability From leaders in organisations senior executives board members and investors this course encourages all to formulate a strategic understanding of the risks and opportunities presented by a changing environment on their ability to do business

Provided in-house upon request

bull IOSH ndash Institution of Occupational Safety and Health UK

Business Advocate

of its information and control systems etc This scene setting information helps the organisations to identify the threats to its existence and any opportunities that these may create In doing so the organisation is encouraged to apply a life cycle perspective so that these threats and opportunities are seen in the long term This does not imply that organisations have to perform a formal life cycle assessment

The standard also continues its current theme of requiring the organisation to determine its discharges the resources it uses including those in its value chain and manage those which are 1$13$3$amp003ampprotect the environment as well as determining the legal and other requirements with which it has to comply However in doing so the organisation is required to consider how these may also threaten the organisations existence eg failure to comply with the law could lead 3amp$1$0-433amp$damage or a controlled and approved waste discharge could lead to boycotts public protests and shareholder concerns

Another important change in the standard that helps in

Amarjit is the technical expert representing Malaysia on ISO TC 207 revising ISO 14001 and ISO 14004 She has been involved in delivering environmental OHS and other management system services in Malaysia Indonesia New Zealand and Australia since 1999

from environmental conditions and trends In addition they believed 331$13$313$13amptheir business operations to deal with resource scarcity were needed amp$lt$3lt0microsup3acuteraquo

Organisations need to understand that assessing environmental trends across the life cycle of their products and services and their impact on operations markets policy and reputation is a necessary imperative 3lt03ampecirc1339ltmanage threats capture opportunities and generate long-term competitive advantage The environmental landscape is changing and as a consequence the business landscape is also changing How can business leaders 0113113$1

U$3middot34030amp31year the third edition of Uk`acutemiddotsup3sup3acuteM$90amp$$3Management Systems

will be published Ugrave3030lt01ampextensive deliberation by technical experts from over 60 countries The new version has incorporated the work of an ISO future challenges group as well as changes coming from an extensive stakeholder consultation process

One of the key changes in the standard is a requirement for organisations to determine the risk to the organisation by external threats such as climate change water shortages resource scarcity etc To achieve this the standard requires the organisation to understand its external and internal context such as where is it located what constraints does it face and the suitability of its organisational structure limitations

addressing the risk is to ensure environmental management is integrated into the amp0$13amp$113amp0business processes and that there is compatibility between its environmental policy $3amp0$13amp$1strategic direction

In summary the new 901amp$ampecirc0141$11a process to identify the risks they face from nature as well the ones they create which ltecirc1331amp133ltamp0indirectly themselves and to consider these over the life cycle of their products and services While this may require additional resources the standard is moving organisations towards achieving sustainable development and will $1403microsup3acutecedil901amp$remains relevant for at least the next decade

31

Features

organisations that rely heavily on social media platforms to reach the masses Social media environmentalism though a relatively new introduction to the web is actively spreading In recent years Facebook pages have covered issues such as industrial plants and climate change to sustainable living and biodiversity conservation

Even with online media becoming more prominent local Malaysian television channels still remain to be an important and credible outlet on environmental issues for

the Malaysian audience The stations that cover environmental causes $134lracute$lrpara33are capable of reaching a majority of the local audience Run by Radio Televisyen Malaysia the channels are funded and governed by the Ministry of Information under the Malaysian government It is an $4$3amp43-13amp0the government to actively interact with the public on environmental issues

An active online medium along with credible broadcast and print outlets have resulted in many widespread

environment-related events gaining exposure including Malaysia Environment Week Earth Day World Environment Day Wetlands Day Water Klt$]lt11^ampg1313KltI-$and even Earth Day that has garnered tremendous support through the years

In conjunction with all these events green marketing is used to encourage repeat green purchases among consumers Through this strategy green products were marketed towards consumers to

$4$1330-40131$131amp$1Iamp$1401whose purchasing decisions are guided by environmental concerns are known as green consumers While this is still not common in Malaysia more consumers are becoming green consumers with increased exposure to green 03$$31$31

Preventing and eradicating environmental issues should not only be a timely event it should be an everyday event that 13amp1amp0amp0than a separate thought or action Everyday people can contribute to this cause in numerous ways lt013lt013$3paraj1laquoj413j41and Recycle Through even the smallest of actions environmental friendliness can become -03amp90ltamp$1daily routine Environmental issues transcend boundaries on both a local and global scale It speaks a universal language that is not unique to one particular locality or the concern of only a certain group of individuals By communicating its urgency through varied targeted media and language outlets it is recognised throughout all cultures as an issue of eminent importance Environmental -01093amp$$3all no matter the age or 134340ecirc0$131s$a nation comes together transformative actions can be made on a collective level to give back to the environment in the same way it gives to the nation

10 EVERYDAY TIPS FOR GOING GREEN

Bring your own bag when you go grocery shopping It cuts down the use of non-biodegradable plastic bags 1Wash some clothing items less If it does not require to be 11ampUgrave3$03$and wash it later 2

Unplug your phone or laptop charger when they are fully charged to conserve energy 4k313ampecirc31$ electronics that are not in use before going to bed5

Kamp$3933004$$$$ltamp40041$ltamp40teeth Gallons of water can be saved this way 6

If you need to print materials print double-sided copies to save paper7Walk ride a bike or carpool whenever possible It will reduce harmful emissions from increased vehicles on the road

8To save water during showers try and use a pail of water instead of the showerhead

3 Bring your own Tupperware when you take away This not only allows less usage of Styrofoam clamshells but also keeps your food air tight and fresh

And the most important tip is to spread awareness in any way you can Word of mouth is a powerful tool that can make a ecirc0$13amp03$90amp$$3

9

10

30

Business Advocate

]lt11-00ltamptowards environmental awareness is to encourage environmental 133$1-0lt$$133$1$businesses to incorporate environmental issues more responsibly It is paramount to ensure environmental responsibility becomes second nature to everyone To make this a reality federal and state government departments non-governmental institutions the private sector educational institutions and the public masses are all jointly promoting environmental consciousness and encouraging active participation on both formal and informal platforms

0$11ecircamp0310targeted at all levels of society from teachers students and government agencies to developers restaurant operators industrial owners and

the general public This way awareness is spread from the ground up and spread to every corner of the nation It goes further than awareness and calls for the awareness to be turned into action

As a way to introduce environmental causes to the workplace professionals from numerous career backgrounds and industries are acquiring green skills Green skills include technical skills knowledge value and attitudes that are introduced within the workforce to infuse sustainability and positive environmental outcomes into business strategies

The Forest Research Institute Malaysia (FRIM) and various other environmental organisations did just this by conducting both formal and informal workshops along with training programmes

to compliment the knowledge that their teams had in order to better extend their reach to the public To successfully move towards a more environmentally sustainable nation working professionals and corporations need to build on harbouring green skills to implement into the long-term sustainability of the economy

The importance of environmental education has further been highlighted in the 2002 National Policy on the Environment where it is mentioned as one of the key areas within the green strategies In line with this the National Education Policy outlined lsquoEnvironmental Education 130amp113I4001344which was introduced in both primary and secondary schools since 3acutefrac14frac14sup31l1$1that environmental education is infused into each subject in school

rather than taught as a single subject The non-governmental organisation WWF has consistently worked with state education and environmental departments to develop ecirc1339$90amp$$3education models

While the traditional methods of education continue to grow and adapt the growing presence of online users and social media has begun to spread the news of current environmental issues at an advanced pace from the sharing of global and local news pieces to various environmental campaigns and documentaries

In Malaysia alone there 0$133acutesup3middotmillion Facebook users which enables them to share and strike up an active conversation about pressing environmental issues It increases dialogue between online social media users and a number of environmental

Environmental Awareness Change Through Awareness And Action

frac34 QBPfrac34QZfrac34iPGfrac349p9QX9AQXQisfrac34Mfrac34Z9ikg9Xfrac34gGhkgBGhfrac349X9shQ9frac34GZVshfrac349frac34AkZiQMkXfrac34ehQiQZfrac34in the way our countryrsquos land water air and other natural elements provide for its people But although bountiful these resources are not unlimited If not utilised in a sustainable manner resources risk depletion and can cause irreparable damage to the environment To deter any continuation down this path environmental awareness has been gaining momentum in Malaysia as a way to encourage sustainable living and to put to rest many long held environmental myths

32 33

Features

Environmental Quality Act the Ministry of Natural Resources and Environment (NRE) is responsible for the policies that concern environmental and climate changes This includes the National Environmental Policy and the National I3I$gamp13lt

The Environmental i43lt133ampacutefrac14ordmmiddotwas called into action to prevent abate and control pollution and to enhance the environment It covers restrictions on air pollution noise pollution soil pollution water pollution and any pollution caused by discharge of oil into the 13amp4$30lt1301l133also covers prohibition of open burning that has been a pressing issue with the recent $9$30pollution in the country

By placing restrictions and regulations to clamp down on common environmental pollutants the Environmental Quality Act controls and prevents industrial pollutants agro-based water pollution industrial wastewater pollution motor vehicle emissions and toxic Otilde0amp4113

In 2002 the National Policy for the Environment was formulated and approved by the Department

of Environment which is under the Department of Ministry of Natural Resources and Environment of Malaysia The policy aims for the betterment of environmentally sound and sustainable development in managing and conserving the environment

The main objectives of the National Policy for the Environment are to harbour a clean safe healthy and productive environment for current and future generations and to support the conservation of the 13amp4$30lt14$4$diverse cultural and natural heritage with ecirc1339-0313-3amp$ltall sectors of the society This way the other key amp1339amp4$sustainable lifestyle and patterns of consumption and production can be achieved

Overseen and governed by NRE the national climate change policy is instrumental in shaping 3ecircamp031$3$3ampcombat environmental woes as this is a global 11433ecirc1331$amp3only Malaysia The need for the national climate change policy arose due to the evident future climatic change in Peninsular Malaysia 3$microsup3middotacute$microsup3cedilsup3

If climatic issues are Ugrave34$13133temperature could rise to worrying standards

with higher maximum rainfall and lower minimum rainfall and 0090ampand lower low river ampk41313amp$3amp$1could evoke problems $14THORN13$13ltampwater food security issues due to low crop yield economic loss 0amp901ltecirc133plantations and eroded public infrastructure

The climate change policy therefore seeks to ensure that climate change is kept in check in order 3amp4$3amp$sustainability and avoid future calamities l013amp1339includes making the issue mainstream to bring about more competitiveness and improve the quality of life While the second

and third objective is to integrate the climate change responses into policies and plans and to strengthen institutional and implementation capacity

With the guidance of these environmental acts Malaysia can begin to tackle pressing ecological issues to also further 3$3amp$191amp$amp0sustainable economy The environmental policies and regulations are drawn up with a view to complement the national growth of the country while simultaneously preserving the natural environment It maintains $13$13between the economical and environmental goals and strives to enhance the quality of life through long-term sustainability

Business Advocate

National Policies Changing The +BeGfrac34Mfrac34ZpQgZYGZi9Xfrac34GNkX9iQZ

The strength and wellbeing of Malaysia as a nation has always steadily been 9hhBQ9iGDfrac34qQiPfrac34iPGfrac34GBZYQBfrac34hBQ9Xfrac349ZDfrac34BkXikg9Xfrac34egNgGhhfrac34Mfrac34iPGfrac34BkZigsiexclfrac34frac34MkXwQXfrac34iPGhGfrac34AVGBiQpGhfrac34GZpQgZYGZi9Xfrac34QZQiQ9iQpGhfrac34P9pGfrac34AGBYGfrac349frac34ZGBGhh9gsfrac34QZwXkGZBGfrac34QZfrac34shaping national policies in hopes of a sustainable and advanced economy

The magnitude of recent national and global environmental issues 99lt$4$13]lt11$3amp$policies The onset of growing economic advancement also $1331$39ecirc1331on the environment if undertaken in an unsustainable manner It has therefore become pivotal to correct such environmental impacts in order to alter the 13400$3133ampecirc01amp03$3amp34340

generations of Malaysia

Under the Tenth Malaysia Plan the agenda covers the protection of the environment in unison with the goals of economic power And to make this goal a reality focus is placed on the National Policy on the Environment the National Green Technology Policy and 3^3amp$I3I$gamp13ltamp$various other policies

that seek to change the scope of environmental regulation

The National Green Technology Policy is a governing policy that 14$13$microsup3sup3frac14and is built on four pillars The pillars are energy environment economy and social It aligns environmental $31333amp-0amp-]lt11sustainable development The policy seeks to -0ampamp3THORN13$3$0lt

usage while conserving the environment and improving the quality of life for all in order to accelerate national economic development

The National Environment gamp13ltI3I$Policy and National Environmental i43lt133acutefrac14ordmmiddotform the foundation of environmental management in Malaysia While the Department of Environment (DOE) enforces the

34 35

CEO Profile

5 MNS has $amp$ engaged in

conducting studies and campaigns towards -0amp3133$]lt11$34001093are some of its current strategies today

We call on stakeholders and get them involved in sustainable programs to further enhance their awareness We believe that having stakeholders and key players involved with on-ground programs help to educate and indirectly become more ecologically conscious and cautious

Furthermore we work with schools across the nation through [g$13$3

6 How can businesses -lt

amp013390ampin supporting and protecting the environment

Begin by educating employees through sustainable practices at the work place and slowly it would eventually carry through in their homes as they would educate those around them on sustainable practices

7 Having a keen interest amp$$340

history and being 3$3photographer ltamp4019311-1331$4$13and aided you in your present position at MNS

My personal interest and inclination towards all things nature 9$Ugrave4$13ltdecision to be involved in conservation for the nature and the environment the very habitat in which wildlife call home It

has also provided a greater understanding of what conservation initiatives are required for each given situation

Photography is still very much a hobby Ugrave30lt$4$13as a bird and wildlife watcher and capturing the moments it is also a pleasure to share them with other like minded members and friends I would strongly recommend bird watching as an adjunct to becoming volunteers and conservation advocacy

Business Advocate

1 Having been $9amp9

$3]lt1$Nature Society (MNS) initiatives 13$ltamp40ltdescribe the associationrsquos 13amp00amp1$functions

]^k13amp091amp$and mission is to ecirc1339lt-0amp3133manage and conserve ]lt11natural heritage and rich biological diversity for 3$3$appreciation for all

In Conversation With The President Of The Malaysian Nature Society

Our objective is to carry out missions in the interest of the public without the intent of commercial amp0amp$30lt-0amp3$amp13$3ltmaintain transparency and accountability in all our dealings with members and external supporters and partners such as funding agencies sponsors government agencies and the public

2 How have amp$30 trends within

the environment $9amp-$3$134$consumption and -amp-43amp$ecirc133

nature as we see it today

Population dynamics impact the environment and the long

term trends

have resulted in over consumption of our natural resources and in return we constantly look for alternative answers to the resources which is usually a natural outcome of reactions It may be viewed as a negative or positive respond to the behavioral patterns of human nature depending on the outcome

3 With the growth of 313$ampamplt

$amp$4133amp$01amp401319- how have systems for monitoring and reporting on nature improved over the years

It has improved networks internally we are now more connected with the rest of the key industry players on a national and global scale

It has improved our amp0$113$313

studies and research initiatives Moreover it has aided our work in providing better places and knowledge of wildlife while uniting local communities landowners and businesses

4 What are the biggest 13$1

$]lt13amp011413$3lt

Encouraging politicians and decision makers and local authorities to be more beholden and responsible towards our natural heritage The absence of legally binding plan to guide development from the very beginning may be the cause of current uncontrolled and chaotic developments

The need for good political will and top-down intervention to guide developments is very much needed as it is the best solution to most of our environmental issues

Henry Goh has been championing the cause of MNS and the environment since 2003 Having led the MNS Selangor Branch as chairman for the past 4 years Henry had played a pivotal role in the successful ldquoSave Bukit Kiarardquo campaign to protect one of the few remaining green lungs in the city where more than 10000 signatures were collected

36 37

Members News

Company IM^lmjuHllMjUMkkMk ]ukUkK^HTKName k401^$ampampDesignation S$0]$0Address 9acuteacutes13s$ s1Iamp$1-$3micro^ampordmZ$kkacutesup1yenacute middotordmcedilsup3sup3k4$Zltk$amp0TelFax sup3paraordfcedilacutemicroparaparasup3sup3sup3yensup3paraordfcedilsup1paraparaacutemiddotsup3ordmBusiness Sector 43ampamp39

Company I`lMI^ljKMkMjrUIMk]ukU SDN BHDName ]4R041]40Samp-$Designation Iamp4$30lt]$0Address ^ampfrac14frac14ordfsup3acuteZ$k0microsup3 Taman Bukit Dahlia raquoacuteordmsup3sup3g10S4$Zampamp0TelFax sup3ordmordfmicrocedilcedilsup1cedilcedilmicroBusiness Sector `301m$1-13

Company KU]^^K]j[T`lMkK^HTK 13yenampK`mHMljMMHuTUl`^Z`T`jHTjmName kamp$]13S03Designation S$0]$0Address sup3acuteordfsup3micro]$0$0 acutemicroZ$^T$ raquosup3sup3sup3sup3Zampamp0H04Zampamp0TelFax sup3ordmordfmicrosup1raquosup1raquosup1raquoyensup3ordmordfmicrosup1raquosup1raquoraquoraquoBusiness Sector Tamp31yenlamp401

Company MlTUtHkMglMlKName Z-[0amp$Designation ]$$K0133amp0Address microHordfmicroordfacute9microlamp0microHgk$30 Jalan Stesen Sentral 5 cedilsup3middotordmsup3[44-40 TelFax sup3acutemiddotordffrac14sup1acuteacuteraquofrac14cedilBusiness Sector Iamp$143$13ltH41$11k09131

Company H`jKj``]I`jg`jlMkMjrUIMk [kK^HTKName k$3lDesignation ]$$K0133amp0Address amp3sup1sup3cedil9sup1[g]Slamp0 raquoR0139$4H$0m3 middotordmraquosup3sup3g3$Zltk$amp0TelFax sup3paraordfordmordmmicrosup3acuteacuteraquoraquoyenordfparaordfordmordmmicrosup3acuteacuteacuteacuteBusiness Sector Iamp$143$13ltyenH41$11k09131

Company SlMsukkK^HTKName K3ampTIamplt[amp$Designation IM`Address middotsup1Z$K34k4$ Taman Tun Dr Ismail sup1sup3sup3sup3sup3[44-40TelFax sup3paraordfordmordmmicrosup1ordmsup3frac14microyensup3paraordfordmordmmicrosup1ordmsup3sup3paraBusiness Sector M4133amp$yenl0$$

Company UjIS`HkMjIT]kK^HTKName ]13Tl$T$Designation IM`Address k4$313Oumlg$$Ilt0133ltHamp13acuteordfacutemicroordfacutemicroH Untang Mayang Pasir 3 acuteacutefrac14cedilsup3Hlt$H04g$$ TelFax sup3middotordfsup1middotsup1microsup3microsup3yensup3middotordfsup1middotsup1parasup3microsup3Business Sector Iamp$143$13ltyenH41$11k09131

Business Advocate

MICCI Welcomes Its New Members

Company Mj`g`KkK^HTKName K34samp$l413sDesignation M13439r13g01$3Address Hordfacutesup3ordfSS0amp4$Rampamp0Hamp13H [[l1k40raquoraquoacutesup3sup3 [amp3[$4kTelFax sup3raquoraquoordfmicroacuteraquomicrocedilcedilyensup3raquoraquoordfmicromicroacutemicrocedilcedilBusiness Sector Iamp$143$13ltyenH41$11k09131

Company SM^kUgM[MjZ^IjMMjtIMkK^HTKName R0T$H$34j$Designation I``Address 9paraacuteacutek$30]jIH Z$l0901cedilsup3middotordmsup3[44-40TelFax sup3paraordfmicrosup3paracedilcedilfrac14frac14raquoyensup3paraordfmicromicroordmmiddotacutesup3microacuteBusiness Sector Iamp$143$13ltyenH41$11k09131

Company ljgIkK^HTKName 1amp$samp$Designation S$0]$0Address frac14amp0amp$kamp$parayenmicro [1$g0$4130$kamp$ acutepararaquosup3sup3H4330amp03g$$TelFax sup3middotordfparacedilsup1sup1paracedilcedilyensup3middotordfparacedilsup1middotsup3sup1sup1Business Sector ^amp$ordf]313]$4133401

Company ]MMgTUUgkkK^HTKlaquo[mm]gmjName j1303113Designation K0133amp0Address ampltS0amp4$Rampamp0 ]$0$`0$3[ [IIcedilsup3sup3raquoraquo[44-40 TelFax sup3paraordfmicroacuteordmfrac14raquofrac14ordmordmyensup3paraordfmicroacutemiddotraquocedilordmcedilsup1Business Sector j3yensamp1

Company ^^`kgTMjMHTKName ^[H$Designation Iamp-$ltK0133amp0Address ^ampmiddotordmordfmicroacute13Rampamp0Z$gZmcedilyenacutemicro K30$k4$lt[amp3K$10 middotordmraquoacutesup3g3$Zltk$amp0TelFax sup3paraordfsup1acutemiddotacuteraquofrac14frac14raquoyensup3paraordfsup1acutemiddotacuteraquoraquofrac14frac14Business Sector I131yen]$01

Company HZk`RRkT`jMkK^HTKName H$RampampkIampamp$Designation ]$$K0133amp0Address m$3Kordfparaordfpara]$9$4acute ^ampacuteraquofrac14Z$l4$j cedilsup3middotsup3sup3[44-40 TelFax sup3paraordfmicroacutesup1microraquosup1raquoraquoyensup3paraordfmicroacutesup1microfrac14sup1frac14frac14Business Sector `yenS1yeng30amp13131

39

Members News

Company llT`^Sg^lTUjMkK^HTKName K$$lt4Designation 0S$0]$0Address amp3pararaquoacuteraquoordmZ$kmraquo Taman Industrian Subang Utama k1lt$micromicromiddotsup3parasup3sup3kk$amp0 TelFax sup3paraordfcedilacutefrac14acuteacuteparaacuteraquoyensup3paraordfcedilacutefrac14acuteparaacuteraquosup3Business Sector ]13$0ltyenM4-$3

Company lM^Huk`mlTMj^kK^HTKName 130H03ampampDesignation IM`Address ^ampordmZ$$k3m l$$k3raquoacutecedilcedilsup3Zampamp0H04Zampamp0 TelFax sup3ordmordfcedilcedilraquoraquoraquoacutemicroyensup3ordmordfcedilcedilraquoraquoraquomicroparaBusiness Sector M4133amp$yenl0$$

Company m^UlMKRmMkmggu]kK^HTKName M$[$^13amp1Designation ]$$K0133amp0Address IordfcedilordfparaHamp13Ik4$U$0Iamp$amp Z$mkZsup1yenmicromiddotordmsup1acutesup3k4$Zltk$amp0TelFax sup3paraordfcedilsup1parasup1sup3acuteparasup1Business Sector l0$U-amp03yenM-amp03

Company sH^KkK^HTKName samp$u$u-Designation S$0]$0Address cedilsup3acutecedil3Rampamp0s1K$ sup1middotZ$k4l$k$3amp1 raquosup3acutecedilsup3Zampamp0H04Zampamp0TelFax sup3ordmordfparaparamiddotacuteacuteordmmicroyensup3ordmordfparaparamicrofrac14ordmacuteordmBusiness Sector g0amp-03ltyenjM133

Company k^I[H`kkkK^HTKName k40$30$kamp14$0Designation IM`Address ^ampacutesup14$g041$[$para l$g0$4130$I$$jlt paraacutemiddotcedilsup3U-ampg0 TelFax sup3cedilordfmicroraquoacutemiddotfrac14frac14cedilyensup3cedilordfmicroraquomicromiddotfrac14frac14sup1Business Sector RampampyenH901

Company sUwMglR`j]kK^HTKName ]g0$3$Designation ]$$K0133amp0Address k43cedilsup3ordfmiddotordfparamiddot3Rampamp0 Wisma UOA Damansara 50 Jalan Dungun K10T31cedilsup3middotfrac14sup3[44-40 TelFax sup3paraordfmicrosup3frac14parasup1acutecedilmicroyensup3paraordfmicrosup3frac14parasup3sup3cedilsup1Business Sector Iamp$143$13ltyenH41$11k09131

Company s]gj`gMjlu]^SM]M^lkK^HTKName i4kT4Designation ]$$K0133amp0Address amp3cedilacuteS0amp4$Rampamp0Hamp13R j4$k$]3para1I3lt raquoraquosup3sup3sup3[amp3[$4kTelFax sup3raquoraquoordfmicrocedilmicroacuteordmordmyensup3raquoraquoordfmicrosup1raquocedilraquoacuteBusiness Sector g0amp-03ltyenjM133

Company s`^KMjRmT`jUw`^kK^HTKName I4kltT$Designation K0133amp0Address cedilsup3raquosup1Z$[4$H4lt `ecircZ$H10microcedilmicrocedilsup3[4$3$g$ TelFax sup3frac14ordfcedilsup1sup1acutefrac14paraacuteyensup3frac14ordfcedilsup1sup1parafrac14cedilmiddotBusiness Sector 0134340yeng$33amp$1

under

constructio

n

38

Business Advocate

Company [^`sMKSMTrM^kK^HTKName ^ampamp0$H$3]ampu1$Designation I0$Address microparaZ$k3031r raquosup3microsup3sup3Zampamp0H04Zampamp0TelFax sup3ordmordfmicromicromicromicrosup3raquofrac14Business Sector M4133amp$yenl0$$

Company ^mk`jkK^HTKName U$0Z1amp$k4$0Designation ]$$K0133amp0Address acuteparaordmZ$Z3g0 l$H43`ecircZ$H43 middotparasup3sup3sup3[$k$amp0TelFax sup3paraordfraquoordmparamiddotordmmicromicrosup3yensup3paraordfraquoordmparamiddotordmmicromicroacuteBusiness Sector M$0ltyenm331

Company gjM]UMjgmkgj`gMjlu]kK^HTKName K3ampk0Z13lt[0Designation K0133amp0Address ^ampmicrofrac14ordfsup3microZ$H130acuteyencedil Taman Nusa Bestari raquoacuteparasup3sup3k4Zampamp0 TelFax sup3ordmordfcedilacutemicroparacedilmicromicroBusiness Sector g0amp-03ltyenjM133

Company jKOtildek^[msUljMMkllMkK^HTKName RU0[H$ordfj1Designation IM13439`THORN130Address k43acutesup3ordfsup3ordmH$raquog04k`T` ^ampmicroamp0amp$H$[44-40I3ltI$30 cedilsup3middotcedilsup3[44-40TelFax sup3paraordfmicroacuteraquoacutemiddotsup3acutemicroyensup3paraordfmicroacuteraquoacutemiddotsup3acutemicroBusiness Sector g0amp-03ltjM133

Company [^SumM^gjU^lU^SM^lMjgjUkMkK^HTKName lltI$TampDesignation K0133amp0Address acuteacuteZ$g01frac14yenacuteparaH$0H04g01Zlt raquoacuteordmcedilsup3Zampamp0H04Zampamp0TelFax sup3ordmordfpararaquoordmraquoraquoraquoraquoyensup3ordmordfpararaquoordmordmordmordmordmBusiness Sector ]yen9031$

Company jMSmk]^SM]M^l]ukUkK^HTK - PENANGName Zlt$3I$010$Designation S$0]$0Address 9acutesup1S40$ltg0amp$`THORN13lamp0 Z$[acutesup3microcedilsup3Samp03amp$g$$TelFax sup3middotordfmicromicromicroraquoraquoraquoacuteyensup3middotordfmicromicromicroraquoraquosup3acuteBusiness Sector Iamp$143$13ltyenH41$11k09131

Company kU]gk`^]jU^MkK^HTKName g4s$Designation S$0]$0Address 0]0$I4cedil3]Z$g$3 ordmacutesup3cedilsup3gamp03K131amp$^0k$TelFax sup3sup1ordfsup1middotordmsup1raquosup1raquoyensup3sup1ordfsup1middotordmsup1sup1acuteordmBusiness Sector l0$1-amp03

40 41

MICCI News

Kuala Lumpur

Kuala Lumpur

In light of the overwhelming success of 3acute13^3amp$Iamp$0$13on Goods and Services Tax Skl$]ltmicrosup3acutemiddot]UIIU$3]lt1$Export Academy organised the 2nd National Iamp$0$13amp$Skl$k-30microsup3acutemiddot33premises of MATRADE The conference themed

2nd National Conference On GST Implementation

Networking Evening At Carlsberg Brewery Malaysia

ldquoChallenges in the Implementation of GST in Malaysiardquo brought together 13amp13ampacutemicrosup3-0313-$31from various industries

The keynote address was 90ltK3ampk0[H$TDirector General of the jamplt]lt1$I413amp1j]I$34019$

speakers that included SM Thaneermalai Senior Executive Director of g01330amp41Iampamp-0103[40K-43ltK0133amp0ampj]Iu-Han Executive Director of g01330amp41Iampamp-01Taxation Services Sdn Bhd Stanley Wong Director of ksg0amp133Iamp$143$k$H[04H0IM`of OMNI2U Sdn Bhd Irene Yong Partner at Shearn Kamp0OtildeIamp$ZltIl0$03]u`H

U$1011K3ampk0[1343amp$3331compulsory for businesses whose taxable supplies amp0acutemicroamp$3113RM500000 to register by

the deadline on December paraacutemicrosup3acutemiddotT133331amp$313amp-ltj]Ithere are nearly 300000 potential registrants who are required to register for GST to avoid any legal action However as at September microsup3acutemiddot3401013below par

The conference highlighted a number of key areas of GST particularly on its challenges and implementation current developments its process and procedures 1ampUgrave301amp43amp$1$legal issues concerning the transition One certainty it was widely acknowledged that careful planning detailed preparation mass participation and an extensive taxpayer education programme are key aspects for a successful GST implementation in the country

]amp03$raquosup301and guests turned up amp0]UIIU1$3amp0$9$$3I010Brewery Malaysia in ^amp90microsup3acutemiddotlcasual get-together was graciously hosted by I010amp13ampall guests with an array of exquisite brews along with $--3$1-0Henrik Andersen

Managing Director of I010]lt103all guests with a toast that 0lt$30amp413]UIIUand the long established relationship between both organisations particularly citing on some of the key initiatives that the I019amp133and continues to represent amp$ampI010$businesses at large

Throughout the evening 90amp41-011-amp$1amp0lt]01amp]UIIUwere handed out as lucky draws such as two ]4$13lt1-01ltMunchy Food Industries k$H13ampecirc0hair dryer two table lamps and two solar lights by Philips Malaysia two RM50 vouchers for dining at the Sultani Restaurant lt[amp0$U-]Sdn Bhd and one voucher each for a scuba diving lesson and three personal training sessions by ]0113ecircl0$$ Sdn Bhd worth RM365

and RM350 respectively It was indeed an enjoyable and laid-back evening that set an ideal atmosphere for those in attendance to establish new business contacts and to catch up with old friends

]UIIU3$1311$130--0133amp$3ampI010Brewery Malaysia for their exceptional hospitality sponsors for their kind contributions and most certainly to all members and guests who enlightened us with their presence

Members News

MICCI NEWS

42 43

MICCI News

Lessons Learned From Cargo Hijack

An eight tonne truck carrying goods valuing half a million ringgit was hijacked by 6 assailants disguised as $amp013$31ampTHORN1301wielding machetes around $3amp$micropara]ltmicrosup3acutemiddotOne of the two drivers manning the truck was 4ampecirc$$amp30130amp0$Ugrave3lt30ampside while the other driver was made to drive the truck against his will The driver that escaped managed to hail down a taxi and lodged a report at a nearby police 133amp$3$acute $431ampthe incident

Fortunately with the assistance of the trucks Global Positioning System (GPS) the police managed to intercept the truck in 35 minutes and all assailants were apprehended in

Kuala Lumpur

Kuala Lumpur

policy to receive and deliver all containers without knowing its contents to reduce the risk of containers being a target In terms of 13ampamp03amp$3I413amp1and Police Westports does work together with both authorities on certain cases involving cigarettes contraband and cargo hijackings

The meeting provided an ideal avenue for the I03amp4$013$the daily processes at Westports while allowing for suggestions on security matters to be raised Westports agreed that such cooperation is vital in enhancing its operations and will look closely at 03013ampamp03amp$ecircamp031between both organisations

what was a nerve wrecking situation

That being said the entire incident was actually a staged cargo hijack however only to the knowledge of a handful of police ampTHORN1301$333involved representatives 0amp]UIIU1Zamp$3133amp$k13403ltIamp4$13ZkI`$3jampltMalaysian Police (Selangor contingent) The whole operation was sponsored ltlkI`H0l113ampStores (Malaysia) Sdn Bhd Metrod (Malaysia) Sdn Hk13$0amp13131(Malaysia) Sdn Bhd British American Tobacco and Securiforce Sdn Bhd

The exercise was aimed at improving security awareness among security managers and transporters

on modus operandi used by criminals as well as to measure the response from the police

The need for industry awareness on cargo 13$110133$statistics compiled from ]UIIU01lstatistics revealed that in microsup3acutemicroordmmiddot131100-amp03with losses amounting to $133j]microacuteamp$$microsup3acutemicroordmmicro1311with losses amounting to RM6 million were 0-amp03$microsup3acuteparak$13Z$40ltmicrosup3acutemiddotcedilsup313119been reported with losses estimated at RM62 million raising concern amongst manufacturers on how easily the information on movements of freight its content and value can be obtained

l-amp13amp03$3a number of strategies for implementation and enhancement in order to avoid and be better prepared in an instance of a hijack Making certain that employees are appropriately trained to follow all guidelines in such situations can make a major

ecirc0$13$3amp4313ampwhile technologies such as advanced GPS panic button door sensor and immobiliser can play a vital role in thwarting deceitful pickupsA few recommended guidelines that could -09$313$1$134bull Avoiding the use of

secondary roadsbull Traveling in convoys bull Stopping only at brightly

lit designated areas bull Routes and cargo

load should be kept 13110amp30parties

plusmn Iamp$41333amp3amp$study on all cargo movement

bull Maintain a list of emergency contact numbers

]UIIU13amp$3$43ampwork closely with all relevant authorities on educating businesses and the community on crime awareness and prevention particularly on cargo hijacking and warehouse break-ins The I03$1311$130appreciation to all parties that were involved in the planning and execution of the mock drill

Business Advocate

lI01Zamp$3133amp$k13403ltIamp4$13ZkI`had a recent meeting 33IM13439`THORN130amps13-amp031Malaysia Berhad Ruben Emir Gnanalingam The 3amp$ltZkI`I0$j$]33was intended to address issues and challenges concerning port security attend to the needs of ports

Jasco Meets Westports

]UIIUamp0$13amp0$1$g0$[44-40amp1341$on three key areas that contribute towards the ease of international trade $lt3lI0$3I03133amp`0$

gQGwQZNfrac34Zfrac34aeligi9frac349gZGifrac34GgiQwQB9iGfrac34Of Origin amp APEC Business Travel Card

$3gMIH41$11l09I0T$August and November respectively the two 1-01amp030$1were R Jeyasingam Senior Assistant Director I413ampj30amp

Kuala Lumpur

has more that 35 years of experience with the Royal ]lt1$I413amp1$3I0190ltamp$Senior Finance Manager Esther Tan

llI0$31311amplt114lt3]UIIUin Malaysia eases customs clearance by eliminating customs duties and import taxes when equipment and other merchandise are shipped overseas for trade shows and fairs Such items to name a few include computers clothing medical appliances photographic $4-$3$even racehorses to over 70 countries

`$313031331ampamp0$I`-0313-$31were provided with updates on the latest criteria applicable to manufacturers exporters and traders in determining the origin of goods The I`1amp134$341to certify the place of

growth production or manufacture of goods $-amp03$3amp1-1313countries where the consignee for customs clearance requests it

13lt3gMIH41$11l09I0HlI340$out to be a keen interest among participants who were not entirely aware of its procedures while some on its existence U$140lt3HlIallows business people with a short-term entry 3ampacutefrac14-0313-3$economies without separately applying for a visa and gain access to fast-track entry and exit lanes at major airports

l0$1-0amp93ampbe very fruitful as there were active engagement from participants during 3iOtilde111amp$1]UIIUwelcomes any enquiry 3amp1313Ouml131313amp with reference to the above areas

gQGwQZNfrac34QZfrac34k9X9frac34kYekg

gQGwQZNfrac34QZfrac34(Gg9W

users and to build on the existing relationships between both organisations

The delegation was greeted with an overview amp$s13-amp031ltrlt[40TampIamp0-amp03Regulatory amp Marketing followed by a brief on the security measures in place at the port by Gregory Jarret Head of

Port Police One of the main concerns highlighted was that due to frequent movement of drivers from one company to another Westports has to issue a new pass each time causing THORN13431$3013$090$3133amp$1amp$3security measures in place $134ordfbull Three days induction

for port police that

include physical and communications training

bull Routine physical checks on all vehicles in and out the port

plusmn -IIlr13amp90throughout the port

bull Tracking entry and exit of drivers using the E-gate pass

bull Implementation of Smart card security at berth areas

Furthermore Wesports THORN0333130

44 45

MICCI News

MICCI meets with the Belgian Chambers of Commerce and Industry

General Committee luncheon with Dato Yasmin Mahmood CEO of MDeC

Kuala Lumpur

Business Advocate

]UIIU$13ampamp03amp$with the Judiciary --amp$3$3Iamp11amp$ZI13ampk0Iamp$Ian Birss Justice High Iamp403ampM$$Otildes1I$130ltamp0tea-talk session themed ldquoAdjudicating Issues in Intellectual Property Casesrdquo $^amp90microsup3acutemiddot3amp3ampacuteacutesup314-0amp0$111amp$court judges attended the evening which was moderated by the Hon Dr Badariah binti Sahamid Z4Iamp403amp--

The session included dynamic deliberations that incorporated law cases in England and Wales on patent trademark and copyright infringement calculation of damages judicial case management collective copyright management electronic evidence and unfair 13amp-33amp$k0Iamp$1amp

Adjudicating Issues In Intellectual Property Cases

shared his expertise on the role of intellectual property (IP) protection best practices in judicial case management and the role of inter-agency cooperation There was a general consensus that the lack of judges attuned to legal and commercial issues surrounding IP rights may lead to decisions that are unfavourable to the owner of the rights

The same evening a dinner was hosted by wU0OtildeIamp3the Majestic Hotel to 13ampk0Iamp$19133amp]lt1k0Iamp$was greeted by the Right Honourable President amp3Iamp403amp--Malaysia Tan Sri Dato k0]j41$k0ecircand a close group of eminent judges During the dinner

k0Iamp$10$exchanged experiences about the United [$amp4130lt1lt13THORN0$that it was constantly modifying and looking at ways to raise its level of performance including the quality of judgments delivered attracting talented candidates to serve on the bench and continuously training and educating their judges

Prior to being made i4$1Iamp4$1$microsup3sup3raquok0Iamp$$1career specialising in IP cases and was a Treasury Barrister handling cases on behalf of the government among his amp30amp0U$microsup3acutesup3was appointed a Specialist I01343Z411$3amp3g3$31Iamp4$3ltIamp403Throughout his career k0Iamp$110

share of controversial cases including the lawsuit 0amp43ltIk$]I3amp$ordfsharers Temple Island vs New English Teas a case where a photograph ampamp$amp$41130amp11$Westminster Bridge was amp4$14THORN13$3lt10to another photograph of the subject to constitute copyright infringement and not to mention the highly publicised Apple vs Samsung case that he ruled in favour of Samsung which was 4-lt3Iamp403 of Appeal

k0Iamp$-011his overwhelm on the hospitality received on his visit to Malaysia and congratulated the Malaysian Judiciary for 30amp$ordfamp$ecircamp03$judicial trainings

Kuala Lumpur

46 47

MICCI News

Sabah

MICCI Meets His Excellency Vladimir Lopato-Zagorsky Ambassador of the Embassy Mfrac34iPGfrac34GekAXQBfrac34Mfrac34GX9gkhfrac34ifrac34Indonesia and Malaysia

Budget Forum by Ernst amp Young

Sabah

speech adding that the year has seen many challenges and opportunities that have impacted the economy Businesses are still adjusting to the implementation of minimum wage while the introduction of GST $-0microsup3acute 13$11businesses training their people and setting up their accounting systems to accommodate for this new taxation system Under all these challenging conditions the State has seen a fair degree of new investments mainly due to the abundance of natural resources coupled with stable political and

economic situation ldquoWe foresee greater investments in downstream activities in such sectors as agriculture aquaculture tourism and oil and gas We are sure that the State Samp90$$31$913amp0friendly and hand-holding policies are helping in the implementation of these investmentsrdquo Datuk Arulpragasam commended 3Samp90$$3amp$31ecircamp03to develop the infrastructure in the State particularly amp$13amp-3$middotacute$amp0and connecting roads throughout the State while 4030amp133$j]paraacuteamp$amp03ampltamp90

projects due to commence 33$ampmicrosup3acutemiddotHe further highlighted on a few areas concerning businesses in the State namely the liberalisation amp3Iamp3gamp13ltbetween Peninsular and Sabah deferment of the revision of the minimum

wage and for the State to look into tapping more reliable source of power such as natural gas The luncheon provided an excellent stage for business people to convene network and exchange ideas on the developments in the State

Business Advocate

]UIIUg0130331acutesup3micro$$$9010ltluncheon in September microsup3acutemiddot33U-$Hotel Ipoh A total of 200 members and guests 33$3Ugrave30$ampamp$which was made even more memorable with the presence of distinguished keynote speaker former Minister of International Trade amp Industry Tan Sri j

The Guest of Honour State Exco YB Dato Dr Mah Hang Soon represented $903IMinisters speech in which 13333amp03acute13ampmicrosup3acutemiddot3k33managed to bring in a total ampj]raquomiddotsup3amp$amp03amp$913$311-1313ltin the manufacturing sector Additionally as part of its long term plans the State will be constructing the Southern Perak Development Region which would be modeled along the Iskandar Malaysia Development Region With the proposed 13amp$1304133amp$amp3paraacutesup1s13Iamp13M-011ltfrom Banting to Taiping there would be further economic growth in the aforementioned Southern

MICCI Perak Annual Luncheon

Perak Development Region Moreover the State had recently formed the Menteri Besar Incorporated whose primary responsibility was to spearhead Peraks progress under the Perak Amanjaya Transformation Plan With these initiatives in place Perakians would be able to enjoy better infrastructure and amenities

]UIIUg00$13I0$K3ampkHampamp$in his address emphasised the urgent need to make 9m$1331in industrial estates and business precincts of Ipoh Manjung and TaipingHe further reiterated the importance of having more 310ampU-amp3amp$3amp

international destinations to increase trade and tourism

Before long Tan Sri j3ampamp313captivating her audience with her invigorating 1-13kTHORN033in order for businesses to prosper there was a need to institute pro-business policies citing the Ali Baba IPO an e-commerce company as an example to follow suit With Malaysia moving towards 01$r1amp$microsup3microsup33was imperative that global benchmarks and standards are set Furthermore Tan Sri commented that the present generation Y amp Z workforce dictates higher expectations given their

keen interest and routine to technological resources She added that competitiveness was pivotal for businesses and the country as both internal factors such as entrepreneurship capabilities business strategies people management and keeping abreast with the market and external factors such as the need for the public sector to periodically review its existing rules and procedures for relevancy and obsoleteness are contributing factors at work

Iamp$134$l$k040amp0the revival of the Malaysia Incorporated concept and philosophy to serve as the modus operandi to keep up the pace with liberalisation

Perak

]UIIUk033amp3ampmiddotmicrosup301and guests to its annual 4$13amp$$4413microsup3acutemiddot3the The Magellan Sutera [amp3[$4klevent was attended by the Honorable Datuk Raymond l$K-43ltI]$130of Sabah representing the I]$130ampkuH

MICCI Sabah Annual Luncheon

Datuk Ir Edward Yong ]ltamp0amp[amp3[$4I3lt$uHK34]1Manjun Minister of lamp401I4340$Environment Sabah ]UIIUk0$13I0$H0S$Datuk Arulpragasam welcomed all present in his

48 49

MICCI News

Sunset Cruise By Simpson Marine Sdn Bhd

Members and guests of ]UIIUg$$0amp13by Simpson Marine Sdn Bhd to a sunset cruise from Straits Quay Marina to the 013g$$H0amp$amp0

their luxury yacht the Four Ramp01$^amp90microsup3acutemiddot

As the tide was low that day the Four Flowers had to anchor out at sea near

the Straits Quay Marina Guests were transported to the yacht on Eastern Otilde`0$313033lt]03$0they were then welcomed with cocktails and light refreshments before cruising by the scenic shores of the islandThroughout the exhilarating journey that lasted close to two hours Simon Theseira Senior Broker for Simpson Marine Malaysia and

his team entertained the guests with a tour of the yacht while elaborating on the services provided by Simpson Marine

M131$acutefrac14raquomiddot$Tamp$[amp$$1303$3130th anniversary this year Simpson Marine provides a wide range of yacht services throughout Asia and is the exclusive dealer amp0$ltamp3amp01leading yacht brands in 30amp$3ampTHORN131$Tamp$[amp$I$l$Thailand Indonesia Singapore and Malaysia

Convergence ndash Penangrsquos Future

]UIIUg$$31annual luncheon dialogue 33I]$130ampg$$uHS4$M$$k-30microsup3acutemiddotlIamp$90$13g$$1R43403luncheon was attended by 13amp13ampacutemicrosup301$guests at the Trader Hotel

U$10113IMinister brought to light on how convergence has and will continue to propel Penang to greater

heights The convergence of manufacturing and services sectors talent and infrastructure were among some of the main areas raised

Today many internationally acclaimed manufacturers have located and set-up their services or RampD hubs in Penang to complement their manufacturing arm This insulates the local economy from cyclical impacts and provides

Penang

Penang

3k33113amp$amplt3additional resilience

g$$19013ltamp134340and heritage augmented lt31m^MkI`samp0Heritage status provides an exceptional backdrop to the convergence of creative talents that has resulted in the rapid development of the services sector Shared Services and Outsourcing (SSO) Business Processing Outsourcing (BPO) and [$ampg0amp1311$[g`13amp-$19now set-up base in Penang providing employment opportunities to over 3000 local people Furthermore the State Government has invested in a RM33 billion Business Process Outsourcing and Information Technology Outsourcing (BPO-ITO) 4$Hlt$-13ampensure continuous growth in this sector that will lead to high-paying and knowledge intensive jobs for tens of thousands

Penang has been consistently rated one of the top ten most livable cities in Asia a testimony to the direct convergence ampamp3g$$11ampUgrave3and hard infrastructure which is continually being improved As businesses talents and industries converge to Penang due to its superior livability factors it will elevate the State to a regional business hub encompassing trade from the Indonesia-Malaysia-Thailand Growth Triangle (IMT-GT) region

l1304amp3I]$13011-131to build self-reliance amongst Penangites and to dissuade them from the dependency syndrome especially on resources and money politics The State Government is committed to providing the best environment for businesses to thrive

Business Advocate

Sabah

lraquo3kU$30$3amp$M-ampkUMmicrosup3acutemiddot10ampacutefrac14ordfmicroacutek-30microsup3acutemiddotat the Sutera Harbour Resort 330133$3amp3ampmicrocedilordmsup1raquovisitors As reported by the kUMmicrosup3acutemiddot`THORN1343amp0Ernst amp Young from 33amp3913amp01microparamicromiddotacutecomprised of Malaysian visitors while 2527 were foreign visitors

A total of 22 countries participated in the expo $ltk$-amp0[amp0Brunei Darussalam Indonesia Taiwan Thailand r3$kamp43013Philippines Australia S$M134amp0I$k30$gamp$Slovakia Germany Zambia m$3[$ampm$3States of America and Japan

SIE 2014 And SIBLT 2014The expo was jointly ampTHORN133lt3K-43ltI]$130ampk$Minister of Infrastructure YB Tan Sri Panglima Joseph g0$[3$$$3I]$130amp^amp030$Territory Australia The Right Honourable Adam Giles

The Sabah International Expo (SIE) is Sabahs premier business fair and a State Government sanctioned trade exposition It is held $$lt$[amp3[$4I3ltkl9$3capitalises on Sabah being the regional hub for the BIMP-EAGA region a grouping of sub-regional economic cooperative amp$13amp90$amp03$acutesup1amp$13

population of more than sup1acuteraquoamp$-amp-

In conjunction with the M-ampamp03$middotraquosup3delegates attended the Sabah International Business 4$13amp$lkUHlmicrosup3acutemiddotamp$acuteraquok-30microsup3acutemiddotl33403Right Honourable Adam S1I]$130of Northern Territory Australia who addressed the challenges facing the Northern Territory and

3Samp90$$31ecircamp03$enhancing Asian relations $30amp$$ul1TjDirector Alvin Goh who -01$3amp$ul114131311stories

SIE has seen 230000 visitors thus far since its inception in the year 2000 It has grown $3amp$9$33301331the close public-private partnership in the State as both parties work together to promote progress prosperity and development

]UIIUZampamp0$collaboration with Tenaga Nasional Berhad (TNB) and SAJ Holdings Sdn Bhd organised a half-day 0$3$3use of energy and water in the State

Held in September at the DoubleTree by Hilton Hotel Johor the

iQXQiQGhfrac34gQGwQZNfrac34sfrac34frac34aeligZDfrac34+aelig

Johor

0$133$ltparticipants and featured two speakers Tuan Haji [0$Ij1Senior Manager of Green Technology TNB and Mohd Zin Othman General Manager of Operations SAJ who respectively presented on sup1GZGq9AXGfrac34ZGgNsfrac34QZfrac34Malaysiardquo and ldquoWater is Precious Do We Have

Enoughrdquo

l013-01$33amp$touched on the various forms of energy used for supply in the State such as biogas biomass and solar with the exception of hydroelectricity The second presentation focused on the latest technologies used 3amp$1403k33130

01091014THORN13$3given the growing demand and expanding population 133paraacuteK130microsup3acuteparastood at 35 million people In addition an interesting fact that came to light 13middotmiddot303$3plants and 23000km of pipes transporting water throughout the State

16th Annual SME Exhibition Suntec City Singapore 2014

Johor

50 51

REGIONAL FOCUS East Coast

Business Advocate

East Coast

MICCI East Coast Meeting and New Members Induction

Labuan IBFC Masterclass]UIIUg$$in collaboration 34$UHRIIncorporated Sdn Bhd organised a half-day 1$0$`133amp0microsup3acutemiddotat the Eastern amp Oriental Hotel Penang Titled sup1qfrac34ifrac34hGfrac34wMhPgGfrac34Solutions to Structure Both Your Business amp Personal Wealthrdquo the seminar featured Zecirc0U1K0133amp01amp$Otildek-13g0amp1331amp4$UHRIU$13amp9$amp909amp4$UHRI1-0amp41331$

1amp43amp$11-1313ltamp$34$30amp0amp$1amp0ampTHORN1311-133exemptions and mid-shore jurisdictions to name a few

Haji Mohd Rasheed [$$]ampU01k$amp0Iamp4$1OtildeTWealth Management Otilde13ltg$$$ampOtilde11amp13313$presented on ldquoPrivate Wealth Management via Labuan IBFCrdquo which covered the intricacies and importance of private wealth management 41$34$l0413

Penang

H1$[44-404$UHRIU$13amp0-amp03Sdn Bhd is a leading 41$11$$$1313$30$1g1313that provides investors an ideal balance of 113$4303lt$certainty in a middle

shore jurisdictionAttended by close to 50 participants the seminar not only provided valuable insights on how to 0ampamp$141$1143also on how to manage personal wealth

Penang

Networking Evening hosted by Jyske Bank

52 53

Ng Lee Penn is the General Manager for Health Safety Environment Quality and Utilities Operations for BASF Petronas Chemical Sdn Bhd Lee Penn has 15 years of working experience in EHS quality management operational planning and strategic marketing Prior to joining aelig+frac34(aelig+frac34Chemicals she was iPGfrac34GNQZ9Xfrac34G9Dfrac34Mfrac34Distribution Safety and Emergency GheZhGfrac34QZfrac34aelig+brvbarhfrac34Competence Centre for Environment Health and Safety (EHS) amp Security in aelig+frac34aelighQ9frac34(9BQwQBiexclfrac34

Regional Focus

3 How has the importance of $90amp$$3

protection changed 3$3I131sector through the years

lI1311133amp0understands the challenges ndash and could even say recognised the uphill journey to be had with regards to environmental protection before most of the other industries even saw environmental protection as a challenge The chemicals industry has progressively incorporate environmental policies in production the safe and responsible distribution of chemicals and how business is conducted which supports the environmental sustainability agenda This commitment can be seen in the establishment ampj1-amp$1I0worldwide sustainable environment code

subscribed to by chemical companies

However we all see and recognise growing and constantly evolving needs from stakeholders Those that the chemicals industry companies have had to respond to very 413lt$134ordf13amp-$133amp

$90amp$$31yenregulations

- Shareholders expectations for good returns on a sustainable investment

ordfI413amp0-1333amp$1for better products and products that reduce carbon footprint

ordfI9kamp133lt-1333amp$1$4$civil responsibility amid global challenges

- Media expectations on fast and accurate reporting Done right this elicits trust

In conclusion the chemicals sector in general and BASF gMlj`^kI131

1-1313lt$long-term view with regards to environmental protection and satisfying dramatically rising energy demands We contribute to meeting 1amp133lt1$1amp0sustainably and thus help master some of the amp01lt13$1Ultimately this generates business sustainability opportunities for us as well

4 What are 3amp$ordf30 $31amp

$13$13ampordf0$lt$13amp$1093amp$$3391$amp1into the company -amp1amp-lt

We believe that principles regarding environmental protection needs to be deeply embedded to ensure sustainability of our company and valued

MICCI Chats With Ng Lee Pennfrac34gfrac34G9XiPfrac34aelig+frac34(aelig+

ndash internal audits are a big part of our daily working lives We conduct regular internal audits on process safety occupational health and safety and environmental protection This is to ensure that our systems and procedures adhere to the highest standards

Furthermore we ensure these high standards of environmental protection extend to and are complied with by the contractors and suppliers we work with In addition to economic criteria our core suppliers are selected on the basis of environmental protection labour and social standards We even recently awarded 1313amp$30133amp0yen10913provider awards The winners were chosen with environmental performance as one of the main criteria

While I oversee the environmental sustainability of BASF gMlj`^kI131operations it must be said that environmental sustainability is driven at every level and by every employee of the company

2 Why do you see $90amp$$3 protection as a

$13110lt943313amp-$11amp4embrace

Environmental protection IS indeed a necessary value for companies Being environmentally responsible makes good business sense as it ensures our continuing 1amp1313$13ampamp-03within the community

We are also coming up against the very real threat of increasing scarcity of natural resources There are already seven billion people living on our planet and this number keeps growing with a projected nine billion people by the year 2050 And all these people will of course want to improve their quality of life This will require more nutrition more energy more housing and more of many other things to satisfy their needs

This means that it is critical that we act $ampIamp-$113$amptheir part in protecting the environment to help address this challenge Development is sustainable when it ldquomeets the needs of the present without comprising the ability of future generations to meet their own needsrdquo For a company this $13amp$303balance between driving business and protecting the environment

1 1S$0 Manager for T3

Safety Environment i43lt$m331Operations you oversee the $90amp$$31413$3ltampHkRgMlj`^kI131operation What are 1amp$90amp$$3initiatives in which ltamp49-ltamp00amp

The company sets high standards in the area of environmental 01-amp$13lt0133$the commitment of both shareholders in creating value and striving for performance that does not merely comply with 043amp$143ecirc1339lt$THORN13$3lt$1and reduces our possible environmental impact This commitment can 1$$313amp-$lt1active participation in j1-amp$1I0worldwide sustainable environment code subscribed to by chemical companies

We have a responsibility to take care of our planet and preserve its beauty resources and strength for future generations It is a

great privilege to be part of the team here at BASF gMlj`^kI1313amprealise these goals

Systems and structures 0amp0$13amp0133how serious the company is about environmental protection and ultimately sustainable development This message is deeply ingrained into the company whereby I-amp$$k413$Developmentrdquo is embedded as one of the 13amp-$lt1k30313Pillars

We carry out various initiatives and campaigns with both our employees and the local community that encourage employees contractors and business partners on a regular basis to reinforce the sustainable development message This include collaborations with the other chemical companies based in the surrounding area for the annual Balok River Adoption Programme (BRAP) and with the Malaysian Nature Society of Pahang for regular environmental activities This year we cleaned and improved the turtle hatchery area at Teluk Mak Nik Terengganu and released turtle hatchlings back to the sea

U31$3413amp43turtles beach cleanings and tree plantings though

Business Advocate

54 55

Regional FocusBusiness Advocate

business partners We engage a long-term view on this and believe 33I130lt1$$0amp0ecirc1339environmental protection By instilling the principles values and goals right into the 13amp-$lt1-amp1amp-ltampI130ltK091Sustainabilityrdquo we ensure that this common vision and goal is considered in all we do

In the long-term this is seen in how sustainability drives upcoming investments and it ensures energy THORN13$3313$ampamp1$environment friendly 1$13amp$$ltimpact in operations is incorporated right from the beginning

5 How has the Verbund concept shaped

3$90amp$$3-amp1amp-ltampHkRgMlj`^kI131

lr04$13amp$13-31a BASF-centric one and it means ldquointegratedrdquo or ldquoconnectedrdquo In BASF everything is connected HkR1sup1r04$sites these sites create amp$amp3amp13THORN13$3production systems by means of smart interlinking The by-product of one plant is used as the starting material for another So there is almost no waste l1133r04$concept is about

BASF PETRONAS I131amp-331-0$13-$3[4$3$13$3r04$

principle is a major part of 313amp-$lt11413$development story We connect our production our technologies our customers our business partners and also our employees in order to make the most of our resources develop innovative solutions and create value from what might otherwise have been wasted

We do not just produce chemicals - we create chemistry for a sustainable future This philosophy is deeply 0ampamp3$313amp-$lt1belief For us this is an ongoing journey and we need all employees to live up to this and make contributions towards sustainable development

6 l4ltintegrated site in Gebeng

Kuantan is one of 33amp$1amp3013r04$13$31g1313region (outside of China) How do you 31-1333$90amp$$3amp43ampampamp1313company operations in the East Coast region amp]lt1

Having the site here encourages more investments and attracts other investors in setting up here in Gebeng While these investments propel Gebeng as one amp]lt111313production powerhouses this also brings challenges in minimising environmental impact Strong cooperation

and support from the Department of Environment and their ampTHORN13011$$ecirc0$3010amp$14$THORN13$31$minimising waste and emissions to proper facilities layout

On a more social side cooperation with NGOs has to be further strengthened and open communications with the local community is needed

7 s3amp standards have been adopted

lt]lt1$13amp-$13amp043$90amp$$3protection practices

Malaysian companies are governed by the standards outlined by the Malaysian Department of Environment There are many standards which are based on approved international European and USA standards such as international convention in all areas of concerning environmental protection from waste water discharge standards air emission standards to Waste handling and disposal European yenmk13$010

applied for Risk Based Approach in evaluating environmental impact while US EPA standards are the guidelines for soil and ground water contamination analysis

Malaysia also has strict 041amp$ordf$-$$$$

amp$$amp0$41301and their development

- Environmental impact studies

- Environment Management programs

- Response to environmental emergencies

The establishment of international chemical companies in the area also means that the highest global corporate standards are applied by the operators At BASF gMlj`^kI131we strongly adhere to strict corporate BASF environmental protection standards that place heavy emphasis in controlling emissions at the source data traceability of waste that is generated and review on a continuous basis on reduction and amp-33amp$-amp3$3We also publish an annual r04$130-amp0313details our environmental commitment and performance

5756

Lifestyle

Words And Images By Sanjitpaal Singh

ordf31-13ampwords and its one that portray the colossal magnitude for every living being on this planet On every step through the forest life is apparent regardless of time and age proving to be an admirable trait of complex creatures and plant-life alike

This wondrous ecosystem generates and regenerates naturally in an endless cycle to produce provide for its inhabitants and to endlessly survive Each from the ever so minute to enormous trees standing tall amongst its peers - life here sustains from only natural elements of earth water and the sun

From rolling mistsbeneath the hills at dawn to starry night skies this is a yearning through every hearts desire for the serenity of life away from the city Through photography we immortalise these emotions for all to view and take pleasure in These images most frequently end up as a feature in our homes from the wondrous plateau that gleams inspiration

What would a -amp3amp0-0$ordfI03$1yen

lenses- Storage media

(compatible to camera)- Tripod for stabilityordfIamp31kamp1amp$

garments hat

- Water amp Trail mix Photography has grown from a tool for visual reference art form a leisure activity a social medium for visual expressions becoming todays most trended lifestyle

In the next issue we will provide examples with techniques to photograph various aspects that can be found in nature together with some safety notes while in the wild

Sanjitpaal Singh is a multi international award winning photographer actively involved in various nature and wildlife and photography related activities Sponsored by various international top named photography brands he actively explores forests to MkXwQXfrac34PQhfrac349heQg9iQZfrac34ifrac34hPqfrac34the beauty of the Malaysian natural heritage to the world

Business Advocate

6160

Business Advocate

Living GreenBuilding for a growing population and preserving the environment is a dichotomy perhaps as old as the dawn of industry Accommodating the 6 billion people on this planet is a 90lt13amp13ltecirc0for mother earth

In recent times the property industry has been demonstrating realisation of 3113amp13ordfecirc133and concepts like sustainable development and green building are 13amp$ampecirc31of the concrete jungles around the world

Relatively few buildings in the Klang Valley provide a good benchmark for sustainable living My personal favorite in the KLCC area is The Troika It combines design and technology to create an aesthetically pleasing structure that interacts organically with its surroundings and 1$0ltTHORN13$3The beton brut architecture boldly reveals concrete in its raw splendor As a result hardly any paint is used on the building

All the windows use low-emissivity glass which increases

Ikhram is an award-winning

investment property advisor

and property analyst with a

focus on residential properties

in the KLCC area and niche

property products in Australia

Gfrac34qgQiGhfrac34egXQwQB9XXsfrac349Akifrac34iPGfrac34local property market at his

AXNfrac34QpQZN+e9BGiexclBYiexclYsfrac34 9ZDfrac34P9hfrac34AGGZfrac34MG9ikgGDfrac34QZfrac34 PGfrac34DNGfrac34+frac349ZDfrac34p9gQkhfrac34iPGgfrac34ekAXQB9iQZhiexcl

By Nikki Huet

For more infromation contact

nikkihuetgmailcom

thermal insulation The use of inverter air-conditioning systems in all the apartments further enhances 3$0ltTHORN13$13ltof the building

My personal favorite is the green lung that is the heart of The Troika It is a large courtyard

with impeccably pruned foliage almost like something Giorgio Armani would have done were he a landscaper This very green garden is central to the entire complex It is literally a breath of fresh air

Who says being green cannot be stylish

QZQZNfrac34aeligifrac3449h9AQfrac34QhigWasabi Bistro at the Mandarin Oriental Hotel [44-40ampecirc01exquisite authentic Japanese cuisine in an elegant private setting An open dining area the sushi bar and private booths ampecirc0$0113amp13of seating Meetings and gatherings can be hosted in the private dining area available On the weekends Wasabi Bistro is also popular with families There are plenty of choices for everyone on the menu

About a quarter of Japanese popular recipes use seaweed to boost 9amp40U31013$

iodine - vital for a healthy thyroid - copper calcium iron and magnesium The Seaweed Salad at Wasabi Bistro is a mix of fresh seaweeds that beautifully complement each other ndash it is a must try Order the Agedashi Tofu or the Tofu and Seaweed Salad to start your mealRice a staple in the Asian

diet is a good source of protein whereas the omega-3 fatty acids in 10$3amp03protection and improved blood circulation Donrsquot 43ltltamp4$yourself thoroughly enjoying the delightful Rainbow Roll or the rich and divine Kumirsquos No 1 The wasabi freshly

made and served with sushi cleanses the palate Wasabi in general is said to have compounds in it that can help prevent tooth decay Wasabi has also been found to aid cancer prevention and prevent blood clots if consumed regularly As with everything good moderation is key

HOLYHULQJVROXWLRQV

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QWHJUDWHGORJLVWLFVVROXWLRQVIRUWKHODUJHVWVHFWRUV

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Q12015 B

usiness amp Environm

ent

T

he P

remier A

dvocate for the B

usiness C

omm

unity

6 7

1413$3ltU$microsup3acutecedilThe Malaysian Nature kamp133lt]lt11longest established domestic environmental organisation will celebrate 75 years supporting the environment in this country

It is up to these parties along with the business sector to maintain an open door approach to discussing issues of mutual interest within the environmental 0amp0$3amp$cooperative areas for 3$3ampconfrontational approach to any issue small or large will only delay or derail consensus and nobody wins

M$90amp$$3Engagement is not a 0amp1431amp$area where a genuine win-win is possible hellip if we but try

Nevertheless it is also true that companies have a responsibility to their shareholders and stakeholders to provide a return on their investments without which they would be unable to secure additional capital for business growth and sustainability

So can these two apparently opposite -amp13amp$1013amp$13

The short answer is yes 1341-0amp33ltdoes not have to be at the expense of the environment In fact environmental consciousness and regard for sustainability is a prerequisite for ensuring the ongoing availability

of many materials and resources necessary for industry

Similarly the environmental community has to

recognise that much of the funding they rely

on emanates from 3-0amp31

Chamber Chatter

This is of course an amp901-133amp$and there are many companies large and small who demonstrate active support for climate change action environmental sustainability and education energy THORN13$13lt0413130amp$emissions and a host of other activities with good environmental governance in mind Many Malaysian companies participate in the bi-annual Prime ]$1301T11341Award (PMHA) which recognises excellence in environmental management and where ]UIIU1amp$amp3amp40organising associations

generated by the private sector

But on both fronts it is necessary for dialog to take place so that business understands the critical environmental issues and where action can actually contribute to sustaining their businesses and the environmental community can focus on areas that are important but do not simply put companies out of business

]UIIU1]lt11longest established trade association is very conscious of the merits of both communities environmental and business and seeks to maintain rapport with both sides and encourage an ongoing transparent relationship of mutual respect and positive engagement

Here in Malaysia we have a rich environmental heritage and one that is worth preserving A number of environmental agencies both foreign and domestic exist to support the cause of environmental good governance and

Environmental Engagement

Stewart J ForbesExecutive DirectorMICCI

frac34 yenPGfrac34AkhQZGhhfrac34BYYkZQisfrac34Qhfrac34wiGZfrac34B9iGNgQhGDfrac349hfrac34ZXsfrac34P9pQZNfrac34QZiGgGhifrac34QZfrac34egwQihfrac349ZDfrac349ZsiPQZNfrac34iP9ifrac34Y9sfrac34eiGZiQ9XXsfrac34gGDkBGfrac34egwQihfrac349ZDfrac34frac34Qhfrac34NQpGZfrac34XQiiXGfrac349iiGZiQZfrac34gfrac34may even be actively opposed

Business Advocate

8 9

Cover Story

time employees exceeding 75 or with annual sales turnover exceeding RM20 million

2 SMEsa Manufacturing

(including Agro - Based) amp Manufacturing Related Services

Iamp-$134time employees NOT exceeding 200 or with annual sales turnover NOT exceeding RM50 million

b Service Sector $134$UIl

Iamp-$134time employees NOT exceeding 75 or with annual sales turnover NOT exceeding RM20 million

How the Award Assessment Is Carried Out

For the successful implementation of the Award it is important for assessment procedures to be simple clear THORN13$3$01339of current trends in environmental management practices

The assessment is carried out in 3amp131

Stage I Submission of a written questionnaire by the participating company The responses are evaluated against a

set of criteria drawn up by 3l13$13Iamp33

The Questionnaire requires the company to provide information amp$Ugrave3$0ampareas based on key principles issued by the U$30$3amp$I0ampIamp013UII1H41$11I030amp0Sustainable Development llt$134

ldquoMALAYSIAN companies must step up their game in adopting sustainable business

practices Businesses are shooting themselves in the foot if things donrsquot change rdquo

Tan Sri Mustafa MansurOrganising I0$g]T

Stage II Site visit to verify k3acute1411amp$$313amp-$lt1$90amp$$3performance and commitment

Participants short-listed for Stage II are required to provide additional facility information if necessary (eg site layout history and etc) for the site visit A team of not less than two members will assess each site and the duration of each site visit would not exceed two days

Launch of the PMHA microsup3acutemiddotyenmicrosup3acutecedilIlt13OtildeNation-Wide Roadshow

The Award recently 13amp$1331acuteacute313lt13signifying the 20th year 1$1331$13-3amp$$acutefrac14frac14sup1$14$13ltK3ampSri Dr James Dawos Mamit Deputy Minister of Natural Resources and Environment amp$middotk-30microsup3acutemiddot

Following the launch nation-wide roadshows 0amp0$1$[$rltg$$Zampamp0H04U-amp[4$3$[amp3

[$4$[413$to reach out to more companies and industries

M$90amp$$3Zamp40$10

In recognition of the fundamental role of the media in sustainable development the PMHA inaugurated the Environmental Journalism Award in its microsup3acutemicroyenmicrosup3acutepara13lt133lStar taking the honours This Award is presented to the print media organisation that has made major contributions towards the understanding of environmental sustainability and seeks to enhance the quality and integrity of media coverage of environmental issues

This is in line with g]T113amp$13-313recognises companies and businesses for their accomplishments and leadership in environmental sustainability

acute01-Priority and Iamp3$3

2 Managing environmental issues

3 Training and Iamp4$133amp$

middot $`30Iamp-$13

5 Environmental Emergencies

6 Environmental Improvement

ordm g0amp4133yenk0913Iamp4$133amp$

raquo M-ampltParticipation

frac14 k4--ltI$acutesup3M$90amp$$3

Social Programme

acuteacuteM$90amp$$3Accounting

acutemicroIlt13Analysis

acuteparaM13ampK1$acutemiddotM13amp$acutecedil I0amp$Rampamp3-0$3

Business Advocate

Prime Ministerrsquos Hibiscus Award 20142015

The Award is jointly organised by four of Malaysias leading private sector non--0amp3amp0$13amp$1concerned with corporate environmental management and performance and sharing a common goal to advance the sustainability agenda They include the Business Iamp4$13amp0k413$3ltamp Responsibility Malaysia HIkj]M$90amp$$3Management amp Research Association of ]lt1M^kMjITFederation of Malaysian Manufacturers (FMM) and the Malaysian International I0ampIamp013OtildeU$4130lt]UIIU

The Award is endorsed by the Ministry of Natural Resources and Environment (MNRE) Malaysia and supported by the Department of Environment (DOE)

Participation In The Award

By taking part in the Award companies demonstrate to all interested parties (their customers

suppliers regulatory bodies etc) - their commitment towards ensuring environmental performance excellence Participants are given an independent holistic overview of their management practices in addressing environmental issues besides the unique opportunity to measure their performance and benchmark their practices against competing industries

Categories of Awards

Recipients of the PMHA will be accorded recognition for one of three (3) levels of achievements based on their environmental performance and commitment announced at the end of a 2-staged assessment The three levels of achievement and award in ascending amp0001ampamp1

acute^amp3139$3 2M13-3amp$

Achievement3 M13$3

Achievement

For the small and medium scale enterprises (SMEs) the SME Special Award is awarded to the best performing SME participant while State Awards will be presented to the best awardee from participating States In addition to these awards the I$l0amp-lt1awarded to the overall awardee with the highest performance for the entire cycle

H$31lamplAwardees

Recipients of the Prime ]$1301T11341Award will achieve 3ampamp$

bull Recognition as an exemplary organisation committed to environmental management

bull Eligibility to use 301ampampamp0publicity purposes

plusmn `$ 13amp-$30lt-113amp$lt1$0yen0$yenamp01amp-

on sustainable development held by each of the organisers HIkj]M^kMjITR]]$]UIIUwithin the timeframe of one award cycle

Participation is open to all industrial and services sectors Within each industry and service group there are two (2) 133amp01amp-0313-$310M$30-011$SMEs This sub-division 913-lt$and eliminates disparate comparison between industries The sub-division is determined by the Paid-Up capital and $40amp-amplt1

acute0M$30-011a Manufacturing

(including Agro-Based) amp Manufacturing Related Services

Iamp-$13full time employees exceeding 200 or with annual sales turnover exceeding RM50 million

b Service Sector $134$UIl

Iamp-$134

ldquoEstablished in 1996 the Prime Ministers Hibiscus Award (Anugerah Hibiscus Perdana Menteri) is the premier private sector environmental award for business and industry in Malaysia The Award previously known as the Hibiscus Award was upgraded to the Prime Ministers Hibiscus Award following the approval of the former Prime Minister of Malaysia YAB Tun Dr Mahathir Mohamad in June 1998rdquo

10 11

Features

PGfrac34P9ZNQZNfrac34GX9iQZhPQefrac34GiqGGZfrac34Business And The Environment

There has always been a complex relationship between business and the environment with land or other impacts seen as a risk and likely cost for operations Conversely many businesses rely on products from nature and others support BZhGgp9iQZfrac34iPgkNPfrac34+frac34egNg9Yhiexcl

by Martin Hollands Senior AdvisorBirdlife International

However a number of recent global policy initiatives such as the UNs Millennium Ecosystem Assessment and The Economics of Ecosystems and Biodiversity both of which included high level business participation have highlighted fundamental issues about the relationship which will 0401$13$343inescapable change There is a growing realisation that nature and wildlife arent just nice to have as well as their own undeniable intrinsic value they not only provide many of the goods society needs

but also provide a whole 0Ugrave3amp10913114131water soil and climate regulation that underpin the whole of life The value of these services is calculated in the trillions of dollars per year

Unfortunately this growing understanding has come at the same time as research shows that the majority of the worlds Ecosystems have been converted or degraded to the extent that they can no longer provide the services we need At current levels of consumption we $acute g$3M031to meet our needs - as populations increase

and countries develop with increasing consumer aspirations we 1ampamp$$middotplanet Earths As we are unlikely to $$amp30para3$regulations policies and incentives will be required to change the way we live and do business that allows us to meet societal needs within the limits of what is possible

Before exploring the changes that will be needed it is worthwhile thinking how this situation could have arisen

For most of human existence and as societies and economies developed there were relatively few people but large amounts of healthy natural systems Therefore there was no perceived economic cost to the loss or degradation of natural systems and as these systems provided the ecosystem services without active management these came at no cost Therefore both environmental degradation and environments services were treated as external However we are now $3amp3ltecirc0$3situation there are now so many people compared

Martin Hollands Senior Advisor working with corporates Birdlife International (martinhollandsbirdlifeorg) Martin has been working at the interface between business and the environment for 30 years

12 13

The all-new 8th Edition of The Guide to Malaysia is the most comprehensive source of information about Malaysia available anywhere It provides detailed up-to-date chapters on government culture history business the economy lifestyle shopping tourism and leisure and many more core subjects It also provides full listings of government departments business associations and other essential contacts for people interested in investing and doing business in Malaysia

Why is The Guide to Malaysia the PERFECT corporate giftQuality ndash the Guide is thoroughly researched and written by leading experts from various sectors It is printed on quality paper stitch-bound for durability and has an attractive and elegant cover design

Topicality ndash the Guide is fully revised up-to-date and will be supported throughout its publication run by regular downloadable updates from our forthcoming website

Content ndash the Guide ensures your overseas business contacts are fully briefed about Malaysia and allows them to grasp the huge potential of our country

Value ndash the Guide is incredibly affordable Available in hard or soft cover for RM 75 or less it is the ONLY corporate gift of substance and lasting value available in its price class

Why Should Your Company Buy the GuideBecause it keeps working for you Unlike other corporate gifts that are used once or only occasionally the Guide is a handy companion that recipients refer to regularly and frequently

Because it strengthens your companyrsquos image through association with such an economically dynamic and welcoming nation

For more information contact

Malaysian International Chamber of Commerce and Industry (MICCI)

Block C C-8-8 Plaza Montrsquo KiaraNo 2 Jalan Kiara Montrsquo Kiara

50480 Kuala LumpurContact Jude Liew

T 03-6201 7708 F 03-6201 7705

E judemiccicom

Because it saves you time ndash with the Guide there is no longer any need to give your visitors a full-blown country briefing ndash you use your valuable contact time to focus on your own agenda

Because it assists you to fulfil your corporate responsibility to promote the country its people and its economy

How Should You Use The GuideTake it with you when you are travelling overseas to meet business contacts and attend trade fairs and pass it to foreign visitors you meet in Malaysia You can also mail it to suitable contacts before you visit them overseas or before they travel here to visit you

If you are a small business with just a few potential contacts write a nice personal message on the flysheet

If you are a larger company or organization consider a customized edition with your own corporate cover and up to 16 pages of editorial and advertorial about you your people your products and your capabilities Customized editions are highly affordable and available in print runs from as few as 50 copies

The ULTIMATEinformation resource and the

PERFECT corporate gift

to the remaining natural systems that any further conversion or degradation comes at an economic though $amp0lt$amp3$$13cost and the systems 330Ugrave3$4$1for active management Fundamental changes are therefore required that ensure that residual impacts are no longer seen as an acceptable trade for economic development and that previously free ecosystem services are paid for and that both of these costs are internalised This is not bringing in green taxes but removing detrimental subsidies

A number of similar solutions are being tested or advocated by leadership companies or associations and by I9kamp133lt$3$frequently adopted by government An example amp3113^amp^3amp11adopted by RioTinto promoted through the multi stakeholder Business and Biodiversity

`ecirc131g0amp0$134$URI$M43amp0H$safeguards with nearly acutesup3sup3-amp131amp0043amp$1amp$ampecirc131$ampamp-3by governments

Piloting of Payments for Ecosystem Services (PES) has also been promoted both by companies 14131^uamp0I3ltWater and Nestle Water and by governments development agencies and NGOs as there is a shared need to ensure future supplies through management costs being paid by consumers

Many NGOs have long advocated such changes with companies and with governments but are increasingly using pressure from consumer facing companies and associations at the end of the supply chain eg in securing commitments on halting forest conversion in the Paper and Pulp and Oil Palm supply With a recent report showing we have lost half of the worlds wildlife in just middotsup3lt0131-01140will only increase

Business Advocate

Although voluntary initiatives may help test approaches and in the case of companies such as Puma to understand the scale of their environmental externalities (subsidies) and therefore potential exposure when these are removed regulations are likely to be the only way that such changes can be fully enacted

Many of the initiatives to design and test approaches have been through multistage amp00amp4-1Iamp-$1$30ampamp33environmental expertise

and understanding the thinking behind the policy drivers and NGOs from understanding business perspectives and together developing workable solutions Birdlife International including its national partner the Malaysian Nature Society is already involved in a number of such partnerships with companies such as jampl$3ampIM]Mt$T0I$3$is interested in exploring further partnerships with companies that want to be part of thinking and not just reactive to the outcomes

14 15

Business Advocate

This planned satellite township is twenty kilometers from the capital city of Port Moresby along the north-west economic corridor spearheaded by the 013$3lt13amp-3mkKacutefrac14amp$Mtt`^]`HUg^S^Sg0amp13333013-amp03amp4$3401$]ltmicrosup3acutemiddot

Papua New Guineans identify themselves with the land and the environment is part of it l1acutecedilcedil133013amp$1-in a peri-urban setting retains the social fabric of a Papua New Guinea society at ease with the natural environment The modern township amp411ampacutesup3sup3sup3sup3

EDAI Town is an integrated mixed development on alienated State land a limited commodity in Papua New Guinea where 97 of the land mass is held under customary land ownership This is a private sector driven township development by a Malaysian company in joint venture with a local landowner community

GheGBiQZNfrac34PGfrac34ZpQgZYGZifrac34Zfrac34 An Urban Development Plan

by Kim Yong Managing Director of CY Group Sdn Bhd

Papua New Guineans in a safe environment and encourage development of business activities and local employment for sustainable economic environment

The comprehensive Master Plan incorporates middotS13amp$13-3S3Guarded Green and Global) The gated and guarded community with Internet connectivity adopts a green concept that drives architectural and engineering design on sound planning principles and a design code ensuring visually cohesive and pleasant architecture The green concept translates to water re-use for landscaping and

a solar farm to provide renewable energy as an alternative source This 3MW solar farm is a pilot project as a prelude to large-scale solar farms to lower energy costs with sustainable renewable energy mitigating global warming

Good urban planning balances development with protecting the environment Roads and associated infrastructure creating an economically feasible and environmentally friendly system Design incorporates natural site features reducing earthworks

Yong Kwee Moi (Kym Yong)regaeligfrac34aeligmacrfrac349Z9NQZNfrac34Director of CY Group Sdn Bhd has 36 yearsrsquo experience QZfrac34wQZ9ZBGfrac34QZMgY9iQZfrac34technology construction and project management The group is presently driving the EDAI Town development in Papua New Guinea

wwwedaitowncom

and retaining visual complexity in an urban landscape Swales provide natural sustainable drainage and storm water management Residential areas are provided with reticulated infrastructure utilising technology that reduce impacts on the environment and cost to the residents

Open space is an integral feature combining varying functions for drainage corridors $$14ecirc011-amp03$1113$13protection or gardening Ilt13$-130$pathways provide linkages to key facilities Adoption of principles of crime prevention through environmental 1$IglMK-0amp91a safe and comfortable environment free from excessive noise with use of passive surveillance and good public lighting Use of regular shuttle services as public 30$1-amp03$130THORN13$301$3area correspondingly reducing air pollution

17

Dutch Lady Milk Industries Berhad Incorporated in 1963 Dutch Lady Milk Industries Berhad (Dutch Lady Malaysia) is the leading dairy company in Malaysia owned by one of the largest dairy cooperative BYe9ZQGhfrac34QZfrac34iPGfrac34qgXDfrac34s9Xfrac34FrieslandCampina NV a Dutch multinational dairy company More information can be found on wwwdutchladycommy

Towards A More Sustainable Dairy Industry

By 2050 the worldrsquos population is expected to have grown up to 10 billion people Feeding this growing population will be an enormous challenge and has implications for our future generation not forgetting the environment and animals

K4313lt]lt1as a part of Royal R01$I-$Dutch multinational owned by nearly 20000 member dairy farmers is committed to ensuring not only long-term continuity for our members but also our environment Our ambition is to grow our business to feed the growing demand for healthy nutrition while reducing our environmental footprint

As such environmental sustainability is an integral part of our route2020 growth strategy aimed at

promoting growth and value creation

One of our challenges is to make our dairy chain more sustainable and to evolve towards a more circular economy To do so we aim to achieve climate-neutral growth throughout the entire chain from cow to consumer and to reduce waste and encourage recycling To this a series of goals have been formulated which include sourcing of sustainable (agricultural) raw materials and reduce the consumption of energy water and waste

(water) at our production facilities by achieving at least 2 per year improvement of water and 1330THORN13$13lt

In line with this Dutch lt]lt11out plans to ensure we achieve these goals

This begins with the sourcing of raw material Milk is the basis of our products but it is not the only raw material used We also use raw materials such as cocoa and sugar for end products and paper and cardboard for packaging

Our parent company R01$I-$has been a member of the Round Table on Sustainable Palm Oil jkg`U$microsup3acuteacute13to switch to sustainable palm oil purchasing acutesup3sup3Ograve1413$-ampIampZ4ltmicrosup3acutecedil31ecircamp03$$13ltupgrading the supply to kSacutek03S0

l1ecircamp031been put in place for cocoa another major ingredient used We use only sustainable cocoa that meets the UTZ2 I0313030

Aside from sourcing sustainable (agricultural) raw materials we have also demonstrated our commitment to responsible forestry by using the Forest k301-Iamp4$13RkIordf1303301as the primary packaging used for amp40K4313ltmTllRkI1$international not-for--0amp343ordf13amp0organisation aimed at promoting responsible management of the amp01amp0131

U$]lt1K4313lt]lt113013manufacturer to use RkIordf1303-13$1$13ordfmicrosup3acuteparal111lt$330amp43RkIampampon the pakaging of the -0amp41331Mecircamp03amp1not stop merely at primary packaging but it continues to secondary packaging as the amp03lt41$K]Uis from sustainable 1amp4013j13lt13gIj

One of our goals is to reduce energy water

Features

by Dutch Lady Milk Industries Berhad

18 19

Features

86((1(5lt())amp(17$33$1amp(6 86((1(5lt70(lt())amp(17lt

Always turn off air conditioners as you leave a room Be mindful and turn off lights and electronic devices yoursquore not using Try ldquoload shiftingrdquo by using energy when-ever possible during off peak times Most electronics use considerable amount of electricity over time even in standby mode unplug devices totally Do full loads of clothes and dishes when using kitchen appliances Same applies to boiling and heating water

Older electrical products are less energy efficient Consider buying energy efficient appliances Most electronic goods have an energy effi-ciency rating label with a 5 Star efficiency rating Energy efficient light bulbs like CFL con-sume up to 75 less energy amp last 8-12 times longer than incandescent bulbs Using energy efficient appliances goes along way towards saving energy and low-ering overall electricity bills

Business Advocate

usage and waste water by 20 per kilo by microsup3microsup313amp-03ampmicrosup3acutesup330amp4$THORN13$13ltgain of 2 per year

3K4313lt]lt1we achieved an overall energy savings of paraOgrave$microsup3acutemiddot30amp4various initiatives such as replacing low THORN13$13ltamp3amp013THORN13$13ltamp$1which contributed to a 2 savings in energy On our premise we had also changed 4amp0113$33341to T5 light tubes resulting in 30 to 50 reduction in energy consumption with three times longer life span for the light tubes

Part of our initiatives also includes optimisation of resources and adopting alternative resources

Recently we upgraded a chiller with plate heat exchangers that optimises the usage of chilled water capacity This resulted in another 2 reduction in power consumption

secircamp031to improve our manufacturing processes and continuously work towards the reduction of electricity usage throughout the company We use natural gas in our manufacturing operations where the consumption and trend of usage is continuously monitored

As for reducing water consumption we have 3$13amp$113amp41ecircamp031to minimise water usage resulting in a 2 in water savings in

microsup3acutemiddot`40M$$0$department also regularly conducts audit to identify areas of leakages in the plant taking steps to repair or replace the faulty pipes to avoid further wastages

We have a systematic procedure for the disposal of market-returned products used packaging materials and scheduled waste We 931ecircamp031contribute to a cleaner and greener environment

This merely marks the $$$ampamp40ecircamp0313ampcreate a more sustainable future In reaching our 2020 goal we will continue to optimise our production capabilities with plans to stop less THORN13$3-0amp4133amp$$1$microsup3acutecedilg$101ampunderway to optimise fuel and steam consumption

AppendixszligSG ndash SEGREGATED s03I03-oil is kept apart throughout the supply chain

sup2 UTZ - Founded in Amsterdam UTZ stands for sustainable farming of 13ampecirc13amp13amp$3U31a programme and a label for sustainable farming Through the UTZ programme farmers grow better crops generate more income and create better opportunities while safeguarding the environment and securing 3031$34001amp40131

20 21

Features

1 Know your Businessrsquos Impact on the Immediate Community and Surrounding

This could be anything from identifying how many locals your company employs to say observing the kind of services you require 331-0amp9lt3local communities s090ltamp40ampTHORN13is or whatever the nature of your business is remember that every single paper or Styrofoam food container that your employee throws out amp3ampTHORN1310ltone sign of your company impacting your environment and community U31-amp03$33ampacknowledge and identify the areas in which your business impacts the external surrounding because this helps you observe and make better decisions in the future on which areas you or your company would like to tackle to start embarking on reducing ltamp4013amp-$lt1amp041$111-133This is what I like to call being aware and accountable of your 41$111-133

micro]$ecircamp03to Quantify or Measure Your Businessrsquos Impact(s)

Once you have done amp93$3step which can be

quite challenging is measuring your impact One easy way do get yourself getting the hang of this is by simply monitoring 1ltltamp4013amp-$lt1electricity bill water bill utilities bill or even your collective bills on mileage or transportation for yourself and your employees This is the key step to take ndash to be aware or conscious of your daily usage of energy water and fossil fuels Once you have these data and 114$ltamp40$amp3shocked by your usage 31ampamp13033ampobserving how you can keep your impacts on the environment minimal by also looking at the economic savings of certain socially responsible ways of better governance in your company This is 1ampampUgrave3$-013401amp03ampdeveloping strategic and ecirc1339-amp13133address sustainability in ltamp40ampTHORN13

3 Getting Your M-amplt1amp$Board

One of the key challenges for most young companies is to create a vision where accountability is of utmost importance This vision of course normally comes from a civic conscious founder or founders Getting your employees to understand sustainability and accountability can

be challenging but the $31140-113challenges

For one you are not just 30$$ltamp4013ecirc3ampbe more in-tune with sustainability you are also setting certain employee characteristics right by educating them on their impact on businesses Trust me if your employees are taught and trained well to understand accountability and sustainability you have 13amp$30431$13$3ltto helping the work force grow in a sustainable manner This is truly a nation building exercise

4 Reaching out to NGOs

U31$amp31lt3amp34-the challenges of being sustainable alone so never think that you have to do this yourself Reach out to NGOs that are aplenty and many of these NGOs are trained and well-verse in working synergistically with corporate organisations or small businesses towards community-based or environment-based approaches to addressing sustainability One easy way is to reach amp43313amp4$30lt1biggest coalition of environmental and social NGOs like MENGO (Malaysian Environmental NGOs) at wwwmengoorg

In a nut shell and back to the question of whether Ikj1413lanswer is NO if a corporate entity is able to grasp the 30413amp$13-3ampIkj$make a social economic or environmental change 330Ikjecircamp031lt$30$$-amp139social and environmental values among their employees There is so much to read and be aware of out there and socially responsible companies are on the rise The test now is ndash what are you going to start working on to be more socially responsible today rather than 3ampamp00ampUgrave300$311amp030313

69hYQZfrac349hsQDfrac34P9QgeGghZfrac34of MENGO (Malaysian Environmental NGOs) since 2012 MENGO is an independent platformnetwork of Malaysian NGOs that is committed towards enhancing the environmental sustainability agenda at local national and international levels MENGO aspires towards an ecologically-sound transparent participatory and socially just society through sustainable development policies and practices related to natural resources management and biodiversity conservation More information about

MENGO can be found at wwwmengoorg

Business Advocate

Is Sustainability In Businesses A Myth Just A Fad Or Something Corporates Can Actually Achieve

Over the last decade there has been a massive boom in the number of corporates iP9ifrac34P9pGfrac34VkYeGDfrac34Zfrac34iPGfrac34+frac34A9ZDq9NZiexclfrac344Gfrac349gGfrac34PG9gQZNfrac349frac34Xifrac349Akifrac34Bgeg9iGhfrac34adopting social responsibility programs and many more corporates also acknowledge or are more aware about their businessrsquos impacts on the environment Of course many of such corporate companies donrsquot fall short on their media exposures about iPGQgfrac34+frac34GwMgihfrac34Akifrac34DGhfrac34hkhi9QZ9AQXQisfrac34gG9XXsfrac349XXfrac34AQXfrac34DqZfrac34ifrac34iP9ifrac34sup2frac34YGDQ9frac34YQXG9NGpound

The bigger companies are of course on the hunt to embark on impactful amp01$13$3Ikjprograms and the motivation is typically driven by their shareholders whom are more conscious today about the impacts of their investments on the environment then say a decade ago Driven by pressures of their shareholders public listed or multinational companies are also driving and changing the landscape in which traditional companies operate In short more companies today are moving towards being more accountable on the impacts of their businesses Just how far are the companies in Malaysia today really -013313$1413$3lt

s0$3lt1$more accountability these days where more companies are aware of their carbon emission and some even meticulously measure their carbon-related impacts and 9$$13343amp$$mitigation mechanisms or strategies to ensure that their businesses are not just operating in a responsible manner but that these companies are also branding themselves as a company that cares for the people and its planet

The nation has just launched a program 133]ltI0amp$program which is actually a platform for companies to voluntarily declare or disclose their carbon footprint and share with the government their mitigation or adaptation strategies on carbon 11amp$04133amp$U31brilliant program except 3331$amp3$3amp0ltprogram and companies participate voluntarily k13amp$lt31330133$

companies that are already leaps and bounds ahead in their practice and $13343amp$3amp$ampsustainability However what about the smaller companies such as social enterprises and small-medium enterprises k]M1Kamp11413$3ltmean anything to these $331Kamp1amp13enterprises and SMEs see any advantage to be more 1amp13lt01-amp$1Kamp1being socially responsible provide any better credentials or credibility to 113amp-$1

Here lies the challenge in the country

With the increasing growth of SMEs and social enterprises today the future of sustainability in Malaysia lies in the hands of these entities Malaysia is now a hub for a lot of social enterprises and small-medium industries and with a whopping frac14sup3sup3sup3sup3sup3amp1413$331that currently exist in the 03amp$13$3-43ask ndash are these companies

able to grasp the basic practical approaches 3amp1413$3ltM9$a better question to ask ndash who is taking this lead in the country to ensure that SMEs and smaller companies are progressive by adopting the concept of sustainable approaches 3amp04$$$41$11

As an environmentalist in the country and one that is also very vocal about the current landscape of sustainability in Malaysia I felt that -0-131133ampshare some of my personal thoughts on how If Malaysia is going to adopt and embrace sustainability and be in the forefront of championing sustainable development then the simple points below would be some thoughts to ponder for many 1313439ampTHORN1301or executive directors of social enterprises or SMEs to consider

by Yasmin Rasyid Chairperson of MENGO (Malaysian Environmental NGOs)

22 23

^ŽůŝĚͲƐƚĂƚĞ gt ůŝŐŚƚ ĞŵŝƫŶŐ ĚŝŽĚĞͿ ůŝŐŚƟŶŐŝƐ ƚŚĞ ĮƌƐƚ ŐĞŶƵŝŶĞůLJ ŶĞǁ ůŝŐŚƟŶŐ ƚĞĐŚŶŽůŽŐLJ ŝŶŵŽƌĞ ƚŚĂŶ Ă ĐĞŶƚƵƌLJ ^ŝŶĐĞ ŝƚƐ ĞĂƌůLJ ďĞŐŝŶŶŝŶŐƐŝŶ ƚŚĞ ϭϵϲϬ Ɛ gt ůŝŐŚƟŶŐ ŚĂƐ ďĞĞŶ ƌĞĐŽŐŶŝnjĞĚĂƐŚŝŐŚĞĸĐŝĞŶĐLJ ůŽŶŐĞƌůĂƐƟŶŐůŝŐŚƚƐŽƵƌĐĞǁŝƚŚƐŝŐŶŝĮĐĂŶƚůLJ ŝŵƉƌŽǀĞĚ ǀŝƐƵĂů ŝŵƉĂĐƚ ŶŝƟĂůůLJĂƐƐŽĐŝĂƚĞĚǁŝƚŚĞůĞĐƚƌŽŶŝĐŐĂĚŐĞƚƐĐŝƌĐƵŝƚďŽĂƌĚƐĂŶĚŇĂƐŚůŝŐŚƚƐgtƐŽůŝĚƐƚĂƚĞůŝŐŚƟŶŐƚĞĐŚŶŽůŽŐLJŚĂƐďĞĞŶ ŝŶĐƌĞĂƐŝŶŐůLJ ĂƉƉůŝĞĚ ƚŽ ƚŚĞ ĐŽŵŵĞƌĐŝĂůůŝŐŚƟŶŐ ŝŶĚƵƐƚƌLJǁŝƚŚƉƌŽŵŝƐŝŶŐ ƌĞƐƵůƚƐ dŚĞ gtŵĂƌŬĞƚŝƐƉƌŽũĞĐƚĞĚƚŽŐƌŽǁďLJŵŽƌĞƚŚĂŶƚǁĞůǀĞĨŽůĚ ŽǀĞƌ ƚŚĞ ŶĞdžƚ ĚĞĐĂĚĞ ĂŶĚ ŝƐ ƉƌĞĚŝĐƚĞĚ ƚŽƌĞƉůĂĐĞĐŽŶǀĞŶƟŽŶĂůĐŽŵŵĞƌĐŝĂůůŝŐŚƟŶŐƐLJƐƚĞŵƐŝŶƚŚĞŶĞdžƚϮϬLJĞĂƌƐ

LED LIGHT ndash QUICK FACTS Features ĚǀĂŶƚĂŐĞƐĂŶĚltĞLJĞŶĞĮƚƐ

MORE WATTAGE gtƐ ƉƌŽĚƵĐĞŵŽƌĞ ůŝŐŚƚ ƉĞƌǁĂƩƚŚĂŶŝŶĐĂŶĚĞƐĐĞŶƚďƵůďƐgtƐĐĂŶĞŵŝƚůŝŐŚƚŽĨ ĂŶ ŝŶƚĞŶĚĞĚ ĐŽůŽƌ ǁŝƚŚŽƵƚ ƚŚĞ ƵƐĞ ŽĨ ĐŽůŽƌĮůƚĞƌƐ ƚŚĂƚ ƚƌĂĚŝƟŽŶĂů ůŝŐŚƟŶŐ ŵĞƚŚŽĚƐ ƌĞƋƵŝƌĞdŚĞĐŽůŽƌŽĨƚŚĞůŝŐŚƚĚĞƉĞŶĚƐŽŶƚŚĞĐŽŵƉŽƐŝƟŽŶĂŶĚ ĐŽŶĚŝƟŽŶ ŽĨ ƚŚĞ ƐĞŵŝĐŽŶĚƵĐƟŶŐ ŵĂƚĞƌŝĂůƵƐĞĚ ĂŶĚ ĐĂŶ ďĞ ŝŶĨƌĂƌĞĚ ǀŝƐŝďůĞ Žƌ ƵůƚƌĂǀŝŽůĞƚdŚŝƐŝƐĂŵƵĐŚŵŽƌĞĞĸĐŝĞŶƚŵĞƚŚŽĚƚŽƉƌŽĚƵĐĞĐŽůŽƌůŝŐŚƟŶŐĞīĞĐƚƐǁŝƚŚůŽǁĞƌŽǀĞƌĂůůĐŽƐƚƐLONGER USEFUL LIFE dŚĞ ƌĞĂů ĂƐƐĞƚ ŽĨ gtƚĞĐŚŶŽůŽŐLJŝƐƚŚĞĞdžƚĞŶĚĞĚůŝĨĞƐƉĂŶŽĨƚŚĞůŝŐŚƚƐKŶĞ ƌĞƉŽƌƚ ĞƐƟŵĂƚĞƐ ϰϬϬϬϬ ƚŽ ϱϬϬϬϬ ŚŽƵƌƐ ŽĨƵƐĞĨƵů ůŝĨĞ ĐŽŶƐĞƌǀĂƟǀĞůLJ ϭϮ ʹ ϭϱ LJĞĂƌƐͿ ǁŝƚŚƟŵĞƚŽĐŽŵƉůĞƚĞĨĂŝůƵƌĞďĞŝŶŐůŽŶŐĞƌ ampůƵŽƌĞƐĐĞŶƚƚƵďĞƐ ƚLJƉŝĐĂůůLJ ĂƌĞ ƌĂƚĞĚ Ăƚ ĂďŽƵƚ ϮϬϬϬϬ ŚŽƵƌƐĂŶĚ ŝŶĐĂŶĚĞƐĐĞŶƚ ůŝŐŚƚ ďƵůďƐ Ăƚ ϭϬϬϬ ŚŽƵƌƐ ŶŐĞŶĞƌĂůƚŚĞůŽŶŐůŝĨĞŽĨƚŚĞgtƐŝƐĞdžƉĞĐƚĞĚƚŽďĞĂƌŽƵŶĚ ϱϬ ƟŵĞƐ ůŽŶŐĞƌ ƚŚĂŶ ƚŚĞŵŽƐƚ ĐŽŵŵŽŶŝŶĐĂŶĚĞƐĐĞŶƚ ďƵůďƐ ĂŶĚ ƐŝŐŶŝĮĐĂŶƚůLJ ůŽŶŐĞƌ ƚŚĂŶƚŚĞŇƵŽƌĞƐĐĞŶƚƚLJƉĞƐDESIGNED TO FOCUS dŚĞ ƐŽůŝĚ ƉĂĐŬĂŐĞ ŽĨ ƚŚĞgt ĐĂŶ ďĞ ĚĞƐŝŐŶĞĚ ƚŽ ĨŽĐƵƐ ŝƚƐ ůŝŐŚƚ ƐŽƵƌĐĞŚĞŶĐĞ ŵĂŬŝŶŐ ŝƚ ŵŽƌĞ ĚŝƌĞĐƟŽŶĂů ŶĐĂŶĚĞƐĐĞŶƚĂŶĚŇƵŽƌĞƐĐĞŶƚƐŽƵƌĐĞƐŽŌĞŶƌĞƋƵŝƌĞĂŶĞdžƚĞƌŶĂůƌĞŇĞĐƚŽƌ ƚŽ ĐŽůůĞĐƚ ůŝŐŚƚ ĂŶĚĚŝƌĞĐƚ ŝƚ ŝŶ Ă ƵƐĂďůĞŵĂŶŶĞƌ DIMMING tŚĞŶ ƵƐĞĚ ŝŶ ĂƉƉůŝĐĂƟŽŶƐ ǁŚĞƌĞĚŝŵŵŝŶŐ ŝƐ ƌĞƋƵŝƌĞĚ gtƐ ĚŽ ŶŽƚ ĐŚĂŶŐĞ ƚŚĞŝƌĐŽůŽƌƟŶƚĂƐƚŚĞĐƵƌƌĞŶƚƉĂƐƐŝŶŐƚŚƌŽƵŐŚƚŚĞŵŝƐůŽǁĞƌĞĚ ƵŶůŝŬĞ ŝŶĐĂŶĚĞƐĐĞŶƚ ůĂŵƉƐ ǁŚŝĐŚ ƚƵƌŶLJĞůůŽǁGREAT FOR FREQUENT ON-OFF CYCLING LEDs ĂƌĞ ŝĚĞĂů ĨŽƌ ƵƐĞ ŝŶ ĂƉƉůŝĐĂƟŽŶƐ ƚŚĂƚ ĂƌĞ ƐƵďũĞĐƚƚŽ ĨƌĞƋƵĞŶƚ ŽŶͲŽī ĐLJĐůŝŶŐ ƵŶůŝŬĞ ŇƵŽƌĞƐĐĞŶƚůĂŵƉƐ ƚŚĂƚ ďƵƌŶ ŽƵƚ ŵŽƌĞ ƋƵŝĐŬůLJ ǁŚĞŶ ĐLJĐůĞĚĨƌĞƋƵĞŶƚůLJ ŽƌůĂŵƉƐƚŚĂƚƌĞƋƵŝƌĞĂůŽŶŐƟŵĞďĞĨŽƌĞƌĞƐƚĂƌƟŶŐRESILIENT TO DAMAGE gtƐ ďĞŝŶŐ ƐŽůŝĚ ƐƚĂƚĞĐŽŵƉŽŶĞŶƚƐĂƌĞŶŽƚĞĂƐŝůLJĚĂŵĂŐĞĚďLJĞdžƚĞƌŶĂů

ƐŚŽĐŬ ampůƵŽƌĞƐĐĞŶƚ ĂŶĚ ŝŶĐĂŶĚĞƐĐĞŶƚ ďƵůďƐ ĂƌĞĞĂƐŝůLJďƌŽŬĞŶǁŚĞŶĚƌŽƉƉĞĚQUICK LIGHT UPgtƐůŝŐŚƚƵƉƋƵŝĐŬůLJƚLJƉŝĐĂůƌĞĚ ŝŶĚŝĐĂƚŽƌ gt ǁŝůů ĂĐŚŝĞǀĞ ĨƵůů ďƌŝŐŚƚŶĞƐƐ ŝŶŵŝĐƌŽƐĞĐŽŶĚƐ gtƐ ƵƐĞĚ ŝŶ ĐŽŵŵƵŶŝĐĂƟŽŶƐĚĞǀŝĐĞƐĐĂŶŚĂǀĞĞǀĞŶĨĂƐƚĞƌƌĞƐƉŽŶƐĞƟŵĞƐEASY TO CUSTOMISE gtƐĐĂŶďĞǀĞƌLJƐŵĂůůĂŶĚĂƌĞĞĂƐŝůLJŝŶĐŽƌƉŽƌĂƚĞĚŽŶƚŽƉƌŝŶƚĞĚĐŝƌĐƵŝƚďŽĂƌĚƐ^ŝŶĐĞ gt ůŝŐŚƟŶŐ ŝƐ ƐŽůŝĚͲƐƚĂƚĞ ŝƚ ĐĂŶ ƌĞƐŝƐƚ ƚŚĞǀŝďƌĂƟŽŶƐ ŝŶ ĂŝƌĐƌĂŌƐ ƚƌĂŝŶƐ ĂŶĚ ĐĂƌƐ ŵĂŬŝŶŐ ŝƚĂŶĞdžĐĞůůĞŶƚĂůƚĞƌŶĂƟǀĞƚŽŽƚŚĞƌůŝŐŚƟŶŐƐŽůƵƟŽŶƐNOT HARMFUL (NO MERCURY) gtƐ ĚŽ ŶŽƚĐŽŶƚĂŝŶ ĚĂŶŐĞƌŽƵƐ ŵĞƌĐƵƌLJ ƵŶůŝŬĞ ĐŽŵƉĂĐƚŇƵŽƌĞƐĐĞŶƚůĂŵƉƐ

LED LIGHTS ndash SIX GOOD REASONS TO CHANGE

DESIRABILITY LEDrsquos ŵŽƌĞ ĞĸĐŝĞŶƚ ĂŶĚ ĞŶĞƌŐLJƐĂǀŝŶŐ ĨĞĂƚƵƌĞƐ ƚƌĂŶƐůĂƚĞƐ ŝŶƚŽ ĐŽƐƚ ƐĂǀŝŶŐƐ ĂŶĚŚŝŐŚĞƌƉƌŽĮƚƐSAFETY LED ůŝŐŚƟŶŐ ŝƐ ĚƵƌĂďůĞ ĂŶĚ ŶŽƚ ĞĂƐŝůLJĚĂŵĂŐĞĚhŶůŝŬĞŽƚŚĞƌůŝŐŚƚďƵůďƐgtůŝŐŚƚƐǁŝůůŶŽƚ ƐŚĂƩĞƌ Žƌ ĞdžƉůŽĚĞ ǁŚĞŶ ĚƌŽƉƉĞĚ ŽŵƉĂĐƚŇƵŽƌĞƐĐĞŶƚ ůŝŐŚƚƐ ĐŽŶƚĂŝŶ ĚĂŶŐĞƌŽƵƐ ŵĞƌĐƵƌLJ ĂŚŝŐŚůLJƚŽdžŝĐĞůĞŵĞŶƚǁŚŝĐŚŝƐĐŽŶƐŝĚĞƌĞĚŚĂnjĂƌĚŽƵƐǁĂƐƚĞƚŚĂƚĐĂŶŶŽƚďĞĚŝƐĐĂƌĚĞĚĂƐƌĞŐƵůĂƌǁĂƐƚĞgtůŝŐŚƟŶŐĐĂŶĂůƐŽďĞŵĞĐŚĂŶŝĐĂůůLJĂƩĂĐŚĞĚƚŽĮdžƚƵƌĞƐƚŽƉƌĞǀĞŶƚƚŚĞŌLEDs ARE COOLER gt ůŝŐŚƟŶŐƐ ĂƌĞ ĐŽŽůĞƌ ĚĚŝƟŽŶĂů ĞŶĞƌŐLJ ĐŽƐƚƐ ĂƐƐŽĐŝĂƚĞĚ ǁŝƚŚ ĐŽŽůŝŶŐƐƵĐŚĂƐĂŝƌĐŽŶĚŝƟŽŶŝŶŐͿĐŽƐƚƐĂƌĞƌĞĚƵĐĞĚEFFECTIVENESS ϭϬϬй ŽĨ ůŝŐŚƚ ŝŶ ĂŶ gt ƐƚƌŝƉŝƐ ĚŝƌĞĐƚĞĚ ĚŽǁŶǁĂƌĚƐ ĂŶĚ ŝŶ Ă ŵŽƌĞ ĨŽĐƵƐĞĚŵĂŶŶĞƌ ĂƐ ŽƉƉŽƐĞĚ ƚŽ ŇƵŽƌĞƐĐĞŶƚ ďƵůďƐ ƚŚĂƚĚŝƌĞĐƚůŝŐŚƚďŽƚŚƵƉĂŶĚĚŽǁŶATTRACTIVENESS gt ůŝŐŚƟŶŐŽīĞƌƐ ĐŚĂŶŐĞĂďůĞĐŽůŽƌ ĐŽŵďŝŶĂƟŽŶƐ ĂŶĚ ǀŝƐƵĂů ĞīĞĐƚƐ ĂŶĚ ĐĂŶĐĂƚĞƌƚŽĞŶĚůĞƐƐĚĞƐŝŐŶƉŽƐƐŝďŝůŝƟĞƐldquoGREENrdquo gt ůŝŐŚƟŶŐ ŝƐ ϳϬͲϴϬй ŵŽƌĞ ĞĸĐŝĞŶƚͲ ƚŚĞ ƌĞƐƵůƚ ŝƐ ĂŶ ŽǀĞƌĂůů ƌĞĚƵĐƟŽŶ ŝŶ ƉŽůůƵƟŽŶĂƐƐŽĐŝĂƚĞĚ ǁŝƚŚ ŐĞŶĞƌĂƟŶŐ ĞŶĞƌŐLJ ĨƌŽŵ ƉŽǁĞƌƉůĂŶƚƐdŚĞůŽŶŐĞƌƵƐĞĨƵůůŝĨĞŽĨƚŚĞgtůŝŐŚƚϭϮͲϭϱLJĞĂƌƐͿĂůƐŽĞŶƐƵƌĞƐĂĚĞĐƌĞĂƐĞŽĨǁĂƐƚĞŝŶůĂŶĚĮůůƐ

LED ndash APPLICATION AND ADAPTATION

ƉƉůŝĐĂƟŽŶƐ ǁŚĞƌĞ gt ůŝŐŚƟŶŐ ŝƐ ƚŚĞ ƐŵĂƌƚĂůƚĞƌŶĂƟǀĞŝŶĐůƵĚĞ

KĸĐĞ ƵŝůĚŝŶŐƐ tĂƌĞŚŽƵƐĞƐ ĂŶĚ ampĂĐƚŽƌŝĞƐKƵƞŝƫŶŐ Žƌ ƌĞƚƌŽĮƫŶŐ ĞŶƟƌĞ ǁĂƌĞŚŽƵƐĞƐĨĂĐƚŽƌŝĞƐĂŶĚŽĸĐĞďƵŝůĚŝŶŐƐǁŝƚŚĞŶĞƌŐLJĞĸĐŝĞŶƚgt ůŝŐŚƟŶŐƐ ĐĂŶ ƉƌŽĚƵĐĞ ĚƌĂŵĂƟĐ ƐĂǀŝŶŐƐ ŝŶĞŶĞƌŐLJ ĐŽƐƚƐ ĂŶĚ ŵĂŬĞ ƚŚĞ ĐŽŵŵĞƌĐŝĂů ƐƉĂĐĞŵŽƌĞǀŝĂďůĞĂŶĚŵĂƌŬĞƚĂďůĞƚŽƚĞŶĂŶƚƐŶƐƟƚƵƟŽŶĂůŶĚƵƐƚƌŝĂůĂŶĚŽŵŵĞƌĐŝĂůgtŝŐŚƟŶŐgtƉƌŽĚƵĐƚƐŚĂǀĞĂƐŝŐŶŝĮĐĂŶƚŝŵƉĂĐƚŽŶĞŶĞƌŐLJƵƐĞ ŝŶ ĂŝƌƉŽƌƚƐ ŚŽƐƉŝƚĂůƐ ƐĐŚŽŽůƐ ĂŶĚ ƌŽĂĚǁĂLJůŝŐŚƟŶŐƐ ǁŚĞƌĞ ĐŽŶǀĞŶƟŽŶĂů ŇƵŽƌĞƐĐĞŶƚͲ ĂŶĚŝŶĐĂŶĚĞƐĐĞŶƚͲůŝƚƐŝŐŶĂŐĞĂƌĞŚĞĂǀŝůLJƵƐĞĚZĞƚĂŝů gtŝŐŚƟŶŐ gtƐ ŽīĞƌ ƵŶƉƌĞĐĞĚĞŶƚĞĚŇĞdžŝďŝůŝƚLJ ŝŶ ĐŽůŽƌƐ ĂŶĚ ĐŽŶĮŐƵƌĂƟŽŶƐ ƚŽ ůŝŐŚƟŶŐĚĞƐŝŐŶĞƌƐ ŝŶ ĐƌĞĂƟŶŐ ĚŝƐƉůĂLJƐ ĂŶĚ ŵŽŽĚƐ ŝŶƌĞƚĂŝůƐĞƫŶŐƐƌĞƐƚĂƵƌĂŶƚƐĂŶĚƐŚŽƉƉŝŶŐĐĞŶƚĞƌƐŽŵŵĞƌĐŝĂů ^ŝŐŶĂŐĞ ŽŵŵĞƌĐŝĂů ƐŝŐŶĂŐĞ ŽŌĞŶŽƉĞƌĂƚĞƐϭϮƚŽϮϰŚŽƵƌƐƉĞƌĚĂLJ ĐŽŶƐƵŵŝŶŐĂďŽƵƚϮйͲϱйŽĨƚŚĞƚŽƚĂůĞůĞĐƚƌŝĐŝƚLJŝŶŵĂũŽƌĐŝƟĞƐdŚŝƐĐĂŶ ĚƌĂŵĂƟĐĂůůLJ ďĞ ƌĞĚƵĐĞĚ ďLJ ϱϬй Ͳ ϵϬй Ͳ ĂŵĂũŽƌƐĂǀŝŶŐƐĨŽƌĂůů

ůů gt gtŝŐŚƟŶŐ ^LJƐƚĞŵƐ ƌĞ EŽƚ dŚĞ^ĂŵĞ

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ƐŬdŚĞdžƉĞƌƚ

dŽŵŽƌƌŽǁŝƐdŽĚĂLJĂƐĨĂƌĂƐgtgtŝŐŚƟŶŐ^LJƐƚĞŵƐŐŽ dŚĞ ĂĚŽƉƟŽŶ ƌĂƚĞ ŝƐ ĨĂƐƚ ŝŶĐƌĞĂƐŝŶŐ ĚƌŝǀĞŶďLJ ŽďǀŝŽƵƐ ďŽƩŽŵ ůŝŶĞ ƐĂǀŝŶŐƐ ĞĸĐŝĞŶĐLJ ĂŶĚĞŶŚĂŶĐĞŵĞŶƚƐ ŝŶ gt ƚĞĐŚŶŽůŽŐLJ ʹ ƚŚĞ ŽůLJƌĂŝů ŽĨ gt gtŝŐŚƟŶŐ zŽƵ ŶĞĞĚ ƚŽ ďĞ ǀŝŐŝůĂŶƚ ŝŶƐĞůĞĐƟŶŐ ƚŚĞ ĐŽƌƌĞĐƚ gt ƉƌŽĚƵĐƚƐ ĂŶĚ ǀĞŶĚŽƌ ĚŽ ĚƵĞ ĚŝůŝŐĞŶĐĞ ŽŶ ƋƵĂůŝƚLJ ǁĂƌƌĂŶƚLJ ĂŶĚ ŵŽƐƚŝŵƉŽƌƚĂŶƚůLJƉŽƐƚ ŝŶƐƚĂůůĂƟŽŶ ƐĞƌǀŝĐĞĂŶĚ ƐƵƉƉŽƌƚʹŝŶƐŚŽƌƚǁŽƌŬǁŝƚŚƚŚĞĞdžƉĞƌƚƐ

LED LIGHTING COST SAVING CALCULATOR

ŽŶƚĂĐƚ ƵƐ ĨŽƌ Ă ampƌĞĞ ŶĞƌŐLJ ƵĚŝƚ ĨŽƌ LJŽƵƌŝŶĚƵƐƚƌŝĂů ĂŶĚ ĐŽŵŵĞƌĐŝĂů ƐƉĂĐĞ ĂŶĚ ƌĞĂůŝnjĞ ƚŚĞĐŽŶƐŝĚĞƌĂďůĞ ƐĂǀŝŶŐƐ LJŽƵƌ ƐƉĂĐĞ ĐĂŶ ƌĞĂůŝnjĞ ŽǀĞƌƚŚĞ ƉƌŽũĞĐƚĞĚ ůŝĨĞ ŽĨ gt ůŝŐŚƟŶŐ ůƚĞƌŶĂƟǀĞůLJ LJŽƵŵĂLJĐĂůĐƵůĂƚĞLJŽƵƌ ƐĂǀŝŶŐƐƵƐŝŶŐŽƵƌŶĞƌŐLJ^ĂǀŝŶŐƐŶĂůLJƐŝƐdŽŽů

ďŽƵƚdŚĞƵƚŚŽƌ

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d ŶĞƌŐLJ dĞĐŚŶŽůŽŐŝĞƐ ŝƐ Ă ůĞĂĚŝŶŐgt Z Θ ŽƌŐĂŶŝnjĂƟŽŶ ǁŝƚŚ ŝƚƐ ŽǁŶƉĂƚĞŶƚƐ ĂŶĚ ƚƌĂĚĞŵĂƌŬƐ ŝŶĐůƵĚŝŶŐ ƚŚĞƌĞǀŽůƵƟŽŶĂƌLJ ĞůĞĐƚƌŽŶŝĐƐ ĂŶĚ ŚĞĂƚŵĂŶĂŐĞŵĞŶƚƐLJƐƚĞŵĨŽƌgtƐ

ampŽƌŵŽƌĞ ŝŶĨŽƌŵĂƟŽŶĂŶĚ ƚŽ ŐĞƚ LJŽƵƌŶĞƌŐLJ^ĂǀŝŶŐƐĂůĐƵůĂƚŽƌ ĐŽŶƚĂĐƚdŶĞƌŐLJdĞĐŚŶŽůŽŐŝĞƐĂƚdĞůнϲϬϯͿϳϵϱϳϭϭϭϱϮϭϭϱampĂdžнϲϬϯͿϳϵϱϳϯϭϭϱŵĂŝůŝŶĨŽΛĂŐƚĞŶĞƌŐLJĐŽŵ

LED LIGHTINGEverything You Need to Know to Enjoy TheĞŶĞĮƚƐŽĨĂƌŝŐŚƚĞƌ DŽƌĞ^ƵƐƚĂŝŶĂďůĞTomorrow

Business Advocate

Shock and vibration proofSafe ndash no harmful mercury

Extremely low heat generationNo maintenance required for years

Sustainable Technology amp 100 recyclable

Introducingthe Future of Light

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SAY GOODBYEOLD BULBS

AGT Energy Technologies Sdn Bhd 5112 5111 7597 )306(+ leT

Fax +(603) 7957 3115 Email infoagtenergycom

(973506-A)

24 25

Features

0$$3amp94ldquogreen chemicalsrdquo This could create an economic windfall and result in the prospective production of green chemicals and products valued at $30 billion per year by 2025

Due to deforestation responsible production is also necessary to prevent the worst aspects of palm oil production including waste management I031413$palm oil is fast becoming necessary to counter the worst impacts $133lt31$4130ltForestry industries have consciously made $ecircamp033amp$41sustainable practices so as to not carry forward the harsh

ecirc1331ampamp0133amp$and forest degradation

The green technology revolution is rather newly introduced into the Malaysian business market but the government is keen to undergo the transformation The focus for this development is on energy manufacturing construction information and communication technology water resources waste management and transportation

In view of this technology and telecommunications industries in Malaysia have also begun to embrace this goal by reducing the

environmental impact of their products and the purchase of fabricated and manufactured products that actively reduce any negative impacts on the environment

Airlines have also taken $3amp1313amp4$333lt$is not good for the environment and steps 9$3$3ampltmore direct routes practice continuous descent approaches and lt30$13$00130Ugrave31$amp003amp-0amp94THORN13$13ltand thereby reduce fuel consumption Many retail outlet corporations have also implemented a ldquoNo Plastic Bagrdquo

policy and have urged shoppers to use reusable shopping bags

As new business strategies emerge and the issues of running a sustainable business becomes more prominent and promising business sectors are starting to implement them as they 013$313can actually bestow Environmentally friendly practices can reduce costs improve sustainability and attract new and long-term customers This way businesses and the environment can form a sustainable balance that allows corporations to prosper while still preserving the environment

Business Advocate

Corporate Environmental GheZhQAQXQisfrac34Zfrac34PGfrac34QhG

Corporate environmental responsibility though not widely implemented in a business environment holds an integral place in the visions of many public and private sector companies Numerous major corporate philosophies have started to emphasise the importance of environmental ethics in business operations It looks at higQWQZNfrac349frac34AGZGwQBQ9Xfrac34A9X9ZBGfrac34Mfrac34wQZ9ZBQ9Xfrac34egheGgQisfrac349ZDfrac34GZpQgZYGZi9Xfrac34hkhi9QZ9AQXQisiexcl

`$3amp3$31of an environmentally sustainable business model coming to the limelight in Malaysia many companies have started adopting environmentally conscious business strategies as part of their company philosophies This emerging strategy invokes a responsibility that companies feel towards the environment in hopes of directly and indirectly sustaining the progress of all individuals and corporations

By implementing sustainable business practices business 13amp0-amp03amp$1$3from long-term success that is built on environmental sustainability that will ultimately contribute 3amp30$$13prospects With regards to the level of implementation large particularly foreign multinational companies seem to have the highest level

of implementation followed by large to 41amp13companies and lastly 13amp41local companies that are more attuned to $-11amp$-0amp3maximisation

Previously when companies indicated Iamp0-amp03kamp13j1-amp$13ltIkjthey were merely referring to social ecircamp0313amp9133ampsociety in charitable ways which were not necessarily inclusive of environmental $3391Ikjactivities aimed at preserving the environment did not get as much weight in Malaysia as it is considered secondary to the economic $31amp41$11

In fact in Bursa ]lt111409ltamplisted companies on this issue many of them scored very low in the environmental domain But the scope is changing with more NGOs and

environmentally friendly companies advocating for green ecircamp031$]lt1$businesses The number of companies adopting green strategies is rising as the awareness amp31$31011

The Green Purchasing Network Malaysia (GPNM) is a non-governmental organisation that promotes green purchasing Owing to this Malaysia is considering the need for a law that makes it mandatory for the government and private sector to purchase eco-friendly products and services GPNM ampecirc01$amp$expertise on sustainable environmental production and consumption to encourage the implementation of environmentally sustainable practices within many business sectors including agriculture apparel technology telecommunications automotive beauty and

personal care textiles and many more

In an attempt to reduce the negative impact of the hospitality sector on the environment the hotel industry 14$$$sustainable green business models to meet the demands of the public while not 901ltecirc133$the environment Moreover 1303133amp$10issued in order to recognise the 4$3amp1413green regulations and practices which turn out to be a useful green marketing tool 33$amp313-413that the business has included various green practices into their daily operations

Green sustainable business development is also coming to the forefront in Malaysia initiating from the oil palm industry It has been determined that the waste biomass can be

26 27

Features

Why Business Must Adopt The New Iso 14001 2015

The World Economic Forum in early 2014 announced the top ten risks that the world will face in the next decade and of these three were related to the environment namely water shortages climate change and extreme weather conditions

Tamp031ecirc133$41$11U$microsup3acuteacutel$14ecirc031amp013ampamp1$half a century and as the amp01013-0amp4130of hard-disk drives the biggest exporter of rice and rubber and the second largest supplier of sugar its economy was badly ecirc133Ramp0-Toyota the Japanese car maker reported a 04133amp$$-0amp31ltacuteraquo Ograve43amp14--ltproblems from Thailand

Mutli-million ringgit losses were also

experienced by at least 30 organisations in Selangor when water rationing was introduced in the state between March and May microsup3acutemiddot43amp04133amp$of available water in the Selangor Dam Nestle 14ecirc0j]acutecedilamp$$losses everyday during the rationing period while Panasonic had to amp0ampj]middotsup3amp$$orders due to the water supply disruptions

u0amp]lt110130$0lt$[14ecirc004133amp$$

-0amp4133amp$0ampparaordmsup3frac14Ograveof the national total in microsup3acuteacute3ampparacedilordmOgrave$microsup3acutemicrodue to changing rainfall pattern in the Muda area The unpredictable weather has caused land preparation and seeding to be impaired leading to destructive rippling impacts

These examples show that the current idea of perpetual economic growth occurs in an ecological system that has biophysical limits Business leaders need to

understand that while social economic market and technological trends and their responses to those trends tend to $4$13314131311of their business so do environmental conditions and trends

Despite all of this a study amp$lt3m[I0amp$l0413$microsup3acutemicro$9amp9$middotordmcedil1$amp01343910ampH0I$[amp0m[$mkamp0interviewed showed that many do not monitor the threats to their business

by Amarjit Kaur Senior Consultant SHEMSI Sdn Bhd

28 29

SHEMSI Sdn Bhd supports your path towards sustainability by providing advice training and auditing

services We are proud to introduce internationally recognised training courses that enhance your

capabilities and help you to meet challenges along your path to sustainability

Tel +60(3)5191 7858 Fax +60(3) 5191 6744 Email mailshemsicom Web wwwshemsicom

GRI G4 Certified Training (Sustainability Reporting) This course will introduce you the elements of a sustainability report using the GRIrsquos five step process ldquoprepare connect define monitor and reportrdquo and prepare you to coordinate the sustainability reporting process(Organised by NCSR in collaboration with SHEMSI Sdn Bhd)

bull 14 ndash 16 Apr 4 ndash 6 Aug amp 17 ndash 19 Nov Kuala Lumpur

IEMA Managing with Environmental Sustainability This course aims to provide anyone working in any managerial role with a strategic and operational overview of environmental sustainability

bull 25 ndash 26 Feb amp 18 ndash 19 Aug Kuala Lumpur bull 2 ndash 3 Jun amp 27 ndash 28 Oct Penang

IEMA Making the Transition to ISO 14001 2015 This course is designed to provide you with an understanding of the revised standard enabling you to evaluate and implement changes with the aim of improving your organisationrsquos EMS and environmental performance

bull 20 ndash 21 Jan 26 ndash 27 May amp 8 ndash 9 Dec Kuala Lumpur bull 17 ndash 18 Mar amp 29 - 30 Sep Penang

IEMA Carbon (GHG) Accounting and Management This course is aimed at professionals responsible for measuring reporting and managing carbon dioxide and other greenhouse gas (emissions) for their organisation

bull 1 ndash 2 Apr 28 ndash 29 Jul amp 6 ndash 7 Oct Kuala Lumpur

IOSH Managing Safely This course brings managers up to speed on the practical actions needed to handle health and safety in their workplace

bull 2 ndash 5 Mar amp 24 ndash 27 Aug Kuala Lumpur

bull 11 ndash 14 May amp 30 Nov ndash 3 Dec Penang

^ƵƉƉŽƌƚŝŶŐzŽƵƌWĂƚŚdŽǁĂƌĚƐ^ƵƐƚĂŝŶĂďŝůŝƚLJ

SUSTAINABILITY FROM THE BOARDROOM

421280-P

LEAD

MANAGE

DELIVER

bull IEMA ndash Institute of Environmental Management and Assessment UK

IEMA Leading With Environmental Sustainability From leaders in organisations senior executives board members and investors this course encourages all to formulate a strategic understanding of the risks and opportunities presented by a changing environment on their ability to do business

Provided in-house upon request

bull IOSH ndash Institution of Occupational Safety and Health UK

Business Advocate

of its information and control systems etc This scene setting information helps the organisations to identify the threats to its existence and any opportunities that these may create In doing so the organisation is encouraged to apply a life cycle perspective so that these threats and opportunities are seen in the long term This does not imply that organisations have to perform a formal life cycle assessment

The standard also continues its current theme of requiring the organisation to determine its discharges the resources it uses including those in its value chain and manage those which are 1$13$3$amp003ampprotect the environment as well as determining the legal and other requirements with which it has to comply However in doing so the organisation is required to consider how these may also threaten the organisations existence eg failure to comply with the law could lead 3amp$1$0-433amp$damage or a controlled and approved waste discharge could lead to boycotts public protests and shareholder concerns

Another important change in the standard that helps in

Amarjit is the technical expert representing Malaysia on ISO TC 207 revising ISO 14001 and ISO 14004 She has been involved in delivering environmental OHS and other management system services in Malaysia Indonesia New Zealand and Australia since 1999

from environmental conditions and trends In addition they believed 331$13$313$13amptheir business operations to deal with resource scarcity were needed amp$lt$3lt0microsup3acuteraquo

Organisations need to understand that assessing environmental trends across the life cycle of their products and services and their impact on operations markets policy and reputation is a necessary imperative 3lt03ampecirc1339ltmanage threats capture opportunities and generate long-term competitive advantage The environmental landscape is changing and as a consequence the business landscape is also changing How can business leaders 0113113$1

U$3middot34030amp31year the third edition of Uk`acutemiddotsup3sup3acuteM$90amp$$3Management Systems

will be published Ugrave3030lt01ampextensive deliberation by technical experts from over 60 countries The new version has incorporated the work of an ISO future challenges group as well as changes coming from an extensive stakeholder consultation process

One of the key changes in the standard is a requirement for organisations to determine the risk to the organisation by external threats such as climate change water shortages resource scarcity etc To achieve this the standard requires the organisation to understand its external and internal context such as where is it located what constraints does it face and the suitability of its organisational structure limitations

addressing the risk is to ensure environmental management is integrated into the amp0$13amp$113amp0business processes and that there is compatibility between its environmental policy $3amp0$13amp$1strategic direction

In summary the new 901amp$ampecirc0141$11a process to identify the risks they face from nature as well the ones they create which ltecirc1331amp133ltamp0indirectly themselves and to consider these over the life cycle of their products and services While this may require additional resources the standard is moving organisations towards achieving sustainable development and will $1403microsup3acutecedil901amp$remains relevant for at least the next decade

31

Features

organisations that rely heavily on social media platforms to reach the masses Social media environmentalism though a relatively new introduction to the web is actively spreading In recent years Facebook pages have covered issues such as industrial plants and climate change to sustainable living and biodiversity conservation

Even with online media becoming more prominent local Malaysian television channels still remain to be an important and credible outlet on environmental issues for

the Malaysian audience The stations that cover environmental causes $134lracute$lrpara33are capable of reaching a majority of the local audience Run by Radio Televisyen Malaysia the channels are funded and governed by the Ministry of Information under the Malaysian government It is an $4$3amp43-13amp0the government to actively interact with the public on environmental issues

An active online medium along with credible broadcast and print outlets have resulted in many widespread

environment-related events gaining exposure including Malaysia Environment Week Earth Day World Environment Day Wetlands Day Water Klt$]lt11^ampg1313KltI-$and even Earth Day that has garnered tremendous support through the years

In conjunction with all these events green marketing is used to encourage repeat green purchases among consumers Through this strategy green products were marketed towards consumers to

$4$1330-40131$131amp$1Iamp$1401whose purchasing decisions are guided by environmental concerns are known as green consumers While this is still not common in Malaysia more consumers are becoming green consumers with increased exposure to green 03$$31$31

Preventing and eradicating environmental issues should not only be a timely event it should be an everyday event that 13amp1amp0amp0than a separate thought or action Everyday people can contribute to this cause in numerous ways lt013lt013$3paraj1laquoj413j41and Recycle Through even the smallest of actions environmental friendliness can become -03amp90ltamp$1daily routine Environmental issues transcend boundaries on both a local and global scale It speaks a universal language that is not unique to one particular locality or the concern of only a certain group of individuals By communicating its urgency through varied targeted media and language outlets it is recognised throughout all cultures as an issue of eminent importance Environmental -01093amp$$3all no matter the age or 134340ecirc0$131s$a nation comes together transformative actions can be made on a collective level to give back to the environment in the same way it gives to the nation

10 EVERYDAY TIPS FOR GOING GREEN

Bring your own bag when you go grocery shopping It cuts down the use of non-biodegradable plastic bags 1Wash some clothing items less If it does not require to be 11ampUgrave3$03$and wash it later 2

Unplug your phone or laptop charger when they are fully charged to conserve energy 4k313ampecirc31$ electronics that are not in use before going to bed5

Kamp$3933004$$$$ltamp40041$ltamp40teeth Gallons of water can be saved this way 6

If you need to print materials print double-sided copies to save paper7Walk ride a bike or carpool whenever possible It will reduce harmful emissions from increased vehicles on the road

8To save water during showers try and use a pail of water instead of the showerhead

3 Bring your own Tupperware when you take away This not only allows less usage of Styrofoam clamshells but also keeps your food air tight and fresh

And the most important tip is to spread awareness in any way you can Word of mouth is a powerful tool that can make a ecirc0$13amp03$90amp$$3

9

10

30

Business Advocate

]lt11-00ltamptowards environmental awareness is to encourage environmental 133$1-0lt$$133$1$businesses to incorporate environmental issues more responsibly It is paramount to ensure environmental responsibility becomes second nature to everyone To make this a reality federal and state government departments non-governmental institutions the private sector educational institutions and the public masses are all jointly promoting environmental consciousness and encouraging active participation on both formal and informal platforms

0$11ecircamp0310targeted at all levels of society from teachers students and government agencies to developers restaurant operators industrial owners and

the general public This way awareness is spread from the ground up and spread to every corner of the nation It goes further than awareness and calls for the awareness to be turned into action

As a way to introduce environmental causes to the workplace professionals from numerous career backgrounds and industries are acquiring green skills Green skills include technical skills knowledge value and attitudes that are introduced within the workforce to infuse sustainability and positive environmental outcomes into business strategies

The Forest Research Institute Malaysia (FRIM) and various other environmental organisations did just this by conducting both formal and informal workshops along with training programmes

to compliment the knowledge that their teams had in order to better extend their reach to the public To successfully move towards a more environmentally sustainable nation working professionals and corporations need to build on harbouring green skills to implement into the long-term sustainability of the economy

The importance of environmental education has further been highlighted in the 2002 National Policy on the Environment where it is mentioned as one of the key areas within the green strategies In line with this the National Education Policy outlined lsquoEnvironmental Education 130amp113I4001344which was introduced in both primary and secondary schools since 3acutefrac14frac14sup31l1$1that environmental education is infused into each subject in school

rather than taught as a single subject The non-governmental organisation WWF has consistently worked with state education and environmental departments to develop ecirc1339$90amp$$3education models

While the traditional methods of education continue to grow and adapt the growing presence of online users and social media has begun to spread the news of current environmental issues at an advanced pace from the sharing of global and local news pieces to various environmental campaigns and documentaries

In Malaysia alone there 0$133acutesup3middotmillion Facebook users which enables them to share and strike up an active conversation about pressing environmental issues It increases dialogue between online social media users and a number of environmental

Environmental Awareness Change Through Awareness And Action

frac34 QBPfrac34QZfrac34iPGfrac349p9QX9AQXQisfrac34Mfrac34Z9ikg9Xfrac34gGhkgBGhfrac349X9shQ9frac34GZVshfrac349frac34AkZiQMkXfrac34ehQiQZfrac34in the way our countryrsquos land water air and other natural elements provide for its people But although bountiful these resources are not unlimited If not utilised in a sustainable manner resources risk depletion and can cause irreparable damage to the environment To deter any continuation down this path environmental awareness has been gaining momentum in Malaysia as a way to encourage sustainable living and to put to rest many long held environmental myths

32 33

Features

Environmental Quality Act the Ministry of Natural Resources and Environment (NRE) is responsible for the policies that concern environmental and climate changes This includes the National Environmental Policy and the National I3I$gamp13lt

The Environmental i43lt133ampacutefrac14ordmmiddotwas called into action to prevent abate and control pollution and to enhance the environment It covers restrictions on air pollution noise pollution soil pollution water pollution and any pollution caused by discharge of oil into the 13amp4$30lt1301l133also covers prohibition of open burning that has been a pressing issue with the recent $9$30pollution in the country

By placing restrictions and regulations to clamp down on common environmental pollutants the Environmental Quality Act controls and prevents industrial pollutants agro-based water pollution industrial wastewater pollution motor vehicle emissions and toxic Otilde0amp4113

In 2002 the National Policy for the Environment was formulated and approved by the Department

of Environment which is under the Department of Ministry of Natural Resources and Environment of Malaysia The policy aims for the betterment of environmentally sound and sustainable development in managing and conserving the environment

The main objectives of the National Policy for the Environment are to harbour a clean safe healthy and productive environment for current and future generations and to support the conservation of the 13amp4$30lt14$4$diverse cultural and natural heritage with ecirc1339-0313-3amp$ltall sectors of the society This way the other key amp1339amp4$sustainable lifestyle and patterns of consumption and production can be achieved

Overseen and governed by NRE the national climate change policy is instrumental in shaping 3ecircamp031$3$3ampcombat environmental woes as this is a global 11433ecirc1331$amp3only Malaysia The need for the national climate change policy arose due to the evident future climatic change in Peninsular Malaysia 3$microsup3middotacute$microsup3cedilsup3

If climatic issues are Ugrave34$13133temperature could rise to worrying standards

with higher maximum rainfall and lower minimum rainfall and 0090ampand lower low river ampk41313amp$3amp$1could evoke problems $14THORN13$13ltampwater food security issues due to low crop yield economic loss 0amp901ltecirc133plantations and eroded public infrastructure

The climate change policy therefore seeks to ensure that climate change is kept in check in order 3amp4$3amp$sustainability and avoid future calamities l013amp1339includes making the issue mainstream to bring about more competitiveness and improve the quality of life While the second

and third objective is to integrate the climate change responses into policies and plans and to strengthen institutional and implementation capacity

With the guidance of these environmental acts Malaysia can begin to tackle pressing ecological issues to also further 3$3amp$191amp$amp0sustainable economy The environmental policies and regulations are drawn up with a view to complement the national growth of the country while simultaneously preserving the natural environment It maintains $13$13between the economical and environmental goals and strives to enhance the quality of life through long-term sustainability

Business Advocate

National Policies Changing The +BeGfrac34Mfrac34ZpQgZYGZi9Xfrac34GNkX9iQZ

The strength and wellbeing of Malaysia as a nation has always steadily been 9hhBQ9iGDfrac34qQiPfrac34iPGfrac34GBZYQBfrac34hBQ9Xfrac349ZDfrac34BkXikg9Xfrac34egNgGhhfrac34Mfrac34iPGfrac34BkZigsiexclfrac34frac34MkXwQXfrac34iPGhGfrac34AVGBiQpGhfrac34GZpQgZYGZi9Xfrac34QZQiQ9iQpGhfrac34P9pGfrac34AGBYGfrac349frac34ZGBGhh9gsfrac34QZwXkGZBGfrac34QZfrac34shaping national policies in hopes of a sustainable and advanced economy

The magnitude of recent national and global environmental issues 99lt$4$13]lt11$3amp$policies The onset of growing economic advancement also $1331$39ecirc1331on the environment if undertaken in an unsustainable manner It has therefore become pivotal to correct such environmental impacts in order to alter the 13400$3133ampecirc01amp03$3amp34340

generations of Malaysia

Under the Tenth Malaysia Plan the agenda covers the protection of the environment in unison with the goals of economic power And to make this goal a reality focus is placed on the National Policy on the Environment the National Green Technology Policy and 3^3amp$I3I$gamp13ltamp$various other policies

that seek to change the scope of environmental regulation

The National Green Technology Policy is a governing policy that 14$13$microsup3sup3frac14and is built on four pillars The pillars are energy environment economy and social It aligns environmental $31333amp-0amp-]lt11sustainable development The policy seeks to -0ampamp3THORN13$3$0lt

usage while conserving the environment and improving the quality of life for all in order to accelerate national economic development

The National Environment gamp13ltI3I$Policy and National Environmental i43lt133acutefrac14ordmmiddotform the foundation of environmental management in Malaysia While the Department of Environment (DOE) enforces the

34 35

CEO Profile

5 MNS has $amp$ engaged in

conducting studies and campaigns towards -0amp3133$]lt11$34001093are some of its current strategies today

We call on stakeholders and get them involved in sustainable programs to further enhance their awareness We believe that having stakeholders and key players involved with on-ground programs help to educate and indirectly become more ecologically conscious and cautious

Furthermore we work with schools across the nation through [g$13$3

6 How can businesses -lt

amp013390ampin supporting and protecting the environment

Begin by educating employees through sustainable practices at the work place and slowly it would eventually carry through in their homes as they would educate those around them on sustainable practices

7 Having a keen interest amp$$340

history and being 3$3photographer ltamp4019311-1331$4$13and aided you in your present position at MNS

My personal interest and inclination towards all things nature 9$Ugrave4$13ltdecision to be involved in conservation for the nature and the environment the very habitat in which wildlife call home It

has also provided a greater understanding of what conservation initiatives are required for each given situation

Photography is still very much a hobby Ugrave30lt$4$13as a bird and wildlife watcher and capturing the moments it is also a pleasure to share them with other like minded members and friends I would strongly recommend bird watching as an adjunct to becoming volunteers and conservation advocacy

Business Advocate

1 Having been $9amp9

$3]lt1$Nature Society (MNS) initiatives 13$ltamp40ltdescribe the associationrsquos 13amp00amp1$functions

]^k13amp091amp$and mission is to ecirc1339lt-0amp3133manage and conserve ]lt11natural heritage and rich biological diversity for 3$3$appreciation for all

In Conversation With The President Of The Malaysian Nature Society

Our objective is to carry out missions in the interest of the public without the intent of commercial amp0amp$30lt-0amp3$amp13$3ltmaintain transparency and accountability in all our dealings with members and external supporters and partners such as funding agencies sponsors government agencies and the public

2 How have amp$30 trends within

the environment $9amp-$3$134$consumption and -amp-43amp$ecirc133

nature as we see it today

Population dynamics impact the environment and the long

term trends

have resulted in over consumption of our natural resources and in return we constantly look for alternative answers to the resources which is usually a natural outcome of reactions It may be viewed as a negative or positive respond to the behavioral patterns of human nature depending on the outcome

3 With the growth of 313$ampamplt

$amp$4133amp$01amp401319- how have systems for monitoring and reporting on nature improved over the years

It has improved networks internally we are now more connected with the rest of the key industry players on a national and global scale

It has improved our amp0$113$313

studies and research initiatives Moreover it has aided our work in providing better places and knowledge of wildlife while uniting local communities landowners and businesses

4 What are the biggest 13$1

$]lt13amp011413$3lt

Encouraging politicians and decision makers and local authorities to be more beholden and responsible towards our natural heritage The absence of legally binding plan to guide development from the very beginning may be the cause of current uncontrolled and chaotic developments

The need for good political will and top-down intervention to guide developments is very much needed as it is the best solution to most of our environmental issues

Henry Goh has been championing the cause of MNS and the environment since 2003 Having led the MNS Selangor Branch as chairman for the past 4 years Henry had played a pivotal role in the successful ldquoSave Bukit Kiarardquo campaign to protect one of the few remaining green lungs in the city where more than 10000 signatures were collected

36 37

Members News

Company IM^lmjuHllMjUMkkMk ]ukUkK^HTKName k401^$ampampDesignation S$0]$0Address 9acuteacutes13s$ s1Iamp$1-$3micro^ampordmZ$kkacutesup1yenacute middotordmcedilsup3sup3k4$Zltk$amp0TelFax sup3paraordfcedilacutemicroparaparasup3sup3sup3yensup3paraordfcedilsup1paraparaacutemiddotsup3ordmBusiness Sector 43ampamp39

Company I`lMI^ljKMkMjrUIMk]ukU SDN BHDName ]4R041]40Samp-$Designation Iamp4$30lt]$0Address ^ampfrac14frac14ordfsup3acuteZ$k0microsup3 Taman Bukit Dahlia raquoacuteordmsup3sup3g10S4$Zampamp0TelFax sup3ordmordfmicrocedilcedilsup1cedilcedilmicroBusiness Sector `301m$1-13

Company KU]^^K]j[T`lMkK^HTK 13yenampK`mHMljMMHuTUl`^Z`T`jHTjmName kamp$]13S03Designation S$0]$0Address sup3acuteordfsup3micro]$0$0 acutemicroZ$^T$ raquosup3sup3sup3sup3Zampamp0H04Zampamp0TelFax sup3ordmordfmicrosup1raquosup1raquosup1raquoyensup3ordmordfmicrosup1raquosup1raquoraquoraquoBusiness Sector Tamp31yenlamp401

Company MlTUtHkMglMlKName Z-[0amp$Designation ]$$K0133amp0Address microHordfmicroordfacute9microlamp0microHgk$30 Jalan Stesen Sentral 5 cedilsup3middotordmsup3[44-40 TelFax sup3acutemiddotordffrac14sup1acuteacuteraquofrac14cedilBusiness Sector Iamp$143$13ltH41$11k09131

Company H`jKj``]I`jg`jlMkMjrUIMk [kK^HTKName k$3lDesignation ]$$K0133amp0Address amp3sup1sup3cedil9sup1[g]Slamp0 raquoR0139$4H$0m3 middotordmraquosup3sup3g3$Zltk$amp0TelFax sup3paraordfordmordmmicrosup3acuteacuteraquoraquoyenordfparaordfordmordmmicrosup3acuteacuteacuteacuteBusiness Sector Iamp$143$13ltyenH41$11k09131

Company SlMsukkK^HTKName K3ampTIamplt[amp$Designation IM`Address middotsup1Z$K34k4$ Taman Tun Dr Ismail sup1sup3sup3sup3sup3[44-40TelFax sup3paraordfordmordmmicrosup1ordmsup3frac14microyensup3paraordfordmordmmicrosup1ordmsup3sup3paraBusiness Sector M4133amp$yenl0$$

Company UjIS`HkMjIT]kK^HTKName ]13Tl$T$Designation IM`Address k4$313Oumlg$$Ilt0133ltHamp13acuteordfacutemicroordfacutemicroH Untang Mayang Pasir 3 acuteacutefrac14cedilsup3Hlt$H04g$$ TelFax sup3middotordfsup1middotsup1microsup3microsup3yensup3middotordfsup1middotsup1parasup3microsup3Business Sector Iamp$143$13ltyenH41$11k09131

Business Advocate

MICCI Welcomes Its New Members

Company Mj`g`KkK^HTKName K34samp$l413sDesignation M13439r13g01$3Address Hordfacutesup3ordfSS0amp4$Rampamp0Hamp13H [[l1k40raquoraquoacutesup3sup3 [amp3[$4kTelFax sup3raquoraquoordfmicroacuteraquomicrocedilcedilyensup3raquoraquoordfmicromicroacutemicrocedilcedilBusiness Sector Iamp$143$13ltyenH41$11k09131

Company SM^kUgM[MjZ^IjMMjtIMkK^HTKName R0T$H$34j$Designation I``Address 9paraacuteacutek$30]jIH Z$l0901cedilsup3middotordmsup3[44-40TelFax sup3paraordfmicrosup3paracedilcedilfrac14frac14raquoyensup3paraordfmicromicroordmmiddotacutesup3microacuteBusiness Sector Iamp$143$13ltyenH41$11k09131

Company ljgIkK^HTKName 1amp$samp$Designation S$0]$0Address frac14amp0amp$kamp$parayenmicro [1$g0$4130$kamp$ acutepararaquosup3sup3H4330amp03g$$TelFax sup3middotordfparacedilsup1sup1paracedilcedilyensup3middotordfparacedilsup1middotsup3sup1sup1Business Sector ^amp$ordf]313]$4133401

Company ]MMgTUUgkkK^HTKlaquo[mm]gmjName j1303113Designation K0133amp0Address ampltS0amp4$Rampamp0 ]$0$`0$3[ [IIcedilsup3sup3raquoraquo[44-40 TelFax sup3paraordfmicroacuteordmfrac14raquofrac14ordmordmyensup3paraordfmicroacutemiddotraquocedilordmcedilsup1Business Sector j3yensamp1

Company ^^`kgTMjMHTKName ^[H$Designation Iamp-$ltK0133amp0Address ^ampmiddotordmordfmicroacute13Rampamp0Z$gZmcedilyenacutemicro K30$k4$lt[amp3K$10 middotordmraquoacutesup3g3$Zltk$amp0TelFax sup3paraordfsup1acutemiddotacuteraquofrac14frac14raquoyensup3paraordfsup1acutemiddotacuteraquoraquofrac14frac14Business Sector I131yen]$01

Company HZk`RRkT`jMkK^HTKName H$RampampkIampamp$Designation ]$$K0133amp0Address m$3Kordfparaordfpara]$9$4acute ^ampacuteraquofrac14Z$l4$j cedilsup3middotsup3sup3[44-40 TelFax sup3paraordfmicroacutesup1microraquosup1raquoraquoyensup3paraordfmicroacutesup1microfrac14sup1frac14frac14Business Sector `yenS1yeng30amp13131

39

Members News

Company llT`^Sg^lTUjMkK^HTKName K$$lt4Designation 0S$0]$0Address amp3pararaquoacuteraquoordmZ$kmraquo Taman Industrian Subang Utama k1lt$micromicromiddotsup3parasup3sup3kk$amp0 TelFax sup3paraordfcedilacutefrac14acuteacuteparaacuteraquoyensup3paraordfcedilacutefrac14acuteparaacuteraquosup3Business Sector ]13$0ltyenM4-$3

Company lM^Huk`mlTMj^kK^HTKName 130H03ampampDesignation IM`Address ^ampordmZ$$k3m l$$k3raquoacutecedilcedilsup3Zampamp0H04Zampamp0 TelFax sup3ordmordfcedilcedilraquoraquoraquoacutemicroyensup3ordmordfcedilcedilraquoraquoraquomicroparaBusiness Sector M4133amp$yenl0$$

Company m^UlMKRmMkmggu]kK^HTKName M$[$^13amp1Designation ]$$K0133amp0Address IordfcedilordfparaHamp13Ik4$U$0Iamp$amp Z$mkZsup1yenmicromiddotordmsup1acutesup3k4$Zltk$amp0TelFax sup3paraordfcedilsup1parasup1sup3acuteparasup1Business Sector l0$U-amp03yenM-amp03

Company sH^KkK^HTKName samp$u$u-Designation S$0]$0Address cedilsup3acutecedil3Rampamp0s1K$ sup1middotZ$k4l$k$3amp1 raquosup3acutecedilsup3Zampamp0H04Zampamp0TelFax sup3ordmordfparaparamiddotacuteacuteordmmicroyensup3ordmordfparaparamicrofrac14ordmacuteordmBusiness Sector g0amp-03ltyenjM133

Company k^I[H`kkkK^HTKName k40$30$kamp14$0Designation IM`Address ^ampacutesup14$g041$[$para l$g0$4130$I$$jlt paraacutemiddotcedilsup3U-ampg0 TelFax sup3cedilordfmicroraquoacutemiddotfrac14frac14cedilyensup3cedilordfmicroraquomicromiddotfrac14frac14sup1Business Sector RampampyenH901

Company sUwMglR`j]kK^HTKName ]g0$3$Designation ]$$K0133amp0Address k43cedilsup3ordfmiddotordfparamiddot3Rampamp0 Wisma UOA Damansara 50 Jalan Dungun K10T31cedilsup3middotfrac14sup3[44-40 TelFax sup3paraordfmicrosup3frac14parasup1acutecedilmicroyensup3paraordfmicrosup3frac14parasup3sup3cedilsup1Business Sector Iamp$143$13ltyenH41$11k09131

Company s]gj`gMjlu]^SM]M^lkK^HTKName i4kT4Designation ]$$K0133amp0Address amp3cedilacuteS0amp4$Rampamp0Hamp13R j4$k$]3para1I3lt raquoraquosup3sup3sup3[amp3[$4kTelFax sup3raquoraquoordfmicrocedilmicroacuteordmordmyensup3raquoraquoordfmicrosup1raquocedilraquoacuteBusiness Sector g0amp-03ltyenjM133

Company s`^KMjRmT`jUw`^kK^HTKName I4kltT$Designation K0133amp0Address cedilsup3raquosup1Z$[4$H4lt `ecircZ$H10microcedilmicrocedilsup3[4$3$g$ TelFax sup3frac14ordfcedilsup1sup1acutefrac14paraacuteyensup3frac14ordfcedilsup1sup1parafrac14cedilmiddotBusiness Sector 0134340yeng$33amp$1

under

constructio

n

38

Business Advocate

Company [^`sMKSMTrM^kK^HTKName ^ampamp0$H$3]ampu1$Designation I0$Address microparaZ$k3031r raquosup3microsup3sup3Zampamp0H04Zampamp0TelFax sup3ordmordfmicromicromicromicrosup3raquofrac14Business Sector M4133amp$yenl0$$

Company ^mk`jkK^HTKName U$0Z1amp$k4$0Designation ]$$K0133amp0Address acuteparaordmZ$Z3g0 l$H43`ecircZ$H43 middotparasup3sup3sup3[$k$amp0TelFax sup3paraordfraquoordmparamiddotordmmicromicrosup3yensup3paraordfraquoordmparamiddotordmmicromicroacuteBusiness Sector M$0ltyenm331

Company gjM]UMjgmkgj`gMjlu]kK^HTKName K3ampk0Z13lt[0Designation K0133amp0Address ^ampmicrofrac14ordfsup3microZ$H130acuteyencedil Taman Nusa Bestari raquoacuteparasup3sup3k4Zampamp0 TelFax sup3ordmordfcedilacutemicroparacedilmicromicroBusiness Sector g0amp-03ltyenjM133

Company jKOtildek^[msUljMMkllMkK^HTKName RU0[H$ordfj1Designation IM13439`THORN130Address k43acutesup3ordfsup3ordmH$raquog04k`T` ^ampmicroamp0amp$H$[44-40I3ltI$30 cedilsup3middotcedilsup3[44-40TelFax sup3paraordfmicroacuteraquoacutemiddotsup3acutemicroyensup3paraordfmicroacuteraquoacutemiddotsup3acutemicroBusiness Sector g0amp-03ltjM133

Company [^SumM^gjU^lU^SM^lMjgjUkMkK^HTKName lltI$TampDesignation K0133amp0Address acuteacuteZ$g01frac14yenacuteparaH$0H04g01Zlt raquoacuteordmcedilsup3Zampamp0H04Zampamp0TelFax sup3ordmordfpararaquoordmraquoraquoraquoraquoyensup3ordmordfpararaquoordmordmordmordmordmBusiness Sector ]yen9031$

Company jMSmk]^SM]M^l]ukUkK^HTK - PENANGName Zlt$3I$010$Designation S$0]$0Address 9acutesup1S40$ltg0amp$`THORN13lamp0 Z$[acutesup3microcedilsup3Samp03amp$g$$TelFax sup3middotordfmicromicromicroraquoraquoraquoacuteyensup3middotordfmicromicromicroraquoraquosup3acuteBusiness Sector Iamp$143$13ltyenH41$11k09131

Company kU]gk`^]jU^MkK^HTKName g4s$Designation S$0]$0Address 0]0$I4cedil3]Z$g$3 ordmacutesup3cedilsup3gamp03K131amp$^0k$TelFax sup3sup1ordfsup1middotordmsup1raquosup1raquoyensup3sup1ordfsup1middotordmsup1sup1acuteordmBusiness Sector l0$1-amp03

40 41

MICCI News

Kuala Lumpur

Kuala Lumpur

In light of the overwhelming success of 3acute13^3amp$Iamp$0$13on Goods and Services Tax Skl$]ltmicrosup3acutemiddot]UIIU$3]lt1$Export Academy organised the 2nd National Iamp$0$13amp$Skl$k-30microsup3acutemiddot33premises of MATRADE The conference themed

2nd National Conference On GST Implementation

Networking Evening At Carlsberg Brewery Malaysia

ldquoChallenges in the Implementation of GST in Malaysiardquo brought together 13amp13ampacutemicrosup3-0313-$31from various industries

The keynote address was 90ltK3ampk0[H$TDirector General of the jamplt]lt1$I413amp1j]I$34019$

speakers that included SM Thaneermalai Senior Executive Director of g01330amp41Iampamp-0103[40K-43ltK0133amp0ampj]Iu-Han Executive Director of g01330amp41Iampamp-01Taxation Services Sdn Bhd Stanley Wong Director of ksg0amp133Iamp$143$k$H[04H0IM`of OMNI2U Sdn Bhd Irene Yong Partner at Shearn Kamp0OtildeIamp$ZltIl0$03]u`H

U$1011K3ampk0[1343amp$3331compulsory for businesses whose taxable supplies amp0acutemicroamp$3113RM500000 to register by

the deadline on December paraacutemicrosup3acutemiddotT133331amp$313amp-ltj]Ithere are nearly 300000 potential registrants who are required to register for GST to avoid any legal action However as at September microsup3acutemiddot3401013below par

The conference highlighted a number of key areas of GST particularly on its challenges and implementation current developments its process and procedures 1ampUgrave301amp43amp$1$legal issues concerning the transition One certainty it was widely acknowledged that careful planning detailed preparation mass participation and an extensive taxpayer education programme are key aspects for a successful GST implementation in the country

]amp03$raquosup301and guests turned up amp0]UIIU1$3amp0$9$$3I010Brewery Malaysia in ^amp90microsup3acutemiddotlcasual get-together was graciously hosted by I010amp13ampall guests with an array of exquisite brews along with $--3$1-0Henrik Andersen

Managing Director of I010]lt103all guests with a toast that 0lt$30amp413]UIIUand the long established relationship between both organisations particularly citing on some of the key initiatives that the I019amp133and continues to represent amp$ampI010$businesses at large

Throughout the evening 90amp41-011-amp$1amp0lt]01amp]UIIUwere handed out as lucky draws such as two ]4$13lt1-01ltMunchy Food Industries k$H13ampecirc0hair dryer two table lamps and two solar lights by Philips Malaysia two RM50 vouchers for dining at the Sultani Restaurant lt[amp0$U-]Sdn Bhd and one voucher each for a scuba diving lesson and three personal training sessions by ]0113ecircl0$$ Sdn Bhd worth RM365

and RM350 respectively It was indeed an enjoyable and laid-back evening that set an ideal atmosphere for those in attendance to establish new business contacts and to catch up with old friends

]UIIU3$1311$130--0133amp$3ampI010Brewery Malaysia for their exceptional hospitality sponsors for their kind contributions and most certainly to all members and guests who enlightened us with their presence

Members News

MICCI NEWS

42 43

MICCI News

Lessons Learned From Cargo Hijack

An eight tonne truck carrying goods valuing half a million ringgit was hijacked by 6 assailants disguised as $amp013$31ampTHORN1301wielding machetes around $3amp$micropara]ltmicrosup3acutemiddotOne of the two drivers manning the truck was 4ampecirc$$amp30130amp0$Ugrave3lt30ampside while the other driver was made to drive the truck against his will The driver that escaped managed to hail down a taxi and lodged a report at a nearby police 133amp$3$acute $431ampthe incident

Fortunately with the assistance of the trucks Global Positioning System (GPS) the police managed to intercept the truck in 35 minutes and all assailants were apprehended in

Kuala Lumpur

Kuala Lumpur

policy to receive and deliver all containers without knowing its contents to reduce the risk of containers being a target In terms of 13ampamp03amp$3I413amp1and Police Westports does work together with both authorities on certain cases involving cigarettes contraband and cargo hijackings

The meeting provided an ideal avenue for the I03amp4$013$the daily processes at Westports while allowing for suggestions on security matters to be raised Westports agreed that such cooperation is vital in enhancing its operations and will look closely at 03013ampamp03amp$ecircamp031between both organisations

what was a nerve wrecking situation

That being said the entire incident was actually a staged cargo hijack however only to the knowledge of a handful of police ampTHORN1301$333involved representatives 0amp]UIIU1Zamp$3133amp$k13403ltIamp4$13ZkI`$3jampltMalaysian Police (Selangor contingent) The whole operation was sponsored ltlkI`H0l113ampStores (Malaysia) Sdn Bhd Metrod (Malaysia) Sdn Hk13$0amp13131(Malaysia) Sdn Bhd British American Tobacco and Securiforce Sdn Bhd

The exercise was aimed at improving security awareness among security managers and transporters

on modus operandi used by criminals as well as to measure the response from the police

The need for industry awareness on cargo 13$110133$statistics compiled from ]UIIU01lstatistics revealed that in microsup3acutemicroordmmiddot131100-amp03with losses amounting to $133j]microacuteamp$$microsup3acutemicroordmmicro1311with losses amounting to RM6 million were 0-amp03$microsup3acuteparak$13Z$40ltmicrosup3acutemiddotcedilsup313119been reported with losses estimated at RM62 million raising concern amongst manufacturers on how easily the information on movements of freight its content and value can be obtained

l-amp13amp03$3a number of strategies for implementation and enhancement in order to avoid and be better prepared in an instance of a hijack Making certain that employees are appropriately trained to follow all guidelines in such situations can make a major

ecirc0$13$3amp4313ampwhile technologies such as advanced GPS panic button door sensor and immobiliser can play a vital role in thwarting deceitful pickupsA few recommended guidelines that could -09$313$1$134bull Avoiding the use of

secondary roadsbull Traveling in convoys bull Stopping only at brightly

lit designated areas bull Routes and cargo

load should be kept 13110amp30parties

plusmn Iamp$41333amp3amp$study on all cargo movement

bull Maintain a list of emergency contact numbers

]UIIU13amp$3$43ampwork closely with all relevant authorities on educating businesses and the community on crime awareness and prevention particularly on cargo hijacking and warehouse break-ins The I03$1311$130appreciation to all parties that were involved in the planning and execution of the mock drill

Business Advocate

lI01Zamp$3133amp$k13403ltIamp4$13ZkI`had a recent meeting 33IM13439`THORN130amps13-amp031Malaysia Berhad Ruben Emir Gnanalingam The 3amp$ltZkI`I0$j$]33was intended to address issues and challenges concerning port security attend to the needs of ports

Jasco Meets Westports

]UIIUamp0$13amp0$1$g0$[44-40amp1341$on three key areas that contribute towards the ease of international trade $lt3lI0$3I03133amp`0$

gQGwQZNfrac34Zfrac34aeligi9frac349gZGifrac34GgiQwQB9iGfrac34Of Origin amp APEC Business Travel Card

$3gMIH41$11l09I0T$August and November respectively the two 1-01amp030$1were R Jeyasingam Senior Assistant Director I413ampj30amp

Kuala Lumpur

has more that 35 years of experience with the Royal ]lt1$I413amp1$3I0190ltamp$Senior Finance Manager Esther Tan

llI0$31311amplt114lt3]UIIUin Malaysia eases customs clearance by eliminating customs duties and import taxes when equipment and other merchandise are shipped overseas for trade shows and fairs Such items to name a few include computers clothing medical appliances photographic $4-$3$even racehorses to over 70 countries

`$313031331ampamp0$I`-0313-$31were provided with updates on the latest criteria applicable to manufacturers exporters and traders in determining the origin of goods The I`1amp134$341to certify the place of

growth production or manufacture of goods $-amp03$3amp1-1313countries where the consignee for customs clearance requests it

13lt3gMIH41$11l09I0HlI340$out to be a keen interest among participants who were not entirely aware of its procedures while some on its existence U$140lt3HlIallows business people with a short-term entry 3ampacutefrac14-0313-3$economies without separately applying for a visa and gain access to fast-track entry and exit lanes at major airports

l0$1-0amp93ampbe very fruitful as there were active engagement from participants during 3iOtilde111amp$1]UIIUwelcomes any enquiry 3amp1313Ouml131313amp with reference to the above areas

gQGwQZNfrac34QZfrac34k9X9frac34kYekg

gQGwQZNfrac34QZfrac34(Gg9W

users and to build on the existing relationships between both organisations

The delegation was greeted with an overview amp$s13-amp031ltrlt[40TampIamp0-amp03Regulatory amp Marketing followed by a brief on the security measures in place at the port by Gregory Jarret Head of

Port Police One of the main concerns highlighted was that due to frequent movement of drivers from one company to another Westports has to issue a new pass each time causing THORN13431$3013$090$3133amp$1amp$3security measures in place $134ordfbull Three days induction

for port police that

include physical and communications training

bull Routine physical checks on all vehicles in and out the port

plusmn -IIlr13amp90throughout the port

bull Tracking entry and exit of drivers using the E-gate pass

bull Implementation of Smart card security at berth areas

Furthermore Wesports THORN0333130

44 45

MICCI News

MICCI meets with the Belgian Chambers of Commerce and Industry

General Committee luncheon with Dato Yasmin Mahmood CEO of MDeC

Kuala Lumpur

Business Advocate

]UIIU$13ampamp03amp$with the Judiciary --amp$3$3Iamp11amp$ZI13ampk0Iamp$Ian Birss Justice High Iamp403ampM$$Otildes1I$130ltamp0tea-talk session themed ldquoAdjudicating Issues in Intellectual Property Casesrdquo $^amp90microsup3acutemiddot3amp3ampacuteacutesup314-0amp0$111amp$court judges attended the evening which was moderated by the Hon Dr Badariah binti Sahamid Z4Iamp403amp--

The session included dynamic deliberations that incorporated law cases in England and Wales on patent trademark and copyright infringement calculation of damages judicial case management collective copyright management electronic evidence and unfair 13amp-33amp$k0Iamp$1amp

Adjudicating Issues In Intellectual Property Cases

shared his expertise on the role of intellectual property (IP) protection best practices in judicial case management and the role of inter-agency cooperation There was a general consensus that the lack of judges attuned to legal and commercial issues surrounding IP rights may lead to decisions that are unfavourable to the owner of the rights

The same evening a dinner was hosted by wU0OtildeIamp3the Majestic Hotel to 13ampk0Iamp$19133amp]lt1k0Iamp$was greeted by the Right Honourable President amp3Iamp403amp--Malaysia Tan Sri Dato k0]j41$k0ecircand a close group of eminent judges During the dinner

k0Iamp$10$exchanged experiences about the United [$amp4130lt1lt13THORN0$that it was constantly modifying and looking at ways to raise its level of performance including the quality of judgments delivered attracting talented candidates to serve on the bench and continuously training and educating their judges

Prior to being made i4$1Iamp4$1$microsup3sup3raquok0Iamp$$1career specialising in IP cases and was a Treasury Barrister handling cases on behalf of the government among his amp30amp0U$microsup3acutesup3was appointed a Specialist I01343Z411$3amp3g3$31Iamp4$3ltIamp403Throughout his career k0Iamp$110

share of controversial cases including the lawsuit 0amp43ltIk$]I3amp$ordfsharers Temple Island vs New English Teas a case where a photograph ampamp$amp$41130amp11$Westminster Bridge was amp4$14THORN13$3lt10to another photograph of the subject to constitute copyright infringement and not to mention the highly publicised Apple vs Samsung case that he ruled in favour of Samsung which was 4-lt3Iamp403 of Appeal

k0Iamp$-011his overwhelm on the hospitality received on his visit to Malaysia and congratulated the Malaysian Judiciary for 30amp$ordfamp$ecircamp03$judicial trainings

Kuala Lumpur

46 47

MICCI News

Sabah

MICCI Meets His Excellency Vladimir Lopato-Zagorsky Ambassador of the Embassy Mfrac34iPGfrac34GekAXQBfrac34Mfrac34GX9gkhfrac34ifrac34Indonesia and Malaysia

Budget Forum by Ernst amp Young

Sabah

speech adding that the year has seen many challenges and opportunities that have impacted the economy Businesses are still adjusting to the implementation of minimum wage while the introduction of GST $-0microsup3acute 13$11businesses training their people and setting up their accounting systems to accommodate for this new taxation system Under all these challenging conditions the State has seen a fair degree of new investments mainly due to the abundance of natural resources coupled with stable political and

economic situation ldquoWe foresee greater investments in downstream activities in such sectors as agriculture aquaculture tourism and oil and gas We are sure that the State Samp90$$31$913amp0friendly and hand-holding policies are helping in the implementation of these investmentsrdquo Datuk Arulpragasam commended 3Samp90$$3amp$31ecircamp03to develop the infrastructure in the State particularly amp$13amp-3$middotacute$amp0and connecting roads throughout the State while 4030amp133$j]paraacuteamp$amp03ampltamp90

projects due to commence 33$ampmicrosup3acutemiddotHe further highlighted on a few areas concerning businesses in the State namely the liberalisation amp3Iamp3gamp13ltbetween Peninsular and Sabah deferment of the revision of the minimum

wage and for the State to look into tapping more reliable source of power such as natural gas The luncheon provided an excellent stage for business people to convene network and exchange ideas on the developments in the State

Business Advocate

]UIIUg0130331acutesup3micro$$$9010ltluncheon in September microsup3acutemiddot33U-$Hotel Ipoh A total of 200 members and guests 33$3Ugrave30$ampamp$which was made even more memorable with the presence of distinguished keynote speaker former Minister of International Trade amp Industry Tan Sri j

The Guest of Honour State Exco YB Dato Dr Mah Hang Soon represented $903IMinisters speech in which 13333amp03acute13ampmicrosup3acutemiddot3k33managed to bring in a total ampj]raquomiddotsup3amp$amp03amp$913$311-1313ltin the manufacturing sector Additionally as part of its long term plans the State will be constructing the Southern Perak Development Region which would be modeled along the Iskandar Malaysia Development Region With the proposed 13amp$1304133amp$amp3paraacutesup1s13Iamp13M-011ltfrom Banting to Taiping there would be further economic growth in the aforementioned Southern

MICCI Perak Annual Luncheon

Perak Development Region Moreover the State had recently formed the Menteri Besar Incorporated whose primary responsibility was to spearhead Peraks progress under the Perak Amanjaya Transformation Plan With these initiatives in place Perakians would be able to enjoy better infrastructure and amenities

]UIIUg00$13I0$K3ampkHampamp$in his address emphasised the urgent need to make 9m$1331in industrial estates and business precincts of Ipoh Manjung and TaipingHe further reiterated the importance of having more 310ampU-amp3amp$3amp

international destinations to increase trade and tourism

Before long Tan Sri j3ampamp313captivating her audience with her invigorating 1-13kTHORN033in order for businesses to prosper there was a need to institute pro-business policies citing the Ali Baba IPO an e-commerce company as an example to follow suit With Malaysia moving towards 01$r1amp$microsup3microsup33was imperative that global benchmarks and standards are set Furthermore Tan Sri commented that the present generation Y amp Z workforce dictates higher expectations given their

keen interest and routine to technological resources She added that competitiveness was pivotal for businesses and the country as both internal factors such as entrepreneurship capabilities business strategies people management and keeping abreast with the market and external factors such as the need for the public sector to periodically review its existing rules and procedures for relevancy and obsoleteness are contributing factors at work

Iamp$134$l$k040amp0the revival of the Malaysia Incorporated concept and philosophy to serve as the modus operandi to keep up the pace with liberalisation

Perak

]UIIUk033amp3ampmiddotmicrosup301and guests to its annual 4$13amp$$4413microsup3acutemiddot3the The Magellan Sutera [amp3[$4klevent was attended by the Honorable Datuk Raymond l$K-43ltI]$130of Sabah representing the I]$130ampkuH

MICCI Sabah Annual Luncheon

Datuk Ir Edward Yong ]ltamp0amp[amp3[$4I3lt$uHK34]1Manjun Minister of lamp401I4340$Environment Sabah ]UIIUk0$13I0$H0S$Datuk Arulpragasam welcomed all present in his

48 49

MICCI News

Sunset Cruise By Simpson Marine Sdn Bhd

Members and guests of ]UIIUg$$0amp13by Simpson Marine Sdn Bhd to a sunset cruise from Straits Quay Marina to the 013g$$H0amp$amp0

their luxury yacht the Four Ramp01$^amp90microsup3acutemiddot

As the tide was low that day the Four Flowers had to anchor out at sea near

the Straits Quay Marina Guests were transported to the yacht on Eastern Otilde`0$313033lt]03$0they were then welcomed with cocktails and light refreshments before cruising by the scenic shores of the islandThroughout the exhilarating journey that lasted close to two hours Simon Theseira Senior Broker for Simpson Marine Malaysia and

his team entertained the guests with a tour of the yacht while elaborating on the services provided by Simpson Marine

M131$acutefrac14raquomiddot$Tamp$[amp$$1303$3130th anniversary this year Simpson Marine provides a wide range of yacht services throughout Asia and is the exclusive dealer amp0$ltamp3amp01leading yacht brands in 30amp$3ampTHORN131$Tamp$[amp$I$l$Thailand Indonesia Singapore and Malaysia

Convergence ndash Penangrsquos Future

]UIIUg$$31annual luncheon dialogue 33I]$130ampg$$uHS4$M$$k-30microsup3acutemiddotlIamp$90$13g$$1R43403luncheon was attended by 13amp13ampacutemicrosup301$guests at the Trader Hotel

U$10113IMinister brought to light on how convergence has and will continue to propel Penang to greater

heights The convergence of manufacturing and services sectors talent and infrastructure were among some of the main areas raised

Today many internationally acclaimed manufacturers have located and set-up their services or RampD hubs in Penang to complement their manufacturing arm This insulates the local economy from cyclical impacts and provides

Penang

Penang

3k33113amp$amplt3additional resilience

g$$19013ltamp134340and heritage augmented lt31m^MkI`samp0Heritage status provides an exceptional backdrop to the convergence of creative talents that has resulted in the rapid development of the services sector Shared Services and Outsourcing (SSO) Business Processing Outsourcing (BPO) and [$ampg0amp1311$[g`13amp-$19now set-up base in Penang providing employment opportunities to over 3000 local people Furthermore the State Government has invested in a RM33 billion Business Process Outsourcing and Information Technology Outsourcing (BPO-ITO) 4$Hlt$-13ampensure continuous growth in this sector that will lead to high-paying and knowledge intensive jobs for tens of thousands

Penang has been consistently rated one of the top ten most livable cities in Asia a testimony to the direct convergence ampamp3g$$11ampUgrave3and hard infrastructure which is continually being improved As businesses talents and industries converge to Penang due to its superior livability factors it will elevate the State to a regional business hub encompassing trade from the Indonesia-Malaysia-Thailand Growth Triangle (IMT-GT) region

l1304amp3I]$13011-131to build self-reliance amongst Penangites and to dissuade them from the dependency syndrome especially on resources and money politics The State Government is committed to providing the best environment for businesses to thrive

Business Advocate

Sabah

lraquo3kU$30$3amp$M-ampkUMmicrosup3acutemiddot10ampacutefrac14ordfmicroacutek-30microsup3acutemiddotat the Sutera Harbour Resort 330133$3amp3ampmicrocedilordmsup1raquovisitors As reported by the kUMmicrosup3acutemiddot`THORN1343amp0Ernst amp Young from 33amp3913amp01microparamicromiddotacutecomprised of Malaysian visitors while 2527 were foreign visitors

A total of 22 countries participated in the expo $ltk$-amp0[amp0Brunei Darussalam Indonesia Taiwan Thailand r3$kamp43013Philippines Australia S$M134amp0I$k30$gamp$Slovakia Germany Zambia m$3[$ampm$3States of America and Japan

SIE 2014 And SIBLT 2014The expo was jointly ampTHORN133lt3K-43ltI]$130ampk$Minister of Infrastructure YB Tan Sri Panglima Joseph g0$[3$$$3I]$130amp^amp030$Territory Australia The Right Honourable Adam Giles

The Sabah International Expo (SIE) is Sabahs premier business fair and a State Government sanctioned trade exposition It is held $$lt$[amp3[$4I3ltkl9$3capitalises on Sabah being the regional hub for the BIMP-EAGA region a grouping of sub-regional economic cooperative amp$13amp90$amp03$acutesup1amp$13

population of more than sup1acuteraquoamp$-amp-

In conjunction with the M-ampamp03$middotraquosup3delegates attended the Sabah International Business 4$13amp$lkUHlmicrosup3acutemiddotamp$acuteraquok-30microsup3acutemiddotl33403Right Honourable Adam S1I]$130of Northern Territory Australia who addressed the challenges facing the Northern Territory and

3Samp90$$31ecircamp03$enhancing Asian relations $30amp$$ul1TjDirector Alvin Goh who -01$3amp$ul114131311stories

SIE has seen 230000 visitors thus far since its inception in the year 2000 It has grown $3amp$9$33301331the close public-private partnership in the State as both parties work together to promote progress prosperity and development

]UIIUZampamp0$collaboration with Tenaga Nasional Berhad (TNB) and SAJ Holdings Sdn Bhd organised a half-day 0$3$3use of energy and water in the State

Held in September at the DoubleTree by Hilton Hotel Johor the

iQXQiQGhfrac34gQGwQZNfrac34sfrac34frac34aeligZDfrac34+aelig

Johor

0$133$ltparticipants and featured two speakers Tuan Haji [0$Ij1Senior Manager of Green Technology TNB and Mohd Zin Othman General Manager of Operations SAJ who respectively presented on sup1GZGq9AXGfrac34ZGgNsfrac34QZfrac34Malaysiardquo and ldquoWater is Precious Do We Have

Enoughrdquo

l013-01$33amp$touched on the various forms of energy used for supply in the State such as biogas biomass and solar with the exception of hydroelectricity The second presentation focused on the latest technologies used 3amp$1403k33130

01091014THORN13$3given the growing demand and expanding population 133paraacuteK130microsup3acuteparastood at 35 million people In addition an interesting fact that came to light 13middotmiddot303$3plants and 23000km of pipes transporting water throughout the State

16th Annual SME Exhibition Suntec City Singapore 2014

Johor

50 51

REGIONAL FOCUS East Coast

Business Advocate

East Coast

MICCI East Coast Meeting and New Members Induction

Labuan IBFC Masterclass]UIIUg$$in collaboration 34$UHRIIncorporated Sdn Bhd organised a half-day 1$0$`133amp0microsup3acutemiddotat the Eastern amp Oriental Hotel Penang Titled sup1qfrac34ifrac34hGfrac34wMhPgGfrac34Solutions to Structure Both Your Business amp Personal Wealthrdquo the seminar featured Zecirc0U1K0133amp01amp$Otildek-13g0amp1331amp4$UHRIU$13amp9$amp909amp4$UHRI1-0amp41331$

1amp43amp$11-1313ltamp$34$30amp0amp$1amp0ampTHORN1311-133exemptions and mid-shore jurisdictions to name a few

Haji Mohd Rasheed [$$]ampU01k$amp0Iamp4$1OtildeTWealth Management Otilde13ltg$$$ampOtilde11amp13313$presented on ldquoPrivate Wealth Management via Labuan IBFCrdquo which covered the intricacies and importance of private wealth management 41$34$l0413

Penang

H1$[44-404$UHRIU$13amp0-amp03Sdn Bhd is a leading 41$11$$$1313$30$1g1313that provides investors an ideal balance of 113$4303lt$certainty in a middle

shore jurisdictionAttended by close to 50 participants the seminar not only provided valuable insights on how to 0ampamp$141$1143also on how to manage personal wealth

Penang

Networking Evening hosted by Jyske Bank

52 53

Ng Lee Penn is the General Manager for Health Safety Environment Quality and Utilities Operations for BASF Petronas Chemical Sdn Bhd Lee Penn has 15 years of working experience in EHS quality management operational planning and strategic marketing Prior to joining aelig+frac34(aelig+frac34Chemicals she was iPGfrac34GNQZ9Xfrac34G9Dfrac34Mfrac34Distribution Safety and Emergency GheZhGfrac34QZfrac34aelig+brvbarhfrac34Competence Centre for Environment Health and Safety (EHS) amp Security in aelig+frac34aelighQ9frac34(9BQwQBiexclfrac34

Regional Focus

3 How has the importance of $90amp$$3

protection changed 3$3I131sector through the years

lI1311133amp0understands the challenges ndash and could even say recognised the uphill journey to be had with regards to environmental protection before most of the other industries even saw environmental protection as a challenge The chemicals industry has progressively incorporate environmental policies in production the safe and responsible distribution of chemicals and how business is conducted which supports the environmental sustainability agenda This commitment can be seen in the establishment ampj1-amp$1I0worldwide sustainable environment code

subscribed to by chemical companies

However we all see and recognise growing and constantly evolving needs from stakeholders Those that the chemicals industry companies have had to respond to very 413lt$134ordf13amp-$133amp

$90amp$$31yenregulations

- Shareholders expectations for good returns on a sustainable investment

ordfI413amp0-1333amp$1for better products and products that reduce carbon footprint

ordfI9kamp133lt-1333amp$1$4$civil responsibility amid global challenges

- Media expectations on fast and accurate reporting Done right this elicits trust

In conclusion the chemicals sector in general and BASF gMlj`^kI131

1-1313lt$long-term view with regards to environmental protection and satisfying dramatically rising energy demands We contribute to meeting 1amp133lt1$1amp0sustainably and thus help master some of the amp01lt13$1Ultimately this generates business sustainability opportunities for us as well

4 What are 3amp$ordf30 $31amp

$13$13ampordf0$lt$13amp$1093amp$$3391$amp1into the company -amp1amp-lt

We believe that principles regarding environmental protection needs to be deeply embedded to ensure sustainability of our company and valued

MICCI Chats With Ng Lee Pennfrac34gfrac34G9XiPfrac34aelig+frac34(aelig+

ndash internal audits are a big part of our daily working lives We conduct regular internal audits on process safety occupational health and safety and environmental protection This is to ensure that our systems and procedures adhere to the highest standards

Furthermore we ensure these high standards of environmental protection extend to and are complied with by the contractors and suppliers we work with In addition to economic criteria our core suppliers are selected on the basis of environmental protection labour and social standards We even recently awarded 1313amp$30133amp0yen10913provider awards The winners were chosen with environmental performance as one of the main criteria

While I oversee the environmental sustainability of BASF gMlj`^kI131operations it must be said that environmental sustainability is driven at every level and by every employee of the company

2 Why do you see $90amp$$3 protection as a

$13110lt943313amp-$11amp4embrace

Environmental protection IS indeed a necessary value for companies Being environmentally responsible makes good business sense as it ensures our continuing 1amp1313$13ampamp-03within the community

We are also coming up against the very real threat of increasing scarcity of natural resources There are already seven billion people living on our planet and this number keeps growing with a projected nine billion people by the year 2050 And all these people will of course want to improve their quality of life This will require more nutrition more energy more housing and more of many other things to satisfy their needs

This means that it is critical that we act $ampIamp-$113$amptheir part in protecting the environment to help address this challenge Development is sustainable when it ldquomeets the needs of the present without comprising the ability of future generations to meet their own needsrdquo For a company this $13amp$303balance between driving business and protecting the environment

1 1S$0 Manager for T3

Safety Environment i43lt$m331Operations you oversee the $90amp$$31413$3ltampHkRgMlj`^kI131operation What are 1amp$90amp$$3initiatives in which ltamp49-ltamp00amp

The company sets high standards in the area of environmental 01-amp$13lt0133$the commitment of both shareholders in creating value and striving for performance that does not merely comply with 043amp$143ecirc1339lt$THORN13$3lt$1and reduces our possible environmental impact This commitment can 1$$313amp-$lt1active participation in j1-amp$1I0worldwide sustainable environment code subscribed to by chemical companies

We have a responsibility to take care of our planet and preserve its beauty resources and strength for future generations It is a

great privilege to be part of the team here at BASF gMlj`^kI1313amprealise these goals

Systems and structures 0amp0$13amp0133how serious the company is about environmental protection and ultimately sustainable development This message is deeply ingrained into the company whereby I-amp$$k413$Developmentrdquo is embedded as one of the 13amp-$lt1k30313Pillars

We carry out various initiatives and campaigns with both our employees and the local community that encourage employees contractors and business partners on a regular basis to reinforce the sustainable development message This include collaborations with the other chemical companies based in the surrounding area for the annual Balok River Adoption Programme (BRAP) and with the Malaysian Nature Society of Pahang for regular environmental activities This year we cleaned and improved the turtle hatchery area at Teluk Mak Nik Terengganu and released turtle hatchlings back to the sea

U31$3413amp43turtles beach cleanings and tree plantings though

Business Advocate

54 55

Regional FocusBusiness Advocate

business partners We engage a long-term view on this and believe 33I130lt1$$0amp0ecirc1339environmental protection By instilling the principles values and goals right into the 13amp-$lt1-amp1amp-ltampI130ltK091Sustainabilityrdquo we ensure that this common vision and goal is considered in all we do

In the long-term this is seen in how sustainability drives upcoming investments and it ensures energy THORN13$3313$ampamp1$environment friendly 1$13amp$$ltimpact in operations is incorporated right from the beginning

5 How has the Verbund concept shaped

3$90amp$$3-amp1amp-ltampHkRgMlj`^kI131

lr04$13amp$13-31a BASF-centric one and it means ldquointegratedrdquo or ldquoconnectedrdquo In BASF everything is connected HkR1sup1r04$sites these sites create amp$amp3amp13THORN13$3production systems by means of smart interlinking The by-product of one plant is used as the starting material for another So there is almost no waste l1133r04$concept is about

BASF PETRONAS I131amp-331-0$13-$3[4$3$13$3r04$

principle is a major part of 313amp-$lt11413$development story We connect our production our technologies our customers our business partners and also our employees in order to make the most of our resources develop innovative solutions and create value from what might otherwise have been wasted

We do not just produce chemicals - we create chemistry for a sustainable future This philosophy is deeply 0ampamp3$313amp-$lt1belief For us this is an ongoing journey and we need all employees to live up to this and make contributions towards sustainable development

6 l4ltintegrated site in Gebeng

Kuantan is one of 33amp$1amp3013r04$13$31g1313region (outside of China) How do you 31-1333$90amp$$3amp43ampampamp1313company operations in the East Coast region amp]lt1

Having the site here encourages more investments and attracts other investors in setting up here in Gebeng While these investments propel Gebeng as one amp]lt111313production powerhouses this also brings challenges in minimising environmental impact Strong cooperation

and support from the Department of Environment and their ampTHORN13011$$ecirc0$3010amp$14$THORN13$31$minimising waste and emissions to proper facilities layout

On a more social side cooperation with NGOs has to be further strengthened and open communications with the local community is needed

7 s3amp standards have been adopted

lt]lt1$13amp-$13amp043$90amp$$3protection practices

Malaysian companies are governed by the standards outlined by the Malaysian Department of Environment There are many standards which are based on approved international European and USA standards such as international convention in all areas of concerning environmental protection from waste water discharge standards air emission standards to Waste handling and disposal European yenmk13$010

applied for Risk Based Approach in evaluating environmental impact while US EPA standards are the guidelines for soil and ground water contamination analysis

Malaysia also has strict 041amp$ordf$-$$$$

amp$$amp0$41301and their development

- Environmental impact studies

- Environment Management programs

- Response to environmental emergencies

The establishment of international chemical companies in the area also means that the highest global corporate standards are applied by the operators At BASF gMlj`^kI131we strongly adhere to strict corporate BASF environmental protection standards that place heavy emphasis in controlling emissions at the source data traceability of waste that is generated and review on a continuous basis on reduction and amp-33amp$-amp3$3We also publish an annual r04$130-amp0313details our environmental commitment and performance

5756

Lifestyle

Words And Images By Sanjitpaal Singh

ordf31-13ampwords and its one that portray the colossal magnitude for every living being on this planet On every step through the forest life is apparent regardless of time and age proving to be an admirable trait of complex creatures and plant-life alike

This wondrous ecosystem generates and regenerates naturally in an endless cycle to produce provide for its inhabitants and to endlessly survive Each from the ever so minute to enormous trees standing tall amongst its peers - life here sustains from only natural elements of earth water and the sun

From rolling mistsbeneath the hills at dawn to starry night skies this is a yearning through every hearts desire for the serenity of life away from the city Through photography we immortalise these emotions for all to view and take pleasure in These images most frequently end up as a feature in our homes from the wondrous plateau that gleams inspiration

What would a -amp3amp0-0$ordfI03$1yen

lenses- Storage media

(compatible to camera)- Tripod for stabilityordfIamp31kamp1amp$

garments hat

- Water amp Trail mix Photography has grown from a tool for visual reference art form a leisure activity a social medium for visual expressions becoming todays most trended lifestyle

In the next issue we will provide examples with techniques to photograph various aspects that can be found in nature together with some safety notes while in the wild

Sanjitpaal Singh is a multi international award winning photographer actively involved in various nature and wildlife and photography related activities Sponsored by various international top named photography brands he actively explores forests to MkXwQXfrac34PQhfrac349heQg9iQZfrac34ifrac34hPqfrac34the beauty of the Malaysian natural heritage to the world

Business Advocate

6160

Business Advocate

Living GreenBuilding for a growing population and preserving the environment is a dichotomy perhaps as old as the dawn of industry Accommodating the 6 billion people on this planet is a 90lt13amp13ltecirc0for mother earth

In recent times the property industry has been demonstrating realisation of 3113amp13ordfecirc133and concepts like sustainable development and green building are 13amp$ampecirc31of the concrete jungles around the world

Relatively few buildings in the Klang Valley provide a good benchmark for sustainable living My personal favorite in the KLCC area is The Troika It combines design and technology to create an aesthetically pleasing structure that interacts organically with its surroundings and 1$0ltTHORN13$3The beton brut architecture boldly reveals concrete in its raw splendor As a result hardly any paint is used on the building

All the windows use low-emissivity glass which increases

Ikhram is an award-winning

investment property advisor

and property analyst with a

focus on residential properties

in the KLCC area and niche

property products in Australia

Gfrac34qgQiGhfrac34egXQwQB9XXsfrac349Akifrac34iPGfrac34local property market at his

AXNfrac34QpQZN+e9BGiexclBYiexclYsfrac34 9ZDfrac34P9hfrac34AGGZfrac34MG9ikgGDfrac34QZfrac34 PGfrac34DNGfrac34+frac349ZDfrac34p9gQkhfrac34iPGgfrac34ekAXQB9iQZhiexcl

By Nikki Huet

For more infromation contact

nikkihuetgmailcom

thermal insulation The use of inverter air-conditioning systems in all the apartments further enhances 3$0ltTHORN13$13ltof the building

My personal favorite is the green lung that is the heart of The Troika It is a large courtyard

with impeccably pruned foliage almost like something Giorgio Armani would have done were he a landscaper This very green garden is central to the entire complex It is literally a breath of fresh air

Who says being green cannot be stylish

QZQZNfrac34aeligifrac3449h9AQfrac34QhigWasabi Bistro at the Mandarin Oriental Hotel [44-40ampecirc01exquisite authentic Japanese cuisine in an elegant private setting An open dining area the sushi bar and private booths ampecirc0$0113amp13of seating Meetings and gatherings can be hosted in the private dining area available On the weekends Wasabi Bistro is also popular with families There are plenty of choices for everyone on the menu

About a quarter of Japanese popular recipes use seaweed to boost 9amp40U31013$

iodine - vital for a healthy thyroid - copper calcium iron and magnesium The Seaweed Salad at Wasabi Bistro is a mix of fresh seaweeds that beautifully complement each other ndash it is a must try Order the Agedashi Tofu or the Tofu and Seaweed Salad to start your mealRice a staple in the Asian

diet is a good source of protein whereas the omega-3 fatty acids in 10$3amp03protection and improved blood circulation Donrsquot 43ltltamp4$yourself thoroughly enjoying the delightful Rainbow Roll or the rich and divine Kumirsquos No 1 The wasabi freshly

made and served with sushi cleanses the palate Wasabi in general is said to have compounds in it that can help prevent tooth decay Wasabi has also been found to aid cancer prevention and prevent blood clots if consumed regularly As with everything good moderation is key

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6FKHQNHURJLVWLFV0DODVLD6GQKGZZZGEVFKHQNHUFRPP

Q12015 B

usiness amp Environm

ent

T

he P

remier A

dvocate for the B

usiness C

omm

unity

8 9

Cover Story

time employees exceeding 75 or with annual sales turnover exceeding RM20 million

2 SMEsa Manufacturing

(including Agro - Based) amp Manufacturing Related Services

Iamp-$134time employees NOT exceeding 200 or with annual sales turnover NOT exceeding RM50 million

b Service Sector $134$UIl

Iamp-$134time employees NOT exceeding 75 or with annual sales turnover NOT exceeding RM20 million

How the Award Assessment Is Carried Out

For the successful implementation of the Award it is important for assessment procedures to be simple clear THORN13$3$01339of current trends in environmental management practices

The assessment is carried out in 3amp131

Stage I Submission of a written questionnaire by the participating company The responses are evaluated against a

set of criteria drawn up by 3l13$13Iamp33

The Questionnaire requires the company to provide information amp$Ugrave3$0ampareas based on key principles issued by the U$30$3amp$I0ampIamp013UII1H41$11I030amp0Sustainable Development llt$134

ldquoMALAYSIAN companies must step up their game in adopting sustainable business

practices Businesses are shooting themselves in the foot if things donrsquot change rdquo

Tan Sri Mustafa MansurOrganising I0$g]T

Stage II Site visit to verify k3acute1411amp$$313amp-$lt1$90amp$$3performance and commitment

Participants short-listed for Stage II are required to provide additional facility information if necessary (eg site layout history and etc) for the site visit A team of not less than two members will assess each site and the duration of each site visit would not exceed two days

Launch of the PMHA microsup3acutemiddotyenmicrosup3acutecedilIlt13OtildeNation-Wide Roadshow

The Award recently 13amp$1331acuteacute313lt13signifying the 20th year 1$1331$13-3amp$$acutefrac14frac14sup1$14$13ltK3ampSri Dr James Dawos Mamit Deputy Minister of Natural Resources and Environment amp$middotk-30microsup3acutemiddot

Following the launch nation-wide roadshows 0amp0$1$[$rltg$$Zampamp0H04U-amp[4$3$[amp3

[$4$[413$to reach out to more companies and industries

M$90amp$$3Zamp40$10

In recognition of the fundamental role of the media in sustainable development the PMHA inaugurated the Environmental Journalism Award in its microsup3acutemicroyenmicrosup3acutepara13lt133lStar taking the honours This Award is presented to the print media organisation that has made major contributions towards the understanding of environmental sustainability and seeks to enhance the quality and integrity of media coverage of environmental issues

This is in line with g]T113amp$13-313recognises companies and businesses for their accomplishments and leadership in environmental sustainability

acute01-Priority and Iamp3$3

2 Managing environmental issues

3 Training and Iamp4$133amp$

middot $`30Iamp-$13

5 Environmental Emergencies

6 Environmental Improvement

ordm g0amp4133yenk0913Iamp4$133amp$

raquo M-ampltParticipation

frac14 k4--ltI$acutesup3M$90amp$$3

Social Programme

acuteacuteM$90amp$$3Accounting

acutemicroIlt13Analysis

acuteparaM13ampK1$acutemiddotM13amp$acutecedil I0amp$Rampamp3-0$3

Business Advocate

Prime Ministerrsquos Hibiscus Award 20142015

The Award is jointly organised by four of Malaysias leading private sector non--0amp3amp0$13amp$1concerned with corporate environmental management and performance and sharing a common goal to advance the sustainability agenda They include the Business Iamp4$13amp0k413$3ltamp Responsibility Malaysia HIkj]M$90amp$$3Management amp Research Association of ]lt1M^kMjITFederation of Malaysian Manufacturers (FMM) and the Malaysian International I0ampIamp013OtildeU$4130lt]UIIU

The Award is endorsed by the Ministry of Natural Resources and Environment (MNRE) Malaysia and supported by the Department of Environment (DOE)

Participation In The Award

By taking part in the Award companies demonstrate to all interested parties (their customers

suppliers regulatory bodies etc) - their commitment towards ensuring environmental performance excellence Participants are given an independent holistic overview of their management practices in addressing environmental issues besides the unique opportunity to measure their performance and benchmark their practices against competing industries

Categories of Awards

Recipients of the PMHA will be accorded recognition for one of three (3) levels of achievements based on their environmental performance and commitment announced at the end of a 2-staged assessment The three levels of achievement and award in ascending amp0001ampamp1

acute^amp3139$3 2M13-3amp$

Achievement3 M13$3

Achievement

For the small and medium scale enterprises (SMEs) the SME Special Award is awarded to the best performing SME participant while State Awards will be presented to the best awardee from participating States In addition to these awards the I$l0amp-lt1awarded to the overall awardee with the highest performance for the entire cycle

H$31lamplAwardees

Recipients of the Prime ]$1301T11341Award will achieve 3ampamp$

bull Recognition as an exemplary organisation committed to environmental management

bull Eligibility to use 301ampampamp0publicity purposes

plusmn `$ 13amp-$30lt-113amp$lt1$0yen0$yenamp01amp-

on sustainable development held by each of the organisers HIkj]M^kMjITR]]$]UIIUwithin the timeframe of one award cycle

Participation is open to all industrial and services sectors Within each industry and service group there are two (2) 133amp01amp-0313-$310M$30-011$SMEs This sub-division 913-lt$and eliminates disparate comparison between industries The sub-division is determined by the Paid-Up capital and $40amp-amplt1

acute0M$30-011a Manufacturing

(including Agro-Based) amp Manufacturing Related Services

Iamp-$13full time employees exceeding 200 or with annual sales turnover exceeding RM50 million

b Service Sector $134$UIl

Iamp-$134

ldquoEstablished in 1996 the Prime Ministers Hibiscus Award (Anugerah Hibiscus Perdana Menteri) is the premier private sector environmental award for business and industry in Malaysia The Award previously known as the Hibiscus Award was upgraded to the Prime Ministers Hibiscus Award following the approval of the former Prime Minister of Malaysia YAB Tun Dr Mahathir Mohamad in June 1998rdquo

10 11

Features

PGfrac34P9ZNQZNfrac34GX9iQZhPQefrac34GiqGGZfrac34Business And The Environment

There has always been a complex relationship between business and the environment with land or other impacts seen as a risk and likely cost for operations Conversely many businesses rely on products from nature and others support BZhGgp9iQZfrac34iPgkNPfrac34+frac34egNg9Yhiexcl

by Martin Hollands Senior AdvisorBirdlife International

However a number of recent global policy initiatives such as the UNs Millennium Ecosystem Assessment and The Economics of Ecosystems and Biodiversity both of which included high level business participation have highlighted fundamental issues about the relationship which will 0401$13$343inescapable change There is a growing realisation that nature and wildlife arent just nice to have as well as their own undeniable intrinsic value they not only provide many of the goods society needs

but also provide a whole 0Ugrave3amp10913114131water soil and climate regulation that underpin the whole of life The value of these services is calculated in the trillions of dollars per year

Unfortunately this growing understanding has come at the same time as research shows that the majority of the worlds Ecosystems have been converted or degraded to the extent that they can no longer provide the services we need At current levels of consumption we $acute g$3M031to meet our needs - as populations increase

and countries develop with increasing consumer aspirations we 1ampamp$$middotplanet Earths As we are unlikely to $$amp30para3$regulations policies and incentives will be required to change the way we live and do business that allows us to meet societal needs within the limits of what is possible

Before exploring the changes that will be needed it is worthwhile thinking how this situation could have arisen

For most of human existence and as societies and economies developed there were relatively few people but large amounts of healthy natural systems Therefore there was no perceived economic cost to the loss or degradation of natural systems and as these systems provided the ecosystem services without active management these came at no cost Therefore both environmental degradation and environments services were treated as external However we are now $3amp3ltecirc0$3situation there are now so many people compared

Martin Hollands Senior Advisor working with corporates Birdlife International (martinhollandsbirdlifeorg) Martin has been working at the interface between business and the environment for 30 years

12 13

The all-new 8th Edition of The Guide to Malaysia is the most comprehensive source of information about Malaysia available anywhere It provides detailed up-to-date chapters on government culture history business the economy lifestyle shopping tourism and leisure and many more core subjects It also provides full listings of government departments business associations and other essential contacts for people interested in investing and doing business in Malaysia

Why is The Guide to Malaysia the PERFECT corporate giftQuality ndash the Guide is thoroughly researched and written by leading experts from various sectors It is printed on quality paper stitch-bound for durability and has an attractive and elegant cover design

Topicality ndash the Guide is fully revised up-to-date and will be supported throughout its publication run by regular downloadable updates from our forthcoming website

Content ndash the Guide ensures your overseas business contacts are fully briefed about Malaysia and allows them to grasp the huge potential of our country

Value ndash the Guide is incredibly affordable Available in hard or soft cover for RM 75 or less it is the ONLY corporate gift of substance and lasting value available in its price class

Why Should Your Company Buy the GuideBecause it keeps working for you Unlike other corporate gifts that are used once or only occasionally the Guide is a handy companion that recipients refer to regularly and frequently

Because it strengthens your companyrsquos image through association with such an economically dynamic and welcoming nation

For more information contact

Malaysian International Chamber of Commerce and Industry (MICCI)

Block C C-8-8 Plaza Montrsquo KiaraNo 2 Jalan Kiara Montrsquo Kiara

50480 Kuala LumpurContact Jude Liew

T 03-6201 7708 F 03-6201 7705

E judemiccicom

Because it saves you time ndash with the Guide there is no longer any need to give your visitors a full-blown country briefing ndash you use your valuable contact time to focus on your own agenda

Because it assists you to fulfil your corporate responsibility to promote the country its people and its economy

How Should You Use The GuideTake it with you when you are travelling overseas to meet business contacts and attend trade fairs and pass it to foreign visitors you meet in Malaysia You can also mail it to suitable contacts before you visit them overseas or before they travel here to visit you

If you are a small business with just a few potential contacts write a nice personal message on the flysheet

If you are a larger company or organization consider a customized edition with your own corporate cover and up to 16 pages of editorial and advertorial about you your people your products and your capabilities Customized editions are highly affordable and available in print runs from as few as 50 copies

The ULTIMATEinformation resource and the

PERFECT corporate gift

to the remaining natural systems that any further conversion or degradation comes at an economic though $amp0lt$amp3$$13cost and the systems 330Ugrave3$4$1for active management Fundamental changes are therefore required that ensure that residual impacts are no longer seen as an acceptable trade for economic development and that previously free ecosystem services are paid for and that both of these costs are internalised This is not bringing in green taxes but removing detrimental subsidies

A number of similar solutions are being tested or advocated by leadership companies or associations and by I9kamp133lt$3$frequently adopted by government An example amp3113^amp^3amp11adopted by RioTinto promoted through the multi stakeholder Business and Biodiversity

`ecirc131g0amp0$134$URI$M43amp0H$safeguards with nearly acutesup3sup3-amp131amp0043amp$1amp$ampecirc131$ampamp-3by governments

Piloting of Payments for Ecosystem Services (PES) has also been promoted both by companies 14131^uamp0I3ltWater and Nestle Water and by governments development agencies and NGOs as there is a shared need to ensure future supplies through management costs being paid by consumers

Many NGOs have long advocated such changes with companies and with governments but are increasingly using pressure from consumer facing companies and associations at the end of the supply chain eg in securing commitments on halting forest conversion in the Paper and Pulp and Oil Palm supply With a recent report showing we have lost half of the worlds wildlife in just middotsup3lt0131-01140will only increase

Business Advocate

Although voluntary initiatives may help test approaches and in the case of companies such as Puma to understand the scale of their environmental externalities (subsidies) and therefore potential exposure when these are removed regulations are likely to be the only way that such changes can be fully enacted

Many of the initiatives to design and test approaches have been through multistage amp00amp4-1Iamp-$1$30ampamp33environmental expertise

and understanding the thinking behind the policy drivers and NGOs from understanding business perspectives and together developing workable solutions Birdlife International including its national partner the Malaysian Nature Society is already involved in a number of such partnerships with companies such as jampl$3ampIM]Mt$T0I$3$is interested in exploring further partnerships with companies that want to be part of thinking and not just reactive to the outcomes

14 15

Business Advocate

This planned satellite township is twenty kilometers from the capital city of Port Moresby along the north-west economic corridor spearheaded by the 013$3lt13amp-3mkKacutefrac14amp$Mtt`^]`HUg^S^Sg0amp13333013-amp03amp4$3401$]ltmicrosup3acutemiddot

Papua New Guineans identify themselves with the land and the environment is part of it l1acutecedilcedil133013amp$1-in a peri-urban setting retains the social fabric of a Papua New Guinea society at ease with the natural environment The modern township amp411ampacutesup3sup3sup3sup3

EDAI Town is an integrated mixed development on alienated State land a limited commodity in Papua New Guinea where 97 of the land mass is held under customary land ownership This is a private sector driven township development by a Malaysian company in joint venture with a local landowner community

GheGBiQZNfrac34PGfrac34ZpQgZYGZifrac34Zfrac34 An Urban Development Plan

by Kim Yong Managing Director of CY Group Sdn Bhd

Papua New Guineans in a safe environment and encourage development of business activities and local employment for sustainable economic environment

The comprehensive Master Plan incorporates middotS13amp$13-3S3Guarded Green and Global) The gated and guarded community with Internet connectivity adopts a green concept that drives architectural and engineering design on sound planning principles and a design code ensuring visually cohesive and pleasant architecture The green concept translates to water re-use for landscaping and

a solar farm to provide renewable energy as an alternative source This 3MW solar farm is a pilot project as a prelude to large-scale solar farms to lower energy costs with sustainable renewable energy mitigating global warming

Good urban planning balances development with protecting the environment Roads and associated infrastructure creating an economically feasible and environmentally friendly system Design incorporates natural site features reducing earthworks

Yong Kwee Moi (Kym Yong)regaeligfrac34aeligmacrfrac349Z9NQZNfrac34Director of CY Group Sdn Bhd has 36 yearsrsquo experience QZfrac34wQZ9ZBGfrac34QZMgY9iQZfrac34technology construction and project management The group is presently driving the EDAI Town development in Papua New Guinea

wwwedaitowncom

and retaining visual complexity in an urban landscape Swales provide natural sustainable drainage and storm water management Residential areas are provided with reticulated infrastructure utilising technology that reduce impacts on the environment and cost to the residents

Open space is an integral feature combining varying functions for drainage corridors $$14ecirc011-amp03$1113$13protection or gardening Ilt13$-130$pathways provide linkages to key facilities Adoption of principles of crime prevention through environmental 1$IglMK-0amp91a safe and comfortable environment free from excessive noise with use of passive surveillance and good public lighting Use of regular shuttle services as public 30$1-amp03$130THORN13$301$3area correspondingly reducing air pollution

17

Dutch Lady Milk Industries Berhad Incorporated in 1963 Dutch Lady Milk Industries Berhad (Dutch Lady Malaysia) is the leading dairy company in Malaysia owned by one of the largest dairy cooperative BYe9ZQGhfrac34QZfrac34iPGfrac34qgXDfrac34s9Xfrac34FrieslandCampina NV a Dutch multinational dairy company More information can be found on wwwdutchladycommy

Towards A More Sustainable Dairy Industry

By 2050 the worldrsquos population is expected to have grown up to 10 billion people Feeding this growing population will be an enormous challenge and has implications for our future generation not forgetting the environment and animals

K4313lt]lt1as a part of Royal R01$I-$Dutch multinational owned by nearly 20000 member dairy farmers is committed to ensuring not only long-term continuity for our members but also our environment Our ambition is to grow our business to feed the growing demand for healthy nutrition while reducing our environmental footprint

As such environmental sustainability is an integral part of our route2020 growth strategy aimed at

promoting growth and value creation

One of our challenges is to make our dairy chain more sustainable and to evolve towards a more circular economy To do so we aim to achieve climate-neutral growth throughout the entire chain from cow to consumer and to reduce waste and encourage recycling To this a series of goals have been formulated which include sourcing of sustainable (agricultural) raw materials and reduce the consumption of energy water and waste

(water) at our production facilities by achieving at least 2 per year improvement of water and 1330THORN13$13lt

In line with this Dutch lt]lt11out plans to ensure we achieve these goals

This begins with the sourcing of raw material Milk is the basis of our products but it is not the only raw material used We also use raw materials such as cocoa and sugar for end products and paper and cardboard for packaging

Our parent company R01$I-$has been a member of the Round Table on Sustainable Palm Oil jkg`U$microsup3acuteacute13to switch to sustainable palm oil purchasing acutesup3sup3Ograve1413$-ampIampZ4ltmicrosup3acutecedil31ecircamp03$$13ltupgrading the supply to kSacutek03S0

l1ecircamp031been put in place for cocoa another major ingredient used We use only sustainable cocoa that meets the UTZ2 I0313030

Aside from sourcing sustainable (agricultural) raw materials we have also demonstrated our commitment to responsible forestry by using the Forest k301-Iamp4$13RkIordf1303301as the primary packaging used for amp40K4313ltmTllRkI1$international not-for--0amp343ordf13amp0organisation aimed at promoting responsible management of the amp01amp0131

U$]lt1K4313lt]lt113013manufacturer to use RkIordf1303-13$1$13ordfmicrosup3acuteparal111lt$330amp43RkIampampon the pakaging of the -0amp41331Mecircamp03amp1not stop merely at primary packaging but it continues to secondary packaging as the amp03lt41$K]Uis from sustainable 1amp4013j13lt13gIj

One of our goals is to reduce energy water

Features

by Dutch Lady Milk Industries Berhad

18 19

Features

86((1(5lt())amp(17$33$1amp(6 86((1(5lt70(lt())amp(17lt

Always turn off air conditioners as you leave a room Be mindful and turn off lights and electronic devices yoursquore not using Try ldquoload shiftingrdquo by using energy when-ever possible during off peak times Most electronics use considerable amount of electricity over time even in standby mode unplug devices totally Do full loads of clothes and dishes when using kitchen appliances Same applies to boiling and heating water

Older electrical products are less energy efficient Consider buying energy efficient appliances Most electronic goods have an energy effi-ciency rating label with a 5 Star efficiency rating Energy efficient light bulbs like CFL con-sume up to 75 less energy amp last 8-12 times longer than incandescent bulbs Using energy efficient appliances goes along way towards saving energy and low-ering overall electricity bills

Business Advocate

usage and waste water by 20 per kilo by microsup3microsup313amp-03ampmicrosup3acutesup330amp4$THORN13$13ltgain of 2 per year

3K4313lt]lt1we achieved an overall energy savings of paraOgrave$microsup3acutemiddot30amp4various initiatives such as replacing low THORN13$13ltamp3amp013THORN13$13ltamp$1which contributed to a 2 savings in energy On our premise we had also changed 4amp0113$33341to T5 light tubes resulting in 30 to 50 reduction in energy consumption with three times longer life span for the light tubes

Part of our initiatives also includes optimisation of resources and adopting alternative resources

Recently we upgraded a chiller with plate heat exchangers that optimises the usage of chilled water capacity This resulted in another 2 reduction in power consumption

secircamp031to improve our manufacturing processes and continuously work towards the reduction of electricity usage throughout the company We use natural gas in our manufacturing operations where the consumption and trend of usage is continuously monitored

As for reducing water consumption we have 3$13amp$113amp41ecircamp031to minimise water usage resulting in a 2 in water savings in

microsup3acutemiddot`40M$$0$department also regularly conducts audit to identify areas of leakages in the plant taking steps to repair or replace the faulty pipes to avoid further wastages

We have a systematic procedure for the disposal of market-returned products used packaging materials and scheduled waste We 931ecircamp031contribute to a cleaner and greener environment

This merely marks the $$$ampamp40ecircamp0313ampcreate a more sustainable future In reaching our 2020 goal we will continue to optimise our production capabilities with plans to stop less THORN13$3-0amp4133amp$$1$microsup3acutecedilg$101ampunderway to optimise fuel and steam consumption

AppendixszligSG ndash SEGREGATED s03I03-oil is kept apart throughout the supply chain

sup2 UTZ - Founded in Amsterdam UTZ stands for sustainable farming of 13ampecirc13amp13amp$3U31a programme and a label for sustainable farming Through the UTZ programme farmers grow better crops generate more income and create better opportunities while safeguarding the environment and securing 3031$34001amp40131

20 21

Features

1 Know your Businessrsquos Impact on the Immediate Community and Surrounding

This could be anything from identifying how many locals your company employs to say observing the kind of services you require 331-0amp9lt3local communities s090ltamp40ampTHORN13is or whatever the nature of your business is remember that every single paper or Styrofoam food container that your employee throws out amp3ampTHORN1310ltone sign of your company impacting your environment and community U31-amp03$33ampacknowledge and identify the areas in which your business impacts the external surrounding because this helps you observe and make better decisions in the future on which areas you or your company would like to tackle to start embarking on reducing ltamp4013amp-$lt1amp041$111-133This is what I like to call being aware and accountable of your 41$111-133

micro]$ecircamp03to Quantify or Measure Your Businessrsquos Impact(s)

Once you have done amp93$3step which can be

quite challenging is measuring your impact One easy way do get yourself getting the hang of this is by simply monitoring 1ltltamp4013amp-$lt1electricity bill water bill utilities bill or even your collective bills on mileage or transportation for yourself and your employees This is the key step to take ndash to be aware or conscious of your daily usage of energy water and fossil fuels Once you have these data and 114$ltamp40$amp3shocked by your usage 31ampamp13033ampobserving how you can keep your impacts on the environment minimal by also looking at the economic savings of certain socially responsible ways of better governance in your company This is 1ampampUgrave3$-013401amp03ampdeveloping strategic and ecirc1339-amp13133address sustainability in ltamp40ampTHORN13

3 Getting Your M-amplt1amp$Board

One of the key challenges for most young companies is to create a vision where accountability is of utmost importance This vision of course normally comes from a civic conscious founder or founders Getting your employees to understand sustainability and accountability can

be challenging but the $31140-113challenges

For one you are not just 30$$ltamp4013ecirc3ampbe more in-tune with sustainability you are also setting certain employee characteristics right by educating them on their impact on businesses Trust me if your employees are taught and trained well to understand accountability and sustainability you have 13amp$30431$13$3ltto helping the work force grow in a sustainable manner This is truly a nation building exercise

4 Reaching out to NGOs

U31$amp31lt3amp34-the challenges of being sustainable alone so never think that you have to do this yourself Reach out to NGOs that are aplenty and many of these NGOs are trained and well-verse in working synergistically with corporate organisations or small businesses towards community-based or environment-based approaches to addressing sustainability One easy way is to reach amp43313amp4$30lt1biggest coalition of environmental and social NGOs like MENGO (Malaysian Environmental NGOs) at wwwmengoorg

In a nut shell and back to the question of whether Ikj1413lanswer is NO if a corporate entity is able to grasp the 30413amp$13-3ampIkj$make a social economic or environmental change 330Ikjecircamp031lt$30$$-amp139social and environmental values among their employees There is so much to read and be aware of out there and socially responsible companies are on the rise The test now is ndash what are you going to start working on to be more socially responsible today rather than 3ampamp00ampUgrave300$311amp030313

69hYQZfrac349hsQDfrac34P9QgeGghZfrac34of MENGO (Malaysian Environmental NGOs) since 2012 MENGO is an independent platformnetwork of Malaysian NGOs that is committed towards enhancing the environmental sustainability agenda at local national and international levels MENGO aspires towards an ecologically-sound transparent participatory and socially just society through sustainable development policies and practices related to natural resources management and biodiversity conservation More information about

MENGO can be found at wwwmengoorg

Business Advocate

Is Sustainability In Businesses A Myth Just A Fad Or Something Corporates Can Actually Achieve

Over the last decade there has been a massive boom in the number of corporates iP9ifrac34P9pGfrac34VkYeGDfrac34Zfrac34iPGfrac34+frac34A9ZDq9NZiexclfrac344Gfrac349gGfrac34PG9gQZNfrac349frac34Xifrac349Akifrac34Bgeg9iGhfrac34adopting social responsibility programs and many more corporates also acknowledge or are more aware about their businessrsquos impacts on the environment Of course many of such corporate companies donrsquot fall short on their media exposures about iPGQgfrac34+frac34GwMgihfrac34Akifrac34DGhfrac34hkhi9QZ9AQXQisfrac34gG9XXsfrac349XXfrac34AQXfrac34DqZfrac34ifrac34iP9ifrac34sup2frac34YGDQ9frac34YQXG9NGpound

The bigger companies are of course on the hunt to embark on impactful amp01$13$3Ikjprograms and the motivation is typically driven by their shareholders whom are more conscious today about the impacts of their investments on the environment then say a decade ago Driven by pressures of their shareholders public listed or multinational companies are also driving and changing the landscape in which traditional companies operate In short more companies today are moving towards being more accountable on the impacts of their businesses Just how far are the companies in Malaysia today really -013313$1413$3lt

s0$3lt1$more accountability these days where more companies are aware of their carbon emission and some even meticulously measure their carbon-related impacts and 9$$13343amp$$mitigation mechanisms or strategies to ensure that their businesses are not just operating in a responsible manner but that these companies are also branding themselves as a company that cares for the people and its planet

The nation has just launched a program 133]ltI0amp$program which is actually a platform for companies to voluntarily declare or disclose their carbon footprint and share with the government their mitigation or adaptation strategies on carbon 11amp$04133amp$U31brilliant program except 3331$amp3$3amp0ltprogram and companies participate voluntarily k13amp$lt31330133$

companies that are already leaps and bounds ahead in their practice and $13343amp$3amp$ampsustainability However what about the smaller companies such as social enterprises and small-medium enterprises k]M1Kamp11413$3ltmean anything to these $331Kamp1amp13enterprises and SMEs see any advantage to be more 1amp13lt01-amp$1Kamp1being socially responsible provide any better credentials or credibility to 113amp-$1

Here lies the challenge in the country

With the increasing growth of SMEs and social enterprises today the future of sustainability in Malaysia lies in the hands of these entities Malaysia is now a hub for a lot of social enterprises and small-medium industries and with a whopping frac14sup3sup3sup3sup3sup3amp1413$331that currently exist in the 03amp$13$3-43ask ndash are these companies

able to grasp the basic practical approaches 3amp1413$3ltM9$a better question to ask ndash who is taking this lead in the country to ensure that SMEs and smaller companies are progressive by adopting the concept of sustainable approaches 3amp04$$$41$11

As an environmentalist in the country and one that is also very vocal about the current landscape of sustainability in Malaysia I felt that -0-131133ampshare some of my personal thoughts on how If Malaysia is going to adopt and embrace sustainability and be in the forefront of championing sustainable development then the simple points below would be some thoughts to ponder for many 1313439ampTHORN1301or executive directors of social enterprises or SMEs to consider

by Yasmin Rasyid Chairperson of MENGO (Malaysian Environmental NGOs)

22 23

^ŽůŝĚͲƐƚĂƚĞ gt ůŝŐŚƚ ĞŵŝƫŶŐ ĚŝŽĚĞͿ ůŝŐŚƟŶŐŝƐ ƚŚĞ ĮƌƐƚ ŐĞŶƵŝŶĞůLJ ŶĞǁ ůŝŐŚƟŶŐ ƚĞĐŚŶŽůŽŐLJ ŝŶŵŽƌĞ ƚŚĂŶ Ă ĐĞŶƚƵƌLJ ^ŝŶĐĞ ŝƚƐ ĞĂƌůLJ ďĞŐŝŶŶŝŶŐƐŝŶ ƚŚĞ ϭϵϲϬ Ɛ gt ůŝŐŚƟŶŐ ŚĂƐ ďĞĞŶ ƌĞĐŽŐŶŝnjĞĚĂƐŚŝŐŚĞĸĐŝĞŶĐLJ ůŽŶŐĞƌůĂƐƟŶŐůŝŐŚƚƐŽƵƌĐĞǁŝƚŚƐŝŐŶŝĮĐĂŶƚůLJ ŝŵƉƌŽǀĞĚ ǀŝƐƵĂů ŝŵƉĂĐƚ ŶŝƟĂůůLJĂƐƐŽĐŝĂƚĞĚǁŝƚŚĞůĞĐƚƌŽŶŝĐŐĂĚŐĞƚƐĐŝƌĐƵŝƚďŽĂƌĚƐĂŶĚŇĂƐŚůŝŐŚƚƐgtƐŽůŝĚƐƚĂƚĞůŝŐŚƟŶŐƚĞĐŚŶŽůŽŐLJŚĂƐďĞĞŶ ŝŶĐƌĞĂƐŝŶŐůLJ ĂƉƉůŝĞĚ ƚŽ ƚŚĞ ĐŽŵŵĞƌĐŝĂůůŝŐŚƟŶŐ ŝŶĚƵƐƚƌLJǁŝƚŚƉƌŽŵŝƐŝŶŐ ƌĞƐƵůƚƐ dŚĞ gtŵĂƌŬĞƚŝƐƉƌŽũĞĐƚĞĚƚŽŐƌŽǁďLJŵŽƌĞƚŚĂŶƚǁĞůǀĞĨŽůĚ ŽǀĞƌ ƚŚĞ ŶĞdžƚ ĚĞĐĂĚĞ ĂŶĚ ŝƐ ƉƌĞĚŝĐƚĞĚ ƚŽƌĞƉůĂĐĞĐŽŶǀĞŶƟŽŶĂůĐŽŵŵĞƌĐŝĂůůŝŐŚƟŶŐƐLJƐƚĞŵƐŝŶƚŚĞŶĞdžƚϮϬLJĞĂƌƐ

LED LIGHT ndash QUICK FACTS Features ĚǀĂŶƚĂŐĞƐĂŶĚltĞLJĞŶĞĮƚƐ

MORE WATTAGE gtƐ ƉƌŽĚƵĐĞŵŽƌĞ ůŝŐŚƚ ƉĞƌǁĂƩƚŚĂŶŝŶĐĂŶĚĞƐĐĞŶƚďƵůďƐgtƐĐĂŶĞŵŝƚůŝŐŚƚŽĨ ĂŶ ŝŶƚĞŶĚĞĚ ĐŽůŽƌ ǁŝƚŚŽƵƚ ƚŚĞ ƵƐĞ ŽĨ ĐŽůŽƌĮůƚĞƌƐ ƚŚĂƚ ƚƌĂĚŝƟŽŶĂů ůŝŐŚƟŶŐ ŵĞƚŚŽĚƐ ƌĞƋƵŝƌĞdŚĞĐŽůŽƌŽĨƚŚĞůŝŐŚƚĚĞƉĞŶĚƐŽŶƚŚĞĐŽŵƉŽƐŝƟŽŶĂŶĚ ĐŽŶĚŝƟŽŶ ŽĨ ƚŚĞ ƐĞŵŝĐŽŶĚƵĐƟŶŐ ŵĂƚĞƌŝĂůƵƐĞĚ ĂŶĚ ĐĂŶ ďĞ ŝŶĨƌĂƌĞĚ ǀŝƐŝďůĞ Žƌ ƵůƚƌĂǀŝŽůĞƚdŚŝƐŝƐĂŵƵĐŚŵŽƌĞĞĸĐŝĞŶƚŵĞƚŚŽĚƚŽƉƌŽĚƵĐĞĐŽůŽƌůŝŐŚƟŶŐĞīĞĐƚƐǁŝƚŚůŽǁĞƌŽǀĞƌĂůůĐŽƐƚƐLONGER USEFUL LIFE dŚĞ ƌĞĂů ĂƐƐĞƚ ŽĨ gtƚĞĐŚŶŽůŽŐLJŝƐƚŚĞĞdžƚĞŶĚĞĚůŝĨĞƐƉĂŶŽĨƚŚĞůŝŐŚƚƐKŶĞ ƌĞƉŽƌƚ ĞƐƟŵĂƚĞƐ ϰϬϬϬϬ ƚŽ ϱϬϬϬϬ ŚŽƵƌƐ ŽĨƵƐĞĨƵů ůŝĨĞ ĐŽŶƐĞƌǀĂƟǀĞůLJ ϭϮ ʹ ϭϱ LJĞĂƌƐͿ ǁŝƚŚƟŵĞƚŽĐŽŵƉůĞƚĞĨĂŝůƵƌĞďĞŝŶŐůŽŶŐĞƌ ampůƵŽƌĞƐĐĞŶƚƚƵďĞƐ ƚLJƉŝĐĂůůLJ ĂƌĞ ƌĂƚĞĚ Ăƚ ĂďŽƵƚ ϮϬϬϬϬ ŚŽƵƌƐĂŶĚ ŝŶĐĂŶĚĞƐĐĞŶƚ ůŝŐŚƚ ďƵůďƐ Ăƚ ϭϬϬϬ ŚŽƵƌƐ ŶŐĞŶĞƌĂůƚŚĞůŽŶŐůŝĨĞŽĨƚŚĞgtƐŝƐĞdžƉĞĐƚĞĚƚŽďĞĂƌŽƵŶĚ ϱϬ ƟŵĞƐ ůŽŶŐĞƌ ƚŚĂŶ ƚŚĞŵŽƐƚ ĐŽŵŵŽŶŝŶĐĂŶĚĞƐĐĞŶƚ ďƵůďƐ ĂŶĚ ƐŝŐŶŝĮĐĂŶƚůLJ ůŽŶŐĞƌ ƚŚĂŶƚŚĞŇƵŽƌĞƐĐĞŶƚƚLJƉĞƐDESIGNED TO FOCUS dŚĞ ƐŽůŝĚ ƉĂĐŬĂŐĞ ŽĨ ƚŚĞgt ĐĂŶ ďĞ ĚĞƐŝŐŶĞĚ ƚŽ ĨŽĐƵƐ ŝƚƐ ůŝŐŚƚ ƐŽƵƌĐĞŚĞŶĐĞ ŵĂŬŝŶŐ ŝƚ ŵŽƌĞ ĚŝƌĞĐƟŽŶĂů ŶĐĂŶĚĞƐĐĞŶƚĂŶĚŇƵŽƌĞƐĐĞŶƚƐŽƵƌĐĞƐŽŌĞŶƌĞƋƵŝƌĞĂŶĞdžƚĞƌŶĂůƌĞŇĞĐƚŽƌ ƚŽ ĐŽůůĞĐƚ ůŝŐŚƚ ĂŶĚĚŝƌĞĐƚ ŝƚ ŝŶ Ă ƵƐĂďůĞŵĂŶŶĞƌ DIMMING tŚĞŶ ƵƐĞĚ ŝŶ ĂƉƉůŝĐĂƟŽŶƐ ǁŚĞƌĞĚŝŵŵŝŶŐ ŝƐ ƌĞƋƵŝƌĞĚ gtƐ ĚŽ ŶŽƚ ĐŚĂŶŐĞ ƚŚĞŝƌĐŽůŽƌƟŶƚĂƐƚŚĞĐƵƌƌĞŶƚƉĂƐƐŝŶŐƚŚƌŽƵŐŚƚŚĞŵŝƐůŽǁĞƌĞĚ ƵŶůŝŬĞ ŝŶĐĂŶĚĞƐĐĞŶƚ ůĂŵƉƐ ǁŚŝĐŚ ƚƵƌŶLJĞůůŽǁGREAT FOR FREQUENT ON-OFF CYCLING LEDs ĂƌĞ ŝĚĞĂů ĨŽƌ ƵƐĞ ŝŶ ĂƉƉůŝĐĂƟŽŶƐ ƚŚĂƚ ĂƌĞ ƐƵďũĞĐƚƚŽ ĨƌĞƋƵĞŶƚ ŽŶͲŽī ĐLJĐůŝŶŐ ƵŶůŝŬĞ ŇƵŽƌĞƐĐĞŶƚůĂŵƉƐ ƚŚĂƚ ďƵƌŶ ŽƵƚ ŵŽƌĞ ƋƵŝĐŬůLJ ǁŚĞŶ ĐLJĐůĞĚĨƌĞƋƵĞŶƚůLJ ŽƌůĂŵƉƐƚŚĂƚƌĞƋƵŝƌĞĂůŽŶŐƟŵĞďĞĨŽƌĞƌĞƐƚĂƌƟŶŐRESILIENT TO DAMAGE gtƐ ďĞŝŶŐ ƐŽůŝĚ ƐƚĂƚĞĐŽŵƉŽŶĞŶƚƐĂƌĞŶŽƚĞĂƐŝůLJĚĂŵĂŐĞĚďLJĞdžƚĞƌŶĂů

ƐŚŽĐŬ ampůƵŽƌĞƐĐĞŶƚ ĂŶĚ ŝŶĐĂŶĚĞƐĐĞŶƚ ďƵůďƐ ĂƌĞĞĂƐŝůLJďƌŽŬĞŶǁŚĞŶĚƌŽƉƉĞĚQUICK LIGHT UPgtƐůŝŐŚƚƵƉƋƵŝĐŬůLJƚLJƉŝĐĂůƌĞĚ ŝŶĚŝĐĂƚŽƌ gt ǁŝůů ĂĐŚŝĞǀĞ ĨƵůů ďƌŝŐŚƚŶĞƐƐ ŝŶŵŝĐƌŽƐĞĐŽŶĚƐ gtƐ ƵƐĞĚ ŝŶ ĐŽŵŵƵŶŝĐĂƟŽŶƐĚĞǀŝĐĞƐĐĂŶŚĂǀĞĞǀĞŶĨĂƐƚĞƌƌĞƐƉŽŶƐĞƟŵĞƐEASY TO CUSTOMISE gtƐĐĂŶďĞǀĞƌLJƐŵĂůůĂŶĚĂƌĞĞĂƐŝůLJŝŶĐŽƌƉŽƌĂƚĞĚŽŶƚŽƉƌŝŶƚĞĚĐŝƌĐƵŝƚďŽĂƌĚƐ^ŝŶĐĞ gt ůŝŐŚƟŶŐ ŝƐ ƐŽůŝĚͲƐƚĂƚĞ ŝƚ ĐĂŶ ƌĞƐŝƐƚ ƚŚĞǀŝďƌĂƟŽŶƐ ŝŶ ĂŝƌĐƌĂŌƐ ƚƌĂŝŶƐ ĂŶĚ ĐĂƌƐ ŵĂŬŝŶŐ ŝƚĂŶĞdžĐĞůůĞŶƚĂůƚĞƌŶĂƟǀĞƚŽŽƚŚĞƌůŝŐŚƟŶŐƐŽůƵƟŽŶƐNOT HARMFUL (NO MERCURY) gtƐ ĚŽ ŶŽƚĐŽŶƚĂŝŶ ĚĂŶŐĞƌŽƵƐ ŵĞƌĐƵƌLJ ƵŶůŝŬĞ ĐŽŵƉĂĐƚŇƵŽƌĞƐĐĞŶƚůĂŵƉƐ

LED LIGHTS ndash SIX GOOD REASONS TO CHANGE

DESIRABILITY LEDrsquos ŵŽƌĞ ĞĸĐŝĞŶƚ ĂŶĚ ĞŶĞƌŐLJƐĂǀŝŶŐ ĨĞĂƚƵƌĞƐ ƚƌĂŶƐůĂƚĞƐ ŝŶƚŽ ĐŽƐƚ ƐĂǀŝŶŐƐ ĂŶĚŚŝŐŚĞƌƉƌŽĮƚƐSAFETY LED ůŝŐŚƟŶŐ ŝƐ ĚƵƌĂďůĞ ĂŶĚ ŶŽƚ ĞĂƐŝůLJĚĂŵĂŐĞĚhŶůŝŬĞŽƚŚĞƌůŝŐŚƚďƵůďƐgtůŝŐŚƚƐǁŝůůŶŽƚ ƐŚĂƩĞƌ Žƌ ĞdžƉůŽĚĞ ǁŚĞŶ ĚƌŽƉƉĞĚ ŽŵƉĂĐƚŇƵŽƌĞƐĐĞŶƚ ůŝŐŚƚƐ ĐŽŶƚĂŝŶ ĚĂŶŐĞƌŽƵƐ ŵĞƌĐƵƌLJ ĂŚŝŐŚůLJƚŽdžŝĐĞůĞŵĞŶƚǁŚŝĐŚŝƐĐŽŶƐŝĚĞƌĞĚŚĂnjĂƌĚŽƵƐǁĂƐƚĞƚŚĂƚĐĂŶŶŽƚďĞĚŝƐĐĂƌĚĞĚĂƐƌĞŐƵůĂƌǁĂƐƚĞgtůŝŐŚƟŶŐĐĂŶĂůƐŽďĞŵĞĐŚĂŶŝĐĂůůLJĂƩĂĐŚĞĚƚŽĮdžƚƵƌĞƐƚŽƉƌĞǀĞŶƚƚŚĞŌLEDs ARE COOLER gt ůŝŐŚƟŶŐƐ ĂƌĞ ĐŽŽůĞƌ ĚĚŝƟŽŶĂů ĞŶĞƌŐLJ ĐŽƐƚƐ ĂƐƐŽĐŝĂƚĞĚ ǁŝƚŚ ĐŽŽůŝŶŐƐƵĐŚĂƐĂŝƌĐŽŶĚŝƟŽŶŝŶŐͿĐŽƐƚƐĂƌĞƌĞĚƵĐĞĚEFFECTIVENESS ϭϬϬй ŽĨ ůŝŐŚƚ ŝŶ ĂŶ gt ƐƚƌŝƉŝƐ ĚŝƌĞĐƚĞĚ ĚŽǁŶǁĂƌĚƐ ĂŶĚ ŝŶ Ă ŵŽƌĞ ĨŽĐƵƐĞĚŵĂŶŶĞƌ ĂƐ ŽƉƉŽƐĞĚ ƚŽ ŇƵŽƌĞƐĐĞŶƚ ďƵůďƐ ƚŚĂƚĚŝƌĞĐƚůŝŐŚƚďŽƚŚƵƉĂŶĚĚŽǁŶATTRACTIVENESS gt ůŝŐŚƟŶŐŽīĞƌƐ ĐŚĂŶŐĞĂďůĞĐŽůŽƌ ĐŽŵďŝŶĂƟŽŶƐ ĂŶĚ ǀŝƐƵĂů ĞīĞĐƚƐ ĂŶĚ ĐĂŶĐĂƚĞƌƚŽĞŶĚůĞƐƐĚĞƐŝŐŶƉŽƐƐŝďŝůŝƟĞƐldquoGREENrdquo gt ůŝŐŚƟŶŐ ŝƐ ϳϬͲϴϬй ŵŽƌĞ ĞĸĐŝĞŶƚͲ ƚŚĞ ƌĞƐƵůƚ ŝƐ ĂŶ ŽǀĞƌĂůů ƌĞĚƵĐƟŽŶ ŝŶ ƉŽůůƵƟŽŶĂƐƐŽĐŝĂƚĞĚ ǁŝƚŚ ŐĞŶĞƌĂƟŶŐ ĞŶĞƌŐLJ ĨƌŽŵ ƉŽǁĞƌƉůĂŶƚƐdŚĞůŽŶŐĞƌƵƐĞĨƵůůŝĨĞŽĨƚŚĞgtůŝŐŚƚϭϮͲϭϱLJĞĂƌƐͿĂůƐŽĞŶƐƵƌĞƐĂĚĞĐƌĞĂƐĞŽĨǁĂƐƚĞŝŶůĂŶĚĮůůƐ

LED ndash APPLICATION AND ADAPTATION

ƉƉůŝĐĂƟŽŶƐ ǁŚĞƌĞ gt ůŝŐŚƟŶŐ ŝƐ ƚŚĞ ƐŵĂƌƚĂůƚĞƌŶĂƟǀĞŝŶĐůƵĚĞ

KĸĐĞ ƵŝůĚŝŶŐƐ tĂƌĞŚŽƵƐĞƐ ĂŶĚ ampĂĐƚŽƌŝĞƐKƵƞŝƫŶŐ Žƌ ƌĞƚƌŽĮƫŶŐ ĞŶƟƌĞ ǁĂƌĞŚŽƵƐĞƐĨĂĐƚŽƌŝĞƐĂŶĚŽĸĐĞďƵŝůĚŝŶŐƐǁŝƚŚĞŶĞƌŐLJĞĸĐŝĞŶƚgt ůŝŐŚƟŶŐƐ ĐĂŶ ƉƌŽĚƵĐĞ ĚƌĂŵĂƟĐ ƐĂǀŝŶŐƐ ŝŶĞŶĞƌŐLJ ĐŽƐƚƐ ĂŶĚ ŵĂŬĞ ƚŚĞ ĐŽŵŵĞƌĐŝĂů ƐƉĂĐĞŵŽƌĞǀŝĂďůĞĂŶĚŵĂƌŬĞƚĂďůĞƚŽƚĞŶĂŶƚƐŶƐƟƚƵƟŽŶĂůŶĚƵƐƚƌŝĂůĂŶĚŽŵŵĞƌĐŝĂůgtŝŐŚƟŶŐgtƉƌŽĚƵĐƚƐŚĂǀĞĂƐŝŐŶŝĮĐĂŶƚŝŵƉĂĐƚŽŶĞŶĞƌŐLJƵƐĞ ŝŶ ĂŝƌƉŽƌƚƐ ŚŽƐƉŝƚĂůƐ ƐĐŚŽŽůƐ ĂŶĚ ƌŽĂĚǁĂLJůŝŐŚƟŶŐƐ ǁŚĞƌĞ ĐŽŶǀĞŶƟŽŶĂů ŇƵŽƌĞƐĐĞŶƚͲ ĂŶĚŝŶĐĂŶĚĞƐĐĞŶƚͲůŝƚƐŝŐŶĂŐĞĂƌĞŚĞĂǀŝůLJƵƐĞĚZĞƚĂŝů gtŝŐŚƟŶŐ gtƐ ŽīĞƌ ƵŶƉƌĞĐĞĚĞŶƚĞĚŇĞdžŝďŝůŝƚLJ ŝŶ ĐŽůŽƌƐ ĂŶĚ ĐŽŶĮŐƵƌĂƟŽŶƐ ƚŽ ůŝŐŚƟŶŐĚĞƐŝŐŶĞƌƐ ŝŶ ĐƌĞĂƟŶŐ ĚŝƐƉůĂLJƐ ĂŶĚ ŵŽŽĚƐ ŝŶƌĞƚĂŝůƐĞƫŶŐƐƌĞƐƚĂƵƌĂŶƚƐĂŶĚƐŚŽƉƉŝŶŐĐĞŶƚĞƌƐŽŵŵĞƌĐŝĂů ^ŝŐŶĂŐĞ ŽŵŵĞƌĐŝĂů ƐŝŐŶĂŐĞ ŽŌĞŶŽƉĞƌĂƚĞƐϭϮƚŽϮϰŚŽƵƌƐƉĞƌĚĂLJ ĐŽŶƐƵŵŝŶŐĂďŽƵƚϮйͲϱйŽĨƚŚĞƚŽƚĂůĞůĞĐƚƌŝĐŝƚLJŝŶŵĂũŽƌĐŝƟĞƐdŚŝƐĐĂŶ ĚƌĂŵĂƟĐĂůůLJ ďĞ ƌĞĚƵĐĞĚ ďLJ ϱϬй Ͳ ϵϬй Ͳ ĂŵĂũŽƌƐĂǀŝŶŐƐĨŽƌĂůů

ůů gt gtŝŐŚƟŶŐ ^LJƐƚĞŵƐ ƌĞ EŽƚ dŚĞ^ĂŵĞ

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ƐŬdŚĞdžƉĞƌƚ

dŽŵŽƌƌŽǁŝƐdŽĚĂLJĂƐĨĂƌĂƐgtgtŝŐŚƟŶŐ^LJƐƚĞŵƐŐŽ dŚĞ ĂĚŽƉƟŽŶ ƌĂƚĞ ŝƐ ĨĂƐƚ ŝŶĐƌĞĂƐŝŶŐ ĚƌŝǀĞŶďLJ ŽďǀŝŽƵƐ ďŽƩŽŵ ůŝŶĞ ƐĂǀŝŶŐƐ ĞĸĐŝĞŶĐLJ ĂŶĚĞŶŚĂŶĐĞŵĞŶƚƐ ŝŶ gt ƚĞĐŚŶŽůŽŐLJ ʹ ƚŚĞ ŽůLJƌĂŝů ŽĨ gt gtŝŐŚƟŶŐ zŽƵ ŶĞĞĚ ƚŽ ďĞ ǀŝŐŝůĂŶƚ ŝŶƐĞůĞĐƟŶŐ ƚŚĞ ĐŽƌƌĞĐƚ gt ƉƌŽĚƵĐƚƐ ĂŶĚ ǀĞŶĚŽƌ ĚŽ ĚƵĞ ĚŝůŝŐĞŶĐĞ ŽŶ ƋƵĂůŝƚLJ ǁĂƌƌĂŶƚLJ ĂŶĚ ŵŽƐƚŝŵƉŽƌƚĂŶƚůLJƉŽƐƚ ŝŶƐƚĂůůĂƟŽŶ ƐĞƌǀŝĐĞĂŶĚ ƐƵƉƉŽƌƚʹŝŶƐŚŽƌƚǁŽƌŬǁŝƚŚƚŚĞĞdžƉĞƌƚƐ

LED LIGHTING COST SAVING CALCULATOR

ŽŶƚĂĐƚ ƵƐ ĨŽƌ Ă ampƌĞĞ ŶĞƌŐLJ ƵĚŝƚ ĨŽƌ LJŽƵƌŝŶĚƵƐƚƌŝĂů ĂŶĚ ĐŽŵŵĞƌĐŝĂů ƐƉĂĐĞ ĂŶĚ ƌĞĂůŝnjĞ ƚŚĞĐŽŶƐŝĚĞƌĂďůĞ ƐĂǀŝŶŐƐ LJŽƵƌ ƐƉĂĐĞ ĐĂŶ ƌĞĂůŝnjĞ ŽǀĞƌƚŚĞ ƉƌŽũĞĐƚĞĚ ůŝĨĞ ŽĨ gt ůŝŐŚƟŶŐ ůƚĞƌŶĂƟǀĞůLJ LJŽƵŵĂLJĐĂůĐƵůĂƚĞLJŽƵƌ ƐĂǀŝŶŐƐƵƐŝŶŐŽƵƌŶĞƌŐLJ^ĂǀŝŶŐƐŶĂůLJƐŝƐdŽŽů

ďŽƵƚdŚĞƵƚŚŽƌ

Ƶƌŵŝƚ ^ ^ŝĚŚƵ ŝƐ Ă ŝƌĞĐƚŽƌ ŽĨ d ŶĞƌŐLJdĞĐŚŶŽůŽŐŝĞƐ ʹ Ă ĐŽŵƉĂŶLJ ĚĞĚŝĐĂƚĞĚ ƚŽĚĞǀĞůŽƉŝŶŐƐƵƐƚĂŝŶĂďůĞĞŶĞƌŐLJͲĞĸĐŝĞŶƚƐŽůƵƟŽŶƐƚŚĂƚ ĐŚĂŶŐĞ ƚŚĞ ǁĂLJ ŝŶĚƵƐƚƌŝĂů ĂŶĚ ĐŽŵŵĞƌĐŝĂůďƵƐŝŶĞƐƐĞƐ ŽƉĞƌĂƚĞ Ğ ŝƐ ŽŌĞŶ ƐŽƵŐŚƚ ĨŽƌŚŝƐ ƚŚŽƵŐŚƚ ůĞĂĚĞƌƐŚŝƉ ŽƉŝŶŝŽŶƐ ŽŶ ŝŶŶŽǀĂƟǀĞƐŽůƵƟŽŶƐ ŝŶ ƚŽĚĂLJ Ɛ ĞŶǀŝƌŽŶŵĞŶƚĂůůLJ ĂŶĚ ďŽƩŽŵůŝŶĞĐŚĂůůĞŶŐĞĚďƵƐŝŶĞƐƐĐůŝŵĂƚĞ

d ŶĞƌŐLJ dĞĐŚŶŽůŽŐŝĞƐ ŝƐ Ă ůĞĂĚŝŶŐgt Z Θ ŽƌŐĂŶŝnjĂƟŽŶ ǁŝƚŚ ŝƚƐ ŽǁŶƉĂƚĞŶƚƐ ĂŶĚ ƚƌĂĚĞŵĂƌŬƐ ŝŶĐůƵĚŝŶŐ ƚŚĞƌĞǀŽůƵƟŽŶĂƌLJ ĞůĞĐƚƌŽŶŝĐƐ ĂŶĚ ŚĞĂƚŵĂŶĂŐĞŵĞŶƚƐLJƐƚĞŵĨŽƌgtƐ

ampŽƌŵŽƌĞ ŝŶĨŽƌŵĂƟŽŶĂŶĚ ƚŽ ŐĞƚ LJŽƵƌŶĞƌŐLJ^ĂǀŝŶŐƐĂůĐƵůĂƚŽƌ ĐŽŶƚĂĐƚdŶĞƌŐLJdĞĐŚŶŽůŽŐŝĞƐĂƚdĞůнϲϬϯͿϳϵϱϳϭϭϭϱϮϭϭϱampĂdžнϲϬϯͿϳϵϱϳϯϭϭϱŵĂŝůŝŶĨŽΛĂŐƚĞŶĞƌŐLJĐŽŵ

LED LIGHTINGEverything You Need to Know to Enjoy TheĞŶĞĮƚƐŽĨĂƌŝŐŚƚĞƌ DŽƌĞ^ƵƐƚĂŝŶĂďůĞTomorrow

Business Advocate

Shock and vibration proofSafe ndash no harmful mercury

Extremely low heat generationNo maintenance required for years

Sustainable Technology amp 100 recyclable

Introducingthe Future of Light

85 Energy Saving Lighting System

GREEN amp SUSTAINABLE ENERGY SAVINGENVIRONMENTAL FRIENDLY TECHNOLOGY

SAY GOODBYEOLD BULBS

AGT Energy Technologies Sdn Bhd 5112 5111 7597 )306(+ leT

Fax +(603) 7957 3115 Email infoagtenergycom

(973506-A)

24 25

Features

0$$3amp94ldquogreen chemicalsrdquo This could create an economic windfall and result in the prospective production of green chemicals and products valued at $30 billion per year by 2025

Due to deforestation responsible production is also necessary to prevent the worst aspects of palm oil production including waste management I031413$palm oil is fast becoming necessary to counter the worst impacts $133lt31$4130ltForestry industries have consciously made $ecircamp033amp$41sustainable practices so as to not carry forward the harsh

ecirc1331ampamp0133amp$and forest degradation

The green technology revolution is rather newly introduced into the Malaysian business market but the government is keen to undergo the transformation The focus for this development is on energy manufacturing construction information and communication technology water resources waste management and transportation

In view of this technology and telecommunications industries in Malaysia have also begun to embrace this goal by reducing the

environmental impact of their products and the purchase of fabricated and manufactured products that actively reduce any negative impacts on the environment

Airlines have also taken $3amp1313amp4$333lt$is not good for the environment and steps 9$3$3ampltmore direct routes practice continuous descent approaches and lt30$13$00130Ugrave31$amp003amp-0amp94THORN13$13ltand thereby reduce fuel consumption Many retail outlet corporations have also implemented a ldquoNo Plastic Bagrdquo

policy and have urged shoppers to use reusable shopping bags

As new business strategies emerge and the issues of running a sustainable business becomes more prominent and promising business sectors are starting to implement them as they 013$313can actually bestow Environmentally friendly practices can reduce costs improve sustainability and attract new and long-term customers This way businesses and the environment can form a sustainable balance that allows corporations to prosper while still preserving the environment

Business Advocate

Corporate Environmental GheZhQAQXQisfrac34Zfrac34PGfrac34QhG

Corporate environmental responsibility though not widely implemented in a business environment holds an integral place in the visions of many public and private sector companies Numerous major corporate philosophies have started to emphasise the importance of environmental ethics in business operations It looks at higQWQZNfrac349frac34AGZGwQBQ9Xfrac34A9X9ZBGfrac34Mfrac34wQZ9ZBQ9Xfrac34egheGgQisfrac349ZDfrac34GZpQgZYGZi9Xfrac34hkhi9QZ9AQXQisiexcl

`$3amp3$31of an environmentally sustainable business model coming to the limelight in Malaysia many companies have started adopting environmentally conscious business strategies as part of their company philosophies This emerging strategy invokes a responsibility that companies feel towards the environment in hopes of directly and indirectly sustaining the progress of all individuals and corporations

By implementing sustainable business practices business 13amp0-amp03amp$1$3from long-term success that is built on environmental sustainability that will ultimately contribute 3amp30$$13prospects With regards to the level of implementation large particularly foreign multinational companies seem to have the highest level

of implementation followed by large to 41amp13companies and lastly 13amp41local companies that are more attuned to $-11amp$-0amp3maximisation

Previously when companies indicated Iamp0-amp03kamp13j1-amp$13ltIkjthey were merely referring to social ecircamp0313amp9133ampsociety in charitable ways which were not necessarily inclusive of environmental $3391Ikjactivities aimed at preserving the environment did not get as much weight in Malaysia as it is considered secondary to the economic $31amp41$11

In fact in Bursa ]lt111409ltamplisted companies on this issue many of them scored very low in the environmental domain But the scope is changing with more NGOs and

environmentally friendly companies advocating for green ecircamp031$]lt1$businesses The number of companies adopting green strategies is rising as the awareness amp31$31011

The Green Purchasing Network Malaysia (GPNM) is a non-governmental organisation that promotes green purchasing Owing to this Malaysia is considering the need for a law that makes it mandatory for the government and private sector to purchase eco-friendly products and services GPNM ampecirc01$amp$expertise on sustainable environmental production and consumption to encourage the implementation of environmentally sustainable practices within many business sectors including agriculture apparel technology telecommunications automotive beauty and

personal care textiles and many more

In an attempt to reduce the negative impact of the hospitality sector on the environment the hotel industry 14$$$sustainable green business models to meet the demands of the public while not 901ltecirc133$the environment Moreover 1303133amp$10issued in order to recognise the 4$3amp1413green regulations and practices which turn out to be a useful green marketing tool 33$amp313-413that the business has included various green practices into their daily operations

Green sustainable business development is also coming to the forefront in Malaysia initiating from the oil palm industry It has been determined that the waste biomass can be

26 27

Features

Why Business Must Adopt The New Iso 14001 2015

The World Economic Forum in early 2014 announced the top ten risks that the world will face in the next decade and of these three were related to the environment namely water shortages climate change and extreme weather conditions

Tamp031ecirc133$41$11U$microsup3acuteacutel$14ecirc031amp013ampamp1$half a century and as the amp01013-0amp4130of hard-disk drives the biggest exporter of rice and rubber and the second largest supplier of sugar its economy was badly ecirc133Ramp0-Toyota the Japanese car maker reported a 04133amp$$-0amp31ltacuteraquo Ograve43amp14--ltproblems from Thailand

Mutli-million ringgit losses were also

experienced by at least 30 organisations in Selangor when water rationing was introduced in the state between March and May microsup3acutemiddot43amp04133amp$of available water in the Selangor Dam Nestle 14ecirc0j]acutecedilamp$$losses everyday during the rationing period while Panasonic had to amp0ampj]middotsup3amp$$orders due to the water supply disruptions

u0amp]lt110130$0lt$[14ecirc004133amp$$

-0amp4133amp$0ampparaordmsup3frac14Ograveof the national total in microsup3acuteacute3ampparacedilordmOgrave$microsup3acutemicrodue to changing rainfall pattern in the Muda area The unpredictable weather has caused land preparation and seeding to be impaired leading to destructive rippling impacts

These examples show that the current idea of perpetual economic growth occurs in an ecological system that has biophysical limits Business leaders need to

understand that while social economic market and technological trends and their responses to those trends tend to $4$13314131311of their business so do environmental conditions and trends

Despite all of this a study amp$lt3m[I0amp$l0413$microsup3acutemicro$9amp9$middotordmcedil1$amp01343910ampH0I$[amp0m[$mkamp0interviewed showed that many do not monitor the threats to their business

by Amarjit Kaur Senior Consultant SHEMSI Sdn Bhd

28 29

SHEMSI Sdn Bhd supports your path towards sustainability by providing advice training and auditing

services We are proud to introduce internationally recognised training courses that enhance your

capabilities and help you to meet challenges along your path to sustainability

Tel +60(3)5191 7858 Fax +60(3) 5191 6744 Email mailshemsicom Web wwwshemsicom

GRI G4 Certified Training (Sustainability Reporting) This course will introduce you the elements of a sustainability report using the GRIrsquos five step process ldquoprepare connect define monitor and reportrdquo and prepare you to coordinate the sustainability reporting process(Organised by NCSR in collaboration with SHEMSI Sdn Bhd)

bull 14 ndash 16 Apr 4 ndash 6 Aug amp 17 ndash 19 Nov Kuala Lumpur

IEMA Managing with Environmental Sustainability This course aims to provide anyone working in any managerial role with a strategic and operational overview of environmental sustainability

bull 25 ndash 26 Feb amp 18 ndash 19 Aug Kuala Lumpur bull 2 ndash 3 Jun amp 27 ndash 28 Oct Penang

IEMA Making the Transition to ISO 14001 2015 This course is designed to provide you with an understanding of the revised standard enabling you to evaluate and implement changes with the aim of improving your organisationrsquos EMS and environmental performance

bull 20 ndash 21 Jan 26 ndash 27 May amp 8 ndash 9 Dec Kuala Lumpur bull 17 ndash 18 Mar amp 29 - 30 Sep Penang

IEMA Carbon (GHG) Accounting and Management This course is aimed at professionals responsible for measuring reporting and managing carbon dioxide and other greenhouse gas (emissions) for their organisation

bull 1 ndash 2 Apr 28 ndash 29 Jul amp 6 ndash 7 Oct Kuala Lumpur

IOSH Managing Safely This course brings managers up to speed on the practical actions needed to handle health and safety in their workplace

bull 2 ndash 5 Mar amp 24 ndash 27 Aug Kuala Lumpur

bull 11 ndash 14 May amp 30 Nov ndash 3 Dec Penang

^ƵƉƉŽƌƚŝŶŐzŽƵƌWĂƚŚdŽǁĂƌĚƐ^ƵƐƚĂŝŶĂďŝůŝƚLJ

SUSTAINABILITY FROM THE BOARDROOM

421280-P

LEAD

MANAGE

DELIVER

bull IEMA ndash Institute of Environmental Management and Assessment UK

IEMA Leading With Environmental Sustainability From leaders in organisations senior executives board members and investors this course encourages all to formulate a strategic understanding of the risks and opportunities presented by a changing environment on their ability to do business

Provided in-house upon request

bull IOSH ndash Institution of Occupational Safety and Health UK

Business Advocate

of its information and control systems etc This scene setting information helps the organisations to identify the threats to its existence and any opportunities that these may create In doing so the organisation is encouraged to apply a life cycle perspective so that these threats and opportunities are seen in the long term This does not imply that organisations have to perform a formal life cycle assessment

The standard also continues its current theme of requiring the organisation to determine its discharges the resources it uses including those in its value chain and manage those which are 1$13$3$amp003ampprotect the environment as well as determining the legal and other requirements with which it has to comply However in doing so the organisation is required to consider how these may also threaten the organisations existence eg failure to comply with the law could lead 3amp$1$0-433amp$damage or a controlled and approved waste discharge could lead to boycotts public protests and shareholder concerns

Another important change in the standard that helps in

Amarjit is the technical expert representing Malaysia on ISO TC 207 revising ISO 14001 and ISO 14004 She has been involved in delivering environmental OHS and other management system services in Malaysia Indonesia New Zealand and Australia since 1999

from environmental conditions and trends In addition they believed 331$13$313$13amptheir business operations to deal with resource scarcity were needed amp$lt$3lt0microsup3acuteraquo

Organisations need to understand that assessing environmental trends across the life cycle of their products and services and their impact on operations markets policy and reputation is a necessary imperative 3lt03ampecirc1339ltmanage threats capture opportunities and generate long-term competitive advantage The environmental landscape is changing and as a consequence the business landscape is also changing How can business leaders 0113113$1

U$3middot34030amp31year the third edition of Uk`acutemiddotsup3sup3acuteM$90amp$$3Management Systems

will be published Ugrave3030lt01ampextensive deliberation by technical experts from over 60 countries The new version has incorporated the work of an ISO future challenges group as well as changes coming from an extensive stakeholder consultation process

One of the key changes in the standard is a requirement for organisations to determine the risk to the organisation by external threats such as climate change water shortages resource scarcity etc To achieve this the standard requires the organisation to understand its external and internal context such as where is it located what constraints does it face and the suitability of its organisational structure limitations

addressing the risk is to ensure environmental management is integrated into the amp0$13amp$113amp0business processes and that there is compatibility between its environmental policy $3amp0$13amp$1strategic direction

In summary the new 901amp$ampecirc0141$11a process to identify the risks they face from nature as well the ones they create which ltecirc1331amp133ltamp0indirectly themselves and to consider these over the life cycle of their products and services While this may require additional resources the standard is moving organisations towards achieving sustainable development and will $1403microsup3acutecedil901amp$remains relevant for at least the next decade

31

Features

organisations that rely heavily on social media platforms to reach the masses Social media environmentalism though a relatively new introduction to the web is actively spreading In recent years Facebook pages have covered issues such as industrial plants and climate change to sustainable living and biodiversity conservation

Even with online media becoming more prominent local Malaysian television channels still remain to be an important and credible outlet on environmental issues for

the Malaysian audience The stations that cover environmental causes $134lracute$lrpara33are capable of reaching a majority of the local audience Run by Radio Televisyen Malaysia the channels are funded and governed by the Ministry of Information under the Malaysian government It is an $4$3amp43-13amp0the government to actively interact with the public on environmental issues

An active online medium along with credible broadcast and print outlets have resulted in many widespread

environment-related events gaining exposure including Malaysia Environment Week Earth Day World Environment Day Wetlands Day Water Klt$]lt11^ampg1313KltI-$and even Earth Day that has garnered tremendous support through the years

In conjunction with all these events green marketing is used to encourage repeat green purchases among consumers Through this strategy green products were marketed towards consumers to

$4$1330-40131$131amp$1Iamp$1401whose purchasing decisions are guided by environmental concerns are known as green consumers While this is still not common in Malaysia more consumers are becoming green consumers with increased exposure to green 03$$31$31

Preventing and eradicating environmental issues should not only be a timely event it should be an everyday event that 13amp1amp0amp0than a separate thought or action Everyday people can contribute to this cause in numerous ways lt013lt013$3paraj1laquoj413j41and Recycle Through even the smallest of actions environmental friendliness can become -03amp90ltamp$1daily routine Environmental issues transcend boundaries on both a local and global scale It speaks a universal language that is not unique to one particular locality or the concern of only a certain group of individuals By communicating its urgency through varied targeted media and language outlets it is recognised throughout all cultures as an issue of eminent importance Environmental -01093amp$$3all no matter the age or 134340ecirc0$131s$a nation comes together transformative actions can be made on a collective level to give back to the environment in the same way it gives to the nation

10 EVERYDAY TIPS FOR GOING GREEN

Bring your own bag when you go grocery shopping It cuts down the use of non-biodegradable plastic bags 1Wash some clothing items less If it does not require to be 11ampUgrave3$03$and wash it later 2

Unplug your phone or laptop charger when they are fully charged to conserve energy 4k313ampecirc31$ electronics that are not in use before going to bed5

Kamp$3933004$$$$ltamp40041$ltamp40teeth Gallons of water can be saved this way 6

If you need to print materials print double-sided copies to save paper7Walk ride a bike or carpool whenever possible It will reduce harmful emissions from increased vehicles on the road

8To save water during showers try and use a pail of water instead of the showerhead

3 Bring your own Tupperware when you take away This not only allows less usage of Styrofoam clamshells but also keeps your food air tight and fresh

And the most important tip is to spread awareness in any way you can Word of mouth is a powerful tool that can make a ecirc0$13amp03$90amp$$3

9

10

30

Business Advocate

]lt11-00ltamptowards environmental awareness is to encourage environmental 133$1-0lt$$133$1$businesses to incorporate environmental issues more responsibly It is paramount to ensure environmental responsibility becomes second nature to everyone To make this a reality federal and state government departments non-governmental institutions the private sector educational institutions and the public masses are all jointly promoting environmental consciousness and encouraging active participation on both formal and informal platforms

0$11ecircamp0310targeted at all levels of society from teachers students and government agencies to developers restaurant operators industrial owners and

the general public This way awareness is spread from the ground up and spread to every corner of the nation It goes further than awareness and calls for the awareness to be turned into action

As a way to introduce environmental causes to the workplace professionals from numerous career backgrounds and industries are acquiring green skills Green skills include technical skills knowledge value and attitudes that are introduced within the workforce to infuse sustainability and positive environmental outcomes into business strategies

The Forest Research Institute Malaysia (FRIM) and various other environmental organisations did just this by conducting both formal and informal workshops along with training programmes

to compliment the knowledge that their teams had in order to better extend their reach to the public To successfully move towards a more environmentally sustainable nation working professionals and corporations need to build on harbouring green skills to implement into the long-term sustainability of the economy

The importance of environmental education has further been highlighted in the 2002 National Policy on the Environment where it is mentioned as one of the key areas within the green strategies In line with this the National Education Policy outlined lsquoEnvironmental Education 130amp113I4001344which was introduced in both primary and secondary schools since 3acutefrac14frac14sup31l1$1that environmental education is infused into each subject in school

rather than taught as a single subject The non-governmental organisation WWF has consistently worked with state education and environmental departments to develop ecirc1339$90amp$$3education models

While the traditional methods of education continue to grow and adapt the growing presence of online users and social media has begun to spread the news of current environmental issues at an advanced pace from the sharing of global and local news pieces to various environmental campaigns and documentaries

In Malaysia alone there 0$133acutesup3middotmillion Facebook users which enables them to share and strike up an active conversation about pressing environmental issues It increases dialogue between online social media users and a number of environmental

Environmental Awareness Change Through Awareness And Action

frac34 QBPfrac34QZfrac34iPGfrac349p9QX9AQXQisfrac34Mfrac34Z9ikg9Xfrac34gGhkgBGhfrac349X9shQ9frac34GZVshfrac349frac34AkZiQMkXfrac34ehQiQZfrac34in the way our countryrsquos land water air and other natural elements provide for its people But although bountiful these resources are not unlimited If not utilised in a sustainable manner resources risk depletion and can cause irreparable damage to the environment To deter any continuation down this path environmental awareness has been gaining momentum in Malaysia as a way to encourage sustainable living and to put to rest many long held environmental myths

32 33

Features

Environmental Quality Act the Ministry of Natural Resources and Environment (NRE) is responsible for the policies that concern environmental and climate changes This includes the National Environmental Policy and the National I3I$gamp13lt

The Environmental i43lt133ampacutefrac14ordmmiddotwas called into action to prevent abate and control pollution and to enhance the environment It covers restrictions on air pollution noise pollution soil pollution water pollution and any pollution caused by discharge of oil into the 13amp4$30lt1301l133also covers prohibition of open burning that has been a pressing issue with the recent $9$30pollution in the country

By placing restrictions and regulations to clamp down on common environmental pollutants the Environmental Quality Act controls and prevents industrial pollutants agro-based water pollution industrial wastewater pollution motor vehicle emissions and toxic Otilde0amp4113

In 2002 the National Policy for the Environment was formulated and approved by the Department

of Environment which is under the Department of Ministry of Natural Resources and Environment of Malaysia The policy aims for the betterment of environmentally sound and sustainable development in managing and conserving the environment

The main objectives of the National Policy for the Environment are to harbour a clean safe healthy and productive environment for current and future generations and to support the conservation of the 13amp4$30lt14$4$diverse cultural and natural heritage with ecirc1339-0313-3amp$ltall sectors of the society This way the other key amp1339amp4$sustainable lifestyle and patterns of consumption and production can be achieved

Overseen and governed by NRE the national climate change policy is instrumental in shaping 3ecircamp031$3$3ampcombat environmental woes as this is a global 11433ecirc1331$amp3only Malaysia The need for the national climate change policy arose due to the evident future climatic change in Peninsular Malaysia 3$microsup3middotacute$microsup3cedilsup3

If climatic issues are Ugrave34$13133temperature could rise to worrying standards

with higher maximum rainfall and lower minimum rainfall and 0090ampand lower low river ampk41313amp$3amp$1could evoke problems $14THORN13$13ltampwater food security issues due to low crop yield economic loss 0amp901ltecirc133plantations and eroded public infrastructure

The climate change policy therefore seeks to ensure that climate change is kept in check in order 3amp4$3amp$sustainability and avoid future calamities l013amp1339includes making the issue mainstream to bring about more competitiveness and improve the quality of life While the second

and third objective is to integrate the climate change responses into policies and plans and to strengthen institutional and implementation capacity

With the guidance of these environmental acts Malaysia can begin to tackle pressing ecological issues to also further 3$3amp$191amp$amp0sustainable economy The environmental policies and regulations are drawn up with a view to complement the national growth of the country while simultaneously preserving the natural environment It maintains $13$13between the economical and environmental goals and strives to enhance the quality of life through long-term sustainability

Business Advocate

National Policies Changing The +BeGfrac34Mfrac34ZpQgZYGZi9Xfrac34GNkX9iQZ

The strength and wellbeing of Malaysia as a nation has always steadily been 9hhBQ9iGDfrac34qQiPfrac34iPGfrac34GBZYQBfrac34hBQ9Xfrac349ZDfrac34BkXikg9Xfrac34egNgGhhfrac34Mfrac34iPGfrac34BkZigsiexclfrac34frac34MkXwQXfrac34iPGhGfrac34AVGBiQpGhfrac34GZpQgZYGZi9Xfrac34QZQiQ9iQpGhfrac34P9pGfrac34AGBYGfrac349frac34ZGBGhh9gsfrac34QZwXkGZBGfrac34QZfrac34shaping national policies in hopes of a sustainable and advanced economy

The magnitude of recent national and global environmental issues 99lt$4$13]lt11$3amp$policies The onset of growing economic advancement also $1331$39ecirc1331on the environment if undertaken in an unsustainable manner It has therefore become pivotal to correct such environmental impacts in order to alter the 13400$3133ampecirc01amp03$3amp34340

generations of Malaysia

Under the Tenth Malaysia Plan the agenda covers the protection of the environment in unison with the goals of economic power And to make this goal a reality focus is placed on the National Policy on the Environment the National Green Technology Policy and 3^3amp$I3I$gamp13ltamp$various other policies

that seek to change the scope of environmental regulation

The National Green Technology Policy is a governing policy that 14$13$microsup3sup3frac14and is built on four pillars The pillars are energy environment economy and social It aligns environmental $31333amp-0amp-]lt11sustainable development The policy seeks to -0ampamp3THORN13$3$0lt

usage while conserving the environment and improving the quality of life for all in order to accelerate national economic development

The National Environment gamp13ltI3I$Policy and National Environmental i43lt133acutefrac14ordmmiddotform the foundation of environmental management in Malaysia While the Department of Environment (DOE) enforces the

34 35

CEO Profile

5 MNS has $amp$ engaged in

conducting studies and campaigns towards -0amp3133$]lt11$34001093are some of its current strategies today

We call on stakeholders and get them involved in sustainable programs to further enhance their awareness We believe that having stakeholders and key players involved with on-ground programs help to educate and indirectly become more ecologically conscious and cautious

Furthermore we work with schools across the nation through [g$13$3

6 How can businesses -lt

amp013390ampin supporting and protecting the environment

Begin by educating employees through sustainable practices at the work place and slowly it would eventually carry through in their homes as they would educate those around them on sustainable practices

7 Having a keen interest amp$$340

history and being 3$3photographer ltamp4019311-1331$4$13and aided you in your present position at MNS

My personal interest and inclination towards all things nature 9$Ugrave4$13ltdecision to be involved in conservation for the nature and the environment the very habitat in which wildlife call home It

has also provided a greater understanding of what conservation initiatives are required for each given situation

Photography is still very much a hobby Ugrave30lt$4$13as a bird and wildlife watcher and capturing the moments it is also a pleasure to share them with other like minded members and friends I would strongly recommend bird watching as an adjunct to becoming volunteers and conservation advocacy

Business Advocate

1 Having been $9amp9

$3]lt1$Nature Society (MNS) initiatives 13$ltamp40ltdescribe the associationrsquos 13amp00amp1$functions

]^k13amp091amp$and mission is to ecirc1339lt-0amp3133manage and conserve ]lt11natural heritage and rich biological diversity for 3$3$appreciation for all

In Conversation With The President Of The Malaysian Nature Society

Our objective is to carry out missions in the interest of the public without the intent of commercial amp0amp$30lt-0amp3$amp13$3ltmaintain transparency and accountability in all our dealings with members and external supporters and partners such as funding agencies sponsors government agencies and the public

2 How have amp$30 trends within

the environment $9amp-$3$134$consumption and -amp-43amp$ecirc133

nature as we see it today

Population dynamics impact the environment and the long

term trends

have resulted in over consumption of our natural resources and in return we constantly look for alternative answers to the resources which is usually a natural outcome of reactions It may be viewed as a negative or positive respond to the behavioral patterns of human nature depending on the outcome

3 With the growth of 313$ampamplt

$amp$4133amp$01amp401319- how have systems for monitoring and reporting on nature improved over the years

It has improved networks internally we are now more connected with the rest of the key industry players on a national and global scale

It has improved our amp0$113$313

studies and research initiatives Moreover it has aided our work in providing better places and knowledge of wildlife while uniting local communities landowners and businesses

4 What are the biggest 13$1

$]lt13amp011413$3lt

Encouraging politicians and decision makers and local authorities to be more beholden and responsible towards our natural heritage The absence of legally binding plan to guide development from the very beginning may be the cause of current uncontrolled and chaotic developments

The need for good political will and top-down intervention to guide developments is very much needed as it is the best solution to most of our environmental issues

Henry Goh has been championing the cause of MNS and the environment since 2003 Having led the MNS Selangor Branch as chairman for the past 4 years Henry had played a pivotal role in the successful ldquoSave Bukit Kiarardquo campaign to protect one of the few remaining green lungs in the city where more than 10000 signatures were collected

36 37

Members News

Company IM^lmjuHllMjUMkkMk ]ukUkK^HTKName k401^$ampampDesignation S$0]$0Address 9acuteacutes13s$ s1Iamp$1-$3micro^ampordmZ$kkacutesup1yenacute middotordmcedilsup3sup3k4$Zltk$amp0TelFax sup3paraordfcedilacutemicroparaparasup3sup3sup3yensup3paraordfcedilsup1paraparaacutemiddotsup3ordmBusiness Sector 43ampamp39

Company I`lMI^ljKMkMjrUIMk]ukU SDN BHDName ]4R041]40Samp-$Designation Iamp4$30lt]$0Address ^ampfrac14frac14ordfsup3acuteZ$k0microsup3 Taman Bukit Dahlia raquoacuteordmsup3sup3g10S4$Zampamp0TelFax sup3ordmordfmicrocedilcedilsup1cedilcedilmicroBusiness Sector `301m$1-13

Company KU]^^K]j[T`lMkK^HTK 13yenampK`mHMljMMHuTUl`^Z`T`jHTjmName kamp$]13S03Designation S$0]$0Address sup3acuteordfsup3micro]$0$0 acutemicroZ$^T$ raquosup3sup3sup3sup3Zampamp0H04Zampamp0TelFax sup3ordmordfmicrosup1raquosup1raquosup1raquoyensup3ordmordfmicrosup1raquosup1raquoraquoraquoBusiness Sector Tamp31yenlamp401

Company MlTUtHkMglMlKName Z-[0amp$Designation ]$$K0133amp0Address microHordfmicroordfacute9microlamp0microHgk$30 Jalan Stesen Sentral 5 cedilsup3middotordmsup3[44-40 TelFax sup3acutemiddotordffrac14sup1acuteacuteraquofrac14cedilBusiness Sector Iamp$143$13ltH41$11k09131

Company H`jKj``]I`jg`jlMkMjrUIMk [kK^HTKName k$3lDesignation ]$$K0133amp0Address amp3sup1sup3cedil9sup1[g]Slamp0 raquoR0139$4H$0m3 middotordmraquosup3sup3g3$Zltk$amp0TelFax sup3paraordfordmordmmicrosup3acuteacuteraquoraquoyenordfparaordfordmordmmicrosup3acuteacuteacuteacuteBusiness Sector Iamp$143$13ltyenH41$11k09131

Company SlMsukkK^HTKName K3ampTIamplt[amp$Designation IM`Address middotsup1Z$K34k4$ Taman Tun Dr Ismail sup1sup3sup3sup3sup3[44-40TelFax sup3paraordfordmordmmicrosup1ordmsup3frac14microyensup3paraordfordmordmmicrosup1ordmsup3sup3paraBusiness Sector M4133amp$yenl0$$

Company UjIS`HkMjIT]kK^HTKName ]13Tl$T$Designation IM`Address k4$313Oumlg$$Ilt0133ltHamp13acuteordfacutemicroordfacutemicroH Untang Mayang Pasir 3 acuteacutefrac14cedilsup3Hlt$H04g$$ TelFax sup3middotordfsup1middotsup1microsup3microsup3yensup3middotordfsup1middotsup1parasup3microsup3Business Sector Iamp$143$13ltyenH41$11k09131

Business Advocate

MICCI Welcomes Its New Members

Company Mj`g`KkK^HTKName K34samp$l413sDesignation M13439r13g01$3Address Hordfacutesup3ordfSS0amp4$Rampamp0Hamp13H [[l1k40raquoraquoacutesup3sup3 [amp3[$4kTelFax sup3raquoraquoordfmicroacuteraquomicrocedilcedilyensup3raquoraquoordfmicromicroacutemicrocedilcedilBusiness Sector Iamp$143$13ltyenH41$11k09131

Company SM^kUgM[MjZ^IjMMjtIMkK^HTKName R0T$H$34j$Designation I``Address 9paraacuteacutek$30]jIH Z$l0901cedilsup3middotordmsup3[44-40TelFax sup3paraordfmicrosup3paracedilcedilfrac14frac14raquoyensup3paraordfmicromicroordmmiddotacutesup3microacuteBusiness Sector Iamp$143$13ltyenH41$11k09131

Company ljgIkK^HTKName 1amp$samp$Designation S$0]$0Address frac14amp0amp$kamp$parayenmicro [1$g0$4130$kamp$ acutepararaquosup3sup3H4330amp03g$$TelFax sup3middotordfparacedilsup1sup1paracedilcedilyensup3middotordfparacedilsup1middotsup3sup1sup1Business Sector ^amp$ordf]313]$4133401

Company ]MMgTUUgkkK^HTKlaquo[mm]gmjName j1303113Designation K0133amp0Address ampltS0amp4$Rampamp0 ]$0$`0$3[ [IIcedilsup3sup3raquoraquo[44-40 TelFax sup3paraordfmicroacuteordmfrac14raquofrac14ordmordmyensup3paraordfmicroacutemiddotraquocedilordmcedilsup1Business Sector j3yensamp1

Company ^^`kgTMjMHTKName ^[H$Designation Iamp-$ltK0133amp0Address ^ampmiddotordmordfmicroacute13Rampamp0Z$gZmcedilyenacutemicro K30$k4$lt[amp3K$10 middotordmraquoacutesup3g3$Zltk$amp0TelFax sup3paraordfsup1acutemiddotacuteraquofrac14frac14raquoyensup3paraordfsup1acutemiddotacuteraquoraquofrac14frac14Business Sector I131yen]$01

Company HZk`RRkT`jMkK^HTKName H$RampampkIampamp$Designation ]$$K0133amp0Address m$3Kordfparaordfpara]$9$4acute ^ampacuteraquofrac14Z$l4$j cedilsup3middotsup3sup3[44-40 TelFax sup3paraordfmicroacutesup1microraquosup1raquoraquoyensup3paraordfmicroacutesup1microfrac14sup1frac14frac14Business Sector `yenS1yeng30amp13131

39

Members News

Company llT`^Sg^lTUjMkK^HTKName K$$lt4Designation 0S$0]$0Address amp3pararaquoacuteraquoordmZ$kmraquo Taman Industrian Subang Utama k1lt$micromicromiddotsup3parasup3sup3kk$amp0 TelFax sup3paraordfcedilacutefrac14acuteacuteparaacuteraquoyensup3paraordfcedilacutefrac14acuteparaacuteraquosup3Business Sector ]13$0ltyenM4-$3

Company lM^Huk`mlTMj^kK^HTKName 130H03ampampDesignation IM`Address ^ampordmZ$$k3m l$$k3raquoacutecedilcedilsup3Zampamp0H04Zampamp0 TelFax sup3ordmordfcedilcedilraquoraquoraquoacutemicroyensup3ordmordfcedilcedilraquoraquoraquomicroparaBusiness Sector M4133amp$yenl0$$

Company m^UlMKRmMkmggu]kK^HTKName M$[$^13amp1Designation ]$$K0133amp0Address IordfcedilordfparaHamp13Ik4$U$0Iamp$amp Z$mkZsup1yenmicromiddotordmsup1acutesup3k4$Zltk$amp0TelFax sup3paraordfcedilsup1parasup1sup3acuteparasup1Business Sector l0$U-amp03yenM-amp03

Company sH^KkK^HTKName samp$u$u-Designation S$0]$0Address cedilsup3acutecedil3Rampamp0s1K$ sup1middotZ$k4l$k$3amp1 raquosup3acutecedilsup3Zampamp0H04Zampamp0TelFax sup3ordmordfparaparamiddotacuteacuteordmmicroyensup3ordmordfparaparamicrofrac14ordmacuteordmBusiness Sector g0amp-03ltyenjM133

Company k^I[H`kkkK^HTKName k40$30$kamp14$0Designation IM`Address ^ampacutesup14$g041$[$para l$g0$4130$I$$jlt paraacutemiddotcedilsup3U-ampg0 TelFax sup3cedilordfmicroraquoacutemiddotfrac14frac14cedilyensup3cedilordfmicroraquomicromiddotfrac14frac14sup1Business Sector RampampyenH901

Company sUwMglR`j]kK^HTKName ]g0$3$Designation ]$$K0133amp0Address k43cedilsup3ordfmiddotordfparamiddot3Rampamp0 Wisma UOA Damansara 50 Jalan Dungun K10T31cedilsup3middotfrac14sup3[44-40 TelFax sup3paraordfmicrosup3frac14parasup1acutecedilmicroyensup3paraordfmicrosup3frac14parasup3sup3cedilsup1Business Sector Iamp$143$13ltyenH41$11k09131

Company s]gj`gMjlu]^SM]M^lkK^HTKName i4kT4Designation ]$$K0133amp0Address amp3cedilacuteS0amp4$Rampamp0Hamp13R j4$k$]3para1I3lt raquoraquosup3sup3sup3[amp3[$4kTelFax sup3raquoraquoordfmicrocedilmicroacuteordmordmyensup3raquoraquoordfmicrosup1raquocedilraquoacuteBusiness Sector g0amp-03ltyenjM133

Company s`^KMjRmT`jUw`^kK^HTKName I4kltT$Designation K0133amp0Address cedilsup3raquosup1Z$[4$H4lt `ecircZ$H10microcedilmicrocedilsup3[4$3$g$ TelFax sup3frac14ordfcedilsup1sup1acutefrac14paraacuteyensup3frac14ordfcedilsup1sup1parafrac14cedilmiddotBusiness Sector 0134340yeng$33amp$1

under

constructio

n

38

Business Advocate

Company [^`sMKSMTrM^kK^HTKName ^ampamp0$H$3]ampu1$Designation I0$Address microparaZ$k3031r raquosup3microsup3sup3Zampamp0H04Zampamp0TelFax sup3ordmordfmicromicromicromicrosup3raquofrac14Business Sector M4133amp$yenl0$$

Company ^mk`jkK^HTKName U$0Z1amp$k4$0Designation ]$$K0133amp0Address acuteparaordmZ$Z3g0 l$H43`ecircZ$H43 middotparasup3sup3sup3[$k$amp0TelFax sup3paraordfraquoordmparamiddotordmmicromicrosup3yensup3paraordfraquoordmparamiddotordmmicromicroacuteBusiness Sector M$0ltyenm331

Company gjM]UMjgmkgj`gMjlu]kK^HTKName K3ampk0Z13lt[0Designation K0133amp0Address ^ampmicrofrac14ordfsup3microZ$H130acuteyencedil Taman Nusa Bestari raquoacuteparasup3sup3k4Zampamp0 TelFax sup3ordmordfcedilacutemicroparacedilmicromicroBusiness Sector g0amp-03ltyenjM133

Company jKOtildek^[msUljMMkllMkK^HTKName RU0[H$ordfj1Designation IM13439`THORN130Address k43acutesup3ordfsup3ordmH$raquog04k`T` ^ampmicroamp0amp$H$[44-40I3ltI$30 cedilsup3middotcedilsup3[44-40TelFax sup3paraordfmicroacuteraquoacutemiddotsup3acutemicroyensup3paraordfmicroacuteraquoacutemiddotsup3acutemicroBusiness Sector g0amp-03ltjM133

Company [^SumM^gjU^lU^SM^lMjgjUkMkK^HTKName lltI$TampDesignation K0133amp0Address acuteacuteZ$g01frac14yenacuteparaH$0H04g01Zlt raquoacuteordmcedilsup3Zampamp0H04Zampamp0TelFax sup3ordmordfpararaquoordmraquoraquoraquoraquoyensup3ordmordfpararaquoordmordmordmordmordmBusiness Sector ]yen9031$

Company jMSmk]^SM]M^l]ukUkK^HTK - PENANGName Zlt$3I$010$Designation S$0]$0Address 9acutesup1S40$ltg0amp$`THORN13lamp0 Z$[acutesup3microcedilsup3Samp03amp$g$$TelFax sup3middotordfmicromicromicroraquoraquoraquoacuteyensup3middotordfmicromicromicroraquoraquosup3acuteBusiness Sector Iamp$143$13ltyenH41$11k09131

Company kU]gk`^]jU^MkK^HTKName g4s$Designation S$0]$0Address 0]0$I4cedil3]Z$g$3 ordmacutesup3cedilsup3gamp03K131amp$^0k$TelFax sup3sup1ordfsup1middotordmsup1raquosup1raquoyensup3sup1ordfsup1middotordmsup1sup1acuteordmBusiness Sector l0$1-amp03

40 41

MICCI News

Kuala Lumpur

Kuala Lumpur

In light of the overwhelming success of 3acute13^3amp$Iamp$0$13on Goods and Services Tax Skl$]ltmicrosup3acutemiddot]UIIU$3]lt1$Export Academy organised the 2nd National Iamp$0$13amp$Skl$k-30microsup3acutemiddot33premises of MATRADE The conference themed

2nd National Conference On GST Implementation

Networking Evening At Carlsberg Brewery Malaysia

ldquoChallenges in the Implementation of GST in Malaysiardquo brought together 13amp13ampacutemicrosup3-0313-$31from various industries

The keynote address was 90ltK3ampk0[H$TDirector General of the jamplt]lt1$I413amp1j]I$34019$

speakers that included SM Thaneermalai Senior Executive Director of g01330amp41Iampamp-0103[40K-43ltK0133amp0ampj]Iu-Han Executive Director of g01330amp41Iampamp-01Taxation Services Sdn Bhd Stanley Wong Director of ksg0amp133Iamp$143$k$H[04H0IM`of OMNI2U Sdn Bhd Irene Yong Partner at Shearn Kamp0OtildeIamp$ZltIl0$03]u`H

U$1011K3ampk0[1343amp$3331compulsory for businesses whose taxable supplies amp0acutemicroamp$3113RM500000 to register by

the deadline on December paraacutemicrosup3acutemiddotT133331amp$313amp-ltj]Ithere are nearly 300000 potential registrants who are required to register for GST to avoid any legal action However as at September microsup3acutemiddot3401013below par

The conference highlighted a number of key areas of GST particularly on its challenges and implementation current developments its process and procedures 1ampUgrave301amp43amp$1$legal issues concerning the transition One certainty it was widely acknowledged that careful planning detailed preparation mass participation and an extensive taxpayer education programme are key aspects for a successful GST implementation in the country

]amp03$raquosup301and guests turned up amp0]UIIU1$3amp0$9$$3I010Brewery Malaysia in ^amp90microsup3acutemiddotlcasual get-together was graciously hosted by I010amp13ampall guests with an array of exquisite brews along with $--3$1-0Henrik Andersen

Managing Director of I010]lt103all guests with a toast that 0lt$30amp413]UIIUand the long established relationship between both organisations particularly citing on some of the key initiatives that the I019amp133and continues to represent amp$ampI010$businesses at large

Throughout the evening 90amp41-011-amp$1amp0lt]01amp]UIIUwere handed out as lucky draws such as two ]4$13lt1-01ltMunchy Food Industries k$H13ampecirc0hair dryer two table lamps and two solar lights by Philips Malaysia two RM50 vouchers for dining at the Sultani Restaurant lt[amp0$U-]Sdn Bhd and one voucher each for a scuba diving lesson and three personal training sessions by ]0113ecircl0$$ Sdn Bhd worth RM365

and RM350 respectively It was indeed an enjoyable and laid-back evening that set an ideal atmosphere for those in attendance to establish new business contacts and to catch up with old friends

]UIIU3$1311$130--0133amp$3ampI010Brewery Malaysia for their exceptional hospitality sponsors for their kind contributions and most certainly to all members and guests who enlightened us with their presence

Members News

MICCI NEWS

42 43

MICCI News

Lessons Learned From Cargo Hijack

An eight tonne truck carrying goods valuing half a million ringgit was hijacked by 6 assailants disguised as $amp013$31ampTHORN1301wielding machetes around $3amp$micropara]ltmicrosup3acutemiddotOne of the two drivers manning the truck was 4ampecirc$$amp30130amp0$Ugrave3lt30ampside while the other driver was made to drive the truck against his will The driver that escaped managed to hail down a taxi and lodged a report at a nearby police 133amp$3$acute $431ampthe incident

Fortunately with the assistance of the trucks Global Positioning System (GPS) the police managed to intercept the truck in 35 minutes and all assailants were apprehended in

Kuala Lumpur

Kuala Lumpur

policy to receive and deliver all containers without knowing its contents to reduce the risk of containers being a target In terms of 13ampamp03amp$3I413amp1and Police Westports does work together with both authorities on certain cases involving cigarettes contraband and cargo hijackings

The meeting provided an ideal avenue for the I03amp4$013$the daily processes at Westports while allowing for suggestions on security matters to be raised Westports agreed that such cooperation is vital in enhancing its operations and will look closely at 03013ampamp03amp$ecircamp031between both organisations

what was a nerve wrecking situation

That being said the entire incident was actually a staged cargo hijack however only to the knowledge of a handful of police ampTHORN1301$333involved representatives 0amp]UIIU1Zamp$3133amp$k13403ltIamp4$13ZkI`$3jampltMalaysian Police (Selangor contingent) The whole operation was sponsored ltlkI`H0l113ampStores (Malaysia) Sdn Bhd Metrod (Malaysia) Sdn Hk13$0amp13131(Malaysia) Sdn Bhd British American Tobacco and Securiforce Sdn Bhd

The exercise was aimed at improving security awareness among security managers and transporters

on modus operandi used by criminals as well as to measure the response from the police

The need for industry awareness on cargo 13$110133$statistics compiled from ]UIIU01lstatistics revealed that in microsup3acutemicroordmmiddot131100-amp03with losses amounting to $133j]microacuteamp$$microsup3acutemicroordmmicro1311with losses amounting to RM6 million were 0-amp03$microsup3acuteparak$13Z$40ltmicrosup3acutemiddotcedilsup313119been reported with losses estimated at RM62 million raising concern amongst manufacturers on how easily the information on movements of freight its content and value can be obtained

l-amp13amp03$3a number of strategies for implementation and enhancement in order to avoid and be better prepared in an instance of a hijack Making certain that employees are appropriately trained to follow all guidelines in such situations can make a major

ecirc0$13$3amp4313ampwhile technologies such as advanced GPS panic button door sensor and immobiliser can play a vital role in thwarting deceitful pickupsA few recommended guidelines that could -09$313$1$134bull Avoiding the use of

secondary roadsbull Traveling in convoys bull Stopping only at brightly

lit designated areas bull Routes and cargo

load should be kept 13110amp30parties

plusmn Iamp$41333amp3amp$study on all cargo movement

bull Maintain a list of emergency contact numbers

]UIIU13amp$3$43ampwork closely with all relevant authorities on educating businesses and the community on crime awareness and prevention particularly on cargo hijacking and warehouse break-ins The I03$1311$130appreciation to all parties that were involved in the planning and execution of the mock drill

Business Advocate

lI01Zamp$3133amp$k13403ltIamp4$13ZkI`had a recent meeting 33IM13439`THORN130amps13-amp031Malaysia Berhad Ruben Emir Gnanalingam The 3amp$ltZkI`I0$j$]33was intended to address issues and challenges concerning port security attend to the needs of ports

Jasco Meets Westports

]UIIUamp0$13amp0$1$g0$[44-40amp1341$on three key areas that contribute towards the ease of international trade $lt3lI0$3I03133amp`0$

gQGwQZNfrac34Zfrac34aeligi9frac349gZGifrac34GgiQwQB9iGfrac34Of Origin amp APEC Business Travel Card

$3gMIH41$11l09I0T$August and November respectively the two 1-01amp030$1were R Jeyasingam Senior Assistant Director I413ampj30amp

Kuala Lumpur

has more that 35 years of experience with the Royal ]lt1$I413amp1$3I0190ltamp$Senior Finance Manager Esther Tan

llI0$31311amplt114lt3]UIIUin Malaysia eases customs clearance by eliminating customs duties and import taxes when equipment and other merchandise are shipped overseas for trade shows and fairs Such items to name a few include computers clothing medical appliances photographic $4-$3$even racehorses to over 70 countries

`$313031331ampamp0$I`-0313-$31were provided with updates on the latest criteria applicable to manufacturers exporters and traders in determining the origin of goods The I`1amp134$341to certify the place of

growth production or manufacture of goods $-amp03$3amp1-1313countries where the consignee for customs clearance requests it

13lt3gMIH41$11l09I0HlI340$out to be a keen interest among participants who were not entirely aware of its procedures while some on its existence U$140lt3HlIallows business people with a short-term entry 3ampacutefrac14-0313-3$economies without separately applying for a visa and gain access to fast-track entry and exit lanes at major airports

l0$1-0amp93ampbe very fruitful as there were active engagement from participants during 3iOtilde111amp$1]UIIUwelcomes any enquiry 3amp1313Ouml131313amp with reference to the above areas

gQGwQZNfrac34QZfrac34k9X9frac34kYekg

gQGwQZNfrac34QZfrac34(Gg9W

users and to build on the existing relationships between both organisations

The delegation was greeted with an overview amp$s13-amp031ltrlt[40TampIamp0-amp03Regulatory amp Marketing followed by a brief on the security measures in place at the port by Gregory Jarret Head of

Port Police One of the main concerns highlighted was that due to frequent movement of drivers from one company to another Westports has to issue a new pass each time causing THORN13431$3013$090$3133amp$1amp$3security measures in place $134ordfbull Three days induction

for port police that

include physical and communications training

bull Routine physical checks on all vehicles in and out the port

plusmn -IIlr13amp90throughout the port

bull Tracking entry and exit of drivers using the E-gate pass

bull Implementation of Smart card security at berth areas

Furthermore Wesports THORN0333130

44 45

MICCI News

MICCI meets with the Belgian Chambers of Commerce and Industry

General Committee luncheon with Dato Yasmin Mahmood CEO of MDeC

Kuala Lumpur

Business Advocate

]UIIU$13ampamp03amp$with the Judiciary --amp$3$3Iamp11amp$ZI13ampk0Iamp$Ian Birss Justice High Iamp403ampM$$Otildes1I$130ltamp0tea-talk session themed ldquoAdjudicating Issues in Intellectual Property Casesrdquo $^amp90microsup3acutemiddot3amp3ampacuteacutesup314-0amp0$111amp$court judges attended the evening which was moderated by the Hon Dr Badariah binti Sahamid Z4Iamp403amp--

The session included dynamic deliberations that incorporated law cases in England and Wales on patent trademark and copyright infringement calculation of damages judicial case management collective copyright management electronic evidence and unfair 13amp-33amp$k0Iamp$1amp

Adjudicating Issues In Intellectual Property Cases

shared his expertise on the role of intellectual property (IP) protection best practices in judicial case management and the role of inter-agency cooperation There was a general consensus that the lack of judges attuned to legal and commercial issues surrounding IP rights may lead to decisions that are unfavourable to the owner of the rights

The same evening a dinner was hosted by wU0OtildeIamp3the Majestic Hotel to 13ampk0Iamp$19133amp]lt1k0Iamp$was greeted by the Right Honourable President amp3Iamp403amp--Malaysia Tan Sri Dato k0]j41$k0ecircand a close group of eminent judges During the dinner

k0Iamp$10$exchanged experiences about the United [$amp4130lt1lt13THORN0$that it was constantly modifying and looking at ways to raise its level of performance including the quality of judgments delivered attracting talented candidates to serve on the bench and continuously training and educating their judges

Prior to being made i4$1Iamp4$1$microsup3sup3raquok0Iamp$$1career specialising in IP cases and was a Treasury Barrister handling cases on behalf of the government among his amp30amp0U$microsup3acutesup3was appointed a Specialist I01343Z411$3amp3g3$31Iamp4$3ltIamp403Throughout his career k0Iamp$110

share of controversial cases including the lawsuit 0amp43ltIk$]I3amp$ordfsharers Temple Island vs New English Teas a case where a photograph ampamp$amp$41130amp11$Westminster Bridge was amp4$14THORN13$3lt10to another photograph of the subject to constitute copyright infringement and not to mention the highly publicised Apple vs Samsung case that he ruled in favour of Samsung which was 4-lt3Iamp403 of Appeal

k0Iamp$-011his overwhelm on the hospitality received on his visit to Malaysia and congratulated the Malaysian Judiciary for 30amp$ordfamp$ecircamp03$judicial trainings

Kuala Lumpur

46 47

MICCI News

Sabah

MICCI Meets His Excellency Vladimir Lopato-Zagorsky Ambassador of the Embassy Mfrac34iPGfrac34GekAXQBfrac34Mfrac34GX9gkhfrac34ifrac34Indonesia and Malaysia

Budget Forum by Ernst amp Young

Sabah

speech adding that the year has seen many challenges and opportunities that have impacted the economy Businesses are still adjusting to the implementation of minimum wage while the introduction of GST $-0microsup3acute 13$11businesses training their people and setting up their accounting systems to accommodate for this new taxation system Under all these challenging conditions the State has seen a fair degree of new investments mainly due to the abundance of natural resources coupled with stable political and

economic situation ldquoWe foresee greater investments in downstream activities in such sectors as agriculture aquaculture tourism and oil and gas We are sure that the State Samp90$$31$913amp0friendly and hand-holding policies are helping in the implementation of these investmentsrdquo Datuk Arulpragasam commended 3Samp90$$3amp$31ecircamp03to develop the infrastructure in the State particularly amp$13amp-3$middotacute$amp0and connecting roads throughout the State while 4030amp133$j]paraacuteamp$amp03ampltamp90

projects due to commence 33$ampmicrosup3acutemiddotHe further highlighted on a few areas concerning businesses in the State namely the liberalisation amp3Iamp3gamp13ltbetween Peninsular and Sabah deferment of the revision of the minimum

wage and for the State to look into tapping more reliable source of power such as natural gas The luncheon provided an excellent stage for business people to convene network and exchange ideas on the developments in the State

Business Advocate

]UIIUg0130331acutesup3micro$$$9010ltluncheon in September microsup3acutemiddot33U-$Hotel Ipoh A total of 200 members and guests 33$3Ugrave30$ampamp$which was made even more memorable with the presence of distinguished keynote speaker former Minister of International Trade amp Industry Tan Sri j

The Guest of Honour State Exco YB Dato Dr Mah Hang Soon represented $903IMinisters speech in which 13333amp03acute13ampmicrosup3acutemiddot3k33managed to bring in a total ampj]raquomiddotsup3amp$amp03amp$913$311-1313ltin the manufacturing sector Additionally as part of its long term plans the State will be constructing the Southern Perak Development Region which would be modeled along the Iskandar Malaysia Development Region With the proposed 13amp$1304133amp$amp3paraacutesup1s13Iamp13M-011ltfrom Banting to Taiping there would be further economic growth in the aforementioned Southern

MICCI Perak Annual Luncheon

Perak Development Region Moreover the State had recently formed the Menteri Besar Incorporated whose primary responsibility was to spearhead Peraks progress under the Perak Amanjaya Transformation Plan With these initiatives in place Perakians would be able to enjoy better infrastructure and amenities

]UIIUg00$13I0$K3ampkHampamp$in his address emphasised the urgent need to make 9m$1331in industrial estates and business precincts of Ipoh Manjung and TaipingHe further reiterated the importance of having more 310ampU-amp3amp$3amp

international destinations to increase trade and tourism

Before long Tan Sri j3ampamp313captivating her audience with her invigorating 1-13kTHORN033in order for businesses to prosper there was a need to institute pro-business policies citing the Ali Baba IPO an e-commerce company as an example to follow suit With Malaysia moving towards 01$r1amp$microsup3microsup33was imperative that global benchmarks and standards are set Furthermore Tan Sri commented that the present generation Y amp Z workforce dictates higher expectations given their

keen interest and routine to technological resources She added that competitiveness was pivotal for businesses and the country as both internal factors such as entrepreneurship capabilities business strategies people management and keeping abreast with the market and external factors such as the need for the public sector to periodically review its existing rules and procedures for relevancy and obsoleteness are contributing factors at work

Iamp$134$l$k040amp0the revival of the Malaysia Incorporated concept and philosophy to serve as the modus operandi to keep up the pace with liberalisation

Perak

]UIIUk033amp3ampmiddotmicrosup301and guests to its annual 4$13amp$$4413microsup3acutemiddot3the The Magellan Sutera [amp3[$4klevent was attended by the Honorable Datuk Raymond l$K-43ltI]$130of Sabah representing the I]$130ampkuH

MICCI Sabah Annual Luncheon

Datuk Ir Edward Yong ]ltamp0amp[amp3[$4I3lt$uHK34]1Manjun Minister of lamp401I4340$Environment Sabah ]UIIUk0$13I0$H0S$Datuk Arulpragasam welcomed all present in his

48 49

MICCI News

Sunset Cruise By Simpson Marine Sdn Bhd

Members and guests of ]UIIUg$$0amp13by Simpson Marine Sdn Bhd to a sunset cruise from Straits Quay Marina to the 013g$$H0amp$amp0

their luxury yacht the Four Ramp01$^amp90microsup3acutemiddot

As the tide was low that day the Four Flowers had to anchor out at sea near

the Straits Quay Marina Guests were transported to the yacht on Eastern Otilde`0$313033lt]03$0they were then welcomed with cocktails and light refreshments before cruising by the scenic shores of the islandThroughout the exhilarating journey that lasted close to two hours Simon Theseira Senior Broker for Simpson Marine Malaysia and

his team entertained the guests with a tour of the yacht while elaborating on the services provided by Simpson Marine

M131$acutefrac14raquomiddot$Tamp$[amp$$1303$3130th anniversary this year Simpson Marine provides a wide range of yacht services throughout Asia and is the exclusive dealer amp0$ltamp3amp01leading yacht brands in 30amp$3ampTHORN131$Tamp$[amp$I$l$Thailand Indonesia Singapore and Malaysia

Convergence ndash Penangrsquos Future

]UIIUg$$31annual luncheon dialogue 33I]$130ampg$$uHS4$M$$k-30microsup3acutemiddotlIamp$90$13g$$1R43403luncheon was attended by 13amp13ampacutemicrosup301$guests at the Trader Hotel

U$10113IMinister brought to light on how convergence has and will continue to propel Penang to greater

heights The convergence of manufacturing and services sectors talent and infrastructure were among some of the main areas raised

Today many internationally acclaimed manufacturers have located and set-up their services or RampD hubs in Penang to complement their manufacturing arm This insulates the local economy from cyclical impacts and provides

Penang

Penang

3k33113amp$amplt3additional resilience

g$$19013ltamp134340and heritage augmented lt31m^MkI`samp0Heritage status provides an exceptional backdrop to the convergence of creative talents that has resulted in the rapid development of the services sector Shared Services and Outsourcing (SSO) Business Processing Outsourcing (BPO) and [$ampg0amp1311$[g`13amp-$19now set-up base in Penang providing employment opportunities to over 3000 local people Furthermore the State Government has invested in a RM33 billion Business Process Outsourcing and Information Technology Outsourcing (BPO-ITO) 4$Hlt$-13ampensure continuous growth in this sector that will lead to high-paying and knowledge intensive jobs for tens of thousands

Penang has been consistently rated one of the top ten most livable cities in Asia a testimony to the direct convergence ampamp3g$$11ampUgrave3and hard infrastructure which is continually being improved As businesses talents and industries converge to Penang due to its superior livability factors it will elevate the State to a regional business hub encompassing trade from the Indonesia-Malaysia-Thailand Growth Triangle (IMT-GT) region

l1304amp3I]$13011-131to build self-reliance amongst Penangites and to dissuade them from the dependency syndrome especially on resources and money politics The State Government is committed to providing the best environment for businesses to thrive

Business Advocate

Sabah

lraquo3kU$30$3amp$M-ampkUMmicrosup3acutemiddot10ampacutefrac14ordfmicroacutek-30microsup3acutemiddotat the Sutera Harbour Resort 330133$3amp3ampmicrocedilordmsup1raquovisitors As reported by the kUMmicrosup3acutemiddot`THORN1343amp0Ernst amp Young from 33amp3913amp01microparamicromiddotacutecomprised of Malaysian visitors while 2527 were foreign visitors

A total of 22 countries participated in the expo $ltk$-amp0[amp0Brunei Darussalam Indonesia Taiwan Thailand r3$kamp43013Philippines Australia S$M134amp0I$k30$gamp$Slovakia Germany Zambia m$3[$ampm$3States of America and Japan

SIE 2014 And SIBLT 2014The expo was jointly ampTHORN133lt3K-43ltI]$130ampk$Minister of Infrastructure YB Tan Sri Panglima Joseph g0$[3$$$3I]$130amp^amp030$Territory Australia The Right Honourable Adam Giles

The Sabah International Expo (SIE) is Sabahs premier business fair and a State Government sanctioned trade exposition It is held $$lt$[amp3[$4I3ltkl9$3capitalises on Sabah being the regional hub for the BIMP-EAGA region a grouping of sub-regional economic cooperative amp$13amp90$amp03$acutesup1amp$13

population of more than sup1acuteraquoamp$-amp-

In conjunction with the M-ampamp03$middotraquosup3delegates attended the Sabah International Business 4$13amp$lkUHlmicrosup3acutemiddotamp$acuteraquok-30microsup3acutemiddotl33403Right Honourable Adam S1I]$130of Northern Territory Australia who addressed the challenges facing the Northern Territory and

3Samp90$$31ecircamp03$enhancing Asian relations $30amp$$ul1TjDirector Alvin Goh who -01$3amp$ul114131311stories

SIE has seen 230000 visitors thus far since its inception in the year 2000 It has grown $3amp$9$33301331the close public-private partnership in the State as both parties work together to promote progress prosperity and development

]UIIUZampamp0$collaboration with Tenaga Nasional Berhad (TNB) and SAJ Holdings Sdn Bhd organised a half-day 0$3$3use of energy and water in the State

Held in September at the DoubleTree by Hilton Hotel Johor the

iQXQiQGhfrac34gQGwQZNfrac34sfrac34frac34aeligZDfrac34+aelig

Johor

0$133$ltparticipants and featured two speakers Tuan Haji [0$Ij1Senior Manager of Green Technology TNB and Mohd Zin Othman General Manager of Operations SAJ who respectively presented on sup1GZGq9AXGfrac34ZGgNsfrac34QZfrac34Malaysiardquo and ldquoWater is Precious Do We Have

Enoughrdquo

l013-01$33amp$touched on the various forms of energy used for supply in the State such as biogas biomass and solar with the exception of hydroelectricity The second presentation focused on the latest technologies used 3amp$1403k33130

01091014THORN13$3given the growing demand and expanding population 133paraacuteK130microsup3acuteparastood at 35 million people In addition an interesting fact that came to light 13middotmiddot303$3plants and 23000km of pipes transporting water throughout the State

16th Annual SME Exhibition Suntec City Singapore 2014

Johor

50 51

REGIONAL FOCUS East Coast

Business Advocate

East Coast

MICCI East Coast Meeting and New Members Induction

Labuan IBFC Masterclass]UIIUg$$in collaboration 34$UHRIIncorporated Sdn Bhd organised a half-day 1$0$`133amp0microsup3acutemiddotat the Eastern amp Oriental Hotel Penang Titled sup1qfrac34ifrac34hGfrac34wMhPgGfrac34Solutions to Structure Both Your Business amp Personal Wealthrdquo the seminar featured Zecirc0U1K0133amp01amp$Otildek-13g0amp1331amp4$UHRIU$13amp9$amp909amp4$UHRI1-0amp41331$

1amp43amp$11-1313ltamp$34$30amp0amp$1amp0ampTHORN1311-133exemptions and mid-shore jurisdictions to name a few

Haji Mohd Rasheed [$$]ampU01k$amp0Iamp4$1OtildeTWealth Management Otilde13ltg$$$ampOtilde11amp13313$presented on ldquoPrivate Wealth Management via Labuan IBFCrdquo which covered the intricacies and importance of private wealth management 41$34$l0413

Penang

H1$[44-404$UHRIU$13amp0-amp03Sdn Bhd is a leading 41$11$$$1313$30$1g1313that provides investors an ideal balance of 113$4303lt$certainty in a middle

shore jurisdictionAttended by close to 50 participants the seminar not only provided valuable insights on how to 0ampamp$141$1143also on how to manage personal wealth

Penang

Networking Evening hosted by Jyske Bank

52 53

Ng Lee Penn is the General Manager for Health Safety Environment Quality and Utilities Operations for BASF Petronas Chemical Sdn Bhd Lee Penn has 15 years of working experience in EHS quality management operational planning and strategic marketing Prior to joining aelig+frac34(aelig+frac34Chemicals she was iPGfrac34GNQZ9Xfrac34G9Dfrac34Mfrac34Distribution Safety and Emergency GheZhGfrac34QZfrac34aelig+brvbarhfrac34Competence Centre for Environment Health and Safety (EHS) amp Security in aelig+frac34aelighQ9frac34(9BQwQBiexclfrac34

Regional Focus

3 How has the importance of $90amp$$3

protection changed 3$3I131sector through the years

lI1311133amp0understands the challenges ndash and could even say recognised the uphill journey to be had with regards to environmental protection before most of the other industries even saw environmental protection as a challenge The chemicals industry has progressively incorporate environmental policies in production the safe and responsible distribution of chemicals and how business is conducted which supports the environmental sustainability agenda This commitment can be seen in the establishment ampj1-amp$1I0worldwide sustainable environment code

subscribed to by chemical companies

However we all see and recognise growing and constantly evolving needs from stakeholders Those that the chemicals industry companies have had to respond to very 413lt$134ordf13amp-$133amp

$90amp$$31yenregulations

- Shareholders expectations for good returns on a sustainable investment

ordfI413amp0-1333amp$1for better products and products that reduce carbon footprint

ordfI9kamp133lt-1333amp$1$4$civil responsibility amid global challenges

- Media expectations on fast and accurate reporting Done right this elicits trust

In conclusion the chemicals sector in general and BASF gMlj`^kI131

1-1313lt$long-term view with regards to environmental protection and satisfying dramatically rising energy demands We contribute to meeting 1amp133lt1$1amp0sustainably and thus help master some of the amp01lt13$1Ultimately this generates business sustainability opportunities for us as well

4 What are 3amp$ordf30 $31amp

$13$13ampordf0$lt$13amp$1093amp$$3391$amp1into the company -amp1amp-lt

We believe that principles regarding environmental protection needs to be deeply embedded to ensure sustainability of our company and valued

MICCI Chats With Ng Lee Pennfrac34gfrac34G9XiPfrac34aelig+frac34(aelig+

ndash internal audits are a big part of our daily working lives We conduct regular internal audits on process safety occupational health and safety and environmental protection This is to ensure that our systems and procedures adhere to the highest standards

Furthermore we ensure these high standards of environmental protection extend to and are complied with by the contractors and suppliers we work with In addition to economic criteria our core suppliers are selected on the basis of environmental protection labour and social standards We even recently awarded 1313amp$30133amp0yen10913provider awards The winners were chosen with environmental performance as one of the main criteria

While I oversee the environmental sustainability of BASF gMlj`^kI131operations it must be said that environmental sustainability is driven at every level and by every employee of the company

2 Why do you see $90amp$$3 protection as a

$13110lt943313amp-$11amp4embrace

Environmental protection IS indeed a necessary value for companies Being environmentally responsible makes good business sense as it ensures our continuing 1amp1313$13ampamp-03within the community

We are also coming up against the very real threat of increasing scarcity of natural resources There are already seven billion people living on our planet and this number keeps growing with a projected nine billion people by the year 2050 And all these people will of course want to improve their quality of life This will require more nutrition more energy more housing and more of many other things to satisfy their needs

This means that it is critical that we act $ampIamp-$113$amptheir part in protecting the environment to help address this challenge Development is sustainable when it ldquomeets the needs of the present without comprising the ability of future generations to meet their own needsrdquo For a company this $13amp$303balance between driving business and protecting the environment

1 1S$0 Manager for T3

Safety Environment i43lt$m331Operations you oversee the $90amp$$31413$3ltampHkRgMlj`^kI131operation What are 1amp$90amp$$3initiatives in which ltamp49-ltamp00amp

The company sets high standards in the area of environmental 01-amp$13lt0133$the commitment of both shareholders in creating value and striving for performance that does not merely comply with 043amp$143ecirc1339lt$THORN13$3lt$1and reduces our possible environmental impact This commitment can 1$$313amp-$lt1active participation in j1-amp$1I0worldwide sustainable environment code subscribed to by chemical companies

We have a responsibility to take care of our planet and preserve its beauty resources and strength for future generations It is a

great privilege to be part of the team here at BASF gMlj`^kI1313amprealise these goals

Systems and structures 0amp0$13amp0133how serious the company is about environmental protection and ultimately sustainable development This message is deeply ingrained into the company whereby I-amp$$k413$Developmentrdquo is embedded as one of the 13amp-$lt1k30313Pillars

We carry out various initiatives and campaigns with both our employees and the local community that encourage employees contractors and business partners on a regular basis to reinforce the sustainable development message This include collaborations with the other chemical companies based in the surrounding area for the annual Balok River Adoption Programme (BRAP) and with the Malaysian Nature Society of Pahang for regular environmental activities This year we cleaned and improved the turtle hatchery area at Teluk Mak Nik Terengganu and released turtle hatchlings back to the sea

U31$3413amp43turtles beach cleanings and tree plantings though

Business Advocate

54 55

Regional FocusBusiness Advocate

business partners We engage a long-term view on this and believe 33I130lt1$$0amp0ecirc1339environmental protection By instilling the principles values and goals right into the 13amp-$lt1-amp1amp-ltampI130ltK091Sustainabilityrdquo we ensure that this common vision and goal is considered in all we do

In the long-term this is seen in how sustainability drives upcoming investments and it ensures energy THORN13$3313$ampamp1$environment friendly 1$13amp$$ltimpact in operations is incorporated right from the beginning

5 How has the Verbund concept shaped

3$90amp$$3-amp1amp-ltampHkRgMlj`^kI131

lr04$13amp$13-31a BASF-centric one and it means ldquointegratedrdquo or ldquoconnectedrdquo In BASF everything is connected HkR1sup1r04$sites these sites create amp$amp3amp13THORN13$3production systems by means of smart interlinking The by-product of one plant is used as the starting material for another So there is almost no waste l1133r04$concept is about

BASF PETRONAS I131amp-331-0$13-$3[4$3$13$3r04$

principle is a major part of 313amp-$lt11413$development story We connect our production our technologies our customers our business partners and also our employees in order to make the most of our resources develop innovative solutions and create value from what might otherwise have been wasted

We do not just produce chemicals - we create chemistry for a sustainable future This philosophy is deeply 0ampamp3$313amp-$lt1belief For us this is an ongoing journey and we need all employees to live up to this and make contributions towards sustainable development

6 l4ltintegrated site in Gebeng

Kuantan is one of 33amp$1amp3013r04$13$31g1313region (outside of China) How do you 31-1333$90amp$$3amp43ampampamp1313company operations in the East Coast region amp]lt1

Having the site here encourages more investments and attracts other investors in setting up here in Gebeng While these investments propel Gebeng as one amp]lt111313production powerhouses this also brings challenges in minimising environmental impact Strong cooperation

and support from the Department of Environment and their ampTHORN13011$$ecirc0$3010amp$14$THORN13$31$minimising waste and emissions to proper facilities layout

On a more social side cooperation with NGOs has to be further strengthened and open communications with the local community is needed

7 s3amp standards have been adopted

lt]lt1$13amp-$13amp043$90amp$$3protection practices

Malaysian companies are governed by the standards outlined by the Malaysian Department of Environment There are many standards which are based on approved international European and USA standards such as international convention in all areas of concerning environmental protection from waste water discharge standards air emission standards to Waste handling and disposal European yenmk13$010

applied for Risk Based Approach in evaluating environmental impact while US EPA standards are the guidelines for soil and ground water contamination analysis

Malaysia also has strict 041amp$ordf$-$$$$

amp$$amp0$41301and their development

- Environmental impact studies

- Environment Management programs

- Response to environmental emergencies

The establishment of international chemical companies in the area also means that the highest global corporate standards are applied by the operators At BASF gMlj`^kI131we strongly adhere to strict corporate BASF environmental protection standards that place heavy emphasis in controlling emissions at the source data traceability of waste that is generated and review on a continuous basis on reduction and amp-33amp$-amp3$3We also publish an annual r04$130-amp0313details our environmental commitment and performance

5756

Lifestyle

Words And Images By Sanjitpaal Singh

ordf31-13ampwords and its one that portray the colossal magnitude for every living being on this planet On every step through the forest life is apparent regardless of time and age proving to be an admirable trait of complex creatures and plant-life alike

This wondrous ecosystem generates and regenerates naturally in an endless cycle to produce provide for its inhabitants and to endlessly survive Each from the ever so minute to enormous trees standing tall amongst its peers - life here sustains from only natural elements of earth water and the sun

From rolling mistsbeneath the hills at dawn to starry night skies this is a yearning through every hearts desire for the serenity of life away from the city Through photography we immortalise these emotions for all to view and take pleasure in These images most frequently end up as a feature in our homes from the wondrous plateau that gleams inspiration

What would a -amp3amp0-0$ordfI03$1yen

lenses- Storage media

(compatible to camera)- Tripod for stabilityordfIamp31kamp1amp$

garments hat

- Water amp Trail mix Photography has grown from a tool for visual reference art form a leisure activity a social medium for visual expressions becoming todays most trended lifestyle

In the next issue we will provide examples with techniques to photograph various aspects that can be found in nature together with some safety notes while in the wild

Sanjitpaal Singh is a multi international award winning photographer actively involved in various nature and wildlife and photography related activities Sponsored by various international top named photography brands he actively explores forests to MkXwQXfrac34PQhfrac349heQg9iQZfrac34ifrac34hPqfrac34the beauty of the Malaysian natural heritage to the world

Business Advocate

6160

Business Advocate

Living GreenBuilding for a growing population and preserving the environment is a dichotomy perhaps as old as the dawn of industry Accommodating the 6 billion people on this planet is a 90lt13amp13ltecirc0for mother earth

In recent times the property industry has been demonstrating realisation of 3113amp13ordfecirc133and concepts like sustainable development and green building are 13amp$ampecirc31of the concrete jungles around the world

Relatively few buildings in the Klang Valley provide a good benchmark for sustainable living My personal favorite in the KLCC area is The Troika It combines design and technology to create an aesthetically pleasing structure that interacts organically with its surroundings and 1$0ltTHORN13$3The beton brut architecture boldly reveals concrete in its raw splendor As a result hardly any paint is used on the building

All the windows use low-emissivity glass which increases

Ikhram is an award-winning

investment property advisor

and property analyst with a

focus on residential properties

in the KLCC area and niche

property products in Australia

Gfrac34qgQiGhfrac34egXQwQB9XXsfrac349Akifrac34iPGfrac34local property market at his

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By Nikki Huet

For more infromation contact

nikkihuetgmailcom

thermal insulation The use of inverter air-conditioning systems in all the apartments further enhances 3$0ltTHORN13$13ltof the building

My personal favorite is the green lung that is the heart of The Troika It is a large courtyard

with impeccably pruned foliage almost like something Giorgio Armani would have done were he a landscaper This very green garden is central to the entire complex It is literally a breath of fresh air

Who says being green cannot be stylish

QZQZNfrac34aeligifrac3449h9AQfrac34QhigWasabi Bistro at the Mandarin Oriental Hotel [44-40ampecirc01exquisite authentic Japanese cuisine in an elegant private setting An open dining area the sushi bar and private booths ampecirc0$0113amp13of seating Meetings and gatherings can be hosted in the private dining area available On the weekends Wasabi Bistro is also popular with families There are plenty of choices for everyone on the menu

About a quarter of Japanese popular recipes use seaweed to boost 9amp40U31013$

iodine - vital for a healthy thyroid - copper calcium iron and magnesium The Seaweed Salad at Wasabi Bistro is a mix of fresh seaweeds that beautifully complement each other ndash it is a must try Order the Agedashi Tofu or the Tofu and Seaweed Salad to start your mealRice a staple in the Asian

diet is a good source of protein whereas the omega-3 fatty acids in 10$3amp03protection and improved blood circulation Donrsquot 43ltltamp4$yourself thoroughly enjoying the delightful Rainbow Roll or the rich and divine Kumirsquos No 1 The wasabi freshly

made and served with sushi cleanses the palate Wasabi in general is said to have compounds in it that can help prevent tooth decay Wasabi has also been found to aid cancer prevention and prevent blood clots if consumed regularly As with everything good moderation is key

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Q12015 B

usiness amp Environm

ent

T

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dvocate for the B

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unity

10 11

Features

PGfrac34P9ZNQZNfrac34GX9iQZhPQefrac34GiqGGZfrac34Business And The Environment

There has always been a complex relationship between business and the environment with land or other impacts seen as a risk and likely cost for operations Conversely many businesses rely on products from nature and others support BZhGgp9iQZfrac34iPgkNPfrac34+frac34egNg9Yhiexcl

by Martin Hollands Senior AdvisorBirdlife International

However a number of recent global policy initiatives such as the UNs Millennium Ecosystem Assessment and The Economics of Ecosystems and Biodiversity both of which included high level business participation have highlighted fundamental issues about the relationship which will 0401$13$343inescapable change There is a growing realisation that nature and wildlife arent just nice to have as well as their own undeniable intrinsic value they not only provide many of the goods society needs

but also provide a whole 0Ugrave3amp10913114131water soil and climate regulation that underpin the whole of life The value of these services is calculated in the trillions of dollars per year

Unfortunately this growing understanding has come at the same time as research shows that the majority of the worlds Ecosystems have been converted or degraded to the extent that they can no longer provide the services we need At current levels of consumption we $acute g$3M031to meet our needs - as populations increase

and countries develop with increasing consumer aspirations we 1ampamp$$middotplanet Earths As we are unlikely to $$amp30para3$regulations policies and incentives will be required to change the way we live and do business that allows us to meet societal needs within the limits of what is possible

Before exploring the changes that will be needed it is worthwhile thinking how this situation could have arisen

For most of human existence and as societies and economies developed there were relatively few people but large amounts of healthy natural systems Therefore there was no perceived economic cost to the loss or degradation of natural systems and as these systems provided the ecosystem services without active management these came at no cost Therefore both environmental degradation and environments services were treated as external However we are now $3amp3ltecirc0$3situation there are now so many people compared

Martin Hollands Senior Advisor working with corporates Birdlife International (martinhollandsbirdlifeorg) Martin has been working at the interface between business and the environment for 30 years

12 13

The all-new 8th Edition of The Guide to Malaysia is the most comprehensive source of information about Malaysia available anywhere It provides detailed up-to-date chapters on government culture history business the economy lifestyle shopping tourism and leisure and many more core subjects It also provides full listings of government departments business associations and other essential contacts for people interested in investing and doing business in Malaysia

Why is The Guide to Malaysia the PERFECT corporate giftQuality ndash the Guide is thoroughly researched and written by leading experts from various sectors It is printed on quality paper stitch-bound for durability and has an attractive and elegant cover design

Topicality ndash the Guide is fully revised up-to-date and will be supported throughout its publication run by regular downloadable updates from our forthcoming website

Content ndash the Guide ensures your overseas business contacts are fully briefed about Malaysia and allows them to grasp the huge potential of our country

Value ndash the Guide is incredibly affordable Available in hard or soft cover for RM 75 or less it is the ONLY corporate gift of substance and lasting value available in its price class

Why Should Your Company Buy the GuideBecause it keeps working for you Unlike other corporate gifts that are used once or only occasionally the Guide is a handy companion that recipients refer to regularly and frequently

Because it strengthens your companyrsquos image through association with such an economically dynamic and welcoming nation

For more information contact

Malaysian International Chamber of Commerce and Industry (MICCI)

Block C C-8-8 Plaza Montrsquo KiaraNo 2 Jalan Kiara Montrsquo Kiara

50480 Kuala LumpurContact Jude Liew

T 03-6201 7708 F 03-6201 7705

E judemiccicom

Because it saves you time ndash with the Guide there is no longer any need to give your visitors a full-blown country briefing ndash you use your valuable contact time to focus on your own agenda

Because it assists you to fulfil your corporate responsibility to promote the country its people and its economy

How Should You Use The GuideTake it with you when you are travelling overseas to meet business contacts and attend trade fairs and pass it to foreign visitors you meet in Malaysia You can also mail it to suitable contacts before you visit them overseas or before they travel here to visit you

If you are a small business with just a few potential contacts write a nice personal message on the flysheet

If you are a larger company or organization consider a customized edition with your own corporate cover and up to 16 pages of editorial and advertorial about you your people your products and your capabilities Customized editions are highly affordable and available in print runs from as few as 50 copies

The ULTIMATEinformation resource and the

PERFECT corporate gift

to the remaining natural systems that any further conversion or degradation comes at an economic though $amp0lt$amp3$$13cost and the systems 330Ugrave3$4$1for active management Fundamental changes are therefore required that ensure that residual impacts are no longer seen as an acceptable trade for economic development and that previously free ecosystem services are paid for and that both of these costs are internalised This is not bringing in green taxes but removing detrimental subsidies

A number of similar solutions are being tested or advocated by leadership companies or associations and by I9kamp133lt$3$frequently adopted by government An example amp3113^amp^3amp11adopted by RioTinto promoted through the multi stakeholder Business and Biodiversity

`ecirc131g0amp0$134$URI$M43amp0H$safeguards with nearly acutesup3sup3-amp131amp0043amp$1amp$ampecirc131$ampamp-3by governments

Piloting of Payments for Ecosystem Services (PES) has also been promoted both by companies 14131^uamp0I3ltWater and Nestle Water and by governments development agencies and NGOs as there is a shared need to ensure future supplies through management costs being paid by consumers

Many NGOs have long advocated such changes with companies and with governments but are increasingly using pressure from consumer facing companies and associations at the end of the supply chain eg in securing commitments on halting forest conversion in the Paper and Pulp and Oil Palm supply With a recent report showing we have lost half of the worlds wildlife in just middotsup3lt0131-01140will only increase

Business Advocate

Although voluntary initiatives may help test approaches and in the case of companies such as Puma to understand the scale of their environmental externalities (subsidies) and therefore potential exposure when these are removed regulations are likely to be the only way that such changes can be fully enacted

Many of the initiatives to design and test approaches have been through multistage amp00amp4-1Iamp-$1$30ampamp33environmental expertise

and understanding the thinking behind the policy drivers and NGOs from understanding business perspectives and together developing workable solutions Birdlife International including its national partner the Malaysian Nature Society is already involved in a number of such partnerships with companies such as jampl$3ampIM]Mt$T0I$3$is interested in exploring further partnerships with companies that want to be part of thinking and not just reactive to the outcomes

14 15

Business Advocate

This planned satellite township is twenty kilometers from the capital city of Port Moresby along the north-west economic corridor spearheaded by the 013$3lt13amp-3mkKacutefrac14amp$Mtt`^]`HUg^S^Sg0amp13333013-amp03amp4$3401$]ltmicrosup3acutemiddot

Papua New Guineans identify themselves with the land and the environment is part of it l1acutecedilcedil133013amp$1-in a peri-urban setting retains the social fabric of a Papua New Guinea society at ease with the natural environment The modern township amp411ampacutesup3sup3sup3sup3

EDAI Town is an integrated mixed development on alienated State land a limited commodity in Papua New Guinea where 97 of the land mass is held under customary land ownership This is a private sector driven township development by a Malaysian company in joint venture with a local landowner community

GheGBiQZNfrac34PGfrac34ZpQgZYGZifrac34Zfrac34 An Urban Development Plan

by Kim Yong Managing Director of CY Group Sdn Bhd

Papua New Guineans in a safe environment and encourage development of business activities and local employment for sustainable economic environment

The comprehensive Master Plan incorporates middotS13amp$13-3S3Guarded Green and Global) The gated and guarded community with Internet connectivity adopts a green concept that drives architectural and engineering design on sound planning principles and a design code ensuring visually cohesive and pleasant architecture The green concept translates to water re-use for landscaping and

a solar farm to provide renewable energy as an alternative source This 3MW solar farm is a pilot project as a prelude to large-scale solar farms to lower energy costs with sustainable renewable energy mitigating global warming

Good urban planning balances development with protecting the environment Roads and associated infrastructure creating an economically feasible and environmentally friendly system Design incorporates natural site features reducing earthworks

Yong Kwee Moi (Kym Yong)regaeligfrac34aeligmacrfrac349Z9NQZNfrac34Director of CY Group Sdn Bhd has 36 yearsrsquo experience QZfrac34wQZ9ZBGfrac34QZMgY9iQZfrac34technology construction and project management The group is presently driving the EDAI Town development in Papua New Guinea

wwwedaitowncom

and retaining visual complexity in an urban landscape Swales provide natural sustainable drainage and storm water management Residential areas are provided with reticulated infrastructure utilising technology that reduce impacts on the environment and cost to the residents

Open space is an integral feature combining varying functions for drainage corridors $$14ecirc011-amp03$1113$13protection or gardening Ilt13$-130$pathways provide linkages to key facilities Adoption of principles of crime prevention through environmental 1$IglMK-0amp91a safe and comfortable environment free from excessive noise with use of passive surveillance and good public lighting Use of regular shuttle services as public 30$1-amp03$130THORN13$301$3area correspondingly reducing air pollution

17

Dutch Lady Milk Industries Berhad Incorporated in 1963 Dutch Lady Milk Industries Berhad (Dutch Lady Malaysia) is the leading dairy company in Malaysia owned by one of the largest dairy cooperative BYe9ZQGhfrac34QZfrac34iPGfrac34qgXDfrac34s9Xfrac34FrieslandCampina NV a Dutch multinational dairy company More information can be found on wwwdutchladycommy

Towards A More Sustainable Dairy Industry

By 2050 the worldrsquos population is expected to have grown up to 10 billion people Feeding this growing population will be an enormous challenge and has implications for our future generation not forgetting the environment and animals

K4313lt]lt1as a part of Royal R01$I-$Dutch multinational owned by nearly 20000 member dairy farmers is committed to ensuring not only long-term continuity for our members but also our environment Our ambition is to grow our business to feed the growing demand for healthy nutrition while reducing our environmental footprint

As such environmental sustainability is an integral part of our route2020 growth strategy aimed at

promoting growth and value creation

One of our challenges is to make our dairy chain more sustainable and to evolve towards a more circular economy To do so we aim to achieve climate-neutral growth throughout the entire chain from cow to consumer and to reduce waste and encourage recycling To this a series of goals have been formulated which include sourcing of sustainable (agricultural) raw materials and reduce the consumption of energy water and waste

(water) at our production facilities by achieving at least 2 per year improvement of water and 1330THORN13$13lt

In line with this Dutch lt]lt11out plans to ensure we achieve these goals

This begins with the sourcing of raw material Milk is the basis of our products but it is not the only raw material used We also use raw materials such as cocoa and sugar for end products and paper and cardboard for packaging

Our parent company R01$I-$has been a member of the Round Table on Sustainable Palm Oil jkg`U$microsup3acuteacute13to switch to sustainable palm oil purchasing acutesup3sup3Ograve1413$-ampIampZ4ltmicrosup3acutecedil31ecircamp03$$13ltupgrading the supply to kSacutek03S0

l1ecircamp031been put in place for cocoa another major ingredient used We use only sustainable cocoa that meets the UTZ2 I0313030

Aside from sourcing sustainable (agricultural) raw materials we have also demonstrated our commitment to responsible forestry by using the Forest k301-Iamp4$13RkIordf1303301as the primary packaging used for amp40K4313ltmTllRkI1$international not-for--0amp343ordf13amp0organisation aimed at promoting responsible management of the amp01amp0131

U$]lt1K4313lt]lt113013manufacturer to use RkIordf1303-13$1$13ordfmicrosup3acuteparal111lt$330amp43RkIampampon the pakaging of the -0amp41331Mecircamp03amp1not stop merely at primary packaging but it continues to secondary packaging as the amp03lt41$K]Uis from sustainable 1amp4013j13lt13gIj

One of our goals is to reduce energy water

Features

by Dutch Lady Milk Industries Berhad

18 19

Features

86((1(5lt())amp(17$33$1amp(6 86((1(5lt70(lt())amp(17lt

Always turn off air conditioners as you leave a room Be mindful and turn off lights and electronic devices yoursquore not using Try ldquoload shiftingrdquo by using energy when-ever possible during off peak times Most electronics use considerable amount of electricity over time even in standby mode unplug devices totally Do full loads of clothes and dishes when using kitchen appliances Same applies to boiling and heating water

Older electrical products are less energy efficient Consider buying energy efficient appliances Most electronic goods have an energy effi-ciency rating label with a 5 Star efficiency rating Energy efficient light bulbs like CFL con-sume up to 75 less energy amp last 8-12 times longer than incandescent bulbs Using energy efficient appliances goes along way towards saving energy and low-ering overall electricity bills

Business Advocate

usage and waste water by 20 per kilo by microsup3microsup313amp-03ampmicrosup3acutesup330amp4$THORN13$13ltgain of 2 per year

3K4313lt]lt1we achieved an overall energy savings of paraOgrave$microsup3acutemiddot30amp4various initiatives such as replacing low THORN13$13ltamp3amp013THORN13$13ltamp$1which contributed to a 2 savings in energy On our premise we had also changed 4amp0113$33341to T5 light tubes resulting in 30 to 50 reduction in energy consumption with three times longer life span for the light tubes

Part of our initiatives also includes optimisation of resources and adopting alternative resources

Recently we upgraded a chiller with plate heat exchangers that optimises the usage of chilled water capacity This resulted in another 2 reduction in power consumption

secircamp031to improve our manufacturing processes and continuously work towards the reduction of electricity usage throughout the company We use natural gas in our manufacturing operations where the consumption and trend of usage is continuously monitored

As for reducing water consumption we have 3$13amp$113amp41ecircamp031to minimise water usage resulting in a 2 in water savings in

microsup3acutemiddot`40M$$0$department also regularly conducts audit to identify areas of leakages in the plant taking steps to repair or replace the faulty pipes to avoid further wastages

We have a systematic procedure for the disposal of market-returned products used packaging materials and scheduled waste We 931ecircamp031contribute to a cleaner and greener environment

This merely marks the $$$ampamp40ecircamp0313ampcreate a more sustainable future In reaching our 2020 goal we will continue to optimise our production capabilities with plans to stop less THORN13$3-0amp4133amp$$1$microsup3acutecedilg$101ampunderway to optimise fuel and steam consumption

AppendixszligSG ndash SEGREGATED s03I03-oil is kept apart throughout the supply chain

sup2 UTZ - Founded in Amsterdam UTZ stands for sustainable farming of 13ampecirc13amp13amp$3U31a programme and a label for sustainable farming Through the UTZ programme farmers grow better crops generate more income and create better opportunities while safeguarding the environment and securing 3031$34001amp40131

20 21

Features

1 Know your Businessrsquos Impact on the Immediate Community and Surrounding

This could be anything from identifying how many locals your company employs to say observing the kind of services you require 331-0amp9lt3local communities s090ltamp40ampTHORN13is or whatever the nature of your business is remember that every single paper or Styrofoam food container that your employee throws out amp3ampTHORN1310ltone sign of your company impacting your environment and community U31-amp03$33ampacknowledge and identify the areas in which your business impacts the external surrounding because this helps you observe and make better decisions in the future on which areas you or your company would like to tackle to start embarking on reducing ltamp4013amp-$lt1amp041$111-133This is what I like to call being aware and accountable of your 41$111-133

micro]$ecircamp03to Quantify or Measure Your Businessrsquos Impact(s)

Once you have done amp93$3step which can be

quite challenging is measuring your impact One easy way do get yourself getting the hang of this is by simply monitoring 1ltltamp4013amp-$lt1electricity bill water bill utilities bill or even your collective bills on mileage or transportation for yourself and your employees This is the key step to take ndash to be aware or conscious of your daily usage of energy water and fossil fuels Once you have these data and 114$ltamp40$amp3shocked by your usage 31ampamp13033ampobserving how you can keep your impacts on the environment minimal by also looking at the economic savings of certain socially responsible ways of better governance in your company This is 1ampampUgrave3$-013401amp03ampdeveloping strategic and ecirc1339-amp13133address sustainability in ltamp40ampTHORN13

3 Getting Your M-amplt1amp$Board

One of the key challenges for most young companies is to create a vision where accountability is of utmost importance This vision of course normally comes from a civic conscious founder or founders Getting your employees to understand sustainability and accountability can

be challenging but the $31140-113challenges

For one you are not just 30$$ltamp4013ecirc3ampbe more in-tune with sustainability you are also setting certain employee characteristics right by educating them on their impact on businesses Trust me if your employees are taught and trained well to understand accountability and sustainability you have 13amp$30431$13$3ltto helping the work force grow in a sustainable manner This is truly a nation building exercise

4 Reaching out to NGOs

U31$amp31lt3amp34-the challenges of being sustainable alone so never think that you have to do this yourself Reach out to NGOs that are aplenty and many of these NGOs are trained and well-verse in working synergistically with corporate organisations or small businesses towards community-based or environment-based approaches to addressing sustainability One easy way is to reach amp43313amp4$30lt1biggest coalition of environmental and social NGOs like MENGO (Malaysian Environmental NGOs) at wwwmengoorg

In a nut shell and back to the question of whether Ikj1413lanswer is NO if a corporate entity is able to grasp the 30413amp$13-3ampIkj$make a social economic or environmental change 330Ikjecircamp031lt$30$$-amp139social and environmental values among their employees There is so much to read and be aware of out there and socially responsible companies are on the rise The test now is ndash what are you going to start working on to be more socially responsible today rather than 3ampamp00ampUgrave300$311amp030313

69hYQZfrac349hsQDfrac34P9QgeGghZfrac34of MENGO (Malaysian Environmental NGOs) since 2012 MENGO is an independent platformnetwork of Malaysian NGOs that is committed towards enhancing the environmental sustainability agenda at local national and international levels MENGO aspires towards an ecologically-sound transparent participatory and socially just society through sustainable development policies and practices related to natural resources management and biodiversity conservation More information about

MENGO can be found at wwwmengoorg

Business Advocate

Is Sustainability In Businesses A Myth Just A Fad Or Something Corporates Can Actually Achieve

Over the last decade there has been a massive boom in the number of corporates iP9ifrac34P9pGfrac34VkYeGDfrac34Zfrac34iPGfrac34+frac34A9ZDq9NZiexclfrac344Gfrac349gGfrac34PG9gQZNfrac349frac34Xifrac349Akifrac34Bgeg9iGhfrac34adopting social responsibility programs and many more corporates also acknowledge or are more aware about their businessrsquos impacts on the environment Of course many of such corporate companies donrsquot fall short on their media exposures about iPGQgfrac34+frac34GwMgihfrac34Akifrac34DGhfrac34hkhi9QZ9AQXQisfrac34gG9XXsfrac349XXfrac34AQXfrac34DqZfrac34ifrac34iP9ifrac34sup2frac34YGDQ9frac34YQXG9NGpound

The bigger companies are of course on the hunt to embark on impactful amp01$13$3Ikjprograms and the motivation is typically driven by their shareholders whom are more conscious today about the impacts of their investments on the environment then say a decade ago Driven by pressures of their shareholders public listed or multinational companies are also driving and changing the landscape in which traditional companies operate In short more companies today are moving towards being more accountable on the impacts of their businesses Just how far are the companies in Malaysia today really -013313$1413$3lt

s0$3lt1$more accountability these days where more companies are aware of their carbon emission and some even meticulously measure their carbon-related impacts and 9$$13343amp$$mitigation mechanisms or strategies to ensure that their businesses are not just operating in a responsible manner but that these companies are also branding themselves as a company that cares for the people and its planet

The nation has just launched a program 133]ltI0amp$program which is actually a platform for companies to voluntarily declare or disclose their carbon footprint and share with the government their mitigation or adaptation strategies on carbon 11amp$04133amp$U31brilliant program except 3331$amp3$3amp0ltprogram and companies participate voluntarily k13amp$lt31330133$

companies that are already leaps and bounds ahead in their practice and $13343amp$3amp$ampsustainability However what about the smaller companies such as social enterprises and small-medium enterprises k]M1Kamp11413$3ltmean anything to these $331Kamp1amp13enterprises and SMEs see any advantage to be more 1amp13lt01-amp$1Kamp1being socially responsible provide any better credentials or credibility to 113amp-$1

Here lies the challenge in the country

With the increasing growth of SMEs and social enterprises today the future of sustainability in Malaysia lies in the hands of these entities Malaysia is now a hub for a lot of social enterprises and small-medium industries and with a whopping frac14sup3sup3sup3sup3sup3amp1413$331that currently exist in the 03amp$13$3-43ask ndash are these companies

able to grasp the basic practical approaches 3amp1413$3ltM9$a better question to ask ndash who is taking this lead in the country to ensure that SMEs and smaller companies are progressive by adopting the concept of sustainable approaches 3amp04$$$41$11

As an environmentalist in the country and one that is also very vocal about the current landscape of sustainability in Malaysia I felt that -0-131133ampshare some of my personal thoughts on how If Malaysia is going to adopt and embrace sustainability and be in the forefront of championing sustainable development then the simple points below would be some thoughts to ponder for many 1313439ampTHORN1301or executive directors of social enterprises or SMEs to consider

by Yasmin Rasyid Chairperson of MENGO (Malaysian Environmental NGOs)

22 23

^ŽůŝĚͲƐƚĂƚĞ gt ůŝŐŚƚ ĞŵŝƫŶŐ ĚŝŽĚĞͿ ůŝŐŚƟŶŐŝƐ ƚŚĞ ĮƌƐƚ ŐĞŶƵŝŶĞůLJ ŶĞǁ ůŝŐŚƟŶŐ ƚĞĐŚŶŽůŽŐLJ ŝŶŵŽƌĞ ƚŚĂŶ Ă ĐĞŶƚƵƌLJ ^ŝŶĐĞ ŝƚƐ ĞĂƌůLJ ďĞŐŝŶŶŝŶŐƐŝŶ ƚŚĞ ϭϵϲϬ Ɛ gt ůŝŐŚƟŶŐ ŚĂƐ ďĞĞŶ ƌĞĐŽŐŶŝnjĞĚĂƐŚŝŐŚĞĸĐŝĞŶĐLJ ůŽŶŐĞƌůĂƐƟŶŐůŝŐŚƚƐŽƵƌĐĞǁŝƚŚƐŝŐŶŝĮĐĂŶƚůLJ ŝŵƉƌŽǀĞĚ ǀŝƐƵĂů ŝŵƉĂĐƚ ŶŝƟĂůůLJĂƐƐŽĐŝĂƚĞĚǁŝƚŚĞůĞĐƚƌŽŶŝĐŐĂĚŐĞƚƐĐŝƌĐƵŝƚďŽĂƌĚƐĂŶĚŇĂƐŚůŝŐŚƚƐgtƐŽůŝĚƐƚĂƚĞůŝŐŚƟŶŐƚĞĐŚŶŽůŽŐLJŚĂƐďĞĞŶ ŝŶĐƌĞĂƐŝŶŐůLJ ĂƉƉůŝĞĚ ƚŽ ƚŚĞ ĐŽŵŵĞƌĐŝĂůůŝŐŚƟŶŐ ŝŶĚƵƐƚƌLJǁŝƚŚƉƌŽŵŝƐŝŶŐ ƌĞƐƵůƚƐ dŚĞ gtŵĂƌŬĞƚŝƐƉƌŽũĞĐƚĞĚƚŽŐƌŽǁďLJŵŽƌĞƚŚĂŶƚǁĞůǀĞĨŽůĚ ŽǀĞƌ ƚŚĞ ŶĞdžƚ ĚĞĐĂĚĞ ĂŶĚ ŝƐ ƉƌĞĚŝĐƚĞĚ ƚŽƌĞƉůĂĐĞĐŽŶǀĞŶƟŽŶĂůĐŽŵŵĞƌĐŝĂůůŝŐŚƟŶŐƐLJƐƚĞŵƐŝŶƚŚĞŶĞdžƚϮϬLJĞĂƌƐ

LED LIGHT ndash QUICK FACTS Features ĚǀĂŶƚĂŐĞƐĂŶĚltĞLJĞŶĞĮƚƐ

MORE WATTAGE gtƐ ƉƌŽĚƵĐĞŵŽƌĞ ůŝŐŚƚ ƉĞƌǁĂƩƚŚĂŶŝŶĐĂŶĚĞƐĐĞŶƚďƵůďƐgtƐĐĂŶĞŵŝƚůŝŐŚƚŽĨ ĂŶ ŝŶƚĞŶĚĞĚ ĐŽůŽƌ ǁŝƚŚŽƵƚ ƚŚĞ ƵƐĞ ŽĨ ĐŽůŽƌĮůƚĞƌƐ ƚŚĂƚ ƚƌĂĚŝƟŽŶĂů ůŝŐŚƟŶŐ ŵĞƚŚŽĚƐ ƌĞƋƵŝƌĞdŚĞĐŽůŽƌŽĨƚŚĞůŝŐŚƚĚĞƉĞŶĚƐŽŶƚŚĞĐŽŵƉŽƐŝƟŽŶĂŶĚ ĐŽŶĚŝƟŽŶ ŽĨ ƚŚĞ ƐĞŵŝĐŽŶĚƵĐƟŶŐ ŵĂƚĞƌŝĂůƵƐĞĚ ĂŶĚ ĐĂŶ ďĞ ŝŶĨƌĂƌĞĚ ǀŝƐŝďůĞ Žƌ ƵůƚƌĂǀŝŽůĞƚdŚŝƐŝƐĂŵƵĐŚŵŽƌĞĞĸĐŝĞŶƚŵĞƚŚŽĚƚŽƉƌŽĚƵĐĞĐŽůŽƌůŝŐŚƟŶŐĞīĞĐƚƐǁŝƚŚůŽǁĞƌŽǀĞƌĂůůĐŽƐƚƐLONGER USEFUL LIFE dŚĞ ƌĞĂů ĂƐƐĞƚ ŽĨ gtƚĞĐŚŶŽůŽŐLJŝƐƚŚĞĞdžƚĞŶĚĞĚůŝĨĞƐƉĂŶŽĨƚŚĞůŝŐŚƚƐKŶĞ ƌĞƉŽƌƚ ĞƐƟŵĂƚĞƐ ϰϬϬϬϬ ƚŽ ϱϬϬϬϬ ŚŽƵƌƐ ŽĨƵƐĞĨƵů ůŝĨĞ ĐŽŶƐĞƌǀĂƟǀĞůLJ ϭϮ ʹ ϭϱ LJĞĂƌƐͿ ǁŝƚŚƟŵĞƚŽĐŽŵƉůĞƚĞĨĂŝůƵƌĞďĞŝŶŐůŽŶŐĞƌ ampůƵŽƌĞƐĐĞŶƚƚƵďĞƐ ƚLJƉŝĐĂůůLJ ĂƌĞ ƌĂƚĞĚ Ăƚ ĂďŽƵƚ ϮϬϬϬϬ ŚŽƵƌƐĂŶĚ ŝŶĐĂŶĚĞƐĐĞŶƚ ůŝŐŚƚ ďƵůďƐ Ăƚ ϭϬϬϬ ŚŽƵƌƐ ŶŐĞŶĞƌĂůƚŚĞůŽŶŐůŝĨĞŽĨƚŚĞgtƐŝƐĞdžƉĞĐƚĞĚƚŽďĞĂƌŽƵŶĚ ϱϬ ƟŵĞƐ ůŽŶŐĞƌ ƚŚĂŶ ƚŚĞŵŽƐƚ ĐŽŵŵŽŶŝŶĐĂŶĚĞƐĐĞŶƚ ďƵůďƐ ĂŶĚ ƐŝŐŶŝĮĐĂŶƚůLJ ůŽŶŐĞƌ ƚŚĂŶƚŚĞŇƵŽƌĞƐĐĞŶƚƚLJƉĞƐDESIGNED TO FOCUS dŚĞ ƐŽůŝĚ ƉĂĐŬĂŐĞ ŽĨ ƚŚĞgt ĐĂŶ ďĞ ĚĞƐŝŐŶĞĚ ƚŽ ĨŽĐƵƐ ŝƚƐ ůŝŐŚƚ ƐŽƵƌĐĞŚĞŶĐĞ ŵĂŬŝŶŐ ŝƚ ŵŽƌĞ ĚŝƌĞĐƟŽŶĂů ŶĐĂŶĚĞƐĐĞŶƚĂŶĚŇƵŽƌĞƐĐĞŶƚƐŽƵƌĐĞƐŽŌĞŶƌĞƋƵŝƌĞĂŶĞdžƚĞƌŶĂůƌĞŇĞĐƚŽƌ ƚŽ ĐŽůůĞĐƚ ůŝŐŚƚ ĂŶĚĚŝƌĞĐƚ ŝƚ ŝŶ Ă ƵƐĂďůĞŵĂŶŶĞƌ DIMMING tŚĞŶ ƵƐĞĚ ŝŶ ĂƉƉůŝĐĂƟŽŶƐ ǁŚĞƌĞĚŝŵŵŝŶŐ ŝƐ ƌĞƋƵŝƌĞĚ gtƐ ĚŽ ŶŽƚ ĐŚĂŶŐĞ ƚŚĞŝƌĐŽůŽƌƟŶƚĂƐƚŚĞĐƵƌƌĞŶƚƉĂƐƐŝŶŐƚŚƌŽƵŐŚƚŚĞŵŝƐůŽǁĞƌĞĚ ƵŶůŝŬĞ ŝŶĐĂŶĚĞƐĐĞŶƚ ůĂŵƉƐ ǁŚŝĐŚ ƚƵƌŶLJĞůůŽǁGREAT FOR FREQUENT ON-OFF CYCLING LEDs ĂƌĞ ŝĚĞĂů ĨŽƌ ƵƐĞ ŝŶ ĂƉƉůŝĐĂƟŽŶƐ ƚŚĂƚ ĂƌĞ ƐƵďũĞĐƚƚŽ ĨƌĞƋƵĞŶƚ ŽŶͲŽī ĐLJĐůŝŶŐ ƵŶůŝŬĞ ŇƵŽƌĞƐĐĞŶƚůĂŵƉƐ ƚŚĂƚ ďƵƌŶ ŽƵƚ ŵŽƌĞ ƋƵŝĐŬůLJ ǁŚĞŶ ĐLJĐůĞĚĨƌĞƋƵĞŶƚůLJ ŽƌůĂŵƉƐƚŚĂƚƌĞƋƵŝƌĞĂůŽŶŐƟŵĞďĞĨŽƌĞƌĞƐƚĂƌƟŶŐRESILIENT TO DAMAGE gtƐ ďĞŝŶŐ ƐŽůŝĚ ƐƚĂƚĞĐŽŵƉŽŶĞŶƚƐĂƌĞŶŽƚĞĂƐŝůLJĚĂŵĂŐĞĚďLJĞdžƚĞƌŶĂů

ƐŚŽĐŬ ampůƵŽƌĞƐĐĞŶƚ ĂŶĚ ŝŶĐĂŶĚĞƐĐĞŶƚ ďƵůďƐ ĂƌĞĞĂƐŝůLJďƌŽŬĞŶǁŚĞŶĚƌŽƉƉĞĚQUICK LIGHT UPgtƐůŝŐŚƚƵƉƋƵŝĐŬůLJƚLJƉŝĐĂůƌĞĚ ŝŶĚŝĐĂƚŽƌ gt ǁŝůů ĂĐŚŝĞǀĞ ĨƵůů ďƌŝŐŚƚŶĞƐƐ ŝŶŵŝĐƌŽƐĞĐŽŶĚƐ gtƐ ƵƐĞĚ ŝŶ ĐŽŵŵƵŶŝĐĂƟŽŶƐĚĞǀŝĐĞƐĐĂŶŚĂǀĞĞǀĞŶĨĂƐƚĞƌƌĞƐƉŽŶƐĞƟŵĞƐEASY TO CUSTOMISE gtƐĐĂŶďĞǀĞƌLJƐŵĂůůĂŶĚĂƌĞĞĂƐŝůLJŝŶĐŽƌƉŽƌĂƚĞĚŽŶƚŽƉƌŝŶƚĞĚĐŝƌĐƵŝƚďŽĂƌĚƐ^ŝŶĐĞ gt ůŝŐŚƟŶŐ ŝƐ ƐŽůŝĚͲƐƚĂƚĞ ŝƚ ĐĂŶ ƌĞƐŝƐƚ ƚŚĞǀŝďƌĂƟŽŶƐ ŝŶ ĂŝƌĐƌĂŌƐ ƚƌĂŝŶƐ ĂŶĚ ĐĂƌƐ ŵĂŬŝŶŐ ŝƚĂŶĞdžĐĞůůĞŶƚĂůƚĞƌŶĂƟǀĞƚŽŽƚŚĞƌůŝŐŚƟŶŐƐŽůƵƟŽŶƐNOT HARMFUL (NO MERCURY) gtƐ ĚŽ ŶŽƚĐŽŶƚĂŝŶ ĚĂŶŐĞƌŽƵƐ ŵĞƌĐƵƌLJ ƵŶůŝŬĞ ĐŽŵƉĂĐƚŇƵŽƌĞƐĐĞŶƚůĂŵƉƐ

LED LIGHTS ndash SIX GOOD REASONS TO CHANGE

DESIRABILITY LEDrsquos ŵŽƌĞ ĞĸĐŝĞŶƚ ĂŶĚ ĞŶĞƌŐLJƐĂǀŝŶŐ ĨĞĂƚƵƌĞƐ ƚƌĂŶƐůĂƚĞƐ ŝŶƚŽ ĐŽƐƚ ƐĂǀŝŶŐƐ ĂŶĚŚŝŐŚĞƌƉƌŽĮƚƐSAFETY LED ůŝŐŚƟŶŐ ŝƐ ĚƵƌĂďůĞ ĂŶĚ ŶŽƚ ĞĂƐŝůLJĚĂŵĂŐĞĚhŶůŝŬĞŽƚŚĞƌůŝŐŚƚďƵůďƐgtůŝŐŚƚƐǁŝůůŶŽƚ ƐŚĂƩĞƌ Žƌ ĞdžƉůŽĚĞ ǁŚĞŶ ĚƌŽƉƉĞĚ ŽŵƉĂĐƚŇƵŽƌĞƐĐĞŶƚ ůŝŐŚƚƐ ĐŽŶƚĂŝŶ ĚĂŶŐĞƌŽƵƐ ŵĞƌĐƵƌLJ ĂŚŝŐŚůLJƚŽdžŝĐĞůĞŵĞŶƚǁŚŝĐŚŝƐĐŽŶƐŝĚĞƌĞĚŚĂnjĂƌĚŽƵƐǁĂƐƚĞƚŚĂƚĐĂŶŶŽƚďĞĚŝƐĐĂƌĚĞĚĂƐƌĞŐƵůĂƌǁĂƐƚĞgtůŝŐŚƟŶŐĐĂŶĂůƐŽďĞŵĞĐŚĂŶŝĐĂůůLJĂƩĂĐŚĞĚƚŽĮdžƚƵƌĞƐƚŽƉƌĞǀĞŶƚƚŚĞŌLEDs ARE COOLER gt ůŝŐŚƟŶŐƐ ĂƌĞ ĐŽŽůĞƌ ĚĚŝƟŽŶĂů ĞŶĞƌŐLJ ĐŽƐƚƐ ĂƐƐŽĐŝĂƚĞĚ ǁŝƚŚ ĐŽŽůŝŶŐƐƵĐŚĂƐĂŝƌĐŽŶĚŝƟŽŶŝŶŐͿĐŽƐƚƐĂƌĞƌĞĚƵĐĞĚEFFECTIVENESS ϭϬϬй ŽĨ ůŝŐŚƚ ŝŶ ĂŶ gt ƐƚƌŝƉŝƐ ĚŝƌĞĐƚĞĚ ĚŽǁŶǁĂƌĚƐ ĂŶĚ ŝŶ Ă ŵŽƌĞ ĨŽĐƵƐĞĚŵĂŶŶĞƌ ĂƐ ŽƉƉŽƐĞĚ ƚŽ ŇƵŽƌĞƐĐĞŶƚ ďƵůďƐ ƚŚĂƚĚŝƌĞĐƚůŝŐŚƚďŽƚŚƵƉĂŶĚĚŽǁŶATTRACTIVENESS gt ůŝŐŚƟŶŐŽīĞƌƐ ĐŚĂŶŐĞĂďůĞĐŽůŽƌ ĐŽŵďŝŶĂƟŽŶƐ ĂŶĚ ǀŝƐƵĂů ĞīĞĐƚƐ ĂŶĚ ĐĂŶĐĂƚĞƌƚŽĞŶĚůĞƐƐĚĞƐŝŐŶƉŽƐƐŝďŝůŝƟĞƐldquoGREENrdquo gt ůŝŐŚƟŶŐ ŝƐ ϳϬͲϴϬй ŵŽƌĞ ĞĸĐŝĞŶƚͲ ƚŚĞ ƌĞƐƵůƚ ŝƐ ĂŶ ŽǀĞƌĂůů ƌĞĚƵĐƟŽŶ ŝŶ ƉŽůůƵƟŽŶĂƐƐŽĐŝĂƚĞĚ ǁŝƚŚ ŐĞŶĞƌĂƟŶŐ ĞŶĞƌŐLJ ĨƌŽŵ ƉŽǁĞƌƉůĂŶƚƐdŚĞůŽŶŐĞƌƵƐĞĨƵůůŝĨĞŽĨƚŚĞgtůŝŐŚƚϭϮͲϭϱLJĞĂƌƐͿĂůƐŽĞŶƐƵƌĞƐĂĚĞĐƌĞĂƐĞŽĨǁĂƐƚĞŝŶůĂŶĚĮůůƐ

LED ndash APPLICATION AND ADAPTATION

ƉƉůŝĐĂƟŽŶƐ ǁŚĞƌĞ gt ůŝŐŚƟŶŐ ŝƐ ƚŚĞ ƐŵĂƌƚĂůƚĞƌŶĂƟǀĞŝŶĐůƵĚĞ

KĸĐĞ ƵŝůĚŝŶŐƐ tĂƌĞŚŽƵƐĞƐ ĂŶĚ ampĂĐƚŽƌŝĞƐKƵƞŝƫŶŐ Žƌ ƌĞƚƌŽĮƫŶŐ ĞŶƟƌĞ ǁĂƌĞŚŽƵƐĞƐĨĂĐƚŽƌŝĞƐĂŶĚŽĸĐĞďƵŝůĚŝŶŐƐǁŝƚŚĞŶĞƌŐLJĞĸĐŝĞŶƚgt ůŝŐŚƟŶŐƐ ĐĂŶ ƉƌŽĚƵĐĞ ĚƌĂŵĂƟĐ ƐĂǀŝŶŐƐ ŝŶĞŶĞƌŐLJ ĐŽƐƚƐ ĂŶĚ ŵĂŬĞ ƚŚĞ ĐŽŵŵĞƌĐŝĂů ƐƉĂĐĞŵŽƌĞǀŝĂďůĞĂŶĚŵĂƌŬĞƚĂďůĞƚŽƚĞŶĂŶƚƐŶƐƟƚƵƟŽŶĂůŶĚƵƐƚƌŝĂůĂŶĚŽŵŵĞƌĐŝĂůgtŝŐŚƟŶŐgtƉƌŽĚƵĐƚƐŚĂǀĞĂƐŝŐŶŝĮĐĂŶƚŝŵƉĂĐƚŽŶĞŶĞƌŐLJƵƐĞ ŝŶ ĂŝƌƉŽƌƚƐ ŚŽƐƉŝƚĂůƐ ƐĐŚŽŽůƐ ĂŶĚ ƌŽĂĚǁĂLJůŝŐŚƟŶŐƐ ǁŚĞƌĞ ĐŽŶǀĞŶƟŽŶĂů ŇƵŽƌĞƐĐĞŶƚͲ ĂŶĚŝŶĐĂŶĚĞƐĐĞŶƚͲůŝƚƐŝŐŶĂŐĞĂƌĞŚĞĂǀŝůLJƵƐĞĚZĞƚĂŝů gtŝŐŚƟŶŐ gtƐ ŽīĞƌ ƵŶƉƌĞĐĞĚĞŶƚĞĚŇĞdžŝďŝůŝƚLJ ŝŶ ĐŽůŽƌƐ ĂŶĚ ĐŽŶĮŐƵƌĂƟŽŶƐ ƚŽ ůŝŐŚƟŶŐĚĞƐŝŐŶĞƌƐ ŝŶ ĐƌĞĂƟŶŐ ĚŝƐƉůĂLJƐ ĂŶĚ ŵŽŽĚƐ ŝŶƌĞƚĂŝůƐĞƫŶŐƐƌĞƐƚĂƵƌĂŶƚƐĂŶĚƐŚŽƉƉŝŶŐĐĞŶƚĞƌƐŽŵŵĞƌĐŝĂů ^ŝŐŶĂŐĞ ŽŵŵĞƌĐŝĂů ƐŝŐŶĂŐĞ ŽŌĞŶŽƉĞƌĂƚĞƐϭϮƚŽϮϰŚŽƵƌƐƉĞƌĚĂLJ ĐŽŶƐƵŵŝŶŐĂďŽƵƚϮйͲϱйŽĨƚŚĞƚŽƚĂůĞůĞĐƚƌŝĐŝƚLJŝŶŵĂũŽƌĐŝƟĞƐdŚŝƐĐĂŶ ĚƌĂŵĂƟĐĂůůLJ ďĞ ƌĞĚƵĐĞĚ ďLJ ϱϬй Ͳ ϵϬй Ͳ ĂŵĂũŽƌƐĂǀŝŶŐƐĨŽƌĂůů

ůů gt gtŝŐŚƟŶŐ ^LJƐƚĞŵƐ ƌĞ EŽƚ dŚĞ^ĂŵĞ

ŵƉƌĞƐƐŝǀĞůŽŶŐͲůŝĨĞƚĞĐŚŶŽůŽŐLJŵĂŬĞƐgtůŝŐŚƟŶŐ

ƐLJƐƚĞŵƐ Ă ǀŝĂďůĞ ůŽŶŐͲƚĞƌŵ ŝŶǀĞƐƚŵĞŶƚ gtůŝŐŚƟŶŐ ƐŽůƵƟŽŶƐ ŽīĞƌ ƚƌĞŵĞŶĚŽƵƐ ĞŶĞƌŐLJ ĂŶĚŵĂŝŶƚĞŶĂŶĐĞƐĂǀŝŶŐƐƚŚĂƚĞĂƐŝůLJũƵƐƟĨLJƚŚĞŚŝŐŚĞƌƵƉĨƌŽŶƚ ĐŽƐƚ gtƉƌŽĚƵĐƚƐ ƉƌŽǀŝĚĞĞdžĐĞƉƟŽŶĂůƋƵĂůŝƚLJ Ăƚ Ă ĐŽƐƚ ƚŚĂƚ ĂůůŽǁƐ ĨŽƌ ƌĞĂƐŽŶĂďůĞƉĂLJďĂĐŬƐ ĨƌŽŵĞŶĞƌŐLJ ĂŶĚŵĂŝŶƚĞŶĂŶĐĞ ƐĂǀŝŶŐƐampŽƌ ƚŚŝƐ ƌĞĂƐŽŶ gt ůŝŐŚƟŶŐ ƐŽůƵƟŽŶƐ ĂƌĞ ďĞŝŶŐŝŶĐƌĞĂƐŝŶŐůLJĂĚŽƉƚĞĚŝŶŝŶĚƵƐƚƌŝĂůĂŶĚĐŽŵŵĞƌĐŝĂůďƵŝůĚŝŶŐƐŶĚƵƐƚƌŝĂůďƵƐŝŶĞƐƐŽǁŶĞƌƐƌĞůLJŽŶŚŝŐŚͲďĂLJůŝŐŚƟŶŐƚŽŬĞĞƉŽƉĞƌĂƟŽŶƐƌƵŶŶŝŶŐϮϰďLJϳWůĂLJŝŶŐŝŶƚŚŝƐƐƉĂĐĞ ƌĞƋƵŝƌĞƐ ĂƩĞŶƟŽŶ ƚŽ ĚĞƚĂŝů ƚŚĂƚ ĞdžĐĞĞĚƐƚŚŽƐĞ ŽĨ ŵŽƌĞ ĐŽŵŵŽŶ ĂƉƉůŝĐĂƟŽŶ ƐƉĂĐĞƐ ůŝŬĞĞŵƉůŽLJĞĞĐƵďŝĐůĞƐŚĂůůǁĂLJƐŽƌĐŽŶĨĞƌĞŶĐĞƌŽŽŵƐŝŐŚͲďĂLJůŝŐŚƟŶŐŵƵƐƚŵĞĞƚƐĂĨĞƚLJĚĞŵĂŶĚƐƐƵĐŚĂƐŚŝŐŚĞƌĐĞŝůŝŶŐŝŶƐƚĂůůĂƟŽŶƐŵŝŶŝŵŝnjŝŶŐĐŽŶƚƌĂƐƚƌĞĚƵĐŝŶŐ ŐůĂƌĞ ĂŶĚ ŽƚŚĞƌ ƐĂĨĞƚLJ ĂŶĚ ŚĂnjĂƌĚŽƵƐĞŶǀŝƌŽŶŵĞŶƚƌĞƋƵŝƌĞŵĞŶƚƐ

ƐŬdŚĞdžƉĞƌƚ

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LED LIGHTING COST SAVING CALCULATOR

ŽŶƚĂĐƚ ƵƐ ĨŽƌ Ă ampƌĞĞ ŶĞƌŐLJ ƵĚŝƚ ĨŽƌ LJŽƵƌŝŶĚƵƐƚƌŝĂů ĂŶĚ ĐŽŵŵĞƌĐŝĂů ƐƉĂĐĞ ĂŶĚ ƌĞĂůŝnjĞ ƚŚĞĐŽŶƐŝĚĞƌĂďůĞ ƐĂǀŝŶŐƐ LJŽƵƌ ƐƉĂĐĞ ĐĂŶ ƌĞĂůŝnjĞ ŽǀĞƌƚŚĞ ƉƌŽũĞĐƚĞĚ ůŝĨĞ ŽĨ gt ůŝŐŚƟŶŐ ůƚĞƌŶĂƟǀĞůLJ LJŽƵŵĂLJĐĂůĐƵůĂƚĞLJŽƵƌ ƐĂǀŝŶŐƐƵƐŝŶŐŽƵƌŶĞƌŐLJ^ĂǀŝŶŐƐŶĂůLJƐŝƐdŽŽů

ďŽƵƚdŚĞƵƚŚŽƌ

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d ŶĞƌŐLJ dĞĐŚŶŽůŽŐŝĞƐ ŝƐ Ă ůĞĂĚŝŶŐgt Z Θ ŽƌŐĂŶŝnjĂƟŽŶ ǁŝƚŚ ŝƚƐ ŽǁŶƉĂƚĞŶƚƐ ĂŶĚ ƚƌĂĚĞŵĂƌŬƐ ŝŶĐůƵĚŝŶŐ ƚŚĞƌĞǀŽůƵƟŽŶĂƌLJ ĞůĞĐƚƌŽŶŝĐƐ ĂŶĚ ŚĞĂƚŵĂŶĂŐĞŵĞŶƚƐLJƐƚĞŵĨŽƌgtƐ

ampŽƌŵŽƌĞ ŝŶĨŽƌŵĂƟŽŶĂŶĚ ƚŽ ŐĞƚ LJŽƵƌŶĞƌŐLJ^ĂǀŝŶŐƐĂůĐƵůĂƚŽƌ ĐŽŶƚĂĐƚdŶĞƌŐLJdĞĐŚŶŽůŽŐŝĞƐĂƚdĞůнϲϬϯͿϳϵϱϳϭϭϭϱϮϭϭϱampĂdžнϲϬϯͿϳϵϱϳϯϭϭϱŵĂŝůŝŶĨŽΛĂŐƚĞŶĞƌŐLJĐŽŵ

LED LIGHTINGEverything You Need to Know to Enjoy TheĞŶĞĮƚƐŽĨĂƌŝŐŚƚĞƌ DŽƌĞ^ƵƐƚĂŝŶĂďůĞTomorrow

Business Advocate

Shock and vibration proofSafe ndash no harmful mercury

Extremely low heat generationNo maintenance required for years

Sustainable Technology amp 100 recyclable

Introducingthe Future of Light

85 Energy Saving Lighting System

GREEN amp SUSTAINABLE ENERGY SAVINGENVIRONMENTAL FRIENDLY TECHNOLOGY

SAY GOODBYEOLD BULBS

AGT Energy Technologies Sdn Bhd 5112 5111 7597 )306(+ leT

Fax +(603) 7957 3115 Email infoagtenergycom

(973506-A)

24 25

Features

0$$3amp94ldquogreen chemicalsrdquo This could create an economic windfall and result in the prospective production of green chemicals and products valued at $30 billion per year by 2025

Due to deforestation responsible production is also necessary to prevent the worst aspects of palm oil production including waste management I031413$palm oil is fast becoming necessary to counter the worst impacts $133lt31$4130ltForestry industries have consciously made $ecircamp033amp$41sustainable practices so as to not carry forward the harsh

ecirc1331ampamp0133amp$and forest degradation

The green technology revolution is rather newly introduced into the Malaysian business market but the government is keen to undergo the transformation The focus for this development is on energy manufacturing construction information and communication technology water resources waste management and transportation

In view of this technology and telecommunications industries in Malaysia have also begun to embrace this goal by reducing the

environmental impact of their products and the purchase of fabricated and manufactured products that actively reduce any negative impacts on the environment

Airlines have also taken $3amp1313amp4$333lt$is not good for the environment and steps 9$3$3ampltmore direct routes practice continuous descent approaches and lt30$13$00130Ugrave31$amp003amp-0amp94THORN13$13ltand thereby reduce fuel consumption Many retail outlet corporations have also implemented a ldquoNo Plastic Bagrdquo

policy and have urged shoppers to use reusable shopping bags

As new business strategies emerge and the issues of running a sustainable business becomes more prominent and promising business sectors are starting to implement them as they 013$313can actually bestow Environmentally friendly practices can reduce costs improve sustainability and attract new and long-term customers This way businesses and the environment can form a sustainable balance that allows corporations to prosper while still preserving the environment

Business Advocate

Corporate Environmental GheZhQAQXQisfrac34Zfrac34PGfrac34QhG

Corporate environmental responsibility though not widely implemented in a business environment holds an integral place in the visions of many public and private sector companies Numerous major corporate philosophies have started to emphasise the importance of environmental ethics in business operations It looks at higQWQZNfrac349frac34AGZGwQBQ9Xfrac34A9X9ZBGfrac34Mfrac34wQZ9ZBQ9Xfrac34egheGgQisfrac349ZDfrac34GZpQgZYGZi9Xfrac34hkhi9QZ9AQXQisiexcl

`$3amp3$31of an environmentally sustainable business model coming to the limelight in Malaysia many companies have started adopting environmentally conscious business strategies as part of their company philosophies This emerging strategy invokes a responsibility that companies feel towards the environment in hopes of directly and indirectly sustaining the progress of all individuals and corporations

By implementing sustainable business practices business 13amp0-amp03amp$1$3from long-term success that is built on environmental sustainability that will ultimately contribute 3amp30$$13prospects With regards to the level of implementation large particularly foreign multinational companies seem to have the highest level

of implementation followed by large to 41amp13companies and lastly 13amp41local companies that are more attuned to $-11amp$-0amp3maximisation

Previously when companies indicated Iamp0-amp03kamp13j1-amp$13ltIkjthey were merely referring to social ecircamp0313amp9133ampsociety in charitable ways which were not necessarily inclusive of environmental $3391Ikjactivities aimed at preserving the environment did not get as much weight in Malaysia as it is considered secondary to the economic $31amp41$11

In fact in Bursa ]lt111409ltamplisted companies on this issue many of them scored very low in the environmental domain But the scope is changing with more NGOs and

environmentally friendly companies advocating for green ecircamp031$]lt1$businesses The number of companies adopting green strategies is rising as the awareness amp31$31011

The Green Purchasing Network Malaysia (GPNM) is a non-governmental organisation that promotes green purchasing Owing to this Malaysia is considering the need for a law that makes it mandatory for the government and private sector to purchase eco-friendly products and services GPNM ampecirc01$amp$expertise on sustainable environmental production and consumption to encourage the implementation of environmentally sustainable practices within many business sectors including agriculture apparel technology telecommunications automotive beauty and

personal care textiles and many more

In an attempt to reduce the negative impact of the hospitality sector on the environment the hotel industry 14$$$sustainable green business models to meet the demands of the public while not 901ltecirc133$the environment Moreover 1303133amp$10issued in order to recognise the 4$3amp1413green regulations and practices which turn out to be a useful green marketing tool 33$amp313-413that the business has included various green practices into their daily operations

Green sustainable business development is also coming to the forefront in Malaysia initiating from the oil palm industry It has been determined that the waste biomass can be

26 27

Features

Why Business Must Adopt The New Iso 14001 2015

The World Economic Forum in early 2014 announced the top ten risks that the world will face in the next decade and of these three were related to the environment namely water shortages climate change and extreme weather conditions

Tamp031ecirc133$41$11U$microsup3acuteacutel$14ecirc031amp013ampamp1$half a century and as the amp01013-0amp4130of hard-disk drives the biggest exporter of rice and rubber and the second largest supplier of sugar its economy was badly ecirc133Ramp0-Toyota the Japanese car maker reported a 04133amp$$-0amp31ltacuteraquo Ograve43amp14--ltproblems from Thailand

Mutli-million ringgit losses were also

experienced by at least 30 organisations in Selangor when water rationing was introduced in the state between March and May microsup3acutemiddot43amp04133amp$of available water in the Selangor Dam Nestle 14ecirc0j]acutecedilamp$$losses everyday during the rationing period while Panasonic had to amp0ampj]middotsup3amp$$orders due to the water supply disruptions

u0amp]lt110130$0lt$[14ecirc004133amp$$

-0amp4133amp$0ampparaordmsup3frac14Ograveof the national total in microsup3acuteacute3ampparacedilordmOgrave$microsup3acutemicrodue to changing rainfall pattern in the Muda area The unpredictable weather has caused land preparation and seeding to be impaired leading to destructive rippling impacts

These examples show that the current idea of perpetual economic growth occurs in an ecological system that has biophysical limits Business leaders need to

understand that while social economic market and technological trends and their responses to those trends tend to $4$13314131311of their business so do environmental conditions and trends

Despite all of this a study amp$lt3m[I0amp$l0413$microsup3acutemicro$9amp9$middotordmcedil1$amp01343910ampH0I$[amp0m[$mkamp0interviewed showed that many do not monitor the threats to their business

by Amarjit Kaur Senior Consultant SHEMSI Sdn Bhd

28 29

SHEMSI Sdn Bhd supports your path towards sustainability by providing advice training and auditing

services We are proud to introduce internationally recognised training courses that enhance your

capabilities and help you to meet challenges along your path to sustainability

Tel +60(3)5191 7858 Fax +60(3) 5191 6744 Email mailshemsicom Web wwwshemsicom

GRI G4 Certified Training (Sustainability Reporting) This course will introduce you the elements of a sustainability report using the GRIrsquos five step process ldquoprepare connect define monitor and reportrdquo and prepare you to coordinate the sustainability reporting process(Organised by NCSR in collaboration with SHEMSI Sdn Bhd)

bull 14 ndash 16 Apr 4 ndash 6 Aug amp 17 ndash 19 Nov Kuala Lumpur

IEMA Managing with Environmental Sustainability This course aims to provide anyone working in any managerial role with a strategic and operational overview of environmental sustainability

bull 25 ndash 26 Feb amp 18 ndash 19 Aug Kuala Lumpur bull 2 ndash 3 Jun amp 27 ndash 28 Oct Penang

IEMA Making the Transition to ISO 14001 2015 This course is designed to provide you with an understanding of the revised standard enabling you to evaluate and implement changes with the aim of improving your organisationrsquos EMS and environmental performance

bull 20 ndash 21 Jan 26 ndash 27 May amp 8 ndash 9 Dec Kuala Lumpur bull 17 ndash 18 Mar amp 29 - 30 Sep Penang

IEMA Carbon (GHG) Accounting and Management This course is aimed at professionals responsible for measuring reporting and managing carbon dioxide and other greenhouse gas (emissions) for their organisation

bull 1 ndash 2 Apr 28 ndash 29 Jul amp 6 ndash 7 Oct Kuala Lumpur

IOSH Managing Safely This course brings managers up to speed on the practical actions needed to handle health and safety in their workplace

bull 2 ndash 5 Mar amp 24 ndash 27 Aug Kuala Lumpur

bull 11 ndash 14 May amp 30 Nov ndash 3 Dec Penang

^ƵƉƉŽƌƚŝŶŐzŽƵƌWĂƚŚdŽǁĂƌĚƐ^ƵƐƚĂŝŶĂďŝůŝƚLJ

SUSTAINABILITY FROM THE BOARDROOM

421280-P

LEAD

MANAGE

DELIVER

bull IEMA ndash Institute of Environmental Management and Assessment UK

IEMA Leading With Environmental Sustainability From leaders in organisations senior executives board members and investors this course encourages all to formulate a strategic understanding of the risks and opportunities presented by a changing environment on their ability to do business

Provided in-house upon request

bull IOSH ndash Institution of Occupational Safety and Health UK

Business Advocate

of its information and control systems etc This scene setting information helps the organisations to identify the threats to its existence and any opportunities that these may create In doing so the organisation is encouraged to apply a life cycle perspective so that these threats and opportunities are seen in the long term This does not imply that organisations have to perform a formal life cycle assessment

The standard also continues its current theme of requiring the organisation to determine its discharges the resources it uses including those in its value chain and manage those which are 1$13$3$amp003ampprotect the environment as well as determining the legal and other requirements with which it has to comply However in doing so the organisation is required to consider how these may also threaten the organisations existence eg failure to comply with the law could lead 3amp$1$0-433amp$damage or a controlled and approved waste discharge could lead to boycotts public protests and shareholder concerns

Another important change in the standard that helps in

Amarjit is the technical expert representing Malaysia on ISO TC 207 revising ISO 14001 and ISO 14004 She has been involved in delivering environmental OHS and other management system services in Malaysia Indonesia New Zealand and Australia since 1999

from environmental conditions and trends In addition they believed 331$13$313$13amptheir business operations to deal with resource scarcity were needed amp$lt$3lt0microsup3acuteraquo

Organisations need to understand that assessing environmental trends across the life cycle of their products and services and their impact on operations markets policy and reputation is a necessary imperative 3lt03ampecirc1339ltmanage threats capture opportunities and generate long-term competitive advantage The environmental landscape is changing and as a consequence the business landscape is also changing How can business leaders 0113113$1

U$3middot34030amp31year the third edition of Uk`acutemiddotsup3sup3acuteM$90amp$$3Management Systems

will be published Ugrave3030lt01ampextensive deliberation by technical experts from over 60 countries The new version has incorporated the work of an ISO future challenges group as well as changes coming from an extensive stakeholder consultation process

One of the key changes in the standard is a requirement for organisations to determine the risk to the organisation by external threats such as climate change water shortages resource scarcity etc To achieve this the standard requires the organisation to understand its external and internal context such as where is it located what constraints does it face and the suitability of its organisational structure limitations

addressing the risk is to ensure environmental management is integrated into the amp0$13amp$113amp0business processes and that there is compatibility between its environmental policy $3amp0$13amp$1strategic direction

In summary the new 901amp$ampecirc0141$11a process to identify the risks they face from nature as well the ones they create which ltecirc1331amp133ltamp0indirectly themselves and to consider these over the life cycle of their products and services While this may require additional resources the standard is moving organisations towards achieving sustainable development and will $1403microsup3acutecedil901amp$remains relevant for at least the next decade

31

Features

organisations that rely heavily on social media platforms to reach the masses Social media environmentalism though a relatively new introduction to the web is actively spreading In recent years Facebook pages have covered issues such as industrial plants and climate change to sustainable living and biodiversity conservation

Even with online media becoming more prominent local Malaysian television channels still remain to be an important and credible outlet on environmental issues for

the Malaysian audience The stations that cover environmental causes $134lracute$lrpara33are capable of reaching a majority of the local audience Run by Radio Televisyen Malaysia the channels are funded and governed by the Ministry of Information under the Malaysian government It is an $4$3amp43-13amp0the government to actively interact with the public on environmental issues

An active online medium along with credible broadcast and print outlets have resulted in many widespread

environment-related events gaining exposure including Malaysia Environment Week Earth Day World Environment Day Wetlands Day Water Klt$]lt11^ampg1313KltI-$and even Earth Day that has garnered tremendous support through the years

In conjunction with all these events green marketing is used to encourage repeat green purchases among consumers Through this strategy green products were marketed towards consumers to

$4$1330-40131$131amp$1Iamp$1401whose purchasing decisions are guided by environmental concerns are known as green consumers While this is still not common in Malaysia more consumers are becoming green consumers with increased exposure to green 03$$31$31

Preventing and eradicating environmental issues should not only be a timely event it should be an everyday event that 13amp1amp0amp0than a separate thought or action Everyday people can contribute to this cause in numerous ways lt013lt013$3paraj1laquoj413j41and Recycle Through even the smallest of actions environmental friendliness can become -03amp90ltamp$1daily routine Environmental issues transcend boundaries on both a local and global scale It speaks a universal language that is not unique to one particular locality or the concern of only a certain group of individuals By communicating its urgency through varied targeted media and language outlets it is recognised throughout all cultures as an issue of eminent importance Environmental -01093amp$$3all no matter the age or 134340ecirc0$131s$a nation comes together transformative actions can be made on a collective level to give back to the environment in the same way it gives to the nation

10 EVERYDAY TIPS FOR GOING GREEN

Bring your own bag when you go grocery shopping It cuts down the use of non-biodegradable plastic bags 1Wash some clothing items less If it does not require to be 11ampUgrave3$03$and wash it later 2

Unplug your phone or laptop charger when they are fully charged to conserve energy 4k313ampecirc31$ electronics that are not in use before going to bed5

Kamp$3933004$$$$ltamp40041$ltamp40teeth Gallons of water can be saved this way 6

If you need to print materials print double-sided copies to save paper7Walk ride a bike or carpool whenever possible It will reduce harmful emissions from increased vehicles on the road

8To save water during showers try and use a pail of water instead of the showerhead

3 Bring your own Tupperware when you take away This not only allows less usage of Styrofoam clamshells but also keeps your food air tight and fresh

And the most important tip is to spread awareness in any way you can Word of mouth is a powerful tool that can make a ecirc0$13amp03$90amp$$3

9

10

30

Business Advocate

]lt11-00ltamptowards environmental awareness is to encourage environmental 133$1-0lt$$133$1$businesses to incorporate environmental issues more responsibly It is paramount to ensure environmental responsibility becomes second nature to everyone To make this a reality federal and state government departments non-governmental institutions the private sector educational institutions and the public masses are all jointly promoting environmental consciousness and encouraging active participation on both formal and informal platforms

0$11ecircamp0310targeted at all levels of society from teachers students and government agencies to developers restaurant operators industrial owners and

the general public This way awareness is spread from the ground up and spread to every corner of the nation It goes further than awareness and calls for the awareness to be turned into action

As a way to introduce environmental causes to the workplace professionals from numerous career backgrounds and industries are acquiring green skills Green skills include technical skills knowledge value and attitudes that are introduced within the workforce to infuse sustainability and positive environmental outcomes into business strategies

The Forest Research Institute Malaysia (FRIM) and various other environmental organisations did just this by conducting both formal and informal workshops along with training programmes

to compliment the knowledge that their teams had in order to better extend their reach to the public To successfully move towards a more environmentally sustainable nation working professionals and corporations need to build on harbouring green skills to implement into the long-term sustainability of the economy

The importance of environmental education has further been highlighted in the 2002 National Policy on the Environment where it is mentioned as one of the key areas within the green strategies In line with this the National Education Policy outlined lsquoEnvironmental Education 130amp113I4001344which was introduced in both primary and secondary schools since 3acutefrac14frac14sup31l1$1that environmental education is infused into each subject in school

rather than taught as a single subject The non-governmental organisation WWF has consistently worked with state education and environmental departments to develop ecirc1339$90amp$$3education models

While the traditional methods of education continue to grow and adapt the growing presence of online users and social media has begun to spread the news of current environmental issues at an advanced pace from the sharing of global and local news pieces to various environmental campaigns and documentaries

In Malaysia alone there 0$133acutesup3middotmillion Facebook users which enables them to share and strike up an active conversation about pressing environmental issues It increases dialogue between online social media users and a number of environmental

Environmental Awareness Change Through Awareness And Action

frac34 QBPfrac34QZfrac34iPGfrac349p9QX9AQXQisfrac34Mfrac34Z9ikg9Xfrac34gGhkgBGhfrac349X9shQ9frac34GZVshfrac349frac34AkZiQMkXfrac34ehQiQZfrac34in the way our countryrsquos land water air and other natural elements provide for its people But although bountiful these resources are not unlimited If not utilised in a sustainable manner resources risk depletion and can cause irreparable damage to the environment To deter any continuation down this path environmental awareness has been gaining momentum in Malaysia as a way to encourage sustainable living and to put to rest many long held environmental myths

32 33

Features

Environmental Quality Act the Ministry of Natural Resources and Environment (NRE) is responsible for the policies that concern environmental and climate changes This includes the National Environmental Policy and the National I3I$gamp13lt

The Environmental i43lt133ampacutefrac14ordmmiddotwas called into action to prevent abate and control pollution and to enhance the environment It covers restrictions on air pollution noise pollution soil pollution water pollution and any pollution caused by discharge of oil into the 13amp4$30lt1301l133also covers prohibition of open burning that has been a pressing issue with the recent $9$30pollution in the country

By placing restrictions and regulations to clamp down on common environmental pollutants the Environmental Quality Act controls and prevents industrial pollutants agro-based water pollution industrial wastewater pollution motor vehicle emissions and toxic Otilde0amp4113

In 2002 the National Policy for the Environment was formulated and approved by the Department

of Environment which is under the Department of Ministry of Natural Resources and Environment of Malaysia The policy aims for the betterment of environmentally sound and sustainable development in managing and conserving the environment

The main objectives of the National Policy for the Environment are to harbour a clean safe healthy and productive environment for current and future generations and to support the conservation of the 13amp4$30lt14$4$diverse cultural and natural heritage with ecirc1339-0313-3amp$ltall sectors of the society This way the other key amp1339amp4$sustainable lifestyle and patterns of consumption and production can be achieved

Overseen and governed by NRE the national climate change policy is instrumental in shaping 3ecircamp031$3$3ampcombat environmental woes as this is a global 11433ecirc1331$amp3only Malaysia The need for the national climate change policy arose due to the evident future climatic change in Peninsular Malaysia 3$microsup3middotacute$microsup3cedilsup3

If climatic issues are Ugrave34$13133temperature could rise to worrying standards

with higher maximum rainfall and lower minimum rainfall and 0090ampand lower low river ampk41313amp$3amp$1could evoke problems $14THORN13$13ltampwater food security issues due to low crop yield economic loss 0amp901ltecirc133plantations and eroded public infrastructure

The climate change policy therefore seeks to ensure that climate change is kept in check in order 3amp4$3amp$sustainability and avoid future calamities l013amp1339includes making the issue mainstream to bring about more competitiveness and improve the quality of life While the second

and third objective is to integrate the climate change responses into policies and plans and to strengthen institutional and implementation capacity

With the guidance of these environmental acts Malaysia can begin to tackle pressing ecological issues to also further 3$3amp$191amp$amp0sustainable economy The environmental policies and regulations are drawn up with a view to complement the national growth of the country while simultaneously preserving the natural environment It maintains $13$13between the economical and environmental goals and strives to enhance the quality of life through long-term sustainability

Business Advocate

National Policies Changing The +BeGfrac34Mfrac34ZpQgZYGZi9Xfrac34GNkX9iQZ

The strength and wellbeing of Malaysia as a nation has always steadily been 9hhBQ9iGDfrac34qQiPfrac34iPGfrac34GBZYQBfrac34hBQ9Xfrac349ZDfrac34BkXikg9Xfrac34egNgGhhfrac34Mfrac34iPGfrac34BkZigsiexclfrac34frac34MkXwQXfrac34iPGhGfrac34AVGBiQpGhfrac34GZpQgZYGZi9Xfrac34QZQiQ9iQpGhfrac34P9pGfrac34AGBYGfrac349frac34ZGBGhh9gsfrac34QZwXkGZBGfrac34QZfrac34shaping national policies in hopes of a sustainable and advanced economy

The magnitude of recent national and global environmental issues 99lt$4$13]lt11$3amp$policies The onset of growing economic advancement also $1331$39ecirc1331on the environment if undertaken in an unsustainable manner It has therefore become pivotal to correct such environmental impacts in order to alter the 13400$3133ampecirc01amp03$3amp34340

generations of Malaysia

Under the Tenth Malaysia Plan the agenda covers the protection of the environment in unison with the goals of economic power And to make this goal a reality focus is placed on the National Policy on the Environment the National Green Technology Policy and 3^3amp$I3I$gamp13ltamp$various other policies

that seek to change the scope of environmental regulation

The National Green Technology Policy is a governing policy that 14$13$microsup3sup3frac14and is built on four pillars The pillars are energy environment economy and social It aligns environmental $31333amp-0amp-]lt11sustainable development The policy seeks to -0ampamp3THORN13$3$0lt

usage while conserving the environment and improving the quality of life for all in order to accelerate national economic development

The National Environment gamp13ltI3I$Policy and National Environmental i43lt133acutefrac14ordmmiddotform the foundation of environmental management in Malaysia While the Department of Environment (DOE) enforces the

34 35

CEO Profile

5 MNS has $amp$ engaged in

conducting studies and campaigns towards -0amp3133$]lt11$34001093are some of its current strategies today

We call on stakeholders and get them involved in sustainable programs to further enhance their awareness We believe that having stakeholders and key players involved with on-ground programs help to educate and indirectly become more ecologically conscious and cautious

Furthermore we work with schools across the nation through [g$13$3

6 How can businesses -lt

amp013390ampin supporting and protecting the environment

Begin by educating employees through sustainable practices at the work place and slowly it would eventually carry through in their homes as they would educate those around them on sustainable practices

7 Having a keen interest amp$$340

history and being 3$3photographer ltamp4019311-1331$4$13and aided you in your present position at MNS

My personal interest and inclination towards all things nature 9$Ugrave4$13ltdecision to be involved in conservation for the nature and the environment the very habitat in which wildlife call home It

has also provided a greater understanding of what conservation initiatives are required for each given situation

Photography is still very much a hobby Ugrave30lt$4$13as a bird and wildlife watcher and capturing the moments it is also a pleasure to share them with other like minded members and friends I would strongly recommend bird watching as an adjunct to becoming volunteers and conservation advocacy

Business Advocate

1 Having been $9amp9

$3]lt1$Nature Society (MNS) initiatives 13$ltamp40ltdescribe the associationrsquos 13amp00amp1$functions

]^k13amp091amp$and mission is to ecirc1339lt-0amp3133manage and conserve ]lt11natural heritage and rich biological diversity for 3$3$appreciation for all

In Conversation With The President Of The Malaysian Nature Society

Our objective is to carry out missions in the interest of the public without the intent of commercial amp0amp$30lt-0amp3$amp13$3ltmaintain transparency and accountability in all our dealings with members and external supporters and partners such as funding agencies sponsors government agencies and the public

2 How have amp$30 trends within

the environment $9amp-$3$134$consumption and -amp-43amp$ecirc133

nature as we see it today

Population dynamics impact the environment and the long

term trends

have resulted in over consumption of our natural resources and in return we constantly look for alternative answers to the resources which is usually a natural outcome of reactions It may be viewed as a negative or positive respond to the behavioral patterns of human nature depending on the outcome

3 With the growth of 313$ampamplt

$amp$4133amp$01amp401319- how have systems for monitoring and reporting on nature improved over the years

It has improved networks internally we are now more connected with the rest of the key industry players on a national and global scale

It has improved our amp0$113$313

studies and research initiatives Moreover it has aided our work in providing better places and knowledge of wildlife while uniting local communities landowners and businesses

4 What are the biggest 13$1

$]lt13amp011413$3lt

Encouraging politicians and decision makers and local authorities to be more beholden and responsible towards our natural heritage The absence of legally binding plan to guide development from the very beginning may be the cause of current uncontrolled and chaotic developments

The need for good political will and top-down intervention to guide developments is very much needed as it is the best solution to most of our environmental issues

Henry Goh has been championing the cause of MNS and the environment since 2003 Having led the MNS Selangor Branch as chairman for the past 4 years Henry had played a pivotal role in the successful ldquoSave Bukit Kiarardquo campaign to protect one of the few remaining green lungs in the city where more than 10000 signatures were collected

36 37

Members News

Company IM^lmjuHllMjUMkkMk ]ukUkK^HTKName k401^$ampampDesignation S$0]$0Address 9acuteacutes13s$ s1Iamp$1-$3micro^ampordmZ$kkacutesup1yenacute middotordmcedilsup3sup3k4$Zltk$amp0TelFax sup3paraordfcedilacutemicroparaparasup3sup3sup3yensup3paraordfcedilsup1paraparaacutemiddotsup3ordmBusiness Sector 43ampamp39

Company I`lMI^ljKMkMjrUIMk]ukU SDN BHDName ]4R041]40Samp-$Designation Iamp4$30lt]$0Address ^ampfrac14frac14ordfsup3acuteZ$k0microsup3 Taman Bukit Dahlia raquoacuteordmsup3sup3g10S4$Zampamp0TelFax sup3ordmordfmicrocedilcedilsup1cedilcedilmicroBusiness Sector `301m$1-13

Company KU]^^K]j[T`lMkK^HTK 13yenampK`mHMljMMHuTUl`^Z`T`jHTjmName kamp$]13S03Designation S$0]$0Address sup3acuteordfsup3micro]$0$0 acutemicroZ$^T$ raquosup3sup3sup3sup3Zampamp0H04Zampamp0TelFax sup3ordmordfmicrosup1raquosup1raquosup1raquoyensup3ordmordfmicrosup1raquosup1raquoraquoraquoBusiness Sector Tamp31yenlamp401

Company MlTUtHkMglMlKName Z-[0amp$Designation ]$$K0133amp0Address microHordfmicroordfacute9microlamp0microHgk$30 Jalan Stesen Sentral 5 cedilsup3middotordmsup3[44-40 TelFax sup3acutemiddotordffrac14sup1acuteacuteraquofrac14cedilBusiness Sector Iamp$143$13ltH41$11k09131

Company H`jKj``]I`jg`jlMkMjrUIMk [kK^HTKName k$3lDesignation ]$$K0133amp0Address amp3sup1sup3cedil9sup1[g]Slamp0 raquoR0139$4H$0m3 middotordmraquosup3sup3g3$Zltk$amp0TelFax sup3paraordfordmordmmicrosup3acuteacuteraquoraquoyenordfparaordfordmordmmicrosup3acuteacuteacuteacuteBusiness Sector Iamp$143$13ltyenH41$11k09131

Company SlMsukkK^HTKName K3ampTIamplt[amp$Designation IM`Address middotsup1Z$K34k4$ Taman Tun Dr Ismail sup1sup3sup3sup3sup3[44-40TelFax sup3paraordfordmordmmicrosup1ordmsup3frac14microyensup3paraordfordmordmmicrosup1ordmsup3sup3paraBusiness Sector M4133amp$yenl0$$

Company UjIS`HkMjIT]kK^HTKName ]13Tl$T$Designation IM`Address k4$313Oumlg$$Ilt0133ltHamp13acuteordfacutemicroordfacutemicroH Untang Mayang Pasir 3 acuteacutefrac14cedilsup3Hlt$H04g$$ TelFax sup3middotordfsup1middotsup1microsup3microsup3yensup3middotordfsup1middotsup1parasup3microsup3Business Sector Iamp$143$13ltyenH41$11k09131

Business Advocate

MICCI Welcomes Its New Members

Company Mj`g`KkK^HTKName K34samp$l413sDesignation M13439r13g01$3Address Hordfacutesup3ordfSS0amp4$Rampamp0Hamp13H [[l1k40raquoraquoacutesup3sup3 [amp3[$4kTelFax sup3raquoraquoordfmicroacuteraquomicrocedilcedilyensup3raquoraquoordfmicromicroacutemicrocedilcedilBusiness Sector Iamp$143$13ltyenH41$11k09131

Company SM^kUgM[MjZ^IjMMjtIMkK^HTKName R0T$H$34j$Designation I``Address 9paraacuteacutek$30]jIH Z$l0901cedilsup3middotordmsup3[44-40TelFax sup3paraordfmicrosup3paracedilcedilfrac14frac14raquoyensup3paraordfmicromicroordmmiddotacutesup3microacuteBusiness Sector Iamp$143$13ltyenH41$11k09131

Company ljgIkK^HTKName 1amp$samp$Designation S$0]$0Address frac14amp0amp$kamp$parayenmicro [1$g0$4130$kamp$ acutepararaquosup3sup3H4330amp03g$$TelFax sup3middotordfparacedilsup1sup1paracedilcedilyensup3middotordfparacedilsup1middotsup3sup1sup1Business Sector ^amp$ordf]313]$4133401

Company ]MMgTUUgkkK^HTKlaquo[mm]gmjName j1303113Designation K0133amp0Address ampltS0amp4$Rampamp0 ]$0$`0$3[ [IIcedilsup3sup3raquoraquo[44-40 TelFax sup3paraordfmicroacuteordmfrac14raquofrac14ordmordmyensup3paraordfmicroacutemiddotraquocedilordmcedilsup1Business Sector j3yensamp1

Company ^^`kgTMjMHTKName ^[H$Designation Iamp-$ltK0133amp0Address ^ampmiddotordmordfmicroacute13Rampamp0Z$gZmcedilyenacutemicro K30$k4$lt[amp3K$10 middotordmraquoacutesup3g3$Zltk$amp0TelFax sup3paraordfsup1acutemiddotacuteraquofrac14frac14raquoyensup3paraordfsup1acutemiddotacuteraquoraquofrac14frac14Business Sector I131yen]$01

Company HZk`RRkT`jMkK^HTKName H$RampampkIampamp$Designation ]$$K0133amp0Address m$3Kordfparaordfpara]$9$4acute ^ampacuteraquofrac14Z$l4$j cedilsup3middotsup3sup3[44-40 TelFax sup3paraordfmicroacutesup1microraquosup1raquoraquoyensup3paraordfmicroacutesup1microfrac14sup1frac14frac14Business Sector `yenS1yeng30amp13131

39

Members News

Company llT`^Sg^lTUjMkK^HTKName K$$lt4Designation 0S$0]$0Address amp3pararaquoacuteraquoordmZ$kmraquo Taman Industrian Subang Utama k1lt$micromicromiddotsup3parasup3sup3kk$amp0 TelFax sup3paraordfcedilacutefrac14acuteacuteparaacuteraquoyensup3paraordfcedilacutefrac14acuteparaacuteraquosup3Business Sector ]13$0ltyenM4-$3

Company lM^Huk`mlTMj^kK^HTKName 130H03ampampDesignation IM`Address ^ampordmZ$$k3m l$$k3raquoacutecedilcedilsup3Zampamp0H04Zampamp0 TelFax sup3ordmordfcedilcedilraquoraquoraquoacutemicroyensup3ordmordfcedilcedilraquoraquoraquomicroparaBusiness Sector M4133amp$yenl0$$

Company m^UlMKRmMkmggu]kK^HTKName M$[$^13amp1Designation ]$$K0133amp0Address IordfcedilordfparaHamp13Ik4$U$0Iamp$amp Z$mkZsup1yenmicromiddotordmsup1acutesup3k4$Zltk$amp0TelFax sup3paraordfcedilsup1parasup1sup3acuteparasup1Business Sector l0$U-amp03yenM-amp03

Company sH^KkK^HTKName samp$u$u-Designation S$0]$0Address cedilsup3acutecedil3Rampamp0s1K$ sup1middotZ$k4l$k$3amp1 raquosup3acutecedilsup3Zampamp0H04Zampamp0TelFax sup3ordmordfparaparamiddotacuteacuteordmmicroyensup3ordmordfparaparamicrofrac14ordmacuteordmBusiness Sector g0amp-03ltyenjM133

Company k^I[H`kkkK^HTKName k40$30$kamp14$0Designation IM`Address ^ampacutesup14$g041$[$para l$g0$4130$I$$jlt paraacutemiddotcedilsup3U-ampg0 TelFax sup3cedilordfmicroraquoacutemiddotfrac14frac14cedilyensup3cedilordfmicroraquomicromiddotfrac14frac14sup1Business Sector RampampyenH901

Company sUwMglR`j]kK^HTKName ]g0$3$Designation ]$$K0133amp0Address k43cedilsup3ordfmiddotordfparamiddot3Rampamp0 Wisma UOA Damansara 50 Jalan Dungun K10T31cedilsup3middotfrac14sup3[44-40 TelFax sup3paraordfmicrosup3frac14parasup1acutecedilmicroyensup3paraordfmicrosup3frac14parasup3sup3cedilsup1Business Sector Iamp$143$13ltyenH41$11k09131

Company s]gj`gMjlu]^SM]M^lkK^HTKName i4kT4Designation ]$$K0133amp0Address amp3cedilacuteS0amp4$Rampamp0Hamp13R j4$k$]3para1I3lt raquoraquosup3sup3sup3[amp3[$4kTelFax sup3raquoraquoordfmicrocedilmicroacuteordmordmyensup3raquoraquoordfmicrosup1raquocedilraquoacuteBusiness Sector g0amp-03ltyenjM133

Company s`^KMjRmT`jUw`^kK^HTKName I4kltT$Designation K0133amp0Address cedilsup3raquosup1Z$[4$H4lt `ecircZ$H10microcedilmicrocedilsup3[4$3$g$ TelFax sup3frac14ordfcedilsup1sup1acutefrac14paraacuteyensup3frac14ordfcedilsup1sup1parafrac14cedilmiddotBusiness Sector 0134340yeng$33amp$1

under

constructio

n

38

Business Advocate

Company [^`sMKSMTrM^kK^HTKName ^ampamp0$H$3]ampu1$Designation I0$Address microparaZ$k3031r raquosup3microsup3sup3Zampamp0H04Zampamp0TelFax sup3ordmordfmicromicromicromicrosup3raquofrac14Business Sector M4133amp$yenl0$$

Company ^mk`jkK^HTKName U$0Z1amp$k4$0Designation ]$$K0133amp0Address acuteparaordmZ$Z3g0 l$H43`ecircZ$H43 middotparasup3sup3sup3[$k$amp0TelFax sup3paraordfraquoordmparamiddotordmmicromicrosup3yensup3paraordfraquoordmparamiddotordmmicromicroacuteBusiness Sector M$0ltyenm331

Company gjM]UMjgmkgj`gMjlu]kK^HTKName K3ampk0Z13lt[0Designation K0133amp0Address ^ampmicrofrac14ordfsup3microZ$H130acuteyencedil Taman Nusa Bestari raquoacuteparasup3sup3k4Zampamp0 TelFax sup3ordmordfcedilacutemicroparacedilmicromicroBusiness Sector g0amp-03ltyenjM133

Company jKOtildek^[msUljMMkllMkK^HTKName RU0[H$ordfj1Designation IM13439`THORN130Address k43acutesup3ordfsup3ordmH$raquog04k`T` ^ampmicroamp0amp$H$[44-40I3ltI$30 cedilsup3middotcedilsup3[44-40TelFax sup3paraordfmicroacuteraquoacutemiddotsup3acutemicroyensup3paraordfmicroacuteraquoacutemiddotsup3acutemicroBusiness Sector g0amp-03ltjM133

Company [^SumM^gjU^lU^SM^lMjgjUkMkK^HTKName lltI$TampDesignation K0133amp0Address acuteacuteZ$g01frac14yenacuteparaH$0H04g01Zlt raquoacuteordmcedilsup3Zampamp0H04Zampamp0TelFax sup3ordmordfpararaquoordmraquoraquoraquoraquoyensup3ordmordfpararaquoordmordmordmordmordmBusiness Sector ]yen9031$

Company jMSmk]^SM]M^l]ukUkK^HTK - PENANGName Zlt$3I$010$Designation S$0]$0Address 9acutesup1S40$ltg0amp$`THORN13lamp0 Z$[acutesup3microcedilsup3Samp03amp$g$$TelFax sup3middotordfmicromicromicroraquoraquoraquoacuteyensup3middotordfmicromicromicroraquoraquosup3acuteBusiness Sector Iamp$143$13ltyenH41$11k09131

Company kU]gk`^]jU^MkK^HTKName g4s$Designation S$0]$0Address 0]0$I4cedil3]Z$g$3 ordmacutesup3cedilsup3gamp03K131amp$^0k$TelFax sup3sup1ordfsup1middotordmsup1raquosup1raquoyensup3sup1ordfsup1middotordmsup1sup1acuteordmBusiness Sector l0$1-amp03

40 41

MICCI News

Kuala Lumpur

Kuala Lumpur

In light of the overwhelming success of 3acute13^3amp$Iamp$0$13on Goods and Services Tax Skl$]ltmicrosup3acutemiddot]UIIU$3]lt1$Export Academy organised the 2nd National Iamp$0$13amp$Skl$k-30microsup3acutemiddot33premises of MATRADE The conference themed

2nd National Conference On GST Implementation

Networking Evening At Carlsberg Brewery Malaysia

ldquoChallenges in the Implementation of GST in Malaysiardquo brought together 13amp13ampacutemicrosup3-0313-$31from various industries

The keynote address was 90ltK3ampk0[H$TDirector General of the jamplt]lt1$I413amp1j]I$34019$

speakers that included SM Thaneermalai Senior Executive Director of g01330amp41Iampamp-0103[40K-43ltK0133amp0ampj]Iu-Han Executive Director of g01330amp41Iampamp-01Taxation Services Sdn Bhd Stanley Wong Director of ksg0amp133Iamp$143$k$H[04H0IM`of OMNI2U Sdn Bhd Irene Yong Partner at Shearn Kamp0OtildeIamp$ZltIl0$03]u`H

U$1011K3ampk0[1343amp$3331compulsory for businesses whose taxable supplies amp0acutemicroamp$3113RM500000 to register by

the deadline on December paraacutemicrosup3acutemiddotT133331amp$313amp-ltj]Ithere are nearly 300000 potential registrants who are required to register for GST to avoid any legal action However as at September microsup3acutemiddot3401013below par

The conference highlighted a number of key areas of GST particularly on its challenges and implementation current developments its process and procedures 1ampUgrave301amp43amp$1$legal issues concerning the transition One certainty it was widely acknowledged that careful planning detailed preparation mass participation and an extensive taxpayer education programme are key aspects for a successful GST implementation in the country

]amp03$raquosup301and guests turned up amp0]UIIU1$3amp0$9$$3I010Brewery Malaysia in ^amp90microsup3acutemiddotlcasual get-together was graciously hosted by I010amp13ampall guests with an array of exquisite brews along with $--3$1-0Henrik Andersen

Managing Director of I010]lt103all guests with a toast that 0lt$30amp413]UIIUand the long established relationship between both organisations particularly citing on some of the key initiatives that the I019amp133and continues to represent amp$ampI010$businesses at large

Throughout the evening 90amp41-011-amp$1amp0lt]01amp]UIIUwere handed out as lucky draws such as two ]4$13lt1-01ltMunchy Food Industries k$H13ampecirc0hair dryer two table lamps and two solar lights by Philips Malaysia two RM50 vouchers for dining at the Sultani Restaurant lt[amp0$U-]Sdn Bhd and one voucher each for a scuba diving lesson and three personal training sessions by ]0113ecircl0$$ Sdn Bhd worth RM365

and RM350 respectively It was indeed an enjoyable and laid-back evening that set an ideal atmosphere for those in attendance to establish new business contacts and to catch up with old friends

]UIIU3$1311$130--0133amp$3ampI010Brewery Malaysia for their exceptional hospitality sponsors for their kind contributions and most certainly to all members and guests who enlightened us with their presence

Members News

MICCI NEWS

42 43

MICCI News

Lessons Learned From Cargo Hijack

An eight tonne truck carrying goods valuing half a million ringgit was hijacked by 6 assailants disguised as $amp013$31ampTHORN1301wielding machetes around $3amp$micropara]ltmicrosup3acutemiddotOne of the two drivers manning the truck was 4ampecirc$$amp30130amp0$Ugrave3lt30ampside while the other driver was made to drive the truck against his will The driver that escaped managed to hail down a taxi and lodged a report at a nearby police 133amp$3$acute $431ampthe incident

Fortunately with the assistance of the trucks Global Positioning System (GPS) the police managed to intercept the truck in 35 minutes and all assailants were apprehended in

Kuala Lumpur

Kuala Lumpur

policy to receive and deliver all containers without knowing its contents to reduce the risk of containers being a target In terms of 13ampamp03amp$3I413amp1and Police Westports does work together with both authorities on certain cases involving cigarettes contraband and cargo hijackings

The meeting provided an ideal avenue for the I03amp4$013$the daily processes at Westports while allowing for suggestions on security matters to be raised Westports agreed that such cooperation is vital in enhancing its operations and will look closely at 03013ampamp03amp$ecircamp031between both organisations

what was a nerve wrecking situation

That being said the entire incident was actually a staged cargo hijack however only to the knowledge of a handful of police ampTHORN1301$333involved representatives 0amp]UIIU1Zamp$3133amp$k13403ltIamp4$13ZkI`$3jampltMalaysian Police (Selangor contingent) The whole operation was sponsored ltlkI`H0l113ampStores (Malaysia) Sdn Bhd Metrod (Malaysia) Sdn Hk13$0amp13131(Malaysia) Sdn Bhd British American Tobacco and Securiforce Sdn Bhd

The exercise was aimed at improving security awareness among security managers and transporters

on modus operandi used by criminals as well as to measure the response from the police

The need for industry awareness on cargo 13$110133$statistics compiled from ]UIIU01lstatistics revealed that in microsup3acutemicroordmmiddot131100-amp03with losses amounting to $133j]microacuteamp$$microsup3acutemicroordmmicro1311with losses amounting to RM6 million were 0-amp03$microsup3acuteparak$13Z$40ltmicrosup3acutemiddotcedilsup313119been reported with losses estimated at RM62 million raising concern amongst manufacturers on how easily the information on movements of freight its content and value can be obtained

l-amp13amp03$3a number of strategies for implementation and enhancement in order to avoid and be better prepared in an instance of a hijack Making certain that employees are appropriately trained to follow all guidelines in such situations can make a major

ecirc0$13$3amp4313ampwhile technologies such as advanced GPS panic button door sensor and immobiliser can play a vital role in thwarting deceitful pickupsA few recommended guidelines that could -09$313$1$134bull Avoiding the use of

secondary roadsbull Traveling in convoys bull Stopping only at brightly

lit designated areas bull Routes and cargo

load should be kept 13110amp30parties

plusmn Iamp$41333amp3amp$study on all cargo movement

bull Maintain a list of emergency contact numbers

]UIIU13amp$3$43ampwork closely with all relevant authorities on educating businesses and the community on crime awareness and prevention particularly on cargo hijacking and warehouse break-ins The I03$1311$130appreciation to all parties that were involved in the planning and execution of the mock drill

Business Advocate

lI01Zamp$3133amp$k13403ltIamp4$13ZkI`had a recent meeting 33IM13439`THORN130amps13-amp031Malaysia Berhad Ruben Emir Gnanalingam The 3amp$ltZkI`I0$j$]33was intended to address issues and challenges concerning port security attend to the needs of ports

Jasco Meets Westports

]UIIUamp0$13amp0$1$g0$[44-40amp1341$on three key areas that contribute towards the ease of international trade $lt3lI0$3I03133amp`0$

gQGwQZNfrac34Zfrac34aeligi9frac349gZGifrac34GgiQwQB9iGfrac34Of Origin amp APEC Business Travel Card

$3gMIH41$11l09I0T$August and November respectively the two 1-01amp030$1were R Jeyasingam Senior Assistant Director I413ampj30amp

Kuala Lumpur

has more that 35 years of experience with the Royal ]lt1$I413amp1$3I0190ltamp$Senior Finance Manager Esther Tan

llI0$31311amplt114lt3]UIIUin Malaysia eases customs clearance by eliminating customs duties and import taxes when equipment and other merchandise are shipped overseas for trade shows and fairs Such items to name a few include computers clothing medical appliances photographic $4-$3$even racehorses to over 70 countries

`$313031331ampamp0$I`-0313-$31were provided with updates on the latest criteria applicable to manufacturers exporters and traders in determining the origin of goods The I`1amp134$341to certify the place of

growth production or manufacture of goods $-amp03$3amp1-1313countries where the consignee for customs clearance requests it

13lt3gMIH41$11l09I0HlI340$out to be a keen interest among participants who were not entirely aware of its procedures while some on its existence U$140lt3HlIallows business people with a short-term entry 3ampacutefrac14-0313-3$economies without separately applying for a visa and gain access to fast-track entry and exit lanes at major airports

l0$1-0amp93ampbe very fruitful as there were active engagement from participants during 3iOtilde111amp$1]UIIUwelcomes any enquiry 3amp1313Ouml131313amp with reference to the above areas

gQGwQZNfrac34QZfrac34k9X9frac34kYekg

gQGwQZNfrac34QZfrac34(Gg9W

users and to build on the existing relationships between both organisations

The delegation was greeted with an overview amp$s13-amp031ltrlt[40TampIamp0-amp03Regulatory amp Marketing followed by a brief on the security measures in place at the port by Gregory Jarret Head of

Port Police One of the main concerns highlighted was that due to frequent movement of drivers from one company to another Westports has to issue a new pass each time causing THORN13431$3013$090$3133amp$1amp$3security measures in place $134ordfbull Three days induction

for port police that

include physical and communications training

bull Routine physical checks on all vehicles in and out the port

plusmn -IIlr13amp90throughout the port

bull Tracking entry and exit of drivers using the E-gate pass

bull Implementation of Smart card security at berth areas

Furthermore Wesports THORN0333130

44 45

MICCI News

MICCI meets with the Belgian Chambers of Commerce and Industry

General Committee luncheon with Dato Yasmin Mahmood CEO of MDeC

Kuala Lumpur

Business Advocate

]UIIU$13ampamp03amp$with the Judiciary --amp$3$3Iamp11amp$ZI13ampk0Iamp$Ian Birss Justice High Iamp403ampM$$Otildes1I$130ltamp0tea-talk session themed ldquoAdjudicating Issues in Intellectual Property Casesrdquo $^amp90microsup3acutemiddot3amp3ampacuteacutesup314-0amp0$111amp$court judges attended the evening which was moderated by the Hon Dr Badariah binti Sahamid Z4Iamp403amp--

The session included dynamic deliberations that incorporated law cases in England and Wales on patent trademark and copyright infringement calculation of damages judicial case management collective copyright management electronic evidence and unfair 13amp-33amp$k0Iamp$1amp

Adjudicating Issues In Intellectual Property Cases

shared his expertise on the role of intellectual property (IP) protection best practices in judicial case management and the role of inter-agency cooperation There was a general consensus that the lack of judges attuned to legal and commercial issues surrounding IP rights may lead to decisions that are unfavourable to the owner of the rights

The same evening a dinner was hosted by wU0OtildeIamp3the Majestic Hotel to 13ampk0Iamp$19133amp]lt1k0Iamp$was greeted by the Right Honourable President amp3Iamp403amp--Malaysia Tan Sri Dato k0]j41$k0ecircand a close group of eminent judges During the dinner

k0Iamp$10$exchanged experiences about the United [$amp4130lt1lt13THORN0$that it was constantly modifying and looking at ways to raise its level of performance including the quality of judgments delivered attracting talented candidates to serve on the bench and continuously training and educating their judges

Prior to being made i4$1Iamp4$1$microsup3sup3raquok0Iamp$$1career specialising in IP cases and was a Treasury Barrister handling cases on behalf of the government among his amp30amp0U$microsup3acutesup3was appointed a Specialist I01343Z411$3amp3g3$31Iamp4$3ltIamp403Throughout his career k0Iamp$110

share of controversial cases including the lawsuit 0amp43ltIk$]I3amp$ordfsharers Temple Island vs New English Teas a case where a photograph ampamp$amp$41130amp11$Westminster Bridge was amp4$14THORN13$3lt10to another photograph of the subject to constitute copyright infringement and not to mention the highly publicised Apple vs Samsung case that he ruled in favour of Samsung which was 4-lt3Iamp403 of Appeal

k0Iamp$-011his overwhelm on the hospitality received on his visit to Malaysia and congratulated the Malaysian Judiciary for 30amp$ordfamp$ecircamp03$judicial trainings

Kuala Lumpur

46 47

MICCI News

Sabah

MICCI Meets His Excellency Vladimir Lopato-Zagorsky Ambassador of the Embassy Mfrac34iPGfrac34GekAXQBfrac34Mfrac34GX9gkhfrac34ifrac34Indonesia and Malaysia

Budget Forum by Ernst amp Young

Sabah

speech adding that the year has seen many challenges and opportunities that have impacted the economy Businesses are still adjusting to the implementation of minimum wage while the introduction of GST $-0microsup3acute 13$11businesses training their people and setting up their accounting systems to accommodate for this new taxation system Under all these challenging conditions the State has seen a fair degree of new investments mainly due to the abundance of natural resources coupled with stable political and

economic situation ldquoWe foresee greater investments in downstream activities in such sectors as agriculture aquaculture tourism and oil and gas We are sure that the State Samp90$$31$913amp0friendly and hand-holding policies are helping in the implementation of these investmentsrdquo Datuk Arulpragasam commended 3Samp90$$3amp$31ecircamp03to develop the infrastructure in the State particularly amp$13amp-3$middotacute$amp0and connecting roads throughout the State while 4030amp133$j]paraacuteamp$amp03ampltamp90

projects due to commence 33$ampmicrosup3acutemiddotHe further highlighted on a few areas concerning businesses in the State namely the liberalisation amp3Iamp3gamp13ltbetween Peninsular and Sabah deferment of the revision of the minimum

wage and for the State to look into tapping more reliable source of power such as natural gas The luncheon provided an excellent stage for business people to convene network and exchange ideas on the developments in the State

Business Advocate

]UIIUg0130331acutesup3micro$$$9010ltluncheon in September microsup3acutemiddot33U-$Hotel Ipoh A total of 200 members and guests 33$3Ugrave30$ampamp$which was made even more memorable with the presence of distinguished keynote speaker former Minister of International Trade amp Industry Tan Sri j

The Guest of Honour State Exco YB Dato Dr Mah Hang Soon represented $903IMinisters speech in which 13333amp03acute13ampmicrosup3acutemiddot3k33managed to bring in a total ampj]raquomiddotsup3amp$amp03amp$913$311-1313ltin the manufacturing sector Additionally as part of its long term plans the State will be constructing the Southern Perak Development Region which would be modeled along the Iskandar Malaysia Development Region With the proposed 13amp$1304133amp$amp3paraacutesup1s13Iamp13M-011ltfrom Banting to Taiping there would be further economic growth in the aforementioned Southern

MICCI Perak Annual Luncheon

Perak Development Region Moreover the State had recently formed the Menteri Besar Incorporated whose primary responsibility was to spearhead Peraks progress under the Perak Amanjaya Transformation Plan With these initiatives in place Perakians would be able to enjoy better infrastructure and amenities

]UIIUg00$13I0$K3ampkHampamp$in his address emphasised the urgent need to make 9m$1331in industrial estates and business precincts of Ipoh Manjung and TaipingHe further reiterated the importance of having more 310ampU-amp3amp$3amp

international destinations to increase trade and tourism

Before long Tan Sri j3ampamp313captivating her audience with her invigorating 1-13kTHORN033in order for businesses to prosper there was a need to institute pro-business policies citing the Ali Baba IPO an e-commerce company as an example to follow suit With Malaysia moving towards 01$r1amp$microsup3microsup33was imperative that global benchmarks and standards are set Furthermore Tan Sri commented that the present generation Y amp Z workforce dictates higher expectations given their

keen interest and routine to technological resources She added that competitiveness was pivotal for businesses and the country as both internal factors such as entrepreneurship capabilities business strategies people management and keeping abreast with the market and external factors such as the need for the public sector to periodically review its existing rules and procedures for relevancy and obsoleteness are contributing factors at work

Iamp$134$l$k040amp0the revival of the Malaysia Incorporated concept and philosophy to serve as the modus operandi to keep up the pace with liberalisation

Perak

]UIIUk033amp3ampmiddotmicrosup301and guests to its annual 4$13amp$$4413microsup3acutemiddot3the The Magellan Sutera [amp3[$4klevent was attended by the Honorable Datuk Raymond l$K-43ltI]$130of Sabah representing the I]$130ampkuH

MICCI Sabah Annual Luncheon

Datuk Ir Edward Yong ]ltamp0amp[amp3[$4I3lt$uHK34]1Manjun Minister of lamp401I4340$Environment Sabah ]UIIUk0$13I0$H0S$Datuk Arulpragasam welcomed all present in his

48 49

MICCI News

Sunset Cruise By Simpson Marine Sdn Bhd

Members and guests of ]UIIUg$$0amp13by Simpson Marine Sdn Bhd to a sunset cruise from Straits Quay Marina to the 013g$$H0amp$amp0

their luxury yacht the Four Ramp01$^amp90microsup3acutemiddot

As the tide was low that day the Four Flowers had to anchor out at sea near

the Straits Quay Marina Guests were transported to the yacht on Eastern Otilde`0$313033lt]03$0they were then welcomed with cocktails and light refreshments before cruising by the scenic shores of the islandThroughout the exhilarating journey that lasted close to two hours Simon Theseira Senior Broker for Simpson Marine Malaysia and

his team entertained the guests with a tour of the yacht while elaborating on the services provided by Simpson Marine

M131$acutefrac14raquomiddot$Tamp$[amp$$1303$3130th anniversary this year Simpson Marine provides a wide range of yacht services throughout Asia and is the exclusive dealer amp0$ltamp3amp01leading yacht brands in 30amp$3ampTHORN131$Tamp$[amp$I$l$Thailand Indonesia Singapore and Malaysia

Convergence ndash Penangrsquos Future

]UIIUg$$31annual luncheon dialogue 33I]$130ampg$$uHS4$M$$k-30microsup3acutemiddotlIamp$90$13g$$1R43403luncheon was attended by 13amp13ampacutemicrosup301$guests at the Trader Hotel

U$10113IMinister brought to light on how convergence has and will continue to propel Penang to greater

heights The convergence of manufacturing and services sectors talent and infrastructure were among some of the main areas raised

Today many internationally acclaimed manufacturers have located and set-up their services or RampD hubs in Penang to complement their manufacturing arm This insulates the local economy from cyclical impacts and provides

Penang

Penang

3k33113amp$amplt3additional resilience

g$$19013ltamp134340and heritage augmented lt31m^MkI`samp0Heritage status provides an exceptional backdrop to the convergence of creative talents that has resulted in the rapid development of the services sector Shared Services and Outsourcing (SSO) Business Processing Outsourcing (BPO) and [$ampg0amp1311$[g`13amp-$19now set-up base in Penang providing employment opportunities to over 3000 local people Furthermore the State Government has invested in a RM33 billion Business Process Outsourcing and Information Technology Outsourcing (BPO-ITO) 4$Hlt$-13ampensure continuous growth in this sector that will lead to high-paying and knowledge intensive jobs for tens of thousands

Penang has been consistently rated one of the top ten most livable cities in Asia a testimony to the direct convergence ampamp3g$$11ampUgrave3and hard infrastructure which is continually being improved As businesses talents and industries converge to Penang due to its superior livability factors it will elevate the State to a regional business hub encompassing trade from the Indonesia-Malaysia-Thailand Growth Triangle (IMT-GT) region

l1304amp3I]$13011-131to build self-reliance amongst Penangites and to dissuade them from the dependency syndrome especially on resources and money politics The State Government is committed to providing the best environment for businesses to thrive

Business Advocate

Sabah

lraquo3kU$30$3amp$M-ampkUMmicrosup3acutemiddot10ampacutefrac14ordfmicroacutek-30microsup3acutemiddotat the Sutera Harbour Resort 330133$3amp3ampmicrocedilordmsup1raquovisitors As reported by the kUMmicrosup3acutemiddot`THORN1343amp0Ernst amp Young from 33amp3913amp01microparamicromiddotacutecomprised of Malaysian visitors while 2527 were foreign visitors

A total of 22 countries participated in the expo $ltk$-amp0[amp0Brunei Darussalam Indonesia Taiwan Thailand r3$kamp43013Philippines Australia S$M134amp0I$k30$gamp$Slovakia Germany Zambia m$3[$ampm$3States of America and Japan

SIE 2014 And SIBLT 2014The expo was jointly ampTHORN133lt3K-43ltI]$130ampk$Minister of Infrastructure YB Tan Sri Panglima Joseph g0$[3$$$3I]$130amp^amp030$Territory Australia The Right Honourable Adam Giles

The Sabah International Expo (SIE) is Sabahs premier business fair and a State Government sanctioned trade exposition It is held $$lt$[amp3[$4I3ltkl9$3capitalises on Sabah being the regional hub for the BIMP-EAGA region a grouping of sub-regional economic cooperative amp$13amp90$amp03$acutesup1amp$13

population of more than sup1acuteraquoamp$-amp-

In conjunction with the M-ampamp03$middotraquosup3delegates attended the Sabah International Business 4$13amp$lkUHlmicrosup3acutemiddotamp$acuteraquok-30microsup3acutemiddotl33403Right Honourable Adam S1I]$130of Northern Territory Australia who addressed the challenges facing the Northern Territory and

3Samp90$$31ecircamp03$enhancing Asian relations $30amp$$ul1TjDirector Alvin Goh who -01$3amp$ul114131311stories

SIE has seen 230000 visitors thus far since its inception in the year 2000 It has grown $3amp$9$33301331the close public-private partnership in the State as both parties work together to promote progress prosperity and development

]UIIUZampamp0$collaboration with Tenaga Nasional Berhad (TNB) and SAJ Holdings Sdn Bhd organised a half-day 0$3$3use of energy and water in the State

Held in September at the DoubleTree by Hilton Hotel Johor the

iQXQiQGhfrac34gQGwQZNfrac34sfrac34frac34aeligZDfrac34+aelig

Johor

0$133$ltparticipants and featured two speakers Tuan Haji [0$Ij1Senior Manager of Green Technology TNB and Mohd Zin Othman General Manager of Operations SAJ who respectively presented on sup1GZGq9AXGfrac34ZGgNsfrac34QZfrac34Malaysiardquo and ldquoWater is Precious Do We Have

Enoughrdquo

l013-01$33amp$touched on the various forms of energy used for supply in the State such as biogas biomass and solar with the exception of hydroelectricity The second presentation focused on the latest technologies used 3amp$1403k33130

01091014THORN13$3given the growing demand and expanding population 133paraacuteK130microsup3acuteparastood at 35 million people In addition an interesting fact that came to light 13middotmiddot303$3plants and 23000km of pipes transporting water throughout the State

16th Annual SME Exhibition Suntec City Singapore 2014

Johor

50 51

REGIONAL FOCUS East Coast

Business Advocate

East Coast

MICCI East Coast Meeting and New Members Induction

Labuan IBFC Masterclass]UIIUg$$in collaboration 34$UHRIIncorporated Sdn Bhd organised a half-day 1$0$`133amp0microsup3acutemiddotat the Eastern amp Oriental Hotel Penang Titled sup1qfrac34ifrac34hGfrac34wMhPgGfrac34Solutions to Structure Both Your Business amp Personal Wealthrdquo the seminar featured Zecirc0U1K0133amp01amp$Otildek-13g0amp1331amp4$UHRIU$13amp9$amp909amp4$UHRI1-0amp41331$

1amp43amp$11-1313ltamp$34$30amp0amp$1amp0ampTHORN1311-133exemptions and mid-shore jurisdictions to name a few

Haji Mohd Rasheed [$$]ampU01k$amp0Iamp4$1OtildeTWealth Management Otilde13ltg$$$ampOtilde11amp13313$presented on ldquoPrivate Wealth Management via Labuan IBFCrdquo which covered the intricacies and importance of private wealth management 41$34$l0413

Penang

H1$[44-404$UHRIU$13amp0-amp03Sdn Bhd is a leading 41$11$$$1313$30$1g1313that provides investors an ideal balance of 113$4303lt$certainty in a middle

shore jurisdictionAttended by close to 50 participants the seminar not only provided valuable insights on how to 0ampamp$141$1143also on how to manage personal wealth

Penang

Networking Evening hosted by Jyske Bank

52 53

Ng Lee Penn is the General Manager for Health Safety Environment Quality and Utilities Operations for BASF Petronas Chemical Sdn Bhd Lee Penn has 15 years of working experience in EHS quality management operational planning and strategic marketing Prior to joining aelig+frac34(aelig+frac34Chemicals she was iPGfrac34GNQZ9Xfrac34G9Dfrac34Mfrac34Distribution Safety and Emergency GheZhGfrac34QZfrac34aelig+brvbarhfrac34Competence Centre for Environment Health and Safety (EHS) amp Security in aelig+frac34aelighQ9frac34(9BQwQBiexclfrac34

Regional Focus

3 How has the importance of $90amp$$3

protection changed 3$3I131sector through the years

lI1311133amp0understands the challenges ndash and could even say recognised the uphill journey to be had with regards to environmental protection before most of the other industries even saw environmental protection as a challenge The chemicals industry has progressively incorporate environmental policies in production the safe and responsible distribution of chemicals and how business is conducted which supports the environmental sustainability agenda This commitment can be seen in the establishment ampj1-amp$1I0worldwide sustainable environment code

subscribed to by chemical companies

However we all see and recognise growing and constantly evolving needs from stakeholders Those that the chemicals industry companies have had to respond to very 413lt$134ordf13amp-$133amp

$90amp$$31yenregulations

- Shareholders expectations for good returns on a sustainable investment

ordfI413amp0-1333amp$1for better products and products that reduce carbon footprint

ordfI9kamp133lt-1333amp$1$4$civil responsibility amid global challenges

- Media expectations on fast and accurate reporting Done right this elicits trust

In conclusion the chemicals sector in general and BASF gMlj`^kI131

1-1313lt$long-term view with regards to environmental protection and satisfying dramatically rising energy demands We contribute to meeting 1amp133lt1$1amp0sustainably and thus help master some of the amp01lt13$1Ultimately this generates business sustainability opportunities for us as well

4 What are 3amp$ordf30 $31amp

$13$13ampordf0$lt$13amp$1093amp$$3391$amp1into the company -amp1amp-lt

We believe that principles regarding environmental protection needs to be deeply embedded to ensure sustainability of our company and valued

MICCI Chats With Ng Lee Pennfrac34gfrac34G9XiPfrac34aelig+frac34(aelig+

ndash internal audits are a big part of our daily working lives We conduct regular internal audits on process safety occupational health and safety and environmental protection This is to ensure that our systems and procedures adhere to the highest standards

Furthermore we ensure these high standards of environmental protection extend to and are complied with by the contractors and suppliers we work with In addition to economic criteria our core suppliers are selected on the basis of environmental protection labour and social standards We even recently awarded 1313amp$30133amp0yen10913provider awards The winners were chosen with environmental performance as one of the main criteria

While I oversee the environmental sustainability of BASF gMlj`^kI131operations it must be said that environmental sustainability is driven at every level and by every employee of the company

2 Why do you see $90amp$$3 protection as a

$13110lt943313amp-$11amp4embrace

Environmental protection IS indeed a necessary value for companies Being environmentally responsible makes good business sense as it ensures our continuing 1amp1313$13ampamp-03within the community

We are also coming up against the very real threat of increasing scarcity of natural resources There are already seven billion people living on our planet and this number keeps growing with a projected nine billion people by the year 2050 And all these people will of course want to improve their quality of life This will require more nutrition more energy more housing and more of many other things to satisfy their needs

This means that it is critical that we act $ampIamp-$113$amptheir part in protecting the environment to help address this challenge Development is sustainable when it ldquomeets the needs of the present without comprising the ability of future generations to meet their own needsrdquo For a company this $13amp$303balance between driving business and protecting the environment

1 1S$0 Manager for T3

Safety Environment i43lt$m331Operations you oversee the $90amp$$31413$3ltampHkRgMlj`^kI131operation What are 1amp$90amp$$3initiatives in which ltamp49-ltamp00amp

The company sets high standards in the area of environmental 01-amp$13lt0133$the commitment of both shareholders in creating value and striving for performance that does not merely comply with 043amp$143ecirc1339lt$THORN13$3lt$1and reduces our possible environmental impact This commitment can 1$$313amp-$lt1active participation in j1-amp$1I0worldwide sustainable environment code subscribed to by chemical companies

We have a responsibility to take care of our planet and preserve its beauty resources and strength for future generations It is a

great privilege to be part of the team here at BASF gMlj`^kI1313amprealise these goals

Systems and structures 0amp0$13amp0133how serious the company is about environmental protection and ultimately sustainable development This message is deeply ingrained into the company whereby I-amp$$k413$Developmentrdquo is embedded as one of the 13amp-$lt1k30313Pillars

We carry out various initiatives and campaigns with both our employees and the local community that encourage employees contractors and business partners on a regular basis to reinforce the sustainable development message This include collaborations with the other chemical companies based in the surrounding area for the annual Balok River Adoption Programme (BRAP) and with the Malaysian Nature Society of Pahang for regular environmental activities This year we cleaned and improved the turtle hatchery area at Teluk Mak Nik Terengganu and released turtle hatchlings back to the sea

U31$3413amp43turtles beach cleanings and tree plantings though

Business Advocate

54 55

Regional FocusBusiness Advocate

business partners We engage a long-term view on this and believe 33I130lt1$$0amp0ecirc1339environmental protection By instilling the principles values and goals right into the 13amp-$lt1-amp1amp-ltampI130ltK091Sustainabilityrdquo we ensure that this common vision and goal is considered in all we do

In the long-term this is seen in how sustainability drives upcoming investments and it ensures energy THORN13$3313$ampamp1$environment friendly 1$13amp$$ltimpact in operations is incorporated right from the beginning

5 How has the Verbund concept shaped

3$90amp$$3-amp1amp-ltampHkRgMlj`^kI131

lr04$13amp$13-31a BASF-centric one and it means ldquointegratedrdquo or ldquoconnectedrdquo In BASF everything is connected HkR1sup1r04$sites these sites create amp$amp3amp13THORN13$3production systems by means of smart interlinking The by-product of one plant is used as the starting material for another So there is almost no waste l1133r04$concept is about

BASF PETRONAS I131amp-331-0$13-$3[4$3$13$3r04$

principle is a major part of 313amp-$lt11413$development story We connect our production our technologies our customers our business partners and also our employees in order to make the most of our resources develop innovative solutions and create value from what might otherwise have been wasted

We do not just produce chemicals - we create chemistry for a sustainable future This philosophy is deeply 0ampamp3$313amp-$lt1belief For us this is an ongoing journey and we need all employees to live up to this and make contributions towards sustainable development

6 l4ltintegrated site in Gebeng

Kuantan is one of 33amp$1amp3013r04$13$31g1313region (outside of China) How do you 31-1333$90amp$$3amp43ampampamp1313company operations in the East Coast region amp]lt1

Having the site here encourages more investments and attracts other investors in setting up here in Gebeng While these investments propel Gebeng as one amp]lt111313production powerhouses this also brings challenges in minimising environmental impact Strong cooperation

and support from the Department of Environment and their ampTHORN13011$$ecirc0$3010amp$14$THORN13$31$minimising waste and emissions to proper facilities layout

On a more social side cooperation with NGOs has to be further strengthened and open communications with the local community is needed

7 s3amp standards have been adopted

lt]lt1$13amp-$13amp043$90amp$$3protection practices

Malaysian companies are governed by the standards outlined by the Malaysian Department of Environment There are many standards which are based on approved international European and USA standards such as international convention in all areas of concerning environmental protection from waste water discharge standards air emission standards to Waste handling and disposal European yenmk13$010

applied for Risk Based Approach in evaluating environmental impact while US EPA standards are the guidelines for soil and ground water contamination analysis

Malaysia also has strict 041amp$ordf$-$$$$

amp$$amp0$41301and their development

- Environmental impact studies

- Environment Management programs

- Response to environmental emergencies

The establishment of international chemical companies in the area also means that the highest global corporate standards are applied by the operators At BASF gMlj`^kI131we strongly adhere to strict corporate BASF environmental protection standards that place heavy emphasis in controlling emissions at the source data traceability of waste that is generated and review on a continuous basis on reduction and amp-33amp$-amp3$3We also publish an annual r04$130-amp0313details our environmental commitment and performance

5756

Lifestyle

Words And Images By Sanjitpaal Singh

ordf31-13ampwords and its one that portray the colossal magnitude for every living being on this planet On every step through the forest life is apparent regardless of time and age proving to be an admirable trait of complex creatures and plant-life alike

This wondrous ecosystem generates and regenerates naturally in an endless cycle to produce provide for its inhabitants and to endlessly survive Each from the ever so minute to enormous trees standing tall amongst its peers - life here sustains from only natural elements of earth water and the sun

From rolling mistsbeneath the hills at dawn to starry night skies this is a yearning through every hearts desire for the serenity of life away from the city Through photography we immortalise these emotions for all to view and take pleasure in These images most frequently end up as a feature in our homes from the wondrous plateau that gleams inspiration

What would a -amp3amp0-0$ordfI03$1yen

lenses- Storage media

(compatible to camera)- Tripod for stabilityordfIamp31kamp1amp$

garments hat

- Water amp Trail mix Photography has grown from a tool for visual reference art form a leisure activity a social medium for visual expressions becoming todays most trended lifestyle

In the next issue we will provide examples with techniques to photograph various aspects that can be found in nature together with some safety notes while in the wild

Sanjitpaal Singh is a multi international award winning photographer actively involved in various nature and wildlife and photography related activities Sponsored by various international top named photography brands he actively explores forests to MkXwQXfrac34PQhfrac349heQg9iQZfrac34ifrac34hPqfrac34the beauty of the Malaysian natural heritage to the world

Business Advocate

6160

Business Advocate

Living GreenBuilding for a growing population and preserving the environment is a dichotomy perhaps as old as the dawn of industry Accommodating the 6 billion people on this planet is a 90lt13amp13ltecirc0for mother earth

In recent times the property industry has been demonstrating realisation of 3113amp13ordfecirc133and concepts like sustainable development and green building are 13amp$ampecirc31of the concrete jungles around the world

Relatively few buildings in the Klang Valley provide a good benchmark for sustainable living My personal favorite in the KLCC area is The Troika It combines design and technology to create an aesthetically pleasing structure that interacts organically with its surroundings and 1$0ltTHORN13$3The beton brut architecture boldly reveals concrete in its raw splendor As a result hardly any paint is used on the building

All the windows use low-emissivity glass which increases

Ikhram is an award-winning

investment property advisor

and property analyst with a

focus on residential properties

in the KLCC area and niche

property products in Australia

Gfrac34qgQiGhfrac34egXQwQB9XXsfrac349Akifrac34iPGfrac34local property market at his

AXNfrac34QpQZN+e9BGiexclBYiexclYsfrac34 9ZDfrac34P9hfrac34AGGZfrac34MG9ikgGDfrac34QZfrac34 PGfrac34DNGfrac34+frac349ZDfrac34p9gQkhfrac34iPGgfrac34ekAXQB9iQZhiexcl

By Nikki Huet

For more infromation contact

nikkihuetgmailcom

thermal insulation The use of inverter air-conditioning systems in all the apartments further enhances 3$0ltTHORN13$13ltof the building

My personal favorite is the green lung that is the heart of The Troika It is a large courtyard

with impeccably pruned foliage almost like something Giorgio Armani would have done were he a landscaper This very green garden is central to the entire complex It is literally a breath of fresh air

Who says being green cannot be stylish

QZQZNfrac34aeligifrac3449h9AQfrac34QhigWasabi Bistro at the Mandarin Oriental Hotel [44-40ampecirc01exquisite authentic Japanese cuisine in an elegant private setting An open dining area the sushi bar and private booths ampecirc0$0113amp13of seating Meetings and gatherings can be hosted in the private dining area available On the weekends Wasabi Bistro is also popular with families There are plenty of choices for everyone on the menu

About a quarter of Japanese popular recipes use seaweed to boost 9amp40U31013$

iodine - vital for a healthy thyroid - copper calcium iron and magnesium The Seaweed Salad at Wasabi Bistro is a mix of fresh seaweeds that beautifully complement each other ndash it is a must try Order the Agedashi Tofu or the Tofu and Seaweed Salad to start your mealRice a staple in the Asian

diet is a good source of protein whereas the omega-3 fatty acids in 10$3amp03protection and improved blood circulation Donrsquot 43ltltamp4$yourself thoroughly enjoying the delightful Rainbow Roll or the rich and divine Kumirsquos No 1 The wasabi freshly

made and served with sushi cleanses the palate Wasabi in general is said to have compounds in it that can help prevent tooth decay Wasabi has also been found to aid cancer prevention and prevent blood clots if consumed regularly As with everything good moderation is key

HOLYHULQJVROXWLRQV

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Q12015 B

usiness amp Environm

ent

T

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dvocate for the B

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unity

12 13

The all-new 8th Edition of The Guide to Malaysia is the most comprehensive source of information about Malaysia available anywhere It provides detailed up-to-date chapters on government culture history business the economy lifestyle shopping tourism and leisure and many more core subjects It also provides full listings of government departments business associations and other essential contacts for people interested in investing and doing business in Malaysia

Why is The Guide to Malaysia the PERFECT corporate giftQuality ndash the Guide is thoroughly researched and written by leading experts from various sectors It is printed on quality paper stitch-bound for durability and has an attractive and elegant cover design

Topicality ndash the Guide is fully revised up-to-date and will be supported throughout its publication run by regular downloadable updates from our forthcoming website

Content ndash the Guide ensures your overseas business contacts are fully briefed about Malaysia and allows them to grasp the huge potential of our country

Value ndash the Guide is incredibly affordable Available in hard or soft cover for RM 75 or less it is the ONLY corporate gift of substance and lasting value available in its price class

Why Should Your Company Buy the GuideBecause it keeps working for you Unlike other corporate gifts that are used once or only occasionally the Guide is a handy companion that recipients refer to regularly and frequently

Because it strengthens your companyrsquos image through association with such an economically dynamic and welcoming nation

For more information contact

Malaysian International Chamber of Commerce and Industry (MICCI)

Block C C-8-8 Plaza Montrsquo KiaraNo 2 Jalan Kiara Montrsquo Kiara

50480 Kuala LumpurContact Jude Liew

T 03-6201 7708 F 03-6201 7705

E judemiccicom

Because it saves you time ndash with the Guide there is no longer any need to give your visitors a full-blown country briefing ndash you use your valuable contact time to focus on your own agenda

Because it assists you to fulfil your corporate responsibility to promote the country its people and its economy

How Should You Use The GuideTake it with you when you are travelling overseas to meet business contacts and attend trade fairs and pass it to foreign visitors you meet in Malaysia You can also mail it to suitable contacts before you visit them overseas or before they travel here to visit you

If you are a small business with just a few potential contacts write a nice personal message on the flysheet

If you are a larger company or organization consider a customized edition with your own corporate cover and up to 16 pages of editorial and advertorial about you your people your products and your capabilities Customized editions are highly affordable and available in print runs from as few as 50 copies

The ULTIMATEinformation resource and the

PERFECT corporate gift

to the remaining natural systems that any further conversion or degradation comes at an economic though $amp0lt$amp3$$13cost and the systems 330Ugrave3$4$1for active management Fundamental changes are therefore required that ensure that residual impacts are no longer seen as an acceptable trade for economic development and that previously free ecosystem services are paid for and that both of these costs are internalised This is not bringing in green taxes but removing detrimental subsidies

A number of similar solutions are being tested or advocated by leadership companies or associations and by I9kamp133lt$3$frequently adopted by government An example amp3113^amp^3amp11adopted by RioTinto promoted through the multi stakeholder Business and Biodiversity

`ecirc131g0amp0$134$URI$M43amp0H$safeguards with nearly acutesup3sup3-amp131amp0043amp$1amp$ampecirc131$ampamp-3by governments

Piloting of Payments for Ecosystem Services (PES) has also been promoted both by companies 14131^uamp0I3ltWater and Nestle Water and by governments development agencies and NGOs as there is a shared need to ensure future supplies through management costs being paid by consumers

Many NGOs have long advocated such changes with companies and with governments but are increasingly using pressure from consumer facing companies and associations at the end of the supply chain eg in securing commitments on halting forest conversion in the Paper and Pulp and Oil Palm supply With a recent report showing we have lost half of the worlds wildlife in just middotsup3lt0131-01140will only increase

Business Advocate

Although voluntary initiatives may help test approaches and in the case of companies such as Puma to understand the scale of their environmental externalities (subsidies) and therefore potential exposure when these are removed regulations are likely to be the only way that such changes can be fully enacted

Many of the initiatives to design and test approaches have been through multistage amp00amp4-1Iamp-$1$30ampamp33environmental expertise

and understanding the thinking behind the policy drivers and NGOs from understanding business perspectives and together developing workable solutions Birdlife International including its national partner the Malaysian Nature Society is already involved in a number of such partnerships with companies such as jampl$3ampIM]Mt$T0I$3$is interested in exploring further partnerships with companies that want to be part of thinking and not just reactive to the outcomes

14 15

Business Advocate

This planned satellite township is twenty kilometers from the capital city of Port Moresby along the north-west economic corridor spearheaded by the 013$3lt13amp-3mkKacutefrac14amp$Mtt`^]`HUg^S^Sg0amp13333013-amp03amp4$3401$]ltmicrosup3acutemiddot

Papua New Guineans identify themselves with the land and the environment is part of it l1acutecedilcedil133013amp$1-in a peri-urban setting retains the social fabric of a Papua New Guinea society at ease with the natural environment The modern township amp411ampacutesup3sup3sup3sup3

EDAI Town is an integrated mixed development on alienated State land a limited commodity in Papua New Guinea where 97 of the land mass is held under customary land ownership This is a private sector driven township development by a Malaysian company in joint venture with a local landowner community

GheGBiQZNfrac34PGfrac34ZpQgZYGZifrac34Zfrac34 An Urban Development Plan

by Kim Yong Managing Director of CY Group Sdn Bhd

Papua New Guineans in a safe environment and encourage development of business activities and local employment for sustainable economic environment

The comprehensive Master Plan incorporates middotS13amp$13-3S3Guarded Green and Global) The gated and guarded community with Internet connectivity adopts a green concept that drives architectural and engineering design on sound planning principles and a design code ensuring visually cohesive and pleasant architecture The green concept translates to water re-use for landscaping and

a solar farm to provide renewable energy as an alternative source This 3MW solar farm is a pilot project as a prelude to large-scale solar farms to lower energy costs with sustainable renewable energy mitigating global warming

Good urban planning balances development with protecting the environment Roads and associated infrastructure creating an economically feasible and environmentally friendly system Design incorporates natural site features reducing earthworks

Yong Kwee Moi (Kym Yong)regaeligfrac34aeligmacrfrac349Z9NQZNfrac34Director of CY Group Sdn Bhd has 36 yearsrsquo experience QZfrac34wQZ9ZBGfrac34QZMgY9iQZfrac34technology construction and project management The group is presently driving the EDAI Town development in Papua New Guinea

wwwedaitowncom

and retaining visual complexity in an urban landscape Swales provide natural sustainable drainage and storm water management Residential areas are provided with reticulated infrastructure utilising technology that reduce impacts on the environment and cost to the residents

Open space is an integral feature combining varying functions for drainage corridors $$14ecirc011-amp03$1113$13protection or gardening Ilt13$-130$pathways provide linkages to key facilities Adoption of principles of crime prevention through environmental 1$IglMK-0amp91a safe and comfortable environment free from excessive noise with use of passive surveillance and good public lighting Use of regular shuttle services as public 30$1-amp03$130THORN13$301$3area correspondingly reducing air pollution

17

Dutch Lady Milk Industries Berhad Incorporated in 1963 Dutch Lady Milk Industries Berhad (Dutch Lady Malaysia) is the leading dairy company in Malaysia owned by one of the largest dairy cooperative BYe9ZQGhfrac34QZfrac34iPGfrac34qgXDfrac34s9Xfrac34FrieslandCampina NV a Dutch multinational dairy company More information can be found on wwwdutchladycommy

Towards A More Sustainable Dairy Industry

By 2050 the worldrsquos population is expected to have grown up to 10 billion people Feeding this growing population will be an enormous challenge and has implications for our future generation not forgetting the environment and animals

K4313lt]lt1as a part of Royal R01$I-$Dutch multinational owned by nearly 20000 member dairy farmers is committed to ensuring not only long-term continuity for our members but also our environment Our ambition is to grow our business to feed the growing demand for healthy nutrition while reducing our environmental footprint

As such environmental sustainability is an integral part of our route2020 growth strategy aimed at

promoting growth and value creation

One of our challenges is to make our dairy chain more sustainable and to evolve towards a more circular economy To do so we aim to achieve climate-neutral growth throughout the entire chain from cow to consumer and to reduce waste and encourage recycling To this a series of goals have been formulated which include sourcing of sustainable (agricultural) raw materials and reduce the consumption of energy water and waste

(water) at our production facilities by achieving at least 2 per year improvement of water and 1330THORN13$13lt

In line with this Dutch lt]lt11out plans to ensure we achieve these goals

This begins with the sourcing of raw material Milk is the basis of our products but it is not the only raw material used We also use raw materials such as cocoa and sugar for end products and paper and cardboard for packaging

Our parent company R01$I-$has been a member of the Round Table on Sustainable Palm Oil jkg`U$microsup3acuteacute13to switch to sustainable palm oil purchasing acutesup3sup3Ograve1413$-ampIampZ4ltmicrosup3acutecedil31ecircamp03$$13ltupgrading the supply to kSacutek03S0

l1ecircamp031been put in place for cocoa another major ingredient used We use only sustainable cocoa that meets the UTZ2 I0313030

Aside from sourcing sustainable (agricultural) raw materials we have also demonstrated our commitment to responsible forestry by using the Forest k301-Iamp4$13RkIordf1303301as the primary packaging used for amp40K4313ltmTllRkI1$international not-for--0amp343ordf13amp0organisation aimed at promoting responsible management of the amp01amp0131

U$]lt1K4313lt]lt113013manufacturer to use RkIordf1303-13$1$13ordfmicrosup3acuteparal111lt$330amp43RkIampampon the pakaging of the -0amp41331Mecircamp03amp1not stop merely at primary packaging but it continues to secondary packaging as the amp03lt41$K]Uis from sustainable 1amp4013j13lt13gIj

One of our goals is to reduce energy water

Features

by Dutch Lady Milk Industries Berhad

18 19

Features

86((1(5lt())amp(17$33$1amp(6 86((1(5lt70(lt())amp(17lt

Always turn off air conditioners as you leave a room Be mindful and turn off lights and electronic devices yoursquore not using Try ldquoload shiftingrdquo by using energy when-ever possible during off peak times Most electronics use considerable amount of electricity over time even in standby mode unplug devices totally Do full loads of clothes and dishes when using kitchen appliances Same applies to boiling and heating water

Older electrical products are less energy efficient Consider buying energy efficient appliances Most electronic goods have an energy effi-ciency rating label with a 5 Star efficiency rating Energy efficient light bulbs like CFL con-sume up to 75 less energy amp last 8-12 times longer than incandescent bulbs Using energy efficient appliances goes along way towards saving energy and low-ering overall electricity bills

Business Advocate

usage and waste water by 20 per kilo by microsup3microsup313amp-03ampmicrosup3acutesup330amp4$THORN13$13ltgain of 2 per year

3K4313lt]lt1we achieved an overall energy savings of paraOgrave$microsup3acutemiddot30amp4various initiatives such as replacing low THORN13$13ltamp3amp013THORN13$13ltamp$1which contributed to a 2 savings in energy On our premise we had also changed 4amp0113$33341to T5 light tubes resulting in 30 to 50 reduction in energy consumption with three times longer life span for the light tubes

Part of our initiatives also includes optimisation of resources and adopting alternative resources

Recently we upgraded a chiller with plate heat exchangers that optimises the usage of chilled water capacity This resulted in another 2 reduction in power consumption

secircamp031to improve our manufacturing processes and continuously work towards the reduction of electricity usage throughout the company We use natural gas in our manufacturing operations where the consumption and trend of usage is continuously monitored

As for reducing water consumption we have 3$13amp$113amp41ecircamp031to minimise water usage resulting in a 2 in water savings in

microsup3acutemiddot`40M$$0$department also regularly conducts audit to identify areas of leakages in the plant taking steps to repair or replace the faulty pipes to avoid further wastages

We have a systematic procedure for the disposal of market-returned products used packaging materials and scheduled waste We 931ecircamp031contribute to a cleaner and greener environment

This merely marks the $$$ampamp40ecircamp0313ampcreate a more sustainable future In reaching our 2020 goal we will continue to optimise our production capabilities with plans to stop less THORN13$3-0amp4133amp$$1$microsup3acutecedilg$101ampunderway to optimise fuel and steam consumption

AppendixszligSG ndash SEGREGATED s03I03-oil is kept apart throughout the supply chain

sup2 UTZ - Founded in Amsterdam UTZ stands for sustainable farming of 13ampecirc13amp13amp$3U31a programme and a label for sustainable farming Through the UTZ programme farmers grow better crops generate more income and create better opportunities while safeguarding the environment and securing 3031$34001amp40131

20 21

Features

1 Know your Businessrsquos Impact on the Immediate Community and Surrounding

This could be anything from identifying how many locals your company employs to say observing the kind of services you require 331-0amp9lt3local communities s090ltamp40ampTHORN13is or whatever the nature of your business is remember that every single paper or Styrofoam food container that your employee throws out amp3ampTHORN1310ltone sign of your company impacting your environment and community U31-amp03$33ampacknowledge and identify the areas in which your business impacts the external surrounding because this helps you observe and make better decisions in the future on which areas you or your company would like to tackle to start embarking on reducing ltamp4013amp-$lt1amp041$111-133This is what I like to call being aware and accountable of your 41$111-133

micro]$ecircamp03to Quantify or Measure Your Businessrsquos Impact(s)

Once you have done amp93$3step which can be

quite challenging is measuring your impact One easy way do get yourself getting the hang of this is by simply monitoring 1ltltamp4013amp-$lt1electricity bill water bill utilities bill or even your collective bills on mileage or transportation for yourself and your employees This is the key step to take ndash to be aware or conscious of your daily usage of energy water and fossil fuels Once you have these data and 114$ltamp40$amp3shocked by your usage 31ampamp13033ampobserving how you can keep your impacts on the environment minimal by also looking at the economic savings of certain socially responsible ways of better governance in your company This is 1ampampUgrave3$-013401amp03ampdeveloping strategic and ecirc1339-amp13133address sustainability in ltamp40ampTHORN13

3 Getting Your M-amplt1amp$Board

One of the key challenges for most young companies is to create a vision where accountability is of utmost importance This vision of course normally comes from a civic conscious founder or founders Getting your employees to understand sustainability and accountability can

be challenging but the $31140-113challenges

For one you are not just 30$$ltamp4013ecirc3ampbe more in-tune with sustainability you are also setting certain employee characteristics right by educating them on their impact on businesses Trust me if your employees are taught and trained well to understand accountability and sustainability you have 13amp$30431$13$3ltto helping the work force grow in a sustainable manner This is truly a nation building exercise

4 Reaching out to NGOs

U31$amp31lt3amp34-the challenges of being sustainable alone so never think that you have to do this yourself Reach out to NGOs that are aplenty and many of these NGOs are trained and well-verse in working synergistically with corporate organisations or small businesses towards community-based or environment-based approaches to addressing sustainability One easy way is to reach amp43313amp4$30lt1biggest coalition of environmental and social NGOs like MENGO (Malaysian Environmental NGOs) at wwwmengoorg

In a nut shell and back to the question of whether Ikj1413lanswer is NO if a corporate entity is able to grasp the 30413amp$13-3ampIkj$make a social economic or environmental change 330Ikjecircamp031lt$30$$-amp139social and environmental values among their employees There is so much to read and be aware of out there and socially responsible companies are on the rise The test now is ndash what are you going to start working on to be more socially responsible today rather than 3ampamp00ampUgrave300$311amp030313

69hYQZfrac349hsQDfrac34P9QgeGghZfrac34of MENGO (Malaysian Environmental NGOs) since 2012 MENGO is an independent platformnetwork of Malaysian NGOs that is committed towards enhancing the environmental sustainability agenda at local national and international levels MENGO aspires towards an ecologically-sound transparent participatory and socially just society through sustainable development policies and practices related to natural resources management and biodiversity conservation More information about

MENGO can be found at wwwmengoorg

Business Advocate

Is Sustainability In Businesses A Myth Just A Fad Or Something Corporates Can Actually Achieve

Over the last decade there has been a massive boom in the number of corporates iP9ifrac34P9pGfrac34VkYeGDfrac34Zfrac34iPGfrac34+frac34A9ZDq9NZiexclfrac344Gfrac349gGfrac34PG9gQZNfrac349frac34Xifrac349Akifrac34Bgeg9iGhfrac34adopting social responsibility programs and many more corporates also acknowledge or are more aware about their businessrsquos impacts on the environment Of course many of such corporate companies donrsquot fall short on their media exposures about iPGQgfrac34+frac34GwMgihfrac34Akifrac34DGhfrac34hkhi9QZ9AQXQisfrac34gG9XXsfrac349XXfrac34AQXfrac34DqZfrac34ifrac34iP9ifrac34sup2frac34YGDQ9frac34YQXG9NGpound

The bigger companies are of course on the hunt to embark on impactful amp01$13$3Ikjprograms and the motivation is typically driven by their shareholders whom are more conscious today about the impacts of their investments on the environment then say a decade ago Driven by pressures of their shareholders public listed or multinational companies are also driving and changing the landscape in which traditional companies operate In short more companies today are moving towards being more accountable on the impacts of their businesses Just how far are the companies in Malaysia today really -013313$1413$3lt

s0$3lt1$more accountability these days where more companies are aware of their carbon emission and some even meticulously measure their carbon-related impacts and 9$$13343amp$$mitigation mechanisms or strategies to ensure that their businesses are not just operating in a responsible manner but that these companies are also branding themselves as a company that cares for the people and its planet

The nation has just launched a program 133]ltI0amp$program which is actually a platform for companies to voluntarily declare or disclose their carbon footprint and share with the government their mitigation or adaptation strategies on carbon 11amp$04133amp$U31brilliant program except 3331$amp3$3amp0ltprogram and companies participate voluntarily k13amp$lt31330133$

companies that are already leaps and bounds ahead in their practice and $13343amp$3amp$ampsustainability However what about the smaller companies such as social enterprises and small-medium enterprises k]M1Kamp11413$3ltmean anything to these $331Kamp1amp13enterprises and SMEs see any advantage to be more 1amp13lt01-amp$1Kamp1being socially responsible provide any better credentials or credibility to 113amp-$1

Here lies the challenge in the country

With the increasing growth of SMEs and social enterprises today the future of sustainability in Malaysia lies in the hands of these entities Malaysia is now a hub for a lot of social enterprises and small-medium industries and with a whopping frac14sup3sup3sup3sup3sup3amp1413$331that currently exist in the 03amp$13$3-43ask ndash are these companies

able to grasp the basic practical approaches 3amp1413$3ltM9$a better question to ask ndash who is taking this lead in the country to ensure that SMEs and smaller companies are progressive by adopting the concept of sustainable approaches 3amp04$$$41$11

As an environmentalist in the country and one that is also very vocal about the current landscape of sustainability in Malaysia I felt that -0-131133ampshare some of my personal thoughts on how If Malaysia is going to adopt and embrace sustainability and be in the forefront of championing sustainable development then the simple points below would be some thoughts to ponder for many 1313439ampTHORN1301or executive directors of social enterprises or SMEs to consider

by Yasmin Rasyid Chairperson of MENGO (Malaysian Environmental NGOs)

22 23

^ŽůŝĚͲƐƚĂƚĞ gt ůŝŐŚƚ ĞŵŝƫŶŐ ĚŝŽĚĞͿ ůŝŐŚƟŶŐŝƐ ƚŚĞ ĮƌƐƚ ŐĞŶƵŝŶĞůLJ ŶĞǁ ůŝŐŚƟŶŐ ƚĞĐŚŶŽůŽŐLJ ŝŶŵŽƌĞ ƚŚĂŶ Ă ĐĞŶƚƵƌLJ ^ŝŶĐĞ ŝƚƐ ĞĂƌůLJ ďĞŐŝŶŶŝŶŐƐŝŶ ƚŚĞ ϭϵϲϬ Ɛ gt ůŝŐŚƟŶŐ ŚĂƐ ďĞĞŶ ƌĞĐŽŐŶŝnjĞĚĂƐŚŝŐŚĞĸĐŝĞŶĐLJ ůŽŶŐĞƌůĂƐƟŶŐůŝŐŚƚƐŽƵƌĐĞǁŝƚŚƐŝŐŶŝĮĐĂŶƚůLJ ŝŵƉƌŽǀĞĚ ǀŝƐƵĂů ŝŵƉĂĐƚ ŶŝƟĂůůLJĂƐƐŽĐŝĂƚĞĚǁŝƚŚĞůĞĐƚƌŽŶŝĐŐĂĚŐĞƚƐĐŝƌĐƵŝƚďŽĂƌĚƐĂŶĚŇĂƐŚůŝŐŚƚƐgtƐŽůŝĚƐƚĂƚĞůŝŐŚƟŶŐƚĞĐŚŶŽůŽŐLJŚĂƐďĞĞŶ ŝŶĐƌĞĂƐŝŶŐůLJ ĂƉƉůŝĞĚ ƚŽ ƚŚĞ ĐŽŵŵĞƌĐŝĂůůŝŐŚƟŶŐ ŝŶĚƵƐƚƌLJǁŝƚŚƉƌŽŵŝƐŝŶŐ ƌĞƐƵůƚƐ dŚĞ gtŵĂƌŬĞƚŝƐƉƌŽũĞĐƚĞĚƚŽŐƌŽǁďLJŵŽƌĞƚŚĂŶƚǁĞůǀĞĨŽůĚ ŽǀĞƌ ƚŚĞ ŶĞdžƚ ĚĞĐĂĚĞ ĂŶĚ ŝƐ ƉƌĞĚŝĐƚĞĚ ƚŽƌĞƉůĂĐĞĐŽŶǀĞŶƟŽŶĂůĐŽŵŵĞƌĐŝĂůůŝŐŚƟŶŐƐLJƐƚĞŵƐŝŶƚŚĞŶĞdžƚϮϬLJĞĂƌƐ

LED LIGHT ndash QUICK FACTS Features ĚǀĂŶƚĂŐĞƐĂŶĚltĞLJĞŶĞĮƚƐ

MORE WATTAGE gtƐ ƉƌŽĚƵĐĞŵŽƌĞ ůŝŐŚƚ ƉĞƌǁĂƩƚŚĂŶŝŶĐĂŶĚĞƐĐĞŶƚďƵůďƐgtƐĐĂŶĞŵŝƚůŝŐŚƚŽĨ ĂŶ ŝŶƚĞŶĚĞĚ ĐŽůŽƌ ǁŝƚŚŽƵƚ ƚŚĞ ƵƐĞ ŽĨ ĐŽůŽƌĮůƚĞƌƐ ƚŚĂƚ ƚƌĂĚŝƟŽŶĂů ůŝŐŚƟŶŐ ŵĞƚŚŽĚƐ ƌĞƋƵŝƌĞdŚĞĐŽůŽƌŽĨƚŚĞůŝŐŚƚĚĞƉĞŶĚƐŽŶƚŚĞĐŽŵƉŽƐŝƟŽŶĂŶĚ ĐŽŶĚŝƟŽŶ ŽĨ ƚŚĞ ƐĞŵŝĐŽŶĚƵĐƟŶŐ ŵĂƚĞƌŝĂůƵƐĞĚ ĂŶĚ ĐĂŶ ďĞ ŝŶĨƌĂƌĞĚ ǀŝƐŝďůĞ Žƌ ƵůƚƌĂǀŝŽůĞƚdŚŝƐŝƐĂŵƵĐŚŵŽƌĞĞĸĐŝĞŶƚŵĞƚŚŽĚƚŽƉƌŽĚƵĐĞĐŽůŽƌůŝŐŚƟŶŐĞīĞĐƚƐǁŝƚŚůŽǁĞƌŽǀĞƌĂůůĐŽƐƚƐLONGER USEFUL LIFE dŚĞ ƌĞĂů ĂƐƐĞƚ ŽĨ gtƚĞĐŚŶŽůŽŐLJŝƐƚŚĞĞdžƚĞŶĚĞĚůŝĨĞƐƉĂŶŽĨƚŚĞůŝŐŚƚƐKŶĞ ƌĞƉŽƌƚ ĞƐƟŵĂƚĞƐ ϰϬϬϬϬ ƚŽ ϱϬϬϬϬ ŚŽƵƌƐ ŽĨƵƐĞĨƵů ůŝĨĞ ĐŽŶƐĞƌǀĂƟǀĞůLJ ϭϮ ʹ ϭϱ LJĞĂƌƐͿ ǁŝƚŚƟŵĞƚŽĐŽŵƉůĞƚĞĨĂŝůƵƌĞďĞŝŶŐůŽŶŐĞƌ ampůƵŽƌĞƐĐĞŶƚƚƵďĞƐ ƚLJƉŝĐĂůůLJ ĂƌĞ ƌĂƚĞĚ Ăƚ ĂďŽƵƚ ϮϬϬϬϬ ŚŽƵƌƐĂŶĚ ŝŶĐĂŶĚĞƐĐĞŶƚ ůŝŐŚƚ ďƵůďƐ Ăƚ ϭϬϬϬ ŚŽƵƌƐ ŶŐĞŶĞƌĂůƚŚĞůŽŶŐůŝĨĞŽĨƚŚĞgtƐŝƐĞdžƉĞĐƚĞĚƚŽďĞĂƌŽƵŶĚ ϱϬ ƟŵĞƐ ůŽŶŐĞƌ ƚŚĂŶ ƚŚĞŵŽƐƚ ĐŽŵŵŽŶŝŶĐĂŶĚĞƐĐĞŶƚ ďƵůďƐ ĂŶĚ ƐŝŐŶŝĮĐĂŶƚůLJ ůŽŶŐĞƌ ƚŚĂŶƚŚĞŇƵŽƌĞƐĐĞŶƚƚLJƉĞƐDESIGNED TO FOCUS dŚĞ ƐŽůŝĚ ƉĂĐŬĂŐĞ ŽĨ ƚŚĞgt ĐĂŶ ďĞ ĚĞƐŝŐŶĞĚ ƚŽ ĨŽĐƵƐ ŝƚƐ ůŝŐŚƚ ƐŽƵƌĐĞŚĞŶĐĞ ŵĂŬŝŶŐ ŝƚ ŵŽƌĞ ĚŝƌĞĐƟŽŶĂů ŶĐĂŶĚĞƐĐĞŶƚĂŶĚŇƵŽƌĞƐĐĞŶƚƐŽƵƌĐĞƐŽŌĞŶƌĞƋƵŝƌĞĂŶĞdžƚĞƌŶĂůƌĞŇĞĐƚŽƌ ƚŽ ĐŽůůĞĐƚ ůŝŐŚƚ ĂŶĚĚŝƌĞĐƚ ŝƚ ŝŶ Ă ƵƐĂďůĞŵĂŶŶĞƌ DIMMING tŚĞŶ ƵƐĞĚ ŝŶ ĂƉƉůŝĐĂƟŽŶƐ ǁŚĞƌĞĚŝŵŵŝŶŐ ŝƐ ƌĞƋƵŝƌĞĚ gtƐ ĚŽ ŶŽƚ ĐŚĂŶŐĞ ƚŚĞŝƌĐŽůŽƌƟŶƚĂƐƚŚĞĐƵƌƌĞŶƚƉĂƐƐŝŶŐƚŚƌŽƵŐŚƚŚĞŵŝƐůŽǁĞƌĞĚ ƵŶůŝŬĞ ŝŶĐĂŶĚĞƐĐĞŶƚ ůĂŵƉƐ ǁŚŝĐŚ ƚƵƌŶLJĞůůŽǁGREAT FOR FREQUENT ON-OFF CYCLING LEDs ĂƌĞ ŝĚĞĂů ĨŽƌ ƵƐĞ ŝŶ ĂƉƉůŝĐĂƟŽŶƐ ƚŚĂƚ ĂƌĞ ƐƵďũĞĐƚƚŽ ĨƌĞƋƵĞŶƚ ŽŶͲŽī ĐLJĐůŝŶŐ ƵŶůŝŬĞ ŇƵŽƌĞƐĐĞŶƚůĂŵƉƐ ƚŚĂƚ ďƵƌŶ ŽƵƚ ŵŽƌĞ ƋƵŝĐŬůLJ ǁŚĞŶ ĐLJĐůĞĚĨƌĞƋƵĞŶƚůLJ ŽƌůĂŵƉƐƚŚĂƚƌĞƋƵŝƌĞĂůŽŶŐƟŵĞďĞĨŽƌĞƌĞƐƚĂƌƟŶŐRESILIENT TO DAMAGE gtƐ ďĞŝŶŐ ƐŽůŝĚ ƐƚĂƚĞĐŽŵƉŽŶĞŶƚƐĂƌĞŶŽƚĞĂƐŝůLJĚĂŵĂŐĞĚďLJĞdžƚĞƌŶĂů

ƐŚŽĐŬ ampůƵŽƌĞƐĐĞŶƚ ĂŶĚ ŝŶĐĂŶĚĞƐĐĞŶƚ ďƵůďƐ ĂƌĞĞĂƐŝůLJďƌŽŬĞŶǁŚĞŶĚƌŽƉƉĞĚQUICK LIGHT UPgtƐůŝŐŚƚƵƉƋƵŝĐŬůLJƚLJƉŝĐĂůƌĞĚ ŝŶĚŝĐĂƚŽƌ gt ǁŝůů ĂĐŚŝĞǀĞ ĨƵůů ďƌŝŐŚƚŶĞƐƐ ŝŶŵŝĐƌŽƐĞĐŽŶĚƐ gtƐ ƵƐĞĚ ŝŶ ĐŽŵŵƵŶŝĐĂƟŽŶƐĚĞǀŝĐĞƐĐĂŶŚĂǀĞĞǀĞŶĨĂƐƚĞƌƌĞƐƉŽŶƐĞƟŵĞƐEASY TO CUSTOMISE gtƐĐĂŶďĞǀĞƌLJƐŵĂůůĂŶĚĂƌĞĞĂƐŝůLJŝŶĐŽƌƉŽƌĂƚĞĚŽŶƚŽƉƌŝŶƚĞĚĐŝƌĐƵŝƚďŽĂƌĚƐ^ŝŶĐĞ gt ůŝŐŚƟŶŐ ŝƐ ƐŽůŝĚͲƐƚĂƚĞ ŝƚ ĐĂŶ ƌĞƐŝƐƚ ƚŚĞǀŝďƌĂƟŽŶƐ ŝŶ ĂŝƌĐƌĂŌƐ ƚƌĂŝŶƐ ĂŶĚ ĐĂƌƐ ŵĂŬŝŶŐ ŝƚĂŶĞdžĐĞůůĞŶƚĂůƚĞƌŶĂƟǀĞƚŽŽƚŚĞƌůŝŐŚƟŶŐƐŽůƵƟŽŶƐNOT HARMFUL (NO MERCURY) gtƐ ĚŽ ŶŽƚĐŽŶƚĂŝŶ ĚĂŶŐĞƌŽƵƐ ŵĞƌĐƵƌLJ ƵŶůŝŬĞ ĐŽŵƉĂĐƚŇƵŽƌĞƐĐĞŶƚůĂŵƉƐ

LED LIGHTS ndash SIX GOOD REASONS TO CHANGE

DESIRABILITY LEDrsquos ŵŽƌĞ ĞĸĐŝĞŶƚ ĂŶĚ ĞŶĞƌŐLJƐĂǀŝŶŐ ĨĞĂƚƵƌĞƐ ƚƌĂŶƐůĂƚĞƐ ŝŶƚŽ ĐŽƐƚ ƐĂǀŝŶŐƐ ĂŶĚŚŝŐŚĞƌƉƌŽĮƚƐSAFETY LED ůŝŐŚƟŶŐ ŝƐ ĚƵƌĂďůĞ ĂŶĚ ŶŽƚ ĞĂƐŝůLJĚĂŵĂŐĞĚhŶůŝŬĞŽƚŚĞƌůŝŐŚƚďƵůďƐgtůŝŐŚƚƐǁŝůůŶŽƚ ƐŚĂƩĞƌ Žƌ ĞdžƉůŽĚĞ ǁŚĞŶ ĚƌŽƉƉĞĚ ŽŵƉĂĐƚŇƵŽƌĞƐĐĞŶƚ ůŝŐŚƚƐ ĐŽŶƚĂŝŶ ĚĂŶŐĞƌŽƵƐ ŵĞƌĐƵƌLJ ĂŚŝŐŚůLJƚŽdžŝĐĞůĞŵĞŶƚǁŚŝĐŚŝƐĐŽŶƐŝĚĞƌĞĚŚĂnjĂƌĚŽƵƐǁĂƐƚĞƚŚĂƚĐĂŶŶŽƚďĞĚŝƐĐĂƌĚĞĚĂƐƌĞŐƵůĂƌǁĂƐƚĞgtůŝŐŚƟŶŐĐĂŶĂůƐŽďĞŵĞĐŚĂŶŝĐĂůůLJĂƩĂĐŚĞĚƚŽĮdžƚƵƌĞƐƚŽƉƌĞǀĞŶƚƚŚĞŌLEDs ARE COOLER gt ůŝŐŚƟŶŐƐ ĂƌĞ ĐŽŽůĞƌ ĚĚŝƟŽŶĂů ĞŶĞƌŐLJ ĐŽƐƚƐ ĂƐƐŽĐŝĂƚĞĚ ǁŝƚŚ ĐŽŽůŝŶŐƐƵĐŚĂƐĂŝƌĐŽŶĚŝƟŽŶŝŶŐͿĐŽƐƚƐĂƌĞƌĞĚƵĐĞĚEFFECTIVENESS ϭϬϬй ŽĨ ůŝŐŚƚ ŝŶ ĂŶ gt ƐƚƌŝƉŝƐ ĚŝƌĞĐƚĞĚ ĚŽǁŶǁĂƌĚƐ ĂŶĚ ŝŶ Ă ŵŽƌĞ ĨŽĐƵƐĞĚŵĂŶŶĞƌ ĂƐ ŽƉƉŽƐĞĚ ƚŽ ŇƵŽƌĞƐĐĞŶƚ ďƵůďƐ ƚŚĂƚĚŝƌĞĐƚůŝŐŚƚďŽƚŚƵƉĂŶĚĚŽǁŶATTRACTIVENESS gt ůŝŐŚƟŶŐŽīĞƌƐ ĐŚĂŶŐĞĂďůĞĐŽůŽƌ ĐŽŵďŝŶĂƟŽŶƐ ĂŶĚ ǀŝƐƵĂů ĞīĞĐƚƐ ĂŶĚ ĐĂŶĐĂƚĞƌƚŽĞŶĚůĞƐƐĚĞƐŝŐŶƉŽƐƐŝďŝůŝƟĞƐldquoGREENrdquo gt ůŝŐŚƟŶŐ ŝƐ ϳϬͲϴϬй ŵŽƌĞ ĞĸĐŝĞŶƚͲ ƚŚĞ ƌĞƐƵůƚ ŝƐ ĂŶ ŽǀĞƌĂůů ƌĞĚƵĐƟŽŶ ŝŶ ƉŽůůƵƟŽŶĂƐƐŽĐŝĂƚĞĚ ǁŝƚŚ ŐĞŶĞƌĂƟŶŐ ĞŶĞƌŐLJ ĨƌŽŵ ƉŽǁĞƌƉůĂŶƚƐdŚĞůŽŶŐĞƌƵƐĞĨƵůůŝĨĞŽĨƚŚĞgtůŝŐŚƚϭϮͲϭϱLJĞĂƌƐͿĂůƐŽĞŶƐƵƌĞƐĂĚĞĐƌĞĂƐĞŽĨǁĂƐƚĞŝŶůĂŶĚĮůůƐ

LED ndash APPLICATION AND ADAPTATION

ƉƉůŝĐĂƟŽŶƐ ǁŚĞƌĞ gt ůŝŐŚƟŶŐ ŝƐ ƚŚĞ ƐŵĂƌƚĂůƚĞƌŶĂƟǀĞŝŶĐůƵĚĞ

KĸĐĞ ƵŝůĚŝŶŐƐ tĂƌĞŚŽƵƐĞƐ ĂŶĚ ampĂĐƚŽƌŝĞƐKƵƞŝƫŶŐ Žƌ ƌĞƚƌŽĮƫŶŐ ĞŶƟƌĞ ǁĂƌĞŚŽƵƐĞƐĨĂĐƚŽƌŝĞƐĂŶĚŽĸĐĞďƵŝůĚŝŶŐƐǁŝƚŚĞŶĞƌŐLJĞĸĐŝĞŶƚgt ůŝŐŚƟŶŐƐ ĐĂŶ ƉƌŽĚƵĐĞ ĚƌĂŵĂƟĐ ƐĂǀŝŶŐƐ ŝŶĞŶĞƌŐLJ ĐŽƐƚƐ ĂŶĚ ŵĂŬĞ ƚŚĞ ĐŽŵŵĞƌĐŝĂů ƐƉĂĐĞŵŽƌĞǀŝĂďůĞĂŶĚŵĂƌŬĞƚĂďůĞƚŽƚĞŶĂŶƚƐŶƐƟƚƵƟŽŶĂůŶĚƵƐƚƌŝĂůĂŶĚŽŵŵĞƌĐŝĂůgtŝŐŚƟŶŐgtƉƌŽĚƵĐƚƐŚĂǀĞĂƐŝŐŶŝĮĐĂŶƚŝŵƉĂĐƚŽŶĞŶĞƌŐLJƵƐĞ ŝŶ ĂŝƌƉŽƌƚƐ ŚŽƐƉŝƚĂůƐ ƐĐŚŽŽůƐ ĂŶĚ ƌŽĂĚǁĂLJůŝŐŚƟŶŐƐ ǁŚĞƌĞ ĐŽŶǀĞŶƟŽŶĂů ŇƵŽƌĞƐĐĞŶƚͲ ĂŶĚŝŶĐĂŶĚĞƐĐĞŶƚͲůŝƚƐŝŐŶĂŐĞĂƌĞŚĞĂǀŝůLJƵƐĞĚZĞƚĂŝů gtŝŐŚƟŶŐ gtƐ ŽīĞƌ ƵŶƉƌĞĐĞĚĞŶƚĞĚŇĞdžŝďŝůŝƚLJ ŝŶ ĐŽůŽƌƐ ĂŶĚ ĐŽŶĮŐƵƌĂƟŽŶƐ ƚŽ ůŝŐŚƟŶŐĚĞƐŝŐŶĞƌƐ ŝŶ ĐƌĞĂƟŶŐ ĚŝƐƉůĂLJƐ ĂŶĚ ŵŽŽĚƐ ŝŶƌĞƚĂŝůƐĞƫŶŐƐƌĞƐƚĂƵƌĂŶƚƐĂŶĚƐŚŽƉƉŝŶŐĐĞŶƚĞƌƐŽŵŵĞƌĐŝĂů ^ŝŐŶĂŐĞ ŽŵŵĞƌĐŝĂů ƐŝŐŶĂŐĞ ŽŌĞŶŽƉĞƌĂƚĞƐϭϮƚŽϮϰŚŽƵƌƐƉĞƌĚĂLJ ĐŽŶƐƵŵŝŶŐĂďŽƵƚϮйͲϱйŽĨƚŚĞƚŽƚĂůĞůĞĐƚƌŝĐŝƚLJŝŶŵĂũŽƌĐŝƟĞƐdŚŝƐĐĂŶ ĚƌĂŵĂƟĐĂůůLJ ďĞ ƌĞĚƵĐĞĚ ďLJ ϱϬй Ͳ ϵϬй Ͳ ĂŵĂũŽƌƐĂǀŝŶŐƐĨŽƌĂůů

ůů gt gtŝŐŚƟŶŐ ^LJƐƚĞŵƐ ƌĞ EŽƚ dŚĞ^ĂŵĞ

ŵƉƌĞƐƐŝǀĞůŽŶŐͲůŝĨĞƚĞĐŚŶŽůŽŐLJŵĂŬĞƐgtůŝŐŚƟŶŐ

ƐLJƐƚĞŵƐ Ă ǀŝĂďůĞ ůŽŶŐͲƚĞƌŵ ŝŶǀĞƐƚŵĞŶƚ gtůŝŐŚƟŶŐ ƐŽůƵƟŽŶƐ ŽīĞƌ ƚƌĞŵĞŶĚŽƵƐ ĞŶĞƌŐLJ ĂŶĚŵĂŝŶƚĞŶĂŶĐĞƐĂǀŝŶŐƐƚŚĂƚĞĂƐŝůLJũƵƐƟĨLJƚŚĞŚŝŐŚĞƌƵƉĨƌŽŶƚ ĐŽƐƚ gtƉƌŽĚƵĐƚƐ ƉƌŽǀŝĚĞĞdžĐĞƉƟŽŶĂůƋƵĂůŝƚLJ Ăƚ Ă ĐŽƐƚ ƚŚĂƚ ĂůůŽǁƐ ĨŽƌ ƌĞĂƐŽŶĂďůĞƉĂLJďĂĐŬƐ ĨƌŽŵĞŶĞƌŐLJ ĂŶĚŵĂŝŶƚĞŶĂŶĐĞ ƐĂǀŝŶŐƐampŽƌ ƚŚŝƐ ƌĞĂƐŽŶ gt ůŝŐŚƟŶŐ ƐŽůƵƟŽŶƐ ĂƌĞ ďĞŝŶŐŝŶĐƌĞĂƐŝŶŐůLJĂĚŽƉƚĞĚŝŶŝŶĚƵƐƚƌŝĂůĂŶĚĐŽŵŵĞƌĐŝĂůďƵŝůĚŝŶŐƐŶĚƵƐƚƌŝĂůďƵƐŝŶĞƐƐŽǁŶĞƌƐƌĞůLJŽŶŚŝŐŚͲďĂLJůŝŐŚƟŶŐƚŽŬĞĞƉŽƉĞƌĂƟŽŶƐƌƵŶŶŝŶŐϮϰďLJϳWůĂLJŝŶŐŝŶƚŚŝƐƐƉĂĐĞ ƌĞƋƵŝƌĞƐ ĂƩĞŶƟŽŶ ƚŽ ĚĞƚĂŝů ƚŚĂƚ ĞdžĐĞĞĚƐƚŚŽƐĞ ŽĨ ŵŽƌĞ ĐŽŵŵŽŶ ĂƉƉůŝĐĂƟŽŶ ƐƉĂĐĞƐ ůŝŬĞĞŵƉůŽLJĞĞĐƵďŝĐůĞƐŚĂůůǁĂLJƐŽƌĐŽŶĨĞƌĞŶĐĞƌŽŽŵƐŝŐŚͲďĂLJůŝŐŚƟŶŐŵƵƐƚŵĞĞƚƐĂĨĞƚLJĚĞŵĂŶĚƐƐƵĐŚĂƐŚŝŐŚĞƌĐĞŝůŝŶŐŝŶƐƚĂůůĂƟŽŶƐŵŝŶŝŵŝnjŝŶŐĐŽŶƚƌĂƐƚƌĞĚƵĐŝŶŐ ŐůĂƌĞ ĂŶĚ ŽƚŚĞƌ ƐĂĨĞƚLJ ĂŶĚ ŚĂnjĂƌĚŽƵƐĞŶǀŝƌŽŶŵĞŶƚƌĞƋƵŝƌĞŵĞŶƚƐ

ƐŬdŚĞdžƉĞƌƚ

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LED LIGHTING COST SAVING CALCULATOR

ŽŶƚĂĐƚ ƵƐ ĨŽƌ Ă ampƌĞĞ ŶĞƌŐLJ ƵĚŝƚ ĨŽƌ LJŽƵƌŝŶĚƵƐƚƌŝĂů ĂŶĚ ĐŽŵŵĞƌĐŝĂů ƐƉĂĐĞ ĂŶĚ ƌĞĂůŝnjĞ ƚŚĞĐŽŶƐŝĚĞƌĂďůĞ ƐĂǀŝŶŐƐ LJŽƵƌ ƐƉĂĐĞ ĐĂŶ ƌĞĂůŝnjĞ ŽǀĞƌƚŚĞ ƉƌŽũĞĐƚĞĚ ůŝĨĞ ŽĨ gt ůŝŐŚƟŶŐ ůƚĞƌŶĂƟǀĞůLJ LJŽƵŵĂLJĐĂůĐƵůĂƚĞLJŽƵƌ ƐĂǀŝŶŐƐƵƐŝŶŐŽƵƌŶĞƌŐLJ^ĂǀŝŶŐƐŶĂůLJƐŝƐdŽŽů

ďŽƵƚdŚĞƵƚŚŽƌ

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d ŶĞƌŐLJ dĞĐŚŶŽůŽŐŝĞƐ ŝƐ Ă ůĞĂĚŝŶŐgt Z Θ ŽƌŐĂŶŝnjĂƟŽŶ ǁŝƚŚ ŝƚƐ ŽǁŶƉĂƚĞŶƚƐ ĂŶĚ ƚƌĂĚĞŵĂƌŬƐ ŝŶĐůƵĚŝŶŐ ƚŚĞƌĞǀŽůƵƟŽŶĂƌLJ ĞůĞĐƚƌŽŶŝĐƐ ĂŶĚ ŚĞĂƚŵĂŶĂŐĞŵĞŶƚƐLJƐƚĞŵĨŽƌgtƐ

ampŽƌŵŽƌĞ ŝŶĨŽƌŵĂƟŽŶĂŶĚ ƚŽ ŐĞƚ LJŽƵƌŶĞƌŐLJ^ĂǀŝŶŐƐĂůĐƵůĂƚŽƌ ĐŽŶƚĂĐƚdŶĞƌŐLJdĞĐŚŶŽůŽŐŝĞƐĂƚdĞůнϲϬϯͿϳϵϱϳϭϭϭϱϮϭϭϱampĂdžнϲϬϯͿϳϵϱϳϯϭϭϱŵĂŝůŝŶĨŽΛĂŐƚĞŶĞƌŐLJĐŽŵ

LED LIGHTINGEverything You Need to Know to Enjoy TheĞŶĞĮƚƐŽĨĂƌŝŐŚƚĞƌ DŽƌĞ^ƵƐƚĂŝŶĂďůĞTomorrow

Business Advocate

Shock and vibration proofSafe ndash no harmful mercury

Extremely low heat generationNo maintenance required for years

Sustainable Technology amp 100 recyclable

Introducingthe Future of Light

85 Energy Saving Lighting System

GREEN amp SUSTAINABLE ENERGY SAVINGENVIRONMENTAL FRIENDLY TECHNOLOGY

SAY GOODBYEOLD BULBS

AGT Energy Technologies Sdn Bhd 5112 5111 7597 )306(+ leT

Fax +(603) 7957 3115 Email infoagtenergycom

(973506-A)

24 25

Features

0$$3amp94ldquogreen chemicalsrdquo This could create an economic windfall and result in the prospective production of green chemicals and products valued at $30 billion per year by 2025

Due to deforestation responsible production is also necessary to prevent the worst aspects of palm oil production including waste management I031413$palm oil is fast becoming necessary to counter the worst impacts $133lt31$4130ltForestry industries have consciously made $ecircamp033amp$41sustainable practices so as to not carry forward the harsh

ecirc1331ampamp0133amp$and forest degradation

The green technology revolution is rather newly introduced into the Malaysian business market but the government is keen to undergo the transformation The focus for this development is on energy manufacturing construction information and communication technology water resources waste management and transportation

In view of this technology and telecommunications industries in Malaysia have also begun to embrace this goal by reducing the

environmental impact of their products and the purchase of fabricated and manufactured products that actively reduce any negative impacts on the environment

Airlines have also taken $3amp1313amp4$333lt$is not good for the environment and steps 9$3$3ampltmore direct routes practice continuous descent approaches and lt30$13$00130Ugrave31$amp003amp-0amp94THORN13$13ltand thereby reduce fuel consumption Many retail outlet corporations have also implemented a ldquoNo Plastic Bagrdquo

policy and have urged shoppers to use reusable shopping bags

As new business strategies emerge and the issues of running a sustainable business becomes more prominent and promising business sectors are starting to implement them as they 013$313can actually bestow Environmentally friendly practices can reduce costs improve sustainability and attract new and long-term customers This way businesses and the environment can form a sustainable balance that allows corporations to prosper while still preserving the environment

Business Advocate

Corporate Environmental GheZhQAQXQisfrac34Zfrac34PGfrac34QhG

Corporate environmental responsibility though not widely implemented in a business environment holds an integral place in the visions of many public and private sector companies Numerous major corporate philosophies have started to emphasise the importance of environmental ethics in business operations It looks at higQWQZNfrac349frac34AGZGwQBQ9Xfrac34A9X9ZBGfrac34Mfrac34wQZ9ZBQ9Xfrac34egheGgQisfrac349ZDfrac34GZpQgZYGZi9Xfrac34hkhi9QZ9AQXQisiexcl

`$3amp3$31of an environmentally sustainable business model coming to the limelight in Malaysia many companies have started adopting environmentally conscious business strategies as part of their company philosophies This emerging strategy invokes a responsibility that companies feel towards the environment in hopes of directly and indirectly sustaining the progress of all individuals and corporations

By implementing sustainable business practices business 13amp0-amp03amp$1$3from long-term success that is built on environmental sustainability that will ultimately contribute 3amp30$$13prospects With regards to the level of implementation large particularly foreign multinational companies seem to have the highest level

of implementation followed by large to 41amp13companies and lastly 13amp41local companies that are more attuned to $-11amp$-0amp3maximisation

Previously when companies indicated Iamp0-amp03kamp13j1-amp$13ltIkjthey were merely referring to social ecircamp0313amp9133ampsociety in charitable ways which were not necessarily inclusive of environmental $3391Ikjactivities aimed at preserving the environment did not get as much weight in Malaysia as it is considered secondary to the economic $31amp41$11

In fact in Bursa ]lt111409ltamplisted companies on this issue many of them scored very low in the environmental domain But the scope is changing with more NGOs and

environmentally friendly companies advocating for green ecircamp031$]lt1$businesses The number of companies adopting green strategies is rising as the awareness amp31$31011

The Green Purchasing Network Malaysia (GPNM) is a non-governmental organisation that promotes green purchasing Owing to this Malaysia is considering the need for a law that makes it mandatory for the government and private sector to purchase eco-friendly products and services GPNM ampecirc01$amp$expertise on sustainable environmental production and consumption to encourage the implementation of environmentally sustainable practices within many business sectors including agriculture apparel technology telecommunications automotive beauty and

personal care textiles and many more

In an attempt to reduce the negative impact of the hospitality sector on the environment the hotel industry 14$$$sustainable green business models to meet the demands of the public while not 901ltecirc133$the environment Moreover 1303133amp$10issued in order to recognise the 4$3amp1413green regulations and practices which turn out to be a useful green marketing tool 33$amp313-413that the business has included various green practices into their daily operations

Green sustainable business development is also coming to the forefront in Malaysia initiating from the oil palm industry It has been determined that the waste biomass can be

26 27

Features

Why Business Must Adopt The New Iso 14001 2015

The World Economic Forum in early 2014 announced the top ten risks that the world will face in the next decade and of these three were related to the environment namely water shortages climate change and extreme weather conditions

Tamp031ecirc133$41$11U$microsup3acuteacutel$14ecirc031amp013ampamp1$half a century and as the amp01013-0amp4130of hard-disk drives the biggest exporter of rice and rubber and the second largest supplier of sugar its economy was badly ecirc133Ramp0-Toyota the Japanese car maker reported a 04133amp$$-0amp31ltacuteraquo Ograve43amp14--ltproblems from Thailand

Mutli-million ringgit losses were also

experienced by at least 30 organisations in Selangor when water rationing was introduced in the state between March and May microsup3acutemiddot43amp04133amp$of available water in the Selangor Dam Nestle 14ecirc0j]acutecedilamp$$losses everyday during the rationing period while Panasonic had to amp0ampj]middotsup3amp$$orders due to the water supply disruptions

u0amp]lt110130$0lt$[14ecirc004133amp$$

-0amp4133amp$0ampparaordmsup3frac14Ograveof the national total in microsup3acuteacute3ampparacedilordmOgrave$microsup3acutemicrodue to changing rainfall pattern in the Muda area The unpredictable weather has caused land preparation and seeding to be impaired leading to destructive rippling impacts

These examples show that the current idea of perpetual economic growth occurs in an ecological system that has biophysical limits Business leaders need to

understand that while social economic market and technological trends and their responses to those trends tend to $4$13314131311of their business so do environmental conditions and trends

Despite all of this a study amp$lt3m[I0amp$l0413$microsup3acutemicro$9amp9$middotordmcedil1$amp01343910ampH0I$[amp0m[$mkamp0interviewed showed that many do not monitor the threats to their business

by Amarjit Kaur Senior Consultant SHEMSI Sdn Bhd

28 29

SHEMSI Sdn Bhd supports your path towards sustainability by providing advice training and auditing

services We are proud to introduce internationally recognised training courses that enhance your

capabilities and help you to meet challenges along your path to sustainability

Tel +60(3)5191 7858 Fax +60(3) 5191 6744 Email mailshemsicom Web wwwshemsicom

GRI G4 Certified Training (Sustainability Reporting) This course will introduce you the elements of a sustainability report using the GRIrsquos five step process ldquoprepare connect define monitor and reportrdquo and prepare you to coordinate the sustainability reporting process(Organised by NCSR in collaboration with SHEMSI Sdn Bhd)

bull 14 ndash 16 Apr 4 ndash 6 Aug amp 17 ndash 19 Nov Kuala Lumpur

IEMA Managing with Environmental Sustainability This course aims to provide anyone working in any managerial role with a strategic and operational overview of environmental sustainability

bull 25 ndash 26 Feb amp 18 ndash 19 Aug Kuala Lumpur bull 2 ndash 3 Jun amp 27 ndash 28 Oct Penang

IEMA Making the Transition to ISO 14001 2015 This course is designed to provide you with an understanding of the revised standard enabling you to evaluate and implement changes with the aim of improving your organisationrsquos EMS and environmental performance

bull 20 ndash 21 Jan 26 ndash 27 May amp 8 ndash 9 Dec Kuala Lumpur bull 17 ndash 18 Mar amp 29 - 30 Sep Penang

IEMA Carbon (GHG) Accounting and Management This course is aimed at professionals responsible for measuring reporting and managing carbon dioxide and other greenhouse gas (emissions) for their organisation

bull 1 ndash 2 Apr 28 ndash 29 Jul amp 6 ndash 7 Oct Kuala Lumpur

IOSH Managing Safely This course brings managers up to speed on the practical actions needed to handle health and safety in their workplace

bull 2 ndash 5 Mar amp 24 ndash 27 Aug Kuala Lumpur

bull 11 ndash 14 May amp 30 Nov ndash 3 Dec Penang

^ƵƉƉŽƌƚŝŶŐzŽƵƌWĂƚŚdŽǁĂƌĚƐ^ƵƐƚĂŝŶĂďŝůŝƚLJ

SUSTAINABILITY FROM THE BOARDROOM

421280-P

LEAD

MANAGE

DELIVER

bull IEMA ndash Institute of Environmental Management and Assessment UK

IEMA Leading With Environmental Sustainability From leaders in organisations senior executives board members and investors this course encourages all to formulate a strategic understanding of the risks and opportunities presented by a changing environment on their ability to do business

Provided in-house upon request

bull IOSH ndash Institution of Occupational Safety and Health UK

Business Advocate

of its information and control systems etc This scene setting information helps the organisations to identify the threats to its existence and any opportunities that these may create In doing so the organisation is encouraged to apply a life cycle perspective so that these threats and opportunities are seen in the long term This does not imply that organisations have to perform a formal life cycle assessment

The standard also continues its current theme of requiring the organisation to determine its discharges the resources it uses including those in its value chain and manage those which are 1$13$3$amp003ampprotect the environment as well as determining the legal and other requirements with which it has to comply However in doing so the organisation is required to consider how these may also threaten the organisations existence eg failure to comply with the law could lead 3amp$1$0-433amp$damage or a controlled and approved waste discharge could lead to boycotts public protests and shareholder concerns

Another important change in the standard that helps in

Amarjit is the technical expert representing Malaysia on ISO TC 207 revising ISO 14001 and ISO 14004 She has been involved in delivering environmental OHS and other management system services in Malaysia Indonesia New Zealand and Australia since 1999

from environmental conditions and trends In addition they believed 331$13$313$13amptheir business operations to deal with resource scarcity were needed amp$lt$3lt0microsup3acuteraquo

Organisations need to understand that assessing environmental trends across the life cycle of their products and services and their impact on operations markets policy and reputation is a necessary imperative 3lt03ampecirc1339ltmanage threats capture opportunities and generate long-term competitive advantage The environmental landscape is changing and as a consequence the business landscape is also changing How can business leaders 0113113$1

U$3middot34030amp31year the third edition of Uk`acutemiddotsup3sup3acuteM$90amp$$3Management Systems

will be published Ugrave3030lt01ampextensive deliberation by technical experts from over 60 countries The new version has incorporated the work of an ISO future challenges group as well as changes coming from an extensive stakeholder consultation process

One of the key changes in the standard is a requirement for organisations to determine the risk to the organisation by external threats such as climate change water shortages resource scarcity etc To achieve this the standard requires the organisation to understand its external and internal context such as where is it located what constraints does it face and the suitability of its organisational structure limitations

addressing the risk is to ensure environmental management is integrated into the amp0$13amp$113amp0business processes and that there is compatibility between its environmental policy $3amp0$13amp$1strategic direction

In summary the new 901amp$ampecirc0141$11a process to identify the risks they face from nature as well the ones they create which ltecirc1331amp133ltamp0indirectly themselves and to consider these over the life cycle of their products and services While this may require additional resources the standard is moving organisations towards achieving sustainable development and will $1403microsup3acutecedil901amp$remains relevant for at least the next decade

31

Features

organisations that rely heavily on social media platforms to reach the masses Social media environmentalism though a relatively new introduction to the web is actively spreading In recent years Facebook pages have covered issues such as industrial plants and climate change to sustainable living and biodiversity conservation

Even with online media becoming more prominent local Malaysian television channels still remain to be an important and credible outlet on environmental issues for

the Malaysian audience The stations that cover environmental causes $134lracute$lrpara33are capable of reaching a majority of the local audience Run by Radio Televisyen Malaysia the channels are funded and governed by the Ministry of Information under the Malaysian government It is an $4$3amp43-13amp0the government to actively interact with the public on environmental issues

An active online medium along with credible broadcast and print outlets have resulted in many widespread

environment-related events gaining exposure including Malaysia Environment Week Earth Day World Environment Day Wetlands Day Water Klt$]lt11^ampg1313KltI-$and even Earth Day that has garnered tremendous support through the years

In conjunction with all these events green marketing is used to encourage repeat green purchases among consumers Through this strategy green products were marketed towards consumers to

$4$1330-40131$131amp$1Iamp$1401whose purchasing decisions are guided by environmental concerns are known as green consumers While this is still not common in Malaysia more consumers are becoming green consumers with increased exposure to green 03$$31$31

Preventing and eradicating environmental issues should not only be a timely event it should be an everyday event that 13amp1amp0amp0than a separate thought or action Everyday people can contribute to this cause in numerous ways lt013lt013$3paraj1laquoj413j41and Recycle Through even the smallest of actions environmental friendliness can become -03amp90ltamp$1daily routine Environmental issues transcend boundaries on both a local and global scale It speaks a universal language that is not unique to one particular locality or the concern of only a certain group of individuals By communicating its urgency through varied targeted media and language outlets it is recognised throughout all cultures as an issue of eminent importance Environmental -01093amp$$3all no matter the age or 134340ecirc0$131s$a nation comes together transformative actions can be made on a collective level to give back to the environment in the same way it gives to the nation

10 EVERYDAY TIPS FOR GOING GREEN

Bring your own bag when you go grocery shopping It cuts down the use of non-biodegradable plastic bags 1Wash some clothing items less If it does not require to be 11ampUgrave3$03$and wash it later 2

Unplug your phone or laptop charger when they are fully charged to conserve energy 4k313ampecirc31$ electronics that are not in use before going to bed5

Kamp$3933004$$$$ltamp40041$ltamp40teeth Gallons of water can be saved this way 6

If you need to print materials print double-sided copies to save paper7Walk ride a bike or carpool whenever possible It will reduce harmful emissions from increased vehicles on the road

8To save water during showers try and use a pail of water instead of the showerhead

3 Bring your own Tupperware when you take away This not only allows less usage of Styrofoam clamshells but also keeps your food air tight and fresh

And the most important tip is to spread awareness in any way you can Word of mouth is a powerful tool that can make a ecirc0$13amp03$90amp$$3

9

10

30

Business Advocate

]lt11-00ltamptowards environmental awareness is to encourage environmental 133$1-0lt$$133$1$businesses to incorporate environmental issues more responsibly It is paramount to ensure environmental responsibility becomes second nature to everyone To make this a reality federal and state government departments non-governmental institutions the private sector educational institutions and the public masses are all jointly promoting environmental consciousness and encouraging active participation on both formal and informal platforms

0$11ecircamp0310targeted at all levels of society from teachers students and government agencies to developers restaurant operators industrial owners and

the general public This way awareness is spread from the ground up and spread to every corner of the nation It goes further than awareness and calls for the awareness to be turned into action

As a way to introduce environmental causes to the workplace professionals from numerous career backgrounds and industries are acquiring green skills Green skills include technical skills knowledge value and attitudes that are introduced within the workforce to infuse sustainability and positive environmental outcomes into business strategies

The Forest Research Institute Malaysia (FRIM) and various other environmental organisations did just this by conducting both formal and informal workshops along with training programmes

to compliment the knowledge that their teams had in order to better extend their reach to the public To successfully move towards a more environmentally sustainable nation working professionals and corporations need to build on harbouring green skills to implement into the long-term sustainability of the economy

The importance of environmental education has further been highlighted in the 2002 National Policy on the Environment where it is mentioned as one of the key areas within the green strategies In line with this the National Education Policy outlined lsquoEnvironmental Education 130amp113I4001344which was introduced in both primary and secondary schools since 3acutefrac14frac14sup31l1$1that environmental education is infused into each subject in school

rather than taught as a single subject The non-governmental organisation WWF has consistently worked with state education and environmental departments to develop ecirc1339$90amp$$3education models

While the traditional methods of education continue to grow and adapt the growing presence of online users and social media has begun to spread the news of current environmental issues at an advanced pace from the sharing of global and local news pieces to various environmental campaigns and documentaries

In Malaysia alone there 0$133acutesup3middotmillion Facebook users which enables them to share and strike up an active conversation about pressing environmental issues It increases dialogue between online social media users and a number of environmental

Environmental Awareness Change Through Awareness And Action

frac34 QBPfrac34QZfrac34iPGfrac349p9QX9AQXQisfrac34Mfrac34Z9ikg9Xfrac34gGhkgBGhfrac349X9shQ9frac34GZVshfrac349frac34AkZiQMkXfrac34ehQiQZfrac34in the way our countryrsquos land water air and other natural elements provide for its people But although bountiful these resources are not unlimited If not utilised in a sustainable manner resources risk depletion and can cause irreparable damage to the environment To deter any continuation down this path environmental awareness has been gaining momentum in Malaysia as a way to encourage sustainable living and to put to rest many long held environmental myths

32 33

Features

Environmental Quality Act the Ministry of Natural Resources and Environment (NRE) is responsible for the policies that concern environmental and climate changes This includes the National Environmental Policy and the National I3I$gamp13lt

The Environmental i43lt133ampacutefrac14ordmmiddotwas called into action to prevent abate and control pollution and to enhance the environment It covers restrictions on air pollution noise pollution soil pollution water pollution and any pollution caused by discharge of oil into the 13amp4$30lt1301l133also covers prohibition of open burning that has been a pressing issue with the recent $9$30pollution in the country

By placing restrictions and regulations to clamp down on common environmental pollutants the Environmental Quality Act controls and prevents industrial pollutants agro-based water pollution industrial wastewater pollution motor vehicle emissions and toxic Otilde0amp4113

In 2002 the National Policy for the Environment was formulated and approved by the Department

of Environment which is under the Department of Ministry of Natural Resources and Environment of Malaysia The policy aims for the betterment of environmentally sound and sustainable development in managing and conserving the environment

The main objectives of the National Policy for the Environment are to harbour a clean safe healthy and productive environment for current and future generations and to support the conservation of the 13amp4$30lt14$4$diverse cultural and natural heritage with ecirc1339-0313-3amp$ltall sectors of the society This way the other key amp1339amp4$sustainable lifestyle and patterns of consumption and production can be achieved

Overseen and governed by NRE the national climate change policy is instrumental in shaping 3ecircamp031$3$3ampcombat environmental woes as this is a global 11433ecirc1331$amp3only Malaysia The need for the national climate change policy arose due to the evident future climatic change in Peninsular Malaysia 3$microsup3middotacute$microsup3cedilsup3

If climatic issues are Ugrave34$13133temperature could rise to worrying standards

with higher maximum rainfall and lower minimum rainfall and 0090ampand lower low river ampk41313amp$3amp$1could evoke problems $14THORN13$13ltampwater food security issues due to low crop yield economic loss 0amp901ltecirc133plantations and eroded public infrastructure

The climate change policy therefore seeks to ensure that climate change is kept in check in order 3amp4$3amp$sustainability and avoid future calamities l013amp1339includes making the issue mainstream to bring about more competitiveness and improve the quality of life While the second

and third objective is to integrate the climate change responses into policies and plans and to strengthen institutional and implementation capacity

With the guidance of these environmental acts Malaysia can begin to tackle pressing ecological issues to also further 3$3amp$191amp$amp0sustainable economy The environmental policies and regulations are drawn up with a view to complement the national growth of the country while simultaneously preserving the natural environment It maintains $13$13between the economical and environmental goals and strives to enhance the quality of life through long-term sustainability

Business Advocate

National Policies Changing The +BeGfrac34Mfrac34ZpQgZYGZi9Xfrac34GNkX9iQZ

The strength and wellbeing of Malaysia as a nation has always steadily been 9hhBQ9iGDfrac34qQiPfrac34iPGfrac34GBZYQBfrac34hBQ9Xfrac349ZDfrac34BkXikg9Xfrac34egNgGhhfrac34Mfrac34iPGfrac34BkZigsiexclfrac34frac34MkXwQXfrac34iPGhGfrac34AVGBiQpGhfrac34GZpQgZYGZi9Xfrac34QZQiQ9iQpGhfrac34P9pGfrac34AGBYGfrac349frac34ZGBGhh9gsfrac34QZwXkGZBGfrac34QZfrac34shaping national policies in hopes of a sustainable and advanced economy

The magnitude of recent national and global environmental issues 99lt$4$13]lt11$3amp$policies The onset of growing economic advancement also $1331$39ecirc1331on the environment if undertaken in an unsustainable manner It has therefore become pivotal to correct such environmental impacts in order to alter the 13400$3133ampecirc01amp03$3amp34340

generations of Malaysia

Under the Tenth Malaysia Plan the agenda covers the protection of the environment in unison with the goals of economic power And to make this goal a reality focus is placed on the National Policy on the Environment the National Green Technology Policy and 3^3amp$I3I$gamp13ltamp$various other policies

that seek to change the scope of environmental regulation

The National Green Technology Policy is a governing policy that 14$13$microsup3sup3frac14and is built on four pillars The pillars are energy environment economy and social It aligns environmental $31333amp-0amp-]lt11sustainable development The policy seeks to -0ampamp3THORN13$3$0lt

usage while conserving the environment and improving the quality of life for all in order to accelerate national economic development

The National Environment gamp13ltI3I$Policy and National Environmental i43lt133acutefrac14ordmmiddotform the foundation of environmental management in Malaysia While the Department of Environment (DOE) enforces the

34 35

CEO Profile

5 MNS has $amp$ engaged in

conducting studies and campaigns towards -0amp3133$]lt11$34001093are some of its current strategies today

We call on stakeholders and get them involved in sustainable programs to further enhance their awareness We believe that having stakeholders and key players involved with on-ground programs help to educate and indirectly become more ecologically conscious and cautious

Furthermore we work with schools across the nation through [g$13$3

6 How can businesses -lt

amp013390ampin supporting and protecting the environment

Begin by educating employees through sustainable practices at the work place and slowly it would eventually carry through in their homes as they would educate those around them on sustainable practices

7 Having a keen interest amp$$340

history and being 3$3photographer ltamp4019311-1331$4$13and aided you in your present position at MNS

My personal interest and inclination towards all things nature 9$Ugrave4$13ltdecision to be involved in conservation for the nature and the environment the very habitat in which wildlife call home It

has also provided a greater understanding of what conservation initiatives are required for each given situation

Photography is still very much a hobby Ugrave30lt$4$13as a bird and wildlife watcher and capturing the moments it is also a pleasure to share them with other like minded members and friends I would strongly recommend bird watching as an adjunct to becoming volunteers and conservation advocacy

Business Advocate

1 Having been $9amp9

$3]lt1$Nature Society (MNS) initiatives 13$ltamp40ltdescribe the associationrsquos 13amp00amp1$functions

]^k13amp091amp$and mission is to ecirc1339lt-0amp3133manage and conserve ]lt11natural heritage and rich biological diversity for 3$3$appreciation for all

In Conversation With The President Of The Malaysian Nature Society

Our objective is to carry out missions in the interest of the public without the intent of commercial amp0amp$30lt-0amp3$amp13$3ltmaintain transparency and accountability in all our dealings with members and external supporters and partners such as funding agencies sponsors government agencies and the public

2 How have amp$30 trends within

the environment $9amp-$3$134$consumption and -amp-43amp$ecirc133

nature as we see it today

Population dynamics impact the environment and the long

term trends

have resulted in over consumption of our natural resources and in return we constantly look for alternative answers to the resources which is usually a natural outcome of reactions It may be viewed as a negative or positive respond to the behavioral patterns of human nature depending on the outcome

3 With the growth of 313$ampamplt

$amp$4133amp$01amp401319- how have systems for monitoring and reporting on nature improved over the years

It has improved networks internally we are now more connected with the rest of the key industry players on a national and global scale

It has improved our amp0$113$313

studies and research initiatives Moreover it has aided our work in providing better places and knowledge of wildlife while uniting local communities landowners and businesses

4 What are the biggest 13$1

$]lt13amp011413$3lt

Encouraging politicians and decision makers and local authorities to be more beholden and responsible towards our natural heritage The absence of legally binding plan to guide development from the very beginning may be the cause of current uncontrolled and chaotic developments

The need for good political will and top-down intervention to guide developments is very much needed as it is the best solution to most of our environmental issues

Henry Goh has been championing the cause of MNS and the environment since 2003 Having led the MNS Selangor Branch as chairman for the past 4 years Henry had played a pivotal role in the successful ldquoSave Bukit Kiarardquo campaign to protect one of the few remaining green lungs in the city where more than 10000 signatures were collected

36 37

Members News

Company IM^lmjuHllMjUMkkMk ]ukUkK^HTKName k401^$ampampDesignation S$0]$0Address 9acuteacutes13s$ s1Iamp$1-$3micro^ampordmZ$kkacutesup1yenacute middotordmcedilsup3sup3k4$Zltk$amp0TelFax sup3paraordfcedilacutemicroparaparasup3sup3sup3yensup3paraordfcedilsup1paraparaacutemiddotsup3ordmBusiness Sector 43ampamp39

Company I`lMI^ljKMkMjrUIMk]ukU SDN BHDName ]4R041]40Samp-$Designation Iamp4$30lt]$0Address ^ampfrac14frac14ordfsup3acuteZ$k0microsup3 Taman Bukit Dahlia raquoacuteordmsup3sup3g10S4$Zampamp0TelFax sup3ordmordfmicrocedilcedilsup1cedilcedilmicroBusiness Sector `301m$1-13

Company KU]^^K]j[T`lMkK^HTK 13yenampK`mHMljMMHuTUl`^Z`T`jHTjmName kamp$]13S03Designation S$0]$0Address sup3acuteordfsup3micro]$0$0 acutemicroZ$^T$ raquosup3sup3sup3sup3Zampamp0H04Zampamp0TelFax sup3ordmordfmicrosup1raquosup1raquosup1raquoyensup3ordmordfmicrosup1raquosup1raquoraquoraquoBusiness Sector Tamp31yenlamp401

Company MlTUtHkMglMlKName Z-[0amp$Designation ]$$K0133amp0Address microHordfmicroordfacute9microlamp0microHgk$30 Jalan Stesen Sentral 5 cedilsup3middotordmsup3[44-40 TelFax sup3acutemiddotordffrac14sup1acuteacuteraquofrac14cedilBusiness Sector Iamp$143$13ltH41$11k09131

Company H`jKj``]I`jg`jlMkMjrUIMk [kK^HTKName k$3lDesignation ]$$K0133amp0Address amp3sup1sup3cedil9sup1[g]Slamp0 raquoR0139$4H$0m3 middotordmraquosup3sup3g3$Zltk$amp0TelFax sup3paraordfordmordmmicrosup3acuteacuteraquoraquoyenordfparaordfordmordmmicrosup3acuteacuteacuteacuteBusiness Sector Iamp$143$13ltyenH41$11k09131

Company SlMsukkK^HTKName K3ampTIamplt[amp$Designation IM`Address middotsup1Z$K34k4$ Taman Tun Dr Ismail sup1sup3sup3sup3sup3[44-40TelFax sup3paraordfordmordmmicrosup1ordmsup3frac14microyensup3paraordfordmordmmicrosup1ordmsup3sup3paraBusiness Sector M4133amp$yenl0$$

Company UjIS`HkMjIT]kK^HTKName ]13Tl$T$Designation IM`Address k4$313Oumlg$$Ilt0133ltHamp13acuteordfacutemicroordfacutemicroH Untang Mayang Pasir 3 acuteacutefrac14cedilsup3Hlt$H04g$$ TelFax sup3middotordfsup1middotsup1microsup3microsup3yensup3middotordfsup1middotsup1parasup3microsup3Business Sector Iamp$143$13ltyenH41$11k09131

Business Advocate

MICCI Welcomes Its New Members

Company Mj`g`KkK^HTKName K34samp$l413sDesignation M13439r13g01$3Address Hordfacutesup3ordfSS0amp4$Rampamp0Hamp13H [[l1k40raquoraquoacutesup3sup3 [amp3[$4kTelFax sup3raquoraquoordfmicroacuteraquomicrocedilcedilyensup3raquoraquoordfmicromicroacutemicrocedilcedilBusiness Sector Iamp$143$13ltyenH41$11k09131

Company SM^kUgM[MjZ^IjMMjtIMkK^HTKName R0T$H$34j$Designation I``Address 9paraacuteacutek$30]jIH Z$l0901cedilsup3middotordmsup3[44-40TelFax sup3paraordfmicrosup3paracedilcedilfrac14frac14raquoyensup3paraordfmicromicroordmmiddotacutesup3microacuteBusiness Sector Iamp$143$13ltyenH41$11k09131

Company ljgIkK^HTKName 1amp$samp$Designation S$0]$0Address frac14amp0amp$kamp$parayenmicro [1$g0$4130$kamp$ acutepararaquosup3sup3H4330amp03g$$TelFax sup3middotordfparacedilsup1sup1paracedilcedilyensup3middotordfparacedilsup1middotsup3sup1sup1Business Sector ^amp$ordf]313]$4133401

Company ]MMgTUUgkkK^HTKlaquo[mm]gmjName j1303113Designation K0133amp0Address ampltS0amp4$Rampamp0 ]$0$`0$3[ [IIcedilsup3sup3raquoraquo[44-40 TelFax sup3paraordfmicroacuteordmfrac14raquofrac14ordmordmyensup3paraordfmicroacutemiddotraquocedilordmcedilsup1Business Sector j3yensamp1

Company ^^`kgTMjMHTKName ^[H$Designation Iamp-$ltK0133amp0Address ^ampmiddotordmordfmicroacute13Rampamp0Z$gZmcedilyenacutemicro K30$k4$lt[amp3K$10 middotordmraquoacutesup3g3$Zltk$amp0TelFax sup3paraordfsup1acutemiddotacuteraquofrac14frac14raquoyensup3paraordfsup1acutemiddotacuteraquoraquofrac14frac14Business Sector I131yen]$01

Company HZk`RRkT`jMkK^HTKName H$RampampkIampamp$Designation ]$$K0133amp0Address m$3Kordfparaordfpara]$9$4acute ^ampacuteraquofrac14Z$l4$j cedilsup3middotsup3sup3[44-40 TelFax sup3paraordfmicroacutesup1microraquosup1raquoraquoyensup3paraordfmicroacutesup1microfrac14sup1frac14frac14Business Sector `yenS1yeng30amp13131

39

Members News

Company llT`^Sg^lTUjMkK^HTKName K$$lt4Designation 0S$0]$0Address amp3pararaquoacuteraquoordmZ$kmraquo Taman Industrian Subang Utama k1lt$micromicromiddotsup3parasup3sup3kk$amp0 TelFax sup3paraordfcedilacutefrac14acuteacuteparaacuteraquoyensup3paraordfcedilacutefrac14acuteparaacuteraquosup3Business Sector ]13$0ltyenM4-$3

Company lM^Huk`mlTMj^kK^HTKName 130H03ampampDesignation IM`Address ^ampordmZ$$k3m l$$k3raquoacutecedilcedilsup3Zampamp0H04Zampamp0 TelFax sup3ordmordfcedilcedilraquoraquoraquoacutemicroyensup3ordmordfcedilcedilraquoraquoraquomicroparaBusiness Sector M4133amp$yenl0$$

Company m^UlMKRmMkmggu]kK^HTKName M$[$^13amp1Designation ]$$K0133amp0Address IordfcedilordfparaHamp13Ik4$U$0Iamp$amp Z$mkZsup1yenmicromiddotordmsup1acutesup3k4$Zltk$amp0TelFax sup3paraordfcedilsup1parasup1sup3acuteparasup1Business Sector l0$U-amp03yenM-amp03

Company sH^KkK^HTKName samp$u$u-Designation S$0]$0Address cedilsup3acutecedil3Rampamp0s1K$ sup1middotZ$k4l$k$3amp1 raquosup3acutecedilsup3Zampamp0H04Zampamp0TelFax sup3ordmordfparaparamiddotacuteacuteordmmicroyensup3ordmordfparaparamicrofrac14ordmacuteordmBusiness Sector g0amp-03ltyenjM133

Company k^I[H`kkkK^HTKName k40$30$kamp14$0Designation IM`Address ^ampacutesup14$g041$[$para l$g0$4130$I$$jlt paraacutemiddotcedilsup3U-ampg0 TelFax sup3cedilordfmicroraquoacutemiddotfrac14frac14cedilyensup3cedilordfmicroraquomicromiddotfrac14frac14sup1Business Sector RampampyenH901

Company sUwMglR`j]kK^HTKName ]g0$3$Designation ]$$K0133amp0Address k43cedilsup3ordfmiddotordfparamiddot3Rampamp0 Wisma UOA Damansara 50 Jalan Dungun K10T31cedilsup3middotfrac14sup3[44-40 TelFax sup3paraordfmicrosup3frac14parasup1acutecedilmicroyensup3paraordfmicrosup3frac14parasup3sup3cedilsup1Business Sector Iamp$143$13ltyenH41$11k09131

Company s]gj`gMjlu]^SM]M^lkK^HTKName i4kT4Designation ]$$K0133amp0Address amp3cedilacuteS0amp4$Rampamp0Hamp13R j4$k$]3para1I3lt raquoraquosup3sup3sup3[amp3[$4kTelFax sup3raquoraquoordfmicrocedilmicroacuteordmordmyensup3raquoraquoordfmicrosup1raquocedilraquoacuteBusiness Sector g0amp-03ltyenjM133

Company s`^KMjRmT`jUw`^kK^HTKName I4kltT$Designation K0133amp0Address cedilsup3raquosup1Z$[4$H4lt `ecircZ$H10microcedilmicrocedilsup3[4$3$g$ TelFax sup3frac14ordfcedilsup1sup1acutefrac14paraacuteyensup3frac14ordfcedilsup1sup1parafrac14cedilmiddotBusiness Sector 0134340yeng$33amp$1

under

constructio

n

38

Business Advocate

Company [^`sMKSMTrM^kK^HTKName ^ampamp0$H$3]ampu1$Designation I0$Address microparaZ$k3031r raquosup3microsup3sup3Zampamp0H04Zampamp0TelFax sup3ordmordfmicromicromicromicrosup3raquofrac14Business Sector M4133amp$yenl0$$

Company ^mk`jkK^HTKName U$0Z1amp$k4$0Designation ]$$K0133amp0Address acuteparaordmZ$Z3g0 l$H43`ecircZ$H43 middotparasup3sup3sup3[$k$amp0TelFax sup3paraordfraquoordmparamiddotordmmicromicrosup3yensup3paraordfraquoordmparamiddotordmmicromicroacuteBusiness Sector M$0ltyenm331

Company gjM]UMjgmkgj`gMjlu]kK^HTKName K3ampk0Z13lt[0Designation K0133amp0Address ^ampmicrofrac14ordfsup3microZ$H130acuteyencedil Taman Nusa Bestari raquoacuteparasup3sup3k4Zampamp0 TelFax sup3ordmordfcedilacutemicroparacedilmicromicroBusiness Sector g0amp-03ltyenjM133

Company jKOtildek^[msUljMMkllMkK^HTKName RU0[H$ordfj1Designation IM13439`THORN130Address k43acutesup3ordfsup3ordmH$raquog04k`T` ^ampmicroamp0amp$H$[44-40I3ltI$30 cedilsup3middotcedilsup3[44-40TelFax sup3paraordfmicroacuteraquoacutemiddotsup3acutemicroyensup3paraordfmicroacuteraquoacutemiddotsup3acutemicroBusiness Sector g0amp-03ltjM133

Company [^SumM^gjU^lU^SM^lMjgjUkMkK^HTKName lltI$TampDesignation K0133amp0Address acuteacuteZ$g01frac14yenacuteparaH$0H04g01Zlt raquoacuteordmcedilsup3Zampamp0H04Zampamp0TelFax sup3ordmordfpararaquoordmraquoraquoraquoraquoyensup3ordmordfpararaquoordmordmordmordmordmBusiness Sector ]yen9031$

Company jMSmk]^SM]M^l]ukUkK^HTK - PENANGName Zlt$3I$010$Designation S$0]$0Address 9acutesup1S40$ltg0amp$`THORN13lamp0 Z$[acutesup3microcedilsup3Samp03amp$g$$TelFax sup3middotordfmicromicromicroraquoraquoraquoacuteyensup3middotordfmicromicromicroraquoraquosup3acuteBusiness Sector Iamp$143$13ltyenH41$11k09131

Company kU]gk`^]jU^MkK^HTKName g4s$Designation S$0]$0Address 0]0$I4cedil3]Z$g$3 ordmacutesup3cedilsup3gamp03K131amp$^0k$TelFax sup3sup1ordfsup1middotordmsup1raquosup1raquoyensup3sup1ordfsup1middotordmsup1sup1acuteordmBusiness Sector l0$1-amp03

40 41

MICCI News

Kuala Lumpur

Kuala Lumpur

In light of the overwhelming success of 3acute13^3amp$Iamp$0$13on Goods and Services Tax Skl$]ltmicrosup3acutemiddot]UIIU$3]lt1$Export Academy organised the 2nd National Iamp$0$13amp$Skl$k-30microsup3acutemiddot33premises of MATRADE The conference themed

2nd National Conference On GST Implementation

Networking Evening At Carlsberg Brewery Malaysia

ldquoChallenges in the Implementation of GST in Malaysiardquo brought together 13amp13ampacutemicrosup3-0313-$31from various industries

The keynote address was 90ltK3ampk0[H$TDirector General of the jamplt]lt1$I413amp1j]I$34019$

speakers that included SM Thaneermalai Senior Executive Director of g01330amp41Iampamp-0103[40K-43ltK0133amp0ampj]Iu-Han Executive Director of g01330amp41Iampamp-01Taxation Services Sdn Bhd Stanley Wong Director of ksg0amp133Iamp$143$k$H[04H0IM`of OMNI2U Sdn Bhd Irene Yong Partner at Shearn Kamp0OtildeIamp$ZltIl0$03]u`H

U$1011K3ampk0[1343amp$3331compulsory for businesses whose taxable supplies amp0acutemicroamp$3113RM500000 to register by

the deadline on December paraacutemicrosup3acutemiddotT133331amp$313amp-ltj]Ithere are nearly 300000 potential registrants who are required to register for GST to avoid any legal action However as at September microsup3acutemiddot3401013below par

The conference highlighted a number of key areas of GST particularly on its challenges and implementation current developments its process and procedures 1ampUgrave301amp43amp$1$legal issues concerning the transition One certainty it was widely acknowledged that careful planning detailed preparation mass participation and an extensive taxpayer education programme are key aspects for a successful GST implementation in the country

]amp03$raquosup301and guests turned up amp0]UIIU1$3amp0$9$$3I010Brewery Malaysia in ^amp90microsup3acutemiddotlcasual get-together was graciously hosted by I010amp13ampall guests with an array of exquisite brews along with $--3$1-0Henrik Andersen

Managing Director of I010]lt103all guests with a toast that 0lt$30amp413]UIIUand the long established relationship between both organisations particularly citing on some of the key initiatives that the I019amp133and continues to represent amp$ampI010$businesses at large

Throughout the evening 90amp41-011-amp$1amp0lt]01amp]UIIUwere handed out as lucky draws such as two ]4$13lt1-01ltMunchy Food Industries k$H13ampecirc0hair dryer two table lamps and two solar lights by Philips Malaysia two RM50 vouchers for dining at the Sultani Restaurant lt[amp0$U-]Sdn Bhd and one voucher each for a scuba diving lesson and three personal training sessions by ]0113ecircl0$$ Sdn Bhd worth RM365

and RM350 respectively It was indeed an enjoyable and laid-back evening that set an ideal atmosphere for those in attendance to establish new business contacts and to catch up with old friends

]UIIU3$1311$130--0133amp$3ampI010Brewery Malaysia for their exceptional hospitality sponsors for their kind contributions and most certainly to all members and guests who enlightened us with their presence

Members News

MICCI NEWS

42 43

MICCI News

Lessons Learned From Cargo Hijack

An eight tonne truck carrying goods valuing half a million ringgit was hijacked by 6 assailants disguised as $amp013$31ampTHORN1301wielding machetes around $3amp$micropara]ltmicrosup3acutemiddotOne of the two drivers manning the truck was 4ampecirc$$amp30130amp0$Ugrave3lt30ampside while the other driver was made to drive the truck against his will The driver that escaped managed to hail down a taxi and lodged a report at a nearby police 133amp$3$acute $431ampthe incident

Fortunately with the assistance of the trucks Global Positioning System (GPS) the police managed to intercept the truck in 35 minutes and all assailants were apprehended in

Kuala Lumpur

Kuala Lumpur

policy to receive and deliver all containers without knowing its contents to reduce the risk of containers being a target In terms of 13ampamp03amp$3I413amp1and Police Westports does work together with both authorities on certain cases involving cigarettes contraband and cargo hijackings

The meeting provided an ideal avenue for the I03amp4$013$the daily processes at Westports while allowing for suggestions on security matters to be raised Westports agreed that such cooperation is vital in enhancing its operations and will look closely at 03013ampamp03amp$ecircamp031between both organisations

what was a nerve wrecking situation

That being said the entire incident was actually a staged cargo hijack however only to the knowledge of a handful of police ampTHORN1301$333involved representatives 0amp]UIIU1Zamp$3133amp$k13403ltIamp4$13ZkI`$3jampltMalaysian Police (Selangor contingent) The whole operation was sponsored ltlkI`H0l113ampStores (Malaysia) Sdn Bhd Metrod (Malaysia) Sdn Hk13$0amp13131(Malaysia) Sdn Bhd British American Tobacco and Securiforce Sdn Bhd

The exercise was aimed at improving security awareness among security managers and transporters

on modus operandi used by criminals as well as to measure the response from the police

The need for industry awareness on cargo 13$110133$statistics compiled from ]UIIU01lstatistics revealed that in microsup3acutemicroordmmiddot131100-amp03with losses amounting to $133j]microacuteamp$$microsup3acutemicroordmmicro1311with losses amounting to RM6 million were 0-amp03$microsup3acuteparak$13Z$40ltmicrosup3acutemiddotcedilsup313119been reported with losses estimated at RM62 million raising concern amongst manufacturers on how easily the information on movements of freight its content and value can be obtained

l-amp13amp03$3a number of strategies for implementation and enhancement in order to avoid and be better prepared in an instance of a hijack Making certain that employees are appropriately trained to follow all guidelines in such situations can make a major

ecirc0$13$3amp4313ampwhile technologies such as advanced GPS panic button door sensor and immobiliser can play a vital role in thwarting deceitful pickupsA few recommended guidelines that could -09$313$1$134bull Avoiding the use of

secondary roadsbull Traveling in convoys bull Stopping only at brightly

lit designated areas bull Routes and cargo

load should be kept 13110amp30parties

plusmn Iamp$41333amp3amp$study on all cargo movement

bull Maintain a list of emergency contact numbers

]UIIU13amp$3$43ampwork closely with all relevant authorities on educating businesses and the community on crime awareness and prevention particularly on cargo hijacking and warehouse break-ins The I03$1311$130appreciation to all parties that were involved in the planning and execution of the mock drill

Business Advocate

lI01Zamp$3133amp$k13403ltIamp4$13ZkI`had a recent meeting 33IM13439`THORN130amps13-amp031Malaysia Berhad Ruben Emir Gnanalingam The 3amp$ltZkI`I0$j$]33was intended to address issues and challenges concerning port security attend to the needs of ports

Jasco Meets Westports

]UIIUamp0$13amp0$1$g0$[44-40amp1341$on three key areas that contribute towards the ease of international trade $lt3lI0$3I03133amp`0$

gQGwQZNfrac34Zfrac34aeligi9frac349gZGifrac34GgiQwQB9iGfrac34Of Origin amp APEC Business Travel Card

$3gMIH41$11l09I0T$August and November respectively the two 1-01amp030$1were R Jeyasingam Senior Assistant Director I413ampj30amp

Kuala Lumpur

has more that 35 years of experience with the Royal ]lt1$I413amp1$3I0190ltamp$Senior Finance Manager Esther Tan

llI0$31311amplt114lt3]UIIUin Malaysia eases customs clearance by eliminating customs duties and import taxes when equipment and other merchandise are shipped overseas for trade shows and fairs Such items to name a few include computers clothing medical appliances photographic $4-$3$even racehorses to over 70 countries

`$313031331ampamp0$I`-0313-$31were provided with updates on the latest criteria applicable to manufacturers exporters and traders in determining the origin of goods The I`1amp134$341to certify the place of

growth production or manufacture of goods $-amp03$3amp1-1313countries where the consignee for customs clearance requests it

13lt3gMIH41$11l09I0HlI340$out to be a keen interest among participants who were not entirely aware of its procedures while some on its existence U$140lt3HlIallows business people with a short-term entry 3ampacutefrac14-0313-3$economies without separately applying for a visa and gain access to fast-track entry and exit lanes at major airports

l0$1-0amp93ampbe very fruitful as there were active engagement from participants during 3iOtilde111amp$1]UIIUwelcomes any enquiry 3amp1313Ouml131313amp with reference to the above areas

gQGwQZNfrac34QZfrac34k9X9frac34kYekg

gQGwQZNfrac34QZfrac34(Gg9W

users and to build on the existing relationships between both organisations

The delegation was greeted with an overview amp$s13-amp031ltrlt[40TampIamp0-amp03Regulatory amp Marketing followed by a brief on the security measures in place at the port by Gregory Jarret Head of

Port Police One of the main concerns highlighted was that due to frequent movement of drivers from one company to another Westports has to issue a new pass each time causing THORN13431$3013$090$3133amp$1amp$3security measures in place $134ordfbull Three days induction

for port police that

include physical and communications training

bull Routine physical checks on all vehicles in and out the port

plusmn -IIlr13amp90throughout the port

bull Tracking entry and exit of drivers using the E-gate pass

bull Implementation of Smart card security at berth areas

Furthermore Wesports THORN0333130

44 45

MICCI News

MICCI meets with the Belgian Chambers of Commerce and Industry

General Committee luncheon with Dato Yasmin Mahmood CEO of MDeC

Kuala Lumpur

Business Advocate

]UIIU$13ampamp03amp$with the Judiciary --amp$3$3Iamp11amp$ZI13ampk0Iamp$Ian Birss Justice High Iamp403ampM$$Otildes1I$130ltamp0tea-talk session themed ldquoAdjudicating Issues in Intellectual Property Casesrdquo $^amp90microsup3acutemiddot3amp3ampacuteacutesup314-0amp0$111amp$court judges attended the evening which was moderated by the Hon Dr Badariah binti Sahamid Z4Iamp403amp--

The session included dynamic deliberations that incorporated law cases in England and Wales on patent trademark and copyright infringement calculation of damages judicial case management collective copyright management electronic evidence and unfair 13amp-33amp$k0Iamp$1amp

Adjudicating Issues In Intellectual Property Cases

shared his expertise on the role of intellectual property (IP) protection best practices in judicial case management and the role of inter-agency cooperation There was a general consensus that the lack of judges attuned to legal and commercial issues surrounding IP rights may lead to decisions that are unfavourable to the owner of the rights

The same evening a dinner was hosted by wU0OtildeIamp3the Majestic Hotel to 13ampk0Iamp$19133amp]lt1k0Iamp$was greeted by the Right Honourable President amp3Iamp403amp--Malaysia Tan Sri Dato k0]j41$k0ecircand a close group of eminent judges During the dinner

k0Iamp$10$exchanged experiences about the United [$amp4130lt1lt13THORN0$that it was constantly modifying and looking at ways to raise its level of performance including the quality of judgments delivered attracting talented candidates to serve on the bench and continuously training and educating their judges

Prior to being made i4$1Iamp4$1$microsup3sup3raquok0Iamp$$1career specialising in IP cases and was a Treasury Barrister handling cases on behalf of the government among his amp30amp0U$microsup3acutesup3was appointed a Specialist I01343Z411$3amp3g3$31Iamp4$3ltIamp403Throughout his career k0Iamp$110

share of controversial cases including the lawsuit 0amp43ltIk$]I3amp$ordfsharers Temple Island vs New English Teas a case where a photograph ampamp$amp$41130amp11$Westminster Bridge was amp4$14THORN13$3lt10to another photograph of the subject to constitute copyright infringement and not to mention the highly publicised Apple vs Samsung case that he ruled in favour of Samsung which was 4-lt3Iamp403 of Appeal

k0Iamp$-011his overwhelm on the hospitality received on his visit to Malaysia and congratulated the Malaysian Judiciary for 30amp$ordfamp$ecircamp03$judicial trainings

Kuala Lumpur

46 47

MICCI News

Sabah

MICCI Meets His Excellency Vladimir Lopato-Zagorsky Ambassador of the Embassy Mfrac34iPGfrac34GekAXQBfrac34Mfrac34GX9gkhfrac34ifrac34Indonesia and Malaysia

Budget Forum by Ernst amp Young

Sabah

speech adding that the year has seen many challenges and opportunities that have impacted the economy Businesses are still adjusting to the implementation of minimum wage while the introduction of GST $-0microsup3acute 13$11businesses training their people and setting up their accounting systems to accommodate for this new taxation system Under all these challenging conditions the State has seen a fair degree of new investments mainly due to the abundance of natural resources coupled with stable political and

economic situation ldquoWe foresee greater investments in downstream activities in such sectors as agriculture aquaculture tourism and oil and gas We are sure that the State Samp90$$31$913amp0friendly and hand-holding policies are helping in the implementation of these investmentsrdquo Datuk Arulpragasam commended 3Samp90$$3amp$31ecircamp03to develop the infrastructure in the State particularly amp$13amp-3$middotacute$amp0and connecting roads throughout the State while 4030amp133$j]paraacuteamp$amp03ampltamp90

projects due to commence 33$ampmicrosup3acutemiddotHe further highlighted on a few areas concerning businesses in the State namely the liberalisation amp3Iamp3gamp13ltbetween Peninsular and Sabah deferment of the revision of the minimum

wage and for the State to look into tapping more reliable source of power such as natural gas The luncheon provided an excellent stage for business people to convene network and exchange ideas on the developments in the State

Business Advocate

]UIIUg0130331acutesup3micro$$$9010ltluncheon in September microsup3acutemiddot33U-$Hotel Ipoh A total of 200 members and guests 33$3Ugrave30$ampamp$which was made even more memorable with the presence of distinguished keynote speaker former Minister of International Trade amp Industry Tan Sri j

The Guest of Honour State Exco YB Dato Dr Mah Hang Soon represented $903IMinisters speech in which 13333amp03acute13ampmicrosup3acutemiddot3k33managed to bring in a total ampj]raquomiddotsup3amp$amp03amp$913$311-1313ltin the manufacturing sector Additionally as part of its long term plans the State will be constructing the Southern Perak Development Region which would be modeled along the Iskandar Malaysia Development Region With the proposed 13amp$1304133amp$amp3paraacutesup1s13Iamp13M-011ltfrom Banting to Taiping there would be further economic growth in the aforementioned Southern

MICCI Perak Annual Luncheon

Perak Development Region Moreover the State had recently formed the Menteri Besar Incorporated whose primary responsibility was to spearhead Peraks progress under the Perak Amanjaya Transformation Plan With these initiatives in place Perakians would be able to enjoy better infrastructure and amenities

]UIIUg00$13I0$K3ampkHampamp$in his address emphasised the urgent need to make 9m$1331in industrial estates and business precincts of Ipoh Manjung and TaipingHe further reiterated the importance of having more 310ampU-amp3amp$3amp

international destinations to increase trade and tourism

Before long Tan Sri j3ampamp313captivating her audience with her invigorating 1-13kTHORN033in order for businesses to prosper there was a need to institute pro-business policies citing the Ali Baba IPO an e-commerce company as an example to follow suit With Malaysia moving towards 01$r1amp$microsup3microsup33was imperative that global benchmarks and standards are set Furthermore Tan Sri commented that the present generation Y amp Z workforce dictates higher expectations given their

keen interest and routine to technological resources She added that competitiveness was pivotal for businesses and the country as both internal factors such as entrepreneurship capabilities business strategies people management and keeping abreast with the market and external factors such as the need for the public sector to periodically review its existing rules and procedures for relevancy and obsoleteness are contributing factors at work

Iamp$134$l$k040amp0the revival of the Malaysia Incorporated concept and philosophy to serve as the modus operandi to keep up the pace with liberalisation

Perak

]UIIUk033amp3ampmiddotmicrosup301and guests to its annual 4$13amp$$4413microsup3acutemiddot3the The Magellan Sutera [amp3[$4klevent was attended by the Honorable Datuk Raymond l$K-43ltI]$130of Sabah representing the I]$130ampkuH

MICCI Sabah Annual Luncheon

Datuk Ir Edward Yong ]ltamp0amp[amp3[$4I3lt$uHK34]1Manjun Minister of lamp401I4340$Environment Sabah ]UIIUk0$13I0$H0S$Datuk Arulpragasam welcomed all present in his

48 49

MICCI News

Sunset Cruise By Simpson Marine Sdn Bhd

Members and guests of ]UIIUg$$0amp13by Simpson Marine Sdn Bhd to a sunset cruise from Straits Quay Marina to the 013g$$H0amp$amp0

their luxury yacht the Four Ramp01$^amp90microsup3acutemiddot

As the tide was low that day the Four Flowers had to anchor out at sea near

the Straits Quay Marina Guests were transported to the yacht on Eastern Otilde`0$313033lt]03$0they were then welcomed with cocktails and light refreshments before cruising by the scenic shores of the islandThroughout the exhilarating journey that lasted close to two hours Simon Theseira Senior Broker for Simpson Marine Malaysia and

his team entertained the guests with a tour of the yacht while elaborating on the services provided by Simpson Marine

M131$acutefrac14raquomiddot$Tamp$[amp$$1303$3130th anniversary this year Simpson Marine provides a wide range of yacht services throughout Asia and is the exclusive dealer amp0$ltamp3amp01leading yacht brands in 30amp$3ampTHORN131$Tamp$[amp$I$l$Thailand Indonesia Singapore and Malaysia

Convergence ndash Penangrsquos Future

]UIIUg$$31annual luncheon dialogue 33I]$130ampg$$uHS4$M$$k-30microsup3acutemiddotlIamp$90$13g$$1R43403luncheon was attended by 13amp13ampacutemicrosup301$guests at the Trader Hotel

U$10113IMinister brought to light on how convergence has and will continue to propel Penang to greater

heights The convergence of manufacturing and services sectors talent and infrastructure were among some of the main areas raised

Today many internationally acclaimed manufacturers have located and set-up their services or RampD hubs in Penang to complement their manufacturing arm This insulates the local economy from cyclical impacts and provides

Penang

Penang

3k33113amp$amplt3additional resilience

g$$19013ltamp134340and heritage augmented lt31m^MkI`samp0Heritage status provides an exceptional backdrop to the convergence of creative talents that has resulted in the rapid development of the services sector Shared Services and Outsourcing (SSO) Business Processing Outsourcing (BPO) and [$ampg0amp1311$[g`13amp-$19now set-up base in Penang providing employment opportunities to over 3000 local people Furthermore the State Government has invested in a RM33 billion Business Process Outsourcing and Information Technology Outsourcing (BPO-ITO) 4$Hlt$-13ampensure continuous growth in this sector that will lead to high-paying and knowledge intensive jobs for tens of thousands

Penang has been consistently rated one of the top ten most livable cities in Asia a testimony to the direct convergence ampamp3g$$11ampUgrave3and hard infrastructure which is continually being improved As businesses talents and industries converge to Penang due to its superior livability factors it will elevate the State to a regional business hub encompassing trade from the Indonesia-Malaysia-Thailand Growth Triangle (IMT-GT) region

l1304amp3I]$13011-131to build self-reliance amongst Penangites and to dissuade them from the dependency syndrome especially on resources and money politics The State Government is committed to providing the best environment for businesses to thrive

Business Advocate

Sabah

lraquo3kU$30$3amp$M-ampkUMmicrosup3acutemiddot10ampacutefrac14ordfmicroacutek-30microsup3acutemiddotat the Sutera Harbour Resort 330133$3amp3ampmicrocedilordmsup1raquovisitors As reported by the kUMmicrosup3acutemiddot`THORN1343amp0Ernst amp Young from 33amp3913amp01microparamicromiddotacutecomprised of Malaysian visitors while 2527 were foreign visitors

A total of 22 countries participated in the expo $ltk$-amp0[amp0Brunei Darussalam Indonesia Taiwan Thailand r3$kamp43013Philippines Australia S$M134amp0I$k30$gamp$Slovakia Germany Zambia m$3[$ampm$3States of America and Japan

SIE 2014 And SIBLT 2014The expo was jointly ampTHORN133lt3K-43ltI]$130ampk$Minister of Infrastructure YB Tan Sri Panglima Joseph g0$[3$$$3I]$130amp^amp030$Territory Australia The Right Honourable Adam Giles

The Sabah International Expo (SIE) is Sabahs premier business fair and a State Government sanctioned trade exposition It is held $$lt$[amp3[$4I3ltkl9$3capitalises on Sabah being the regional hub for the BIMP-EAGA region a grouping of sub-regional economic cooperative amp$13amp90$amp03$acutesup1amp$13

population of more than sup1acuteraquoamp$-amp-

In conjunction with the M-ampamp03$middotraquosup3delegates attended the Sabah International Business 4$13amp$lkUHlmicrosup3acutemiddotamp$acuteraquok-30microsup3acutemiddotl33403Right Honourable Adam S1I]$130of Northern Territory Australia who addressed the challenges facing the Northern Territory and

3Samp90$$31ecircamp03$enhancing Asian relations $30amp$$ul1TjDirector Alvin Goh who -01$3amp$ul114131311stories

SIE has seen 230000 visitors thus far since its inception in the year 2000 It has grown $3amp$9$33301331the close public-private partnership in the State as both parties work together to promote progress prosperity and development

]UIIUZampamp0$collaboration with Tenaga Nasional Berhad (TNB) and SAJ Holdings Sdn Bhd organised a half-day 0$3$3use of energy and water in the State

Held in September at the DoubleTree by Hilton Hotel Johor the

iQXQiQGhfrac34gQGwQZNfrac34sfrac34frac34aeligZDfrac34+aelig

Johor

0$133$ltparticipants and featured two speakers Tuan Haji [0$Ij1Senior Manager of Green Technology TNB and Mohd Zin Othman General Manager of Operations SAJ who respectively presented on sup1GZGq9AXGfrac34ZGgNsfrac34QZfrac34Malaysiardquo and ldquoWater is Precious Do We Have

Enoughrdquo

l013-01$33amp$touched on the various forms of energy used for supply in the State such as biogas biomass and solar with the exception of hydroelectricity The second presentation focused on the latest technologies used 3amp$1403k33130

01091014THORN13$3given the growing demand and expanding population 133paraacuteK130microsup3acuteparastood at 35 million people In addition an interesting fact that came to light 13middotmiddot303$3plants and 23000km of pipes transporting water throughout the State

16th Annual SME Exhibition Suntec City Singapore 2014

Johor

50 51

REGIONAL FOCUS East Coast

Business Advocate

East Coast

MICCI East Coast Meeting and New Members Induction

Labuan IBFC Masterclass]UIIUg$$in collaboration 34$UHRIIncorporated Sdn Bhd organised a half-day 1$0$`133amp0microsup3acutemiddotat the Eastern amp Oriental Hotel Penang Titled sup1qfrac34ifrac34hGfrac34wMhPgGfrac34Solutions to Structure Both Your Business amp Personal Wealthrdquo the seminar featured Zecirc0U1K0133amp01amp$Otildek-13g0amp1331amp4$UHRIU$13amp9$amp909amp4$UHRI1-0amp41331$

1amp43amp$11-1313ltamp$34$30amp0amp$1amp0ampTHORN1311-133exemptions and mid-shore jurisdictions to name a few

Haji Mohd Rasheed [$$]ampU01k$amp0Iamp4$1OtildeTWealth Management Otilde13ltg$$$ampOtilde11amp13313$presented on ldquoPrivate Wealth Management via Labuan IBFCrdquo which covered the intricacies and importance of private wealth management 41$34$l0413

Penang

H1$[44-404$UHRIU$13amp0-amp03Sdn Bhd is a leading 41$11$$$1313$30$1g1313that provides investors an ideal balance of 113$4303lt$certainty in a middle

shore jurisdictionAttended by close to 50 participants the seminar not only provided valuable insights on how to 0ampamp$141$1143also on how to manage personal wealth

Penang

Networking Evening hosted by Jyske Bank

52 53

Ng Lee Penn is the General Manager for Health Safety Environment Quality and Utilities Operations for BASF Petronas Chemical Sdn Bhd Lee Penn has 15 years of working experience in EHS quality management operational planning and strategic marketing Prior to joining aelig+frac34(aelig+frac34Chemicals she was iPGfrac34GNQZ9Xfrac34G9Dfrac34Mfrac34Distribution Safety and Emergency GheZhGfrac34QZfrac34aelig+brvbarhfrac34Competence Centre for Environment Health and Safety (EHS) amp Security in aelig+frac34aelighQ9frac34(9BQwQBiexclfrac34

Regional Focus

3 How has the importance of $90amp$$3

protection changed 3$3I131sector through the years

lI1311133amp0understands the challenges ndash and could even say recognised the uphill journey to be had with regards to environmental protection before most of the other industries even saw environmental protection as a challenge The chemicals industry has progressively incorporate environmental policies in production the safe and responsible distribution of chemicals and how business is conducted which supports the environmental sustainability agenda This commitment can be seen in the establishment ampj1-amp$1I0worldwide sustainable environment code

subscribed to by chemical companies

However we all see and recognise growing and constantly evolving needs from stakeholders Those that the chemicals industry companies have had to respond to very 413lt$134ordf13amp-$133amp

$90amp$$31yenregulations

- Shareholders expectations for good returns on a sustainable investment

ordfI413amp0-1333amp$1for better products and products that reduce carbon footprint

ordfI9kamp133lt-1333amp$1$4$civil responsibility amid global challenges

- Media expectations on fast and accurate reporting Done right this elicits trust

In conclusion the chemicals sector in general and BASF gMlj`^kI131

1-1313lt$long-term view with regards to environmental protection and satisfying dramatically rising energy demands We contribute to meeting 1amp133lt1$1amp0sustainably and thus help master some of the amp01lt13$1Ultimately this generates business sustainability opportunities for us as well

4 What are 3amp$ordf30 $31amp

$13$13ampordf0$lt$13amp$1093amp$$3391$amp1into the company -amp1amp-lt

We believe that principles regarding environmental protection needs to be deeply embedded to ensure sustainability of our company and valued

MICCI Chats With Ng Lee Pennfrac34gfrac34G9XiPfrac34aelig+frac34(aelig+

ndash internal audits are a big part of our daily working lives We conduct regular internal audits on process safety occupational health and safety and environmental protection This is to ensure that our systems and procedures adhere to the highest standards

Furthermore we ensure these high standards of environmental protection extend to and are complied with by the contractors and suppliers we work with In addition to economic criteria our core suppliers are selected on the basis of environmental protection labour and social standards We even recently awarded 1313amp$30133amp0yen10913provider awards The winners were chosen with environmental performance as one of the main criteria

While I oversee the environmental sustainability of BASF gMlj`^kI131operations it must be said that environmental sustainability is driven at every level and by every employee of the company

2 Why do you see $90amp$$3 protection as a

$13110lt943313amp-$11amp4embrace

Environmental protection IS indeed a necessary value for companies Being environmentally responsible makes good business sense as it ensures our continuing 1amp1313$13ampamp-03within the community

We are also coming up against the very real threat of increasing scarcity of natural resources There are already seven billion people living on our planet and this number keeps growing with a projected nine billion people by the year 2050 And all these people will of course want to improve their quality of life This will require more nutrition more energy more housing and more of many other things to satisfy their needs

This means that it is critical that we act $ampIamp-$113$amptheir part in protecting the environment to help address this challenge Development is sustainable when it ldquomeets the needs of the present without comprising the ability of future generations to meet their own needsrdquo For a company this $13amp$303balance between driving business and protecting the environment

1 1S$0 Manager for T3

Safety Environment i43lt$m331Operations you oversee the $90amp$$31413$3ltampHkRgMlj`^kI131operation What are 1amp$90amp$$3initiatives in which ltamp49-ltamp00amp

The company sets high standards in the area of environmental 01-amp$13lt0133$the commitment of both shareholders in creating value and striving for performance that does not merely comply with 043amp$143ecirc1339lt$THORN13$3lt$1and reduces our possible environmental impact This commitment can 1$$313amp-$lt1active participation in j1-amp$1I0worldwide sustainable environment code subscribed to by chemical companies

We have a responsibility to take care of our planet and preserve its beauty resources and strength for future generations It is a

great privilege to be part of the team here at BASF gMlj`^kI1313amprealise these goals

Systems and structures 0amp0$13amp0133how serious the company is about environmental protection and ultimately sustainable development This message is deeply ingrained into the company whereby I-amp$$k413$Developmentrdquo is embedded as one of the 13amp-$lt1k30313Pillars

We carry out various initiatives and campaigns with both our employees and the local community that encourage employees contractors and business partners on a regular basis to reinforce the sustainable development message This include collaborations with the other chemical companies based in the surrounding area for the annual Balok River Adoption Programme (BRAP) and with the Malaysian Nature Society of Pahang for regular environmental activities This year we cleaned and improved the turtle hatchery area at Teluk Mak Nik Terengganu and released turtle hatchlings back to the sea

U31$3413amp43turtles beach cleanings and tree plantings though

Business Advocate

54 55

Regional FocusBusiness Advocate

business partners We engage a long-term view on this and believe 33I130lt1$$0amp0ecirc1339environmental protection By instilling the principles values and goals right into the 13amp-$lt1-amp1amp-ltampI130ltK091Sustainabilityrdquo we ensure that this common vision and goal is considered in all we do

In the long-term this is seen in how sustainability drives upcoming investments and it ensures energy THORN13$3313$ampamp1$environment friendly 1$13amp$$ltimpact in operations is incorporated right from the beginning

5 How has the Verbund concept shaped

3$90amp$$3-amp1amp-ltampHkRgMlj`^kI131

lr04$13amp$13-31a BASF-centric one and it means ldquointegratedrdquo or ldquoconnectedrdquo In BASF everything is connected HkR1sup1r04$sites these sites create amp$amp3amp13THORN13$3production systems by means of smart interlinking The by-product of one plant is used as the starting material for another So there is almost no waste l1133r04$concept is about

BASF PETRONAS I131amp-331-0$13-$3[4$3$13$3r04$

principle is a major part of 313amp-$lt11413$development story We connect our production our technologies our customers our business partners and also our employees in order to make the most of our resources develop innovative solutions and create value from what might otherwise have been wasted

We do not just produce chemicals - we create chemistry for a sustainable future This philosophy is deeply 0ampamp3$313amp-$lt1belief For us this is an ongoing journey and we need all employees to live up to this and make contributions towards sustainable development

6 l4ltintegrated site in Gebeng

Kuantan is one of 33amp$1amp3013r04$13$31g1313region (outside of China) How do you 31-1333$90amp$$3amp43ampampamp1313company operations in the East Coast region amp]lt1

Having the site here encourages more investments and attracts other investors in setting up here in Gebeng While these investments propel Gebeng as one amp]lt111313production powerhouses this also brings challenges in minimising environmental impact Strong cooperation

and support from the Department of Environment and their ampTHORN13011$$ecirc0$3010amp$14$THORN13$31$minimising waste and emissions to proper facilities layout

On a more social side cooperation with NGOs has to be further strengthened and open communications with the local community is needed

7 s3amp standards have been adopted

lt]lt1$13amp-$13amp043$90amp$$3protection practices

Malaysian companies are governed by the standards outlined by the Malaysian Department of Environment There are many standards which are based on approved international European and USA standards such as international convention in all areas of concerning environmental protection from waste water discharge standards air emission standards to Waste handling and disposal European yenmk13$010

applied for Risk Based Approach in evaluating environmental impact while US EPA standards are the guidelines for soil and ground water contamination analysis

Malaysia also has strict 041amp$ordf$-$$$$

amp$$amp0$41301and their development

- Environmental impact studies

- Environment Management programs

- Response to environmental emergencies

The establishment of international chemical companies in the area also means that the highest global corporate standards are applied by the operators At BASF gMlj`^kI131we strongly adhere to strict corporate BASF environmental protection standards that place heavy emphasis in controlling emissions at the source data traceability of waste that is generated and review on a continuous basis on reduction and amp-33amp$-amp3$3We also publish an annual r04$130-amp0313details our environmental commitment and performance

5756

Lifestyle

Words And Images By Sanjitpaal Singh

ordf31-13ampwords and its one that portray the colossal magnitude for every living being on this planet On every step through the forest life is apparent regardless of time and age proving to be an admirable trait of complex creatures and plant-life alike

This wondrous ecosystem generates and regenerates naturally in an endless cycle to produce provide for its inhabitants and to endlessly survive Each from the ever so minute to enormous trees standing tall amongst its peers - life here sustains from only natural elements of earth water and the sun

From rolling mistsbeneath the hills at dawn to starry night skies this is a yearning through every hearts desire for the serenity of life away from the city Through photography we immortalise these emotions for all to view and take pleasure in These images most frequently end up as a feature in our homes from the wondrous plateau that gleams inspiration

What would a -amp3amp0-0$ordfI03$1yen

lenses- Storage media

(compatible to camera)- Tripod for stabilityordfIamp31kamp1amp$

garments hat

- Water amp Trail mix Photography has grown from a tool for visual reference art form a leisure activity a social medium for visual expressions becoming todays most trended lifestyle

In the next issue we will provide examples with techniques to photograph various aspects that can be found in nature together with some safety notes while in the wild

Sanjitpaal Singh is a multi international award winning photographer actively involved in various nature and wildlife and photography related activities Sponsored by various international top named photography brands he actively explores forests to MkXwQXfrac34PQhfrac349heQg9iQZfrac34ifrac34hPqfrac34the beauty of the Malaysian natural heritage to the world

Business Advocate

6160

Business Advocate

Living GreenBuilding for a growing population and preserving the environment is a dichotomy perhaps as old as the dawn of industry Accommodating the 6 billion people on this planet is a 90lt13amp13ltecirc0for mother earth

In recent times the property industry has been demonstrating realisation of 3113amp13ordfecirc133and concepts like sustainable development and green building are 13amp$ampecirc31of the concrete jungles around the world

Relatively few buildings in the Klang Valley provide a good benchmark for sustainable living My personal favorite in the KLCC area is The Troika It combines design and technology to create an aesthetically pleasing structure that interacts organically with its surroundings and 1$0ltTHORN13$3The beton brut architecture boldly reveals concrete in its raw splendor As a result hardly any paint is used on the building

All the windows use low-emissivity glass which increases

Ikhram is an award-winning

investment property advisor

and property analyst with a

focus on residential properties

in the KLCC area and niche

property products in Australia

Gfrac34qgQiGhfrac34egXQwQB9XXsfrac349Akifrac34iPGfrac34local property market at his

AXNfrac34QpQZN+e9BGiexclBYiexclYsfrac34 9ZDfrac34P9hfrac34AGGZfrac34MG9ikgGDfrac34QZfrac34 PGfrac34DNGfrac34+frac349ZDfrac34p9gQkhfrac34iPGgfrac34ekAXQB9iQZhiexcl

By Nikki Huet

For more infromation contact

nikkihuetgmailcom

thermal insulation The use of inverter air-conditioning systems in all the apartments further enhances 3$0ltTHORN13$13ltof the building

My personal favorite is the green lung that is the heart of The Troika It is a large courtyard

with impeccably pruned foliage almost like something Giorgio Armani would have done were he a landscaper This very green garden is central to the entire complex It is literally a breath of fresh air

Who says being green cannot be stylish

QZQZNfrac34aeligifrac3449h9AQfrac34QhigWasabi Bistro at the Mandarin Oriental Hotel [44-40ampecirc01exquisite authentic Japanese cuisine in an elegant private setting An open dining area the sushi bar and private booths ampecirc0$0113amp13of seating Meetings and gatherings can be hosted in the private dining area available On the weekends Wasabi Bistro is also popular with families There are plenty of choices for everyone on the menu

About a quarter of Japanese popular recipes use seaweed to boost 9amp40U31013$

iodine - vital for a healthy thyroid - copper calcium iron and magnesium The Seaweed Salad at Wasabi Bistro is a mix of fresh seaweeds that beautifully complement each other ndash it is a must try Order the Agedashi Tofu or the Tofu and Seaweed Salad to start your mealRice a staple in the Asian

diet is a good source of protein whereas the omega-3 fatty acids in 10$3amp03protection and improved blood circulation Donrsquot 43ltltamp4$yourself thoroughly enjoying the delightful Rainbow Roll or the rich and divine Kumirsquos No 1 The wasabi freshly

made and served with sushi cleanses the palate Wasabi in general is said to have compounds in it that can help prevent tooth decay Wasabi has also been found to aid cancer prevention and prevent blood clots if consumed regularly As with everything good moderation is key

HOLYHULQJVROXWLRQV

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14 15

Business Advocate

This planned satellite township is twenty kilometers from the capital city of Port Moresby along the north-west economic corridor spearheaded by the 013$3lt13amp-3mkKacutefrac14amp$Mtt`^]`HUg^S^Sg0amp13333013-amp03amp4$3401$]ltmicrosup3acutemiddot

Papua New Guineans identify themselves with the land and the environment is part of it l1acutecedilcedil133013amp$1-in a peri-urban setting retains the social fabric of a Papua New Guinea society at ease with the natural environment The modern township amp411ampacutesup3sup3sup3sup3

EDAI Town is an integrated mixed development on alienated State land a limited commodity in Papua New Guinea where 97 of the land mass is held under customary land ownership This is a private sector driven township development by a Malaysian company in joint venture with a local landowner community

GheGBiQZNfrac34PGfrac34ZpQgZYGZifrac34Zfrac34 An Urban Development Plan

by Kim Yong Managing Director of CY Group Sdn Bhd

Papua New Guineans in a safe environment and encourage development of business activities and local employment for sustainable economic environment

The comprehensive Master Plan incorporates middotS13amp$13-3S3Guarded Green and Global) The gated and guarded community with Internet connectivity adopts a green concept that drives architectural and engineering design on sound planning principles and a design code ensuring visually cohesive and pleasant architecture The green concept translates to water re-use for landscaping and

a solar farm to provide renewable energy as an alternative source This 3MW solar farm is a pilot project as a prelude to large-scale solar farms to lower energy costs with sustainable renewable energy mitigating global warming

Good urban planning balances development with protecting the environment Roads and associated infrastructure creating an economically feasible and environmentally friendly system Design incorporates natural site features reducing earthworks

Yong Kwee Moi (Kym Yong)regaeligfrac34aeligmacrfrac349Z9NQZNfrac34Director of CY Group Sdn Bhd has 36 yearsrsquo experience QZfrac34wQZ9ZBGfrac34QZMgY9iQZfrac34technology construction and project management The group is presently driving the EDAI Town development in Papua New Guinea

wwwedaitowncom

and retaining visual complexity in an urban landscape Swales provide natural sustainable drainage and storm water management Residential areas are provided with reticulated infrastructure utilising technology that reduce impacts on the environment and cost to the residents

Open space is an integral feature combining varying functions for drainage corridors $$14ecirc011-amp03$1113$13protection or gardening Ilt13$-130$pathways provide linkages to key facilities Adoption of principles of crime prevention through environmental 1$IglMK-0amp91a safe and comfortable environment free from excessive noise with use of passive surveillance and good public lighting Use of regular shuttle services as public 30$1-amp03$130THORN13$301$3area correspondingly reducing air pollution

17

Dutch Lady Milk Industries Berhad Incorporated in 1963 Dutch Lady Milk Industries Berhad (Dutch Lady Malaysia) is the leading dairy company in Malaysia owned by one of the largest dairy cooperative BYe9ZQGhfrac34QZfrac34iPGfrac34qgXDfrac34s9Xfrac34FrieslandCampina NV a Dutch multinational dairy company More information can be found on wwwdutchladycommy

Towards A More Sustainable Dairy Industry

By 2050 the worldrsquos population is expected to have grown up to 10 billion people Feeding this growing population will be an enormous challenge and has implications for our future generation not forgetting the environment and animals

K4313lt]lt1as a part of Royal R01$I-$Dutch multinational owned by nearly 20000 member dairy farmers is committed to ensuring not only long-term continuity for our members but also our environment Our ambition is to grow our business to feed the growing demand for healthy nutrition while reducing our environmental footprint

As such environmental sustainability is an integral part of our route2020 growth strategy aimed at

promoting growth and value creation

One of our challenges is to make our dairy chain more sustainable and to evolve towards a more circular economy To do so we aim to achieve climate-neutral growth throughout the entire chain from cow to consumer and to reduce waste and encourage recycling To this a series of goals have been formulated which include sourcing of sustainable (agricultural) raw materials and reduce the consumption of energy water and waste

(water) at our production facilities by achieving at least 2 per year improvement of water and 1330THORN13$13lt

In line with this Dutch lt]lt11out plans to ensure we achieve these goals

This begins with the sourcing of raw material Milk is the basis of our products but it is not the only raw material used We also use raw materials such as cocoa and sugar for end products and paper and cardboard for packaging

Our parent company R01$I-$has been a member of the Round Table on Sustainable Palm Oil jkg`U$microsup3acuteacute13to switch to sustainable palm oil purchasing acutesup3sup3Ograve1413$-ampIampZ4ltmicrosup3acutecedil31ecircamp03$$13ltupgrading the supply to kSacutek03S0

l1ecircamp031been put in place for cocoa another major ingredient used We use only sustainable cocoa that meets the UTZ2 I0313030

Aside from sourcing sustainable (agricultural) raw materials we have also demonstrated our commitment to responsible forestry by using the Forest k301-Iamp4$13RkIordf1303301as the primary packaging used for amp40K4313ltmTllRkI1$international not-for--0amp343ordf13amp0organisation aimed at promoting responsible management of the amp01amp0131

U$]lt1K4313lt]lt113013manufacturer to use RkIordf1303-13$1$13ordfmicrosup3acuteparal111lt$330amp43RkIampampon the pakaging of the -0amp41331Mecircamp03amp1not stop merely at primary packaging but it continues to secondary packaging as the amp03lt41$K]Uis from sustainable 1amp4013j13lt13gIj

One of our goals is to reduce energy water

Features

by Dutch Lady Milk Industries Berhad

18 19

Features

86((1(5lt())amp(17$33$1amp(6 86((1(5lt70(lt())amp(17lt

Always turn off air conditioners as you leave a room Be mindful and turn off lights and electronic devices yoursquore not using Try ldquoload shiftingrdquo by using energy when-ever possible during off peak times Most electronics use considerable amount of electricity over time even in standby mode unplug devices totally Do full loads of clothes and dishes when using kitchen appliances Same applies to boiling and heating water

Older electrical products are less energy efficient Consider buying energy efficient appliances Most electronic goods have an energy effi-ciency rating label with a 5 Star efficiency rating Energy efficient light bulbs like CFL con-sume up to 75 less energy amp last 8-12 times longer than incandescent bulbs Using energy efficient appliances goes along way towards saving energy and low-ering overall electricity bills

Business Advocate

usage and waste water by 20 per kilo by microsup3microsup313amp-03ampmicrosup3acutesup330amp4$THORN13$13ltgain of 2 per year

3K4313lt]lt1we achieved an overall energy savings of paraOgrave$microsup3acutemiddot30amp4various initiatives such as replacing low THORN13$13ltamp3amp013THORN13$13ltamp$1which contributed to a 2 savings in energy On our premise we had also changed 4amp0113$33341to T5 light tubes resulting in 30 to 50 reduction in energy consumption with three times longer life span for the light tubes

Part of our initiatives also includes optimisation of resources and adopting alternative resources

Recently we upgraded a chiller with plate heat exchangers that optimises the usage of chilled water capacity This resulted in another 2 reduction in power consumption

secircamp031to improve our manufacturing processes and continuously work towards the reduction of electricity usage throughout the company We use natural gas in our manufacturing operations where the consumption and trend of usage is continuously monitored

As for reducing water consumption we have 3$13amp$113amp41ecircamp031to minimise water usage resulting in a 2 in water savings in

microsup3acutemiddot`40M$$0$department also regularly conducts audit to identify areas of leakages in the plant taking steps to repair or replace the faulty pipes to avoid further wastages

We have a systematic procedure for the disposal of market-returned products used packaging materials and scheduled waste We 931ecircamp031contribute to a cleaner and greener environment

This merely marks the $$$ampamp40ecircamp0313ampcreate a more sustainable future In reaching our 2020 goal we will continue to optimise our production capabilities with plans to stop less THORN13$3-0amp4133amp$$1$microsup3acutecedilg$101ampunderway to optimise fuel and steam consumption

AppendixszligSG ndash SEGREGATED s03I03-oil is kept apart throughout the supply chain

sup2 UTZ - Founded in Amsterdam UTZ stands for sustainable farming of 13ampecirc13amp13amp$3U31a programme and a label for sustainable farming Through the UTZ programme farmers grow better crops generate more income and create better opportunities while safeguarding the environment and securing 3031$34001amp40131

20 21

Features

1 Know your Businessrsquos Impact on the Immediate Community and Surrounding

This could be anything from identifying how many locals your company employs to say observing the kind of services you require 331-0amp9lt3local communities s090ltamp40ampTHORN13is or whatever the nature of your business is remember that every single paper or Styrofoam food container that your employee throws out amp3ampTHORN1310ltone sign of your company impacting your environment and community U31-amp03$33ampacknowledge and identify the areas in which your business impacts the external surrounding because this helps you observe and make better decisions in the future on which areas you or your company would like to tackle to start embarking on reducing ltamp4013amp-$lt1amp041$111-133This is what I like to call being aware and accountable of your 41$111-133

micro]$ecircamp03to Quantify or Measure Your Businessrsquos Impact(s)

Once you have done amp93$3step which can be

quite challenging is measuring your impact One easy way do get yourself getting the hang of this is by simply monitoring 1ltltamp4013amp-$lt1electricity bill water bill utilities bill or even your collective bills on mileage or transportation for yourself and your employees This is the key step to take ndash to be aware or conscious of your daily usage of energy water and fossil fuels Once you have these data and 114$ltamp40$amp3shocked by your usage 31ampamp13033ampobserving how you can keep your impacts on the environment minimal by also looking at the economic savings of certain socially responsible ways of better governance in your company This is 1ampampUgrave3$-013401amp03ampdeveloping strategic and ecirc1339-amp13133address sustainability in ltamp40ampTHORN13

3 Getting Your M-amplt1amp$Board

One of the key challenges for most young companies is to create a vision where accountability is of utmost importance This vision of course normally comes from a civic conscious founder or founders Getting your employees to understand sustainability and accountability can

be challenging but the $31140-113challenges

For one you are not just 30$$ltamp4013ecirc3ampbe more in-tune with sustainability you are also setting certain employee characteristics right by educating them on their impact on businesses Trust me if your employees are taught and trained well to understand accountability and sustainability you have 13amp$30431$13$3ltto helping the work force grow in a sustainable manner This is truly a nation building exercise

4 Reaching out to NGOs

U31$amp31lt3amp34-the challenges of being sustainable alone so never think that you have to do this yourself Reach out to NGOs that are aplenty and many of these NGOs are trained and well-verse in working synergistically with corporate organisations or small businesses towards community-based or environment-based approaches to addressing sustainability One easy way is to reach amp43313amp4$30lt1biggest coalition of environmental and social NGOs like MENGO (Malaysian Environmental NGOs) at wwwmengoorg

In a nut shell and back to the question of whether Ikj1413lanswer is NO if a corporate entity is able to grasp the 30413amp$13-3ampIkj$make a social economic or environmental change 330Ikjecircamp031lt$30$$-amp139social and environmental values among their employees There is so much to read and be aware of out there and socially responsible companies are on the rise The test now is ndash what are you going to start working on to be more socially responsible today rather than 3ampamp00ampUgrave300$311amp030313

69hYQZfrac349hsQDfrac34P9QgeGghZfrac34of MENGO (Malaysian Environmental NGOs) since 2012 MENGO is an independent platformnetwork of Malaysian NGOs that is committed towards enhancing the environmental sustainability agenda at local national and international levels MENGO aspires towards an ecologically-sound transparent participatory and socially just society through sustainable development policies and practices related to natural resources management and biodiversity conservation More information about

MENGO can be found at wwwmengoorg

Business Advocate

Is Sustainability In Businesses A Myth Just A Fad Or Something Corporates Can Actually Achieve

Over the last decade there has been a massive boom in the number of corporates iP9ifrac34P9pGfrac34VkYeGDfrac34Zfrac34iPGfrac34+frac34A9ZDq9NZiexclfrac344Gfrac349gGfrac34PG9gQZNfrac349frac34Xifrac349Akifrac34Bgeg9iGhfrac34adopting social responsibility programs and many more corporates also acknowledge or are more aware about their businessrsquos impacts on the environment Of course many of such corporate companies donrsquot fall short on their media exposures about iPGQgfrac34+frac34GwMgihfrac34Akifrac34DGhfrac34hkhi9QZ9AQXQisfrac34gG9XXsfrac349XXfrac34AQXfrac34DqZfrac34ifrac34iP9ifrac34sup2frac34YGDQ9frac34YQXG9NGpound

The bigger companies are of course on the hunt to embark on impactful amp01$13$3Ikjprograms and the motivation is typically driven by their shareholders whom are more conscious today about the impacts of their investments on the environment then say a decade ago Driven by pressures of their shareholders public listed or multinational companies are also driving and changing the landscape in which traditional companies operate In short more companies today are moving towards being more accountable on the impacts of their businesses Just how far are the companies in Malaysia today really -013313$1413$3lt

s0$3lt1$more accountability these days where more companies are aware of their carbon emission and some even meticulously measure their carbon-related impacts and 9$$13343amp$$mitigation mechanisms or strategies to ensure that their businesses are not just operating in a responsible manner but that these companies are also branding themselves as a company that cares for the people and its planet

The nation has just launched a program 133]ltI0amp$program which is actually a platform for companies to voluntarily declare or disclose their carbon footprint and share with the government their mitigation or adaptation strategies on carbon 11amp$04133amp$U31brilliant program except 3331$amp3$3amp0ltprogram and companies participate voluntarily k13amp$lt31330133$

companies that are already leaps and bounds ahead in their practice and $13343amp$3amp$ampsustainability However what about the smaller companies such as social enterprises and small-medium enterprises k]M1Kamp11413$3ltmean anything to these $331Kamp1amp13enterprises and SMEs see any advantage to be more 1amp13lt01-amp$1Kamp1being socially responsible provide any better credentials or credibility to 113amp-$1

Here lies the challenge in the country

With the increasing growth of SMEs and social enterprises today the future of sustainability in Malaysia lies in the hands of these entities Malaysia is now a hub for a lot of social enterprises and small-medium industries and with a whopping frac14sup3sup3sup3sup3sup3amp1413$331that currently exist in the 03amp$13$3-43ask ndash are these companies

able to grasp the basic practical approaches 3amp1413$3ltM9$a better question to ask ndash who is taking this lead in the country to ensure that SMEs and smaller companies are progressive by adopting the concept of sustainable approaches 3amp04$$$41$11

As an environmentalist in the country and one that is also very vocal about the current landscape of sustainability in Malaysia I felt that -0-131133ampshare some of my personal thoughts on how If Malaysia is going to adopt and embrace sustainability and be in the forefront of championing sustainable development then the simple points below would be some thoughts to ponder for many 1313439ampTHORN1301or executive directors of social enterprises or SMEs to consider

by Yasmin Rasyid Chairperson of MENGO (Malaysian Environmental NGOs)

22 23

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LED LIGHT ndash QUICK FACTS Features ĚǀĂŶƚĂŐĞƐĂŶĚltĞLJĞŶĞĮƚƐ

MORE WATTAGE gtƐ ƉƌŽĚƵĐĞŵŽƌĞ ůŝŐŚƚ ƉĞƌǁĂƩƚŚĂŶŝŶĐĂŶĚĞƐĐĞŶƚďƵůďƐgtƐĐĂŶĞŵŝƚůŝŐŚƚŽĨ ĂŶ ŝŶƚĞŶĚĞĚ ĐŽůŽƌ ǁŝƚŚŽƵƚ ƚŚĞ ƵƐĞ ŽĨ ĐŽůŽƌĮůƚĞƌƐ ƚŚĂƚ ƚƌĂĚŝƟŽŶĂů ůŝŐŚƟŶŐ ŵĞƚŚŽĚƐ ƌĞƋƵŝƌĞdŚĞĐŽůŽƌŽĨƚŚĞůŝŐŚƚĚĞƉĞŶĚƐŽŶƚŚĞĐŽŵƉŽƐŝƟŽŶĂŶĚ ĐŽŶĚŝƟŽŶ ŽĨ ƚŚĞ ƐĞŵŝĐŽŶĚƵĐƟŶŐ ŵĂƚĞƌŝĂůƵƐĞĚ ĂŶĚ ĐĂŶ ďĞ ŝŶĨƌĂƌĞĚ ǀŝƐŝďůĞ Žƌ ƵůƚƌĂǀŝŽůĞƚdŚŝƐŝƐĂŵƵĐŚŵŽƌĞĞĸĐŝĞŶƚŵĞƚŚŽĚƚŽƉƌŽĚƵĐĞĐŽůŽƌůŝŐŚƟŶŐĞīĞĐƚƐǁŝƚŚůŽǁĞƌŽǀĞƌĂůůĐŽƐƚƐLONGER USEFUL LIFE dŚĞ ƌĞĂů ĂƐƐĞƚ ŽĨ gtƚĞĐŚŶŽůŽŐLJŝƐƚŚĞĞdžƚĞŶĚĞĚůŝĨĞƐƉĂŶŽĨƚŚĞůŝŐŚƚƐKŶĞ ƌĞƉŽƌƚ ĞƐƟŵĂƚĞƐ ϰϬϬϬϬ ƚŽ ϱϬϬϬϬ ŚŽƵƌƐ ŽĨƵƐĞĨƵů ůŝĨĞ ĐŽŶƐĞƌǀĂƟǀĞůLJ ϭϮ ʹ ϭϱ LJĞĂƌƐͿ ǁŝƚŚƟŵĞƚŽĐŽŵƉůĞƚĞĨĂŝůƵƌĞďĞŝŶŐůŽŶŐĞƌ ampůƵŽƌĞƐĐĞŶƚƚƵďĞƐ ƚLJƉŝĐĂůůLJ ĂƌĞ ƌĂƚĞĚ Ăƚ ĂďŽƵƚ ϮϬϬϬϬ ŚŽƵƌƐĂŶĚ ŝŶĐĂŶĚĞƐĐĞŶƚ ůŝŐŚƚ ďƵůďƐ Ăƚ ϭϬϬϬ ŚŽƵƌƐ ŶŐĞŶĞƌĂůƚŚĞůŽŶŐůŝĨĞŽĨƚŚĞgtƐŝƐĞdžƉĞĐƚĞĚƚŽďĞĂƌŽƵŶĚ ϱϬ ƟŵĞƐ ůŽŶŐĞƌ ƚŚĂŶ ƚŚĞŵŽƐƚ ĐŽŵŵŽŶŝŶĐĂŶĚĞƐĐĞŶƚ ďƵůďƐ ĂŶĚ ƐŝŐŶŝĮĐĂŶƚůLJ ůŽŶŐĞƌ ƚŚĂŶƚŚĞŇƵŽƌĞƐĐĞŶƚƚLJƉĞƐDESIGNED TO FOCUS dŚĞ ƐŽůŝĚ ƉĂĐŬĂŐĞ ŽĨ ƚŚĞgt ĐĂŶ ďĞ ĚĞƐŝŐŶĞĚ ƚŽ ĨŽĐƵƐ ŝƚƐ ůŝŐŚƚ ƐŽƵƌĐĞŚĞŶĐĞ ŵĂŬŝŶŐ ŝƚ ŵŽƌĞ ĚŝƌĞĐƟŽŶĂů ŶĐĂŶĚĞƐĐĞŶƚĂŶĚŇƵŽƌĞƐĐĞŶƚƐŽƵƌĐĞƐŽŌĞŶƌĞƋƵŝƌĞĂŶĞdžƚĞƌŶĂůƌĞŇĞĐƚŽƌ ƚŽ ĐŽůůĞĐƚ ůŝŐŚƚ ĂŶĚĚŝƌĞĐƚ ŝƚ ŝŶ Ă ƵƐĂďůĞŵĂŶŶĞƌ DIMMING tŚĞŶ ƵƐĞĚ ŝŶ ĂƉƉůŝĐĂƟŽŶƐ ǁŚĞƌĞĚŝŵŵŝŶŐ ŝƐ ƌĞƋƵŝƌĞĚ gtƐ ĚŽ ŶŽƚ ĐŚĂŶŐĞ ƚŚĞŝƌĐŽůŽƌƟŶƚĂƐƚŚĞĐƵƌƌĞŶƚƉĂƐƐŝŶŐƚŚƌŽƵŐŚƚŚĞŵŝƐůŽǁĞƌĞĚ ƵŶůŝŬĞ ŝŶĐĂŶĚĞƐĐĞŶƚ ůĂŵƉƐ ǁŚŝĐŚ ƚƵƌŶLJĞůůŽǁGREAT FOR FREQUENT ON-OFF CYCLING LEDs ĂƌĞ ŝĚĞĂů ĨŽƌ ƵƐĞ ŝŶ ĂƉƉůŝĐĂƟŽŶƐ ƚŚĂƚ ĂƌĞ ƐƵďũĞĐƚƚŽ ĨƌĞƋƵĞŶƚ ŽŶͲŽī ĐLJĐůŝŶŐ ƵŶůŝŬĞ ŇƵŽƌĞƐĐĞŶƚůĂŵƉƐ ƚŚĂƚ ďƵƌŶ ŽƵƚ ŵŽƌĞ ƋƵŝĐŬůLJ ǁŚĞŶ ĐLJĐůĞĚĨƌĞƋƵĞŶƚůLJ ŽƌůĂŵƉƐƚŚĂƚƌĞƋƵŝƌĞĂůŽŶŐƟŵĞďĞĨŽƌĞƌĞƐƚĂƌƟŶŐRESILIENT TO DAMAGE gtƐ ďĞŝŶŐ ƐŽůŝĚ ƐƚĂƚĞĐŽŵƉŽŶĞŶƚƐĂƌĞŶŽƚĞĂƐŝůLJĚĂŵĂŐĞĚďLJĞdžƚĞƌŶĂů

ƐŚŽĐŬ ampůƵŽƌĞƐĐĞŶƚ ĂŶĚ ŝŶĐĂŶĚĞƐĐĞŶƚ ďƵůďƐ ĂƌĞĞĂƐŝůLJďƌŽŬĞŶǁŚĞŶĚƌŽƉƉĞĚQUICK LIGHT UPgtƐůŝŐŚƚƵƉƋƵŝĐŬůLJƚLJƉŝĐĂůƌĞĚ ŝŶĚŝĐĂƚŽƌ gt ǁŝůů ĂĐŚŝĞǀĞ ĨƵůů ďƌŝŐŚƚŶĞƐƐ ŝŶŵŝĐƌŽƐĞĐŽŶĚƐ gtƐ ƵƐĞĚ ŝŶ ĐŽŵŵƵŶŝĐĂƟŽŶƐĚĞǀŝĐĞƐĐĂŶŚĂǀĞĞǀĞŶĨĂƐƚĞƌƌĞƐƉŽŶƐĞƟŵĞƐEASY TO CUSTOMISE gtƐĐĂŶďĞǀĞƌLJƐŵĂůůĂŶĚĂƌĞĞĂƐŝůLJŝŶĐŽƌƉŽƌĂƚĞĚŽŶƚŽƉƌŝŶƚĞĚĐŝƌĐƵŝƚďŽĂƌĚƐ^ŝŶĐĞ gt ůŝŐŚƟŶŐ ŝƐ ƐŽůŝĚͲƐƚĂƚĞ ŝƚ ĐĂŶ ƌĞƐŝƐƚ ƚŚĞǀŝďƌĂƟŽŶƐ ŝŶ ĂŝƌĐƌĂŌƐ ƚƌĂŝŶƐ ĂŶĚ ĐĂƌƐ ŵĂŬŝŶŐ ŝƚĂŶĞdžĐĞůůĞŶƚĂůƚĞƌŶĂƟǀĞƚŽŽƚŚĞƌůŝŐŚƟŶŐƐŽůƵƟŽŶƐNOT HARMFUL (NO MERCURY) gtƐ ĚŽ ŶŽƚĐŽŶƚĂŝŶ ĚĂŶŐĞƌŽƵƐ ŵĞƌĐƵƌLJ ƵŶůŝŬĞ ĐŽŵƉĂĐƚŇƵŽƌĞƐĐĞŶƚůĂŵƉƐ

LED LIGHTS ndash SIX GOOD REASONS TO CHANGE

DESIRABILITY LEDrsquos ŵŽƌĞ ĞĸĐŝĞŶƚ ĂŶĚ ĞŶĞƌŐLJƐĂǀŝŶŐ ĨĞĂƚƵƌĞƐ ƚƌĂŶƐůĂƚĞƐ ŝŶƚŽ ĐŽƐƚ ƐĂǀŝŶŐƐ ĂŶĚŚŝŐŚĞƌƉƌŽĮƚƐSAFETY LED ůŝŐŚƟŶŐ ŝƐ ĚƵƌĂďůĞ ĂŶĚ ŶŽƚ ĞĂƐŝůLJĚĂŵĂŐĞĚhŶůŝŬĞŽƚŚĞƌůŝŐŚƚďƵůďƐgtůŝŐŚƚƐǁŝůůŶŽƚ ƐŚĂƩĞƌ Žƌ ĞdžƉůŽĚĞ ǁŚĞŶ ĚƌŽƉƉĞĚ ŽŵƉĂĐƚŇƵŽƌĞƐĐĞŶƚ ůŝŐŚƚƐ ĐŽŶƚĂŝŶ ĚĂŶŐĞƌŽƵƐ ŵĞƌĐƵƌLJ ĂŚŝŐŚůLJƚŽdžŝĐĞůĞŵĞŶƚǁŚŝĐŚŝƐĐŽŶƐŝĚĞƌĞĚŚĂnjĂƌĚŽƵƐǁĂƐƚĞƚŚĂƚĐĂŶŶŽƚďĞĚŝƐĐĂƌĚĞĚĂƐƌĞŐƵůĂƌǁĂƐƚĞgtůŝŐŚƟŶŐĐĂŶĂůƐŽďĞŵĞĐŚĂŶŝĐĂůůLJĂƩĂĐŚĞĚƚŽĮdžƚƵƌĞƐƚŽƉƌĞǀĞŶƚƚŚĞŌLEDs ARE COOLER gt ůŝŐŚƟŶŐƐ ĂƌĞ ĐŽŽůĞƌ ĚĚŝƟŽŶĂů ĞŶĞƌŐLJ ĐŽƐƚƐ ĂƐƐŽĐŝĂƚĞĚ ǁŝƚŚ ĐŽŽůŝŶŐƐƵĐŚĂƐĂŝƌĐŽŶĚŝƟŽŶŝŶŐͿĐŽƐƚƐĂƌĞƌĞĚƵĐĞĚEFFECTIVENESS ϭϬϬй ŽĨ ůŝŐŚƚ ŝŶ ĂŶ gt ƐƚƌŝƉŝƐ ĚŝƌĞĐƚĞĚ ĚŽǁŶǁĂƌĚƐ ĂŶĚ ŝŶ Ă ŵŽƌĞ ĨŽĐƵƐĞĚŵĂŶŶĞƌ ĂƐ ŽƉƉŽƐĞĚ ƚŽ ŇƵŽƌĞƐĐĞŶƚ ďƵůďƐ ƚŚĂƚĚŝƌĞĐƚůŝŐŚƚďŽƚŚƵƉĂŶĚĚŽǁŶATTRACTIVENESS gt ůŝŐŚƟŶŐŽīĞƌƐ ĐŚĂŶŐĞĂďůĞĐŽůŽƌ ĐŽŵďŝŶĂƟŽŶƐ ĂŶĚ ǀŝƐƵĂů ĞīĞĐƚƐ ĂŶĚ ĐĂŶĐĂƚĞƌƚŽĞŶĚůĞƐƐĚĞƐŝŐŶƉŽƐƐŝďŝůŝƟĞƐldquoGREENrdquo gt ůŝŐŚƟŶŐ ŝƐ ϳϬͲϴϬй ŵŽƌĞ ĞĸĐŝĞŶƚͲ ƚŚĞ ƌĞƐƵůƚ ŝƐ ĂŶ ŽǀĞƌĂůů ƌĞĚƵĐƟŽŶ ŝŶ ƉŽůůƵƟŽŶĂƐƐŽĐŝĂƚĞĚ ǁŝƚŚ ŐĞŶĞƌĂƟŶŐ ĞŶĞƌŐLJ ĨƌŽŵ ƉŽǁĞƌƉůĂŶƚƐdŚĞůŽŶŐĞƌƵƐĞĨƵůůŝĨĞŽĨƚŚĞgtůŝŐŚƚϭϮͲϭϱLJĞĂƌƐͿĂůƐŽĞŶƐƵƌĞƐĂĚĞĐƌĞĂƐĞŽĨǁĂƐƚĞŝŶůĂŶĚĮůůƐ

LED ndash APPLICATION AND ADAPTATION

ƉƉůŝĐĂƟŽŶƐ ǁŚĞƌĞ gt ůŝŐŚƟŶŐ ŝƐ ƚŚĞ ƐŵĂƌƚĂůƚĞƌŶĂƟǀĞŝŶĐůƵĚĞ

KĸĐĞ ƵŝůĚŝŶŐƐ tĂƌĞŚŽƵƐĞƐ ĂŶĚ ampĂĐƚŽƌŝĞƐKƵƞŝƫŶŐ Žƌ ƌĞƚƌŽĮƫŶŐ ĞŶƟƌĞ ǁĂƌĞŚŽƵƐĞƐĨĂĐƚŽƌŝĞƐĂŶĚŽĸĐĞďƵŝůĚŝŶŐƐǁŝƚŚĞŶĞƌŐLJĞĸĐŝĞŶƚgt ůŝŐŚƟŶŐƐ ĐĂŶ ƉƌŽĚƵĐĞ ĚƌĂŵĂƟĐ ƐĂǀŝŶŐƐ ŝŶĞŶĞƌŐLJ ĐŽƐƚƐ ĂŶĚ ŵĂŬĞ ƚŚĞ ĐŽŵŵĞƌĐŝĂů ƐƉĂĐĞŵŽƌĞǀŝĂďůĞĂŶĚŵĂƌŬĞƚĂďůĞƚŽƚĞŶĂŶƚƐŶƐƟƚƵƟŽŶĂůŶĚƵƐƚƌŝĂůĂŶĚŽŵŵĞƌĐŝĂůgtŝŐŚƟŶŐgtƉƌŽĚƵĐƚƐŚĂǀĞĂƐŝŐŶŝĮĐĂŶƚŝŵƉĂĐƚŽŶĞŶĞƌŐLJƵƐĞ ŝŶ ĂŝƌƉŽƌƚƐ ŚŽƐƉŝƚĂůƐ ƐĐŚŽŽůƐ ĂŶĚ ƌŽĂĚǁĂLJůŝŐŚƟŶŐƐ ǁŚĞƌĞ ĐŽŶǀĞŶƟŽŶĂů ŇƵŽƌĞƐĐĞŶƚͲ ĂŶĚŝŶĐĂŶĚĞƐĐĞŶƚͲůŝƚƐŝŐŶĂŐĞĂƌĞŚĞĂǀŝůLJƵƐĞĚZĞƚĂŝů gtŝŐŚƟŶŐ gtƐ ŽīĞƌ ƵŶƉƌĞĐĞĚĞŶƚĞĚŇĞdžŝďŝůŝƚLJ ŝŶ ĐŽůŽƌƐ ĂŶĚ ĐŽŶĮŐƵƌĂƟŽŶƐ ƚŽ ůŝŐŚƟŶŐĚĞƐŝŐŶĞƌƐ ŝŶ ĐƌĞĂƟŶŐ ĚŝƐƉůĂLJƐ ĂŶĚ ŵŽŽĚƐ ŝŶƌĞƚĂŝůƐĞƫŶŐƐƌĞƐƚĂƵƌĂŶƚƐĂŶĚƐŚŽƉƉŝŶŐĐĞŶƚĞƌƐŽŵŵĞƌĐŝĂů ^ŝŐŶĂŐĞ ŽŵŵĞƌĐŝĂů ƐŝŐŶĂŐĞ ŽŌĞŶŽƉĞƌĂƚĞƐϭϮƚŽϮϰŚŽƵƌƐƉĞƌĚĂLJ ĐŽŶƐƵŵŝŶŐĂďŽƵƚϮйͲϱйŽĨƚŚĞƚŽƚĂůĞůĞĐƚƌŝĐŝƚLJŝŶŵĂũŽƌĐŝƟĞƐdŚŝƐĐĂŶ ĚƌĂŵĂƟĐĂůůLJ ďĞ ƌĞĚƵĐĞĚ ďLJ ϱϬй Ͳ ϵϬй Ͳ ĂŵĂũŽƌƐĂǀŝŶŐƐĨŽƌĂůů

ůů gt gtŝŐŚƟŶŐ ^LJƐƚĞŵƐ ƌĞ EŽƚ dŚĞ^ĂŵĞ

ŵƉƌĞƐƐŝǀĞůŽŶŐͲůŝĨĞƚĞĐŚŶŽůŽŐLJŵĂŬĞƐgtůŝŐŚƟŶŐ

ƐLJƐƚĞŵƐ Ă ǀŝĂďůĞ ůŽŶŐͲƚĞƌŵ ŝŶǀĞƐƚŵĞŶƚ gtůŝŐŚƟŶŐ ƐŽůƵƟŽŶƐ ŽīĞƌ ƚƌĞŵĞŶĚŽƵƐ ĞŶĞƌŐLJ ĂŶĚŵĂŝŶƚĞŶĂŶĐĞƐĂǀŝŶŐƐƚŚĂƚĞĂƐŝůLJũƵƐƟĨLJƚŚĞŚŝŐŚĞƌƵƉĨƌŽŶƚ ĐŽƐƚ gtƉƌŽĚƵĐƚƐ ƉƌŽǀŝĚĞĞdžĐĞƉƟŽŶĂůƋƵĂůŝƚLJ Ăƚ Ă ĐŽƐƚ ƚŚĂƚ ĂůůŽǁƐ ĨŽƌ ƌĞĂƐŽŶĂďůĞƉĂLJďĂĐŬƐ ĨƌŽŵĞŶĞƌŐLJ ĂŶĚŵĂŝŶƚĞŶĂŶĐĞ ƐĂǀŝŶŐƐampŽƌ ƚŚŝƐ ƌĞĂƐŽŶ gt ůŝŐŚƟŶŐ ƐŽůƵƟŽŶƐ ĂƌĞ ďĞŝŶŐŝŶĐƌĞĂƐŝŶŐůLJĂĚŽƉƚĞĚŝŶŝŶĚƵƐƚƌŝĂůĂŶĚĐŽŵŵĞƌĐŝĂůďƵŝůĚŝŶŐƐŶĚƵƐƚƌŝĂůďƵƐŝŶĞƐƐŽǁŶĞƌƐƌĞůLJŽŶŚŝŐŚͲďĂLJůŝŐŚƟŶŐƚŽŬĞĞƉŽƉĞƌĂƟŽŶƐƌƵŶŶŝŶŐϮϰďLJϳWůĂLJŝŶŐŝŶƚŚŝƐƐƉĂĐĞ ƌĞƋƵŝƌĞƐ ĂƩĞŶƟŽŶ ƚŽ ĚĞƚĂŝů ƚŚĂƚ ĞdžĐĞĞĚƐƚŚŽƐĞ ŽĨ ŵŽƌĞ ĐŽŵŵŽŶ ĂƉƉůŝĐĂƟŽŶ ƐƉĂĐĞƐ ůŝŬĞĞŵƉůŽLJĞĞĐƵďŝĐůĞƐŚĂůůǁĂLJƐŽƌĐŽŶĨĞƌĞŶĐĞƌŽŽŵƐŝŐŚͲďĂLJůŝŐŚƟŶŐŵƵƐƚŵĞĞƚƐĂĨĞƚLJĚĞŵĂŶĚƐƐƵĐŚĂƐŚŝŐŚĞƌĐĞŝůŝŶŐŝŶƐƚĂůůĂƟŽŶƐŵŝŶŝŵŝnjŝŶŐĐŽŶƚƌĂƐƚƌĞĚƵĐŝŶŐ ŐůĂƌĞ ĂŶĚ ŽƚŚĞƌ ƐĂĨĞƚLJ ĂŶĚ ŚĂnjĂƌĚŽƵƐĞŶǀŝƌŽŶŵĞŶƚƌĞƋƵŝƌĞŵĞŶƚƐ

ƐŬdŚĞdžƉĞƌƚ

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LED LIGHTING COST SAVING CALCULATOR

ŽŶƚĂĐƚ ƵƐ ĨŽƌ Ă ampƌĞĞ ŶĞƌŐLJ ƵĚŝƚ ĨŽƌ LJŽƵƌŝŶĚƵƐƚƌŝĂů ĂŶĚ ĐŽŵŵĞƌĐŝĂů ƐƉĂĐĞ ĂŶĚ ƌĞĂůŝnjĞ ƚŚĞĐŽŶƐŝĚĞƌĂďůĞ ƐĂǀŝŶŐƐ LJŽƵƌ ƐƉĂĐĞ ĐĂŶ ƌĞĂůŝnjĞ ŽǀĞƌƚŚĞ ƉƌŽũĞĐƚĞĚ ůŝĨĞ ŽĨ gt ůŝŐŚƟŶŐ ůƚĞƌŶĂƟǀĞůLJ LJŽƵŵĂLJĐĂůĐƵůĂƚĞLJŽƵƌ ƐĂǀŝŶŐƐƵƐŝŶŐŽƵƌŶĞƌŐLJ^ĂǀŝŶŐƐŶĂůLJƐŝƐdŽŽů

ďŽƵƚdŚĞƵƚŚŽƌ

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d ŶĞƌŐLJ dĞĐŚŶŽůŽŐŝĞƐ ŝƐ Ă ůĞĂĚŝŶŐgt Z Θ ŽƌŐĂŶŝnjĂƟŽŶ ǁŝƚŚ ŝƚƐ ŽǁŶƉĂƚĞŶƚƐ ĂŶĚ ƚƌĂĚĞŵĂƌŬƐ ŝŶĐůƵĚŝŶŐ ƚŚĞƌĞǀŽůƵƟŽŶĂƌLJ ĞůĞĐƚƌŽŶŝĐƐ ĂŶĚ ŚĞĂƚŵĂŶĂŐĞŵĞŶƚƐLJƐƚĞŵĨŽƌgtƐ

ampŽƌŵŽƌĞ ŝŶĨŽƌŵĂƟŽŶĂŶĚ ƚŽ ŐĞƚ LJŽƵƌŶĞƌŐLJ^ĂǀŝŶŐƐĂůĐƵůĂƚŽƌ ĐŽŶƚĂĐƚdŶĞƌŐLJdĞĐŚŶŽůŽŐŝĞƐĂƚdĞůнϲϬϯͿϳϵϱϳϭϭϭϱϮϭϭϱampĂdžнϲϬϯͿϳϵϱϳϯϭϭϱŵĂŝůŝŶĨŽΛĂŐƚĞŶĞƌŐLJĐŽŵ

LED LIGHTINGEverything You Need to Know to Enjoy TheĞŶĞĮƚƐŽĨĂƌŝŐŚƚĞƌ DŽƌĞ^ƵƐƚĂŝŶĂďůĞTomorrow

Business Advocate

Shock and vibration proofSafe ndash no harmful mercury

Extremely low heat generationNo maintenance required for years

Sustainable Technology amp 100 recyclable

Introducingthe Future of Light

85 Energy Saving Lighting System

GREEN amp SUSTAINABLE ENERGY SAVINGENVIRONMENTAL FRIENDLY TECHNOLOGY

SAY GOODBYEOLD BULBS

AGT Energy Technologies Sdn Bhd 5112 5111 7597 )306(+ leT

Fax +(603) 7957 3115 Email infoagtenergycom

(973506-A)

24 25

Features

0$$3amp94ldquogreen chemicalsrdquo This could create an economic windfall and result in the prospective production of green chemicals and products valued at $30 billion per year by 2025

Due to deforestation responsible production is also necessary to prevent the worst aspects of palm oil production including waste management I031413$palm oil is fast becoming necessary to counter the worst impacts $133lt31$4130ltForestry industries have consciously made $ecircamp033amp$41sustainable practices so as to not carry forward the harsh

ecirc1331ampamp0133amp$and forest degradation

The green technology revolution is rather newly introduced into the Malaysian business market but the government is keen to undergo the transformation The focus for this development is on energy manufacturing construction information and communication technology water resources waste management and transportation

In view of this technology and telecommunications industries in Malaysia have also begun to embrace this goal by reducing the

environmental impact of their products and the purchase of fabricated and manufactured products that actively reduce any negative impacts on the environment

Airlines have also taken $3amp1313amp4$333lt$is not good for the environment and steps 9$3$3ampltmore direct routes practice continuous descent approaches and lt30$13$00130Ugrave31$amp003amp-0amp94THORN13$13ltand thereby reduce fuel consumption Many retail outlet corporations have also implemented a ldquoNo Plastic Bagrdquo

policy and have urged shoppers to use reusable shopping bags

As new business strategies emerge and the issues of running a sustainable business becomes more prominent and promising business sectors are starting to implement them as they 013$313can actually bestow Environmentally friendly practices can reduce costs improve sustainability and attract new and long-term customers This way businesses and the environment can form a sustainable balance that allows corporations to prosper while still preserving the environment

Business Advocate

Corporate Environmental GheZhQAQXQisfrac34Zfrac34PGfrac34QhG

Corporate environmental responsibility though not widely implemented in a business environment holds an integral place in the visions of many public and private sector companies Numerous major corporate philosophies have started to emphasise the importance of environmental ethics in business operations It looks at higQWQZNfrac349frac34AGZGwQBQ9Xfrac34A9X9ZBGfrac34Mfrac34wQZ9ZBQ9Xfrac34egheGgQisfrac349ZDfrac34GZpQgZYGZi9Xfrac34hkhi9QZ9AQXQisiexcl

`$3amp3$31of an environmentally sustainable business model coming to the limelight in Malaysia many companies have started adopting environmentally conscious business strategies as part of their company philosophies This emerging strategy invokes a responsibility that companies feel towards the environment in hopes of directly and indirectly sustaining the progress of all individuals and corporations

By implementing sustainable business practices business 13amp0-amp03amp$1$3from long-term success that is built on environmental sustainability that will ultimately contribute 3amp30$$13prospects With regards to the level of implementation large particularly foreign multinational companies seem to have the highest level

of implementation followed by large to 41amp13companies and lastly 13amp41local companies that are more attuned to $-11amp$-0amp3maximisation

Previously when companies indicated Iamp0-amp03kamp13j1-amp$13ltIkjthey were merely referring to social ecircamp0313amp9133ampsociety in charitable ways which were not necessarily inclusive of environmental $3391Ikjactivities aimed at preserving the environment did not get as much weight in Malaysia as it is considered secondary to the economic $31amp41$11

In fact in Bursa ]lt111409ltamplisted companies on this issue many of them scored very low in the environmental domain But the scope is changing with more NGOs and

environmentally friendly companies advocating for green ecircamp031$]lt1$businesses The number of companies adopting green strategies is rising as the awareness amp31$31011

The Green Purchasing Network Malaysia (GPNM) is a non-governmental organisation that promotes green purchasing Owing to this Malaysia is considering the need for a law that makes it mandatory for the government and private sector to purchase eco-friendly products and services GPNM ampecirc01$amp$expertise on sustainable environmental production and consumption to encourage the implementation of environmentally sustainable practices within many business sectors including agriculture apparel technology telecommunications automotive beauty and

personal care textiles and many more

In an attempt to reduce the negative impact of the hospitality sector on the environment the hotel industry 14$$$sustainable green business models to meet the demands of the public while not 901ltecirc133$the environment Moreover 1303133amp$10issued in order to recognise the 4$3amp1413green regulations and practices which turn out to be a useful green marketing tool 33$amp313-413that the business has included various green practices into their daily operations

Green sustainable business development is also coming to the forefront in Malaysia initiating from the oil palm industry It has been determined that the waste biomass can be

26 27

Features

Why Business Must Adopt The New Iso 14001 2015

The World Economic Forum in early 2014 announced the top ten risks that the world will face in the next decade and of these three were related to the environment namely water shortages climate change and extreme weather conditions

Tamp031ecirc133$41$11U$microsup3acuteacutel$14ecirc031amp013ampamp1$half a century and as the amp01013-0amp4130of hard-disk drives the biggest exporter of rice and rubber and the second largest supplier of sugar its economy was badly ecirc133Ramp0-Toyota the Japanese car maker reported a 04133amp$$-0amp31ltacuteraquo Ograve43amp14--ltproblems from Thailand

Mutli-million ringgit losses were also

experienced by at least 30 organisations in Selangor when water rationing was introduced in the state between March and May microsup3acutemiddot43amp04133amp$of available water in the Selangor Dam Nestle 14ecirc0j]acutecedilamp$$losses everyday during the rationing period while Panasonic had to amp0ampj]middotsup3amp$$orders due to the water supply disruptions

u0amp]lt110130$0lt$[14ecirc004133amp$$

-0amp4133amp$0ampparaordmsup3frac14Ograveof the national total in microsup3acuteacute3ampparacedilordmOgrave$microsup3acutemicrodue to changing rainfall pattern in the Muda area The unpredictable weather has caused land preparation and seeding to be impaired leading to destructive rippling impacts

These examples show that the current idea of perpetual economic growth occurs in an ecological system that has biophysical limits Business leaders need to

understand that while social economic market and technological trends and their responses to those trends tend to $4$13314131311of their business so do environmental conditions and trends

Despite all of this a study amp$lt3m[I0amp$l0413$microsup3acutemicro$9amp9$middotordmcedil1$amp01343910ampH0I$[amp0m[$mkamp0interviewed showed that many do not monitor the threats to their business

by Amarjit Kaur Senior Consultant SHEMSI Sdn Bhd

28 29

SHEMSI Sdn Bhd supports your path towards sustainability by providing advice training and auditing

services We are proud to introduce internationally recognised training courses that enhance your

capabilities and help you to meet challenges along your path to sustainability

Tel +60(3)5191 7858 Fax +60(3) 5191 6744 Email mailshemsicom Web wwwshemsicom

GRI G4 Certified Training (Sustainability Reporting) This course will introduce you the elements of a sustainability report using the GRIrsquos five step process ldquoprepare connect define monitor and reportrdquo and prepare you to coordinate the sustainability reporting process(Organised by NCSR in collaboration with SHEMSI Sdn Bhd)

bull 14 ndash 16 Apr 4 ndash 6 Aug amp 17 ndash 19 Nov Kuala Lumpur

IEMA Managing with Environmental Sustainability This course aims to provide anyone working in any managerial role with a strategic and operational overview of environmental sustainability

bull 25 ndash 26 Feb amp 18 ndash 19 Aug Kuala Lumpur bull 2 ndash 3 Jun amp 27 ndash 28 Oct Penang

IEMA Making the Transition to ISO 14001 2015 This course is designed to provide you with an understanding of the revised standard enabling you to evaluate and implement changes with the aim of improving your organisationrsquos EMS and environmental performance

bull 20 ndash 21 Jan 26 ndash 27 May amp 8 ndash 9 Dec Kuala Lumpur bull 17 ndash 18 Mar amp 29 - 30 Sep Penang

IEMA Carbon (GHG) Accounting and Management This course is aimed at professionals responsible for measuring reporting and managing carbon dioxide and other greenhouse gas (emissions) for their organisation

bull 1 ndash 2 Apr 28 ndash 29 Jul amp 6 ndash 7 Oct Kuala Lumpur

IOSH Managing Safely This course brings managers up to speed on the practical actions needed to handle health and safety in their workplace

bull 2 ndash 5 Mar amp 24 ndash 27 Aug Kuala Lumpur

bull 11 ndash 14 May amp 30 Nov ndash 3 Dec Penang

^ƵƉƉŽƌƚŝŶŐzŽƵƌWĂƚŚdŽǁĂƌĚƐ^ƵƐƚĂŝŶĂďŝůŝƚLJ

SUSTAINABILITY FROM THE BOARDROOM

421280-P

LEAD

MANAGE

DELIVER

bull IEMA ndash Institute of Environmental Management and Assessment UK

IEMA Leading With Environmental Sustainability From leaders in organisations senior executives board members and investors this course encourages all to formulate a strategic understanding of the risks and opportunities presented by a changing environment on their ability to do business

Provided in-house upon request

bull IOSH ndash Institution of Occupational Safety and Health UK

Business Advocate

of its information and control systems etc This scene setting information helps the organisations to identify the threats to its existence and any opportunities that these may create In doing so the organisation is encouraged to apply a life cycle perspective so that these threats and opportunities are seen in the long term This does not imply that organisations have to perform a formal life cycle assessment

The standard also continues its current theme of requiring the organisation to determine its discharges the resources it uses including those in its value chain and manage those which are 1$13$3$amp003ampprotect the environment as well as determining the legal and other requirements with which it has to comply However in doing so the organisation is required to consider how these may also threaten the organisations existence eg failure to comply with the law could lead 3amp$1$0-433amp$damage or a controlled and approved waste discharge could lead to boycotts public protests and shareholder concerns

Another important change in the standard that helps in

Amarjit is the technical expert representing Malaysia on ISO TC 207 revising ISO 14001 and ISO 14004 She has been involved in delivering environmental OHS and other management system services in Malaysia Indonesia New Zealand and Australia since 1999

from environmental conditions and trends In addition they believed 331$13$313$13amptheir business operations to deal with resource scarcity were needed amp$lt$3lt0microsup3acuteraquo

Organisations need to understand that assessing environmental trends across the life cycle of their products and services and their impact on operations markets policy and reputation is a necessary imperative 3lt03ampecirc1339ltmanage threats capture opportunities and generate long-term competitive advantage The environmental landscape is changing and as a consequence the business landscape is also changing How can business leaders 0113113$1

U$3middot34030amp31year the third edition of Uk`acutemiddotsup3sup3acuteM$90amp$$3Management Systems

will be published Ugrave3030lt01ampextensive deliberation by technical experts from over 60 countries The new version has incorporated the work of an ISO future challenges group as well as changes coming from an extensive stakeholder consultation process

One of the key changes in the standard is a requirement for organisations to determine the risk to the organisation by external threats such as climate change water shortages resource scarcity etc To achieve this the standard requires the organisation to understand its external and internal context such as where is it located what constraints does it face and the suitability of its organisational structure limitations

addressing the risk is to ensure environmental management is integrated into the amp0$13amp$113amp0business processes and that there is compatibility between its environmental policy $3amp0$13amp$1strategic direction

In summary the new 901amp$ampecirc0141$11a process to identify the risks they face from nature as well the ones they create which ltecirc1331amp133ltamp0indirectly themselves and to consider these over the life cycle of their products and services While this may require additional resources the standard is moving organisations towards achieving sustainable development and will $1403microsup3acutecedil901amp$remains relevant for at least the next decade

31

Features

organisations that rely heavily on social media platforms to reach the masses Social media environmentalism though a relatively new introduction to the web is actively spreading In recent years Facebook pages have covered issues such as industrial plants and climate change to sustainable living and biodiversity conservation

Even with online media becoming more prominent local Malaysian television channels still remain to be an important and credible outlet on environmental issues for

the Malaysian audience The stations that cover environmental causes $134lracute$lrpara33are capable of reaching a majority of the local audience Run by Radio Televisyen Malaysia the channels are funded and governed by the Ministry of Information under the Malaysian government It is an $4$3amp43-13amp0the government to actively interact with the public on environmental issues

An active online medium along with credible broadcast and print outlets have resulted in many widespread

environment-related events gaining exposure including Malaysia Environment Week Earth Day World Environment Day Wetlands Day Water Klt$]lt11^ampg1313KltI-$and even Earth Day that has garnered tremendous support through the years

In conjunction with all these events green marketing is used to encourage repeat green purchases among consumers Through this strategy green products were marketed towards consumers to

$4$1330-40131$131amp$1Iamp$1401whose purchasing decisions are guided by environmental concerns are known as green consumers While this is still not common in Malaysia more consumers are becoming green consumers with increased exposure to green 03$$31$31

Preventing and eradicating environmental issues should not only be a timely event it should be an everyday event that 13amp1amp0amp0than a separate thought or action Everyday people can contribute to this cause in numerous ways lt013lt013$3paraj1laquoj413j41and Recycle Through even the smallest of actions environmental friendliness can become -03amp90ltamp$1daily routine Environmental issues transcend boundaries on both a local and global scale It speaks a universal language that is not unique to one particular locality or the concern of only a certain group of individuals By communicating its urgency through varied targeted media and language outlets it is recognised throughout all cultures as an issue of eminent importance Environmental -01093amp$$3all no matter the age or 134340ecirc0$131s$a nation comes together transformative actions can be made on a collective level to give back to the environment in the same way it gives to the nation

10 EVERYDAY TIPS FOR GOING GREEN

Bring your own bag when you go grocery shopping It cuts down the use of non-biodegradable plastic bags 1Wash some clothing items less If it does not require to be 11ampUgrave3$03$and wash it later 2

Unplug your phone or laptop charger when they are fully charged to conserve energy 4k313ampecirc31$ electronics that are not in use before going to bed5

Kamp$3933004$$$$ltamp40041$ltamp40teeth Gallons of water can be saved this way 6

If you need to print materials print double-sided copies to save paper7Walk ride a bike or carpool whenever possible It will reduce harmful emissions from increased vehicles on the road

8To save water during showers try and use a pail of water instead of the showerhead

3 Bring your own Tupperware when you take away This not only allows less usage of Styrofoam clamshells but also keeps your food air tight and fresh

And the most important tip is to spread awareness in any way you can Word of mouth is a powerful tool that can make a ecirc0$13amp03$90amp$$3

9

10

30

Business Advocate

]lt11-00ltamptowards environmental awareness is to encourage environmental 133$1-0lt$$133$1$businesses to incorporate environmental issues more responsibly It is paramount to ensure environmental responsibility becomes second nature to everyone To make this a reality federal and state government departments non-governmental institutions the private sector educational institutions and the public masses are all jointly promoting environmental consciousness and encouraging active participation on both formal and informal platforms

0$11ecircamp0310targeted at all levels of society from teachers students and government agencies to developers restaurant operators industrial owners and

the general public This way awareness is spread from the ground up and spread to every corner of the nation It goes further than awareness and calls for the awareness to be turned into action

As a way to introduce environmental causes to the workplace professionals from numerous career backgrounds and industries are acquiring green skills Green skills include technical skills knowledge value and attitudes that are introduced within the workforce to infuse sustainability and positive environmental outcomes into business strategies

The Forest Research Institute Malaysia (FRIM) and various other environmental organisations did just this by conducting both formal and informal workshops along with training programmes

to compliment the knowledge that their teams had in order to better extend their reach to the public To successfully move towards a more environmentally sustainable nation working professionals and corporations need to build on harbouring green skills to implement into the long-term sustainability of the economy

The importance of environmental education has further been highlighted in the 2002 National Policy on the Environment where it is mentioned as one of the key areas within the green strategies In line with this the National Education Policy outlined lsquoEnvironmental Education 130amp113I4001344which was introduced in both primary and secondary schools since 3acutefrac14frac14sup31l1$1that environmental education is infused into each subject in school

rather than taught as a single subject The non-governmental organisation WWF has consistently worked with state education and environmental departments to develop ecirc1339$90amp$$3education models

While the traditional methods of education continue to grow and adapt the growing presence of online users and social media has begun to spread the news of current environmental issues at an advanced pace from the sharing of global and local news pieces to various environmental campaigns and documentaries

In Malaysia alone there 0$133acutesup3middotmillion Facebook users which enables them to share and strike up an active conversation about pressing environmental issues It increases dialogue between online social media users and a number of environmental

Environmental Awareness Change Through Awareness And Action

frac34 QBPfrac34QZfrac34iPGfrac349p9QX9AQXQisfrac34Mfrac34Z9ikg9Xfrac34gGhkgBGhfrac349X9shQ9frac34GZVshfrac349frac34AkZiQMkXfrac34ehQiQZfrac34in the way our countryrsquos land water air and other natural elements provide for its people But although bountiful these resources are not unlimited If not utilised in a sustainable manner resources risk depletion and can cause irreparable damage to the environment To deter any continuation down this path environmental awareness has been gaining momentum in Malaysia as a way to encourage sustainable living and to put to rest many long held environmental myths

32 33

Features

Environmental Quality Act the Ministry of Natural Resources and Environment (NRE) is responsible for the policies that concern environmental and climate changes This includes the National Environmental Policy and the National I3I$gamp13lt

The Environmental i43lt133ampacutefrac14ordmmiddotwas called into action to prevent abate and control pollution and to enhance the environment It covers restrictions on air pollution noise pollution soil pollution water pollution and any pollution caused by discharge of oil into the 13amp4$30lt1301l133also covers prohibition of open burning that has been a pressing issue with the recent $9$30pollution in the country

By placing restrictions and regulations to clamp down on common environmental pollutants the Environmental Quality Act controls and prevents industrial pollutants agro-based water pollution industrial wastewater pollution motor vehicle emissions and toxic Otilde0amp4113

In 2002 the National Policy for the Environment was formulated and approved by the Department

of Environment which is under the Department of Ministry of Natural Resources and Environment of Malaysia The policy aims for the betterment of environmentally sound and sustainable development in managing and conserving the environment

The main objectives of the National Policy for the Environment are to harbour a clean safe healthy and productive environment for current and future generations and to support the conservation of the 13amp4$30lt14$4$diverse cultural and natural heritage with ecirc1339-0313-3amp$ltall sectors of the society This way the other key amp1339amp4$sustainable lifestyle and patterns of consumption and production can be achieved

Overseen and governed by NRE the national climate change policy is instrumental in shaping 3ecircamp031$3$3ampcombat environmental woes as this is a global 11433ecirc1331$amp3only Malaysia The need for the national climate change policy arose due to the evident future climatic change in Peninsular Malaysia 3$microsup3middotacute$microsup3cedilsup3

If climatic issues are Ugrave34$13133temperature could rise to worrying standards

with higher maximum rainfall and lower minimum rainfall and 0090ampand lower low river ampk41313amp$3amp$1could evoke problems $14THORN13$13ltampwater food security issues due to low crop yield economic loss 0amp901ltecirc133plantations and eroded public infrastructure

The climate change policy therefore seeks to ensure that climate change is kept in check in order 3amp4$3amp$sustainability and avoid future calamities l013amp1339includes making the issue mainstream to bring about more competitiveness and improve the quality of life While the second

and third objective is to integrate the climate change responses into policies and plans and to strengthen institutional and implementation capacity

With the guidance of these environmental acts Malaysia can begin to tackle pressing ecological issues to also further 3$3amp$191amp$amp0sustainable economy The environmental policies and regulations are drawn up with a view to complement the national growth of the country while simultaneously preserving the natural environment It maintains $13$13between the economical and environmental goals and strives to enhance the quality of life through long-term sustainability

Business Advocate

National Policies Changing The +BeGfrac34Mfrac34ZpQgZYGZi9Xfrac34GNkX9iQZ

The strength and wellbeing of Malaysia as a nation has always steadily been 9hhBQ9iGDfrac34qQiPfrac34iPGfrac34GBZYQBfrac34hBQ9Xfrac349ZDfrac34BkXikg9Xfrac34egNgGhhfrac34Mfrac34iPGfrac34BkZigsiexclfrac34frac34MkXwQXfrac34iPGhGfrac34AVGBiQpGhfrac34GZpQgZYGZi9Xfrac34QZQiQ9iQpGhfrac34P9pGfrac34AGBYGfrac349frac34ZGBGhh9gsfrac34QZwXkGZBGfrac34QZfrac34shaping national policies in hopes of a sustainable and advanced economy

The magnitude of recent national and global environmental issues 99lt$4$13]lt11$3amp$policies The onset of growing economic advancement also $1331$39ecirc1331on the environment if undertaken in an unsustainable manner It has therefore become pivotal to correct such environmental impacts in order to alter the 13400$3133ampecirc01amp03$3amp34340

generations of Malaysia

Under the Tenth Malaysia Plan the agenda covers the protection of the environment in unison with the goals of economic power And to make this goal a reality focus is placed on the National Policy on the Environment the National Green Technology Policy and 3^3amp$I3I$gamp13ltamp$various other policies

that seek to change the scope of environmental regulation

The National Green Technology Policy is a governing policy that 14$13$microsup3sup3frac14and is built on four pillars The pillars are energy environment economy and social It aligns environmental $31333amp-0amp-]lt11sustainable development The policy seeks to -0ampamp3THORN13$3$0lt

usage while conserving the environment and improving the quality of life for all in order to accelerate national economic development

The National Environment gamp13ltI3I$Policy and National Environmental i43lt133acutefrac14ordmmiddotform the foundation of environmental management in Malaysia While the Department of Environment (DOE) enforces the

34 35

CEO Profile

5 MNS has $amp$ engaged in

conducting studies and campaigns towards -0amp3133$]lt11$34001093are some of its current strategies today

We call on stakeholders and get them involved in sustainable programs to further enhance their awareness We believe that having stakeholders and key players involved with on-ground programs help to educate and indirectly become more ecologically conscious and cautious

Furthermore we work with schools across the nation through [g$13$3

6 How can businesses -lt

amp013390ampin supporting and protecting the environment

Begin by educating employees through sustainable practices at the work place and slowly it would eventually carry through in their homes as they would educate those around them on sustainable practices

7 Having a keen interest amp$$340

history and being 3$3photographer ltamp4019311-1331$4$13and aided you in your present position at MNS

My personal interest and inclination towards all things nature 9$Ugrave4$13ltdecision to be involved in conservation for the nature and the environment the very habitat in which wildlife call home It

has also provided a greater understanding of what conservation initiatives are required for each given situation

Photography is still very much a hobby Ugrave30lt$4$13as a bird and wildlife watcher and capturing the moments it is also a pleasure to share them with other like minded members and friends I would strongly recommend bird watching as an adjunct to becoming volunteers and conservation advocacy

Business Advocate

1 Having been $9amp9

$3]lt1$Nature Society (MNS) initiatives 13$ltamp40ltdescribe the associationrsquos 13amp00amp1$functions

]^k13amp091amp$and mission is to ecirc1339lt-0amp3133manage and conserve ]lt11natural heritage and rich biological diversity for 3$3$appreciation for all

In Conversation With The President Of The Malaysian Nature Society

Our objective is to carry out missions in the interest of the public without the intent of commercial amp0amp$30lt-0amp3$amp13$3ltmaintain transparency and accountability in all our dealings with members and external supporters and partners such as funding agencies sponsors government agencies and the public

2 How have amp$30 trends within

the environment $9amp-$3$134$consumption and -amp-43amp$ecirc133

nature as we see it today

Population dynamics impact the environment and the long

term trends

have resulted in over consumption of our natural resources and in return we constantly look for alternative answers to the resources which is usually a natural outcome of reactions It may be viewed as a negative or positive respond to the behavioral patterns of human nature depending on the outcome

3 With the growth of 313$ampamplt

$amp$4133amp$01amp401319- how have systems for monitoring and reporting on nature improved over the years

It has improved networks internally we are now more connected with the rest of the key industry players on a national and global scale

It has improved our amp0$113$313

studies and research initiatives Moreover it has aided our work in providing better places and knowledge of wildlife while uniting local communities landowners and businesses

4 What are the biggest 13$1

$]lt13amp011413$3lt

Encouraging politicians and decision makers and local authorities to be more beholden and responsible towards our natural heritage The absence of legally binding plan to guide development from the very beginning may be the cause of current uncontrolled and chaotic developments

The need for good political will and top-down intervention to guide developments is very much needed as it is the best solution to most of our environmental issues

Henry Goh has been championing the cause of MNS and the environment since 2003 Having led the MNS Selangor Branch as chairman for the past 4 years Henry had played a pivotal role in the successful ldquoSave Bukit Kiarardquo campaign to protect one of the few remaining green lungs in the city where more than 10000 signatures were collected

36 37

Members News

Company IM^lmjuHllMjUMkkMk ]ukUkK^HTKName k401^$ampampDesignation S$0]$0Address 9acuteacutes13s$ s1Iamp$1-$3micro^ampordmZ$kkacutesup1yenacute middotordmcedilsup3sup3k4$Zltk$amp0TelFax sup3paraordfcedilacutemicroparaparasup3sup3sup3yensup3paraordfcedilsup1paraparaacutemiddotsup3ordmBusiness Sector 43ampamp39

Company I`lMI^ljKMkMjrUIMk]ukU SDN BHDName ]4R041]40Samp-$Designation Iamp4$30lt]$0Address ^ampfrac14frac14ordfsup3acuteZ$k0microsup3 Taman Bukit Dahlia raquoacuteordmsup3sup3g10S4$Zampamp0TelFax sup3ordmordfmicrocedilcedilsup1cedilcedilmicroBusiness Sector `301m$1-13

Company KU]^^K]j[T`lMkK^HTK 13yenampK`mHMljMMHuTUl`^Z`T`jHTjmName kamp$]13S03Designation S$0]$0Address sup3acuteordfsup3micro]$0$0 acutemicroZ$^T$ raquosup3sup3sup3sup3Zampamp0H04Zampamp0TelFax sup3ordmordfmicrosup1raquosup1raquosup1raquoyensup3ordmordfmicrosup1raquosup1raquoraquoraquoBusiness Sector Tamp31yenlamp401

Company MlTUtHkMglMlKName Z-[0amp$Designation ]$$K0133amp0Address microHordfmicroordfacute9microlamp0microHgk$30 Jalan Stesen Sentral 5 cedilsup3middotordmsup3[44-40 TelFax sup3acutemiddotordffrac14sup1acuteacuteraquofrac14cedilBusiness Sector Iamp$143$13ltH41$11k09131

Company H`jKj``]I`jg`jlMkMjrUIMk [kK^HTKName k$3lDesignation ]$$K0133amp0Address amp3sup1sup3cedil9sup1[g]Slamp0 raquoR0139$4H$0m3 middotordmraquosup3sup3g3$Zltk$amp0TelFax sup3paraordfordmordmmicrosup3acuteacuteraquoraquoyenordfparaordfordmordmmicrosup3acuteacuteacuteacuteBusiness Sector Iamp$143$13ltyenH41$11k09131

Company SlMsukkK^HTKName K3ampTIamplt[amp$Designation IM`Address middotsup1Z$K34k4$ Taman Tun Dr Ismail sup1sup3sup3sup3sup3[44-40TelFax sup3paraordfordmordmmicrosup1ordmsup3frac14microyensup3paraordfordmordmmicrosup1ordmsup3sup3paraBusiness Sector M4133amp$yenl0$$

Company UjIS`HkMjIT]kK^HTKName ]13Tl$T$Designation IM`Address k4$313Oumlg$$Ilt0133ltHamp13acuteordfacutemicroordfacutemicroH Untang Mayang Pasir 3 acuteacutefrac14cedilsup3Hlt$H04g$$ TelFax sup3middotordfsup1middotsup1microsup3microsup3yensup3middotordfsup1middotsup1parasup3microsup3Business Sector Iamp$143$13ltyenH41$11k09131

Business Advocate

MICCI Welcomes Its New Members

Company Mj`g`KkK^HTKName K34samp$l413sDesignation M13439r13g01$3Address Hordfacutesup3ordfSS0amp4$Rampamp0Hamp13H [[l1k40raquoraquoacutesup3sup3 [amp3[$4kTelFax sup3raquoraquoordfmicroacuteraquomicrocedilcedilyensup3raquoraquoordfmicromicroacutemicrocedilcedilBusiness Sector Iamp$143$13ltyenH41$11k09131

Company SM^kUgM[MjZ^IjMMjtIMkK^HTKName R0T$H$34j$Designation I``Address 9paraacuteacutek$30]jIH Z$l0901cedilsup3middotordmsup3[44-40TelFax sup3paraordfmicrosup3paracedilcedilfrac14frac14raquoyensup3paraordfmicromicroordmmiddotacutesup3microacuteBusiness Sector Iamp$143$13ltyenH41$11k09131

Company ljgIkK^HTKName 1amp$samp$Designation S$0]$0Address frac14amp0amp$kamp$parayenmicro [1$g0$4130$kamp$ acutepararaquosup3sup3H4330amp03g$$TelFax sup3middotordfparacedilsup1sup1paracedilcedilyensup3middotordfparacedilsup1middotsup3sup1sup1Business Sector ^amp$ordf]313]$4133401

Company ]MMgTUUgkkK^HTKlaquo[mm]gmjName j1303113Designation K0133amp0Address ampltS0amp4$Rampamp0 ]$0$`0$3[ [IIcedilsup3sup3raquoraquo[44-40 TelFax sup3paraordfmicroacuteordmfrac14raquofrac14ordmordmyensup3paraordfmicroacutemiddotraquocedilordmcedilsup1Business Sector j3yensamp1

Company ^^`kgTMjMHTKName ^[H$Designation Iamp-$ltK0133amp0Address ^ampmiddotordmordfmicroacute13Rampamp0Z$gZmcedilyenacutemicro K30$k4$lt[amp3K$10 middotordmraquoacutesup3g3$Zltk$amp0TelFax sup3paraordfsup1acutemiddotacuteraquofrac14frac14raquoyensup3paraordfsup1acutemiddotacuteraquoraquofrac14frac14Business Sector I131yen]$01

Company HZk`RRkT`jMkK^HTKName H$RampampkIampamp$Designation ]$$K0133amp0Address m$3Kordfparaordfpara]$9$4acute ^ampacuteraquofrac14Z$l4$j cedilsup3middotsup3sup3[44-40 TelFax sup3paraordfmicroacutesup1microraquosup1raquoraquoyensup3paraordfmicroacutesup1microfrac14sup1frac14frac14Business Sector `yenS1yeng30amp13131

39

Members News

Company llT`^Sg^lTUjMkK^HTKName K$$lt4Designation 0S$0]$0Address amp3pararaquoacuteraquoordmZ$kmraquo Taman Industrian Subang Utama k1lt$micromicromiddotsup3parasup3sup3kk$amp0 TelFax sup3paraordfcedilacutefrac14acuteacuteparaacuteraquoyensup3paraordfcedilacutefrac14acuteparaacuteraquosup3Business Sector ]13$0ltyenM4-$3

Company lM^Huk`mlTMj^kK^HTKName 130H03ampampDesignation IM`Address ^ampordmZ$$k3m l$$k3raquoacutecedilcedilsup3Zampamp0H04Zampamp0 TelFax sup3ordmordfcedilcedilraquoraquoraquoacutemicroyensup3ordmordfcedilcedilraquoraquoraquomicroparaBusiness Sector M4133amp$yenl0$$

Company m^UlMKRmMkmggu]kK^HTKName M$[$^13amp1Designation ]$$K0133amp0Address IordfcedilordfparaHamp13Ik4$U$0Iamp$amp Z$mkZsup1yenmicromiddotordmsup1acutesup3k4$Zltk$amp0TelFax sup3paraordfcedilsup1parasup1sup3acuteparasup1Business Sector l0$U-amp03yenM-amp03

Company sH^KkK^HTKName samp$u$u-Designation S$0]$0Address cedilsup3acutecedil3Rampamp0s1K$ sup1middotZ$k4l$k$3amp1 raquosup3acutecedilsup3Zampamp0H04Zampamp0TelFax sup3ordmordfparaparamiddotacuteacuteordmmicroyensup3ordmordfparaparamicrofrac14ordmacuteordmBusiness Sector g0amp-03ltyenjM133

Company k^I[H`kkkK^HTKName k40$30$kamp14$0Designation IM`Address ^ampacutesup14$g041$[$para l$g0$4130$I$$jlt paraacutemiddotcedilsup3U-ampg0 TelFax sup3cedilordfmicroraquoacutemiddotfrac14frac14cedilyensup3cedilordfmicroraquomicromiddotfrac14frac14sup1Business Sector RampampyenH901

Company sUwMglR`j]kK^HTKName ]g0$3$Designation ]$$K0133amp0Address k43cedilsup3ordfmiddotordfparamiddot3Rampamp0 Wisma UOA Damansara 50 Jalan Dungun K10T31cedilsup3middotfrac14sup3[44-40 TelFax sup3paraordfmicrosup3frac14parasup1acutecedilmicroyensup3paraordfmicrosup3frac14parasup3sup3cedilsup1Business Sector Iamp$143$13ltyenH41$11k09131

Company s]gj`gMjlu]^SM]M^lkK^HTKName i4kT4Designation ]$$K0133amp0Address amp3cedilacuteS0amp4$Rampamp0Hamp13R j4$k$]3para1I3lt raquoraquosup3sup3sup3[amp3[$4kTelFax sup3raquoraquoordfmicrocedilmicroacuteordmordmyensup3raquoraquoordfmicrosup1raquocedilraquoacuteBusiness Sector g0amp-03ltyenjM133

Company s`^KMjRmT`jUw`^kK^HTKName I4kltT$Designation K0133amp0Address cedilsup3raquosup1Z$[4$H4lt `ecircZ$H10microcedilmicrocedilsup3[4$3$g$ TelFax sup3frac14ordfcedilsup1sup1acutefrac14paraacuteyensup3frac14ordfcedilsup1sup1parafrac14cedilmiddotBusiness Sector 0134340yeng$33amp$1

under

constructio

n

38

Business Advocate

Company [^`sMKSMTrM^kK^HTKName ^ampamp0$H$3]ampu1$Designation I0$Address microparaZ$k3031r raquosup3microsup3sup3Zampamp0H04Zampamp0TelFax sup3ordmordfmicromicromicromicrosup3raquofrac14Business Sector M4133amp$yenl0$$

Company ^mk`jkK^HTKName U$0Z1amp$k4$0Designation ]$$K0133amp0Address acuteparaordmZ$Z3g0 l$H43`ecircZ$H43 middotparasup3sup3sup3[$k$amp0TelFax sup3paraordfraquoordmparamiddotordmmicromicrosup3yensup3paraordfraquoordmparamiddotordmmicromicroacuteBusiness Sector M$0ltyenm331

Company gjM]UMjgmkgj`gMjlu]kK^HTKName K3ampk0Z13lt[0Designation K0133amp0Address ^ampmicrofrac14ordfsup3microZ$H130acuteyencedil Taman Nusa Bestari raquoacuteparasup3sup3k4Zampamp0 TelFax sup3ordmordfcedilacutemicroparacedilmicromicroBusiness Sector g0amp-03ltyenjM133

Company jKOtildek^[msUljMMkllMkK^HTKName RU0[H$ordfj1Designation IM13439`THORN130Address k43acutesup3ordfsup3ordmH$raquog04k`T` ^ampmicroamp0amp$H$[44-40I3ltI$30 cedilsup3middotcedilsup3[44-40TelFax sup3paraordfmicroacuteraquoacutemiddotsup3acutemicroyensup3paraordfmicroacuteraquoacutemiddotsup3acutemicroBusiness Sector g0amp-03ltjM133

Company [^SumM^gjU^lU^SM^lMjgjUkMkK^HTKName lltI$TampDesignation K0133amp0Address acuteacuteZ$g01frac14yenacuteparaH$0H04g01Zlt raquoacuteordmcedilsup3Zampamp0H04Zampamp0TelFax sup3ordmordfpararaquoordmraquoraquoraquoraquoyensup3ordmordfpararaquoordmordmordmordmordmBusiness Sector ]yen9031$

Company jMSmk]^SM]M^l]ukUkK^HTK - PENANGName Zlt$3I$010$Designation S$0]$0Address 9acutesup1S40$ltg0amp$`THORN13lamp0 Z$[acutesup3microcedilsup3Samp03amp$g$$TelFax sup3middotordfmicromicromicroraquoraquoraquoacuteyensup3middotordfmicromicromicroraquoraquosup3acuteBusiness Sector Iamp$143$13ltyenH41$11k09131

Company kU]gk`^]jU^MkK^HTKName g4s$Designation S$0]$0Address 0]0$I4cedil3]Z$g$3 ordmacutesup3cedilsup3gamp03K131amp$^0k$TelFax sup3sup1ordfsup1middotordmsup1raquosup1raquoyensup3sup1ordfsup1middotordmsup1sup1acuteordmBusiness Sector l0$1-amp03

40 41

MICCI News

Kuala Lumpur

Kuala Lumpur

In light of the overwhelming success of 3acute13^3amp$Iamp$0$13on Goods and Services Tax Skl$]ltmicrosup3acutemiddot]UIIU$3]lt1$Export Academy organised the 2nd National Iamp$0$13amp$Skl$k-30microsup3acutemiddot33premises of MATRADE The conference themed

2nd National Conference On GST Implementation

Networking Evening At Carlsberg Brewery Malaysia

ldquoChallenges in the Implementation of GST in Malaysiardquo brought together 13amp13ampacutemicrosup3-0313-$31from various industries

The keynote address was 90ltK3ampk0[H$TDirector General of the jamplt]lt1$I413amp1j]I$34019$

speakers that included SM Thaneermalai Senior Executive Director of g01330amp41Iampamp-0103[40K-43ltK0133amp0ampj]Iu-Han Executive Director of g01330amp41Iampamp-01Taxation Services Sdn Bhd Stanley Wong Director of ksg0amp133Iamp$143$k$H[04H0IM`of OMNI2U Sdn Bhd Irene Yong Partner at Shearn Kamp0OtildeIamp$ZltIl0$03]u`H

U$1011K3ampk0[1343amp$3331compulsory for businesses whose taxable supplies amp0acutemicroamp$3113RM500000 to register by

the deadline on December paraacutemicrosup3acutemiddotT133331amp$313amp-ltj]Ithere are nearly 300000 potential registrants who are required to register for GST to avoid any legal action However as at September microsup3acutemiddot3401013below par

The conference highlighted a number of key areas of GST particularly on its challenges and implementation current developments its process and procedures 1ampUgrave301amp43amp$1$legal issues concerning the transition One certainty it was widely acknowledged that careful planning detailed preparation mass participation and an extensive taxpayer education programme are key aspects for a successful GST implementation in the country

]amp03$raquosup301and guests turned up amp0]UIIU1$3amp0$9$$3I010Brewery Malaysia in ^amp90microsup3acutemiddotlcasual get-together was graciously hosted by I010amp13ampall guests with an array of exquisite brews along with $--3$1-0Henrik Andersen

Managing Director of I010]lt103all guests with a toast that 0lt$30amp413]UIIUand the long established relationship between both organisations particularly citing on some of the key initiatives that the I019amp133and continues to represent amp$ampI010$businesses at large

Throughout the evening 90amp41-011-amp$1amp0lt]01amp]UIIUwere handed out as lucky draws such as two ]4$13lt1-01ltMunchy Food Industries k$H13ampecirc0hair dryer two table lamps and two solar lights by Philips Malaysia two RM50 vouchers for dining at the Sultani Restaurant lt[amp0$U-]Sdn Bhd and one voucher each for a scuba diving lesson and three personal training sessions by ]0113ecircl0$$ Sdn Bhd worth RM365

and RM350 respectively It was indeed an enjoyable and laid-back evening that set an ideal atmosphere for those in attendance to establish new business contacts and to catch up with old friends

]UIIU3$1311$130--0133amp$3ampI010Brewery Malaysia for their exceptional hospitality sponsors for their kind contributions and most certainly to all members and guests who enlightened us with their presence

Members News

MICCI NEWS

42 43

MICCI News

Lessons Learned From Cargo Hijack

An eight tonne truck carrying goods valuing half a million ringgit was hijacked by 6 assailants disguised as $amp013$31ampTHORN1301wielding machetes around $3amp$micropara]ltmicrosup3acutemiddotOne of the two drivers manning the truck was 4ampecirc$$amp30130amp0$Ugrave3lt30ampside while the other driver was made to drive the truck against his will The driver that escaped managed to hail down a taxi and lodged a report at a nearby police 133amp$3$acute $431ampthe incident

Fortunately with the assistance of the trucks Global Positioning System (GPS) the police managed to intercept the truck in 35 minutes and all assailants were apprehended in

Kuala Lumpur

Kuala Lumpur

policy to receive and deliver all containers without knowing its contents to reduce the risk of containers being a target In terms of 13ampamp03amp$3I413amp1and Police Westports does work together with both authorities on certain cases involving cigarettes contraband and cargo hijackings

The meeting provided an ideal avenue for the I03amp4$013$the daily processes at Westports while allowing for suggestions on security matters to be raised Westports agreed that such cooperation is vital in enhancing its operations and will look closely at 03013ampamp03amp$ecircamp031between both organisations

what was a nerve wrecking situation

That being said the entire incident was actually a staged cargo hijack however only to the knowledge of a handful of police ampTHORN1301$333involved representatives 0amp]UIIU1Zamp$3133amp$k13403ltIamp4$13ZkI`$3jampltMalaysian Police (Selangor contingent) The whole operation was sponsored ltlkI`H0l113ampStores (Malaysia) Sdn Bhd Metrod (Malaysia) Sdn Hk13$0amp13131(Malaysia) Sdn Bhd British American Tobacco and Securiforce Sdn Bhd

The exercise was aimed at improving security awareness among security managers and transporters

on modus operandi used by criminals as well as to measure the response from the police

The need for industry awareness on cargo 13$110133$statistics compiled from ]UIIU01lstatistics revealed that in microsup3acutemicroordmmiddot131100-amp03with losses amounting to $133j]microacuteamp$$microsup3acutemicroordmmicro1311with losses amounting to RM6 million were 0-amp03$microsup3acuteparak$13Z$40ltmicrosup3acutemiddotcedilsup313119been reported with losses estimated at RM62 million raising concern amongst manufacturers on how easily the information on movements of freight its content and value can be obtained

l-amp13amp03$3a number of strategies for implementation and enhancement in order to avoid and be better prepared in an instance of a hijack Making certain that employees are appropriately trained to follow all guidelines in such situations can make a major

ecirc0$13$3amp4313ampwhile technologies such as advanced GPS panic button door sensor and immobiliser can play a vital role in thwarting deceitful pickupsA few recommended guidelines that could -09$313$1$134bull Avoiding the use of

secondary roadsbull Traveling in convoys bull Stopping only at brightly

lit designated areas bull Routes and cargo

load should be kept 13110amp30parties

plusmn Iamp$41333amp3amp$study on all cargo movement

bull Maintain a list of emergency contact numbers

]UIIU13amp$3$43ampwork closely with all relevant authorities on educating businesses and the community on crime awareness and prevention particularly on cargo hijacking and warehouse break-ins The I03$1311$130appreciation to all parties that were involved in the planning and execution of the mock drill

Business Advocate

lI01Zamp$3133amp$k13403ltIamp4$13ZkI`had a recent meeting 33IM13439`THORN130amps13-amp031Malaysia Berhad Ruben Emir Gnanalingam The 3amp$ltZkI`I0$j$]33was intended to address issues and challenges concerning port security attend to the needs of ports

Jasco Meets Westports

]UIIUamp0$13amp0$1$g0$[44-40amp1341$on three key areas that contribute towards the ease of international trade $lt3lI0$3I03133amp`0$

gQGwQZNfrac34Zfrac34aeligi9frac349gZGifrac34GgiQwQB9iGfrac34Of Origin amp APEC Business Travel Card

$3gMIH41$11l09I0T$August and November respectively the two 1-01amp030$1were R Jeyasingam Senior Assistant Director I413ampj30amp

Kuala Lumpur

has more that 35 years of experience with the Royal ]lt1$I413amp1$3I0190ltamp$Senior Finance Manager Esther Tan

llI0$31311amplt114lt3]UIIUin Malaysia eases customs clearance by eliminating customs duties and import taxes when equipment and other merchandise are shipped overseas for trade shows and fairs Such items to name a few include computers clothing medical appliances photographic $4-$3$even racehorses to over 70 countries

`$313031331ampamp0$I`-0313-$31were provided with updates on the latest criteria applicable to manufacturers exporters and traders in determining the origin of goods The I`1amp134$341to certify the place of

growth production or manufacture of goods $-amp03$3amp1-1313countries where the consignee for customs clearance requests it

13lt3gMIH41$11l09I0HlI340$out to be a keen interest among participants who were not entirely aware of its procedures while some on its existence U$140lt3HlIallows business people with a short-term entry 3ampacutefrac14-0313-3$economies without separately applying for a visa and gain access to fast-track entry and exit lanes at major airports

l0$1-0amp93ampbe very fruitful as there were active engagement from participants during 3iOtilde111amp$1]UIIUwelcomes any enquiry 3amp1313Ouml131313amp with reference to the above areas

gQGwQZNfrac34QZfrac34k9X9frac34kYekg

gQGwQZNfrac34QZfrac34(Gg9W

users and to build on the existing relationships between both organisations

The delegation was greeted with an overview amp$s13-amp031ltrlt[40TampIamp0-amp03Regulatory amp Marketing followed by a brief on the security measures in place at the port by Gregory Jarret Head of

Port Police One of the main concerns highlighted was that due to frequent movement of drivers from one company to another Westports has to issue a new pass each time causing THORN13431$3013$090$3133amp$1amp$3security measures in place $134ordfbull Three days induction

for port police that

include physical and communications training

bull Routine physical checks on all vehicles in and out the port

plusmn -IIlr13amp90throughout the port

bull Tracking entry and exit of drivers using the E-gate pass

bull Implementation of Smart card security at berth areas

Furthermore Wesports THORN0333130

44 45

MICCI News

MICCI meets with the Belgian Chambers of Commerce and Industry

General Committee luncheon with Dato Yasmin Mahmood CEO of MDeC

Kuala Lumpur

Business Advocate

]UIIU$13ampamp03amp$with the Judiciary --amp$3$3Iamp11amp$ZI13ampk0Iamp$Ian Birss Justice High Iamp403ampM$$Otildes1I$130ltamp0tea-talk session themed ldquoAdjudicating Issues in Intellectual Property Casesrdquo $^amp90microsup3acutemiddot3amp3ampacuteacutesup314-0amp0$111amp$court judges attended the evening which was moderated by the Hon Dr Badariah binti Sahamid Z4Iamp403amp--

The session included dynamic deliberations that incorporated law cases in England and Wales on patent trademark and copyright infringement calculation of damages judicial case management collective copyright management electronic evidence and unfair 13amp-33amp$k0Iamp$1amp

Adjudicating Issues In Intellectual Property Cases

shared his expertise on the role of intellectual property (IP) protection best practices in judicial case management and the role of inter-agency cooperation There was a general consensus that the lack of judges attuned to legal and commercial issues surrounding IP rights may lead to decisions that are unfavourable to the owner of the rights

The same evening a dinner was hosted by wU0OtildeIamp3the Majestic Hotel to 13ampk0Iamp$19133amp]lt1k0Iamp$was greeted by the Right Honourable President amp3Iamp403amp--Malaysia Tan Sri Dato k0]j41$k0ecircand a close group of eminent judges During the dinner

k0Iamp$10$exchanged experiences about the United [$amp4130lt1lt13THORN0$that it was constantly modifying and looking at ways to raise its level of performance including the quality of judgments delivered attracting talented candidates to serve on the bench and continuously training and educating their judges

Prior to being made i4$1Iamp4$1$microsup3sup3raquok0Iamp$$1career specialising in IP cases and was a Treasury Barrister handling cases on behalf of the government among his amp30amp0U$microsup3acutesup3was appointed a Specialist I01343Z411$3amp3g3$31Iamp4$3ltIamp403Throughout his career k0Iamp$110

share of controversial cases including the lawsuit 0amp43ltIk$]I3amp$ordfsharers Temple Island vs New English Teas a case where a photograph ampamp$amp$41130amp11$Westminster Bridge was amp4$14THORN13$3lt10to another photograph of the subject to constitute copyright infringement and not to mention the highly publicised Apple vs Samsung case that he ruled in favour of Samsung which was 4-lt3Iamp403 of Appeal

k0Iamp$-011his overwhelm on the hospitality received on his visit to Malaysia and congratulated the Malaysian Judiciary for 30amp$ordfamp$ecircamp03$judicial trainings

Kuala Lumpur

46 47

MICCI News

Sabah

MICCI Meets His Excellency Vladimir Lopato-Zagorsky Ambassador of the Embassy Mfrac34iPGfrac34GekAXQBfrac34Mfrac34GX9gkhfrac34ifrac34Indonesia and Malaysia

Budget Forum by Ernst amp Young

Sabah

speech adding that the year has seen many challenges and opportunities that have impacted the economy Businesses are still adjusting to the implementation of minimum wage while the introduction of GST $-0microsup3acute 13$11businesses training their people and setting up their accounting systems to accommodate for this new taxation system Under all these challenging conditions the State has seen a fair degree of new investments mainly due to the abundance of natural resources coupled with stable political and

economic situation ldquoWe foresee greater investments in downstream activities in such sectors as agriculture aquaculture tourism and oil and gas We are sure that the State Samp90$$31$913amp0friendly and hand-holding policies are helping in the implementation of these investmentsrdquo Datuk Arulpragasam commended 3Samp90$$3amp$31ecircamp03to develop the infrastructure in the State particularly amp$13amp-3$middotacute$amp0and connecting roads throughout the State while 4030amp133$j]paraacuteamp$amp03ampltamp90

projects due to commence 33$ampmicrosup3acutemiddotHe further highlighted on a few areas concerning businesses in the State namely the liberalisation amp3Iamp3gamp13ltbetween Peninsular and Sabah deferment of the revision of the minimum

wage and for the State to look into tapping more reliable source of power such as natural gas The luncheon provided an excellent stage for business people to convene network and exchange ideas on the developments in the State

Business Advocate

]UIIUg0130331acutesup3micro$$$9010ltluncheon in September microsup3acutemiddot33U-$Hotel Ipoh A total of 200 members and guests 33$3Ugrave30$ampamp$which was made even more memorable with the presence of distinguished keynote speaker former Minister of International Trade amp Industry Tan Sri j

The Guest of Honour State Exco YB Dato Dr Mah Hang Soon represented $903IMinisters speech in which 13333amp03acute13ampmicrosup3acutemiddot3k33managed to bring in a total ampj]raquomiddotsup3amp$amp03amp$913$311-1313ltin the manufacturing sector Additionally as part of its long term plans the State will be constructing the Southern Perak Development Region which would be modeled along the Iskandar Malaysia Development Region With the proposed 13amp$1304133amp$amp3paraacutesup1s13Iamp13M-011ltfrom Banting to Taiping there would be further economic growth in the aforementioned Southern

MICCI Perak Annual Luncheon

Perak Development Region Moreover the State had recently formed the Menteri Besar Incorporated whose primary responsibility was to spearhead Peraks progress under the Perak Amanjaya Transformation Plan With these initiatives in place Perakians would be able to enjoy better infrastructure and amenities

]UIIUg00$13I0$K3ampkHampamp$in his address emphasised the urgent need to make 9m$1331in industrial estates and business precincts of Ipoh Manjung and TaipingHe further reiterated the importance of having more 310ampU-amp3amp$3amp

international destinations to increase trade and tourism

Before long Tan Sri j3ampamp313captivating her audience with her invigorating 1-13kTHORN033in order for businesses to prosper there was a need to institute pro-business policies citing the Ali Baba IPO an e-commerce company as an example to follow suit With Malaysia moving towards 01$r1amp$microsup3microsup33was imperative that global benchmarks and standards are set Furthermore Tan Sri commented that the present generation Y amp Z workforce dictates higher expectations given their

keen interest and routine to technological resources She added that competitiveness was pivotal for businesses and the country as both internal factors such as entrepreneurship capabilities business strategies people management and keeping abreast with the market and external factors such as the need for the public sector to periodically review its existing rules and procedures for relevancy and obsoleteness are contributing factors at work

Iamp$134$l$k040amp0the revival of the Malaysia Incorporated concept and philosophy to serve as the modus operandi to keep up the pace with liberalisation

Perak

]UIIUk033amp3ampmiddotmicrosup301and guests to its annual 4$13amp$$4413microsup3acutemiddot3the The Magellan Sutera [amp3[$4klevent was attended by the Honorable Datuk Raymond l$K-43ltI]$130of Sabah representing the I]$130ampkuH

MICCI Sabah Annual Luncheon

Datuk Ir Edward Yong ]ltamp0amp[amp3[$4I3lt$uHK34]1Manjun Minister of lamp401I4340$Environment Sabah ]UIIUk0$13I0$H0S$Datuk Arulpragasam welcomed all present in his

48 49

MICCI News

Sunset Cruise By Simpson Marine Sdn Bhd

Members and guests of ]UIIUg$$0amp13by Simpson Marine Sdn Bhd to a sunset cruise from Straits Quay Marina to the 013g$$H0amp$amp0

their luxury yacht the Four Ramp01$^amp90microsup3acutemiddot

As the tide was low that day the Four Flowers had to anchor out at sea near

the Straits Quay Marina Guests were transported to the yacht on Eastern Otilde`0$313033lt]03$0they were then welcomed with cocktails and light refreshments before cruising by the scenic shores of the islandThroughout the exhilarating journey that lasted close to two hours Simon Theseira Senior Broker for Simpson Marine Malaysia and

his team entertained the guests with a tour of the yacht while elaborating on the services provided by Simpson Marine

M131$acutefrac14raquomiddot$Tamp$[amp$$1303$3130th anniversary this year Simpson Marine provides a wide range of yacht services throughout Asia and is the exclusive dealer amp0$ltamp3amp01leading yacht brands in 30amp$3ampTHORN131$Tamp$[amp$I$l$Thailand Indonesia Singapore and Malaysia

Convergence ndash Penangrsquos Future

]UIIUg$$31annual luncheon dialogue 33I]$130ampg$$uHS4$M$$k-30microsup3acutemiddotlIamp$90$13g$$1R43403luncheon was attended by 13amp13ampacutemicrosup301$guests at the Trader Hotel

U$10113IMinister brought to light on how convergence has and will continue to propel Penang to greater

heights The convergence of manufacturing and services sectors talent and infrastructure were among some of the main areas raised

Today many internationally acclaimed manufacturers have located and set-up their services or RampD hubs in Penang to complement their manufacturing arm This insulates the local economy from cyclical impacts and provides

Penang

Penang

3k33113amp$amplt3additional resilience

g$$19013ltamp134340and heritage augmented lt31m^MkI`samp0Heritage status provides an exceptional backdrop to the convergence of creative talents that has resulted in the rapid development of the services sector Shared Services and Outsourcing (SSO) Business Processing Outsourcing (BPO) and [$ampg0amp1311$[g`13amp-$19now set-up base in Penang providing employment opportunities to over 3000 local people Furthermore the State Government has invested in a RM33 billion Business Process Outsourcing and Information Technology Outsourcing (BPO-ITO) 4$Hlt$-13ampensure continuous growth in this sector that will lead to high-paying and knowledge intensive jobs for tens of thousands

Penang has been consistently rated one of the top ten most livable cities in Asia a testimony to the direct convergence ampamp3g$$11ampUgrave3and hard infrastructure which is continually being improved As businesses talents and industries converge to Penang due to its superior livability factors it will elevate the State to a regional business hub encompassing trade from the Indonesia-Malaysia-Thailand Growth Triangle (IMT-GT) region

l1304amp3I]$13011-131to build self-reliance amongst Penangites and to dissuade them from the dependency syndrome especially on resources and money politics The State Government is committed to providing the best environment for businesses to thrive

Business Advocate

Sabah

lraquo3kU$30$3amp$M-ampkUMmicrosup3acutemiddot10ampacutefrac14ordfmicroacutek-30microsup3acutemiddotat the Sutera Harbour Resort 330133$3amp3ampmicrocedilordmsup1raquovisitors As reported by the kUMmicrosup3acutemiddot`THORN1343amp0Ernst amp Young from 33amp3913amp01microparamicromiddotacutecomprised of Malaysian visitors while 2527 were foreign visitors

A total of 22 countries participated in the expo $ltk$-amp0[amp0Brunei Darussalam Indonesia Taiwan Thailand r3$kamp43013Philippines Australia S$M134amp0I$k30$gamp$Slovakia Germany Zambia m$3[$ampm$3States of America and Japan

SIE 2014 And SIBLT 2014The expo was jointly ampTHORN133lt3K-43ltI]$130ampk$Minister of Infrastructure YB Tan Sri Panglima Joseph g0$[3$$$3I]$130amp^amp030$Territory Australia The Right Honourable Adam Giles

The Sabah International Expo (SIE) is Sabahs premier business fair and a State Government sanctioned trade exposition It is held $$lt$[amp3[$4I3ltkl9$3capitalises on Sabah being the regional hub for the BIMP-EAGA region a grouping of sub-regional economic cooperative amp$13amp90$amp03$acutesup1amp$13

population of more than sup1acuteraquoamp$-amp-

In conjunction with the M-ampamp03$middotraquosup3delegates attended the Sabah International Business 4$13amp$lkUHlmicrosup3acutemiddotamp$acuteraquok-30microsup3acutemiddotl33403Right Honourable Adam S1I]$130of Northern Territory Australia who addressed the challenges facing the Northern Territory and

3Samp90$$31ecircamp03$enhancing Asian relations $30amp$$ul1TjDirector Alvin Goh who -01$3amp$ul114131311stories

SIE has seen 230000 visitors thus far since its inception in the year 2000 It has grown $3amp$9$33301331the close public-private partnership in the State as both parties work together to promote progress prosperity and development

]UIIUZampamp0$collaboration with Tenaga Nasional Berhad (TNB) and SAJ Holdings Sdn Bhd organised a half-day 0$3$3use of energy and water in the State

Held in September at the DoubleTree by Hilton Hotel Johor the

iQXQiQGhfrac34gQGwQZNfrac34sfrac34frac34aeligZDfrac34+aelig

Johor

0$133$ltparticipants and featured two speakers Tuan Haji [0$Ij1Senior Manager of Green Technology TNB and Mohd Zin Othman General Manager of Operations SAJ who respectively presented on sup1GZGq9AXGfrac34ZGgNsfrac34QZfrac34Malaysiardquo and ldquoWater is Precious Do We Have

Enoughrdquo

l013-01$33amp$touched on the various forms of energy used for supply in the State such as biogas biomass and solar with the exception of hydroelectricity The second presentation focused on the latest technologies used 3amp$1403k33130

01091014THORN13$3given the growing demand and expanding population 133paraacuteK130microsup3acuteparastood at 35 million people In addition an interesting fact that came to light 13middotmiddot303$3plants and 23000km of pipes transporting water throughout the State

16th Annual SME Exhibition Suntec City Singapore 2014

Johor

50 51

REGIONAL FOCUS East Coast

Business Advocate

East Coast

MICCI East Coast Meeting and New Members Induction

Labuan IBFC Masterclass]UIIUg$$in collaboration 34$UHRIIncorporated Sdn Bhd organised a half-day 1$0$`133amp0microsup3acutemiddotat the Eastern amp Oriental Hotel Penang Titled sup1qfrac34ifrac34hGfrac34wMhPgGfrac34Solutions to Structure Both Your Business amp Personal Wealthrdquo the seminar featured Zecirc0U1K0133amp01amp$Otildek-13g0amp1331amp4$UHRIU$13amp9$amp909amp4$UHRI1-0amp41331$

1amp43amp$11-1313ltamp$34$30amp0amp$1amp0ampTHORN1311-133exemptions and mid-shore jurisdictions to name a few

Haji Mohd Rasheed [$$]ampU01k$amp0Iamp4$1OtildeTWealth Management Otilde13ltg$$$ampOtilde11amp13313$presented on ldquoPrivate Wealth Management via Labuan IBFCrdquo which covered the intricacies and importance of private wealth management 41$34$l0413

Penang

H1$[44-404$UHRIU$13amp0-amp03Sdn Bhd is a leading 41$11$$$1313$30$1g1313that provides investors an ideal balance of 113$4303lt$certainty in a middle

shore jurisdictionAttended by close to 50 participants the seminar not only provided valuable insights on how to 0ampamp$141$1143also on how to manage personal wealth

Penang

Networking Evening hosted by Jyske Bank

52 53

Ng Lee Penn is the General Manager for Health Safety Environment Quality and Utilities Operations for BASF Petronas Chemical Sdn Bhd Lee Penn has 15 years of working experience in EHS quality management operational planning and strategic marketing Prior to joining aelig+frac34(aelig+frac34Chemicals she was iPGfrac34GNQZ9Xfrac34G9Dfrac34Mfrac34Distribution Safety and Emergency GheZhGfrac34QZfrac34aelig+brvbarhfrac34Competence Centre for Environment Health and Safety (EHS) amp Security in aelig+frac34aelighQ9frac34(9BQwQBiexclfrac34

Regional Focus

3 How has the importance of $90amp$$3

protection changed 3$3I131sector through the years

lI1311133amp0understands the challenges ndash and could even say recognised the uphill journey to be had with regards to environmental protection before most of the other industries even saw environmental protection as a challenge The chemicals industry has progressively incorporate environmental policies in production the safe and responsible distribution of chemicals and how business is conducted which supports the environmental sustainability agenda This commitment can be seen in the establishment ampj1-amp$1I0worldwide sustainable environment code

subscribed to by chemical companies

However we all see and recognise growing and constantly evolving needs from stakeholders Those that the chemicals industry companies have had to respond to very 413lt$134ordf13amp-$133amp

$90amp$$31yenregulations

- Shareholders expectations for good returns on a sustainable investment

ordfI413amp0-1333amp$1for better products and products that reduce carbon footprint

ordfI9kamp133lt-1333amp$1$4$civil responsibility amid global challenges

- Media expectations on fast and accurate reporting Done right this elicits trust

In conclusion the chemicals sector in general and BASF gMlj`^kI131

1-1313lt$long-term view with regards to environmental protection and satisfying dramatically rising energy demands We contribute to meeting 1amp133lt1$1amp0sustainably and thus help master some of the amp01lt13$1Ultimately this generates business sustainability opportunities for us as well

4 What are 3amp$ordf30 $31amp

$13$13ampordf0$lt$13amp$1093amp$$3391$amp1into the company -amp1amp-lt

We believe that principles regarding environmental protection needs to be deeply embedded to ensure sustainability of our company and valued

MICCI Chats With Ng Lee Pennfrac34gfrac34G9XiPfrac34aelig+frac34(aelig+

ndash internal audits are a big part of our daily working lives We conduct regular internal audits on process safety occupational health and safety and environmental protection This is to ensure that our systems and procedures adhere to the highest standards

Furthermore we ensure these high standards of environmental protection extend to and are complied with by the contractors and suppliers we work with In addition to economic criteria our core suppliers are selected on the basis of environmental protection labour and social standards We even recently awarded 1313amp$30133amp0yen10913provider awards The winners were chosen with environmental performance as one of the main criteria

While I oversee the environmental sustainability of BASF gMlj`^kI131operations it must be said that environmental sustainability is driven at every level and by every employee of the company

2 Why do you see $90amp$$3 protection as a

$13110lt943313amp-$11amp4embrace

Environmental protection IS indeed a necessary value for companies Being environmentally responsible makes good business sense as it ensures our continuing 1amp1313$13ampamp-03within the community

We are also coming up against the very real threat of increasing scarcity of natural resources There are already seven billion people living on our planet and this number keeps growing with a projected nine billion people by the year 2050 And all these people will of course want to improve their quality of life This will require more nutrition more energy more housing and more of many other things to satisfy their needs

This means that it is critical that we act $ampIamp-$113$amptheir part in protecting the environment to help address this challenge Development is sustainable when it ldquomeets the needs of the present without comprising the ability of future generations to meet their own needsrdquo For a company this $13amp$303balance between driving business and protecting the environment

1 1S$0 Manager for T3

Safety Environment i43lt$m331Operations you oversee the $90amp$$31413$3ltampHkRgMlj`^kI131operation What are 1amp$90amp$$3initiatives in which ltamp49-ltamp00amp

The company sets high standards in the area of environmental 01-amp$13lt0133$the commitment of both shareholders in creating value and striving for performance that does not merely comply with 043amp$143ecirc1339lt$THORN13$3lt$1and reduces our possible environmental impact This commitment can 1$$313amp-$lt1active participation in j1-amp$1I0worldwide sustainable environment code subscribed to by chemical companies

We have a responsibility to take care of our planet and preserve its beauty resources and strength for future generations It is a

great privilege to be part of the team here at BASF gMlj`^kI1313amprealise these goals

Systems and structures 0amp0$13amp0133how serious the company is about environmental protection and ultimately sustainable development This message is deeply ingrained into the company whereby I-amp$$k413$Developmentrdquo is embedded as one of the 13amp-$lt1k30313Pillars

We carry out various initiatives and campaigns with both our employees and the local community that encourage employees contractors and business partners on a regular basis to reinforce the sustainable development message This include collaborations with the other chemical companies based in the surrounding area for the annual Balok River Adoption Programme (BRAP) and with the Malaysian Nature Society of Pahang for regular environmental activities This year we cleaned and improved the turtle hatchery area at Teluk Mak Nik Terengganu and released turtle hatchlings back to the sea

U31$3413amp43turtles beach cleanings and tree plantings though

Business Advocate

54 55

Regional FocusBusiness Advocate

business partners We engage a long-term view on this and believe 33I130lt1$$0amp0ecirc1339environmental protection By instilling the principles values and goals right into the 13amp-$lt1-amp1amp-ltampI130ltK091Sustainabilityrdquo we ensure that this common vision and goal is considered in all we do

In the long-term this is seen in how sustainability drives upcoming investments and it ensures energy THORN13$3313$ampamp1$environment friendly 1$13amp$$ltimpact in operations is incorporated right from the beginning

5 How has the Verbund concept shaped

3$90amp$$3-amp1amp-ltampHkRgMlj`^kI131

lr04$13amp$13-31a BASF-centric one and it means ldquointegratedrdquo or ldquoconnectedrdquo In BASF everything is connected HkR1sup1r04$sites these sites create amp$amp3amp13THORN13$3production systems by means of smart interlinking The by-product of one plant is used as the starting material for another So there is almost no waste l1133r04$concept is about

BASF PETRONAS I131amp-331-0$13-$3[4$3$13$3r04$

principle is a major part of 313amp-$lt11413$development story We connect our production our technologies our customers our business partners and also our employees in order to make the most of our resources develop innovative solutions and create value from what might otherwise have been wasted

We do not just produce chemicals - we create chemistry for a sustainable future This philosophy is deeply 0ampamp3$313amp-$lt1belief For us this is an ongoing journey and we need all employees to live up to this and make contributions towards sustainable development

6 l4ltintegrated site in Gebeng

Kuantan is one of 33amp$1amp3013r04$13$31g1313region (outside of China) How do you 31-1333$90amp$$3amp43ampampamp1313company operations in the East Coast region amp]lt1

Having the site here encourages more investments and attracts other investors in setting up here in Gebeng While these investments propel Gebeng as one amp]lt111313production powerhouses this also brings challenges in minimising environmental impact Strong cooperation

and support from the Department of Environment and their ampTHORN13011$$ecirc0$3010amp$14$THORN13$31$minimising waste and emissions to proper facilities layout

On a more social side cooperation with NGOs has to be further strengthened and open communications with the local community is needed

7 s3amp standards have been adopted

lt]lt1$13amp-$13amp043$90amp$$3protection practices

Malaysian companies are governed by the standards outlined by the Malaysian Department of Environment There are many standards which are based on approved international European and USA standards such as international convention in all areas of concerning environmental protection from waste water discharge standards air emission standards to Waste handling and disposal European yenmk13$010

applied for Risk Based Approach in evaluating environmental impact while US EPA standards are the guidelines for soil and ground water contamination analysis

Malaysia also has strict 041amp$ordf$-$$$$

amp$$amp0$41301and their development

- Environmental impact studies

- Environment Management programs

- Response to environmental emergencies

The establishment of international chemical companies in the area also means that the highest global corporate standards are applied by the operators At BASF gMlj`^kI131we strongly adhere to strict corporate BASF environmental protection standards that place heavy emphasis in controlling emissions at the source data traceability of waste that is generated and review on a continuous basis on reduction and amp-33amp$-amp3$3We also publish an annual r04$130-amp0313details our environmental commitment and performance

5756

Lifestyle

Words And Images By Sanjitpaal Singh

ordf31-13ampwords and its one that portray the colossal magnitude for every living being on this planet On every step through the forest life is apparent regardless of time and age proving to be an admirable trait of complex creatures and plant-life alike

This wondrous ecosystem generates and regenerates naturally in an endless cycle to produce provide for its inhabitants and to endlessly survive Each from the ever so minute to enormous trees standing tall amongst its peers - life here sustains from only natural elements of earth water and the sun

From rolling mistsbeneath the hills at dawn to starry night skies this is a yearning through every hearts desire for the serenity of life away from the city Through photography we immortalise these emotions for all to view and take pleasure in These images most frequently end up as a feature in our homes from the wondrous plateau that gleams inspiration

What would a -amp3amp0-0$ordfI03$1yen

lenses- Storage media

(compatible to camera)- Tripod for stabilityordfIamp31kamp1amp$

garments hat

- Water amp Trail mix Photography has grown from a tool for visual reference art form a leisure activity a social medium for visual expressions becoming todays most trended lifestyle

In the next issue we will provide examples with techniques to photograph various aspects that can be found in nature together with some safety notes while in the wild

Sanjitpaal Singh is a multi international award winning photographer actively involved in various nature and wildlife and photography related activities Sponsored by various international top named photography brands he actively explores forests to MkXwQXfrac34PQhfrac349heQg9iQZfrac34ifrac34hPqfrac34the beauty of the Malaysian natural heritage to the world

Business Advocate

6160

Business Advocate

Living GreenBuilding for a growing population and preserving the environment is a dichotomy perhaps as old as the dawn of industry Accommodating the 6 billion people on this planet is a 90lt13amp13ltecirc0for mother earth

In recent times the property industry has been demonstrating realisation of 3113amp13ordfecirc133and concepts like sustainable development and green building are 13amp$ampecirc31of the concrete jungles around the world

Relatively few buildings in the Klang Valley provide a good benchmark for sustainable living My personal favorite in the KLCC area is The Troika It combines design and technology to create an aesthetically pleasing structure that interacts organically with its surroundings and 1$0ltTHORN13$3The beton brut architecture boldly reveals concrete in its raw splendor As a result hardly any paint is used on the building

All the windows use low-emissivity glass which increases

Ikhram is an award-winning

investment property advisor

and property analyst with a

focus on residential properties

in the KLCC area and niche

property products in Australia

Gfrac34qgQiGhfrac34egXQwQB9XXsfrac349Akifrac34iPGfrac34local property market at his

AXNfrac34QpQZN+e9BGiexclBYiexclYsfrac34 9ZDfrac34P9hfrac34AGGZfrac34MG9ikgGDfrac34QZfrac34 PGfrac34DNGfrac34+frac349ZDfrac34p9gQkhfrac34iPGgfrac34ekAXQB9iQZhiexcl

By Nikki Huet

For more infromation contact

nikkihuetgmailcom

thermal insulation The use of inverter air-conditioning systems in all the apartments further enhances 3$0ltTHORN13$13ltof the building

My personal favorite is the green lung that is the heart of The Troika It is a large courtyard

with impeccably pruned foliage almost like something Giorgio Armani would have done were he a landscaper This very green garden is central to the entire complex It is literally a breath of fresh air

Who says being green cannot be stylish

QZQZNfrac34aeligifrac3449h9AQfrac34QhigWasabi Bistro at the Mandarin Oriental Hotel [44-40ampecirc01exquisite authentic Japanese cuisine in an elegant private setting An open dining area the sushi bar and private booths ampecirc0$0113amp13of seating Meetings and gatherings can be hosted in the private dining area available On the weekends Wasabi Bistro is also popular with families There are plenty of choices for everyone on the menu

About a quarter of Japanese popular recipes use seaweed to boost 9amp40U31013$

iodine - vital for a healthy thyroid - copper calcium iron and magnesium The Seaweed Salad at Wasabi Bistro is a mix of fresh seaweeds that beautifully complement each other ndash it is a must try Order the Agedashi Tofu or the Tofu and Seaweed Salad to start your mealRice a staple in the Asian

diet is a good source of protein whereas the omega-3 fatty acids in 10$3amp03protection and improved blood circulation Donrsquot 43ltltamp4$yourself thoroughly enjoying the delightful Rainbow Roll or the rich and divine Kumirsquos No 1 The wasabi freshly

made and served with sushi cleanses the palate Wasabi in general is said to have compounds in it that can help prevent tooth decay Wasabi has also been found to aid cancer prevention and prevent blood clots if consumed regularly As with everything good moderation is key

HOLYHULQJVROXWLRQV

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17

Dutch Lady Milk Industries Berhad Incorporated in 1963 Dutch Lady Milk Industries Berhad (Dutch Lady Malaysia) is the leading dairy company in Malaysia owned by one of the largest dairy cooperative BYe9ZQGhfrac34QZfrac34iPGfrac34qgXDfrac34s9Xfrac34FrieslandCampina NV a Dutch multinational dairy company More information can be found on wwwdutchladycommy

Towards A More Sustainable Dairy Industry

By 2050 the worldrsquos population is expected to have grown up to 10 billion people Feeding this growing population will be an enormous challenge and has implications for our future generation not forgetting the environment and animals

K4313lt]lt1as a part of Royal R01$I-$Dutch multinational owned by nearly 20000 member dairy farmers is committed to ensuring not only long-term continuity for our members but also our environment Our ambition is to grow our business to feed the growing demand for healthy nutrition while reducing our environmental footprint

As such environmental sustainability is an integral part of our route2020 growth strategy aimed at

promoting growth and value creation

One of our challenges is to make our dairy chain more sustainable and to evolve towards a more circular economy To do so we aim to achieve climate-neutral growth throughout the entire chain from cow to consumer and to reduce waste and encourage recycling To this a series of goals have been formulated which include sourcing of sustainable (agricultural) raw materials and reduce the consumption of energy water and waste

(water) at our production facilities by achieving at least 2 per year improvement of water and 1330THORN13$13lt

In line with this Dutch lt]lt11out plans to ensure we achieve these goals

This begins with the sourcing of raw material Milk is the basis of our products but it is not the only raw material used We also use raw materials such as cocoa and sugar for end products and paper and cardboard for packaging

Our parent company R01$I-$has been a member of the Round Table on Sustainable Palm Oil jkg`U$microsup3acuteacute13to switch to sustainable palm oil purchasing acutesup3sup3Ograve1413$-ampIampZ4ltmicrosup3acutecedil31ecircamp03$$13ltupgrading the supply to kSacutek03S0

l1ecircamp031been put in place for cocoa another major ingredient used We use only sustainable cocoa that meets the UTZ2 I0313030

Aside from sourcing sustainable (agricultural) raw materials we have also demonstrated our commitment to responsible forestry by using the Forest k301-Iamp4$13RkIordf1303301as the primary packaging used for amp40K4313ltmTllRkI1$international not-for--0amp343ordf13amp0organisation aimed at promoting responsible management of the amp01amp0131

U$]lt1K4313lt]lt113013manufacturer to use RkIordf1303-13$1$13ordfmicrosup3acuteparal111lt$330amp43RkIampampon the pakaging of the -0amp41331Mecircamp03amp1not stop merely at primary packaging but it continues to secondary packaging as the amp03lt41$K]Uis from sustainable 1amp4013j13lt13gIj

One of our goals is to reduce energy water

Features

by Dutch Lady Milk Industries Berhad

18 19

Features

86((1(5lt())amp(17$33$1amp(6 86((1(5lt70(lt())amp(17lt

Always turn off air conditioners as you leave a room Be mindful and turn off lights and electronic devices yoursquore not using Try ldquoload shiftingrdquo by using energy when-ever possible during off peak times Most electronics use considerable amount of electricity over time even in standby mode unplug devices totally Do full loads of clothes and dishes when using kitchen appliances Same applies to boiling and heating water

Older electrical products are less energy efficient Consider buying energy efficient appliances Most electronic goods have an energy effi-ciency rating label with a 5 Star efficiency rating Energy efficient light bulbs like CFL con-sume up to 75 less energy amp last 8-12 times longer than incandescent bulbs Using energy efficient appliances goes along way towards saving energy and low-ering overall electricity bills

Business Advocate

usage and waste water by 20 per kilo by microsup3microsup313amp-03ampmicrosup3acutesup330amp4$THORN13$13ltgain of 2 per year

3K4313lt]lt1we achieved an overall energy savings of paraOgrave$microsup3acutemiddot30amp4various initiatives such as replacing low THORN13$13ltamp3amp013THORN13$13ltamp$1which contributed to a 2 savings in energy On our premise we had also changed 4amp0113$33341to T5 light tubes resulting in 30 to 50 reduction in energy consumption with three times longer life span for the light tubes

Part of our initiatives also includes optimisation of resources and adopting alternative resources

Recently we upgraded a chiller with plate heat exchangers that optimises the usage of chilled water capacity This resulted in another 2 reduction in power consumption

secircamp031to improve our manufacturing processes and continuously work towards the reduction of electricity usage throughout the company We use natural gas in our manufacturing operations where the consumption and trend of usage is continuously monitored

As for reducing water consumption we have 3$13amp$113amp41ecircamp031to minimise water usage resulting in a 2 in water savings in

microsup3acutemiddot`40M$$0$department also regularly conducts audit to identify areas of leakages in the plant taking steps to repair or replace the faulty pipes to avoid further wastages

We have a systematic procedure for the disposal of market-returned products used packaging materials and scheduled waste We 931ecircamp031contribute to a cleaner and greener environment

This merely marks the $$$ampamp40ecircamp0313ampcreate a more sustainable future In reaching our 2020 goal we will continue to optimise our production capabilities with plans to stop less THORN13$3-0amp4133amp$$1$microsup3acutecedilg$101ampunderway to optimise fuel and steam consumption

AppendixszligSG ndash SEGREGATED s03I03-oil is kept apart throughout the supply chain

sup2 UTZ - Founded in Amsterdam UTZ stands for sustainable farming of 13ampecirc13amp13amp$3U31a programme and a label for sustainable farming Through the UTZ programme farmers grow better crops generate more income and create better opportunities while safeguarding the environment and securing 3031$34001amp40131

20 21

Features

1 Know your Businessrsquos Impact on the Immediate Community and Surrounding

This could be anything from identifying how many locals your company employs to say observing the kind of services you require 331-0amp9lt3local communities s090ltamp40ampTHORN13is or whatever the nature of your business is remember that every single paper or Styrofoam food container that your employee throws out amp3ampTHORN1310ltone sign of your company impacting your environment and community U31-amp03$33ampacknowledge and identify the areas in which your business impacts the external surrounding because this helps you observe and make better decisions in the future on which areas you or your company would like to tackle to start embarking on reducing ltamp4013amp-$lt1amp041$111-133This is what I like to call being aware and accountable of your 41$111-133

micro]$ecircamp03to Quantify or Measure Your Businessrsquos Impact(s)

Once you have done amp93$3step which can be

quite challenging is measuring your impact One easy way do get yourself getting the hang of this is by simply monitoring 1ltltamp4013amp-$lt1electricity bill water bill utilities bill or even your collective bills on mileage or transportation for yourself and your employees This is the key step to take ndash to be aware or conscious of your daily usage of energy water and fossil fuels Once you have these data and 114$ltamp40$amp3shocked by your usage 31ampamp13033ampobserving how you can keep your impacts on the environment minimal by also looking at the economic savings of certain socially responsible ways of better governance in your company This is 1ampampUgrave3$-013401amp03ampdeveloping strategic and ecirc1339-amp13133address sustainability in ltamp40ampTHORN13

3 Getting Your M-amplt1amp$Board

One of the key challenges for most young companies is to create a vision where accountability is of utmost importance This vision of course normally comes from a civic conscious founder or founders Getting your employees to understand sustainability and accountability can

be challenging but the $31140-113challenges

For one you are not just 30$$ltamp4013ecirc3ampbe more in-tune with sustainability you are also setting certain employee characteristics right by educating them on their impact on businesses Trust me if your employees are taught and trained well to understand accountability and sustainability you have 13amp$30431$13$3ltto helping the work force grow in a sustainable manner This is truly a nation building exercise

4 Reaching out to NGOs

U31$amp31lt3amp34-the challenges of being sustainable alone so never think that you have to do this yourself Reach out to NGOs that are aplenty and many of these NGOs are trained and well-verse in working synergistically with corporate organisations or small businesses towards community-based or environment-based approaches to addressing sustainability One easy way is to reach amp43313amp4$30lt1biggest coalition of environmental and social NGOs like MENGO (Malaysian Environmental NGOs) at wwwmengoorg

In a nut shell and back to the question of whether Ikj1413lanswer is NO if a corporate entity is able to grasp the 30413amp$13-3ampIkj$make a social economic or environmental change 330Ikjecircamp031lt$30$$-amp139social and environmental values among their employees There is so much to read and be aware of out there and socially responsible companies are on the rise The test now is ndash what are you going to start working on to be more socially responsible today rather than 3ampamp00ampUgrave300$311amp030313

69hYQZfrac349hsQDfrac34P9QgeGghZfrac34of MENGO (Malaysian Environmental NGOs) since 2012 MENGO is an independent platformnetwork of Malaysian NGOs that is committed towards enhancing the environmental sustainability agenda at local national and international levels MENGO aspires towards an ecologically-sound transparent participatory and socially just society through sustainable development policies and practices related to natural resources management and biodiversity conservation More information about

MENGO can be found at wwwmengoorg

Business Advocate

Is Sustainability In Businesses A Myth Just A Fad Or Something Corporates Can Actually Achieve

Over the last decade there has been a massive boom in the number of corporates iP9ifrac34P9pGfrac34VkYeGDfrac34Zfrac34iPGfrac34+frac34A9ZDq9NZiexclfrac344Gfrac349gGfrac34PG9gQZNfrac349frac34Xifrac349Akifrac34Bgeg9iGhfrac34adopting social responsibility programs and many more corporates also acknowledge or are more aware about their businessrsquos impacts on the environment Of course many of such corporate companies donrsquot fall short on their media exposures about iPGQgfrac34+frac34GwMgihfrac34Akifrac34DGhfrac34hkhi9QZ9AQXQisfrac34gG9XXsfrac349XXfrac34AQXfrac34DqZfrac34ifrac34iP9ifrac34sup2frac34YGDQ9frac34YQXG9NGpound

The bigger companies are of course on the hunt to embark on impactful amp01$13$3Ikjprograms and the motivation is typically driven by their shareholders whom are more conscious today about the impacts of their investments on the environment then say a decade ago Driven by pressures of their shareholders public listed or multinational companies are also driving and changing the landscape in which traditional companies operate In short more companies today are moving towards being more accountable on the impacts of their businesses Just how far are the companies in Malaysia today really -013313$1413$3lt

s0$3lt1$more accountability these days where more companies are aware of their carbon emission and some even meticulously measure their carbon-related impacts and 9$$13343amp$$mitigation mechanisms or strategies to ensure that their businesses are not just operating in a responsible manner but that these companies are also branding themselves as a company that cares for the people and its planet

The nation has just launched a program 133]ltI0amp$program which is actually a platform for companies to voluntarily declare or disclose their carbon footprint and share with the government their mitigation or adaptation strategies on carbon 11amp$04133amp$U31brilliant program except 3331$amp3$3amp0ltprogram and companies participate voluntarily k13amp$lt31330133$

companies that are already leaps and bounds ahead in their practice and $13343amp$3amp$ampsustainability However what about the smaller companies such as social enterprises and small-medium enterprises k]M1Kamp11413$3ltmean anything to these $331Kamp1amp13enterprises and SMEs see any advantage to be more 1amp13lt01-amp$1Kamp1being socially responsible provide any better credentials or credibility to 113amp-$1

Here lies the challenge in the country

With the increasing growth of SMEs and social enterprises today the future of sustainability in Malaysia lies in the hands of these entities Malaysia is now a hub for a lot of social enterprises and small-medium industries and with a whopping frac14sup3sup3sup3sup3sup3amp1413$331that currently exist in the 03amp$13$3-43ask ndash are these companies

able to grasp the basic practical approaches 3amp1413$3ltM9$a better question to ask ndash who is taking this lead in the country to ensure that SMEs and smaller companies are progressive by adopting the concept of sustainable approaches 3amp04$$$41$11

As an environmentalist in the country and one that is also very vocal about the current landscape of sustainability in Malaysia I felt that -0-131133ampshare some of my personal thoughts on how If Malaysia is going to adopt and embrace sustainability and be in the forefront of championing sustainable development then the simple points below would be some thoughts to ponder for many 1313439ampTHORN1301or executive directors of social enterprises or SMEs to consider

by Yasmin Rasyid Chairperson of MENGO (Malaysian Environmental NGOs)

22 23

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LED LIGHT ndash QUICK FACTS Features ĚǀĂŶƚĂŐĞƐĂŶĚltĞLJĞŶĞĮƚƐ

MORE WATTAGE gtƐ ƉƌŽĚƵĐĞŵŽƌĞ ůŝŐŚƚ ƉĞƌǁĂƩƚŚĂŶŝŶĐĂŶĚĞƐĐĞŶƚďƵůďƐgtƐĐĂŶĞŵŝƚůŝŐŚƚŽĨ ĂŶ ŝŶƚĞŶĚĞĚ ĐŽůŽƌ ǁŝƚŚŽƵƚ ƚŚĞ ƵƐĞ ŽĨ ĐŽůŽƌĮůƚĞƌƐ ƚŚĂƚ ƚƌĂĚŝƟŽŶĂů ůŝŐŚƟŶŐ ŵĞƚŚŽĚƐ ƌĞƋƵŝƌĞdŚĞĐŽůŽƌŽĨƚŚĞůŝŐŚƚĚĞƉĞŶĚƐŽŶƚŚĞĐŽŵƉŽƐŝƟŽŶĂŶĚ ĐŽŶĚŝƟŽŶ ŽĨ ƚŚĞ ƐĞŵŝĐŽŶĚƵĐƟŶŐ ŵĂƚĞƌŝĂůƵƐĞĚ ĂŶĚ ĐĂŶ ďĞ ŝŶĨƌĂƌĞĚ ǀŝƐŝďůĞ Žƌ ƵůƚƌĂǀŝŽůĞƚdŚŝƐŝƐĂŵƵĐŚŵŽƌĞĞĸĐŝĞŶƚŵĞƚŚŽĚƚŽƉƌŽĚƵĐĞĐŽůŽƌůŝŐŚƟŶŐĞīĞĐƚƐǁŝƚŚůŽǁĞƌŽǀĞƌĂůůĐŽƐƚƐLONGER USEFUL LIFE dŚĞ ƌĞĂů ĂƐƐĞƚ ŽĨ gtƚĞĐŚŶŽůŽŐLJŝƐƚŚĞĞdžƚĞŶĚĞĚůŝĨĞƐƉĂŶŽĨƚŚĞůŝŐŚƚƐKŶĞ ƌĞƉŽƌƚ ĞƐƟŵĂƚĞƐ ϰϬϬϬϬ ƚŽ ϱϬϬϬϬ ŚŽƵƌƐ ŽĨƵƐĞĨƵů ůŝĨĞ ĐŽŶƐĞƌǀĂƟǀĞůLJ ϭϮ ʹ ϭϱ LJĞĂƌƐͿ ǁŝƚŚƟŵĞƚŽĐŽŵƉůĞƚĞĨĂŝůƵƌĞďĞŝŶŐůŽŶŐĞƌ ampůƵŽƌĞƐĐĞŶƚƚƵďĞƐ ƚLJƉŝĐĂůůLJ ĂƌĞ ƌĂƚĞĚ Ăƚ ĂďŽƵƚ ϮϬϬϬϬ ŚŽƵƌƐĂŶĚ ŝŶĐĂŶĚĞƐĐĞŶƚ ůŝŐŚƚ ďƵůďƐ Ăƚ ϭϬϬϬ ŚŽƵƌƐ ŶŐĞŶĞƌĂůƚŚĞůŽŶŐůŝĨĞŽĨƚŚĞgtƐŝƐĞdžƉĞĐƚĞĚƚŽďĞĂƌŽƵŶĚ ϱϬ ƟŵĞƐ ůŽŶŐĞƌ ƚŚĂŶ ƚŚĞŵŽƐƚ ĐŽŵŵŽŶŝŶĐĂŶĚĞƐĐĞŶƚ ďƵůďƐ ĂŶĚ ƐŝŐŶŝĮĐĂŶƚůLJ ůŽŶŐĞƌ ƚŚĂŶƚŚĞŇƵŽƌĞƐĐĞŶƚƚLJƉĞƐDESIGNED TO FOCUS dŚĞ ƐŽůŝĚ ƉĂĐŬĂŐĞ ŽĨ ƚŚĞgt ĐĂŶ ďĞ ĚĞƐŝŐŶĞĚ ƚŽ ĨŽĐƵƐ ŝƚƐ ůŝŐŚƚ ƐŽƵƌĐĞŚĞŶĐĞ ŵĂŬŝŶŐ ŝƚ ŵŽƌĞ ĚŝƌĞĐƟŽŶĂů ŶĐĂŶĚĞƐĐĞŶƚĂŶĚŇƵŽƌĞƐĐĞŶƚƐŽƵƌĐĞƐŽŌĞŶƌĞƋƵŝƌĞĂŶĞdžƚĞƌŶĂůƌĞŇĞĐƚŽƌ ƚŽ ĐŽůůĞĐƚ ůŝŐŚƚ ĂŶĚĚŝƌĞĐƚ ŝƚ ŝŶ Ă ƵƐĂďůĞŵĂŶŶĞƌ DIMMING tŚĞŶ ƵƐĞĚ ŝŶ ĂƉƉůŝĐĂƟŽŶƐ ǁŚĞƌĞĚŝŵŵŝŶŐ ŝƐ ƌĞƋƵŝƌĞĚ gtƐ ĚŽ ŶŽƚ ĐŚĂŶŐĞ ƚŚĞŝƌĐŽůŽƌƟŶƚĂƐƚŚĞĐƵƌƌĞŶƚƉĂƐƐŝŶŐƚŚƌŽƵŐŚƚŚĞŵŝƐůŽǁĞƌĞĚ ƵŶůŝŬĞ ŝŶĐĂŶĚĞƐĐĞŶƚ ůĂŵƉƐ ǁŚŝĐŚ ƚƵƌŶLJĞůůŽǁGREAT FOR FREQUENT ON-OFF CYCLING LEDs ĂƌĞ ŝĚĞĂů ĨŽƌ ƵƐĞ ŝŶ ĂƉƉůŝĐĂƟŽŶƐ ƚŚĂƚ ĂƌĞ ƐƵďũĞĐƚƚŽ ĨƌĞƋƵĞŶƚ ŽŶͲŽī ĐLJĐůŝŶŐ ƵŶůŝŬĞ ŇƵŽƌĞƐĐĞŶƚůĂŵƉƐ ƚŚĂƚ ďƵƌŶ ŽƵƚ ŵŽƌĞ ƋƵŝĐŬůLJ ǁŚĞŶ ĐLJĐůĞĚĨƌĞƋƵĞŶƚůLJ ŽƌůĂŵƉƐƚŚĂƚƌĞƋƵŝƌĞĂůŽŶŐƟŵĞďĞĨŽƌĞƌĞƐƚĂƌƟŶŐRESILIENT TO DAMAGE gtƐ ďĞŝŶŐ ƐŽůŝĚ ƐƚĂƚĞĐŽŵƉŽŶĞŶƚƐĂƌĞŶŽƚĞĂƐŝůLJĚĂŵĂŐĞĚďLJĞdžƚĞƌŶĂů

ƐŚŽĐŬ ampůƵŽƌĞƐĐĞŶƚ ĂŶĚ ŝŶĐĂŶĚĞƐĐĞŶƚ ďƵůďƐ ĂƌĞĞĂƐŝůLJďƌŽŬĞŶǁŚĞŶĚƌŽƉƉĞĚQUICK LIGHT UPgtƐůŝŐŚƚƵƉƋƵŝĐŬůLJƚLJƉŝĐĂůƌĞĚ ŝŶĚŝĐĂƚŽƌ gt ǁŝůů ĂĐŚŝĞǀĞ ĨƵůů ďƌŝŐŚƚŶĞƐƐ ŝŶŵŝĐƌŽƐĞĐŽŶĚƐ gtƐ ƵƐĞĚ ŝŶ ĐŽŵŵƵŶŝĐĂƟŽŶƐĚĞǀŝĐĞƐĐĂŶŚĂǀĞĞǀĞŶĨĂƐƚĞƌƌĞƐƉŽŶƐĞƟŵĞƐEASY TO CUSTOMISE gtƐĐĂŶďĞǀĞƌLJƐŵĂůůĂŶĚĂƌĞĞĂƐŝůLJŝŶĐŽƌƉŽƌĂƚĞĚŽŶƚŽƉƌŝŶƚĞĚĐŝƌĐƵŝƚďŽĂƌĚƐ^ŝŶĐĞ gt ůŝŐŚƟŶŐ ŝƐ ƐŽůŝĚͲƐƚĂƚĞ ŝƚ ĐĂŶ ƌĞƐŝƐƚ ƚŚĞǀŝďƌĂƟŽŶƐ ŝŶ ĂŝƌĐƌĂŌƐ ƚƌĂŝŶƐ ĂŶĚ ĐĂƌƐ ŵĂŬŝŶŐ ŝƚĂŶĞdžĐĞůůĞŶƚĂůƚĞƌŶĂƟǀĞƚŽŽƚŚĞƌůŝŐŚƟŶŐƐŽůƵƟŽŶƐNOT HARMFUL (NO MERCURY) gtƐ ĚŽ ŶŽƚĐŽŶƚĂŝŶ ĚĂŶŐĞƌŽƵƐ ŵĞƌĐƵƌLJ ƵŶůŝŬĞ ĐŽŵƉĂĐƚŇƵŽƌĞƐĐĞŶƚůĂŵƉƐ

LED LIGHTS ndash SIX GOOD REASONS TO CHANGE

DESIRABILITY LEDrsquos ŵŽƌĞ ĞĸĐŝĞŶƚ ĂŶĚ ĞŶĞƌŐLJƐĂǀŝŶŐ ĨĞĂƚƵƌĞƐ ƚƌĂŶƐůĂƚĞƐ ŝŶƚŽ ĐŽƐƚ ƐĂǀŝŶŐƐ ĂŶĚŚŝŐŚĞƌƉƌŽĮƚƐSAFETY LED ůŝŐŚƟŶŐ ŝƐ ĚƵƌĂďůĞ ĂŶĚ ŶŽƚ ĞĂƐŝůLJĚĂŵĂŐĞĚhŶůŝŬĞŽƚŚĞƌůŝŐŚƚďƵůďƐgtůŝŐŚƚƐǁŝůůŶŽƚ ƐŚĂƩĞƌ Žƌ ĞdžƉůŽĚĞ ǁŚĞŶ ĚƌŽƉƉĞĚ ŽŵƉĂĐƚŇƵŽƌĞƐĐĞŶƚ ůŝŐŚƚƐ ĐŽŶƚĂŝŶ ĚĂŶŐĞƌŽƵƐ ŵĞƌĐƵƌLJ ĂŚŝŐŚůLJƚŽdžŝĐĞůĞŵĞŶƚǁŚŝĐŚŝƐĐŽŶƐŝĚĞƌĞĚŚĂnjĂƌĚŽƵƐǁĂƐƚĞƚŚĂƚĐĂŶŶŽƚďĞĚŝƐĐĂƌĚĞĚĂƐƌĞŐƵůĂƌǁĂƐƚĞgtůŝŐŚƟŶŐĐĂŶĂůƐŽďĞŵĞĐŚĂŶŝĐĂůůLJĂƩĂĐŚĞĚƚŽĮdžƚƵƌĞƐƚŽƉƌĞǀĞŶƚƚŚĞŌLEDs ARE COOLER gt ůŝŐŚƟŶŐƐ ĂƌĞ ĐŽŽůĞƌ ĚĚŝƟŽŶĂů ĞŶĞƌŐLJ ĐŽƐƚƐ ĂƐƐŽĐŝĂƚĞĚ ǁŝƚŚ ĐŽŽůŝŶŐƐƵĐŚĂƐĂŝƌĐŽŶĚŝƟŽŶŝŶŐͿĐŽƐƚƐĂƌĞƌĞĚƵĐĞĚEFFECTIVENESS ϭϬϬй ŽĨ ůŝŐŚƚ ŝŶ ĂŶ gt ƐƚƌŝƉŝƐ ĚŝƌĞĐƚĞĚ ĚŽǁŶǁĂƌĚƐ ĂŶĚ ŝŶ Ă ŵŽƌĞ ĨŽĐƵƐĞĚŵĂŶŶĞƌ ĂƐ ŽƉƉŽƐĞĚ ƚŽ ŇƵŽƌĞƐĐĞŶƚ ďƵůďƐ ƚŚĂƚĚŝƌĞĐƚůŝŐŚƚďŽƚŚƵƉĂŶĚĚŽǁŶATTRACTIVENESS gt ůŝŐŚƟŶŐŽīĞƌƐ ĐŚĂŶŐĞĂďůĞĐŽůŽƌ ĐŽŵďŝŶĂƟŽŶƐ ĂŶĚ ǀŝƐƵĂů ĞīĞĐƚƐ ĂŶĚ ĐĂŶĐĂƚĞƌƚŽĞŶĚůĞƐƐĚĞƐŝŐŶƉŽƐƐŝďŝůŝƟĞƐldquoGREENrdquo gt ůŝŐŚƟŶŐ ŝƐ ϳϬͲϴϬй ŵŽƌĞ ĞĸĐŝĞŶƚͲ ƚŚĞ ƌĞƐƵůƚ ŝƐ ĂŶ ŽǀĞƌĂůů ƌĞĚƵĐƟŽŶ ŝŶ ƉŽůůƵƟŽŶĂƐƐŽĐŝĂƚĞĚ ǁŝƚŚ ŐĞŶĞƌĂƟŶŐ ĞŶĞƌŐLJ ĨƌŽŵ ƉŽǁĞƌƉůĂŶƚƐdŚĞůŽŶŐĞƌƵƐĞĨƵůůŝĨĞŽĨƚŚĞgtůŝŐŚƚϭϮͲϭϱLJĞĂƌƐͿĂůƐŽĞŶƐƵƌĞƐĂĚĞĐƌĞĂƐĞŽĨǁĂƐƚĞŝŶůĂŶĚĮůůƐ

LED ndash APPLICATION AND ADAPTATION

ƉƉůŝĐĂƟŽŶƐ ǁŚĞƌĞ gt ůŝŐŚƟŶŐ ŝƐ ƚŚĞ ƐŵĂƌƚĂůƚĞƌŶĂƟǀĞŝŶĐůƵĚĞ

KĸĐĞ ƵŝůĚŝŶŐƐ tĂƌĞŚŽƵƐĞƐ ĂŶĚ ampĂĐƚŽƌŝĞƐKƵƞŝƫŶŐ Žƌ ƌĞƚƌŽĮƫŶŐ ĞŶƟƌĞ ǁĂƌĞŚŽƵƐĞƐĨĂĐƚŽƌŝĞƐĂŶĚŽĸĐĞďƵŝůĚŝŶŐƐǁŝƚŚĞŶĞƌŐLJĞĸĐŝĞŶƚgt ůŝŐŚƟŶŐƐ ĐĂŶ ƉƌŽĚƵĐĞ ĚƌĂŵĂƟĐ ƐĂǀŝŶŐƐ ŝŶĞŶĞƌŐLJ ĐŽƐƚƐ ĂŶĚ ŵĂŬĞ ƚŚĞ ĐŽŵŵĞƌĐŝĂů ƐƉĂĐĞŵŽƌĞǀŝĂďůĞĂŶĚŵĂƌŬĞƚĂďůĞƚŽƚĞŶĂŶƚƐŶƐƟƚƵƟŽŶĂůŶĚƵƐƚƌŝĂůĂŶĚŽŵŵĞƌĐŝĂůgtŝŐŚƟŶŐgtƉƌŽĚƵĐƚƐŚĂǀĞĂƐŝŐŶŝĮĐĂŶƚŝŵƉĂĐƚŽŶĞŶĞƌŐLJƵƐĞ ŝŶ ĂŝƌƉŽƌƚƐ ŚŽƐƉŝƚĂůƐ ƐĐŚŽŽůƐ ĂŶĚ ƌŽĂĚǁĂLJůŝŐŚƟŶŐƐ ǁŚĞƌĞ ĐŽŶǀĞŶƟŽŶĂů ŇƵŽƌĞƐĐĞŶƚͲ ĂŶĚŝŶĐĂŶĚĞƐĐĞŶƚͲůŝƚƐŝŐŶĂŐĞĂƌĞŚĞĂǀŝůLJƵƐĞĚZĞƚĂŝů gtŝŐŚƟŶŐ gtƐ ŽīĞƌ ƵŶƉƌĞĐĞĚĞŶƚĞĚŇĞdžŝďŝůŝƚLJ ŝŶ ĐŽůŽƌƐ ĂŶĚ ĐŽŶĮŐƵƌĂƟŽŶƐ ƚŽ ůŝŐŚƟŶŐĚĞƐŝŐŶĞƌƐ ŝŶ ĐƌĞĂƟŶŐ ĚŝƐƉůĂLJƐ ĂŶĚ ŵŽŽĚƐ ŝŶƌĞƚĂŝůƐĞƫŶŐƐƌĞƐƚĂƵƌĂŶƚƐĂŶĚƐŚŽƉƉŝŶŐĐĞŶƚĞƌƐŽŵŵĞƌĐŝĂů ^ŝŐŶĂŐĞ ŽŵŵĞƌĐŝĂů ƐŝŐŶĂŐĞ ŽŌĞŶŽƉĞƌĂƚĞƐϭϮƚŽϮϰŚŽƵƌƐƉĞƌĚĂLJ ĐŽŶƐƵŵŝŶŐĂďŽƵƚϮйͲϱйŽĨƚŚĞƚŽƚĂůĞůĞĐƚƌŝĐŝƚLJŝŶŵĂũŽƌĐŝƟĞƐdŚŝƐĐĂŶ ĚƌĂŵĂƟĐĂůůLJ ďĞ ƌĞĚƵĐĞĚ ďLJ ϱϬй Ͳ ϵϬй Ͳ ĂŵĂũŽƌƐĂǀŝŶŐƐĨŽƌĂůů

ůů gt gtŝŐŚƟŶŐ ^LJƐƚĞŵƐ ƌĞ EŽƚ dŚĞ^ĂŵĞ

ŵƉƌĞƐƐŝǀĞůŽŶŐͲůŝĨĞƚĞĐŚŶŽůŽŐLJŵĂŬĞƐgtůŝŐŚƟŶŐ

ƐLJƐƚĞŵƐ Ă ǀŝĂďůĞ ůŽŶŐͲƚĞƌŵ ŝŶǀĞƐƚŵĞŶƚ gtůŝŐŚƟŶŐ ƐŽůƵƟŽŶƐ ŽīĞƌ ƚƌĞŵĞŶĚŽƵƐ ĞŶĞƌŐLJ ĂŶĚŵĂŝŶƚĞŶĂŶĐĞƐĂǀŝŶŐƐƚŚĂƚĞĂƐŝůLJũƵƐƟĨLJƚŚĞŚŝŐŚĞƌƵƉĨƌŽŶƚ ĐŽƐƚ gtƉƌŽĚƵĐƚƐ ƉƌŽǀŝĚĞĞdžĐĞƉƟŽŶĂůƋƵĂůŝƚLJ Ăƚ Ă ĐŽƐƚ ƚŚĂƚ ĂůůŽǁƐ ĨŽƌ ƌĞĂƐŽŶĂďůĞƉĂLJďĂĐŬƐ ĨƌŽŵĞŶĞƌŐLJ ĂŶĚŵĂŝŶƚĞŶĂŶĐĞ ƐĂǀŝŶŐƐampŽƌ ƚŚŝƐ ƌĞĂƐŽŶ gt ůŝŐŚƟŶŐ ƐŽůƵƟŽŶƐ ĂƌĞ ďĞŝŶŐŝŶĐƌĞĂƐŝŶŐůLJĂĚŽƉƚĞĚŝŶŝŶĚƵƐƚƌŝĂůĂŶĚĐŽŵŵĞƌĐŝĂůďƵŝůĚŝŶŐƐŶĚƵƐƚƌŝĂůďƵƐŝŶĞƐƐŽǁŶĞƌƐƌĞůLJŽŶŚŝŐŚͲďĂLJůŝŐŚƟŶŐƚŽŬĞĞƉŽƉĞƌĂƟŽŶƐƌƵŶŶŝŶŐϮϰďLJϳWůĂLJŝŶŐŝŶƚŚŝƐƐƉĂĐĞ ƌĞƋƵŝƌĞƐ ĂƩĞŶƟŽŶ ƚŽ ĚĞƚĂŝů ƚŚĂƚ ĞdžĐĞĞĚƐƚŚŽƐĞ ŽĨ ŵŽƌĞ ĐŽŵŵŽŶ ĂƉƉůŝĐĂƟŽŶ ƐƉĂĐĞƐ ůŝŬĞĞŵƉůŽLJĞĞĐƵďŝĐůĞƐŚĂůůǁĂLJƐŽƌĐŽŶĨĞƌĞŶĐĞƌŽŽŵƐŝŐŚͲďĂLJůŝŐŚƟŶŐŵƵƐƚŵĞĞƚƐĂĨĞƚLJĚĞŵĂŶĚƐƐƵĐŚĂƐŚŝŐŚĞƌĐĞŝůŝŶŐŝŶƐƚĂůůĂƟŽŶƐŵŝŶŝŵŝnjŝŶŐĐŽŶƚƌĂƐƚƌĞĚƵĐŝŶŐ ŐůĂƌĞ ĂŶĚ ŽƚŚĞƌ ƐĂĨĞƚLJ ĂŶĚ ŚĂnjĂƌĚŽƵƐĞŶǀŝƌŽŶŵĞŶƚƌĞƋƵŝƌĞŵĞŶƚƐ

ƐŬdŚĞdžƉĞƌƚ

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LED LIGHTING COST SAVING CALCULATOR

ŽŶƚĂĐƚ ƵƐ ĨŽƌ Ă ampƌĞĞ ŶĞƌŐLJ ƵĚŝƚ ĨŽƌ LJŽƵƌŝŶĚƵƐƚƌŝĂů ĂŶĚ ĐŽŵŵĞƌĐŝĂů ƐƉĂĐĞ ĂŶĚ ƌĞĂůŝnjĞ ƚŚĞĐŽŶƐŝĚĞƌĂďůĞ ƐĂǀŝŶŐƐ LJŽƵƌ ƐƉĂĐĞ ĐĂŶ ƌĞĂůŝnjĞ ŽǀĞƌƚŚĞ ƉƌŽũĞĐƚĞĚ ůŝĨĞ ŽĨ gt ůŝŐŚƟŶŐ ůƚĞƌŶĂƟǀĞůLJ LJŽƵŵĂLJĐĂůĐƵůĂƚĞLJŽƵƌ ƐĂǀŝŶŐƐƵƐŝŶŐŽƵƌŶĞƌŐLJ^ĂǀŝŶŐƐŶĂůLJƐŝƐdŽŽů

ďŽƵƚdŚĞƵƚŚŽƌ

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d ŶĞƌŐLJ dĞĐŚŶŽůŽŐŝĞƐ ŝƐ Ă ůĞĂĚŝŶŐgt Z Θ ŽƌŐĂŶŝnjĂƟŽŶ ǁŝƚŚ ŝƚƐ ŽǁŶƉĂƚĞŶƚƐ ĂŶĚ ƚƌĂĚĞŵĂƌŬƐ ŝŶĐůƵĚŝŶŐ ƚŚĞƌĞǀŽůƵƟŽŶĂƌLJ ĞůĞĐƚƌŽŶŝĐƐ ĂŶĚ ŚĞĂƚŵĂŶĂŐĞŵĞŶƚƐLJƐƚĞŵĨŽƌgtƐ

ampŽƌŵŽƌĞ ŝŶĨŽƌŵĂƟŽŶĂŶĚ ƚŽ ŐĞƚ LJŽƵƌŶĞƌŐLJ^ĂǀŝŶŐƐĂůĐƵůĂƚŽƌ ĐŽŶƚĂĐƚdŶĞƌŐLJdĞĐŚŶŽůŽŐŝĞƐĂƚdĞůнϲϬϯͿϳϵϱϳϭϭϭϱϮϭϭϱampĂdžнϲϬϯͿϳϵϱϳϯϭϭϱŵĂŝůŝŶĨŽΛĂŐƚĞŶĞƌŐLJĐŽŵ

LED LIGHTINGEverything You Need to Know to Enjoy TheĞŶĞĮƚƐŽĨĂƌŝŐŚƚĞƌ DŽƌĞ^ƵƐƚĂŝŶĂďůĞTomorrow

Business Advocate

Shock and vibration proofSafe ndash no harmful mercury

Extremely low heat generationNo maintenance required for years

Sustainable Technology amp 100 recyclable

Introducingthe Future of Light

85 Energy Saving Lighting System

GREEN amp SUSTAINABLE ENERGY SAVINGENVIRONMENTAL FRIENDLY TECHNOLOGY

SAY GOODBYEOLD BULBS

AGT Energy Technologies Sdn Bhd 5112 5111 7597 )306(+ leT

Fax +(603) 7957 3115 Email infoagtenergycom

(973506-A)

24 25

Features

0$$3amp94ldquogreen chemicalsrdquo This could create an economic windfall and result in the prospective production of green chemicals and products valued at $30 billion per year by 2025

Due to deforestation responsible production is also necessary to prevent the worst aspects of palm oil production including waste management I031413$palm oil is fast becoming necessary to counter the worst impacts $133lt31$4130ltForestry industries have consciously made $ecircamp033amp$41sustainable practices so as to not carry forward the harsh

ecirc1331ampamp0133amp$and forest degradation

The green technology revolution is rather newly introduced into the Malaysian business market but the government is keen to undergo the transformation The focus for this development is on energy manufacturing construction information and communication technology water resources waste management and transportation

In view of this technology and telecommunications industries in Malaysia have also begun to embrace this goal by reducing the

environmental impact of their products and the purchase of fabricated and manufactured products that actively reduce any negative impacts on the environment

Airlines have also taken $3amp1313amp4$333lt$is not good for the environment and steps 9$3$3ampltmore direct routes practice continuous descent approaches and lt30$13$00130Ugrave31$amp003amp-0amp94THORN13$13ltand thereby reduce fuel consumption Many retail outlet corporations have also implemented a ldquoNo Plastic Bagrdquo

policy and have urged shoppers to use reusable shopping bags

As new business strategies emerge and the issues of running a sustainable business becomes more prominent and promising business sectors are starting to implement them as they 013$313can actually bestow Environmentally friendly practices can reduce costs improve sustainability and attract new and long-term customers This way businesses and the environment can form a sustainable balance that allows corporations to prosper while still preserving the environment

Business Advocate

Corporate Environmental GheZhQAQXQisfrac34Zfrac34PGfrac34QhG

Corporate environmental responsibility though not widely implemented in a business environment holds an integral place in the visions of many public and private sector companies Numerous major corporate philosophies have started to emphasise the importance of environmental ethics in business operations It looks at higQWQZNfrac349frac34AGZGwQBQ9Xfrac34A9X9ZBGfrac34Mfrac34wQZ9ZBQ9Xfrac34egheGgQisfrac349ZDfrac34GZpQgZYGZi9Xfrac34hkhi9QZ9AQXQisiexcl

`$3amp3$31of an environmentally sustainable business model coming to the limelight in Malaysia many companies have started adopting environmentally conscious business strategies as part of their company philosophies This emerging strategy invokes a responsibility that companies feel towards the environment in hopes of directly and indirectly sustaining the progress of all individuals and corporations

By implementing sustainable business practices business 13amp0-amp03amp$1$3from long-term success that is built on environmental sustainability that will ultimately contribute 3amp30$$13prospects With regards to the level of implementation large particularly foreign multinational companies seem to have the highest level

of implementation followed by large to 41amp13companies and lastly 13amp41local companies that are more attuned to $-11amp$-0amp3maximisation

Previously when companies indicated Iamp0-amp03kamp13j1-amp$13ltIkjthey were merely referring to social ecircamp0313amp9133ampsociety in charitable ways which were not necessarily inclusive of environmental $3391Ikjactivities aimed at preserving the environment did not get as much weight in Malaysia as it is considered secondary to the economic $31amp41$11

In fact in Bursa ]lt111409ltamplisted companies on this issue many of them scored very low in the environmental domain But the scope is changing with more NGOs and

environmentally friendly companies advocating for green ecircamp031$]lt1$businesses The number of companies adopting green strategies is rising as the awareness amp31$31011

The Green Purchasing Network Malaysia (GPNM) is a non-governmental organisation that promotes green purchasing Owing to this Malaysia is considering the need for a law that makes it mandatory for the government and private sector to purchase eco-friendly products and services GPNM ampecirc01$amp$expertise on sustainable environmental production and consumption to encourage the implementation of environmentally sustainable practices within many business sectors including agriculture apparel technology telecommunications automotive beauty and

personal care textiles and many more

In an attempt to reduce the negative impact of the hospitality sector on the environment the hotel industry 14$$$sustainable green business models to meet the demands of the public while not 901ltecirc133$the environment Moreover 1303133amp$10issued in order to recognise the 4$3amp1413green regulations and practices which turn out to be a useful green marketing tool 33$amp313-413that the business has included various green practices into their daily operations

Green sustainable business development is also coming to the forefront in Malaysia initiating from the oil palm industry It has been determined that the waste biomass can be

26 27

Features

Why Business Must Adopt The New Iso 14001 2015

The World Economic Forum in early 2014 announced the top ten risks that the world will face in the next decade and of these three were related to the environment namely water shortages climate change and extreme weather conditions

Tamp031ecirc133$41$11U$microsup3acuteacutel$14ecirc031amp013ampamp1$half a century and as the amp01013-0amp4130of hard-disk drives the biggest exporter of rice and rubber and the second largest supplier of sugar its economy was badly ecirc133Ramp0-Toyota the Japanese car maker reported a 04133amp$$-0amp31ltacuteraquo Ograve43amp14--ltproblems from Thailand

Mutli-million ringgit losses were also

experienced by at least 30 organisations in Selangor when water rationing was introduced in the state between March and May microsup3acutemiddot43amp04133amp$of available water in the Selangor Dam Nestle 14ecirc0j]acutecedilamp$$losses everyday during the rationing period while Panasonic had to amp0ampj]middotsup3amp$$orders due to the water supply disruptions

u0amp]lt110130$0lt$[14ecirc004133amp$$

-0amp4133amp$0ampparaordmsup3frac14Ograveof the national total in microsup3acuteacute3ampparacedilordmOgrave$microsup3acutemicrodue to changing rainfall pattern in the Muda area The unpredictable weather has caused land preparation and seeding to be impaired leading to destructive rippling impacts

These examples show that the current idea of perpetual economic growth occurs in an ecological system that has biophysical limits Business leaders need to

understand that while social economic market and technological trends and their responses to those trends tend to $4$13314131311of their business so do environmental conditions and trends

Despite all of this a study amp$lt3m[I0amp$l0413$microsup3acutemicro$9amp9$middotordmcedil1$amp01343910ampH0I$[amp0m[$mkamp0interviewed showed that many do not monitor the threats to their business

by Amarjit Kaur Senior Consultant SHEMSI Sdn Bhd

28 29

SHEMSI Sdn Bhd supports your path towards sustainability by providing advice training and auditing

services We are proud to introduce internationally recognised training courses that enhance your

capabilities and help you to meet challenges along your path to sustainability

Tel +60(3)5191 7858 Fax +60(3) 5191 6744 Email mailshemsicom Web wwwshemsicom

GRI G4 Certified Training (Sustainability Reporting) This course will introduce you the elements of a sustainability report using the GRIrsquos five step process ldquoprepare connect define monitor and reportrdquo and prepare you to coordinate the sustainability reporting process(Organised by NCSR in collaboration with SHEMSI Sdn Bhd)

bull 14 ndash 16 Apr 4 ndash 6 Aug amp 17 ndash 19 Nov Kuala Lumpur

IEMA Managing with Environmental Sustainability This course aims to provide anyone working in any managerial role with a strategic and operational overview of environmental sustainability

bull 25 ndash 26 Feb amp 18 ndash 19 Aug Kuala Lumpur bull 2 ndash 3 Jun amp 27 ndash 28 Oct Penang

IEMA Making the Transition to ISO 14001 2015 This course is designed to provide you with an understanding of the revised standard enabling you to evaluate and implement changes with the aim of improving your organisationrsquos EMS and environmental performance

bull 20 ndash 21 Jan 26 ndash 27 May amp 8 ndash 9 Dec Kuala Lumpur bull 17 ndash 18 Mar amp 29 - 30 Sep Penang

IEMA Carbon (GHG) Accounting and Management This course is aimed at professionals responsible for measuring reporting and managing carbon dioxide and other greenhouse gas (emissions) for their organisation

bull 1 ndash 2 Apr 28 ndash 29 Jul amp 6 ndash 7 Oct Kuala Lumpur

IOSH Managing Safely This course brings managers up to speed on the practical actions needed to handle health and safety in their workplace

bull 2 ndash 5 Mar amp 24 ndash 27 Aug Kuala Lumpur

bull 11 ndash 14 May amp 30 Nov ndash 3 Dec Penang

^ƵƉƉŽƌƚŝŶŐzŽƵƌWĂƚŚdŽǁĂƌĚƐ^ƵƐƚĂŝŶĂďŝůŝƚLJ

SUSTAINABILITY FROM THE BOARDROOM

421280-P

LEAD

MANAGE

DELIVER

bull IEMA ndash Institute of Environmental Management and Assessment UK

IEMA Leading With Environmental Sustainability From leaders in organisations senior executives board members and investors this course encourages all to formulate a strategic understanding of the risks and opportunities presented by a changing environment on their ability to do business

Provided in-house upon request

bull IOSH ndash Institution of Occupational Safety and Health UK

Business Advocate

of its information and control systems etc This scene setting information helps the organisations to identify the threats to its existence and any opportunities that these may create In doing so the organisation is encouraged to apply a life cycle perspective so that these threats and opportunities are seen in the long term This does not imply that organisations have to perform a formal life cycle assessment

The standard also continues its current theme of requiring the organisation to determine its discharges the resources it uses including those in its value chain and manage those which are 1$13$3$amp003ampprotect the environment as well as determining the legal and other requirements with which it has to comply However in doing so the organisation is required to consider how these may also threaten the organisations existence eg failure to comply with the law could lead 3amp$1$0-433amp$damage or a controlled and approved waste discharge could lead to boycotts public protests and shareholder concerns

Another important change in the standard that helps in

Amarjit is the technical expert representing Malaysia on ISO TC 207 revising ISO 14001 and ISO 14004 She has been involved in delivering environmental OHS and other management system services in Malaysia Indonesia New Zealand and Australia since 1999

from environmental conditions and trends In addition they believed 331$13$313$13amptheir business operations to deal with resource scarcity were needed amp$lt$3lt0microsup3acuteraquo

Organisations need to understand that assessing environmental trends across the life cycle of their products and services and their impact on operations markets policy and reputation is a necessary imperative 3lt03ampecirc1339ltmanage threats capture opportunities and generate long-term competitive advantage The environmental landscape is changing and as a consequence the business landscape is also changing How can business leaders 0113113$1

U$3middot34030amp31year the third edition of Uk`acutemiddotsup3sup3acuteM$90amp$$3Management Systems

will be published Ugrave3030lt01ampextensive deliberation by technical experts from over 60 countries The new version has incorporated the work of an ISO future challenges group as well as changes coming from an extensive stakeholder consultation process

One of the key changes in the standard is a requirement for organisations to determine the risk to the organisation by external threats such as climate change water shortages resource scarcity etc To achieve this the standard requires the organisation to understand its external and internal context such as where is it located what constraints does it face and the suitability of its organisational structure limitations

addressing the risk is to ensure environmental management is integrated into the amp0$13amp$113amp0business processes and that there is compatibility between its environmental policy $3amp0$13amp$1strategic direction

In summary the new 901amp$ampecirc0141$11a process to identify the risks they face from nature as well the ones they create which ltecirc1331amp133ltamp0indirectly themselves and to consider these over the life cycle of their products and services While this may require additional resources the standard is moving organisations towards achieving sustainable development and will $1403microsup3acutecedil901amp$remains relevant for at least the next decade

31

Features

organisations that rely heavily on social media platforms to reach the masses Social media environmentalism though a relatively new introduction to the web is actively spreading In recent years Facebook pages have covered issues such as industrial plants and climate change to sustainable living and biodiversity conservation

Even with online media becoming more prominent local Malaysian television channels still remain to be an important and credible outlet on environmental issues for

the Malaysian audience The stations that cover environmental causes $134lracute$lrpara33are capable of reaching a majority of the local audience Run by Radio Televisyen Malaysia the channels are funded and governed by the Ministry of Information under the Malaysian government It is an $4$3amp43-13amp0the government to actively interact with the public on environmental issues

An active online medium along with credible broadcast and print outlets have resulted in many widespread

environment-related events gaining exposure including Malaysia Environment Week Earth Day World Environment Day Wetlands Day Water Klt$]lt11^ampg1313KltI-$and even Earth Day that has garnered tremendous support through the years

In conjunction with all these events green marketing is used to encourage repeat green purchases among consumers Through this strategy green products were marketed towards consumers to

$4$1330-40131$131amp$1Iamp$1401whose purchasing decisions are guided by environmental concerns are known as green consumers While this is still not common in Malaysia more consumers are becoming green consumers with increased exposure to green 03$$31$31

Preventing and eradicating environmental issues should not only be a timely event it should be an everyday event that 13amp1amp0amp0than a separate thought or action Everyday people can contribute to this cause in numerous ways lt013lt013$3paraj1laquoj413j41and Recycle Through even the smallest of actions environmental friendliness can become -03amp90ltamp$1daily routine Environmental issues transcend boundaries on both a local and global scale It speaks a universal language that is not unique to one particular locality or the concern of only a certain group of individuals By communicating its urgency through varied targeted media and language outlets it is recognised throughout all cultures as an issue of eminent importance Environmental -01093amp$$3all no matter the age or 134340ecirc0$131s$a nation comes together transformative actions can be made on a collective level to give back to the environment in the same way it gives to the nation

10 EVERYDAY TIPS FOR GOING GREEN

Bring your own bag when you go grocery shopping It cuts down the use of non-biodegradable plastic bags 1Wash some clothing items less If it does not require to be 11ampUgrave3$03$and wash it later 2

Unplug your phone or laptop charger when they are fully charged to conserve energy 4k313ampecirc31$ electronics that are not in use before going to bed5

Kamp$3933004$$$$ltamp40041$ltamp40teeth Gallons of water can be saved this way 6

If you need to print materials print double-sided copies to save paper7Walk ride a bike or carpool whenever possible It will reduce harmful emissions from increased vehicles on the road

8To save water during showers try and use a pail of water instead of the showerhead

3 Bring your own Tupperware when you take away This not only allows less usage of Styrofoam clamshells but also keeps your food air tight and fresh

And the most important tip is to spread awareness in any way you can Word of mouth is a powerful tool that can make a ecirc0$13amp03$90amp$$3

9

10

30

Business Advocate

]lt11-00ltamptowards environmental awareness is to encourage environmental 133$1-0lt$$133$1$businesses to incorporate environmental issues more responsibly It is paramount to ensure environmental responsibility becomes second nature to everyone To make this a reality federal and state government departments non-governmental institutions the private sector educational institutions and the public masses are all jointly promoting environmental consciousness and encouraging active participation on both formal and informal platforms

0$11ecircamp0310targeted at all levels of society from teachers students and government agencies to developers restaurant operators industrial owners and

the general public This way awareness is spread from the ground up and spread to every corner of the nation It goes further than awareness and calls for the awareness to be turned into action

As a way to introduce environmental causes to the workplace professionals from numerous career backgrounds and industries are acquiring green skills Green skills include technical skills knowledge value and attitudes that are introduced within the workforce to infuse sustainability and positive environmental outcomes into business strategies

The Forest Research Institute Malaysia (FRIM) and various other environmental organisations did just this by conducting both formal and informal workshops along with training programmes

to compliment the knowledge that their teams had in order to better extend their reach to the public To successfully move towards a more environmentally sustainable nation working professionals and corporations need to build on harbouring green skills to implement into the long-term sustainability of the economy

The importance of environmental education has further been highlighted in the 2002 National Policy on the Environment where it is mentioned as one of the key areas within the green strategies In line with this the National Education Policy outlined lsquoEnvironmental Education 130amp113I4001344which was introduced in both primary and secondary schools since 3acutefrac14frac14sup31l1$1that environmental education is infused into each subject in school

rather than taught as a single subject The non-governmental organisation WWF has consistently worked with state education and environmental departments to develop ecirc1339$90amp$$3education models

While the traditional methods of education continue to grow and adapt the growing presence of online users and social media has begun to spread the news of current environmental issues at an advanced pace from the sharing of global and local news pieces to various environmental campaigns and documentaries

In Malaysia alone there 0$133acutesup3middotmillion Facebook users which enables them to share and strike up an active conversation about pressing environmental issues It increases dialogue between online social media users and a number of environmental

Environmental Awareness Change Through Awareness And Action

frac34 QBPfrac34QZfrac34iPGfrac349p9QX9AQXQisfrac34Mfrac34Z9ikg9Xfrac34gGhkgBGhfrac349X9shQ9frac34GZVshfrac349frac34AkZiQMkXfrac34ehQiQZfrac34in the way our countryrsquos land water air and other natural elements provide for its people But although bountiful these resources are not unlimited If not utilised in a sustainable manner resources risk depletion and can cause irreparable damage to the environment To deter any continuation down this path environmental awareness has been gaining momentum in Malaysia as a way to encourage sustainable living and to put to rest many long held environmental myths

32 33

Features

Environmental Quality Act the Ministry of Natural Resources and Environment (NRE) is responsible for the policies that concern environmental and climate changes This includes the National Environmental Policy and the National I3I$gamp13lt

The Environmental i43lt133ampacutefrac14ordmmiddotwas called into action to prevent abate and control pollution and to enhance the environment It covers restrictions on air pollution noise pollution soil pollution water pollution and any pollution caused by discharge of oil into the 13amp4$30lt1301l133also covers prohibition of open burning that has been a pressing issue with the recent $9$30pollution in the country

By placing restrictions and regulations to clamp down on common environmental pollutants the Environmental Quality Act controls and prevents industrial pollutants agro-based water pollution industrial wastewater pollution motor vehicle emissions and toxic Otilde0amp4113

In 2002 the National Policy for the Environment was formulated and approved by the Department

of Environment which is under the Department of Ministry of Natural Resources and Environment of Malaysia The policy aims for the betterment of environmentally sound and sustainable development in managing and conserving the environment

The main objectives of the National Policy for the Environment are to harbour a clean safe healthy and productive environment for current and future generations and to support the conservation of the 13amp4$30lt14$4$diverse cultural and natural heritage with ecirc1339-0313-3amp$ltall sectors of the society This way the other key amp1339amp4$sustainable lifestyle and patterns of consumption and production can be achieved

Overseen and governed by NRE the national climate change policy is instrumental in shaping 3ecircamp031$3$3ampcombat environmental woes as this is a global 11433ecirc1331$amp3only Malaysia The need for the national climate change policy arose due to the evident future climatic change in Peninsular Malaysia 3$microsup3middotacute$microsup3cedilsup3

If climatic issues are Ugrave34$13133temperature could rise to worrying standards

with higher maximum rainfall and lower minimum rainfall and 0090ampand lower low river ampk41313amp$3amp$1could evoke problems $14THORN13$13ltampwater food security issues due to low crop yield economic loss 0amp901ltecirc133plantations and eroded public infrastructure

The climate change policy therefore seeks to ensure that climate change is kept in check in order 3amp4$3amp$sustainability and avoid future calamities l013amp1339includes making the issue mainstream to bring about more competitiveness and improve the quality of life While the second

and third objective is to integrate the climate change responses into policies and plans and to strengthen institutional and implementation capacity

With the guidance of these environmental acts Malaysia can begin to tackle pressing ecological issues to also further 3$3amp$191amp$amp0sustainable economy The environmental policies and regulations are drawn up with a view to complement the national growth of the country while simultaneously preserving the natural environment It maintains $13$13between the economical and environmental goals and strives to enhance the quality of life through long-term sustainability

Business Advocate

National Policies Changing The +BeGfrac34Mfrac34ZpQgZYGZi9Xfrac34GNkX9iQZ

The strength and wellbeing of Malaysia as a nation has always steadily been 9hhBQ9iGDfrac34qQiPfrac34iPGfrac34GBZYQBfrac34hBQ9Xfrac349ZDfrac34BkXikg9Xfrac34egNgGhhfrac34Mfrac34iPGfrac34BkZigsiexclfrac34frac34MkXwQXfrac34iPGhGfrac34AVGBiQpGhfrac34GZpQgZYGZi9Xfrac34QZQiQ9iQpGhfrac34P9pGfrac34AGBYGfrac349frac34ZGBGhh9gsfrac34QZwXkGZBGfrac34QZfrac34shaping national policies in hopes of a sustainable and advanced economy

The magnitude of recent national and global environmental issues 99lt$4$13]lt11$3amp$policies The onset of growing economic advancement also $1331$39ecirc1331on the environment if undertaken in an unsustainable manner It has therefore become pivotal to correct such environmental impacts in order to alter the 13400$3133ampecirc01amp03$3amp34340

generations of Malaysia

Under the Tenth Malaysia Plan the agenda covers the protection of the environment in unison with the goals of economic power And to make this goal a reality focus is placed on the National Policy on the Environment the National Green Technology Policy and 3^3amp$I3I$gamp13ltamp$various other policies

that seek to change the scope of environmental regulation

The National Green Technology Policy is a governing policy that 14$13$microsup3sup3frac14and is built on four pillars The pillars are energy environment economy and social It aligns environmental $31333amp-0amp-]lt11sustainable development The policy seeks to -0ampamp3THORN13$3$0lt

usage while conserving the environment and improving the quality of life for all in order to accelerate national economic development

The National Environment gamp13ltI3I$Policy and National Environmental i43lt133acutefrac14ordmmiddotform the foundation of environmental management in Malaysia While the Department of Environment (DOE) enforces the

34 35

CEO Profile

5 MNS has $amp$ engaged in

conducting studies and campaigns towards -0amp3133$]lt11$34001093are some of its current strategies today

We call on stakeholders and get them involved in sustainable programs to further enhance their awareness We believe that having stakeholders and key players involved with on-ground programs help to educate and indirectly become more ecologically conscious and cautious

Furthermore we work with schools across the nation through [g$13$3

6 How can businesses -lt

amp013390ampin supporting and protecting the environment

Begin by educating employees through sustainable practices at the work place and slowly it would eventually carry through in their homes as they would educate those around them on sustainable practices

7 Having a keen interest amp$$340

history and being 3$3photographer ltamp4019311-1331$4$13and aided you in your present position at MNS

My personal interest and inclination towards all things nature 9$Ugrave4$13ltdecision to be involved in conservation for the nature and the environment the very habitat in which wildlife call home It

has also provided a greater understanding of what conservation initiatives are required for each given situation

Photography is still very much a hobby Ugrave30lt$4$13as a bird and wildlife watcher and capturing the moments it is also a pleasure to share them with other like minded members and friends I would strongly recommend bird watching as an adjunct to becoming volunteers and conservation advocacy

Business Advocate

1 Having been $9amp9

$3]lt1$Nature Society (MNS) initiatives 13$ltamp40ltdescribe the associationrsquos 13amp00amp1$functions

]^k13amp091amp$and mission is to ecirc1339lt-0amp3133manage and conserve ]lt11natural heritage and rich biological diversity for 3$3$appreciation for all

In Conversation With The President Of The Malaysian Nature Society

Our objective is to carry out missions in the interest of the public without the intent of commercial amp0amp$30lt-0amp3$amp13$3ltmaintain transparency and accountability in all our dealings with members and external supporters and partners such as funding agencies sponsors government agencies and the public

2 How have amp$30 trends within

the environment $9amp-$3$134$consumption and -amp-43amp$ecirc133

nature as we see it today

Population dynamics impact the environment and the long

term trends

have resulted in over consumption of our natural resources and in return we constantly look for alternative answers to the resources which is usually a natural outcome of reactions It may be viewed as a negative or positive respond to the behavioral patterns of human nature depending on the outcome

3 With the growth of 313$ampamplt

$amp$4133amp$01amp401319- how have systems for monitoring and reporting on nature improved over the years

It has improved networks internally we are now more connected with the rest of the key industry players on a national and global scale

It has improved our amp0$113$313

studies and research initiatives Moreover it has aided our work in providing better places and knowledge of wildlife while uniting local communities landowners and businesses

4 What are the biggest 13$1

$]lt13amp011413$3lt

Encouraging politicians and decision makers and local authorities to be more beholden and responsible towards our natural heritage The absence of legally binding plan to guide development from the very beginning may be the cause of current uncontrolled and chaotic developments

The need for good political will and top-down intervention to guide developments is very much needed as it is the best solution to most of our environmental issues

Henry Goh has been championing the cause of MNS and the environment since 2003 Having led the MNS Selangor Branch as chairman for the past 4 years Henry had played a pivotal role in the successful ldquoSave Bukit Kiarardquo campaign to protect one of the few remaining green lungs in the city where more than 10000 signatures were collected

36 37

Members News

Company IM^lmjuHllMjUMkkMk ]ukUkK^HTKName k401^$ampampDesignation S$0]$0Address 9acuteacutes13s$ s1Iamp$1-$3micro^ampordmZ$kkacutesup1yenacute middotordmcedilsup3sup3k4$Zltk$amp0TelFax sup3paraordfcedilacutemicroparaparasup3sup3sup3yensup3paraordfcedilsup1paraparaacutemiddotsup3ordmBusiness Sector 43ampamp39

Company I`lMI^ljKMkMjrUIMk]ukU SDN BHDName ]4R041]40Samp-$Designation Iamp4$30lt]$0Address ^ampfrac14frac14ordfsup3acuteZ$k0microsup3 Taman Bukit Dahlia raquoacuteordmsup3sup3g10S4$Zampamp0TelFax sup3ordmordfmicrocedilcedilsup1cedilcedilmicroBusiness Sector `301m$1-13

Company KU]^^K]j[T`lMkK^HTK 13yenampK`mHMljMMHuTUl`^Z`T`jHTjmName kamp$]13S03Designation S$0]$0Address sup3acuteordfsup3micro]$0$0 acutemicroZ$^T$ raquosup3sup3sup3sup3Zampamp0H04Zampamp0TelFax sup3ordmordfmicrosup1raquosup1raquosup1raquoyensup3ordmordfmicrosup1raquosup1raquoraquoraquoBusiness Sector Tamp31yenlamp401

Company MlTUtHkMglMlKName Z-[0amp$Designation ]$$K0133amp0Address microHordfmicroordfacute9microlamp0microHgk$30 Jalan Stesen Sentral 5 cedilsup3middotordmsup3[44-40 TelFax sup3acutemiddotordffrac14sup1acuteacuteraquofrac14cedilBusiness Sector Iamp$143$13ltH41$11k09131

Company H`jKj``]I`jg`jlMkMjrUIMk [kK^HTKName k$3lDesignation ]$$K0133amp0Address amp3sup1sup3cedil9sup1[g]Slamp0 raquoR0139$4H$0m3 middotordmraquosup3sup3g3$Zltk$amp0TelFax sup3paraordfordmordmmicrosup3acuteacuteraquoraquoyenordfparaordfordmordmmicrosup3acuteacuteacuteacuteBusiness Sector Iamp$143$13ltyenH41$11k09131

Company SlMsukkK^HTKName K3ampTIamplt[amp$Designation IM`Address middotsup1Z$K34k4$ Taman Tun Dr Ismail sup1sup3sup3sup3sup3[44-40TelFax sup3paraordfordmordmmicrosup1ordmsup3frac14microyensup3paraordfordmordmmicrosup1ordmsup3sup3paraBusiness Sector M4133amp$yenl0$$

Company UjIS`HkMjIT]kK^HTKName ]13Tl$T$Designation IM`Address k4$313Oumlg$$Ilt0133ltHamp13acuteordfacutemicroordfacutemicroH Untang Mayang Pasir 3 acuteacutefrac14cedilsup3Hlt$H04g$$ TelFax sup3middotordfsup1middotsup1microsup3microsup3yensup3middotordfsup1middotsup1parasup3microsup3Business Sector Iamp$143$13ltyenH41$11k09131

Business Advocate

MICCI Welcomes Its New Members

Company Mj`g`KkK^HTKName K34samp$l413sDesignation M13439r13g01$3Address Hordfacutesup3ordfSS0amp4$Rampamp0Hamp13H [[l1k40raquoraquoacutesup3sup3 [amp3[$4kTelFax sup3raquoraquoordfmicroacuteraquomicrocedilcedilyensup3raquoraquoordfmicromicroacutemicrocedilcedilBusiness Sector Iamp$143$13ltyenH41$11k09131

Company SM^kUgM[MjZ^IjMMjtIMkK^HTKName R0T$H$34j$Designation I``Address 9paraacuteacutek$30]jIH Z$l0901cedilsup3middotordmsup3[44-40TelFax sup3paraordfmicrosup3paracedilcedilfrac14frac14raquoyensup3paraordfmicromicroordmmiddotacutesup3microacuteBusiness Sector Iamp$143$13ltyenH41$11k09131

Company ljgIkK^HTKName 1amp$samp$Designation S$0]$0Address frac14amp0amp$kamp$parayenmicro [1$g0$4130$kamp$ acutepararaquosup3sup3H4330amp03g$$TelFax sup3middotordfparacedilsup1sup1paracedilcedilyensup3middotordfparacedilsup1middotsup3sup1sup1Business Sector ^amp$ordf]313]$4133401

Company ]MMgTUUgkkK^HTKlaquo[mm]gmjName j1303113Designation K0133amp0Address ampltS0amp4$Rampamp0 ]$0$`0$3[ [IIcedilsup3sup3raquoraquo[44-40 TelFax sup3paraordfmicroacuteordmfrac14raquofrac14ordmordmyensup3paraordfmicroacutemiddotraquocedilordmcedilsup1Business Sector j3yensamp1

Company ^^`kgTMjMHTKName ^[H$Designation Iamp-$ltK0133amp0Address ^ampmiddotordmordfmicroacute13Rampamp0Z$gZmcedilyenacutemicro K30$k4$lt[amp3K$10 middotordmraquoacutesup3g3$Zltk$amp0TelFax sup3paraordfsup1acutemiddotacuteraquofrac14frac14raquoyensup3paraordfsup1acutemiddotacuteraquoraquofrac14frac14Business Sector I131yen]$01

Company HZk`RRkT`jMkK^HTKName H$RampampkIampamp$Designation ]$$K0133amp0Address m$3Kordfparaordfpara]$9$4acute ^ampacuteraquofrac14Z$l4$j cedilsup3middotsup3sup3[44-40 TelFax sup3paraordfmicroacutesup1microraquosup1raquoraquoyensup3paraordfmicroacutesup1microfrac14sup1frac14frac14Business Sector `yenS1yeng30amp13131

39

Members News

Company llT`^Sg^lTUjMkK^HTKName K$$lt4Designation 0S$0]$0Address amp3pararaquoacuteraquoordmZ$kmraquo Taman Industrian Subang Utama k1lt$micromicromiddotsup3parasup3sup3kk$amp0 TelFax sup3paraordfcedilacutefrac14acuteacuteparaacuteraquoyensup3paraordfcedilacutefrac14acuteparaacuteraquosup3Business Sector ]13$0ltyenM4-$3

Company lM^Huk`mlTMj^kK^HTKName 130H03ampampDesignation IM`Address ^ampordmZ$$k3m l$$k3raquoacutecedilcedilsup3Zampamp0H04Zampamp0 TelFax sup3ordmordfcedilcedilraquoraquoraquoacutemicroyensup3ordmordfcedilcedilraquoraquoraquomicroparaBusiness Sector M4133amp$yenl0$$

Company m^UlMKRmMkmggu]kK^HTKName M$[$^13amp1Designation ]$$K0133amp0Address IordfcedilordfparaHamp13Ik4$U$0Iamp$amp Z$mkZsup1yenmicromiddotordmsup1acutesup3k4$Zltk$amp0TelFax sup3paraordfcedilsup1parasup1sup3acuteparasup1Business Sector l0$U-amp03yenM-amp03

Company sH^KkK^HTKName samp$u$u-Designation S$0]$0Address cedilsup3acutecedil3Rampamp0s1K$ sup1middotZ$k4l$k$3amp1 raquosup3acutecedilsup3Zampamp0H04Zampamp0TelFax sup3ordmordfparaparamiddotacuteacuteordmmicroyensup3ordmordfparaparamicrofrac14ordmacuteordmBusiness Sector g0amp-03ltyenjM133

Company k^I[H`kkkK^HTKName k40$30$kamp14$0Designation IM`Address ^ampacutesup14$g041$[$para l$g0$4130$I$$jlt paraacutemiddotcedilsup3U-ampg0 TelFax sup3cedilordfmicroraquoacutemiddotfrac14frac14cedilyensup3cedilordfmicroraquomicromiddotfrac14frac14sup1Business Sector RampampyenH901

Company sUwMglR`j]kK^HTKName ]g0$3$Designation ]$$K0133amp0Address k43cedilsup3ordfmiddotordfparamiddot3Rampamp0 Wisma UOA Damansara 50 Jalan Dungun K10T31cedilsup3middotfrac14sup3[44-40 TelFax sup3paraordfmicrosup3frac14parasup1acutecedilmicroyensup3paraordfmicrosup3frac14parasup3sup3cedilsup1Business Sector Iamp$143$13ltyenH41$11k09131

Company s]gj`gMjlu]^SM]M^lkK^HTKName i4kT4Designation ]$$K0133amp0Address amp3cedilacuteS0amp4$Rampamp0Hamp13R j4$k$]3para1I3lt raquoraquosup3sup3sup3[amp3[$4kTelFax sup3raquoraquoordfmicrocedilmicroacuteordmordmyensup3raquoraquoordfmicrosup1raquocedilraquoacuteBusiness Sector g0amp-03ltyenjM133

Company s`^KMjRmT`jUw`^kK^HTKName I4kltT$Designation K0133amp0Address cedilsup3raquosup1Z$[4$H4lt `ecircZ$H10microcedilmicrocedilsup3[4$3$g$ TelFax sup3frac14ordfcedilsup1sup1acutefrac14paraacuteyensup3frac14ordfcedilsup1sup1parafrac14cedilmiddotBusiness Sector 0134340yeng$33amp$1

under

constructio

n

38

Business Advocate

Company [^`sMKSMTrM^kK^HTKName ^ampamp0$H$3]ampu1$Designation I0$Address microparaZ$k3031r raquosup3microsup3sup3Zampamp0H04Zampamp0TelFax sup3ordmordfmicromicromicromicrosup3raquofrac14Business Sector M4133amp$yenl0$$

Company ^mk`jkK^HTKName U$0Z1amp$k4$0Designation ]$$K0133amp0Address acuteparaordmZ$Z3g0 l$H43`ecircZ$H43 middotparasup3sup3sup3[$k$amp0TelFax sup3paraordfraquoordmparamiddotordmmicromicrosup3yensup3paraordfraquoordmparamiddotordmmicromicroacuteBusiness Sector M$0ltyenm331

Company gjM]UMjgmkgj`gMjlu]kK^HTKName K3ampk0Z13lt[0Designation K0133amp0Address ^ampmicrofrac14ordfsup3microZ$H130acuteyencedil Taman Nusa Bestari raquoacuteparasup3sup3k4Zampamp0 TelFax sup3ordmordfcedilacutemicroparacedilmicromicroBusiness Sector g0amp-03ltyenjM133

Company jKOtildek^[msUljMMkllMkK^HTKName RU0[H$ordfj1Designation IM13439`THORN130Address k43acutesup3ordfsup3ordmH$raquog04k`T` ^ampmicroamp0amp$H$[44-40I3ltI$30 cedilsup3middotcedilsup3[44-40TelFax sup3paraordfmicroacuteraquoacutemiddotsup3acutemicroyensup3paraordfmicroacuteraquoacutemiddotsup3acutemicroBusiness Sector g0amp-03ltjM133

Company [^SumM^gjU^lU^SM^lMjgjUkMkK^HTKName lltI$TampDesignation K0133amp0Address acuteacuteZ$g01frac14yenacuteparaH$0H04g01Zlt raquoacuteordmcedilsup3Zampamp0H04Zampamp0TelFax sup3ordmordfpararaquoordmraquoraquoraquoraquoyensup3ordmordfpararaquoordmordmordmordmordmBusiness Sector ]yen9031$

Company jMSmk]^SM]M^l]ukUkK^HTK - PENANGName Zlt$3I$010$Designation S$0]$0Address 9acutesup1S40$ltg0amp$`THORN13lamp0 Z$[acutesup3microcedilsup3Samp03amp$g$$TelFax sup3middotordfmicromicromicroraquoraquoraquoacuteyensup3middotordfmicromicromicroraquoraquosup3acuteBusiness Sector Iamp$143$13ltyenH41$11k09131

Company kU]gk`^]jU^MkK^HTKName g4s$Designation S$0]$0Address 0]0$I4cedil3]Z$g$3 ordmacutesup3cedilsup3gamp03K131amp$^0k$TelFax sup3sup1ordfsup1middotordmsup1raquosup1raquoyensup3sup1ordfsup1middotordmsup1sup1acuteordmBusiness Sector l0$1-amp03

40 41

MICCI News

Kuala Lumpur

Kuala Lumpur

In light of the overwhelming success of 3acute13^3amp$Iamp$0$13on Goods and Services Tax Skl$]ltmicrosup3acutemiddot]UIIU$3]lt1$Export Academy organised the 2nd National Iamp$0$13amp$Skl$k-30microsup3acutemiddot33premises of MATRADE The conference themed

2nd National Conference On GST Implementation

Networking Evening At Carlsberg Brewery Malaysia

ldquoChallenges in the Implementation of GST in Malaysiardquo brought together 13amp13ampacutemicrosup3-0313-$31from various industries

The keynote address was 90ltK3ampk0[H$TDirector General of the jamplt]lt1$I413amp1j]I$34019$

speakers that included SM Thaneermalai Senior Executive Director of g01330amp41Iampamp-0103[40K-43ltK0133amp0ampj]Iu-Han Executive Director of g01330amp41Iampamp-01Taxation Services Sdn Bhd Stanley Wong Director of ksg0amp133Iamp$143$k$H[04H0IM`of OMNI2U Sdn Bhd Irene Yong Partner at Shearn Kamp0OtildeIamp$ZltIl0$03]u`H

U$1011K3ampk0[1343amp$3331compulsory for businesses whose taxable supplies amp0acutemicroamp$3113RM500000 to register by

the deadline on December paraacutemicrosup3acutemiddotT133331amp$313amp-ltj]Ithere are nearly 300000 potential registrants who are required to register for GST to avoid any legal action However as at September microsup3acutemiddot3401013below par

The conference highlighted a number of key areas of GST particularly on its challenges and implementation current developments its process and procedures 1ampUgrave301amp43amp$1$legal issues concerning the transition One certainty it was widely acknowledged that careful planning detailed preparation mass participation and an extensive taxpayer education programme are key aspects for a successful GST implementation in the country

]amp03$raquosup301and guests turned up amp0]UIIU1$3amp0$9$$3I010Brewery Malaysia in ^amp90microsup3acutemiddotlcasual get-together was graciously hosted by I010amp13ampall guests with an array of exquisite brews along with $--3$1-0Henrik Andersen

Managing Director of I010]lt103all guests with a toast that 0lt$30amp413]UIIUand the long established relationship between both organisations particularly citing on some of the key initiatives that the I019amp133and continues to represent amp$ampI010$businesses at large

Throughout the evening 90amp41-011-amp$1amp0lt]01amp]UIIUwere handed out as lucky draws such as two ]4$13lt1-01ltMunchy Food Industries k$H13ampecirc0hair dryer two table lamps and two solar lights by Philips Malaysia two RM50 vouchers for dining at the Sultani Restaurant lt[amp0$U-]Sdn Bhd and one voucher each for a scuba diving lesson and three personal training sessions by ]0113ecircl0$$ Sdn Bhd worth RM365

and RM350 respectively It was indeed an enjoyable and laid-back evening that set an ideal atmosphere for those in attendance to establish new business contacts and to catch up with old friends

]UIIU3$1311$130--0133amp$3ampI010Brewery Malaysia for their exceptional hospitality sponsors for their kind contributions and most certainly to all members and guests who enlightened us with their presence

Members News

MICCI NEWS

42 43

MICCI News

Lessons Learned From Cargo Hijack

An eight tonne truck carrying goods valuing half a million ringgit was hijacked by 6 assailants disguised as $amp013$31ampTHORN1301wielding machetes around $3amp$micropara]ltmicrosup3acutemiddotOne of the two drivers manning the truck was 4ampecirc$$amp30130amp0$Ugrave3lt30ampside while the other driver was made to drive the truck against his will The driver that escaped managed to hail down a taxi and lodged a report at a nearby police 133amp$3$acute $431ampthe incident

Fortunately with the assistance of the trucks Global Positioning System (GPS) the police managed to intercept the truck in 35 minutes and all assailants were apprehended in

Kuala Lumpur

Kuala Lumpur

policy to receive and deliver all containers without knowing its contents to reduce the risk of containers being a target In terms of 13ampamp03amp$3I413amp1and Police Westports does work together with both authorities on certain cases involving cigarettes contraband and cargo hijackings

The meeting provided an ideal avenue for the I03amp4$013$the daily processes at Westports while allowing for suggestions on security matters to be raised Westports agreed that such cooperation is vital in enhancing its operations and will look closely at 03013ampamp03amp$ecircamp031between both organisations

what was a nerve wrecking situation

That being said the entire incident was actually a staged cargo hijack however only to the knowledge of a handful of police ampTHORN1301$333involved representatives 0amp]UIIU1Zamp$3133amp$k13403ltIamp4$13ZkI`$3jampltMalaysian Police (Selangor contingent) The whole operation was sponsored ltlkI`H0l113ampStores (Malaysia) Sdn Bhd Metrod (Malaysia) Sdn Hk13$0amp13131(Malaysia) Sdn Bhd British American Tobacco and Securiforce Sdn Bhd

The exercise was aimed at improving security awareness among security managers and transporters

on modus operandi used by criminals as well as to measure the response from the police

The need for industry awareness on cargo 13$110133$statistics compiled from ]UIIU01lstatistics revealed that in microsup3acutemicroordmmiddot131100-amp03with losses amounting to $133j]microacuteamp$$microsup3acutemicroordmmicro1311with losses amounting to RM6 million were 0-amp03$microsup3acuteparak$13Z$40ltmicrosup3acutemiddotcedilsup313119been reported with losses estimated at RM62 million raising concern amongst manufacturers on how easily the information on movements of freight its content and value can be obtained

l-amp13amp03$3a number of strategies for implementation and enhancement in order to avoid and be better prepared in an instance of a hijack Making certain that employees are appropriately trained to follow all guidelines in such situations can make a major

ecirc0$13$3amp4313ampwhile technologies such as advanced GPS panic button door sensor and immobiliser can play a vital role in thwarting deceitful pickupsA few recommended guidelines that could -09$313$1$134bull Avoiding the use of

secondary roadsbull Traveling in convoys bull Stopping only at brightly

lit designated areas bull Routes and cargo

load should be kept 13110amp30parties

plusmn Iamp$41333amp3amp$study on all cargo movement

bull Maintain a list of emergency contact numbers

]UIIU13amp$3$43ampwork closely with all relevant authorities on educating businesses and the community on crime awareness and prevention particularly on cargo hijacking and warehouse break-ins The I03$1311$130appreciation to all parties that were involved in the planning and execution of the mock drill

Business Advocate

lI01Zamp$3133amp$k13403ltIamp4$13ZkI`had a recent meeting 33IM13439`THORN130amps13-amp031Malaysia Berhad Ruben Emir Gnanalingam The 3amp$ltZkI`I0$j$]33was intended to address issues and challenges concerning port security attend to the needs of ports

Jasco Meets Westports

]UIIUamp0$13amp0$1$g0$[44-40amp1341$on three key areas that contribute towards the ease of international trade $lt3lI0$3I03133amp`0$

gQGwQZNfrac34Zfrac34aeligi9frac349gZGifrac34GgiQwQB9iGfrac34Of Origin amp APEC Business Travel Card

$3gMIH41$11l09I0T$August and November respectively the two 1-01amp030$1were R Jeyasingam Senior Assistant Director I413ampj30amp

Kuala Lumpur

has more that 35 years of experience with the Royal ]lt1$I413amp1$3I0190ltamp$Senior Finance Manager Esther Tan

llI0$31311amplt114lt3]UIIUin Malaysia eases customs clearance by eliminating customs duties and import taxes when equipment and other merchandise are shipped overseas for trade shows and fairs Such items to name a few include computers clothing medical appliances photographic $4-$3$even racehorses to over 70 countries

`$313031331ampamp0$I`-0313-$31were provided with updates on the latest criteria applicable to manufacturers exporters and traders in determining the origin of goods The I`1amp134$341to certify the place of

growth production or manufacture of goods $-amp03$3amp1-1313countries where the consignee for customs clearance requests it

13lt3gMIH41$11l09I0HlI340$out to be a keen interest among participants who were not entirely aware of its procedures while some on its existence U$140lt3HlIallows business people with a short-term entry 3ampacutefrac14-0313-3$economies without separately applying for a visa and gain access to fast-track entry and exit lanes at major airports

l0$1-0amp93ampbe very fruitful as there were active engagement from participants during 3iOtilde111amp$1]UIIUwelcomes any enquiry 3amp1313Ouml131313amp with reference to the above areas

gQGwQZNfrac34QZfrac34k9X9frac34kYekg

gQGwQZNfrac34QZfrac34(Gg9W

users and to build on the existing relationships between both organisations

The delegation was greeted with an overview amp$s13-amp031ltrlt[40TampIamp0-amp03Regulatory amp Marketing followed by a brief on the security measures in place at the port by Gregory Jarret Head of

Port Police One of the main concerns highlighted was that due to frequent movement of drivers from one company to another Westports has to issue a new pass each time causing THORN13431$3013$090$3133amp$1amp$3security measures in place $134ordfbull Three days induction

for port police that

include physical and communications training

bull Routine physical checks on all vehicles in and out the port

plusmn -IIlr13amp90throughout the port

bull Tracking entry and exit of drivers using the E-gate pass

bull Implementation of Smart card security at berth areas

Furthermore Wesports THORN0333130

44 45

MICCI News

MICCI meets with the Belgian Chambers of Commerce and Industry

General Committee luncheon with Dato Yasmin Mahmood CEO of MDeC

Kuala Lumpur

Business Advocate

]UIIU$13ampamp03amp$with the Judiciary --amp$3$3Iamp11amp$ZI13ampk0Iamp$Ian Birss Justice High Iamp403ampM$$Otildes1I$130ltamp0tea-talk session themed ldquoAdjudicating Issues in Intellectual Property Casesrdquo $^amp90microsup3acutemiddot3amp3ampacuteacutesup314-0amp0$111amp$court judges attended the evening which was moderated by the Hon Dr Badariah binti Sahamid Z4Iamp403amp--

The session included dynamic deliberations that incorporated law cases in England and Wales on patent trademark and copyright infringement calculation of damages judicial case management collective copyright management electronic evidence and unfair 13amp-33amp$k0Iamp$1amp

Adjudicating Issues In Intellectual Property Cases

shared his expertise on the role of intellectual property (IP) protection best practices in judicial case management and the role of inter-agency cooperation There was a general consensus that the lack of judges attuned to legal and commercial issues surrounding IP rights may lead to decisions that are unfavourable to the owner of the rights

The same evening a dinner was hosted by wU0OtildeIamp3the Majestic Hotel to 13ampk0Iamp$19133amp]lt1k0Iamp$was greeted by the Right Honourable President amp3Iamp403amp--Malaysia Tan Sri Dato k0]j41$k0ecircand a close group of eminent judges During the dinner

k0Iamp$10$exchanged experiences about the United [$amp4130lt1lt13THORN0$that it was constantly modifying and looking at ways to raise its level of performance including the quality of judgments delivered attracting talented candidates to serve on the bench and continuously training and educating their judges

Prior to being made i4$1Iamp4$1$microsup3sup3raquok0Iamp$$1career specialising in IP cases and was a Treasury Barrister handling cases on behalf of the government among his amp30amp0U$microsup3acutesup3was appointed a Specialist I01343Z411$3amp3g3$31Iamp4$3ltIamp403Throughout his career k0Iamp$110

share of controversial cases including the lawsuit 0amp43ltIk$]I3amp$ordfsharers Temple Island vs New English Teas a case where a photograph ampamp$amp$41130amp11$Westminster Bridge was amp4$14THORN13$3lt10to another photograph of the subject to constitute copyright infringement and not to mention the highly publicised Apple vs Samsung case that he ruled in favour of Samsung which was 4-lt3Iamp403 of Appeal

k0Iamp$-011his overwhelm on the hospitality received on his visit to Malaysia and congratulated the Malaysian Judiciary for 30amp$ordfamp$ecircamp03$judicial trainings

Kuala Lumpur

46 47

MICCI News

Sabah

MICCI Meets His Excellency Vladimir Lopato-Zagorsky Ambassador of the Embassy Mfrac34iPGfrac34GekAXQBfrac34Mfrac34GX9gkhfrac34ifrac34Indonesia and Malaysia

Budget Forum by Ernst amp Young

Sabah

speech adding that the year has seen many challenges and opportunities that have impacted the economy Businesses are still adjusting to the implementation of minimum wage while the introduction of GST $-0microsup3acute 13$11businesses training their people and setting up their accounting systems to accommodate for this new taxation system Under all these challenging conditions the State has seen a fair degree of new investments mainly due to the abundance of natural resources coupled with stable political and

economic situation ldquoWe foresee greater investments in downstream activities in such sectors as agriculture aquaculture tourism and oil and gas We are sure that the State Samp90$$31$913amp0friendly and hand-holding policies are helping in the implementation of these investmentsrdquo Datuk Arulpragasam commended 3Samp90$$3amp$31ecircamp03to develop the infrastructure in the State particularly amp$13amp-3$middotacute$amp0and connecting roads throughout the State while 4030amp133$j]paraacuteamp$amp03ampltamp90

projects due to commence 33$ampmicrosup3acutemiddotHe further highlighted on a few areas concerning businesses in the State namely the liberalisation amp3Iamp3gamp13ltbetween Peninsular and Sabah deferment of the revision of the minimum

wage and for the State to look into tapping more reliable source of power such as natural gas The luncheon provided an excellent stage for business people to convene network and exchange ideas on the developments in the State

Business Advocate

]UIIUg0130331acutesup3micro$$$9010ltluncheon in September microsup3acutemiddot33U-$Hotel Ipoh A total of 200 members and guests 33$3Ugrave30$ampamp$which was made even more memorable with the presence of distinguished keynote speaker former Minister of International Trade amp Industry Tan Sri j

The Guest of Honour State Exco YB Dato Dr Mah Hang Soon represented $903IMinisters speech in which 13333amp03acute13ampmicrosup3acutemiddot3k33managed to bring in a total ampj]raquomiddotsup3amp$amp03amp$913$311-1313ltin the manufacturing sector Additionally as part of its long term plans the State will be constructing the Southern Perak Development Region which would be modeled along the Iskandar Malaysia Development Region With the proposed 13amp$1304133amp$amp3paraacutesup1s13Iamp13M-011ltfrom Banting to Taiping there would be further economic growth in the aforementioned Southern

MICCI Perak Annual Luncheon

Perak Development Region Moreover the State had recently formed the Menteri Besar Incorporated whose primary responsibility was to spearhead Peraks progress under the Perak Amanjaya Transformation Plan With these initiatives in place Perakians would be able to enjoy better infrastructure and amenities

]UIIUg00$13I0$K3ampkHampamp$in his address emphasised the urgent need to make 9m$1331in industrial estates and business precincts of Ipoh Manjung and TaipingHe further reiterated the importance of having more 310ampU-amp3amp$3amp

international destinations to increase trade and tourism

Before long Tan Sri j3ampamp313captivating her audience with her invigorating 1-13kTHORN033in order for businesses to prosper there was a need to institute pro-business policies citing the Ali Baba IPO an e-commerce company as an example to follow suit With Malaysia moving towards 01$r1amp$microsup3microsup33was imperative that global benchmarks and standards are set Furthermore Tan Sri commented that the present generation Y amp Z workforce dictates higher expectations given their

keen interest and routine to technological resources She added that competitiveness was pivotal for businesses and the country as both internal factors such as entrepreneurship capabilities business strategies people management and keeping abreast with the market and external factors such as the need for the public sector to periodically review its existing rules and procedures for relevancy and obsoleteness are contributing factors at work

Iamp$134$l$k040amp0the revival of the Malaysia Incorporated concept and philosophy to serve as the modus operandi to keep up the pace with liberalisation

Perak

]UIIUk033amp3ampmiddotmicrosup301and guests to its annual 4$13amp$$4413microsup3acutemiddot3the The Magellan Sutera [amp3[$4klevent was attended by the Honorable Datuk Raymond l$K-43ltI]$130of Sabah representing the I]$130ampkuH

MICCI Sabah Annual Luncheon

Datuk Ir Edward Yong ]ltamp0amp[amp3[$4I3lt$uHK34]1Manjun Minister of lamp401I4340$Environment Sabah ]UIIUk0$13I0$H0S$Datuk Arulpragasam welcomed all present in his

48 49

MICCI News

Sunset Cruise By Simpson Marine Sdn Bhd

Members and guests of ]UIIUg$$0amp13by Simpson Marine Sdn Bhd to a sunset cruise from Straits Quay Marina to the 013g$$H0amp$amp0

their luxury yacht the Four Ramp01$^amp90microsup3acutemiddot

As the tide was low that day the Four Flowers had to anchor out at sea near

the Straits Quay Marina Guests were transported to the yacht on Eastern Otilde`0$313033lt]03$0they were then welcomed with cocktails and light refreshments before cruising by the scenic shores of the islandThroughout the exhilarating journey that lasted close to two hours Simon Theseira Senior Broker for Simpson Marine Malaysia and

his team entertained the guests with a tour of the yacht while elaborating on the services provided by Simpson Marine

M131$acutefrac14raquomiddot$Tamp$[amp$$1303$3130th anniversary this year Simpson Marine provides a wide range of yacht services throughout Asia and is the exclusive dealer amp0$ltamp3amp01leading yacht brands in 30amp$3ampTHORN131$Tamp$[amp$I$l$Thailand Indonesia Singapore and Malaysia

Convergence ndash Penangrsquos Future

]UIIUg$$31annual luncheon dialogue 33I]$130ampg$$uHS4$M$$k-30microsup3acutemiddotlIamp$90$13g$$1R43403luncheon was attended by 13amp13ampacutemicrosup301$guests at the Trader Hotel

U$10113IMinister brought to light on how convergence has and will continue to propel Penang to greater

heights The convergence of manufacturing and services sectors talent and infrastructure were among some of the main areas raised

Today many internationally acclaimed manufacturers have located and set-up their services or RampD hubs in Penang to complement their manufacturing arm This insulates the local economy from cyclical impacts and provides

Penang

Penang

3k33113amp$amplt3additional resilience

g$$19013ltamp134340and heritage augmented lt31m^MkI`samp0Heritage status provides an exceptional backdrop to the convergence of creative talents that has resulted in the rapid development of the services sector Shared Services and Outsourcing (SSO) Business Processing Outsourcing (BPO) and [$ampg0amp1311$[g`13amp-$19now set-up base in Penang providing employment opportunities to over 3000 local people Furthermore the State Government has invested in a RM33 billion Business Process Outsourcing and Information Technology Outsourcing (BPO-ITO) 4$Hlt$-13ampensure continuous growth in this sector that will lead to high-paying and knowledge intensive jobs for tens of thousands

Penang has been consistently rated one of the top ten most livable cities in Asia a testimony to the direct convergence ampamp3g$$11ampUgrave3and hard infrastructure which is continually being improved As businesses talents and industries converge to Penang due to its superior livability factors it will elevate the State to a regional business hub encompassing trade from the Indonesia-Malaysia-Thailand Growth Triangle (IMT-GT) region

l1304amp3I]$13011-131to build self-reliance amongst Penangites and to dissuade them from the dependency syndrome especially on resources and money politics The State Government is committed to providing the best environment for businesses to thrive

Business Advocate

Sabah

lraquo3kU$30$3amp$M-ampkUMmicrosup3acutemiddot10ampacutefrac14ordfmicroacutek-30microsup3acutemiddotat the Sutera Harbour Resort 330133$3amp3ampmicrocedilordmsup1raquovisitors As reported by the kUMmicrosup3acutemiddot`THORN1343amp0Ernst amp Young from 33amp3913amp01microparamicromiddotacutecomprised of Malaysian visitors while 2527 were foreign visitors

A total of 22 countries participated in the expo $ltk$-amp0[amp0Brunei Darussalam Indonesia Taiwan Thailand r3$kamp43013Philippines Australia S$M134amp0I$k30$gamp$Slovakia Germany Zambia m$3[$ampm$3States of America and Japan

SIE 2014 And SIBLT 2014The expo was jointly ampTHORN133lt3K-43ltI]$130ampk$Minister of Infrastructure YB Tan Sri Panglima Joseph g0$[3$$$3I]$130amp^amp030$Territory Australia The Right Honourable Adam Giles

The Sabah International Expo (SIE) is Sabahs premier business fair and a State Government sanctioned trade exposition It is held $$lt$[amp3[$4I3ltkl9$3capitalises on Sabah being the regional hub for the BIMP-EAGA region a grouping of sub-regional economic cooperative amp$13amp90$amp03$acutesup1amp$13

population of more than sup1acuteraquoamp$-amp-

In conjunction with the M-ampamp03$middotraquosup3delegates attended the Sabah International Business 4$13amp$lkUHlmicrosup3acutemiddotamp$acuteraquok-30microsup3acutemiddotl33403Right Honourable Adam S1I]$130of Northern Territory Australia who addressed the challenges facing the Northern Territory and

3Samp90$$31ecircamp03$enhancing Asian relations $30amp$$ul1TjDirector Alvin Goh who -01$3amp$ul114131311stories

SIE has seen 230000 visitors thus far since its inception in the year 2000 It has grown $3amp$9$33301331the close public-private partnership in the State as both parties work together to promote progress prosperity and development

]UIIUZampamp0$collaboration with Tenaga Nasional Berhad (TNB) and SAJ Holdings Sdn Bhd organised a half-day 0$3$3use of energy and water in the State

Held in September at the DoubleTree by Hilton Hotel Johor the

iQXQiQGhfrac34gQGwQZNfrac34sfrac34frac34aeligZDfrac34+aelig

Johor

0$133$ltparticipants and featured two speakers Tuan Haji [0$Ij1Senior Manager of Green Technology TNB and Mohd Zin Othman General Manager of Operations SAJ who respectively presented on sup1GZGq9AXGfrac34ZGgNsfrac34QZfrac34Malaysiardquo and ldquoWater is Precious Do We Have

Enoughrdquo

l013-01$33amp$touched on the various forms of energy used for supply in the State such as biogas biomass and solar with the exception of hydroelectricity The second presentation focused on the latest technologies used 3amp$1403k33130

01091014THORN13$3given the growing demand and expanding population 133paraacuteK130microsup3acuteparastood at 35 million people In addition an interesting fact that came to light 13middotmiddot303$3plants and 23000km of pipes transporting water throughout the State

16th Annual SME Exhibition Suntec City Singapore 2014

Johor

50 51

REGIONAL FOCUS East Coast

Business Advocate

East Coast

MICCI East Coast Meeting and New Members Induction

Labuan IBFC Masterclass]UIIUg$$in collaboration 34$UHRIIncorporated Sdn Bhd organised a half-day 1$0$`133amp0microsup3acutemiddotat the Eastern amp Oriental Hotel Penang Titled sup1qfrac34ifrac34hGfrac34wMhPgGfrac34Solutions to Structure Both Your Business amp Personal Wealthrdquo the seminar featured Zecirc0U1K0133amp01amp$Otildek-13g0amp1331amp4$UHRIU$13amp9$amp909amp4$UHRI1-0amp41331$

1amp43amp$11-1313ltamp$34$30amp0amp$1amp0ampTHORN1311-133exemptions and mid-shore jurisdictions to name a few

Haji Mohd Rasheed [$$]ampU01k$amp0Iamp4$1OtildeTWealth Management Otilde13ltg$$$ampOtilde11amp13313$presented on ldquoPrivate Wealth Management via Labuan IBFCrdquo which covered the intricacies and importance of private wealth management 41$34$l0413

Penang

H1$[44-404$UHRIU$13amp0-amp03Sdn Bhd is a leading 41$11$$$1313$30$1g1313that provides investors an ideal balance of 113$4303lt$certainty in a middle

shore jurisdictionAttended by close to 50 participants the seminar not only provided valuable insights on how to 0ampamp$141$1143also on how to manage personal wealth

Penang

Networking Evening hosted by Jyske Bank

52 53

Ng Lee Penn is the General Manager for Health Safety Environment Quality and Utilities Operations for BASF Petronas Chemical Sdn Bhd Lee Penn has 15 years of working experience in EHS quality management operational planning and strategic marketing Prior to joining aelig+frac34(aelig+frac34Chemicals she was iPGfrac34GNQZ9Xfrac34G9Dfrac34Mfrac34Distribution Safety and Emergency GheZhGfrac34QZfrac34aelig+brvbarhfrac34Competence Centre for Environment Health and Safety (EHS) amp Security in aelig+frac34aelighQ9frac34(9BQwQBiexclfrac34

Regional Focus

3 How has the importance of $90amp$$3

protection changed 3$3I131sector through the years

lI1311133amp0understands the challenges ndash and could even say recognised the uphill journey to be had with regards to environmental protection before most of the other industries even saw environmental protection as a challenge The chemicals industry has progressively incorporate environmental policies in production the safe and responsible distribution of chemicals and how business is conducted which supports the environmental sustainability agenda This commitment can be seen in the establishment ampj1-amp$1I0worldwide sustainable environment code

subscribed to by chemical companies

However we all see and recognise growing and constantly evolving needs from stakeholders Those that the chemicals industry companies have had to respond to very 413lt$134ordf13amp-$133amp

$90amp$$31yenregulations

- Shareholders expectations for good returns on a sustainable investment

ordfI413amp0-1333amp$1for better products and products that reduce carbon footprint

ordfI9kamp133lt-1333amp$1$4$civil responsibility amid global challenges

- Media expectations on fast and accurate reporting Done right this elicits trust

In conclusion the chemicals sector in general and BASF gMlj`^kI131

1-1313lt$long-term view with regards to environmental protection and satisfying dramatically rising energy demands We contribute to meeting 1amp133lt1$1amp0sustainably and thus help master some of the amp01lt13$1Ultimately this generates business sustainability opportunities for us as well

4 What are 3amp$ordf30 $31amp

$13$13ampordf0$lt$13amp$1093amp$$3391$amp1into the company -amp1amp-lt

We believe that principles regarding environmental protection needs to be deeply embedded to ensure sustainability of our company and valued

MICCI Chats With Ng Lee Pennfrac34gfrac34G9XiPfrac34aelig+frac34(aelig+

ndash internal audits are a big part of our daily working lives We conduct regular internal audits on process safety occupational health and safety and environmental protection This is to ensure that our systems and procedures adhere to the highest standards

Furthermore we ensure these high standards of environmental protection extend to and are complied with by the contractors and suppliers we work with In addition to economic criteria our core suppliers are selected on the basis of environmental protection labour and social standards We even recently awarded 1313amp$30133amp0yen10913provider awards The winners were chosen with environmental performance as one of the main criteria

While I oversee the environmental sustainability of BASF gMlj`^kI131operations it must be said that environmental sustainability is driven at every level and by every employee of the company

2 Why do you see $90amp$$3 protection as a

$13110lt943313amp-$11amp4embrace

Environmental protection IS indeed a necessary value for companies Being environmentally responsible makes good business sense as it ensures our continuing 1amp1313$13ampamp-03within the community

We are also coming up against the very real threat of increasing scarcity of natural resources There are already seven billion people living on our planet and this number keeps growing with a projected nine billion people by the year 2050 And all these people will of course want to improve their quality of life This will require more nutrition more energy more housing and more of many other things to satisfy their needs

This means that it is critical that we act $ampIamp-$113$amptheir part in protecting the environment to help address this challenge Development is sustainable when it ldquomeets the needs of the present without comprising the ability of future generations to meet their own needsrdquo For a company this $13amp$303balance between driving business and protecting the environment

1 1S$0 Manager for T3

Safety Environment i43lt$m331Operations you oversee the $90amp$$31413$3ltampHkRgMlj`^kI131operation What are 1amp$90amp$$3initiatives in which ltamp49-ltamp00amp

The company sets high standards in the area of environmental 01-amp$13lt0133$the commitment of both shareholders in creating value and striving for performance that does not merely comply with 043amp$143ecirc1339lt$THORN13$3lt$1and reduces our possible environmental impact This commitment can 1$$313amp-$lt1active participation in j1-amp$1I0worldwide sustainable environment code subscribed to by chemical companies

We have a responsibility to take care of our planet and preserve its beauty resources and strength for future generations It is a

great privilege to be part of the team here at BASF gMlj`^kI1313amprealise these goals

Systems and structures 0amp0$13amp0133how serious the company is about environmental protection and ultimately sustainable development This message is deeply ingrained into the company whereby I-amp$$k413$Developmentrdquo is embedded as one of the 13amp-$lt1k30313Pillars

We carry out various initiatives and campaigns with both our employees and the local community that encourage employees contractors and business partners on a regular basis to reinforce the sustainable development message This include collaborations with the other chemical companies based in the surrounding area for the annual Balok River Adoption Programme (BRAP) and with the Malaysian Nature Society of Pahang for regular environmental activities This year we cleaned and improved the turtle hatchery area at Teluk Mak Nik Terengganu and released turtle hatchlings back to the sea

U31$3413amp43turtles beach cleanings and tree plantings though

Business Advocate

54 55

Regional FocusBusiness Advocate

business partners We engage a long-term view on this and believe 33I130lt1$$0amp0ecirc1339environmental protection By instilling the principles values and goals right into the 13amp-$lt1-amp1amp-ltampI130ltK091Sustainabilityrdquo we ensure that this common vision and goal is considered in all we do

In the long-term this is seen in how sustainability drives upcoming investments and it ensures energy THORN13$3313$ampamp1$environment friendly 1$13amp$$ltimpact in operations is incorporated right from the beginning

5 How has the Verbund concept shaped

3$90amp$$3-amp1amp-ltampHkRgMlj`^kI131

lr04$13amp$13-31a BASF-centric one and it means ldquointegratedrdquo or ldquoconnectedrdquo In BASF everything is connected HkR1sup1r04$sites these sites create amp$amp3amp13THORN13$3production systems by means of smart interlinking The by-product of one plant is used as the starting material for another So there is almost no waste l1133r04$concept is about

BASF PETRONAS I131amp-331-0$13-$3[4$3$13$3r04$

principle is a major part of 313amp-$lt11413$development story We connect our production our technologies our customers our business partners and also our employees in order to make the most of our resources develop innovative solutions and create value from what might otherwise have been wasted

We do not just produce chemicals - we create chemistry for a sustainable future This philosophy is deeply 0ampamp3$313amp-$lt1belief For us this is an ongoing journey and we need all employees to live up to this and make contributions towards sustainable development

6 l4ltintegrated site in Gebeng

Kuantan is one of 33amp$1amp3013r04$13$31g1313region (outside of China) How do you 31-1333$90amp$$3amp43ampampamp1313company operations in the East Coast region amp]lt1

Having the site here encourages more investments and attracts other investors in setting up here in Gebeng While these investments propel Gebeng as one amp]lt111313production powerhouses this also brings challenges in minimising environmental impact Strong cooperation

and support from the Department of Environment and their ampTHORN13011$$ecirc0$3010amp$14$THORN13$31$minimising waste and emissions to proper facilities layout

On a more social side cooperation with NGOs has to be further strengthened and open communications with the local community is needed

7 s3amp standards have been adopted

lt]lt1$13amp-$13amp043$90amp$$3protection practices

Malaysian companies are governed by the standards outlined by the Malaysian Department of Environment There are many standards which are based on approved international European and USA standards such as international convention in all areas of concerning environmental protection from waste water discharge standards air emission standards to Waste handling and disposal European yenmk13$010

applied for Risk Based Approach in evaluating environmental impact while US EPA standards are the guidelines for soil and ground water contamination analysis

Malaysia also has strict 041amp$ordf$-$$$$

amp$$amp0$41301and their development

- Environmental impact studies

- Environment Management programs

- Response to environmental emergencies

The establishment of international chemical companies in the area also means that the highest global corporate standards are applied by the operators At BASF gMlj`^kI131we strongly adhere to strict corporate BASF environmental protection standards that place heavy emphasis in controlling emissions at the source data traceability of waste that is generated and review on a continuous basis on reduction and amp-33amp$-amp3$3We also publish an annual r04$130-amp0313details our environmental commitment and performance

5756

Lifestyle

Words And Images By Sanjitpaal Singh

ordf31-13ampwords and its one that portray the colossal magnitude for every living being on this planet On every step through the forest life is apparent regardless of time and age proving to be an admirable trait of complex creatures and plant-life alike

This wondrous ecosystem generates and regenerates naturally in an endless cycle to produce provide for its inhabitants and to endlessly survive Each from the ever so minute to enormous trees standing tall amongst its peers - life here sustains from only natural elements of earth water and the sun

From rolling mistsbeneath the hills at dawn to starry night skies this is a yearning through every hearts desire for the serenity of life away from the city Through photography we immortalise these emotions for all to view and take pleasure in These images most frequently end up as a feature in our homes from the wondrous plateau that gleams inspiration

What would a -amp3amp0-0$ordfI03$1yen

lenses- Storage media

(compatible to camera)- Tripod for stabilityordfIamp31kamp1amp$

garments hat

- Water amp Trail mix Photography has grown from a tool for visual reference art form a leisure activity a social medium for visual expressions becoming todays most trended lifestyle

In the next issue we will provide examples with techniques to photograph various aspects that can be found in nature together with some safety notes while in the wild

Sanjitpaal Singh is a multi international award winning photographer actively involved in various nature and wildlife and photography related activities Sponsored by various international top named photography brands he actively explores forests to MkXwQXfrac34PQhfrac349heQg9iQZfrac34ifrac34hPqfrac34the beauty of the Malaysian natural heritage to the world

Business Advocate

6160

Business Advocate

Living GreenBuilding for a growing population and preserving the environment is a dichotomy perhaps as old as the dawn of industry Accommodating the 6 billion people on this planet is a 90lt13amp13ltecirc0for mother earth

In recent times the property industry has been demonstrating realisation of 3113amp13ordfecirc133and concepts like sustainable development and green building are 13amp$ampecirc31of the concrete jungles around the world

Relatively few buildings in the Klang Valley provide a good benchmark for sustainable living My personal favorite in the KLCC area is The Troika It combines design and technology to create an aesthetically pleasing structure that interacts organically with its surroundings and 1$0ltTHORN13$3The beton brut architecture boldly reveals concrete in its raw splendor As a result hardly any paint is used on the building

All the windows use low-emissivity glass which increases

Ikhram is an award-winning

investment property advisor

and property analyst with a

focus on residential properties

in the KLCC area and niche

property products in Australia

Gfrac34qgQiGhfrac34egXQwQB9XXsfrac349Akifrac34iPGfrac34local property market at his

AXNfrac34QpQZN+e9BGiexclBYiexclYsfrac34 9ZDfrac34P9hfrac34AGGZfrac34MG9ikgGDfrac34QZfrac34 PGfrac34DNGfrac34+frac349ZDfrac34p9gQkhfrac34iPGgfrac34ekAXQB9iQZhiexcl

By Nikki Huet

For more infromation contact

nikkihuetgmailcom

thermal insulation The use of inverter air-conditioning systems in all the apartments further enhances 3$0ltTHORN13$13ltof the building

My personal favorite is the green lung that is the heart of The Troika It is a large courtyard

with impeccably pruned foliage almost like something Giorgio Armani would have done were he a landscaper This very green garden is central to the entire complex It is literally a breath of fresh air

Who says being green cannot be stylish

QZQZNfrac34aeligifrac3449h9AQfrac34QhigWasabi Bistro at the Mandarin Oriental Hotel [44-40ampecirc01exquisite authentic Japanese cuisine in an elegant private setting An open dining area the sushi bar and private booths ampecirc0$0113amp13of seating Meetings and gatherings can be hosted in the private dining area available On the weekends Wasabi Bistro is also popular with families There are plenty of choices for everyone on the menu

About a quarter of Japanese popular recipes use seaweed to boost 9amp40U31013$

iodine - vital for a healthy thyroid - copper calcium iron and magnesium The Seaweed Salad at Wasabi Bistro is a mix of fresh seaweeds that beautifully complement each other ndash it is a must try Order the Agedashi Tofu or the Tofu and Seaweed Salad to start your mealRice a staple in the Asian

diet is a good source of protein whereas the omega-3 fatty acids in 10$3amp03protection and improved blood circulation Donrsquot 43ltltamp4$yourself thoroughly enjoying the delightful Rainbow Roll or the rich and divine Kumirsquos No 1 The wasabi freshly

made and served with sushi cleanses the palate Wasabi in general is said to have compounds in it that can help prevent tooth decay Wasabi has also been found to aid cancer prevention and prevent blood clots if consumed regularly As with everything good moderation is key

HOLYHULQJVROXWLRQV

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Q12015 B

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18 19

Features

86((1(5lt())amp(17$33$1amp(6 86((1(5lt70(lt())amp(17lt

Always turn off air conditioners as you leave a room Be mindful and turn off lights and electronic devices yoursquore not using Try ldquoload shiftingrdquo by using energy when-ever possible during off peak times Most electronics use considerable amount of electricity over time even in standby mode unplug devices totally Do full loads of clothes and dishes when using kitchen appliances Same applies to boiling and heating water

Older electrical products are less energy efficient Consider buying energy efficient appliances Most electronic goods have an energy effi-ciency rating label with a 5 Star efficiency rating Energy efficient light bulbs like CFL con-sume up to 75 less energy amp last 8-12 times longer than incandescent bulbs Using energy efficient appliances goes along way towards saving energy and low-ering overall electricity bills

Business Advocate

usage and waste water by 20 per kilo by microsup3microsup313amp-03ampmicrosup3acutesup330amp4$THORN13$13ltgain of 2 per year

3K4313lt]lt1we achieved an overall energy savings of paraOgrave$microsup3acutemiddot30amp4various initiatives such as replacing low THORN13$13ltamp3amp013THORN13$13ltamp$1which contributed to a 2 savings in energy On our premise we had also changed 4amp0113$33341to T5 light tubes resulting in 30 to 50 reduction in energy consumption with three times longer life span for the light tubes

Part of our initiatives also includes optimisation of resources and adopting alternative resources

Recently we upgraded a chiller with plate heat exchangers that optimises the usage of chilled water capacity This resulted in another 2 reduction in power consumption

secircamp031to improve our manufacturing processes and continuously work towards the reduction of electricity usage throughout the company We use natural gas in our manufacturing operations where the consumption and trend of usage is continuously monitored

As for reducing water consumption we have 3$13amp$113amp41ecircamp031to minimise water usage resulting in a 2 in water savings in

microsup3acutemiddot`40M$$0$department also regularly conducts audit to identify areas of leakages in the plant taking steps to repair or replace the faulty pipes to avoid further wastages

We have a systematic procedure for the disposal of market-returned products used packaging materials and scheduled waste We 931ecircamp031contribute to a cleaner and greener environment

This merely marks the $$$ampamp40ecircamp0313ampcreate a more sustainable future In reaching our 2020 goal we will continue to optimise our production capabilities with plans to stop less THORN13$3-0amp4133amp$$1$microsup3acutecedilg$101ampunderway to optimise fuel and steam consumption

AppendixszligSG ndash SEGREGATED s03I03-oil is kept apart throughout the supply chain

sup2 UTZ - Founded in Amsterdam UTZ stands for sustainable farming of 13ampecirc13amp13amp$3U31a programme and a label for sustainable farming Through the UTZ programme farmers grow better crops generate more income and create better opportunities while safeguarding the environment and securing 3031$34001amp40131

20 21

Features

1 Know your Businessrsquos Impact on the Immediate Community and Surrounding

This could be anything from identifying how many locals your company employs to say observing the kind of services you require 331-0amp9lt3local communities s090ltamp40ampTHORN13is or whatever the nature of your business is remember that every single paper or Styrofoam food container that your employee throws out amp3ampTHORN1310ltone sign of your company impacting your environment and community U31-amp03$33ampacknowledge and identify the areas in which your business impacts the external surrounding because this helps you observe and make better decisions in the future on which areas you or your company would like to tackle to start embarking on reducing ltamp4013amp-$lt1amp041$111-133This is what I like to call being aware and accountable of your 41$111-133

micro]$ecircamp03to Quantify or Measure Your Businessrsquos Impact(s)

Once you have done amp93$3step which can be

quite challenging is measuring your impact One easy way do get yourself getting the hang of this is by simply monitoring 1ltltamp4013amp-$lt1electricity bill water bill utilities bill or even your collective bills on mileage or transportation for yourself and your employees This is the key step to take ndash to be aware or conscious of your daily usage of energy water and fossil fuels Once you have these data and 114$ltamp40$amp3shocked by your usage 31ampamp13033ampobserving how you can keep your impacts on the environment minimal by also looking at the economic savings of certain socially responsible ways of better governance in your company This is 1ampampUgrave3$-013401amp03ampdeveloping strategic and ecirc1339-amp13133address sustainability in ltamp40ampTHORN13

3 Getting Your M-amplt1amp$Board

One of the key challenges for most young companies is to create a vision where accountability is of utmost importance This vision of course normally comes from a civic conscious founder or founders Getting your employees to understand sustainability and accountability can

be challenging but the $31140-113challenges

For one you are not just 30$$ltamp4013ecirc3ampbe more in-tune with sustainability you are also setting certain employee characteristics right by educating them on their impact on businesses Trust me if your employees are taught and trained well to understand accountability and sustainability you have 13amp$30431$13$3ltto helping the work force grow in a sustainable manner This is truly a nation building exercise

4 Reaching out to NGOs

U31$amp31lt3amp34-the challenges of being sustainable alone so never think that you have to do this yourself Reach out to NGOs that are aplenty and many of these NGOs are trained and well-verse in working synergistically with corporate organisations or small businesses towards community-based or environment-based approaches to addressing sustainability One easy way is to reach amp43313amp4$30lt1biggest coalition of environmental and social NGOs like MENGO (Malaysian Environmental NGOs) at wwwmengoorg

In a nut shell and back to the question of whether Ikj1413lanswer is NO if a corporate entity is able to grasp the 30413amp$13-3ampIkj$make a social economic or environmental change 330Ikjecircamp031lt$30$$-amp139social and environmental values among their employees There is so much to read and be aware of out there and socially responsible companies are on the rise The test now is ndash what are you going to start working on to be more socially responsible today rather than 3ampamp00ampUgrave300$311amp030313

69hYQZfrac349hsQDfrac34P9QgeGghZfrac34of MENGO (Malaysian Environmental NGOs) since 2012 MENGO is an independent platformnetwork of Malaysian NGOs that is committed towards enhancing the environmental sustainability agenda at local national and international levels MENGO aspires towards an ecologically-sound transparent participatory and socially just society through sustainable development policies and practices related to natural resources management and biodiversity conservation More information about

MENGO can be found at wwwmengoorg

Business Advocate

Is Sustainability In Businesses A Myth Just A Fad Or Something Corporates Can Actually Achieve

Over the last decade there has been a massive boom in the number of corporates iP9ifrac34P9pGfrac34VkYeGDfrac34Zfrac34iPGfrac34+frac34A9ZDq9NZiexclfrac344Gfrac349gGfrac34PG9gQZNfrac349frac34Xifrac349Akifrac34Bgeg9iGhfrac34adopting social responsibility programs and many more corporates also acknowledge or are more aware about their businessrsquos impacts on the environment Of course many of such corporate companies donrsquot fall short on their media exposures about iPGQgfrac34+frac34GwMgihfrac34Akifrac34DGhfrac34hkhi9QZ9AQXQisfrac34gG9XXsfrac349XXfrac34AQXfrac34DqZfrac34ifrac34iP9ifrac34sup2frac34YGDQ9frac34YQXG9NGpound

The bigger companies are of course on the hunt to embark on impactful amp01$13$3Ikjprograms and the motivation is typically driven by their shareholders whom are more conscious today about the impacts of their investments on the environment then say a decade ago Driven by pressures of their shareholders public listed or multinational companies are also driving and changing the landscape in which traditional companies operate In short more companies today are moving towards being more accountable on the impacts of their businesses Just how far are the companies in Malaysia today really -013313$1413$3lt

s0$3lt1$more accountability these days where more companies are aware of their carbon emission and some even meticulously measure their carbon-related impacts and 9$$13343amp$$mitigation mechanisms or strategies to ensure that their businesses are not just operating in a responsible manner but that these companies are also branding themselves as a company that cares for the people and its planet

The nation has just launched a program 133]ltI0amp$program which is actually a platform for companies to voluntarily declare or disclose their carbon footprint and share with the government their mitigation or adaptation strategies on carbon 11amp$04133amp$U31brilliant program except 3331$amp3$3amp0ltprogram and companies participate voluntarily k13amp$lt31330133$

companies that are already leaps and bounds ahead in their practice and $13343amp$3amp$ampsustainability However what about the smaller companies such as social enterprises and small-medium enterprises k]M1Kamp11413$3ltmean anything to these $331Kamp1amp13enterprises and SMEs see any advantage to be more 1amp13lt01-amp$1Kamp1being socially responsible provide any better credentials or credibility to 113amp-$1

Here lies the challenge in the country

With the increasing growth of SMEs and social enterprises today the future of sustainability in Malaysia lies in the hands of these entities Malaysia is now a hub for a lot of social enterprises and small-medium industries and with a whopping frac14sup3sup3sup3sup3sup3amp1413$331that currently exist in the 03amp$13$3-43ask ndash are these companies

able to grasp the basic practical approaches 3amp1413$3ltM9$a better question to ask ndash who is taking this lead in the country to ensure that SMEs and smaller companies are progressive by adopting the concept of sustainable approaches 3amp04$$$41$11

As an environmentalist in the country and one that is also very vocal about the current landscape of sustainability in Malaysia I felt that -0-131133ampshare some of my personal thoughts on how If Malaysia is going to adopt and embrace sustainability and be in the forefront of championing sustainable development then the simple points below would be some thoughts to ponder for many 1313439ampTHORN1301or executive directors of social enterprises or SMEs to consider

by Yasmin Rasyid Chairperson of MENGO (Malaysian Environmental NGOs)

22 23

^ŽůŝĚͲƐƚĂƚĞ gt ůŝŐŚƚ ĞŵŝƫŶŐ ĚŝŽĚĞͿ ůŝŐŚƟŶŐŝƐ ƚŚĞ ĮƌƐƚ ŐĞŶƵŝŶĞůLJ ŶĞǁ ůŝŐŚƟŶŐ ƚĞĐŚŶŽůŽŐLJ ŝŶŵŽƌĞ ƚŚĂŶ Ă ĐĞŶƚƵƌLJ ^ŝŶĐĞ ŝƚƐ ĞĂƌůLJ ďĞŐŝŶŶŝŶŐƐŝŶ ƚŚĞ ϭϵϲϬ Ɛ gt ůŝŐŚƟŶŐ ŚĂƐ ďĞĞŶ ƌĞĐŽŐŶŝnjĞĚĂƐŚŝŐŚĞĸĐŝĞŶĐLJ ůŽŶŐĞƌůĂƐƟŶŐůŝŐŚƚƐŽƵƌĐĞǁŝƚŚƐŝŐŶŝĮĐĂŶƚůLJ ŝŵƉƌŽǀĞĚ ǀŝƐƵĂů ŝŵƉĂĐƚ ŶŝƟĂůůLJĂƐƐŽĐŝĂƚĞĚǁŝƚŚĞůĞĐƚƌŽŶŝĐŐĂĚŐĞƚƐĐŝƌĐƵŝƚďŽĂƌĚƐĂŶĚŇĂƐŚůŝŐŚƚƐgtƐŽůŝĚƐƚĂƚĞůŝŐŚƟŶŐƚĞĐŚŶŽůŽŐLJŚĂƐďĞĞŶ ŝŶĐƌĞĂƐŝŶŐůLJ ĂƉƉůŝĞĚ ƚŽ ƚŚĞ ĐŽŵŵĞƌĐŝĂůůŝŐŚƟŶŐ ŝŶĚƵƐƚƌLJǁŝƚŚƉƌŽŵŝƐŝŶŐ ƌĞƐƵůƚƐ dŚĞ gtŵĂƌŬĞƚŝƐƉƌŽũĞĐƚĞĚƚŽŐƌŽǁďLJŵŽƌĞƚŚĂŶƚǁĞůǀĞĨŽůĚ ŽǀĞƌ ƚŚĞ ŶĞdžƚ ĚĞĐĂĚĞ ĂŶĚ ŝƐ ƉƌĞĚŝĐƚĞĚ ƚŽƌĞƉůĂĐĞĐŽŶǀĞŶƟŽŶĂůĐŽŵŵĞƌĐŝĂůůŝŐŚƟŶŐƐLJƐƚĞŵƐŝŶƚŚĞŶĞdžƚϮϬLJĞĂƌƐ

LED LIGHT ndash QUICK FACTS Features ĚǀĂŶƚĂŐĞƐĂŶĚltĞLJĞŶĞĮƚƐ

MORE WATTAGE gtƐ ƉƌŽĚƵĐĞŵŽƌĞ ůŝŐŚƚ ƉĞƌǁĂƩƚŚĂŶŝŶĐĂŶĚĞƐĐĞŶƚďƵůďƐgtƐĐĂŶĞŵŝƚůŝŐŚƚŽĨ ĂŶ ŝŶƚĞŶĚĞĚ ĐŽůŽƌ ǁŝƚŚŽƵƚ ƚŚĞ ƵƐĞ ŽĨ ĐŽůŽƌĮůƚĞƌƐ ƚŚĂƚ ƚƌĂĚŝƟŽŶĂů ůŝŐŚƟŶŐ ŵĞƚŚŽĚƐ ƌĞƋƵŝƌĞdŚĞĐŽůŽƌŽĨƚŚĞůŝŐŚƚĚĞƉĞŶĚƐŽŶƚŚĞĐŽŵƉŽƐŝƟŽŶĂŶĚ ĐŽŶĚŝƟŽŶ ŽĨ ƚŚĞ ƐĞŵŝĐŽŶĚƵĐƟŶŐ ŵĂƚĞƌŝĂůƵƐĞĚ ĂŶĚ ĐĂŶ ďĞ ŝŶĨƌĂƌĞĚ ǀŝƐŝďůĞ Žƌ ƵůƚƌĂǀŝŽůĞƚdŚŝƐŝƐĂŵƵĐŚŵŽƌĞĞĸĐŝĞŶƚŵĞƚŚŽĚƚŽƉƌŽĚƵĐĞĐŽůŽƌůŝŐŚƟŶŐĞīĞĐƚƐǁŝƚŚůŽǁĞƌŽǀĞƌĂůůĐŽƐƚƐLONGER USEFUL LIFE dŚĞ ƌĞĂů ĂƐƐĞƚ ŽĨ gtƚĞĐŚŶŽůŽŐLJŝƐƚŚĞĞdžƚĞŶĚĞĚůŝĨĞƐƉĂŶŽĨƚŚĞůŝŐŚƚƐKŶĞ ƌĞƉŽƌƚ ĞƐƟŵĂƚĞƐ ϰϬϬϬϬ ƚŽ ϱϬϬϬϬ ŚŽƵƌƐ ŽĨƵƐĞĨƵů ůŝĨĞ ĐŽŶƐĞƌǀĂƟǀĞůLJ ϭϮ ʹ ϭϱ LJĞĂƌƐͿ ǁŝƚŚƟŵĞƚŽĐŽŵƉůĞƚĞĨĂŝůƵƌĞďĞŝŶŐůŽŶŐĞƌ ampůƵŽƌĞƐĐĞŶƚƚƵďĞƐ ƚLJƉŝĐĂůůLJ ĂƌĞ ƌĂƚĞĚ Ăƚ ĂďŽƵƚ ϮϬϬϬϬ ŚŽƵƌƐĂŶĚ ŝŶĐĂŶĚĞƐĐĞŶƚ ůŝŐŚƚ ďƵůďƐ Ăƚ ϭϬϬϬ ŚŽƵƌƐ ŶŐĞŶĞƌĂůƚŚĞůŽŶŐůŝĨĞŽĨƚŚĞgtƐŝƐĞdžƉĞĐƚĞĚƚŽďĞĂƌŽƵŶĚ ϱϬ ƟŵĞƐ ůŽŶŐĞƌ ƚŚĂŶ ƚŚĞŵŽƐƚ ĐŽŵŵŽŶŝŶĐĂŶĚĞƐĐĞŶƚ ďƵůďƐ ĂŶĚ ƐŝŐŶŝĮĐĂŶƚůLJ ůŽŶŐĞƌ ƚŚĂŶƚŚĞŇƵŽƌĞƐĐĞŶƚƚLJƉĞƐDESIGNED TO FOCUS dŚĞ ƐŽůŝĚ ƉĂĐŬĂŐĞ ŽĨ ƚŚĞgt ĐĂŶ ďĞ ĚĞƐŝŐŶĞĚ ƚŽ ĨŽĐƵƐ ŝƚƐ ůŝŐŚƚ ƐŽƵƌĐĞŚĞŶĐĞ ŵĂŬŝŶŐ ŝƚ ŵŽƌĞ ĚŝƌĞĐƟŽŶĂů ŶĐĂŶĚĞƐĐĞŶƚĂŶĚŇƵŽƌĞƐĐĞŶƚƐŽƵƌĐĞƐŽŌĞŶƌĞƋƵŝƌĞĂŶĞdžƚĞƌŶĂůƌĞŇĞĐƚŽƌ ƚŽ ĐŽůůĞĐƚ ůŝŐŚƚ ĂŶĚĚŝƌĞĐƚ ŝƚ ŝŶ Ă ƵƐĂďůĞŵĂŶŶĞƌ DIMMING tŚĞŶ ƵƐĞĚ ŝŶ ĂƉƉůŝĐĂƟŽŶƐ ǁŚĞƌĞĚŝŵŵŝŶŐ ŝƐ ƌĞƋƵŝƌĞĚ gtƐ ĚŽ ŶŽƚ ĐŚĂŶŐĞ ƚŚĞŝƌĐŽůŽƌƟŶƚĂƐƚŚĞĐƵƌƌĞŶƚƉĂƐƐŝŶŐƚŚƌŽƵŐŚƚŚĞŵŝƐůŽǁĞƌĞĚ ƵŶůŝŬĞ ŝŶĐĂŶĚĞƐĐĞŶƚ ůĂŵƉƐ ǁŚŝĐŚ ƚƵƌŶLJĞůůŽǁGREAT FOR FREQUENT ON-OFF CYCLING LEDs ĂƌĞ ŝĚĞĂů ĨŽƌ ƵƐĞ ŝŶ ĂƉƉůŝĐĂƟŽŶƐ ƚŚĂƚ ĂƌĞ ƐƵďũĞĐƚƚŽ ĨƌĞƋƵĞŶƚ ŽŶͲŽī ĐLJĐůŝŶŐ ƵŶůŝŬĞ ŇƵŽƌĞƐĐĞŶƚůĂŵƉƐ ƚŚĂƚ ďƵƌŶ ŽƵƚ ŵŽƌĞ ƋƵŝĐŬůLJ ǁŚĞŶ ĐLJĐůĞĚĨƌĞƋƵĞŶƚůLJ ŽƌůĂŵƉƐƚŚĂƚƌĞƋƵŝƌĞĂůŽŶŐƟŵĞďĞĨŽƌĞƌĞƐƚĂƌƟŶŐRESILIENT TO DAMAGE gtƐ ďĞŝŶŐ ƐŽůŝĚ ƐƚĂƚĞĐŽŵƉŽŶĞŶƚƐĂƌĞŶŽƚĞĂƐŝůLJĚĂŵĂŐĞĚďLJĞdžƚĞƌŶĂů

ƐŚŽĐŬ ampůƵŽƌĞƐĐĞŶƚ ĂŶĚ ŝŶĐĂŶĚĞƐĐĞŶƚ ďƵůďƐ ĂƌĞĞĂƐŝůLJďƌŽŬĞŶǁŚĞŶĚƌŽƉƉĞĚQUICK LIGHT UPgtƐůŝŐŚƚƵƉƋƵŝĐŬůLJƚLJƉŝĐĂůƌĞĚ ŝŶĚŝĐĂƚŽƌ gt ǁŝůů ĂĐŚŝĞǀĞ ĨƵůů ďƌŝŐŚƚŶĞƐƐ ŝŶŵŝĐƌŽƐĞĐŽŶĚƐ gtƐ ƵƐĞĚ ŝŶ ĐŽŵŵƵŶŝĐĂƟŽŶƐĚĞǀŝĐĞƐĐĂŶŚĂǀĞĞǀĞŶĨĂƐƚĞƌƌĞƐƉŽŶƐĞƟŵĞƐEASY TO CUSTOMISE gtƐĐĂŶďĞǀĞƌLJƐŵĂůůĂŶĚĂƌĞĞĂƐŝůLJŝŶĐŽƌƉŽƌĂƚĞĚŽŶƚŽƉƌŝŶƚĞĚĐŝƌĐƵŝƚďŽĂƌĚƐ^ŝŶĐĞ gt ůŝŐŚƟŶŐ ŝƐ ƐŽůŝĚͲƐƚĂƚĞ ŝƚ ĐĂŶ ƌĞƐŝƐƚ ƚŚĞǀŝďƌĂƟŽŶƐ ŝŶ ĂŝƌĐƌĂŌƐ ƚƌĂŝŶƐ ĂŶĚ ĐĂƌƐ ŵĂŬŝŶŐ ŝƚĂŶĞdžĐĞůůĞŶƚĂůƚĞƌŶĂƟǀĞƚŽŽƚŚĞƌůŝŐŚƟŶŐƐŽůƵƟŽŶƐNOT HARMFUL (NO MERCURY) gtƐ ĚŽ ŶŽƚĐŽŶƚĂŝŶ ĚĂŶŐĞƌŽƵƐ ŵĞƌĐƵƌLJ ƵŶůŝŬĞ ĐŽŵƉĂĐƚŇƵŽƌĞƐĐĞŶƚůĂŵƉƐ

LED LIGHTS ndash SIX GOOD REASONS TO CHANGE

DESIRABILITY LEDrsquos ŵŽƌĞ ĞĸĐŝĞŶƚ ĂŶĚ ĞŶĞƌŐLJƐĂǀŝŶŐ ĨĞĂƚƵƌĞƐ ƚƌĂŶƐůĂƚĞƐ ŝŶƚŽ ĐŽƐƚ ƐĂǀŝŶŐƐ ĂŶĚŚŝŐŚĞƌƉƌŽĮƚƐSAFETY LED ůŝŐŚƟŶŐ ŝƐ ĚƵƌĂďůĞ ĂŶĚ ŶŽƚ ĞĂƐŝůLJĚĂŵĂŐĞĚhŶůŝŬĞŽƚŚĞƌůŝŐŚƚďƵůďƐgtůŝŐŚƚƐǁŝůůŶŽƚ ƐŚĂƩĞƌ Žƌ ĞdžƉůŽĚĞ ǁŚĞŶ ĚƌŽƉƉĞĚ ŽŵƉĂĐƚŇƵŽƌĞƐĐĞŶƚ ůŝŐŚƚƐ ĐŽŶƚĂŝŶ ĚĂŶŐĞƌŽƵƐ ŵĞƌĐƵƌLJ ĂŚŝŐŚůLJƚŽdžŝĐĞůĞŵĞŶƚǁŚŝĐŚŝƐĐŽŶƐŝĚĞƌĞĚŚĂnjĂƌĚŽƵƐǁĂƐƚĞƚŚĂƚĐĂŶŶŽƚďĞĚŝƐĐĂƌĚĞĚĂƐƌĞŐƵůĂƌǁĂƐƚĞgtůŝŐŚƟŶŐĐĂŶĂůƐŽďĞŵĞĐŚĂŶŝĐĂůůLJĂƩĂĐŚĞĚƚŽĮdžƚƵƌĞƐƚŽƉƌĞǀĞŶƚƚŚĞŌLEDs ARE COOLER gt ůŝŐŚƟŶŐƐ ĂƌĞ ĐŽŽůĞƌ ĚĚŝƟŽŶĂů ĞŶĞƌŐLJ ĐŽƐƚƐ ĂƐƐŽĐŝĂƚĞĚ ǁŝƚŚ ĐŽŽůŝŶŐƐƵĐŚĂƐĂŝƌĐŽŶĚŝƟŽŶŝŶŐͿĐŽƐƚƐĂƌĞƌĞĚƵĐĞĚEFFECTIVENESS ϭϬϬй ŽĨ ůŝŐŚƚ ŝŶ ĂŶ gt ƐƚƌŝƉŝƐ ĚŝƌĞĐƚĞĚ ĚŽǁŶǁĂƌĚƐ ĂŶĚ ŝŶ Ă ŵŽƌĞ ĨŽĐƵƐĞĚŵĂŶŶĞƌ ĂƐ ŽƉƉŽƐĞĚ ƚŽ ŇƵŽƌĞƐĐĞŶƚ ďƵůďƐ ƚŚĂƚĚŝƌĞĐƚůŝŐŚƚďŽƚŚƵƉĂŶĚĚŽǁŶATTRACTIVENESS gt ůŝŐŚƟŶŐŽīĞƌƐ ĐŚĂŶŐĞĂďůĞĐŽůŽƌ ĐŽŵďŝŶĂƟŽŶƐ ĂŶĚ ǀŝƐƵĂů ĞīĞĐƚƐ ĂŶĚ ĐĂŶĐĂƚĞƌƚŽĞŶĚůĞƐƐĚĞƐŝŐŶƉŽƐƐŝďŝůŝƟĞƐldquoGREENrdquo gt ůŝŐŚƟŶŐ ŝƐ ϳϬͲϴϬй ŵŽƌĞ ĞĸĐŝĞŶƚͲ ƚŚĞ ƌĞƐƵůƚ ŝƐ ĂŶ ŽǀĞƌĂůů ƌĞĚƵĐƟŽŶ ŝŶ ƉŽůůƵƟŽŶĂƐƐŽĐŝĂƚĞĚ ǁŝƚŚ ŐĞŶĞƌĂƟŶŐ ĞŶĞƌŐLJ ĨƌŽŵ ƉŽǁĞƌƉůĂŶƚƐdŚĞůŽŶŐĞƌƵƐĞĨƵůůŝĨĞŽĨƚŚĞgtůŝŐŚƚϭϮͲϭϱLJĞĂƌƐͿĂůƐŽĞŶƐƵƌĞƐĂĚĞĐƌĞĂƐĞŽĨǁĂƐƚĞŝŶůĂŶĚĮůůƐ

LED ndash APPLICATION AND ADAPTATION

ƉƉůŝĐĂƟŽŶƐ ǁŚĞƌĞ gt ůŝŐŚƟŶŐ ŝƐ ƚŚĞ ƐŵĂƌƚĂůƚĞƌŶĂƟǀĞŝŶĐůƵĚĞ

KĸĐĞ ƵŝůĚŝŶŐƐ tĂƌĞŚŽƵƐĞƐ ĂŶĚ ampĂĐƚŽƌŝĞƐKƵƞŝƫŶŐ Žƌ ƌĞƚƌŽĮƫŶŐ ĞŶƟƌĞ ǁĂƌĞŚŽƵƐĞƐĨĂĐƚŽƌŝĞƐĂŶĚŽĸĐĞďƵŝůĚŝŶŐƐǁŝƚŚĞŶĞƌŐLJĞĸĐŝĞŶƚgt ůŝŐŚƟŶŐƐ ĐĂŶ ƉƌŽĚƵĐĞ ĚƌĂŵĂƟĐ ƐĂǀŝŶŐƐ ŝŶĞŶĞƌŐLJ ĐŽƐƚƐ ĂŶĚ ŵĂŬĞ ƚŚĞ ĐŽŵŵĞƌĐŝĂů ƐƉĂĐĞŵŽƌĞǀŝĂďůĞĂŶĚŵĂƌŬĞƚĂďůĞƚŽƚĞŶĂŶƚƐŶƐƟƚƵƟŽŶĂůŶĚƵƐƚƌŝĂůĂŶĚŽŵŵĞƌĐŝĂůgtŝŐŚƟŶŐgtƉƌŽĚƵĐƚƐŚĂǀĞĂƐŝŐŶŝĮĐĂŶƚŝŵƉĂĐƚŽŶĞŶĞƌŐLJƵƐĞ ŝŶ ĂŝƌƉŽƌƚƐ ŚŽƐƉŝƚĂůƐ ƐĐŚŽŽůƐ ĂŶĚ ƌŽĂĚǁĂLJůŝŐŚƟŶŐƐ ǁŚĞƌĞ ĐŽŶǀĞŶƟŽŶĂů ŇƵŽƌĞƐĐĞŶƚͲ ĂŶĚŝŶĐĂŶĚĞƐĐĞŶƚͲůŝƚƐŝŐŶĂŐĞĂƌĞŚĞĂǀŝůLJƵƐĞĚZĞƚĂŝů gtŝŐŚƟŶŐ gtƐ ŽīĞƌ ƵŶƉƌĞĐĞĚĞŶƚĞĚŇĞdžŝďŝůŝƚLJ ŝŶ ĐŽůŽƌƐ ĂŶĚ ĐŽŶĮŐƵƌĂƟŽŶƐ ƚŽ ůŝŐŚƟŶŐĚĞƐŝŐŶĞƌƐ ŝŶ ĐƌĞĂƟŶŐ ĚŝƐƉůĂLJƐ ĂŶĚ ŵŽŽĚƐ ŝŶƌĞƚĂŝůƐĞƫŶŐƐƌĞƐƚĂƵƌĂŶƚƐĂŶĚƐŚŽƉƉŝŶŐĐĞŶƚĞƌƐŽŵŵĞƌĐŝĂů ^ŝŐŶĂŐĞ ŽŵŵĞƌĐŝĂů ƐŝŐŶĂŐĞ ŽŌĞŶŽƉĞƌĂƚĞƐϭϮƚŽϮϰŚŽƵƌƐƉĞƌĚĂLJ ĐŽŶƐƵŵŝŶŐĂďŽƵƚϮйͲϱйŽĨƚŚĞƚŽƚĂůĞůĞĐƚƌŝĐŝƚLJŝŶŵĂũŽƌĐŝƟĞƐdŚŝƐĐĂŶ ĚƌĂŵĂƟĐĂůůLJ ďĞ ƌĞĚƵĐĞĚ ďLJ ϱϬй Ͳ ϵϬй Ͳ ĂŵĂũŽƌƐĂǀŝŶŐƐĨŽƌĂůů

ůů gt gtŝŐŚƟŶŐ ^LJƐƚĞŵƐ ƌĞ EŽƚ dŚĞ^ĂŵĞ

ŵƉƌĞƐƐŝǀĞůŽŶŐͲůŝĨĞƚĞĐŚŶŽůŽŐLJŵĂŬĞƐgtůŝŐŚƟŶŐ

ƐLJƐƚĞŵƐ Ă ǀŝĂďůĞ ůŽŶŐͲƚĞƌŵ ŝŶǀĞƐƚŵĞŶƚ gtůŝŐŚƟŶŐ ƐŽůƵƟŽŶƐ ŽīĞƌ ƚƌĞŵĞŶĚŽƵƐ ĞŶĞƌŐLJ ĂŶĚŵĂŝŶƚĞŶĂŶĐĞƐĂǀŝŶŐƐƚŚĂƚĞĂƐŝůLJũƵƐƟĨLJƚŚĞŚŝŐŚĞƌƵƉĨƌŽŶƚ ĐŽƐƚ gtƉƌŽĚƵĐƚƐ ƉƌŽǀŝĚĞĞdžĐĞƉƟŽŶĂůƋƵĂůŝƚLJ Ăƚ Ă ĐŽƐƚ ƚŚĂƚ ĂůůŽǁƐ ĨŽƌ ƌĞĂƐŽŶĂďůĞƉĂLJďĂĐŬƐ ĨƌŽŵĞŶĞƌŐLJ ĂŶĚŵĂŝŶƚĞŶĂŶĐĞ ƐĂǀŝŶŐƐampŽƌ ƚŚŝƐ ƌĞĂƐŽŶ gt ůŝŐŚƟŶŐ ƐŽůƵƟŽŶƐ ĂƌĞ ďĞŝŶŐŝŶĐƌĞĂƐŝŶŐůLJĂĚŽƉƚĞĚŝŶŝŶĚƵƐƚƌŝĂůĂŶĚĐŽŵŵĞƌĐŝĂůďƵŝůĚŝŶŐƐŶĚƵƐƚƌŝĂůďƵƐŝŶĞƐƐŽǁŶĞƌƐƌĞůLJŽŶŚŝŐŚͲďĂLJůŝŐŚƟŶŐƚŽŬĞĞƉŽƉĞƌĂƟŽŶƐƌƵŶŶŝŶŐϮϰďLJϳWůĂLJŝŶŐŝŶƚŚŝƐƐƉĂĐĞ ƌĞƋƵŝƌĞƐ ĂƩĞŶƟŽŶ ƚŽ ĚĞƚĂŝů ƚŚĂƚ ĞdžĐĞĞĚƐƚŚŽƐĞ ŽĨ ŵŽƌĞ ĐŽŵŵŽŶ ĂƉƉůŝĐĂƟŽŶ ƐƉĂĐĞƐ ůŝŬĞĞŵƉůŽLJĞĞĐƵďŝĐůĞƐŚĂůůǁĂLJƐŽƌĐŽŶĨĞƌĞŶĐĞƌŽŽŵƐŝŐŚͲďĂLJůŝŐŚƟŶŐŵƵƐƚŵĞĞƚƐĂĨĞƚLJĚĞŵĂŶĚƐƐƵĐŚĂƐŚŝŐŚĞƌĐĞŝůŝŶŐŝŶƐƚĂůůĂƟŽŶƐŵŝŶŝŵŝnjŝŶŐĐŽŶƚƌĂƐƚƌĞĚƵĐŝŶŐ ŐůĂƌĞ ĂŶĚ ŽƚŚĞƌ ƐĂĨĞƚLJ ĂŶĚ ŚĂnjĂƌĚŽƵƐĞŶǀŝƌŽŶŵĞŶƚƌĞƋƵŝƌĞŵĞŶƚƐ

ƐŬdŚĞdžƉĞƌƚ

dŽŵŽƌƌŽǁŝƐdŽĚĂLJĂƐĨĂƌĂƐgtgtŝŐŚƟŶŐ^LJƐƚĞŵƐŐŽ dŚĞ ĂĚŽƉƟŽŶ ƌĂƚĞ ŝƐ ĨĂƐƚ ŝŶĐƌĞĂƐŝŶŐ ĚƌŝǀĞŶďLJ ŽďǀŝŽƵƐ ďŽƩŽŵ ůŝŶĞ ƐĂǀŝŶŐƐ ĞĸĐŝĞŶĐLJ ĂŶĚĞŶŚĂŶĐĞŵĞŶƚƐ ŝŶ gt ƚĞĐŚŶŽůŽŐLJ ʹ ƚŚĞ ŽůLJƌĂŝů ŽĨ gt gtŝŐŚƟŶŐ zŽƵ ŶĞĞĚ ƚŽ ďĞ ǀŝŐŝůĂŶƚ ŝŶƐĞůĞĐƟŶŐ ƚŚĞ ĐŽƌƌĞĐƚ gt ƉƌŽĚƵĐƚƐ ĂŶĚ ǀĞŶĚŽƌ ĚŽ ĚƵĞ ĚŝůŝŐĞŶĐĞ ŽŶ ƋƵĂůŝƚLJ ǁĂƌƌĂŶƚLJ ĂŶĚ ŵŽƐƚŝŵƉŽƌƚĂŶƚůLJƉŽƐƚ ŝŶƐƚĂůůĂƟŽŶ ƐĞƌǀŝĐĞĂŶĚ ƐƵƉƉŽƌƚʹŝŶƐŚŽƌƚǁŽƌŬǁŝƚŚƚŚĞĞdžƉĞƌƚƐ

LED LIGHTING COST SAVING CALCULATOR

ŽŶƚĂĐƚ ƵƐ ĨŽƌ Ă ampƌĞĞ ŶĞƌŐLJ ƵĚŝƚ ĨŽƌ LJŽƵƌŝŶĚƵƐƚƌŝĂů ĂŶĚ ĐŽŵŵĞƌĐŝĂů ƐƉĂĐĞ ĂŶĚ ƌĞĂůŝnjĞ ƚŚĞĐŽŶƐŝĚĞƌĂďůĞ ƐĂǀŝŶŐƐ LJŽƵƌ ƐƉĂĐĞ ĐĂŶ ƌĞĂůŝnjĞ ŽǀĞƌƚŚĞ ƉƌŽũĞĐƚĞĚ ůŝĨĞ ŽĨ gt ůŝŐŚƟŶŐ ůƚĞƌŶĂƟǀĞůLJ LJŽƵŵĂLJĐĂůĐƵůĂƚĞLJŽƵƌ ƐĂǀŝŶŐƐƵƐŝŶŐŽƵƌŶĞƌŐLJ^ĂǀŝŶŐƐŶĂůLJƐŝƐdŽŽů

ďŽƵƚdŚĞƵƚŚŽƌ

Ƶƌŵŝƚ ^ ^ŝĚŚƵ ŝƐ Ă ŝƌĞĐƚŽƌ ŽĨ d ŶĞƌŐLJdĞĐŚŶŽůŽŐŝĞƐ ʹ Ă ĐŽŵƉĂŶLJ ĚĞĚŝĐĂƚĞĚ ƚŽĚĞǀĞůŽƉŝŶŐƐƵƐƚĂŝŶĂďůĞĞŶĞƌŐLJͲĞĸĐŝĞŶƚƐŽůƵƟŽŶƐƚŚĂƚ ĐŚĂŶŐĞ ƚŚĞ ǁĂLJ ŝŶĚƵƐƚƌŝĂů ĂŶĚ ĐŽŵŵĞƌĐŝĂůďƵƐŝŶĞƐƐĞƐ ŽƉĞƌĂƚĞ Ğ ŝƐ ŽŌĞŶ ƐŽƵŐŚƚ ĨŽƌŚŝƐ ƚŚŽƵŐŚƚ ůĞĂĚĞƌƐŚŝƉ ŽƉŝŶŝŽŶƐ ŽŶ ŝŶŶŽǀĂƟǀĞƐŽůƵƟŽŶƐ ŝŶ ƚŽĚĂLJ Ɛ ĞŶǀŝƌŽŶŵĞŶƚĂůůLJ ĂŶĚ ďŽƩŽŵůŝŶĞĐŚĂůůĞŶŐĞĚďƵƐŝŶĞƐƐĐůŝŵĂƚĞ

d ŶĞƌŐLJ dĞĐŚŶŽůŽŐŝĞƐ ŝƐ Ă ůĞĂĚŝŶŐgt Z Θ ŽƌŐĂŶŝnjĂƟŽŶ ǁŝƚŚ ŝƚƐ ŽǁŶƉĂƚĞŶƚƐ ĂŶĚ ƚƌĂĚĞŵĂƌŬƐ ŝŶĐůƵĚŝŶŐ ƚŚĞƌĞǀŽůƵƟŽŶĂƌLJ ĞůĞĐƚƌŽŶŝĐƐ ĂŶĚ ŚĞĂƚŵĂŶĂŐĞŵĞŶƚƐLJƐƚĞŵĨŽƌgtƐ

ampŽƌŵŽƌĞ ŝŶĨŽƌŵĂƟŽŶĂŶĚ ƚŽ ŐĞƚ LJŽƵƌŶĞƌŐLJ^ĂǀŝŶŐƐĂůĐƵůĂƚŽƌ ĐŽŶƚĂĐƚdŶĞƌŐLJdĞĐŚŶŽůŽŐŝĞƐĂƚdĞůнϲϬϯͿϳϵϱϳϭϭϭϱϮϭϭϱampĂdžнϲϬϯͿϳϵϱϳϯϭϭϱŵĂŝůŝŶĨŽΛĂŐƚĞŶĞƌŐLJĐŽŵ

LED LIGHTINGEverything You Need to Know to Enjoy TheĞŶĞĮƚƐŽĨĂƌŝŐŚƚĞƌ DŽƌĞ^ƵƐƚĂŝŶĂďůĞTomorrow

Business Advocate

Shock and vibration proofSafe ndash no harmful mercury

Extremely low heat generationNo maintenance required for years

Sustainable Technology amp 100 recyclable

Introducingthe Future of Light

85 Energy Saving Lighting System

GREEN amp SUSTAINABLE ENERGY SAVINGENVIRONMENTAL FRIENDLY TECHNOLOGY

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24 25

Features

0$$3amp94ldquogreen chemicalsrdquo This could create an economic windfall and result in the prospective production of green chemicals and products valued at $30 billion per year by 2025

Due to deforestation responsible production is also necessary to prevent the worst aspects of palm oil production including waste management I031413$palm oil is fast becoming necessary to counter the worst impacts $133lt31$4130ltForestry industries have consciously made $ecircamp033amp$41sustainable practices so as to not carry forward the harsh

ecirc1331ampamp0133amp$and forest degradation

The green technology revolution is rather newly introduced into the Malaysian business market but the government is keen to undergo the transformation The focus for this development is on energy manufacturing construction information and communication technology water resources waste management and transportation

In view of this technology and telecommunications industries in Malaysia have also begun to embrace this goal by reducing the

environmental impact of their products and the purchase of fabricated and manufactured products that actively reduce any negative impacts on the environment

Airlines have also taken $3amp1313amp4$333lt$is not good for the environment and steps 9$3$3ampltmore direct routes practice continuous descent approaches and lt30$13$00130Ugrave31$amp003amp-0amp94THORN13$13ltand thereby reduce fuel consumption Many retail outlet corporations have also implemented a ldquoNo Plastic Bagrdquo

policy and have urged shoppers to use reusable shopping bags

As new business strategies emerge and the issues of running a sustainable business becomes more prominent and promising business sectors are starting to implement them as they 013$313can actually bestow Environmentally friendly practices can reduce costs improve sustainability and attract new and long-term customers This way businesses and the environment can form a sustainable balance that allows corporations to prosper while still preserving the environment

Business Advocate

Corporate Environmental GheZhQAQXQisfrac34Zfrac34PGfrac34QhG

Corporate environmental responsibility though not widely implemented in a business environment holds an integral place in the visions of many public and private sector companies Numerous major corporate philosophies have started to emphasise the importance of environmental ethics in business operations It looks at higQWQZNfrac349frac34AGZGwQBQ9Xfrac34A9X9ZBGfrac34Mfrac34wQZ9ZBQ9Xfrac34egheGgQisfrac349ZDfrac34GZpQgZYGZi9Xfrac34hkhi9QZ9AQXQisiexcl

`$3amp3$31of an environmentally sustainable business model coming to the limelight in Malaysia many companies have started adopting environmentally conscious business strategies as part of their company philosophies This emerging strategy invokes a responsibility that companies feel towards the environment in hopes of directly and indirectly sustaining the progress of all individuals and corporations

By implementing sustainable business practices business 13amp0-amp03amp$1$3from long-term success that is built on environmental sustainability that will ultimately contribute 3amp30$$13prospects With regards to the level of implementation large particularly foreign multinational companies seem to have the highest level

of implementation followed by large to 41amp13companies and lastly 13amp41local companies that are more attuned to $-11amp$-0amp3maximisation

Previously when companies indicated Iamp0-amp03kamp13j1-amp$13ltIkjthey were merely referring to social ecircamp0313amp9133ampsociety in charitable ways which were not necessarily inclusive of environmental $3391Ikjactivities aimed at preserving the environment did not get as much weight in Malaysia as it is considered secondary to the economic $31amp41$11

In fact in Bursa ]lt111409ltamplisted companies on this issue many of them scored very low in the environmental domain But the scope is changing with more NGOs and

environmentally friendly companies advocating for green ecircamp031$]lt1$businesses The number of companies adopting green strategies is rising as the awareness amp31$31011

The Green Purchasing Network Malaysia (GPNM) is a non-governmental organisation that promotes green purchasing Owing to this Malaysia is considering the need for a law that makes it mandatory for the government and private sector to purchase eco-friendly products and services GPNM ampecirc01$amp$expertise on sustainable environmental production and consumption to encourage the implementation of environmentally sustainable practices within many business sectors including agriculture apparel technology telecommunications automotive beauty and

personal care textiles and many more

In an attempt to reduce the negative impact of the hospitality sector on the environment the hotel industry 14$$$sustainable green business models to meet the demands of the public while not 901ltecirc133$the environment Moreover 1303133amp$10issued in order to recognise the 4$3amp1413green regulations and practices which turn out to be a useful green marketing tool 33$amp313-413that the business has included various green practices into their daily operations

Green sustainable business development is also coming to the forefront in Malaysia initiating from the oil palm industry It has been determined that the waste biomass can be

26 27

Features

Why Business Must Adopt The New Iso 14001 2015

The World Economic Forum in early 2014 announced the top ten risks that the world will face in the next decade and of these three were related to the environment namely water shortages climate change and extreme weather conditions

Tamp031ecirc133$41$11U$microsup3acuteacutel$14ecirc031amp013ampamp1$half a century and as the amp01013-0amp4130of hard-disk drives the biggest exporter of rice and rubber and the second largest supplier of sugar its economy was badly ecirc133Ramp0-Toyota the Japanese car maker reported a 04133amp$$-0amp31ltacuteraquo Ograve43amp14--ltproblems from Thailand

Mutli-million ringgit losses were also

experienced by at least 30 organisations in Selangor when water rationing was introduced in the state between March and May microsup3acutemiddot43amp04133amp$of available water in the Selangor Dam Nestle 14ecirc0j]acutecedilamp$$losses everyday during the rationing period while Panasonic had to amp0ampj]middotsup3amp$$orders due to the water supply disruptions

u0amp]lt110130$0lt$[14ecirc004133amp$$

-0amp4133amp$0ampparaordmsup3frac14Ograveof the national total in microsup3acuteacute3ampparacedilordmOgrave$microsup3acutemicrodue to changing rainfall pattern in the Muda area The unpredictable weather has caused land preparation and seeding to be impaired leading to destructive rippling impacts

These examples show that the current idea of perpetual economic growth occurs in an ecological system that has biophysical limits Business leaders need to

understand that while social economic market and technological trends and their responses to those trends tend to $4$13314131311of their business so do environmental conditions and trends

Despite all of this a study amp$lt3m[I0amp$l0413$microsup3acutemicro$9amp9$middotordmcedil1$amp01343910ampH0I$[amp0m[$mkamp0interviewed showed that many do not monitor the threats to their business

by Amarjit Kaur Senior Consultant SHEMSI Sdn Bhd

28 29

SHEMSI Sdn Bhd supports your path towards sustainability by providing advice training and auditing

services We are proud to introduce internationally recognised training courses that enhance your

capabilities and help you to meet challenges along your path to sustainability

Tel +60(3)5191 7858 Fax +60(3) 5191 6744 Email mailshemsicom Web wwwshemsicom

GRI G4 Certified Training (Sustainability Reporting) This course will introduce you the elements of a sustainability report using the GRIrsquos five step process ldquoprepare connect define monitor and reportrdquo and prepare you to coordinate the sustainability reporting process(Organised by NCSR in collaboration with SHEMSI Sdn Bhd)

bull 14 ndash 16 Apr 4 ndash 6 Aug amp 17 ndash 19 Nov Kuala Lumpur

IEMA Managing with Environmental Sustainability This course aims to provide anyone working in any managerial role with a strategic and operational overview of environmental sustainability

bull 25 ndash 26 Feb amp 18 ndash 19 Aug Kuala Lumpur bull 2 ndash 3 Jun amp 27 ndash 28 Oct Penang

IEMA Making the Transition to ISO 14001 2015 This course is designed to provide you with an understanding of the revised standard enabling you to evaluate and implement changes with the aim of improving your organisationrsquos EMS and environmental performance

bull 20 ndash 21 Jan 26 ndash 27 May amp 8 ndash 9 Dec Kuala Lumpur bull 17 ndash 18 Mar amp 29 - 30 Sep Penang

IEMA Carbon (GHG) Accounting and Management This course is aimed at professionals responsible for measuring reporting and managing carbon dioxide and other greenhouse gas (emissions) for their organisation

bull 1 ndash 2 Apr 28 ndash 29 Jul amp 6 ndash 7 Oct Kuala Lumpur

IOSH Managing Safely This course brings managers up to speed on the practical actions needed to handle health and safety in their workplace

bull 2 ndash 5 Mar amp 24 ndash 27 Aug Kuala Lumpur

bull 11 ndash 14 May amp 30 Nov ndash 3 Dec Penang

^ƵƉƉŽƌƚŝŶŐzŽƵƌWĂƚŚdŽǁĂƌĚƐ^ƵƐƚĂŝŶĂďŝůŝƚLJ

SUSTAINABILITY FROM THE BOARDROOM

421280-P

LEAD

MANAGE

DELIVER

bull IEMA ndash Institute of Environmental Management and Assessment UK

IEMA Leading With Environmental Sustainability From leaders in organisations senior executives board members and investors this course encourages all to formulate a strategic understanding of the risks and opportunities presented by a changing environment on their ability to do business

Provided in-house upon request

bull IOSH ndash Institution of Occupational Safety and Health UK

Business Advocate

of its information and control systems etc This scene setting information helps the organisations to identify the threats to its existence and any opportunities that these may create In doing so the organisation is encouraged to apply a life cycle perspective so that these threats and opportunities are seen in the long term This does not imply that organisations have to perform a formal life cycle assessment

The standard also continues its current theme of requiring the organisation to determine its discharges the resources it uses including those in its value chain and manage those which are 1$13$3$amp003ampprotect the environment as well as determining the legal and other requirements with which it has to comply However in doing so the organisation is required to consider how these may also threaten the organisations existence eg failure to comply with the law could lead 3amp$1$0-433amp$damage or a controlled and approved waste discharge could lead to boycotts public protests and shareholder concerns

Another important change in the standard that helps in

Amarjit is the technical expert representing Malaysia on ISO TC 207 revising ISO 14001 and ISO 14004 She has been involved in delivering environmental OHS and other management system services in Malaysia Indonesia New Zealand and Australia since 1999

from environmental conditions and trends In addition they believed 331$13$313$13amptheir business operations to deal with resource scarcity were needed amp$lt$3lt0microsup3acuteraquo

Organisations need to understand that assessing environmental trends across the life cycle of their products and services and their impact on operations markets policy and reputation is a necessary imperative 3lt03ampecirc1339ltmanage threats capture opportunities and generate long-term competitive advantage The environmental landscape is changing and as a consequence the business landscape is also changing How can business leaders 0113113$1

U$3middot34030amp31year the third edition of Uk`acutemiddotsup3sup3acuteM$90amp$$3Management Systems

will be published Ugrave3030lt01ampextensive deliberation by technical experts from over 60 countries The new version has incorporated the work of an ISO future challenges group as well as changes coming from an extensive stakeholder consultation process

One of the key changes in the standard is a requirement for organisations to determine the risk to the organisation by external threats such as climate change water shortages resource scarcity etc To achieve this the standard requires the organisation to understand its external and internal context such as where is it located what constraints does it face and the suitability of its organisational structure limitations

addressing the risk is to ensure environmental management is integrated into the amp0$13amp$113amp0business processes and that there is compatibility between its environmental policy $3amp0$13amp$1strategic direction

In summary the new 901amp$ampecirc0141$11a process to identify the risks they face from nature as well the ones they create which ltecirc1331amp133ltamp0indirectly themselves and to consider these over the life cycle of their products and services While this may require additional resources the standard is moving organisations towards achieving sustainable development and will $1403microsup3acutecedil901amp$remains relevant for at least the next decade

31

Features

organisations that rely heavily on social media platforms to reach the masses Social media environmentalism though a relatively new introduction to the web is actively spreading In recent years Facebook pages have covered issues such as industrial plants and climate change to sustainable living and biodiversity conservation

Even with online media becoming more prominent local Malaysian television channels still remain to be an important and credible outlet on environmental issues for

the Malaysian audience The stations that cover environmental causes $134lracute$lrpara33are capable of reaching a majority of the local audience Run by Radio Televisyen Malaysia the channels are funded and governed by the Ministry of Information under the Malaysian government It is an $4$3amp43-13amp0the government to actively interact with the public on environmental issues

An active online medium along with credible broadcast and print outlets have resulted in many widespread

environment-related events gaining exposure including Malaysia Environment Week Earth Day World Environment Day Wetlands Day Water Klt$]lt11^ampg1313KltI-$and even Earth Day that has garnered tremendous support through the years

In conjunction with all these events green marketing is used to encourage repeat green purchases among consumers Through this strategy green products were marketed towards consumers to

$4$1330-40131$131amp$1Iamp$1401whose purchasing decisions are guided by environmental concerns are known as green consumers While this is still not common in Malaysia more consumers are becoming green consumers with increased exposure to green 03$$31$31

Preventing and eradicating environmental issues should not only be a timely event it should be an everyday event that 13amp1amp0amp0than a separate thought or action Everyday people can contribute to this cause in numerous ways lt013lt013$3paraj1laquoj413j41and Recycle Through even the smallest of actions environmental friendliness can become -03amp90ltamp$1daily routine Environmental issues transcend boundaries on both a local and global scale It speaks a universal language that is not unique to one particular locality or the concern of only a certain group of individuals By communicating its urgency through varied targeted media and language outlets it is recognised throughout all cultures as an issue of eminent importance Environmental -01093amp$$3all no matter the age or 134340ecirc0$131s$a nation comes together transformative actions can be made on a collective level to give back to the environment in the same way it gives to the nation

10 EVERYDAY TIPS FOR GOING GREEN

Bring your own bag when you go grocery shopping It cuts down the use of non-biodegradable plastic bags 1Wash some clothing items less If it does not require to be 11ampUgrave3$03$and wash it later 2

Unplug your phone or laptop charger when they are fully charged to conserve energy 4k313ampecirc31$ electronics that are not in use before going to bed5

Kamp$3933004$$$$ltamp40041$ltamp40teeth Gallons of water can be saved this way 6

If you need to print materials print double-sided copies to save paper7Walk ride a bike or carpool whenever possible It will reduce harmful emissions from increased vehicles on the road

8To save water during showers try and use a pail of water instead of the showerhead

3 Bring your own Tupperware when you take away This not only allows less usage of Styrofoam clamshells but also keeps your food air tight and fresh

And the most important tip is to spread awareness in any way you can Word of mouth is a powerful tool that can make a ecirc0$13amp03$90amp$$3

9

10

30

Business Advocate

]lt11-00ltamptowards environmental awareness is to encourage environmental 133$1-0lt$$133$1$businesses to incorporate environmental issues more responsibly It is paramount to ensure environmental responsibility becomes second nature to everyone To make this a reality federal and state government departments non-governmental institutions the private sector educational institutions and the public masses are all jointly promoting environmental consciousness and encouraging active participation on both formal and informal platforms

0$11ecircamp0310targeted at all levels of society from teachers students and government agencies to developers restaurant operators industrial owners and

the general public This way awareness is spread from the ground up and spread to every corner of the nation It goes further than awareness and calls for the awareness to be turned into action

As a way to introduce environmental causes to the workplace professionals from numerous career backgrounds and industries are acquiring green skills Green skills include technical skills knowledge value and attitudes that are introduced within the workforce to infuse sustainability and positive environmental outcomes into business strategies

The Forest Research Institute Malaysia (FRIM) and various other environmental organisations did just this by conducting both formal and informal workshops along with training programmes

to compliment the knowledge that their teams had in order to better extend their reach to the public To successfully move towards a more environmentally sustainable nation working professionals and corporations need to build on harbouring green skills to implement into the long-term sustainability of the economy

The importance of environmental education has further been highlighted in the 2002 National Policy on the Environment where it is mentioned as one of the key areas within the green strategies In line with this the National Education Policy outlined lsquoEnvironmental Education 130amp113I4001344which was introduced in both primary and secondary schools since 3acutefrac14frac14sup31l1$1that environmental education is infused into each subject in school

rather than taught as a single subject The non-governmental organisation WWF has consistently worked with state education and environmental departments to develop ecirc1339$90amp$$3education models

While the traditional methods of education continue to grow and adapt the growing presence of online users and social media has begun to spread the news of current environmental issues at an advanced pace from the sharing of global and local news pieces to various environmental campaigns and documentaries

In Malaysia alone there 0$133acutesup3middotmillion Facebook users which enables them to share and strike up an active conversation about pressing environmental issues It increases dialogue between online social media users and a number of environmental

Environmental Awareness Change Through Awareness And Action

frac34 QBPfrac34QZfrac34iPGfrac349p9QX9AQXQisfrac34Mfrac34Z9ikg9Xfrac34gGhkgBGhfrac349X9shQ9frac34GZVshfrac349frac34AkZiQMkXfrac34ehQiQZfrac34in the way our countryrsquos land water air and other natural elements provide for its people But although bountiful these resources are not unlimited If not utilised in a sustainable manner resources risk depletion and can cause irreparable damage to the environment To deter any continuation down this path environmental awareness has been gaining momentum in Malaysia as a way to encourage sustainable living and to put to rest many long held environmental myths

32 33

Features

Environmental Quality Act the Ministry of Natural Resources and Environment (NRE) is responsible for the policies that concern environmental and climate changes This includes the National Environmental Policy and the National I3I$gamp13lt

The Environmental i43lt133ampacutefrac14ordmmiddotwas called into action to prevent abate and control pollution and to enhance the environment It covers restrictions on air pollution noise pollution soil pollution water pollution and any pollution caused by discharge of oil into the 13amp4$30lt1301l133also covers prohibition of open burning that has been a pressing issue with the recent $9$30pollution in the country

By placing restrictions and regulations to clamp down on common environmental pollutants the Environmental Quality Act controls and prevents industrial pollutants agro-based water pollution industrial wastewater pollution motor vehicle emissions and toxic Otilde0amp4113

In 2002 the National Policy for the Environment was formulated and approved by the Department

of Environment which is under the Department of Ministry of Natural Resources and Environment of Malaysia The policy aims for the betterment of environmentally sound and sustainable development in managing and conserving the environment

The main objectives of the National Policy for the Environment are to harbour a clean safe healthy and productive environment for current and future generations and to support the conservation of the 13amp4$30lt14$4$diverse cultural and natural heritage with ecirc1339-0313-3amp$ltall sectors of the society This way the other key amp1339amp4$sustainable lifestyle and patterns of consumption and production can be achieved

Overseen and governed by NRE the national climate change policy is instrumental in shaping 3ecircamp031$3$3ampcombat environmental woes as this is a global 11433ecirc1331$amp3only Malaysia The need for the national climate change policy arose due to the evident future climatic change in Peninsular Malaysia 3$microsup3middotacute$microsup3cedilsup3

If climatic issues are Ugrave34$13133temperature could rise to worrying standards

with higher maximum rainfall and lower minimum rainfall and 0090ampand lower low river ampk41313amp$3amp$1could evoke problems $14THORN13$13ltampwater food security issues due to low crop yield economic loss 0amp901ltecirc133plantations and eroded public infrastructure

The climate change policy therefore seeks to ensure that climate change is kept in check in order 3amp4$3amp$sustainability and avoid future calamities l013amp1339includes making the issue mainstream to bring about more competitiveness and improve the quality of life While the second

and third objective is to integrate the climate change responses into policies and plans and to strengthen institutional and implementation capacity

With the guidance of these environmental acts Malaysia can begin to tackle pressing ecological issues to also further 3$3amp$191amp$amp0sustainable economy The environmental policies and regulations are drawn up with a view to complement the national growth of the country while simultaneously preserving the natural environment It maintains $13$13between the economical and environmental goals and strives to enhance the quality of life through long-term sustainability

Business Advocate

National Policies Changing The +BeGfrac34Mfrac34ZpQgZYGZi9Xfrac34GNkX9iQZ

The strength and wellbeing of Malaysia as a nation has always steadily been 9hhBQ9iGDfrac34qQiPfrac34iPGfrac34GBZYQBfrac34hBQ9Xfrac349ZDfrac34BkXikg9Xfrac34egNgGhhfrac34Mfrac34iPGfrac34BkZigsiexclfrac34frac34MkXwQXfrac34iPGhGfrac34AVGBiQpGhfrac34GZpQgZYGZi9Xfrac34QZQiQ9iQpGhfrac34P9pGfrac34AGBYGfrac349frac34ZGBGhh9gsfrac34QZwXkGZBGfrac34QZfrac34shaping national policies in hopes of a sustainable and advanced economy

The magnitude of recent national and global environmental issues 99lt$4$13]lt11$3amp$policies The onset of growing economic advancement also $1331$39ecirc1331on the environment if undertaken in an unsustainable manner It has therefore become pivotal to correct such environmental impacts in order to alter the 13400$3133ampecirc01amp03$3amp34340

generations of Malaysia

Under the Tenth Malaysia Plan the agenda covers the protection of the environment in unison with the goals of economic power And to make this goal a reality focus is placed on the National Policy on the Environment the National Green Technology Policy and 3^3amp$I3I$gamp13ltamp$various other policies

that seek to change the scope of environmental regulation

The National Green Technology Policy is a governing policy that 14$13$microsup3sup3frac14and is built on four pillars The pillars are energy environment economy and social It aligns environmental $31333amp-0amp-]lt11sustainable development The policy seeks to -0ampamp3THORN13$3$0lt

usage while conserving the environment and improving the quality of life for all in order to accelerate national economic development

The National Environment gamp13ltI3I$Policy and National Environmental i43lt133acutefrac14ordmmiddotform the foundation of environmental management in Malaysia While the Department of Environment (DOE) enforces the

34 35

CEO Profile

5 MNS has $amp$ engaged in

conducting studies and campaigns towards -0amp3133$]lt11$34001093are some of its current strategies today

We call on stakeholders and get them involved in sustainable programs to further enhance their awareness We believe that having stakeholders and key players involved with on-ground programs help to educate and indirectly become more ecologically conscious and cautious

Furthermore we work with schools across the nation through [g$13$3

6 How can businesses -lt

amp013390ampin supporting and protecting the environment

Begin by educating employees through sustainable practices at the work place and slowly it would eventually carry through in their homes as they would educate those around them on sustainable practices

7 Having a keen interest amp$$340

history and being 3$3photographer ltamp4019311-1331$4$13and aided you in your present position at MNS

My personal interest and inclination towards all things nature 9$Ugrave4$13ltdecision to be involved in conservation for the nature and the environment the very habitat in which wildlife call home It

has also provided a greater understanding of what conservation initiatives are required for each given situation

Photography is still very much a hobby Ugrave30lt$4$13as a bird and wildlife watcher and capturing the moments it is also a pleasure to share them with other like minded members and friends I would strongly recommend bird watching as an adjunct to becoming volunteers and conservation advocacy

Business Advocate

1 Having been $9amp9

$3]lt1$Nature Society (MNS) initiatives 13$ltamp40ltdescribe the associationrsquos 13amp00amp1$functions

]^k13amp091amp$and mission is to ecirc1339lt-0amp3133manage and conserve ]lt11natural heritage and rich biological diversity for 3$3$appreciation for all

In Conversation With The President Of The Malaysian Nature Society

Our objective is to carry out missions in the interest of the public without the intent of commercial amp0amp$30lt-0amp3$amp13$3ltmaintain transparency and accountability in all our dealings with members and external supporters and partners such as funding agencies sponsors government agencies and the public

2 How have amp$30 trends within

the environment $9amp-$3$134$consumption and -amp-43amp$ecirc133

nature as we see it today

Population dynamics impact the environment and the long

term trends

have resulted in over consumption of our natural resources and in return we constantly look for alternative answers to the resources which is usually a natural outcome of reactions It may be viewed as a negative or positive respond to the behavioral patterns of human nature depending on the outcome

3 With the growth of 313$ampamplt

$amp$4133amp$01amp401319- how have systems for monitoring and reporting on nature improved over the years

It has improved networks internally we are now more connected with the rest of the key industry players on a national and global scale

It has improved our amp0$113$313

studies and research initiatives Moreover it has aided our work in providing better places and knowledge of wildlife while uniting local communities landowners and businesses

4 What are the biggest 13$1

$]lt13amp011413$3lt

Encouraging politicians and decision makers and local authorities to be more beholden and responsible towards our natural heritage The absence of legally binding plan to guide development from the very beginning may be the cause of current uncontrolled and chaotic developments

The need for good political will and top-down intervention to guide developments is very much needed as it is the best solution to most of our environmental issues

Henry Goh has been championing the cause of MNS and the environment since 2003 Having led the MNS Selangor Branch as chairman for the past 4 years Henry had played a pivotal role in the successful ldquoSave Bukit Kiarardquo campaign to protect one of the few remaining green lungs in the city where more than 10000 signatures were collected

36 37

Members News

Company IM^lmjuHllMjUMkkMk ]ukUkK^HTKName k401^$ampampDesignation S$0]$0Address 9acuteacutes13s$ s1Iamp$1-$3micro^ampordmZ$kkacutesup1yenacute middotordmcedilsup3sup3k4$Zltk$amp0TelFax sup3paraordfcedilacutemicroparaparasup3sup3sup3yensup3paraordfcedilsup1paraparaacutemiddotsup3ordmBusiness Sector 43ampamp39

Company I`lMI^ljKMkMjrUIMk]ukU SDN BHDName ]4R041]40Samp-$Designation Iamp4$30lt]$0Address ^ampfrac14frac14ordfsup3acuteZ$k0microsup3 Taman Bukit Dahlia raquoacuteordmsup3sup3g10S4$Zampamp0TelFax sup3ordmordfmicrocedilcedilsup1cedilcedilmicroBusiness Sector `301m$1-13

Company KU]^^K]j[T`lMkK^HTK 13yenampK`mHMljMMHuTUl`^Z`T`jHTjmName kamp$]13S03Designation S$0]$0Address sup3acuteordfsup3micro]$0$0 acutemicroZ$^T$ raquosup3sup3sup3sup3Zampamp0H04Zampamp0TelFax sup3ordmordfmicrosup1raquosup1raquosup1raquoyensup3ordmordfmicrosup1raquosup1raquoraquoraquoBusiness Sector Tamp31yenlamp401

Company MlTUtHkMglMlKName Z-[0amp$Designation ]$$K0133amp0Address microHordfmicroordfacute9microlamp0microHgk$30 Jalan Stesen Sentral 5 cedilsup3middotordmsup3[44-40 TelFax sup3acutemiddotordffrac14sup1acuteacuteraquofrac14cedilBusiness Sector Iamp$143$13ltH41$11k09131

Company H`jKj``]I`jg`jlMkMjrUIMk [kK^HTKName k$3lDesignation ]$$K0133amp0Address amp3sup1sup3cedil9sup1[g]Slamp0 raquoR0139$4H$0m3 middotordmraquosup3sup3g3$Zltk$amp0TelFax sup3paraordfordmordmmicrosup3acuteacuteraquoraquoyenordfparaordfordmordmmicrosup3acuteacuteacuteacuteBusiness Sector Iamp$143$13ltyenH41$11k09131

Company SlMsukkK^HTKName K3ampTIamplt[amp$Designation IM`Address middotsup1Z$K34k4$ Taman Tun Dr Ismail sup1sup3sup3sup3sup3[44-40TelFax sup3paraordfordmordmmicrosup1ordmsup3frac14microyensup3paraordfordmordmmicrosup1ordmsup3sup3paraBusiness Sector M4133amp$yenl0$$

Company UjIS`HkMjIT]kK^HTKName ]13Tl$T$Designation IM`Address k4$313Oumlg$$Ilt0133ltHamp13acuteordfacutemicroordfacutemicroH Untang Mayang Pasir 3 acuteacutefrac14cedilsup3Hlt$H04g$$ TelFax sup3middotordfsup1middotsup1microsup3microsup3yensup3middotordfsup1middotsup1parasup3microsup3Business Sector Iamp$143$13ltyenH41$11k09131

Business Advocate

MICCI Welcomes Its New Members

Company Mj`g`KkK^HTKName K34samp$l413sDesignation M13439r13g01$3Address Hordfacutesup3ordfSS0amp4$Rampamp0Hamp13H [[l1k40raquoraquoacutesup3sup3 [amp3[$4kTelFax sup3raquoraquoordfmicroacuteraquomicrocedilcedilyensup3raquoraquoordfmicromicroacutemicrocedilcedilBusiness Sector Iamp$143$13ltyenH41$11k09131

Company SM^kUgM[MjZ^IjMMjtIMkK^HTKName R0T$H$34j$Designation I``Address 9paraacuteacutek$30]jIH Z$l0901cedilsup3middotordmsup3[44-40TelFax sup3paraordfmicrosup3paracedilcedilfrac14frac14raquoyensup3paraordfmicromicroordmmiddotacutesup3microacuteBusiness Sector Iamp$143$13ltyenH41$11k09131

Company ljgIkK^HTKName 1amp$samp$Designation S$0]$0Address frac14amp0amp$kamp$parayenmicro [1$g0$4130$kamp$ acutepararaquosup3sup3H4330amp03g$$TelFax sup3middotordfparacedilsup1sup1paracedilcedilyensup3middotordfparacedilsup1middotsup3sup1sup1Business Sector ^amp$ordf]313]$4133401

Company ]MMgTUUgkkK^HTKlaquo[mm]gmjName j1303113Designation K0133amp0Address ampltS0amp4$Rampamp0 ]$0$`0$3[ [IIcedilsup3sup3raquoraquo[44-40 TelFax sup3paraordfmicroacuteordmfrac14raquofrac14ordmordmyensup3paraordfmicroacutemiddotraquocedilordmcedilsup1Business Sector j3yensamp1

Company ^^`kgTMjMHTKName ^[H$Designation Iamp-$ltK0133amp0Address ^ampmiddotordmordfmicroacute13Rampamp0Z$gZmcedilyenacutemicro K30$k4$lt[amp3K$10 middotordmraquoacutesup3g3$Zltk$amp0TelFax sup3paraordfsup1acutemiddotacuteraquofrac14frac14raquoyensup3paraordfsup1acutemiddotacuteraquoraquofrac14frac14Business Sector I131yen]$01

Company HZk`RRkT`jMkK^HTKName H$RampampkIampamp$Designation ]$$K0133amp0Address m$3Kordfparaordfpara]$9$4acute ^ampacuteraquofrac14Z$l4$j cedilsup3middotsup3sup3[44-40 TelFax sup3paraordfmicroacutesup1microraquosup1raquoraquoyensup3paraordfmicroacutesup1microfrac14sup1frac14frac14Business Sector `yenS1yeng30amp13131

39

Members News

Company llT`^Sg^lTUjMkK^HTKName K$$lt4Designation 0S$0]$0Address amp3pararaquoacuteraquoordmZ$kmraquo Taman Industrian Subang Utama k1lt$micromicromiddotsup3parasup3sup3kk$amp0 TelFax sup3paraordfcedilacutefrac14acuteacuteparaacuteraquoyensup3paraordfcedilacutefrac14acuteparaacuteraquosup3Business Sector ]13$0ltyenM4-$3

Company lM^Huk`mlTMj^kK^HTKName 130H03ampampDesignation IM`Address ^ampordmZ$$k3m l$$k3raquoacutecedilcedilsup3Zampamp0H04Zampamp0 TelFax sup3ordmordfcedilcedilraquoraquoraquoacutemicroyensup3ordmordfcedilcedilraquoraquoraquomicroparaBusiness Sector M4133amp$yenl0$$

Company m^UlMKRmMkmggu]kK^HTKName M$[$^13amp1Designation ]$$K0133amp0Address IordfcedilordfparaHamp13Ik4$U$0Iamp$amp Z$mkZsup1yenmicromiddotordmsup1acutesup3k4$Zltk$amp0TelFax sup3paraordfcedilsup1parasup1sup3acuteparasup1Business Sector l0$U-amp03yenM-amp03

Company sH^KkK^HTKName samp$u$u-Designation S$0]$0Address cedilsup3acutecedil3Rampamp0s1K$ sup1middotZ$k4l$k$3amp1 raquosup3acutecedilsup3Zampamp0H04Zampamp0TelFax sup3ordmordfparaparamiddotacuteacuteordmmicroyensup3ordmordfparaparamicrofrac14ordmacuteordmBusiness Sector g0amp-03ltyenjM133

Company k^I[H`kkkK^HTKName k40$30$kamp14$0Designation IM`Address ^ampacutesup14$g041$[$para l$g0$4130$I$$jlt paraacutemiddotcedilsup3U-ampg0 TelFax sup3cedilordfmicroraquoacutemiddotfrac14frac14cedilyensup3cedilordfmicroraquomicromiddotfrac14frac14sup1Business Sector RampampyenH901

Company sUwMglR`j]kK^HTKName ]g0$3$Designation ]$$K0133amp0Address k43cedilsup3ordfmiddotordfparamiddot3Rampamp0 Wisma UOA Damansara 50 Jalan Dungun K10T31cedilsup3middotfrac14sup3[44-40 TelFax sup3paraordfmicrosup3frac14parasup1acutecedilmicroyensup3paraordfmicrosup3frac14parasup3sup3cedilsup1Business Sector Iamp$143$13ltyenH41$11k09131

Company s]gj`gMjlu]^SM]M^lkK^HTKName i4kT4Designation ]$$K0133amp0Address amp3cedilacuteS0amp4$Rampamp0Hamp13R j4$k$]3para1I3lt raquoraquosup3sup3sup3[amp3[$4kTelFax sup3raquoraquoordfmicrocedilmicroacuteordmordmyensup3raquoraquoordfmicrosup1raquocedilraquoacuteBusiness Sector g0amp-03ltyenjM133

Company s`^KMjRmT`jUw`^kK^HTKName I4kltT$Designation K0133amp0Address cedilsup3raquosup1Z$[4$H4lt `ecircZ$H10microcedilmicrocedilsup3[4$3$g$ TelFax sup3frac14ordfcedilsup1sup1acutefrac14paraacuteyensup3frac14ordfcedilsup1sup1parafrac14cedilmiddotBusiness Sector 0134340yeng$33amp$1

under

constructio

n

38

Business Advocate

Company [^`sMKSMTrM^kK^HTKName ^ampamp0$H$3]ampu1$Designation I0$Address microparaZ$k3031r raquosup3microsup3sup3Zampamp0H04Zampamp0TelFax sup3ordmordfmicromicromicromicrosup3raquofrac14Business Sector M4133amp$yenl0$$

Company ^mk`jkK^HTKName U$0Z1amp$k4$0Designation ]$$K0133amp0Address acuteparaordmZ$Z3g0 l$H43`ecircZ$H43 middotparasup3sup3sup3[$k$amp0TelFax sup3paraordfraquoordmparamiddotordmmicromicrosup3yensup3paraordfraquoordmparamiddotordmmicromicroacuteBusiness Sector M$0ltyenm331

Company gjM]UMjgmkgj`gMjlu]kK^HTKName K3ampk0Z13lt[0Designation K0133amp0Address ^ampmicrofrac14ordfsup3microZ$H130acuteyencedil Taman Nusa Bestari raquoacuteparasup3sup3k4Zampamp0 TelFax sup3ordmordfcedilacutemicroparacedilmicromicroBusiness Sector g0amp-03ltyenjM133

Company jKOtildek^[msUljMMkllMkK^HTKName RU0[H$ordfj1Designation IM13439`THORN130Address k43acutesup3ordfsup3ordmH$raquog04k`T` ^ampmicroamp0amp$H$[44-40I3ltI$30 cedilsup3middotcedilsup3[44-40TelFax sup3paraordfmicroacuteraquoacutemiddotsup3acutemicroyensup3paraordfmicroacuteraquoacutemiddotsup3acutemicroBusiness Sector g0amp-03ltjM133

Company [^SumM^gjU^lU^SM^lMjgjUkMkK^HTKName lltI$TampDesignation K0133amp0Address acuteacuteZ$g01frac14yenacuteparaH$0H04g01Zlt raquoacuteordmcedilsup3Zampamp0H04Zampamp0TelFax sup3ordmordfpararaquoordmraquoraquoraquoraquoyensup3ordmordfpararaquoordmordmordmordmordmBusiness Sector ]yen9031$

Company jMSmk]^SM]M^l]ukUkK^HTK - PENANGName Zlt$3I$010$Designation S$0]$0Address 9acutesup1S40$ltg0amp$`THORN13lamp0 Z$[acutesup3microcedilsup3Samp03amp$g$$TelFax sup3middotordfmicromicromicroraquoraquoraquoacuteyensup3middotordfmicromicromicroraquoraquosup3acuteBusiness Sector Iamp$143$13ltyenH41$11k09131

Company kU]gk`^]jU^MkK^HTKName g4s$Designation S$0]$0Address 0]0$I4cedil3]Z$g$3 ordmacutesup3cedilsup3gamp03K131amp$^0k$TelFax sup3sup1ordfsup1middotordmsup1raquosup1raquoyensup3sup1ordfsup1middotordmsup1sup1acuteordmBusiness Sector l0$1-amp03

40 41

MICCI News

Kuala Lumpur

Kuala Lumpur

In light of the overwhelming success of 3acute13^3amp$Iamp$0$13on Goods and Services Tax Skl$]ltmicrosup3acutemiddot]UIIU$3]lt1$Export Academy organised the 2nd National Iamp$0$13amp$Skl$k-30microsup3acutemiddot33premises of MATRADE The conference themed

2nd National Conference On GST Implementation

Networking Evening At Carlsberg Brewery Malaysia

ldquoChallenges in the Implementation of GST in Malaysiardquo brought together 13amp13ampacutemicrosup3-0313-$31from various industries

The keynote address was 90ltK3ampk0[H$TDirector General of the jamplt]lt1$I413amp1j]I$34019$

speakers that included SM Thaneermalai Senior Executive Director of g01330amp41Iampamp-0103[40K-43ltK0133amp0ampj]Iu-Han Executive Director of g01330amp41Iampamp-01Taxation Services Sdn Bhd Stanley Wong Director of ksg0amp133Iamp$143$k$H[04H0IM`of OMNI2U Sdn Bhd Irene Yong Partner at Shearn Kamp0OtildeIamp$ZltIl0$03]u`H

U$1011K3ampk0[1343amp$3331compulsory for businesses whose taxable supplies amp0acutemicroamp$3113RM500000 to register by

the deadline on December paraacutemicrosup3acutemiddotT133331amp$313amp-ltj]Ithere are nearly 300000 potential registrants who are required to register for GST to avoid any legal action However as at September microsup3acutemiddot3401013below par

The conference highlighted a number of key areas of GST particularly on its challenges and implementation current developments its process and procedures 1ampUgrave301amp43amp$1$legal issues concerning the transition One certainty it was widely acknowledged that careful planning detailed preparation mass participation and an extensive taxpayer education programme are key aspects for a successful GST implementation in the country

]amp03$raquosup301and guests turned up amp0]UIIU1$3amp0$9$$3I010Brewery Malaysia in ^amp90microsup3acutemiddotlcasual get-together was graciously hosted by I010amp13ampall guests with an array of exquisite brews along with $--3$1-0Henrik Andersen

Managing Director of I010]lt103all guests with a toast that 0lt$30amp413]UIIUand the long established relationship between both organisations particularly citing on some of the key initiatives that the I019amp133and continues to represent amp$ampI010$businesses at large

Throughout the evening 90amp41-011-amp$1amp0lt]01amp]UIIUwere handed out as lucky draws such as two ]4$13lt1-01ltMunchy Food Industries k$H13ampecirc0hair dryer two table lamps and two solar lights by Philips Malaysia two RM50 vouchers for dining at the Sultani Restaurant lt[amp0$U-]Sdn Bhd and one voucher each for a scuba diving lesson and three personal training sessions by ]0113ecircl0$$ Sdn Bhd worth RM365

and RM350 respectively It was indeed an enjoyable and laid-back evening that set an ideal atmosphere for those in attendance to establish new business contacts and to catch up with old friends

]UIIU3$1311$130--0133amp$3ampI010Brewery Malaysia for their exceptional hospitality sponsors for their kind contributions and most certainly to all members and guests who enlightened us with their presence

Members News

MICCI NEWS

42 43

MICCI News

Lessons Learned From Cargo Hijack

An eight tonne truck carrying goods valuing half a million ringgit was hijacked by 6 assailants disguised as $amp013$31ampTHORN1301wielding machetes around $3amp$micropara]ltmicrosup3acutemiddotOne of the two drivers manning the truck was 4ampecirc$$amp30130amp0$Ugrave3lt30ampside while the other driver was made to drive the truck against his will The driver that escaped managed to hail down a taxi and lodged a report at a nearby police 133amp$3$acute $431ampthe incident

Fortunately with the assistance of the trucks Global Positioning System (GPS) the police managed to intercept the truck in 35 minutes and all assailants were apprehended in

Kuala Lumpur

Kuala Lumpur

policy to receive and deliver all containers without knowing its contents to reduce the risk of containers being a target In terms of 13ampamp03amp$3I413amp1and Police Westports does work together with both authorities on certain cases involving cigarettes contraband and cargo hijackings

The meeting provided an ideal avenue for the I03amp4$013$the daily processes at Westports while allowing for suggestions on security matters to be raised Westports agreed that such cooperation is vital in enhancing its operations and will look closely at 03013ampamp03amp$ecircamp031between both organisations

what was a nerve wrecking situation

That being said the entire incident was actually a staged cargo hijack however only to the knowledge of a handful of police ampTHORN1301$333involved representatives 0amp]UIIU1Zamp$3133amp$k13403ltIamp4$13ZkI`$3jampltMalaysian Police (Selangor contingent) The whole operation was sponsored ltlkI`H0l113ampStores (Malaysia) Sdn Bhd Metrod (Malaysia) Sdn Hk13$0amp13131(Malaysia) Sdn Bhd British American Tobacco and Securiforce Sdn Bhd

The exercise was aimed at improving security awareness among security managers and transporters

on modus operandi used by criminals as well as to measure the response from the police

The need for industry awareness on cargo 13$110133$statistics compiled from ]UIIU01lstatistics revealed that in microsup3acutemicroordmmiddot131100-amp03with losses amounting to $133j]microacuteamp$$microsup3acutemicroordmmicro1311with losses amounting to RM6 million were 0-amp03$microsup3acuteparak$13Z$40ltmicrosup3acutemiddotcedilsup313119been reported with losses estimated at RM62 million raising concern amongst manufacturers on how easily the information on movements of freight its content and value can be obtained

l-amp13amp03$3a number of strategies for implementation and enhancement in order to avoid and be better prepared in an instance of a hijack Making certain that employees are appropriately trained to follow all guidelines in such situations can make a major

ecirc0$13$3amp4313ampwhile technologies such as advanced GPS panic button door sensor and immobiliser can play a vital role in thwarting deceitful pickupsA few recommended guidelines that could -09$313$1$134bull Avoiding the use of

secondary roadsbull Traveling in convoys bull Stopping only at brightly

lit designated areas bull Routes and cargo

load should be kept 13110amp30parties

plusmn Iamp$41333amp3amp$study on all cargo movement

bull Maintain a list of emergency contact numbers

]UIIU13amp$3$43ampwork closely with all relevant authorities on educating businesses and the community on crime awareness and prevention particularly on cargo hijacking and warehouse break-ins The I03$1311$130appreciation to all parties that were involved in the planning and execution of the mock drill

Business Advocate

lI01Zamp$3133amp$k13403ltIamp4$13ZkI`had a recent meeting 33IM13439`THORN130amps13-amp031Malaysia Berhad Ruben Emir Gnanalingam The 3amp$ltZkI`I0$j$]33was intended to address issues and challenges concerning port security attend to the needs of ports

Jasco Meets Westports

]UIIUamp0$13amp0$1$g0$[44-40amp1341$on three key areas that contribute towards the ease of international trade $lt3lI0$3I03133amp`0$

gQGwQZNfrac34Zfrac34aeligi9frac349gZGifrac34GgiQwQB9iGfrac34Of Origin amp APEC Business Travel Card

$3gMIH41$11l09I0T$August and November respectively the two 1-01amp030$1were R Jeyasingam Senior Assistant Director I413ampj30amp

Kuala Lumpur

has more that 35 years of experience with the Royal ]lt1$I413amp1$3I0190ltamp$Senior Finance Manager Esther Tan

llI0$31311amplt114lt3]UIIUin Malaysia eases customs clearance by eliminating customs duties and import taxes when equipment and other merchandise are shipped overseas for trade shows and fairs Such items to name a few include computers clothing medical appliances photographic $4-$3$even racehorses to over 70 countries

`$313031331ampamp0$I`-0313-$31were provided with updates on the latest criteria applicable to manufacturers exporters and traders in determining the origin of goods The I`1amp134$341to certify the place of

growth production or manufacture of goods $-amp03$3amp1-1313countries where the consignee for customs clearance requests it

13lt3gMIH41$11l09I0HlI340$out to be a keen interest among participants who were not entirely aware of its procedures while some on its existence U$140lt3HlIallows business people with a short-term entry 3ampacutefrac14-0313-3$economies without separately applying for a visa and gain access to fast-track entry and exit lanes at major airports

l0$1-0amp93ampbe very fruitful as there were active engagement from participants during 3iOtilde111amp$1]UIIUwelcomes any enquiry 3amp1313Ouml131313amp with reference to the above areas

gQGwQZNfrac34QZfrac34k9X9frac34kYekg

gQGwQZNfrac34QZfrac34(Gg9W

users and to build on the existing relationships between both organisations

The delegation was greeted with an overview amp$s13-amp031ltrlt[40TampIamp0-amp03Regulatory amp Marketing followed by a brief on the security measures in place at the port by Gregory Jarret Head of

Port Police One of the main concerns highlighted was that due to frequent movement of drivers from one company to another Westports has to issue a new pass each time causing THORN13431$3013$090$3133amp$1amp$3security measures in place $134ordfbull Three days induction

for port police that

include physical and communications training

bull Routine physical checks on all vehicles in and out the port

plusmn -IIlr13amp90throughout the port

bull Tracking entry and exit of drivers using the E-gate pass

bull Implementation of Smart card security at berth areas

Furthermore Wesports THORN0333130

44 45

MICCI News

MICCI meets with the Belgian Chambers of Commerce and Industry

General Committee luncheon with Dato Yasmin Mahmood CEO of MDeC

Kuala Lumpur

Business Advocate

]UIIU$13ampamp03amp$with the Judiciary --amp$3$3Iamp11amp$ZI13ampk0Iamp$Ian Birss Justice High Iamp403ampM$$Otildes1I$130ltamp0tea-talk session themed ldquoAdjudicating Issues in Intellectual Property Casesrdquo $^amp90microsup3acutemiddot3amp3ampacuteacutesup314-0amp0$111amp$court judges attended the evening which was moderated by the Hon Dr Badariah binti Sahamid Z4Iamp403amp--

The session included dynamic deliberations that incorporated law cases in England and Wales on patent trademark and copyright infringement calculation of damages judicial case management collective copyright management electronic evidence and unfair 13amp-33amp$k0Iamp$1amp

Adjudicating Issues In Intellectual Property Cases

shared his expertise on the role of intellectual property (IP) protection best practices in judicial case management and the role of inter-agency cooperation There was a general consensus that the lack of judges attuned to legal and commercial issues surrounding IP rights may lead to decisions that are unfavourable to the owner of the rights

The same evening a dinner was hosted by wU0OtildeIamp3the Majestic Hotel to 13ampk0Iamp$19133amp]lt1k0Iamp$was greeted by the Right Honourable President amp3Iamp403amp--Malaysia Tan Sri Dato k0]j41$k0ecircand a close group of eminent judges During the dinner

k0Iamp$10$exchanged experiences about the United [$amp4130lt1lt13THORN0$that it was constantly modifying and looking at ways to raise its level of performance including the quality of judgments delivered attracting talented candidates to serve on the bench and continuously training and educating their judges

Prior to being made i4$1Iamp4$1$microsup3sup3raquok0Iamp$$1career specialising in IP cases and was a Treasury Barrister handling cases on behalf of the government among his amp30amp0U$microsup3acutesup3was appointed a Specialist I01343Z411$3amp3g3$31Iamp4$3ltIamp403Throughout his career k0Iamp$110

share of controversial cases including the lawsuit 0amp43ltIk$]I3amp$ordfsharers Temple Island vs New English Teas a case where a photograph ampamp$amp$41130amp11$Westminster Bridge was amp4$14THORN13$3lt10to another photograph of the subject to constitute copyright infringement and not to mention the highly publicised Apple vs Samsung case that he ruled in favour of Samsung which was 4-lt3Iamp403 of Appeal

k0Iamp$-011his overwhelm on the hospitality received on his visit to Malaysia and congratulated the Malaysian Judiciary for 30amp$ordfamp$ecircamp03$judicial trainings

Kuala Lumpur

46 47

MICCI News

Sabah

MICCI Meets His Excellency Vladimir Lopato-Zagorsky Ambassador of the Embassy Mfrac34iPGfrac34GekAXQBfrac34Mfrac34GX9gkhfrac34ifrac34Indonesia and Malaysia

Budget Forum by Ernst amp Young

Sabah

speech adding that the year has seen many challenges and opportunities that have impacted the economy Businesses are still adjusting to the implementation of minimum wage while the introduction of GST $-0microsup3acute 13$11businesses training their people and setting up their accounting systems to accommodate for this new taxation system Under all these challenging conditions the State has seen a fair degree of new investments mainly due to the abundance of natural resources coupled with stable political and

economic situation ldquoWe foresee greater investments in downstream activities in such sectors as agriculture aquaculture tourism and oil and gas We are sure that the State Samp90$$31$913amp0friendly and hand-holding policies are helping in the implementation of these investmentsrdquo Datuk Arulpragasam commended 3Samp90$$3amp$31ecircamp03to develop the infrastructure in the State particularly amp$13amp-3$middotacute$amp0and connecting roads throughout the State while 4030amp133$j]paraacuteamp$amp03ampltamp90

projects due to commence 33$ampmicrosup3acutemiddotHe further highlighted on a few areas concerning businesses in the State namely the liberalisation amp3Iamp3gamp13ltbetween Peninsular and Sabah deferment of the revision of the minimum

wage and for the State to look into tapping more reliable source of power such as natural gas The luncheon provided an excellent stage for business people to convene network and exchange ideas on the developments in the State

Business Advocate

]UIIUg0130331acutesup3micro$$$9010ltluncheon in September microsup3acutemiddot33U-$Hotel Ipoh A total of 200 members and guests 33$3Ugrave30$ampamp$which was made even more memorable with the presence of distinguished keynote speaker former Minister of International Trade amp Industry Tan Sri j

The Guest of Honour State Exco YB Dato Dr Mah Hang Soon represented $903IMinisters speech in which 13333amp03acute13ampmicrosup3acutemiddot3k33managed to bring in a total ampj]raquomiddotsup3amp$amp03amp$913$311-1313ltin the manufacturing sector Additionally as part of its long term plans the State will be constructing the Southern Perak Development Region which would be modeled along the Iskandar Malaysia Development Region With the proposed 13amp$1304133amp$amp3paraacutesup1s13Iamp13M-011ltfrom Banting to Taiping there would be further economic growth in the aforementioned Southern

MICCI Perak Annual Luncheon

Perak Development Region Moreover the State had recently formed the Menteri Besar Incorporated whose primary responsibility was to spearhead Peraks progress under the Perak Amanjaya Transformation Plan With these initiatives in place Perakians would be able to enjoy better infrastructure and amenities

]UIIUg00$13I0$K3ampkHampamp$in his address emphasised the urgent need to make 9m$1331in industrial estates and business precincts of Ipoh Manjung and TaipingHe further reiterated the importance of having more 310ampU-amp3amp$3amp

international destinations to increase trade and tourism

Before long Tan Sri j3ampamp313captivating her audience with her invigorating 1-13kTHORN033in order for businesses to prosper there was a need to institute pro-business policies citing the Ali Baba IPO an e-commerce company as an example to follow suit With Malaysia moving towards 01$r1amp$microsup3microsup33was imperative that global benchmarks and standards are set Furthermore Tan Sri commented that the present generation Y amp Z workforce dictates higher expectations given their

keen interest and routine to technological resources She added that competitiveness was pivotal for businesses and the country as both internal factors such as entrepreneurship capabilities business strategies people management and keeping abreast with the market and external factors such as the need for the public sector to periodically review its existing rules and procedures for relevancy and obsoleteness are contributing factors at work

Iamp$134$l$k040amp0the revival of the Malaysia Incorporated concept and philosophy to serve as the modus operandi to keep up the pace with liberalisation

Perak

]UIIUk033amp3ampmiddotmicrosup301and guests to its annual 4$13amp$$4413microsup3acutemiddot3the The Magellan Sutera [amp3[$4klevent was attended by the Honorable Datuk Raymond l$K-43ltI]$130of Sabah representing the I]$130ampkuH

MICCI Sabah Annual Luncheon

Datuk Ir Edward Yong ]ltamp0amp[amp3[$4I3lt$uHK34]1Manjun Minister of lamp401I4340$Environment Sabah ]UIIUk0$13I0$H0S$Datuk Arulpragasam welcomed all present in his

48 49

MICCI News

Sunset Cruise By Simpson Marine Sdn Bhd

Members and guests of ]UIIUg$$0amp13by Simpson Marine Sdn Bhd to a sunset cruise from Straits Quay Marina to the 013g$$H0amp$amp0

their luxury yacht the Four Ramp01$^amp90microsup3acutemiddot

As the tide was low that day the Four Flowers had to anchor out at sea near

the Straits Quay Marina Guests were transported to the yacht on Eastern Otilde`0$313033lt]03$0they were then welcomed with cocktails and light refreshments before cruising by the scenic shores of the islandThroughout the exhilarating journey that lasted close to two hours Simon Theseira Senior Broker for Simpson Marine Malaysia and

his team entertained the guests with a tour of the yacht while elaborating on the services provided by Simpson Marine

M131$acutefrac14raquomiddot$Tamp$[amp$$1303$3130th anniversary this year Simpson Marine provides a wide range of yacht services throughout Asia and is the exclusive dealer amp0$ltamp3amp01leading yacht brands in 30amp$3ampTHORN131$Tamp$[amp$I$l$Thailand Indonesia Singapore and Malaysia

Convergence ndash Penangrsquos Future

]UIIUg$$31annual luncheon dialogue 33I]$130ampg$$uHS4$M$$k-30microsup3acutemiddotlIamp$90$13g$$1R43403luncheon was attended by 13amp13ampacutemicrosup301$guests at the Trader Hotel

U$10113IMinister brought to light on how convergence has and will continue to propel Penang to greater

heights The convergence of manufacturing and services sectors talent and infrastructure were among some of the main areas raised

Today many internationally acclaimed manufacturers have located and set-up their services or RampD hubs in Penang to complement their manufacturing arm This insulates the local economy from cyclical impacts and provides

Penang

Penang

3k33113amp$amplt3additional resilience

g$$19013ltamp134340and heritage augmented lt31m^MkI`samp0Heritage status provides an exceptional backdrop to the convergence of creative talents that has resulted in the rapid development of the services sector Shared Services and Outsourcing (SSO) Business Processing Outsourcing (BPO) and [$ampg0amp1311$[g`13amp-$19now set-up base in Penang providing employment opportunities to over 3000 local people Furthermore the State Government has invested in a RM33 billion Business Process Outsourcing and Information Technology Outsourcing (BPO-ITO) 4$Hlt$-13ampensure continuous growth in this sector that will lead to high-paying and knowledge intensive jobs for tens of thousands

Penang has been consistently rated one of the top ten most livable cities in Asia a testimony to the direct convergence ampamp3g$$11ampUgrave3and hard infrastructure which is continually being improved As businesses talents and industries converge to Penang due to its superior livability factors it will elevate the State to a regional business hub encompassing trade from the Indonesia-Malaysia-Thailand Growth Triangle (IMT-GT) region

l1304amp3I]$13011-131to build self-reliance amongst Penangites and to dissuade them from the dependency syndrome especially on resources and money politics The State Government is committed to providing the best environment for businesses to thrive

Business Advocate

Sabah

lraquo3kU$30$3amp$M-ampkUMmicrosup3acutemiddot10ampacutefrac14ordfmicroacutek-30microsup3acutemiddotat the Sutera Harbour Resort 330133$3amp3ampmicrocedilordmsup1raquovisitors As reported by the kUMmicrosup3acutemiddot`THORN1343amp0Ernst amp Young from 33amp3913amp01microparamicromiddotacutecomprised of Malaysian visitors while 2527 were foreign visitors

A total of 22 countries participated in the expo $ltk$-amp0[amp0Brunei Darussalam Indonesia Taiwan Thailand r3$kamp43013Philippines Australia S$M134amp0I$k30$gamp$Slovakia Germany Zambia m$3[$ampm$3States of America and Japan

SIE 2014 And SIBLT 2014The expo was jointly ampTHORN133lt3K-43ltI]$130ampk$Minister of Infrastructure YB Tan Sri Panglima Joseph g0$[3$$$3I]$130amp^amp030$Territory Australia The Right Honourable Adam Giles

The Sabah International Expo (SIE) is Sabahs premier business fair and a State Government sanctioned trade exposition It is held $$lt$[amp3[$4I3ltkl9$3capitalises on Sabah being the regional hub for the BIMP-EAGA region a grouping of sub-regional economic cooperative amp$13amp90$amp03$acutesup1amp$13

population of more than sup1acuteraquoamp$-amp-

In conjunction with the M-ampamp03$middotraquosup3delegates attended the Sabah International Business 4$13amp$lkUHlmicrosup3acutemiddotamp$acuteraquok-30microsup3acutemiddotl33403Right Honourable Adam S1I]$130of Northern Territory Australia who addressed the challenges facing the Northern Territory and

3Samp90$$31ecircamp03$enhancing Asian relations $30amp$$ul1TjDirector Alvin Goh who -01$3amp$ul114131311stories

SIE has seen 230000 visitors thus far since its inception in the year 2000 It has grown $3amp$9$33301331the close public-private partnership in the State as both parties work together to promote progress prosperity and development

]UIIUZampamp0$collaboration with Tenaga Nasional Berhad (TNB) and SAJ Holdings Sdn Bhd organised a half-day 0$3$3use of energy and water in the State

Held in September at the DoubleTree by Hilton Hotel Johor the

iQXQiQGhfrac34gQGwQZNfrac34sfrac34frac34aeligZDfrac34+aelig

Johor

0$133$ltparticipants and featured two speakers Tuan Haji [0$Ij1Senior Manager of Green Technology TNB and Mohd Zin Othman General Manager of Operations SAJ who respectively presented on sup1GZGq9AXGfrac34ZGgNsfrac34QZfrac34Malaysiardquo and ldquoWater is Precious Do We Have

Enoughrdquo

l013-01$33amp$touched on the various forms of energy used for supply in the State such as biogas biomass and solar with the exception of hydroelectricity The second presentation focused on the latest technologies used 3amp$1403k33130

01091014THORN13$3given the growing demand and expanding population 133paraacuteK130microsup3acuteparastood at 35 million people In addition an interesting fact that came to light 13middotmiddot303$3plants and 23000km of pipes transporting water throughout the State

16th Annual SME Exhibition Suntec City Singapore 2014

Johor

50 51

REGIONAL FOCUS East Coast

Business Advocate

East Coast

MICCI East Coast Meeting and New Members Induction

Labuan IBFC Masterclass]UIIUg$$in collaboration 34$UHRIIncorporated Sdn Bhd organised a half-day 1$0$`133amp0microsup3acutemiddotat the Eastern amp Oriental Hotel Penang Titled sup1qfrac34ifrac34hGfrac34wMhPgGfrac34Solutions to Structure Both Your Business amp Personal Wealthrdquo the seminar featured Zecirc0U1K0133amp01amp$Otildek-13g0amp1331amp4$UHRIU$13amp9$amp909amp4$UHRI1-0amp41331$

1amp43amp$11-1313ltamp$34$30amp0amp$1amp0ampTHORN1311-133exemptions and mid-shore jurisdictions to name a few

Haji Mohd Rasheed [$$]ampU01k$amp0Iamp4$1OtildeTWealth Management Otilde13ltg$$$ampOtilde11amp13313$presented on ldquoPrivate Wealth Management via Labuan IBFCrdquo which covered the intricacies and importance of private wealth management 41$34$l0413

Penang

H1$[44-404$UHRIU$13amp0-amp03Sdn Bhd is a leading 41$11$$$1313$30$1g1313that provides investors an ideal balance of 113$4303lt$certainty in a middle

shore jurisdictionAttended by close to 50 participants the seminar not only provided valuable insights on how to 0ampamp$141$1143also on how to manage personal wealth

Penang

Networking Evening hosted by Jyske Bank

52 53

Ng Lee Penn is the General Manager for Health Safety Environment Quality and Utilities Operations for BASF Petronas Chemical Sdn Bhd Lee Penn has 15 years of working experience in EHS quality management operational planning and strategic marketing Prior to joining aelig+frac34(aelig+frac34Chemicals she was iPGfrac34GNQZ9Xfrac34G9Dfrac34Mfrac34Distribution Safety and Emergency GheZhGfrac34QZfrac34aelig+brvbarhfrac34Competence Centre for Environment Health and Safety (EHS) amp Security in aelig+frac34aelighQ9frac34(9BQwQBiexclfrac34

Regional Focus

3 How has the importance of $90amp$$3

protection changed 3$3I131sector through the years

lI1311133amp0understands the challenges ndash and could even say recognised the uphill journey to be had with regards to environmental protection before most of the other industries even saw environmental protection as a challenge The chemicals industry has progressively incorporate environmental policies in production the safe and responsible distribution of chemicals and how business is conducted which supports the environmental sustainability agenda This commitment can be seen in the establishment ampj1-amp$1I0worldwide sustainable environment code

subscribed to by chemical companies

However we all see and recognise growing and constantly evolving needs from stakeholders Those that the chemicals industry companies have had to respond to very 413lt$134ordf13amp-$133amp

$90amp$$31yenregulations

- Shareholders expectations for good returns on a sustainable investment

ordfI413amp0-1333amp$1for better products and products that reduce carbon footprint

ordfI9kamp133lt-1333amp$1$4$civil responsibility amid global challenges

- Media expectations on fast and accurate reporting Done right this elicits trust

In conclusion the chemicals sector in general and BASF gMlj`^kI131

1-1313lt$long-term view with regards to environmental protection and satisfying dramatically rising energy demands We contribute to meeting 1amp133lt1$1amp0sustainably and thus help master some of the amp01lt13$1Ultimately this generates business sustainability opportunities for us as well

4 What are 3amp$ordf30 $31amp

$13$13ampordf0$lt$13amp$1093amp$$3391$amp1into the company -amp1amp-lt

We believe that principles regarding environmental protection needs to be deeply embedded to ensure sustainability of our company and valued

MICCI Chats With Ng Lee Pennfrac34gfrac34G9XiPfrac34aelig+frac34(aelig+

ndash internal audits are a big part of our daily working lives We conduct regular internal audits on process safety occupational health and safety and environmental protection This is to ensure that our systems and procedures adhere to the highest standards

Furthermore we ensure these high standards of environmental protection extend to and are complied with by the contractors and suppliers we work with In addition to economic criteria our core suppliers are selected on the basis of environmental protection labour and social standards We even recently awarded 1313amp$30133amp0yen10913provider awards The winners were chosen with environmental performance as one of the main criteria

While I oversee the environmental sustainability of BASF gMlj`^kI131operations it must be said that environmental sustainability is driven at every level and by every employee of the company

2 Why do you see $90amp$$3 protection as a

$13110lt943313amp-$11amp4embrace

Environmental protection IS indeed a necessary value for companies Being environmentally responsible makes good business sense as it ensures our continuing 1amp1313$13ampamp-03within the community

We are also coming up against the very real threat of increasing scarcity of natural resources There are already seven billion people living on our planet and this number keeps growing with a projected nine billion people by the year 2050 And all these people will of course want to improve their quality of life This will require more nutrition more energy more housing and more of many other things to satisfy their needs

This means that it is critical that we act $ampIamp-$113$amptheir part in protecting the environment to help address this challenge Development is sustainable when it ldquomeets the needs of the present without comprising the ability of future generations to meet their own needsrdquo For a company this $13amp$303balance between driving business and protecting the environment

1 1S$0 Manager for T3

Safety Environment i43lt$m331Operations you oversee the $90amp$$31413$3ltampHkRgMlj`^kI131operation What are 1amp$90amp$$3initiatives in which ltamp49-ltamp00amp

The company sets high standards in the area of environmental 01-amp$13lt0133$the commitment of both shareholders in creating value and striving for performance that does not merely comply with 043amp$143ecirc1339lt$THORN13$3lt$1and reduces our possible environmental impact This commitment can 1$$313amp-$lt1active participation in j1-amp$1I0worldwide sustainable environment code subscribed to by chemical companies

We have a responsibility to take care of our planet and preserve its beauty resources and strength for future generations It is a

great privilege to be part of the team here at BASF gMlj`^kI1313amprealise these goals

Systems and structures 0amp0$13amp0133how serious the company is about environmental protection and ultimately sustainable development This message is deeply ingrained into the company whereby I-amp$$k413$Developmentrdquo is embedded as one of the 13amp-$lt1k30313Pillars

We carry out various initiatives and campaigns with both our employees and the local community that encourage employees contractors and business partners on a regular basis to reinforce the sustainable development message This include collaborations with the other chemical companies based in the surrounding area for the annual Balok River Adoption Programme (BRAP) and with the Malaysian Nature Society of Pahang for regular environmental activities This year we cleaned and improved the turtle hatchery area at Teluk Mak Nik Terengganu and released turtle hatchlings back to the sea

U31$3413amp43turtles beach cleanings and tree plantings though

Business Advocate

54 55

Regional FocusBusiness Advocate

business partners We engage a long-term view on this and believe 33I130lt1$$0amp0ecirc1339environmental protection By instilling the principles values and goals right into the 13amp-$lt1-amp1amp-ltampI130ltK091Sustainabilityrdquo we ensure that this common vision and goal is considered in all we do

In the long-term this is seen in how sustainability drives upcoming investments and it ensures energy THORN13$3313$ampamp1$environment friendly 1$13amp$$ltimpact in operations is incorporated right from the beginning

5 How has the Verbund concept shaped

3$90amp$$3-amp1amp-ltampHkRgMlj`^kI131

lr04$13amp$13-31a BASF-centric one and it means ldquointegratedrdquo or ldquoconnectedrdquo In BASF everything is connected HkR1sup1r04$sites these sites create amp$amp3amp13THORN13$3production systems by means of smart interlinking The by-product of one plant is used as the starting material for another So there is almost no waste l1133r04$concept is about

BASF PETRONAS I131amp-331-0$13-$3[4$3$13$3r04$

principle is a major part of 313amp-$lt11413$development story We connect our production our technologies our customers our business partners and also our employees in order to make the most of our resources develop innovative solutions and create value from what might otherwise have been wasted

We do not just produce chemicals - we create chemistry for a sustainable future This philosophy is deeply 0ampamp3$313amp-$lt1belief For us this is an ongoing journey and we need all employees to live up to this and make contributions towards sustainable development

6 l4ltintegrated site in Gebeng

Kuantan is one of 33amp$1amp3013r04$13$31g1313region (outside of China) How do you 31-1333$90amp$$3amp43ampampamp1313company operations in the East Coast region amp]lt1

Having the site here encourages more investments and attracts other investors in setting up here in Gebeng While these investments propel Gebeng as one amp]lt111313production powerhouses this also brings challenges in minimising environmental impact Strong cooperation

and support from the Department of Environment and their ampTHORN13011$$ecirc0$3010amp$14$THORN13$31$minimising waste and emissions to proper facilities layout

On a more social side cooperation with NGOs has to be further strengthened and open communications with the local community is needed

7 s3amp standards have been adopted

lt]lt1$13amp-$13amp043$90amp$$3protection practices

Malaysian companies are governed by the standards outlined by the Malaysian Department of Environment There are many standards which are based on approved international European and USA standards such as international convention in all areas of concerning environmental protection from waste water discharge standards air emission standards to Waste handling and disposal European yenmk13$010

applied for Risk Based Approach in evaluating environmental impact while US EPA standards are the guidelines for soil and ground water contamination analysis

Malaysia also has strict 041amp$ordf$-$$$$

amp$$amp0$41301and their development

- Environmental impact studies

- Environment Management programs

- Response to environmental emergencies

The establishment of international chemical companies in the area also means that the highest global corporate standards are applied by the operators At BASF gMlj`^kI131we strongly adhere to strict corporate BASF environmental protection standards that place heavy emphasis in controlling emissions at the source data traceability of waste that is generated and review on a continuous basis on reduction and amp-33amp$-amp3$3We also publish an annual r04$130-amp0313details our environmental commitment and performance

5756

Lifestyle

Words And Images By Sanjitpaal Singh

ordf31-13ampwords and its one that portray the colossal magnitude for every living being on this planet On every step through the forest life is apparent regardless of time and age proving to be an admirable trait of complex creatures and plant-life alike

This wondrous ecosystem generates and regenerates naturally in an endless cycle to produce provide for its inhabitants and to endlessly survive Each from the ever so minute to enormous trees standing tall amongst its peers - life here sustains from only natural elements of earth water and the sun

From rolling mistsbeneath the hills at dawn to starry night skies this is a yearning through every hearts desire for the serenity of life away from the city Through photography we immortalise these emotions for all to view and take pleasure in These images most frequently end up as a feature in our homes from the wondrous plateau that gleams inspiration

What would a -amp3amp0-0$ordfI03$1yen

lenses- Storage media

(compatible to camera)- Tripod for stabilityordfIamp31kamp1amp$

garments hat

- Water amp Trail mix Photography has grown from a tool for visual reference art form a leisure activity a social medium for visual expressions becoming todays most trended lifestyle

In the next issue we will provide examples with techniques to photograph various aspects that can be found in nature together with some safety notes while in the wild

Sanjitpaal Singh is a multi international award winning photographer actively involved in various nature and wildlife and photography related activities Sponsored by various international top named photography brands he actively explores forests to MkXwQXfrac34PQhfrac349heQg9iQZfrac34ifrac34hPqfrac34the beauty of the Malaysian natural heritage to the world

Business Advocate

6160

Business Advocate

Living GreenBuilding for a growing population and preserving the environment is a dichotomy perhaps as old as the dawn of industry Accommodating the 6 billion people on this planet is a 90lt13amp13ltecirc0for mother earth

In recent times the property industry has been demonstrating realisation of 3113amp13ordfecirc133and concepts like sustainable development and green building are 13amp$ampecirc31of the concrete jungles around the world

Relatively few buildings in the Klang Valley provide a good benchmark for sustainable living My personal favorite in the KLCC area is The Troika It combines design and technology to create an aesthetically pleasing structure that interacts organically with its surroundings and 1$0ltTHORN13$3The beton brut architecture boldly reveals concrete in its raw splendor As a result hardly any paint is used on the building

All the windows use low-emissivity glass which increases

Ikhram is an award-winning

investment property advisor

and property analyst with a

focus on residential properties

in the KLCC area and niche

property products in Australia

Gfrac34qgQiGhfrac34egXQwQB9XXsfrac349Akifrac34iPGfrac34local property market at his

AXNfrac34QpQZN+e9BGiexclBYiexclYsfrac34 9ZDfrac34P9hfrac34AGGZfrac34MG9ikgGDfrac34QZfrac34 PGfrac34DNGfrac34+frac349ZDfrac34p9gQkhfrac34iPGgfrac34ekAXQB9iQZhiexcl

By Nikki Huet

For more infromation contact

nikkihuetgmailcom

thermal insulation The use of inverter air-conditioning systems in all the apartments further enhances 3$0ltTHORN13$13ltof the building

My personal favorite is the green lung that is the heart of The Troika It is a large courtyard

with impeccably pruned foliage almost like something Giorgio Armani would have done were he a landscaper This very green garden is central to the entire complex It is literally a breath of fresh air

Who says being green cannot be stylish

QZQZNfrac34aeligifrac3449h9AQfrac34QhigWasabi Bistro at the Mandarin Oriental Hotel [44-40ampecirc01exquisite authentic Japanese cuisine in an elegant private setting An open dining area the sushi bar and private booths ampecirc0$0113amp13of seating Meetings and gatherings can be hosted in the private dining area available On the weekends Wasabi Bistro is also popular with families There are plenty of choices for everyone on the menu

About a quarter of Japanese popular recipes use seaweed to boost 9amp40U31013$

iodine - vital for a healthy thyroid - copper calcium iron and magnesium The Seaweed Salad at Wasabi Bistro is a mix of fresh seaweeds that beautifully complement each other ndash it is a must try Order the Agedashi Tofu or the Tofu and Seaweed Salad to start your mealRice a staple in the Asian

diet is a good source of protein whereas the omega-3 fatty acids in 10$3amp03protection and improved blood circulation Donrsquot 43ltltamp4$yourself thoroughly enjoying the delightful Rainbow Roll or the rich and divine Kumirsquos No 1 The wasabi freshly

made and served with sushi cleanses the palate Wasabi in general is said to have compounds in it that can help prevent tooth decay Wasabi has also been found to aid cancer prevention and prevent blood clots if consumed regularly As with everything good moderation is key

HOLYHULQJVROXWLRQV

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QWHJUDWHGORJLVWLFVVROXWLRQVIRUWKHODUJHVWVHFWRUV

6FKHQNHU SURYLGHV FRPSOH[ WUDQVSRUW DQG 6FKHQNHU SURYLGHV FRPSOH[ WUDQVSRUW DQGORJLVWLFV VHUYLFHV IURP D VLQJOH VRXUFH LWKORFDOL]HG NQRZKRZ DQG ZRUOGZLGH H[SHULHQFH 6FKHQNHU XQLWHV DOO WKH WUDQVSRUW PRGHV XQGHU RQHURRI H RIIHU RX XQLTXH LQWHJUDWHG ORJLVWLFV VROXWLRQVsup2 RQ WKH URDG DW VHD LQ WKH DLU DQG LQ FRQWUDFWORJLVWLFV IURP D VLQJOH VRXUFHORJLVWLFV IURP D VLQJOH VRXUFH

6FKHQNHURJLVWLFV0DODVLD6GQKGZZZGEVFKHQNHUFRPP

Q12015 B

usiness amp Environm

ent

T

he P

remier A

dvocate for the B

usiness C

omm

unity

20 21

Features

1 Know your Businessrsquos Impact on the Immediate Community and Surrounding

This could be anything from identifying how many locals your company employs to say observing the kind of services you require 331-0amp9lt3local communities s090ltamp40ampTHORN13is or whatever the nature of your business is remember that every single paper or Styrofoam food container that your employee throws out amp3ampTHORN1310ltone sign of your company impacting your environment and community U31-amp03$33ampacknowledge and identify the areas in which your business impacts the external surrounding because this helps you observe and make better decisions in the future on which areas you or your company would like to tackle to start embarking on reducing ltamp4013amp-$lt1amp041$111-133This is what I like to call being aware and accountable of your 41$111-133

micro]$ecircamp03to Quantify or Measure Your Businessrsquos Impact(s)

Once you have done amp93$3step which can be

quite challenging is measuring your impact One easy way do get yourself getting the hang of this is by simply monitoring 1ltltamp4013amp-$lt1electricity bill water bill utilities bill or even your collective bills on mileage or transportation for yourself and your employees This is the key step to take ndash to be aware or conscious of your daily usage of energy water and fossil fuels Once you have these data and 114$ltamp40$amp3shocked by your usage 31ampamp13033ampobserving how you can keep your impacts on the environment minimal by also looking at the economic savings of certain socially responsible ways of better governance in your company This is 1ampampUgrave3$-013401amp03ampdeveloping strategic and ecirc1339-amp13133address sustainability in ltamp40ampTHORN13

3 Getting Your M-amplt1amp$Board

One of the key challenges for most young companies is to create a vision where accountability is of utmost importance This vision of course normally comes from a civic conscious founder or founders Getting your employees to understand sustainability and accountability can

be challenging but the $31140-113challenges

For one you are not just 30$$ltamp4013ecirc3ampbe more in-tune with sustainability you are also setting certain employee characteristics right by educating them on their impact on businesses Trust me if your employees are taught and trained well to understand accountability and sustainability you have 13amp$30431$13$3ltto helping the work force grow in a sustainable manner This is truly a nation building exercise

4 Reaching out to NGOs

U31$amp31lt3amp34-the challenges of being sustainable alone so never think that you have to do this yourself Reach out to NGOs that are aplenty and many of these NGOs are trained and well-verse in working synergistically with corporate organisations or small businesses towards community-based or environment-based approaches to addressing sustainability One easy way is to reach amp43313amp4$30lt1biggest coalition of environmental and social NGOs like MENGO (Malaysian Environmental NGOs) at wwwmengoorg

In a nut shell and back to the question of whether Ikj1413lanswer is NO if a corporate entity is able to grasp the 30413amp$13-3ampIkj$make a social economic or environmental change 330Ikjecircamp031lt$30$$-amp139social and environmental values among their employees There is so much to read and be aware of out there and socially responsible companies are on the rise The test now is ndash what are you going to start working on to be more socially responsible today rather than 3ampamp00ampUgrave300$311amp030313

69hYQZfrac349hsQDfrac34P9QgeGghZfrac34of MENGO (Malaysian Environmental NGOs) since 2012 MENGO is an independent platformnetwork of Malaysian NGOs that is committed towards enhancing the environmental sustainability agenda at local national and international levels MENGO aspires towards an ecologically-sound transparent participatory and socially just society through sustainable development policies and practices related to natural resources management and biodiversity conservation More information about

MENGO can be found at wwwmengoorg

Business Advocate

Is Sustainability In Businesses A Myth Just A Fad Or Something Corporates Can Actually Achieve

Over the last decade there has been a massive boom in the number of corporates iP9ifrac34P9pGfrac34VkYeGDfrac34Zfrac34iPGfrac34+frac34A9ZDq9NZiexclfrac344Gfrac349gGfrac34PG9gQZNfrac349frac34Xifrac349Akifrac34Bgeg9iGhfrac34adopting social responsibility programs and many more corporates also acknowledge or are more aware about their businessrsquos impacts on the environment Of course many of such corporate companies donrsquot fall short on their media exposures about iPGQgfrac34+frac34GwMgihfrac34Akifrac34DGhfrac34hkhi9QZ9AQXQisfrac34gG9XXsfrac349XXfrac34AQXfrac34DqZfrac34ifrac34iP9ifrac34sup2frac34YGDQ9frac34YQXG9NGpound

The bigger companies are of course on the hunt to embark on impactful amp01$13$3Ikjprograms and the motivation is typically driven by their shareholders whom are more conscious today about the impacts of their investments on the environment then say a decade ago Driven by pressures of their shareholders public listed or multinational companies are also driving and changing the landscape in which traditional companies operate In short more companies today are moving towards being more accountable on the impacts of their businesses Just how far are the companies in Malaysia today really -013313$1413$3lt

s0$3lt1$more accountability these days where more companies are aware of their carbon emission and some even meticulously measure their carbon-related impacts and 9$$13343amp$$mitigation mechanisms or strategies to ensure that their businesses are not just operating in a responsible manner but that these companies are also branding themselves as a company that cares for the people and its planet

The nation has just launched a program 133]ltI0amp$program which is actually a platform for companies to voluntarily declare or disclose their carbon footprint and share with the government their mitigation or adaptation strategies on carbon 11amp$04133amp$U31brilliant program except 3331$amp3$3amp0ltprogram and companies participate voluntarily k13amp$lt31330133$

companies that are already leaps and bounds ahead in their practice and $13343amp$3amp$ampsustainability However what about the smaller companies such as social enterprises and small-medium enterprises k]M1Kamp11413$3ltmean anything to these $331Kamp1amp13enterprises and SMEs see any advantage to be more 1amp13lt01-amp$1Kamp1being socially responsible provide any better credentials or credibility to 113amp-$1

Here lies the challenge in the country

With the increasing growth of SMEs and social enterprises today the future of sustainability in Malaysia lies in the hands of these entities Malaysia is now a hub for a lot of social enterprises and small-medium industries and with a whopping frac14sup3sup3sup3sup3sup3amp1413$331that currently exist in the 03amp$13$3-43ask ndash are these companies

able to grasp the basic practical approaches 3amp1413$3ltM9$a better question to ask ndash who is taking this lead in the country to ensure that SMEs and smaller companies are progressive by adopting the concept of sustainable approaches 3amp04$$$41$11

As an environmentalist in the country and one that is also very vocal about the current landscape of sustainability in Malaysia I felt that -0-131133ampshare some of my personal thoughts on how If Malaysia is going to adopt and embrace sustainability and be in the forefront of championing sustainable development then the simple points below would be some thoughts to ponder for many 1313439ampTHORN1301or executive directors of social enterprises or SMEs to consider

by Yasmin Rasyid Chairperson of MENGO (Malaysian Environmental NGOs)

22 23

^ŽůŝĚͲƐƚĂƚĞ gt ůŝŐŚƚ ĞŵŝƫŶŐ ĚŝŽĚĞͿ ůŝŐŚƟŶŐŝƐ ƚŚĞ ĮƌƐƚ ŐĞŶƵŝŶĞůLJ ŶĞǁ ůŝŐŚƟŶŐ ƚĞĐŚŶŽůŽŐLJ ŝŶŵŽƌĞ ƚŚĂŶ Ă ĐĞŶƚƵƌLJ ^ŝŶĐĞ ŝƚƐ ĞĂƌůLJ ďĞŐŝŶŶŝŶŐƐŝŶ ƚŚĞ ϭϵϲϬ Ɛ gt ůŝŐŚƟŶŐ ŚĂƐ ďĞĞŶ ƌĞĐŽŐŶŝnjĞĚĂƐŚŝŐŚĞĸĐŝĞŶĐLJ ůŽŶŐĞƌůĂƐƟŶŐůŝŐŚƚƐŽƵƌĐĞǁŝƚŚƐŝŐŶŝĮĐĂŶƚůLJ ŝŵƉƌŽǀĞĚ ǀŝƐƵĂů ŝŵƉĂĐƚ ŶŝƟĂůůLJĂƐƐŽĐŝĂƚĞĚǁŝƚŚĞůĞĐƚƌŽŶŝĐŐĂĚŐĞƚƐĐŝƌĐƵŝƚďŽĂƌĚƐĂŶĚŇĂƐŚůŝŐŚƚƐgtƐŽůŝĚƐƚĂƚĞůŝŐŚƟŶŐƚĞĐŚŶŽůŽŐLJŚĂƐďĞĞŶ ŝŶĐƌĞĂƐŝŶŐůLJ ĂƉƉůŝĞĚ ƚŽ ƚŚĞ ĐŽŵŵĞƌĐŝĂůůŝŐŚƟŶŐ ŝŶĚƵƐƚƌLJǁŝƚŚƉƌŽŵŝƐŝŶŐ ƌĞƐƵůƚƐ dŚĞ gtŵĂƌŬĞƚŝƐƉƌŽũĞĐƚĞĚƚŽŐƌŽǁďLJŵŽƌĞƚŚĂŶƚǁĞůǀĞĨŽůĚ ŽǀĞƌ ƚŚĞ ŶĞdžƚ ĚĞĐĂĚĞ ĂŶĚ ŝƐ ƉƌĞĚŝĐƚĞĚ ƚŽƌĞƉůĂĐĞĐŽŶǀĞŶƟŽŶĂůĐŽŵŵĞƌĐŝĂůůŝŐŚƟŶŐƐLJƐƚĞŵƐŝŶƚŚĞŶĞdžƚϮϬLJĞĂƌƐ

LED LIGHT ndash QUICK FACTS Features ĚǀĂŶƚĂŐĞƐĂŶĚltĞLJĞŶĞĮƚƐ

MORE WATTAGE gtƐ ƉƌŽĚƵĐĞŵŽƌĞ ůŝŐŚƚ ƉĞƌǁĂƩƚŚĂŶŝŶĐĂŶĚĞƐĐĞŶƚďƵůďƐgtƐĐĂŶĞŵŝƚůŝŐŚƚŽĨ ĂŶ ŝŶƚĞŶĚĞĚ ĐŽůŽƌ ǁŝƚŚŽƵƚ ƚŚĞ ƵƐĞ ŽĨ ĐŽůŽƌĮůƚĞƌƐ ƚŚĂƚ ƚƌĂĚŝƟŽŶĂů ůŝŐŚƟŶŐ ŵĞƚŚŽĚƐ ƌĞƋƵŝƌĞdŚĞĐŽůŽƌŽĨƚŚĞůŝŐŚƚĚĞƉĞŶĚƐŽŶƚŚĞĐŽŵƉŽƐŝƟŽŶĂŶĚ ĐŽŶĚŝƟŽŶ ŽĨ ƚŚĞ ƐĞŵŝĐŽŶĚƵĐƟŶŐ ŵĂƚĞƌŝĂůƵƐĞĚ ĂŶĚ ĐĂŶ ďĞ ŝŶĨƌĂƌĞĚ ǀŝƐŝďůĞ Žƌ ƵůƚƌĂǀŝŽůĞƚdŚŝƐŝƐĂŵƵĐŚŵŽƌĞĞĸĐŝĞŶƚŵĞƚŚŽĚƚŽƉƌŽĚƵĐĞĐŽůŽƌůŝŐŚƟŶŐĞīĞĐƚƐǁŝƚŚůŽǁĞƌŽǀĞƌĂůůĐŽƐƚƐLONGER USEFUL LIFE dŚĞ ƌĞĂů ĂƐƐĞƚ ŽĨ gtƚĞĐŚŶŽůŽŐLJŝƐƚŚĞĞdžƚĞŶĚĞĚůŝĨĞƐƉĂŶŽĨƚŚĞůŝŐŚƚƐKŶĞ ƌĞƉŽƌƚ ĞƐƟŵĂƚĞƐ ϰϬϬϬϬ ƚŽ ϱϬϬϬϬ ŚŽƵƌƐ ŽĨƵƐĞĨƵů ůŝĨĞ ĐŽŶƐĞƌǀĂƟǀĞůLJ ϭϮ ʹ ϭϱ LJĞĂƌƐͿ ǁŝƚŚƟŵĞƚŽĐŽŵƉůĞƚĞĨĂŝůƵƌĞďĞŝŶŐůŽŶŐĞƌ ampůƵŽƌĞƐĐĞŶƚƚƵďĞƐ ƚLJƉŝĐĂůůLJ ĂƌĞ ƌĂƚĞĚ Ăƚ ĂďŽƵƚ ϮϬϬϬϬ ŚŽƵƌƐĂŶĚ ŝŶĐĂŶĚĞƐĐĞŶƚ ůŝŐŚƚ ďƵůďƐ Ăƚ ϭϬϬϬ ŚŽƵƌƐ ŶŐĞŶĞƌĂůƚŚĞůŽŶŐůŝĨĞŽĨƚŚĞgtƐŝƐĞdžƉĞĐƚĞĚƚŽďĞĂƌŽƵŶĚ ϱϬ ƟŵĞƐ ůŽŶŐĞƌ ƚŚĂŶ ƚŚĞŵŽƐƚ ĐŽŵŵŽŶŝŶĐĂŶĚĞƐĐĞŶƚ ďƵůďƐ ĂŶĚ ƐŝŐŶŝĮĐĂŶƚůLJ ůŽŶŐĞƌ ƚŚĂŶƚŚĞŇƵŽƌĞƐĐĞŶƚƚLJƉĞƐDESIGNED TO FOCUS dŚĞ ƐŽůŝĚ ƉĂĐŬĂŐĞ ŽĨ ƚŚĞgt ĐĂŶ ďĞ ĚĞƐŝŐŶĞĚ ƚŽ ĨŽĐƵƐ ŝƚƐ ůŝŐŚƚ ƐŽƵƌĐĞŚĞŶĐĞ ŵĂŬŝŶŐ ŝƚ ŵŽƌĞ ĚŝƌĞĐƟŽŶĂů ŶĐĂŶĚĞƐĐĞŶƚĂŶĚŇƵŽƌĞƐĐĞŶƚƐŽƵƌĐĞƐŽŌĞŶƌĞƋƵŝƌĞĂŶĞdžƚĞƌŶĂůƌĞŇĞĐƚŽƌ ƚŽ ĐŽůůĞĐƚ ůŝŐŚƚ ĂŶĚĚŝƌĞĐƚ ŝƚ ŝŶ Ă ƵƐĂďůĞŵĂŶŶĞƌ DIMMING tŚĞŶ ƵƐĞĚ ŝŶ ĂƉƉůŝĐĂƟŽŶƐ ǁŚĞƌĞĚŝŵŵŝŶŐ ŝƐ ƌĞƋƵŝƌĞĚ gtƐ ĚŽ ŶŽƚ ĐŚĂŶŐĞ ƚŚĞŝƌĐŽůŽƌƟŶƚĂƐƚŚĞĐƵƌƌĞŶƚƉĂƐƐŝŶŐƚŚƌŽƵŐŚƚŚĞŵŝƐůŽǁĞƌĞĚ ƵŶůŝŬĞ ŝŶĐĂŶĚĞƐĐĞŶƚ ůĂŵƉƐ ǁŚŝĐŚ ƚƵƌŶLJĞůůŽǁGREAT FOR FREQUENT ON-OFF CYCLING LEDs ĂƌĞ ŝĚĞĂů ĨŽƌ ƵƐĞ ŝŶ ĂƉƉůŝĐĂƟŽŶƐ ƚŚĂƚ ĂƌĞ ƐƵďũĞĐƚƚŽ ĨƌĞƋƵĞŶƚ ŽŶͲŽī ĐLJĐůŝŶŐ ƵŶůŝŬĞ ŇƵŽƌĞƐĐĞŶƚůĂŵƉƐ ƚŚĂƚ ďƵƌŶ ŽƵƚ ŵŽƌĞ ƋƵŝĐŬůLJ ǁŚĞŶ ĐLJĐůĞĚĨƌĞƋƵĞŶƚůLJ ŽƌůĂŵƉƐƚŚĂƚƌĞƋƵŝƌĞĂůŽŶŐƟŵĞďĞĨŽƌĞƌĞƐƚĂƌƟŶŐRESILIENT TO DAMAGE gtƐ ďĞŝŶŐ ƐŽůŝĚ ƐƚĂƚĞĐŽŵƉŽŶĞŶƚƐĂƌĞŶŽƚĞĂƐŝůLJĚĂŵĂŐĞĚďLJĞdžƚĞƌŶĂů

ƐŚŽĐŬ ampůƵŽƌĞƐĐĞŶƚ ĂŶĚ ŝŶĐĂŶĚĞƐĐĞŶƚ ďƵůďƐ ĂƌĞĞĂƐŝůLJďƌŽŬĞŶǁŚĞŶĚƌŽƉƉĞĚQUICK LIGHT UPgtƐůŝŐŚƚƵƉƋƵŝĐŬůLJƚLJƉŝĐĂůƌĞĚ ŝŶĚŝĐĂƚŽƌ gt ǁŝůů ĂĐŚŝĞǀĞ ĨƵůů ďƌŝŐŚƚŶĞƐƐ ŝŶŵŝĐƌŽƐĞĐŽŶĚƐ gtƐ ƵƐĞĚ ŝŶ ĐŽŵŵƵŶŝĐĂƟŽŶƐĚĞǀŝĐĞƐĐĂŶŚĂǀĞĞǀĞŶĨĂƐƚĞƌƌĞƐƉŽŶƐĞƟŵĞƐEASY TO CUSTOMISE gtƐĐĂŶďĞǀĞƌLJƐŵĂůůĂŶĚĂƌĞĞĂƐŝůLJŝŶĐŽƌƉŽƌĂƚĞĚŽŶƚŽƉƌŝŶƚĞĚĐŝƌĐƵŝƚďŽĂƌĚƐ^ŝŶĐĞ gt ůŝŐŚƟŶŐ ŝƐ ƐŽůŝĚͲƐƚĂƚĞ ŝƚ ĐĂŶ ƌĞƐŝƐƚ ƚŚĞǀŝďƌĂƟŽŶƐ ŝŶ ĂŝƌĐƌĂŌƐ ƚƌĂŝŶƐ ĂŶĚ ĐĂƌƐ ŵĂŬŝŶŐ ŝƚĂŶĞdžĐĞůůĞŶƚĂůƚĞƌŶĂƟǀĞƚŽŽƚŚĞƌůŝŐŚƟŶŐƐŽůƵƟŽŶƐNOT HARMFUL (NO MERCURY) gtƐ ĚŽ ŶŽƚĐŽŶƚĂŝŶ ĚĂŶŐĞƌŽƵƐ ŵĞƌĐƵƌLJ ƵŶůŝŬĞ ĐŽŵƉĂĐƚŇƵŽƌĞƐĐĞŶƚůĂŵƉƐ

LED LIGHTS ndash SIX GOOD REASONS TO CHANGE

DESIRABILITY LEDrsquos ŵŽƌĞ ĞĸĐŝĞŶƚ ĂŶĚ ĞŶĞƌŐLJƐĂǀŝŶŐ ĨĞĂƚƵƌĞƐ ƚƌĂŶƐůĂƚĞƐ ŝŶƚŽ ĐŽƐƚ ƐĂǀŝŶŐƐ ĂŶĚŚŝŐŚĞƌƉƌŽĮƚƐSAFETY LED ůŝŐŚƟŶŐ ŝƐ ĚƵƌĂďůĞ ĂŶĚ ŶŽƚ ĞĂƐŝůLJĚĂŵĂŐĞĚhŶůŝŬĞŽƚŚĞƌůŝŐŚƚďƵůďƐgtůŝŐŚƚƐǁŝůůŶŽƚ ƐŚĂƩĞƌ Žƌ ĞdžƉůŽĚĞ ǁŚĞŶ ĚƌŽƉƉĞĚ ŽŵƉĂĐƚŇƵŽƌĞƐĐĞŶƚ ůŝŐŚƚƐ ĐŽŶƚĂŝŶ ĚĂŶŐĞƌŽƵƐ ŵĞƌĐƵƌLJ ĂŚŝŐŚůLJƚŽdžŝĐĞůĞŵĞŶƚǁŚŝĐŚŝƐĐŽŶƐŝĚĞƌĞĚŚĂnjĂƌĚŽƵƐǁĂƐƚĞƚŚĂƚĐĂŶŶŽƚďĞĚŝƐĐĂƌĚĞĚĂƐƌĞŐƵůĂƌǁĂƐƚĞgtůŝŐŚƟŶŐĐĂŶĂůƐŽďĞŵĞĐŚĂŶŝĐĂůůLJĂƩĂĐŚĞĚƚŽĮdžƚƵƌĞƐƚŽƉƌĞǀĞŶƚƚŚĞŌLEDs ARE COOLER gt ůŝŐŚƟŶŐƐ ĂƌĞ ĐŽŽůĞƌ ĚĚŝƟŽŶĂů ĞŶĞƌŐLJ ĐŽƐƚƐ ĂƐƐŽĐŝĂƚĞĚ ǁŝƚŚ ĐŽŽůŝŶŐƐƵĐŚĂƐĂŝƌĐŽŶĚŝƟŽŶŝŶŐͿĐŽƐƚƐĂƌĞƌĞĚƵĐĞĚEFFECTIVENESS ϭϬϬй ŽĨ ůŝŐŚƚ ŝŶ ĂŶ gt ƐƚƌŝƉŝƐ ĚŝƌĞĐƚĞĚ ĚŽǁŶǁĂƌĚƐ ĂŶĚ ŝŶ Ă ŵŽƌĞ ĨŽĐƵƐĞĚŵĂŶŶĞƌ ĂƐ ŽƉƉŽƐĞĚ ƚŽ ŇƵŽƌĞƐĐĞŶƚ ďƵůďƐ ƚŚĂƚĚŝƌĞĐƚůŝŐŚƚďŽƚŚƵƉĂŶĚĚŽǁŶATTRACTIVENESS gt ůŝŐŚƟŶŐŽīĞƌƐ ĐŚĂŶŐĞĂďůĞĐŽůŽƌ ĐŽŵďŝŶĂƟŽŶƐ ĂŶĚ ǀŝƐƵĂů ĞīĞĐƚƐ ĂŶĚ ĐĂŶĐĂƚĞƌƚŽĞŶĚůĞƐƐĚĞƐŝŐŶƉŽƐƐŝďŝůŝƟĞƐldquoGREENrdquo gt ůŝŐŚƟŶŐ ŝƐ ϳϬͲϴϬй ŵŽƌĞ ĞĸĐŝĞŶƚͲ ƚŚĞ ƌĞƐƵůƚ ŝƐ ĂŶ ŽǀĞƌĂůů ƌĞĚƵĐƟŽŶ ŝŶ ƉŽůůƵƟŽŶĂƐƐŽĐŝĂƚĞĚ ǁŝƚŚ ŐĞŶĞƌĂƟŶŐ ĞŶĞƌŐLJ ĨƌŽŵ ƉŽǁĞƌƉůĂŶƚƐdŚĞůŽŶŐĞƌƵƐĞĨƵůůŝĨĞŽĨƚŚĞgtůŝŐŚƚϭϮͲϭϱLJĞĂƌƐͿĂůƐŽĞŶƐƵƌĞƐĂĚĞĐƌĞĂƐĞŽĨǁĂƐƚĞŝŶůĂŶĚĮůůƐ

LED ndash APPLICATION AND ADAPTATION

ƉƉůŝĐĂƟŽŶƐ ǁŚĞƌĞ gt ůŝŐŚƟŶŐ ŝƐ ƚŚĞ ƐŵĂƌƚĂůƚĞƌŶĂƟǀĞŝŶĐůƵĚĞ

KĸĐĞ ƵŝůĚŝŶŐƐ tĂƌĞŚŽƵƐĞƐ ĂŶĚ ampĂĐƚŽƌŝĞƐKƵƞŝƫŶŐ Žƌ ƌĞƚƌŽĮƫŶŐ ĞŶƟƌĞ ǁĂƌĞŚŽƵƐĞƐĨĂĐƚŽƌŝĞƐĂŶĚŽĸĐĞďƵŝůĚŝŶŐƐǁŝƚŚĞŶĞƌŐLJĞĸĐŝĞŶƚgt ůŝŐŚƟŶŐƐ ĐĂŶ ƉƌŽĚƵĐĞ ĚƌĂŵĂƟĐ ƐĂǀŝŶŐƐ ŝŶĞŶĞƌŐLJ ĐŽƐƚƐ ĂŶĚ ŵĂŬĞ ƚŚĞ ĐŽŵŵĞƌĐŝĂů ƐƉĂĐĞŵŽƌĞǀŝĂďůĞĂŶĚŵĂƌŬĞƚĂďůĞƚŽƚĞŶĂŶƚƐŶƐƟƚƵƟŽŶĂůŶĚƵƐƚƌŝĂůĂŶĚŽŵŵĞƌĐŝĂůgtŝŐŚƟŶŐgtƉƌŽĚƵĐƚƐŚĂǀĞĂƐŝŐŶŝĮĐĂŶƚŝŵƉĂĐƚŽŶĞŶĞƌŐLJƵƐĞ ŝŶ ĂŝƌƉŽƌƚƐ ŚŽƐƉŝƚĂůƐ ƐĐŚŽŽůƐ ĂŶĚ ƌŽĂĚǁĂLJůŝŐŚƟŶŐƐ ǁŚĞƌĞ ĐŽŶǀĞŶƟŽŶĂů ŇƵŽƌĞƐĐĞŶƚͲ ĂŶĚŝŶĐĂŶĚĞƐĐĞŶƚͲůŝƚƐŝŐŶĂŐĞĂƌĞŚĞĂǀŝůLJƵƐĞĚZĞƚĂŝů gtŝŐŚƟŶŐ gtƐ ŽīĞƌ ƵŶƉƌĞĐĞĚĞŶƚĞĚŇĞdžŝďŝůŝƚLJ ŝŶ ĐŽůŽƌƐ ĂŶĚ ĐŽŶĮŐƵƌĂƟŽŶƐ ƚŽ ůŝŐŚƟŶŐĚĞƐŝŐŶĞƌƐ ŝŶ ĐƌĞĂƟŶŐ ĚŝƐƉůĂLJƐ ĂŶĚ ŵŽŽĚƐ ŝŶƌĞƚĂŝůƐĞƫŶŐƐƌĞƐƚĂƵƌĂŶƚƐĂŶĚƐŚŽƉƉŝŶŐĐĞŶƚĞƌƐŽŵŵĞƌĐŝĂů ^ŝŐŶĂŐĞ ŽŵŵĞƌĐŝĂů ƐŝŐŶĂŐĞ ŽŌĞŶŽƉĞƌĂƚĞƐϭϮƚŽϮϰŚŽƵƌƐƉĞƌĚĂLJ ĐŽŶƐƵŵŝŶŐĂďŽƵƚϮйͲϱйŽĨƚŚĞƚŽƚĂůĞůĞĐƚƌŝĐŝƚLJŝŶŵĂũŽƌĐŝƟĞƐdŚŝƐĐĂŶ ĚƌĂŵĂƟĐĂůůLJ ďĞ ƌĞĚƵĐĞĚ ďLJ ϱϬй Ͳ ϵϬй Ͳ ĂŵĂũŽƌƐĂǀŝŶŐƐĨŽƌĂůů

ůů gt gtŝŐŚƟŶŐ ^LJƐƚĞŵƐ ƌĞ EŽƚ dŚĞ^ĂŵĞ

ŵƉƌĞƐƐŝǀĞůŽŶŐͲůŝĨĞƚĞĐŚŶŽůŽŐLJŵĂŬĞƐgtůŝŐŚƟŶŐ

ƐLJƐƚĞŵƐ Ă ǀŝĂďůĞ ůŽŶŐͲƚĞƌŵ ŝŶǀĞƐƚŵĞŶƚ gtůŝŐŚƟŶŐ ƐŽůƵƟŽŶƐ ŽīĞƌ ƚƌĞŵĞŶĚŽƵƐ ĞŶĞƌŐLJ ĂŶĚŵĂŝŶƚĞŶĂŶĐĞƐĂǀŝŶŐƐƚŚĂƚĞĂƐŝůLJũƵƐƟĨLJƚŚĞŚŝŐŚĞƌƵƉĨƌŽŶƚ ĐŽƐƚ gtƉƌŽĚƵĐƚƐ ƉƌŽǀŝĚĞĞdžĐĞƉƟŽŶĂůƋƵĂůŝƚLJ Ăƚ Ă ĐŽƐƚ ƚŚĂƚ ĂůůŽǁƐ ĨŽƌ ƌĞĂƐŽŶĂďůĞƉĂLJďĂĐŬƐ ĨƌŽŵĞŶĞƌŐLJ ĂŶĚŵĂŝŶƚĞŶĂŶĐĞ ƐĂǀŝŶŐƐampŽƌ ƚŚŝƐ ƌĞĂƐŽŶ gt ůŝŐŚƟŶŐ ƐŽůƵƟŽŶƐ ĂƌĞ ďĞŝŶŐŝŶĐƌĞĂƐŝŶŐůLJĂĚŽƉƚĞĚŝŶŝŶĚƵƐƚƌŝĂůĂŶĚĐŽŵŵĞƌĐŝĂůďƵŝůĚŝŶŐƐŶĚƵƐƚƌŝĂůďƵƐŝŶĞƐƐŽǁŶĞƌƐƌĞůLJŽŶŚŝŐŚͲďĂLJůŝŐŚƟŶŐƚŽŬĞĞƉŽƉĞƌĂƟŽŶƐƌƵŶŶŝŶŐϮϰďLJϳWůĂLJŝŶŐŝŶƚŚŝƐƐƉĂĐĞ ƌĞƋƵŝƌĞƐ ĂƩĞŶƟŽŶ ƚŽ ĚĞƚĂŝů ƚŚĂƚ ĞdžĐĞĞĚƐƚŚŽƐĞ ŽĨ ŵŽƌĞ ĐŽŵŵŽŶ ĂƉƉůŝĐĂƟŽŶ ƐƉĂĐĞƐ ůŝŬĞĞŵƉůŽLJĞĞĐƵďŝĐůĞƐŚĂůůǁĂLJƐŽƌĐŽŶĨĞƌĞŶĐĞƌŽŽŵƐŝŐŚͲďĂLJůŝŐŚƟŶŐŵƵƐƚŵĞĞƚƐĂĨĞƚLJĚĞŵĂŶĚƐƐƵĐŚĂƐŚŝŐŚĞƌĐĞŝůŝŶŐŝŶƐƚĂůůĂƟŽŶƐŵŝŶŝŵŝnjŝŶŐĐŽŶƚƌĂƐƚƌĞĚƵĐŝŶŐ ŐůĂƌĞ ĂŶĚ ŽƚŚĞƌ ƐĂĨĞƚLJ ĂŶĚ ŚĂnjĂƌĚŽƵƐĞŶǀŝƌŽŶŵĞŶƚƌĞƋƵŝƌĞŵĞŶƚƐ

ƐŬdŚĞdžƉĞƌƚ

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LED LIGHTING COST SAVING CALCULATOR

ŽŶƚĂĐƚ ƵƐ ĨŽƌ Ă ampƌĞĞ ŶĞƌŐLJ ƵĚŝƚ ĨŽƌ LJŽƵƌŝŶĚƵƐƚƌŝĂů ĂŶĚ ĐŽŵŵĞƌĐŝĂů ƐƉĂĐĞ ĂŶĚ ƌĞĂůŝnjĞ ƚŚĞĐŽŶƐŝĚĞƌĂďůĞ ƐĂǀŝŶŐƐ LJŽƵƌ ƐƉĂĐĞ ĐĂŶ ƌĞĂůŝnjĞ ŽǀĞƌƚŚĞ ƉƌŽũĞĐƚĞĚ ůŝĨĞ ŽĨ gt ůŝŐŚƟŶŐ ůƚĞƌŶĂƟǀĞůLJ LJŽƵŵĂLJĐĂůĐƵůĂƚĞLJŽƵƌ ƐĂǀŝŶŐƐƵƐŝŶŐŽƵƌŶĞƌŐLJ^ĂǀŝŶŐƐŶĂůLJƐŝƐdŽŽů

ďŽƵƚdŚĞƵƚŚŽƌ

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d ŶĞƌŐLJ dĞĐŚŶŽůŽŐŝĞƐ ŝƐ Ă ůĞĂĚŝŶŐgt Z Θ ŽƌŐĂŶŝnjĂƟŽŶ ǁŝƚŚ ŝƚƐ ŽǁŶƉĂƚĞŶƚƐ ĂŶĚ ƚƌĂĚĞŵĂƌŬƐ ŝŶĐůƵĚŝŶŐ ƚŚĞƌĞǀŽůƵƟŽŶĂƌLJ ĞůĞĐƚƌŽŶŝĐƐ ĂŶĚ ŚĞĂƚŵĂŶĂŐĞŵĞŶƚƐLJƐƚĞŵĨŽƌgtƐ

ampŽƌŵŽƌĞ ŝŶĨŽƌŵĂƟŽŶĂŶĚ ƚŽ ŐĞƚ LJŽƵƌŶĞƌŐLJ^ĂǀŝŶŐƐĂůĐƵůĂƚŽƌ ĐŽŶƚĂĐƚdŶĞƌŐLJdĞĐŚŶŽůŽŐŝĞƐĂƚdĞůнϲϬϯͿϳϵϱϳϭϭϭϱϮϭϭϱampĂdžнϲϬϯͿϳϵϱϳϯϭϭϱŵĂŝůŝŶĨŽΛĂŐƚĞŶĞƌŐLJĐŽŵ

LED LIGHTINGEverything You Need to Know to Enjoy TheĞŶĞĮƚƐŽĨĂƌŝŐŚƚĞƌ DŽƌĞ^ƵƐƚĂŝŶĂďůĞTomorrow

Business Advocate

Shock and vibration proofSafe ndash no harmful mercury

Extremely low heat generationNo maintenance required for years

Sustainable Technology amp 100 recyclable

Introducingthe Future of Light

85 Energy Saving Lighting System

GREEN amp SUSTAINABLE ENERGY SAVINGENVIRONMENTAL FRIENDLY TECHNOLOGY

SAY GOODBYEOLD BULBS

AGT Energy Technologies Sdn Bhd 5112 5111 7597 )306(+ leT

Fax +(603) 7957 3115 Email infoagtenergycom

(973506-A)

24 25

Features

0$$3amp94ldquogreen chemicalsrdquo This could create an economic windfall and result in the prospective production of green chemicals and products valued at $30 billion per year by 2025

Due to deforestation responsible production is also necessary to prevent the worst aspects of palm oil production including waste management I031413$palm oil is fast becoming necessary to counter the worst impacts $133lt31$4130ltForestry industries have consciously made $ecircamp033amp$41sustainable practices so as to not carry forward the harsh

ecirc1331ampamp0133amp$and forest degradation

The green technology revolution is rather newly introduced into the Malaysian business market but the government is keen to undergo the transformation The focus for this development is on energy manufacturing construction information and communication technology water resources waste management and transportation

In view of this technology and telecommunications industries in Malaysia have also begun to embrace this goal by reducing the

environmental impact of their products and the purchase of fabricated and manufactured products that actively reduce any negative impacts on the environment

Airlines have also taken $3amp1313amp4$333lt$is not good for the environment and steps 9$3$3ampltmore direct routes practice continuous descent approaches and lt30$13$00130Ugrave31$amp003amp-0amp94THORN13$13ltand thereby reduce fuel consumption Many retail outlet corporations have also implemented a ldquoNo Plastic Bagrdquo

policy and have urged shoppers to use reusable shopping bags

As new business strategies emerge and the issues of running a sustainable business becomes more prominent and promising business sectors are starting to implement them as they 013$313can actually bestow Environmentally friendly practices can reduce costs improve sustainability and attract new and long-term customers This way businesses and the environment can form a sustainable balance that allows corporations to prosper while still preserving the environment

Business Advocate

Corporate Environmental GheZhQAQXQisfrac34Zfrac34PGfrac34QhG

Corporate environmental responsibility though not widely implemented in a business environment holds an integral place in the visions of many public and private sector companies Numerous major corporate philosophies have started to emphasise the importance of environmental ethics in business operations It looks at higQWQZNfrac349frac34AGZGwQBQ9Xfrac34A9X9ZBGfrac34Mfrac34wQZ9ZBQ9Xfrac34egheGgQisfrac349ZDfrac34GZpQgZYGZi9Xfrac34hkhi9QZ9AQXQisiexcl

`$3amp3$31of an environmentally sustainable business model coming to the limelight in Malaysia many companies have started adopting environmentally conscious business strategies as part of their company philosophies This emerging strategy invokes a responsibility that companies feel towards the environment in hopes of directly and indirectly sustaining the progress of all individuals and corporations

By implementing sustainable business practices business 13amp0-amp03amp$1$3from long-term success that is built on environmental sustainability that will ultimately contribute 3amp30$$13prospects With regards to the level of implementation large particularly foreign multinational companies seem to have the highest level

of implementation followed by large to 41amp13companies and lastly 13amp41local companies that are more attuned to $-11amp$-0amp3maximisation

Previously when companies indicated Iamp0-amp03kamp13j1-amp$13ltIkjthey were merely referring to social ecircamp0313amp9133ampsociety in charitable ways which were not necessarily inclusive of environmental $3391Ikjactivities aimed at preserving the environment did not get as much weight in Malaysia as it is considered secondary to the economic $31amp41$11

In fact in Bursa ]lt111409ltamplisted companies on this issue many of them scored very low in the environmental domain But the scope is changing with more NGOs and

environmentally friendly companies advocating for green ecircamp031$]lt1$businesses The number of companies adopting green strategies is rising as the awareness amp31$31011

The Green Purchasing Network Malaysia (GPNM) is a non-governmental organisation that promotes green purchasing Owing to this Malaysia is considering the need for a law that makes it mandatory for the government and private sector to purchase eco-friendly products and services GPNM ampecirc01$amp$expertise on sustainable environmental production and consumption to encourage the implementation of environmentally sustainable practices within many business sectors including agriculture apparel technology telecommunications automotive beauty and

personal care textiles and many more

In an attempt to reduce the negative impact of the hospitality sector on the environment the hotel industry 14$$$sustainable green business models to meet the demands of the public while not 901ltecirc133$the environment Moreover 1303133amp$10issued in order to recognise the 4$3amp1413green regulations and practices which turn out to be a useful green marketing tool 33$amp313-413that the business has included various green practices into their daily operations

Green sustainable business development is also coming to the forefront in Malaysia initiating from the oil palm industry It has been determined that the waste biomass can be

26 27

Features

Why Business Must Adopt The New Iso 14001 2015

The World Economic Forum in early 2014 announced the top ten risks that the world will face in the next decade and of these three were related to the environment namely water shortages climate change and extreme weather conditions

Tamp031ecirc133$41$11U$microsup3acuteacutel$14ecirc031amp013ampamp1$half a century and as the amp01013-0amp4130of hard-disk drives the biggest exporter of rice and rubber and the second largest supplier of sugar its economy was badly ecirc133Ramp0-Toyota the Japanese car maker reported a 04133amp$$-0amp31ltacuteraquo Ograve43amp14--ltproblems from Thailand

Mutli-million ringgit losses were also

experienced by at least 30 organisations in Selangor when water rationing was introduced in the state between March and May microsup3acutemiddot43amp04133amp$of available water in the Selangor Dam Nestle 14ecirc0j]acutecedilamp$$losses everyday during the rationing period while Panasonic had to amp0ampj]middotsup3amp$$orders due to the water supply disruptions

u0amp]lt110130$0lt$[14ecirc004133amp$$

-0amp4133amp$0ampparaordmsup3frac14Ograveof the national total in microsup3acuteacute3ampparacedilordmOgrave$microsup3acutemicrodue to changing rainfall pattern in the Muda area The unpredictable weather has caused land preparation and seeding to be impaired leading to destructive rippling impacts

These examples show that the current idea of perpetual economic growth occurs in an ecological system that has biophysical limits Business leaders need to

understand that while social economic market and technological trends and their responses to those trends tend to $4$13314131311of their business so do environmental conditions and trends

Despite all of this a study amp$lt3m[I0amp$l0413$microsup3acutemicro$9amp9$middotordmcedil1$amp01343910ampH0I$[amp0m[$mkamp0interviewed showed that many do not monitor the threats to their business

by Amarjit Kaur Senior Consultant SHEMSI Sdn Bhd

28 29

SHEMSI Sdn Bhd supports your path towards sustainability by providing advice training and auditing

services We are proud to introduce internationally recognised training courses that enhance your

capabilities and help you to meet challenges along your path to sustainability

Tel +60(3)5191 7858 Fax +60(3) 5191 6744 Email mailshemsicom Web wwwshemsicom

GRI G4 Certified Training (Sustainability Reporting) This course will introduce you the elements of a sustainability report using the GRIrsquos five step process ldquoprepare connect define monitor and reportrdquo and prepare you to coordinate the sustainability reporting process(Organised by NCSR in collaboration with SHEMSI Sdn Bhd)

bull 14 ndash 16 Apr 4 ndash 6 Aug amp 17 ndash 19 Nov Kuala Lumpur

IEMA Managing with Environmental Sustainability This course aims to provide anyone working in any managerial role with a strategic and operational overview of environmental sustainability

bull 25 ndash 26 Feb amp 18 ndash 19 Aug Kuala Lumpur bull 2 ndash 3 Jun amp 27 ndash 28 Oct Penang

IEMA Making the Transition to ISO 14001 2015 This course is designed to provide you with an understanding of the revised standard enabling you to evaluate and implement changes with the aim of improving your organisationrsquos EMS and environmental performance

bull 20 ndash 21 Jan 26 ndash 27 May amp 8 ndash 9 Dec Kuala Lumpur bull 17 ndash 18 Mar amp 29 - 30 Sep Penang

IEMA Carbon (GHG) Accounting and Management This course is aimed at professionals responsible for measuring reporting and managing carbon dioxide and other greenhouse gas (emissions) for their organisation

bull 1 ndash 2 Apr 28 ndash 29 Jul amp 6 ndash 7 Oct Kuala Lumpur

IOSH Managing Safely This course brings managers up to speed on the practical actions needed to handle health and safety in their workplace

bull 2 ndash 5 Mar amp 24 ndash 27 Aug Kuala Lumpur

bull 11 ndash 14 May amp 30 Nov ndash 3 Dec Penang

^ƵƉƉŽƌƚŝŶŐzŽƵƌWĂƚŚdŽǁĂƌĚƐ^ƵƐƚĂŝŶĂďŝůŝƚLJ

SUSTAINABILITY FROM THE BOARDROOM

421280-P

LEAD

MANAGE

DELIVER

bull IEMA ndash Institute of Environmental Management and Assessment UK

IEMA Leading With Environmental Sustainability From leaders in organisations senior executives board members and investors this course encourages all to formulate a strategic understanding of the risks and opportunities presented by a changing environment on their ability to do business

Provided in-house upon request

bull IOSH ndash Institution of Occupational Safety and Health UK

Business Advocate

of its information and control systems etc This scene setting information helps the organisations to identify the threats to its existence and any opportunities that these may create In doing so the organisation is encouraged to apply a life cycle perspective so that these threats and opportunities are seen in the long term This does not imply that organisations have to perform a formal life cycle assessment

The standard also continues its current theme of requiring the organisation to determine its discharges the resources it uses including those in its value chain and manage those which are 1$13$3$amp003ampprotect the environment as well as determining the legal and other requirements with which it has to comply However in doing so the organisation is required to consider how these may also threaten the organisations existence eg failure to comply with the law could lead 3amp$1$0-433amp$damage or a controlled and approved waste discharge could lead to boycotts public protests and shareholder concerns

Another important change in the standard that helps in

Amarjit is the technical expert representing Malaysia on ISO TC 207 revising ISO 14001 and ISO 14004 She has been involved in delivering environmental OHS and other management system services in Malaysia Indonesia New Zealand and Australia since 1999

from environmental conditions and trends In addition they believed 331$13$313$13amptheir business operations to deal with resource scarcity were needed amp$lt$3lt0microsup3acuteraquo

Organisations need to understand that assessing environmental trends across the life cycle of their products and services and their impact on operations markets policy and reputation is a necessary imperative 3lt03ampecirc1339ltmanage threats capture opportunities and generate long-term competitive advantage The environmental landscape is changing and as a consequence the business landscape is also changing How can business leaders 0113113$1

U$3middot34030amp31year the third edition of Uk`acutemiddotsup3sup3acuteM$90amp$$3Management Systems

will be published Ugrave3030lt01ampextensive deliberation by technical experts from over 60 countries The new version has incorporated the work of an ISO future challenges group as well as changes coming from an extensive stakeholder consultation process

One of the key changes in the standard is a requirement for organisations to determine the risk to the organisation by external threats such as climate change water shortages resource scarcity etc To achieve this the standard requires the organisation to understand its external and internal context such as where is it located what constraints does it face and the suitability of its organisational structure limitations

addressing the risk is to ensure environmental management is integrated into the amp0$13amp$113amp0business processes and that there is compatibility between its environmental policy $3amp0$13amp$1strategic direction

In summary the new 901amp$ampecirc0141$11a process to identify the risks they face from nature as well the ones they create which ltecirc1331amp133ltamp0indirectly themselves and to consider these over the life cycle of their products and services While this may require additional resources the standard is moving organisations towards achieving sustainable development and will $1403microsup3acutecedil901amp$remains relevant for at least the next decade

31

Features

organisations that rely heavily on social media platforms to reach the masses Social media environmentalism though a relatively new introduction to the web is actively spreading In recent years Facebook pages have covered issues such as industrial plants and climate change to sustainable living and biodiversity conservation

Even with online media becoming more prominent local Malaysian television channels still remain to be an important and credible outlet on environmental issues for

the Malaysian audience The stations that cover environmental causes $134lracute$lrpara33are capable of reaching a majority of the local audience Run by Radio Televisyen Malaysia the channels are funded and governed by the Ministry of Information under the Malaysian government It is an $4$3amp43-13amp0the government to actively interact with the public on environmental issues

An active online medium along with credible broadcast and print outlets have resulted in many widespread

environment-related events gaining exposure including Malaysia Environment Week Earth Day World Environment Day Wetlands Day Water Klt$]lt11^ampg1313KltI-$and even Earth Day that has garnered tremendous support through the years

In conjunction with all these events green marketing is used to encourage repeat green purchases among consumers Through this strategy green products were marketed towards consumers to

$4$1330-40131$131amp$1Iamp$1401whose purchasing decisions are guided by environmental concerns are known as green consumers While this is still not common in Malaysia more consumers are becoming green consumers with increased exposure to green 03$$31$31

Preventing and eradicating environmental issues should not only be a timely event it should be an everyday event that 13amp1amp0amp0than a separate thought or action Everyday people can contribute to this cause in numerous ways lt013lt013$3paraj1laquoj413j41and Recycle Through even the smallest of actions environmental friendliness can become -03amp90ltamp$1daily routine Environmental issues transcend boundaries on both a local and global scale It speaks a universal language that is not unique to one particular locality or the concern of only a certain group of individuals By communicating its urgency through varied targeted media and language outlets it is recognised throughout all cultures as an issue of eminent importance Environmental -01093amp$$3all no matter the age or 134340ecirc0$131s$a nation comes together transformative actions can be made on a collective level to give back to the environment in the same way it gives to the nation

10 EVERYDAY TIPS FOR GOING GREEN

Bring your own bag when you go grocery shopping It cuts down the use of non-biodegradable plastic bags 1Wash some clothing items less If it does not require to be 11ampUgrave3$03$and wash it later 2

Unplug your phone or laptop charger when they are fully charged to conserve energy 4k313ampecirc31$ electronics that are not in use before going to bed5

Kamp$3933004$$$$ltamp40041$ltamp40teeth Gallons of water can be saved this way 6

If you need to print materials print double-sided copies to save paper7Walk ride a bike or carpool whenever possible It will reduce harmful emissions from increased vehicles on the road

8To save water during showers try and use a pail of water instead of the showerhead

3 Bring your own Tupperware when you take away This not only allows less usage of Styrofoam clamshells but also keeps your food air tight and fresh

And the most important tip is to spread awareness in any way you can Word of mouth is a powerful tool that can make a ecirc0$13amp03$90amp$$3

9

10

30

Business Advocate

]lt11-00ltamptowards environmental awareness is to encourage environmental 133$1-0lt$$133$1$businesses to incorporate environmental issues more responsibly It is paramount to ensure environmental responsibility becomes second nature to everyone To make this a reality federal and state government departments non-governmental institutions the private sector educational institutions and the public masses are all jointly promoting environmental consciousness and encouraging active participation on both formal and informal platforms

0$11ecircamp0310targeted at all levels of society from teachers students and government agencies to developers restaurant operators industrial owners and

the general public This way awareness is spread from the ground up and spread to every corner of the nation It goes further than awareness and calls for the awareness to be turned into action

As a way to introduce environmental causes to the workplace professionals from numerous career backgrounds and industries are acquiring green skills Green skills include technical skills knowledge value and attitudes that are introduced within the workforce to infuse sustainability and positive environmental outcomes into business strategies

The Forest Research Institute Malaysia (FRIM) and various other environmental organisations did just this by conducting both formal and informal workshops along with training programmes

to compliment the knowledge that their teams had in order to better extend their reach to the public To successfully move towards a more environmentally sustainable nation working professionals and corporations need to build on harbouring green skills to implement into the long-term sustainability of the economy

The importance of environmental education has further been highlighted in the 2002 National Policy on the Environment where it is mentioned as one of the key areas within the green strategies In line with this the National Education Policy outlined lsquoEnvironmental Education 130amp113I4001344which was introduced in both primary and secondary schools since 3acutefrac14frac14sup31l1$1that environmental education is infused into each subject in school

rather than taught as a single subject The non-governmental organisation WWF has consistently worked with state education and environmental departments to develop ecirc1339$90amp$$3education models

While the traditional methods of education continue to grow and adapt the growing presence of online users and social media has begun to spread the news of current environmental issues at an advanced pace from the sharing of global and local news pieces to various environmental campaigns and documentaries

In Malaysia alone there 0$133acutesup3middotmillion Facebook users which enables them to share and strike up an active conversation about pressing environmental issues It increases dialogue between online social media users and a number of environmental

Environmental Awareness Change Through Awareness And Action

frac34 QBPfrac34QZfrac34iPGfrac349p9QX9AQXQisfrac34Mfrac34Z9ikg9Xfrac34gGhkgBGhfrac349X9shQ9frac34GZVshfrac349frac34AkZiQMkXfrac34ehQiQZfrac34in the way our countryrsquos land water air and other natural elements provide for its people But although bountiful these resources are not unlimited If not utilised in a sustainable manner resources risk depletion and can cause irreparable damage to the environment To deter any continuation down this path environmental awareness has been gaining momentum in Malaysia as a way to encourage sustainable living and to put to rest many long held environmental myths

32 33

Features

Environmental Quality Act the Ministry of Natural Resources and Environment (NRE) is responsible for the policies that concern environmental and climate changes This includes the National Environmental Policy and the National I3I$gamp13lt

The Environmental i43lt133ampacutefrac14ordmmiddotwas called into action to prevent abate and control pollution and to enhance the environment It covers restrictions on air pollution noise pollution soil pollution water pollution and any pollution caused by discharge of oil into the 13amp4$30lt1301l133also covers prohibition of open burning that has been a pressing issue with the recent $9$30pollution in the country

By placing restrictions and regulations to clamp down on common environmental pollutants the Environmental Quality Act controls and prevents industrial pollutants agro-based water pollution industrial wastewater pollution motor vehicle emissions and toxic Otilde0amp4113

In 2002 the National Policy for the Environment was formulated and approved by the Department

of Environment which is under the Department of Ministry of Natural Resources and Environment of Malaysia The policy aims for the betterment of environmentally sound and sustainable development in managing and conserving the environment

The main objectives of the National Policy for the Environment are to harbour a clean safe healthy and productive environment for current and future generations and to support the conservation of the 13amp4$30lt14$4$diverse cultural and natural heritage with ecirc1339-0313-3amp$ltall sectors of the society This way the other key amp1339amp4$sustainable lifestyle and patterns of consumption and production can be achieved

Overseen and governed by NRE the national climate change policy is instrumental in shaping 3ecircamp031$3$3ampcombat environmental woes as this is a global 11433ecirc1331$amp3only Malaysia The need for the national climate change policy arose due to the evident future climatic change in Peninsular Malaysia 3$microsup3middotacute$microsup3cedilsup3

If climatic issues are Ugrave34$13133temperature could rise to worrying standards

with higher maximum rainfall and lower minimum rainfall and 0090ampand lower low river ampk41313amp$3amp$1could evoke problems $14THORN13$13ltampwater food security issues due to low crop yield economic loss 0amp901ltecirc133plantations and eroded public infrastructure

The climate change policy therefore seeks to ensure that climate change is kept in check in order 3amp4$3amp$sustainability and avoid future calamities l013amp1339includes making the issue mainstream to bring about more competitiveness and improve the quality of life While the second

and third objective is to integrate the climate change responses into policies and plans and to strengthen institutional and implementation capacity

With the guidance of these environmental acts Malaysia can begin to tackle pressing ecological issues to also further 3$3amp$191amp$amp0sustainable economy The environmental policies and regulations are drawn up with a view to complement the national growth of the country while simultaneously preserving the natural environment It maintains $13$13between the economical and environmental goals and strives to enhance the quality of life through long-term sustainability

Business Advocate

National Policies Changing The +BeGfrac34Mfrac34ZpQgZYGZi9Xfrac34GNkX9iQZ

The strength and wellbeing of Malaysia as a nation has always steadily been 9hhBQ9iGDfrac34qQiPfrac34iPGfrac34GBZYQBfrac34hBQ9Xfrac349ZDfrac34BkXikg9Xfrac34egNgGhhfrac34Mfrac34iPGfrac34BkZigsiexclfrac34frac34MkXwQXfrac34iPGhGfrac34AVGBiQpGhfrac34GZpQgZYGZi9Xfrac34QZQiQ9iQpGhfrac34P9pGfrac34AGBYGfrac349frac34ZGBGhh9gsfrac34QZwXkGZBGfrac34QZfrac34shaping national policies in hopes of a sustainable and advanced economy

The magnitude of recent national and global environmental issues 99lt$4$13]lt11$3amp$policies The onset of growing economic advancement also $1331$39ecirc1331on the environment if undertaken in an unsustainable manner It has therefore become pivotal to correct such environmental impacts in order to alter the 13400$3133ampecirc01amp03$3amp34340

generations of Malaysia

Under the Tenth Malaysia Plan the agenda covers the protection of the environment in unison with the goals of economic power And to make this goal a reality focus is placed on the National Policy on the Environment the National Green Technology Policy and 3^3amp$I3I$gamp13ltamp$various other policies

that seek to change the scope of environmental regulation

The National Green Technology Policy is a governing policy that 14$13$microsup3sup3frac14and is built on four pillars The pillars are energy environment economy and social It aligns environmental $31333amp-0amp-]lt11sustainable development The policy seeks to -0ampamp3THORN13$3$0lt

usage while conserving the environment and improving the quality of life for all in order to accelerate national economic development

The National Environment gamp13ltI3I$Policy and National Environmental i43lt133acutefrac14ordmmiddotform the foundation of environmental management in Malaysia While the Department of Environment (DOE) enforces the

34 35

CEO Profile

5 MNS has $amp$ engaged in

conducting studies and campaigns towards -0amp3133$]lt11$34001093are some of its current strategies today

We call on stakeholders and get them involved in sustainable programs to further enhance their awareness We believe that having stakeholders and key players involved with on-ground programs help to educate and indirectly become more ecologically conscious and cautious

Furthermore we work with schools across the nation through [g$13$3

6 How can businesses -lt

amp013390ampin supporting and protecting the environment

Begin by educating employees through sustainable practices at the work place and slowly it would eventually carry through in their homes as they would educate those around them on sustainable practices

7 Having a keen interest amp$$340

history and being 3$3photographer ltamp4019311-1331$4$13and aided you in your present position at MNS

My personal interest and inclination towards all things nature 9$Ugrave4$13ltdecision to be involved in conservation for the nature and the environment the very habitat in which wildlife call home It

has also provided a greater understanding of what conservation initiatives are required for each given situation

Photography is still very much a hobby Ugrave30lt$4$13as a bird and wildlife watcher and capturing the moments it is also a pleasure to share them with other like minded members and friends I would strongly recommend bird watching as an adjunct to becoming volunteers and conservation advocacy

Business Advocate

1 Having been $9amp9

$3]lt1$Nature Society (MNS) initiatives 13$ltamp40ltdescribe the associationrsquos 13amp00amp1$functions

]^k13amp091amp$and mission is to ecirc1339lt-0amp3133manage and conserve ]lt11natural heritage and rich biological diversity for 3$3$appreciation for all

In Conversation With The President Of The Malaysian Nature Society

Our objective is to carry out missions in the interest of the public without the intent of commercial amp0amp$30lt-0amp3$amp13$3ltmaintain transparency and accountability in all our dealings with members and external supporters and partners such as funding agencies sponsors government agencies and the public

2 How have amp$30 trends within

the environment $9amp-$3$134$consumption and -amp-43amp$ecirc133

nature as we see it today

Population dynamics impact the environment and the long

term trends

have resulted in over consumption of our natural resources and in return we constantly look for alternative answers to the resources which is usually a natural outcome of reactions It may be viewed as a negative or positive respond to the behavioral patterns of human nature depending on the outcome

3 With the growth of 313$ampamplt

$amp$4133amp$01amp401319- how have systems for monitoring and reporting on nature improved over the years

It has improved networks internally we are now more connected with the rest of the key industry players on a national and global scale

It has improved our amp0$113$313

studies and research initiatives Moreover it has aided our work in providing better places and knowledge of wildlife while uniting local communities landowners and businesses

4 What are the biggest 13$1

$]lt13amp011413$3lt

Encouraging politicians and decision makers and local authorities to be more beholden and responsible towards our natural heritage The absence of legally binding plan to guide development from the very beginning may be the cause of current uncontrolled and chaotic developments

The need for good political will and top-down intervention to guide developments is very much needed as it is the best solution to most of our environmental issues

Henry Goh has been championing the cause of MNS and the environment since 2003 Having led the MNS Selangor Branch as chairman for the past 4 years Henry had played a pivotal role in the successful ldquoSave Bukit Kiarardquo campaign to protect one of the few remaining green lungs in the city where more than 10000 signatures were collected

36 37

Members News

Company IM^lmjuHllMjUMkkMk ]ukUkK^HTKName k401^$ampampDesignation S$0]$0Address 9acuteacutes13s$ s1Iamp$1-$3micro^ampordmZ$kkacutesup1yenacute middotordmcedilsup3sup3k4$Zltk$amp0TelFax sup3paraordfcedilacutemicroparaparasup3sup3sup3yensup3paraordfcedilsup1paraparaacutemiddotsup3ordmBusiness Sector 43ampamp39

Company I`lMI^ljKMkMjrUIMk]ukU SDN BHDName ]4R041]40Samp-$Designation Iamp4$30lt]$0Address ^ampfrac14frac14ordfsup3acuteZ$k0microsup3 Taman Bukit Dahlia raquoacuteordmsup3sup3g10S4$Zampamp0TelFax sup3ordmordfmicrocedilcedilsup1cedilcedilmicroBusiness Sector `301m$1-13

Company KU]^^K]j[T`lMkK^HTK 13yenampK`mHMljMMHuTUl`^Z`T`jHTjmName kamp$]13S03Designation S$0]$0Address sup3acuteordfsup3micro]$0$0 acutemicroZ$^T$ raquosup3sup3sup3sup3Zampamp0H04Zampamp0TelFax sup3ordmordfmicrosup1raquosup1raquosup1raquoyensup3ordmordfmicrosup1raquosup1raquoraquoraquoBusiness Sector Tamp31yenlamp401

Company MlTUtHkMglMlKName Z-[0amp$Designation ]$$K0133amp0Address microHordfmicroordfacute9microlamp0microHgk$30 Jalan Stesen Sentral 5 cedilsup3middotordmsup3[44-40 TelFax sup3acutemiddotordffrac14sup1acuteacuteraquofrac14cedilBusiness Sector Iamp$143$13ltH41$11k09131

Company H`jKj``]I`jg`jlMkMjrUIMk [kK^HTKName k$3lDesignation ]$$K0133amp0Address amp3sup1sup3cedil9sup1[g]Slamp0 raquoR0139$4H$0m3 middotordmraquosup3sup3g3$Zltk$amp0TelFax sup3paraordfordmordmmicrosup3acuteacuteraquoraquoyenordfparaordfordmordmmicrosup3acuteacuteacuteacuteBusiness Sector Iamp$143$13ltyenH41$11k09131

Company SlMsukkK^HTKName K3ampTIamplt[amp$Designation IM`Address middotsup1Z$K34k4$ Taman Tun Dr Ismail sup1sup3sup3sup3sup3[44-40TelFax sup3paraordfordmordmmicrosup1ordmsup3frac14microyensup3paraordfordmordmmicrosup1ordmsup3sup3paraBusiness Sector M4133amp$yenl0$$

Company UjIS`HkMjIT]kK^HTKName ]13Tl$T$Designation IM`Address k4$313Oumlg$$Ilt0133ltHamp13acuteordfacutemicroordfacutemicroH Untang Mayang Pasir 3 acuteacutefrac14cedilsup3Hlt$H04g$$ TelFax sup3middotordfsup1middotsup1microsup3microsup3yensup3middotordfsup1middotsup1parasup3microsup3Business Sector Iamp$143$13ltyenH41$11k09131

Business Advocate

MICCI Welcomes Its New Members

Company Mj`g`KkK^HTKName K34samp$l413sDesignation M13439r13g01$3Address Hordfacutesup3ordfSS0amp4$Rampamp0Hamp13H [[l1k40raquoraquoacutesup3sup3 [amp3[$4kTelFax sup3raquoraquoordfmicroacuteraquomicrocedilcedilyensup3raquoraquoordfmicromicroacutemicrocedilcedilBusiness Sector Iamp$143$13ltyenH41$11k09131

Company SM^kUgM[MjZ^IjMMjtIMkK^HTKName R0T$H$34j$Designation I``Address 9paraacuteacutek$30]jIH Z$l0901cedilsup3middotordmsup3[44-40TelFax sup3paraordfmicrosup3paracedilcedilfrac14frac14raquoyensup3paraordfmicromicroordmmiddotacutesup3microacuteBusiness Sector Iamp$143$13ltyenH41$11k09131

Company ljgIkK^HTKName 1amp$samp$Designation S$0]$0Address frac14amp0amp$kamp$parayenmicro [1$g0$4130$kamp$ acutepararaquosup3sup3H4330amp03g$$TelFax sup3middotordfparacedilsup1sup1paracedilcedilyensup3middotordfparacedilsup1middotsup3sup1sup1Business Sector ^amp$ordf]313]$4133401

Company ]MMgTUUgkkK^HTKlaquo[mm]gmjName j1303113Designation K0133amp0Address ampltS0amp4$Rampamp0 ]$0$`0$3[ [IIcedilsup3sup3raquoraquo[44-40 TelFax sup3paraordfmicroacuteordmfrac14raquofrac14ordmordmyensup3paraordfmicroacutemiddotraquocedilordmcedilsup1Business Sector j3yensamp1

Company ^^`kgTMjMHTKName ^[H$Designation Iamp-$ltK0133amp0Address ^ampmiddotordmordfmicroacute13Rampamp0Z$gZmcedilyenacutemicro K30$k4$lt[amp3K$10 middotordmraquoacutesup3g3$Zltk$amp0TelFax sup3paraordfsup1acutemiddotacuteraquofrac14frac14raquoyensup3paraordfsup1acutemiddotacuteraquoraquofrac14frac14Business Sector I131yen]$01

Company HZk`RRkT`jMkK^HTKName H$RampampkIampamp$Designation ]$$K0133amp0Address m$3Kordfparaordfpara]$9$4acute ^ampacuteraquofrac14Z$l4$j cedilsup3middotsup3sup3[44-40 TelFax sup3paraordfmicroacutesup1microraquosup1raquoraquoyensup3paraordfmicroacutesup1microfrac14sup1frac14frac14Business Sector `yenS1yeng30amp13131

39

Members News

Company llT`^Sg^lTUjMkK^HTKName K$$lt4Designation 0S$0]$0Address amp3pararaquoacuteraquoordmZ$kmraquo Taman Industrian Subang Utama k1lt$micromicromiddotsup3parasup3sup3kk$amp0 TelFax sup3paraordfcedilacutefrac14acuteacuteparaacuteraquoyensup3paraordfcedilacutefrac14acuteparaacuteraquosup3Business Sector ]13$0ltyenM4-$3

Company lM^Huk`mlTMj^kK^HTKName 130H03ampampDesignation IM`Address ^ampordmZ$$k3m l$$k3raquoacutecedilcedilsup3Zampamp0H04Zampamp0 TelFax sup3ordmordfcedilcedilraquoraquoraquoacutemicroyensup3ordmordfcedilcedilraquoraquoraquomicroparaBusiness Sector M4133amp$yenl0$$

Company m^UlMKRmMkmggu]kK^HTKName M$[$^13amp1Designation ]$$K0133amp0Address IordfcedilordfparaHamp13Ik4$U$0Iamp$amp Z$mkZsup1yenmicromiddotordmsup1acutesup3k4$Zltk$amp0TelFax sup3paraordfcedilsup1parasup1sup3acuteparasup1Business Sector l0$U-amp03yenM-amp03

Company sH^KkK^HTKName samp$u$u-Designation S$0]$0Address cedilsup3acutecedil3Rampamp0s1K$ sup1middotZ$k4l$k$3amp1 raquosup3acutecedilsup3Zampamp0H04Zampamp0TelFax sup3ordmordfparaparamiddotacuteacuteordmmicroyensup3ordmordfparaparamicrofrac14ordmacuteordmBusiness Sector g0amp-03ltyenjM133

Company k^I[H`kkkK^HTKName k40$30$kamp14$0Designation IM`Address ^ampacutesup14$g041$[$para l$g0$4130$I$$jlt paraacutemiddotcedilsup3U-ampg0 TelFax sup3cedilordfmicroraquoacutemiddotfrac14frac14cedilyensup3cedilordfmicroraquomicromiddotfrac14frac14sup1Business Sector RampampyenH901

Company sUwMglR`j]kK^HTKName ]g0$3$Designation ]$$K0133amp0Address k43cedilsup3ordfmiddotordfparamiddot3Rampamp0 Wisma UOA Damansara 50 Jalan Dungun K10T31cedilsup3middotfrac14sup3[44-40 TelFax sup3paraordfmicrosup3frac14parasup1acutecedilmicroyensup3paraordfmicrosup3frac14parasup3sup3cedilsup1Business Sector Iamp$143$13ltyenH41$11k09131

Company s]gj`gMjlu]^SM]M^lkK^HTKName i4kT4Designation ]$$K0133amp0Address amp3cedilacuteS0amp4$Rampamp0Hamp13R j4$k$]3para1I3lt raquoraquosup3sup3sup3[amp3[$4kTelFax sup3raquoraquoordfmicrocedilmicroacuteordmordmyensup3raquoraquoordfmicrosup1raquocedilraquoacuteBusiness Sector g0amp-03ltyenjM133

Company s`^KMjRmT`jUw`^kK^HTKName I4kltT$Designation K0133amp0Address cedilsup3raquosup1Z$[4$H4lt `ecircZ$H10microcedilmicrocedilsup3[4$3$g$ TelFax sup3frac14ordfcedilsup1sup1acutefrac14paraacuteyensup3frac14ordfcedilsup1sup1parafrac14cedilmiddotBusiness Sector 0134340yeng$33amp$1

under

constructio

n

38

Business Advocate

Company [^`sMKSMTrM^kK^HTKName ^ampamp0$H$3]ampu1$Designation I0$Address microparaZ$k3031r raquosup3microsup3sup3Zampamp0H04Zampamp0TelFax sup3ordmordfmicromicromicromicrosup3raquofrac14Business Sector M4133amp$yenl0$$

Company ^mk`jkK^HTKName U$0Z1amp$k4$0Designation ]$$K0133amp0Address acuteparaordmZ$Z3g0 l$H43`ecircZ$H43 middotparasup3sup3sup3[$k$amp0TelFax sup3paraordfraquoordmparamiddotordmmicromicrosup3yensup3paraordfraquoordmparamiddotordmmicromicroacuteBusiness Sector M$0ltyenm331

Company gjM]UMjgmkgj`gMjlu]kK^HTKName K3ampk0Z13lt[0Designation K0133amp0Address ^ampmicrofrac14ordfsup3microZ$H130acuteyencedil Taman Nusa Bestari raquoacuteparasup3sup3k4Zampamp0 TelFax sup3ordmordfcedilacutemicroparacedilmicromicroBusiness Sector g0amp-03ltyenjM133

Company jKOtildek^[msUljMMkllMkK^HTKName RU0[H$ordfj1Designation IM13439`THORN130Address k43acutesup3ordfsup3ordmH$raquog04k`T` ^ampmicroamp0amp$H$[44-40I3ltI$30 cedilsup3middotcedilsup3[44-40TelFax sup3paraordfmicroacuteraquoacutemiddotsup3acutemicroyensup3paraordfmicroacuteraquoacutemiddotsup3acutemicroBusiness Sector g0amp-03ltjM133

Company [^SumM^gjU^lU^SM^lMjgjUkMkK^HTKName lltI$TampDesignation K0133amp0Address acuteacuteZ$g01frac14yenacuteparaH$0H04g01Zlt raquoacuteordmcedilsup3Zampamp0H04Zampamp0TelFax sup3ordmordfpararaquoordmraquoraquoraquoraquoyensup3ordmordfpararaquoordmordmordmordmordmBusiness Sector ]yen9031$

Company jMSmk]^SM]M^l]ukUkK^HTK - PENANGName Zlt$3I$010$Designation S$0]$0Address 9acutesup1S40$ltg0amp$`THORN13lamp0 Z$[acutesup3microcedilsup3Samp03amp$g$$TelFax sup3middotordfmicromicromicroraquoraquoraquoacuteyensup3middotordfmicromicromicroraquoraquosup3acuteBusiness Sector Iamp$143$13ltyenH41$11k09131

Company kU]gk`^]jU^MkK^HTKName g4s$Designation S$0]$0Address 0]0$I4cedil3]Z$g$3 ordmacutesup3cedilsup3gamp03K131amp$^0k$TelFax sup3sup1ordfsup1middotordmsup1raquosup1raquoyensup3sup1ordfsup1middotordmsup1sup1acuteordmBusiness Sector l0$1-amp03

40 41

MICCI News

Kuala Lumpur

Kuala Lumpur

In light of the overwhelming success of 3acute13^3amp$Iamp$0$13on Goods and Services Tax Skl$]ltmicrosup3acutemiddot]UIIU$3]lt1$Export Academy organised the 2nd National Iamp$0$13amp$Skl$k-30microsup3acutemiddot33premises of MATRADE The conference themed

2nd National Conference On GST Implementation

Networking Evening At Carlsberg Brewery Malaysia

ldquoChallenges in the Implementation of GST in Malaysiardquo brought together 13amp13ampacutemicrosup3-0313-$31from various industries

The keynote address was 90ltK3ampk0[H$TDirector General of the jamplt]lt1$I413amp1j]I$34019$

speakers that included SM Thaneermalai Senior Executive Director of g01330amp41Iampamp-0103[40K-43ltK0133amp0ampj]Iu-Han Executive Director of g01330amp41Iampamp-01Taxation Services Sdn Bhd Stanley Wong Director of ksg0amp133Iamp$143$k$H[04H0IM`of OMNI2U Sdn Bhd Irene Yong Partner at Shearn Kamp0OtildeIamp$ZltIl0$03]u`H

U$1011K3ampk0[1343amp$3331compulsory for businesses whose taxable supplies amp0acutemicroamp$3113RM500000 to register by

the deadline on December paraacutemicrosup3acutemiddotT133331amp$313amp-ltj]Ithere are nearly 300000 potential registrants who are required to register for GST to avoid any legal action However as at September microsup3acutemiddot3401013below par

The conference highlighted a number of key areas of GST particularly on its challenges and implementation current developments its process and procedures 1ampUgrave301amp43amp$1$legal issues concerning the transition One certainty it was widely acknowledged that careful planning detailed preparation mass participation and an extensive taxpayer education programme are key aspects for a successful GST implementation in the country

]amp03$raquosup301and guests turned up amp0]UIIU1$3amp0$9$$3I010Brewery Malaysia in ^amp90microsup3acutemiddotlcasual get-together was graciously hosted by I010amp13ampall guests with an array of exquisite brews along with $--3$1-0Henrik Andersen

Managing Director of I010]lt103all guests with a toast that 0lt$30amp413]UIIUand the long established relationship between both organisations particularly citing on some of the key initiatives that the I019amp133and continues to represent amp$ampI010$businesses at large

Throughout the evening 90amp41-011-amp$1amp0lt]01amp]UIIUwere handed out as lucky draws such as two ]4$13lt1-01ltMunchy Food Industries k$H13ampecirc0hair dryer two table lamps and two solar lights by Philips Malaysia two RM50 vouchers for dining at the Sultani Restaurant lt[amp0$U-]Sdn Bhd and one voucher each for a scuba diving lesson and three personal training sessions by ]0113ecircl0$$ Sdn Bhd worth RM365

and RM350 respectively It was indeed an enjoyable and laid-back evening that set an ideal atmosphere for those in attendance to establish new business contacts and to catch up with old friends

]UIIU3$1311$130--0133amp$3ampI010Brewery Malaysia for their exceptional hospitality sponsors for their kind contributions and most certainly to all members and guests who enlightened us with their presence

Members News

MICCI NEWS

42 43

MICCI News

Lessons Learned From Cargo Hijack

An eight tonne truck carrying goods valuing half a million ringgit was hijacked by 6 assailants disguised as $amp013$31ampTHORN1301wielding machetes around $3amp$micropara]ltmicrosup3acutemiddotOne of the two drivers manning the truck was 4ampecirc$$amp30130amp0$Ugrave3lt30ampside while the other driver was made to drive the truck against his will The driver that escaped managed to hail down a taxi and lodged a report at a nearby police 133amp$3$acute $431ampthe incident

Fortunately with the assistance of the trucks Global Positioning System (GPS) the police managed to intercept the truck in 35 minutes and all assailants were apprehended in

Kuala Lumpur

Kuala Lumpur

policy to receive and deliver all containers without knowing its contents to reduce the risk of containers being a target In terms of 13ampamp03amp$3I413amp1and Police Westports does work together with both authorities on certain cases involving cigarettes contraband and cargo hijackings

The meeting provided an ideal avenue for the I03amp4$013$the daily processes at Westports while allowing for suggestions on security matters to be raised Westports agreed that such cooperation is vital in enhancing its operations and will look closely at 03013ampamp03amp$ecircamp031between both organisations

what was a nerve wrecking situation

That being said the entire incident was actually a staged cargo hijack however only to the knowledge of a handful of police ampTHORN1301$333involved representatives 0amp]UIIU1Zamp$3133amp$k13403ltIamp4$13ZkI`$3jampltMalaysian Police (Selangor contingent) The whole operation was sponsored ltlkI`H0l113ampStores (Malaysia) Sdn Bhd Metrod (Malaysia) Sdn Hk13$0amp13131(Malaysia) Sdn Bhd British American Tobacco and Securiforce Sdn Bhd

The exercise was aimed at improving security awareness among security managers and transporters

on modus operandi used by criminals as well as to measure the response from the police

The need for industry awareness on cargo 13$110133$statistics compiled from ]UIIU01lstatistics revealed that in microsup3acutemicroordmmiddot131100-amp03with losses amounting to $133j]microacuteamp$$microsup3acutemicroordmmicro1311with losses amounting to RM6 million were 0-amp03$microsup3acuteparak$13Z$40ltmicrosup3acutemiddotcedilsup313119been reported with losses estimated at RM62 million raising concern amongst manufacturers on how easily the information on movements of freight its content and value can be obtained

l-amp13amp03$3a number of strategies for implementation and enhancement in order to avoid and be better prepared in an instance of a hijack Making certain that employees are appropriately trained to follow all guidelines in such situations can make a major

ecirc0$13$3amp4313ampwhile technologies such as advanced GPS panic button door sensor and immobiliser can play a vital role in thwarting deceitful pickupsA few recommended guidelines that could -09$313$1$134bull Avoiding the use of

secondary roadsbull Traveling in convoys bull Stopping only at brightly

lit designated areas bull Routes and cargo

load should be kept 13110amp30parties

plusmn Iamp$41333amp3amp$study on all cargo movement

bull Maintain a list of emergency contact numbers

]UIIU13amp$3$43ampwork closely with all relevant authorities on educating businesses and the community on crime awareness and prevention particularly on cargo hijacking and warehouse break-ins The I03$1311$130appreciation to all parties that were involved in the planning and execution of the mock drill

Business Advocate

lI01Zamp$3133amp$k13403ltIamp4$13ZkI`had a recent meeting 33IM13439`THORN130amps13-amp031Malaysia Berhad Ruben Emir Gnanalingam The 3amp$ltZkI`I0$j$]33was intended to address issues and challenges concerning port security attend to the needs of ports

Jasco Meets Westports

]UIIUamp0$13amp0$1$g0$[44-40amp1341$on three key areas that contribute towards the ease of international trade $lt3lI0$3I03133amp`0$

gQGwQZNfrac34Zfrac34aeligi9frac349gZGifrac34GgiQwQB9iGfrac34Of Origin amp APEC Business Travel Card

$3gMIH41$11l09I0T$August and November respectively the two 1-01amp030$1were R Jeyasingam Senior Assistant Director I413ampj30amp

Kuala Lumpur

has more that 35 years of experience with the Royal ]lt1$I413amp1$3I0190ltamp$Senior Finance Manager Esther Tan

llI0$31311amplt114lt3]UIIUin Malaysia eases customs clearance by eliminating customs duties and import taxes when equipment and other merchandise are shipped overseas for trade shows and fairs Such items to name a few include computers clothing medical appliances photographic $4-$3$even racehorses to over 70 countries

`$313031331ampamp0$I`-0313-$31were provided with updates on the latest criteria applicable to manufacturers exporters and traders in determining the origin of goods The I`1amp134$341to certify the place of

growth production or manufacture of goods $-amp03$3amp1-1313countries where the consignee for customs clearance requests it

13lt3gMIH41$11l09I0HlI340$out to be a keen interest among participants who were not entirely aware of its procedures while some on its existence U$140lt3HlIallows business people with a short-term entry 3ampacutefrac14-0313-3$economies without separately applying for a visa and gain access to fast-track entry and exit lanes at major airports

l0$1-0amp93ampbe very fruitful as there were active engagement from participants during 3iOtilde111amp$1]UIIUwelcomes any enquiry 3amp1313Ouml131313amp with reference to the above areas

gQGwQZNfrac34QZfrac34k9X9frac34kYekg

gQGwQZNfrac34QZfrac34(Gg9W

users and to build on the existing relationships between both organisations

The delegation was greeted with an overview amp$s13-amp031ltrlt[40TampIamp0-amp03Regulatory amp Marketing followed by a brief on the security measures in place at the port by Gregory Jarret Head of

Port Police One of the main concerns highlighted was that due to frequent movement of drivers from one company to another Westports has to issue a new pass each time causing THORN13431$3013$090$3133amp$1amp$3security measures in place $134ordfbull Three days induction

for port police that

include physical and communications training

bull Routine physical checks on all vehicles in and out the port

plusmn -IIlr13amp90throughout the port

bull Tracking entry and exit of drivers using the E-gate pass

bull Implementation of Smart card security at berth areas

Furthermore Wesports THORN0333130

44 45

MICCI News

MICCI meets with the Belgian Chambers of Commerce and Industry

General Committee luncheon with Dato Yasmin Mahmood CEO of MDeC

Kuala Lumpur

Business Advocate

]UIIU$13ampamp03amp$with the Judiciary --amp$3$3Iamp11amp$ZI13ampk0Iamp$Ian Birss Justice High Iamp403ampM$$Otildes1I$130ltamp0tea-talk session themed ldquoAdjudicating Issues in Intellectual Property Casesrdquo $^amp90microsup3acutemiddot3amp3ampacuteacutesup314-0amp0$111amp$court judges attended the evening which was moderated by the Hon Dr Badariah binti Sahamid Z4Iamp403amp--

The session included dynamic deliberations that incorporated law cases in England and Wales on patent trademark and copyright infringement calculation of damages judicial case management collective copyright management electronic evidence and unfair 13amp-33amp$k0Iamp$1amp

Adjudicating Issues In Intellectual Property Cases

shared his expertise on the role of intellectual property (IP) protection best practices in judicial case management and the role of inter-agency cooperation There was a general consensus that the lack of judges attuned to legal and commercial issues surrounding IP rights may lead to decisions that are unfavourable to the owner of the rights

The same evening a dinner was hosted by wU0OtildeIamp3the Majestic Hotel to 13ampk0Iamp$19133amp]lt1k0Iamp$was greeted by the Right Honourable President amp3Iamp403amp--Malaysia Tan Sri Dato k0]j41$k0ecircand a close group of eminent judges During the dinner

k0Iamp$10$exchanged experiences about the United [$amp4130lt1lt13THORN0$that it was constantly modifying and looking at ways to raise its level of performance including the quality of judgments delivered attracting talented candidates to serve on the bench and continuously training and educating their judges

Prior to being made i4$1Iamp4$1$microsup3sup3raquok0Iamp$$1career specialising in IP cases and was a Treasury Barrister handling cases on behalf of the government among his amp30amp0U$microsup3acutesup3was appointed a Specialist I01343Z411$3amp3g3$31Iamp4$3ltIamp403Throughout his career k0Iamp$110

share of controversial cases including the lawsuit 0amp43ltIk$]I3amp$ordfsharers Temple Island vs New English Teas a case where a photograph ampamp$amp$41130amp11$Westminster Bridge was amp4$14THORN13$3lt10to another photograph of the subject to constitute copyright infringement and not to mention the highly publicised Apple vs Samsung case that he ruled in favour of Samsung which was 4-lt3Iamp403 of Appeal

k0Iamp$-011his overwhelm on the hospitality received on his visit to Malaysia and congratulated the Malaysian Judiciary for 30amp$ordfamp$ecircamp03$judicial trainings

Kuala Lumpur

46 47

MICCI News

Sabah

MICCI Meets His Excellency Vladimir Lopato-Zagorsky Ambassador of the Embassy Mfrac34iPGfrac34GekAXQBfrac34Mfrac34GX9gkhfrac34ifrac34Indonesia and Malaysia

Budget Forum by Ernst amp Young

Sabah

speech adding that the year has seen many challenges and opportunities that have impacted the economy Businesses are still adjusting to the implementation of minimum wage while the introduction of GST $-0microsup3acute 13$11businesses training their people and setting up their accounting systems to accommodate for this new taxation system Under all these challenging conditions the State has seen a fair degree of new investments mainly due to the abundance of natural resources coupled with stable political and

economic situation ldquoWe foresee greater investments in downstream activities in such sectors as agriculture aquaculture tourism and oil and gas We are sure that the State Samp90$$31$913amp0friendly and hand-holding policies are helping in the implementation of these investmentsrdquo Datuk Arulpragasam commended 3Samp90$$3amp$31ecircamp03to develop the infrastructure in the State particularly amp$13amp-3$middotacute$amp0and connecting roads throughout the State while 4030amp133$j]paraacuteamp$amp03ampltamp90

projects due to commence 33$ampmicrosup3acutemiddotHe further highlighted on a few areas concerning businesses in the State namely the liberalisation amp3Iamp3gamp13ltbetween Peninsular and Sabah deferment of the revision of the minimum

wage and for the State to look into tapping more reliable source of power such as natural gas The luncheon provided an excellent stage for business people to convene network and exchange ideas on the developments in the State

Business Advocate

]UIIUg0130331acutesup3micro$$$9010ltluncheon in September microsup3acutemiddot33U-$Hotel Ipoh A total of 200 members and guests 33$3Ugrave30$ampamp$which was made even more memorable with the presence of distinguished keynote speaker former Minister of International Trade amp Industry Tan Sri j

The Guest of Honour State Exco YB Dato Dr Mah Hang Soon represented $903IMinisters speech in which 13333amp03acute13ampmicrosup3acutemiddot3k33managed to bring in a total ampj]raquomiddotsup3amp$amp03amp$913$311-1313ltin the manufacturing sector Additionally as part of its long term plans the State will be constructing the Southern Perak Development Region which would be modeled along the Iskandar Malaysia Development Region With the proposed 13amp$1304133amp$amp3paraacutesup1s13Iamp13M-011ltfrom Banting to Taiping there would be further economic growth in the aforementioned Southern

MICCI Perak Annual Luncheon

Perak Development Region Moreover the State had recently formed the Menteri Besar Incorporated whose primary responsibility was to spearhead Peraks progress under the Perak Amanjaya Transformation Plan With these initiatives in place Perakians would be able to enjoy better infrastructure and amenities

]UIIUg00$13I0$K3ampkHampamp$in his address emphasised the urgent need to make 9m$1331in industrial estates and business precincts of Ipoh Manjung and TaipingHe further reiterated the importance of having more 310ampU-amp3amp$3amp

international destinations to increase trade and tourism

Before long Tan Sri j3ampamp313captivating her audience with her invigorating 1-13kTHORN033in order for businesses to prosper there was a need to institute pro-business policies citing the Ali Baba IPO an e-commerce company as an example to follow suit With Malaysia moving towards 01$r1amp$microsup3microsup33was imperative that global benchmarks and standards are set Furthermore Tan Sri commented that the present generation Y amp Z workforce dictates higher expectations given their

keen interest and routine to technological resources She added that competitiveness was pivotal for businesses and the country as both internal factors such as entrepreneurship capabilities business strategies people management and keeping abreast with the market and external factors such as the need for the public sector to periodically review its existing rules and procedures for relevancy and obsoleteness are contributing factors at work

Iamp$134$l$k040amp0the revival of the Malaysia Incorporated concept and philosophy to serve as the modus operandi to keep up the pace with liberalisation

Perak

]UIIUk033amp3ampmiddotmicrosup301and guests to its annual 4$13amp$$4413microsup3acutemiddot3the The Magellan Sutera [amp3[$4klevent was attended by the Honorable Datuk Raymond l$K-43ltI]$130of Sabah representing the I]$130ampkuH

MICCI Sabah Annual Luncheon

Datuk Ir Edward Yong ]ltamp0amp[amp3[$4I3lt$uHK34]1Manjun Minister of lamp401I4340$Environment Sabah ]UIIUk0$13I0$H0S$Datuk Arulpragasam welcomed all present in his

48 49

MICCI News

Sunset Cruise By Simpson Marine Sdn Bhd

Members and guests of ]UIIUg$$0amp13by Simpson Marine Sdn Bhd to a sunset cruise from Straits Quay Marina to the 013g$$H0amp$amp0

their luxury yacht the Four Ramp01$^amp90microsup3acutemiddot

As the tide was low that day the Four Flowers had to anchor out at sea near

the Straits Quay Marina Guests were transported to the yacht on Eastern Otilde`0$313033lt]03$0they were then welcomed with cocktails and light refreshments before cruising by the scenic shores of the islandThroughout the exhilarating journey that lasted close to two hours Simon Theseira Senior Broker for Simpson Marine Malaysia and

his team entertained the guests with a tour of the yacht while elaborating on the services provided by Simpson Marine

M131$acutefrac14raquomiddot$Tamp$[amp$$1303$3130th anniversary this year Simpson Marine provides a wide range of yacht services throughout Asia and is the exclusive dealer amp0$ltamp3amp01leading yacht brands in 30amp$3ampTHORN131$Tamp$[amp$I$l$Thailand Indonesia Singapore and Malaysia

Convergence ndash Penangrsquos Future

]UIIUg$$31annual luncheon dialogue 33I]$130ampg$$uHS4$M$$k-30microsup3acutemiddotlIamp$90$13g$$1R43403luncheon was attended by 13amp13ampacutemicrosup301$guests at the Trader Hotel

U$10113IMinister brought to light on how convergence has and will continue to propel Penang to greater

heights The convergence of manufacturing and services sectors talent and infrastructure were among some of the main areas raised

Today many internationally acclaimed manufacturers have located and set-up their services or RampD hubs in Penang to complement their manufacturing arm This insulates the local economy from cyclical impacts and provides

Penang

Penang

3k33113amp$amplt3additional resilience

g$$19013ltamp134340and heritage augmented lt31m^MkI`samp0Heritage status provides an exceptional backdrop to the convergence of creative talents that has resulted in the rapid development of the services sector Shared Services and Outsourcing (SSO) Business Processing Outsourcing (BPO) and [$ampg0amp1311$[g`13amp-$19now set-up base in Penang providing employment opportunities to over 3000 local people Furthermore the State Government has invested in a RM33 billion Business Process Outsourcing and Information Technology Outsourcing (BPO-ITO) 4$Hlt$-13ampensure continuous growth in this sector that will lead to high-paying and knowledge intensive jobs for tens of thousands

Penang has been consistently rated one of the top ten most livable cities in Asia a testimony to the direct convergence ampamp3g$$11ampUgrave3and hard infrastructure which is continually being improved As businesses talents and industries converge to Penang due to its superior livability factors it will elevate the State to a regional business hub encompassing trade from the Indonesia-Malaysia-Thailand Growth Triangle (IMT-GT) region

l1304amp3I]$13011-131to build self-reliance amongst Penangites and to dissuade them from the dependency syndrome especially on resources and money politics The State Government is committed to providing the best environment for businesses to thrive

Business Advocate

Sabah

lraquo3kU$30$3amp$M-ampkUMmicrosup3acutemiddot10ampacutefrac14ordfmicroacutek-30microsup3acutemiddotat the Sutera Harbour Resort 330133$3amp3ampmicrocedilordmsup1raquovisitors As reported by the kUMmicrosup3acutemiddot`THORN1343amp0Ernst amp Young from 33amp3913amp01microparamicromiddotacutecomprised of Malaysian visitors while 2527 were foreign visitors

A total of 22 countries participated in the expo $ltk$-amp0[amp0Brunei Darussalam Indonesia Taiwan Thailand r3$kamp43013Philippines Australia S$M134amp0I$k30$gamp$Slovakia Germany Zambia m$3[$ampm$3States of America and Japan

SIE 2014 And SIBLT 2014The expo was jointly ampTHORN133lt3K-43ltI]$130ampk$Minister of Infrastructure YB Tan Sri Panglima Joseph g0$[3$$$3I]$130amp^amp030$Territory Australia The Right Honourable Adam Giles

The Sabah International Expo (SIE) is Sabahs premier business fair and a State Government sanctioned trade exposition It is held $$lt$[amp3[$4I3ltkl9$3capitalises on Sabah being the regional hub for the BIMP-EAGA region a grouping of sub-regional economic cooperative amp$13amp90$amp03$acutesup1amp$13

population of more than sup1acuteraquoamp$-amp-

In conjunction with the M-ampamp03$middotraquosup3delegates attended the Sabah International Business 4$13amp$lkUHlmicrosup3acutemiddotamp$acuteraquok-30microsup3acutemiddotl33403Right Honourable Adam S1I]$130of Northern Territory Australia who addressed the challenges facing the Northern Territory and

3Samp90$$31ecircamp03$enhancing Asian relations $30amp$$ul1TjDirector Alvin Goh who -01$3amp$ul114131311stories

SIE has seen 230000 visitors thus far since its inception in the year 2000 It has grown $3amp$9$33301331the close public-private partnership in the State as both parties work together to promote progress prosperity and development

]UIIUZampamp0$collaboration with Tenaga Nasional Berhad (TNB) and SAJ Holdings Sdn Bhd organised a half-day 0$3$3use of energy and water in the State

Held in September at the DoubleTree by Hilton Hotel Johor the

iQXQiQGhfrac34gQGwQZNfrac34sfrac34frac34aeligZDfrac34+aelig

Johor

0$133$ltparticipants and featured two speakers Tuan Haji [0$Ij1Senior Manager of Green Technology TNB and Mohd Zin Othman General Manager of Operations SAJ who respectively presented on sup1GZGq9AXGfrac34ZGgNsfrac34QZfrac34Malaysiardquo and ldquoWater is Precious Do We Have

Enoughrdquo

l013-01$33amp$touched on the various forms of energy used for supply in the State such as biogas biomass and solar with the exception of hydroelectricity The second presentation focused on the latest technologies used 3amp$1403k33130

01091014THORN13$3given the growing demand and expanding population 133paraacuteK130microsup3acuteparastood at 35 million people In addition an interesting fact that came to light 13middotmiddot303$3plants and 23000km of pipes transporting water throughout the State

16th Annual SME Exhibition Suntec City Singapore 2014

Johor

50 51

REGIONAL FOCUS East Coast

Business Advocate

East Coast

MICCI East Coast Meeting and New Members Induction

Labuan IBFC Masterclass]UIIUg$$in collaboration 34$UHRIIncorporated Sdn Bhd organised a half-day 1$0$`133amp0microsup3acutemiddotat the Eastern amp Oriental Hotel Penang Titled sup1qfrac34ifrac34hGfrac34wMhPgGfrac34Solutions to Structure Both Your Business amp Personal Wealthrdquo the seminar featured Zecirc0U1K0133amp01amp$Otildek-13g0amp1331amp4$UHRIU$13amp9$amp909amp4$UHRI1-0amp41331$

1amp43amp$11-1313ltamp$34$30amp0amp$1amp0ampTHORN1311-133exemptions and mid-shore jurisdictions to name a few

Haji Mohd Rasheed [$$]ampU01k$amp0Iamp4$1OtildeTWealth Management Otilde13ltg$$$ampOtilde11amp13313$presented on ldquoPrivate Wealth Management via Labuan IBFCrdquo which covered the intricacies and importance of private wealth management 41$34$l0413

Penang

H1$[44-404$UHRIU$13amp0-amp03Sdn Bhd is a leading 41$11$$$1313$30$1g1313that provides investors an ideal balance of 113$4303lt$certainty in a middle

shore jurisdictionAttended by close to 50 participants the seminar not only provided valuable insights on how to 0ampamp$141$1143also on how to manage personal wealth

Penang

Networking Evening hosted by Jyske Bank

52 53

Ng Lee Penn is the General Manager for Health Safety Environment Quality and Utilities Operations for BASF Petronas Chemical Sdn Bhd Lee Penn has 15 years of working experience in EHS quality management operational planning and strategic marketing Prior to joining aelig+frac34(aelig+frac34Chemicals she was iPGfrac34GNQZ9Xfrac34G9Dfrac34Mfrac34Distribution Safety and Emergency GheZhGfrac34QZfrac34aelig+brvbarhfrac34Competence Centre for Environment Health and Safety (EHS) amp Security in aelig+frac34aelighQ9frac34(9BQwQBiexclfrac34

Regional Focus

3 How has the importance of $90amp$$3

protection changed 3$3I131sector through the years

lI1311133amp0understands the challenges ndash and could even say recognised the uphill journey to be had with regards to environmental protection before most of the other industries even saw environmental protection as a challenge The chemicals industry has progressively incorporate environmental policies in production the safe and responsible distribution of chemicals and how business is conducted which supports the environmental sustainability agenda This commitment can be seen in the establishment ampj1-amp$1I0worldwide sustainable environment code

subscribed to by chemical companies

However we all see and recognise growing and constantly evolving needs from stakeholders Those that the chemicals industry companies have had to respond to very 413lt$134ordf13amp-$133amp

$90amp$$31yenregulations

- Shareholders expectations for good returns on a sustainable investment

ordfI413amp0-1333amp$1for better products and products that reduce carbon footprint

ordfI9kamp133lt-1333amp$1$4$civil responsibility amid global challenges

- Media expectations on fast and accurate reporting Done right this elicits trust

In conclusion the chemicals sector in general and BASF gMlj`^kI131

1-1313lt$long-term view with regards to environmental protection and satisfying dramatically rising energy demands We contribute to meeting 1amp133lt1$1amp0sustainably and thus help master some of the amp01lt13$1Ultimately this generates business sustainability opportunities for us as well

4 What are 3amp$ordf30 $31amp

$13$13ampordf0$lt$13amp$1093amp$$3391$amp1into the company -amp1amp-lt

We believe that principles regarding environmental protection needs to be deeply embedded to ensure sustainability of our company and valued

MICCI Chats With Ng Lee Pennfrac34gfrac34G9XiPfrac34aelig+frac34(aelig+

ndash internal audits are a big part of our daily working lives We conduct regular internal audits on process safety occupational health and safety and environmental protection This is to ensure that our systems and procedures adhere to the highest standards

Furthermore we ensure these high standards of environmental protection extend to and are complied with by the contractors and suppliers we work with In addition to economic criteria our core suppliers are selected on the basis of environmental protection labour and social standards We even recently awarded 1313amp$30133amp0yen10913provider awards The winners were chosen with environmental performance as one of the main criteria

While I oversee the environmental sustainability of BASF gMlj`^kI131operations it must be said that environmental sustainability is driven at every level and by every employee of the company

2 Why do you see $90amp$$3 protection as a

$13110lt943313amp-$11amp4embrace

Environmental protection IS indeed a necessary value for companies Being environmentally responsible makes good business sense as it ensures our continuing 1amp1313$13ampamp-03within the community

We are also coming up against the very real threat of increasing scarcity of natural resources There are already seven billion people living on our planet and this number keeps growing with a projected nine billion people by the year 2050 And all these people will of course want to improve their quality of life This will require more nutrition more energy more housing and more of many other things to satisfy their needs

This means that it is critical that we act $ampIamp-$113$amptheir part in protecting the environment to help address this challenge Development is sustainable when it ldquomeets the needs of the present without comprising the ability of future generations to meet their own needsrdquo For a company this $13amp$303balance between driving business and protecting the environment

1 1S$0 Manager for T3

Safety Environment i43lt$m331Operations you oversee the $90amp$$31413$3ltampHkRgMlj`^kI131operation What are 1amp$90amp$$3initiatives in which ltamp49-ltamp00amp

The company sets high standards in the area of environmental 01-amp$13lt0133$the commitment of both shareholders in creating value and striving for performance that does not merely comply with 043amp$143ecirc1339lt$THORN13$3lt$1and reduces our possible environmental impact This commitment can 1$$313amp-$lt1active participation in j1-amp$1I0worldwide sustainable environment code subscribed to by chemical companies

We have a responsibility to take care of our planet and preserve its beauty resources and strength for future generations It is a

great privilege to be part of the team here at BASF gMlj`^kI1313amprealise these goals

Systems and structures 0amp0$13amp0133how serious the company is about environmental protection and ultimately sustainable development This message is deeply ingrained into the company whereby I-amp$$k413$Developmentrdquo is embedded as one of the 13amp-$lt1k30313Pillars

We carry out various initiatives and campaigns with both our employees and the local community that encourage employees contractors and business partners on a regular basis to reinforce the sustainable development message This include collaborations with the other chemical companies based in the surrounding area for the annual Balok River Adoption Programme (BRAP) and with the Malaysian Nature Society of Pahang for regular environmental activities This year we cleaned and improved the turtle hatchery area at Teluk Mak Nik Terengganu and released turtle hatchlings back to the sea

U31$3413amp43turtles beach cleanings and tree plantings though

Business Advocate

54 55

Regional FocusBusiness Advocate

business partners We engage a long-term view on this and believe 33I130lt1$$0amp0ecirc1339environmental protection By instilling the principles values and goals right into the 13amp-$lt1-amp1amp-ltampI130ltK091Sustainabilityrdquo we ensure that this common vision and goal is considered in all we do

In the long-term this is seen in how sustainability drives upcoming investments and it ensures energy THORN13$3313$ampamp1$environment friendly 1$13amp$$ltimpact in operations is incorporated right from the beginning

5 How has the Verbund concept shaped

3$90amp$$3-amp1amp-ltampHkRgMlj`^kI131

lr04$13amp$13-31a BASF-centric one and it means ldquointegratedrdquo or ldquoconnectedrdquo In BASF everything is connected HkR1sup1r04$sites these sites create amp$amp3amp13THORN13$3production systems by means of smart interlinking The by-product of one plant is used as the starting material for another So there is almost no waste l1133r04$concept is about

BASF PETRONAS I131amp-331-0$13-$3[4$3$13$3r04$

principle is a major part of 313amp-$lt11413$development story We connect our production our technologies our customers our business partners and also our employees in order to make the most of our resources develop innovative solutions and create value from what might otherwise have been wasted

We do not just produce chemicals - we create chemistry for a sustainable future This philosophy is deeply 0ampamp3$313amp-$lt1belief For us this is an ongoing journey and we need all employees to live up to this and make contributions towards sustainable development

6 l4ltintegrated site in Gebeng

Kuantan is one of 33amp$1amp3013r04$13$31g1313region (outside of China) How do you 31-1333$90amp$$3amp43ampampamp1313company operations in the East Coast region amp]lt1

Having the site here encourages more investments and attracts other investors in setting up here in Gebeng While these investments propel Gebeng as one amp]lt111313production powerhouses this also brings challenges in minimising environmental impact Strong cooperation

and support from the Department of Environment and their ampTHORN13011$$ecirc0$3010amp$14$THORN13$31$minimising waste and emissions to proper facilities layout

On a more social side cooperation with NGOs has to be further strengthened and open communications with the local community is needed

7 s3amp standards have been adopted

lt]lt1$13amp-$13amp043$90amp$$3protection practices

Malaysian companies are governed by the standards outlined by the Malaysian Department of Environment There are many standards which are based on approved international European and USA standards such as international convention in all areas of concerning environmental protection from waste water discharge standards air emission standards to Waste handling and disposal European yenmk13$010

applied for Risk Based Approach in evaluating environmental impact while US EPA standards are the guidelines for soil and ground water contamination analysis

Malaysia also has strict 041amp$ordf$-$$$$

amp$$amp0$41301and their development

- Environmental impact studies

- Environment Management programs

- Response to environmental emergencies

The establishment of international chemical companies in the area also means that the highest global corporate standards are applied by the operators At BASF gMlj`^kI131we strongly adhere to strict corporate BASF environmental protection standards that place heavy emphasis in controlling emissions at the source data traceability of waste that is generated and review on a continuous basis on reduction and amp-33amp$-amp3$3We also publish an annual r04$130-amp0313details our environmental commitment and performance

5756

Lifestyle

Words And Images By Sanjitpaal Singh

ordf31-13ampwords and its one that portray the colossal magnitude for every living being on this planet On every step through the forest life is apparent regardless of time and age proving to be an admirable trait of complex creatures and plant-life alike

This wondrous ecosystem generates and regenerates naturally in an endless cycle to produce provide for its inhabitants and to endlessly survive Each from the ever so minute to enormous trees standing tall amongst its peers - life here sustains from only natural elements of earth water and the sun

From rolling mistsbeneath the hills at dawn to starry night skies this is a yearning through every hearts desire for the serenity of life away from the city Through photography we immortalise these emotions for all to view and take pleasure in These images most frequently end up as a feature in our homes from the wondrous plateau that gleams inspiration

What would a -amp3amp0-0$ordfI03$1yen

lenses- Storage media

(compatible to camera)- Tripod for stabilityordfIamp31kamp1amp$

garments hat

- Water amp Trail mix Photography has grown from a tool for visual reference art form a leisure activity a social medium for visual expressions becoming todays most trended lifestyle

In the next issue we will provide examples with techniques to photograph various aspects that can be found in nature together with some safety notes while in the wild

Sanjitpaal Singh is a multi international award winning photographer actively involved in various nature and wildlife and photography related activities Sponsored by various international top named photography brands he actively explores forests to MkXwQXfrac34PQhfrac349heQg9iQZfrac34ifrac34hPqfrac34the beauty of the Malaysian natural heritage to the world

Business Advocate

6160

Business Advocate

Living GreenBuilding for a growing population and preserving the environment is a dichotomy perhaps as old as the dawn of industry Accommodating the 6 billion people on this planet is a 90lt13amp13ltecirc0for mother earth

In recent times the property industry has been demonstrating realisation of 3113amp13ordfecirc133and concepts like sustainable development and green building are 13amp$ampecirc31of the concrete jungles around the world

Relatively few buildings in the Klang Valley provide a good benchmark for sustainable living My personal favorite in the KLCC area is The Troika It combines design and technology to create an aesthetically pleasing structure that interacts organically with its surroundings and 1$0ltTHORN13$3The beton brut architecture boldly reveals concrete in its raw splendor As a result hardly any paint is used on the building

All the windows use low-emissivity glass which increases

Ikhram is an award-winning

investment property advisor

and property analyst with a

focus on residential properties

in the KLCC area and niche

property products in Australia

Gfrac34qgQiGhfrac34egXQwQB9XXsfrac349Akifrac34iPGfrac34local property market at his

AXNfrac34QpQZN+e9BGiexclBYiexclYsfrac34 9ZDfrac34P9hfrac34AGGZfrac34MG9ikgGDfrac34QZfrac34 PGfrac34DNGfrac34+frac349ZDfrac34p9gQkhfrac34iPGgfrac34ekAXQB9iQZhiexcl

By Nikki Huet

For more infromation contact

nikkihuetgmailcom

thermal insulation The use of inverter air-conditioning systems in all the apartments further enhances 3$0ltTHORN13$13ltof the building

My personal favorite is the green lung that is the heart of The Troika It is a large courtyard

with impeccably pruned foliage almost like something Giorgio Armani would have done were he a landscaper This very green garden is central to the entire complex It is literally a breath of fresh air

Who says being green cannot be stylish

QZQZNfrac34aeligifrac3449h9AQfrac34QhigWasabi Bistro at the Mandarin Oriental Hotel [44-40ampecirc01exquisite authentic Japanese cuisine in an elegant private setting An open dining area the sushi bar and private booths ampecirc0$0113amp13of seating Meetings and gatherings can be hosted in the private dining area available On the weekends Wasabi Bistro is also popular with families There are plenty of choices for everyone on the menu

About a quarter of Japanese popular recipes use seaweed to boost 9amp40U31013$

iodine - vital for a healthy thyroid - copper calcium iron and magnesium The Seaweed Salad at Wasabi Bistro is a mix of fresh seaweeds that beautifully complement each other ndash it is a must try Order the Agedashi Tofu or the Tofu and Seaweed Salad to start your mealRice a staple in the Asian

diet is a good source of protein whereas the omega-3 fatty acids in 10$3amp03protection and improved blood circulation Donrsquot 43ltltamp4$yourself thoroughly enjoying the delightful Rainbow Roll or the rich and divine Kumirsquos No 1 The wasabi freshly

made and served with sushi cleanses the palate Wasabi in general is said to have compounds in it that can help prevent tooth decay Wasabi has also been found to aid cancer prevention and prevent blood clots if consumed regularly As with everything good moderation is key

HOLYHULQJVROXWLRQV

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^ŽůŝĚͲƐƚĂƚĞ gt ůŝŐŚƚ ĞŵŝƫŶŐ ĚŝŽĚĞͿ ůŝŐŚƟŶŐŝƐ ƚŚĞ ĮƌƐƚ ŐĞŶƵŝŶĞůLJ ŶĞǁ ůŝŐŚƟŶŐ ƚĞĐŚŶŽůŽŐLJ ŝŶŵŽƌĞ ƚŚĂŶ Ă ĐĞŶƚƵƌLJ ^ŝŶĐĞ ŝƚƐ ĞĂƌůLJ ďĞŐŝŶŶŝŶŐƐŝŶ ƚŚĞ ϭϵϲϬ Ɛ gt ůŝŐŚƟŶŐ ŚĂƐ ďĞĞŶ ƌĞĐŽŐŶŝnjĞĚĂƐŚŝŐŚĞĸĐŝĞŶĐLJ ůŽŶŐĞƌůĂƐƟŶŐůŝŐŚƚƐŽƵƌĐĞǁŝƚŚƐŝŐŶŝĮĐĂŶƚůLJ ŝŵƉƌŽǀĞĚ ǀŝƐƵĂů ŝŵƉĂĐƚ ŶŝƟĂůůLJĂƐƐŽĐŝĂƚĞĚǁŝƚŚĞůĞĐƚƌŽŶŝĐŐĂĚŐĞƚƐĐŝƌĐƵŝƚďŽĂƌĚƐĂŶĚŇĂƐŚůŝŐŚƚƐgtƐŽůŝĚƐƚĂƚĞůŝŐŚƟŶŐƚĞĐŚŶŽůŽŐLJŚĂƐďĞĞŶ ŝŶĐƌĞĂƐŝŶŐůLJ ĂƉƉůŝĞĚ ƚŽ ƚŚĞ ĐŽŵŵĞƌĐŝĂůůŝŐŚƟŶŐ ŝŶĚƵƐƚƌLJǁŝƚŚƉƌŽŵŝƐŝŶŐ ƌĞƐƵůƚƐ dŚĞ gtŵĂƌŬĞƚŝƐƉƌŽũĞĐƚĞĚƚŽŐƌŽǁďLJŵŽƌĞƚŚĂŶƚǁĞůǀĞĨŽůĚ ŽǀĞƌ ƚŚĞ ŶĞdžƚ ĚĞĐĂĚĞ ĂŶĚ ŝƐ ƉƌĞĚŝĐƚĞĚ ƚŽƌĞƉůĂĐĞĐŽŶǀĞŶƟŽŶĂůĐŽŵŵĞƌĐŝĂůůŝŐŚƟŶŐƐLJƐƚĞŵƐŝŶƚŚĞŶĞdžƚϮϬLJĞĂƌƐ

LED LIGHT ndash QUICK FACTS Features ĚǀĂŶƚĂŐĞƐĂŶĚltĞLJĞŶĞĮƚƐ

MORE WATTAGE gtƐ ƉƌŽĚƵĐĞŵŽƌĞ ůŝŐŚƚ ƉĞƌǁĂƩƚŚĂŶŝŶĐĂŶĚĞƐĐĞŶƚďƵůďƐgtƐĐĂŶĞŵŝƚůŝŐŚƚŽĨ ĂŶ ŝŶƚĞŶĚĞĚ ĐŽůŽƌ ǁŝƚŚŽƵƚ ƚŚĞ ƵƐĞ ŽĨ ĐŽůŽƌĮůƚĞƌƐ ƚŚĂƚ ƚƌĂĚŝƟŽŶĂů ůŝŐŚƟŶŐ ŵĞƚŚŽĚƐ ƌĞƋƵŝƌĞdŚĞĐŽůŽƌŽĨƚŚĞůŝŐŚƚĚĞƉĞŶĚƐŽŶƚŚĞĐŽŵƉŽƐŝƟŽŶĂŶĚ ĐŽŶĚŝƟŽŶ ŽĨ ƚŚĞ ƐĞŵŝĐŽŶĚƵĐƟŶŐ ŵĂƚĞƌŝĂůƵƐĞĚ ĂŶĚ ĐĂŶ ďĞ ŝŶĨƌĂƌĞĚ ǀŝƐŝďůĞ Žƌ ƵůƚƌĂǀŝŽůĞƚdŚŝƐŝƐĂŵƵĐŚŵŽƌĞĞĸĐŝĞŶƚŵĞƚŚŽĚƚŽƉƌŽĚƵĐĞĐŽůŽƌůŝŐŚƟŶŐĞīĞĐƚƐǁŝƚŚůŽǁĞƌŽǀĞƌĂůůĐŽƐƚƐLONGER USEFUL LIFE dŚĞ ƌĞĂů ĂƐƐĞƚ ŽĨ gtƚĞĐŚŶŽůŽŐLJŝƐƚŚĞĞdžƚĞŶĚĞĚůŝĨĞƐƉĂŶŽĨƚŚĞůŝŐŚƚƐKŶĞ ƌĞƉŽƌƚ ĞƐƟŵĂƚĞƐ ϰϬϬϬϬ ƚŽ ϱϬϬϬϬ ŚŽƵƌƐ ŽĨƵƐĞĨƵů ůŝĨĞ ĐŽŶƐĞƌǀĂƟǀĞůLJ ϭϮ ʹ ϭϱ LJĞĂƌƐͿ ǁŝƚŚƟŵĞƚŽĐŽŵƉůĞƚĞĨĂŝůƵƌĞďĞŝŶŐůŽŶŐĞƌ ampůƵŽƌĞƐĐĞŶƚƚƵďĞƐ ƚLJƉŝĐĂůůLJ ĂƌĞ ƌĂƚĞĚ Ăƚ ĂďŽƵƚ ϮϬϬϬϬ ŚŽƵƌƐĂŶĚ ŝŶĐĂŶĚĞƐĐĞŶƚ ůŝŐŚƚ ďƵůďƐ Ăƚ ϭϬϬϬ ŚŽƵƌƐ ŶŐĞŶĞƌĂůƚŚĞůŽŶŐůŝĨĞŽĨƚŚĞgtƐŝƐĞdžƉĞĐƚĞĚƚŽďĞĂƌŽƵŶĚ ϱϬ ƟŵĞƐ ůŽŶŐĞƌ ƚŚĂŶ ƚŚĞŵŽƐƚ ĐŽŵŵŽŶŝŶĐĂŶĚĞƐĐĞŶƚ ďƵůďƐ ĂŶĚ ƐŝŐŶŝĮĐĂŶƚůLJ ůŽŶŐĞƌ ƚŚĂŶƚŚĞŇƵŽƌĞƐĐĞŶƚƚLJƉĞƐDESIGNED TO FOCUS dŚĞ ƐŽůŝĚ ƉĂĐŬĂŐĞ ŽĨ ƚŚĞgt ĐĂŶ ďĞ ĚĞƐŝŐŶĞĚ ƚŽ ĨŽĐƵƐ ŝƚƐ ůŝŐŚƚ ƐŽƵƌĐĞŚĞŶĐĞ ŵĂŬŝŶŐ ŝƚ ŵŽƌĞ ĚŝƌĞĐƟŽŶĂů ŶĐĂŶĚĞƐĐĞŶƚĂŶĚŇƵŽƌĞƐĐĞŶƚƐŽƵƌĐĞƐŽŌĞŶƌĞƋƵŝƌĞĂŶĞdžƚĞƌŶĂůƌĞŇĞĐƚŽƌ ƚŽ ĐŽůůĞĐƚ ůŝŐŚƚ ĂŶĚĚŝƌĞĐƚ ŝƚ ŝŶ Ă ƵƐĂďůĞŵĂŶŶĞƌ DIMMING tŚĞŶ ƵƐĞĚ ŝŶ ĂƉƉůŝĐĂƟŽŶƐ ǁŚĞƌĞĚŝŵŵŝŶŐ ŝƐ ƌĞƋƵŝƌĞĚ gtƐ ĚŽ ŶŽƚ ĐŚĂŶŐĞ ƚŚĞŝƌĐŽůŽƌƟŶƚĂƐƚŚĞĐƵƌƌĞŶƚƉĂƐƐŝŶŐƚŚƌŽƵŐŚƚŚĞŵŝƐůŽǁĞƌĞĚ ƵŶůŝŬĞ ŝŶĐĂŶĚĞƐĐĞŶƚ ůĂŵƉƐ ǁŚŝĐŚ ƚƵƌŶLJĞůůŽǁGREAT FOR FREQUENT ON-OFF CYCLING LEDs ĂƌĞ ŝĚĞĂů ĨŽƌ ƵƐĞ ŝŶ ĂƉƉůŝĐĂƟŽŶƐ ƚŚĂƚ ĂƌĞ ƐƵďũĞĐƚƚŽ ĨƌĞƋƵĞŶƚ ŽŶͲŽī ĐLJĐůŝŶŐ ƵŶůŝŬĞ ŇƵŽƌĞƐĐĞŶƚůĂŵƉƐ ƚŚĂƚ ďƵƌŶ ŽƵƚ ŵŽƌĞ ƋƵŝĐŬůLJ ǁŚĞŶ ĐLJĐůĞĚĨƌĞƋƵĞŶƚůLJ ŽƌůĂŵƉƐƚŚĂƚƌĞƋƵŝƌĞĂůŽŶŐƟŵĞďĞĨŽƌĞƌĞƐƚĂƌƟŶŐRESILIENT TO DAMAGE gtƐ ďĞŝŶŐ ƐŽůŝĚ ƐƚĂƚĞĐŽŵƉŽŶĞŶƚƐĂƌĞŶŽƚĞĂƐŝůLJĚĂŵĂŐĞĚďLJĞdžƚĞƌŶĂů

ƐŚŽĐŬ ampůƵŽƌĞƐĐĞŶƚ ĂŶĚ ŝŶĐĂŶĚĞƐĐĞŶƚ ďƵůďƐ ĂƌĞĞĂƐŝůLJďƌŽŬĞŶǁŚĞŶĚƌŽƉƉĞĚQUICK LIGHT UPgtƐůŝŐŚƚƵƉƋƵŝĐŬůLJƚLJƉŝĐĂůƌĞĚ ŝŶĚŝĐĂƚŽƌ gt ǁŝůů ĂĐŚŝĞǀĞ ĨƵůů ďƌŝŐŚƚŶĞƐƐ ŝŶŵŝĐƌŽƐĞĐŽŶĚƐ gtƐ ƵƐĞĚ ŝŶ ĐŽŵŵƵŶŝĐĂƟŽŶƐĚĞǀŝĐĞƐĐĂŶŚĂǀĞĞǀĞŶĨĂƐƚĞƌƌĞƐƉŽŶƐĞƟŵĞƐEASY TO CUSTOMISE gtƐĐĂŶďĞǀĞƌLJƐŵĂůůĂŶĚĂƌĞĞĂƐŝůLJŝŶĐŽƌƉŽƌĂƚĞĚŽŶƚŽƉƌŝŶƚĞĚĐŝƌĐƵŝƚďŽĂƌĚƐ^ŝŶĐĞ gt ůŝŐŚƟŶŐ ŝƐ ƐŽůŝĚͲƐƚĂƚĞ ŝƚ ĐĂŶ ƌĞƐŝƐƚ ƚŚĞǀŝďƌĂƟŽŶƐ ŝŶ ĂŝƌĐƌĂŌƐ ƚƌĂŝŶƐ ĂŶĚ ĐĂƌƐ ŵĂŬŝŶŐ ŝƚĂŶĞdžĐĞůůĞŶƚĂůƚĞƌŶĂƟǀĞƚŽŽƚŚĞƌůŝŐŚƟŶŐƐŽůƵƟŽŶƐNOT HARMFUL (NO MERCURY) gtƐ ĚŽ ŶŽƚĐŽŶƚĂŝŶ ĚĂŶŐĞƌŽƵƐ ŵĞƌĐƵƌLJ ƵŶůŝŬĞ ĐŽŵƉĂĐƚŇƵŽƌĞƐĐĞŶƚůĂŵƉƐ

LED LIGHTS ndash SIX GOOD REASONS TO CHANGE

DESIRABILITY LEDrsquos ŵŽƌĞ ĞĸĐŝĞŶƚ ĂŶĚ ĞŶĞƌŐLJƐĂǀŝŶŐ ĨĞĂƚƵƌĞƐ ƚƌĂŶƐůĂƚĞƐ ŝŶƚŽ ĐŽƐƚ ƐĂǀŝŶŐƐ ĂŶĚŚŝŐŚĞƌƉƌŽĮƚƐSAFETY LED ůŝŐŚƟŶŐ ŝƐ ĚƵƌĂďůĞ ĂŶĚ ŶŽƚ ĞĂƐŝůLJĚĂŵĂŐĞĚhŶůŝŬĞŽƚŚĞƌůŝŐŚƚďƵůďƐgtůŝŐŚƚƐǁŝůůŶŽƚ ƐŚĂƩĞƌ Žƌ ĞdžƉůŽĚĞ ǁŚĞŶ ĚƌŽƉƉĞĚ ŽŵƉĂĐƚŇƵŽƌĞƐĐĞŶƚ ůŝŐŚƚƐ ĐŽŶƚĂŝŶ ĚĂŶŐĞƌŽƵƐ ŵĞƌĐƵƌLJ ĂŚŝŐŚůLJƚŽdžŝĐĞůĞŵĞŶƚǁŚŝĐŚŝƐĐŽŶƐŝĚĞƌĞĚŚĂnjĂƌĚŽƵƐǁĂƐƚĞƚŚĂƚĐĂŶŶŽƚďĞĚŝƐĐĂƌĚĞĚĂƐƌĞŐƵůĂƌǁĂƐƚĞgtůŝŐŚƟŶŐĐĂŶĂůƐŽďĞŵĞĐŚĂŶŝĐĂůůLJĂƩĂĐŚĞĚƚŽĮdžƚƵƌĞƐƚŽƉƌĞǀĞŶƚƚŚĞŌLEDs ARE COOLER gt ůŝŐŚƟŶŐƐ ĂƌĞ ĐŽŽůĞƌ ĚĚŝƟŽŶĂů ĞŶĞƌŐLJ ĐŽƐƚƐ ĂƐƐŽĐŝĂƚĞĚ ǁŝƚŚ ĐŽŽůŝŶŐƐƵĐŚĂƐĂŝƌĐŽŶĚŝƟŽŶŝŶŐͿĐŽƐƚƐĂƌĞƌĞĚƵĐĞĚEFFECTIVENESS ϭϬϬй ŽĨ ůŝŐŚƚ ŝŶ ĂŶ gt ƐƚƌŝƉŝƐ ĚŝƌĞĐƚĞĚ ĚŽǁŶǁĂƌĚƐ ĂŶĚ ŝŶ Ă ŵŽƌĞ ĨŽĐƵƐĞĚŵĂŶŶĞƌ ĂƐ ŽƉƉŽƐĞĚ ƚŽ ŇƵŽƌĞƐĐĞŶƚ ďƵůďƐ ƚŚĂƚĚŝƌĞĐƚůŝŐŚƚďŽƚŚƵƉĂŶĚĚŽǁŶATTRACTIVENESS gt ůŝŐŚƟŶŐŽīĞƌƐ ĐŚĂŶŐĞĂďůĞĐŽůŽƌ ĐŽŵďŝŶĂƟŽŶƐ ĂŶĚ ǀŝƐƵĂů ĞīĞĐƚƐ ĂŶĚ ĐĂŶĐĂƚĞƌƚŽĞŶĚůĞƐƐĚĞƐŝŐŶƉŽƐƐŝďŝůŝƟĞƐldquoGREENrdquo gt ůŝŐŚƟŶŐ ŝƐ ϳϬͲϴϬй ŵŽƌĞ ĞĸĐŝĞŶƚͲ ƚŚĞ ƌĞƐƵůƚ ŝƐ ĂŶ ŽǀĞƌĂůů ƌĞĚƵĐƟŽŶ ŝŶ ƉŽůůƵƟŽŶĂƐƐŽĐŝĂƚĞĚ ǁŝƚŚ ŐĞŶĞƌĂƟŶŐ ĞŶĞƌŐLJ ĨƌŽŵ ƉŽǁĞƌƉůĂŶƚƐdŚĞůŽŶŐĞƌƵƐĞĨƵůůŝĨĞŽĨƚŚĞgtůŝŐŚƚϭϮͲϭϱLJĞĂƌƐͿĂůƐŽĞŶƐƵƌĞƐĂĚĞĐƌĞĂƐĞŽĨǁĂƐƚĞŝŶůĂŶĚĮůůƐ

LED ndash APPLICATION AND ADAPTATION

ƉƉůŝĐĂƟŽŶƐ ǁŚĞƌĞ gt ůŝŐŚƟŶŐ ŝƐ ƚŚĞ ƐŵĂƌƚĂůƚĞƌŶĂƟǀĞŝŶĐůƵĚĞ

KĸĐĞ ƵŝůĚŝŶŐƐ tĂƌĞŚŽƵƐĞƐ ĂŶĚ ampĂĐƚŽƌŝĞƐKƵƞŝƫŶŐ Žƌ ƌĞƚƌŽĮƫŶŐ ĞŶƟƌĞ ǁĂƌĞŚŽƵƐĞƐĨĂĐƚŽƌŝĞƐĂŶĚŽĸĐĞďƵŝůĚŝŶŐƐǁŝƚŚĞŶĞƌŐLJĞĸĐŝĞŶƚgt ůŝŐŚƟŶŐƐ ĐĂŶ ƉƌŽĚƵĐĞ ĚƌĂŵĂƟĐ ƐĂǀŝŶŐƐ ŝŶĞŶĞƌŐLJ ĐŽƐƚƐ ĂŶĚ ŵĂŬĞ ƚŚĞ ĐŽŵŵĞƌĐŝĂů ƐƉĂĐĞŵŽƌĞǀŝĂďůĞĂŶĚŵĂƌŬĞƚĂďůĞƚŽƚĞŶĂŶƚƐŶƐƟƚƵƟŽŶĂůŶĚƵƐƚƌŝĂůĂŶĚŽŵŵĞƌĐŝĂůgtŝŐŚƟŶŐgtƉƌŽĚƵĐƚƐŚĂǀĞĂƐŝŐŶŝĮĐĂŶƚŝŵƉĂĐƚŽŶĞŶĞƌŐLJƵƐĞ ŝŶ ĂŝƌƉŽƌƚƐ ŚŽƐƉŝƚĂůƐ ƐĐŚŽŽůƐ ĂŶĚ ƌŽĂĚǁĂLJůŝŐŚƟŶŐƐ ǁŚĞƌĞ ĐŽŶǀĞŶƟŽŶĂů ŇƵŽƌĞƐĐĞŶƚͲ ĂŶĚŝŶĐĂŶĚĞƐĐĞŶƚͲůŝƚƐŝŐŶĂŐĞĂƌĞŚĞĂǀŝůLJƵƐĞĚZĞƚĂŝů gtŝŐŚƟŶŐ gtƐ ŽīĞƌ ƵŶƉƌĞĐĞĚĞŶƚĞĚŇĞdžŝďŝůŝƚLJ ŝŶ ĐŽůŽƌƐ ĂŶĚ ĐŽŶĮŐƵƌĂƟŽŶƐ ƚŽ ůŝŐŚƟŶŐĚĞƐŝŐŶĞƌƐ ŝŶ ĐƌĞĂƟŶŐ ĚŝƐƉůĂLJƐ ĂŶĚ ŵŽŽĚƐ ŝŶƌĞƚĂŝůƐĞƫŶŐƐƌĞƐƚĂƵƌĂŶƚƐĂŶĚƐŚŽƉƉŝŶŐĐĞŶƚĞƌƐŽŵŵĞƌĐŝĂů ^ŝŐŶĂŐĞ ŽŵŵĞƌĐŝĂů ƐŝŐŶĂŐĞ ŽŌĞŶŽƉĞƌĂƚĞƐϭϮƚŽϮϰŚŽƵƌƐƉĞƌĚĂLJ ĐŽŶƐƵŵŝŶŐĂďŽƵƚϮйͲϱйŽĨƚŚĞƚŽƚĂůĞůĞĐƚƌŝĐŝƚLJŝŶŵĂũŽƌĐŝƟĞƐdŚŝƐĐĂŶ ĚƌĂŵĂƟĐĂůůLJ ďĞ ƌĞĚƵĐĞĚ ďLJ ϱϬй Ͳ ϵϬй Ͳ ĂŵĂũŽƌƐĂǀŝŶŐƐĨŽƌĂůů

ůů gt gtŝŐŚƟŶŐ ^LJƐƚĞŵƐ ƌĞ EŽƚ dŚĞ^ĂŵĞ

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ƐŬdŚĞdžƉĞƌƚ

dŽŵŽƌƌŽǁŝƐdŽĚĂLJĂƐĨĂƌĂƐgtgtŝŐŚƟŶŐ^LJƐƚĞŵƐŐŽ dŚĞ ĂĚŽƉƟŽŶ ƌĂƚĞ ŝƐ ĨĂƐƚ ŝŶĐƌĞĂƐŝŶŐ ĚƌŝǀĞŶďLJ ŽďǀŝŽƵƐ ďŽƩŽŵ ůŝŶĞ ƐĂǀŝŶŐƐ ĞĸĐŝĞŶĐLJ ĂŶĚĞŶŚĂŶĐĞŵĞŶƚƐ ŝŶ gt ƚĞĐŚŶŽůŽŐLJ ʹ ƚŚĞ ŽůLJƌĂŝů ŽĨ gt gtŝŐŚƟŶŐ zŽƵ ŶĞĞĚ ƚŽ ďĞ ǀŝŐŝůĂŶƚ ŝŶƐĞůĞĐƟŶŐ ƚŚĞ ĐŽƌƌĞĐƚ gt ƉƌŽĚƵĐƚƐ ĂŶĚ ǀĞŶĚŽƌ ĚŽ ĚƵĞ ĚŝůŝŐĞŶĐĞ ŽŶ ƋƵĂůŝƚLJ ǁĂƌƌĂŶƚLJ ĂŶĚ ŵŽƐƚŝŵƉŽƌƚĂŶƚůLJƉŽƐƚ ŝŶƐƚĂůůĂƟŽŶ ƐĞƌǀŝĐĞĂŶĚ ƐƵƉƉŽƌƚʹŝŶƐŚŽƌƚǁŽƌŬǁŝƚŚƚŚĞĞdžƉĞƌƚƐ

LED LIGHTING COST SAVING CALCULATOR

ŽŶƚĂĐƚ ƵƐ ĨŽƌ Ă ampƌĞĞ ŶĞƌŐLJ ƵĚŝƚ ĨŽƌ LJŽƵƌŝŶĚƵƐƚƌŝĂů ĂŶĚ ĐŽŵŵĞƌĐŝĂů ƐƉĂĐĞ ĂŶĚ ƌĞĂůŝnjĞ ƚŚĞĐŽŶƐŝĚĞƌĂďůĞ ƐĂǀŝŶŐƐ LJŽƵƌ ƐƉĂĐĞ ĐĂŶ ƌĞĂůŝnjĞ ŽǀĞƌƚŚĞ ƉƌŽũĞĐƚĞĚ ůŝĨĞ ŽĨ gt ůŝŐŚƟŶŐ ůƚĞƌŶĂƟǀĞůLJ LJŽƵŵĂLJĐĂůĐƵůĂƚĞLJŽƵƌ ƐĂǀŝŶŐƐƵƐŝŶŐŽƵƌŶĞƌŐLJ^ĂǀŝŶŐƐŶĂůLJƐŝƐdŽŽů

ďŽƵƚdŚĞƵƚŚŽƌ

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d ŶĞƌŐLJ dĞĐŚŶŽůŽŐŝĞƐ ŝƐ Ă ůĞĂĚŝŶŐgt Z Θ ŽƌŐĂŶŝnjĂƟŽŶ ǁŝƚŚ ŝƚƐ ŽǁŶƉĂƚĞŶƚƐ ĂŶĚ ƚƌĂĚĞŵĂƌŬƐ ŝŶĐůƵĚŝŶŐ ƚŚĞƌĞǀŽůƵƟŽŶĂƌLJ ĞůĞĐƚƌŽŶŝĐƐ ĂŶĚ ŚĞĂƚŵĂŶĂŐĞŵĞŶƚƐLJƐƚĞŵĨŽƌgtƐ

ampŽƌŵŽƌĞ ŝŶĨŽƌŵĂƟŽŶĂŶĚ ƚŽ ŐĞƚ LJŽƵƌŶĞƌŐLJ^ĂǀŝŶŐƐĂůĐƵůĂƚŽƌ ĐŽŶƚĂĐƚdŶĞƌŐLJdĞĐŚŶŽůŽŐŝĞƐĂƚdĞůнϲϬϯͿϳϵϱϳϭϭϭϱϮϭϭϱampĂdžнϲϬϯͿϳϵϱϳϯϭϭϱŵĂŝůŝŶĨŽΛĂŐƚĞŶĞƌŐLJĐŽŵ

LED LIGHTINGEverything You Need to Know to Enjoy TheĞŶĞĮƚƐŽĨĂƌŝŐŚƚĞƌ DŽƌĞ^ƵƐƚĂŝŶĂďůĞTomorrow

Business Advocate

Shock and vibration proofSafe ndash no harmful mercury

Extremely low heat generationNo maintenance required for years

Sustainable Technology amp 100 recyclable

Introducingthe Future of Light

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SAY GOODBYEOLD BULBS

AGT Energy Technologies Sdn Bhd 5112 5111 7597 )306(+ leT

Fax +(603) 7957 3115 Email infoagtenergycom

(973506-A)

24 25

Features

0$$3amp94ldquogreen chemicalsrdquo This could create an economic windfall and result in the prospective production of green chemicals and products valued at $30 billion per year by 2025

Due to deforestation responsible production is also necessary to prevent the worst aspects of palm oil production including waste management I031413$palm oil is fast becoming necessary to counter the worst impacts $133lt31$4130ltForestry industries have consciously made $ecircamp033amp$41sustainable practices so as to not carry forward the harsh

ecirc1331ampamp0133amp$and forest degradation

The green technology revolution is rather newly introduced into the Malaysian business market but the government is keen to undergo the transformation The focus for this development is on energy manufacturing construction information and communication technology water resources waste management and transportation

In view of this technology and telecommunications industries in Malaysia have also begun to embrace this goal by reducing the

environmental impact of their products and the purchase of fabricated and manufactured products that actively reduce any negative impacts on the environment

Airlines have also taken $3amp1313amp4$333lt$is not good for the environment and steps 9$3$3ampltmore direct routes practice continuous descent approaches and lt30$13$00130Ugrave31$amp003amp-0amp94THORN13$13ltand thereby reduce fuel consumption Many retail outlet corporations have also implemented a ldquoNo Plastic Bagrdquo

policy and have urged shoppers to use reusable shopping bags

As new business strategies emerge and the issues of running a sustainable business becomes more prominent and promising business sectors are starting to implement them as they 013$313can actually bestow Environmentally friendly practices can reduce costs improve sustainability and attract new and long-term customers This way businesses and the environment can form a sustainable balance that allows corporations to prosper while still preserving the environment

Business Advocate

Corporate Environmental GheZhQAQXQisfrac34Zfrac34PGfrac34QhG

Corporate environmental responsibility though not widely implemented in a business environment holds an integral place in the visions of many public and private sector companies Numerous major corporate philosophies have started to emphasise the importance of environmental ethics in business operations It looks at higQWQZNfrac349frac34AGZGwQBQ9Xfrac34A9X9ZBGfrac34Mfrac34wQZ9ZBQ9Xfrac34egheGgQisfrac349ZDfrac34GZpQgZYGZi9Xfrac34hkhi9QZ9AQXQisiexcl

`$3amp3$31of an environmentally sustainable business model coming to the limelight in Malaysia many companies have started adopting environmentally conscious business strategies as part of their company philosophies This emerging strategy invokes a responsibility that companies feel towards the environment in hopes of directly and indirectly sustaining the progress of all individuals and corporations

By implementing sustainable business practices business 13amp0-amp03amp$1$3from long-term success that is built on environmental sustainability that will ultimately contribute 3amp30$$13prospects With regards to the level of implementation large particularly foreign multinational companies seem to have the highest level

of implementation followed by large to 41amp13companies and lastly 13amp41local companies that are more attuned to $-11amp$-0amp3maximisation

Previously when companies indicated Iamp0-amp03kamp13j1-amp$13ltIkjthey were merely referring to social ecircamp0313amp9133ampsociety in charitable ways which were not necessarily inclusive of environmental $3391Ikjactivities aimed at preserving the environment did not get as much weight in Malaysia as it is considered secondary to the economic $31amp41$11

In fact in Bursa ]lt111409ltamplisted companies on this issue many of them scored very low in the environmental domain But the scope is changing with more NGOs and

environmentally friendly companies advocating for green ecircamp031$]lt1$businesses The number of companies adopting green strategies is rising as the awareness amp31$31011

The Green Purchasing Network Malaysia (GPNM) is a non-governmental organisation that promotes green purchasing Owing to this Malaysia is considering the need for a law that makes it mandatory for the government and private sector to purchase eco-friendly products and services GPNM ampecirc01$amp$expertise on sustainable environmental production and consumption to encourage the implementation of environmentally sustainable practices within many business sectors including agriculture apparel technology telecommunications automotive beauty and

personal care textiles and many more

In an attempt to reduce the negative impact of the hospitality sector on the environment the hotel industry 14$$$sustainable green business models to meet the demands of the public while not 901ltecirc133$the environment Moreover 1303133amp$10issued in order to recognise the 4$3amp1413green regulations and practices which turn out to be a useful green marketing tool 33$amp313-413that the business has included various green practices into their daily operations

Green sustainable business development is also coming to the forefront in Malaysia initiating from the oil palm industry It has been determined that the waste biomass can be

26 27

Features

Why Business Must Adopt The New Iso 14001 2015

The World Economic Forum in early 2014 announced the top ten risks that the world will face in the next decade and of these three were related to the environment namely water shortages climate change and extreme weather conditions

Tamp031ecirc133$41$11U$microsup3acuteacutel$14ecirc031amp013ampamp1$half a century and as the amp01013-0amp4130of hard-disk drives the biggest exporter of rice and rubber and the second largest supplier of sugar its economy was badly ecirc133Ramp0-Toyota the Japanese car maker reported a 04133amp$$-0amp31ltacuteraquo Ograve43amp14--ltproblems from Thailand

Mutli-million ringgit losses were also

experienced by at least 30 organisations in Selangor when water rationing was introduced in the state between March and May microsup3acutemiddot43amp04133amp$of available water in the Selangor Dam Nestle 14ecirc0j]acutecedilamp$$losses everyday during the rationing period while Panasonic had to amp0ampj]middotsup3amp$$orders due to the water supply disruptions

u0amp]lt110130$0lt$[14ecirc004133amp$$

-0amp4133amp$0ampparaordmsup3frac14Ograveof the national total in microsup3acuteacute3ampparacedilordmOgrave$microsup3acutemicrodue to changing rainfall pattern in the Muda area The unpredictable weather has caused land preparation and seeding to be impaired leading to destructive rippling impacts

These examples show that the current idea of perpetual economic growth occurs in an ecological system that has biophysical limits Business leaders need to

understand that while social economic market and technological trends and their responses to those trends tend to $4$13314131311of their business so do environmental conditions and trends

Despite all of this a study amp$lt3m[I0amp$l0413$microsup3acutemicro$9amp9$middotordmcedil1$amp01343910ampH0I$[amp0m[$mkamp0interviewed showed that many do not monitor the threats to their business

by Amarjit Kaur Senior Consultant SHEMSI Sdn Bhd

28 29

SHEMSI Sdn Bhd supports your path towards sustainability by providing advice training and auditing

services We are proud to introduce internationally recognised training courses that enhance your

capabilities and help you to meet challenges along your path to sustainability

Tel +60(3)5191 7858 Fax +60(3) 5191 6744 Email mailshemsicom Web wwwshemsicom

GRI G4 Certified Training (Sustainability Reporting) This course will introduce you the elements of a sustainability report using the GRIrsquos five step process ldquoprepare connect define monitor and reportrdquo and prepare you to coordinate the sustainability reporting process(Organised by NCSR in collaboration with SHEMSI Sdn Bhd)

bull 14 ndash 16 Apr 4 ndash 6 Aug amp 17 ndash 19 Nov Kuala Lumpur

IEMA Managing with Environmental Sustainability This course aims to provide anyone working in any managerial role with a strategic and operational overview of environmental sustainability

bull 25 ndash 26 Feb amp 18 ndash 19 Aug Kuala Lumpur bull 2 ndash 3 Jun amp 27 ndash 28 Oct Penang

IEMA Making the Transition to ISO 14001 2015 This course is designed to provide you with an understanding of the revised standard enabling you to evaluate and implement changes with the aim of improving your organisationrsquos EMS and environmental performance

bull 20 ndash 21 Jan 26 ndash 27 May amp 8 ndash 9 Dec Kuala Lumpur bull 17 ndash 18 Mar amp 29 - 30 Sep Penang

IEMA Carbon (GHG) Accounting and Management This course is aimed at professionals responsible for measuring reporting and managing carbon dioxide and other greenhouse gas (emissions) for their organisation

bull 1 ndash 2 Apr 28 ndash 29 Jul amp 6 ndash 7 Oct Kuala Lumpur

IOSH Managing Safely This course brings managers up to speed on the practical actions needed to handle health and safety in their workplace

bull 2 ndash 5 Mar amp 24 ndash 27 Aug Kuala Lumpur

bull 11 ndash 14 May amp 30 Nov ndash 3 Dec Penang

^ƵƉƉŽƌƚŝŶŐzŽƵƌWĂƚŚdŽǁĂƌĚƐ^ƵƐƚĂŝŶĂďŝůŝƚLJ

SUSTAINABILITY FROM THE BOARDROOM

421280-P

LEAD

MANAGE

DELIVER

bull IEMA ndash Institute of Environmental Management and Assessment UK

IEMA Leading With Environmental Sustainability From leaders in organisations senior executives board members and investors this course encourages all to formulate a strategic understanding of the risks and opportunities presented by a changing environment on their ability to do business

Provided in-house upon request

bull IOSH ndash Institution of Occupational Safety and Health UK

Business Advocate

of its information and control systems etc This scene setting information helps the organisations to identify the threats to its existence and any opportunities that these may create In doing so the organisation is encouraged to apply a life cycle perspective so that these threats and opportunities are seen in the long term This does not imply that organisations have to perform a formal life cycle assessment

The standard also continues its current theme of requiring the organisation to determine its discharges the resources it uses including those in its value chain and manage those which are 1$13$3$amp003ampprotect the environment as well as determining the legal and other requirements with which it has to comply However in doing so the organisation is required to consider how these may also threaten the organisations existence eg failure to comply with the law could lead 3amp$1$0-433amp$damage or a controlled and approved waste discharge could lead to boycotts public protests and shareholder concerns

Another important change in the standard that helps in

Amarjit is the technical expert representing Malaysia on ISO TC 207 revising ISO 14001 and ISO 14004 She has been involved in delivering environmental OHS and other management system services in Malaysia Indonesia New Zealand and Australia since 1999

from environmental conditions and trends In addition they believed 331$13$313$13amptheir business operations to deal with resource scarcity were needed amp$lt$3lt0microsup3acuteraquo

Organisations need to understand that assessing environmental trends across the life cycle of their products and services and their impact on operations markets policy and reputation is a necessary imperative 3lt03ampecirc1339ltmanage threats capture opportunities and generate long-term competitive advantage The environmental landscape is changing and as a consequence the business landscape is also changing How can business leaders 0113113$1

U$3middot34030amp31year the third edition of Uk`acutemiddotsup3sup3acuteM$90amp$$3Management Systems

will be published Ugrave3030lt01ampextensive deliberation by technical experts from over 60 countries The new version has incorporated the work of an ISO future challenges group as well as changes coming from an extensive stakeholder consultation process

One of the key changes in the standard is a requirement for organisations to determine the risk to the organisation by external threats such as climate change water shortages resource scarcity etc To achieve this the standard requires the organisation to understand its external and internal context such as where is it located what constraints does it face and the suitability of its organisational structure limitations

addressing the risk is to ensure environmental management is integrated into the amp0$13amp$113amp0business processes and that there is compatibility between its environmental policy $3amp0$13amp$1strategic direction

In summary the new 901amp$ampecirc0141$11a process to identify the risks they face from nature as well the ones they create which ltecirc1331amp133ltamp0indirectly themselves and to consider these over the life cycle of their products and services While this may require additional resources the standard is moving organisations towards achieving sustainable development and will $1403microsup3acutecedil901amp$remains relevant for at least the next decade

31

Features

organisations that rely heavily on social media platforms to reach the masses Social media environmentalism though a relatively new introduction to the web is actively spreading In recent years Facebook pages have covered issues such as industrial plants and climate change to sustainable living and biodiversity conservation

Even with online media becoming more prominent local Malaysian television channels still remain to be an important and credible outlet on environmental issues for

the Malaysian audience The stations that cover environmental causes $134lracute$lrpara33are capable of reaching a majority of the local audience Run by Radio Televisyen Malaysia the channels are funded and governed by the Ministry of Information under the Malaysian government It is an $4$3amp43-13amp0the government to actively interact with the public on environmental issues

An active online medium along with credible broadcast and print outlets have resulted in many widespread

environment-related events gaining exposure including Malaysia Environment Week Earth Day World Environment Day Wetlands Day Water Klt$]lt11^ampg1313KltI-$and even Earth Day that has garnered tremendous support through the years

In conjunction with all these events green marketing is used to encourage repeat green purchases among consumers Through this strategy green products were marketed towards consumers to

$4$1330-40131$131amp$1Iamp$1401whose purchasing decisions are guided by environmental concerns are known as green consumers While this is still not common in Malaysia more consumers are becoming green consumers with increased exposure to green 03$$31$31

Preventing and eradicating environmental issues should not only be a timely event it should be an everyday event that 13amp1amp0amp0than a separate thought or action Everyday people can contribute to this cause in numerous ways lt013lt013$3paraj1laquoj413j41and Recycle Through even the smallest of actions environmental friendliness can become -03amp90ltamp$1daily routine Environmental issues transcend boundaries on both a local and global scale It speaks a universal language that is not unique to one particular locality or the concern of only a certain group of individuals By communicating its urgency through varied targeted media and language outlets it is recognised throughout all cultures as an issue of eminent importance Environmental -01093amp$$3all no matter the age or 134340ecirc0$131s$a nation comes together transformative actions can be made on a collective level to give back to the environment in the same way it gives to the nation

10 EVERYDAY TIPS FOR GOING GREEN

Bring your own bag when you go grocery shopping It cuts down the use of non-biodegradable plastic bags 1Wash some clothing items less If it does not require to be 11ampUgrave3$03$and wash it later 2

Unplug your phone or laptop charger when they are fully charged to conserve energy 4k313ampecirc31$ electronics that are not in use before going to bed5

Kamp$3933004$$$$ltamp40041$ltamp40teeth Gallons of water can be saved this way 6

If you need to print materials print double-sided copies to save paper7Walk ride a bike or carpool whenever possible It will reduce harmful emissions from increased vehicles on the road

8To save water during showers try and use a pail of water instead of the showerhead

3 Bring your own Tupperware when you take away This not only allows less usage of Styrofoam clamshells but also keeps your food air tight and fresh

And the most important tip is to spread awareness in any way you can Word of mouth is a powerful tool that can make a ecirc0$13amp03$90amp$$3

9

10

30

Business Advocate

]lt11-00ltamptowards environmental awareness is to encourage environmental 133$1-0lt$$133$1$businesses to incorporate environmental issues more responsibly It is paramount to ensure environmental responsibility becomes second nature to everyone To make this a reality federal and state government departments non-governmental institutions the private sector educational institutions and the public masses are all jointly promoting environmental consciousness and encouraging active participation on both formal and informal platforms

0$11ecircamp0310targeted at all levels of society from teachers students and government agencies to developers restaurant operators industrial owners and

the general public This way awareness is spread from the ground up and spread to every corner of the nation It goes further than awareness and calls for the awareness to be turned into action

As a way to introduce environmental causes to the workplace professionals from numerous career backgrounds and industries are acquiring green skills Green skills include technical skills knowledge value and attitudes that are introduced within the workforce to infuse sustainability and positive environmental outcomes into business strategies

The Forest Research Institute Malaysia (FRIM) and various other environmental organisations did just this by conducting both formal and informal workshops along with training programmes

to compliment the knowledge that their teams had in order to better extend their reach to the public To successfully move towards a more environmentally sustainable nation working professionals and corporations need to build on harbouring green skills to implement into the long-term sustainability of the economy

The importance of environmental education has further been highlighted in the 2002 National Policy on the Environment where it is mentioned as one of the key areas within the green strategies In line with this the National Education Policy outlined lsquoEnvironmental Education 130amp113I4001344which was introduced in both primary and secondary schools since 3acutefrac14frac14sup31l1$1that environmental education is infused into each subject in school

rather than taught as a single subject The non-governmental organisation WWF has consistently worked with state education and environmental departments to develop ecirc1339$90amp$$3education models

While the traditional methods of education continue to grow and adapt the growing presence of online users and social media has begun to spread the news of current environmental issues at an advanced pace from the sharing of global and local news pieces to various environmental campaigns and documentaries

In Malaysia alone there 0$133acutesup3middotmillion Facebook users which enables them to share and strike up an active conversation about pressing environmental issues It increases dialogue between online social media users and a number of environmental

Environmental Awareness Change Through Awareness And Action

frac34 QBPfrac34QZfrac34iPGfrac349p9QX9AQXQisfrac34Mfrac34Z9ikg9Xfrac34gGhkgBGhfrac349X9shQ9frac34GZVshfrac349frac34AkZiQMkXfrac34ehQiQZfrac34in the way our countryrsquos land water air and other natural elements provide for its people But although bountiful these resources are not unlimited If not utilised in a sustainable manner resources risk depletion and can cause irreparable damage to the environment To deter any continuation down this path environmental awareness has been gaining momentum in Malaysia as a way to encourage sustainable living and to put to rest many long held environmental myths

32 33

Features

Environmental Quality Act the Ministry of Natural Resources and Environment (NRE) is responsible for the policies that concern environmental and climate changes This includes the National Environmental Policy and the National I3I$gamp13lt

The Environmental i43lt133ampacutefrac14ordmmiddotwas called into action to prevent abate and control pollution and to enhance the environment It covers restrictions on air pollution noise pollution soil pollution water pollution and any pollution caused by discharge of oil into the 13amp4$30lt1301l133also covers prohibition of open burning that has been a pressing issue with the recent $9$30pollution in the country

By placing restrictions and regulations to clamp down on common environmental pollutants the Environmental Quality Act controls and prevents industrial pollutants agro-based water pollution industrial wastewater pollution motor vehicle emissions and toxic Otilde0amp4113

In 2002 the National Policy for the Environment was formulated and approved by the Department

of Environment which is under the Department of Ministry of Natural Resources and Environment of Malaysia The policy aims for the betterment of environmentally sound and sustainable development in managing and conserving the environment

The main objectives of the National Policy for the Environment are to harbour a clean safe healthy and productive environment for current and future generations and to support the conservation of the 13amp4$30lt14$4$diverse cultural and natural heritage with ecirc1339-0313-3amp$ltall sectors of the society This way the other key amp1339amp4$sustainable lifestyle and patterns of consumption and production can be achieved

Overseen and governed by NRE the national climate change policy is instrumental in shaping 3ecircamp031$3$3ampcombat environmental woes as this is a global 11433ecirc1331$amp3only Malaysia The need for the national climate change policy arose due to the evident future climatic change in Peninsular Malaysia 3$microsup3middotacute$microsup3cedilsup3

If climatic issues are Ugrave34$13133temperature could rise to worrying standards

with higher maximum rainfall and lower minimum rainfall and 0090ampand lower low river ampk41313amp$3amp$1could evoke problems $14THORN13$13ltampwater food security issues due to low crop yield economic loss 0amp901ltecirc133plantations and eroded public infrastructure

The climate change policy therefore seeks to ensure that climate change is kept in check in order 3amp4$3amp$sustainability and avoid future calamities l013amp1339includes making the issue mainstream to bring about more competitiveness and improve the quality of life While the second

and third objective is to integrate the climate change responses into policies and plans and to strengthen institutional and implementation capacity

With the guidance of these environmental acts Malaysia can begin to tackle pressing ecological issues to also further 3$3amp$191amp$amp0sustainable economy The environmental policies and regulations are drawn up with a view to complement the national growth of the country while simultaneously preserving the natural environment It maintains $13$13between the economical and environmental goals and strives to enhance the quality of life through long-term sustainability

Business Advocate

National Policies Changing The +BeGfrac34Mfrac34ZpQgZYGZi9Xfrac34GNkX9iQZ

The strength and wellbeing of Malaysia as a nation has always steadily been 9hhBQ9iGDfrac34qQiPfrac34iPGfrac34GBZYQBfrac34hBQ9Xfrac349ZDfrac34BkXikg9Xfrac34egNgGhhfrac34Mfrac34iPGfrac34BkZigsiexclfrac34frac34MkXwQXfrac34iPGhGfrac34AVGBiQpGhfrac34GZpQgZYGZi9Xfrac34QZQiQ9iQpGhfrac34P9pGfrac34AGBYGfrac349frac34ZGBGhh9gsfrac34QZwXkGZBGfrac34QZfrac34shaping national policies in hopes of a sustainable and advanced economy

The magnitude of recent national and global environmental issues 99lt$4$13]lt11$3amp$policies The onset of growing economic advancement also $1331$39ecirc1331on the environment if undertaken in an unsustainable manner It has therefore become pivotal to correct such environmental impacts in order to alter the 13400$3133ampecirc01amp03$3amp34340

generations of Malaysia

Under the Tenth Malaysia Plan the agenda covers the protection of the environment in unison with the goals of economic power And to make this goal a reality focus is placed on the National Policy on the Environment the National Green Technology Policy and 3^3amp$I3I$gamp13ltamp$various other policies

that seek to change the scope of environmental regulation

The National Green Technology Policy is a governing policy that 14$13$microsup3sup3frac14and is built on four pillars The pillars are energy environment economy and social It aligns environmental $31333amp-0amp-]lt11sustainable development The policy seeks to -0ampamp3THORN13$3$0lt

usage while conserving the environment and improving the quality of life for all in order to accelerate national economic development

The National Environment gamp13ltI3I$Policy and National Environmental i43lt133acutefrac14ordmmiddotform the foundation of environmental management in Malaysia While the Department of Environment (DOE) enforces the

34 35

CEO Profile

5 MNS has $amp$ engaged in

conducting studies and campaigns towards -0amp3133$]lt11$34001093are some of its current strategies today

We call on stakeholders and get them involved in sustainable programs to further enhance their awareness We believe that having stakeholders and key players involved with on-ground programs help to educate and indirectly become more ecologically conscious and cautious

Furthermore we work with schools across the nation through [g$13$3

6 How can businesses -lt

amp013390ampin supporting and protecting the environment

Begin by educating employees through sustainable practices at the work place and slowly it would eventually carry through in their homes as they would educate those around them on sustainable practices

7 Having a keen interest amp$$340

history and being 3$3photographer ltamp4019311-1331$4$13and aided you in your present position at MNS

My personal interest and inclination towards all things nature 9$Ugrave4$13ltdecision to be involved in conservation for the nature and the environment the very habitat in which wildlife call home It

has also provided a greater understanding of what conservation initiatives are required for each given situation

Photography is still very much a hobby Ugrave30lt$4$13as a bird and wildlife watcher and capturing the moments it is also a pleasure to share them with other like minded members and friends I would strongly recommend bird watching as an adjunct to becoming volunteers and conservation advocacy

Business Advocate

1 Having been $9amp9

$3]lt1$Nature Society (MNS) initiatives 13$ltamp40ltdescribe the associationrsquos 13amp00amp1$functions

]^k13amp091amp$and mission is to ecirc1339lt-0amp3133manage and conserve ]lt11natural heritage and rich biological diversity for 3$3$appreciation for all

In Conversation With The President Of The Malaysian Nature Society

Our objective is to carry out missions in the interest of the public without the intent of commercial amp0amp$30lt-0amp3$amp13$3ltmaintain transparency and accountability in all our dealings with members and external supporters and partners such as funding agencies sponsors government agencies and the public

2 How have amp$30 trends within

the environment $9amp-$3$134$consumption and -amp-43amp$ecirc133

nature as we see it today

Population dynamics impact the environment and the long

term trends

have resulted in over consumption of our natural resources and in return we constantly look for alternative answers to the resources which is usually a natural outcome of reactions It may be viewed as a negative or positive respond to the behavioral patterns of human nature depending on the outcome

3 With the growth of 313$ampamplt

$amp$4133amp$01amp401319- how have systems for monitoring and reporting on nature improved over the years

It has improved networks internally we are now more connected with the rest of the key industry players on a national and global scale

It has improved our amp0$113$313

studies and research initiatives Moreover it has aided our work in providing better places and knowledge of wildlife while uniting local communities landowners and businesses

4 What are the biggest 13$1

$]lt13amp011413$3lt

Encouraging politicians and decision makers and local authorities to be more beholden and responsible towards our natural heritage The absence of legally binding plan to guide development from the very beginning may be the cause of current uncontrolled and chaotic developments

The need for good political will and top-down intervention to guide developments is very much needed as it is the best solution to most of our environmental issues

Henry Goh has been championing the cause of MNS and the environment since 2003 Having led the MNS Selangor Branch as chairman for the past 4 years Henry had played a pivotal role in the successful ldquoSave Bukit Kiarardquo campaign to protect one of the few remaining green lungs in the city where more than 10000 signatures were collected

36 37

Members News

Company IM^lmjuHllMjUMkkMk ]ukUkK^HTKName k401^$ampampDesignation S$0]$0Address 9acuteacutes13s$ s1Iamp$1-$3micro^ampordmZ$kkacutesup1yenacute middotordmcedilsup3sup3k4$Zltk$amp0TelFax sup3paraordfcedilacutemicroparaparasup3sup3sup3yensup3paraordfcedilsup1paraparaacutemiddotsup3ordmBusiness Sector 43ampamp39

Company I`lMI^ljKMkMjrUIMk]ukU SDN BHDName ]4R041]40Samp-$Designation Iamp4$30lt]$0Address ^ampfrac14frac14ordfsup3acuteZ$k0microsup3 Taman Bukit Dahlia raquoacuteordmsup3sup3g10S4$Zampamp0TelFax sup3ordmordfmicrocedilcedilsup1cedilcedilmicroBusiness Sector `301m$1-13

Company KU]^^K]j[T`lMkK^HTK 13yenampK`mHMljMMHuTUl`^Z`T`jHTjmName kamp$]13S03Designation S$0]$0Address sup3acuteordfsup3micro]$0$0 acutemicroZ$^T$ raquosup3sup3sup3sup3Zampamp0H04Zampamp0TelFax sup3ordmordfmicrosup1raquosup1raquosup1raquoyensup3ordmordfmicrosup1raquosup1raquoraquoraquoBusiness Sector Tamp31yenlamp401

Company MlTUtHkMglMlKName Z-[0amp$Designation ]$$K0133amp0Address microHordfmicroordfacute9microlamp0microHgk$30 Jalan Stesen Sentral 5 cedilsup3middotordmsup3[44-40 TelFax sup3acutemiddotordffrac14sup1acuteacuteraquofrac14cedilBusiness Sector Iamp$143$13ltH41$11k09131

Company H`jKj``]I`jg`jlMkMjrUIMk [kK^HTKName k$3lDesignation ]$$K0133amp0Address amp3sup1sup3cedil9sup1[g]Slamp0 raquoR0139$4H$0m3 middotordmraquosup3sup3g3$Zltk$amp0TelFax sup3paraordfordmordmmicrosup3acuteacuteraquoraquoyenordfparaordfordmordmmicrosup3acuteacuteacuteacuteBusiness Sector Iamp$143$13ltyenH41$11k09131

Company SlMsukkK^HTKName K3ampTIamplt[amp$Designation IM`Address middotsup1Z$K34k4$ Taman Tun Dr Ismail sup1sup3sup3sup3sup3[44-40TelFax sup3paraordfordmordmmicrosup1ordmsup3frac14microyensup3paraordfordmordmmicrosup1ordmsup3sup3paraBusiness Sector M4133amp$yenl0$$

Company UjIS`HkMjIT]kK^HTKName ]13Tl$T$Designation IM`Address k4$313Oumlg$$Ilt0133ltHamp13acuteordfacutemicroordfacutemicroH Untang Mayang Pasir 3 acuteacutefrac14cedilsup3Hlt$H04g$$ TelFax sup3middotordfsup1middotsup1microsup3microsup3yensup3middotordfsup1middotsup1parasup3microsup3Business Sector Iamp$143$13ltyenH41$11k09131

Business Advocate

MICCI Welcomes Its New Members

Company Mj`g`KkK^HTKName K34samp$l413sDesignation M13439r13g01$3Address Hordfacutesup3ordfSS0amp4$Rampamp0Hamp13H [[l1k40raquoraquoacutesup3sup3 [amp3[$4kTelFax sup3raquoraquoordfmicroacuteraquomicrocedilcedilyensup3raquoraquoordfmicromicroacutemicrocedilcedilBusiness Sector Iamp$143$13ltyenH41$11k09131

Company SM^kUgM[MjZ^IjMMjtIMkK^HTKName R0T$H$34j$Designation I``Address 9paraacuteacutek$30]jIH Z$l0901cedilsup3middotordmsup3[44-40TelFax sup3paraordfmicrosup3paracedilcedilfrac14frac14raquoyensup3paraordfmicromicroordmmiddotacutesup3microacuteBusiness Sector Iamp$143$13ltyenH41$11k09131

Company ljgIkK^HTKName 1amp$samp$Designation S$0]$0Address frac14amp0amp$kamp$parayenmicro [1$g0$4130$kamp$ acutepararaquosup3sup3H4330amp03g$$TelFax sup3middotordfparacedilsup1sup1paracedilcedilyensup3middotordfparacedilsup1middotsup3sup1sup1Business Sector ^amp$ordf]313]$4133401

Company ]MMgTUUgkkK^HTKlaquo[mm]gmjName j1303113Designation K0133amp0Address ampltS0amp4$Rampamp0 ]$0$`0$3[ [IIcedilsup3sup3raquoraquo[44-40 TelFax sup3paraordfmicroacuteordmfrac14raquofrac14ordmordmyensup3paraordfmicroacutemiddotraquocedilordmcedilsup1Business Sector j3yensamp1

Company ^^`kgTMjMHTKName ^[H$Designation Iamp-$ltK0133amp0Address ^ampmiddotordmordfmicroacute13Rampamp0Z$gZmcedilyenacutemicro K30$k4$lt[amp3K$10 middotordmraquoacutesup3g3$Zltk$amp0TelFax sup3paraordfsup1acutemiddotacuteraquofrac14frac14raquoyensup3paraordfsup1acutemiddotacuteraquoraquofrac14frac14Business Sector I131yen]$01

Company HZk`RRkT`jMkK^HTKName H$RampampkIampamp$Designation ]$$K0133amp0Address m$3Kordfparaordfpara]$9$4acute ^ampacuteraquofrac14Z$l4$j cedilsup3middotsup3sup3[44-40 TelFax sup3paraordfmicroacutesup1microraquosup1raquoraquoyensup3paraordfmicroacutesup1microfrac14sup1frac14frac14Business Sector `yenS1yeng30amp13131

39

Members News

Company llT`^Sg^lTUjMkK^HTKName K$$lt4Designation 0S$0]$0Address amp3pararaquoacuteraquoordmZ$kmraquo Taman Industrian Subang Utama k1lt$micromicromiddotsup3parasup3sup3kk$amp0 TelFax sup3paraordfcedilacutefrac14acuteacuteparaacuteraquoyensup3paraordfcedilacutefrac14acuteparaacuteraquosup3Business Sector ]13$0ltyenM4-$3

Company lM^Huk`mlTMj^kK^HTKName 130H03ampampDesignation IM`Address ^ampordmZ$$k3m l$$k3raquoacutecedilcedilsup3Zampamp0H04Zampamp0 TelFax sup3ordmordfcedilcedilraquoraquoraquoacutemicroyensup3ordmordfcedilcedilraquoraquoraquomicroparaBusiness Sector M4133amp$yenl0$$

Company m^UlMKRmMkmggu]kK^HTKName M$[$^13amp1Designation ]$$K0133amp0Address IordfcedilordfparaHamp13Ik4$U$0Iamp$amp Z$mkZsup1yenmicromiddotordmsup1acutesup3k4$Zltk$amp0TelFax sup3paraordfcedilsup1parasup1sup3acuteparasup1Business Sector l0$U-amp03yenM-amp03

Company sH^KkK^HTKName samp$u$u-Designation S$0]$0Address cedilsup3acutecedil3Rampamp0s1K$ sup1middotZ$k4l$k$3amp1 raquosup3acutecedilsup3Zampamp0H04Zampamp0TelFax sup3ordmordfparaparamiddotacuteacuteordmmicroyensup3ordmordfparaparamicrofrac14ordmacuteordmBusiness Sector g0amp-03ltyenjM133

Company k^I[H`kkkK^HTKName k40$30$kamp14$0Designation IM`Address ^ampacutesup14$g041$[$para l$g0$4130$I$$jlt paraacutemiddotcedilsup3U-ampg0 TelFax sup3cedilordfmicroraquoacutemiddotfrac14frac14cedilyensup3cedilordfmicroraquomicromiddotfrac14frac14sup1Business Sector RampampyenH901

Company sUwMglR`j]kK^HTKName ]g0$3$Designation ]$$K0133amp0Address k43cedilsup3ordfmiddotordfparamiddot3Rampamp0 Wisma UOA Damansara 50 Jalan Dungun K10T31cedilsup3middotfrac14sup3[44-40 TelFax sup3paraordfmicrosup3frac14parasup1acutecedilmicroyensup3paraordfmicrosup3frac14parasup3sup3cedilsup1Business Sector Iamp$143$13ltyenH41$11k09131

Company s]gj`gMjlu]^SM]M^lkK^HTKName i4kT4Designation ]$$K0133amp0Address amp3cedilacuteS0amp4$Rampamp0Hamp13R j4$k$]3para1I3lt raquoraquosup3sup3sup3[amp3[$4kTelFax sup3raquoraquoordfmicrocedilmicroacuteordmordmyensup3raquoraquoordfmicrosup1raquocedilraquoacuteBusiness Sector g0amp-03ltyenjM133

Company s`^KMjRmT`jUw`^kK^HTKName I4kltT$Designation K0133amp0Address cedilsup3raquosup1Z$[4$H4lt `ecircZ$H10microcedilmicrocedilsup3[4$3$g$ TelFax sup3frac14ordfcedilsup1sup1acutefrac14paraacuteyensup3frac14ordfcedilsup1sup1parafrac14cedilmiddotBusiness Sector 0134340yeng$33amp$1

under

constructio

n

38

Business Advocate

Company [^`sMKSMTrM^kK^HTKName ^ampamp0$H$3]ampu1$Designation I0$Address microparaZ$k3031r raquosup3microsup3sup3Zampamp0H04Zampamp0TelFax sup3ordmordfmicromicromicromicrosup3raquofrac14Business Sector M4133amp$yenl0$$

Company ^mk`jkK^HTKName U$0Z1amp$k4$0Designation ]$$K0133amp0Address acuteparaordmZ$Z3g0 l$H43`ecircZ$H43 middotparasup3sup3sup3[$k$amp0TelFax sup3paraordfraquoordmparamiddotordmmicromicrosup3yensup3paraordfraquoordmparamiddotordmmicromicroacuteBusiness Sector M$0ltyenm331

Company gjM]UMjgmkgj`gMjlu]kK^HTKName K3ampk0Z13lt[0Designation K0133amp0Address ^ampmicrofrac14ordfsup3microZ$H130acuteyencedil Taman Nusa Bestari raquoacuteparasup3sup3k4Zampamp0 TelFax sup3ordmordfcedilacutemicroparacedilmicromicroBusiness Sector g0amp-03ltyenjM133

Company jKOtildek^[msUljMMkllMkK^HTKName RU0[H$ordfj1Designation IM13439`THORN130Address k43acutesup3ordfsup3ordmH$raquog04k`T` ^ampmicroamp0amp$H$[44-40I3ltI$30 cedilsup3middotcedilsup3[44-40TelFax sup3paraordfmicroacuteraquoacutemiddotsup3acutemicroyensup3paraordfmicroacuteraquoacutemiddotsup3acutemicroBusiness Sector g0amp-03ltjM133

Company [^SumM^gjU^lU^SM^lMjgjUkMkK^HTKName lltI$TampDesignation K0133amp0Address acuteacuteZ$g01frac14yenacuteparaH$0H04g01Zlt raquoacuteordmcedilsup3Zampamp0H04Zampamp0TelFax sup3ordmordfpararaquoordmraquoraquoraquoraquoyensup3ordmordfpararaquoordmordmordmordmordmBusiness Sector ]yen9031$

Company jMSmk]^SM]M^l]ukUkK^HTK - PENANGName Zlt$3I$010$Designation S$0]$0Address 9acutesup1S40$ltg0amp$`THORN13lamp0 Z$[acutesup3microcedilsup3Samp03amp$g$$TelFax sup3middotordfmicromicromicroraquoraquoraquoacuteyensup3middotordfmicromicromicroraquoraquosup3acuteBusiness Sector Iamp$143$13ltyenH41$11k09131

Company kU]gk`^]jU^MkK^HTKName g4s$Designation S$0]$0Address 0]0$I4cedil3]Z$g$3 ordmacutesup3cedilsup3gamp03K131amp$^0k$TelFax sup3sup1ordfsup1middotordmsup1raquosup1raquoyensup3sup1ordfsup1middotordmsup1sup1acuteordmBusiness Sector l0$1-amp03

40 41

MICCI News

Kuala Lumpur

Kuala Lumpur

In light of the overwhelming success of 3acute13^3amp$Iamp$0$13on Goods and Services Tax Skl$]ltmicrosup3acutemiddot]UIIU$3]lt1$Export Academy organised the 2nd National Iamp$0$13amp$Skl$k-30microsup3acutemiddot33premises of MATRADE The conference themed

2nd National Conference On GST Implementation

Networking Evening At Carlsberg Brewery Malaysia

ldquoChallenges in the Implementation of GST in Malaysiardquo brought together 13amp13ampacutemicrosup3-0313-$31from various industries

The keynote address was 90ltK3ampk0[H$TDirector General of the jamplt]lt1$I413amp1j]I$34019$

speakers that included SM Thaneermalai Senior Executive Director of g01330amp41Iampamp-0103[40K-43ltK0133amp0ampj]Iu-Han Executive Director of g01330amp41Iampamp-01Taxation Services Sdn Bhd Stanley Wong Director of ksg0amp133Iamp$143$k$H[04H0IM`of OMNI2U Sdn Bhd Irene Yong Partner at Shearn Kamp0OtildeIamp$ZltIl0$03]u`H

U$1011K3ampk0[1343amp$3331compulsory for businesses whose taxable supplies amp0acutemicroamp$3113RM500000 to register by

the deadline on December paraacutemicrosup3acutemiddotT133331amp$313amp-ltj]Ithere are nearly 300000 potential registrants who are required to register for GST to avoid any legal action However as at September microsup3acutemiddot3401013below par

The conference highlighted a number of key areas of GST particularly on its challenges and implementation current developments its process and procedures 1ampUgrave301amp43amp$1$legal issues concerning the transition One certainty it was widely acknowledged that careful planning detailed preparation mass participation and an extensive taxpayer education programme are key aspects for a successful GST implementation in the country

]amp03$raquosup301and guests turned up amp0]UIIU1$3amp0$9$$3I010Brewery Malaysia in ^amp90microsup3acutemiddotlcasual get-together was graciously hosted by I010amp13ampall guests with an array of exquisite brews along with $--3$1-0Henrik Andersen

Managing Director of I010]lt103all guests with a toast that 0lt$30amp413]UIIUand the long established relationship between both organisations particularly citing on some of the key initiatives that the I019amp133and continues to represent amp$ampI010$businesses at large

Throughout the evening 90amp41-011-amp$1amp0lt]01amp]UIIUwere handed out as lucky draws such as two ]4$13lt1-01ltMunchy Food Industries k$H13ampecirc0hair dryer two table lamps and two solar lights by Philips Malaysia two RM50 vouchers for dining at the Sultani Restaurant lt[amp0$U-]Sdn Bhd and one voucher each for a scuba diving lesson and three personal training sessions by ]0113ecircl0$$ Sdn Bhd worth RM365

and RM350 respectively It was indeed an enjoyable and laid-back evening that set an ideal atmosphere for those in attendance to establish new business contacts and to catch up with old friends

]UIIU3$1311$130--0133amp$3ampI010Brewery Malaysia for their exceptional hospitality sponsors for their kind contributions and most certainly to all members and guests who enlightened us with their presence

Members News

MICCI NEWS

42 43

MICCI News

Lessons Learned From Cargo Hijack

An eight tonne truck carrying goods valuing half a million ringgit was hijacked by 6 assailants disguised as $amp013$31ampTHORN1301wielding machetes around $3amp$micropara]ltmicrosup3acutemiddotOne of the two drivers manning the truck was 4ampecirc$$amp30130amp0$Ugrave3lt30ampside while the other driver was made to drive the truck against his will The driver that escaped managed to hail down a taxi and lodged a report at a nearby police 133amp$3$acute $431ampthe incident

Fortunately with the assistance of the trucks Global Positioning System (GPS) the police managed to intercept the truck in 35 minutes and all assailants were apprehended in

Kuala Lumpur

Kuala Lumpur

policy to receive and deliver all containers without knowing its contents to reduce the risk of containers being a target In terms of 13ampamp03amp$3I413amp1and Police Westports does work together with both authorities on certain cases involving cigarettes contraband and cargo hijackings

The meeting provided an ideal avenue for the I03amp4$013$the daily processes at Westports while allowing for suggestions on security matters to be raised Westports agreed that such cooperation is vital in enhancing its operations and will look closely at 03013ampamp03amp$ecircamp031between both organisations

what was a nerve wrecking situation

That being said the entire incident was actually a staged cargo hijack however only to the knowledge of a handful of police ampTHORN1301$333involved representatives 0amp]UIIU1Zamp$3133amp$k13403ltIamp4$13ZkI`$3jampltMalaysian Police (Selangor contingent) The whole operation was sponsored ltlkI`H0l113ampStores (Malaysia) Sdn Bhd Metrod (Malaysia) Sdn Hk13$0amp13131(Malaysia) Sdn Bhd British American Tobacco and Securiforce Sdn Bhd

The exercise was aimed at improving security awareness among security managers and transporters

on modus operandi used by criminals as well as to measure the response from the police

The need for industry awareness on cargo 13$110133$statistics compiled from ]UIIU01lstatistics revealed that in microsup3acutemicroordmmiddot131100-amp03with losses amounting to $133j]microacuteamp$$microsup3acutemicroordmmicro1311with losses amounting to RM6 million were 0-amp03$microsup3acuteparak$13Z$40ltmicrosup3acutemiddotcedilsup313119been reported with losses estimated at RM62 million raising concern amongst manufacturers on how easily the information on movements of freight its content and value can be obtained

l-amp13amp03$3a number of strategies for implementation and enhancement in order to avoid and be better prepared in an instance of a hijack Making certain that employees are appropriately trained to follow all guidelines in such situations can make a major

ecirc0$13$3amp4313ampwhile technologies such as advanced GPS panic button door sensor and immobiliser can play a vital role in thwarting deceitful pickupsA few recommended guidelines that could -09$313$1$134bull Avoiding the use of

secondary roadsbull Traveling in convoys bull Stopping only at brightly

lit designated areas bull Routes and cargo

load should be kept 13110amp30parties

plusmn Iamp$41333amp3amp$study on all cargo movement

bull Maintain a list of emergency contact numbers

]UIIU13amp$3$43ampwork closely with all relevant authorities on educating businesses and the community on crime awareness and prevention particularly on cargo hijacking and warehouse break-ins The I03$1311$130appreciation to all parties that were involved in the planning and execution of the mock drill

Business Advocate

lI01Zamp$3133amp$k13403ltIamp4$13ZkI`had a recent meeting 33IM13439`THORN130amps13-amp031Malaysia Berhad Ruben Emir Gnanalingam The 3amp$ltZkI`I0$j$]33was intended to address issues and challenges concerning port security attend to the needs of ports

Jasco Meets Westports

]UIIUamp0$13amp0$1$g0$[44-40amp1341$on three key areas that contribute towards the ease of international trade $lt3lI0$3I03133amp`0$

gQGwQZNfrac34Zfrac34aeligi9frac349gZGifrac34GgiQwQB9iGfrac34Of Origin amp APEC Business Travel Card

$3gMIH41$11l09I0T$August and November respectively the two 1-01amp030$1were R Jeyasingam Senior Assistant Director I413ampj30amp

Kuala Lumpur

has more that 35 years of experience with the Royal ]lt1$I413amp1$3I0190ltamp$Senior Finance Manager Esther Tan

llI0$31311amplt114lt3]UIIUin Malaysia eases customs clearance by eliminating customs duties and import taxes when equipment and other merchandise are shipped overseas for trade shows and fairs Such items to name a few include computers clothing medical appliances photographic $4-$3$even racehorses to over 70 countries

`$313031331ampamp0$I`-0313-$31were provided with updates on the latest criteria applicable to manufacturers exporters and traders in determining the origin of goods The I`1amp134$341to certify the place of

growth production or manufacture of goods $-amp03$3amp1-1313countries where the consignee for customs clearance requests it

13lt3gMIH41$11l09I0HlI340$out to be a keen interest among participants who were not entirely aware of its procedures while some on its existence U$140lt3HlIallows business people with a short-term entry 3ampacutefrac14-0313-3$economies without separately applying for a visa and gain access to fast-track entry and exit lanes at major airports

l0$1-0amp93ampbe very fruitful as there were active engagement from participants during 3iOtilde111amp$1]UIIUwelcomes any enquiry 3amp1313Ouml131313amp with reference to the above areas

gQGwQZNfrac34QZfrac34k9X9frac34kYekg

gQGwQZNfrac34QZfrac34(Gg9W

users and to build on the existing relationships between both organisations

The delegation was greeted with an overview amp$s13-amp031ltrlt[40TampIamp0-amp03Regulatory amp Marketing followed by a brief on the security measures in place at the port by Gregory Jarret Head of

Port Police One of the main concerns highlighted was that due to frequent movement of drivers from one company to another Westports has to issue a new pass each time causing THORN13431$3013$090$3133amp$1amp$3security measures in place $134ordfbull Three days induction

for port police that

include physical and communications training

bull Routine physical checks on all vehicles in and out the port

plusmn -IIlr13amp90throughout the port

bull Tracking entry and exit of drivers using the E-gate pass

bull Implementation of Smart card security at berth areas

Furthermore Wesports THORN0333130

44 45

MICCI News

MICCI meets with the Belgian Chambers of Commerce and Industry

General Committee luncheon with Dato Yasmin Mahmood CEO of MDeC

Kuala Lumpur

Business Advocate

]UIIU$13ampamp03amp$with the Judiciary --amp$3$3Iamp11amp$ZI13ampk0Iamp$Ian Birss Justice High Iamp403ampM$$Otildes1I$130ltamp0tea-talk session themed ldquoAdjudicating Issues in Intellectual Property Casesrdquo $^amp90microsup3acutemiddot3amp3ampacuteacutesup314-0amp0$111amp$court judges attended the evening which was moderated by the Hon Dr Badariah binti Sahamid Z4Iamp403amp--

The session included dynamic deliberations that incorporated law cases in England and Wales on patent trademark and copyright infringement calculation of damages judicial case management collective copyright management electronic evidence and unfair 13amp-33amp$k0Iamp$1amp

Adjudicating Issues In Intellectual Property Cases

shared his expertise on the role of intellectual property (IP) protection best practices in judicial case management and the role of inter-agency cooperation There was a general consensus that the lack of judges attuned to legal and commercial issues surrounding IP rights may lead to decisions that are unfavourable to the owner of the rights

The same evening a dinner was hosted by wU0OtildeIamp3the Majestic Hotel to 13ampk0Iamp$19133amp]lt1k0Iamp$was greeted by the Right Honourable President amp3Iamp403amp--Malaysia Tan Sri Dato k0]j41$k0ecircand a close group of eminent judges During the dinner

k0Iamp$10$exchanged experiences about the United [$amp4130lt1lt13THORN0$that it was constantly modifying and looking at ways to raise its level of performance including the quality of judgments delivered attracting talented candidates to serve on the bench and continuously training and educating their judges

Prior to being made i4$1Iamp4$1$microsup3sup3raquok0Iamp$$1career specialising in IP cases and was a Treasury Barrister handling cases on behalf of the government among his amp30amp0U$microsup3acutesup3was appointed a Specialist I01343Z411$3amp3g3$31Iamp4$3ltIamp403Throughout his career k0Iamp$110

share of controversial cases including the lawsuit 0amp43ltIk$]I3amp$ordfsharers Temple Island vs New English Teas a case where a photograph ampamp$amp$41130amp11$Westminster Bridge was amp4$14THORN13$3lt10to another photograph of the subject to constitute copyright infringement and not to mention the highly publicised Apple vs Samsung case that he ruled in favour of Samsung which was 4-lt3Iamp403 of Appeal

k0Iamp$-011his overwhelm on the hospitality received on his visit to Malaysia and congratulated the Malaysian Judiciary for 30amp$ordfamp$ecircamp03$judicial trainings

Kuala Lumpur

46 47

MICCI News

Sabah

MICCI Meets His Excellency Vladimir Lopato-Zagorsky Ambassador of the Embassy Mfrac34iPGfrac34GekAXQBfrac34Mfrac34GX9gkhfrac34ifrac34Indonesia and Malaysia

Budget Forum by Ernst amp Young

Sabah

speech adding that the year has seen many challenges and opportunities that have impacted the economy Businesses are still adjusting to the implementation of minimum wage while the introduction of GST $-0microsup3acute 13$11businesses training their people and setting up their accounting systems to accommodate for this new taxation system Under all these challenging conditions the State has seen a fair degree of new investments mainly due to the abundance of natural resources coupled with stable political and

economic situation ldquoWe foresee greater investments in downstream activities in such sectors as agriculture aquaculture tourism and oil and gas We are sure that the State Samp90$$31$913amp0friendly and hand-holding policies are helping in the implementation of these investmentsrdquo Datuk Arulpragasam commended 3Samp90$$3amp$31ecircamp03to develop the infrastructure in the State particularly amp$13amp-3$middotacute$amp0and connecting roads throughout the State while 4030amp133$j]paraacuteamp$amp03ampltamp90

projects due to commence 33$ampmicrosup3acutemiddotHe further highlighted on a few areas concerning businesses in the State namely the liberalisation amp3Iamp3gamp13ltbetween Peninsular and Sabah deferment of the revision of the minimum

wage and for the State to look into tapping more reliable source of power such as natural gas The luncheon provided an excellent stage for business people to convene network and exchange ideas on the developments in the State

Business Advocate

]UIIUg0130331acutesup3micro$$$9010ltluncheon in September microsup3acutemiddot33U-$Hotel Ipoh A total of 200 members and guests 33$3Ugrave30$ampamp$which was made even more memorable with the presence of distinguished keynote speaker former Minister of International Trade amp Industry Tan Sri j

The Guest of Honour State Exco YB Dato Dr Mah Hang Soon represented $903IMinisters speech in which 13333amp03acute13ampmicrosup3acutemiddot3k33managed to bring in a total ampj]raquomiddotsup3amp$amp03amp$913$311-1313ltin the manufacturing sector Additionally as part of its long term plans the State will be constructing the Southern Perak Development Region which would be modeled along the Iskandar Malaysia Development Region With the proposed 13amp$1304133amp$amp3paraacutesup1s13Iamp13M-011ltfrom Banting to Taiping there would be further economic growth in the aforementioned Southern

MICCI Perak Annual Luncheon

Perak Development Region Moreover the State had recently formed the Menteri Besar Incorporated whose primary responsibility was to spearhead Peraks progress under the Perak Amanjaya Transformation Plan With these initiatives in place Perakians would be able to enjoy better infrastructure and amenities

]UIIUg00$13I0$K3ampkHampamp$in his address emphasised the urgent need to make 9m$1331in industrial estates and business precincts of Ipoh Manjung and TaipingHe further reiterated the importance of having more 310ampU-amp3amp$3amp

international destinations to increase trade and tourism

Before long Tan Sri j3ampamp313captivating her audience with her invigorating 1-13kTHORN033in order for businesses to prosper there was a need to institute pro-business policies citing the Ali Baba IPO an e-commerce company as an example to follow suit With Malaysia moving towards 01$r1amp$microsup3microsup33was imperative that global benchmarks and standards are set Furthermore Tan Sri commented that the present generation Y amp Z workforce dictates higher expectations given their

keen interest and routine to technological resources She added that competitiveness was pivotal for businesses and the country as both internal factors such as entrepreneurship capabilities business strategies people management and keeping abreast with the market and external factors such as the need for the public sector to periodically review its existing rules and procedures for relevancy and obsoleteness are contributing factors at work

Iamp$134$l$k040amp0the revival of the Malaysia Incorporated concept and philosophy to serve as the modus operandi to keep up the pace with liberalisation

Perak

]UIIUk033amp3ampmiddotmicrosup301and guests to its annual 4$13amp$$4413microsup3acutemiddot3the The Magellan Sutera [amp3[$4klevent was attended by the Honorable Datuk Raymond l$K-43ltI]$130of Sabah representing the I]$130ampkuH

MICCI Sabah Annual Luncheon

Datuk Ir Edward Yong ]ltamp0amp[amp3[$4I3lt$uHK34]1Manjun Minister of lamp401I4340$Environment Sabah ]UIIUk0$13I0$H0S$Datuk Arulpragasam welcomed all present in his

48 49

MICCI News

Sunset Cruise By Simpson Marine Sdn Bhd

Members and guests of ]UIIUg$$0amp13by Simpson Marine Sdn Bhd to a sunset cruise from Straits Quay Marina to the 013g$$H0amp$amp0

their luxury yacht the Four Ramp01$^amp90microsup3acutemiddot

As the tide was low that day the Four Flowers had to anchor out at sea near

the Straits Quay Marina Guests were transported to the yacht on Eastern Otilde`0$313033lt]03$0they were then welcomed with cocktails and light refreshments before cruising by the scenic shores of the islandThroughout the exhilarating journey that lasted close to two hours Simon Theseira Senior Broker for Simpson Marine Malaysia and

his team entertained the guests with a tour of the yacht while elaborating on the services provided by Simpson Marine

M131$acutefrac14raquomiddot$Tamp$[amp$$1303$3130th anniversary this year Simpson Marine provides a wide range of yacht services throughout Asia and is the exclusive dealer amp0$ltamp3amp01leading yacht brands in 30amp$3ampTHORN131$Tamp$[amp$I$l$Thailand Indonesia Singapore and Malaysia

Convergence ndash Penangrsquos Future

]UIIUg$$31annual luncheon dialogue 33I]$130ampg$$uHS4$M$$k-30microsup3acutemiddotlIamp$90$13g$$1R43403luncheon was attended by 13amp13ampacutemicrosup301$guests at the Trader Hotel

U$10113IMinister brought to light on how convergence has and will continue to propel Penang to greater

heights The convergence of manufacturing and services sectors talent and infrastructure were among some of the main areas raised

Today many internationally acclaimed manufacturers have located and set-up their services or RampD hubs in Penang to complement their manufacturing arm This insulates the local economy from cyclical impacts and provides

Penang

Penang

3k33113amp$amplt3additional resilience

g$$19013ltamp134340and heritage augmented lt31m^MkI`samp0Heritage status provides an exceptional backdrop to the convergence of creative talents that has resulted in the rapid development of the services sector Shared Services and Outsourcing (SSO) Business Processing Outsourcing (BPO) and [$ampg0amp1311$[g`13amp-$19now set-up base in Penang providing employment opportunities to over 3000 local people Furthermore the State Government has invested in a RM33 billion Business Process Outsourcing and Information Technology Outsourcing (BPO-ITO) 4$Hlt$-13ampensure continuous growth in this sector that will lead to high-paying and knowledge intensive jobs for tens of thousands

Penang has been consistently rated one of the top ten most livable cities in Asia a testimony to the direct convergence ampamp3g$$11ampUgrave3and hard infrastructure which is continually being improved As businesses talents and industries converge to Penang due to its superior livability factors it will elevate the State to a regional business hub encompassing trade from the Indonesia-Malaysia-Thailand Growth Triangle (IMT-GT) region

l1304amp3I]$13011-131to build self-reliance amongst Penangites and to dissuade them from the dependency syndrome especially on resources and money politics The State Government is committed to providing the best environment for businesses to thrive

Business Advocate

Sabah

lraquo3kU$30$3amp$M-ampkUMmicrosup3acutemiddot10ampacutefrac14ordfmicroacutek-30microsup3acutemiddotat the Sutera Harbour Resort 330133$3amp3ampmicrocedilordmsup1raquovisitors As reported by the kUMmicrosup3acutemiddot`THORN1343amp0Ernst amp Young from 33amp3913amp01microparamicromiddotacutecomprised of Malaysian visitors while 2527 were foreign visitors

A total of 22 countries participated in the expo $ltk$-amp0[amp0Brunei Darussalam Indonesia Taiwan Thailand r3$kamp43013Philippines Australia S$M134amp0I$k30$gamp$Slovakia Germany Zambia m$3[$ampm$3States of America and Japan

SIE 2014 And SIBLT 2014The expo was jointly ampTHORN133lt3K-43ltI]$130ampk$Minister of Infrastructure YB Tan Sri Panglima Joseph g0$[3$$$3I]$130amp^amp030$Territory Australia The Right Honourable Adam Giles

The Sabah International Expo (SIE) is Sabahs premier business fair and a State Government sanctioned trade exposition It is held $$lt$[amp3[$4I3ltkl9$3capitalises on Sabah being the regional hub for the BIMP-EAGA region a grouping of sub-regional economic cooperative amp$13amp90$amp03$acutesup1amp$13

population of more than sup1acuteraquoamp$-amp-

In conjunction with the M-ampamp03$middotraquosup3delegates attended the Sabah International Business 4$13amp$lkUHlmicrosup3acutemiddotamp$acuteraquok-30microsup3acutemiddotl33403Right Honourable Adam S1I]$130of Northern Territory Australia who addressed the challenges facing the Northern Territory and

3Samp90$$31ecircamp03$enhancing Asian relations $30amp$$ul1TjDirector Alvin Goh who -01$3amp$ul114131311stories

SIE has seen 230000 visitors thus far since its inception in the year 2000 It has grown $3amp$9$33301331the close public-private partnership in the State as both parties work together to promote progress prosperity and development

]UIIUZampamp0$collaboration with Tenaga Nasional Berhad (TNB) and SAJ Holdings Sdn Bhd organised a half-day 0$3$3use of energy and water in the State

Held in September at the DoubleTree by Hilton Hotel Johor the

iQXQiQGhfrac34gQGwQZNfrac34sfrac34frac34aeligZDfrac34+aelig

Johor

0$133$ltparticipants and featured two speakers Tuan Haji [0$Ij1Senior Manager of Green Technology TNB and Mohd Zin Othman General Manager of Operations SAJ who respectively presented on sup1GZGq9AXGfrac34ZGgNsfrac34QZfrac34Malaysiardquo and ldquoWater is Precious Do We Have

Enoughrdquo

l013-01$33amp$touched on the various forms of energy used for supply in the State such as biogas biomass and solar with the exception of hydroelectricity The second presentation focused on the latest technologies used 3amp$1403k33130

01091014THORN13$3given the growing demand and expanding population 133paraacuteK130microsup3acuteparastood at 35 million people In addition an interesting fact that came to light 13middotmiddot303$3plants and 23000km of pipes transporting water throughout the State

16th Annual SME Exhibition Suntec City Singapore 2014

Johor

50 51

REGIONAL FOCUS East Coast

Business Advocate

East Coast

MICCI East Coast Meeting and New Members Induction

Labuan IBFC Masterclass]UIIUg$$in collaboration 34$UHRIIncorporated Sdn Bhd organised a half-day 1$0$`133amp0microsup3acutemiddotat the Eastern amp Oriental Hotel Penang Titled sup1qfrac34ifrac34hGfrac34wMhPgGfrac34Solutions to Structure Both Your Business amp Personal Wealthrdquo the seminar featured Zecirc0U1K0133amp01amp$Otildek-13g0amp1331amp4$UHRIU$13amp9$amp909amp4$UHRI1-0amp41331$

1amp43amp$11-1313ltamp$34$30amp0amp$1amp0ampTHORN1311-133exemptions and mid-shore jurisdictions to name a few

Haji Mohd Rasheed [$$]ampU01k$amp0Iamp4$1OtildeTWealth Management Otilde13ltg$$$ampOtilde11amp13313$presented on ldquoPrivate Wealth Management via Labuan IBFCrdquo which covered the intricacies and importance of private wealth management 41$34$l0413

Penang

H1$[44-404$UHRIU$13amp0-amp03Sdn Bhd is a leading 41$11$$$1313$30$1g1313that provides investors an ideal balance of 113$4303lt$certainty in a middle

shore jurisdictionAttended by close to 50 participants the seminar not only provided valuable insights on how to 0ampamp$141$1143also on how to manage personal wealth

Penang

Networking Evening hosted by Jyske Bank

52 53

Ng Lee Penn is the General Manager for Health Safety Environment Quality and Utilities Operations for BASF Petronas Chemical Sdn Bhd Lee Penn has 15 years of working experience in EHS quality management operational planning and strategic marketing Prior to joining aelig+frac34(aelig+frac34Chemicals she was iPGfrac34GNQZ9Xfrac34G9Dfrac34Mfrac34Distribution Safety and Emergency GheZhGfrac34QZfrac34aelig+brvbarhfrac34Competence Centre for Environment Health and Safety (EHS) amp Security in aelig+frac34aelighQ9frac34(9BQwQBiexclfrac34

Regional Focus

3 How has the importance of $90amp$$3

protection changed 3$3I131sector through the years

lI1311133amp0understands the challenges ndash and could even say recognised the uphill journey to be had with regards to environmental protection before most of the other industries even saw environmental protection as a challenge The chemicals industry has progressively incorporate environmental policies in production the safe and responsible distribution of chemicals and how business is conducted which supports the environmental sustainability agenda This commitment can be seen in the establishment ampj1-amp$1I0worldwide sustainable environment code

subscribed to by chemical companies

However we all see and recognise growing and constantly evolving needs from stakeholders Those that the chemicals industry companies have had to respond to very 413lt$134ordf13amp-$133amp

$90amp$$31yenregulations

- Shareholders expectations for good returns on a sustainable investment

ordfI413amp0-1333amp$1for better products and products that reduce carbon footprint

ordfI9kamp133lt-1333amp$1$4$civil responsibility amid global challenges

- Media expectations on fast and accurate reporting Done right this elicits trust

In conclusion the chemicals sector in general and BASF gMlj`^kI131

1-1313lt$long-term view with regards to environmental protection and satisfying dramatically rising energy demands We contribute to meeting 1amp133lt1$1amp0sustainably and thus help master some of the amp01lt13$1Ultimately this generates business sustainability opportunities for us as well

4 What are 3amp$ordf30 $31amp

$13$13ampordf0$lt$13amp$1093amp$$3391$amp1into the company -amp1amp-lt

We believe that principles regarding environmental protection needs to be deeply embedded to ensure sustainability of our company and valued

MICCI Chats With Ng Lee Pennfrac34gfrac34G9XiPfrac34aelig+frac34(aelig+

ndash internal audits are a big part of our daily working lives We conduct regular internal audits on process safety occupational health and safety and environmental protection This is to ensure that our systems and procedures adhere to the highest standards

Furthermore we ensure these high standards of environmental protection extend to and are complied with by the contractors and suppliers we work with In addition to economic criteria our core suppliers are selected on the basis of environmental protection labour and social standards We even recently awarded 1313amp$30133amp0yen10913provider awards The winners were chosen with environmental performance as one of the main criteria

While I oversee the environmental sustainability of BASF gMlj`^kI131operations it must be said that environmental sustainability is driven at every level and by every employee of the company

2 Why do you see $90amp$$3 protection as a

$13110lt943313amp-$11amp4embrace

Environmental protection IS indeed a necessary value for companies Being environmentally responsible makes good business sense as it ensures our continuing 1amp1313$13ampamp-03within the community

We are also coming up against the very real threat of increasing scarcity of natural resources There are already seven billion people living on our planet and this number keeps growing with a projected nine billion people by the year 2050 And all these people will of course want to improve their quality of life This will require more nutrition more energy more housing and more of many other things to satisfy their needs

This means that it is critical that we act $ampIamp-$113$amptheir part in protecting the environment to help address this challenge Development is sustainable when it ldquomeets the needs of the present without comprising the ability of future generations to meet their own needsrdquo For a company this $13amp$303balance between driving business and protecting the environment

1 1S$0 Manager for T3

Safety Environment i43lt$m331Operations you oversee the $90amp$$31413$3ltampHkRgMlj`^kI131operation What are 1amp$90amp$$3initiatives in which ltamp49-ltamp00amp

The company sets high standards in the area of environmental 01-amp$13lt0133$the commitment of both shareholders in creating value and striving for performance that does not merely comply with 043amp$143ecirc1339lt$THORN13$3lt$1and reduces our possible environmental impact This commitment can 1$$313amp-$lt1active participation in j1-amp$1I0worldwide sustainable environment code subscribed to by chemical companies

We have a responsibility to take care of our planet and preserve its beauty resources and strength for future generations It is a

great privilege to be part of the team here at BASF gMlj`^kI1313amprealise these goals

Systems and structures 0amp0$13amp0133how serious the company is about environmental protection and ultimately sustainable development This message is deeply ingrained into the company whereby I-amp$$k413$Developmentrdquo is embedded as one of the 13amp-$lt1k30313Pillars

We carry out various initiatives and campaigns with both our employees and the local community that encourage employees contractors and business partners on a regular basis to reinforce the sustainable development message This include collaborations with the other chemical companies based in the surrounding area for the annual Balok River Adoption Programme (BRAP) and with the Malaysian Nature Society of Pahang for regular environmental activities This year we cleaned and improved the turtle hatchery area at Teluk Mak Nik Terengganu and released turtle hatchlings back to the sea

U31$3413amp43turtles beach cleanings and tree plantings though

Business Advocate

54 55

Regional FocusBusiness Advocate

business partners We engage a long-term view on this and believe 33I130lt1$$0amp0ecirc1339environmental protection By instilling the principles values and goals right into the 13amp-$lt1-amp1amp-ltampI130ltK091Sustainabilityrdquo we ensure that this common vision and goal is considered in all we do

In the long-term this is seen in how sustainability drives upcoming investments and it ensures energy THORN13$3313$ampamp1$environment friendly 1$13amp$$ltimpact in operations is incorporated right from the beginning

5 How has the Verbund concept shaped

3$90amp$$3-amp1amp-ltampHkRgMlj`^kI131

lr04$13amp$13-31a BASF-centric one and it means ldquointegratedrdquo or ldquoconnectedrdquo In BASF everything is connected HkR1sup1r04$sites these sites create amp$amp3amp13THORN13$3production systems by means of smart interlinking The by-product of one plant is used as the starting material for another So there is almost no waste l1133r04$concept is about

BASF PETRONAS I131amp-331-0$13-$3[4$3$13$3r04$

principle is a major part of 313amp-$lt11413$development story We connect our production our technologies our customers our business partners and also our employees in order to make the most of our resources develop innovative solutions and create value from what might otherwise have been wasted

We do not just produce chemicals - we create chemistry for a sustainable future This philosophy is deeply 0ampamp3$313amp-$lt1belief For us this is an ongoing journey and we need all employees to live up to this and make contributions towards sustainable development

6 l4ltintegrated site in Gebeng

Kuantan is one of 33amp$1amp3013r04$13$31g1313region (outside of China) How do you 31-1333$90amp$$3amp43ampampamp1313company operations in the East Coast region amp]lt1

Having the site here encourages more investments and attracts other investors in setting up here in Gebeng While these investments propel Gebeng as one amp]lt111313production powerhouses this also brings challenges in minimising environmental impact Strong cooperation

and support from the Department of Environment and their ampTHORN13011$$ecirc0$3010amp$14$THORN13$31$minimising waste and emissions to proper facilities layout

On a more social side cooperation with NGOs has to be further strengthened and open communications with the local community is needed

7 s3amp standards have been adopted

lt]lt1$13amp-$13amp043$90amp$$3protection practices

Malaysian companies are governed by the standards outlined by the Malaysian Department of Environment There are many standards which are based on approved international European and USA standards such as international convention in all areas of concerning environmental protection from waste water discharge standards air emission standards to Waste handling and disposal European yenmk13$010

applied for Risk Based Approach in evaluating environmental impact while US EPA standards are the guidelines for soil and ground water contamination analysis

Malaysia also has strict 041amp$ordf$-$$$$

amp$$amp0$41301and their development

- Environmental impact studies

- Environment Management programs

- Response to environmental emergencies

The establishment of international chemical companies in the area also means that the highest global corporate standards are applied by the operators At BASF gMlj`^kI131we strongly adhere to strict corporate BASF environmental protection standards that place heavy emphasis in controlling emissions at the source data traceability of waste that is generated and review on a continuous basis on reduction and amp-33amp$-amp3$3We also publish an annual r04$130-amp0313details our environmental commitment and performance

5756

Lifestyle

Words And Images By Sanjitpaal Singh

ordf31-13ampwords and its one that portray the colossal magnitude for every living being on this planet On every step through the forest life is apparent regardless of time and age proving to be an admirable trait of complex creatures and plant-life alike

This wondrous ecosystem generates and regenerates naturally in an endless cycle to produce provide for its inhabitants and to endlessly survive Each from the ever so minute to enormous trees standing tall amongst its peers - life here sustains from only natural elements of earth water and the sun

From rolling mistsbeneath the hills at dawn to starry night skies this is a yearning through every hearts desire for the serenity of life away from the city Through photography we immortalise these emotions for all to view and take pleasure in These images most frequently end up as a feature in our homes from the wondrous plateau that gleams inspiration

What would a -amp3amp0-0$ordfI03$1yen

lenses- Storage media

(compatible to camera)- Tripod for stabilityordfIamp31kamp1amp$

garments hat

- Water amp Trail mix Photography has grown from a tool for visual reference art form a leisure activity a social medium for visual expressions becoming todays most trended lifestyle

In the next issue we will provide examples with techniques to photograph various aspects that can be found in nature together with some safety notes while in the wild

Sanjitpaal Singh is a multi international award winning photographer actively involved in various nature and wildlife and photography related activities Sponsored by various international top named photography brands he actively explores forests to MkXwQXfrac34PQhfrac349heQg9iQZfrac34ifrac34hPqfrac34the beauty of the Malaysian natural heritage to the world

Business Advocate

6160

Business Advocate

Living GreenBuilding for a growing population and preserving the environment is a dichotomy perhaps as old as the dawn of industry Accommodating the 6 billion people on this planet is a 90lt13amp13ltecirc0for mother earth

In recent times the property industry has been demonstrating realisation of 3113amp13ordfecirc133and concepts like sustainable development and green building are 13amp$ampecirc31of the concrete jungles around the world

Relatively few buildings in the Klang Valley provide a good benchmark for sustainable living My personal favorite in the KLCC area is The Troika It combines design and technology to create an aesthetically pleasing structure that interacts organically with its surroundings and 1$0ltTHORN13$3The beton brut architecture boldly reveals concrete in its raw splendor As a result hardly any paint is used on the building

All the windows use low-emissivity glass which increases

Ikhram is an award-winning

investment property advisor

and property analyst with a

focus on residential properties

in the KLCC area and niche

property products in Australia

Gfrac34qgQiGhfrac34egXQwQB9XXsfrac349Akifrac34iPGfrac34local property market at his

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By Nikki Huet

For more infromation contact

nikkihuetgmailcom

thermal insulation The use of inverter air-conditioning systems in all the apartments further enhances 3$0ltTHORN13$13ltof the building

My personal favorite is the green lung that is the heart of The Troika It is a large courtyard

with impeccably pruned foliage almost like something Giorgio Armani would have done were he a landscaper This very green garden is central to the entire complex It is literally a breath of fresh air

Who says being green cannot be stylish

QZQZNfrac34aeligifrac3449h9AQfrac34QhigWasabi Bistro at the Mandarin Oriental Hotel [44-40ampecirc01exquisite authentic Japanese cuisine in an elegant private setting An open dining area the sushi bar and private booths ampecirc0$0113amp13of seating Meetings and gatherings can be hosted in the private dining area available On the weekends Wasabi Bistro is also popular with families There are plenty of choices for everyone on the menu

About a quarter of Japanese popular recipes use seaweed to boost 9amp40U31013$

iodine - vital for a healthy thyroid - copper calcium iron and magnesium The Seaweed Salad at Wasabi Bistro is a mix of fresh seaweeds that beautifully complement each other ndash it is a must try Order the Agedashi Tofu or the Tofu and Seaweed Salad to start your mealRice a staple in the Asian

diet is a good source of protein whereas the omega-3 fatty acids in 10$3amp03protection and improved blood circulation Donrsquot 43ltltamp4$yourself thoroughly enjoying the delightful Rainbow Roll or the rich and divine Kumirsquos No 1 The wasabi freshly

made and served with sushi cleanses the palate Wasabi in general is said to have compounds in it that can help prevent tooth decay Wasabi has also been found to aid cancer prevention and prevent blood clots if consumed regularly As with everything good moderation is key

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Q12015 B

usiness amp Environm

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usiness C

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unity

24 25

Features

0$$3amp94ldquogreen chemicalsrdquo This could create an economic windfall and result in the prospective production of green chemicals and products valued at $30 billion per year by 2025

Due to deforestation responsible production is also necessary to prevent the worst aspects of palm oil production including waste management I031413$palm oil is fast becoming necessary to counter the worst impacts $133lt31$4130ltForestry industries have consciously made $ecircamp033amp$41sustainable practices so as to not carry forward the harsh

ecirc1331ampamp0133amp$and forest degradation

The green technology revolution is rather newly introduced into the Malaysian business market but the government is keen to undergo the transformation The focus for this development is on energy manufacturing construction information and communication technology water resources waste management and transportation

In view of this technology and telecommunications industries in Malaysia have also begun to embrace this goal by reducing the

environmental impact of their products and the purchase of fabricated and manufactured products that actively reduce any negative impacts on the environment

Airlines have also taken $3amp1313amp4$333lt$is not good for the environment and steps 9$3$3ampltmore direct routes practice continuous descent approaches and lt30$13$00130Ugrave31$amp003amp-0amp94THORN13$13ltand thereby reduce fuel consumption Many retail outlet corporations have also implemented a ldquoNo Plastic Bagrdquo

policy and have urged shoppers to use reusable shopping bags

As new business strategies emerge and the issues of running a sustainable business becomes more prominent and promising business sectors are starting to implement them as they 013$313can actually bestow Environmentally friendly practices can reduce costs improve sustainability and attract new and long-term customers This way businesses and the environment can form a sustainable balance that allows corporations to prosper while still preserving the environment

Business Advocate

Corporate Environmental GheZhQAQXQisfrac34Zfrac34PGfrac34QhG

Corporate environmental responsibility though not widely implemented in a business environment holds an integral place in the visions of many public and private sector companies Numerous major corporate philosophies have started to emphasise the importance of environmental ethics in business operations It looks at higQWQZNfrac349frac34AGZGwQBQ9Xfrac34A9X9ZBGfrac34Mfrac34wQZ9ZBQ9Xfrac34egheGgQisfrac349ZDfrac34GZpQgZYGZi9Xfrac34hkhi9QZ9AQXQisiexcl

`$3amp3$31of an environmentally sustainable business model coming to the limelight in Malaysia many companies have started adopting environmentally conscious business strategies as part of their company philosophies This emerging strategy invokes a responsibility that companies feel towards the environment in hopes of directly and indirectly sustaining the progress of all individuals and corporations

By implementing sustainable business practices business 13amp0-amp03amp$1$3from long-term success that is built on environmental sustainability that will ultimately contribute 3amp30$$13prospects With regards to the level of implementation large particularly foreign multinational companies seem to have the highest level

of implementation followed by large to 41amp13companies and lastly 13amp41local companies that are more attuned to $-11amp$-0amp3maximisation

Previously when companies indicated Iamp0-amp03kamp13j1-amp$13ltIkjthey were merely referring to social ecircamp0313amp9133ampsociety in charitable ways which were not necessarily inclusive of environmental $3391Ikjactivities aimed at preserving the environment did not get as much weight in Malaysia as it is considered secondary to the economic $31amp41$11

In fact in Bursa ]lt111409ltamplisted companies on this issue many of them scored very low in the environmental domain But the scope is changing with more NGOs and

environmentally friendly companies advocating for green ecircamp031$]lt1$businesses The number of companies adopting green strategies is rising as the awareness amp31$31011

The Green Purchasing Network Malaysia (GPNM) is a non-governmental organisation that promotes green purchasing Owing to this Malaysia is considering the need for a law that makes it mandatory for the government and private sector to purchase eco-friendly products and services GPNM ampecirc01$amp$expertise on sustainable environmental production and consumption to encourage the implementation of environmentally sustainable practices within many business sectors including agriculture apparel technology telecommunications automotive beauty and

personal care textiles and many more

In an attempt to reduce the negative impact of the hospitality sector on the environment the hotel industry 14$$$sustainable green business models to meet the demands of the public while not 901ltecirc133$the environment Moreover 1303133amp$10issued in order to recognise the 4$3amp1413green regulations and practices which turn out to be a useful green marketing tool 33$amp313-413that the business has included various green practices into their daily operations

Green sustainable business development is also coming to the forefront in Malaysia initiating from the oil palm industry It has been determined that the waste biomass can be

26 27

Features

Why Business Must Adopt The New Iso 14001 2015

The World Economic Forum in early 2014 announced the top ten risks that the world will face in the next decade and of these three were related to the environment namely water shortages climate change and extreme weather conditions

Tamp031ecirc133$41$11U$microsup3acuteacutel$14ecirc031amp013ampamp1$half a century and as the amp01013-0amp4130of hard-disk drives the biggest exporter of rice and rubber and the second largest supplier of sugar its economy was badly ecirc133Ramp0-Toyota the Japanese car maker reported a 04133amp$$-0amp31ltacuteraquo Ograve43amp14--ltproblems from Thailand

Mutli-million ringgit losses were also

experienced by at least 30 organisations in Selangor when water rationing was introduced in the state between March and May microsup3acutemiddot43amp04133amp$of available water in the Selangor Dam Nestle 14ecirc0j]acutecedilamp$$losses everyday during the rationing period while Panasonic had to amp0ampj]middotsup3amp$$orders due to the water supply disruptions

u0amp]lt110130$0lt$[14ecirc004133amp$$

-0amp4133amp$0ampparaordmsup3frac14Ograveof the national total in microsup3acuteacute3ampparacedilordmOgrave$microsup3acutemicrodue to changing rainfall pattern in the Muda area The unpredictable weather has caused land preparation and seeding to be impaired leading to destructive rippling impacts

These examples show that the current idea of perpetual economic growth occurs in an ecological system that has biophysical limits Business leaders need to

understand that while social economic market and technological trends and their responses to those trends tend to $4$13314131311of their business so do environmental conditions and trends

Despite all of this a study amp$lt3m[I0amp$l0413$microsup3acutemicro$9amp9$middotordmcedil1$amp01343910ampH0I$[amp0m[$mkamp0interviewed showed that many do not monitor the threats to their business

by Amarjit Kaur Senior Consultant SHEMSI Sdn Bhd

28 29

SHEMSI Sdn Bhd supports your path towards sustainability by providing advice training and auditing

services We are proud to introduce internationally recognised training courses that enhance your

capabilities and help you to meet challenges along your path to sustainability

Tel +60(3)5191 7858 Fax +60(3) 5191 6744 Email mailshemsicom Web wwwshemsicom

GRI G4 Certified Training (Sustainability Reporting) This course will introduce you the elements of a sustainability report using the GRIrsquos five step process ldquoprepare connect define monitor and reportrdquo and prepare you to coordinate the sustainability reporting process(Organised by NCSR in collaboration with SHEMSI Sdn Bhd)

bull 14 ndash 16 Apr 4 ndash 6 Aug amp 17 ndash 19 Nov Kuala Lumpur

IEMA Managing with Environmental Sustainability This course aims to provide anyone working in any managerial role with a strategic and operational overview of environmental sustainability

bull 25 ndash 26 Feb amp 18 ndash 19 Aug Kuala Lumpur bull 2 ndash 3 Jun amp 27 ndash 28 Oct Penang

IEMA Making the Transition to ISO 14001 2015 This course is designed to provide you with an understanding of the revised standard enabling you to evaluate and implement changes with the aim of improving your organisationrsquos EMS and environmental performance

bull 20 ndash 21 Jan 26 ndash 27 May amp 8 ndash 9 Dec Kuala Lumpur bull 17 ndash 18 Mar amp 29 - 30 Sep Penang

IEMA Carbon (GHG) Accounting and Management This course is aimed at professionals responsible for measuring reporting and managing carbon dioxide and other greenhouse gas (emissions) for their organisation

bull 1 ndash 2 Apr 28 ndash 29 Jul amp 6 ndash 7 Oct Kuala Lumpur

IOSH Managing Safely This course brings managers up to speed on the practical actions needed to handle health and safety in their workplace

bull 2 ndash 5 Mar amp 24 ndash 27 Aug Kuala Lumpur

bull 11 ndash 14 May amp 30 Nov ndash 3 Dec Penang

^ƵƉƉŽƌƚŝŶŐzŽƵƌWĂƚŚdŽǁĂƌĚƐ^ƵƐƚĂŝŶĂďŝůŝƚLJ

SUSTAINABILITY FROM THE BOARDROOM

421280-P

LEAD

MANAGE

DELIVER

bull IEMA ndash Institute of Environmental Management and Assessment UK

IEMA Leading With Environmental Sustainability From leaders in organisations senior executives board members and investors this course encourages all to formulate a strategic understanding of the risks and opportunities presented by a changing environment on their ability to do business

Provided in-house upon request

bull IOSH ndash Institution of Occupational Safety and Health UK

Business Advocate

of its information and control systems etc This scene setting information helps the organisations to identify the threats to its existence and any opportunities that these may create In doing so the organisation is encouraged to apply a life cycle perspective so that these threats and opportunities are seen in the long term This does not imply that organisations have to perform a formal life cycle assessment

The standard also continues its current theme of requiring the organisation to determine its discharges the resources it uses including those in its value chain and manage those which are 1$13$3$amp003ampprotect the environment as well as determining the legal and other requirements with which it has to comply However in doing so the organisation is required to consider how these may also threaten the organisations existence eg failure to comply with the law could lead 3amp$1$0-433amp$damage or a controlled and approved waste discharge could lead to boycotts public protests and shareholder concerns

Another important change in the standard that helps in

Amarjit is the technical expert representing Malaysia on ISO TC 207 revising ISO 14001 and ISO 14004 She has been involved in delivering environmental OHS and other management system services in Malaysia Indonesia New Zealand and Australia since 1999

from environmental conditions and trends In addition they believed 331$13$313$13amptheir business operations to deal with resource scarcity were needed amp$lt$3lt0microsup3acuteraquo

Organisations need to understand that assessing environmental trends across the life cycle of their products and services and their impact on operations markets policy and reputation is a necessary imperative 3lt03ampecirc1339ltmanage threats capture opportunities and generate long-term competitive advantage The environmental landscape is changing and as a consequence the business landscape is also changing How can business leaders 0113113$1

U$3middot34030amp31year the third edition of Uk`acutemiddotsup3sup3acuteM$90amp$$3Management Systems

will be published Ugrave3030lt01ampextensive deliberation by technical experts from over 60 countries The new version has incorporated the work of an ISO future challenges group as well as changes coming from an extensive stakeholder consultation process

One of the key changes in the standard is a requirement for organisations to determine the risk to the organisation by external threats such as climate change water shortages resource scarcity etc To achieve this the standard requires the organisation to understand its external and internal context such as where is it located what constraints does it face and the suitability of its organisational structure limitations

addressing the risk is to ensure environmental management is integrated into the amp0$13amp$113amp0business processes and that there is compatibility between its environmental policy $3amp0$13amp$1strategic direction

In summary the new 901amp$ampecirc0141$11a process to identify the risks they face from nature as well the ones they create which ltecirc1331amp133ltamp0indirectly themselves and to consider these over the life cycle of their products and services While this may require additional resources the standard is moving organisations towards achieving sustainable development and will $1403microsup3acutecedil901amp$remains relevant for at least the next decade

31

Features

organisations that rely heavily on social media platforms to reach the masses Social media environmentalism though a relatively new introduction to the web is actively spreading In recent years Facebook pages have covered issues such as industrial plants and climate change to sustainable living and biodiversity conservation

Even with online media becoming more prominent local Malaysian television channels still remain to be an important and credible outlet on environmental issues for

the Malaysian audience The stations that cover environmental causes $134lracute$lrpara33are capable of reaching a majority of the local audience Run by Radio Televisyen Malaysia the channels are funded and governed by the Ministry of Information under the Malaysian government It is an $4$3amp43-13amp0the government to actively interact with the public on environmental issues

An active online medium along with credible broadcast and print outlets have resulted in many widespread

environment-related events gaining exposure including Malaysia Environment Week Earth Day World Environment Day Wetlands Day Water Klt$]lt11^ampg1313KltI-$and even Earth Day that has garnered tremendous support through the years

In conjunction with all these events green marketing is used to encourage repeat green purchases among consumers Through this strategy green products were marketed towards consumers to

$4$1330-40131$131amp$1Iamp$1401whose purchasing decisions are guided by environmental concerns are known as green consumers While this is still not common in Malaysia more consumers are becoming green consumers with increased exposure to green 03$$31$31

Preventing and eradicating environmental issues should not only be a timely event it should be an everyday event that 13amp1amp0amp0than a separate thought or action Everyday people can contribute to this cause in numerous ways lt013lt013$3paraj1laquoj413j41and Recycle Through even the smallest of actions environmental friendliness can become -03amp90ltamp$1daily routine Environmental issues transcend boundaries on both a local and global scale It speaks a universal language that is not unique to one particular locality or the concern of only a certain group of individuals By communicating its urgency through varied targeted media and language outlets it is recognised throughout all cultures as an issue of eminent importance Environmental -01093amp$$3all no matter the age or 134340ecirc0$131s$a nation comes together transformative actions can be made on a collective level to give back to the environment in the same way it gives to the nation

10 EVERYDAY TIPS FOR GOING GREEN

Bring your own bag when you go grocery shopping It cuts down the use of non-biodegradable plastic bags 1Wash some clothing items less If it does not require to be 11ampUgrave3$03$and wash it later 2

Unplug your phone or laptop charger when they are fully charged to conserve energy 4k313ampecirc31$ electronics that are not in use before going to bed5

Kamp$3933004$$$$ltamp40041$ltamp40teeth Gallons of water can be saved this way 6

If you need to print materials print double-sided copies to save paper7Walk ride a bike or carpool whenever possible It will reduce harmful emissions from increased vehicles on the road

8To save water during showers try and use a pail of water instead of the showerhead

3 Bring your own Tupperware when you take away This not only allows less usage of Styrofoam clamshells but also keeps your food air tight and fresh

And the most important tip is to spread awareness in any way you can Word of mouth is a powerful tool that can make a ecirc0$13amp03$90amp$$3

9

10

30

Business Advocate

]lt11-00ltamptowards environmental awareness is to encourage environmental 133$1-0lt$$133$1$businesses to incorporate environmental issues more responsibly It is paramount to ensure environmental responsibility becomes second nature to everyone To make this a reality federal and state government departments non-governmental institutions the private sector educational institutions and the public masses are all jointly promoting environmental consciousness and encouraging active participation on both formal and informal platforms

0$11ecircamp0310targeted at all levels of society from teachers students and government agencies to developers restaurant operators industrial owners and

the general public This way awareness is spread from the ground up and spread to every corner of the nation It goes further than awareness and calls for the awareness to be turned into action

As a way to introduce environmental causes to the workplace professionals from numerous career backgrounds and industries are acquiring green skills Green skills include technical skills knowledge value and attitudes that are introduced within the workforce to infuse sustainability and positive environmental outcomes into business strategies

The Forest Research Institute Malaysia (FRIM) and various other environmental organisations did just this by conducting both formal and informal workshops along with training programmes

to compliment the knowledge that their teams had in order to better extend their reach to the public To successfully move towards a more environmentally sustainable nation working professionals and corporations need to build on harbouring green skills to implement into the long-term sustainability of the economy

The importance of environmental education has further been highlighted in the 2002 National Policy on the Environment where it is mentioned as one of the key areas within the green strategies In line with this the National Education Policy outlined lsquoEnvironmental Education 130amp113I4001344which was introduced in both primary and secondary schools since 3acutefrac14frac14sup31l1$1that environmental education is infused into each subject in school

rather than taught as a single subject The non-governmental organisation WWF has consistently worked with state education and environmental departments to develop ecirc1339$90amp$$3education models

While the traditional methods of education continue to grow and adapt the growing presence of online users and social media has begun to spread the news of current environmental issues at an advanced pace from the sharing of global and local news pieces to various environmental campaigns and documentaries

In Malaysia alone there 0$133acutesup3middotmillion Facebook users which enables them to share and strike up an active conversation about pressing environmental issues It increases dialogue between online social media users and a number of environmental

Environmental Awareness Change Through Awareness And Action

frac34 QBPfrac34QZfrac34iPGfrac349p9QX9AQXQisfrac34Mfrac34Z9ikg9Xfrac34gGhkgBGhfrac349X9shQ9frac34GZVshfrac349frac34AkZiQMkXfrac34ehQiQZfrac34in the way our countryrsquos land water air and other natural elements provide for its people But although bountiful these resources are not unlimited If not utilised in a sustainable manner resources risk depletion and can cause irreparable damage to the environment To deter any continuation down this path environmental awareness has been gaining momentum in Malaysia as a way to encourage sustainable living and to put to rest many long held environmental myths

32 33

Features

Environmental Quality Act the Ministry of Natural Resources and Environment (NRE) is responsible for the policies that concern environmental and climate changes This includes the National Environmental Policy and the National I3I$gamp13lt

The Environmental i43lt133ampacutefrac14ordmmiddotwas called into action to prevent abate and control pollution and to enhance the environment It covers restrictions on air pollution noise pollution soil pollution water pollution and any pollution caused by discharge of oil into the 13amp4$30lt1301l133also covers prohibition of open burning that has been a pressing issue with the recent $9$30pollution in the country

By placing restrictions and regulations to clamp down on common environmental pollutants the Environmental Quality Act controls and prevents industrial pollutants agro-based water pollution industrial wastewater pollution motor vehicle emissions and toxic Otilde0amp4113

In 2002 the National Policy for the Environment was formulated and approved by the Department

of Environment which is under the Department of Ministry of Natural Resources and Environment of Malaysia The policy aims for the betterment of environmentally sound and sustainable development in managing and conserving the environment

The main objectives of the National Policy for the Environment are to harbour a clean safe healthy and productive environment for current and future generations and to support the conservation of the 13amp4$30lt14$4$diverse cultural and natural heritage with ecirc1339-0313-3amp$ltall sectors of the society This way the other key amp1339amp4$sustainable lifestyle and patterns of consumption and production can be achieved

Overseen and governed by NRE the national climate change policy is instrumental in shaping 3ecircamp031$3$3ampcombat environmental woes as this is a global 11433ecirc1331$amp3only Malaysia The need for the national climate change policy arose due to the evident future climatic change in Peninsular Malaysia 3$microsup3middotacute$microsup3cedilsup3

If climatic issues are Ugrave34$13133temperature could rise to worrying standards

with higher maximum rainfall and lower minimum rainfall and 0090ampand lower low river ampk41313amp$3amp$1could evoke problems $14THORN13$13ltampwater food security issues due to low crop yield economic loss 0amp901ltecirc133plantations and eroded public infrastructure

The climate change policy therefore seeks to ensure that climate change is kept in check in order 3amp4$3amp$sustainability and avoid future calamities l013amp1339includes making the issue mainstream to bring about more competitiveness and improve the quality of life While the second

and third objective is to integrate the climate change responses into policies and plans and to strengthen institutional and implementation capacity

With the guidance of these environmental acts Malaysia can begin to tackle pressing ecological issues to also further 3$3amp$191amp$amp0sustainable economy The environmental policies and regulations are drawn up with a view to complement the national growth of the country while simultaneously preserving the natural environment It maintains $13$13between the economical and environmental goals and strives to enhance the quality of life through long-term sustainability

Business Advocate

National Policies Changing The +BeGfrac34Mfrac34ZpQgZYGZi9Xfrac34GNkX9iQZ

The strength and wellbeing of Malaysia as a nation has always steadily been 9hhBQ9iGDfrac34qQiPfrac34iPGfrac34GBZYQBfrac34hBQ9Xfrac349ZDfrac34BkXikg9Xfrac34egNgGhhfrac34Mfrac34iPGfrac34BkZigsiexclfrac34frac34MkXwQXfrac34iPGhGfrac34AVGBiQpGhfrac34GZpQgZYGZi9Xfrac34QZQiQ9iQpGhfrac34P9pGfrac34AGBYGfrac349frac34ZGBGhh9gsfrac34QZwXkGZBGfrac34QZfrac34shaping national policies in hopes of a sustainable and advanced economy

The magnitude of recent national and global environmental issues 99lt$4$13]lt11$3amp$policies The onset of growing economic advancement also $1331$39ecirc1331on the environment if undertaken in an unsustainable manner It has therefore become pivotal to correct such environmental impacts in order to alter the 13400$3133ampecirc01amp03$3amp34340

generations of Malaysia

Under the Tenth Malaysia Plan the agenda covers the protection of the environment in unison with the goals of economic power And to make this goal a reality focus is placed on the National Policy on the Environment the National Green Technology Policy and 3^3amp$I3I$gamp13ltamp$various other policies

that seek to change the scope of environmental regulation

The National Green Technology Policy is a governing policy that 14$13$microsup3sup3frac14and is built on four pillars The pillars are energy environment economy and social It aligns environmental $31333amp-0amp-]lt11sustainable development The policy seeks to -0ampamp3THORN13$3$0lt

usage while conserving the environment and improving the quality of life for all in order to accelerate national economic development

The National Environment gamp13ltI3I$Policy and National Environmental i43lt133acutefrac14ordmmiddotform the foundation of environmental management in Malaysia While the Department of Environment (DOE) enforces the

34 35

CEO Profile

5 MNS has $amp$ engaged in

conducting studies and campaigns towards -0amp3133$]lt11$34001093are some of its current strategies today

We call on stakeholders and get them involved in sustainable programs to further enhance their awareness We believe that having stakeholders and key players involved with on-ground programs help to educate and indirectly become more ecologically conscious and cautious

Furthermore we work with schools across the nation through [g$13$3

6 How can businesses -lt

amp013390ampin supporting and protecting the environment

Begin by educating employees through sustainable practices at the work place and slowly it would eventually carry through in their homes as they would educate those around them on sustainable practices

7 Having a keen interest amp$$340

history and being 3$3photographer ltamp4019311-1331$4$13and aided you in your present position at MNS

My personal interest and inclination towards all things nature 9$Ugrave4$13ltdecision to be involved in conservation for the nature and the environment the very habitat in which wildlife call home It

has also provided a greater understanding of what conservation initiatives are required for each given situation

Photography is still very much a hobby Ugrave30lt$4$13as a bird and wildlife watcher and capturing the moments it is also a pleasure to share them with other like minded members and friends I would strongly recommend bird watching as an adjunct to becoming volunteers and conservation advocacy

Business Advocate

1 Having been $9amp9

$3]lt1$Nature Society (MNS) initiatives 13$ltamp40ltdescribe the associationrsquos 13amp00amp1$functions

]^k13amp091amp$and mission is to ecirc1339lt-0amp3133manage and conserve ]lt11natural heritage and rich biological diversity for 3$3$appreciation for all

In Conversation With The President Of The Malaysian Nature Society

Our objective is to carry out missions in the interest of the public without the intent of commercial amp0amp$30lt-0amp3$amp13$3ltmaintain transparency and accountability in all our dealings with members and external supporters and partners such as funding agencies sponsors government agencies and the public

2 How have amp$30 trends within

the environment $9amp-$3$134$consumption and -amp-43amp$ecirc133

nature as we see it today

Population dynamics impact the environment and the long

term trends

have resulted in over consumption of our natural resources and in return we constantly look for alternative answers to the resources which is usually a natural outcome of reactions It may be viewed as a negative or positive respond to the behavioral patterns of human nature depending on the outcome

3 With the growth of 313$ampamplt

$amp$4133amp$01amp401319- how have systems for monitoring and reporting on nature improved over the years

It has improved networks internally we are now more connected with the rest of the key industry players on a national and global scale

It has improved our amp0$113$313

studies and research initiatives Moreover it has aided our work in providing better places and knowledge of wildlife while uniting local communities landowners and businesses

4 What are the biggest 13$1

$]lt13amp011413$3lt

Encouraging politicians and decision makers and local authorities to be more beholden and responsible towards our natural heritage The absence of legally binding plan to guide development from the very beginning may be the cause of current uncontrolled and chaotic developments

The need for good political will and top-down intervention to guide developments is very much needed as it is the best solution to most of our environmental issues

Henry Goh has been championing the cause of MNS and the environment since 2003 Having led the MNS Selangor Branch as chairman for the past 4 years Henry had played a pivotal role in the successful ldquoSave Bukit Kiarardquo campaign to protect one of the few remaining green lungs in the city where more than 10000 signatures were collected

36 37

Members News

Company IM^lmjuHllMjUMkkMk ]ukUkK^HTKName k401^$ampampDesignation S$0]$0Address 9acuteacutes13s$ s1Iamp$1-$3micro^ampordmZ$kkacutesup1yenacute middotordmcedilsup3sup3k4$Zltk$amp0TelFax sup3paraordfcedilacutemicroparaparasup3sup3sup3yensup3paraordfcedilsup1paraparaacutemiddotsup3ordmBusiness Sector 43ampamp39

Company I`lMI^ljKMkMjrUIMk]ukU SDN BHDName ]4R041]40Samp-$Designation Iamp4$30lt]$0Address ^ampfrac14frac14ordfsup3acuteZ$k0microsup3 Taman Bukit Dahlia raquoacuteordmsup3sup3g10S4$Zampamp0TelFax sup3ordmordfmicrocedilcedilsup1cedilcedilmicroBusiness Sector `301m$1-13

Company KU]^^K]j[T`lMkK^HTK 13yenampK`mHMljMMHuTUl`^Z`T`jHTjmName kamp$]13S03Designation S$0]$0Address sup3acuteordfsup3micro]$0$0 acutemicroZ$^T$ raquosup3sup3sup3sup3Zampamp0H04Zampamp0TelFax sup3ordmordfmicrosup1raquosup1raquosup1raquoyensup3ordmordfmicrosup1raquosup1raquoraquoraquoBusiness Sector Tamp31yenlamp401

Company MlTUtHkMglMlKName Z-[0amp$Designation ]$$K0133amp0Address microHordfmicroordfacute9microlamp0microHgk$30 Jalan Stesen Sentral 5 cedilsup3middotordmsup3[44-40 TelFax sup3acutemiddotordffrac14sup1acuteacuteraquofrac14cedilBusiness Sector Iamp$143$13ltH41$11k09131

Company H`jKj``]I`jg`jlMkMjrUIMk [kK^HTKName k$3lDesignation ]$$K0133amp0Address amp3sup1sup3cedil9sup1[g]Slamp0 raquoR0139$4H$0m3 middotordmraquosup3sup3g3$Zltk$amp0TelFax sup3paraordfordmordmmicrosup3acuteacuteraquoraquoyenordfparaordfordmordmmicrosup3acuteacuteacuteacuteBusiness Sector Iamp$143$13ltyenH41$11k09131

Company SlMsukkK^HTKName K3ampTIamplt[amp$Designation IM`Address middotsup1Z$K34k4$ Taman Tun Dr Ismail sup1sup3sup3sup3sup3[44-40TelFax sup3paraordfordmordmmicrosup1ordmsup3frac14microyensup3paraordfordmordmmicrosup1ordmsup3sup3paraBusiness Sector M4133amp$yenl0$$

Company UjIS`HkMjIT]kK^HTKName ]13Tl$T$Designation IM`Address k4$313Oumlg$$Ilt0133ltHamp13acuteordfacutemicroordfacutemicroH Untang Mayang Pasir 3 acuteacutefrac14cedilsup3Hlt$H04g$$ TelFax sup3middotordfsup1middotsup1microsup3microsup3yensup3middotordfsup1middotsup1parasup3microsup3Business Sector Iamp$143$13ltyenH41$11k09131

Business Advocate

MICCI Welcomes Its New Members

Company Mj`g`KkK^HTKName K34samp$l413sDesignation M13439r13g01$3Address Hordfacutesup3ordfSS0amp4$Rampamp0Hamp13H [[l1k40raquoraquoacutesup3sup3 [amp3[$4kTelFax sup3raquoraquoordfmicroacuteraquomicrocedilcedilyensup3raquoraquoordfmicromicroacutemicrocedilcedilBusiness Sector Iamp$143$13ltyenH41$11k09131

Company SM^kUgM[MjZ^IjMMjtIMkK^HTKName R0T$H$34j$Designation I``Address 9paraacuteacutek$30]jIH Z$l0901cedilsup3middotordmsup3[44-40TelFax sup3paraordfmicrosup3paracedilcedilfrac14frac14raquoyensup3paraordfmicromicroordmmiddotacutesup3microacuteBusiness Sector Iamp$143$13ltyenH41$11k09131

Company ljgIkK^HTKName 1amp$samp$Designation S$0]$0Address frac14amp0amp$kamp$parayenmicro [1$g0$4130$kamp$ acutepararaquosup3sup3H4330amp03g$$TelFax sup3middotordfparacedilsup1sup1paracedilcedilyensup3middotordfparacedilsup1middotsup3sup1sup1Business Sector ^amp$ordf]313]$4133401

Company ]MMgTUUgkkK^HTKlaquo[mm]gmjName j1303113Designation K0133amp0Address ampltS0amp4$Rampamp0 ]$0$`0$3[ [IIcedilsup3sup3raquoraquo[44-40 TelFax sup3paraordfmicroacuteordmfrac14raquofrac14ordmordmyensup3paraordfmicroacutemiddotraquocedilordmcedilsup1Business Sector j3yensamp1

Company ^^`kgTMjMHTKName ^[H$Designation Iamp-$ltK0133amp0Address ^ampmiddotordmordfmicroacute13Rampamp0Z$gZmcedilyenacutemicro K30$k4$lt[amp3K$10 middotordmraquoacutesup3g3$Zltk$amp0TelFax sup3paraordfsup1acutemiddotacuteraquofrac14frac14raquoyensup3paraordfsup1acutemiddotacuteraquoraquofrac14frac14Business Sector I131yen]$01

Company HZk`RRkT`jMkK^HTKName H$RampampkIampamp$Designation ]$$K0133amp0Address m$3Kordfparaordfpara]$9$4acute ^ampacuteraquofrac14Z$l4$j cedilsup3middotsup3sup3[44-40 TelFax sup3paraordfmicroacutesup1microraquosup1raquoraquoyensup3paraordfmicroacutesup1microfrac14sup1frac14frac14Business Sector `yenS1yeng30amp13131

39

Members News

Company llT`^Sg^lTUjMkK^HTKName K$$lt4Designation 0S$0]$0Address amp3pararaquoacuteraquoordmZ$kmraquo Taman Industrian Subang Utama k1lt$micromicromiddotsup3parasup3sup3kk$amp0 TelFax sup3paraordfcedilacutefrac14acuteacuteparaacuteraquoyensup3paraordfcedilacutefrac14acuteparaacuteraquosup3Business Sector ]13$0ltyenM4-$3

Company lM^Huk`mlTMj^kK^HTKName 130H03ampampDesignation IM`Address ^ampordmZ$$k3m l$$k3raquoacutecedilcedilsup3Zampamp0H04Zampamp0 TelFax sup3ordmordfcedilcedilraquoraquoraquoacutemicroyensup3ordmordfcedilcedilraquoraquoraquomicroparaBusiness Sector M4133amp$yenl0$$

Company m^UlMKRmMkmggu]kK^HTKName M$[$^13amp1Designation ]$$K0133amp0Address IordfcedilordfparaHamp13Ik4$U$0Iamp$amp Z$mkZsup1yenmicromiddotordmsup1acutesup3k4$Zltk$amp0TelFax sup3paraordfcedilsup1parasup1sup3acuteparasup1Business Sector l0$U-amp03yenM-amp03

Company sH^KkK^HTKName samp$u$u-Designation S$0]$0Address cedilsup3acutecedil3Rampamp0s1K$ sup1middotZ$k4l$k$3amp1 raquosup3acutecedilsup3Zampamp0H04Zampamp0TelFax sup3ordmordfparaparamiddotacuteacuteordmmicroyensup3ordmordfparaparamicrofrac14ordmacuteordmBusiness Sector g0amp-03ltyenjM133

Company k^I[H`kkkK^HTKName k40$30$kamp14$0Designation IM`Address ^ampacutesup14$g041$[$para l$g0$4130$I$$jlt paraacutemiddotcedilsup3U-ampg0 TelFax sup3cedilordfmicroraquoacutemiddotfrac14frac14cedilyensup3cedilordfmicroraquomicromiddotfrac14frac14sup1Business Sector RampampyenH901

Company sUwMglR`j]kK^HTKName ]g0$3$Designation ]$$K0133amp0Address k43cedilsup3ordfmiddotordfparamiddot3Rampamp0 Wisma UOA Damansara 50 Jalan Dungun K10T31cedilsup3middotfrac14sup3[44-40 TelFax sup3paraordfmicrosup3frac14parasup1acutecedilmicroyensup3paraordfmicrosup3frac14parasup3sup3cedilsup1Business Sector Iamp$143$13ltyenH41$11k09131

Company s]gj`gMjlu]^SM]M^lkK^HTKName i4kT4Designation ]$$K0133amp0Address amp3cedilacuteS0amp4$Rampamp0Hamp13R j4$k$]3para1I3lt raquoraquosup3sup3sup3[amp3[$4kTelFax sup3raquoraquoordfmicrocedilmicroacuteordmordmyensup3raquoraquoordfmicrosup1raquocedilraquoacuteBusiness Sector g0amp-03ltyenjM133

Company s`^KMjRmT`jUw`^kK^HTKName I4kltT$Designation K0133amp0Address cedilsup3raquosup1Z$[4$H4lt `ecircZ$H10microcedilmicrocedilsup3[4$3$g$ TelFax sup3frac14ordfcedilsup1sup1acutefrac14paraacuteyensup3frac14ordfcedilsup1sup1parafrac14cedilmiddotBusiness Sector 0134340yeng$33amp$1

under

constructio

n

38

Business Advocate

Company [^`sMKSMTrM^kK^HTKName ^ampamp0$H$3]ampu1$Designation I0$Address microparaZ$k3031r raquosup3microsup3sup3Zampamp0H04Zampamp0TelFax sup3ordmordfmicromicromicromicrosup3raquofrac14Business Sector M4133amp$yenl0$$

Company ^mk`jkK^HTKName U$0Z1amp$k4$0Designation ]$$K0133amp0Address acuteparaordmZ$Z3g0 l$H43`ecircZ$H43 middotparasup3sup3sup3[$k$amp0TelFax sup3paraordfraquoordmparamiddotordmmicromicrosup3yensup3paraordfraquoordmparamiddotordmmicromicroacuteBusiness Sector M$0ltyenm331

Company gjM]UMjgmkgj`gMjlu]kK^HTKName K3ampk0Z13lt[0Designation K0133amp0Address ^ampmicrofrac14ordfsup3microZ$H130acuteyencedil Taman Nusa Bestari raquoacuteparasup3sup3k4Zampamp0 TelFax sup3ordmordfcedilacutemicroparacedilmicromicroBusiness Sector g0amp-03ltyenjM133

Company jKOtildek^[msUljMMkllMkK^HTKName RU0[H$ordfj1Designation IM13439`THORN130Address k43acutesup3ordfsup3ordmH$raquog04k`T` ^ampmicroamp0amp$H$[44-40I3ltI$30 cedilsup3middotcedilsup3[44-40TelFax sup3paraordfmicroacuteraquoacutemiddotsup3acutemicroyensup3paraordfmicroacuteraquoacutemiddotsup3acutemicroBusiness Sector g0amp-03ltjM133

Company [^SumM^gjU^lU^SM^lMjgjUkMkK^HTKName lltI$TampDesignation K0133amp0Address acuteacuteZ$g01frac14yenacuteparaH$0H04g01Zlt raquoacuteordmcedilsup3Zampamp0H04Zampamp0TelFax sup3ordmordfpararaquoordmraquoraquoraquoraquoyensup3ordmordfpararaquoordmordmordmordmordmBusiness Sector ]yen9031$

Company jMSmk]^SM]M^l]ukUkK^HTK - PENANGName Zlt$3I$010$Designation S$0]$0Address 9acutesup1S40$ltg0amp$`THORN13lamp0 Z$[acutesup3microcedilsup3Samp03amp$g$$TelFax sup3middotordfmicromicromicroraquoraquoraquoacuteyensup3middotordfmicromicromicroraquoraquosup3acuteBusiness Sector Iamp$143$13ltyenH41$11k09131

Company kU]gk`^]jU^MkK^HTKName g4s$Designation S$0]$0Address 0]0$I4cedil3]Z$g$3 ordmacutesup3cedilsup3gamp03K131amp$^0k$TelFax sup3sup1ordfsup1middotordmsup1raquosup1raquoyensup3sup1ordfsup1middotordmsup1sup1acuteordmBusiness Sector l0$1-amp03

40 41

MICCI News

Kuala Lumpur

Kuala Lumpur

In light of the overwhelming success of 3acute13^3amp$Iamp$0$13on Goods and Services Tax Skl$]ltmicrosup3acutemiddot]UIIU$3]lt1$Export Academy organised the 2nd National Iamp$0$13amp$Skl$k-30microsup3acutemiddot33premises of MATRADE The conference themed

2nd National Conference On GST Implementation

Networking Evening At Carlsberg Brewery Malaysia

ldquoChallenges in the Implementation of GST in Malaysiardquo brought together 13amp13ampacutemicrosup3-0313-$31from various industries

The keynote address was 90ltK3ampk0[H$TDirector General of the jamplt]lt1$I413amp1j]I$34019$

speakers that included SM Thaneermalai Senior Executive Director of g01330amp41Iampamp-0103[40K-43ltK0133amp0ampj]Iu-Han Executive Director of g01330amp41Iampamp-01Taxation Services Sdn Bhd Stanley Wong Director of ksg0amp133Iamp$143$k$H[04H0IM`of OMNI2U Sdn Bhd Irene Yong Partner at Shearn Kamp0OtildeIamp$ZltIl0$03]u`H

U$1011K3ampk0[1343amp$3331compulsory for businesses whose taxable supplies amp0acutemicroamp$3113RM500000 to register by

the deadline on December paraacutemicrosup3acutemiddotT133331amp$313amp-ltj]Ithere are nearly 300000 potential registrants who are required to register for GST to avoid any legal action However as at September microsup3acutemiddot3401013below par

The conference highlighted a number of key areas of GST particularly on its challenges and implementation current developments its process and procedures 1ampUgrave301amp43amp$1$legal issues concerning the transition One certainty it was widely acknowledged that careful planning detailed preparation mass participation and an extensive taxpayer education programme are key aspects for a successful GST implementation in the country

]amp03$raquosup301and guests turned up amp0]UIIU1$3amp0$9$$3I010Brewery Malaysia in ^amp90microsup3acutemiddotlcasual get-together was graciously hosted by I010amp13ampall guests with an array of exquisite brews along with $--3$1-0Henrik Andersen

Managing Director of I010]lt103all guests with a toast that 0lt$30amp413]UIIUand the long established relationship between both organisations particularly citing on some of the key initiatives that the I019amp133and continues to represent amp$ampI010$businesses at large

Throughout the evening 90amp41-011-amp$1amp0lt]01amp]UIIUwere handed out as lucky draws such as two ]4$13lt1-01ltMunchy Food Industries k$H13ampecirc0hair dryer two table lamps and two solar lights by Philips Malaysia two RM50 vouchers for dining at the Sultani Restaurant lt[amp0$U-]Sdn Bhd and one voucher each for a scuba diving lesson and three personal training sessions by ]0113ecircl0$$ Sdn Bhd worth RM365

and RM350 respectively It was indeed an enjoyable and laid-back evening that set an ideal atmosphere for those in attendance to establish new business contacts and to catch up with old friends

]UIIU3$1311$130--0133amp$3ampI010Brewery Malaysia for their exceptional hospitality sponsors for their kind contributions and most certainly to all members and guests who enlightened us with their presence

Members News

MICCI NEWS

42 43

MICCI News

Lessons Learned From Cargo Hijack

An eight tonne truck carrying goods valuing half a million ringgit was hijacked by 6 assailants disguised as $amp013$31ampTHORN1301wielding machetes around $3amp$micropara]ltmicrosup3acutemiddotOne of the two drivers manning the truck was 4ampecirc$$amp30130amp0$Ugrave3lt30ampside while the other driver was made to drive the truck against his will The driver that escaped managed to hail down a taxi and lodged a report at a nearby police 133amp$3$acute $431ampthe incident

Fortunately with the assistance of the trucks Global Positioning System (GPS) the police managed to intercept the truck in 35 minutes and all assailants were apprehended in

Kuala Lumpur

Kuala Lumpur

policy to receive and deliver all containers without knowing its contents to reduce the risk of containers being a target In terms of 13ampamp03amp$3I413amp1and Police Westports does work together with both authorities on certain cases involving cigarettes contraband and cargo hijackings

The meeting provided an ideal avenue for the I03amp4$013$the daily processes at Westports while allowing for suggestions on security matters to be raised Westports agreed that such cooperation is vital in enhancing its operations and will look closely at 03013ampamp03amp$ecircamp031between both organisations

what was a nerve wrecking situation

That being said the entire incident was actually a staged cargo hijack however only to the knowledge of a handful of police ampTHORN1301$333involved representatives 0amp]UIIU1Zamp$3133amp$k13403ltIamp4$13ZkI`$3jampltMalaysian Police (Selangor contingent) The whole operation was sponsored ltlkI`H0l113ampStores (Malaysia) Sdn Bhd Metrod (Malaysia) Sdn Hk13$0amp13131(Malaysia) Sdn Bhd British American Tobacco and Securiforce Sdn Bhd

The exercise was aimed at improving security awareness among security managers and transporters

on modus operandi used by criminals as well as to measure the response from the police

The need for industry awareness on cargo 13$110133$statistics compiled from ]UIIU01lstatistics revealed that in microsup3acutemicroordmmiddot131100-amp03with losses amounting to $133j]microacuteamp$$microsup3acutemicroordmmicro1311with losses amounting to RM6 million were 0-amp03$microsup3acuteparak$13Z$40ltmicrosup3acutemiddotcedilsup313119been reported with losses estimated at RM62 million raising concern amongst manufacturers on how easily the information on movements of freight its content and value can be obtained

l-amp13amp03$3a number of strategies for implementation and enhancement in order to avoid and be better prepared in an instance of a hijack Making certain that employees are appropriately trained to follow all guidelines in such situations can make a major

ecirc0$13$3amp4313ampwhile technologies such as advanced GPS panic button door sensor and immobiliser can play a vital role in thwarting deceitful pickupsA few recommended guidelines that could -09$313$1$134bull Avoiding the use of

secondary roadsbull Traveling in convoys bull Stopping only at brightly

lit designated areas bull Routes and cargo

load should be kept 13110amp30parties

plusmn Iamp$41333amp3amp$study on all cargo movement

bull Maintain a list of emergency contact numbers

]UIIU13amp$3$43ampwork closely with all relevant authorities on educating businesses and the community on crime awareness and prevention particularly on cargo hijacking and warehouse break-ins The I03$1311$130appreciation to all parties that were involved in the planning and execution of the mock drill

Business Advocate

lI01Zamp$3133amp$k13403ltIamp4$13ZkI`had a recent meeting 33IM13439`THORN130amps13-amp031Malaysia Berhad Ruben Emir Gnanalingam The 3amp$ltZkI`I0$j$]33was intended to address issues and challenges concerning port security attend to the needs of ports

Jasco Meets Westports

]UIIUamp0$13amp0$1$g0$[44-40amp1341$on three key areas that contribute towards the ease of international trade $lt3lI0$3I03133amp`0$

gQGwQZNfrac34Zfrac34aeligi9frac349gZGifrac34GgiQwQB9iGfrac34Of Origin amp APEC Business Travel Card

$3gMIH41$11l09I0T$August and November respectively the two 1-01amp030$1were R Jeyasingam Senior Assistant Director I413ampj30amp

Kuala Lumpur

has more that 35 years of experience with the Royal ]lt1$I413amp1$3I0190ltamp$Senior Finance Manager Esther Tan

llI0$31311amplt114lt3]UIIUin Malaysia eases customs clearance by eliminating customs duties and import taxes when equipment and other merchandise are shipped overseas for trade shows and fairs Such items to name a few include computers clothing medical appliances photographic $4-$3$even racehorses to over 70 countries

`$313031331ampamp0$I`-0313-$31were provided with updates on the latest criteria applicable to manufacturers exporters and traders in determining the origin of goods The I`1amp134$341to certify the place of

growth production or manufacture of goods $-amp03$3amp1-1313countries where the consignee for customs clearance requests it

13lt3gMIH41$11l09I0HlI340$out to be a keen interest among participants who were not entirely aware of its procedures while some on its existence U$140lt3HlIallows business people with a short-term entry 3ampacutefrac14-0313-3$economies without separately applying for a visa and gain access to fast-track entry and exit lanes at major airports

l0$1-0amp93ampbe very fruitful as there were active engagement from participants during 3iOtilde111amp$1]UIIUwelcomes any enquiry 3amp1313Ouml131313amp with reference to the above areas

gQGwQZNfrac34QZfrac34k9X9frac34kYekg

gQGwQZNfrac34QZfrac34(Gg9W

users and to build on the existing relationships between both organisations

The delegation was greeted with an overview amp$s13-amp031ltrlt[40TampIamp0-amp03Regulatory amp Marketing followed by a brief on the security measures in place at the port by Gregory Jarret Head of

Port Police One of the main concerns highlighted was that due to frequent movement of drivers from one company to another Westports has to issue a new pass each time causing THORN13431$3013$090$3133amp$1amp$3security measures in place $134ordfbull Three days induction

for port police that

include physical and communications training

bull Routine physical checks on all vehicles in and out the port

plusmn -IIlr13amp90throughout the port

bull Tracking entry and exit of drivers using the E-gate pass

bull Implementation of Smart card security at berth areas

Furthermore Wesports THORN0333130

44 45

MICCI News

MICCI meets with the Belgian Chambers of Commerce and Industry

General Committee luncheon with Dato Yasmin Mahmood CEO of MDeC

Kuala Lumpur

Business Advocate

]UIIU$13ampamp03amp$with the Judiciary --amp$3$3Iamp11amp$ZI13ampk0Iamp$Ian Birss Justice High Iamp403ampM$$Otildes1I$130ltamp0tea-talk session themed ldquoAdjudicating Issues in Intellectual Property Casesrdquo $^amp90microsup3acutemiddot3amp3ampacuteacutesup314-0amp0$111amp$court judges attended the evening which was moderated by the Hon Dr Badariah binti Sahamid Z4Iamp403amp--

The session included dynamic deliberations that incorporated law cases in England and Wales on patent trademark and copyright infringement calculation of damages judicial case management collective copyright management electronic evidence and unfair 13amp-33amp$k0Iamp$1amp

Adjudicating Issues In Intellectual Property Cases

shared his expertise on the role of intellectual property (IP) protection best practices in judicial case management and the role of inter-agency cooperation There was a general consensus that the lack of judges attuned to legal and commercial issues surrounding IP rights may lead to decisions that are unfavourable to the owner of the rights

The same evening a dinner was hosted by wU0OtildeIamp3the Majestic Hotel to 13ampk0Iamp$19133amp]lt1k0Iamp$was greeted by the Right Honourable President amp3Iamp403amp--Malaysia Tan Sri Dato k0]j41$k0ecircand a close group of eminent judges During the dinner

k0Iamp$10$exchanged experiences about the United [$amp4130lt1lt13THORN0$that it was constantly modifying and looking at ways to raise its level of performance including the quality of judgments delivered attracting talented candidates to serve on the bench and continuously training and educating their judges

Prior to being made i4$1Iamp4$1$microsup3sup3raquok0Iamp$$1career specialising in IP cases and was a Treasury Barrister handling cases on behalf of the government among his amp30amp0U$microsup3acutesup3was appointed a Specialist I01343Z411$3amp3g3$31Iamp4$3ltIamp403Throughout his career k0Iamp$110

share of controversial cases including the lawsuit 0amp43ltIk$]I3amp$ordfsharers Temple Island vs New English Teas a case where a photograph ampamp$amp$41130amp11$Westminster Bridge was amp4$14THORN13$3lt10to another photograph of the subject to constitute copyright infringement and not to mention the highly publicised Apple vs Samsung case that he ruled in favour of Samsung which was 4-lt3Iamp403 of Appeal

k0Iamp$-011his overwhelm on the hospitality received on his visit to Malaysia and congratulated the Malaysian Judiciary for 30amp$ordfamp$ecircamp03$judicial trainings

Kuala Lumpur

46 47

MICCI News

Sabah

MICCI Meets His Excellency Vladimir Lopato-Zagorsky Ambassador of the Embassy Mfrac34iPGfrac34GekAXQBfrac34Mfrac34GX9gkhfrac34ifrac34Indonesia and Malaysia

Budget Forum by Ernst amp Young

Sabah

speech adding that the year has seen many challenges and opportunities that have impacted the economy Businesses are still adjusting to the implementation of minimum wage while the introduction of GST $-0microsup3acute 13$11businesses training their people and setting up their accounting systems to accommodate for this new taxation system Under all these challenging conditions the State has seen a fair degree of new investments mainly due to the abundance of natural resources coupled with stable political and

economic situation ldquoWe foresee greater investments in downstream activities in such sectors as agriculture aquaculture tourism and oil and gas We are sure that the State Samp90$$31$913amp0friendly and hand-holding policies are helping in the implementation of these investmentsrdquo Datuk Arulpragasam commended 3Samp90$$3amp$31ecircamp03to develop the infrastructure in the State particularly amp$13amp-3$middotacute$amp0and connecting roads throughout the State while 4030amp133$j]paraacuteamp$amp03ampltamp90

projects due to commence 33$ampmicrosup3acutemiddotHe further highlighted on a few areas concerning businesses in the State namely the liberalisation amp3Iamp3gamp13ltbetween Peninsular and Sabah deferment of the revision of the minimum

wage and for the State to look into tapping more reliable source of power such as natural gas The luncheon provided an excellent stage for business people to convene network and exchange ideas on the developments in the State

Business Advocate

]UIIUg0130331acutesup3micro$$$9010ltluncheon in September microsup3acutemiddot33U-$Hotel Ipoh A total of 200 members and guests 33$3Ugrave30$ampamp$which was made even more memorable with the presence of distinguished keynote speaker former Minister of International Trade amp Industry Tan Sri j

The Guest of Honour State Exco YB Dato Dr Mah Hang Soon represented $903IMinisters speech in which 13333amp03acute13ampmicrosup3acutemiddot3k33managed to bring in a total ampj]raquomiddotsup3amp$amp03amp$913$311-1313ltin the manufacturing sector Additionally as part of its long term plans the State will be constructing the Southern Perak Development Region which would be modeled along the Iskandar Malaysia Development Region With the proposed 13amp$1304133amp$amp3paraacutesup1s13Iamp13M-011ltfrom Banting to Taiping there would be further economic growth in the aforementioned Southern

MICCI Perak Annual Luncheon

Perak Development Region Moreover the State had recently formed the Menteri Besar Incorporated whose primary responsibility was to spearhead Peraks progress under the Perak Amanjaya Transformation Plan With these initiatives in place Perakians would be able to enjoy better infrastructure and amenities

]UIIUg00$13I0$K3ampkHampamp$in his address emphasised the urgent need to make 9m$1331in industrial estates and business precincts of Ipoh Manjung and TaipingHe further reiterated the importance of having more 310ampU-amp3amp$3amp

international destinations to increase trade and tourism

Before long Tan Sri j3ampamp313captivating her audience with her invigorating 1-13kTHORN033in order for businesses to prosper there was a need to institute pro-business policies citing the Ali Baba IPO an e-commerce company as an example to follow suit With Malaysia moving towards 01$r1amp$microsup3microsup33was imperative that global benchmarks and standards are set Furthermore Tan Sri commented that the present generation Y amp Z workforce dictates higher expectations given their

keen interest and routine to technological resources She added that competitiveness was pivotal for businesses and the country as both internal factors such as entrepreneurship capabilities business strategies people management and keeping abreast with the market and external factors such as the need for the public sector to periodically review its existing rules and procedures for relevancy and obsoleteness are contributing factors at work

Iamp$134$l$k040amp0the revival of the Malaysia Incorporated concept and philosophy to serve as the modus operandi to keep up the pace with liberalisation

Perak

]UIIUk033amp3ampmiddotmicrosup301and guests to its annual 4$13amp$$4413microsup3acutemiddot3the The Magellan Sutera [amp3[$4klevent was attended by the Honorable Datuk Raymond l$K-43ltI]$130of Sabah representing the I]$130ampkuH

MICCI Sabah Annual Luncheon

Datuk Ir Edward Yong ]ltamp0amp[amp3[$4I3lt$uHK34]1Manjun Minister of lamp401I4340$Environment Sabah ]UIIUk0$13I0$H0S$Datuk Arulpragasam welcomed all present in his

48 49

MICCI News

Sunset Cruise By Simpson Marine Sdn Bhd

Members and guests of ]UIIUg$$0amp13by Simpson Marine Sdn Bhd to a sunset cruise from Straits Quay Marina to the 013g$$H0amp$amp0

their luxury yacht the Four Ramp01$^amp90microsup3acutemiddot

As the tide was low that day the Four Flowers had to anchor out at sea near

the Straits Quay Marina Guests were transported to the yacht on Eastern Otilde`0$313033lt]03$0they were then welcomed with cocktails and light refreshments before cruising by the scenic shores of the islandThroughout the exhilarating journey that lasted close to two hours Simon Theseira Senior Broker for Simpson Marine Malaysia and

his team entertained the guests with a tour of the yacht while elaborating on the services provided by Simpson Marine

M131$acutefrac14raquomiddot$Tamp$[amp$$1303$3130th anniversary this year Simpson Marine provides a wide range of yacht services throughout Asia and is the exclusive dealer amp0$ltamp3amp01leading yacht brands in 30amp$3ampTHORN131$Tamp$[amp$I$l$Thailand Indonesia Singapore and Malaysia

Convergence ndash Penangrsquos Future

]UIIUg$$31annual luncheon dialogue 33I]$130ampg$$uHS4$M$$k-30microsup3acutemiddotlIamp$90$13g$$1R43403luncheon was attended by 13amp13ampacutemicrosup301$guests at the Trader Hotel

U$10113IMinister brought to light on how convergence has and will continue to propel Penang to greater

heights The convergence of manufacturing and services sectors talent and infrastructure were among some of the main areas raised

Today many internationally acclaimed manufacturers have located and set-up their services or RampD hubs in Penang to complement their manufacturing arm This insulates the local economy from cyclical impacts and provides

Penang

Penang

3k33113amp$amplt3additional resilience

g$$19013ltamp134340and heritage augmented lt31m^MkI`samp0Heritage status provides an exceptional backdrop to the convergence of creative talents that has resulted in the rapid development of the services sector Shared Services and Outsourcing (SSO) Business Processing Outsourcing (BPO) and [$ampg0amp1311$[g`13amp-$19now set-up base in Penang providing employment opportunities to over 3000 local people Furthermore the State Government has invested in a RM33 billion Business Process Outsourcing and Information Technology Outsourcing (BPO-ITO) 4$Hlt$-13ampensure continuous growth in this sector that will lead to high-paying and knowledge intensive jobs for tens of thousands

Penang has been consistently rated one of the top ten most livable cities in Asia a testimony to the direct convergence ampamp3g$$11ampUgrave3and hard infrastructure which is continually being improved As businesses talents and industries converge to Penang due to its superior livability factors it will elevate the State to a regional business hub encompassing trade from the Indonesia-Malaysia-Thailand Growth Triangle (IMT-GT) region

l1304amp3I]$13011-131to build self-reliance amongst Penangites and to dissuade them from the dependency syndrome especially on resources and money politics The State Government is committed to providing the best environment for businesses to thrive

Business Advocate

Sabah

lraquo3kU$30$3amp$M-ampkUMmicrosup3acutemiddot10ampacutefrac14ordfmicroacutek-30microsup3acutemiddotat the Sutera Harbour Resort 330133$3amp3ampmicrocedilordmsup1raquovisitors As reported by the kUMmicrosup3acutemiddot`THORN1343amp0Ernst amp Young from 33amp3913amp01microparamicromiddotacutecomprised of Malaysian visitors while 2527 were foreign visitors

A total of 22 countries participated in the expo $ltk$-amp0[amp0Brunei Darussalam Indonesia Taiwan Thailand r3$kamp43013Philippines Australia S$M134amp0I$k30$gamp$Slovakia Germany Zambia m$3[$ampm$3States of America and Japan

SIE 2014 And SIBLT 2014The expo was jointly ampTHORN133lt3K-43ltI]$130ampk$Minister of Infrastructure YB Tan Sri Panglima Joseph g0$[3$$$3I]$130amp^amp030$Territory Australia The Right Honourable Adam Giles

The Sabah International Expo (SIE) is Sabahs premier business fair and a State Government sanctioned trade exposition It is held $$lt$[amp3[$4I3ltkl9$3capitalises on Sabah being the regional hub for the BIMP-EAGA region a grouping of sub-regional economic cooperative amp$13amp90$amp03$acutesup1amp$13

population of more than sup1acuteraquoamp$-amp-

In conjunction with the M-ampamp03$middotraquosup3delegates attended the Sabah International Business 4$13amp$lkUHlmicrosup3acutemiddotamp$acuteraquok-30microsup3acutemiddotl33403Right Honourable Adam S1I]$130of Northern Territory Australia who addressed the challenges facing the Northern Territory and

3Samp90$$31ecircamp03$enhancing Asian relations $30amp$$ul1TjDirector Alvin Goh who -01$3amp$ul114131311stories

SIE has seen 230000 visitors thus far since its inception in the year 2000 It has grown $3amp$9$33301331the close public-private partnership in the State as both parties work together to promote progress prosperity and development

]UIIUZampamp0$collaboration with Tenaga Nasional Berhad (TNB) and SAJ Holdings Sdn Bhd organised a half-day 0$3$3use of energy and water in the State

Held in September at the DoubleTree by Hilton Hotel Johor the

iQXQiQGhfrac34gQGwQZNfrac34sfrac34frac34aeligZDfrac34+aelig

Johor

0$133$ltparticipants and featured two speakers Tuan Haji [0$Ij1Senior Manager of Green Technology TNB and Mohd Zin Othman General Manager of Operations SAJ who respectively presented on sup1GZGq9AXGfrac34ZGgNsfrac34QZfrac34Malaysiardquo and ldquoWater is Precious Do We Have

Enoughrdquo

l013-01$33amp$touched on the various forms of energy used for supply in the State such as biogas biomass and solar with the exception of hydroelectricity The second presentation focused on the latest technologies used 3amp$1403k33130

01091014THORN13$3given the growing demand and expanding population 133paraacuteK130microsup3acuteparastood at 35 million people In addition an interesting fact that came to light 13middotmiddot303$3plants and 23000km of pipes transporting water throughout the State

16th Annual SME Exhibition Suntec City Singapore 2014

Johor

50 51

REGIONAL FOCUS East Coast

Business Advocate

East Coast

MICCI East Coast Meeting and New Members Induction

Labuan IBFC Masterclass]UIIUg$$in collaboration 34$UHRIIncorporated Sdn Bhd organised a half-day 1$0$`133amp0microsup3acutemiddotat the Eastern amp Oriental Hotel Penang Titled sup1qfrac34ifrac34hGfrac34wMhPgGfrac34Solutions to Structure Both Your Business amp Personal Wealthrdquo the seminar featured Zecirc0U1K0133amp01amp$Otildek-13g0amp1331amp4$UHRIU$13amp9$amp909amp4$UHRI1-0amp41331$

1amp43amp$11-1313ltamp$34$30amp0amp$1amp0ampTHORN1311-133exemptions and mid-shore jurisdictions to name a few

Haji Mohd Rasheed [$$]ampU01k$amp0Iamp4$1OtildeTWealth Management Otilde13ltg$$$ampOtilde11amp13313$presented on ldquoPrivate Wealth Management via Labuan IBFCrdquo which covered the intricacies and importance of private wealth management 41$34$l0413

Penang

H1$[44-404$UHRIU$13amp0-amp03Sdn Bhd is a leading 41$11$$$1313$30$1g1313that provides investors an ideal balance of 113$4303lt$certainty in a middle

shore jurisdictionAttended by close to 50 participants the seminar not only provided valuable insights on how to 0ampamp$141$1143also on how to manage personal wealth

Penang

Networking Evening hosted by Jyske Bank

52 53

Ng Lee Penn is the General Manager for Health Safety Environment Quality and Utilities Operations for BASF Petronas Chemical Sdn Bhd Lee Penn has 15 years of working experience in EHS quality management operational planning and strategic marketing Prior to joining aelig+frac34(aelig+frac34Chemicals she was iPGfrac34GNQZ9Xfrac34G9Dfrac34Mfrac34Distribution Safety and Emergency GheZhGfrac34QZfrac34aelig+brvbarhfrac34Competence Centre for Environment Health and Safety (EHS) amp Security in aelig+frac34aelighQ9frac34(9BQwQBiexclfrac34

Regional Focus

3 How has the importance of $90amp$$3

protection changed 3$3I131sector through the years

lI1311133amp0understands the challenges ndash and could even say recognised the uphill journey to be had with regards to environmental protection before most of the other industries even saw environmental protection as a challenge The chemicals industry has progressively incorporate environmental policies in production the safe and responsible distribution of chemicals and how business is conducted which supports the environmental sustainability agenda This commitment can be seen in the establishment ampj1-amp$1I0worldwide sustainable environment code

subscribed to by chemical companies

However we all see and recognise growing and constantly evolving needs from stakeholders Those that the chemicals industry companies have had to respond to very 413lt$134ordf13amp-$133amp

$90amp$$31yenregulations

- Shareholders expectations for good returns on a sustainable investment

ordfI413amp0-1333amp$1for better products and products that reduce carbon footprint

ordfI9kamp133lt-1333amp$1$4$civil responsibility amid global challenges

- Media expectations on fast and accurate reporting Done right this elicits trust

In conclusion the chemicals sector in general and BASF gMlj`^kI131

1-1313lt$long-term view with regards to environmental protection and satisfying dramatically rising energy demands We contribute to meeting 1amp133lt1$1amp0sustainably and thus help master some of the amp01lt13$1Ultimately this generates business sustainability opportunities for us as well

4 What are 3amp$ordf30 $31amp

$13$13ampordf0$lt$13amp$1093amp$$3391$amp1into the company -amp1amp-lt

We believe that principles regarding environmental protection needs to be deeply embedded to ensure sustainability of our company and valued

MICCI Chats With Ng Lee Pennfrac34gfrac34G9XiPfrac34aelig+frac34(aelig+

ndash internal audits are a big part of our daily working lives We conduct regular internal audits on process safety occupational health and safety and environmental protection This is to ensure that our systems and procedures adhere to the highest standards

Furthermore we ensure these high standards of environmental protection extend to and are complied with by the contractors and suppliers we work with In addition to economic criteria our core suppliers are selected on the basis of environmental protection labour and social standards We even recently awarded 1313amp$30133amp0yen10913provider awards The winners were chosen with environmental performance as one of the main criteria

While I oversee the environmental sustainability of BASF gMlj`^kI131operations it must be said that environmental sustainability is driven at every level and by every employee of the company

2 Why do you see $90amp$$3 protection as a

$13110lt943313amp-$11amp4embrace

Environmental protection IS indeed a necessary value for companies Being environmentally responsible makes good business sense as it ensures our continuing 1amp1313$13ampamp-03within the community

We are also coming up against the very real threat of increasing scarcity of natural resources There are already seven billion people living on our planet and this number keeps growing with a projected nine billion people by the year 2050 And all these people will of course want to improve their quality of life This will require more nutrition more energy more housing and more of many other things to satisfy their needs

This means that it is critical that we act $ampIamp-$113$amptheir part in protecting the environment to help address this challenge Development is sustainable when it ldquomeets the needs of the present without comprising the ability of future generations to meet their own needsrdquo For a company this $13amp$303balance between driving business and protecting the environment

1 1S$0 Manager for T3

Safety Environment i43lt$m331Operations you oversee the $90amp$$31413$3ltampHkRgMlj`^kI131operation What are 1amp$90amp$$3initiatives in which ltamp49-ltamp00amp

The company sets high standards in the area of environmental 01-amp$13lt0133$the commitment of both shareholders in creating value and striving for performance that does not merely comply with 043amp$143ecirc1339lt$THORN13$3lt$1and reduces our possible environmental impact This commitment can 1$$313amp-$lt1active participation in j1-amp$1I0worldwide sustainable environment code subscribed to by chemical companies

We have a responsibility to take care of our planet and preserve its beauty resources and strength for future generations It is a

great privilege to be part of the team here at BASF gMlj`^kI1313amprealise these goals

Systems and structures 0amp0$13amp0133how serious the company is about environmental protection and ultimately sustainable development This message is deeply ingrained into the company whereby I-amp$$k413$Developmentrdquo is embedded as one of the 13amp-$lt1k30313Pillars

We carry out various initiatives and campaigns with both our employees and the local community that encourage employees contractors and business partners on a regular basis to reinforce the sustainable development message This include collaborations with the other chemical companies based in the surrounding area for the annual Balok River Adoption Programme (BRAP) and with the Malaysian Nature Society of Pahang for regular environmental activities This year we cleaned and improved the turtle hatchery area at Teluk Mak Nik Terengganu and released turtle hatchlings back to the sea

U31$3413amp43turtles beach cleanings and tree plantings though

Business Advocate

54 55

Regional FocusBusiness Advocate

business partners We engage a long-term view on this and believe 33I130lt1$$0amp0ecirc1339environmental protection By instilling the principles values and goals right into the 13amp-$lt1-amp1amp-ltampI130ltK091Sustainabilityrdquo we ensure that this common vision and goal is considered in all we do

In the long-term this is seen in how sustainability drives upcoming investments and it ensures energy THORN13$3313$ampamp1$environment friendly 1$13amp$$ltimpact in operations is incorporated right from the beginning

5 How has the Verbund concept shaped

3$90amp$$3-amp1amp-ltampHkRgMlj`^kI131

lr04$13amp$13-31a BASF-centric one and it means ldquointegratedrdquo or ldquoconnectedrdquo In BASF everything is connected HkR1sup1r04$sites these sites create amp$amp3amp13THORN13$3production systems by means of smart interlinking The by-product of one plant is used as the starting material for another So there is almost no waste l1133r04$concept is about

BASF PETRONAS I131amp-331-0$13-$3[4$3$13$3r04$

principle is a major part of 313amp-$lt11413$development story We connect our production our technologies our customers our business partners and also our employees in order to make the most of our resources develop innovative solutions and create value from what might otherwise have been wasted

We do not just produce chemicals - we create chemistry for a sustainable future This philosophy is deeply 0ampamp3$313amp-$lt1belief For us this is an ongoing journey and we need all employees to live up to this and make contributions towards sustainable development

6 l4ltintegrated site in Gebeng

Kuantan is one of 33amp$1amp3013r04$13$31g1313region (outside of China) How do you 31-1333$90amp$$3amp43ampampamp1313company operations in the East Coast region amp]lt1

Having the site here encourages more investments and attracts other investors in setting up here in Gebeng While these investments propel Gebeng as one amp]lt111313production powerhouses this also brings challenges in minimising environmental impact Strong cooperation

and support from the Department of Environment and their ampTHORN13011$$ecirc0$3010amp$14$THORN13$31$minimising waste and emissions to proper facilities layout

On a more social side cooperation with NGOs has to be further strengthened and open communications with the local community is needed

7 s3amp standards have been adopted

lt]lt1$13amp-$13amp043$90amp$$3protection practices

Malaysian companies are governed by the standards outlined by the Malaysian Department of Environment There are many standards which are based on approved international European and USA standards such as international convention in all areas of concerning environmental protection from waste water discharge standards air emission standards to Waste handling and disposal European yenmk13$010

applied for Risk Based Approach in evaluating environmental impact while US EPA standards are the guidelines for soil and ground water contamination analysis

Malaysia also has strict 041amp$ordf$-$$$$

amp$$amp0$41301and their development

- Environmental impact studies

- Environment Management programs

- Response to environmental emergencies

The establishment of international chemical companies in the area also means that the highest global corporate standards are applied by the operators At BASF gMlj`^kI131we strongly adhere to strict corporate BASF environmental protection standards that place heavy emphasis in controlling emissions at the source data traceability of waste that is generated and review on a continuous basis on reduction and amp-33amp$-amp3$3We also publish an annual r04$130-amp0313details our environmental commitment and performance

5756

Lifestyle

Words And Images By Sanjitpaal Singh

ordf31-13ampwords and its one that portray the colossal magnitude for every living being on this planet On every step through the forest life is apparent regardless of time and age proving to be an admirable trait of complex creatures and plant-life alike

This wondrous ecosystem generates and regenerates naturally in an endless cycle to produce provide for its inhabitants and to endlessly survive Each from the ever so minute to enormous trees standing tall amongst its peers - life here sustains from only natural elements of earth water and the sun

From rolling mistsbeneath the hills at dawn to starry night skies this is a yearning through every hearts desire for the serenity of life away from the city Through photography we immortalise these emotions for all to view and take pleasure in These images most frequently end up as a feature in our homes from the wondrous plateau that gleams inspiration

What would a -amp3amp0-0$ordfI03$1yen

lenses- Storage media

(compatible to camera)- Tripod for stabilityordfIamp31kamp1amp$

garments hat

- Water amp Trail mix Photography has grown from a tool for visual reference art form a leisure activity a social medium for visual expressions becoming todays most trended lifestyle

In the next issue we will provide examples with techniques to photograph various aspects that can be found in nature together with some safety notes while in the wild

Sanjitpaal Singh is a multi international award winning photographer actively involved in various nature and wildlife and photography related activities Sponsored by various international top named photography brands he actively explores forests to MkXwQXfrac34PQhfrac349heQg9iQZfrac34ifrac34hPqfrac34the beauty of the Malaysian natural heritage to the world

Business Advocate

6160

Business Advocate

Living GreenBuilding for a growing population and preserving the environment is a dichotomy perhaps as old as the dawn of industry Accommodating the 6 billion people on this planet is a 90lt13amp13ltecirc0for mother earth

In recent times the property industry has been demonstrating realisation of 3113amp13ordfecirc133and concepts like sustainable development and green building are 13amp$ampecirc31of the concrete jungles around the world

Relatively few buildings in the Klang Valley provide a good benchmark for sustainable living My personal favorite in the KLCC area is The Troika It combines design and technology to create an aesthetically pleasing structure that interacts organically with its surroundings and 1$0ltTHORN13$3The beton brut architecture boldly reveals concrete in its raw splendor As a result hardly any paint is used on the building

All the windows use low-emissivity glass which increases

Ikhram is an award-winning

investment property advisor

and property analyst with a

focus on residential properties

in the KLCC area and niche

property products in Australia

Gfrac34qgQiGhfrac34egXQwQB9XXsfrac349Akifrac34iPGfrac34local property market at his

AXNfrac34QpQZN+e9BGiexclBYiexclYsfrac34 9ZDfrac34P9hfrac34AGGZfrac34MG9ikgGDfrac34QZfrac34 PGfrac34DNGfrac34+frac349ZDfrac34p9gQkhfrac34iPGgfrac34ekAXQB9iQZhiexcl

By Nikki Huet

For more infromation contact

nikkihuetgmailcom

thermal insulation The use of inverter air-conditioning systems in all the apartments further enhances 3$0ltTHORN13$13ltof the building

My personal favorite is the green lung that is the heart of The Troika It is a large courtyard

with impeccably pruned foliage almost like something Giorgio Armani would have done were he a landscaper This very green garden is central to the entire complex It is literally a breath of fresh air

Who says being green cannot be stylish

QZQZNfrac34aeligifrac3449h9AQfrac34QhigWasabi Bistro at the Mandarin Oriental Hotel [44-40ampecirc01exquisite authentic Japanese cuisine in an elegant private setting An open dining area the sushi bar and private booths ampecirc0$0113amp13of seating Meetings and gatherings can be hosted in the private dining area available On the weekends Wasabi Bistro is also popular with families There are plenty of choices for everyone on the menu

About a quarter of Japanese popular recipes use seaweed to boost 9amp40U31013$

iodine - vital for a healthy thyroid - copper calcium iron and magnesium The Seaweed Salad at Wasabi Bistro is a mix of fresh seaweeds that beautifully complement each other ndash it is a must try Order the Agedashi Tofu or the Tofu and Seaweed Salad to start your mealRice a staple in the Asian

diet is a good source of protein whereas the omega-3 fatty acids in 10$3amp03protection and improved blood circulation Donrsquot 43ltltamp4$yourself thoroughly enjoying the delightful Rainbow Roll or the rich and divine Kumirsquos No 1 The wasabi freshly

made and served with sushi cleanses the palate Wasabi in general is said to have compounds in it that can help prevent tooth decay Wasabi has also been found to aid cancer prevention and prevent blood clots if consumed regularly As with everything good moderation is key

HOLYHULQJVROXWLRQV

QWHJUDWHGORJLVWLFVVROXWLRQV9HUWLFDO0DUNHWV9HUWLFDO0DUNHWV

QWHJUDWHGORJLVWLFVVROXWLRQVIRUWKHODUJHVWVHFWRUV

6FKHQNHU SURYLGHV FRPSOH[ WUDQVSRUW DQG 6FKHQNHU SURYLGHV FRPSOH[ WUDQVSRUW DQGORJLVWLFV VHUYLFHV IURP D VLQJOH VRXUFH LWKORFDOL]HG NQRZKRZ DQG ZRUOGZLGH H[SHULHQFH 6FKHQNHU XQLWHV DOO WKH WUDQVSRUW PRGHV XQGHU RQHURRI H RIIHU RX XQLTXH LQWHJUDWHG ORJLVWLFV VROXWLRQVsup2 RQ WKH URDG DW VHD LQ WKH DLU DQG LQ FRQWUDFWORJLVWLFV IURP D VLQJOH VRXUFHORJLVWLFV IURP D VLQJOH VRXUFH

6FKHQNHURJLVWLFV0DODVLD6GQKGZZZGEVFKHQNHUFRPP

Q12015 B

usiness amp Environm

ent

T

he P

remier A

dvocate for the B

usiness C

omm

unity

26 27

Features

Why Business Must Adopt The New Iso 14001 2015

The World Economic Forum in early 2014 announced the top ten risks that the world will face in the next decade and of these three were related to the environment namely water shortages climate change and extreme weather conditions

Tamp031ecirc133$41$11U$microsup3acuteacutel$14ecirc031amp013ampamp1$half a century and as the amp01013-0amp4130of hard-disk drives the biggest exporter of rice and rubber and the second largest supplier of sugar its economy was badly ecirc133Ramp0-Toyota the Japanese car maker reported a 04133amp$$-0amp31ltacuteraquo Ograve43amp14--ltproblems from Thailand

Mutli-million ringgit losses were also

experienced by at least 30 organisations in Selangor when water rationing was introduced in the state between March and May microsup3acutemiddot43amp04133amp$of available water in the Selangor Dam Nestle 14ecirc0j]acutecedilamp$$losses everyday during the rationing period while Panasonic had to amp0ampj]middotsup3amp$$orders due to the water supply disruptions

u0amp]lt110130$0lt$[14ecirc004133amp$$

-0amp4133amp$0ampparaordmsup3frac14Ograveof the national total in microsup3acuteacute3ampparacedilordmOgrave$microsup3acutemicrodue to changing rainfall pattern in the Muda area The unpredictable weather has caused land preparation and seeding to be impaired leading to destructive rippling impacts

These examples show that the current idea of perpetual economic growth occurs in an ecological system that has biophysical limits Business leaders need to

understand that while social economic market and technological trends and their responses to those trends tend to $4$13314131311of their business so do environmental conditions and trends

Despite all of this a study amp$lt3m[I0amp$l0413$microsup3acutemicro$9amp9$middotordmcedil1$amp01343910ampH0I$[amp0m[$mkamp0interviewed showed that many do not monitor the threats to their business

by Amarjit Kaur Senior Consultant SHEMSI Sdn Bhd

28 29

SHEMSI Sdn Bhd supports your path towards sustainability by providing advice training and auditing

services We are proud to introduce internationally recognised training courses that enhance your

capabilities and help you to meet challenges along your path to sustainability

Tel +60(3)5191 7858 Fax +60(3) 5191 6744 Email mailshemsicom Web wwwshemsicom

GRI G4 Certified Training (Sustainability Reporting) This course will introduce you the elements of a sustainability report using the GRIrsquos five step process ldquoprepare connect define monitor and reportrdquo and prepare you to coordinate the sustainability reporting process(Organised by NCSR in collaboration with SHEMSI Sdn Bhd)

bull 14 ndash 16 Apr 4 ndash 6 Aug amp 17 ndash 19 Nov Kuala Lumpur

IEMA Managing with Environmental Sustainability This course aims to provide anyone working in any managerial role with a strategic and operational overview of environmental sustainability

bull 25 ndash 26 Feb amp 18 ndash 19 Aug Kuala Lumpur bull 2 ndash 3 Jun amp 27 ndash 28 Oct Penang

IEMA Making the Transition to ISO 14001 2015 This course is designed to provide you with an understanding of the revised standard enabling you to evaluate and implement changes with the aim of improving your organisationrsquos EMS and environmental performance

bull 20 ndash 21 Jan 26 ndash 27 May amp 8 ndash 9 Dec Kuala Lumpur bull 17 ndash 18 Mar amp 29 - 30 Sep Penang

IEMA Carbon (GHG) Accounting and Management This course is aimed at professionals responsible for measuring reporting and managing carbon dioxide and other greenhouse gas (emissions) for their organisation

bull 1 ndash 2 Apr 28 ndash 29 Jul amp 6 ndash 7 Oct Kuala Lumpur

IOSH Managing Safely This course brings managers up to speed on the practical actions needed to handle health and safety in their workplace

bull 2 ndash 5 Mar amp 24 ndash 27 Aug Kuala Lumpur

bull 11 ndash 14 May amp 30 Nov ndash 3 Dec Penang

^ƵƉƉŽƌƚŝŶŐzŽƵƌWĂƚŚdŽǁĂƌĚƐ^ƵƐƚĂŝŶĂďŝůŝƚLJ

SUSTAINABILITY FROM THE BOARDROOM

421280-P

LEAD

MANAGE

DELIVER

bull IEMA ndash Institute of Environmental Management and Assessment UK

IEMA Leading With Environmental Sustainability From leaders in organisations senior executives board members and investors this course encourages all to formulate a strategic understanding of the risks and opportunities presented by a changing environment on their ability to do business

Provided in-house upon request

bull IOSH ndash Institution of Occupational Safety and Health UK

Business Advocate

of its information and control systems etc This scene setting information helps the organisations to identify the threats to its existence and any opportunities that these may create In doing so the organisation is encouraged to apply a life cycle perspective so that these threats and opportunities are seen in the long term This does not imply that organisations have to perform a formal life cycle assessment

The standard also continues its current theme of requiring the organisation to determine its discharges the resources it uses including those in its value chain and manage those which are 1$13$3$amp003ampprotect the environment as well as determining the legal and other requirements with which it has to comply However in doing so the organisation is required to consider how these may also threaten the organisations existence eg failure to comply with the law could lead 3amp$1$0-433amp$damage or a controlled and approved waste discharge could lead to boycotts public protests and shareholder concerns

Another important change in the standard that helps in

Amarjit is the technical expert representing Malaysia on ISO TC 207 revising ISO 14001 and ISO 14004 She has been involved in delivering environmental OHS and other management system services in Malaysia Indonesia New Zealand and Australia since 1999

from environmental conditions and trends In addition they believed 331$13$313$13amptheir business operations to deal with resource scarcity were needed amp$lt$3lt0microsup3acuteraquo

Organisations need to understand that assessing environmental trends across the life cycle of their products and services and their impact on operations markets policy and reputation is a necessary imperative 3lt03ampecirc1339ltmanage threats capture opportunities and generate long-term competitive advantage The environmental landscape is changing and as a consequence the business landscape is also changing How can business leaders 0113113$1

U$3middot34030amp31year the third edition of Uk`acutemiddotsup3sup3acuteM$90amp$$3Management Systems

will be published Ugrave3030lt01ampextensive deliberation by technical experts from over 60 countries The new version has incorporated the work of an ISO future challenges group as well as changes coming from an extensive stakeholder consultation process

One of the key changes in the standard is a requirement for organisations to determine the risk to the organisation by external threats such as climate change water shortages resource scarcity etc To achieve this the standard requires the organisation to understand its external and internal context such as where is it located what constraints does it face and the suitability of its organisational structure limitations

addressing the risk is to ensure environmental management is integrated into the amp0$13amp$113amp0business processes and that there is compatibility between its environmental policy $3amp0$13amp$1strategic direction

In summary the new 901amp$ampecirc0141$11a process to identify the risks they face from nature as well the ones they create which ltecirc1331amp133ltamp0indirectly themselves and to consider these over the life cycle of their products and services While this may require additional resources the standard is moving organisations towards achieving sustainable development and will $1403microsup3acutecedil901amp$remains relevant for at least the next decade

31

Features

organisations that rely heavily on social media platforms to reach the masses Social media environmentalism though a relatively new introduction to the web is actively spreading In recent years Facebook pages have covered issues such as industrial plants and climate change to sustainable living and biodiversity conservation

Even with online media becoming more prominent local Malaysian television channels still remain to be an important and credible outlet on environmental issues for

the Malaysian audience The stations that cover environmental causes $134lracute$lrpara33are capable of reaching a majority of the local audience Run by Radio Televisyen Malaysia the channels are funded and governed by the Ministry of Information under the Malaysian government It is an $4$3amp43-13amp0the government to actively interact with the public on environmental issues

An active online medium along with credible broadcast and print outlets have resulted in many widespread

environment-related events gaining exposure including Malaysia Environment Week Earth Day World Environment Day Wetlands Day Water Klt$]lt11^ampg1313KltI-$and even Earth Day that has garnered tremendous support through the years

In conjunction with all these events green marketing is used to encourage repeat green purchases among consumers Through this strategy green products were marketed towards consumers to

$4$1330-40131$131amp$1Iamp$1401whose purchasing decisions are guided by environmental concerns are known as green consumers While this is still not common in Malaysia more consumers are becoming green consumers with increased exposure to green 03$$31$31

Preventing and eradicating environmental issues should not only be a timely event it should be an everyday event that 13amp1amp0amp0than a separate thought or action Everyday people can contribute to this cause in numerous ways lt013lt013$3paraj1laquoj413j41and Recycle Through even the smallest of actions environmental friendliness can become -03amp90ltamp$1daily routine Environmental issues transcend boundaries on both a local and global scale It speaks a universal language that is not unique to one particular locality or the concern of only a certain group of individuals By communicating its urgency through varied targeted media and language outlets it is recognised throughout all cultures as an issue of eminent importance Environmental -01093amp$$3all no matter the age or 134340ecirc0$131s$a nation comes together transformative actions can be made on a collective level to give back to the environment in the same way it gives to the nation

10 EVERYDAY TIPS FOR GOING GREEN

Bring your own bag when you go grocery shopping It cuts down the use of non-biodegradable plastic bags 1Wash some clothing items less If it does not require to be 11ampUgrave3$03$and wash it later 2

Unplug your phone or laptop charger when they are fully charged to conserve energy 4k313ampecirc31$ electronics that are not in use before going to bed5

Kamp$3933004$$$$ltamp40041$ltamp40teeth Gallons of water can be saved this way 6

If you need to print materials print double-sided copies to save paper7Walk ride a bike or carpool whenever possible It will reduce harmful emissions from increased vehicles on the road

8To save water during showers try and use a pail of water instead of the showerhead

3 Bring your own Tupperware when you take away This not only allows less usage of Styrofoam clamshells but also keeps your food air tight and fresh

And the most important tip is to spread awareness in any way you can Word of mouth is a powerful tool that can make a ecirc0$13amp03$90amp$$3

9

10

30

Business Advocate

]lt11-00ltamptowards environmental awareness is to encourage environmental 133$1-0lt$$133$1$businesses to incorporate environmental issues more responsibly It is paramount to ensure environmental responsibility becomes second nature to everyone To make this a reality federal and state government departments non-governmental institutions the private sector educational institutions and the public masses are all jointly promoting environmental consciousness and encouraging active participation on both formal and informal platforms

0$11ecircamp0310targeted at all levels of society from teachers students and government agencies to developers restaurant operators industrial owners and

the general public This way awareness is spread from the ground up and spread to every corner of the nation It goes further than awareness and calls for the awareness to be turned into action

As a way to introduce environmental causes to the workplace professionals from numerous career backgrounds and industries are acquiring green skills Green skills include technical skills knowledge value and attitudes that are introduced within the workforce to infuse sustainability and positive environmental outcomes into business strategies

The Forest Research Institute Malaysia (FRIM) and various other environmental organisations did just this by conducting both formal and informal workshops along with training programmes

to compliment the knowledge that their teams had in order to better extend their reach to the public To successfully move towards a more environmentally sustainable nation working professionals and corporations need to build on harbouring green skills to implement into the long-term sustainability of the economy

The importance of environmental education has further been highlighted in the 2002 National Policy on the Environment where it is mentioned as one of the key areas within the green strategies In line with this the National Education Policy outlined lsquoEnvironmental Education 130amp113I4001344which was introduced in both primary and secondary schools since 3acutefrac14frac14sup31l1$1that environmental education is infused into each subject in school

rather than taught as a single subject The non-governmental organisation WWF has consistently worked with state education and environmental departments to develop ecirc1339$90amp$$3education models

While the traditional methods of education continue to grow and adapt the growing presence of online users and social media has begun to spread the news of current environmental issues at an advanced pace from the sharing of global and local news pieces to various environmental campaigns and documentaries

In Malaysia alone there 0$133acutesup3middotmillion Facebook users which enables them to share and strike up an active conversation about pressing environmental issues It increases dialogue between online social media users and a number of environmental

Environmental Awareness Change Through Awareness And Action

frac34 QBPfrac34QZfrac34iPGfrac349p9QX9AQXQisfrac34Mfrac34Z9ikg9Xfrac34gGhkgBGhfrac349X9shQ9frac34GZVshfrac349frac34AkZiQMkXfrac34ehQiQZfrac34in the way our countryrsquos land water air and other natural elements provide for its people But although bountiful these resources are not unlimited If not utilised in a sustainable manner resources risk depletion and can cause irreparable damage to the environment To deter any continuation down this path environmental awareness has been gaining momentum in Malaysia as a way to encourage sustainable living and to put to rest many long held environmental myths

32 33

Features

Environmental Quality Act the Ministry of Natural Resources and Environment (NRE) is responsible for the policies that concern environmental and climate changes This includes the National Environmental Policy and the National I3I$gamp13lt

The Environmental i43lt133ampacutefrac14ordmmiddotwas called into action to prevent abate and control pollution and to enhance the environment It covers restrictions on air pollution noise pollution soil pollution water pollution and any pollution caused by discharge of oil into the 13amp4$30lt1301l133also covers prohibition of open burning that has been a pressing issue with the recent $9$30pollution in the country

By placing restrictions and regulations to clamp down on common environmental pollutants the Environmental Quality Act controls and prevents industrial pollutants agro-based water pollution industrial wastewater pollution motor vehicle emissions and toxic Otilde0amp4113

In 2002 the National Policy for the Environment was formulated and approved by the Department

of Environment which is under the Department of Ministry of Natural Resources and Environment of Malaysia The policy aims for the betterment of environmentally sound and sustainable development in managing and conserving the environment

The main objectives of the National Policy for the Environment are to harbour a clean safe healthy and productive environment for current and future generations and to support the conservation of the 13amp4$30lt14$4$diverse cultural and natural heritage with ecirc1339-0313-3amp$ltall sectors of the society This way the other key amp1339amp4$sustainable lifestyle and patterns of consumption and production can be achieved

Overseen and governed by NRE the national climate change policy is instrumental in shaping 3ecircamp031$3$3ampcombat environmental woes as this is a global 11433ecirc1331$amp3only Malaysia The need for the national climate change policy arose due to the evident future climatic change in Peninsular Malaysia 3$microsup3middotacute$microsup3cedilsup3

If climatic issues are Ugrave34$13133temperature could rise to worrying standards

with higher maximum rainfall and lower minimum rainfall and 0090ampand lower low river ampk41313amp$3amp$1could evoke problems $14THORN13$13ltampwater food security issues due to low crop yield economic loss 0amp901ltecirc133plantations and eroded public infrastructure

The climate change policy therefore seeks to ensure that climate change is kept in check in order 3amp4$3amp$sustainability and avoid future calamities l013amp1339includes making the issue mainstream to bring about more competitiveness and improve the quality of life While the second

and third objective is to integrate the climate change responses into policies and plans and to strengthen institutional and implementation capacity

With the guidance of these environmental acts Malaysia can begin to tackle pressing ecological issues to also further 3$3amp$191amp$amp0sustainable economy The environmental policies and regulations are drawn up with a view to complement the national growth of the country while simultaneously preserving the natural environment It maintains $13$13between the economical and environmental goals and strives to enhance the quality of life through long-term sustainability

Business Advocate

National Policies Changing The +BeGfrac34Mfrac34ZpQgZYGZi9Xfrac34GNkX9iQZ

The strength and wellbeing of Malaysia as a nation has always steadily been 9hhBQ9iGDfrac34qQiPfrac34iPGfrac34GBZYQBfrac34hBQ9Xfrac349ZDfrac34BkXikg9Xfrac34egNgGhhfrac34Mfrac34iPGfrac34BkZigsiexclfrac34frac34MkXwQXfrac34iPGhGfrac34AVGBiQpGhfrac34GZpQgZYGZi9Xfrac34QZQiQ9iQpGhfrac34P9pGfrac34AGBYGfrac349frac34ZGBGhh9gsfrac34QZwXkGZBGfrac34QZfrac34shaping national policies in hopes of a sustainable and advanced economy

The magnitude of recent national and global environmental issues 99lt$4$13]lt11$3amp$policies The onset of growing economic advancement also $1331$39ecirc1331on the environment if undertaken in an unsustainable manner It has therefore become pivotal to correct such environmental impacts in order to alter the 13400$3133ampecirc01amp03$3amp34340

generations of Malaysia

Under the Tenth Malaysia Plan the agenda covers the protection of the environment in unison with the goals of economic power And to make this goal a reality focus is placed on the National Policy on the Environment the National Green Technology Policy and 3^3amp$I3I$gamp13ltamp$various other policies

that seek to change the scope of environmental regulation

The National Green Technology Policy is a governing policy that 14$13$microsup3sup3frac14and is built on four pillars The pillars are energy environment economy and social It aligns environmental $31333amp-0amp-]lt11sustainable development The policy seeks to -0ampamp3THORN13$3$0lt

usage while conserving the environment and improving the quality of life for all in order to accelerate national economic development

The National Environment gamp13ltI3I$Policy and National Environmental i43lt133acutefrac14ordmmiddotform the foundation of environmental management in Malaysia While the Department of Environment (DOE) enforces the

34 35

CEO Profile

5 MNS has $amp$ engaged in

conducting studies and campaigns towards -0amp3133$]lt11$34001093are some of its current strategies today

We call on stakeholders and get them involved in sustainable programs to further enhance their awareness We believe that having stakeholders and key players involved with on-ground programs help to educate and indirectly become more ecologically conscious and cautious

Furthermore we work with schools across the nation through [g$13$3

6 How can businesses -lt

amp013390ampin supporting and protecting the environment

Begin by educating employees through sustainable practices at the work place and slowly it would eventually carry through in their homes as they would educate those around them on sustainable practices

7 Having a keen interest amp$$340

history and being 3$3photographer ltamp4019311-1331$4$13and aided you in your present position at MNS

My personal interest and inclination towards all things nature 9$Ugrave4$13ltdecision to be involved in conservation for the nature and the environment the very habitat in which wildlife call home It

has also provided a greater understanding of what conservation initiatives are required for each given situation

Photography is still very much a hobby Ugrave30lt$4$13as a bird and wildlife watcher and capturing the moments it is also a pleasure to share them with other like minded members and friends I would strongly recommend bird watching as an adjunct to becoming volunteers and conservation advocacy

Business Advocate

1 Having been $9amp9

$3]lt1$Nature Society (MNS) initiatives 13$ltamp40ltdescribe the associationrsquos 13amp00amp1$functions

]^k13amp091amp$and mission is to ecirc1339lt-0amp3133manage and conserve ]lt11natural heritage and rich biological diversity for 3$3$appreciation for all

In Conversation With The President Of The Malaysian Nature Society

Our objective is to carry out missions in the interest of the public without the intent of commercial amp0amp$30lt-0amp3$amp13$3ltmaintain transparency and accountability in all our dealings with members and external supporters and partners such as funding agencies sponsors government agencies and the public

2 How have amp$30 trends within

the environment $9amp-$3$134$consumption and -amp-43amp$ecirc133

nature as we see it today

Population dynamics impact the environment and the long

term trends

have resulted in over consumption of our natural resources and in return we constantly look for alternative answers to the resources which is usually a natural outcome of reactions It may be viewed as a negative or positive respond to the behavioral patterns of human nature depending on the outcome

3 With the growth of 313$ampamplt

$amp$4133amp$01amp401319- how have systems for monitoring and reporting on nature improved over the years

It has improved networks internally we are now more connected with the rest of the key industry players on a national and global scale

It has improved our amp0$113$313

studies and research initiatives Moreover it has aided our work in providing better places and knowledge of wildlife while uniting local communities landowners and businesses

4 What are the biggest 13$1

$]lt13amp011413$3lt

Encouraging politicians and decision makers and local authorities to be more beholden and responsible towards our natural heritage The absence of legally binding plan to guide development from the very beginning may be the cause of current uncontrolled and chaotic developments

The need for good political will and top-down intervention to guide developments is very much needed as it is the best solution to most of our environmental issues

Henry Goh has been championing the cause of MNS and the environment since 2003 Having led the MNS Selangor Branch as chairman for the past 4 years Henry had played a pivotal role in the successful ldquoSave Bukit Kiarardquo campaign to protect one of the few remaining green lungs in the city where more than 10000 signatures were collected

36 37

Members News

Company IM^lmjuHllMjUMkkMk ]ukUkK^HTKName k401^$ampampDesignation S$0]$0Address 9acuteacutes13s$ s1Iamp$1-$3micro^ampordmZ$kkacutesup1yenacute middotordmcedilsup3sup3k4$Zltk$amp0TelFax sup3paraordfcedilacutemicroparaparasup3sup3sup3yensup3paraordfcedilsup1paraparaacutemiddotsup3ordmBusiness Sector 43ampamp39

Company I`lMI^ljKMkMjrUIMk]ukU SDN BHDName ]4R041]40Samp-$Designation Iamp4$30lt]$0Address ^ampfrac14frac14ordfsup3acuteZ$k0microsup3 Taman Bukit Dahlia raquoacuteordmsup3sup3g10S4$Zampamp0TelFax sup3ordmordfmicrocedilcedilsup1cedilcedilmicroBusiness Sector `301m$1-13

Company KU]^^K]j[T`lMkK^HTK 13yenampK`mHMljMMHuTUl`^Z`T`jHTjmName kamp$]13S03Designation S$0]$0Address sup3acuteordfsup3micro]$0$0 acutemicroZ$^T$ raquosup3sup3sup3sup3Zampamp0H04Zampamp0TelFax sup3ordmordfmicrosup1raquosup1raquosup1raquoyensup3ordmordfmicrosup1raquosup1raquoraquoraquoBusiness Sector Tamp31yenlamp401

Company MlTUtHkMglMlKName Z-[0amp$Designation ]$$K0133amp0Address microHordfmicroordfacute9microlamp0microHgk$30 Jalan Stesen Sentral 5 cedilsup3middotordmsup3[44-40 TelFax sup3acutemiddotordffrac14sup1acuteacuteraquofrac14cedilBusiness Sector Iamp$143$13ltH41$11k09131

Company H`jKj``]I`jg`jlMkMjrUIMk [kK^HTKName k$3lDesignation ]$$K0133amp0Address amp3sup1sup3cedil9sup1[g]Slamp0 raquoR0139$4H$0m3 middotordmraquosup3sup3g3$Zltk$amp0TelFax sup3paraordfordmordmmicrosup3acuteacuteraquoraquoyenordfparaordfordmordmmicrosup3acuteacuteacuteacuteBusiness Sector Iamp$143$13ltyenH41$11k09131

Company SlMsukkK^HTKName K3ampTIamplt[amp$Designation IM`Address middotsup1Z$K34k4$ Taman Tun Dr Ismail sup1sup3sup3sup3sup3[44-40TelFax sup3paraordfordmordmmicrosup1ordmsup3frac14microyensup3paraordfordmordmmicrosup1ordmsup3sup3paraBusiness Sector M4133amp$yenl0$$

Company UjIS`HkMjIT]kK^HTKName ]13Tl$T$Designation IM`Address k4$313Oumlg$$Ilt0133ltHamp13acuteordfacutemicroordfacutemicroH Untang Mayang Pasir 3 acuteacutefrac14cedilsup3Hlt$H04g$$ TelFax sup3middotordfsup1middotsup1microsup3microsup3yensup3middotordfsup1middotsup1parasup3microsup3Business Sector Iamp$143$13ltyenH41$11k09131

Business Advocate

MICCI Welcomes Its New Members

Company Mj`g`KkK^HTKName K34samp$l413sDesignation M13439r13g01$3Address Hordfacutesup3ordfSS0amp4$Rampamp0Hamp13H [[l1k40raquoraquoacutesup3sup3 [amp3[$4kTelFax sup3raquoraquoordfmicroacuteraquomicrocedilcedilyensup3raquoraquoordfmicromicroacutemicrocedilcedilBusiness Sector Iamp$143$13ltyenH41$11k09131

Company SM^kUgM[MjZ^IjMMjtIMkK^HTKName R0T$H$34j$Designation I``Address 9paraacuteacutek$30]jIH Z$l0901cedilsup3middotordmsup3[44-40TelFax sup3paraordfmicrosup3paracedilcedilfrac14frac14raquoyensup3paraordfmicromicroordmmiddotacutesup3microacuteBusiness Sector Iamp$143$13ltyenH41$11k09131

Company ljgIkK^HTKName 1amp$samp$Designation S$0]$0Address frac14amp0amp$kamp$parayenmicro [1$g0$4130$kamp$ acutepararaquosup3sup3H4330amp03g$$TelFax sup3middotordfparacedilsup1sup1paracedilcedilyensup3middotordfparacedilsup1middotsup3sup1sup1Business Sector ^amp$ordf]313]$4133401

Company ]MMgTUUgkkK^HTKlaquo[mm]gmjName j1303113Designation K0133amp0Address ampltS0amp4$Rampamp0 ]$0$`0$3[ [IIcedilsup3sup3raquoraquo[44-40 TelFax sup3paraordfmicroacuteordmfrac14raquofrac14ordmordmyensup3paraordfmicroacutemiddotraquocedilordmcedilsup1Business Sector j3yensamp1

Company ^^`kgTMjMHTKName ^[H$Designation Iamp-$ltK0133amp0Address ^ampmiddotordmordfmicroacute13Rampamp0Z$gZmcedilyenacutemicro K30$k4$lt[amp3K$10 middotordmraquoacutesup3g3$Zltk$amp0TelFax sup3paraordfsup1acutemiddotacuteraquofrac14frac14raquoyensup3paraordfsup1acutemiddotacuteraquoraquofrac14frac14Business Sector I131yen]$01

Company HZk`RRkT`jMkK^HTKName H$RampampkIampamp$Designation ]$$K0133amp0Address m$3Kordfparaordfpara]$9$4acute ^ampacuteraquofrac14Z$l4$j cedilsup3middotsup3sup3[44-40 TelFax sup3paraordfmicroacutesup1microraquosup1raquoraquoyensup3paraordfmicroacutesup1microfrac14sup1frac14frac14Business Sector `yenS1yeng30amp13131

39

Members News

Company llT`^Sg^lTUjMkK^HTKName K$$lt4Designation 0S$0]$0Address amp3pararaquoacuteraquoordmZ$kmraquo Taman Industrian Subang Utama k1lt$micromicromiddotsup3parasup3sup3kk$amp0 TelFax sup3paraordfcedilacutefrac14acuteacuteparaacuteraquoyensup3paraordfcedilacutefrac14acuteparaacuteraquosup3Business Sector ]13$0ltyenM4-$3

Company lM^Huk`mlTMj^kK^HTKName 130H03ampampDesignation IM`Address ^ampordmZ$$k3m l$$k3raquoacutecedilcedilsup3Zampamp0H04Zampamp0 TelFax sup3ordmordfcedilcedilraquoraquoraquoacutemicroyensup3ordmordfcedilcedilraquoraquoraquomicroparaBusiness Sector M4133amp$yenl0$$

Company m^UlMKRmMkmggu]kK^HTKName M$[$^13amp1Designation ]$$K0133amp0Address IordfcedilordfparaHamp13Ik4$U$0Iamp$amp Z$mkZsup1yenmicromiddotordmsup1acutesup3k4$Zltk$amp0TelFax sup3paraordfcedilsup1parasup1sup3acuteparasup1Business Sector l0$U-amp03yenM-amp03

Company sH^KkK^HTKName samp$u$u-Designation S$0]$0Address cedilsup3acutecedil3Rampamp0s1K$ sup1middotZ$k4l$k$3amp1 raquosup3acutecedilsup3Zampamp0H04Zampamp0TelFax sup3ordmordfparaparamiddotacuteacuteordmmicroyensup3ordmordfparaparamicrofrac14ordmacuteordmBusiness Sector g0amp-03ltyenjM133

Company k^I[H`kkkK^HTKName k40$30$kamp14$0Designation IM`Address ^ampacutesup14$g041$[$para l$g0$4130$I$$jlt paraacutemiddotcedilsup3U-ampg0 TelFax sup3cedilordfmicroraquoacutemiddotfrac14frac14cedilyensup3cedilordfmicroraquomicromiddotfrac14frac14sup1Business Sector RampampyenH901

Company sUwMglR`j]kK^HTKName ]g0$3$Designation ]$$K0133amp0Address k43cedilsup3ordfmiddotordfparamiddot3Rampamp0 Wisma UOA Damansara 50 Jalan Dungun K10T31cedilsup3middotfrac14sup3[44-40 TelFax sup3paraordfmicrosup3frac14parasup1acutecedilmicroyensup3paraordfmicrosup3frac14parasup3sup3cedilsup1Business Sector Iamp$143$13ltyenH41$11k09131

Company s]gj`gMjlu]^SM]M^lkK^HTKName i4kT4Designation ]$$K0133amp0Address amp3cedilacuteS0amp4$Rampamp0Hamp13R j4$k$]3para1I3lt raquoraquosup3sup3sup3[amp3[$4kTelFax sup3raquoraquoordfmicrocedilmicroacuteordmordmyensup3raquoraquoordfmicrosup1raquocedilraquoacuteBusiness Sector g0amp-03ltyenjM133

Company s`^KMjRmT`jUw`^kK^HTKName I4kltT$Designation K0133amp0Address cedilsup3raquosup1Z$[4$H4lt `ecircZ$H10microcedilmicrocedilsup3[4$3$g$ TelFax sup3frac14ordfcedilsup1sup1acutefrac14paraacuteyensup3frac14ordfcedilsup1sup1parafrac14cedilmiddotBusiness Sector 0134340yeng$33amp$1

under

constructio

n

38

Business Advocate

Company [^`sMKSMTrM^kK^HTKName ^ampamp0$H$3]ampu1$Designation I0$Address microparaZ$k3031r raquosup3microsup3sup3Zampamp0H04Zampamp0TelFax sup3ordmordfmicromicromicromicrosup3raquofrac14Business Sector M4133amp$yenl0$$

Company ^mk`jkK^HTKName U$0Z1amp$k4$0Designation ]$$K0133amp0Address acuteparaordmZ$Z3g0 l$H43`ecircZ$H43 middotparasup3sup3sup3[$k$amp0TelFax sup3paraordfraquoordmparamiddotordmmicromicrosup3yensup3paraordfraquoordmparamiddotordmmicromicroacuteBusiness Sector M$0ltyenm331

Company gjM]UMjgmkgj`gMjlu]kK^HTKName K3ampk0Z13lt[0Designation K0133amp0Address ^ampmicrofrac14ordfsup3microZ$H130acuteyencedil Taman Nusa Bestari raquoacuteparasup3sup3k4Zampamp0 TelFax sup3ordmordfcedilacutemicroparacedilmicromicroBusiness Sector g0amp-03ltyenjM133

Company jKOtildek^[msUljMMkllMkK^HTKName RU0[H$ordfj1Designation IM13439`THORN130Address k43acutesup3ordfsup3ordmH$raquog04k`T` ^ampmicroamp0amp$H$[44-40I3ltI$30 cedilsup3middotcedilsup3[44-40TelFax sup3paraordfmicroacuteraquoacutemiddotsup3acutemicroyensup3paraordfmicroacuteraquoacutemiddotsup3acutemicroBusiness Sector g0amp-03ltjM133

Company [^SumM^gjU^lU^SM^lMjgjUkMkK^HTKName lltI$TampDesignation K0133amp0Address acuteacuteZ$g01frac14yenacuteparaH$0H04g01Zlt raquoacuteordmcedilsup3Zampamp0H04Zampamp0TelFax sup3ordmordfpararaquoordmraquoraquoraquoraquoyensup3ordmordfpararaquoordmordmordmordmordmBusiness Sector ]yen9031$

Company jMSmk]^SM]M^l]ukUkK^HTK - PENANGName Zlt$3I$010$Designation S$0]$0Address 9acutesup1S40$ltg0amp$`THORN13lamp0 Z$[acutesup3microcedilsup3Samp03amp$g$$TelFax sup3middotordfmicromicromicroraquoraquoraquoacuteyensup3middotordfmicromicromicroraquoraquosup3acuteBusiness Sector Iamp$143$13ltyenH41$11k09131

Company kU]gk`^]jU^MkK^HTKName g4s$Designation S$0]$0Address 0]0$I4cedil3]Z$g$3 ordmacutesup3cedilsup3gamp03K131amp$^0k$TelFax sup3sup1ordfsup1middotordmsup1raquosup1raquoyensup3sup1ordfsup1middotordmsup1sup1acuteordmBusiness Sector l0$1-amp03

40 41

MICCI News

Kuala Lumpur

Kuala Lumpur

In light of the overwhelming success of 3acute13^3amp$Iamp$0$13on Goods and Services Tax Skl$]ltmicrosup3acutemiddot]UIIU$3]lt1$Export Academy organised the 2nd National Iamp$0$13amp$Skl$k-30microsup3acutemiddot33premises of MATRADE The conference themed

2nd National Conference On GST Implementation

Networking Evening At Carlsberg Brewery Malaysia

ldquoChallenges in the Implementation of GST in Malaysiardquo brought together 13amp13ampacutemicrosup3-0313-$31from various industries

The keynote address was 90ltK3ampk0[H$TDirector General of the jamplt]lt1$I413amp1j]I$34019$

speakers that included SM Thaneermalai Senior Executive Director of g01330amp41Iampamp-0103[40K-43ltK0133amp0ampj]Iu-Han Executive Director of g01330amp41Iampamp-01Taxation Services Sdn Bhd Stanley Wong Director of ksg0amp133Iamp$143$k$H[04H0IM`of OMNI2U Sdn Bhd Irene Yong Partner at Shearn Kamp0OtildeIamp$ZltIl0$03]u`H

U$1011K3ampk0[1343amp$3331compulsory for businesses whose taxable supplies amp0acutemicroamp$3113RM500000 to register by

the deadline on December paraacutemicrosup3acutemiddotT133331amp$313amp-ltj]Ithere are nearly 300000 potential registrants who are required to register for GST to avoid any legal action However as at September microsup3acutemiddot3401013below par

The conference highlighted a number of key areas of GST particularly on its challenges and implementation current developments its process and procedures 1ampUgrave301amp43amp$1$legal issues concerning the transition One certainty it was widely acknowledged that careful planning detailed preparation mass participation and an extensive taxpayer education programme are key aspects for a successful GST implementation in the country

]amp03$raquosup301and guests turned up amp0]UIIU1$3amp0$9$$3I010Brewery Malaysia in ^amp90microsup3acutemiddotlcasual get-together was graciously hosted by I010amp13ampall guests with an array of exquisite brews along with $--3$1-0Henrik Andersen

Managing Director of I010]lt103all guests with a toast that 0lt$30amp413]UIIUand the long established relationship between both organisations particularly citing on some of the key initiatives that the I019amp133and continues to represent amp$ampI010$businesses at large

Throughout the evening 90amp41-011-amp$1amp0lt]01amp]UIIUwere handed out as lucky draws such as two ]4$13lt1-01ltMunchy Food Industries k$H13ampecirc0hair dryer two table lamps and two solar lights by Philips Malaysia two RM50 vouchers for dining at the Sultani Restaurant lt[amp0$U-]Sdn Bhd and one voucher each for a scuba diving lesson and three personal training sessions by ]0113ecircl0$$ Sdn Bhd worth RM365

and RM350 respectively It was indeed an enjoyable and laid-back evening that set an ideal atmosphere for those in attendance to establish new business contacts and to catch up with old friends

]UIIU3$1311$130--0133amp$3ampI010Brewery Malaysia for their exceptional hospitality sponsors for their kind contributions and most certainly to all members and guests who enlightened us with their presence

Members News

MICCI NEWS

42 43

MICCI News

Lessons Learned From Cargo Hijack

An eight tonne truck carrying goods valuing half a million ringgit was hijacked by 6 assailants disguised as $amp013$31ampTHORN1301wielding machetes around $3amp$micropara]ltmicrosup3acutemiddotOne of the two drivers manning the truck was 4ampecirc$$amp30130amp0$Ugrave3lt30ampside while the other driver was made to drive the truck against his will The driver that escaped managed to hail down a taxi and lodged a report at a nearby police 133amp$3$acute $431ampthe incident

Fortunately with the assistance of the trucks Global Positioning System (GPS) the police managed to intercept the truck in 35 minutes and all assailants were apprehended in

Kuala Lumpur

Kuala Lumpur

policy to receive and deliver all containers without knowing its contents to reduce the risk of containers being a target In terms of 13ampamp03amp$3I413amp1and Police Westports does work together with both authorities on certain cases involving cigarettes contraband and cargo hijackings

The meeting provided an ideal avenue for the I03amp4$013$the daily processes at Westports while allowing for suggestions on security matters to be raised Westports agreed that such cooperation is vital in enhancing its operations and will look closely at 03013ampamp03amp$ecircamp031between both organisations

what was a nerve wrecking situation

That being said the entire incident was actually a staged cargo hijack however only to the knowledge of a handful of police ampTHORN1301$333involved representatives 0amp]UIIU1Zamp$3133amp$k13403ltIamp4$13ZkI`$3jampltMalaysian Police (Selangor contingent) The whole operation was sponsored ltlkI`H0l113ampStores (Malaysia) Sdn Bhd Metrod (Malaysia) Sdn Hk13$0amp13131(Malaysia) Sdn Bhd British American Tobacco and Securiforce Sdn Bhd

The exercise was aimed at improving security awareness among security managers and transporters

on modus operandi used by criminals as well as to measure the response from the police

The need for industry awareness on cargo 13$110133$statistics compiled from ]UIIU01lstatistics revealed that in microsup3acutemicroordmmiddot131100-amp03with losses amounting to $133j]microacuteamp$$microsup3acutemicroordmmicro1311with losses amounting to RM6 million were 0-amp03$microsup3acuteparak$13Z$40ltmicrosup3acutemiddotcedilsup313119been reported with losses estimated at RM62 million raising concern amongst manufacturers on how easily the information on movements of freight its content and value can be obtained

l-amp13amp03$3a number of strategies for implementation and enhancement in order to avoid and be better prepared in an instance of a hijack Making certain that employees are appropriately trained to follow all guidelines in such situations can make a major

ecirc0$13$3amp4313ampwhile technologies such as advanced GPS panic button door sensor and immobiliser can play a vital role in thwarting deceitful pickupsA few recommended guidelines that could -09$313$1$134bull Avoiding the use of

secondary roadsbull Traveling in convoys bull Stopping only at brightly

lit designated areas bull Routes and cargo

load should be kept 13110amp30parties

plusmn Iamp$41333amp3amp$study on all cargo movement

bull Maintain a list of emergency contact numbers

]UIIU13amp$3$43ampwork closely with all relevant authorities on educating businesses and the community on crime awareness and prevention particularly on cargo hijacking and warehouse break-ins The I03$1311$130appreciation to all parties that were involved in the planning and execution of the mock drill

Business Advocate

lI01Zamp$3133amp$k13403ltIamp4$13ZkI`had a recent meeting 33IM13439`THORN130amps13-amp031Malaysia Berhad Ruben Emir Gnanalingam The 3amp$ltZkI`I0$j$]33was intended to address issues and challenges concerning port security attend to the needs of ports

Jasco Meets Westports

]UIIUamp0$13amp0$1$g0$[44-40amp1341$on three key areas that contribute towards the ease of international trade $lt3lI0$3I03133amp`0$

gQGwQZNfrac34Zfrac34aeligi9frac349gZGifrac34GgiQwQB9iGfrac34Of Origin amp APEC Business Travel Card

$3gMIH41$11l09I0T$August and November respectively the two 1-01amp030$1were R Jeyasingam Senior Assistant Director I413ampj30amp

Kuala Lumpur

has more that 35 years of experience with the Royal ]lt1$I413amp1$3I0190ltamp$Senior Finance Manager Esther Tan

llI0$31311amplt114lt3]UIIUin Malaysia eases customs clearance by eliminating customs duties and import taxes when equipment and other merchandise are shipped overseas for trade shows and fairs Such items to name a few include computers clothing medical appliances photographic $4-$3$even racehorses to over 70 countries

`$313031331ampamp0$I`-0313-$31were provided with updates on the latest criteria applicable to manufacturers exporters and traders in determining the origin of goods The I`1amp134$341to certify the place of

growth production or manufacture of goods $-amp03$3amp1-1313countries where the consignee for customs clearance requests it

13lt3gMIH41$11l09I0HlI340$out to be a keen interest among participants who were not entirely aware of its procedures while some on its existence U$140lt3HlIallows business people with a short-term entry 3ampacutefrac14-0313-3$economies without separately applying for a visa and gain access to fast-track entry and exit lanes at major airports

l0$1-0amp93ampbe very fruitful as there were active engagement from participants during 3iOtilde111amp$1]UIIUwelcomes any enquiry 3amp1313Ouml131313amp with reference to the above areas

gQGwQZNfrac34QZfrac34k9X9frac34kYekg

gQGwQZNfrac34QZfrac34(Gg9W

users and to build on the existing relationships between both organisations

The delegation was greeted with an overview amp$s13-amp031ltrlt[40TampIamp0-amp03Regulatory amp Marketing followed by a brief on the security measures in place at the port by Gregory Jarret Head of

Port Police One of the main concerns highlighted was that due to frequent movement of drivers from one company to another Westports has to issue a new pass each time causing THORN13431$3013$090$3133amp$1amp$3security measures in place $134ordfbull Three days induction

for port police that

include physical and communications training

bull Routine physical checks on all vehicles in and out the port

plusmn -IIlr13amp90throughout the port

bull Tracking entry and exit of drivers using the E-gate pass

bull Implementation of Smart card security at berth areas

Furthermore Wesports THORN0333130

44 45

MICCI News

MICCI meets with the Belgian Chambers of Commerce and Industry

General Committee luncheon with Dato Yasmin Mahmood CEO of MDeC

Kuala Lumpur

Business Advocate

]UIIU$13ampamp03amp$with the Judiciary --amp$3$3Iamp11amp$ZI13ampk0Iamp$Ian Birss Justice High Iamp403ampM$$Otildes1I$130ltamp0tea-talk session themed ldquoAdjudicating Issues in Intellectual Property Casesrdquo $^amp90microsup3acutemiddot3amp3ampacuteacutesup314-0amp0$111amp$court judges attended the evening which was moderated by the Hon Dr Badariah binti Sahamid Z4Iamp403amp--

The session included dynamic deliberations that incorporated law cases in England and Wales on patent trademark and copyright infringement calculation of damages judicial case management collective copyright management electronic evidence and unfair 13amp-33amp$k0Iamp$1amp

Adjudicating Issues In Intellectual Property Cases

shared his expertise on the role of intellectual property (IP) protection best practices in judicial case management and the role of inter-agency cooperation There was a general consensus that the lack of judges attuned to legal and commercial issues surrounding IP rights may lead to decisions that are unfavourable to the owner of the rights

The same evening a dinner was hosted by wU0OtildeIamp3the Majestic Hotel to 13ampk0Iamp$19133amp]lt1k0Iamp$was greeted by the Right Honourable President amp3Iamp403amp--Malaysia Tan Sri Dato k0]j41$k0ecircand a close group of eminent judges During the dinner

k0Iamp$10$exchanged experiences about the United [$amp4130lt1lt13THORN0$that it was constantly modifying and looking at ways to raise its level of performance including the quality of judgments delivered attracting talented candidates to serve on the bench and continuously training and educating their judges

Prior to being made i4$1Iamp4$1$microsup3sup3raquok0Iamp$$1career specialising in IP cases and was a Treasury Barrister handling cases on behalf of the government among his amp30amp0U$microsup3acutesup3was appointed a Specialist I01343Z411$3amp3g3$31Iamp4$3ltIamp403Throughout his career k0Iamp$110

share of controversial cases including the lawsuit 0amp43ltIk$]I3amp$ordfsharers Temple Island vs New English Teas a case where a photograph ampamp$amp$41130amp11$Westminster Bridge was amp4$14THORN13$3lt10to another photograph of the subject to constitute copyright infringement and not to mention the highly publicised Apple vs Samsung case that he ruled in favour of Samsung which was 4-lt3Iamp403 of Appeal

k0Iamp$-011his overwhelm on the hospitality received on his visit to Malaysia and congratulated the Malaysian Judiciary for 30amp$ordfamp$ecircamp03$judicial trainings

Kuala Lumpur

46 47

MICCI News

Sabah

MICCI Meets His Excellency Vladimir Lopato-Zagorsky Ambassador of the Embassy Mfrac34iPGfrac34GekAXQBfrac34Mfrac34GX9gkhfrac34ifrac34Indonesia and Malaysia

Budget Forum by Ernst amp Young

Sabah

speech adding that the year has seen many challenges and opportunities that have impacted the economy Businesses are still adjusting to the implementation of minimum wage while the introduction of GST $-0microsup3acute 13$11businesses training their people and setting up their accounting systems to accommodate for this new taxation system Under all these challenging conditions the State has seen a fair degree of new investments mainly due to the abundance of natural resources coupled with stable political and

economic situation ldquoWe foresee greater investments in downstream activities in such sectors as agriculture aquaculture tourism and oil and gas We are sure that the State Samp90$$31$913amp0friendly and hand-holding policies are helping in the implementation of these investmentsrdquo Datuk Arulpragasam commended 3Samp90$$3amp$31ecircamp03to develop the infrastructure in the State particularly amp$13amp-3$middotacute$amp0and connecting roads throughout the State while 4030amp133$j]paraacuteamp$amp03ampltamp90

projects due to commence 33$ampmicrosup3acutemiddotHe further highlighted on a few areas concerning businesses in the State namely the liberalisation amp3Iamp3gamp13ltbetween Peninsular and Sabah deferment of the revision of the minimum

wage and for the State to look into tapping more reliable source of power such as natural gas The luncheon provided an excellent stage for business people to convene network and exchange ideas on the developments in the State

Business Advocate

]UIIUg0130331acutesup3micro$$$9010ltluncheon in September microsup3acutemiddot33U-$Hotel Ipoh A total of 200 members and guests 33$3Ugrave30$ampamp$which was made even more memorable with the presence of distinguished keynote speaker former Minister of International Trade amp Industry Tan Sri j

The Guest of Honour State Exco YB Dato Dr Mah Hang Soon represented $903IMinisters speech in which 13333amp03acute13ampmicrosup3acutemiddot3k33managed to bring in a total ampj]raquomiddotsup3amp$amp03amp$913$311-1313ltin the manufacturing sector Additionally as part of its long term plans the State will be constructing the Southern Perak Development Region which would be modeled along the Iskandar Malaysia Development Region With the proposed 13amp$1304133amp$amp3paraacutesup1s13Iamp13M-011ltfrom Banting to Taiping there would be further economic growth in the aforementioned Southern

MICCI Perak Annual Luncheon

Perak Development Region Moreover the State had recently formed the Menteri Besar Incorporated whose primary responsibility was to spearhead Peraks progress under the Perak Amanjaya Transformation Plan With these initiatives in place Perakians would be able to enjoy better infrastructure and amenities

]UIIUg00$13I0$K3ampkHampamp$in his address emphasised the urgent need to make 9m$1331in industrial estates and business precincts of Ipoh Manjung and TaipingHe further reiterated the importance of having more 310ampU-amp3amp$3amp

international destinations to increase trade and tourism

Before long Tan Sri j3ampamp313captivating her audience with her invigorating 1-13kTHORN033in order for businesses to prosper there was a need to institute pro-business policies citing the Ali Baba IPO an e-commerce company as an example to follow suit With Malaysia moving towards 01$r1amp$microsup3microsup33was imperative that global benchmarks and standards are set Furthermore Tan Sri commented that the present generation Y amp Z workforce dictates higher expectations given their

keen interest and routine to technological resources She added that competitiveness was pivotal for businesses and the country as both internal factors such as entrepreneurship capabilities business strategies people management and keeping abreast with the market and external factors such as the need for the public sector to periodically review its existing rules and procedures for relevancy and obsoleteness are contributing factors at work

Iamp$134$l$k040amp0the revival of the Malaysia Incorporated concept and philosophy to serve as the modus operandi to keep up the pace with liberalisation

Perak

]UIIUk033amp3ampmiddotmicrosup301and guests to its annual 4$13amp$$4413microsup3acutemiddot3the The Magellan Sutera [amp3[$4klevent was attended by the Honorable Datuk Raymond l$K-43ltI]$130of Sabah representing the I]$130ampkuH

MICCI Sabah Annual Luncheon

Datuk Ir Edward Yong ]ltamp0amp[amp3[$4I3lt$uHK34]1Manjun Minister of lamp401I4340$Environment Sabah ]UIIUk0$13I0$H0S$Datuk Arulpragasam welcomed all present in his

48 49

MICCI News

Sunset Cruise By Simpson Marine Sdn Bhd

Members and guests of ]UIIUg$$0amp13by Simpson Marine Sdn Bhd to a sunset cruise from Straits Quay Marina to the 013g$$H0amp$amp0

their luxury yacht the Four Ramp01$^amp90microsup3acutemiddot

As the tide was low that day the Four Flowers had to anchor out at sea near

the Straits Quay Marina Guests were transported to the yacht on Eastern Otilde`0$313033lt]03$0they were then welcomed with cocktails and light refreshments before cruising by the scenic shores of the islandThroughout the exhilarating journey that lasted close to two hours Simon Theseira Senior Broker for Simpson Marine Malaysia and

his team entertained the guests with a tour of the yacht while elaborating on the services provided by Simpson Marine

M131$acutefrac14raquomiddot$Tamp$[amp$$1303$3130th anniversary this year Simpson Marine provides a wide range of yacht services throughout Asia and is the exclusive dealer amp0$ltamp3amp01leading yacht brands in 30amp$3ampTHORN131$Tamp$[amp$I$l$Thailand Indonesia Singapore and Malaysia

Convergence ndash Penangrsquos Future

]UIIUg$$31annual luncheon dialogue 33I]$130ampg$$uHS4$M$$k-30microsup3acutemiddotlIamp$90$13g$$1R43403luncheon was attended by 13amp13ampacutemicrosup301$guests at the Trader Hotel

U$10113IMinister brought to light on how convergence has and will continue to propel Penang to greater

heights The convergence of manufacturing and services sectors talent and infrastructure were among some of the main areas raised

Today many internationally acclaimed manufacturers have located and set-up their services or RampD hubs in Penang to complement their manufacturing arm This insulates the local economy from cyclical impacts and provides

Penang

Penang

3k33113amp$amplt3additional resilience

g$$19013ltamp134340and heritage augmented lt31m^MkI`samp0Heritage status provides an exceptional backdrop to the convergence of creative talents that has resulted in the rapid development of the services sector Shared Services and Outsourcing (SSO) Business Processing Outsourcing (BPO) and [$ampg0amp1311$[g`13amp-$19now set-up base in Penang providing employment opportunities to over 3000 local people Furthermore the State Government has invested in a RM33 billion Business Process Outsourcing and Information Technology Outsourcing (BPO-ITO) 4$Hlt$-13ampensure continuous growth in this sector that will lead to high-paying and knowledge intensive jobs for tens of thousands

Penang has been consistently rated one of the top ten most livable cities in Asia a testimony to the direct convergence ampamp3g$$11ampUgrave3and hard infrastructure which is continually being improved As businesses talents and industries converge to Penang due to its superior livability factors it will elevate the State to a regional business hub encompassing trade from the Indonesia-Malaysia-Thailand Growth Triangle (IMT-GT) region

l1304amp3I]$13011-131to build self-reliance amongst Penangites and to dissuade them from the dependency syndrome especially on resources and money politics The State Government is committed to providing the best environment for businesses to thrive

Business Advocate

Sabah

lraquo3kU$30$3amp$M-ampkUMmicrosup3acutemiddot10ampacutefrac14ordfmicroacutek-30microsup3acutemiddotat the Sutera Harbour Resort 330133$3amp3ampmicrocedilordmsup1raquovisitors As reported by the kUMmicrosup3acutemiddot`THORN1343amp0Ernst amp Young from 33amp3913amp01microparamicromiddotacutecomprised of Malaysian visitors while 2527 were foreign visitors

A total of 22 countries participated in the expo $ltk$-amp0[amp0Brunei Darussalam Indonesia Taiwan Thailand r3$kamp43013Philippines Australia S$M134amp0I$k30$gamp$Slovakia Germany Zambia m$3[$ampm$3States of America and Japan

SIE 2014 And SIBLT 2014The expo was jointly ampTHORN133lt3K-43ltI]$130ampk$Minister of Infrastructure YB Tan Sri Panglima Joseph g0$[3$$$3I]$130amp^amp030$Territory Australia The Right Honourable Adam Giles

The Sabah International Expo (SIE) is Sabahs premier business fair and a State Government sanctioned trade exposition It is held $$lt$[amp3[$4I3ltkl9$3capitalises on Sabah being the regional hub for the BIMP-EAGA region a grouping of sub-regional economic cooperative amp$13amp90$amp03$acutesup1amp$13

population of more than sup1acuteraquoamp$-amp-

In conjunction with the M-ampamp03$middotraquosup3delegates attended the Sabah International Business 4$13amp$lkUHlmicrosup3acutemiddotamp$acuteraquok-30microsup3acutemiddotl33403Right Honourable Adam S1I]$130of Northern Territory Australia who addressed the challenges facing the Northern Territory and

3Samp90$$31ecircamp03$enhancing Asian relations $30amp$$ul1TjDirector Alvin Goh who -01$3amp$ul114131311stories

SIE has seen 230000 visitors thus far since its inception in the year 2000 It has grown $3amp$9$33301331the close public-private partnership in the State as both parties work together to promote progress prosperity and development

]UIIUZampamp0$collaboration with Tenaga Nasional Berhad (TNB) and SAJ Holdings Sdn Bhd organised a half-day 0$3$3use of energy and water in the State

Held in September at the DoubleTree by Hilton Hotel Johor the

iQXQiQGhfrac34gQGwQZNfrac34sfrac34frac34aeligZDfrac34+aelig

Johor

0$133$ltparticipants and featured two speakers Tuan Haji [0$Ij1Senior Manager of Green Technology TNB and Mohd Zin Othman General Manager of Operations SAJ who respectively presented on sup1GZGq9AXGfrac34ZGgNsfrac34QZfrac34Malaysiardquo and ldquoWater is Precious Do We Have

Enoughrdquo

l013-01$33amp$touched on the various forms of energy used for supply in the State such as biogas biomass and solar with the exception of hydroelectricity The second presentation focused on the latest technologies used 3amp$1403k33130

01091014THORN13$3given the growing demand and expanding population 133paraacuteK130microsup3acuteparastood at 35 million people In addition an interesting fact that came to light 13middotmiddot303$3plants and 23000km of pipes transporting water throughout the State

16th Annual SME Exhibition Suntec City Singapore 2014

Johor

50 51

REGIONAL FOCUS East Coast

Business Advocate

East Coast

MICCI East Coast Meeting and New Members Induction

Labuan IBFC Masterclass]UIIUg$$in collaboration 34$UHRIIncorporated Sdn Bhd organised a half-day 1$0$`133amp0microsup3acutemiddotat the Eastern amp Oriental Hotel Penang Titled sup1qfrac34ifrac34hGfrac34wMhPgGfrac34Solutions to Structure Both Your Business amp Personal Wealthrdquo the seminar featured Zecirc0U1K0133amp01amp$Otildek-13g0amp1331amp4$UHRIU$13amp9$amp909amp4$UHRI1-0amp41331$

1amp43amp$11-1313ltamp$34$30amp0amp$1amp0ampTHORN1311-133exemptions and mid-shore jurisdictions to name a few

Haji Mohd Rasheed [$$]ampU01k$amp0Iamp4$1OtildeTWealth Management Otilde13ltg$$$ampOtilde11amp13313$presented on ldquoPrivate Wealth Management via Labuan IBFCrdquo which covered the intricacies and importance of private wealth management 41$34$l0413

Penang

H1$[44-404$UHRIU$13amp0-amp03Sdn Bhd is a leading 41$11$$$1313$30$1g1313that provides investors an ideal balance of 113$4303lt$certainty in a middle

shore jurisdictionAttended by close to 50 participants the seminar not only provided valuable insights on how to 0ampamp$141$1143also on how to manage personal wealth

Penang

Networking Evening hosted by Jyske Bank

52 53

Ng Lee Penn is the General Manager for Health Safety Environment Quality and Utilities Operations for BASF Petronas Chemical Sdn Bhd Lee Penn has 15 years of working experience in EHS quality management operational planning and strategic marketing Prior to joining aelig+frac34(aelig+frac34Chemicals she was iPGfrac34GNQZ9Xfrac34G9Dfrac34Mfrac34Distribution Safety and Emergency GheZhGfrac34QZfrac34aelig+brvbarhfrac34Competence Centre for Environment Health and Safety (EHS) amp Security in aelig+frac34aelighQ9frac34(9BQwQBiexclfrac34

Regional Focus

3 How has the importance of $90amp$$3

protection changed 3$3I131sector through the years

lI1311133amp0understands the challenges ndash and could even say recognised the uphill journey to be had with regards to environmental protection before most of the other industries even saw environmental protection as a challenge The chemicals industry has progressively incorporate environmental policies in production the safe and responsible distribution of chemicals and how business is conducted which supports the environmental sustainability agenda This commitment can be seen in the establishment ampj1-amp$1I0worldwide sustainable environment code

subscribed to by chemical companies

However we all see and recognise growing and constantly evolving needs from stakeholders Those that the chemicals industry companies have had to respond to very 413lt$134ordf13amp-$133amp

$90amp$$31yenregulations

- Shareholders expectations for good returns on a sustainable investment

ordfI413amp0-1333amp$1for better products and products that reduce carbon footprint

ordfI9kamp133lt-1333amp$1$4$civil responsibility amid global challenges

- Media expectations on fast and accurate reporting Done right this elicits trust

In conclusion the chemicals sector in general and BASF gMlj`^kI131

1-1313lt$long-term view with regards to environmental protection and satisfying dramatically rising energy demands We contribute to meeting 1amp133lt1$1amp0sustainably and thus help master some of the amp01lt13$1Ultimately this generates business sustainability opportunities for us as well

4 What are 3amp$ordf30 $31amp

$13$13ampordf0$lt$13amp$1093amp$$3391$amp1into the company -amp1amp-lt

We believe that principles regarding environmental protection needs to be deeply embedded to ensure sustainability of our company and valued

MICCI Chats With Ng Lee Pennfrac34gfrac34G9XiPfrac34aelig+frac34(aelig+

ndash internal audits are a big part of our daily working lives We conduct regular internal audits on process safety occupational health and safety and environmental protection This is to ensure that our systems and procedures adhere to the highest standards

Furthermore we ensure these high standards of environmental protection extend to and are complied with by the contractors and suppliers we work with In addition to economic criteria our core suppliers are selected on the basis of environmental protection labour and social standards We even recently awarded 1313amp$30133amp0yen10913provider awards The winners were chosen with environmental performance as one of the main criteria

While I oversee the environmental sustainability of BASF gMlj`^kI131operations it must be said that environmental sustainability is driven at every level and by every employee of the company

2 Why do you see $90amp$$3 protection as a

$13110lt943313amp-$11amp4embrace

Environmental protection IS indeed a necessary value for companies Being environmentally responsible makes good business sense as it ensures our continuing 1amp1313$13ampamp-03within the community

We are also coming up against the very real threat of increasing scarcity of natural resources There are already seven billion people living on our planet and this number keeps growing with a projected nine billion people by the year 2050 And all these people will of course want to improve their quality of life This will require more nutrition more energy more housing and more of many other things to satisfy their needs

This means that it is critical that we act $ampIamp-$113$amptheir part in protecting the environment to help address this challenge Development is sustainable when it ldquomeets the needs of the present without comprising the ability of future generations to meet their own needsrdquo For a company this $13amp$303balance between driving business and protecting the environment

1 1S$0 Manager for T3

Safety Environment i43lt$m331Operations you oversee the $90amp$$31413$3ltampHkRgMlj`^kI131operation What are 1amp$90amp$$3initiatives in which ltamp49-ltamp00amp

The company sets high standards in the area of environmental 01-amp$13lt0133$the commitment of both shareholders in creating value and striving for performance that does not merely comply with 043amp$143ecirc1339lt$THORN13$3lt$1and reduces our possible environmental impact This commitment can 1$$313amp-$lt1active participation in j1-amp$1I0worldwide sustainable environment code subscribed to by chemical companies

We have a responsibility to take care of our planet and preserve its beauty resources and strength for future generations It is a

great privilege to be part of the team here at BASF gMlj`^kI1313amprealise these goals

Systems and structures 0amp0$13amp0133how serious the company is about environmental protection and ultimately sustainable development This message is deeply ingrained into the company whereby I-amp$$k413$Developmentrdquo is embedded as one of the 13amp-$lt1k30313Pillars

We carry out various initiatives and campaigns with both our employees and the local community that encourage employees contractors and business partners on a regular basis to reinforce the sustainable development message This include collaborations with the other chemical companies based in the surrounding area for the annual Balok River Adoption Programme (BRAP) and with the Malaysian Nature Society of Pahang for regular environmental activities This year we cleaned and improved the turtle hatchery area at Teluk Mak Nik Terengganu and released turtle hatchlings back to the sea

U31$3413amp43turtles beach cleanings and tree plantings though

Business Advocate

54 55

Regional FocusBusiness Advocate

business partners We engage a long-term view on this and believe 33I130lt1$$0amp0ecirc1339environmental protection By instilling the principles values and goals right into the 13amp-$lt1-amp1amp-ltampI130ltK091Sustainabilityrdquo we ensure that this common vision and goal is considered in all we do

In the long-term this is seen in how sustainability drives upcoming investments and it ensures energy THORN13$3313$ampamp1$environment friendly 1$13amp$$ltimpact in operations is incorporated right from the beginning

5 How has the Verbund concept shaped

3$90amp$$3-amp1amp-ltampHkRgMlj`^kI131

lr04$13amp$13-31a BASF-centric one and it means ldquointegratedrdquo or ldquoconnectedrdquo In BASF everything is connected HkR1sup1r04$sites these sites create amp$amp3amp13THORN13$3production systems by means of smart interlinking The by-product of one plant is used as the starting material for another So there is almost no waste l1133r04$concept is about

BASF PETRONAS I131amp-331-0$13-$3[4$3$13$3r04$

principle is a major part of 313amp-$lt11413$development story We connect our production our technologies our customers our business partners and also our employees in order to make the most of our resources develop innovative solutions and create value from what might otherwise have been wasted

We do not just produce chemicals - we create chemistry for a sustainable future This philosophy is deeply 0ampamp3$313amp-$lt1belief For us this is an ongoing journey and we need all employees to live up to this and make contributions towards sustainable development

6 l4ltintegrated site in Gebeng

Kuantan is one of 33amp$1amp3013r04$13$31g1313region (outside of China) How do you 31-1333$90amp$$3amp43ampampamp1313company operations in the East Coast region amp]lt1

Having the site here encourages more investments and attracts other investors in setting up here in Gebeng While these investments propel Gebeng as one amp]lt111313production powerhouses this also brings challenges in minimising environmental impact Strong cooperation

and support from the Department of Environment and their ampTHORN13011$$ecirc0$3010amp$14$THORN13$31$minimising waste and emissions to proper facilities layout

On a more social side cooperation with NGOs has to be further strengthened and open communications with the local community is needed

7 s3amp standards have been adopted

lt]lt1$13amp-$13amp043$90amp$$3protection practices

Malaysian companies are governed by the standards outlined by the Malaysian Department of Environment There are many standards which are based on approved international European and USA standards such as international convention in all areas of concerning environmental protection from waste water discharge standards air emission standards to Waste handling and disposal European yenmk13$010

applied for Risk Based Approach in evaluating environmental impact while US EPA standards are the guidelines for soil and ground water contamination analysis

Malaysia also has strict 041amp$ordf$-$$$$

amp$$amp0$41301and their development

- Environmental impact studies

- Environment Management programs

- Response to environmental emergencies

The establishment of international chemical companies in the area also means that the highest global corporate standards are applied by the operators At BASF gMlj`^kI131we strongly adhere to strict corporate BASF environmental protection standards that place heavy emphasis in controlling emissions at the source data traceability of waste that is generated and review on a continuous basis on reduction and amp-33amp$-amp3$3We also publish an annual r04$130-amp0313details our environmental commitment and performance

5756

Lifestyle

Words And Images By Sanjitpaal Singh

ordf31-13ampwords and its one that portray the colossal magnitude for every living being on this planet On every step through the forest life is apparent regardless of time and age proving to be an admirable trait of complex creatures and plant-life alike

This wondrous ecosystem generates and regenerates naturally in an endless cycle to produce provide for its inhabitants and to endlessly survive Each from the ever so minute to enormous trees standing tall amongst its peers - life here sustains from only natural elements of earth water and the sun

From rolling mistsbeneath the hills at dawn to starry night skies this is a yearning through every hearts desire for the serenity of life away from the city Through photography we immortalise these emotions for all to view and take pleasure in These images most frequently end up as a feature in our homes from the wondrous plateau that gleams inspiration

What would a -amp3amp0-0$ordfI03$1yen

lenses- Storage media

(compatible to camera)- Tripod for stabilityordfIamp31kamp1amp$

garments hat

- Water amp Trail mix Photography has grown from a tool for visual reference art form a leisure activity a social medium for visual expressions becoming todays most trended lifestyle

In the next issue we will provide examples with techniques to photograph various aspects that can be found in nature together with some safety notes while in the wild

Sanjitpaal Singh is a multi international award winning photographer actively involved in various nature and wildlife and photography related activities Sponsored by various international top named photography brands he actively explores forests to MkXwQXfrac34PQhfrac349heQg9iQZfrac34ifrac34hPqfrac34the beauty of the Malaysian natural heritage to the world

Business Advocate

6160

Business Advocate

Living GreenBuilding for a growing population and preserving the environment is a dichotomy perhaps as old as the dawn of industry Accommodating the 6 billion people on this planet is a 90lt13amp13ltecirc0for mother earth

In recent times the property industry has been demonstrating realisation of 3113amp13ordfecirc133and concepts like sustainable development and green building are 13amp$ampecirc31of the concrete jungles around the world

Relatively few buildings in the Klang Valley provide a good benchmark for sustainable living My personal favorite in the KLCC area is The Troika It combines design and technology to create an aesthetically pleasing structure that interacts organically with its surroundings and 1$0ltTHORN13$3The beton brut architecture boldly reveals concrete in its raw splendor As a result hardly any paint is used on the building

All the windows use low-emissivity glass which increases

Ikhram is an award-winning

investment property advisor

and property analyst with a

focus on residential properties

in the KLCC area and niche

property products in Australia

Gfrac34qgQiGhfrac34egXQwQB9XXsfrac349Akifrac34iPGfrac34local property market at his

AXNfrac34QpQZN+e9BGiexclBYiexclYsfrac34 9ZDfrac34P9hfrac34AGGZfrac34MG9ikgGDfrac34QZfrac34 PGfrac34DNGfrac34+frac349ZDfrac34p9gQkhfrac34iPGgfrac34ekAXQB9iQZhiexcl

By Nikki Huet

For more infromation contact

nikkihuetgmailcom

thermal insulation The use of inverter air-conditioning systems in all the apartments further enhances 3$0ltTHORN13$13ltof the building

My personal favorite is the green lung that is the heart of The Troika It is a large courtyard

with impeccably pruned foliage almost like something Giorgio Armani would have done were he a landscaper This very green garden is central to the entire complex It is literally a breath of fresh air

Who says being green cannot be stylish

QZQZNfrac34aeligifrac3449h9AQfrac34QhigWasabi Bistro at the Mandarin Oriental Hotel [44-40ampecirc01exquisite authentic Japanese cuisine in an elegant private setting An open dining area the sushi bar and private booths ampecirc0$0113amp13of seating Meetings and gatherings can be hosted in the private dining area available On the weekends Wasabi Bistro is also popular with families There are plenty of choices for everyone on the menu

About a quarter of Japanese popular recipes use seaweed to boost 9amp40U31013$

iodine - vital for a healthy thyroid - copper calcium iron and magnesium The Seaweed Salad at Wasabi Bistro is a mix of fresh seaweeds that beautifully complement each other ndash it is a must try Order the Agedashi Tofu or the Tofu and Seaweed Salad to start your mealRice a staple in the Asian

diet is a good source of protein whereas the omega-3 fatty acids in 10$3amp03protection and improved blood circulation Donrsquot 43ltltamp4$yourself thoroughly enjoying the delightful Rainbow Roll or the rich and divine Kumirsquos No 1 The wasabi freshly

made and served with sushi cleanses the palate Wasabi in general is said to have compounds in it that can help prevent tooth decay Wasabi has also been found to aid cancer prevention and prevent blood clots if consumed regularly As with everything good moderation is key

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6FKHQNHURJLVWLFV0DODVLD6GQKGZZZGEVFKHQNHUFRPP

Q12015 B

usiness amp Environm

ent

T

he P

remier A

dvocate for the B

usiness C

omm

unity

28 29

SHEMSI Sdn Bhd supports your path towards sustainability by providing advice training and auditing

services We are proud to introduce internationally recognised training courses that enhance your

capabilities and help you to meet challenges along your path to sustainability

Tel +60(3)5191 7858 Fax +60(3) 5191 6744 Email mailshemsicom Web wwwshemsicom

GRI G4 Certified Training (Sustainability Reporting) This course will introduce you the elements of a sustainability report using the GRIrsquos five step process ldquoprepare connect define monitor and reportrdquo and prepare you to coordinate the sustainability reporting process(Organised by NCSR in collaboration with SHEMSI Sdn Bhd)

bull 14 ndash 16 Apr 4 ndash 6 Aug amp 17 ndash 19 Nov Kuala Lumpur

IEMA Managing with Environmental Sustainability This course aims to provide anyone working in any managerial role with a strategic and operational overview of environmental sustainability

bull 25 ndash 26 Feb amp 18 ndash 19 Aug Kuala Lumpur bull 2 ndash 3 Jun amp 27 ndash 28 Oct Penang

IEMA Making the Transition to ISO 14001 2015 This course is designed to provide you with an understanding of the revised standard enabling you to evaluate and implement changes with the aim of improving your organisationrsquos EMS and environmental performance

bull 20 ndash 21 Jan 26 ndash 27 May amp 8 ndash 9 Dec Kuala Lumpur bull 17 ndash 18 Mar amp 29 - 30 Sep Penang

IEMA Carbon (GHG) Accounting and Management This course is aimed at professionals responsible for measuring reporting and managing carbon dioxide and other greenhouse gas (emissions) for their organisation

bull 1 ndash 2 Apr 28 ndash 29 Jul amp 6 ndash 7 Oct Kuala Lumpur

IOSH Managing Safely This course brings managers up to speed on the practical actions needed to handle health and safety in their workplace

bull 2 ndash 5 Mar amp 24 ndash 27 Aug Kuala Lumpur

bull 11 ndash 14 May amp 30 Nov ndash 3 Dec Penang

^ƵƉƉŽƌƚŝŶŐzŽƵƌWĂƚŚdŽǁĂƌĚƐ^ƵƐƚĂŝŶĂďŝůŝƚLJ

SUSTAINABILITY FROM THE BOARDROOM

421280-P

LEAD

MANAGE

DELIVER

bull IEMA ndash Institute of Environmental Management and Assessment UK

IEMA Leading With Environmental Sustainability From leaders in organisations senior executives board members and investors this course encourages all to formulate a strategic understanding of the risks and opportunities presented by a changing environment on their ability to do business

Provided in-house upon request

bull IOSH ndash Institution of Occupational Safety and Health UK

Business Advocate

of its information and control systems etc This scene setting information helps the organisations to identify the threats to its existence and any opportunities that these may create In doing so the organisation is encouraged to apply a life cycle perspective so that these threats and opportunities are seen in the long term This does not imply that organisations have to perform a formal life cycle assessment

The standard also continues its current theme of requiring the organisation to determine its discharges the resources it uses including those in its value chain and manage those which are 1$13$3$amp003ampprotect the environment as well as determining the legal and other requirements with which it has to comply However in doing so the organisation is required to consider how these may also threaten the organisations existence eg failure to comply with the law could lead 3amp$1$0-433amp$damage or a controlled and approved waste discharge could lead to boycotts public protests and shareholder concerns

Another important change in the standard that helps in

Amarjit is the technical expert representing Malaysia on ISO TC 207 revising ISO 14001 and ISO 14004 She has been involved in delivering environmental OHS and other management system services in Malaysia Indonesia New Zealand and Australia since 1999

from environmental conditions and trends In addition they believed 331$13$313$13amptheir business operations to deal with resource scarcity were needed amp$lt$3lt0microsup3acuteraquo

Organisations need to understand that assessing environmental trends across the life cycle of their products and services and their impact on operations markets policy and reputation is a necessary imperative 3lt03ampecirc1339ltmanage threats capture opportunities and generate long-term competitive advantage The environmental landscape is changing and as a consequence the business landscape is also changing How can business leaders 0113113$1

U$3middot34030amp31year the third edition of Uk`acutemiddotsup3sup3acuteM$90amp$$3Management Systems

will be published Ugrave3030lt01ampextensive deliberation by technical experts from over 60 countries The new version has incorporated the work of an ISO future challenges group as well as changes coming from an extensive stakeholder consultation process

One of the key changes in the standard is a requirement for organisations to determine the risk to the organisation by external threats such as climate change water shortages resource scarcity etc To achieve this the standard requires the organisation to understand its external and internal context such as where is it located what constraints does it face and the suitability of its organisational structure limitations

addressing the risk is to ensure environmental management is integrated into the amp0$13amp$113amp0business processes and that there is compatibility between its environmental policy $3amp0$13amp$1strategic direction

In summary the new 901amp$ampecirc0141$11a process to identify the risks they face from nature as well the ones they create which ltecirc1331amp133ltamp0indirectly themselves and to consider these over the life cycle of their products and services While this may require additional resources the standard is moving organisations towards achieving sustainable development and will $1403microsup3acutecedil901amp$remains relevant for at least the next decade

31

Features

organisations that rely heavily on social media platforms to reach the masses Social media environmentalism though a relatively new introduction to the web is actively spreading In recent years Facebook pages have covered issues such as industrial plants and climate change to sustainable living and biodiversity conservation

Even with online media becoming more prominent local Malaysian television channels still remain to be an important and credible outlet on environmental issues for

the Malaysian audience The stations that cover environmental causes $134lracute$lrpara33are capable of reaching a majority of the local audience Run by Radio Televisyen Malaysia the channels are funded and governed by the Ministry of Information under the Malaysian government It is an $4$3amp43-13amp0the government to actively interact with the public on environmental issues

An active online medium along with credible broadcast and print outlets have resulted in many widespread

environment-related events gaining exposure including Malaysia Environment Week Earth Day World Environment Day Wetlands Day Water Klt$]lt11^ampg1313KltI-$and even Earth Day that has garnered tremendous support through the years

In conjunction with all these events green marketing is used to encourage repeat green purchases among consumers Through this strategy green products were marketed towards consumers to

$4$1330-40131$131amp$1Iamp$1401whose purchasing decisions are guided by environmental concerns are known as green consumers While this is still not common in Malaysia more consumers are becoming green consumers with increased exposure to green 03$$31$31

Preventing and eradicating environmental issues should not only be a timely event it should be an everyday event that 13amp1amp0amp0than a separate thought or action Everyday people can contribute to this cause in numerous ways lt013lt013$3paraj1laquoj413j41and Recycle Through even the smallest of actions environmental friendliness can become -03amp90ltamp$1daily routine Environmental issues transcend boundaries on both a local and global scale It speaks a universal language that is not unique to one particular locality or the concern of only a certain group of individuals By communicating its urgency through varied targeted media and language outlets it is recognised throughout all cultures as an issue of eminent importance Environmental -01093amp$$3all no matter the age or 134340ecirc0$131s$a nation comes together transformative actions can be made on a collective level to give back to the environment in the same way it gives to the nation

10 EVERYDAY TIPS FOR GOING GREEN

Bring your own bag when you go grocery shopping It cuts down the use of non-biodegradable plastic bags 1Wash some clothing items less If it does not require to be 11ampUgrave3$03$and wash it later 2

Unplug your phone or laptop charger when they are fully charged to conserve energy 4k313ampecirc31$ electronics that are not in use before going to bed5

Kamp$3933004$$$$ltamp40041$ltamp40teeth Gallons of water can be saved this way 6

If you need to print materials print double-sided copies to save paper7Walk ride a bike or carpool whenever possible It will reduce harmful emissions from increased vehicles on the road

8To save water during showers try and use a pail of water instead of the showerhead

3 Bring your own Tupperware when you take away This not only allows less usage of Styrofoam clamshells but also keeps your food air tight and fresh

And the most important tip is to spread awareness in any way you can Word of mouth is a powerful tool that can make a ecirc0$13amp03$90amp$$3

9

10

30

Business Advocate

]lt11-00ltamptowards environmental awareness is to encourage environmental 133$1-0lt$$133$1$businesses to incorporate environmental issues more responsibly It is paramount to ensure environmental responsibility becomes second nature to everyone To make this a reality federal and state government departments non-governmental institutions the private sector educational institutions and the public masses are all jointly promoting environmental consciousness and encouraging active participation on both formal and informal platforms

0$11ecircamp0310targeted at all levels of society from teachers students and government agencies to developers restaurant operators industrial owners and

the general public This way awareness is spread from the ground up and spread to every corner of the nation It goes further than awareness and calls for the awareness to be turned into action

As a way to introduce environmental causes to the workplace professionals from numerous career backgrounds and industries are acquiring green skills Green skills include technical skills knowledge value and attitudes that are introduced within the workforce to infuse sustainability and positive environmental outcomes into business strategies

The Forest Research Institute Malaysia (FRIM) and various other environmental organisations did just this by conducting both formal and informal workshops along with training programmes

to compliment the knowledge that their teams had in order to better extend their reach to the public To successfully move towards a more environmentally sustainable nation working professionals and corporations need to build on harbouring green skills to implement into the long-term sustainability of the economy

The importance of environmental education has further been highlighted in the 2002 National Policy on the Environment where it is mentioned as one of the key areas within the green strategies In line with this the National Education Policy outlined lsquoEnvironmental Education 130amp113I4001344which was introduced in both primary and secondary schools since 3acutefrac14frac14sup31l1$1that environmental education is infused into each subject in school

rather than taught as a single subject The non-governmental organisation WWF has consistently worked with state education and environmental departments to develop ecirc1339$90amp$$3education models

While the traditional methods of education continue to grow and adapt the growing presence of online users and social media has begun to spread the news of current environmental issues at an advanced pace from the sharing of global and local news pieces to various environmental campaigns and documentaries

In Malaysia alone there 0$133acutesup3middotmillion Facebook users which enables them to share and strike up an active conversation about pressing environmental issues It increases dialogue between online social media users and a number of environmental

Environmental Awareness Change Through Awareness And Action

frac34 QBPfrac34QZfrac34iPGfrac349p9QX9AQXQisfrac34Mfrac34Z9ikg9Xfrac34gGhkgBGhfrac349X9shQ9frac34GZVshfrac349frac34AkZiQMkXfrac34ehQiQZfrac34in the way our countryrsquos land water air and other natural elements provide for its people But although bountiful these resources are not unlimited If not utilised in a sustainable manner resources risk depletion and can cause irreparable damage to the environment To deter any continuation down this path environmental awareness has been gaining momentum in Malaysia as a way to encourage sustainable living and to put to rest many long held environmental myths

32 33

Features

Environmental Quality Act the Ministry of Natural Resources and Environment (NRE) is responsible for the policies that concern environmental and climate changes This includes the National Environmental Policy and the National I3I$gamp13lt

The Environmental i43lt133ampacutefrac14ordmmiddotwas called into action to prevent abate and control pollution and to enhance the environment It covers restrictions on air pollution noise pollution soil pollution water pollution and any pollution caused by discharge of oil into the 13amp4$30lt1301l133also covers prohibition of open burning that has been a pressing issue with the recent $9$30pollution in the country

By placing restrictions and regulations to clamp down on common environmental pollutants the Environmental Quality Act controls and prevents industrial pollutants agro-based water pollution industrial wastewater pollution motor vehicle emissions and toxic Otilde0amp4113

In 2002 the National Policy for the Environment was formulated and approved by the Department

of Environment which is under the Department of Ministry of Natural Resources and Environment of Malaysia The policy aims for the betterment of environmentally sound and sustainable development in managing and conserving the environment

The main objectives of the National Policy for the Environment are to harbour a clean safe healthy and productive environment for current and future generations and to support the conservation of the 13amp4$30lt14$4$diverse cultural and natural heritage with ecirc1339-0313-3amp$ltall sectors of the society This way the other key amp1339amp4$sustainable lifestyle and patterns of consumption and production can be achieved

Overseen and governed by NRE the national climate change policy is instrumental in shaping 3ecircamp031$3$3ampcombat environmental woes as this is a global 11433ecirc1331$amp3only Malaysia The need for the national climate change policy arose due to the evident future climatic change in Peninsular Malaysia 3$microsup3middotacute$microsup3cedilsup3

If climatic issues are Ugrave34$13133temperature could rise to worrying standards

with higher maximum rainfall and lower minimum rainfall and 0090ampand lower low river ampk41313amp$3amp$1could evoke problems $14THORN13$13ltampwater food security issues due to low crop yield economic loss 0amp901ltecirc133plantations and eroded public infrastructure

The climate change policy therefore seeks to ensure that climate change is kept in check in order 3amp4$3amp$sustainability and avoid future calamities l013amp1339includes making the issue mainstream to bring about more competitiveness and improve the quality of life While the second

and third objective is to integrate the climate change responses into policies and plans and to strengthen institutional and implementation capacity

With the guidance of these environmental acts Malaysia can begin to tackle pressing ecological issues to also further 3$3amp$191amp$amp0sustainable economy The environmental policies and regulations are drawn up with a view to complement the national growth of the country while simultaneously preserving the natural environment It maintains $13$13between the economical and environmental goals and strives to enhance the quality of life through long-term sustainability

Business Advocate

National Policies Changing The +BeGfrac34Mfrac34ZpQgZYGZi9Xfrac34GNkX9iQZ

The strength and wellbeing of Malaysia as a nation has always steadily been 9hhBQ9iGDfrac34qQiPfrac34iPGfrac34GBZYQBfrac34hBQ9Xfrac349ZDfrac34BkXikg9Xfrac34egNgGhhfrac34Mfrac34iPGfrac34BkZigsiexclfrac34frac34MkXwQXfrac34iPGhGfrac34AVGBiQpGhfrac34GZpQgZYGZi9Xfrac34QZQiQ9iQpGhfrac34P9pGfrac34AGBYGfrac349frac34ZGBGhh9gsfrac34QZwXkGZBGfrac34QZfrac34shaping national policies in hopes of a sustainable and advanced economy

The magnitude of recent national and global environmental issues 99lt$4$13]lt11$3amp$policies The onset of growing economic advancement also $1331$39ecirc1331on the environment if undertaken in an unsustainable manner It has therefore become pivotal to correct such environmental impacts in order to alter the 13400$3133ampecirc01amp03$3amp34340

generations of Malaysia

Under the Tenth Malaysia Plan the agenda covers the protection of the environment in unison with the goals of economic power And to make this goal a reality focus is placed on the National Policy on the Environment the National Green Technology Policy and 3^3amp$I3I$gamp13ltamp$various other policies

that seek to change the scope of environmental regulation

The National Green Technology Policy is a governing policy that 14$13$microsup3sup3frac14and is built on four pillars The pillars are energy environment economy and social It aligns environmental $31333amp-0amp-]lt11sustainable development The policy seeks to -0ampamp3THORN13$3$0lt

usage while conserving the environment and improving the quality of life for all in order to accelerate national economic development

The National Environment gamp13ltI3I$Policy and National Environmental i43lt133acutefrac14ordmmiddotform the foundation of environmental management in Malaysia While the Department of Environment (DOE) enforces the

34 35

CEO Profile

5 MNS has $amp$ engaged in

conducting studies and campaigns towards -0amp3133$]lt11$34001093are some of its current strategies today

We call on stakeholders and get them involved in sustainable programs to further enhance their awareness We believe that having stakeholders and key players involved with on-ground programs help to educate and indirectly become more ecologically conscious and cautious

Furthermore we work with schools across the nation through [g$13$3

6 How can businesses -lt

amp013390ampin supporting and protecting the environment

Begin by educating employees through sustainable practices at the work place and slowly it would eventually carry through in their homes as they would educate those around them on sustainable practices

7 Having a keen interest amp$$340

history and being 3$3photographer ltamp4019311-1331$4$13and aided you in your present position at MNS

My personal interest and inclination towards all things nature 9$Ugrave4$13ltdecision to be involved in conservation for the nature and the environment the very habitat in which wildlife call home It

has also provided a greater understanding of what conservation initiatives are required for each given situation

Photography is still very much a hobby Ugrave30lt$4$13as a bird and wildlife watcher and capturing the moments it is also a pleasure to share them with other like minded members and friends I would strongly recommend bird watching as an adjunct to becoming volunteers and conservation advocacy

Business Advocate

1 Having been $9amp9

$3]lt1$Nature Society (MNS) initiatives 13$ltamp40ltdescribe the associationrsquos 13amp00amp1$functions

]^k13amp091amp$and mission is to ecirc1339lt-0amp3133manage and conserve ]lt11natural heritage and rich biological diversity for 3$3$appreciation for all

In Conversation With The President Of The Malaysian Nature Society

Our objective is to carry out missions in the interest of the public without the intent of commercial amp0amp$30lt-0amp3$amp13$3ltmaintain transparency and accountability in all our dealings with members and external supporters and partners such as funding agencies sponsors government agencies and the public

2 How have amp$30 trends within

the environment $9amp-$3$134$consumption and -amp-43amp$ecirc133

nature as we see it today

Population dynamics impact the environment and the long

term trends

have resulted in over consumption of our natural resources and in return we constantly look for alternative answers to the resources which is usually a natural outcome of reactions It may be viewed as a negative or positive respond to the behavioral patterns of human nature depending on the outcome

3 With the growth of 313$ampamplt

$amp$4133amp$01amp401319- how have systems for monitoring and reporting on nature improved over the years

It has improved networks internally we are now more connected with the rest of the key industry players on a national and global scale

It has improved our amp0$113$313

studies and research initiatives Moreover it has aided our work in providing better places and knowledge of wildlife while uniting local communities landowners and businesses

4 What are the biggest 13$1

$]lt13amp011413$3lt

Encouraging politicians and decision makers and local authorities to be more beholden and responsible towards our natural heritage The absence of legally binding plan to guide development from the very beginning may be the cause of current uncontrolled and chaotic developments

The need for good political will and top-down intervention to guide developments is very much needed as it is the best solution to most of our environmental issues

Henry Goh has been championing the cause of MNS and the environment since 2003 Having led the MNS Selangor Branch as chairman for the past 4 years Henry had played a pivotal role in the successful ldquoSave Bukit Kiarardquo campaign to protect one of the few remaining green lungs in the city where more than 10000 signatures were collected

36 37

Members News

Company IM^lmjuHllMjUMkkMk ]ukUkK^HTKName k401^$ampampDesignation S$0]$0Address 9acuteacutes13s$ s1Iamp$1-$3micro^ampordmZ$kkacutesup1yenacute middotordmcedilsup3sup3k4$Zltk$amp0TelFax sup3paraordfcedilacutemicroparaparasup3sup3sup3yensup3paraordfcedilsup1paraparaacutemiddotsup3ordmBusiness Sector 43ampamp39

Company I`lMI^ljKMkMjrUIMk]ukU SDN BHDName ]4R041]40Samp-$Designation Iamp4$30lt]$0Address ^ampfrac14frac14ordfsup3acuteZ$k0microsup3 Taman Bukit Dahlia raquoacuteordmsup3sup3g10S4$Zampamp0TelFax sup3ordmordfmicrocedilcedilsup1cedilcedilmicroBusiness Sector `301m$1-13

Company KU]^^K]j[T`lMkK^HTK 13yenampK`mHMljMMHuTUl`^Z`T`jHTjmName kamp$]13S03Designation S$0]$0Address sup3acuteordfsup3micro]$0$0 acutemicroZ$^T$ raquosup3sup3sup3sup3Zampamp0H04Zampamp0TelFax sup3ordmordfmicrosup1raquosup1raquosup1raquoyensup3ordmordfmicrosup1raquosup1raquoraquoraquoBusiness Sector Tamp31yenlamp401

Company MlTUtHkMglMlKName Z-[0amp$Designation ]$$K0133amp0Address microHordfmicroordfacute9microlamp0microHgk$30 Jalan Stesen Sentral 5 cedilsup3middotordmsup3[44-40 TelFax sup3acutemiddotordffrac14sup1acuteacuteraquofrac14cedilBusiness Sector Iamp$143$13ltH41$11k09131

Company H`jKj``]I`jg`jlMkMjrUIMk [kK^HTKName k$3lDesignation ]$$K0133amp0Address amp3sup1sup3cedil9sup1[g]Slamp0 raquoR0139$4H$0m3 middotordmraquosup3sup3g3$Zltk$amp0TelFax sup3paraordfordmordmmicrosup3acuteacuteraquoraquoyenordfparaordfordmordmmicrosup3acuteacuteacuteacuteBusiness Sector Iamp$143$13ltyenH41$11k09131

Company SlMsukkK^HTKName K3ampTIamplt[amp$Designation IM`Address middotsup1Z$K34k4$ Taman Tun Dr Ismail sup1sup3sup3sup3sup3[44-40TelFax sup3paraordfordmordmmicrosup1ordmsup3frac14microyensup3paraordfordmordmmicrosup1ordmsup3sup3paraBusiness Sector M4133amp$yenl0$$

Company UjIS`HkMjIT]kK^HTKName ]13Tl$T$Designation IM`Address k4$313Oumlg$$Ilt0133ltHamp13acuteordfacutemicroordfacutemicroH Untang Mayang Pasir 3 acuteacutefrac14cedilsup3Hlt$H04g$$ TelFax sup3middotordfsup1middotsup1microsup3microsup3yensup3middotordfsup1middotsup1parasup3microsup3Business Sector Iamp$143$13ltyenH41$11k09131

Business Advocate

MICCI Welcomes Its New Members

Company Mj`g`KkK^HTKName K34samp$l413sDesignation M13439r13g01$3Address Hordfacutesup3ordfSS0amp4$Rampamp0Hamp13H [[l1k40raquoraquoacutesup3sup3 [amp3[$4kTelFax sup3raquoraquoordfmicroacuteraquomicrocedilcedilyensup3raquoraquoordfmicromicroacutemicrocedilcedilBusiness Sector Iamp$143$13ltyenH41$11k09131

Company SM^kUgM[MjZ^IjMMjtIMkK^HTKName R0T$H$34j$Designation I``Address 9paraacuteacutek$30]jIH Z$l0901cedilsup3middotordmsup3[44-40TelFax sup3paraordfmicrosup3paracedilcedilfrac14frac14raquoyensup3paraordfmicromicroordmmiddotacutesup3microacuteBusiness Sector Iamp$143$13ltyenH41$11k09131

Company ljgIkK^HTKName 1amp$samp$Designation S$0]$0Address frac14amp0amp$kamp$parayenmicro [1$g0$4130$kamp$ acutepararaquosup3sup3H4330amp03g$$TelFax sup3middotordfparacedilsup1sup1paracedilcedilyensup3middotordfparacedilsup1middotsup3sup1sup1Business Sector ^amp$ordf]313]$4133401

Company ]MMgTUUgkkK^HTKlaquo[mm]gmjName j1303113Designation K0133amp0Address ampltS0amp4$Rampamp0 ]$0$`0$3[ [IIcedilsup3sup3raquoraquo[44-40 TelFax sup3paraordfmicroacuteordmfrac14raquofrac14ordmordmyensup3paraordfmicroacutemiddotraquocedilordmcedilsup1Business Sector j3yensamp1

Company ^^`kgTMjMHTKName ^[H$Designation Iamp-$ltK0133amp0Address ^ampmiddotordmordfmicroacute13Rampamp0Z$gZmcedilyenacutemicro K30$k4$lt[amp3K$10 middotordmraquoacutesup3g3$Zltk$amp0TelFax sup3paraordfsup1acutemiddotacuteraquofrac14frac14raquoyensup3paraordfsup1acutemiddotacuteraquoraquofrac14frac14Business Sector I131yen]$01

Company HZk`RRkT`jMkK^HTKName H$RampampkIampamp$Designation ]$$K0133amp0Address m$3Kordfparaordfpara]$9$4acute ^ampacuteraquofrac14Z$l4$j cedilsup3middotsup3sup3[44-40 TelFax sup3paraordfmicroacutesup1microraquosup1raquoraquoyensup3paraordfmicroacutesup1microfrac14sup1frac14frac14Business Sector `yenS1yeng30amp13131

39

Members News

Company llT`^Sg^lTUjMkK^HTKName K$$lt4Designation 0S$0]$0Address amp3pararaquoacuteraquoordmZ$kmraquo Taman Industrian Subang Utama k1lt$micromicromiddotsup3parasup3sup3kk$amp0 TelFax sup3paraordfcedilacutefrac14acuteacuteparaacuteraquoyensup3paraordfcedilacutefrac14acuteparaacuteraquosup3Business Sector ]13$0ltyenM4-$3

Company lM^Huk`mlTMj^kK^HTKName 130H03ampampDesignation IM`Address ^ampordmZ$$k3m l$$k3raquoacutecedilcedilsup3Zampamp0H04Zampamp0 TelFax sup3ordmordfcedilcedilraquoraquoraquoacutemicroyensup3ordmordfcedilcedilraquoraquoraquomicroparaBusiness Sector M4133amp$yenl0$$

Company m^UlMKRmMkmggu]kK^HTKName M$[$^13amp1Designation ]$$K0133amp0Address IordfcedilordfparaHamp13Ik4$U$0Iamp$amp Z$mkZsup1yenmicromiddotordmsup1acutesup3k4$Zltk$amp0TelFax sup3paraordfcedilsup1parasup1sup3acuteparasup1Business Sector l0$U-amp03yenM-amp03

Company sH^KkK^HTKName samp$u$u-Designation S$0]$0Address cedilsup3acutecedil3Rampamp0s1K$ sup1middotZ$k4l$k$3amp1 raquosup3acutecedilsup3Zampamp0H04Zampamp0TelFax sup3ordmordfparaparamiddotacuteacuteordmmicroyensup3ordmordfparaparamicrofrac14ordmacuteordmBusiness Sector g0amp-03ltyenjM133

Company k^I[H`kkkK^HTKName k40$30$kamp14$0Designation IM`Address ^ampacutesup14$g041$[$para l$g0$4130$I$$jlt paraacutemiddotcedilsup3U-ampg0 TelFax sup3cedilordfmicroraquoacutemiddotfrac14frac14cedilyensup3cedilordfmicroraquomicromiddotfrac14frac14sup1Business Sector RampampyenH901

Company sUwMglR`j]kK^HTKName ]g0$3$Designation ]$$K0133amp0Address k43cedilsup3ordfmiddotordfparamiddot3Rampamp0 Wisma UOA Damansara 50 Jalan Dungun K10T31cedilsup3middotfrac14sup3[44-40 TelFax sup3paraordfmicrosup3frac14parasup1acutecedilmicroyensup3paraordfmicrosup3frac14parasup3sup3cedilsup1Business Sector Iamp$143$13ltyenH41$11k09131

Company s]gj`gMjlu]^SM]M^lkK^HTKName i4kT4Designation ]$$K0133amp0Address amp3cedilacuteS0amp4$Rampamp0Hamp13R j4$k$]3para1I3lt raquoraquosup3sup3sup3[amp3[$4kTelFax sup3raquoraquoordfmicrocedilmicroacuteordmordmyensup3raquoraquoordfmicrosup1raquocedilraquoacuteBusiness Sector g0amp-03ltyenjM133

Company s`^KMjRmT`jUw`^kK^HTKName I4kltT$Designation K0133amp0Address cedilsup3raquosup1Z$[4$H4lt `ecircZ$H10microcedilmicrocedilsup3[4$3$g$ TelFax sup3frac14ordfcedilsup1sup1acutefrac14paraacuteyensup3frac14ordfcedilsup1sup1parafrac14cedilmiddotBusiness Sector 0134340yeng$33amp$1

under

constructio

n

38

Business Advocate

Company [^`sMKSMTrM^kK^HTKName ^ampamp0$H$3]ampu1$Designation I0$Address microparaZ$k3031r raquosup3microsup3sup3Zampamp0H04Zampamp0TelFax sup3ordmordfmicromicromicromicrosup3raquofrac14Business Sector M4133amp$yenl0$$

Company ^mk`jkK^HTKName U$0Z1amp$k4$0Designation ]$$K0133amp0Address acuteparaordmZ$Z3g0 l$H43`ecircZ$H43 middotparasup3sup3sup3[$k$amp0TelFax sup3paraordfraquoordmparamiddotordmmicromicrosup3yensup3paraordfraquoordmparamiddotordmmicromicroacuteBusiness Sector M$0ltyenm331

Company gjM]UMjgmkgj`gMjlu]kK^HTKName K3ampk0Z13lt[0Designation K0133amp0Address ^ampmicrofrac14ordfsup3microZ$H130acuteyencedil Taman Nusa Bestari raquoacuteparasup3sup3k4Zampamp0 TelFax sup3ordmordfcedilacutemicroparacedilmicromicroBusiness Sector g0amp-03ltyenjM133

Company jKOtildek^[msUljMMkllMkK^HTKName RU0[H$ordfj1Designation IM13439`THORN130Address k43acutesup3ordfsup3ordmH$raquog04k`T` ^ampmicroamp0amp$H$[44-40I3ltI$30 cedilsup3middotcedilsup3[44-40TelFax sup3paraordfmicroacuteraquoacutemiddotsup3acutemicroyensup3paraordfmicroacuteraquoacutemiddotsup3acutemicroBusiness Sector g0amp-03ltjM133

Company [^SumM^gjU^lU^SM^lMjgjUkMkK^HTKName lltI$TampDesignation K0133amp0Address acuteacuteZ$g01frac14yenacuteparaH$0H04g01Zlt raquoacuteordmcedilsup3Zampamp0H04Zampamp0TelFax sup3ordmordfpararaquoordmraquoraquoraquoraquoyensup3ordmordfpararaquoordmordmordmordmordmBusiness Sector ]yen9031$

Company jMSmk]^SM]M^l]ukUkK^HTK - PENANGName Zlt$3I$010$Designation S$0]$0Address 9acutesup1S40$ltg0amp$`THORN13lamp0 Z$[acutesup3microcedilsup3Samp03amp$g$$TelFax sup3middotordfmicromicromicroraquoraquoraquoacuteyensup3middotordfmicromicromicroraquoraquosup3acuteBusiness Sector Iamp$143$13ltyenH41$11k09131

Company kU]gk`^]jU^MkK^HTKName g4s$Designation S$0]$0Address 0]0$I4cedil3]Z$g$3 ordmacutesup3cedilsup3gamp03K131amp$^0k$TelFax sup3sup1ordfsup1middotordmsup1raquosup1raquoyensup3sup1ordfsup1middotordmsup1sup1acuteordmBusiness Sector l0$1-amp03

40 41

MICCI News

Kuala Lumpur

Kuala Lumpur

In light of the overwhelming success of 3acute13^3amp$Iamp$0$13on Goods and Services Tax Skl$]ltmicrosup3acutemiddot]UIIU$3]lt1$Export Academy organised the 2nd National Iamp$0$13amp$Skl$k-30microsup3acutemiddot33premises of MATRADE The conference themed

2nd National Conference On GST Implementation

Networking Evening At Carlsberg Brewery Malaysia

ldquoChallenges in the Implementation of GST in Malaysiardquo brought together 13amp13ampacutemicrosup3-0313-$31from various industries

The keynote address was 90ltK3ampk0[H$TDirector General of the jamplt]lt1$I413amp1j]I$34019$

speakers that included SM Thaneermalai Senior Executive Director of g01330amp41Iampamp-0103[40K-43ltK0133amp0ampj]Iu-Han Executive Director of g01330amp41Iampamp-01Taxation Services Sdn Bhd Stanley Wong Director of ksg0amp133Iamp$143$k$H[04H0IM`of OMNI2U Sdn Bhd Irene Yong Partner at Shearn Kamp0OtildeIamp$ZltIl0$03]u`H

U$1011K3ampk0[1343amp$3331compulsory for businesses whose taxable supplies amp0acutemicroamp$3113RM500000 to register by

the deadline on December paraacutemicrosup3acutemiddotT133331amp$313amp-ltj]Ithere are nearly 300000 potential registrants who are required to register for GST to avoid any legal action However as at September microsup3acutemiddot3401013below par

The conference highlighted a number of key areas of GST particularly on its challenges and implementation current developments its process and procedures 1ampUgrave301amp43amp$1$legal issues concerning the transition One certainty it was widely acknowledged that careful planning detailed preparation mass participation and an extensive taxpayer education programme are key aspects for a successful GST implementation in the country

]amp03$raquosup301and guests turned up amp0]UIIU1$3amp0$9$$3I010Brewery Malaysia in ^amp90microsup3acutemiddotlcasual get-together was graciously hosted by I010amp13ampall guests with an array of exquisite brews along with $--3$1-0Henrik Andersen

Managing Director of I010]lt103all guests with a toast that 0lt$30amp413]UIIUand the long established relationship between both organisations particularly citing on some of the key initiatives that the I019amp133and continues to represent amp$ampI010$businesses at large

Throughout the evening 90amp41-011-amp$1amp0lt]01amp]UIIUwere handed out as lucky draws such as two ]4$13lt1-01ltMunchy Food Industries k$H13ampecirc0hair dryer two table lamps and two solar lights by Philips Malaysia two RM50 vouchers for dining at the Sultani Restaurant lt[amp0$U-]Sdn Bhd and one voucher each for a scuba diving lesson and three personal training sessions by ]0113ecircl0$$ Sdn Bhd worth RM365

and RM350 respectively It was indeed an enjoyable and laid-back evening that set an ideal atmosphere for those in attendance to establish new business contacts and to catch up with old friends

]UIIU3$1311$130--0133amp$3ampI010Brewery Malaysia for their exceptional hospitality sponsors for their kind contributions and most certainly to all members and guests who enlightened us with their presence

Members News

MICCI NEWS

42 43

MICCI News

Lessons Learned From Cargo Hijack

An eight tonne truck carrying goods valuing half a million ringgit was hijacked by 6 assailants disguised as $amp013$31ampTHORN1301wielding machetes around $3amp$micropara]ltmicrosup3acutemiddotOne of the two drivers manning the truck was 4ampecirc$$amp30130amp0$Ugrave3lt30ampside while the other driver was made to drive the truck against his will The driver that escaped managed to hail down a taxi and lodged a report at a nearby police 133amp$3$acute $431ampthe incident

Fortunately with the assistance of the trucks Global Positioning System (GPS) the police managed to intercept the truck in 35 minutes and all assailants were apprehended in

Kuala Lumpur

Kuala Lumpur

policy to receive and deliver all containers without knowing its contents to reduce the risk of containers being a target In terms of 13ampamp03amp$3I413amp1and Police Westports does work together with both authorities on certain cases involving cigarettes contraband and cargo hijackings

The meeting provided an ideal avenue for the I03amp4$013$the daily processes at Westports while allowing for suggestions on security matters to be raised Westports agreed that such cooperation is vital in enhancing its operations and will look closely at 03013ampamp03amp$ecircamp031between both organisations

what was a nerve wrecking situation

That being said the entire incident was actually a staged cargo hijack however only to the knowledge of a handful of police ampTHORN1301$333involved representatives 0amp]UIIU1Zamp$3133amp$k13403ltIamp4$13ZkI`$3jampltMalaysian Police (Selangor contingent) The whole operation was sponsored ltlkI`H0l113ampStores (Malaysia) Sdn Bhd Metrod (Malaysia) Sdn Hk13$0amp13131(Malaysia) Sdn Bhd British American Tobacco and Securiforce Sdn Bhd

The exercise was aimed at improving security awareness among security managers and transporters

on modus operandi used by criminals as well as to measure the response from the police

The need for industry awareness on cargo 13$110133$statistics compiled from ]UIIU01lstatistics revealed that in microsup3acutemicroordmmiddot131100-amp03with losses amounting to $133j]microacuteamp$$microsup3acutemicroordmmicro1311with losses amounting to RM6 million were 0-amp03$microsup3acuteparak$13Z$40ltmicrosup3acutemiddotcedilsup313119been reported with losses estimated at RM62 million raising concern amongst manufacturers on how easily the information on movements of freight its content and value can be obtained

l-amp13amp03$3a number of strategies for implementation and enhancement in order to avoid and be better prepared in an instance of a hijack Making certain that employees are appropriately trained to follow all guidelines in such situations can make a major

ecirc0$13$3amp4313ampwhile technologies such as advanced GPS panic button door sensor and immobiliser can play a vital role in thwarting deceitful pickupsA few recommended guidelines that could -09$313$1$134bull Avoiding the use of

secondary roadsbull Traveling in convoys bull Stopping only at brightly

lit designated areas bull Routes and cargo

load should be kept 13110amp30parties

plusmn Iamp$41333amp3amp$study on all cargo movement

bull Maintain a list of emergency contact numbers

]UIIU13amp$3$43ampwork closely with all relevant authorities on educating businesses and the community on crime awareness and prevention particularly on cargo hijacking and warehouse break-ins The I03$1311$130appreciation to all parties that were involved in the planning and execution of the mock drill

Business Advocate

lI01Zamp$3133amp$k13403ltIamp4$13ZkI`had a recent meeting 33IM13439`THORN130amps13-amp031Malaysia Berhad Ruben Emir Gnanalingam The 3amp$ltZkI`I0$j$]33was intended to address issues and challenges concerning port security attend to the needs of ports

Jasco Meets Westports

]UIIUamp0$13amp0$1$g0$[44-40amp1341$on three key areas that contribute towards the ease of international trade $lt3lI0$3I03133amp`0$

gQGwQZNfrac34Zfrac34aeligi9frac349gZGifrac34GgiQwQB9iGfrac34Of Origin amp APEC Business Travel Card

$3gMIH41$11l09I0T$August and November respectively the two 1-01amp030$1were R Jeyasingam Senior Assistant Director I413ampj30amp

Kuala Lumpur

has more that 35 years of experience with the Royal ]lt1$I413amp1$3I0190ltamp$Senior Finance Manager Esther Tan

llI0$31311amplt114lt3]UIIUin Malaysia eases customs clearance by eliminating customs duties and import taxes when equipment and other merchandise are shipped overseas for trade shows and fairs Such items to name a few include computers clothing medical appliances photographic $4-$3$even racehorses to over 70 countries

`$313031331ampamp0$I`-0313-$31were provided with updates on the latest criteria applicable to manufacturers exporters and traders in determining the origin of goods The I`1amp134$341to certify the place of

growth production or manufacture of goods $-amp03$3amp1-1313countries where the consignee for customs clearance requests it

13lt3gMIH41$11l09I0HlI340$out to be a keen interest among participants who were not entirely aware of its procedures while some on its existence U$140lt3HlIallows business people with a short-term entry 3ampacutefrac14-0313-3$economies without separately applying for a visa and gain access to fast-track entry and exit lanes at major airports

l0$1-0amp93ampbe very fruitful as there were active engagement from participants during 3iOtilde111amp$1]UIIUwelcomes any enquiry 3amp1313Ouml131313amp with reference to the above areas

gQGwQZNfrac34QZfrac34k9X9frac34kYekg

gQGwQZNfrac34QZfrac34(Gg9W

users and to build on the existing relationships between both organisations

The delegation was greeted with an overview amp$s13-amp031ltrlt[40TampIamp0-amp03Regulatory amp Marketing followed by a brief on the security measures in place at the port by Gregory Jarret Head of

Port Police One of the main concerns highlighted was that due to frequent movement of drivers from one company to another Westports has to issue a new pass each time causing THORN13431$3013$090$3133amp$1amp$3security measures in place $134ordfbull Three days induction

for port police that

include physical and communications training

bull Routine physical checks on all vehicles in and out the port

plusmn -IIlr13amp90throughout the port

bull Tracking entry and exit of drivers using the E-gate pass

bull Implementation of Smart card security at berth areas

Furthermore Wesports THORN0333130

44 45

MICCI News

MICCI meets with the Belgian Chambers of Commerce and Industry

General Committee luncheon with Dato Yasmin Mahmood CEO of MDeC

Kuala Lumpur

Business Advocate

]UIIU$13ampamp03amp$with the Judiciary --amp$3$3Iamp11amp$ZI13ampk0Iamp$Ian Birss Justice High Iamp403ampM$$Otildes1I$130ltamp0tea-talk session themed ldquoAdjudicating Issues in Intellectual Property Casesrdquo $^amp90microsup3acutemiddot3amp3ampacuteacutesup314-0amp0$111amp$court judges attended the evening which was moderated by the Hon Dr Badariah binti Sahamid Z4Iamp403amp--

The session included dynamic deliberations that incorporated law cases in England and Wales on patent trademark and copyright infringement calculation of damages judicial case management collective copyright management electronic evidence and unfair 13amp-33amp$k0Iamp$1amp

Adjudicating Issues In Intellectual Property Cases

shared his expertise on the role of intellectual property (IP) protection best practices in judicial case management and the role of inter-agency cooperation There was a general consensus that the lack of judges attuned to legal and commercial issues surrounding IP rights may lead to decisions that are unfavourable to the owner of the rights

The same evening a dinner was hosted by wU0OtildeIamp3the Majestic Hotel to 13ampk0Iamp$19133amp]lt1k0Iamp$was greeted by the Right Honourable President amp3Iamp403amp--Malaysia Tan Sri Dato k0]j41$k0ecircand a close group of eminent judges During the dinner

k0Iamp$10$exchanged experiences about the United [$amp4130lt1lt13THORN0$that it was constantly modifying and looking at ways to raise its level of performance including the quality of judgments delivered attracting talented candidates to serve on the bench and continuously training and educating their judges

Prior to being made i4$1Iamp4$1$microsup3sup3raquok0Iamp$$1career specialising in IP cases and was a Treasury Barrister handling cases on behalf of the government among his amp30amp0U$microsup3acutesup3was appointed a Specialist I01343Z411$3amp3g3$31Iamp4$3ltIamp403Throughout his career k0Iamp$110

share of controversial cases including the lawsuit 0amp43ltIk$]I3amp$ordfsharers Temple Island vs New English Teas a case where a photograph ampamp$amp$41130amp11$Westminster Bridge was amp4$14THORN13$3lt10to another photograph of the subject to constitute copyright infringement and not to mention the highly publicised Apple vs Samsung case that he ruled in favour of Samsung which was 4-lt3Iamp403 of Appeal

k0Iamp$-011his overwhelm on the hospitality received on his visit to Malaysia and congratulated the Malaysian Judiciary for 30amp$ordfamp$ecircamp03$judicial trainings

Kuala Lumpur

46 47

MICCI News

Sabah

MICCI Meets His Excellency Vladimir Lopato-Zagorsky Ambassador of the Embassy Mfrac34iPGfrac34GekAXQBfrac34Mfrac34GX9gkhfrac34ifrac34Indonesia and Malaysia

Budget Forum by Ernst amp Young

Sabah

speech adding that the year has seen many challenges and opportunities that have impacted the economy Businesses are still adjusting to the implementation of minimum wage while the introduction of GST $-0microsup3acute 13$11businesses training their people and setting up their accounting systems to accommodate for this new taxation system Under all these challenging conditions the State has seen a fair degree of new investments mainly due to the abundance of natural resources coupled with stable political and

economic situation ldquoWe foresee greater investments in downstream activities in such sectors as agriculture aquaculture tourism and oil and gas We are sure that the State Samp90$$31$913amp0friendly and hand-holding policies are helping in the implementation of these investmentsrdquo Datuk Arulpragasam commended 3Samp90$$3amp$31ecircamp03to develop the infrastructure in the State particularly amp$13amp-3$middotacute$amp0and connecting roads throughout the State while 4030amp133$j]paraacuteamp$amp03ampltamp90

projects due to commence 33$ampmicrosup3acutemiddotHe further highlighted on a few areas concerning businesses in the State namely the liberalisation amp3Iamp3gamp13ltbetween Peninsular and Sabah deferment of the revision of the minimum

wage and for the State to look into tapping more reliable source of power such as natural gas The luncheon provided an excellent stage for business people to convene network and exchange ideas on the developments in the State

Business Advocate

]UIIUg0130331acutesup3micro$$$9010ltluncheon in September microsup3acutemiddot33U-$Hotel Ipoh A total of 200 members and guests 33$3Ugrave30$ampamp$which was made even more memorable with the presence of distinguished keynote speaker former Minister of International Trade amp Industry Tan Sri j

The Guest of Honour State Exco YB Dato Dr Mah Hang Soon represented $903IMinisters speech in which 13333amp03acute13ampmicrosup3acutemiddot3k33managed to bring in a total ampj]raquomiddotsup3amp$amp03amp$913$311-1313ltin the manufacturing sector Additionally as part of its long term plans the State will be constructing the Southern Perak Development Region which would be modeled along the Iskandar Malaysia Development Region With the proposed 13amp$1304133amp$amp3paraacutesup1s13Iamp13M-011ltfrom Banting to Taiping there would be further economic growth in the aforementioned Southern

MICCI Perak Annual Luncheon

Perak Development Region Moreover the State had recently formed the Menteri Besar Incorporated whose primary responsibility was to spearhead Peraks progress under the Perak Amanjaya Transformation Plan With these initiatives in place Perakians would be able to enjoy better infrastructure and amenities

]UIIUg00$13I0$K3ampkHampamp$in his address emphasised the urgent need to make 9m$1331in industrial estates and business precincts of Ipoh Manjung and TaipingHe further reiterated the importance of having more 310ampU-amp3amp$3amp

international destinations to increase trade and tourism

Before long Tan Sri j3ampamp313captivating her audience with her invigorating 1-13kTHORN033in order for businesses to prosper there was a need to institute pro-business policies citing the Ali Baba IPO an e-commerce company as an example to follow suit With Malaysia moving towards 01$r1amp$microsup3microsup33was imperative that global benchmarks and standards are set Furthermore Tan Sri commented that the present generation Y amp Z workforce dictates higher expectations given their

keen interest and routine to technological resources She added that competitiveness was pivotal for businesses and the country as both internal factors such as entrepreneurship capabilities business strategies people management and keeping abreast with the market and external factors such as the need for the public sector to periodically review its existing rules and procedures for relevancy and obsoleteness are contributing factors at work

Iamp$134$l$k040amp0the revival of the Malaysia Incorporated concept and philosophy to serve as the modus operandi to keep up the pace with liberalisation

Perak

]UIIUk033amp3ampmiddotmicrosup301and guests to its annual 4$13amp$$4413microsup3acutemiddot3the The Magellan Sutera [amp3[$4klevent was attended by the Honorable Datuk Raymond l$K-43ltI]$130of Sabah representing the I]$130ampkuH

MICCI Sabah Annual Luncheon

Datuk Ir Edward Yong ]ltamp0amp[amp3[$4I3lt$uHK34]1Manjun Minister of lamp401I4340$Environment Sabah ]UIIUk0$13I0$H0S$Datuk Arulpragasam welcomed all present in his

48 49

MICCI News

Sunset Cruise By Simpson Marine Sdn Bhd

Members and guests of ]UIIUg$$0amp13by Simpson Marine Sdn Bhd to a sunset cruise from Straits Quay Marina to the 013g$$H0amp$amp0

their luxury yacht the Four Ramp01$^amp90microsup3acutemiddot

As the tide was low that day the Four Flowers had to anchor out at sea near

the Straits Quay Marina Guests were transported to the yacht on Eastern Otilde`0$313033lt]03$0they were then welcomed with cocktails and light refreshments before cruising by the scenic shores of the islandThroughout the exhilarating journey that lasted close to two hours Simon Theseira Senior Broker for Simpson Marine Malaysia and

his team entertained the guests with a tour of the yacht while elaborating on the services provided by Simpson Marine

M131$acutefrac14raquomiddot$Tamp$[amp$$1303$3130th anniversary this year Simpson Marine provides a wide range of yacht services throughout Asia and is the exclusive dealer amp0$ltamp3amp01leading yacht brands in 30amp$3ampTHORN131$Tamp$[amp$I$l$Thailand Indonesia Singapore and Malaysia

Convergence ndash Penangrsquos Future

]UIIUg$$31annual luncheon dialogue 33I]$130ampg$$uHS4$M$$k-30microsup3acutemiddotlIamp$90$13g$$1R43403luncheon was attended by 13amp13ampacutemicrosup301$guests at the Trader Hotel

U$10113IMinister brought to light on how convergence has and will continue to propel Penang to greater

heights The convergence of manufacturing and services sectors talent and infrastructure were among some of the main areas raised

Today many internationally acclaimed manufacturers have located and set-up their services or RampD hubs in Penang to complement their manufacturing arm This insulates the local economy from cyclical impacts and provides

Penang

Penang

3k33113amp$amplt3additional resilience

g$$19013ltamp134340and heritage augmented lt31m^MkI`samp0Heritage status provides an exceptional backdrop to the convergence of creative talents that has resulted in the rapid development of the services sector Shared Services and Outsourcing (SSO) Business Processing Outsourcing (BPO) and [$ampg0amp1311$[g`13amp-$19now set-up base in Penang providing employment opportunities to over 3000 local people Furthermore the State Government has invested in a RM33 billion Business Process Outsourcing and Information Technology Outsourcing (BPO-ITO) 4$Hlt$-13ampensure continuous growth in this sector that will lead to high-paying and knowledge intensive jobs for tens of thousands

Penang has been consistently rated one of the top ten most livable cities in Asia a testimony to the direct convergence ampamp3g$$11ampUgrave3and hard infrastructure which is continually being improved As businesses talents and industries converge to Penang due to its superior livability factors it will elevate the State to a regional business hub encompassing trade from the Indonesia-Malaysia-Thailand Growth Triangle (IMT-GT) region

l1304amp3I]$13011-131to build self-reliance amongst Penangites and to dissuade them from the dependency syndrome especially on resources and money politics The State Government is committed to providing the best environment for businesses to thrive

Business Advocate

Sabah

lraquo3kU$30$3amp$M-ampkUMmicrosup3acutemiddot10ampacutefrac14ordfmicroacutek-30microsup3acutemiddotat the Sutera Harbour Resort 330133$3amp3ampmicrocedilordmsup1raquovisitors As reported by the kUMmicrosup3acutemiddot`THORN1343amp0Ernst amp Young from 33amp3913amp01microparamicromiddotacutecomprised of Malaysian visitors while 2527 were foreign visitors

A total of 22 countries participated in the expo $ltk$-amp0[amp0Brunei Darussalam Indonesia Taiwan Thailand r3$kamp43013Philippines Australia S$M134amp0I$k30$gamp$Slovakia Germany Zambia m$3[$ampm$3States of America and Japan

SIE 2014 And SIBLT 2014The expo was jointly ampTHORN133lt3K-43ltI]$130ampk$Minister of Infrastructure YB Tan Sri Panglima Joseph g0$[3$$$3I]$130amp^amp030$Territory Australia The Right Honourable Adam Giles

The Sabah International Expo (SIE) is Sabahs premier business fair and a State Government sanctioned trade exposition It is held $$lt$[amp3[$4I3ltkl9$3capitalises on Sabah being the regional hub for the BIMP-EAGA region a grouping of sub-regional economic cooperative amp$13amp90$amp03$acutesup1amp$13

population of more than sup1acuteraquoamp$-amp-

In conjunction with the M-ampamp03$middotraquosup3delegates attended the Sabah International Business 4$13amp$lkUHlmicrosup3acutemiddotamp$acuteraquok-30microsup3acutemiddotl33403Right Honourable Adam S1I]$130of Northern Territory Australia who addressed the challenges facing the Northern Territory and

3Samp90$$31ecircamp03$enhancing Asian relations $30amp$$ul1TjDirector Alvin Goh who -01$3amp$ul114131311stories

SIE has seen 230000 visitors thus far since its inception in the year 2000 It has grown $3amp$9$33301331the close public-private partnership in the State as both parties work together to promote progress prosperity and development

]UIIUZampamp0$collaboration with Tenaga Nasional Berhad (TNB) and SAJ Holdings Sdn Bhd organised a half-day 0$3$3use of energy and water in the State

Held in September at the DoubleTree by Hilton Hotel Johor the

iQXQiQGhfrac34gQGwQZNfrac34sfrac34frac34aeligZDfrac34+aelig

Johor

0$133$ltparticipants and featured two speakers Tuan Haji [0$Ij1Senior Manager of Green Technology TNB and Mohd Zin Othman General Manager of Operations SAJ who respectively presented on sup1GZGq9AXGfrac34ZGgNsfrac34QZfrac34Malaysiardquo and ldquoWater is Precious Do We Have

Enoughrdquo

l013-01$33amp$touched on the various forms of energy used for supply in the State such as biogas biomass and solar with the exception of hydroelectricity The second presentation focused on the latest technologies used 3amp$1403k33130

01091014THORN13$3given the growing demand and expanding population 133paraacuteK130microsup3acuteparastood at 35 million people In addition an interesting fact that came to light 13middotmiddot303$3plants and 23000km of pipes transporting water throughout the State

16th Annual SME Exhibition Suntec City Singapore 2014

Johor

50 51

REGIONAL FOCUS East Coast

Business Advocate

East Coast

MICCI East Coast Meeting and New Members Induction

Labuan IBFC Masterclass]UIIUg$$in collaboration 34$UHRIIncorporated Sdn Bhd organised a half-day 1$0$`133amp0microsup3acutemiddotat the Eastern amp Oriental Hotel Penang Titled sup1qfrac34ifrac34hGfrac34wMhPgGfrac34Solutions to Structure Both Your Business amp Personal Wealthrdquo the seminar featured Zecirc0U1K0133amp01amp$Otildek-13g0amp1331amp4$UHRIU$13amp9$amp909amp4$UHRI1-0amp41331$

1amp43amp$11-1313ltamp$34$30amp0amp$1amp0ampTHORN1311-133exemptions and mid-shore jurisdictions to name a few

Haji Mohd Rasheed [$$]ampU01k$amp0Iamp4$1OtildeTWealth Management Otilde13ltg$$$ampOtilde11amp13313$presented on ldquoPrivate Wealth Management via Labuan IBFCrdquo which covered the intricacies and importance of private wealth management 41$34$l0413

Penang

H1$[44-404$UHRIU$13amp0-amp03Sdn Bhd is a leading 41$11$$$1313$30$1g1313that provides investors an ideal balance of 113$4303lt$certainty in a middle

shore jurisdictionAttended by close to 50 participants the seminar not only provided valuable insights on how to 0ampamp$141$1143also on how to manage personal wealth

Penang

Networking Evening hosted by Jyske Bank

52 53

Ng Lee Penn is the General Manager for Health Safety Environment Quality and Utilities Operations for BASF Petronas Chemical Sdn Bhd Lee Penn has 15 years of working experience in EHS quality management operational planning and strategic marketing Prior to joining aelig+frac34(aelig+frac34Chemicals she was iPGfrac34GNQZ9Xfrac34G9Dfrac34Mfrac34Distribution Safety and Emergency GheZhGfrac34QZfrac34aelig+brvbarhfrac34Competence Centre for Environment Health and Safety (EHS) amp Security in aelig+frac34aelighQ9frac34(9BQwQBiexclfrac34

Regional Focus

3 How has the importance of $90amp$$3

protection changed 3$3I131sector through the years

lI1311133amp0understands the challenges ndash and could even say recognised the uphill journey to be had with regards to environmental protection before most of the other industries even saw environmental protection as a challenge The chemicals industry has progressively incorporate environmental policies in production the safe and responsible distribution of chemicals and how business is conducted which supports the environmental sustainability agenda This commitment can be seen in the establishment ampj1-amp$1I0worldwide sustainable environment code

subscribed to by chemical companies

However we all see and recognise growing and constantly evolving needs from stakeholders Those that the chemicals industry companies have had to respond to very 413lt$134ordf13amp-$133amp

$90amp$$31yenregulations

- Shareholders expectations for good returns on a sustainable investment

ordfI413amp0-1333amp$1for better products and products that reduce carbon footprint

ordfI9kamp133lt-1333amp$1$4$civil responsibility amid global challenges

- Media expectations on fast and accurate reporting Done right this elicits trust

In conclusion the chemicals sector in general and BASF gMlj`^kI131

1-1313lt$long-term view with regards to environmental protection and satisfying dramatically rising energy demands We contribute to meeting 1amp133lt1$1amp0sustainably and thus help master some of the amp01lt13$1Ultimately this generates business sustainability opportunities for us as well

4 What are 3amp$ordf30 $31amp

$13$13ampordf0$lt$13amp$1093amp$$3391$amp1into the company -amp1amp-lt

We believe that principles regarding environmental protection needs to be deeply embedded to ensure sustainability of our company and valued

MICCI Chats With Ng Lee Pennfrac34gfrac34G9XiPfrac34aelig+frac34(aelig+

ndash internal audits are a big part of our daily working lives We conduct regular internal audits on process safety occupational health and safety and environmental protection This is to ensure that our systems and procedures adhere to the highest standards

Furthermore we ensure these high standards of environmental protection extend to and are complied with by the contractors and suppliers we work with In addition to economic criteria our core suppliers are selected on the basis of environmental protection labour and social standards We even recently awarded 1313amp$30133amp0yen10913provider awards The winners were chosen with environmental performance as one of the main criteria

While I oversee the environmental sustainability of BASF gMlj`^kI131operations it must be said that environmental sustainability is driven at every level and by every employee of the company

2 Why do you see $90amp$$3 protection as a

$13110lt943313amp-$11amp4embrace

Environmental protection IS indeed a necessary value for companies Being environmentally responsible makes good business sense as it ensures our continuing 1amp1313$13ampamp-03within the community

We are also coming up against the very real threat of increasing scarcity of natural resources There are already seven billion people living on our planet and this number keeps growing with a projected nine billion people by the year 2050 And all these people will of course want to improve their quality of life This will require more nutrition more energy more housing and more of many other things to satisfy their needs

This means that it is critical that we act $ampIamp-$113$amptheir part in protecting the environment to help address this challenge Development is sustainable when it ldquomeets the needs of the present without comprising the ability of future generations to meet their own needsrdquo For a company this $13amp$303balance between driving business and protecting the environment

1 1S$0 Manager for T3

Safety Environment i43lt$m331Operations you oversee the $90amp$$31413$3ltampHkRgMlj`^kI131operation What are 1amp$90amp$$3initiatives in which ltamp49-ltamp00amp

The company sets high standards in the area of environmental 01-amp$13lt0133$the commitment of both shareholders in creating value and striving for performance that does not merely comply with 043amp$143ecirc1339lt$THORN13$3lt$1and reduces our possible environmental impact This commitment can 1$$313amp-$lt1active participation in j1-amp$1I0worldwide sustainable environment code subscribed to by chemical companies

We have a responsibility to take care of our planet and preserve its beauty resources and strength for future generations It is a

great privilege to be part of the team here at BASF gMlj`^kI1313amprealise these goals

Systems and structures 0amp0$13amp0133how serious the company is about environmental protection and ultimately sustainable development This message is deeply ingrained into the company whereby I-amp$$k413$Developmentrdquo is embedded as one of the 13amp-$lt1k30313Pillars

We carry out various initiatives and campaigns with both our employees and the local community that encourage employees contractors and business partners on a regular basis to reinforce the sustainable development message This include collaborations with the other chemical companies based in the surrounding area for the annual Balok River Adoption Programme (BRAP) and with the Malaysian Nature Society of Pahang for regular environmental activities This year we cleaned and improved the turtle hatchery area at Teluk Mak Nik Terengganu and released turtle hatchlings back to the sea

U31$3413amp43turtles beach cleanings and tree plantings though

Business Advocate

54 55

Regional FocusBusiness Advocate

business partners We engage a long-term view on this and believe 33I130lt1$$0amp0ecirc1339environmental protection By instilling the principles values and goals right into the 13amp-$lt1-amp1amp-ltampI130ltK091Sustainabilityrdquo we ensure that this common vision and goal is considered in all we do

In the long-term this is seen in how sustainability drives upcoming investments and it ensures energy THORN13$3313$ampamp1$environment friendly 1$13amp$$ltimpact in operations is incorporated right from the beginning

5 How has the Verbund concept shaped

3$90amp$$3-amp1amp-ltampHkRgMlj`^kI131

lr04$13amp$13-31a BASF-centric one and it means ldquointegratedrdquo or ldquoconnectedrdquo In BASF everything is connected HkR1sup1r04$sites these sites create amp$amp3amp13THORN13$3production systems by means of smart interlinking The by-product of one plant is used as the starting material for another So there is almost no waste l1133r04$concept is about

BASF PETRONAS I131amp-331-0$13-$3[4$3$13$3r04$

principle is a major part of 313amp-$lt11413$development story We connect our production our technologies our customers our business partners and also our employees in order to make the most of our resources develop innovative solutions and create value from what might otherwise have been wasted

We do not just produce chemicals - we create chemistry for a sustainable future This philosophy is deeply 0ampamp3$313amp-$lt1belief For us this is an ongoing journey and we need all employees to live up to this and make contributions towards sustainable development

6 l4ltintegrated site in Gebeng

Kuantan is one of 33amp$1amp3013r04$13$31g1313region (outside of China) How do you 31-1333$90amp$$3amp43ampampamp1313company operations in the East Coast region amp]lt1

Having the site here encourages more investments and attracts other investors in setting up here in Gebeng While these investments propel Gebeng as one amp]lt111313production powerhouses this also brings challenges in minimising environmental impact Strong cooperation

and support from the Department of Environment and their ampTHORN13011$$ecirc0$3010amp$14$THORN13$31$minimising waste and emissions to proper facilities layout

On a more social side cooperation with NGOs has to be further strengthened and open communications with the local community is needed

7 s3amp standards have been adopted

lt]lt1$13amp-$13amp043$90amp$$3protection practices

Malaysian companies are governed by the standards outlined by the Malaysian Department of Environment There are many standards which are based on approved international European and USA standards such as international convention in all areas of concerning environmental protection from waste water discharge standards air emission standards to Waste handling and disposal European yenmk13$010

applied for Risk Based Approach in evaluating environmental impact while US EPA standards are the guidelines for soil and ground water contamination analysis

Malaysia also has strict 041amp$ordf$-$$$$

amp$$amp0$41301and their development

- Environmental impact studies

- Environment Management programs

- Response to environmental emergencies

The establishment of international chemical companies in the area also means that the highest global corporate standards are applied by the operators At BASF gMlj`^kI131we strongly adhere to strict corporate BASF environmental protection standards that place heavy emphasis in controlling emissions at the source data traceability of waste that is generated and review on a continuous basis on reduction and amp-33amp$-amp3$3We also publish an annual r04$130-amp0313details our environmental commitment and performance

5756

Lifestyle

Words And Images By Sanjitpaal Singh

ordf31-13ampwords and its one that portray the colossal magnitude for every living being on this planet On every step through the forest life is apparent regardless of time and age proving to be an admirable trait of complex creatures and plant-life alike

This wondrous ecosystem generates and regenerates naturally in an endless cycle to produce provide for its inhabitants and to endlessly survive Each from the ever so minute to enormous trees standing tall amongst its peers - life here sustains from only natural elements of earth water and the sun

From rolling mistsbeneath the hills at dawn to starry night skies this is a yearning through every hearts desire for the serenity of life away from the city Through photography we immortalise these emotions for all to view and take pleasure in These images most frequently end up as a feature in our homes from the wondrous plateau that gleams inspiration

What would a -amp3amp0-0$ordfI03$1yen

lenses- Storage media

(compatible to camera)- Tripod for stabilityordfIamp31kamp1amp$

garments hat

- Water amp Trail mix Photography has grown from a tool for visual reference art form a leisure activity a social medium for visual expressions becoming todays most trended lifestyle

In the next issue we will provide examples with techniques to photograph various aspects that can be found in nature together with some safety notes while in the wild

Sanjitpaal Singh is a multi international award winning photographer actively involved in various nature and wildlife and photography related activities Sponsored by various international top named photography brands he actively explores forests to MkXwQXfrac34PQhfrac349heQg9iQZfrac34ifrac34hPqfrac34the beauty of the Malaysian natural heritage to the world

Business Advocate

6160

Business Advocate

Living GreenBuilding for a growing population and preserving the environment is a dichotomy perhaps as old as the dawn of industry Accommodating the 6 billion people on this planet is a 90lt13amp13ltecirc0for mother earth

In recent times the property industry has been demonstrating realisation of 3113amp13ordfecirc133and concepts like sustainable development and green building are 13amp$ampecirc31of the concrete jungles around the world

Relatively few buildings in the Klang Valley provide a good benchmark for sustainable living My personal favorite in the KLCC area is The Troika It combines design and technology to create an aesthetically pleasing structure that interacts organically with its surroundings and 1$0ltTHORN13$3The beton brut architecture boldly reveals concrete in its raw splendor As a result hardly any paint is used on the building

All the windows use low-emissivity glass which increases

Ikhram is an award-winning

investment property advisor

and property analyst with a

focus on residential properties

in the KLCC area and niche

property products in Australia

Gfrac34qgQiGhfrac34egXQwQB9XXsfrac349Akifrac34iPGfrac34local property market at his

AXNfrac34QpQZN+e9BGiexclBYiexclYsfrac34 9ZDfrac34P9hfrac34AGGZfrac34MG9ikgGDfrac34QZfrac34 PGfrac34DNGfrac34+frac349ZDfrac34p9gQkhfrac34iPGgfrac34ekAXQB9iQZhiexcl

By Nikki Huet

For more infromation contact

nikkihuetgmailcom

thermal insulation The use of inverter air-conditioning systems in all the apartments further enhances 3$0ltTHORN13$13ltof the building

My personal favorite is the green lung that is the heart of The Troika It is a large courtyard

with impeccably pruned foliage almost like something Giorgio Armani would have done were he a landscaper This very green garden is central to the entire complex It is literally a breath of fresh air

Who says being green cannot be stylish

QZQZNfrac34aeligifrac3449h9AQfrac34QhigWasabi Bistro at the Mandarin Oriental Hotel [44-40ampecirc01exquisite authentic Japanese cuisine in an elegant private setting An open dining area the sushi bar and private booths ampecirc0$0113amp13of seating Meetings and gatherings can be hosted in the private dining area available On the weekends Wasabi Bistro is also popular with families There are plenty of choices for everyone on the menu

About a quarter of Japanese popular recipes use seaweed to boost 9amp40U31013$

iodine - vital for a healthy thyroid - copper calcium iron and magnesium The Seaweed Salad at Wasabi Bistro is a mix of fresh seaweeds that beautifully complement each other ndash it is a must try Order the Agedashi Tofu or the Tofu and Seaweed Salad to start your mealRice a staple in the Asian

diet is a good source of protein whereas the omega-3 fatty acids in 10$3amp03protection and improved blood circulation Donrsquot 43ltltamp4$yourself thoroughly enjoying the delightful Rainbow Roll or the rich and divine Kumirsquos No 1 The wasabi freshly

made and served with sushi cleanses the palate Wasabi in general is said to have compounds in it that can help prevent tooth decay Wasabi has also been found to aid cancer prevention and prevent blood clots if consumed regularly As with everything good moderation is key

HOLYHULQJVROXWLRQV

QWHJUDWHGORJLVWLFVVROXWLRQV9HUWLFDO0DUNHWV9HUWLFDO0DUNHWV

QWHJUDWHGORJLVWLFVVROXWLRQVIRUWKHODUJHVWVHFWRUV

6FKHQNHU SURYLGHV FRPSOH[ WUDQVSRUW DQG 6FKHQNHU SURYLGHV FRPSOH[ WUDQVSRUW DQGORJLVWLFV VHUYLFHV IURP D VLQJOH VRXUFH LWKORFDOL]HG NQRZKRZ DQG ZRUOGZLGH H[SHULHQFH 6FKHQNHU XQLWHV DOO WKH WUDQVSRUW PRGHV XQGHU RQHURRI H RIIHU RX XQLTXH LQWHJUDWHG ORJLVWLFV VROXWLRQVsup2 RQ WKH URDG DW VHD LQ WKH DLU DQG LQ FRQWUDFWORJLVWLFV IURP D VLQJOH VRXUFHORJLVWLFV IURP D VLQJOH VRXUFH

6FKHQNHURJLVWLFV0DODVLD6GQKGZZZGEVFKHQNHUFRPP

Q12015 B

usiness amp Environm

ent

T

he P

remier A

dvocate for the B

usiness C

omm

unity

31

Features

organisations that rely heavily on social media platforms to reach the masses Social media environmentalism though a relatively new introduction to the web is actively spreading In recent years Facebook pages have covered issues such as industrial plants and climate change to sustainable living and biodiversity conservation

Even with online media becoming more prominent local Malaysian television channels still remain to be an important and credible outlet on environmental issues for

the Malaysian audience The stations that cover environmental causes $134lracute$lrpara33are capable of reaching a majority of the local audience Run by Radio Televisyen Malaysia the channels are funded and governed by the Ministry of Information under the Malaysian government It is an $4$3amp43-13amp0the government to actively interact with the public on environmental issues

An active online medium along with credible broadcast and print outlets have resulted in many widespread

environment-related events gaining exposure including Malaysia Environment Week Earth Day World Environment Day Wetlands Day Water Klt$]lt11^ampg1313KltI-$and even Earth Day that has garnered tremendous support through the years

In conjunction with all these events green marketing is used to encourage repeat green purchases among consumers Through this strategy green products were marketed towards consumers to

$4$1330-40131$131amp$1Iamp$1401whose purchasing decisions are guided by environmental concerns are known as green consumers While this is still not common in Malaysia more consumers are becoming green consumers with increased exposure to green 03$$31$31

Preventing and eradicating environmental issues should not only be a timely event it should be an everyday event that 13amp1amp0amp0than a separate thought or action Everyday people can contribute to this cause in numerous ways lt013lt013$3paraj1laquoj413j41and Recycle Through even the smallest of actions environmental friendliness can become -03amp90ltamp$1daily routine Environmental issues transcend boundaries on both a local and global scale It speaks a universal language that is not unique to one particular locality or the concern of only a certain group of individuals By communicating its urgency through varied targeted media and language outlets it is recognised throughout all cultures as an issue of eminent importance Environmental -01093amp$$3all no matter the age or 134340ecirc0$131s$a nation comes together transformative actions can be made on a collective level to give back to the environment in the same way it gives to the nation

10 EVERYDAY TIPS FOR GOING GREEN

Bring your own bag when you go grocery shopping It cuts down the use of non-biodegradable plastic bags 1Wash some clothing items less If it does not require to be 11ampUgrave3$03$and wash it later 2

Unplug your phone or laptop charger when they are fully charged to conserve energy 4k313ampecirc31$ electronics that are not in use before going to bed5

Kamp$3933004$$$$ltamp40041$ltamp40teeth Gallons of water can be saved this way 6

If you need to print materials print double-sided copies to save paper7Walk ride a bike or carpool whenever possible It will reduce harmful emissions from increased vehicles on the road

8To save water during showers try and use a pail of water instead of the showerhead

3 Bring your own Tupperware when you take away This not only allows less usage of Styrofoam clamshells but also keeps your food air tight and fresh

And the most important tip is to spread awareness in any way you can Word of mouth is a powerful tool that can make a ecirc0$13amp03$90amp$$3

9

10

30

Business Advocate

]lt11-00ltamptowards environmental awareness is to encourage environmental 133$1-0lt$$133$1$businesses to incorporate environmental issues more responsibly It is paramount to ensure environmental responsibility becomes second nature to everyone To make this a reality federal and state government departments non-governmental institutions the private sector educational institutions and the public masses are all jointly promoting environmental consciousness and encouraging active participation on both formal and informal platforms

0$11ecircamp0310targeted at all levels of society from teachers students and government agencies to developers restaurant operators industrial owners and

the general public This way awareness is spread from the ground up and spread to every corner of the nation It goes further than awareness and calls for the awareness to be turned into action

As a way to introduce environmental causes to the workplace professionals from numerous career backgrounds and industries are acquiring green skills Green skills include technical skills knowledge value and attitudes that are introduced within the workforce to infuse sustainability and positive environmental outcomes into business strategies

The Forest Research Institute Malaysia (FRIM) and various other environmental organisations did just this by conducting both formal and informal workshops along with training programmes

to compliment the knowledge that their teams had in order to better extend their reach to the public To successfully move towards a more environmentally sustainable nation working professionals and corporations need to build on harbouring green skills to implement into the long-term sustainability of the economy

The importance of environmental education has further been highlighted in the 2002 National Policy on the Environment where it is mentioned as one of the key areas within the green strategies In line with this the National Education Policy outlined lsquoEnvironmental Education 130amp113I4001344which was introduced in both primary and secondary schools since 3acutefrac14frac14sup31l1$1that environmental education is infused into each subject in school

rather than taught as a single subject The non-governmental organisation WWF has consistently worked with state education and environmental departments to develop ecirc1339$90amp$$3education models

While the traditional methods of education continue to grow and adapt the growing presence of online users and social media has begun to spread the news of current environmental issues at an advanced pace from the sharing of global and local news pieces to various environmental campaigns and documentaries

In Malaysia alone there 0$133acutesup3middotmillion Facebook users which enables them to share and strike up an active conversation about pressing environmental issues It increases dialogue between online social media users and a number of environmental

Environmental Awareness Change Through Awareness And Action

frac34 QBPfrac34QZfrac34iPGfrac349p9QX9AQXQisfrac34Mfrac34Z9ikg9Xfrac34gGhkgBGhfrac349X9shQ9frac34GZVshfrac349frac34AkZiQMkXfrac34ehQiQZfrac34in the way our countryrsquos land water air and other natural elements provide for its people But although bountiful these resources are not unlimited If not utilised in a sustainable manner resources risk depletion and can cause irreparable damage to the environment To deter any continuation down this path environmental awareness has been gaining momentum in Malaysia as a way to encourage sustainable living and to put to rest many long held environmental myths

32 33

Features

Environmental Quality Act the Ministry of Natural Resources and Environment (NRE) is responsible for the policies that concern environmental and climate changes This includes the National Environmental Policy and the National I3I$gamp13lt

The Environmental i43lt133ampacutefrac14ordmmiddotwas called into action to prevent abate and control pollution and to enhance the environment It covers restrictions on air pollution noise pollution soil pollution water pollution and any pollution caused by discharge of oil into the 13amp4$30lt1301l133also covers prohibition of open burning that has been a pressing issue with the recent $9$30pollution in the country

By placing restrictions and regulations to clamp down on common environmental pollutants the Environmental Quality Act controls and prevents industrial pollutants agro-based water pollution industrial wastewater pollution motor vehicle emissions and toxic Otilde0amp4113

In 2002 the National Policy for the Environment was formulated and approved by the Department

of Environment which is under the Department of Ministry of Natural Resources and Environment of Malaysia The policy aims for the betterment of environmentally sound and sustainable development in managing and conserving the environment

The main objectives of the National Policy for the Environment are to harbour a clean safe healthy and productive environment for current and future generations and to support the conservation of the 13amp4$30lt14$4$diverse cultural and natural heritage with ecirc1339-0313-3amp$ltall sectors of the society This way the other key amp1339amp4$sustainable lifestyle and patterns of consumption and production can be achieved

Overseen and governed by NRE the national climate change policy is instrumental in shaping 3ecircamp031$3$3ampcombat environmental woes as this is a global 11433ecirc1331$amp3only Malaysia The need for the national climate change policy arose due to the evident future climatic change in Peninsular Malaysia 3$microsup3middotacute$microsup3cedilsup3

If climatic issues are Ugrave34$13133temperature could rise to worrying standards

with higher maximum rainfall and lower minimum rainfall and 0090ampand lower low river ampk41313amp$3amp$1could evoke problems $14THORN13$13ltampwater food security issues due to low crop yield economic loss 0amp901ltecirc133plantations and eroded public infrastructure

The climate change policy therefore seeks to ensure that climate change is kept in check in order 3amp4$3amp$sustainability and avoid future calamities l013amp1339includes making the issue mainstream to bring about more competitiveness and improve the quality of life While the second

and third objective is to integrate the climate change responses into policies and plans and to strengthen institutional and implementation capacity

With the guidance of these environmental acts Malaysia can begin to tackle pressing ecological issues to also further 3$3amp$191amp$amp0sustainable economy The environmental policies and regulations are drawn up with a view to complement the national growth of the country while simultaneously preserving the natural environment It maintains $13$13between the economical and environmental goals and strives to enhance the quality of life through long-term sustainability

Business Advocate

National Policies Changing The +BeGfrac34Mfrac34ZpQgZYGZi9Xfrac34GNkX9iQZ

The strength and wellbeing of Malaysia as a nation has always steadily been 9hhBQ9iGDfrac34qQiPfrac34iPGfrac34GBZYQBfrac34hBQ9Xfrac349ZDfrac34BkXikg9Xfrac34egNgGhhfrac34Mfrac34iPGfrac34BkZigsiexclfrac34frac34MkXwQXfrac34iPGhGfrac34AVGBiQpGhfrac34GZpQgZYGZi9Xfrac34QZQiQ9iQpGhfrac34P9pGfrac34AGBYGfrac349frac34ZGBGhh9gsfrac34QZwXkGZBGfrac34QZfrac34shaping national policies in hopes of a sustainable and advanced economy

The magnitude of recent national and global environmental issues 99lt$4$13]lt11$3amp$policies The onset of growing economic advancement also $1331$39ecirc1331on the environment if undertaken in an unsustainable manner It has therefore become pivotal to correct such environmental impacts in order to alter the 13400$3133ampecirc01amp03$3amp34340

generations of Malaysia

Under the Tenth Malaysia Plan the agenda covers the protection of the environment in unison with the goals of economic power And to make this goal a reality focus is placed on the National Policy on the Environment the National Green Technology Policy and 3^3amp$I3I$gamp13ltamp$various other policies

that seek to change the scope of environmental regulation

The National Green Technology Policy is a governing policy that 14$13$microsup3sup3frac14and is built on four pillars The pillars are energy environment economy and social It aligns environmental $31333amp-0amp-]lt11sustainable development The policy seeks to -0ampamp3THORN13$3$0lt

usage while conserving the environment and improving the quality of life for all in order to accelerate national economic development

The National Environment gamp13ltI3I$Policy and National Environmental i43lt133acutefrac14ordmmiddotform the foundation of environmental management in Malaysia While the Department of Environment (DOE) enforces the

34 35

CEO Profile

5 MNS has $amp$ engaged in

conducting studies and campaigns towards -0amp3133$]lt11$34001093are some of its current strategies today

We call on stakeholders and get them involved in sustainable programs to further enhance their awareness We believe that having stakeholders and key players involved with on-ground programs help to educate and indirectly become more ecologically conscious and cautious

Furthermore we work with schools across the nation through [g$13$3

6 How can businesses -lt

amp013390ampin supporting and protecting the environment

Begin by educating employees through sustainable practices at the work place and slowly it would eventually carry through in their homes as they would educate those around them on sustainable practices

7 Having a keen interest amp$$340

history and being 3$3photographer ltamp4019311-1331$4$13and aided you in your present position at MNS

My personal interest and inclination towards all things nature 9$Ugrave4$13ltdecision to be involved in conservation for the nature and the environment the very habitat in which wildlife call home It

has also provided a greater understanding of what conservation initiatives are required for each given situation

Photography is still very much a hobby Ugrave30lt$4$13as a bird and wildlife watcher and capturing the moments it is also a pleasure to share them with other like minded members and friends I would strongly recommend bird watching as an adjunct to becoming volunteers and conservation advocacy

Business Advocate

1 Having been $9amp9

$3]lt1$Nature Society (MNS) initiatives 13$ltamp40ltdescribe the associationrsquos 13amp00amp1$functions

]^k13amp091amp$and mission is to ecirc1339lt-0amp3133manage and conserve ]lt11natural heritage and rich biological diversity for 3$3$appreciation for all

In Conversation With The President Of The Malaysian Nature Society

Our objective is to carry out missions in the interest of the public without the intent of commercial amp0amp$30lt-0amp3$amp13$3ltmaintain transparency and accountability in all our dealings with members and external supporters and partners such as funding agencies sponsors government agencies and the public

2 How have amp$30 trends within

the environment $9amp-$3$134$consumption and -amp-43amp$ecirc133

nature as we see it today

Population dynamics impact the environment and the long

term trends

have resulted in over consumption of our natural resources and in return we constantly look for alternative answers to the resources which is usually a natural outcome of reactions It may be viewed as a negative or positive respond to the behavioral patterns of human nature depending on the outcome

3 With the growth of 313$ampamplt

$amp$4133amp$01amp401319- how have systems for monitoring and reporting on nature improved over the years

It has improved networks internally we are now more connected with the rest of the key industry players on a national and global scale

It has improved our amp0$113$313

studies and research initiatives Moreover it has aided our work in providing better places and knowledge of wildlife while uniting local communities landowners and businesses

4 What are the biggest 13$1

$]lt13amp011413$3lt

Encouraging politicians and decision makers and local authorities to be more beholden and responsible towards our natural heritage The absence of legally binding plan to guide development from the very beginning may be the cause of current uncontrolled and chaotic developments

The need for good political will and top-down intervention to guide developments is very much needed as it is the best solution to most of our environmental issues

Henry Goh has been championing the cause of MNS and the environment since 2003 Having led the MNS Selangor Branch as chairman for the past 4 years Henry had played a pivotal role in the successful ldquoSave Bukit Kiarardquo campaign to protect one of the few remaining green lungs in the city where more than 10000 signatures were collected

36 37

Members News

Company IM^lmjuHllMjUMkkMk ]ukUkK^HTKName k401^$ampampDesignation S$0]$0Address 9acuteacutes13s$ s1Iamp$1-$3micro^ampordmZ$kkacutesup1yenacute middotordmcedilsup3sup3k4$Zltk$amp0TelFax sup3paraordfcedilacutemicroparaparasup3sup3sup3yensup3paraordfcedilsup1paraparaacutemiddotsup3ordmBusiness Sector 43ampamp39

Company I`lMI^ljKMkMjrUIMk]ukU SDN BHDName ]4R041]40Samp-$Designation Iamp4$30lt]$0Address ^ampfrac14frac14ordfsup3acuteZ$k0microsup3 Taman Bukit Dahlia raquoacuteordmsup3sup3g10S4$Zampamp0TelFax sup3ordmordfmicrocedilcedilsup1cedilcedilmicroBusiness Sector `301m$1-13

Company KU]^^K]j[T`lMkK^HTK 13yenampK`mHMljMMHuTUl`^Z`T`jHTjmName kamp$]13S03Designation S$0]$0Address sup3acuteordfsup3micro]$0$0 acutemicroZ$^T$ raquosup3sup3sup3sup3Zampamp0H04Zampamp0TelFax sup3ordmordfmicrosup1raquosup1raquosup1raquoyensup3ordmordfmicrosup1raquosup1raquoraquoraquoBusiness Sector Tamp31yenlamp401

Company MlTUtHkMglMlKName Z-[0amp$Designation ]$$K0133amp0Address microHordfmicroordfacute9microlamp0microHgk$30 Jalan Stesen Sentral 5 cedilsup3middotordmsup3[44-40 TelFax sup3acutemiddotordffrac14sup1acuteacuteraquofrac14cedilBusiness Sector Iamp$143$13ltH41$11k09131

Company H`jKj``]I`jg`jlMkMjrUIMk [kK^HTKName k$3lDesignation ]$$K0133amp0Address amp3sup1sup3cedil9sup1[g]Slamp0 raquoR0139$4H$0m3 middotordmraquosup3sup3g3$Zltk$amp0TelFax sup3paraordfordmordmmicrosup3acuteacuteraquoraquoyenordfparaordfordmordmmicrosup3acuteacuteacuteacuteBusiness Sector Iamp$143$13ltyenH41$11k09131

Company SlMsukkK^HTKName K3ampTIamplt[amp$Designation IM`Address middotsup1Z$K34k4$ Taman Tun Dr Ismail sup1sup3sup3sup3sup3[44-40TelFax sup3paraordfordmordmmicrosup1ordmsup3frac14microyensup3paraordfordmordmmicrosup1ordmsup3sup3paraBusiness Sector M4133amp$yenl0$$

Company UjIS`HkMjIT]kK^HTKName ]13Tl$T$Designation IM`Address k4$313Oumlg$$Ilt0133ltHamp13acuteordfacutemicroordfacutemicroH Untang Mayang Pasir 3 acuteacutefrac14cedilsup3Hlt$H04g$$ TelFax sup3middotordfsup1middotsup1microsup3microsup3yensup3middotordfsup1middotsup1parasup3microsup3Business Sector Iamp$143$13ltyenH41$11k09131

Business Advocate

MICCI Welcomes Its New Members

Company Mj`g`KkK^HTKName K34samp$l413sDesignation M13439r13g01$3Address Hordfacutesup3ordfSS0amp4$Rampamp0Hamp13H [[l1k40raquoraquoacutesup3sup3 [amp3[$4kTelFax sup3raquoraquoordfmicroacuteraquomicrocedilcedilyensup3raquoraquoordfmicromicroacutemicrocedilcedilBusiness Sector Iamp$143$13ltyenH41$11k09131

Company SM^kUgM[MjZ^IjMMjtIMkK^HTKName R0T$H$34j$Designation I``Address 9paraacuteacutek$30]jIH Z$l0901cedilsup3middotordmsup3[44-40TelFax sup3paraordfmicrosup3paracedilcedilfrac14frac14raquoyensup3paraordfmicromicroordmmiddotacutesup3microacuteBusiness Sector Iamp$143$13ltyenH41$11k09131

Company ljgIkK^HTKName 1amp$samp$Designation S$0]$0Address frac14amp0amp$kamp$parayenmicro [1$g0$4130$kamp$ acutepararaquosup3sup3H4330amp03g$$TelFax sup3middotordfparacedilsup1sup1paracedilcedilyensup3middotordfparacedilsup1middotsup3sup1sup1Business Sector ^amp$ordf]313]$4133401

Company ]MMgTUUgkkK^HTKlaquo[mm]gmjName j1303113Designation K0133amp0Address ampltS0amp4$Rampamp0 ]$0$`0$3[ [IIcedilsup3sup3raquoraquo[44-40 TelFax sup3paraordfmicroacuteordmfrac14raquofrac14ordmordmyensup3paraordfmicroacutemiddotraquocedilordmcedilsup1Business Sector j3yensamp1

Company ^^`kgTMjMHTKName ^[H$Designation Iamp-$ltK0133amp0Address ^ampmiddotordmordfmicroacute13Rampamp0Z$gZmcedilyenacutemicro K30$k4$lt[amp3K$10 middotordmraquoacutesup3g3$Zltk$amp0TelFax sup3paraordfsup1acutemiddotacuteraquofrac14frac14raquoyensup3paraordfsup1acutemiddotacuteraquoraquofrac14frac14Business Sector I131yen]$01

Company HZk`RRkT`jMkK^HTKName H$RampampkIampamp$Designation ]$$K0133amp0Address m$3Kordfparaordfpara]$9$4acute ^ampacuteraquofrac14Z$l4$j cedilsup3middotsup3sup3[44-40 TelFax sup3paraordfmicroacutesup1microraquosup1raquoraquoyensup3paraordfmicroacutesup1microfrac14sup1frac14frac14Business Sector `yenS1yeng30amp13131

39

Members News

Company llT`^Sg^lTUjMkK^HTKName K$$lt4Designation 0S$0]$0Address amp3pararaquoacuteraquoordmZ$kmraquo Taman Industrian Subang Utama k1lt$micromicromiddotsup3parasup3sup3kk$amp0 TelFax sup3paraordfcedilacutefrac14acuteacuteparaacuteraquoyensup3paraordfcedilacutefrac14acuteparaacuteraquosup3Business Sector ]13$0ltyenM4-$3

Company lM^Huk`mlTMj^kK^HTKName 130H03ampampDesignation IM`Address ^ampordmZ$$k3m l$$k3raquoacutecedilcedilsup3Zampamp0H04Zampamp0 TelFax sup3ordmordfcedilcedilraquoraquoraquoacutemicroyensup3ordmordfcedilcedilraquoraquoraquomicroparaBusiness Sector M4133amp$yenl0$$

Company m^UlMKRmMkmggu]kK^HTKName M$[$^13amp1Designation ]$$K0133amp0Address IordfcedilordfparaHamp13Ik4$U$0Iamp$amp Z$mkZsup1yenmicromiddotordmsup1acutesup3k4$Zltk$amp0TelFax sup3paraordfcedilsup1parasup1sup3acuteparasup1Business Sector l0$U-amp03yenM-amp03

Company sH^KkK^HTKName samp$u$u-Designation S$0]$0Address cedilsup3acutecedil3Rampamp0s1K$ sup1middotZ$k4l$k$3amp1 raquosup3acutecedilsup3Zampamp0H04Zampamp0TelFax sup3ordmordfparaparamiddotacuteacuteordmmicroyensup3ordmordfparaparamicrofrac14ordmacuteordmBusiness Sector g0amp-03ltyenjM133

Company k^I[H`kkkK^HTKName k40$30$kamp14$0Designation IM`Address ^ampacutesup14$g041$[$para l$g0$4130$I$$jlt paraacutemiddotcedilsup3U-ampg0 TelFax sup3cedilordfmicroraquoacutemiddotfrac14frac14cedilyensup3cedilordfmicroraquomicromiddotfrac14frac14sup1Business Sector RampampyenH901

Company sUwMglR`j]kK^HTKName ]g0$3$Designation ]$$K0133amp0Address k43cedilsup3ordfmiddotordfparamiddot3Rampamp0 Wisma UOA Damansara 50 Jalan Dungun K10T31cedilsup3middotfrac14sup3[44-40 TelFax sup3paraordfmicrosup3frac14parasup1acutecedilmicroyensup3paraordfmicrosup3frac14parasup3sup3cedilsup1Business Sector Iamp$143$13ltyenH41$11k09131

Company s]gj`gMjlu]^SM]M^lkK^HTKName i4kT4Designation ]$$K0133amp0Address amp3cedilacuteS0amp4$Rampamp0Hamp13R j4$k$]3para1I3lt raquoraquosup3sup3sup3[amp3[$4kTelFax sup3raquoraquoordfmicrocedilmicroacuteordmordmyensup3raquoraquoordfmicrosup1raquocedilraquoacuteBusiness Sector g0amp-03ltyenjM133

Company s`^KMjRmT`jUw`^kK^HTKName I4kltT$Designation K0133amp0Address cedilsup3raquosup1Z$[4$H4lt `ecircZ$H10microcedilmicrocedilsup3[4$3$g$ TelFax sup3frac14ordfcedilsup1sup1acutefrac14paraacuteyensup3frac14ordfcedilsup1sup1parafrac14cedilmiddotBusiness Sector 0134340yeng$33amp$1

under

constructio

n

38

Business Advocate

Company [^`sMKSMTrM^kK^HTKName ^ampamp0$H$3]ampu1$Designation I0$Address microparaZ$k3031r raquosup3microsup3sup3Zampamp0H04Zampamp0TelFax sup3ordmordfmicromicromicromicrosup3raquofrac14Business Sector M4133amp$yenl0$$

Company ^mk`jkK^HTKName U$0Z1amp$k4$0Designation ]$$K0133amp0Address acuteparaordmZ$Z3g0 l$H43`ecircZ$H43 middotparasup3sup3sup3[$k$amp0TelFax sup3paraordfraquoordmparamiddotordmmicromicrosup3yensup3paraordfraquoordmparamiddotordmmicromicroacuteBusiness Sector M$0ltyenm331

Company gjM]UMjgmkgj`gMjlu]kK^HTKName K3ampk0Z13lt[0Designation K0133amp0Address ^ampmicrofrac14ordfsup3microZ$H130acuteyencedil Taman Nusa Bestari raquoacuteparasup3sup3k4Zampamp0 TelFax sup3ordmordfcedilacutemicroparacedilmicromicroBusiness Sector g0amp-03ltyenjM133

Company jKOtildek^[msUljMMkllMkK^HTKName RU0[H$ordfj1Designation IM13439`THORN130Address k43acutesup3ordfsup3ordmH$raquog04k`T` ^ampmicroamp0amp$H$[44-40I3ltI$30 cedilsup3middotcedilsup3[44-40TelFax sup3paraordfmicroacuteraquoacutemiddotsup3acutemicroyensup3paraordfmicroacuteraquoacutemiddotsup3acutemicroBusiness Sector g0amp-03ltjM133

Company [^SumM^gjU^lU^SM^lMjgjUkMkK^HTKName lltI$TampDesignation K0133amp0Address acuteacuteZ$g01frac14yenacuteparaH$0H04g01Zlt raquoacuteordmcedilsup3Zampamp0H04Zampamp0TelFax sup3ordmordfpararaquoordmraquoraquoraquoraquoyensup3ordmordfpararaquoordmordmordmordmordmBusiness Sector ]yen9031$

Company jMSmk]^SM]M^l]ukUkK^HTK - PENANGName Zlt$3I$010$Designation S$0]$0Address 9acutesup1S40$ltg0amp$`THORN13lamp0 Z$[acutesup3microcedilsup3Samp03amp$g$$TelFax sup3middotordfmicromicromicroraquoraquoraquoacuteyensup3middotordfmicromicromicroraquoraquosup3acuteBusiness Sector Iamp$143$13ltyenH41$11k09131

Company kU]gk`^]jU^MkK^HTKName g4s$Designation S$0]$0Address 0]0$I4cedil3]Z$g$3 ordmacutesup3cedilsup3gamp03K131amp$^0k$TelFax sup3sup1ordfsup1middotordmsup1raquosup1raquoyensup3sup1ordfsup1middotordmsup1sup1acuteordmBusiness Sector l0$1-amp03

40 41

MICCI News

Kuala Lumpur

Kuala Lumpur

In light of the overwhelming success of 3acute13^3amp$Iamp$0$13on Goods and Services Tax Skl$]ltmicrosup3acutemiddot]UIIU$3]lt1$Export Academy organised the 2nd National Iamp$0$13amp$Skl$k-30microsup3acutemiddot33premises of MATRADE The conference themed

2nd National Conference On GST Implementation

Networking Evening At Carlsberg Brewery Malaysia

ldquoChallenges in the Implementation of GST in Malaysiardquo brought together 13amp13ampacutemicrosup3-0313-$31from various industries

The keynote address was 90ltK3ampk0[H$TDirector General of the jamplt]lt1$I413amp1j]I$34019$

speakers that included SM Thaneermalai Senior Executive Director of g01330amp41Iampamp-0103[40K-43ltK0133amp0ampj]Iu-Han Executive Director of g01330amp41Iampamp-01Taxation Services Sdn Bhd Stanley Wong Director of ksg0amp133Iamp$143$k$H[04H0IM`of OMNI2U Sdn Bhd Irene Yong Partner at Shearn Kamp0OtildeIamp$ZltIl0$03]u`H

U$1011K3ampk0[1343amp$3331compulsory for businesses whose taxable supplies amp0acutemicroamp$3113RM500000 to register by

the deadline on December paraacutemicrosup3acutemiddotT133331amp$313amp-ltj]Ithere are nearly 300000 potential registrants who are required to register for GST to avoid any legal action However as at September microsup3acutemiddot3401013below par

The conference highlighted a number of key areas of GST particularly on its challenges and implementation current developments its process and procedures 1ampUgrave301amp43amp$1$legal issues concerning the transition One certainty it was widely acknowledged that careful planning detailed preparation mass participation and an extensive taxpayer education programme are key aspects for a successful GST implementation in the country

]amp03$raquosup301and guests turned up amp0]UIIU1$3amp0$9$$3I010Brewery Malaysia in ^amp90microsup3acutemiddotlcasual get-together was graciously hosted by I010amp13ampall guests with an array of exquisite brews along with $--3$1-0Henrik Andersen

Managing Director of I010]lt103all guests with a toast that 0lt$30amp413]UIIUand the long established relationship between both organisations particularly citing on some of the key initiatives that the I019amp133and continues to represent amp$ampI010$businesses at large

Throughout the evening 90amp41-011-amp$1amp0lt]01amp]UIIUwere handed out as lucky draws such as two ]4$13lt1-01ltMunchy Food Industries k$H13ampecirc0hair dryer two table lamps and two solar lights by Philips Malaysia two RM50 vouchers for dining at the Sultani Restaurant lt[amp0$U-]Sdn Bhd and one voucher each for a scuba diving lesson and three personal training sessions by ]0113ecircl0$$ Sdn Bhd worth RM365

and RM350 respectively It was indeed an enjoyable and laid-back evening that set an ideal atmosphere for those in attendance to establish new business contacts and to catch up with old friends

]UIIU3$1311$130--0133amp$3ampI010Brewery Malaysia for their exceptional hospitality sponsors for their kind contributions and most certainly to all members and guests who enlightened us with their presence

Members News

MICCI NEWS

42 43

MICCI News

Lessons Learned From Cargo Hijack

An eight tonne truck carrying goods valuing half a million ringgit was hijacked by 6 assailants disguised as $amp013$31ampTHORN1301wielding machetes around $3amp$micropara]ltmicrosup3acutemiddotOne of the two drivers manning the truck was 4ampecirc$$amp30130amp0$Ugrave3lt30ampside while the other driver was made to drive the truck against his will The driver that escaped managed to hail down a taxi and lodged a report at a nearby police 133amp$3$acute $431ampthe incident

Fortunately with the assistance of the trucks Global Positioning System (GPS) the police managed to intercept the truck in 35 minutes and all assailants were apprehended in

Kuala Lumpur

Kuala Lumpur

policy to receive and deliver all containers without knowing its contents to reduce the risk of containers being a target In terms of 13ampamp03amp$3I413amp1and Police Westports does work together with both authorities on certain cases involving cigarettes contraband and cargo hijackings

The meeting provided an ideal avenue for the I03amp4$013$the daily processes at Westports while allowing for suggestions on security matters to be raised Westports agreed that such cooperation is vital in enhancing its operations and will look closely at 03013ampamp03amp$ecircamp031between both organisations

what was a nerve wrecking situation

That being said the entire incident was actually a staged cargo hijack however only to the knowledge of a handful of police ampTHORN1301$333involved representatives 0amp]UIIU1Zamp$3133amp$k13403ltIamp4$13ZkI`$3jampltMalaysian Police (Selangor contingent) The whole operation was sponsored ltlkI`H0l113ampStores (Malaysia) Sdn Bhd Metrod (Malaysia) Sdn Hk13$0amp13131(Malaysia) Sdn Bhd British American Tobacco and Securiforce Sdn Bhd

The exercise was aimed at improving security awareness among security managers and transporters

on modus operandi used by criminals as well as to measure the response from the police

The need for industry awareness on cargo 13$110133$statistics compiled from ]UIIU01lstatistics revealed that in microsup3acutemicroordmmiddot131100-amp03with losses amounting to $133j]microacuteamp$$microsup3acutemicroordmmicro1311with losses amounting to RM6 million were 0-amp03$microsup3acuteparak$13Z$40ltmicrosup3acutemiddotcedilsup313119been reported with losses estimated at RM62 million raising concern amongst manufacturers on how easily the information on movements of freight its content and value can be obtained

l-amp13amp03$3a number of strategies for implementation and enhancement in order to avoid and be better prepared in an instance of a hijack Making certain that employees are appropriately trained to follow all guidelines in such situations can make a major

ecirc0$13$3amp4313ampwhile technologies such as advanced GPS panic button door sensor and immobiliser can play a vital role in thwarting deceitful pickupsA few recommended guidelines that could -09$313$1$134bull Avoiding the use of

secondary roadsbull Traveling in convoys bull Stopping only at brightly

lit designated areas bull Routes and cargo

load should be kept 13110amp30parties

plusmn Iamp$41333amp3amp$study on all cargo movement

bull Maintain a list of emergency contact numbers

]UIIU13amp$3$43ampwork closely with all relevant authorities on educating businesses and the community on crime awareness and prevention particularly on cargo hijacking and warehouse break-ins The I03$1311$130appreciation to all parties that were involved in the planning and execution of the mock drill

Business Advocate

lI01Zamp$3133amp$k13403ltIamp4$13ZkI`had a recent meeting 33IM13439`THORN130amps13-amp031Malaysia Berhad Ruben Emir Gnanalingam The 3amp$ltZkI`I0$j$]33was intended to address issues and challenges concerning port security attend to the needs of ports

Jasco Meets Westports

]UIIUamp0$13amp0$1$g0$[44-40amp1341$on three key areas that contribute towards the ease of international trade $lt3lI0$3I03133amp`0$

gQGwQZNfrac34Zfrac34aeligi9frac349gZGifrac34GgiQwQB9iGfrac34Of Origin amp APEC Business Travel Card

$3gMIH41$11l09I0T$August and November respectively the two 1-01amp030$1were R Jeyasingam Senior Assistant Director I413ampj30amp

Kuala Lumpur

has more that 35 years of experience with the Royal ]lt1$I413amp1$3I0190ltamp$Senior Finance Manager Esther Tan

llI0$31311amplt114lt3]UIIUin Malaysia eases customs clearance by eliminating customs duties and import taxes when equipment and other merchandise are shipped overseas for trade shows and fairs Such items to name a few include computers clothing medical appliances photographic $4-$3$even racehorses to over 70 countries

`$313031331ampamp0$I`-0313-$31were provided with updates on the latest criteria applicable to manufacturers exporters and traders in determining the origin of goods The I`1amp134$341to certify the place of

growth production or manufacture of goods $-amp03$3amp1-1313countries where the consignee for customs clearance requests it

13lt3gMIH41$11l09I0HlI340$out to be a keen interest among participants who were not entirely aware of its procedures while some on its existence U$140lt3HlIallows business people with a short-term entry 3ampacutefrac14-0313-3$economies without separately applying for a visa and gain access to fast-track entry and exit lanes at major airports

l0$1-0amp93ampbe very fruitful as there were active engagement from participants during 3iOtilde111amp$1]UIIUwelcomes any enquiry 3amp1313Ouml131313amp with reference to the above areas

gQGwQZNfrac34QZfrac34k9X9frac34kYekg

gQGwQZNfrac34QZfrac34(Gg9W

users and to build on the existing relationships between both organisations

The delegation was greeted with an overview amp$s13-amp031ltrlt[40TampIamp0-amp03Regulatory amp Marketing followed by a brief on the security measures in place at the port by Gregory Jarret Head of

Port Police One of the main concerns highlighted was that due to frequent movement of drivers from one company to another Westports has to issue a new pass each time causing THORN13431$3013$090$3133amp$1amp$3security measures in place $134ordfbull Three days induction

for port police that

include physical and communications training

bull Routine physical checks on all vehicles in and out the port

plusmn -IIlr13amp90throughout the port

bull Tracking entry and exit of drivers using the E-gate pass

bull Implementation of Smart card security at berth areas

Furthermore Wesports THORN0333130

44 45

MICCI News

MICCI meets with the Belgian Chambers of Commerce and Industry

General Committee luncheon with Dato Yasmin Mahmood CEO of MDeC

Kuala Lumpur

Business Advocate

]UIIU$13ampamp03amp$with the Judiciary --amp$3$3Iamp11amp$ZI13ampk0Iamp$Ian Birss Justice High Iamp403ampM$$Otildes1I$130ltamp0tea-talk session themed ldquoAdjudicating Issues in Intellectual Property Casesrdquo $^amp90microsup3acutemiddot3amp3ampacuteacutesup314-0amp0$111amp$court judges attended the evening which was moderated by the Hon Dr Badariah binti Sahamid Z4Iamp403amp--

The session included dynamic deliberations that incorporated law cases in England and Wales on patent trademark and copyright infringement calculation of damages judicial case management collective copyright management electronic evidence and unfair 13amp-33amp$k0Iamp$1amp

Adjudicating Issues In Intellectual Property Cases

shared his expertise on the role of intellectual property (IP) protection best practices in judicial case management and the role of inter-agency cooperation There was a general consensus that the lack of judges attuned to legal and commercial issues surrounding IP rights may lead to decisions that are unfavourable to the owner of the rights

The same evening a dinner was hosted by wU0OtildeIamp3the Majestic Hotel to 13ampk0Iamp$19133amp]lt1k0Iamp$was greeted by the Right Honourable President amp3Iamp403amp--Malaysia Tan Sri Dato k0]j41$k0ecircand a close group of eminent judges During the dinner

k0Iamp$10$exchanged experiences about the United [$amp4130lt1lt13THORN0$that it was constantly modifying and looking at ways to raise its level of performance including the quality of judgments delivered attracting talented candidates to serve on the bench and continuously training and educating their judges

Prior to being made i4$1Iamp4$1$microsup3sup3raquok0Iamp$$1career specialising in IP cases and was a Treasury Barrister handling cases on behalf of the government among his amp30amp0U$microsup3acutesup3was appointed a Specialist I01343Z411$3amp3g3$31Iamp4$3ltIamp403Throughout his career k0Iamp$110

share of controversial cases including the lawsuit 0amp43ltIk$]I3amp$ordfsharers Temple Island vs New English Teas a case where a photograph ampamp$amp$41130amp11$Westminster Bridge was amp4$14THORN13$3lt10to another photograph of the subject to constitute copyright infringement and not to mention the highly publicised Apple vs Samsung case that he ruled in favour of Samsung which was 4-lt3Iamp403 of Appeal

k0Iamp$-011his overwhelm on the hospitality received on his visit to Malaysia and congratulated the Malaysian Judiciary for 30amp$ordfamp$ecircamp03$judicial trainings

Kuala Lumpur

46 47

MICCI News

Sabah

MICCI Meets His Excellency Vladimir Lopato-Zagorsky Ambassador of the Embassy Mfrac34iPGfrac34GekAXQBfrac34Mfrac34GX9gkhfrac34ifrac34Indonesia and Malaysia

Budget Forum by Ernst amp Young

Sabah

speech adding that the year has seen many challenges and opportunities that have impacted the economy Businesses are still adjusting to the implementation of minimum wage while the introduction of GST $-0microsup3acute 13$11businesses training their people and setting up their accounting systems to accommodate for this new taxation system Under all these challenging conditions the State has seen a fair degree of new investments mainly due to the abundance of natural resources coupled with stable political and

economic situation ldquoWe foresee greater investments in downstream activities in such sectors as agriculture aquaculture tourism and oil and gas We are sure that the State Samp90$$31$913amp0friendly and hand-holding policies are helping in the implementation of these investmentsrdquo Datuk Arulpragasam commended 3Samp90$$3amp$31ecircamp03to develop the infrastructure in the State particularly amp$13amp-3$middotacute$amp0and connecting roads throughout the State while 4030amp133$j]paraacuteamp$amp03ampltamp90

projects due to commence 33$ampmicrosup3acutemiddotHe further highlighted on a few areas concerning businesses in the State namely the liberalisation amp3Iamp3gamp13ltbetween Peninsular and Sabah deferment of the revision of the minimum

wage and for the State to look into tapping more reliable source of power such as natural gas The luncheon provided an excellent stage for business people to convene network and exchange ideas on the developments in the State

Business Advocate

]UIIUg0130331acutesup3micro$$$9010ltluncheon in September microsup3acutemiddot33U-$Hotel Ipoh A total of 200 members and guests 33$3Ugrave30$ampamp$which was made even more memorable with the presence of distinguished keynote speaker former Minister of International Trade amp Industry Tan Sri j

The Guest of Honour State Exco YB Dato Dr Mah Hang Soon represented $903IMinisters speech in which 13333amp03acute13ampmicrosup3acutemiddot3k33managed to bring in a total ampj]raquomiddotsup3amp$amp03amp$913$311-1313ltin the manufacturing sector Additionally as part of its long term plans the State will be constructing the Southern Perak Development Region which would be modeled along the Iskandar Malaysia Development Region With the proposed 13amp$1304133amp$amp3paraacutesup1s13Iamp13M-011ltfrom Banting to Taiping there would be further economic growth in the aforementioned Southern

MICCI Perak Annual Luncheon

Perak Development Region Moreover the State had recently formed the Menteri Besar Incorporated whose primary responsibility was to spearhead Peraks progress under the Perak Amanjaya Transformation Plan With these initiatives in place Perakians would be able to enjoy better infrastructure and amenities

]UIIUg00$13I0$K3ampkHampamp$in his address emphasised the urgent need to make 9m$1331in industrial estates and business precincts of Ipoh Manjung and TaipingHe further reiterated the importance of having more 310ampU-amp3amp$3amp

international destinations to increase trade and tourism

Before long Tan Sri j3ampamp313captivating her audience with her invigorating 1-13kTHORN033in order for businesses to prosper there was a need to institute pro-business policies citing the Ali Baba IPO an e-commerce company as an example to follow suit With Malaysia moving towards 01$r1amp$microsup3microsup33was imperative that global benchmarks and standards are set Furthermore Tan Sri commented that the present generation Y amp Z workforce dictates higher expectations given their

keen interest and routine to technological resources She added that competitiveness was pivotal for businesses and the country as both internal factors such as entrepreneurship capabilities business strategies people management and keeping abreast with the market and external factors such as the need for the public sector to periodically review its existing rules and procedures for relevancy and obsoleteness are contributing factors at work

Iamp$134$l$k040amp0the revival of the Malaysia Incorporated concept and philosophy to serve as the modus operandi to keep up the pace with liberalisation

Perak

]UIIUk033amp3ampmiddotmicrosup301and guests to its annual 4$13amp$$4413microsup3acutemiddot3the The Magellan Sutera [amp3[$4klevent was attended by the Honorable Datuk Raymond l$K-43ltI]$130of Sabah representing the I]$130ampkuH

MICCI Sabah Annual Luncheon

Datuk Ir Edward Yong ]ltamp0amp[amp3[$4I3lt$uHK34]1Manjun Minister of lamp401I4340$Environment Sabah ]UIIUk0$13I0$H0S$Datuk Arulpragasam welcomed all present in his

48 49

MICCI News

Sunset Cruise By Simpson Marine Sdn Bhd

Members and guests of ]UIIUg$$0amp13by Simpson Marine Sdn Bhd to a sunset cruise from Straits Quay Marina to the 013g$$H0amp$amp0

their luxury yacht the Four Ramp01$^amp90microsup3acutemiddot

As the tide was low that day the Four Flowers had to anchor out at sea near

the Straits Quay Marina Guests were transported to the yacht on Eastern Otilde`0$313033lt]03$0they were then welcomed with cocktails and light refreshments before cruising by the scenic shores of the islandThroughout the exhilarating journey that lasted close to two hours Simon Theseira Senior Broker for Simpson Marine Malaysia and

his team entertained the guests with a tour of the yacht while elaborating on the services provided by Simpson Marine

M131$acutefrac14raquomiddot$Tamp$[amp$$1303$3130th anniversary this year Simpson Marine provides a wide range of yacht services throughout Asia and is the exclusive dealer amp0$ltamp3amp01leading yacht brands in 30amp$3ampTHORN131$Tamp$[amp$I$l$Thailand Indonesia Singapore and Malaysia

Convergence ndash Penangrsquos Future

]UIIUg$$31annual luncheon dialogue 33I]$130ampg$$uHS4$M$$k-30microsup3acutemiddotlIamp$90$13g$$1R43403luncheon was attended by 13amp13ampacutemicrosup301$guests at the Trader Hotel

U$10113IMinister brought to light on how convergence has and will continue to propel Penang to greater

heights The convergence of manufacturing and services sectors talent and infrastructure were among some of the main areas raised

Today many internationally acclaimed manufacturers have located and set-up their services or RampD hubs in Penang to complement their manufacturing arm This insulates the local economy from cyclical impacts and provides

Penang

Penang

3k33113amp$amplt3additional resilience

g$$19013ltamp134340and heritage augmented lt31m^MkI`samp0Heritage status provides an exceptional backdrop to the convergence of creative talents that has resulted in the rapid development of the services sector Shared Services and Outsourcing (SSO) Business Processing Outsourcing (BPO) and [$ampg0amp1311$[g`13amp-$19now set-up base in Penang providing employment opportunities to over 3000 local people Furthermore the State Government has invested in a RM33 billion Business Process Outsourcing and Information Technology Outsourcing (BPO-ITO) 4$Hlt$-13ampensure continuous growth in this sector that will lead to high-paying and knowledge intensive jobs for tens of thousands

Penang has been consistently rated one of the top ten most livable cities in Asia a testimony to the direct convergence ampamp3g$$11ampUgrave3and hard infrastructure which is continually being improved As businesses talents and industries converge to Penang due to its superior livability factors it will elevate the State to a regional business hub encompassing trade from the Indonesia-Malaysia-Thailand Growth Triangle (IMT-GT) region

l1304amp3I]$13011-131to build self-reliance amongst Penangites and to dissuade them from the dependency syndrome especially on resources and money politics The State Government is committed to providing the best environment for businesses to thrive

Business Advocate

Sabah

lraquo3kU$30$3amp$M-ampkUMmicrosup3acutemiddot10ampacutefrac14ordfmicroacutek-30microsup3acutemiddotat the Sutera Harbour Resort 330133$3amp3ampmicrocedilordmsup1raquovisitors As reported by the kUMmicrosup3acutemiddot`THORN1343amp0Ernst amp Young from 33amp3913amp01microparamicromiddotacutecomprised of Malaysian visitors while 2527 were foreign visitors

A total of 22 countries participated in the expo $ltk$-amp0[amp0Brunei Darussalam Indonesia Taiwan Thailand r3$kamp43013Philippines Australia S$M134amp0I$k30$gamp$Slovakia Germany Zambia m$3[$ampm$3States of America and Japan

SIE 2014 And SIBLT 2014The expo was jointly ampTHORN133lt3K-43ltI]$130ampk$Minister of Infrastructure YB Tan Sri Panglima Joseph g0$[3$$$3I]$130amp^amp030$Territory Australia The Right Honourable Adam Giles

The Sabah International Expo (SIE) is Sabahs premier business fair and a State Government sanctioned trade exposition It is held $$lt$[amp3[$4I3ltkl9$3capitalises on Sabah being the regional hub for the BIMP-EAGA region a grouping of sub-regional economic cooperative amp$13amp90$amp03$acutesup1amp$13

population of more than sup1acuteraquoamp$-amp-

In conjunction with the M-ampamp03$middotraquosup3delegates attended the Sabah International Business 4$13amp$lkUHlmicrosup3acutemiddotamp$acuteraquok-30microsup3acutemiddotl33403Right Honourable Adam S1I]$130of Northern Territory Australia who addressed the challenges facing the Northern Territory and

3Samp90$$31ecircamp03$enhancing Asian relations $30amp$$ul1TjDirector Alvin Goh who -01$3amp$ul114131311stories

SIE has seen 230000 visitors thus far since its inception in the year 2000 It has grown $3amp$9$33301331the close public-private partnership in the State as both parties work together to promote progress prosperity and development

]UIIUZampamp0$collaboration with Tenaga Nasional Berhad (TNB) and SAJ Holdings Sdn Bhd organised a half-day 0$3$3use of energy and water in the State

Held in September at the DoubleTree by Hilton Hotel Johor the

iQXQiQGhfrac34gQGwQZNfrac34sfrac34frac34aeligZDfrac34+aelig

Johor

0$133$ltparticipants and featured two speakers Tuan Haji [0$Ij1Senior Manager of Green Technology TNB and Mohd Zin Othman General Manager of Operations SAJ who respectively presented on sup1GZGq9AXGfrac34ZGgNsfrac34QZfrac34Malaysiardquo and ldquoWater is Precious Do We Have

Enoughrdquo

l013-01$33amp$touched on the various forms of energy used for supply in the State such as biogas biomass and solar with the exception of hydroelectricity The second presentation focused on the latest technologies used 3amp$1403k33130

01091014THORN13$3given the growing demand and expanding population 133paraacuteK130microsup3acuteparastood at 35 million people In addition an interesting fact that came to light 13middotmiddot303$3plants and 23000km of pipes transporting water throughout the State

16th Annual SME Exhibition Suntec City Singapore 2014

Johor

50 51

REGIONAL FOCUS East Coast

Business Advocate

East Coast

MICCI East Coast Meeting and New Members Induction

Labuan IBFC Masterclass]UIIUg$$in collaboration 34$UHRIIncorporated Sdn Bhd organised a half-day 1$0$`133amp0microsup3acutemiddotat the Eastern amp Oriental Hotel Penang Titled sup1qfrac34ifrac34hGfrac34wMhPgGfrac34Solutions to Structure Both Your Business amp Personal Wealthrdquo the seminar featured Zecirc0U1K0133amp01amp$Otildek-13g0amp1331amp4$UHRIU$13amp9$amp909amp4$UHRI1-0amp41331$

1amp43amp$11-1313ltamp$34$30amp0amp$1amp0ampTHORN1311-133exemptions and mid-shore jurisdictions to name a few

Haji Mohd Rasheed [$$]ampU01k$amp0Iamp4$1OtildeTWealth Management Otilde13ltg$$$ampOtilde11amp13313$presented on ldquoPrivate Wealth Management via Labuan IBFCrdquo which covered the intricacies and importance of private wealth management 41$34$l0413

Penang

H1$[44-404$UHRIU$13amp0-amp03Sdn Bhd is a leading 41$11$$$1313$30$1g1313that provides investors an ideal balance of 113$4303lt$certainty in a middle

shore jurisdictionAttended by close to 50 participants the seminar not only provided valuable insights on how to 0ampamp$141$1143also on how to manage personal wealth

Penang

Networking Evening hosted by Jyske Bank

52 53

Ng Lee Penn is the General Manager for Health Safety Environment Quality and Utilities Operations for BASF Petronas Chemical Sdn Bhd Lee Penn has 15 years of working experience in EHS quality management operational planning and strategic marketing Prior to joining aelig+frac34(aelig+frac34Chemicals she was iPGfrac34GNQZ9Xfrac34G9Dfrac34Mfrac34Distribution Safety and Emergency GheZhGfrac34QZfrac34aelig+brvbarhfrac34Competence Centre for Environment Health and Safety (EHS) amp Security in aelig+frac34aelighQ9frac34(9BQwQBiexclfrac34

Regional Focus

3 How has the importance of $90amp$$3

protection changed 3$3I131sector through the years

lI1311133amp0understands the challenges ndash and could even say recognised the uphill journey to be had with regards to environmental protection before most of the other industries even saw environmental protection as a challenge The chemicals industry has progressively incorporate environmental policies in production the safe and responsible distribution of chemicals and how business is conducted which supports the environmental sustainability agenda This commitment can be seen in the establishment ampj1-amp$1I0worldwide sustainable environment code

subscribed to by chemical companies

However we all see and recognise growing and constantly evolving needs from stakeholders Those that the chemicals industry companies have had to respond to very 413lt$134ordf13amp-$133amp

$90amp$$31yenregulations

- Shareholders expectations for good returns on a sustainable investment

ordfI413amp0-1333amp$1for better products and products that reduce carbon footprint

ordfI9kamp133lt-1333amp$1$4$civil responsibility amid global challenges

- Media expectations on fast and accurate reporting Done right this elicits trust

In conclusion the chemicals sector in general and BASF gMlj`^kI131

1-1313lt$long-term view with regards to environmental protection and satisfying dramatically rising energy demands We contribute to meeting 1amp133lt1$1amp0sustainably and thus help master some of the amp01lt13$1Ultimately this generates business sustainability opportunities for us as well

4 What are 3amp$ordf30 $31amp

$13$13ampordf0$lt$13amp$1093amp$$3391$amp1into the company -amp1amp-lt

We believe that principles regarding environmental protection needs to be deeply embedded to ensure sustainability of our company and valued

MICCI Chats With Ng Lee Pennfrac34gfrac34G9XiPfrac34aelig+frac34(aelig+

ndash internal audits are a big part of our daily working lives We conduct regular internal audits on process safety occupational health and safety and environmental protection This is to ensure that our systems and procedures adhere to the highest standards

Furthermore we ensure these high standards of environmental protection extend to and are complied with by the contractors and suppliers we work with In addition to economic criteria our core suppliers are selected on the basis of environmental protection labour and social standards We even recently awarded 1313amp$30133amp0yen10913provider awards The winners were chosen with environmental performance as one of the main criteria

While I oversee the environmental sustainability of BASF gMlj`^kI131operations it must be said that environmental sustainability is driven at every level and by every employee of the company

2 Why do you see $90amp$$3 protection as a

$13110lt943313amp-$11amp4embrace

Environmental protection IS indeed a necessary value for companies Being environmentally responsible makes good business sense as it ensures our continuing 1amp1313$13ampamp-03within the community

We are also coming up against the very real threat of increasing scarcity of natural resources There are already seven billion people living on our planet and this number keeps growing with a projected nine billion people by the year 2050 And all these people will of course want to improve their quality of life This will require more nutrition more energy more housing and more of many other things to satisfy their needs

This means that it is critical that we act $ampIamp-$113$amptheir part in protecting the environment to help address this challenge Development is sustainable when it ldquomeets the needs of the present without comprising the ability of future generations to meet their own needsrdquo For a company this $13amp$303balance between driving business and protecting the environment

1 1S$0 Manager for T3

Safety Environment i43lt$m331Operations you oversee the $90amp$$31413$3ltampHkRgMlj`^kI131operation What are 1amp$90amp$$3initiatives in which ltamp49-ltamp00amp

The company sets high standards in the area of environmental 01-amp$13lt0133$the commitment of both shareholders in creating value and striving for performance that does not merely comply with 043amp$143ecirc1339lt$THORN13$3lt$1and reduces our possible environmental impact This commitment can 1$$313amp-$lt1active participation in j1-amp$1I0worldwide sustainable environment code subscribed to by chemical companies

We have a responsibility to take care of our planet and preserve its beauty resources and strength for future generations It is a

great privilege to be part of the team here at BASF gMlj`^kI1313amprealise these goals

Systems and structures 0amp0$13amp0133how serious the company is about environmental protection and ultimately sustainable development This message is deeply ingrained into the company whereby I-amp$$k413$Developmentrdquo is embedded as one of the 13amp-$lt1k30313Pillars

We carry out various initiatives and campaigns with both our employees and the local community that encourage employees contractors and business partners on a regular basis to reinforce the sustainable development message This include collaborations with the other chemical companies based in the surrounding area for the annual Balok River Adoption Programme (BRAP) and with the Malaysian Nature Society of Pahang for regular environmental activities This year we cleaned and improved the turtle hatchery area at Teluk Mak Nik Terengganu and released turtle hatchlings back to the sea

U31$3413amp43turtles beach cleanings and tree plantings though

Business Advocate

54 55

Regional FocusBusiness Advocate

business partners We engage a long-term view on this and believe 33I130lt1$$0amp0ecirc1339environmental protection By instilling the principles values and goals right into the 13amp-$lt1-amp1amp-ltampI130ltK091Sustainabilityrdquo we ensure that this common vision and goal is considered in all we do

In the long-term this is seen in how sustainability drives upcoming investments and it ensures energy THORN13$3313$ampamp1$environment friendly 1$13amp$$ltimpact in operations is incorporated right from the beginning

5 How has the Verbund concept shaped

3$90amp$$3-amp1amp-ltampHkRgMlj`^kI131

lr04$13amp$13-31a BASF-centric one and it means ldquointegratedrdquo or ldquoconnectedrdquo In BASF everything is connected HkR1sup1r04$sites these sites create amp$amp3amp13THORN13$3production systems by means of smart interlinking The by-product of one plant is used as the starting material for another So there is almost no waste l1133r04$concept is about

BASF PETRONAS I131amp-331-0$13-$3[4$3$13$3r04$

principle is a major part of 313amp-$lt11413$development story We connect our production our technologies our customers our business partners and also our employees in order to make the most of our resources develop innovative solutions and create value from what might otherwise have been wasted

We do not just produce chemicals - we create chemistry for a sustainable future This philosophy is deeply 0ampamp3$313amp-$lt1belief For us this is an ongoing journey and we need all employees to live up to this and make contributions towards sustainable development

6 l4ltintegrated site in Gebeng

Kuantan is one of 33amp$1amp3013r04$13$31g1313region (outside of China) How do you 31-1333$90amp$$3amp43ampampamp1313company operations in the East Coast region amp]lt1

Having the site here encourages more investments and attracts other investors in setting up here in Gebeng While these investments propel Gebeng as one amp]lt111313production powerhouses this also brings challenges in minimising environmental impact Strong cooperation

and support from the Department of Environment and their ampTHORN13011$$ecirc0$3010amp$14$THORN13$31$minimising waste and emissions to proper facilities layout

On a more social side cooperation with NGOs has to be further strengthened and open communications with the local community is needed

7 s3amp standards have been adopted

lt]lt1$13amp-$13amp043$90amp$$3protection practices

Malaysian companies are governed by the standards outlined by the Malaysian Department of Environment There are many standards which are based on approved international European and USA standards such as international convention in all areas of concerning environmental protection from waste water discharge standards air emission standards to Waste handling and disposal European yenmk13$010

applied for Risk Based Approach in evaluating environmental impact while US EPA standards are the guidelines for soil and ground water contamination analysis

Malaysia also has strict 041amp$ordf$-$$$$

amp$$amp0$41301and their development

- Environmental impact studies

- Environment Management programs

- Response to environmental emergencies

The establishment of international chemical companies in the area also means that the highest global corporate standards are applied by the operators At BASF gMlj`^kI131we strongly adhere to strict corporate BASF environmental protection standards that place heavy emphasis in controlling emissions at the source data traceability of waste that is generated and review on a continuous basis on reduction and amp-33amp$-amp3$3We also publish an annual r04$130-amp0313details our environmental commitment and performance

5756

Lifestyle

Words And Images By Sanjitpaal Singh

ordf31-13ampwords and its one that portray the colossal magnitude for every living being on this planet On every step through the forest life is apparent regardless of time and age proving to be an admirable trait of complex creatures and plant-life alike

This wondrous ecosystem generates and regenerates naturally in an endless cycle to produce provide for its inhabitants and to endlessly survive Each from the ever so minute to enormous trees standing tall amongst its peers - life here sustains from only natural elements of earth water and the sun

From rolling mistsbeneath the hills at dawn to starry night skies this is a yearning through every hearts desire for the serenity of life away from the city Through photography we immortalise these emotions for all to view and take pleasure in These images most frequently end up as a feature in our homes from the wondrous plateau that gleams inspiration

What would a -amp3amp0-0$ordfI03$1yen

lenses- Storage media

(compatible to camera)- Tripod for stabilityordfIamp31kamp1amp$

garments hat

- Water amp Trail mix Photography has grown from a tool for visual reference art form a leisure activity a social medium for visual expressions becoming todays most trended lifestyle

In the next issue we will provide examples with techniques to photograph various aspects that can be found in nature together with some safety notes while in the wild

Sanjitpaal Singh is a multi international award winning photographer actively involved in various nature and wildlife and photography related activities Sponsored by various international top named photography brands he actively explores forests to MkXwQXfrac34PQhfrac349heQg9iQZfrac34ifrac34hPqfrac34the beauty of the Malaysian natural heritage to the world

Business Advocate

6160

Business Advocate

Living GreenBuilding for a growing population and preserving the environment is a dichotomy perhaps as old as the dawn of industry Accommodating the 6 billion people on this planet is a 90lt13amp13ltecirc0for mother earth

In recent times the property industry has been demonstrating realisation of 3113amp13ordfecirc133and concepts like sustainable development and green building are 13amp$ampecirc31of the concrete jungles around the world

Relatively few buildings in the Klang Valley provide a good benchmark for sustainable living My personal favorite in the KLCC area is The Troika It combines design and technology to create an aesthetically pleasing structure that interacts organically with its surroundings and 1$0ltTHORN13$3The beton brut architecture boldly reveals concrete in its raw splendor As a result hardly any paint is used on the building

All the windows use low-emissivity glass which increases

Ikhram is an award-winning

investment property advisor

and property analyst with a

focus on residential properties

in the KLCC area and niche

property products in Australia

Gfrac34qgQiGhfrac34egXQwQB9XXsfrac349Akifrac34iPGfrac34local property market at his

AXNfrac34QpQZN+e9BGiexclBYiexclYsfrac34 9ZDfrac34P9hfrac34AGGZfrac34MG9ikgGDfrac34QZfrac34 PGfrac34DNGfrac34+frac349ZDfrac34p9gQkhfrac34iPGgfrac34ekAXQB9iQZhiexcl

By Nikki Huet

For more infromation contact

nikkihuetgmailcom

thermal insulation The use of inverter air-conditioning systems in all the apartments further enhances 3$0ltTHORN13$13ltof the building

My personal favorite is the green lung that is the heart of The Troika It is a large courtyard

with impeccably pruned foliage almost like something Giorgio Armani would have done were he a landscaper This very green garden is central to the entire complex It is literally a breath of fresh air

Who says being green cannot be stylish

QZQZNfrac34aeligifrac3449h9AQfrac34QhigWasabi Bistro at the Mandarin Oriental Hotel [44-40ampecirc01exquisite authentic Japanese cuisine in an elegant private setting An open dining area the sushi bar and private booths ampecirc0$0113amp13of seating Meetings and gatherings can be hosted in the private dining area available On the weekends Wasabi Bistro is also popular with families There are plenty of choices for everyone on the menu

About a quarter of Japanese popular recipes use seaweed to boost 9amp40U31013$

iodine - vital for a healthy thyroid - copper calcium iron and magnesium The Seaweed Salad at Wasabi Bistro is a mix of fresh seaweeds that beautifully complement each other ndash it is a must try Order the Agedashi Tofu or the Tofu and Seaweed Salad to start your mealRice a staple in the Asian

diet is a good source of protein whereas the omega-3 fatty acids in 10$3amp03protection and improved blood circulation Donrsquot 43ltltamp4$yourself thoroughly enjoying the delightful Rainbow Roll or the rich and divine Kumirsquos No 1 The wasabi freshly

made and served with sushi cleanses the palate Wasabi in general is said to have compounds in it that can help prevent tooth decay Wasabi has also been found to aid cancer prevention and prevent blood clots if consumed regularly As with everything good moderation is key

HOLYHULQJVROXWLRQV

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QWHJUDWHGORJLVWLFVVROXWLRQVIRUWKHODUJHVWVHFWRUV

6FKHQNHU SURYLGHV FRPSOH[ WUDQVSRUW DQG 6FKHQNHU SURYLGHV FRPSOH[ WUDQVSRUW DQGORJLVWLFV VHUYLFHV IURP D VLQJOH VRXUFH LWKORFDOL]HG NQRZKRZ DQG ZRUOGZLGH H[SHULHQFH 6FKHQNHU XQLWHV DOO WKH WUDQVSRUW PRGHV XQGHU RQHURRI H RIIHU RX XQLTXH LQWHJUDWHG ORJLVWLFV VROXWLRQVsup2 RQ WKH URDG DW VHD LQ WKH DLU DQG LQ FRQWUDFWORJLVWLFV IURP D VLQJOH VRXUFHORJLVWLFV IURP D VLQJOH VRXUFH

6FKHQNHURJLVWLFV0DODVLD6GQKGZZZGEVFKHQNHUFRPP

Q12015 B

usiness amp Environm

ent

T

he P

remier A

dvocate for the B

usiness C

omm

unity

32 33

Features

Environmental Quality Act the Ministry of Natural Resources and Environment (NRE) is responsible for the policies that concern environmental and climate changes This includes the National Environmental Policy and the National I3I$gamp13lt

The Environmental i43lt133ampacutefrac14ordmmiddotwas called into action to prevent abate and control pollution and to enhance the environment It covers restrictions on air pollution noise pollution soil pollution water pollution and any pollution caused by discharge of oil into the 13amp4$30lt1301l133also covers prohibition of open burning that has been a pressing issue with the recent $9$30pollution in the country

By placing restrictions and regulations to clamp down on common environmental pollutants the Environmental Quality Act controls and prevents industrial pollutants agro-based water pollution industrial wastewater pollution motor vehicle emissions and toxic Otilde0amp4113

In 2002 the National Policy for the Environment was formulated and approved by the Department

of Environment which is under the Department of Ministry of Natural Resources and Environment of Malaysia The policy aims for the betterment of environmentally sound and sustainable development in managing and conserving the environment

The main objectives of the National Policy for the Environment are to harbour a clean safe healthy and productive environment for current and future generations and to support the conservation of the 13amp4$30lt14$4$diverse cultural and natural heritage with ecirc1339-0313-3amp$ltall sectors of the society This way the other key amp1339amp4$sustainable lifestyle and patterns of consumption and production can be achieved

Overseen and governed by NRE the national climate change policy is instrumental in shaping 3ecircamp031$3$3ampcombat environmental woes as this is a global 11433ecirc1331$amp3only Malaysia The need for the national climate change policy arose due to the evident future climatic change in Peninsular Malaysia 3$microsup3middotacute$microsup3cedilsup3

If climatic issues are Ugrave34$13133temperature could rise to worrying standards

with higher maximum rainfall and lower minimum rainfall and 0090ampand lower low river ampk41313amp$3amp$1could evoke problems $14THORN13$13ltampwater food security issues due to low crop yield economic loss 0amp901ltecirc133plantations and eroded public infrastructure

The climate change policy therefore seeks to ensure that climate change is kept in check in order 3amp4$3amp$sustainability and avoid future calamities l013amp1339includes making the issue mainstream to bring about more competitiveness and improve the quality of life While the second

and third objective is to integrate the climate change responses into policies and plans and to strengthen institutional and implementation capacity

With the guidance of these environmental acts Malaysia can begin to tackle pressing ecological issues to also further 3$3amp$191amp$amp0sustainable economy The environmental policies and regulations are drawn up with a view to complement the national growth of the country while simultaneously preserving the natural environment It maintains $13$13between the economical and environmental goals and strives to enhance the quality of life through long-term sustainability

Business Advocate

National Policies Changing The +BeGfrac34Mfrac34ZpQgZYGZi9Xfrac34GNkX9iQZ

The strength and wellbeing of Malaysia as a nation has always steadily been 9hhBQ9iGDfrac34qQiPfrac34iPGfrac34GBZYQBfrac34hBQ9Xfrac349ZDfrac34BkXikg9Xfrac34egNgGhhfrac34Mfrac34iPGfrac34BkZigsiexclfrac34frac34MkXwQXfrac34iPGhGfrac34AVGBiQpGhfrac34GZpQgZYGZi9Xfrac34QZQiQ9iQpGhfrac34P9pGfrac34AGBYGfrac349frac34ZGBGhh9gsfrac34QZwXkGZBGfrac34QZfrac34shaping national policies in hopes of a sustainable and advanced economy

The magnitude of recent national and global environmental issues 99lt$4$13]lt11$3amp$policies The onset of growing economic advancement also $1331$39ecirc1331on the environment if undertaken in an unsustainable manner It has therefore become pivotal to correct such environmental impacts in order to alter the 13400$3133ampecirc01amp03$3amp34340

generations of Malaysia

Under the Tenth Malaysia Plan the agenda covers the protection of the environment in unison with the goals of economic power And to make this goal a reality focus is placed on the National Policy on the Environment the National Green Technology Policy and 3^3amp$I3I$gamp13ltamp$various other policies

that seek to change the scope of environmental regulation

The National Green Technology Policy is a governing policy that 14$13$microsup3sup3frac14and is built on four pillars The pillars are energy environment economy and social It aligns environmental $31333amp-0amp-]lt11sustainable development The policy seeks to -0ampamp3THORN13$3$0lt

usage while conserving the environment and improving the quality of life for all in order to accelerate national economic development

The National Environment gamp13ltI3I$Policy and National Environmental i43lt133acutefrac14ordmmiddotform the foundation of environmental management in Malaysia While the Department of Environment (DOE) enforces the

34 35

CEO Profile

5 MNS has $amp$ engaged in

conducting studies and campaigns towards -0amp3133$]lt11$34001093are some of its current strategies today

We call on stakeholders and get them involved in sustainable programs to further enhance their awareness We believe that having stakeholders and key players involved with on-ground programs help to educate and indirectly become more ecologically conscious and cautious

Furthermore we work with schools across the nation through [g$13$3

6 How can businesses -lt

amp013390ampin supporting and protecting the environment

Begin by educating employees through sustainable practices at the work place and slowly it would eventually carry through in their homes as they would educate those around them on sustainable practices

7 Having a keen interest amp$$340

history and being 3$3photographer ltamp4019311-1331$4$13and aided you in your present position at MNS

My personal interest and inclination towards all things nature 9$Ugrave4$13ltdecision to be involved in conservation for the nature and the environment the very habitat in which wildlife call home It

has also provided a greater understanding of what conservation initiatives are required for each given situation

Photography is still very much a hobby Ugrave30lt$4$13as a bird and wildlife watcher and capturing the moments it is also a pleasure to share them with other like minded members and friends I would strongly recommend bird watching as an adjunct to becoming volunteers and conservation advocacy

Business Advocate

1 Having been $9amp9

$3]lt1$Nature Society (MNS) initiatives 13$ltamp40ltdescribe the associationrsquos 13amp00amp1$functions

]^k13amp091amp$and mission is to ecirc1339lt-0amp3133manage and conserve ]lt11natural heritage and rich biological diversity for 3$3$appreciation for all

In Conversation With The President Of The Malaysian Nature Society

Our objective is to carry out missions in the interest of the public without the intent of commercial amp0amp$30lt-0amp3$amp13$3ltmaintain transparency and accountability in all our dealings with members and external supporters and partners such as funding agencies sponsors government agencies and the public

2 How have amp$30 trends within

the environment $9amp-$3$134$consumption and -amp-43amp$ecirc133

nature as we see it today

Population dynamics impact the environment and the long

term trends

have resulted in over consumption of our natural resources and in return we constantly look for alternative answers to the resources which is usually a natural outcome of reactions It may be viewed as a negative or positive respond to the behavioral patterns of human nature depending on the outcome

3 With the growth of 313$ampamplt

$amp$4133amp$01amp401319- how have systems for monitoring and reporting on nature improved over the years

It has improved networks internally we are now more connected with the rest of the key industry players on a national and global scale

It has improved our amp0$113$313

studies and research initiatives Moreover it has aided our work in providing better places and knowledge of wildlife while uniting local communities landowners and businesses

4 What are the biggest 13$1

$]lt13amp011413$3lt

Encouraging politicians and decision makers and local authorities to be more beholden and responsible towards our natural heritage The absence of legally binding plan to guide development from the very beginning may be the cause of current uncontrolled and chaotic developments

The need for good political will and top-down intervention to guide developments is very much needed as it is the best solution to most of our environmental issues

Henry Goh has been championing the cause of MNS and the environment since 2003 Having led the MNS Selangor Branch as chairman for the past 4 years Henry had played a pivotal role in the successful ldquoSave Bukit Kiarardquo campaign to protect one of the few remaining green lungs in the city where more than 10000 signatures were collected

36 37

Members News

Company IM^lmjuHllMjUMkkMk ]ukUkK^HTKName k401^$ampampDesignation S$0]$0Address 9acuteacutes13s$ s1Iamp$1-$3micro^ampordmZ$kkacutesup1yenacute middotordmcedilsup3sup3k4$Zltk$amp0TelFax sup3paraordfcedilacutemicroparaparasup3sup3sup3yensup3paraordfcedilsup1paraparaacutemiddotsup3ordmBusiness Sector 43ampamp39

Company I`lMI^ljKMkMjrUIMk]ukU SDN BHDName ]4R041]40Samp-$Designation Iamp4$30lt]$0Address ^ampfrac14frac14ordfsup3acuteZ$k0microsup3 Taman Bukit Dahlia raquoacuteordmsup3sup3g10S4$Zampamp0TelFax sup3ordmordfmicrocedilcedilsup1cedilcedilmicroBusiness Sector `301m$1-13

Company KU]^^K]j[T`lMkK^HTK 13yenampK`mHMljMMHuTUl`^Z`T`jHTjmName kamp$]13S03Designation S$0]$0Address sup3acuteordfsup3micro]$0$0 acutemicroZ$^T$ raquosup3sup3sup3sup3Zampamp0H04Zampamp0TelFax sup3ordmordfmicrosup1raquosup1raquosup1raquoyensup3ordmordfmicrosup1raquosup1raquoraquoraquoBusiness Sector Tamp31yenlamp401

Company MlTUtHkMglMlKName Z-[0amp$Designation ]$$K0133amp0Address microHordfmicroordfacute9microlamp0microHgk$30 Jalan Stesen Sentral 5 cedilsup3middotordmsup3[44-40 TelFax sup3acutemiddotordffrac14sup1acuteacuteraquofrac14cedilBusiness Sector Iamp$143$13ltH41$11k09131

Company H`jKj``]I`jg`jlMkMjrUIMk [kK^HTKName k$3lDesignation ]$$K0133amp0Address amp3sup1sup3cedil9sup1[g]Slamp0 raquoR0139$4H$0m3 middotordmraquosup3sup3g3$Zltk$amp0TelFax sup3paraordfordmordmmicrosup3acuteacuteraquoraquoyenordfparaordfordmordmmicrosup3acuteacuteacuteacuteBusiness Sector Iamp$143$13ltyenH41$11k09131

Company SlMsukkK^HTKName K3ampTIamplt[amp$Designation IM`Address middotsup1Z$K34k4$ Taman Tun Dr Ismail sup1sup3sup3sup3sup3[44-40TelFax sup3paraordfordmordmmicrosup1ordmsup3frac14microyensup3paraordfordmordmmicrosup1ordmsup3sup3paraBusiness Sector M4133amp$yenl0$$

Company UjIS`HkMjIT]kK^HTKName ]13Tl$T$Designation IM`Address k4$313Oumlg$$Ilt0133ltHamp13acuteordfacutemicroordfacutemicroH Untang Mayang Pasir 3 acuteacutefrac14cedilsup3Hlt$H04g$$ TelFax sup3middotordfsup1middotsup1microsup3microsup3yensup3middotordfsup1middotsup1parasup3microsup3Business Sector Iamp$143$13ltyenH41$11k09131

Business Advocate

MICCI Welcomes Its New Members

Company Mj`g`KkK^HTKName K34samp$l413sDesignation M13439r13g01$3Address Hordfacutesup3ordfSS0amp4$Rampamp0Hamp13H [[l1k40raquoraquoacutesup3sup3 [amp3[$4kTelFax sup3raquoraquoordfmicroacuteraquomicrocedilcedilyensup3raquoraquoordfmicromicroacutemicrocedilcedilBusiness Sector Iamp$143$13ltyenH41$11k09131

Company SM^kUgM[MjZ^IjMMjtIMkK^HTKName R0T$H$34j$Designation I``Address 9paraacuteacutek$30]jIH Z$l0901cedilsup3middotordmsup3[44-40TelFax sup3paraordfmicrosup3paracedilcedilfrac14frac14raquoyensup3paraordfmicromicroordmmiddotacutesup3microacuteBusiness Sector Iamp$143$13ltyenH41$11k09131

Company ljgIkK^HTKName 1amp$samp$Designation S$0]$0Address frac14amp0amp$kamp$parayenmicro [1$g0$4130$kamp$ acutepararaquosup3sup3H4330amp03g$$TelFax sup3middotordfparacedilsup1sup1paracedilcedilyensup3middotordfparacedilsup1middotsup3sup1sup1Business Sector ^amp$ordf]313]$4133401

Company ]MMgTUUgkkK^HTKlaquo[mm]gmjName j1303113Designation K0133amp0Address ampltS0amp4$Rampamp0 ]$0$`0$3[ [IIcedilsup3sup3raquoraquo[44-40 TelFax sup3paraordfmicroacuteordmfrac14raquofrac14ordmordmyensup3paraordfmicroacutemiddotraquocedilordmcedilsup1Business Sector j3yensamp1

Company ^^`kgTMjMHTKName ^[H$Designation Iamp-$ltK0133amp0Address ^ampmiddotordmordfmicroacute13Rampamp0Z$gZmcedilyenacutemicro K30$k4$lt[amp3K$10 middotordmraquoacutesup3g3$Zltk$amp0TelFax sup3paraordfsup1acutemiddotacuteraquofrac14frac14raquoyensup3paraordfsup1acutemiddotacuteraquoraquofrac14frac14Business Sector I131yen]$01

Company HZk`RRkT`jMkK^HTKName H$RampampkIampamp$Designation ]$$K0133amp0Address m$3Kordfparaordfpara]$9$4acute ^ampacuteraquofrac14Z$l4$j cedilsup3middotsup3sup3[44-40 TelFax sup3paraordfmicroacutesup1microraquosup1raquoraquoyensup3paraordfmicroacutesup1microfrac14sup1frac14frac14Business Sector `yenS1yeng30amp13131

39

Members News

Company llT`^Sg^lTUjMkK^HTKName K$$lt4Designation 0S$0]$0Address amp3pararaquoacuteraquoordmZ$kmraquo Taman Industrian Subang Utama k1lt$micromicromiddotsup3parasup3sup3kk$amp0 TelFax sup3paraordfcedilacutefrac14acuteacuteparaacuteraquoyensup3paraordfcedilacutefrac14acuteparaacuteraquosup3Business Sector ]13$0ltyenM4-$3

Company lM^Huk`mlTMj^kK^HTKName 130H03ampampDesignation IM`Address ^ampordmZ$$k3m l$$k3raquoacutecedilcedilsup3Zampamp0H04Zampamp0 TelFax sup3ordmordfcedilcedilraquoraquoraquoacutemicroyensup3ordmordfcedilcedilraquoraquoraquomicroparaBusiness Sector M4133amp$yenl0$$

Company m^UlMKRmMkmggu]kK^HTKName M$[$^13amp1Designation ]$$K0133amp0Address IordfcedilordfparaHamp13Ik4$U$0Iamp$amp Z$mkZsup1yenmicromiddotordmsup1acutesup3k4$Zltk$amp0TelFax sup3paraordfcedilsup1parasup1sup3acuteparasup1Business Sector l0$U-amp03yenM-amp03

Company sH^KkK^HTKName samp$u$u-Designation S$0]$0Address cedilsup3acutecedil3Rampamp0s1K$ sup1middotZ$k4l$k$3amp1 raquosup3acutecedilsup3Zampamp0H04Zampamp0TelFax sup3ordmordfparaparamiddotacuteacuteordmmicroyensup3ordmordfparaparamicrofrac14ordmacuteordmBusiness Sector g0amp-03ltyenjM133

Company k^I[H`kkkK^HTKName k40$30$kamp14$0Designation IM`Address ^ampacutesup14$g041$[$para l$g0$4130$I$$jlt paraacutemiddotcedilsup3U-ampg0 TelFax sup3cedilordfmicroraquoacutemiddotfrac14frac14cedilyensup3cedilordfmicroraquomicromiddotfrac14frac14sup1Business Sector RampampyenH901

Company sUwMglR`j]kK^HTKName ]g0$3$Designation ]$$K0133amp0Address k43cedilsup3ordfmiddotordfparamiddot3Rampamp0 Wisma UOA Damansara 50 Jalan Dungun K10T31cedilsup3middotfrac14sup3[44-40 TelFax sup3paraordfmicrosup3frac14parasup1acutecedilmicroyensup3paraordfmicrosup3frac14parasup3sup3cedilsup1Business Sector Iamp$143$13ltyenH41$11k09131

Company s]gj`gMjlu]^SM]M^lkK^HTKName i4kT4Designation ]$$K0133amp0Address amp3cedilacuteS0amp4$Rampamp0Hamp13R j4$k$]3para1I3lt raquoraquosup3sup3sup3[amp3[$4kTelFax sup3raquoraquoordfmicrocedilmicroacuteordmordmyensup3raquoraquoordfmicrosup1raquocedilraquoacuteBusiness Sector g0amp-03ltyenjM133

Company s`^KMjRmT`jUw`^kK^HTKName I4kltT$Designation K0133amp0Address cedilsup3raquosup1Z$[4$H4lt `ecircZ$H10microcedilmicrocedilsup3[4$3$g$ TelFax sup3frac14ordfcedilsup1sup1acutefrac14paraacuteyensup3frac14ordfcedilsup1sup1parafrac14cedilmiddotBusiness Sector 0134340yeng$33amp$1

under

constructio

n

38

Business Advocate

Company [^`sMKSMTrM^kK^HTKName ^ampamp0$H$3]ampu1$Designation I0$Address microparaZ$k3031r raquosup3microsup3sup3Zampamp0H04Zampamp0TelFax sup3ordmordfmicromicromicromicrosup3raquofrac14Business Sector M4133amp$yenl0$$

Company ^mk`jkK^HTKName U$0Z1amp$k4$0Designation ]$$K0133amp0Address acuteparaordmZ$Z3g0 l$H43`ecircZ$H43 middotparasup3sup3sup3[$k$amp0TelFax sup3paraordfraquoordmparamiddotordmmicromicrosup3yensup3paraordfraquoordmparamiddotordmmicromicroacuteBusiness Sector M$0ltyenm331

Company gjM]UMjgmkgj`gMjlu]kK^HTKName K3ampk0Z13lt[0Designation K0133amp0Address ^ampmicrofrac14ordfsup3microZ$H130acuteyencedil Taman Nusa Bestari raquoacuteparasup3sup3k4Zampamp0 TelFax sup3ordmordfcedilacutemicroparacedilmicromicroBusiness Sector g0amp-03ltyenjM133

Company jKOtildek^[msUljMMkllMkK^HTKName RU0[H$ordfj1Designation IM13439`THORN130Address k43acutesup3ordfsup3ordmH$raquog04k`T` ^ampmicroamp0amp$H$[44-40I3ltI$30 cedilsup3middotcedilsup3[44-40TelFax sup3paraordfmicroacuteraquoacutemiddotsup3acutemicroyensup3paraordfmicroacuteraquoacutemiddotsup3acutemicroBusiness Sector g0amp-03ltjM133

Company [^SumM^gjU^lU^SM^lMjgjUkMkK^HTKName lltI$TampDesignation K0133amp0Address acuteacuteZ$g01frac14yenacuteparaH$0H04g01Zlt raquoacuteordmcedilsup3Zampamp0H04Zampamp0TelFax sup3ordmordfpararaquoordmraquoraquoraquoraquoyensup3ordmordfpararaquoordmordmordmordmordmBusiness Sector ]yen9031$

Company jMSmk]^SM]M^l]ukUkK^HTK - PENANGName Zlt$3I$010$Designation S$0]$0Address 9acutesup1S40$ltg0amp$`THORN13lamp0 Z$[acutesup3microcedilsup3Samp03amp$g$$TelFax sup3middotordfmicromicromicroraquoraquoraquoacuteyensup3middotordfmicromicromicroraquoraquosup3acuteBusiness Sector Iamp$143$13ltyenH41$11k09131

Company kU]gk`^]jU^MkK^HTKName g4s$Designation S$0]$0Address 0]0$I4cedil3]Z$g$3 ordmacutesup3cedilsup3gamp03K131amp$^0k$TelFax sup3sup1ordfsup1middotordmsup1raquosup1raquoyensup3sup1ordfsup1middotordmsup1sup1acuteordmBusiness Sector l0$1-amp03

40 41

MICCI News

Kuala Lumpur

Kuala Lumpur

In light of the overwhelming success of 3acute13^3amp$Iamp$0$13on Goods and Services Tax Skl$]ltmicrosup3acutemiddot]UIIU$3]lt1$Export Academy organised the 2nd National Iamp$0$13amp$Skl$k-30microsup3acutemiddot33premises of MATRADE The conference themed

2nd National Conference On GST Implementation

Networking Evening At Carlsberg Brewery Malaysia

ldquoChallenges in the Implementation of GST in Malaysiardquo brought together 13amp13ampacutemicrosup3-0313-$31from various industries

The keynote address was 90ltK3ampk0[H$TDirector General of the jamplt]lt1$I413amp1j]I$34019$

speakers that included SM Thaneermalai Senior Executive Director of g01330amp41Iampamp-0103[40K-43ltK0133amp0ampj]Iu-Han Executive Director of g01330amp41Iampamp-01Taxation Services Sdn Bhd Stanley Wong Director of ksg0amp133Iamp$143$k$H[04H0IM`of OMNI2U Sdn Bhd Irene Yong Partner at Shearn Kamp0OtildeIamp$ZltIl0$03]u`H

U$1011K3ampk0[1343amp$3331compulsory for businesses whose taxable supplies amp0acutemicroamp$3113RM500000 to register by

the deadline on December paraacutemicrosup3acutemiddotT133331amp$313amp-ltj]Ithere are nearly 300000 potential registrants who are required to register for GST to avoid any legal action However as at September microsup3acutemiddot3401013below par

The conference highlighted a number of key areas of GST particularly on its challenges and implementation current developments its process and procedures 1ampUgrave301amp43amp$1$legal issues concerning the transition One certainty it was widely acknowledged that careful planning detailed preparation mass participation and an extensive taxpayer education programme are key aspects for a successful GST implementation in the country

]amp03$raquosup301and guests turned up amp0]UIIU1$3amp0$9$$3I010Brewery Malaysia in ^amp90microsup3acutemiddotlcasual get-together was graciously hosted by I010amp13ampall guests with an array of exquisite brews along with $--3$1-0Henrik Andersen

Managing Director of I010]lt103all guests with a toast that 0lt$30amp413]UIIUand the long established relationship between both organisations particularly citing on some of the key initiatives that the I019amp133and continues to represent amp$ampI010$businesses at large

Throughout the evening 90amp41-011-amp$1amp0lt]01amp]UIIUwere handed out as lucky draws such as two ]4$13lt1-01ltMunchy Food Industries k$H13ampecirc0hair dryer two table lamps and two solar lights by Philips Malaysia two RM50 vouchers for dining at the Sultani Restaurant lt[amp0$U-]Sdn Bhd and one voucher each for a scuba diving lesson and three personal training sessions by ]0113ecircl0$$ Sdn Bhd worth RM365

and RM350 respectively It was indeed an enjoyable and laid-back evening that set an ideal atmosphere for those in attendance to establish new business contacts and to catch up with old friends

]UIIU3$1311$130--0133amp$3ampI010Brewery Malaysia for their exceptional hospitality sponsors for their kind contributions and most certainly to all members and guests who enlightened us with their presence

Members News

MICCI NEWS

42 43

MICCI News

Lessons Learned From Cargo Hijack

An eight tonne truck carrying goods valuing half a million ringgit was hijacked by 6 assailants disguised as $amp013$31ampTHORN1301wielding machetes around $3amp$micropara]ltmicrosup3acutemiddotOne of the two drivers manning the truck was 4ampecirc$$amp30130amp0$Ugrave3lt30ampside while the other driver was made to drive the truck against his will The driver that escaped managed to hail down a taxi and lodged a report at a nearby police 133amp$3$acute $431ampthe incident

Fortunately with the assistance of the trucks Global Positioning System (GPS) the police managed to intercept the truck in 35 minutes and all assailants were apprehended in

Kuala Lumpur

Kuala Lumpur

policy to receive and deliver all containers without knowing its contents to reduce the risk of containers being a target In terms of 13ampamp03amp$3I413amp1and Police Westports does work together with both authorities on certain cases involving cigarettes contraband and cargo hijackings

The meeting provided an ideal avenue for the I03amp4$013$the daily processes at Westports while allowing for suggestions on security matters to be raised Westports agreed that such cooperation is vital in enhancing its operations and will look closely at 03013ampamp03amp$ecircamp031between both organisations

what was a nerve wrecking situation

That being said the entire incident was actually a staged cargo hijack however only to the knowledge of a handful of police ampTHORN1301$333involved representatives 0amp]UIIU1Zamp$3133amp$k13403ltIamp4$13ZkI`$3jampltMalaysian Police (Selangor contingent) The whole operation was sponsored ltlkI`H0l113ampStores (Malaysia) Sdn Bhd Metrod (Malaysia) Sdn Hk13$0amp13131(Malaysia) Sdn Bhd British American Tobacco and Securiforce Sdn Bhd

The exercise was aimed at improving security awareness among security managers and transporters

on modus operandi used by criminals as well as to measure the response from the police

The need for industry awareness on cargo 13$110133$statistics compiled from ]UIIU01lstatistics revealed that in microsup3acutemicroordmmiddot131100-amp03with losses amounting to $133j]microacuteamp$$microsup3acutemicroordmmicro1311with losses amounting to RM6 million were 0-amp03$microsup3acuteparak$13Z$40ltmicrosup3acutemiddotcedilsup313119been reported with losses estimated at RM62 million raising concern amongst manufacturers on how easily the information on movements of freight its content and value can be obtained

l-amp13amp03$3a number of strategies for implementation and enhancement in order to avoid and be better prepared in an instance of a hijack Making certain that employees are appropriately trained to follow all guidelines in such situations can make a major

ecirc0$13$3amp4313ampwhile technologies such as advanced GPS panic button door sensor and immobiliser can play a vital role in thwarting deceitful pickupsA few recommended guidelines that could -09$313$1$134bull Avoiding the use of

secondary roadsbull Traveling in convoys bull Stopping only at brightly

lit designated areas bull Routes and cargo

load should be kept 13110amp30parties

plusmn Iamp$41333amp3amp$study on all cargo movement

bull Maintain a list of emergency contact numbers

]UIIU13amp$3$43ampwork closely with all relevant authorities on educating businesses and the community on crime awareness and prevention particularly on cargo hijacking and warehouse break-ins The I03$1311$130appreciation to all parties that were involved in the planning and execution of the mock drill

Business Advocate

lI01Zamp$3133amp$k13403ltIamp4$13ZkI`had a recent meeting 33IM13439`THORN130amps13-amp031Malaysia Berhad Ruben Emir Gnanalingam The 3amp$ltZkI`I0$j$]33was intended to address issues and challenges concerning port security attend to the needs of ports

Jasco Meets Westports

]UIIUamp0$13amp0$1$g0$[44-40amp1341$on three key areas that contribute towards the ease of international trade $lt3lI0$3I03133amp`0$

gQGwQZNfrac34Zfrac34aeligi9frac349gZGifrac34GgiQwQB9iGfrac34Of Origin amp APEC Business Travel Card

$3gMIH41$11l09I0T$August and November respectively the two 1-01amp030$1were R Jeyasingam Senior Assistant Director I413ampj30amp

Kuala Lumpur

has more that 35 years of experience with the Royal ]lt1$I413amp1$3I0190ltamp$Senior Finance Manager Esther Tan

llI0$31311amplt114lt3]UIIUin Malaysia eases customs clearance by eliminating customs duties and import taxes when equipment and other merchandise are shipped overseas for trade shows and fairs Such items to name a few include computers clothing medical appliances photographic $4-$3$even racehorses to over 70 countries

`$313031331ampamp0$I`-0313-$31were provided with updates on the latest criteria applicable to manufacturers exporters and traders in determining the origin of goods The I`1amp134$341to certify the place of

growth production or manufacture of goods $-amp03$3amp1-1313countries where the consignee for customs clearance requests it

13lt3gMIH41$11l09I0HlI340$out to be a keen interest among participants who were not entirely aware of its procedures while some on its existence U$140lt3HlIallows business people with a short-term entry 3ampacutefrac14-0313-3$economies without separately applying for a visa and gain access to fast-track entry and exit lanes at major airports

l0$1-0amp93ampbe very fruitful as there were active engagement from participants during 3iOtilde111amp$1]UIIUwelcomes any enquiry 3amp1313Ouml131313amp with reference to the above areas

gQGwQZNfrac34QZfrac34k9X9frac34kYekg

gQGwQZNfrac34QZfrac34(Gg9W

users and to build on the existing relationships between both organisations

The delegation was greeted with an overview amp$s13-amp031ltrlt[40TampIamp0-amp03Regulatory amp Marketing followed by a brief on the security measures in place at the port by Gregory Jarret Head of

Port Police One of the main concerns highlighted was that due to frequent movement of drivers from one company to another Westports has to issue a new pass each time causing THORN13431$3013$090$3133amp$1amp$3security measures in place $134ordfbull Three days induction

for port police that

include physical and communications training

bull Routine physical checks on all vehicles in and out the port

plusmn -IIlr13amp90throughout the port

bull Tracking entry and exit of drivers using the E-gate pass

bull Implementation of Smart card security at berth areas

Furthermore Wesports THORN0333130

44 45

MICCI News

MICCI meets with the Belgian Chambers of Commerce and Industry

General Committee luncheon with Dato Yasmin Mahmood CEO of MDeC

Kuala Lumpur

Business Advocate

]UIIU$13ampamp03amp$with the Judiciary --amp$3$3Iamp11amp$ZI13ampk0Iamp$Ian Birss Justice High Iamp403ampM$$Otildes1I$130ltamp0tea-talk session themed ldquoAdjudicating Issues in Intellectual Property Casesrdquo $^amp90microsup3acutemiddot3amp3ampacuteacutesup314-0amp0$111amp$court judges attended the evening which was moderated by the Hon Dr Badariah binti Sahamid Z4Iamp403amp--

The session included dynamic deliberations that incorporated law cases in England and Wales on patent trademark and copyright infringement calculation of damages judicial case management collective copyright management electronic evidence and unfair 13amp-33amp$k0Iamp$1amp

Adjudicating Issues In Intellectual Property Cases

shared his expertise on the role of intellectual property (IP) protection best practices in judicial case management and the role of inter-agency cooperation There was a general consensus that the lack of judges attuned to legal and commercial issues surrounding IP rights may lead to decisions that are unfavourable to the owner of the rights

The same evening a dinner was hosted by wU0OtildeIamp3the Majestic Hotel to 13ampk0Iamp$19133amp]lt1k0Iamp$was greeted by the Right Honourable President amp3Iamp403amp--Malaysia Tan Sri Dato k0]j41$k0ecircand a close group of eminent judges During the dinner

k0Iamp$10$exchanged experiences about the United [$amp4130lt1lt13THORN0$that it was constantly modifying and looking at ways to raise its level of performance including the quality of judgments delivered attracting talented candidates to serve on the bench and continuously training and educating their judges

Prior to being made i4$1Iamp4$1$microsup3sup3raquok0Iamp$$1career specialising in IP cases and was a Treasury Barrister handling cases on behalf of the government among his amp30amp0U$microsup3acutesup3was appointed a Specialist I01343Z411$3amp3g3$31Iamp4$3ltIamp403Throughout his career k0Iamp$110

share of controversial cases including the lawsuit 0amp43ltIk$]I3amp$ordfsharers Temple Island vs New English Teas a case where a photograph ampamp$amp$41130amp11$Westminster Bridge was amp4$14THORN13$3lt10to another photograph of the subject to constitute copyright infringement and not to mention the highly publicised Apple vs Samsung case that he ruled in favour of Samsung which was 4-lt3Iamp403 of Appeal

k0Iamp$-011his overwhelm on the hospitality received on his visit to Malaysia and congratulated the Malaysian Judiciary for 30amp$ordfamp$ecircamp03$judicial trainings

Kuala Lumpur

46 47

MICCI News

Sabah

MICCI Meets His Excellency Vladimir Lopato-Zagorsky Ambassador of the Embassy Mfrac34iPGfrac34GekAXQBfrac34Mfrac34GX9gkhfrac34ifrac34Indonesia and Malaysia

Budget Forum by Ernst amp Young

Sabah

speech adding that the year has seen many challenges and opportunities that have impacted the economy Businesses are still adjusting to the implementation of minimum wage while the introduction of GST $-0microsup3acute 13$11businesses training their people and setting up their accounting systems to accommodate for this new taxation system Under all these challenging conditions the State has seen a fair degree of new investments mainly due to the abundance of natural resources coupled with stable political and

economic situation ldquoWe foresee greater investments in downstream activities in such sectors as agriculture aquaculture tourism and oil and gas We are sure that the State Samp90$$31$913amp0friendly and hand-holding policies are helping in the implementation of these investmentsrdquo Datuk Arulpragasam commended 3Samp90$$3amp$31ecircamp03to develop the infrastructure in the State particularly amp$13amp-3$middotacute$amp0and connecting roads throughout the State while 4030amp133$j]paraacuteamp$amp03ampltamp90

projects due to commence 33$ampmicrosup3acutemiddotHe further highlighted on a few areas concerning businesses in the State namely the liberalisation amp3Iamp3gamp13ltbetween Peninsular and Sabah deferment of the revision of the minimum

wage and for the State to look into tapping more reliable source of power such as natural gas The luncheon provided an excellent stage for business people to convene network and exchange ideas on the developments in the State

Business Advocate

]UIIUg0130331acutesup3micro$$$9010ltluncheon in September microsup3acutemiddot33U-$Hotel Ipoh A total of 200 members and guests 33$3Ugrave30$ampamp$which was made even more memorable with the presence of distinguished keynote speaker former Minister of International Trade amp Industry Tan Sri j

The Guest of Honour State Exco YB Dato Dr Mah Hang Soon represented $903IMinisters speech in which 13333amp03acute13ampmicrosup3acutemiddot3k33managed to bring in a total ampj]raquomiddotsup3amp$amp03amp$913$311-1313ltin the manufacturing sector Additionally as part of its long term plans the State will be constructing the Southern Perak Development Region which would be modeled along the Iskandar Malaysia Development Region With the proposed 13amp$1304133amp$amp3paraacutesup1s13Iamp13M-011ltfrom Banting to Taiping there would be further economic growth in the aforementioned Southern

MICCI Perak Annual Luncheon

Perak Development Region Moreover the State had recently formed the Menteri Besar Incorporated whose primary responsibility was to spearhead Peraks progress under the Perak Amanjaya Transformation Plan With these initiatives in place Perakians would be able to enjoy better infrastructure and amenities

]UIIUg00$13I0$K3ampkHampamp$in his address emphasised the urgent need to make 9m$1331in industrial estates and business precincts of Ipoh Manjung and TaipingHe further reiterated the importance of having more 310ampU-amp3amp$3amp

international destinations to increase trade and tourism

Before long Tan Sri j3ampamp313captivating her audience with her invigorating 1-13kTHORN033in order for businesses to prosper there was a need to institute pro-business policies citing the Ali Baba IPO an e-commerce company as an example to follow suit With Malaysia moving towards 01$r1amp$microsup3microsup33was imperative that global benchmarks and standards are set Furthermore Tan Sri commented that the present generation Y amp Z workforce dictates higher expectations given their

keen interest and routine to technological resources She added that competitiveness was pivotal for businesses and the country as both internal factors such as entrepreneurship capabilities business strategies people management and keeping abreast with the market and external factors such as the need for the public sector to periodically review its existing rules and procedures for relevancy and obsoleteness are contributing factors at work

Iamp$134$l$k040amp0the revival of the Malaysia Incorporated concept and philosophy to serve as the modus operandi to keep up the pace with liberalisation

Perak

]UIIUk033amp3ampmiddotmicrosup301and guests to its annual 4$13amp$$4413microsup3acutemiddot3the The Magellan Sutera [amp3[$4klevent was attended by the Honorable Datuk Raymond l$K-43ltI]$130of Sabah representing the I]$130ampkuH

MICCI Sabah Annual Luncheon

Datuk Ir Edward Yong ]ltamp0amp[amp3[$4I3lt$uHK34]1Manjun Minister of lamp401I4340$Environment Sabah ]UIIUk0$13I0$H0S$Datuk Arulpragasam welcomed all present in his

48 49

MICCI News

Sunset Cruise By Simpson Marine Sdn Bhd

Members and guests of ]UIIUg$$0amp13by Simpson Marine Sdn Bhd to a sunset cruise from Straits Quay Marina to the 013g$$H0amp$amp0

their luxury yacht the Four Ramp01$^amp90microsup3acutemiddot

As the tide was low that day the Four Flowers had to anchor out at sea near

the Straits Quay Marina Guests were transported to the yacht on Eastern Otilde`0$313033lt]03$0they were then welcomed with cocktails and light refreshments before cruising by the scenic shores of the islandThroughout the exhilarating journey that lasted close to two hours Simon Theseira Senior Broker for Simpson Marine Malaysia and

his team entertained the guests with a tour of the yacht while elaborating on the services provided by Simpson Marine

M131$acutefrac14raquomiddot$Tamp$[amp$$1303$3130th anniversary this year Simpson Marine provides a wide range of yacht services throughout Asia and is the exclusive dealer amp0$ltamp3amp01leading yacht brands in 30amp$3ampTHORN131$Tamp$[amp$I$l$Thailand Indonesia Singapore and Malaysia

Convergence ndash Penangrsquos Future

]UIIUg$$31annual luncheon dialogue 33I]$130ampg$$uHS4$M$$k-30microsup3acutemiddotlIamp$90$13g$$1R43403luncheon was attended by 13amp13ampacutemicrosup301$guests at the Trader Hotel

U$10113IMinister brought to light on how convergence has and will continue to propel Penang to greater

heights The convergence of manufacturing and services sectors talent and infrastructure were among some of the main areas raised

Today many internationally acclaimed manufacturers have located and set-up their services or RampD hubs in Penang to complement their manufacturing arm This insulates the local economy from cyclical impacts and provides

Penang

Penang

3k33113amp$amplt3additional resilience

g$$19013ltamp134340and heritage augmented lt31m^MkI`samp0Heritage status provides an exceptional backdrop to the convergence of creative talents that has resulted in the rapid development of the services sector Shared Services and Outsourcing (SSO) Business Processing Outsourcing (BPO) and [$ampg0amp1311$[g`13amp-$19now set-up base in Penang providing employment opportunities to over 3000 local people Furthermore the State Government has invested in a RM33 billion Business Process Outsourcing and Information Technology Outsourcing (BPO-ITO) 4$Hlt$-13ampensure continuous growth in this sector that will lead to high-paying and knowledge intensive jobs for tens of thousands

Penang has been consistently rated one of the top ten most livable cities in Asia a testimony to the direct convergence ampamp3g$$11ampUgrave3and hard infrastructure which is continually being improved As businesses talents and industries converge to Penang due to its superior livability factors it will elevate the State to a regional business hub encompassing trade from the Indonesia-Malaysia-Thailand Growth Triangle (IMT-GT) region

l1304amp3I]$13011-131to build self-reliance amongst Penangites and to dissuade them from the dependency syndrome especially on resources and money politics The State Government is committed to providing the best environment for businesses to thrive

Business Advocate

Sabah

lraquo3kU$30$3amp$M-ampkUMmicrosup3acutemiddot10ampacutefrac14ordfmicroacutek-30microsup3acutemiddotat the Sutera Harbour Resort 330133$3amp3ampmicrocedilordmsup1raquovisitors As reported by the kUMmicrosup3acutemiddot`THORN1343amp0Ernst amp Young from 33amp3913amp01microparamicromiddotacutecomprised of Malaysian visitors while 2527 were foreign visitors

A total of 22 countries participated in the expo $ltk$-amp0[amp0Brunei Darussalam Indonesia Taiwan Thailand r3$kamp43013Philippines Australia S$M134amp0I$k30$gamp$Slovakia Germany Zambia m$3[$ampm$3States of America and Japan

SIE 2014 And SIBLT 2014The expo was jointly ampTHORN133lt3K-43ltI]$130ampk$Minister of Infrastructure YB Tan Sri Panglima Joseph g0$[3$$$3I]$130amp^amp030$Territory Australia The Right Honourable Adam Giles

The Sabah International Expo (SIE) is Sabahs premier business fair and a State Government sanctioned trade exposition It is held $$lt$[amp3[$4I3ltkl9$3capitalises on Sabah being the regional hub for the BIMP-EAGA region a grouping of sub-regional economic cooperative amp$13amp90$amp03$acutesup1amp$13

population of more than sup1acuteraquoamp$-amp-

In conjunction with the M-ampamp03$middotraquosup3delegates attended the Sabah International Business 4$13amp$lkUHlmicrosup3acutemiddotamp$acuteraquok-30microsup3acutemiddotl33403Right Honourable Adam S1I]$130of Northern Territory Australia who addressed the challenges facing the Northern Territory and

3Samp90$$31ecircamp03$enhancing Asian relations $30amp$$ul1TjDirector Alvin Goh who -01$3amp$ul114131311stories

SIE has seen 230000 visitors thus far since its inception in the year 2000 It has grown $3amp$9$33301331the close public-private partnership in the State as both parties work together to promote progress prosperity and development

]UIIUZampamp0$collaboration with Tenaga Nasional Berhad (TNB) and SAJ Holdings Sdn Bhd organised a half-day 0$3$3use of energy and water in the State

Held in September at the DoubleTree by Hilton Hotel Johor the

iQXQiQGhfrac34gQGwQZNfrac34sfrac34frac34aeligZDfrac34+aelig

Johor

0$133$ltparticipants and featured two speakers Tuan Haji [0$Ij1Senior Manager of Green Technology TNB and Mohd Zin Othman General Manager of Operations SAJ who respectively presented on sup1GZGq9AXGfrac34ZGgNsfrac34QZfrac34Malaysiardquo and ldquoWater is Precious Do We Have

Enoughrdquo

l013-01$33amp$touched on the various forms of energy used for supply in the State such as biogas biomass and solar with the exception of hydroelectricity The second presentation focused on the latest technologies used 3amp$1403k33130

01091014THORN13$3given the growing demand and expanding population 133paraacuteK130microsup3acuteparastood at 35 million people In addition an interesting fact that came to light 13middotmiddot303$3plants and 23000km of pipes transporting water throughout the State

16th Annual SME Exhibition Suntec City Singapore 2014

Johor

50 51

REGIONAL FOCUS East Coast

Business Advocate

East Coast

MICCI East Coast Meeting and New Members Induction

Labuan IBFC Masterclass]UIIUg$$in collaboration 34$UHRIIncorporated Sdn Bhd organised a half-day 1$0$`133amp0microsup3acutemiddotat the Eastern amp Oriental Hotel Penang Titled sup1qfrac34ifrac34hGfrac34wMhPgGfrac34Solutions to Structure Both Your Business amp Personal Wealthrdquo the seminar featured Zecirc0U1K0133amp01amp$Otildek-13g0amp1331amp4$UHRIU$13amp9$amp909amp4$UHRI1-0amp41331$

1amp43amp$11-1313ltamp$34$30amp0amp$1amp0ampTHORN1311-133exemptions and mid-shore jurisdictions to name a few

Haji Mohd Rasheed [$$]ampU01k$amp0Iamp4$1OtildeTWealth Management Otilde13ltg$$$ampOtilde11amp13313$presented on ldquoPrivate Wealth Management via Labuan IBFCrdquo which covered the intricacies and importance of private wealth management 41$34$l0413

Penang

H1$[44-404$UHRIU$13amp0-amp03Sdn Bhd is a leading 41$11$$$1313$30$1g1313that provides investors an ideal balance of 113$4303lt$certainty in a middle

shore jurisdictionAttended by close to 50 participants the seminar not only provided valuable insights on how to 0ampamp$141$1143also on how to manage personal wealth

Penang

Networking Evening hosted by Jyske Bank

52 53

Ng Lee Penn is the General Manager for Health Safety Environment Quality and Utilities Operations for BASF Petronas Chemical Sdn Bhd Lee Penn has 15 years of working experience in EHS quality management operational planning and strategic marketing Prior to joining aelig+frac34(aelig+frac34Chemicals she was iPGfrac34GNQZ9Xfrac34G9Dfrac34Mfrac34Distribution Safety and Emergency GheZhGfrac34QZfrac34aelig+brvbarhfrac34Competence Centre for Environment Health and Safety (EHS) amp Security in aelig+frac34aelighQ9frac34(9BQwQBiexclfrac34

Regional Focus

3 How has the importance of $90amp$$3

protection changed 3$3I131sector through the years

lI1311133amp0understands the challenges ndash and could even say recognised the uphill journey to be had with regards to environmental protection before most of the other industries even saw environmental protection as a challenge The chemicals industry has progressively incorporate environmental policies in production the safe and responsible distribution of chemicals and how business is conducted which supports the environmental sustainability agenda This commitment can be seen in the establishment ampj1-amp$1I0worldwide sustainable environment code

subscribed to by chemical companies

However we all see and recognise growing and constantly evolving needs from stakeholders Those that the chemicals industry companies have had to respond to very 413lt$134ordf13amp-$133amp

$90amp$$31yenregulations

- Shareholders expectations for good returns on a sustainable investment

ordfI413amp0-1333amp$1for better products and products that reduce carbon footprint

ordfI9kamp133lt-1333amp$1$4$civil responsibility amid global challenges

- Media expectations on fast and accurate reporting Done right this elicits trust

In conclusion the chemicals sector in general and BASF gMlj`^kI131

1-1313lt$long-term view with regards to environmental protection and satisfying dramatically rising energy demands We contribute to meeting 1amp133lt1$1amp0sustainably and thus help master some of the amp01lt13$1Ultimately this generates business sustainability opportunities for us as well

4 What are 3amp$ordf30 $31amp

$13$13ampordf0$lt$13amp$1093amp$$3391$amp1into the company -amp1amp-lt

We believe that principles regarding environmental protection needs to be deeply embedded to ensure sustainability of our company and valued

MICCI Chats With Ng Lee Pennfrac34gfrac34G9XiPfrac34aelig+frac34(aelig+

ndash internal audits are a big part of our daily working lives We conduct regular internal audits on process safety occupational health and safety and environmental protection This is to ensure that our systems and procedures adhere to the highest standards

Furthermore we ensure these high standards of environmental protection extend to and are complied with by the contractors and suppliers we work with In addition to economic criteria our core suppliers are selected on the basis of environmental protection labour and social standards We even recently awarded 1313amp$30133amp0yen10913provider awards The winners were chosen with environmental performance as one of the main criteria

While I oversee the environmental sustainability of BASF gMlj`^kI131operations it must be said that environmental sustainability is driven at every level and by every employee of the company

2 Why do you see $90amp$$3 protection as a

$13110lt943313amp-$11amp4embrace

Environmental protection IS indeed a necessary value for companies Being environmentally responsible makes good business sense as it ensures our continuing 1amp1313$13ampamp-03within the community

We are also coming up against the very real threat of increasing scarcity of natural resources There are already seven billion people living on our planet and this number keeps growing with a projected nine billion people by the year 2050 And all these people will of course want to improve their quality of life This will require more nutrition more energy more housing and more of many other things to satisfy their needs

This means that it is critical that we act $ampIamp-$113$amptheir part in protecting the environment to help address this challenge Development is sustainable when it ldquomeets the needs of the present without comprising the ability of future generations to meet their own needsrdquo For a company this $13amp$303balance between driving business and protecting the environment

1 1S$0 Manager for T3

Safety Environment i43lt$m331Operations you oversee the $90amp$$31413$3ltampHkRgMlj`^kI131operation What are 1amp$90amp$$3initiatives in which ltamp49-ltamp00amp

The company sets high standards in the area of environmental 01-amp$13lt0133$the commitment of both shareholders in creating value and striving for performance that does not merely comply with 043amp$143ecirc1339lt$THORN13$3lt$1and reduces our possible environmental impact This commitment can 1$$313amp-$lt1active participation in j1-amp$1I0worldwide sustainable environment code subscribed to by chemical companies

We have a responsibility to take care of our planet and preserve its beauty resources and strength for future generations It is a

great privilege to be part of the team here at BASF gMlj`^kI1313amprealise these goals

Systems and structures 0amp0$13amp0133how serious the company is about environmental protection and ultimately sustainable development This message is deeply ingrained into the company whereby I-amp$$k413$Developmentrdquo is embedded as one of the 13amp-$lt1k30313Pillars

We carry out various initiatives and campaigns with both our employees and the local community that encourage employees contractors and business partners on a regular basis to reinforce the sustainable development message This include collaborations with the other chemical companies based in the surrounding area for the annual Balok River Adoption Programme (BRAP) and with the Malaysian Nature Society of Pahang for regular environmental activities This year we cleaned and improved the turtle hatchery area at Teluk Mak Nik Terengganu and released turtle hatchlings back to the sea

U31$3413amp43turtles beach cleanings and tree plantings though

Business Advocate

54 55

Regional FocusBusiness Advocate

business partners We engage a long-term view on this and believe 33I130lt1$$0amp0ecirc1339environmental protection By instilling the principles values and goals right into the 13amp-$lt1-amp1amp-ltampI130ltK091Sustainabilityrdquo we ensure that this common vision and goal is considered in all we do

In the long-term this is seen in how sustainability drives upcoming investments and it ensures energy THORN13$3313$ampamp1$environment friendly 1$13amp$$ltimpact in operations is incorporated right from the beginning

5 How has the Verbund concept shaped

3$90amp$$3-amp1amp-ltampHkRgMlj`^kI131

lr04$13amp$13-31a BASF-centric one and it means ldquointegratedrdquo or ldquoconnectedrdquo In BASF everything is connected HkR1sup1r04$sites these sites create amp$amp3amp13THORN13$3production systems by means of smart interlinking The by-product of one plant is used as the starting material for another So there is almost no waste l1133r04$concept is about

BASF PETRONAS I131amp-331-0$13-$3[4$3$13$3r04$

principle is a major part of 313amp-$lt11413$development story We connect our production our technologies our customers our business partners and also our employees in order to make the most of our resources develop innovative solutions and create value from what might otherwise have been wasted

We do not just produce chemicals - we create chemistry for a sustainable future This philosophy is deeply 0ampamp3$313amp-$lt1belief For us this is an ongoing journey and we need all employees to live up to this and make contributions towards sustainable development

6 l4ltintegrated site in Gebeng

Kuantan is one of 33amp$1amp3013r04$13$31g1313region (outside of China) How do you 31-1333$90amp$$3amp43ampampamp1313company operations in the East Coast region amp]lt1

Having the site here encourages more investments and attracts other investors in setting up here in Gebeng While these investments propel Gebeng as one amp]lt111313production powerhouses this also brings challenges in minimising environmental impact Strong cooperation

and support from the Department of Environment and their ampTHORN13011$$ecirc0$3010amp$14$THORN13$31$minimising waste and emissions to proper facilities layout

On a more social side cooperation with NGOs has to be further strengthened and open communications with the local community is needed

7 s3amp standards have been adopted

lt]lt1$13amp-$13amp043$90amp$$3protection practices

Malaysian companies are governed by the standards outlined by the Malaysian Department of Environment There are many standards which are based on approved international European and USA standards such as international convention in all areas of concerning environmental protection from waste water discharge standards air emission standards to Waste handling and disposal European yenmk13$010

applied for Risk Based Approach in evaluating environmental impact while US EPA standards are the guidelines for soil and ground water contamination analysis

Malaysia also has strict 041amp$ordf$-$$$$

amp$$amp0$41301and their development

- Environmental impact studies

- Environment Management programs

- Response to environmental emergencies

The establishment of international chemical companies in the area also means that the highest global corporate standards are applied by the operators At BASF gMlj`^kI131we strongly adhere to strict corporate BASF environmental protection standards that place heavy emphasis in controlling emissions at the source data traceability of waste that is generated and review on a continuous basis on reduction and amp-33amp$-amp3$3We also publish an annual r04$130-amp0313details our environmental commitment and performance

5756

Lifestyle

Words And Images By Sanjitpaal Singh

ordf31-13ampwords and its one that portray the colossal magnitude for every living being on this planet On every step through the forest life is apparent regardless of time and age proving to be an admirable trait of complex creatures and plant-life alike

This wondrous ecosystem generates and regenerates naturally in an endless cycle to produce provide for its inhabitants and to endlessly survive Each from the ever so minute to enormous trees standing tall amongst its peers - life here sustains from only natural elements of earth water and the sun

From rolling mistsbeneath the hills at dawn to starry night skies this is a yearning through every hearts desire for the serenity of life away from the city Through photography we immortalise these emotions for all to view and take pleasure in These images most frequently end up as a feature in our homes from the wondrous plateau that gleams inspiration

What would a -amp3amp0-0$ordfI03$1yen

lenses- Storage media

(compatible to camera)- Tripod for stabilityordfIamp31kamp1amp$

garments hat

- Water amp Trail mix Photography has grown from a tool for visual reference art form a leisure activity a social medium for visual expressions becoming todays most trended lifestyle

In the next issue we will provide examples with techniques to photograph various aspects that can be found in nature together with some safety notes while in the wild

Sanjitpaal Singh is a multi international award winning photographer actively involved in various nature and wildlife and photography related activities Sponsored by various international top named photography brands he actively explores forests to MkXwQXfrac34PQhfrac349heQg9iQZfrac34ifrac34hPqfrac34the beauty of the Malaysian natural heritage to the world

Business Advocate

6160

Business Advocate

Living GreenBuilding for a growing population and preserving the environment is a dichotomy perhaps as old as the dawn of industry Accommodating the 6 billion people on this planet is a 90lt13amp13ltecirc0for mother earth

In recent times the property industry has been demonstrating realisation of 3113amp13ordfecirc133and concepts like sustainable development and green building are 13amp$ampecirc31of the concrete jungles around the world

Relatively few buildings in the Klang Valley provide a good benchmark for sustainable living My personal favorite in the KLCC area is The Troika It combines design and technology to create an aesthetically pleasing structure that interacts organically with its surroundings and 1$0ltTHORN13$3The beton brut architecture boldly reveals concrete in its raw splendor As a result hardly any paint is used on the building

All the windows use low-emissivity glass which increases

Ikhram is an award-winning

investment property advisor

and property analyst with a

focus on residential properties

in the KLCC area and niche

property products in Australia

Gfrac34qgQiGhfrac34egXQwQB9XXsfrac349Akifrac34iPGfrac34local property market at his

AXNfrac34QpQZN+e9BGiexclBYiexclYsfrac34 9ZDfrac34P9hfrac34AGGZfrac34MG9ikgGDfrac34QZfrac34 PGfrac34DNGfrac34+frac349ZDfrac34p9gQkhfrac34iPGgfrac34ekAXQB9iQZhiexcl

By Nikki Huet

For more infromation contact

nikkihuetgmailcom

thermal insulation The use of inverter air-conditioning systems in all the apartments further enhances 3$0ltTHORN13$13ltof the building

My personal favorite is the green lung that is the heart of The Troika It is a large courtyard

with impeccably pruned foliage almost like something Giorgio Armani would have done were he a landscaper This very green garden is central to the entire complex It is literally a breath of fresh air

Who says being green cannot be stylish

QZQZNfrac34aeligifrac3449h9AQfrac34QhigWasabi Bistro at the Mandarin Oriental Hotel [44-40ampecirc01exquisite authentic Japanese cuisine in an elegant private setting An open dining area the sushi bar and private booths ampecirc0$0113amp13of seating Meetings and gatherings can be hosted in the private dining area available On the weekends Wasabi Bistro is also popular with families There are plenty of choices for everyone on the menu

About a quarter of Japanese popular recipes use seaweed to boost 9amp40U31013$

iodine - vital for a healthy thyroid - copper calcium iron and magnesium The Seaweed Salad at Wasabi Bistro is a mix of fresh seaweeds that beautifully complement each other ndash it is a must try Order the Agedashi Tofu or the Tofu and Seaweed Salad to start your mealRice a staple in the Asian

diet is a good source of protein whereas the omega-3 fatty acids in 10$3amp03protection and improved blood circulation Donrsquot 43ltltamp4$yourself thoroughly enjoying the delightful Rainbow Roll or the rich and divine Kumirsquos No 1 The wasabi freshly

made and served with sushi cleanses the palate Wasabi in general is said to have compounds in it that can help prevent tooth decay Wasabi has also been found to aid cancer prevention and prevent blood clots if consumed regularly As with everything good moderation is key

HOLYHULQJVROXWLRQV

QWHJUDWHGORJLVWLFVVROXWLRQV9HUWLFDO0DUNHWV9HUWLFDO0DUNHWV

QWHJUDWHGORJLVWLFVVROXWLRQVIRUWKHODUJHVWVHFWRUV

6FKHQNHU SURYLGHV FRPSOH[ WUDQVSRUW DQG 6FKHQNHU SURYLGHV FRPSOH[ WUDQVSRUW DQGORJLVWLFV VHUYLFHV IURP D VLQJOH VRXUFH LWKORFDOL]HG NQRZKRZ DQG ZRUOGZLGH H[SHULHQFH 6FKHQNHU XQLWHV DOO WKH WUDQVSRUW PRGHV XQGHU RQHURRI H RIIHU RX XQLTXH LQWHJUDWHG ORJLVWLFV VROXWLRQVsup2 RQ WKH URDG DW VHD LQ WKH DLU DQG LQ FRQWUDFWORJLVWLFV IURP D VLQJOH VRXUFHORJLVWLFV IURP D VLQJOH VRXUFH

6FKHQNHURJLVWLFV0DODVLD6GQKGZZZGEVFKHQNHUFRPP

Q12015 B

usiness amp Environm

ent

T

he P

remier A

dvocate for the B

usiness C

omm

unity

34 35

CEO Profile

5 MNS has $amp$ engaged in

conducting studies and campaigns towards -0amp3133$]lt11$34001093are some of its current strategies today

We call on stakeholders and get them involved in sustainable programs to further enhance their awareness We believe that having stakeholders and key players involved with on-ground programs help to educate and indirectly become more ecologically conscious and cautious

Furthermore we work with schools across the nation through [g$13$3

6 How can businesses -lt

amp013390ampin supporting and protecting the environment

Begin by educating employees through sustainable practices at the work place and slowly it would eventually carry through in their homes as they would educate those around them on sustainable practices

7 Having a keen interest amp$$340

history and being 3$3photographer ltamp4019311-1331$4$13and aided you in your present position at MNS

My personal interest and inclination towards all things nature 9$Ugrave4$13ltdecision to be involved in conservation for the nature and the environment the very habitat in which wildlife call home It

has also provided a greater understanding of what conservation initiatives are required for each given situation

Photography is still very much a hobby Ugrave30lt$4$13as a bird and wildlife watcher and capturing the moments it is also a pleasure to share them with other like minded members and friends I would strongly recommend bird watching as an adjunct to becoming volunteers and conservation advocacy

Business Advocate

1 Having been $9amp9

$3]lt1$Nature Society (MNS) initiatives 13$ltamp40ltdescribe the associationrsquos 13amp00amp1$functions

]^k13amp091amp$and mission is to ecirc1339lt-0amp3133manage and conserve ]lt11natural heritage and rich biological diversity for 3$3$appreciation for all

In Conversation With The President Of The Malaysian Nature Society

Our objective is to carry out missions in the interest of the public without the intent of commercial amp0amp$30lt-0amp3$amp13$3ltmaintain transparency and accountability in all our dealings with members and external supporters and partners such as funding agencies sponsors government agencies and the public

2 How have amp$30 trends within

the environment $9amp-$3$134$consumption and -amp-43amp$ecirc133

nature as we see it today

Population dynamics impact the environment and the long

term trends

have resulted in over consumption of our natural resources and in return we constantly look for alternative answers to the resources which is usually a natural outcome of reactions It may be viewed as a negative or positive respond to the behavioral patterns of human nature depending on the outcome

3 With the growth of 313$ampamplt

$amp$4133amp$01amp401319- how have systems for monitoring and reporting on nature improved over the years

It has improved networks internally we are now more connected with the rest of the key industry players on a national and global scale

It has improved our amp0$113$313

studies and research initiatives Moreover it has aided our work in providing better places and knowledge of wildlife while uniting local communities landowners and businesses

4 What are the biggest 13$1

$]lt13amp011413$3lt

Encouraging politicians and decision makers and local authorities to be more beholden and responsible towards our natural heritage The absence of legally binding plan to guide development from the very beginning may be the cause of current uncontrolled and chaotic developments

The need for good political will and top-down intervention to guide developments is very much needed as it is the best solution to most of our environmental issues

Henry Goh has been championing the cause of MNS and the environment since 2003 Having led the MNS Selangor Branch as chairman for the past 4 years Henry had played a pivotal role in the successful ldquoSave Bukit Kiarardquo campaign to protect one of the few remaining green lungs in the city where more than 10000 signatures were collected

36 37

Members News

Company IM^lmjuHllMjUMkkMk ]ukUkK^HTKName k401^$ampampDesignation S$0]$0Address 9acuteacutes13s$ s1Iamp$1-$3micro^ampordmZ$kkacutesup1yenacute middotordmcedilsup3sup3k4$Zltk$amp0TelFax sup3paraordfcedilacutemicroparaparasup3sup3sup3yensup3paraordfcedilsup1paraparaacutemiddotsup3ordmBusiness Sector 43ampamp39

Company I`lMI^ljKMkMjrUIMk]ukU SDN BHDName ]4R041]40Samp-$Designation Iamp4$30lt]$0Address ^ampfrac14frac14ordfsup3acuteZ$k0microsup3 Taman Bukit Dahlia raquoacuteordmsup3sup3g10S4$Zampamp0TelFax sup3ordmordfmicrocedilcedilsup1cedilcedilmicroBusiness Sector `301m$1-13

Company KU]^^K]j[T`lMkK^HTK 13yenampK`mHMljMMHuTUl`^Z`T`jHTjmName kamp$]13S03Designation S$0]$0Address sup3acuteordfsup3micro]$0$0 acutemicroZ$^T$ raquosup3sup3sup3sup3Zampamp0H04Zampamp0TelFax sup3ordmordfmicrosup1raquosup1raquosup1raquoyensup3ordmordfmicrosup1raquosup1raquoraquoraquoBusiness Sector Tamp31yenlamp401

Company MlTUtHkMglMlKName Z-[0amp$Designation ]$$K0133amp0Address microHordfmicroordfacute9microlamp0microHgk$30 Jalan Stesen Sentral 5 cedilsup3middotordmsup3[44-40 TelFax sup3acutemiddotordffrac14sup1acuteacuteraquofrac14cedilBusiness Sector Iamp$143$13ltH41$11k09131

Company H`jKj``]I`jg`jlMkMjrUIMk [kK^HTKName k$3lDesignation ]$$K0133amp0Address amp3sup1sup3cedil9sup1[g]Slamp0 raquoR0139$4H$0m3 middotordmraquosup3sup3g3$Zltk$amp0TelFax sup3paraordfordmordmmicrosup3acuteacuteraquoraquoyenordfparaordfordmordmmicrosup3acuteacuteacuteacuteBusiness Sector Iamp$143$13ltyenH41$11k09131

Company SlMsukkK^HTKName K3ampTIamplt[amp$Designation IM`Address middotsup1Z$K34k4$ Taman Tun Dr Ismail sup1sup3sup3sup3sup3[44-40TelFax sup3paraordfordmordmmicrosup1ordmsup3frac14microyensup3paraordfordmordmmicrosup1ordmsup3sup3paraBusiness Sector M4133amp$yenl0$$

Company UjIS`HkMjIT]kK^HTKName ]13Tl$T$Designation IM`Address k4$313Oumlg$$Ilt0133ltHamp13acuteordfacutemicroordfacutemicroH Untang Mayang Pasir 3 acuteacutefrac14cedilsup3Hlt$H04g$$ TelFax sup3middotordfsup1middotsup1microsup3microsup3yensup3middotordfsup1middotsup1parasup3microsup3Business Sector Iamp$143$13ltyenH41$11k09131

Business Advocate

MICCI Welcomes Its New Members

Company Mj`g`KkK^HTKName K34samp$l413sDesignation M13439r13g01$3Address Hordfacutesup3ordfSS0amp4$Rampamp0Hamp13H [[l1k40raquoraquoacutesup3sup3 [amp3[$4kTelFax sup3raquoraquoordfmicroacuteraquomicrocedilcedilyensup3raquoraquoordfmicromicroacutemicrocedilcedilBusiness Sector Iamp$143$13ltyenH41$11k09131

Company SM^kUgM[MjZ^IjMMjtIMkK^HTKName R0T$H$34j$Designation I``Address 9paraacuteacutek$30]jIH Z$l0901cedilsup3middotordmsup3[44-40TelFax sup3paraordfmicrosup3paracedilcedilfrac14frac14raquoyensup3paraordfmicromicroordmmiddotacutesup3microacuteBusiness Sector Iamp$143$13ltyenH41$11k09131

Company ljgIkK^HTKName 1amp$samp$Designation S$0]$0Address frac14amp0amp$kamp$parayenmicro [1$g0$4130$kamp$ acutepararaquosup3sup3H4330amp03g$$TelFax sup3middotordfparacedilsup1sup1paracedilcedilyensup3middotordfparacedilsup1middotsup3sup1sup1Business Sector ^amp$ordf]313]$4133401

Company ]MMgTUUgkkK^HTKlaquo[mm]gmjName j1303113Designation K0133amp0Address ampltS0amp4$Rampamp0 ]$0$`0$3[ [IIcedilsup3sup3raquoraquo[44-40 TelFax sup3paraordfmicroacuteordmfrac14raquofrac14ordmordmyensup3paraordfmicroacutemiddotraquocedilordmcedilsup1Business Sector j3yensamp1

Company ^^`kgTMjMHTKName ^[H$Designation Iamp-$ltK0133amp0Address ^ampmiddotordmordfmicroacute13Rampamp0Z$gZmcedilyenacutemicro K30$k4$lt[amp3K$10 middotordmraquoacutesup3g3$Zltk$amp0TelFax sup3paraordfsup1acutemiddotacuteraquofrac14frac14raquoyensup3paraordfsup1acutemiddotacuteraquoraquofrac14frac14Business Sector I131yen]$01

Company HZk`RRkT`jMkK^HTKName H$RampampkIampamp$Designation ]$$K0133amp0Address m$3Kordfparaordfpara]$9$4acute ^ampacuteraquofrac14Z$l4$j cedilsup3middotsup3sup3[44-40 TelFax sup3paraordfmicroacutesup1microraquosup1raquoraquoyensup3paraordfmicroacutesup1microfrac14sup1frac14frac14Business Sector `yenS1yeng30amp13131

39

Members News

Company llT`^Sg^lTUjMkK^HTKName K$$lt4Designation 0S$0]$0Address amp3pararaquoacuteraquoordmZ$kmraquo Taman Industrian Subang Utama k1lt$micromicromiddotsup3parasup3sup3kk$amp0 TelFax sup3paraordfcedilacutefrac14acuteacuteparaacuteraquoyensup3paraordfcedilacutefrac14acuteparaacuteraquosup3Business Sector ]13$0ltyenM4-$3

Company lM^Huk`mlTMj^kK^HTKName 130H03ampampDesignation IM`Address ^ampordmZ$$k3m l$$k3raquoacutecedilcedilsup3Zampamp0H04Zampamp0 TelFax sup3ordmordfcedilcedilraquoraquoraquoacutemicroyensup3ordmordfcedilcedilraquoraquoraquomicroparaBusiness Sector M4133amp$yenl0$$

Company m^UlMKRmMkmggu]kK^HTKName M$[$^13amp1Designation ]$$K0133amp0Address IordfcedilordfparaHamp13Ik4$U$0Iamp$amp Z$mkZsup1yenmicromiddotordmsup1acutesup3k4$Zltk$amp0TelFax sup3paraordfcedilsup1parasup1sup3acuteparasup1Business Sector l0$U-amp03yenM-amp03

Company sH^KkK^HTKName samp$u$u-Designation S$0]$0Address cedilsup3acutecedil3Rampamp0s1K$ sup1middotZ$k4l$k$3amp1 raquosup3acutecedilsup3Zampamp0H04Zampamp0TelFax sup3ordmordfparaparamiddotacuteacuteordmmicroyensup3ordmordfparaparamicrofrac14ordmacuteordmBusiness Sector g0amp-03ltyenjM133

Company k^I[H`kkkK^HTKName k40$30$kamp14$0Designation IM`Address ^ampacutesup14$g041$[$para l$g0$4130$I$$jlt paraacutemiddotcedilsup3U-ampg0 TelFax sup3cedilordfmicroraquoacutemiddotfrac14frac14cedilyensup3cedilordfmicroraquomicromiddotfrac14frac14sup1Business Sector RampampyenH901

Company sUwMglR`j]kK^HTKName ]g0$3$Designation ]$$K0133amp0Address k43cedilsup3ordfmiddotordfparamiddot3Rampamp0 Wisma UOA Damansara 50 Jalan Dungun K10T31cedilsup3middotfrac14sup3[44-40 TelFax sup3paraordfmicrosup3frac14parasup1acutecedilmicroyensup3paraordfmicrosup3frac14parasup3sup3cedilsup1Business Sector Iamp$143$13ltyenH41$11k09131

Company s]gj`gMjlu]^SM]M^lkK^HTKName i4kT4Designation ]$$K0133amp0Address amp3cedilacuteS0amp4$Rampamp0Hamp13R j4$k$]3para1I3lt raquoraquosup3sup3sup3[amp3[$4kTelFax sup3raquoraquoordfmicrocedilmicroacuteordmordmyensup3raquoraquoordfmicrosup1raquocedilraquoacuteBusiness Sector g0amp-03ltyenjM133

Company s`^KMjRmT`jUw`^kK^HTKName I4kltT$Designation K0133amp0Address cedilsup3raquosup1Z$[4$H4lt `ecircZ$H10microcedilmicrocedilsup3[4$3$g$ TelFax sup3frac14ordfcedilsup1sup1acutefrac14paraacuteyensup3frac14ordfcedilsup1sup1parafrac14cedilmiddotBusiness Sector 0134340yeng$33amp$1

under

constructio

n

38

Business Advocate

Company [^`sMKSMTrM^kK^HTKName ^ampamp0$H$3]ampu1$Designation I0$Address microparaZ$k3031r raquosup3microsup3sup3Zampamp0H04Zampamp0TelFax sup3ordmordfmicromicromicromicrosup3raquofrac14Business Sector M4133amp$yenl0$$

Company ^mk`jkK^HTKName U$0Z1amp$k4$0Designation ]$$K0133amp0Address acuteparaordmZ$Z3g0 l$H43`ecircZ$H43 middotparasup3sup3sup3[$k$amp0TelFax sup3paraordfraquoordmparamiddotordmmicromicrosup3yensup3paraordfraquoordmparamiddotordmmicromicroacuteBusiness Sector M$0ltyenm331

Company gjM]UMjgmkgj`gMjlu]kK^HTKName K3ampk0Z13lt[0Designation K0133amp0Address ^ampmicrofrac14ordfsup3microZ$H130acuteyencedil Taman Nusa Bestari raquoacuteparasup3sup3k4Zampamp0 TelFax sup3ordmordfcedilacutemicroparacedilmicromicroBusiness Sector g0amp-03ltyenjM133

Company jKOtildek^[msUljMMkllMkK^HTKName RU0[H$ordfj1Designation IM13439`THORN130Address k43acutesup3ordfsup3ordmH$raquog04k`T` ^ampmicroamp0amp$H$[44-40I3ltI$30 cedilsup3middotcedilsup3[44-40TelFax sup3paraordfmicroacuteraquoacutemiddotsup3acutemicroyensup3paraordfmicroacuteraquoacutemiddotsup3acutemicroBusiness Sector g0amp-03ltjM133

Company [^SumM^gjU^lU^SM^lMjgjUkMkK^HTKName lltI$TampDesignation K0133amp0Address acuteacuteZ$g01frac14yenacuteparaH$0H04g01Zlt raquoacuteordmcedilsup3Zampamp0H04Zampamp0TelFax sup3ordmordfpararaquoordmraquoraquoraquoraquoyensup3ordmordfpararaquoordmordmordmordmordmBusiness Sector ]yen9031$

Company jMSmk]^SM]M^l]ukUkK^HTK - PENANGName Zlt$3I$010$Designation S$0]$0Address 9acutesup1S40$ltg0amp$`THORN13lamp0 Z$[acutesup3microcedilsup3Samp03amp$g$$TelFax sup3middotordfmicromicromicroraquoraquoraquoacuteyensup3middotordfmicromicromicroraquoraquosup3acuteBusiness Sector Iamp$143$13ltyenH41$11k09131

Company kU]gk`^]jU^MkK^HTKName g4s$Designation S$0]$0Address 0]0$I4cedil3]Z$g$3 ordmacutesup3cedilsup3gamp03K131amp$^0k$TelFax sup3sup1ordfsup1middotordmsup1raquosup1raquoyensup3sup1ordfsup1middotordmsup1sup1acuteordmBusiness Sector l0$1-amp03

40 41

MICCI News

Kuala Lumpur

Kuala Lumpur

In light of the overwhelming success of 3acute13^3amp$Iamp$0$13on Goods and Services Tax Skl$]ltmicrosup3acutemiddot]UIIU$3]lt1$Export Academy organised the 2nd National Iamp$0$13amp$Skl$k-30microsup3acutemiddot33premises of MATRADE The conference themed

2nd National Conference On GST Implementation

Networking Evening At Carlsberg Brewery Malaysia

ldquoChallenges in the Implementation of GST in Malaysiardquo brought together 13amp13ampacutemicrosup3-0313-$31from various industries

The keynote address was 90ltK3ampk0[H$TDirector General of the jamplt]lt1$I413amp1j]I$34019$

speakers that included SM Thaneermalai Senior Executive Director of g01330amp41Iampamp-0103[40K-43ltK0133amp0ampj]Iu-Han Executive Director of g01330amp41Iampamp-01Taxation Services Sdn Bhd Stanley Wong Director of ksg0amp133Iamp$143$k$H[04H0IM`of OMNI2U Sdn Bhd Irene Yong Partner at Shearn Kamp0OtildeIamp$ZltIl0$03]u`H

U$1011K3ampk0[1343amp$3331compulsory for businesses whose taxable supplies amp0acutemicroamp$3113RM500000 to register by

the deadline on December paraacutemicrosup3acutemiddotT133331amp$313amp-ltj]Ithere are nearly 300000 potential registrants who are required to register for GST to avoid any legal action However as at September microsup3acutemiddot3401013below par

The conference highlighted a number of key areas of GST particularly on its challenges and implementation current developments its process and procedures 1ampUgrave301amp43amp$1$legal issues concerning the transition One certainty it was widely acknowledged that careful planning detailed preparation mass participation and an extensive taxpayer education programme are key aspects for a successful GST implementation in the country

]amp03$raquosup301and guests turned up amp0]UIIU1$3amp0$9$$3I010Brewery Malaysia in ^amp90microsup3acutemiddotlcasual get-together was graciously hosted by I010amp13ampall guests with an array of exquisite brews along with $--3$1-0Henrik Andersen

Managing Director of I010]lt103all guests with a toast that 0lt$30amp413]UIIUand the long established relationship between both organisations particularly citing on some of the key initiatives that the I019amp133and continues to represent amp$ampI010$businesses at large

Throughout the evening 90amp41-011-amp$1amp0lt]01amp]UIIUwere handed out as lucky draws such as two ]4$13lt1-01ltMunchy Food Industries k$H13ampecirc0hair dryer two table lamps and two solar lights by Philips Malaysia two RM50 vouchers for dining at the Sultani Restaurant lt[amp0$U-]Sdn Bhd and one voucher each for a scuba diving lesson and three personal training sessions by ]0113ecircl0$$ Sdn Bhd worth RM365

and RM350 respectively It was indeed an enjoyable and laid-back evening that set an ideal atmosphere for those in attendance to establish new business contacts and to catch up with old friends

]UIIU3$1311$130--0133amp$3ampI010Brewery Malaysia for their exceptional hospitality sponsors for their kind contributions and most certainly to all members and guests who enlightened us with their presence

Members News

MICCI NEWS

42 43

MICCI News

Lessons Learned From Cargo Hijack

An eight tonne truck carrying goods valuing half a million ringgit was hijacked by 6 assailants disguised as $amp013$31ampTHORN1301wielding machetes around $3amp$micropara]ltmicrosup3acutemiddotOne of the two drivers manning the truck was 4ampecirc$$amp30130amp0$Ugrave3lt30ampside while the other driver was made to drive the truck against his will The driver that escaped managed to hail down a taxi and lodged a report at a nearby police 133amp$3$acute $431ampthe incident

Fortunately with the assistance of the trucks Global Positioning System (GPS) the police managed to intercept the truck in 35 minutes and all assailants were apprehended in

Kuala Lumpur

Kuala Lumpur

policy to receive and deliver all containers without knowing its contents to reduce the risk of containers being a target In terms of 13ampamp03amp$3I413amp1and Police Westports does work together with both authorities on certain cases involving cigarettes contraband and cargo hijackings

The meeting provided an ideal avenue for the I03amp4$013$the daily processes at Westports while allowing for suggestions on security matters to be raised Westports agreed that such cooperation is vital in enhancing its operations and will look closely at 03013ampamp03amp$ecircamp031between both organisations

what was a nerve wrecking situation

That being said the entire incident was actually a staged cargo hijack however only to the knowledge of a handful of police ampTHORN1301$333involved representatives 0amp]UIIU1Zamp$3133amp$k13403ltIamp4$13ZkI`$3jampltMalaysian Police (Selangor contingent) The whole operation was sponsored ltlkI`H0l113ampStores (Malaysia) Sdn Bhd Metrod (Malaysia) Sdn Hk13$0amp13131(Malaysia) Sdn Bhd British American Tobacco and Securiforce Sdn Bhd

The exercise was aimed at improving security awareness among security managers and transporters

on modus operandi used by criminals as well as to measure the response from the police

The need for industry awareness on cargo 13$110133$statistics compiled from ]UIIU01lstatistics revealed that in microsup3acutemicroordmmiddot131100-amp03with losses amounting to $133j]microacuteamp$$microsup3acutemicroordmmicro1311with losses amounting to RM6 million were 0-amp03$microsup3acuteparak$13Z$40ltmicrosup3acutemiddotcedilsup313119been reported with losses estimated at RM62 million raising concern amongst manufacturers on how easily the information on movements of freight its content and value can be obtained

l-amp13amp03$3a number of strategies for implementation and enhancement in order to avoid and be better prepared in an instance of a hijack Making certain that employees are appropriately trained to follow all guidelines in such situations can make a major

ecirc0$13$3amp4313ampwhile technologies such as advanced GPS panic button door sensor and immobiliser can play a vital role in thwarting deceitful pickupsA few recommended guidelines that could -09$313$1$134bull Avoiding the use of

secondary roadsbull Traveling in convoys bull Stopping only at brightly

lit designated areas bull Routes and cargo

load should be kept 13110amp30parties

plusmn Iamp$41333amp3amp$study on all cargo movement

bull Maintain a list of emergency contact numbers

]UIIU13amp$3$43ampwork closely with all relevant authorities on educating businesses and the community on crime awareness and prevention particularly on cargo hijacking and warehouse break-ins The I03$1311$130appreciation to all parties that were involved in the planning and execution of the mock drill

Business Advocate

lI01Zamp$3133amp$k13403ltIamp4$13ZkI`had a recent meeting 33IM13439`THORN130amps13-amp031Malaysia Berhad Ruben Emir Gnanalingam The 3amp$ltZkI`I0$j$]33was intended to address issues and challenges concerning port security attend to the needs of ports

Jasco Meets Westports

]UIIUamp0$13amp0$1$g0$[44-40amp1341$on three key areas that contribute towards the ease of international trade $lt3lI0$3I03133amp`0$

gQGwQZNfrac34Zfrac34aeligi9frac349gZGifrac34GgiQwQB9iGfrac34Of Origin amp APEC Business Travel Card

$3gMIH41$11l09I0T$August and November respectively the two 1-01amp030$1were R Jeyasingam Senior Assistant Director I413ampj30amp

Kuala Lumpur

has more that 35 years of experience with the Royal ]lt1$I413amp1$3I0190ltamp$Senior Finance Manager Esther Tan

llI0$31311amplt114lt3]UIIUin Malaysia eases customs clearance by eliminating customs duties and import taxes when equipment and other merchandise are shipped overseas for trade shows and fairs Such items to name a few include computers clothing medical appliances photographic $4-$3$even racehorses to over 70 countries

`$313031331ampamp0$I`-0313-$31were provided with updates on the latest criteria applicable to manufacturers exporters and traders in determining the origin of goods The I`1amp134$341to certify the place of

growth production or manufacture of goods $-amp03$3amp1-1313countries where the consignee for customs clearance requests it

13lt3gMIH41$11l09I0HlI340$out to be a keen interest among participants who were not entirely aware of its procedures while some on its existence U$140lt3HlIallows business people with a short-term entry 3ampacutefrac14-0313-3$economies without separately applying for a visa and gain access to fast-track entry and exit lanes at major airports

l0$1-0amp93ampbe very fruitful as there were active engagement from participants during 3iOtilde111amp$1]UIIUwelcomes any enquiry 3amp1313Ouml131313amp with reference to the above areas

gQGwQZNfrac34QZfrac34k9X9frac34kYekg

gQGwQZNfrac34QZfrac34(Gg9W

users and to build on the existing relationships between both organisations

The delegation was greeted with an overview amp$s13-amp031ltrlt[40TampIamp0-amp03Regulatory amp Marketing followed by a brief on the security measures in place at the port by Gregory Jarret Head of

Port Police One of the main concerns highlighted was that due to frequent movement of drivers from one company to another Westports has to issue a new pass each time causing THORN13431$3013$090$3133amp$1amp$3security measures in place $134ordfbull Three days induction

for port police that

include physical and communications training

bull Routine physical checks on all vehicles in and out the port

plusmn -IIlr13amp90throughout the port

bull Tracking entry and exit of drivers using the E-gate pass

bull Implementation of Smart card security at berth areas

Furthermore Wesports THORN0333130

44 45

MICCI News

MICCI meets with the Belgian Chambers of Commerce and Industry

General Committee luncheon with Dato Yasmin Mahmood CEO of MDeC

Kuala Lumpur

Business Advocate

]UIIU$13ampamp03amp$with the Judiciary --amp$3$3Iamp11amp$ZI13ampk0Iamp$Ian Birss Justice High Iamp403ampM$$Otildes1I$130ltamp0tea-talk session themed ldquoAdjudicating Issues in Intellectual Property Casesrdquo $^amp90microsup3acutemiddot3amp3ampacuteacutesup314-0amp0$111amp$court judges attended the evening which was moderated by the Hon Dr Badariah binti Sahamid Z4Iamp403amp--

The session included dynamic deliberations that incorporated law cases in England and Wales on patent trademark and copyright infringement calculation of damages judicial case management collective copyright management electronic evidence and unfair 13amp-33amp$k0Iamp$1amp

Adjudicating Issues In Intellectual Property Cases

shared his expertise on the role of intellectual property (IP) protection best practices in judicial case management and the role of inter-agency cooperation There was a general consensus that the lack of judges attuned to legal and commercial issues surrounding IP rights may lead to decisions that are unfavourable to the owner of the rights

The same evening a dinner was hosted by wU0OtildeIamp3the Majestic Hotel to 13ampk0Iamp$19133amp]lt1k0Iamp$was greeted by the Right Honourable President amp3Iamp403amp--Malaysia Tan Sri Dato k0]j41$k0ecircand a close group of eminent judges During the dinner

k0Iamp$10$exchanged experiences about the United [$amp4130lt1lt13THORN0$that it was constantly modifying and looking at ways to raise its level of performance including the quality of judgments delivered attracting talented candidates to serve on the bench and continuously training and educating their judges

Prior to being made i4$1Iamp4$1$microsup3sup3raquok0Iamp$$1career specialising in IP cases and was a Treasury Barrister handling cases on behalf of the government among his amp30amp0U$microsup3acutesup3was appointed a Specialist I01343Z411$3amp3g3$31Iamp4$3ltIamp403Throughout his career k0Iamp$110

share of controversial cases including the lawsuit 0amp43ltIk$]I3amp$ordfsharers Temple Island vs New English Teas a case where a photograph ampamp$amp$41130amp11$Westminster Bridge was amp4$14THORN13$3lt10to another photograph of the subject to constitute copyright infringement and not to mention the highly publicised Apple vs Samsung case that he ruled in favour of Samsung which was 4-lt3Iamp403 of Appeal

k0Iamp$-011his overwhelm on the hospitality received on his visit to Malaysia and congratulated the Malaysian Judiciary for 30amp$ordfamp$ecircamp03$judicial trainings

Kuala Lumpur

46 47

MICCI News

Sabah

MICCI Meets His Excellency Vladimir Lopato-Zagorsky Ambassador of the Embassy Mfrac34iPGfrac34GekAXQBfrac34Mfrac34GX9gkhfrac34ifrac34Indonesia and Malaysia

Budget Forum by Ernst amp Young

Sabah

speech adding that the year has seen many challenges and opportunities that have impacted the economy Businesses are still adjusting to the implementation of minimum wage while the introduction of GST $-0microsup3acute 13$11businesses training their people and setting up their accounting systems to accommodate for this new taxation system Under all these challenging conditions the State has seen a fair degree of new investments mainly due to the abundance of natural resources coupled with stable political and

economic situation ldquoWe foresee greater investments in downstream activities in such sectors as agriculture aquaculture tourism and oil and gas We are sure that the State Samp90$$31$913amp0friendly and hand-holding policies are helping in the implementation of these investmentsrdquo Datuk Arulpragasam commended 3Samp90$$3amp$31ecircamp03to develop the infrastructure in the State particularly amp$13amp-3$middotacute$amp0and connecting roads throughout the State while 4030amp133$j]paraacuteamp$amp03ampltamp90

projects due to commence 33$ampmicrosup3acutemiddotHe further highlighted on a few areas concerning businesses in the State namely the liberalisation amp3Iamp3gamp13ltbetween Peninsular and Sabah deferment of the revision of the minimum

wage and for the State to look into tapping more reliable source of power such as natural gas The luncheon provided an excellent stage for business people to convene network and exchange ideas on the developments in the State

Business Advocate

]UIIUg0130331acutesup3micro$$$9010ltluncheon in September microsup3acutemiddot33U-$Hotel Ipoh A total of 200 members and guests 33$3Ugrave30$ampamp$which was made even more memorable with the presence of distinguished keynote speaker former Minister of International Trade amp Industry Tan Sri j

The Guest of Honour State Exco YB Dato Dr Mah Hang Soon represented $903IMinisters speech in which 13333amp03acute13ampmicrosup3acutemiddot3k33managed to bring in a total ampj]raquomiddotsup3amp$amp03amp$913$311-1313ltin the manufacturing sector Additionally as part of its long term plans the State will be constructing the Southern Perak Development Region which would be modeled along the Iskandar Malaysia Development Region With the proposed 13amp$1304133amp$amp3paraacutesup1s13Iamp13M-011ltfrom Banting to Taiping there would be further economic growth in the aforementioned Southern

MICCI Perak Annual Luncheon

Perak Development Region Moreover the State had recently formed the Menteri Besar Incorporated whose primary responsibility was to spearhead Peraks progress under the Perak Amanjaya Transformation Plan With these initiatives in place Perakians would be able to enjoy better infrastructure and amenities

]UIIUg00$13I0$K3ampkHampamp$in his address emphasised the urgent need to make 9m$1331in industrial estates and business precincts of Ipoh Manjung and TaipingHe further reiterated the importance of having more 310ampU-amp3amp$3amp

international destinations to increase trade and tourism

Before long Tan Sri j3ampamp313captivating her audience with her invigorating 1-13kTHORN033in order for businesses to prosper there was a need to institute pro-business policies citing the Ali Baba IPO an e-commerce company as an example to follow suit With Malaysia moving towards 01$r1amp$microsup3microsup33was imperative that global benchmarks and standards are set Furthermore Tan Sri commented that the present generation Y amp Z workforce dictates higher expectations given their

keen interest and routine to technological resources She added that competitiveness was pivotal for businesses and the country as both internal factors such as entrepreneurship capabilities business strategies people management and keeping abreast with the market and external factors such as the need for the public sector to periodically review its existing rules and procedures for relevancy and obsoleteness are contributing factors at work

Iamp$134$l$k040amp0the revival of the Malaysia Incorporated concept and philosophy to serve as the modus operandi to keep up the pace with liberalisation

Perak

]UIIUk033amp3ampmiddotmicrosup301and guests to its annual 4$13amp$$4413microsup3acutemiddot3the The Magellan Sutera [amp3[$4klevent was attended by the Honorable Datuk Raymond l$K-43ltI]$130of Sabah representing the I]$130ampkuH

MICCI Sabah Annual Luncheon

Datuk Ir Edward Yong ]ltamp0amp[amp3[$4I3lt$uHK34]1Manjun Minister of lamp401I4340$Environment Sabah ]UIIUk0$13I0$H0S$Datuk Arulpragasam welcomed all present in his

48 49

MICCI News

Sunset Cruise By Simpson Marine Sdn Bhd

Members and guests of ]UIIUg$$0amp13by Simpson Marine Sdn Bhd to a sunset cruise from Straits Quay Marina to the 013g$$H0amp$amp0

their luxury yacht the Four Ramp01$^amp90microsup3acutemiddot

As the tide was low that day the Four Flowers had to anchor out at sea near

the Straits Quay Marina Guests were transported to the yacht on Eastern Otilde`0$313033lt]03$0they were then welcomed with cocktails and light refreshments before cruising by the scenic shores of the islandThroughout the exhilarating journey that lasted close to two hours Simon Theseira Senior Broker for Simpson Marine Malaysia and

his team entertained the guests with a tour of the yacht while elaborating on the services provided by Simpson Marine

M131$acutefrac14raquomiddot$Tamp$[amp$$1303$3130th anniversary this year Simpson Marine provides a wide range of yacht services throughout Asia and is the exclusive dealer amp0$ltamp3amp01leading yacht brands in 30amp$3ampTHORN131$Tamp$[amp$I$l$Thailand Indonesia Singapore and Malaysia

Convergence ndash Penangrsquos Future

]UIIUg$$31annual luncheon dialogue 33I]$130ampg$$uHS4$M$$k-30microsup3acutemiddotlIamp$90$13g$$1R43403luncheon was attended by 13amp13ampacutemicrosup301$guests at the Trader Hotel

U$10113IMinister brought to light on how convergence has and will continue to propel Penang to greater

heights The convergence of manufacturing and services sectors talent and infrastructure were among some of the main areas raised

Today many internationally acclaimed manufacturers have located and set-up their services or RampD hubs in Penang to complement their manufacturing arm This insulates the local economy from cyclical impacts and provides

Penang

Penang

3k33113amp$amplt3additional resilience

g$$19013ltamp134340and heritage augmented lt31m^MkI`samp0Heritage status provides an exceptional backdrop to the convergence of creative talents that has resulted in the rapid development of the services sector Shared Services and Outsourcing (SSO) Business Processing Outsourcing (BPO) and [$ampg0amp1311$[g`13amp-$19now set-up base in Penang providing employment opportunities to over 3000 local people Furthermore the State Government has invested in a RM33 billion Business Process Outsourcing and Information Technology Outsourcing (BPO-ITO) 4$Hlt$-13ampensure continuous growth in this sector that will lead to high-paying and knowledge intensive jobs for tens of thousands

Penang has been consistently rated one of the top ten most livable cities in Asia a testimony to the direct convergence ampamp3g$$11ampUgrave3and hard infrastructure which is continually being improved As businesses talents and industries converge to Penang due to its superior livability factors it will elevate the State to a regional business hub encompassing trade from the Indonesia-Malaysia-Thailand Growth Triangle (IMT-GT) region

l1304amp3I]$13011-131to build self-reliance amongst Penangites and to dissuade them from the dependency syndrome especially on resources and money politics The State Government is committed to providing the best environment for businesses to thrive

Business Advocate

Sabah

lraquo3kU$30$3amp$M-ampkUMmicrosup3acutemiddot10ampacutefrac14ordfmicroacutek-30microsup3acutemiddotat the Sutera Harbour Resort 330133$3amp3ampmicrocedilordmsup1raquovisitors As reported by the kUMmicrosup3acutemiddot`THORN1343amp0Ernst amp Young from 33amp3913amp01microparamicromiddotacutecomprised of Malaysian visitors while 2527 were foreign visitors

A total of 22 countries participated in the expo $ltk$-amp0[amp0Brunei Darussalam Indonesia Taiwan Thailand r3$kamp43013Philippines Australia S$M134amp0I$k30$gamp$Slovakia Germany Zambia m$3[$ampm$3States of America and Japan

SIE 2014 And SIBLT 2014The expo was jointly ampTHORN133lt3K-43ltI]$130ampk$Minister of Infrastructure YB Tan Sri Panglima Joseph g0$[3$$$3I]$130amp^amp030$Territory Australia The Right Honourable Adam Giles

The Sabah International Expo (SIE) is Sabahs premier business fair and a State Government sanctioned trade exposition It is held $$lt$[amp3[$4I3ltkl9$3capitalises on Sabah being the regional hub for the BIMP-EAGA region a grouping of sub-regional economic cooperative amp$13amp90$amp03$acutesup1amp$13

population of more than sup1acuteraquoamp$-amp-

In conjunction with the M-ampamp03$middotraquosup3delegates attended the Sabah International Business 4$13amp$lkUHlmicrosup3acutemiddotamp$acuteraquok-30microsup3acutemiddotl33403Right Honourable Adam S1I]$130of Northern Territory Australia who addressed the challenges facing the Northern Territory and

3Samp90$$31ecircamp03$enhancing Asian relations $30amp$$ul1TjDirector Alvin Goh who -01$3amp$ul114131311stories

SIE has seen 230000 visitors thus far since its inception in the year 2000 It has grown $3amp$9$33301331the close public-private partnership in the State as both parties work together to promote progress prosperity and development

]UIIUZampamp0$collaboration with Tenaga Nasional Berhad (TNB) and SAJ Holdings Sdn Bhd organised a half-day 0$3$3use of energy and water in the State

Held in September at the DoubleTree by Hilton Hotel Johor the

iQXQiQGhfrac34gQGwQZNfrac34sfrac34frac34aeligZDfrac34+aelig

Johor

0$133$ltparticipants and featured two speakers Tuan Haji [0$Ij1Senior Manager of Green Technology TNB and Mohd Zin Othman General Manager of Operations SAJ who respectively presented on sup1GZGq9AXGfrac34ZGgNsfrac34QZfrac34Malaysiardquo and ldquoWater is Precious Do We Have

Enoughrdquo

l013-01$33amp$touched on the various forms of energy used for supply in the State such as biogas biomass and solar with the exception of hydroelectricity The second presentation focused on the latest technologies used 3amp$1403k33130

01091014THORN13$3given the growing demand and expanding population 133paraacuteK130microsup3acuteparastood at 35 million people In addition an interesting fact that came to light 13middotmiddot303$3plants and 23000km of pipes transporting water throughout the State

16th Annual SME Exhibition Suntec City Singapore 2014

Johor

50 51

REGIONAL FOCUS East Coast

Business Advocate

East Coast

MICCI East Coast Meeting and New Members Induction

Labuan IBFC Masterclass]UIIUg$$in collaboration 34$UHRIIncorporated Sdn Bhd organised a half-day 1$0$`133amp0microsup3acutemiddotat the Eastern amp Oriental Hotel Penang Titled sup1qfrac34ifrac34hGfrac34wMhPgGfrac34Solutions to Structure Both Your Business amp Personal Wealthrdquo the seminar featured Zecirc0U1K0133amp01amp$Otildek-13g0amp1331amp4$UHRIU$13amp9$amp909amp4$UHRI1-0amp41331$

1amp43amp$11-1313ltamp$34$30amp0amp$1amp0ampTHORN1311-133exemptions and mid-shore jurisdictions to name a few

Haji Mohd Rasheed [$$]ampU01k$amp0Iamp4$1OtildeTWealth Management Otilde13ltg$$$ampOtilde11amp13313$presented on ldquoPrivate Wealth Management via Labuan IBFCrdquo which covered the intricacies and importance of private wealth management 41$34$l0413

Penang

H1$[44-404$UHRIU$13amp0-amp03Sdn Bhd is a leading 41$11$$$1313$30$1g1313that provides investors an ideal balance of 113$4303lt$certainty in a middle

shore jurisdictionAttended by close to 50 participants the seminar not only provided valuable insights on how to 0ampamp$141$1143also on how to manage personal wealth

Penang

Networking Evening hosted by Jyske Bank

52 53

Ng Lee Penn is the General Manager for Health Safety Environment Quality and Utilities Operations for BASF Petronas Chemical Sdn Bhd Lee Penn has 15 years of working experience in EHS quality management operational planning and strategic marketing Prior to joining aelig+frac34(aelig+frac34Chemicals she was iPGfrac34GNQZ9Xfrac34G9Dfrac34Mfrac34Distribution Safety and Emergency GheZhGfrac34QZfrac34aelig+brvbarhfrac34Competence Centre for Environment Health and Safety (EHS) amp Security in aelig+frac34aelighQ9frac34(9BQwQBiexclfrac34

Regional Focus

3 How has the importance of $90amp$$3

protection changed 3$3I131sector through the years

lI1311133amp0understands the challenges ndash and could even say recognised the uphill journey to be had with regards to environmental protection before most of the other industries even saw environmental protection as a challenge The chemicals industry has progressively incorporate environmental policies in production the safe and responsible distribution of chemicals and how business is conducted which supports the environmental sustainability agenda This commitment can be seen in the establishment ampj1-amp$1I0worldwide sustainable environment code

subscribed to by chemical companies

However we all see and recognise growing and constantly evolving needs from stakeholders Those that the chemicals industry companies have had to respond to very 413lt$134ordf13amp-$133amp

$90amp$$31yenregulations

- Shareholders expectations for good returns on a sustainable investment

ordfI413amp0-1333amp$1for better products and products that reduce carbon footprint

ordfI9kamp133lt-1333amp$1$4$civil responsibility amid global challenges

- Media expectations on fast and accurate reporting Done right this elicits trust

In conclusion the chemicals sector in general and BASF gMlj`^kI131

1-1313lt$long-term view with regards to environmental protection and satisfying dramatically rising energy demands We contribute to meeting 1amp133lt1$1amp0sustainably and thus help master some of the amp01lt13$1Ultimately this generates business sustainability opportunities for us as well

4 What are 3amp$ordf30 $31amp

$13$13ampordf0$lt$13amp$1093amp$$3391$amp1into the company -amp1amp-lt

We believe that principles regarding environmental protection needs to be deeply embedded to ensure sustainability of our company and valued

MICCI Chats With Ng Lee Pennfrac34gfrac34G9XiPfrac34aelig+frac34(aelig+

ndash internal audits are a big part of our daily working lives We conduct regular internal audits on process safety occupational health and safety and environmental protection This is to ensure that our systems and procedures adhere to the highest standards

Furthermore we ensure these high standards of environmental protection extend to and are complied with by the contractors and suppliers we work with In addition to economic criteria our core suppliers are selected on the basis of environmental protection labour and social standards We even recently awarded 1313amp$30133amp0yen10913provider awards The winners were chosen with environmental performance as one of the main criteria

While I oversee the environmental sustainability of BASF gMlj`^kI131operations it must be said that environmental sustainability is driven at every level and by every employee of the company

2 Why do you see $90amp$$3 protection as a

$13110lt943313amp-$11amp4embrace

Environmental protection IS indeed a necessary value for companies Being environmentally responsible makes good business sense as it ensures our continuing 1amp1313$13ampamp-03within the community

We are also coming up against the very real threat of increasing scarcity of natural resources There are already seven billion people living on our planet and this number keeps growing with a projected nine billion people by the year 2050 And all these people will of course want to improve their quality of life This will require more nutrition more energy more housing and more of many other things to satisfy their needs

This means that it is critical that we act $ampIamp-$113$amptheir part in protecting the environment to help address this challenge Development is sustainable when it ldquomeets the needs of the present without comprising the ability of future generations to meet their own needsrdquo For a company this $13amp$303balance between driving business and protecting the environment

1 1S$0 Manager for T3

Safety Environment i43lt$m331Operations you oversee the $90amp$$31413$3ltampHkRgMlj`^kI131operation What are 1amp$90amp$$3initiatives in which ltamp49-ltamp00amp

The company sets high standards in the area of environmental 01-amp$13lt0133$the commitment of both shareholders in creating value and striving for performance that does not merely comply with 043amp$143ecirc1339lt$THORN13$3lt$1and reduces our possible environmental impact This commitment can 1$$313amp-$lt1active participation in j1-amp$1I0worldwide sustainable environment code subscribed to by chemical companies

We have a responsibility to take care of our planet and preserve its beauty resources and strength for future generations It is a

great privilege to be part of the team here at BASF gMlj`^kI1313amprealise these goals

Systems and structures 0amp0$13amp0133how serious the company is about environmental protection and ultimately sustainable development This message is deeply ingrained into the company whereby I-amp$$k413$Developmentrdquo is embedded as one of the 13amp-$lt1k30313Pillars

We carry out various initiatives and campaigns with both our employees and the local community that encourage employees contractors and business partners on a regular basis to reinforce the sustainable development message This include collaborations with the other chemical companies based in the surrounding area for the annual Balok River Adoption Programme (BRAP) and with the Malaysian Nature Society of Pahang for regular environmental activities This year we cleaned and improved the turtle hatchery area at Teluk Mak Nik Terengganu and released turtle hatchlings back to the sea

U31$3413amp43turtles beach cleanings and tree plantings though

Business Advocate

54 55

Regional FocusBusiness Advocate

business partners We engage a long-term view on this and believe 33I130lt1$$0amp0ecirc1339environmental protection By instilling the principles values and goals right into the 13amp-$lt1-amp1amp-ltampI130ltK091Sustainabilityrdquo we ensure that this common vision and goal is considered in all we do

In the long-term this is seen in how sustainability drives upcoming investments and it ensures energy THORN13$3313$ampamp1$environment friendly 1$13amp$$ltimpact in operations is incorporated right from the beginning

5 How has the Verbund concept shaped

3$90amp$$3-amp1amp-ltampHkRgMlj`^kI131

lr04$13amp$13-31a BASF-centric one and it means ldquointegratedrdquo or ldquoconnectedrdquo In BASF everything is connected HkR1sup1r04$sites these sites create amp$amp3amp13THORN13$3production systems by means of smart interlinking The by-product of one plant is used as the starting material for another So there is almost no waste l1133r04$concept is about

BASF PETRONAS I131amp-331-0$13-$3[4$3$13$3r04$

principle is a major part of 313amp-$lt11413$development story We connect our production our technologies our customers our business partners and also our employees in order to make the most of our resources develop innovative solutions and create value from what might otherwise have been wasted

We do not just produce chemicals - we create chemistry for a sustainable future This philosophy is deeply 0ampamp3$313amp-$lt1belief For us this is an ongoing journey and we need all employees to live up to this and make contributions towards sustainable development

6 l4ltintegrated site in Gebeng

Kuantan is one of 33amp$1amp3013r04$13$31g1313region (outside of China) How do you 31-1333$90amp$$3amp43ampampamp1313company operations in the East Coast region amp]lt1

Having the site here encourages more investments and attracts other investors in setting up here in Gebeng While these investments propel Gebeng as one amp]lt111313production powerhouses this also brings challenges in minimising environmental impact Strong cooperation

and support from the Department of Environment and their ampTHORN13011$$ecirc0$3010amp$14$THORN13$31$minimising waste and emissions to proper facilities layout

On a more social side cooperation with NGOs has to be further strengthened and open communications with the local community is needed

7 s3amp standards have been adopted

lt]lt1$13amp-$13amp043$90amp$$3protection practices

Malaysian companies are governed by the standards outlined by the Malaysian Department of Environment There are many standards which are based on approved international European and USA standards such as international convention in all areas of concerning environmental protection from waste water discharge standards air emission standards to Waste handling and disposal European yenmk13$010

applied for Risk Based Approach in evaluating environmental impact while US EPA standards are the guidelines for soil and ground water contamination analysis

Malaysia also has strict 041amp$ordf$-$$$$

amp$$amp0$41301and their development

- Environmental impact studies

- Environment Management programs

- Response to environmental emergencies

The establishment of international chemical companies in the area also means that the highest global corporate standards are applied by the operators At BASF gMlj`^kI131we strongly adhere to strict corporate BASF environmental protection standards that place heavy emphasis in controlling emissions at the source data traceability of waste that is generated and review on a continuous basis on reduction and amp-33amp$-amp3$3We also publish an annual r04$130-amp0313details our environmental commitment and performance

5756

Lifestyle

Words And Images By Sanjitpaal Singh

ordf31-13ampwords and its one that portray the colossal magnitude for every living being on this planet On every step through the forest life is apparent regardless of time and age proving to be an admirable trait of complex creatures and plant-life alike

This wondrous ecosystem generates and regenerates naturally in an endless cycle to produce provide for its inhabitants and to endlessly survive Each from the ever so minute to enormous trees standing tall amongst its peers - life here sustains from only natural elements of earth water and the sun

From rolling mistsbeneath the hills at dawn to starry night skies this is a yearning through every hearts desire for the serenity of life away from the city Through photography we immortalise these emotions for all to view and take pleasure in These images most frequently end up as a feature in our homes from the wondrous plateau that gleams inspiration

What would a -amp3amp0-0$ordfI03$1yen

lenses- Storage media

(compatible to camera)- Tripod for stabilityordfIamp31kamp1amp$

garments hat

- Water amp Trail mix Photography has grown from a tool for visual reference art form a leisure activity a social medium for visual expressions becoming todays most trended lifestyle

In the next issue we will provide examples with techniques to photograph various aspects that can be found in nature together with some safety notes while in the wild

Sanjitpaal Singh is a multi international award winning photographer actively involved in various nature and wildlife and photography related activities Sponsored by various international top named photography brands he actively explores forests to MkXwQXfrac34PQhfrac349heQg9iQZfrac34ifrac34hPqfrac34the beauty of the Malaysian natural heritage to the world

Business Advocate

6160

Business Advocate

Living GreenBuilding for a growing population and preserving the environment is a dichotomy perhaps as old as the dawn of industry Accommodating the 6 billion people on this planet is a 90lt13amp13ltecirc0for mother earth

In recent times the property industry has been demonstrating realisation of 3113amp13ordfecirc133and concepts like sustainable development and green building are 13amp$ampecirc31of the concrete jungles around the world

Relatively few buildings in the Klang Valley provide a good benchmark for sustainable living My personal favorite in the KLCC area is The Troika It combines design and technology to create an aesthetically pleasing structure that interacts organically with its surroundings and 1$0ltTHORN13$3The beton brut architecture boldly reveals concrete in its raw splendor As a result hardly any paint is used on the building

All the windows use low-emissivity glass which increases

Ikhram is an award-winning

investment property advisor

and property analyst with a

focus on residential properties

in the KLCC area and niche

property products in Australia

Gfrac34qgQiGhfrac34egXQwQB9XXsfrac349Akifrac34iPGfrac34local property market at his

AXNfrac34QpQZN+e9BGiexclBYiexclYsfrac34 9ZDfrac34P9hfrac34AGGZfrac34MG9ikgGDfrac34QZfrac34 PGfrac34DNGfrac34+frac349ZDfrac34p9gQkhfrac34iPGgfrac34ekAXQB9iQZhiexcl

By Nikki Huet

For more infromation contact

nikkihuetgmailcom

thermal insulation The use of inverter air-conditioning systems in all the apartments further enhances 3$0ltTHORN13$13ltof the building

My personal favorite is the green lung that is the heart of The Troika It is a large courtyard

with impeccably pruned foliage almost like something Giorgio Armani would have done were he a landscaper This very green garden is central to the entire complex It is literally a breath of fresh air

Who says being green cannot be stylish

QZQZNfrac34aeligifrac3449h9AQfrac34QhigWasabi Bistro at the Mandarin Oriental Hotel [44-40ampecirc01exquisite authentic Japanese cuisine in an elegant private setting An open dining area the sushi bar and private booths ampecirc0$0113amp13of seating Meetings and gatherings can be hosted in the private dining area available On the weekends Wasabi Bistro is also popular with families There are plenty of choices for everyone on the menu

About a quarter of Japanese popular recipes use seaweed to boost 9amp40U31013$

iodine - vital for a healthy thyroid - copper calcium iron and magnesium The Seaweed Salad at Wasabi Bistro is a mix of fresh seaweeds that beautifully complement each other ndash it is a must try Order the Agedashi Tofu or the Tofu and Seaweed Salad to start your mealRice a staple in the Asian

diet is a good source of protein whereas the omega-3 fatty acids in 10$3amp03protection and improved blood circulation Donrsquot 43ltltamp4$yourself thoroughly enjoying the delightful Rainbow Roll or the rich and divine Kumirsquos No 1 The wasabi freshly

made and served with sushi cleanses the palate Wasabi in general is said to have compounds in it that can help prevent tooth decay Wasabi has also been found to aid cancer prevention and prevent blood clots if consumed regularly As with everything good moderation is key

HOLYHULQJVROXWLRQV

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Q12015 B

usiness amp Environm

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T

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unity

36 37

Members News

Company IM^lmjuHllMjUMkkMk ]ukUkK^HTKName k401^$ampampDesignation S$0]$0Address 9acuteacutes13s$ s1Iamp$1-$3micro^ampordmZ$kkacutesup1yenacute middotordmcedilsup3sup3k4$Zltk$amp0TelFax sup3paraordfcedilacutemicroparaparasup3sup3sup3yensup3paraordfcedilsup1paraparaacutemiddotsup3ordmBusiness Sector 43ampamp39

Company I`lMI^ljKMkMjrUIMk]ukU SDN BHDName ]4R041]40Samp-$Designation Iamp4$30lt]$0Address ^ampfrac14frac14ordfsup3acuteZ$k0microsup3 Taman Bukit Dahlia raquoacuteordmsup3sup3g10S4$Zampamp0TelFax sup3ordmordfmicrocedilcedilsup1cedilcedilmicroBusiness Sector `301m$1-13

Company KU]^^K]j[T`lMkK^HTK 13yenampK`mHMljMMHuTUl`^Z`T`jHTjmName kamp$]13S03Designation S$0]$0Address sup3acuteordfsup3micro]$0$0 acutemicroZ$^T$ raquosup3sup3sup3sup3Zampamp0H04Zampamp0TelFax sup3ordmordfmicrosup1raquosup1raquosup1raquoyensup3ordmordfmicrosup1raquosup1raquoraquoraquoBusiness Sector Tamp31yenlamp401

Company MlTUtHkMglMlKName Z-[0amp$Designation ]$$K0133amp0Address microHordfmicroordfacute9microlamp0microHgk$30 Jalan Stesen Sentral 5 cedilsup3middotordmsup3[44-40 TelFax sup3acutemiddotordffrac14sup1acuteacuteraquofrac14cedilBusiness Sector Iamp$143$13ltH41$11k09131

Company H`jKj``]I`jg`jlMkMjrUIMk [kK^HTKName k$3lDesignation ]$$K0133amp0Address amp3sup1sup3cedil9sup1[g]Slamp0 raquoR0139$4H$0m3 middotordmraquosup3sup3g3$Zltk$amp0TelFax sup3paraordfordmordmmicrosup3acuteacuteraquoraquoyenordfparaordfordmordmmicrosup3acuteacuteacuteacuteBusiness Sector Iamp$143$13ltyenH41$11k09131

Company SlMsukkK^HTKName K3ampTIamplt[amp$Designation IM`Address middotsup1Z$K34k4$ Taman Tun Dr Ismail sup1sup3sup3sup3sup3[44-40TelFax sup3paraordfordmordmmicrosup1ordmsup3frac14microyensup3paraordfordmordmmicrosup1ordmsup3sup3paraBusiness Sector M4133amp$yenl0$$

Company UjIS`HkMjIT]kK^HTKName ]13Tl$T$Designation IM`Address k4$313Oumlg$$Ilt0133ltHamp13acuteordfacutemicroordfacutemicroH Untang Mayang Pasir 3 acuteacutefrac14cedilsup3Hlt$H04g$$ TelFax sup3middotordfsup1middotsup1microsup3microsup3yensup3middotordfsup1middotsup1parasup3microsup3Business Sector Iamp$143$13ltyenH41$11k09131

Business Advocate

MICCI Welcomes Its New Members

Company Mj`g`KkK^HTKName K34samp$l413sDesignation M13439r13g01$3Address Hordfacutesup3ordfSS0amp4$Rampamp0Hamp13H [[l1k40raquoraquoacutesup3sup3 [amp3[$4kTelFax sup3raquoraquoordfmicroacuteraquomicrocedilcedilyensup3raquoraquoordfmicromicroacutemicrocedilcedilBusiness Sector Iamp$143$13ltyenH41$11k09131

Company SM^kUgM[MjZ^IjMMjtIMkK^HTKName R0T$H$34j$Designation I``Address 9paraacuteacutek$30]jIH Z$l0901cedilsup3middotordmsup3[44-40TelFax sup3paraordfmicrosup3paracedilcedilfrac14frac14raquoyensup3paraordfmicromicroordmmiddotacutesup3microacuteBusiness Sector Iamp$143$13ltyenH41$11k09131

Company ljgIkK^HTKName 1amp$samp$Designation S$0]$0Address frac14amp0amp$kamp$parayenmicro [1$g0$4130$kamp$ acutepararaquosup3sup3H4330amp03g$$TelFax sup3middotordfparacedilsup1sup1paracedilcedilyensup3middotordfparacedilsup1middotsup3sup1sup1Business Sector ^amp$ordf]313]$4133401

Company ]MMgTUUgkkK^HTKlaquo[mm]gmjName j1303113Designation K0133amp0Address ampltS0amp4$Rampamp0 ]$0$`0$3[ [IIcedilsup3sup3raquoraquo[44-40 TelFax sup3paraordfmicroacuteordmfrac14raquofrac14ordmordmyensup3paraordfmicroacutemiddotraquocedilordmcedilsup1Business Sector j3yensamp1

Company ^^`kgTMjMHTKName ^[H$Designation Iamp-$ltK0133amp0Address ^ampmiddotordmordfmicroacute13Rampamp0Z$gZmcedilyenacutemicro K30$k4$lt[amp3K$10 middotordmraquoacutesup3g3$Zltk$amp0TelFax sup3paraordfsup1acutemiddotacuteraquofrac14frac14raquoyensup3paraordfsup1acutemiddotacuteraquoraquofrac14frac14Business Sector I131yen]$01

Company HZk`RRkT`jMkK^HTKName H$RampampkIampamp$Designation ]$$K0133amp0Address m$3Kordfparaordfpara]$9$4acute ^ampacuteraquofrac14Z$l4$j cedilsup3middotsup3sup3[44-40 TelFax sup3paraordfmicroacutesup1microraquosup1raquoraquoyensup3paraordfmicroacutesup1microfrac14sup1frac14frac14Business Sector `yenS1yeng30amp13131

39

Members News

Company llT`^Sg^lTUjMkK^HTKName K$$lt4Designation 0S$0]$0Address amp3pararaquoacuteraquoordmZ$kmraquo Taman Industrian Subang Utama k1lt$micromicromiddotsup3parasup3sup3kk$amp0 TelFax sup3paraordfcedilacutefrac14acuteacuteparaacuteraquoyensup3paraordfcedilacutefrac14acuteparaacuteraquosup3Business Sector ]13$0ltyenM4-$3

Company lM^Huk`mlTMj^kK^HTKName 130H03ampampDesignation IM`Address ^ampordmZ$$k3m l$$k3raquoacutecedilcedilsup3Zampamp0H04Zampamp0 TelFax sup3ordmordfcedilcedilraquoraquoraquoacutemicroyensup3ordmordfcedilcedilraquoraquoraquomicroparaBusiness Sector M4133amp$yenl0$$

Company m^UlMKRmMkmggu]kK^HTKName M$[$^13amp1Designation ]$$K0133amp0Address IordfcedilordfparaHamp13Ik4$U$0Iamp$amp Z$mkZsup1yenmicromiddotordmsup1acutesup3k4$Zltk$amp0TelFax sup3paraordfcedilsup1parasup1sup3acuteparasup1Business Sector l0$U-amp03yenM-amp03

Company sH^KkK^HTKName samp$u$u-Designation S$0]$0Address cedilsup3acutecedil3Rampamp0s1K$ sup1middotZ$k4l$k$3amp1 raquosup3acutecedilsup3Zampamp0H04Zampamp0TelFax sup3ordmordfparaparamiddotacuteacuteordmmicroyensup3ordmordfparaparamicrofrac14ordmacuteordmBusiness Sector g0amp-03ltyenjM133

Company k^I[H`kkkK^HTKName k40$30$kamp14$0Designation IM`Address ^ampacutesup14$g041$[$para l$g0$4130$I$$jlt paraacutemiddotcedilsup3U-ampg0 TelFax sup3cedilordfmicroraquoacutemiddotfrac14frac14cedilyensup3cedilordfmicroraquomicromiddotfrac14frac14sup1Business Sector RampampyenH901

Company sUwMglR`j]kK^HTKName ]g0$3$Designation ]$$K0133amp0Address k43cedilsup3ordfmiddotordfparamiddot3Rampamp0 Wisma UOA Damansara 50 Jalan Dungun K10T31cedilsup3middotfrac14sup3[44-40 TelFax sup3paraordfmicrosup3frac14parasup1acutecedilmicroyensup3paraordfmicrosup3frac14parasup3sup3cedilsup1Business Sector Iamp$143$13ltyenH41$11k09131

Company s]gj`gMjlu]^SM]M^lkK^HTKName i4kT4Designation ]$$K0133amp0Address amp3cedilacuteS0amp4$Rampamp0Hamp13R j4$k$]3para1I3lt raquoraquosup3sup3sup3[amp3[$4kTelFax sup3raquoraquoordfmicrocedilmicroacuteordmordmyensup3raquoraquoordfmicrosup1raquocedilraquoacuteBusiness Sector g0amp-03ltyenjM133

Company s`^KMjRmT`jUw`^kK^HTKName I4kltT$Designation K0133amp0Address cedilsup3raquosup1Z$[4$H4lt `ecircZ$H10microcedilmicrocedilsup3[4$3$g$ TelFax sup3frac14ordfcedilsup1sup1acutefrac14paraacuteyensup3frac14ordfcedilsup1sup1parafrac14cedilmiddotBusiness Sector 0134340yeng$33amp$1

under

constructio

n

38

Business Advocate

Company [^`sMKSMTrM^kK^HTKName ^ampamp0$H$3]ampu1$Designation I0$Address microparaZ$k3031r raquosup3microsup3sup3Zampamp0H04Zampamp0TelFax sup3ordmordfmicromicromicromicrosup3raquofrac14Business Sector M4133amp$yenl0$$

Company ^mk`jkK^HTKName U$0Z1amp$k4$0Designation ]$$K0133amp0Address acuteparaordmZ$Z3g0 l$H43`ecircZ$H43 middotparasup3sup3sup3[$k$amp0TelFax sup3paraordfraquoordmparamiddotordmmicromicrosup3yensup3paraordfraquoordmparamiddotordmmicromicroacuteBusiness Sector M$0ltyenm331

Company gjM]UMjgmkgj`gMjlu]kK^HTKName K3ampk0Z13lt[0Designation K0133amp0Address ^ampmicrofrac14ordfsup3microZ$H130acuteyencedil Taman Nusa Bestari raquoacuteparasup3sup3k4Zampamp0 TelFax sup3ordmordfcedilacutemicroparacedilmicromicroBusiness Sector g0amp-03ltyenjM133

Company jKOtildek^[msUljMMkllMkK^HTKName RU0[H$ordfj1Designation IM13439`THORN130Address k43acutesup3ordfsup3ordmH$raquog04k`T` ^ampmicroamp0amp$H$[44-40I3ltI$30 cedilsup3middotcedilsup3[44-40TelFax sup3paraordfmicroacuteraquoacutemiddotsup3acutemicroyensup3paraordfmicroacuteraquoacutemiddotsup3acutemicroBusiness Sector g0amp-03ltjM133

Company [^SumM^gjU^lU^SM^lMjgjUkMkK^HTKName lltI$TampDesignation K0133amp0Address acuteacuteZ$g01frac14yenacuteparaH$0H04g01Zlt raquoacuteordmcedilsup3Zampamp0H04Zampamp0TelFax sup3ordmordfpararaquoordmraquoraquoraquoraquoyensup3ordmordfpararaquoordmordmordmordmordmBusiness Sector ]yen9031$

Company jMSmk]^SM]M^l]ukUkK^HTK - PENANGName Zlt$3I$010$Designation S$0]$0Address 9acutesup1S40$ltg0amp$`THORN13lamp0 Z$[acutesup3microcedilsup3Samp03amp$g$$TelFax sup3middotordfmicromicromicroraquoraquoraquoacuteyensup3middotordfmicromicromicroraquoraquosup3acuteBusiness Sector Iamp$143$13ltyenH41$11k09131

Company kU]gk`^]jU^MkK^HTKName g4s$Designation S$0]$0Address 0]0$I4cedil3]Z$g$3 ordmacutesup3cedilsup3gamp03K131amp$^0k$TelFax sup3sup1ordfsup1middotordmsup1raquosup1raquoyensup3sup1ordfsup1middotordmsup1sup1acuteordmBusiness Sector l0$1-amp03

40 41

MICCI News

Kuala Lumpur

Kuala Lumpur

In light of the overwhelming success of 3acute13^3amp$Iamp$0$13on Goods and Services Tax Skl$]ltmicrosup3acutemiddot]UIIU$3]lt1$Export Academy organised the 2nd National Iamp$0$13amp$Skl$k-30microsup3acutemiddot33premises of MATRADE The conference themed

2nd National Conference On GST Implementation

Networking Evening At Carlsberg Brewery Malaysia

ldquoChallenges in the Implementation of GST in Malaysiardquo brought together 13amp13ampacutemicrosup3-0313-$31from various industries

The keynote address was 90ltK3ampk0[H$TDirector General of the jamplt]lt1$I413amp1j]I$34019$

speakers that included SM Thaneermalai Senior Executive Director of g01330amp41Iampamp-0103[40K-43ltK0133amp0ampj]Iu-Han Executive Director of g01330amp41Iampamp-01Taxation Services Sdn Bhd Stanley Wong Director of ksg0amp133Iamp$143$k$H[04H0IM`of OMNI2U Sdn Bhd Irene Yong Partner at Shearn Kamp0OtildeIamp$ZltIl0$03]u`H

U$1011K3ampk0[1343amp$3331compulsory for businesses whose taxable supplies amp0acutemicroamp$3113RM500000 to register by

the deadline on December paraacutemicrosup3acutemiddotT133331amp$313amp-ltj]Ithere are nearly 300000 potential registrants who are required to register for GST to avoid any legal action However as at September microsup3acutemiddot3401013below par

The conference highlighted a number of key areas of GST particularly on its challenges and implementation current developments its process and procedures 1ampUgrave301amp43amp$1$legal issues concerning the transition One certainty it was widely acknowledged that careful planning detailed preparation mass participation and an extensive taxpayer education programme are key aspects for a successful GST implementation in the country

]amp03$raquosup301and guests turned up amp0]UIIU1$3amp0$9$$3I010Brewery Malaysia in ^amp90microsup3acutemiddotlcasual get-together was graciously hosted by I010amp13ampall guests with an array of exquisite brews along with $--3$1-0Henrik Andersen

Managing Director of I010]lt103all guests with a toast that 0lt$30amp413]UIIUand the long established relationship between both organisations particularly citing on some of the key initiatives that the I019amp133and continues to represent amp$ampI010$businesses at large

Throughout the evening 90amp41-011-amp$1amp0lt]01amp]UIIUwere handed out as lucky draws such as two ]4$13lt1-01ltMunchy Food Industries k$H13ampecirc0hair dryer two table lamps and two solar lights by Philips Malaysia two RM50 vouchers for dining at the Sultani Restaurant lt[amp0$U-]Sdn Bhd and one voucher each for a scuba diving lesson and three personal training sessions by ]0113ecircl0$$ Sdn Bhd worth RM365

and RM350 respectively It was indeed an enjoyable and laid-back evening that set an ideal atmosphere for those in attendance to establish new business contacts and to catch up with old friends

]UIIU3$1311$130--0133amp$3ampI010Brewery Malaysia for their exceptional hospitality sponsors for their kind contributions and most certainly to all members and guests who enlightened us with their presence

Members News

MICCI NEWS

42 43

MICCI News

Lessons Learned From Cargo Hijack

An eight tonne truck carrying goods valuing half a million ringgit was hijacked by 6 assailants disguised as $amp013$31ampTHORN1301wielding machetes around $3amp$micropara]ltmicrosup3acutemiddotOne of the two drivers manning the truck was 4ampecirc$$amp30130amp0$Ugrave3lt30ampside while the other driver was made to drive the truck against his will The driver that escaped managed to hail down a taxi and lodged a report at a nearby police 133amp$3$acute $431ampthe incident

Fortunately with the assistance of the trucks Global Positioning System (GPS) the police managed to intercept the truck in 35 minutes and all assailants were apprehended in

Kuala Lumpur

Kuala Lumpur

policy to receive and deliver all containers without knowing its contents to reduce the risk of containers being a target In terms of 13ampamp03amp$3I413amp1and Police Westports does work together with both authorities on certain cases involving cigarettes contraband and cargo hijackings

The meeting provided an ideal avenue for the I03amp4$013$the daily processes at Westports while allowing for suggestions on security matters to be raised Westports agreed that such cooperation is vital in enhancing its operations and will look closely at 03013ampamp03amp$ecircamp031between both organisations

what was a nerve wrecking situation

That being said the entire incident was actually a staged cargo hijack however only to the knowledge of a handful of police ampTHORN1301$333involved representatives 0amp]UIIU1Zamp$3133amp$k13403ltIamp4$13ZkI`$3jampltMalaysian Police (Selangor contingent) The whole operation was sponsored ltlkI`H0l113ampStores (Malaysia) Sdn Bhd Metrod (Malaysia) Sdn Hk13$0amp13131(Malaysia) Sdn Bhd British American Tobacco and Securiforce Sdn Bhd

The exercise was aimed at improving security awareness among security managers and transporters

on modus operandi used by criminals as well as to measure the response from the police

The need for industry awareness on cargo 13$110133$statistics compiled from ]UIIU01lstatistics revealed that in microsup3acutemicroordmmiddot131100-amp03with losses amounting to $133j]microacuteamp$$microsup3acutemicroordmmicro1311with losses amounting to RM6 million were 0-amp03$microsup3acuteparak$13Z$40ltmicrosup3acutemiddotcedilsup313119been reported with losses estimated at RM62 million raising concern amongst manufacturers on how easily the information on movements of freight its content and value can be obtained

l-amp13amp03$3a number of strategies for implementation and enhancement in order to avoid and be better prepared in an instance of a hijack Making certain that employees are appropriately trained to follow all guidelines in such situations can make a major

ecirc0$13$3amp4313ampwhile technologies such as advanced GPS panic button door sensor and immobiliser can play a vital role in thwarting deceitful pickupsA few recommended guidelines that could -09$313$1$134bull Avoiding the use of

secondary roadsbull Traveling in convoys bull Stopping only at brightly

lit designated areas bull Routes and cargo

load should be kept 13110amp30parties

plusmn Iamp$41333amp3amp$study on all cargo movement

bull Maintain a list of emergency contact numbers

]UIIU13amp$3$43ampwork closely with all relevant authorities on educating businesses and the community on crime awareness and prevention particularly on cargo hijacking and warehouse break-ins The I03$1311$130appreciation to all parties that were involved in the planning and execution of the mock drill

Business Advocate

lI01Zamp$3133amp$k13403ltIamp4$13ZkI`had a recent meeting 33IM13439`THORN130amps13-amp031Malaysia Berhad Ruben Emir Gnanalingam The 3amp$ltZkI`I0$j$]33was intended to address issues and challenges concerning port security attend to the needs of ports

Jasco Meets Westports

]UIIUamp0$13amp0$1$g0$[44-40amp1341$on three key areas that contribute towards the ease of international trade $lt3lI0$3I03133amp`0$

gQGwQZNfrac34Zfrac34aeligi9frac349gZGifrac34GgiQwQB9iGfrac34Of Origin amp APEC Business Travel Card

$3gMIH41$11l09I0T$August and November respectively the two 1-01amp030$1were R Jeyasingam Senior Assistant Director I413ampj30amp

Kuala Lumpur

has more that 35 years of experience with the Royal ]lt1$I413amp1$3I0190ltamp$Senior Finance Manager Esther Tan

llI0$31311amplt114lt3]UIIUin Malaysia eases customs clearance by eliminating customs duties and import taxes when equipment and other merchandise are shipped overseas for trade shows and fairs Such items to name a few include computers clothing medical appliances photographic $4-$3$even racehorses to over 70 countries

`$313031331ampamp0$I`-0313-$31were provided with updates on the latest criteria applicable to manufacturers exporters and traders in determining the origin of goods The I`1amp134$341to certify the place of

growth production or manufacture of goods $-amp03$3amp1-1313countries where the consignee for customs clearance requests it

13lt3gMIH41$11l09I0HlI340$out to be a keen interest among participants who were not entirely aware of its procedures while some on its existence U$140lt3HlIallows business people with a short-term entry 3ampacutefrac14-0313-3$economies without separately applying for a visa and gain access to fast-track entry and exit lanes at major airports

l0$1-0amp93ampbe very fruitful as there were active engagement from participants during 3iOtilde111amp$1]UIIUwelcomes any enquiry 3amp1313Ouml131313amp with reference to the above areas

gQGwQZNfrac34QZfrac34k9X9frac34kYekg

gQGwQZNfrac34QZfrac34(Gg9W

users and to build on the existing relationships between both organisations

The delegation was greeted with an overview amp$s13-amp031ltrlt[40TampIamp0-amp03Regulatory amp Marketing followed by a brief on the security measures in place at the port by Gregory Jarret Head of

Port Police One of the main concerns highlighted was that due to frequent movement of drivers from one company to another Westports has to issue a new pass each time causing THORN13431$3013$090$3133amp$1amp$3security measures in place $134ordfbull Three days induction

for port police that

include physical and communications training

bull Routine physical checks on all vehicles in and out the port

plusmn -IIlr13amp90throughout the port

bull Tracking entry and exit of drivers using the E-gate pass

bull Implementation of Smart card security at berth areas

Furthermore Wesports THORN0333130

44 45

MICCI News

MICCI meets with the Belgian Chambers of Commerce and Industry

General Committee luncheon with Dato Yasmin Mahmood CEO of MDeC

Kuala Lumpur

Business Advocate

]UIIU$13ampamp03amp$with the Judiciary --amp$3$3Iamp11amp$ZI13ampk0Iamp$Ian Birss Justice High Iamp403ampM$$Otildes1I$130ltamp0tea-talk session themed ldquoAdjudicating Issues in Intellectual Property Casesrdquo $^amp90microsup3acutemiddot3amp3ampacuteacutesup314-0amp0$111amp$court judges attended the evening which was moderated by the Hon Dr Badariah binti Sahamid Z4Iamp403amp--

The session included dynamic deliberations that incorporated law cases in England and Wales on patent trademark and copyright infringement calculation of damages judicial case management collective copyright management electronic evidence and unfair 13amp-33amp$k0Iamp$1amp

Adjudicating Issues In Intellectual Property Cases

shared his expertise on the role of intellectual property (IP) protection best practices in judicial case management and the role of inter-agency cooperation There was a general consensus that the lack of judges attuned to legal and commercial issues surrounding IP rights may lead to decisions that are unfavourable to the owner of the rights

The same evening a dinner was hosted by wU0OtildeIamp3the Majestic Hotel to 13ampk0Iamp$19133amp]lt1k0Iamp$was greeted by the Right Honourable President amp3Iamp403amp--Malaysia Tan Sri Dato k0]j41$k0ecircand a close group of eminent judges During the dinner

k0Iamp$10$exchanged experiences about the United [$amp4130lt1lt13THORN0$that it was constantly modifying and looking at ways to raise its level of performance including the quality of judgments delivered attracting talented candidates to serve on the bench and continuously training and educating their judges

Prior to being made i4$1Iamp4$1$microsup3sup3raquok0Iamp$$1career specialising in IP cases and was a Treasury Barrister handling cases on behalf of the government among his amp30amp0U$microsup3acutesup3was appointed a Specialist I01343Z411$3amp3g3$31Iamp4$3ltIamp403Throughout his career k0Iamp$110

share of controversial cases including the lawsuit 0amp43ltIk$]I3amp$ordfsharers Temple Island vs New English Teas a case where a photograph ampamp$amp$41130amp11$Westminster Bridge was amp4$14THORN13$3lt10to another photograph of the subject to constitute copyright infringement and not to mention the highly publicised Apple vs Samsung case that he ruled in favour of Samsung which was 4-lt3Iamp403 of Appeal

k0Iamp$-011his overwhelm on the hospitality received on his visit to Malaysia and congratulated the Malaysian Judiciary for 30amp$ordfamp$ecircamp03$judicial trainings

Kuala Lumpur

46 47

MICCI News

Sabah

MICCI Meets His Excellency Vladimir Lopato-Zagorsky Ambassador of the Embassy Mfrac34iPGfrac34GekAXQBfrac34Mfrac34GX9gkhfrac34ifrac34Indonesia and Malaysia

Budget Forum by Ernst amp Young

Sabah

speech adding that the year has seen many challenges and opportunities that have impacted the economy Businesses are still adjusting to the implementation of minimum wage while the introduction of GST $-0microsup3acute 13$11businesses training their people and setting up their accounting systems to accommodate for this new taxation system Under all these challenging conditions the State has seen a fair degree of new investments mainly due to the abundance of natural resources coupled with stable political and

economic situation ldquoWe foresee greater investments in downstream activities in such sectors as agriculture aquaculture tourism and oil and gas We are sure that the State Samp90$$31$913amp0friendly and hand-holding policies are helping in the implementation of these investmentsrdquo Datuk Arulpragasam commended 3Samp90$$3amp$31ecircamp03to develop the infrastructure in the State particularly amp$13amp-3$middotacute$amp0and connecting roads throughout the State while 4030amp133$j]paraacuteamp$amp03ampltamp90

projects due to commence 33$ampmicrosup3acutemiddotHe further highlighted on a few areas concerning businesses in the State namely the liberalisation amp3Iamp3gamp13ltbetween Peninsular and Sabah deferment of the revision of the minimum

wage and for the State to look into tapping more reliable source of power such as natural gas The luncheon provided an excellent stage for business people to convene network and exchange ideas on the developments in the State

Business Advocate

]UIIUg0130331acutesup3micro$$$9010ltluncheon in September microsup3acutemiddot33U-$Hotel Ipoh A total of 200 members and guests 33$3Ugrave30$ampamp$which was made even more memorable with the presence of distinguished keynote speaker former Minister of International Trade amp Industry Tan Sri j

The Guest of Honour State Exco YB Dato Dr Mah Hang Soon represented $903IMinisters speech in which 13333amp03acute13ampmicrosup3acutemiddot3k33managed to bring in a total ampj]raquomiddotsup3amp$amp03amp$913$311-1313ltin the manufacturing sector Additionally as part of its long term plans the State will be constructing the Southern Perak Development Region which would be modeled along the Iskandar Malaysia Development Region With the proposed 13amp$1304133amp$amp3paraacutesup1s13Iamp13M-011ltfrom Banting to Taiping there would be further economic growth in the aforementioned Southern

MICCI Perak Annual Luncheon

Perak Development Region Moreover the State had recently formed the Menteri Besar Incorporated whose primary responsibility was to spearhead Peraks progress under the Perak Amanjaya Transformation Plan With these initiatives in place Perakians would be able to enjoy better infrastructure and amenities

]UIIUg00$13I0$K3ampkHampamp$in his address emphasised the urgent need to make 9m$1331in industrial estates and business precincts of Ipoh Manjung and TaipingHe further reiterated the importance of having more 310ampU-amp3amp$3amp

international destinations to increase trade and tourism

Before long Tan Sri j3ampamp313captivating her audience with her invigorating 1-13kTHORN033in order for businesses to prosper there was a need to institute pro-business policies citing the Ali Baba IPO an e-commerce company as an example to follow suit With Malaysia moving towards 01$r1amp$microsup3microsup33was imperative that global benchmarks and standards are set Furthermore Tan Sri commented that the present generation Y amp Z workforce dictates higher expectations given their

keen interest and routine to technological resources She added that competitiveness was pivotal for businesses and the country as both internal factors such as entrepreneurship capabilities business strategies people management and keeping abreast with the market and external factors such as the need for the public sector to periodically review its existing rules and procedures for relevancy and obsoleteness are contributing factors at work

Iamp$134$l$k040amp0the revival of the Malaysia Incorporated concept and philosophy to serve as the modus operandi to keep up the pace with liberalisation

Perak

]UIIUk033amp3ampmiddotmicrosup301and guests to its annual 4$13amp$$4413microsup3acutemiddot3the The Magellan Sutera [amp3[$4klevent was attended by the Honorable Datuk Raymond l$K-43ltI]$130of Sabah representing the I]$130ampkuH

MICCI Sabah Annual Luncheon

Datuk Ir Edward Yong ]ltamp0amp[amp3[$4I3lt$uHK34]1Manjun Minister of lamp401I4340$Environment Sabah ]UIIUk0$13I0$H0S$Datuk Arulpragasam welcomed all present in his

48 49

MICCI News

Sunset Cruise By Simpson Marine Sdn Bhd

Members and guests of ]UIIUg$$0amp13by Simpson Marine Sdn Bhd to a sunset cruise from Straits Quay Marina to the 013g$$H0amp$amp0

their luxury yacht the Four Ramp01$^amp90microsup3acutemiddot

As the tide was low that day the Four Flowers had to anchor out at sea near

the Straits Quay Marina Guests were transported to the yacht on Eastern Otilde`0$313033lt]03$0they were then welcomed with cocktails and light refreshments before cruising by the scenic shores of the islandThroughout the exhilarating journey that lasted close to two hours Simon Theseira Senior Broker for Simpson Marine Malaysia and

his team entertained the guests with a tour of the yacht while elaborating on the services provided by Simpson Marine

M131$acutefrac14raquomiddot$Tamp$[amp$$1303$3130th anniversary this year Simpson Marine provides a wide range of yacht services throughout Asia and is the exclusive dealer amp0$ltamp3amp01leading yacht brands in 30amp$3ampTHORN131$Tamp$[amp$I$l$Thailand Indonesia Singapore and Malaysia

Convergence ndash Penangrsquos Future

]UIIUg$$31annual luncheon dialogue 33I]$130ampg$$uHS4$M$$k-30microsup3acutemiddotlIamp$90$13g$$1R43403luncheon was attended by 13amp13ampacutemicrosup301$guests at the Trader Hotel

U$10113IMinister brought to light on how convergence has and will continue to propel Penang to greater

heights The convergence of manufacturing and services sectors talent and infrastructure were among some of the main areas raised

Today many internationally acclaimed manufacturers have located and set-up their services or RampD hubs in Penang to complement their manufacturing arm This insulates the local economy from cyclical impacts and provides

Penang

Penang

3k33113amp$amplt3additional resilience

g$$19013ltamp134340and heritage augmented lt31m^MkI`samp0Heritage status provides an exceptional backdrop to the convergence of creative talents that has resulted in the rapid development of the services sector Shared Services and Outsourcing (SSO) Business Processing Outsourcing (BPO) and [$ampg0amp1311$[g`13amp-$19now set-up base in Penang providing employment opportunities to over 3000 local people Furthermore the State Government has invested in a RM33 billion Business Process Outsourcing and Information Technology Outsourcing (BPO-ITO) 4$Hlt$-13ampensure continuous growth in this sector that will lead to high-paying and knowledge intensive jobs for tens of thousands

Penang has been consistently rated one of the top ten most livable cities in Asia a testimony to the direct convergence ampamp3g$$11ampUgrave3and hard infrastructure which is continually being improved As businesses talents and industries converge to Penang due to its superior livability factors it will elevate the State to a regional business hub encompassing trade from the Indonesia-Malaysia-Thailand Growth Triangle (IMT-GT) region

l1304amp3I]$13011-131to build self-reliance amongst Penangites and to dissuade them from the dependency syndrome especially on resources and money politics The State Government is committed to providing the best environment for businesses to thrive

Business Advocate

Sabah

lraquo3kU$30$3amp$M-ampkUMmicrosup3acutemiddot10ampacutefrac14ordfmicroacutek-30microsup3acutemiddotat the Sutera Harbour Resort 330133$3amp3ampmicrocedilordmsup1raquovisitors As reported by the kUMmicrosup3acutemiddot`THORN1343amp0Ernst amp Young from 33amp3913amp01microparamicromiddotacutecomprised of Malaysian visitors while 2527 were foreign visitors

A total of 22 countries participated in the expo $ltk$-amp0[amp0Brunei Darussalam Indonesia Taiwan Thailand r3$kamp43013Philippines Australia S$M134amp0I$k30$gamp$Slovakia Germany Zambia m$3[$ampm$3States of America and Japan

SIE 2014 And SIBLT 2014The expo was jointly ampTHORN133lt3K-43ltI]$130ampk$Minister of Infrastructure YB Tan Sri Panglima Joseph g0$[3$$$3I]$130amp^amp030$Territory Australia The Right Honourable Adam Giles

The Sabah International Expo (SIE) is Sabahs premier business fair and a State Government sanctioned trade exposition It is held $$lt$[amp3[$4I3ltkl9$3capitalises on Sabah being the regional hub for the BIMP-EAGA region a grouping of sub-regional economic cooperative amp$13amp90$amp03$acutesup1amp$13

population of more than sup1acuteraquoamp$-amp-

In conjunction with the M-ampamp03$middotraquosup3delegates attended the Sabah International Business 4$13amp$lkUHlmicrosup3acutemiddotamp$acuteraquok-30microsup3acutemiddotl33403Right Honourable Adam S1I]$130of Northern Territory Australia who addressed the challenges facing the Northern Territory and

3Samp90$$31ecircamp03$enhancing Asian relations $30amp$$ul1TjDirector Alvin Goh who -01$3amp$ul114131311stories

SIE has seen 230000 visitors thus far since its inception in the year 2000 It has grown $3amp$9$33301331the close public-private partnership in the State as both parties work together to promote progress prosperity and development

]UIIUZampamp0$collaboration with Tenaga Nasional Berhad (TNB) and SAJ Holdings Sdn Bhd organised a half-day 0$3$3use of energy and water in the State

Held in September at the DoubleTree by Hilton Hotel Johor the

iQXQiQGhfrac34gQGwQZNfrac34sfrac34frac34aeligZDfrac34+aelig

Johor

0$133$ltparticipants and featured two speakers Tuan Haji [0$Ij1Senior Manager of Green Technology TNB and Mohd Zin Othman General Manager of Operations SAJ who respectively presented on sup1GZGq9AXGfrac34ZGgNsfrac34QZfrac34Malaysiardquo and ldquoWater is Precious Do We Have

Enoughrdquo

l013-01$33amp$touched on the various forms of energy used for supply in the State such as biogas biomass and solar with the exception of hydroelectricity The second presentation focused on the latest technologies used 3amp$1403k33130

01091014THORN13$3given the growing demand and expanding population 133paraacuteK130microsup3acuteparastood at 35 million people In addition an interesting fact that came to light 13middotmiddot303$3plants and 23000km of pipes transporting water throughout the State

16th Annual SME Exhibition Suntec City Singapore 2014

Johor

50 51

REGIONAL FOCUS East Coast

Business Advocate

East Coast

MICCI East Coast Meeting and New Members Induction

Labuan IBFC Masterclass]UIIUg$$in collaboration 34$UHRIIncorporated Sdn Bhd organised a half-day 1$0$`133amp0microsup3acutemiddotat the Eastern amp Oriental Hotel Penang Titled sup1qfrac34ifrac34hGfrac34wMhPgGfrac34Solutions to Structure Both Your Business amp Personal Wealthrdquo the seminar featured Zecirc0U1K0133amp01amp$Otildek-13g0amp1331amp4$UHRIU$13amp9$amp909amp4$UHRI1-0amp41331$

1amp43amp$11-1313ltamp$34$30amp0amp$1amp0ampTHORN1311-133exemptions and mid-shore jurisdictions to name a few

Haji Mohd Rasheed [$$]ampU01k$amp0Iamp4$1OtildeTWealth Management Otilde13ltg$$$ampOtilde11amp13313$presented on ldquoPrivate Wealth Management via Labuan IBFCrdquo which covered the intricacies and importance of private wealth management 41$34$l0413

Penang

H1$[44-404$UHRIU$13amp0-amp03Sdn Bhd is a leading 41$11$$$1313$30$1g1313that provides investors an ideal balance of 113$4303lt$certainty in a middle

shore jurisdictionAttended by close to 50 participants the seminar not only provided valuable insights on how to 0ampamp$141$1143also on how to manage personal wealth

Penang

Networking Evening hosted by Jyske Bank

52 53

Ng Lee Penn is the General Manager for Health Safety Environment Quality and Utilities Operations for BASF Petronas Chemical Sdn Bhd Lee Penn has 15 years of working experience in EHS quality management operational planning and strategic marketing Prior to joining aelig+frac34(aelig+frac34Chemicals she was iPGfrac34GNQZ9Xfrac34G9Dfrac34Mfrac34Distribution Safety and Emergency GheZhGfrac34QZfrac34aelig+brvbarhfrac34Competence Centre for Environment Health and Safety (EHS) amp Security in aelig+frac34aelighQ9frac34(9BQwQBiexclfrac34

Regional Focus

3 How has the importance of $90amp$$3

protection changed 3$3I131sector through the years

lI1311133amp0understands the challenges ndash and could even say recognised the uphill journey to be had with regards to environmental protection before most of the other industries even saw environmental protection as a challenge The chemicals industry has progressively incorporate environmental policies in production the safe and responsible distribution of chemicals and how business is conducted which supports the environmental sustainability agenda This commitment can be seen in the establishment ampj1-amp$1I0worldwide sustainable environment code

subscribed to by chemical companies

However we all see and recognise growing and constantly evolving needs from stakeholders Those that the chemicals industry companies have had to respond to very 413lt$134ordf13amp-$133amp

$90amp$$31yenregulations

- Shareholders expectations for good returns on a sustainable investment

ordfI413amp0-1333amp$1for better products and products that reduce carbon footprint

ordfI9kamp133lt-1333amp$1$4$civil responsibility amid global challenges

- Media expectations on fast and accurate reporting Done right this elicits trust

In conclusion the chemicals sector in general and BASF gMlj`^kI131

1-1313lt$long-term view with regards to environmental protection and satisfying dramatically rising energy demands We contribute to meeting 1amp133lt1$1amp0sustainably and thus help master some of the amp01lt13$1Ultimately this generates business sustainability opportunities for us as well

4 What are 3amp$ordf30 $31amp

$13$13ampordf0$lt$13amp$1093amp$$3391$amp1into the company -amp1amp-lt

We believe that principles regarding environmental protection needs to be deeply embedded to ensure sustainability of our company and valued

MICCI Chats With Ng Lee Pennfrac34gfrac34G9XiPfrac34aelig+frac34(aelig+

ndash internal audits are a big part of our daily working lives We conduct regular internal audits on process safety occupational health and safety and environmental protection This is to ensure that our systems and procedures adhere to the highest standards

Furthermore we ensure these high standards of environmental protection extend to and are complied with by the contractors and suppliers we work with In addition to economic criteria our core suppliers are selected on the basis of environmental protection labour and social standards We even recently awarded 1313amp$30133amp0yen10913provider awards The winners were chosen with environmental performance as one of the main criteria

While I oversee the environmental sustainability of BASF gMlj`^kI131operations it must be said that environmental sustainability is driven at every level and by every employee of the company

2 Why do you see $90amp$$3 protection as a

$13110lt943313amp-$11amp4embrace

Environmental protection IS indeed a necessary value for companies Being environmentally responsible makes good business sense as it ensures our continuing 1amp1313$13ampamp-03within the community

We are also coming up against the very real threat of increasing scarcity of natural resources There are already seven billion people living on our planet and this number keeps growing with a projected nine billion people by the year 2050 And all these people will of course want to improve their quality of life This will require more nutrition more energy more housing and more of many other things to satisfy their needs

This means that it is critical that we act $ampIamp-$113$amptheir part in protecting the environment to help address this challenge Development is sustainable when it ldquomeets the needs of the present without comprising the ability of future generations to meet their own needsrdquo For a company this $13amp$303balance between driving business and protecting the environment

1 1S$0 Manager for T3

Safety Environment i43lt$m331Operations you oversee the $90amp$$31413$3ltampHkRgMlj`^kI131operation What are 1amp$90amp$$3initiatives in which ltamp49-ltamp00amp

The company sets high standards in the area of environmental 01-amp$13lt0133$the commitment of both shareholders in creating value and striving for performance that does not merely comply with 043amp$143ecirc1339lt$THORN13$3lt$1and reduces our possible environmental impact This commitment can 1$$313amp-$lt1active participation in j1-amp$1I0worldwide sustainable environment code subscribed to by chemical companies

We have a responsibility to take care of our planet and preserve its beauty resources and strength for future generations It is a

great privilege to be part of the team here at BASF gMlj`^kI1313amprealise these goals

Systems and structures 0amp0$13amp0133how serious the company is about environmental protection and ultimately sustainable development This message is deeply ingrained into the company whereby I-amp$$k413$Developmentrdquo is embedded as one of the 13amp-$lt1k30313Pillars

We carry out various initiatives and campaigns with both our employees and the local community that encourage employees contractors and business partners on a regular basis to reinforce the sustainable development message This include collaborations with the other chemical companies based in the surrounding area for the annual Balok River Adoption Programme (BRAP) and with the Malaysian Nature Society of Pahang for regular environmental activities This year we cleaned and improved the turtle hatchery area at Teluk Mak Nik Terengganu and released turtle hatchlings back to the sea

U31$3413amp43turtles beach cleanings and tree plantings though

Business Advocate

54 55

Regional FocusBusiness Advocate

business partners We engage a long-term view on this and believe 33I130lt1$$0amp0ecirc1339environmental protection By instilling the principles values and goals right into the 13amp-$lt1-amp1amp-ltampI130ltK091Sustainabilityrdquo we ensure that this common vision and goal is considered in all we do

In the long-term this is seen in how sustainability drives upcoming investments and it ensures energy THORN13$3313$ampamp1$environment friendly 1$13amp$$ltimpact in operations is incorporated right from the beginning

5 How has the Verbund concept shaped

3$90amp$$3-amp1amp-ltampHkRgMlj`^kI131

lr04$13amp$13-31a BASF-centric one and it means ldquointegratedrdquo or ldquoconnectedrdquo In BASF everything is connected HkR1sup1r04$sites these sites create amp$amp3amp13THORN13$3production systems by means of smart interlinking The by-product of one plant is used as the starting material for another So there is almost no waste l1133r04$concept is about

BASF PETRONAS I131amp-331-0$13-$3[4$3$13$3r04$

principle is a major part of 313amp-$lt11413$development story We connect our production our technologies our customers our business partners and also our employees in order to make the most of our resources develop innovative solutions and create value from what might otherwise have been wasted

We do not just produce chemicals - we create chemistry for a sustainable future This philosophy is deeply 0ampamp3$313amp-$lt1belief For us this is an ongoing journey and we need all employees to live up to this and make contributions towards sustainable development

6 l4ltintegrated site in Gebeng

Kuantan is one of 33amp$1amp3013r04$13$31g1313region (outside of China) How do you 31-1333$90amp$$3amp43ampampamp1313company operations in the East Coast region amp]lt1

Having the site here encourages more investments and attracts other investors in setting up here in Gebeng While these investments propel Gebeng as one amp]lt111313production powerhouses this also brings challenges in minimising environmental impact Strong cooperation

and support from the Department of Environment and their ampTHORN13011$$ecirc0$3010amp$14$THORN13$31$minimising waste and emissions to proper facilities layout

On a more social side cooperation with NGOs has to be further strengthened and open communications with the local community is needed

7 s3amp standards have been adopted

lt]lt1$13amp-$13amp043$90amp$$3protection practices

Malaysian companies are governed by the standards outlined by the Malaysian Department of Environment There are many standards which are based on approved international European and USA standards such as international convention in all areas of concerning environmental protection from waste water discharge standards air emission standards to Waste handling and disposal European yenmk13$010

applied for Risk Based Approach in evaluating environmental impact while US EPA standards are the guidelines for soil and ground water contamination analysis

Malaysia also has strict 041amp$ordf$-$$$$

amp$$amp0$41301and their development

- Environmental impact studies

- Environment Management programs

- Response to environmental emergencies

The establishment of international chemical companies in the area also means that the highest global corporate standards are applied by the operators At BASF gMlj`^kI131we strongly adhere to strict corporate BASF environmental protection standards that place heavy emphasis in controlling emissions at the source data traceability of waste that is generated and review on a continuous basis on reduction and amp-33amp$-amp3$3We also publish an annual r04$130-amp0313details our environmental commitment and performance

5756

Lifestyle

Words And Images By Sanjitpaal Singh

ordf31-13ampwords and its one that portray the colossal magnitude for every living being on this planet On every step through the forest life is apparent regardless of time and age proving to be an admirable trait of complex creatures and plant-life alike

This wondrous ecosystem generates and regenerates naturally in an endless cycle to produce provide for its inhabitants and to endlessly survive Each from the ever so minute to enormous trees standing tall amongst its peers - life here sustains from only natural elements of earth water and the sun

From rolling mistsbeneath the hills at dawn to starry night skies this is a yearning through every hearts desire for the serenity of life away from the city Through photography we immortalise these emotions for all to view and take pleasure in These images most frequently end up as a feature in our homes from the wondrous plateau that gleams inspiration

What would a -amp3amp0-0$ordfI03$1yen

lenses- Storage media

(compatible to camera)- Tripod for stabilityordfIamp31kamp1amp$

garments hat

- Water amp Trail mix Photography has grown from a tool for visual reference art form a leisure activity a social medium for visual expressions becoming todays most trended lifestyle

In the next issue we will provide examples with techniques to photograph various aspects that can be found in nature together with some safety notes while in the wild

Sanjitpaal Singh is a multi international award winning photographer actively involved in various nature and wildlife and photography related activities Sponsored by various international top named photography brands he actively explores forests to MkXwQXfrac34PQhfrac349heQg9iQZfrac34ifrac34hPqfrac34the beauty of the Malaysian natural heritage to the world

Business Advocate

6160

Business Advocate

Living GreenBuilding for a growing population and preserving the environment is a dichotomy perhaps as old as the dawn of industry Accommodating the 6 billion people on this planet is a 90lt13amp13ltecirc0for mother earth

In recent times the property industry has been demonstrating realisation of 3113amp13ordfecirc133and concepts like sustainable development and green building are 13amp$ampecirc31of the concrete jungles around the world

Relatively few buildings in the Klang Valley provide a good benchmark for sustainable living My personal favorite in the KLCC area is The Troika It combines design and technology to create an aesthetically pleasing structure that interacts organically with its surroundings and 1$0ltTHORN13$3The beton brut architecture boldly reveals concrete in its raw splendor As a result hardly any paint is used on the building

All the windows use low-emissivity glass which increases

Ikhram is an award-winning

investment property advisor

and property analyst with a

focus on residential properties

in the KLCC area and niche

property products in Australia

Gfrac34qgQiGhfrac34egXQwQB9XXsfrac349Akifrac34iPGfrac34local property market at his

AXNfrac34QpQZN+e9BGiexclBYiexclYsfrac34 9ZDfrac34P9hfrac34AGGZfrac34MG9ikgGDfrac34QZfrac34 PGfrac34DNGfrac34+frac349ZDfrac34p9gQkhfrac34iPGgfrac34ekAXQB9iQZhiexcl

By Nikki Huet

For more infromation contact

nikkihuetgmailcom

thermal insulation The use of inverter air-conditioning systems in all the apartments further enhances 3$0ltTHORN13$13ltof the building

My personal favorite is the green lung that is the heart of The Troika It is a large courtyard

with impeccably pruned foliage almost like something Giorgio Armani would have done were he a landscaper This very green garden is central to the entire complex It is literally a breath of fresh air

Who says being green cannot be stylish

QZQZNfrac34aeligifrac3449h9AQfrac34QhigWasabi Bistro at the Mandarin Oriental Hotel [44-40ampecirc01exquisite authentic Japanese cuisine in an elegant private setting An open dining area the sushi bar and private booths ampecirc0$0113amp13of seating Meetings and gatherings can be hosted in the private dining area available On the weekends Wasabi Bistro is also popular with families There are plenty of choices for everyone on the menu

About a quarter of Japanese popular recipes use seaweed to boost 9amp40U31013$

iodine - vital for a healthy thyroid - copper calcium iron and magnesium The Seaweed Salad at Wasabi Bistro is a mix of fresh seaweeds that beautifully complement each other ndash it is a must try Order the Agedashi Tofu or the Tofu and Seaweed Salad to start your mealRice a staple in the Asian

diet is a good source of protein whereas the omega-3 fatty acids in 10$3amp03protection and improved blood circulation Donrsquot 43ltltamp4$yourself thoroughly enjoying the delightful Rainbow Roll or the rich and divine Kumirsquos No 1 The wasabi freshly

made and served with sushi cleanses the palate Wasabi in general is said to have compounds in it that can help prevent tooth decay Wasabi has also been found to aid cancer prevention and prevent blood clots if consumed regularly As with everything good moderation is key

HOLYHULQJVROXWLRQV

QWHJUDWHGORJLVWLFVVROXWLRQV9HUWLFDO0DUNHWV9HUWLFDO0DUNHWV

QWHJUDWHGORJLVWLFVVROXWLRQVIRUWKHODUJHVWVHFWRUV

6FKHQNHU SURYLGHV FRPSOH[ WUDQVSRUW DQG 6FKHQNHU SURYLGHV FRPSOH[ WUDQVSRUW DQGORJLVWLFV VHUYLFHV IURP D VLQJOH VRXUFH LWKORFDOL]HG NQRZKRZ DQG ZRUOGZLGH H[SHULHQFH 6FKHQNHU XQLWHV DOO WKH WUDQVSRUW PRGHV XQGHU RQHURRI H RIIHU RX XQLTXH LQWHJUDWHG ORJLVWLFV VROXWLRQVsup2 RQ WKH URDG DW VHD LQ WKH DLU DQG LQ FRQWUDFWORJLVWLFV IURP D VLQJOH VRXUFHORJLVWLFV IURP D VLQJOH VRXUFH

6FKHQNHURJLVWLFV0DODVLD6GQKGZZZGEVFKHQNHUFRPP

Q12015 B

usiness amp Environm

ent

T

he P

remier A

dvocate for the B

usiness C

omm

unity

39

Members News

Company llT`^Sg^lTUjMkK^HTKName K$$lt4Designation 0S$0]$0Address amp3pararaquoacuteraquoordmZ$kmraquo Taman Industrian Subang Utama k1lt$micromicromiddotsup3parasup3sup3kk$amp0 TelFax sup3paraordfcedilacutefrac14acuteacuteparaacuteraquoyensup3paraordfcedilacutefrac14acuteparaacuteraquosup3Business Sector ]13$0ltyenM4-$3

Company lM^Huk`mlTMj^kK^HTKName 130H03ampampDesignation IM`Address ^ampordmZ$$k3m l$$k3raquoacutecedilcedilsup3Zampamp0H04Zampamp0 TelFax sup3ordmordfcedilcedilraquoraquoraquoacutemicroyensup3ordmordfcedilcedilraquoraquoraquomicroparaBusiness Sector M4133amp$yenl0$$

Company m^UlMKRmMkmggu]kK^HTKName M$[$^13amp1Designation ]$$K0133amp0Address IordfcedilordfparaHamp13Ik4$U$0Iamp$amp Z$mkZsup1yenmicromiddotordmsup1acutesup3k4$Zltk$amp0TelFax sup3paraordfcedilsup1parasup1sup3acuteparasup1Business Sector l0$U-amp03yenM-amp03

Company sH^KkK^HTKName samp$u$u-Designation S$0]$0Address cedilsup3acutecedil3Rampamp0s1K$ sup1middotZ$k4l$k$3amp1 raquosup3acutecedilsup3Zampamp0H04Zampamp0TelFax sup3ordmordfparaparamiddotacuteacuteordmmicroyensup3ordmordfparaparamicrofrac14ordmacuteordmBusiness Sector g0amp-03ltyenjM133

Company k^I[H`kkkK^HTKName k40$30$kamp14$0Designation IM`Address ^ampacutesup14$g041$[$para l$g0$4130$I$$jlt paraacutemiddotcedilsup3U-ampg0 TelFax sup3cedilordfmicroraquoacutemiddotfrac14frac14cedilyensup3cedilordfmicroraquomicromiddotfrac14frac14sup1Business Sector RampampyenH901

Company sUwMglR`j]kK^HTKName ]g0$3$Designation ]$$K0133amp0Address k43cedilsup3ordfmiddotordfparamiddot3Rampamp0 Wisma UOA Damansara 50 Jalan Dungun K10T31cedilsup3middotfrac14sup3[44-40 TelFax sup3paraordfmicrosup3frac14parasup1acutecedilmicroyensup3paraordfmicrosup3frac14parasup3sup3cedilsup1Business Sector Iamp$143$13ltyenH41$11k09131

Company s]gj`gMjlu]^SM]M^lkK^HTKName i4kT4Designation ]$$K0133amp0Address amp3cedilacuteS0amp4$Rampamp0Hamp13R j4$k$]3para1I3lt raquoraquosup3sup3sup3[amp3[$4kTelFax sup3raquoraquoordfmicrocedilmicroacuteordmordmyensup3raquoraquoordfmicrosup1raquocedilraquoacuteBusiness Sector g0amp-03ltyenjM133

Company s`^KMjRmT`jUw`^kK^HTKName I4kltT$Designation K0133amp0Address cedilsup3raquosup1Z$[4$H4lt `ecircZ$H10microcedilmicrocedilsup3[4$3$g$ TelFax sup3frac14ordfcedilsup1sup1acutefrac14paraacuteyensup3frac14ordfcedilsup1sup1parafrac14cedilmiddotBusiness Sector 0134340yeng$33amp$1

under

constructio

n

38

Business Advocate

Company [^`sMKSMTrM^kK^HTKName ^ampamp0$H$3]ampu1$Designation I0$Address microparaZ$k3031r raquosup3microsup3sup3Zampamp0H04Zampamp0TelFax sup3ordmordfmicromicromicromicrosup3raquofrac14Business Sector M4133amp$yenl0$$

Company ^mk`jkK^HTKName U$0Z1amp$k4$0Designation ]$$K0133amp0Address acuteparaordmZ$Z3g0 l$H43`ecircZ$H43 middotparasup3sup3sup3[$k$amp0TelFax sup3paraordfraquoordmparamiddotordmmicromicrosup3yensup3paraordfraquoordmparamiddotordmmicromicroacuteBusiness Sector M$0ltyenm331

Company gjM]UMjgmkgj`gMjlu]kK^HTKName K3ampk0Z13lt[0Designation K0133amp0Address ^ampmicrofrac14ordfsup3microZ$H130acuteyencedil Taman Nusa Bestari raquoacuteparasup3sup3k4Zampamp0 TelFax sup3ordmordfcedilacutemicroparacedilmicromicroBusiness Sector g0amp-03ltyenjM133

Company jKOtildek^[msUljMMkllMkK^HTKName RU0[H$ordfj1Designation IM13439`THORN130Address k43acutesup3ordfsup3ordmH$raquog04k`T` ^ampmicroamp0amp$H$[44-40I3ltI$30 cedilsup3middotcedilsup3[44-40TelFax sup3paraordfmicroacuteraquoacutemiddotsup3acutemicroyensup3paraordfmicroacuteraquoacutemiddotsup3acutemicroBusiness Sector g0amp-03ltjM133

Company [^SumM^gjU^lU^SM^lMjgjUkMkK^HTKName lltI$TampDesignation K0133amp0Address acuteacuteZ$g01frac14yenacuteparaH$0H04g01Zlt raquoacuteordmcedilsup3Zampamp0H04Zampamp0TelFax sup3ordmordfpararaquoordmraquoraquoraquoraquoyensup3ordmordfpararaquoordmordmordmordmordmBusiness Sector ]yen9031$

Company jMSmk]^SM]M^l]ukUkK^HTK - PENANGName Zlt$3I$010$Designation S$0]$0Address 9acutesup1S40$ltg0amp$`THORN13lamp0 Z$[acutesup3microcedilsup3Samp03amp$g$$TelFax sup3middotordfmicromicromicroraquoraquoraquoacuteyensup3middotordfmicromicromicroraquoraquosup3acuteBusiness Sector Iamp$143$13ltyenH41$11k09131

Company kU]gk`^]jU^MkK^HTKName g4s$Designation S$0]$0Address 0]0$I4cedil3]Z$g$3 ordmacutesup3cedilsup3gamp03K131amp$^0k$TelFax sup3sup1ordfsup1middotordmsup1raquosup1raquoyensup3sup1ordfsup1middotordmsup1sup1acuteordmBusiness Sector l0$1-amp03

40 41

MICCI News

Kuala Lumpur

Kuala Lumpur

In light of the overwhelming success of 3acute13^3amp$Iamp$0$13on Goods and Services Tax Skl$]ltmicrosup3acutemiddot]UIIU$3]lt1$Export Academy organised the 2nd National Iamp$0$13amp$Skl$k-30microsup3acutemiddot33premises of MATRADE The conference themed

2nd National Conference On GST Implementation

Networking Evening At Carlsberg Brewery Malaysia

ldquoChallenges in the Implementation of GST in Malaysiardquo brought together 13amp13ampacutemicrosup3-0313-$31from various industries

The keynote address was 90ltK3ampk0[H$TDirector General of the jamplt]lt1$I413amp1j]I$34019$

speakers that included SM Thaneermalai Senior Executive Director of g01330amp41Iampamp-0103[40K-43ltK0133amp0ampj]Iu-Han Executive Director of g01330amp41Iampamp-01Taxation Services Sdn Bhd Stanley Wong Director of ksg0amp133Iamp$143$k$H[04H0IM`of OMNI2U Sdn Bhd Irene Yong Partner at Shearn Kamp0OtildeIamp$ZltIl0$03]u`H

U$1011K3ampk0[1343amp$3331compulsory for businesses whose taxable supplies amp0acutemicroamp$3113RM500000 to register by

the deadline on December paraacutemicrosup3acutemiddotT133331amp$313amp-ltj]Ithere are nearly 300000 potential registrants who are required to register for GST to avoid any legal action However as at September microsup3acutemiddot3401013below par

The conference highlighted a number of key areas of GST particularly on its challenges and implementation current developments its process and procedures 1ampUgrave301amp43amp$1$legal issues concerning the transition One certainty it was widely acknowledged that careful planning detailed preparation mass participation and an extensive taxpayer education programme are key aspects for a successful GST implementation in the country

]amp03$raquosup301and guests turned up amp0]UIIU1$3amp0$9$$3I010Brewery Malaysia in ^amp90microsup3acutemiddotlcasual get-together was graciously hosted by I010amp13ampall guests with an array of exquisite brews along with $--3$1-0Henrik Andersen

Managing Director of I010]lt103all guests with a toast that 0lt$30amp413]UIIUand the long established relationship between both organisations particularly citing on some of the key initiatives that the I019amp133and continues to represent amp$ampI010$businesses at large

Throughout the evening 90amp41-011-amp$1amp0lt]01amp]UIIUwere handed out as lucky draws such as two ]4$13lt1-01ltMunchy Food Industries k$H13ampecirc0hair dryer two table lamps and two solar lights by Philips Malaysia two RM50 vouchers for dining at the Sultani Restaurant lt[amp0$U-]Sdn Bhd and one voucher each for a scuba diving lesson and three personal training sessions by ]0113ecircl0$$ Sdn Bhd worth RM365

and RM350 respectively It was indeed an enjoyable and laid-back evening that set an ideal atmosphere for those in attendance to establish new business contacts and to catch up with old friends

]UIIU3$1311$130--0133amp$3ampI010Brewery Malaysia for their exceptional hospitality sponsors for their kind contributions and most certainly to all members and guests who enlightened us with their presence

Members News

MICCI NEWS

42 43

MICCI News

Lessons Learned From Cargo Hijack

An eight tonne truck carrying goods valuing half a million ringgit was hijacked by 6 assailants disguised as $amp013$31ampTHORN1301wielding machetes around $3amp$micropara]ltmicrosup3acutemiddotOne of the two drivers manning the truck was 4ampecirc$$amp30130amp0$Ugrave3lt30ampside while the other driver was made to drive the truck against his will The driver that escaped managed to hail down a taxi and lodged a report at a nearby police 133amp$3$acute $431ampthe incident

Fortunately with the assistance of the trucks Global Positioning System (GPS) the police managed to intercept the truck in 35 minutes and all assailants were apprehended in

Kuala Lumpur

Kuala Lumpur

policy to receive and deliver all containers without knowing its contents to reduce the risk of containers being a target In terms of 13ampamp03amp$3I413amp1and Police Westports does work together with both authorities on certain cases involving cigarettes contraband and cargo hijackings

The meeting provided an ideal avenue for the I03amp4$013$the daily processes at Westports while allowing for suggestions on security matters to be raised Westports agreed that such cooperation is vital in enhancing its operations and will look closely at 03013ampamp03amp$ecircamp031between both organisations

what was a nerve wrecking situation

That being said the entire incident was actually a staged cargo hijack however only to the knowledge of a handful of police ampTHORN1301$333involved representatives 0amp]UIIU1Zamp$3133amp$k13403ltIamp4$13ZkI`$3jampltMalaysian Police (Selangor contingent) The whole operation was sponsored ltlkI`H0l113ampStores (Malaysia) Sdn Bhd Metrod (Malaysia) Sdn Hk13$0amp13131(Malaysia) Sdn Bhd British American Tobacco and Securiforce Sdn Bhd

The exercise was aimed at improving security awareness among security managers and transporters

on modus operandi used by criminals as well as to measure the response from the police

The need for industry awareness on cargo 13$110133$statistics compiled from ]UIIU01lstatistics revealed that in microsup3acutemicroordmmiddot131100-amp03with losses amounting to $133j]microacuteamp$$microsup3acutemicroordmmicro1311with losses amounting to RM6 million were 0-amp03$microsup3acuteparak$13Z$40ltmicrosup3acutemiddotcedilsup313119been reported with losses estimated at RM62 million raising concern amongst manufacturers on how easily the information on movements of freight its content and value can be obtained

l-amp13amp03$3a number of strategies for implementation and enhancement in order to avoid and be better prepared in an instance of a hijack Making certain that employees are appropriately trained to follow all guidelines in such situations can make a major

ecirc0$13$3amp4313ampwhile technologies such as advanced GPS panic button door sensor and immobiliser can play a vital role in thwarting deceitful pickupsA few recommended guidelines that could -09$313$1$134bull Avoiding the use of

secondary roadsbull Traveling in convoys bull Stopping only at brightly

lit designated areas bull Routes and cargo

load should be kept 13110amp30parties

plusmn Iamp$41333amp3amp$study on all cargo movement

bull Maintain a list of emergency contact numbers

]UIIU13amp$3$43ampwork closely with all relevant authorities on educating businesses and the community on crime awareness and prevention particularly on cargo hijacking and warehouse break-ins The I03$1311$130appreciation to all parties that were involved in the planning and execution of the mock drill

Business Advocate

lI01Zamp$3133amp$k13403ltIamp4$13ZkI`had a recent meeting 33IM13439`THORN130amps13-amp031Malaysia Berhad Ruben Emir Gnanalingam The 3amp$ltZkI`I0$j$]33was intended to address issues and challenges concerning port security attend to the needs of ports

Jasco Meets Westports

]UIIUamp0$13amp0$1$g0$[44-40amp1341$on three key areas that contribute towards the ease of international trade $lt3lI0$3I03133amp`0$

gQGwQZNfrac34Zfrac34aeligi9frac349gZGifrac34GgiQwQB9iGfrac34Of Origin amp APEC Business Travel Card

$3gMIH41$11l09I0T$August and November respectively the two 1-01amp030$1were R Jeyasingam Senior Assistant Director I413ampj30amp

Kuala Lumpur

has more that 35 years of experience with the Royal ]lt1$I413amp1$3I0190ltamp$Senior Finance Manager Esther Tan

llI0$31311amplt114lt3]UIIUin Malaysia eases customs clearance by eliminating customs duties and import taxes when equipment and other merchandise are shipped overseas for trade shows and fairs Such items to name a few include computers clothing medical appliances photographic $4-$3$even racehorses to over 70 countries

`$313031331ampamp0$I`-0313-$31were provided with updates on the latest criteria applicable to manufacturers exporters and traders in determining the origin of goods The I`1amp134$341to certify the place of

growth production or manufacture of goods $-amp03$3amp1-1313countries where the consignee for customs clearance requests it

13lt3gMIH41$11l09I0HlI340$out to be a keen interest among participants who were not entirely aware of its procedures while some on its existence U$140lt3HlIallows business people with a short-term entry 3ampacutefrac14-0313-3$economies without separately applying for a visa and gain access to fast-track entry and exit lanes at major airports

l0$1-0amp93ampbe very fruitful as there were active engagement from participants during 3iOtilde111amp$1]UIIUwelcomes any enquiry 3amp1313Ouml131313amp with reference to the above areas

gQGwQZNfrac34QZfrac34k9X9frac34kYekg

gQGwQZNfrac34QZfrac34(Gg9W

users and to build on the existing relationships between both organisations

The delegation was greeted with an overview amp$s13-amp031ltrlt[40TampIamp0-amp03Regulatory amp Marketing followed by a brief on the security measures in place at the port by Gregory Jarret Head of

Port Police One of the main concerns highlighted was that due to frequent movement of drivers from one company to another Westports has to issue a new pass each time causing THORN13431$3013$090$3133amp$1amp$3security measures in place $134ordfbull Three days induction

for port police that

include physical and communications training

bull Routine physical checks on all vehicles in and out the port

plusmn -IIlr13amp90throughout the port

bull Tracking entry and exit of drivers using the E-gate pass

bull Implementation of Smart card security at berth areas

Furthermore Wesports THORN0333130

44 45

MICCI News

MICCI meets with the Belgian Chambers of Commerce and Industry

General Committee luncheon with Dato Yasmin Mahmood CEO of MDeC

Kuala Lumpur

Business Advocate

]UIIU$13ampamp03amp$with the Judiciary --amp$3$3Iamp11amp$ZI13ampk0Iamp$Ian Birss Justice High Iamp403ampM$$Otildes1I$130ltamp0tea-talk session themed ldquoAdjudicating Issues in Intellectual Property Casesrdquo $^amp90microsup3acutemiddot3amp3ampacuteacutesup314-0amp0$111amp$court judges attended the evening which was moderated by the Hon Dr Badariah binti Sahamid Z4Iamp403amp--

The session included dynamic deliberations that incorporated law cases in England and Wales on patent trademark and copyright infringement calculation of damages judicial case management collective copyright management electronic evidence and unfair 13amp-33amp$k0Iamp$1amp

Adjudicating Issues In Intellectual Property Cases

shared his expertise on the role of intellectual property (IP) protection best practices in judicial case management and the role of inter-agency cooperation There was a general consensus that the lack of judges attuned to legal and commercial issues surrounding IP rights may lead to decisions that are unfavourable to the owner of the rights

The same evening a dinner was hosted by wU0OtildeIamp3the Majestic Hotel to 13ampk0Iamp$19133amp]lt1k0Iamp$was greeted by the Right Honourable President amp3Iamp403amp--Malaysia Tan Sri Dato k0]j41$k0ecircand a close group of eminent judges During the dinner

k0Iamp$10$exchanged experiences about the United [$amp4130lt1lt13THORN0$that it was constantly modifying and looking at ways to raise its level of performance including the quality of judgments delivered attracting talented candidates to serve on the bench and continuously training and educating their judges

Prior to being made i4$1Iamp4$1$microsup3sup3raquok0Iamp$$1career specialising in IP cases and was a Treasury Barrister handling cases on behalf of the government among his amp30amp0U$microsup3acutesup3was appointed a Specialist I01343Z411$3amp3g3$31Iamp4$3ltIamp403Throughout his career k0Iamp$110

share of controversial cases including the lawsuit 0amp43ltIk$]I3amp$ordfsharers Temple Island vs New English Teas a case where a photograph ampamp$amp$41130amp11$Westminster Bridge was amp4$14THORN13$3lt10to another photograph of the subject to constitute copyright infringement and not to mention the highly publicised Apple vs Samsung case that he ruled in favour of Samsung which was 4-lt3Iamp403 of Appeal

k0Iamp$-011his overwhelm on the hospitality received on his visit to Malaysia and congratulated the Malaysian Judiciary for 30amp$ordfamp$ecircamp03$judicial trainings

Kuala Lumpur

46 47

MICCI News

Sabah

MICCI Meets His Excellency Vladimir Lopato-Zagorsky Ambassador of the Embassy Mfrac34iPGfrac34GekAXQBfrac34Mfrac34GX9gkhfrac34ifrac34Indonesia and Malaysia

Budget Forum by Ernst amp Young

Sabah

speech adding that the year has seen many challenges and opportunities that have impacted the economy Businesses are still adjusting to the implementation of minimum wage while the introduction of GST $-0microsup3acute 13$11businesses training their people and setting up their accounting systems to accommodate for this new taxation system Under all these challenging conditions the State has seen a fair degree of new investments mainly due to the abundance of natural resources coupled with stable political and

economic situation ldquoWe foresee greater investments in downstream activities in such sectors as agriculture aquaculture tourism and oil and gas We are sure that the State Samp90$$31$913amp0friendly and hand-holding policies are helping in the implementation of these investmentsrdquo Datuk Arulpragasam commended 3Samp90$$3amp$31ecircamp03to develop the infrastructure in the State particularly amp$13amp-3$middotacute$amp0and connecting roads throughout the State while 4030amp133$j]paraacuteamp$amp03ampltamp90

projects due to commence 33$ampmicrosup3acutemiddotHe further highlighted on a few areas concerning businesses in the State namely the liberalisation amp3Iamp3gamp13ltbetween Peninsular and Sabah deferment of the revision of the minimum

wage and for the State to look into tapping more reliable source of power such as natural gas The luncheon provided an excellent stage for business people to convene network and exchange ideas on the developments in the State

Business Advocate

]UIIUg0130331acutesup3micro$$$9010ltluncheon in September microsup3acutemiddot33U-$Hotel Ipoh A total of 200 members and guests 33$3Ugrave30$ampamp$which was made even more memorable with the presence of distinguished keynote speaker former Minister of International Trade amp Industry Tan Sri j

The Guest of Honour State Exco YB Dato Dr Mah Hang Soon represented $903IMinisters speech in which 13333amp03acute13ampmicrosup3acutemiddot3k33managed to bring in a total ampj]raquomiddotsup3amp$amp03amp$913$311-1313ltin the manufacturing sector Additionally as part of its long term plans the State will be constructing the Southern Perak Development Region which would be modeled along the Iskandar Malaysia Development Region With the proposed 13amp$1304133amp$amp3paraacutesup1s13Iamp13M-011ltfrom Banting to Taiping there would be further economic growth in the aforementioned Southern

MICCI Perak Annual Luncheon

Perak Development Region Moreover the State had recently formed the Menteri Besar Incorporated whose primary responsibility was to spearhead Peraks progress under the Perak Amanjaya Transformation Plan With these initiatives in place Perakians would be able to enjoy better infrastructure and amenities

]UIIUg00$13I0$K3ampkHampamp$in his address emphasised the urgent need to make 9m$1331in industrial estates and business precincts of Ipoh Manjung and TaipingHe further reiterated the importance of having more 310ampU-amp3amp$3amp

international destinations to increase trade and tourism

Before long Tan Sri j3ampamp313captivating her audience with her invigorating 1-13kTHORN033in order for businesses to prosper there was a need to institute pro-business policies citing the Ali Baba IPO an e-commerce company as an example to follow suit With Malaysia moving towards 01$r1amp$microsup3microsup33was imperative that global benchmarks and standards are set Furthermore Tan Sri commented that the present generation Y amp Z workforce dictates higher expectations given their

keen interest and routine to technological resources She added that competitiveness was pivotal for businesses and the country as both internal factors such as entrepreneurship capabilities business strategies people management and keeping abreast with the market and external factors such as the need for the public sector to periodically review its existing rules and procedures for relevancy and obsoleteness are contributing factors at work

Iamp$134$l$k040amp0the revival of the Malaysia Incorporated concept and philosophy to serve as the modus operandi to keep up the pace with liberalisation

Perak

]UIIUk033amp3ampmiddotmicrosup301and guests to its annual 4$13amp$$4413microsup3acutemiddot3the The Magellan Sutera [amp3[$4klevent was attended by the Honorable Datuk Raymond l$K-43ltI]$130of Sabah representing the I]$130ampkuH

MICCI Sabah Annual Luncheon

Datuk Ir Edward Yong ]ltamp0amp[amp3[$4I3lt$uHK34]1Manjun Minister of lamp401I4340$Environment Sabah ]UIIUk0$13I0$H0S$Datuk Arulpragasam welcomed all present in his

48 49

MICCI News

Sunset Cruise By Simpson Marine Sdn Bhd

Members and guests of ]UIIUg$$0amp13by Simpson Marine Sdn Bhd to a sunset cruise from Straits Quay Marina to the 013g$$H0amp$amp0

their luxury yacht the Four Ramp01$^amp90microsup3acutemiddot

As the tide was low that day the Four Flowers had to anchor out at sea near

the Straits Quay Marina Guests were transported to the yacht on Eastern Otilde`0$313033lt]03$0they were then welcomed with cocktails and light refreshments before cruising by the scenic shores of the islandThroughout the exhilarating journey that lasted close to two hours Simon Theseira Senior Broker for Simpson Marine Malaysia and

his team entertained the guests with a tour of the yacht while elaborating on the services provided by Simpson Marine

M131$acutefrac14raquomiddot$Tamp$[amp$$1303$3130th anniversary this year Simpson Marine provides a wide range of yacht services throughout Asia and is the exclusive dealer amp0$ltamp3amp01leading yacht brands in 30amp$3ampTHORN131$Tamp$[amp$I$l$Thailand Indonesia Singapore and Malaysia

Convergence ndash Penangrsquos Future

]UIIUg$$31annual luncheon dialogue 33I]$130ampg$$uHS4$M$$k-30microsup3acutemiddotlIamp$90$13g$$1R43403luncheon was attended by 13amp13ampacutemicrosup301$guests at the Trader Hotel

U$10113IMinister brought to light on how convergence has and will continue to propel Penang to greater

heights The convergence of manufacturing and services sectors talent and infrastructure were among some of the main areas raised

Today many internationally acclaimed manufacturers have located and set-up their services or RampD hubs in Penang to complement their manufacturing arm This insulates the local economy from cyclical impacts and provides

Penang

Penang

3k33113amp$amplt3additional resilience

g$$19013ltamp134340and heritage augmented lt31m^MkI`samp0Heritage status provides an exceptional backdrop to the convergence of creative talents that has resulted in the rapid development of the services sector Shared Services and Outsourcing (SSO) Business Processing Outsourcing (BPO) and [$ampg0amp1311$[g`13amp-$19now set-up base in Penang providing employment opportunities to over 3000 local people Furthermore the State Government has invested in a RM33 billion Business Process Outsourcing and Information Technology Outsourcing (BPO-ITO) 4$Hlt$-13ampensure continuous growth in this sector that will lead to high-paying and knowledge intensive jobs for tens of thousands

Penang has been consistently rated one of the top ten most livable cities in Asia a testimony to the direct convergence ampamp3g$$11ampUgrave3and hard infrastructure which is continually being improved As businesses talents and industries converge to Penang due to its superior livability factors it will elevate the State to a regional business hub encompassing trade from the Indonesia-Malaysia-Thailand Growth Triangle (IMT-GT) region

l1304amp3I]$13011-131to build self-reliance amongst Penangites and to dissuade them from the dependency syndrome especially on resources and money politics The State Government is committed to providing the best environment for businesses to thrive

Business Advocate

Sabah

lraquo3kU$30$3amp$M-ampkUMmicrosup3acutemiddot10ampacutefrac14ordfmicroacutek-30microsup3acutemiddotat the Sutera Harbour Resort 330133$3amp3ampmicrocedilordmsup1raquovisitors As reported by the kUMmicrosup3acutemiddot`THORN1343amp0Ernst amp Young from 33amp3913amp01microparamicromiddotacutecomprised of Malaysian visitors while 2527 were foreign visitors

A total of 22 countries participated in the expo $ltk$-amp0[amp0Brunei Darussalam Indonesia Taiwan Thailand r3$kamp43013Philippines Australia S$M134amp0I$k30$gamp$Slovakia Germany Zambia m$3[$ampm$3States of America and Japan

SIE 2014 And SIBLT 2014The expo was jointly ampTHORN133lt3K-43ltI]$130ampk$Minister of Infrastructure YB Tan Sri Panglima Joseph g0$[3$$$3I]$130amp^amp030$Territory Australia The Right Honourable Adam Giles

The Sabah International Expo (SIE) is Sabahs premier business fair and a State Government sanctioned trade exposition It is held $$lt$[amp3[$4I3ltkl9$3capitalises on Sabah being the regional hub for the BIMP-EAGA region a grouping of sub-regional economic cooperative amp$13amp90$amp03$acutesup1amp$13

population of more than sup1acuteraquoamp$-amp-

In conjunction with the M-ampamp03$middotraquosup3delegates attended the Sabah International Business 4$13amp$lkUHlmicrosup3acutemiddotamp$acuteraquok-30microsup3acutemiddotl33403Right Honourable Adam S1I]$130of Northern Territory Australia who addressed the challenges facing the Northern Territory and

3Samp90$$31ecircamp03$enhancing Asian relations $30amp$$ul1TjDirector Alvin Goh who -01$3amp$ul114131311stories

SIE has seen 230000 visitors thus far since its inception in the year 2000 It has grown $3amp$9$33301331the close public-private partnership in the State as both parties work together to promote progress prosperity and development

]UIIUZampamp0$collaboration with Tenaga Nasional Berhad (TNB) and SAJ Holdings Sdn Bhd organised a half-day 0$3$3use of energy and water in the State

Held in September at the DoubleTree by Hilton Hotel Johor the

iQXQiQGhfrac34gQGwQZNfrac34sfrac34frac34aeligZDfrac34+aelig

Johor

0$133$ltparticipants and featured two speakers Tuan Haji [0$Ij1Senior Manager of Green Technology TNB and Mohd Zin Othman General Manager of Operations SAJ who respectively presented on sup1GZGq9AXGfrac34ZGgNsfrac34QZfrac34Malaysiardquo and ldquoWater is Precious Do We Have

Enoughrdquo

l013-01$33amp$touched on the various forms of energy used for supply in the State such as biogas biomass and solar with the exception of hydroelectricity The second presentation focused on the latest technologies used 3amp$1403k33130

01091014THORN13$3given the growing demand and expanding population 133paraacuteK130microsup3acuteparastood at 35 million people In addition an interesting fact that came to light 13middotmiddot303$3plants and 23000km of pipes transporting water throughout the State

16th Annual SME Exhibition Suntec City Singapore 2014

Johor

50 51

REGIONAL FOCUS East Coast

Business Advocate

East Coast

MICCI East Coast Meeting and New Members Induction

Labuan IBFC Masterclass]UIIUg$$in collaboration 34$UHRIIncorporated Sdn Bhd organised a half-day 1$0$`133amp0microsup3acutemiddotat the Eastern amp Oriental Hotel Penang Titled sup1qfrac34ifrac34hGfrac34wMhPgGfrac34Solutions to Structure Both Your Business amp Personal Wealthrdquo the seminar featured Zecirc0U1K0133amp01amp$Otildek-13g0amp1331amp4$UHRIU$13amp9$amp909amp4$UHRI1-0amp41331$

1amp43amp$11-1313ltamp$34$30amp0amp$1amp0ampTHORN1311-133exemptions and mid-shore jurisdictions to name a few

Haji Mohd Rasheed [$$]ampU01k$amp0Iamp4$1OtildeTWealth Management Otilde13ltg$$$ampOtilde11amp13313$presented on ldquoPrivate Wealth Management via Labuan IBFCrdquo which covered the intricacies and importance of private wealth management 41$34$l0413

Penang

H1$[44-404$UHRIU$13amp0-amp03Sdn Bhd is a leading 41$11$$$1313$30$1g1313that provides investors an ideal balance of 113$4303lt$certainty in a middle

shore jurisdictionAttended by close to 50 participants the seminar not only provided valuable insights on how to 0ampamp$141$1143also on how to manage personal wealth

Penang

Networking Evening hosted by Jyske Bank

52 53

Ng Lee Penn is the General Manager for Health Safety Environment Quality and Utilities Operations for BASF Petronas Chemical Sdn Bhd Lee Penn has 15 years of working experience in EHS quality management operational planning and strategic marketing Prior to joining aelig+frac34(aelig+frac34Chemicals she was iPGfrac34GNQZ9Xfrac34G9Dfrac34Mfrac34Distribution Safety and Emergency GheZhGfrac34QZfrac34aelig+brvbarhfrac34Competence Centre for Environment Health and Safety (EHS) amp Security in aelig+frac34aelighQ9frac34(9BQwQBiexclfrac34

Regional Focus

3 How has the importance of $90amp$$3

protection changed 3$3I131sector through the years

lI1311133amp0understands the challenges ndash and could even say recognised the uphill journey to be had with regards to environmental protection before most of the other industries even saw environmental protection as a challenge The chemicals industry has progressively incorporate environmental policies in production the safe and responsible distribution of chemicals and how business is conducted which supports the environmental sustainability agenda This commitment can be seen in the establishment ampj1-amp$1I0worldwide sustainable environment code

subscribed to by chemical companies

However we all see and recognise growing and constantly evolving needs from stakeholders Those that the chemicals industry companies have had to respond to very 413lt$134ordf13amp-$133amp

$90amp$$31yenregulations

- Shareholders expectations for good returns on a sustainable investment

ordfI413amp0-1333amp$1for better products and products that reduce carbon footprint

ordfI9kamp133lt-1333amp$1$4$civil responsibility amid global challenges

- Media expectations on fast and accurate reporting Done right this elicits trust

In conclusion the chemicals sector in general and BASF gMlj`^kI131

1-1313lt$long-term view with regards to environmental protection and satisfying dramatically rising energy demands We contribute to meeting 1amp133lt1$1amp0sustainably and thus help master some of the amp01lt13$1Ultimately this generates business sustainability opportunities for us as well

4 What are 3amp$ordf30 $31amp

$13$13ampordf0$lt$13amp$1093amp$$3391$amp1into the company -amp1amp-lt

We believe that principles regarding environmental protection needs to be deeply embedded to ensure sustainability of our company and valued

MICCI Chats With Ng Lee Pennfrac34gfrac34G9XiPfrac34aelig+frac34(aelig+

ndash internal audits are a big part of our daily working lives We conduct regular internal audits on process safety occupational health and safety and environmental protection This is to ensure that our systems and procedures adhere to the highest standards

Furthermore we ensure these high standards of environmental protection extend to and are complied with by the contractors and suppliers we work with In addition to economic criteria our core suppliers are selected on the basis of environmental protection labour and social standards We even recently awarded 1313amp$30133amp0yen10913provider awards The winners were chosen with environmental performance as one of the main criteria

While I oversee the environmental sustainability of BASF gMlj`^kI131operations it must be said that environmental sustainability is driven at every level and by every employee of the company

2 Why do you see $90amp$$3 protection as a

$13110lt943313amp-$11amp4embrace

Environmental protection IS indeed a necessary value for companies Being environmentally responsible makes good business sense as it ensures our continuing 1amp1313$13ampamp-03within the community

We are also coming up against the very real threat of increasing scarcity of natural resources There are already seven billion people living on our planet and this number keeps growing with a projected nine billion people by the year 2050 And all these people will of course want to improve their quality of life This will require more nutrition more energy more housing and more of many other things to satisfy their needs

This means that it is critical that we act $ampIamp-$113$amptheir part in protecting the environment to help address this challenge Development is sustainable when it ldquomeets the needs of the present without comprising the ability of future generations to meet their own needsrdquo For a company this $13amp$303balance between driving business and protecting the environment

1 1S$0 Manager for T3

Safety Environment i43lt$m331Operations you oversee the $90amp$$31413$3ltampHkRgMlj`^kI131operation What are 1amp$90amp$$3initiatives in which ltamp49-ltamp00amp

The company sets high standards in the area of environmental 01-amp$13lt0133$the commitment of both shareholders in creating value and striving for performance that does not merely comply with 043amp$143ecirc1339lt$THORN13$3lt$1and reduces our possible environmental impact This commitment can 1$$313amp-$lt1active participation in j1-amp$1I0worldwide sustainable environment code subscribed to by chemical companies

We have a responsibility to take care of our planet and preserve its beauty resources and strength for future generations It is a

great privilege to be part of the team here at BASF gMlj`^kI1313amprealise these goals

Systems and structures 0amp0$13amp0133how serious the company is about environmental protection and ultimately sustainable development This message is deeply ingrained into the company whereby I-amp$$k413$Developmentrdquo is embedded as one of the 13amp-$lt1k30313Pillars

We carry out various initiatives and campaigns with both our employees and the local community that encourage employees contractors and business partners on a regular basis to reinforce the sustainable development message This include collaborations with the other chemical companies based in the surrounding area for the annual Balok River Adoption Programme (BRAP) and with the Malaysian Nature Society of Pahang for regular environmental activities This year we cleaned and improved the turtle hatchery area at Teluk Mak Nik Terengganu and released turtle hatchlings back to the sea

U31$3413amp43turtles beach cleanings and tree plantings though

Business Advocate

54 55

Regional FocusBusiness Advocate

business partners We engage a long-term view on this and believe 33I130lt1$$0amp0ecirc1339environmental protection By instilling the principles values and goals right into the 13amp-$lt1-amp1amp-ltampI130ltK091Sustainabilityrdquo we ensure that this common vision and goal is considered in all we do

In the long-term this is seen in how sustainability drives upcoming investments and it ensures energy THORN13$3313$ampamp1$environment friendly 1$13amp$$ltimpact in operations is incorporated right from the beginning

5 How has the Verbund concept shaped

3$90amp$$3-amp1amp-ltampHkRgMlj`^kI131

lr04$13amp$13-31a BASF-centric one and it means ldquointegratedrdquo or ldquoconnectedrdquo In BASF everything is connected HkR1sup1r04$sites these sites create amp$amp3amp13THORN13$3production systems by means of smart interlinking The by-product of one plant is used as the starting material for another So there is almost no waste l1133r04$concept is about

BASF PETRONAS I131amp-331-0$13-$3[4$3$13$3r04$

principle is a major part of 313amp-$lt11413$development story We connect our production our technologies our customers our business partners and also our employees in order to make the most of our resources develop innovative solutions and create value from what might otherwise have been wasted

We do not just produce chemicals - we create chemistry for a sustainable future This philosophy is deeply 0ampamp3$313amp-$lt1belief For us this is an ongoing journey and we need all employees to live up to this and make contributions towards sustainable development

6 l4ltintegrated site in Gebeng

Kuantan is one of 33amp$1amp3013r04$13$31g1313region (outside of China) How do you 31-1333$90amp$$3amp43ampampamp1313company operations in the East Coast region amp]lt1

Having the site here encourages more investments and attracts other investors in setting up here in Gebeng While these investments propel Gebeng as one amp]lt111313production powerhouses this also brings challenges in minimising environmental impact Strong cooperation

and support from the Department of Environment and their ampTHORN13011$$ecirc0$3010amp$14$THORN13$31$minimising waste and emissions to proper facilities layout

On a more social side cooperation with NGOs has to be further strengthened and open communications with the local community is needed

7 s3amp standards have been adopted

lt]lt1$13amp-$13amp043$90amp$$3protection practices

Malaysian companies are governed by the standards outlined by the Malaysian Department of Environment There are many standards which are based on approved international European and USA standards such as international convention in all areas of concerning environmental protection from waste water discharge standards air emission standards to Waste handling and disposal European yenmk13$010

applied for Risk Based Approach in evaluating environmental impact while US EPA standards are the guidelines for soil and ground water contamination analysis

Malaysia also has strict 041amp$ordf$-$$$$

amp$$amp0$41301and their development

- Environmental impact studies

- Environment Management programs

- Response to environmental emergencies

The establishment of international chemical companies in the area also means that the highest global corporate standards are applied by the operators At BASF gMlj`^kI131we strongly adhere to strict corporate BASF environmental protection standards that place heavy emphasis in controlling emissions at the source data traceability of waste that is generated and review on a continuous basis on reduction and amp-33amp$-amp3$3We also publish an annual r04$130-amp0313details our environmental commitment and performance

5756

Lifestyle

Words And Images By Sanjitpaal Singh

ordf31-13ampwords and its one that portray the colossal magnitude for every living being on this planet On every step through the forest life is apparent regardless of time and age proving to be an admirable trait of complex creatures and plant-life alike

This wondrous ecosystem generates and regenerates naturally in an endless cycle to produce provide for its inhabitants and to endlessly survive Each from the ever so minute to enormous trees standing tall amongst its peers - life here sustains from only natural elements of earth water and the sun

From rolling mistsbeneath the hills at dawn to starry night skies this is a yearning through every hearts desire for the serenity of life away from the city Through photography we immortalise these emotions for all to view and take pleasure in These images most frequently end up as a feature in our homes from the wondrous plateau that gleams inspiration

What would a -amp3amp0-0$ordfI03$1yen

lenses- Storage media

(compatible to camera)- Tripod for stabilityordfIamp31kamp1amp$

garments hat

- Water amp Trail mix Photography has grown from a tool for visual reference art form a leisure activity a social medium for visual expressions becoming todays most trended lifestyle

In the next issue we will provide examples with techniques to photograph various aspects that can be found in nature together with some safety notes while in the wild

Sanjitpaal Singh is a multi international award winning photographer actively involved in various nature and wildlife and photography related activities Sponsored by various international top named photography brands he actively explores forests to MkXwQXfrac34PQhfrac349heQg9iQZfrac34ifrac34hPqfrac34the beauty of the Malaysian natural heritage to the world

Business Advocate

6160

Business Advocate

Living GreenBuilding for a growing population and preserving the environment is a dichotomy perhaps as old as the dawn of industry Accommodating the 6 billion people on this planet is a 90lt13amp13ltecirc0for mother earth

In recent times the property industry has been demonstrating realisation of 3113amp13ordfecirc133and concepts like sustainable development and green building are 13amp$ampecirc31of the concrete jungles around the world

Relatively few buildings in the Klang Valley provide a good benchmark for sustainable living My personal favorite in the KLCC area is The Troika It combines design and technology to create an aesthetically pleasing structure that interacts organically with its surroundings and 1$0ltTHORN13$3The beton brut architecture boldly reveals concrete in its raw splendor As a result hardly any paint is used on the building

All the windows use low-emissivity glass which increases

Ikhram is an award-winning

investment property advisor

and property analyst with a

focus on residential properties

in the KLCC area and niche

property products in Australia

Gfrac34qgQiGhfrac34egXQwQB9XXsfrac349Akifrac34iPGfrac34local property market at his

AXNfrac34QpQZN+e9BGiexclBYiexclYsfrac34 9ZDfrac34P9hfrac34AGGZfrac34MG9ikgGDfrac34QZfrac34 PGfrac34DNGfrac34+frac349ZDfrac34p9gQkhfrac34iPGgfrac34ekAXQB9iQZhiexcl

By Nikki Huet

For more infromation contact

nikkihuetgmailcom

thermal insulation The use of inverter air-conditioning systems in all the apartments further enhances 3$0ltTHORN13$13ltof the building

My personal favorite is the green lung that is the heart of The Troika It is a large courtyard

with impeccably pruned foliage almost like something Giorgio Armani would have done were he a landscaper This very green garden is central to the entire complex It is literally a breath of fresh air

Who says being green cannot be stylish

QZQZNfrac34aeligifrac3449h9AQfrac34QhigWasabi Bistro at the Mandarin Oriental Hotel [44-40ampecirc01exquisite authentic Japanese cuisine in an elegant private setting An open dining area the sushi bar and private booths ampecirc0$0113amp13of seating Meetings and gatherings can be hosted in the private dining area available On the weekends Wasabi Bistro is also popular with families There are plenty of choices for everyone on the menu

About a quarter of Japanese popular recipes use seaweed to boost 9amp40U31013$

iodine - vital for a healthy thyroid - copper calcium iron and magnesium The Seaweed Salad at Wasabi Bistro is a mix of fresh seaweeds that beautifully complement each other ndash it is a must try Order the Agedashi Tofu or the Tofu and Seaweed Salad to start your mealRice a staple in the Asian

diet is a good source of protein whereas the omega-3 fatty acids in 10$3amp03protection and improved blood circulation Donrsquot 43ltltamp4$yourself thoroughly enjoying the delightful Rainbow Roll or the rich and divine Kumirsquos No 1 The wasabi freshly

made and served with sushi cleanses the palate Wasabi in general is said to have compounds in it that can help prevent tooth decay Wasabi has also been found to aid cancer prevention and prevent blood clots if consumed regularly As with everything good moderation is key

HOLYHULQJVROXWLRQV

QWHJUDWHGORJLVWLFVVROXWLRQV9HUWLFDO0DUNHWV9HUWLFDO0DUNHWV

QWHJUDWHGORJLVWLFVVROXWLRQVIRUWKHODUJHVWVHFWRUV

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6FKHQNHURJLVWLFV0DODVLD6GQKGZZZGEVFKHQNHUFRPP

Q12015 B

usiness amp Environm

ent

T

he P

remier A

dvocate for the B

usiness C

omm

unity

40 41

MICCI News

Kuala Lumpur

Kuala Lumpur

In light of the overwhelming success of 3acute13^3amp$Iamp$0$13on Goods and Services Tax Skl$]ltmicrosup3acutemiddot]UIIU$3]lt1$Export Academy organised the 2nd National Iamp$0$13amp$Skl$k-30microsup3acutemiddot33premises of MATRADE The conference themed

2nd National Conference On GST Implementation

Networking Evening At Carlsberg Brewery Malaysia

ldquoChallenges in the Implementation of GST in Malaysiardquo brought together 13amp13ampacutemicrosup3-0313-$31from various industries

The keynote address was 90ltK3ampk0[H$TDirector General of the jamplt]lt1$I413amp1j]I$34019$

speakers that included SM Thaneermalai Senior Executive Director of g01330amp41Iampamp-0103[40K-43ltK0133amp0ampj]Iu-Han Executive Director of g01330amp41Iampamp-01Taxation Services Sdn Bhd Stanley Wong Director of ksg0amp133Iamp$143$k$H[04H0IM`of OMNI2U Sdn Bhd Irene Yong Partner at Shearn Kamp0OtildeIamp$ZltIl0$03]u`H

U$1011K3ampk0[1343amp$3331compulsory for businesses whose taxable supplies amp0acutemicroamp$3113RM500000 to register by

the deadline on December paraacutemicrosup3acutemiddotT133331amp$313amp-ltj]Ithere are nearly 300000 potential registrants who are required to register for GST to avoid any legal action However as at September microsup3acutemiddot3401013below par

The conference highlighted a number of key areas of GST particularly on its challenges and implementation current developments its process and procedures 1ampUgrave301amp43amp$1$legal issues concerning the transition One certainty it was widely acknowledged that careful planning detailed preparation mass participation and an extensive taxpayer education programme are key aspects for a successful GST implementation in the country

]amp03$raquosup301and guests turned up amp0]UIIU1$3amp0$9$$3I010Brewery Malaysia in ^amp90microsup3acutemiddotlcasual get-together was graciously hosted by I010amp13ampall guests with an array of exquisite brews along with $--3$1-0Henrik Andersen

Managing Director of I010]lt103all guests with a toast that 0lt$30amp413]UIIUand the long established relationship between both organisations particularly citing on some of the key initiatives that the I019amp133and continues to represent amp$ampI010$businesses at large

Throughout the evening 90amp41-011-amp$1amp0lt]01amp]UIIUwere handed out as lucky draws such as two ]4$13lt1-01ltMunchy Food Industries k$H13ampecirc0hair dryer two table lamps and two solar lights by Philips Malaysia two RM50 vouchers for dining at the Sultani Restaurant lt[amp0$U-]Sdn Bhd and one voucher each for a scuba diving lesson and three personal training sessions by ]0113ecircl0$$ Sdn Bhd worth RM365

and RM350 respectively It was indeed an enjoyable and laid-back evening that set an ideal atmosphere for those in attendance to establish new business contacts and to catch up with old friends

]UIIU3$1311$130--0133amp$3ampI010Brewery Malaysia for their exceptional hospitality sponsors for their kind contributions and most certainly to all members and guests who enlightened us with their presence

Members News

MICCI NEWS

42 43

MICCI News

Lessons Learned From Cargo Hijack

An eight tonne truck carrying goods valuing half a million ringgit was hijacked by 6 assailants disguised as $amp013$31ampTHORN1301wielding machetes around $3amp$micropara]ltmicrosup3acutemiddotOne of the two drivers manning the truck was 4ampecirc$$amp30130amp0$Ugrave3lt30ampside while the other driver was made to drive the truck against his will The driver that escaped managed to hail down a taxi and lodged a report at a nearby police 133amp$3$acute $431ampthe incident

Fortunately with the assistance of the trucks Global Positioning System (GPS) the police managed to intercept the truck in 35 minutes and all assailants were apprehended in

Kuala Lumpur

Kuala Lumpur

policy to receive and deliver all containers without knowing its contents to reduce the risk of containers being a target In terms of 13ampamp03amp$3I413amp1and Police Westports does work together with both authorities on certain cases involving cigarettes contraband and cargo hijackings

The meeting provided an ideal avenue for the I03amp4$013$the daily processes at Westports while allowing for suggestions on security matters to be raised Westports agreed that such cooperation is vital in enhancing its operations and will look closely at 03013ampamp03amp$ecircamp031between both organisations

what was a nerve wrecking situation

That being said the entire incident was actually a staged cargo hijack however only to the knowledge of a handful of police ampTHORN1301$333involved representatives 0amp]UIIU1Zamp$3133amp$k13403ltIamp4$13ZkI`$3jampltMalaysian Police (Selangor contingent) The whole operation was sponsored ltlkI`H0l113ampStores (Malaysia) Sdn Bhd Metrod (Malaysia) Sdn Hk13$0amp13131(Malaysia) Sdn Bhd British American Tobacco and Securiforce Sdn Bhd

The exercise was aimed at improving security awareness among security managers and transporters

on modus operandi used by criminals as well as to measure the response from the police

The need for industry awareness on cargo 13$110133$statistics compiled from ]UIIU01lstatistics revealed that in microsup3acutemicroordmmiddot131100-amp03with losses amounting to $133j]microacuteamp$$microsup3acutemicroordmmicro1311with losses amounting to RM6 million were 0-amp03$microsup3acuteparak$13Z$40ltmicrosup3acutemiddotcedilsup313119been reported with losses estimated at RM62 million raising concern amongst manufacturers on how easily the information on movements of freight its content and value can be obtained

l-amp13amp03$3a number of strategies for implementation and enhancement in order to avoid and be better prepared in an instance of a hijack Making certain that employees are appropriately trained to follow all guidelines in such situations can make a major

ecirc0$13$3amp4313ampwhile technologies such as advanced GPS panic button door sensor and immobiliser can play a vital role in thwarting deceitful pickupsA few recommended guidelines that could -09$313$1$134bull Avoiding the use of

secondary roadsbull Traveling in convoys bull Stopping only at brightly

lit designated areas bull Routes and cargo

load should be kept 13110amp30parties

plusmn Iamp$41333amp3amp$study on all cargo movement

bull Maintain a list of emergency contact numbers

]UIIU13amp$3$43ampwork closely with all relevant authorities on educating businesses and the community on crime awareness and prevention particularly on cargo hijacking and warehouse break-ins The I03$1311$130appreciation to all parties that were involved in the planning and execution of the mock drill

Business Advocate

lI01Zamp$3133amp$k13403ltIamp4$13ZkI`had a recent meeting 33IM13439`THORN130amps13-amp031Malaysia Berhad Ruben Emir Gnanalingam The 3amp$ltZkI`I0$j$]33was intended to address issues and challenges concerning port security attend to the needs of ports

Jasco Meets Westports

]UIIUamp0$13amp0$1$g0$[44-40amp1341$on three key areas that contribute towards the ease of international trade $lt3lI0$3I03133amp`0$

gQGwQZNfrac34Zfrac34aeligi9frac349gZGifrac34GgiQwQB9iGfrac34Of Origin amp APEC Business Travel Card

$3gMIH41$11l09I0T$August and November respectively the two 1-01amp030$1were R Jeyasingam Senior Assistant Director I413ampj30amp

Kuala Lumpur

has more that 35 years of experience with the Royal ]lt1$I413amp1$3I0190ltamp$Senior Finance Manager Esther Tan

llI0$31311amplt114lt3]UIIUin Malaysia eases customs clearance by eliminating customs duties and import taxes when equipment and other merchandise are shipped overseas for trade shows and fairs Such items to name a few include computers clothing medical appliances photographic $4-$3$even racehorses to over 70 countries

`$313031331ampamp0$I`-0313-$31were provided with updates on the latest criteria applicable to manufacturers exporters and traders in determining the origin of goods The I`1amp134$341to certify the place of

growth production or manufacture of goods $-amp03$3amp1-1313countries where the consignee for customs clearance requests it

13lt3gMIH41$11l09I0HlI340$out to be a keen interest among participants who were not entirely aware of its procedures while some on its existence U$140lt3HlIallows business people with a short-term entry 3ampacutefrac14-0313-3$economies without separately applying for a visa and gain access to fast-track entry and exit lanes at major airports

l0$1-0amp93ampbe very fruitful as there were active engagement from participants during 3iOtilde111amp$1]UIIUwelcomes any enquiry 3amp1313Ouml131313amp with reference to the above areas

gQGwQZNfrac34QZfrac34k9X9frac34kYekg

gQGwQZNfrac34QZfrac34(Gg9W

users and to build on the existing relationships between both organisations

The delegation was greeted with an overview amp$s13-amp031ltrlt[40TampIamp0-amp03Regulatory amp Marketing followed by a brief on the security measures in place at the port by Gregory Jarret Head of

Port Police One of the main concerns highlighted was that due to frequent movement of drivers from one company to another Westports has to issue a new pass each time causing THORN13431$3013$090$3133amp$1amp$3security measures in place $134ordfbull Three days induction

for port police that

include physical and communications training

bull Routine physical checks on all vehicles in and out the port

plusmn -IIlr13amp90throughout the port

bull Tracking entry and exit of drivers using the E-gate pass

bull Implementation of Smart card security at berth areas

Furthermore Wesports THORN0333130

44 45

MICCI News

MICCI meets with the Belgian Chambers of Commerce and Industry

General Committee luncheon with Dato Yasmin Mahmood CEO of MDeC

Kuala Lumpur

Business Advocate

]UIIU$13ampamp03amp$with the Judiciary --amp$3$3Iamp11amp$ZI13ampk0Iamp$Ian Birss Justice High Iamp403ampM$$Otildes1I$130ltamp0tea-talk session themed ldquoAdjudicating Issues in Intellectual Property Casesrdquo $^amp90microsup3acutemiddot3amp3ampacuteacutesup314-0amp0$111amp$court judges attended the evening which was moderated by the Hon Dr Badariah binti Sahamid Z4Iamp403amp--

The session included dynamic deliberations that incorporated law cases in England and Wales on patent trademark and copyright infringement calculation of damages judicial case management collective copyright management electronic evidence and unfair 13amp-33amp$k0Iamp$1amp

Adjudicating Issues In Intellectual Property Cases

shared his expertise on the role of intellectual property (IP) protection best practices in judicial case management and the role of inter-agency cooperation There was a general consensus that the lack of judges attuned to legal and commercial issues surrounding IP rights may lead to decisions that are unfavourable to the owner of the rights

The same evening a dinner was hosted by wU0OtildeIamp3the Majestic Hotel to 13ampk0Iamp$19133amp]lt1k0Iamp$was greeted by the Right Honourable President amp3Iamp403amp--Malaysia Tan Sri Dato k0]j41$k0ecircand a close group of eminent judges During the dinner

k0Iamp$10$exchanged experiences about the United [$amp4130lt1lt13THORN0$that it was constantly modifying and looking at ways to raise its level of performance including the quality of judgments delivered attracting talented candidates to serve on the bench and continuously training and educating their judges

Prior to being made i4$1Iamp4$1$microsup3sup3raquok0Iamp$$1career specialising in IP cases and was a Treasury Barrister handling cases on behalf of the government among his amp30amp0U$microsup3acutesup3was appointed a Specialist I01343Z411$3amp3g3$31Iamp4$3ltIamp403Throughout his career k0Iamp$110

share of controversial cases including the lawsuit 0amp43ltIk$]I3amp$ordfsharers Temple Island vs New English Teas a case where a photograph ampamp$amp$41130amp11$Westminster Bridge was amp4$14THORN13$3lt10to another photograph of the subject to constitute copyright infringement and not to mention the highly publicised Apple vs Samsung case that he ruled in favour of Samsung which was 4-lt3Iamp403 of Appeal

k0Iamp$-011his overwhelm on the hospitality received on his visit to Malaysia and congratulated the Malaysian Judiciary for 30amp$ordfamp$ecircamp03$judicial trainings

Kuala Lumpur

46 47

MICCI News

Sabah

MICCI Meets His Excellency Vladimir Lopato-Zagorsky Ambassador of the Embassy Mfrac34iPGfrac34GekAXQBfrac34Mfrac34GX9gkhfrac34ifrac34Indonesia and Malaysia

Budget Forum by Ernst amp Young

Sabah

speech adding that the year has seen many challenges and opportunities that have impacted the economy Businesses are still adjusting to the implementation of minimum wage while the introduction of GST $-0microsup3acute 13$11businesses training their people and setting up their accounting systems to accommodate for this new taxation system Under all these challenging conditions the State has seen a fair degree of new investments mainly due to the abundance of natural resources coupled with stable political and

economic situation ldquoWe foresee greater investments in downstream activities in such sectors as agriculture aquaculture tourism and oil and gas We are sure that the State Samp90$$31$913amp0friendly and hand-holding policies are helping in the implementation of these investmentsrdquo Datuk Arulpragasam commended 3Samp90$$3amp$31ecircamp03to develop the infrastructure in the State particularly amp$13amp-3$middotacute$amp0and connecting roads throughout the State while 4030amp133$j]paraacuteamp$amp03ampltamp90

projects due to commence 33$ampmicrosup3acutemiddotHe further highlighted on a few areas concerning businesses in the State namely the liberalisation amp3Iamp3gamp13ltbetween Peninsular and Sabah deferment of the revision of the minimum

wage and for the State to look into tapping more reliable source of power such as natural gas The luncheon provided an excellent stage for business people to convene network and exchange ideas on the developments in the State

Business Advocate

]UIIUg0130331acutesup3micro$$$9010ltluncheon in September microsup3acutemiddot33U-$Hotel Ipoh A total of 200 members and guests 33$3Ugrave30$ampamp$which was made even more memorable with the presence of distinguished keynote speaker former Minister of International Trade amp Industry Tan Sri j

The Guest of Honour State Exco YB Dato Dr Mah Hang Soon represented $903IMinisters speech in which 13333amp03acute13ampmicrosup3acutemiddot3k33managed to bring in a total ampj]raquomiddotsup3amp$amp03amp$913$311-1313ltin the manufacturing sector Additionally as part of its long term plans the State will be constructing the Southern Perak Development Region which would be modeled along the Iskandar Malaysia Development Region With the proposed 13amp$1304133amp$amp3paraacutesup1s13Iamp13M-011ltfrom Banting to Taiping there would be further economic growth in the aforementioned Southern

MICCI Perak Annual Luncheon

Perak Development Region Moreover the State had recently formed the Menteri Besar Incorporated whose primary responsibility was to spearhead Peraks progress under the Perak Amanjaya Transformation Plan With these initiatives in place Perakians would be able to enjoy better infrastructure and amenities

]UIIUg00$13I0$K3ampkHampamp$in his address emphasised the urgent need to make 9m$1331in industrial estates and business precincts of Ipoh Manjung and TaipingHe further reiterated the importance of having more 310ampU-amp3amp$3amp

international destinations to increase trade and tourism

Before long Tan Sri j3ampamp313captivating her audience with her invigorating 1-13kTHORN033in order for businesses to prosper there was a need to institute pro-business policies citing the Ali Baba IPO an e-commerce company as an example to follow suit With Malaysia moving towards 01$r1amp$microsup3microsup33was imperative that global benchmarks and standards are set Furthermore Tan Sri commented that the present generation Y amp Z workforce dictates higher expectations given their

keen interest and routine to technological resources She added that competitiveness was pivotal for businesses and the country as both internal factors such as entrepreneurship capabilities business strategies people management and keeping abreast with the market and external factors such as the need for the public sector to periodically review its existing rules and procedures for relevancy and obsoleteness are contributing factors at work

Iamp$134$l$k040amp0the revival of the Malaysia Incorporated concept and philosophy to serve as the modus operandi to keep up the pace with liberalisation

Perak

]UIIUk033amp3ampmiddotmicrosup301and guests to its annual 4$13amp$$4413microsup3acutemiddot3the The Magellan Sutera [amp3[$4klevent was attended by the Honorable Datuk Raymond l$K-43ltI]$130of Sabah representing the I]$130ampkuH

MICCI Sabah Annual Luncheon

Datuk Ir Edward Yong ]ltamp0amp[amp3[$4I3lt$uHK34]1Manjun Minister of lamp401I4340$Environment Sabah ]UIIUk0$13I0$H0S$Datuk Arulpragasam welcomed all present in his

48 49

MICCI News

Sunset Cruise By Simpson Marine Sdn Bhd

Members and guests of ]UIIUg$$0amp13by Simpson Marine Sdn Bhd to a sunset cruise from Straits Quay Marina to the 013g$$H0amp$amp0

their luxury yacht the Four Ramp01$^amp90microsup3acutemiddot

As the tide was low that day the Four Flowers had to anchor out at sea near

the Straits Quay Marina Guests were transported to the yacht on Eastern Otilde`0$313033lt]03$0they were then welcomed with cocktails and light refreshments before cruising by the scenic shores of the islandThroughout the exhilarating journey that lasted close to two hours Simon Theseira Senior Broker for Simpson Marine Malaysia and

his team entertained the guests with a tour of the yacht while elaborating on the services provided by Simpson Marine

M131$acutefrac14raquomiddot$Tamp$[amp$$1303$3130th anniversary this year Simpson Marine provides a wide range of yacht services throughout Asia and is the exclusive dealer amp0$ltamp3amp01leading yacht brands in 30amp$3ampTHORN131$Tamp$[amp$I$l$Thailand Indonesia Singapore and Malaysia

Convergence ndash Penangrsquos Future

]UIIUg$$31annual luncheon dialogue 33I]$130ampg$$uHS4$M$$k-30microsup3acutemiddotlIamp$90$13g$$1R43403luncheon was attended by 13amp13ampacutemicrosup301$guests at the Trader Hotel

U$10113IMinister brought to light on how convergence has and will continue to propel Penang to greater

heights The convergence of manufacturing and services sectors talent and infrastructure were among some of the main areas raised

Today many internationally acclaimed manufacturers have located and set-up their services or RampD hubs in Penang to complement their manufacturing arm This insulates the local economy from cyclical impacts and provides

Penang

Penang

3k33113amp$amplt3additional resilience

g$$19013ltamp134340and heritage augmented lt31m^MkI`samp0Heritage status provides an exceptional backdrop to the convergence of creative talents that has resulted in the rapid development of the services sector Shared Services and Outsourcing (SSO) Business Processing Outsourcing (BPO) and [$ampg0amp1311$[g`13amp-$19now set-up base in Penang providing employment opportunities to over 3000 local people Furthermore the State Government has invested in a RM33 billion Business Process Outsourcing and Information Technology Outsourcing (BPO-ITO) 4$Hlt$-13ampensure continuous growth in this sector that will lead to high-paying and knowledge intensive jobs for tens of thousands

Penang has been consistently rated one of the top ten most livable cities in Asia a testimony to the direct convergence ampamp3g$$11ampUgrave3and hard infrastructure which is continually being improved As businesses talents and industries converge to Penang due to its superior livability factors it will elevate the State to a regional business hub encompassing trade from the Indonesia-Malaysia-Thailand Growth Triangle (IMT-GT) region

l1304amp3I]$13011-131to build self-reliance amongst Penangites and to dissuade them from the dependency syndrome especially on resources and money politics The State Government is committed to providing the best environment for businesses to thrive

Business Advocate

Sabah

lraquo3kU$30$3amp$M-ampkUMmicrosup3acutemiddot10ampacutefrac14ordfmicroacutek-30microsup3acutemiddotat the Sutera Harbour Resort 330133$3amp3ampmicrocedilordmsup1raquovisitors As reported by the kUMmicrosup3acutemiddot`THORN1343amp0Ernst amp Young from 33amp3913amp01microparamicromiddotacutecomprised of Malaysian visitors while 2527 were foreign visitors

A total of 22 countries participated in the expo $ltk$-amp0[amp0Brunei Darussalam Indonesia Taiwan Thailand r3$kamp43013Philippines Australia S$M134amp0I$k30$gamp$Slovakia Germany Zambia m$3[$ampm$3States of America and Japan

SIE 2014 And SIBLT 2014The expo was jointly ampTHORN133lt3K-43ltI]$130ampk$Minister of Infrastructure YB Tan Sri Panglima Joseph g0$[3$$$3I]$130amp^amp030$Territory Australia The Right Honourable Adam Giles

The Sabah International Expo (SIE) is Sabahs premier business fair and a State Government sanctioned trade exposition It is held $$lt$[amp3[$4I3ltkl9$3capitalises on Sabah being the regional hub for the BIMP-EAGA region a grouping of sub-regional economic cooperative amp$13amp90$amp03$acutesup1amp$13

population of more than sup1acuteraquoamp$-amp-

In conjunction with the M-ampamp03$middotraquosup3delegates attended the Sabah International Business 4$13amp$lkUHlmicrosup3acutemiddotamp$acuteraquok-30microsup3acutemiddotl33403Right Honourable Adam S1I]$130of Northern Territory Australia who addressed the challenges facing the Northern Territory and

3Samp90$$31ecircamp03$enhancing Asian relations $30amp$$ul1TjDirector Alvin Goh who -01$3amp$ul114131311stories

SIE has seen 230000 visitors thus far since its inception in the year 2000 It has grown $3amp$9$33301331the close public-private partnership in the State as both parties work together to promote progress prosperity and development

]UIIUZampamp0$collaboration with Tenaga Nasional Berhad (TNB) and SAJ Holdings Sdn Bhd organised a half-day 0$3$3use of energy and water in the State

Held in September at the DoubleTree by Hilton Hotel Johor the

iQXQiQGhfrac34gQGwQZNfrac34sfrac34frac34aeligZDfrac34+aelig

Johor

0$133$ltparticipants and featured two speakers Tuan Haji [0$Ij1Senior Manager of Green Technology TNB and Mohd Zin Othman General Manager of Operations SAJ who respectively presented on sup1GZGq9AXGfrac34ZGgNsfrac34QZfrac34Malaysiardquo and ldquoWater is Precious Do We Have

Enoughrdquo

l013-01$33amp$touched on the various forms of energy used for supply in the State such as biogas biomass and solar with the exception of hydroelectricity The second presentation focused on the latest technologies used 3amp$1403k33130

01091014THORN13$3given the growing demand and expanding population 133paraacuteK130microsup3acuteparastood at 35 million people In addition an interesting fact that came to light 13middotmiddot303$3plants and 23000km of pipes transporting water throughout the State

16th Annual SME Exhibition Suntec City Singapore 2014

Johor

50 51

REGIONAL FOCUS East Coast

Business Advocate

East Coast

MICCI East Coast Meeting and New Members Induction

Labuan IBFC Masterclass]UIIUg$$in collaboration 34$UHRIIncorporated Sdn Bhd organised a half-day 1$0$`133amp0microsup3acutemiddotat the Eastern amp Oriental Hotel Penang Titled sup1qfrac34ifrac34hGfrac34wMhPgGfrac34Solutions to Structure Both Your Business amp Personal Wealthrdquo the seminar featured Zecirc0U1K0133amp01amp$Otildek-13g0amp1331amp4$UHRIU$13amp9$amp909amp4$UHRI1-0amp41331$

1amp43amp$11-1313ltamp$34$30amp0amp$1amp0ampTHORN1311-133exemptions and mid-shore jurisdictions to name a few

Haji Mohd Rasheed [$$]ampU01k$amp0Iamp4$1OtildeTWealth Management Otilde13ltg$$$ampOtilde11amp13313$presented on ldquoPrivate Wealth Management via Labuan IBFCrdquo which covered the intricacies and importance of private wealth management 41$34$l0413

Penang

H1$[44-404$UHRIU$13amp0-amp03Sdn Bhd is a leading 41$11$$$1313$30$1g1313that provides investors an ideal balance of 113$4303lt$certainty in a middle

shore jurisdictionAttended by close to 50 participants the seminar not only provided valuable insights on how to 0ampamp$141$1143also on how to manage personal wealth

Penang

Networking Evening hosted by Jyske Bank

52 53

Ng Lee Penn is the General Manager for Health Safety Environment Quality and Utilities Operations for BASF Petronas Chemical Sdn Bhd Lee Penn has 15 years of working experience in EHS quality management operational planning and strategic marketing Prior to joining aelig+frac34(aelig+frac34Chemicals she was iPGfrac34GNQZ9Xfrac34G9Dfrac34Mfrac34Distribution Safety and Emergency GheZhGfrac34QZfrac34aelig+brvbarhfrac34Competence Centre for Environment Health and Safety (EHS) amp Security in aelig+frac34aelighQ9frac34(9BQwQBiexclfrac34

Regional Focus

3 How has the importance of $90amp$$3

protection changed 3$3I131sector through the years

lI1311133amp0understands the challenges ndash and could even say recognised the uphill journey to be had with regards to environmental protection before most of the other industries even saw environmental protection as a challenge The chemicals industry has progressively incorporate environmental policies in production the safe and responsible distribution of chemicals and how business is conducted which supports the environmental sustainability agenda This commitment can be seen in the establishment ampj1-amp$1I0worldwide sustainable environment code

subscribed to by chemical companies

However we all see and recognise growing and constantly evolving needs from stakeholders Those that the chemicals industry companies have had to respond to very 413lt$134ordf13amp-$133amp

$90amp$$31yenregulations

- Shareholders expectations for good returns on a sustainable investment

ordfI413amp0-1333amp$1for better products and products that reduce carbon footprint

ordfI9kamp133lt-1333amp$1$4$civil responsibility amid global challenges

- Media expectations on fast and accurate reporting Done right this elicits trust

In conclusion the chemicals sector in general and BASF gMlj`^kI131

1-1313lt$long-term view with regards to environmental protection and satisfying dramatically rising energy demands We contribute to meeting 1amp133lt1$1amp0sustainably and thus help master some of the amp01lt13$1Ultimately this generates business sustainability opportunities for us as well

4 What are 3amp$ordf30 $31amp

$13$13ampordf0$lt$13amp$1093amp$$3391$amp1into the company -amp1amp-lt

We believe that principles regarding environmental protection needs to be deeply embedded to ensure sustainability of our company and valued

MICCI Chats With Ng Lee Pennfrac34gfrac34G9XiPfrac34aelig+frac34(aelig+

ndash internal audits are a big part of our daily working lives We conduct regular internal audits on process safety occupational health and safety and environmental protection This is to ensure that our systems and procedures adhere to the highest standards

Furthermore we ensure these high standards of environmental protection extend to and are complied with by the contractors and suppliers we work with In addition to economic criteria our core suppliers are selected on the basis of environmental protection labour and social standards We even recently awarded 1313amp$30133amp0yen10913provider awards The winners were chosen with environmental performance as one of the main criteria

While I oversee the environmental sustainability of BASF gMlj`^kI131operations it must be said that environmental sustainability is driven at every level and by every employee of the company

2 Why do you see $90amp$$3 protection as a

$13110lt943313amp-$11amp4embrace

Environmental protection IS indeed a necessary value for companies Being environmentally responsible makes good business sense as it ensures our continuing 1amp1313$13ampamp-03within the community

We are also coming up against the very real threat of increasing scarcity of natural resources There are already seven billion people living on our planet and this number keeps growing with a projected nine billion people by the year 2050 And all these people will of course want to improve their quality of life This will require more nutrition more energy more housing and more of many other things to satisfy their needs

This means that it is critical that we act $ampIamp-$113$amptheir part in protecting the environment to help address this challenge Development is sustainable when it ldquomeets the needs of the present without comprising the ability of future generations to meet their own needsrdquo For a company this $13amp$303balance between driving business and protecting the environment

1 1S$0 Manager for T3

Safety Environment i43lt$m331Operations you oversee the $90amp$$31413$3ltampHkRgMlj`^kI131operation What are 1amp$90amp$$3initiatives in which ltamp49-ltamp00amp

The company sets high standards in the area of environmental 01-amp$13lt0133$the commitment of both shareholders in creating value and striving for performance that does not merely comply with 043amp$143ecirc1339lt$THORN13$3lt$1and reduces our possible environmental impact This commitment can 1$$313amp-$lt1active participation in j1-amp$1I0worldwide sustainable environment code subscribed to by chemical companies

We have a responsibility to take care of our planet and preserve its beauty resources and strength for future generations It is a

great privilege to be part of the team here at BASF gMlj`^kI1313amprealise these goals

Systems and structures 0amp0$13amp0133how serious the company is about environmental protection and ultimately sustainable development This message is deeply ingrained into the company whereby I-amp$$k413$Developmentrdquo is embedded as one of the 13amp-$lt1k30313Pillars

We carry out various initiatives and campaigns with both our employees and the local community that encourage employees contractors and business partners on a regular basis to reinforce the sustainable development message This include collaborations with the other chemical companies based in the surrounding area for the annual Balok River Adoption Programme (BRAP) and with the Malaysian Nature Society of Pahang for regular environmental activities This year we cleaned and improved the turtle hatchery area at Teluk Mak Nik Terengganu and released turtle hatchlings back to the sea

U31$3413amp43turtles beach cleanings and tree plantings though

Business Advocate

54 55

Regional FocusBusiness Advocate

business partners We engage a long-term view on this and believe 33I130lt1$$0amp0ecirc1339environmental protection By instilling the principles values and goals right into the 13amp-$lt1-amp1amp-ltampI130ltK091Sustainabilityrdquo we ensure that this common vision and goal is considered in all we do

In the long-term this is seen in how sustainability drives upcoming investments and it ensures energy THORN13$3313$ampamp1$environment friendly 1$13amp$$ltimpact in operations is incorporated right from the beginning

5 How has the Verbund concept shaped

3$90amp$$3-amp1amp-ltampHkRgMlj`^kI131

lr04$13amp$13-31a BASF-centric one and it means ldquointegratedrdquo or ldquoconnectedrdquo In BASF everything is connected HkR1sup1r04$sites these sites create amp$amp3amp13THORN13$3production systems by means of smart interlinking The by-product of one plant is used as the starting material for another So there is almost no waste l1133r04$concept is about

BASF PETRONAS I131amp-331-0$13-$3[4$3$13$3r04$

principle is a major part of 313amp-$lt11413$development story We connect our production our technologies our customers our business partners and also our employees in order to make the most of our resources develop innovative solutions and create value from what might otherwise have been wasted

We do not just produce chemicals - we create chemistry for a sustainable future This philosophy is deeply 0ampamp3$313amp-$lt1belief For us this is an ongoing journey and we need all employees to live up to this and make contributions towards sustainable development

6 l4ltintegrated site in Gebeng

Kuantan is one of 33amp$1amp3013r04$13$31g1313region (outside of China) How do you 31-1333$90amp$$3amp43ampampamp1313company operations in the East Coast region amp]lt1

Having the site here encourages more investments and attracts other investors in setting up here in Gebeng While these investments propel Gebeng as one amp]lt111313production powerhouses this also brings challenges in minimising environmental impact Strong cooperation

and support from the Department of Environment and their ampTHORN13011$$ecirc0$3010amp$14$THORN13$31$minimising waste and emissions to proper facilities layout

On a more social side cooperation with NGOs has to be further strengthened and open communications with the local community is needed

7 s3amp standards have been adopted

lt]lt1$13amp-$13amp043$90amp$$3protection practices

Malaysian companies are governed by the standards outlined by the Malaysian Department of Environment There are many standards which are based on approved international European and USA standards such as international convention in all areas of concerning environmental protection from waste water discharge standards air emission standards to Waste handling and disposal European yenmk13$010

applied for Risk Based Approach in evaluating environmental impact while US EPA standards are the guidelines for soil and ground water contamination analysis

Malaysia also has strict 041amp$ordf$-$$$$

amp$$amp0$41301and their development

- Environmental impact studies

- Environment Management programs

- Response to environmental emergencies

The establishment of international chemical companies in the area also means that the highest global corporate standards are applied by the operators At BASF gMlj`^kI131we strongly adhere to strict corporate BASF environmental protection standards that place heavy emphasis in controlling emissions at the source data traceability of waste that is generated and review on a continuous basis on reduction and amp-33amp$-amp3$3We also publish an annual r04$130-amp0313details our environmental commitment and performance

5756

Lifestyle

Words And Images By Sanjitpaal Singh

ordf31-13ampwords and its one that portray the colossal magnitude for every living being on this planet On every step through the forest life is apparent regardless of time and age proving to be an admirable trait of complex creatures and plant-life alike

This wondrous ecosystem generates and regenerates naturally in an endless cycle to produce provide for its inhabitants and to endlessly survive Each from the ever so minute to enormous trees standing tall amongst its peers - life here sustains from only natural elements of earth water and the sun

From rolling mistsbeneath the hills at dawn to starry night skies this is a yearning through every hearts desire for the serenity of life away from the city Through photography we immortalise these emotions for all to view and take pleasure in These images most frequently end up as a feature in our homes from the wondrous plateau that gleams inspiration

What would a -amp3amp0-0$ordfI03$1yen

lenses- Storage media

(compatible to camera)- Tripod for stabilityordfIamp31kamp1amp$

garments hat

- Water amp Trail mix Photography has grown from a tool for visual reference art form a leisure activity a social medium for visual expressions becoming todays most trended lifestyle

In the next issue we will provide examples with techniques to photograph various aspects that can be found in nature together with some safety notes while in the wild

Sanjitpaal Singh is a multi international award winning photographer actively involved in various nature and wildlife and photography related activities Sponsored by various international top named photography brands he actively explores forests to MkXwQXfrac34PQhfrac349heQg9iQZfrac34ifrac34hPqfrac34the beauty of the Malaysian natural heritage to the world

Business Advocate

6160

Business Advocate

Living GreenBuilding for a growing population and preserving the environment is a dichotomy perhaps as old as the dawn of industry Accommodating the 6 billion people on this planet is a 90lt13amp13ltecirc0for mother earth

In recent times the property industry has been demonstrating realisation of 3113amp13ordfecirc133and concepts like sustainable development and green building are 13amp$ampecirc31of the concrete jungles around the world

Relatively few buildings in the Klang Valley provide a good benchmark for sustainable living My personal favorite in the KLCC area is The Troika It combines design and technology to create an aesthetically pleasing structure that interacts organically with its surroundings and 1$0ltTHORN13$3The beton brut architecture boldly reveals concrete in its raw splendor As a result hardly any paint is used on the building

All the windows use low-emissivity glass which increases

Ikhram is an award-winning

investment property advisor

and property analyst with a

focus on residential properties

in the KLCC area and niche

property products in Australia

Gfrac34qgQiGhfrac34egXQwQB9XXsfrac349Akifrac34iPGfrac34local property market at his

AXNfrac34QpQZN+e9BGiexclBYiexclYsfrac34 9ZDfrac34P9hfrac34AGGZfrac34MG9ikgGDfrac34QZfrac34 PGfrac34DNGfrac34+frac349ZDfrac34p9gQkhfrac34iPGgfrac34ekAXQB9iQZhiexcl

By Nikki Huet

For more infromation contact

nikkihuetgmailcom

thermal insulation The use of inverter air-conditioning systems in all the apartments further enhances 3$0ltTHORN13$13ltof the building

My personal favorite is the green lung that is the heart of The Troika It is a large courtyard

with impeccably pruned foliage almost like something Giorgio Armani would have done were he a landscaper This very green garden is central to the entire complex It is literally a breath of fresh air

Who says being green cannot be stylish

QZQZNfrac34aeligifrac3449h9AQfrac34QhigWasabi Bistro at the Mandarin Oriental Hotel [44-40ampecirc01exquisite authentic Japanese cuisine in an elegant private setting An open dining area the sushi bar and private booths ampecirc0$0113amp13of seating Meetings and gatherings can be hosted in the private dining area available On the weekends Wasabi Bistro is also popular with families There are plenty of choices for everyone on the menu

About a quarter of Japanese popular recipes use seaweed to boost 9amp40U31013$

iodine - vital for a healthy thyroid - copper calcium iron and magnesium The Seaweed Salad at Wasabi Bistro is a mix of fresh seaweeds that beautifully complement each other ndash it is a must try Order the Agedashi Tofu or the Tofu and Seaweed Salad to start your mealRice a staple in the Asian

diet is a good source of protein whereas the omega-3 fatty acids in 10$3amp03protection and improved blood circulation Donrsquot 43ltltamp4$yourself thoroughly enjoying the delightful Rainbow Roll or the rich and divine Kumirsquos No 1 The wasabi freshly

made and served with sushi cleanses the palate Wasabi in general is said to have compounds in it that can help prevent tooth decay Wasabi has also been found to aid cancer prevention and prevent blood clots if consumed regularly As with everything good moderation is key

HOLYHULQJVROXWLRQV

QWHJUDWHGORJLVWLFVVROXWLRQV9HUWLFDO0DUNHWV9HUWLFDO0DUNHWV

QWHJUDWHGORJLVWLFVVROXWLRQVIRUWKHODUJHVWVHFWRUV

6FKHQNHU SURYLGHV FRPSOH[ WUDQVSRUW DQG 6FKHQNHU SURYLGHV FRPSOH[ WUDQVSRUW DQGORJLVWLFV VHUYLFHV IURP D VLQJOH VRXUFH LWKORFDOL]HG NQRZKRZ DQG ZRUOGZLGH H[SHULHQFH 6FKHQNHU XQLWHV DOO WKH WUDQVSRUW PRGHV XQGHU RQHURRI H RIIHU RX XQLTXH LQWHJUDWHG ORJLVWLFV VROXWLRQVsup2 RQ WKH URDG DW VHD LQ WKH DLU DQG LQ FRQWUDFWORJLVWLFV IURP D VLQJOH VRXUFHORJLVWLFV IURP D VLQJOH VRXUFH

6FKHQNHURJLVWLFV0DODVLD6GQKGZZZGEVFKHQNHUFRPP

Q12015 B

usiness amp Environm

ent

T

he P

remier A

dvocate for the B

usiness C

omm

unity

42 43

MICCI News

Lessons Learned From Cargo Hijack

An eight tonne truck carrying goods valuing half a million ringgit was hijacked by 6 assailants disguised as $amp013$31ampTHORN1301wielding machetes around $3amp$micropara]ltmicrosup3acutemiddotOne of the two drivers manning the truck was 4ampecirc$$amp30130amp0$Ugrave3lt30ampside while the other driver was made to drive the truck against his will The driver that escaped managed to hail down a taxi and lodged a report at a nearby police 133amp$3$acute $431ampthe incident

Fortunately with the assistance of the trucks Global Positioning System (GPS) the police managed to intercept the truck in 35 minutes and all assailants were apprehended in

Kuala Lumpur

Kuala Lumpur

policy to receive and deliver all containers without knowing its contents to reduce the risk of containers being a target In terms of 13ampamp03amp$3I413amp1and Police Westports does work together with both authorities on certain cases involving cigarettes contraband and cargo hijackings

The meeting provided an ideal avenue for the I03amp4$013$the daily processes at Westports while allowing for suggestions on security matters to be raised Westports agreed that such cooperation is vital in enhancing its operations and will look closely at 03013ampamp03amp$ecircamp031between both organisations

what was a nerve wrecking situation

That being said the entire incident was actually a staged cargo hijack however only to the knowledge of a handful of police ampTHORN1301$333involved representatives 0amp]UIIU1Zamp$3133amp$k13403ltIamp4$13ZkI`$3jampltMalaysian Police (Selangor contingent) The whole operation was sponsored ltlkI`H0l113ampStores (Malaysia) Sdn Bhd Metrod (Malaysia) Sdn Hk13$0amp13131(Malaysia) Sdn Bhd British American Tobacco and Securiforce Sdn Bhd

The exercise was aimed at improving security awareness among security managers and transporters

on modus operandi used by criminals as well as to measure the response from the police

The need for industry awareness on cargo 13$110133$statistics compiled from ]UIIU01lstatistics revealed that in microsup3acutemicroordmmiddot131100-amp03with losses amounting to $133j]microacuteamp$$microsup3acutemicroordmmicro1311with losses amounting to RM6 million were 0-amp03$microsup3acuteparak$13Z$40ltmicrosup3acutemiddotcedilsup313119been reported with losses estimated at RM62 million raising concern amongst manufacturers on how easily the information on movements of freight its content and value can be obtained

l-amp13amp03$3a number of strategies for implementation and enhancement in order to avoid and be better prepared in an instance of a hijack Making certain that employees are appropriately trained to follow all guidelines in such situations can make a major

ecirc0$13$3amp4313ampwhile technologies such as advanced GPS panic button door sensor and immobiliser can play a vital role in thwarting deceitful pickupsA few recommended guidelines that could -09$313$1$134bull Avoiding the use of

secondary roadsbull Traveling in convoys bull Stopping only at brightly

lit designated areas bull Routes and cargo

load should be kept 13110amp30parties

plusmn Iamp$41333amp3amp$study on all cargo movement

bull Maintain a list of emergency contact numbers

]UIIU13amp$3$43ampwork closely with all relevant authorities on educating businesses and the community on crime awareness and prevention particularly on cargo hijacking and warehouse break-ins The I03$1311$130appreciation to all parties that were involved in the planning and execution of the mock drill

Business Advocate

lI01Zamp$3133amp$k13403ltIamp4$13ZkI`had a recent meeting 33IM13439`THORN130amps13-amp031Malaysia Berhad Ruben Emir Gnanalingam The 3amp$ltZkI`I0$j$]33was intended to address issues and challenges concerning port security attend to the needs of ports

Jasco Meets Westports

]UIIUamp0$13amp0$1$g0$[44-40amp1341$on three key areas that contribute towards the ease of international trade $lt3lI0$3I03133amp`0$

gQGwQZNfrac34Zfrac34aeligi9frac349gZGifrac34GgiQwQB9iGfrac34Of Origin amp APEC Business Travel Card

$3gMIH41$11l09I0T$August and November respectively the two 1-01amp030$1were R Jeyasingam Senior Assistant Director I413ampj30amp

Kuala Lumpur

has more that 35 years of experience with the Royal ]lt1$I413amp1$3I0190ltamp$Senior Finance Manager Esther Tan

llI0$31311amplt114lt3]UIIUin Malaysia eases customs clearance by eliminating customs duties and import taxes when equipment and other merchandise are shipped overseas for trade shows and fairs Such items to name a few include computers clothing medical appliances photographic $4-$3$even racehorses to over 70 countries

`$313031331ampamp0$I`-0313-$31were provided with updates on the latest criteria applicable to manufacturers exporters and traders in determining the origin of goods The I`1amp134$341to certify the place of

growth production or manufacture of goods $-amp03$3amp1-1313countries where the consignee for customs clearance requests it

13lt3gMIH41$11l09I0HlI340$out to be a keen interest among participants who were not entirely aware of its procedures while some on its existence U$140lt3HlIallows business people with a short-term entry 3ampacutefrac14-0313-3$economies without separately applying for a visa and gain access to fast-track entry and exit lanes at major airports

l0$1-0amp93ampbe very fruitful as there were active engagement from participants during 3iOtilde111amp$1]UIIUwelcomes any enquiry 3amp1313Ouml131313amp with reference to the above areas

gQGwQZNfrac34QZfrac34k9X9frac34kYekg

gQGwQZNfrac34QZfrac34(Gg9W

users and to build on the existing relationships between both organisations

The delegation was greeted with an overview amp$s13-amp031ltrlt[40TampIamp0-amp03Regulatory amp Marketing followed by a brief on the security measures in place at the port by Gregory Jarret Head of

Port Police One of the main concerns highlighted was that due to frequent movement of drivers from one company to another Westports has to issue a new pass each time causing THORN13431$3013$090$3133amp$1amp$3security measures in place $134ordfbull Three days induction

for port police that

include physical and communications training

bull Routine physical checks on all vehicles in and out the port

plusmn -IIlr13amp90throughout the port

bull Tracking entry and exit of drivers using the E-gate pass

bull Implementation of Smart card security at berth areas

Furthermore Wesports THORN0333130

44 45

MICCI News

MICCI meets with the Belgian Chambers of Commerce and Industry

General Committee luncheon with Dato Yasmin Mahmood CEO of MDeC

Kuala Lumpur

Business Advocate

]UIIU$13ampamp03amp$with the Judiciary --amp$3$3Iamp11amp$ZI13ampk0Iamp$Ian Birss Justice High Iamp403ampM$$Otildes1I$130ltamp0tea-talk session themed ldquoAdjudicating Issues in Intellectual Property Casesrdquo $^amp90microsup3acutemiddot3amp3ampacuteacutesup314-0amp0$111amp$court judges attended the evening which was moderated by the Hon Dr Badariah binti Sahamid Z4Iamp403amp--

The session included dynamic deliberations that incorporated law cases in England and Wales on patent trademark and copyright infringement calculation of damages judicial case management collective copyright management electronic evidence and unfair 13amp-33amp$k0Iamp$1amp

Adjudicating Issues In Intellectual Property Cases

shared his expertise on the role of intellectual property (IP) protection best practices in judicial case management and the role of inter-agency cooperation There was a general consensus that the lack of judges attuned to legal and commercial issues surrounding IP rights may lead to decisions that are unfavourable to the owner of the rights

The same evening a dinner was hosted by wU0OtildeIamp3the Majestic Hotel to 13ampk0Iamp$19133amp]lt1k0Iamp$was greeted by the Right Honourable President amp3Iamp403amp--Malaysia Tan Sri Dato k0]j41$k0ecircand a close group of eminent judges During the dinner

k0Iamp$10$exchanged experiences about the United [$amp4130lt1lt13THORN0$that it was constantly modifying and looking at ways to raise its level of performance including the quality of judgments delivered attracting talented candidates to serve on the bench and continuously training and educating their judges

Prior to being made i4$1Iamp4$1$microsup3sup3raquok0Iamp$$1career specialising in IP cases and was a Treasury Barrister handling cases on behalf of the government among his amp30amp0U$microsup3acutesup3was appointed a Specialist I01343Z411$3amp3g3$31Iamp4$3ltIamp403Throughout his career k0Iamp$110

share of controversial cases including the lawsuit 0amp43ltIk$]I3amp$ordfsharers Temple Island vs New English Teas a case where a photograph ampamp$amp$41130amp11$Westminster Bridge was amp4$14THORN13$3lt10to another photograph of the subject to constitute copyright infringement and not to mention the highly publicised Apple vs Samsung case that he ruled in favour of Samsung which was 4-lt3Iamp403 of Appeal

k0Iamp$-011his overwhelm on the hospitality received on his visit to Malaysia and congratulated the Malaysian Judiciary for 30amp$ordfamp$ecircamp03$judicial trainings

Kuala Lumpur

46 47

MICCI News

Sabah

MICCI Meets His Excellency Vladimir Lopato-Zagorsky Ambassador of the Embassy Mfrac34iPGfrac34GekAXQBfrac34Mfrac34GX9gkhfrac34ifrac34Indonesia and Malaysia

Budget Forum by Ernst amp Young

Sabah

speech adding that the year has seen many challenges and opportunities that have impacted the economy Businesses are still adjusting to the implementation of minimum wage while the introduction of GST $-0microsup3acute 13$11businesses training their people and setting up their accounting systems to accommodate for this new taxation system Under all these challenging conditions the State has seen a fair degree of new investments mainly due to the abundance of natural resources coupled with stable political and

economic situation ldquoWe foresee greater investments in downstream activities in such sectors as agriculture aquaculture tourism and oil and gas We are sure that the State Samp90$$31$913amp0friendly and hand-holding policies are helping in the implementation of these investmentsrdquo Datuk Arulpragasam commended 3Samp90$$3amp$31ecircamp03to develop the infrastructure in the State particularly amp$13amp-3$middotacute$amp0and connecting roads throughout the State while 4030amp133$j]paraacuteamp$amp03ampltamp90

projects due to commence 33$ampmicrosup3acutemiddotHe further highlighted on a few areas concerning businesses in the State namely the liberalisation amp3Iamp3gamp13ltbetween Peninsular and Sabah deferment of the revision of the minimum

wage and for the State to look into tapping more reliable source of power such as natural gas The luncheon provided an excellent stage for business people to convene network and exchange ideas on the developments in the State

Business Advocate

]UIIUg0130331acutesup3micro$$$9010ltluncheon in September microsup3acutemiddot33U-$Hotel Ipoh A total of 200 members and guests 33$3Ugrave30$ampamp$which was made even more memorable with the presence of distinguished keynote speaker former Minister of International Trade amp Industry Tan Sri j

The Guest of Honour State Exco YB Dato Dr Mah Hang Soon represented $903IMinisters speech in which 13333amp03acute13ampmicrosup3acutemiddot3k33managed to bring in a total ampj]raquomiddotsup3amp$amp03amp$913$311-1313ltin the manufacturing sector Additionally as part of its long term plans the State will be constructing the Southern Perak Development Region which would be modeled along the Iskandar Malaysia Development Region With the proposed 13amp$1304133amp$amp3paraacutesup1s13Iamp13M-011ltfrom Banting to Taiping there would be further economic growth in the aforementioned Southern

MICCI Perak Annual Luncheon

Perak Development Region Moreover the State had recently formed the Menteri Besar Incorporated whose primary responsibility was to spearhead Peraks progress under the Perak Amanjaya Transformation Plan With these initiatives in place Perakians would be able to enjoy better infrastructure and amenities

]UIIUg00$13I0$K3ampkHampamp$in his address emphasised the urgent need to make 9m$1331in industrial estates and business precincts of Ipoh Manjung and TaipingHe further reiterated the importance of having more 310ampU-amp3amp$3amp

international destinations to increase trade and tourism

Before long Tan Sri j3ampamp313captivating her audience with her invigorating 1-13kTHORN033in order for businesses to prosper there was a need to institute pro-business policies citing the Ali Baba IPO an e-commerce company as an example to follow suit With Malaysia moving towards 01$r1amp$microsup3microsup33was imperative that global benchmarks and standards are set Furthermore Tan Sri commented that the present generation Y amp Z workforce dictates higher expectations given their

keen interest and routine to technological resources She added that competitiveness was pivotal for businesses and the country as both internal factors such as entrepreneurship capabilities business strategies people management and keeping abreast with the market and external factors such as the need for the public sector to periodically review its existing rules and procedures for relevancy and obsoleteness are contributing factors at work

Iamp$134$l$k040amp0the revival of the Malaysia Incorporated concept and philosophy to serve as the modus operandi to keep up the pace with liberalisation

Perak

]UIIUk033amp3ampmiddotmicrosup301and guests to its annual 4$13amp$$4413microsup3acutemiddot3the The Magellan Sutera [amp3[$4klevent was attended by the Honorable Datuk Raymond l$K-43ltI]$130of Sabah representing the I]$130ampkuH

MICCI Sabah Annual Luncheon

Datuk Ir Edward Yong ]ltamp0amp[amp3[$4I3lt$uHK34]1Manjun Minister of lamp401I4340$Environment Sabah ]UIIUk0$13I0$H0S$Datuk Arulpragasam welcomed all present in his

48 49

MICCI News

Sunset Cruise By Simpson Marine Sdn Bhd

Members and guests of ]UIIUg$$0amp13by Simpson Marine Sdn Bhd to a sunset cruise from Straits Quay Marina to the 013g$$H0amp$amp0

their luxury yacht the Four Ramp01$^amp90microsup3acutemiddot

As the tide was low that day the Four Flowers had to anchor out at sea near

the Straits Quay Marina Guests were transported to the yacht on Eastern Otilde`0$313033lt]03$0they were then welcomed with cocktails and light refreshments before cruising by the scenic shores of the islandThroughout the exhilarating journey that lasted close to two hours Simon Theseira Senior Broker for Simpson Marine Malaysia and

his team entertained the guests with a tour of the yacht while elaborating on the services provided by Simpson Marine

M131$acutefrac14raquomiddot$Tamp$[amp$$1303$3130th anniversary this year Simpson Marine provides a wide range of yacht services throughout Asia and is the exclusive dealer amp0$ltamp3amp01leading yacht brands in 30amp$3ampTHORN131$Tamp$[amp$I$l$Thailand Indonesia Singapore and Malaysia

Convergence ndash Penangrsquos Future

]UIIUg$$31annual luncheon dialogue 33I]$130ampg$$uHS4$M$$k-30microsup3acutemiddotlIamp$90$13g$$1R43403luncheon was attended by 13amp13ampacutemicrosup301$guests at the Trader Hotel

U$10113IMinister brought to light on how convergence has and will continue to propel Penang to greater

heights The convergence of manufacturing and services sectors talent and infrastructure were among some of the main areas raised

Today many internationally acclaimed manufacturers have located and set-up their services or RampD hubs in Penang to complement their manufacturing arm This insulates the local economy from cyclical impacts and provides

Penang

Penang

3k33113amp$amplt3additional resilience

g$$19013ltamp134340and heritage augmented lt31m^MkI`samp0Heritage status provides an exceptional backdrop to the convergence of creative talents that has resulted in the rapid development of the services sector Shared Services and Outsourcing (SSO) Business Processing Outsourcing (BPO) and [$ampg0amp1311$[g`13amp-$19now set-up base in Penang providing employment opportunities to over 3000 local people Furthermore the State Government has invested in a RM33 billion Business Process Outsourcing and Information Technology Outsourcing (BPO-ITO) 4$Hlt$-13ampensure continuous growth in this sector that will lead to high-paying and knowledge intensive jobs for tens of thousands

Penang has been consistently rated one of the top ten most livable cities in Asia a testimony to the direct convergence ampamp3g$$11ampUgrave3and hard infrastructure which is continually being improved As businesses talents and industries converge to Penang due to its superior livability factors it will elevate the State to a regional business hub encompassing trade from the Indonesia-Malaysia-Thailand Growth Triangle (IMT-GT) region

l1304amp3I]$13011-131to build self-reliance amongst Penangites and to dissuade them from the dependency syndrome especially on resources and money politics The State Government is committed to providing the best environment for businesses to thrive

Business Advocate

Sabah

lraquo3kU$30$3amp$M-ampkUMmicrosup3acutemiddot10ampacutefrac14ordfmicroacutek-30microsup3acutemiddotat the Sutera Harbour Resort 330133$3amp3ampmicrocedilordmsup1raquovisitors As reported by the kUMmicrosup3acutemiddot`THORN1343amp0Ernst amp Young from 33amp3913amp01microparamicromiddotacutecomprised of Malaysian visitors while 2527 were foreign visitors

A total of 22 countries participated in the expo $ltk$-amp0[amp0Brunei Darussalam Indonesia Taiwan Thailand r3$kamp43013Philippines Australia S$M134amp0I$k30$gamp$Slovakia Germany Zambia m$3[$ampm$3States of America and Japan

SIE 2014 And SIBLT 2014The expo was jointly ampTHORN133lt3K-43ltI]$130ampk$Minister of Infrastructure YB Tan Sri Panglima Joseph g0$[3$$$3I]$130amp^amp030$Territory Australia The Right Honourable Adam Giles

The Sabah International Expo (SIE) is Sabahs premier business fair and a State Government sanctioned trade exposition It is held $$lt$[amp3[$4I3ltkl9$3capitalises on Sabah being the regional hub for the BIMP-EAGA region a grouping of sub-regional economic cooperative amp$13amp90$amp03$acutesup1amp$13

population of more than sup1acuteraquoamp$-amp-

In conjunction with the M-ampamp03$middotraquosup3delegates attended the Sabah International Business 4$13amp$lkUHlmicrosup3acutemiddotamp$acuteraquok-30microsup3acutemiddotl33403Right Honourable Adam S1I]$130of Northern Territory Australia who addressed the challenges facing the Northern Territory and

3Samp90$$31ecircamp03$enhancing Asian relations $30amp$$ul1TjDirector Alvin Goh who -01$3amp$ul114131311stories

SIE has seen 230000 visitors thus far since its inception in the year 2000 It has grown $3amp$9$33301331the close public-private partnership in the State as both parties work together to promote progress prosperity and development

]UIIUZampamp0$collaboration with Tenaga Nasional Berhad (TNB) and SAJ Holdings Sdn Bhd organised a half-day 0$3$3use of energy and water in the State

Held in September at the DoubleTree by Hilton Hotel Johor the

iQXQiQGhfrac34gQGwQZNfrac34sfrac34frac34aeligZDfrac34+aelig

Johor

0$133$ltparticipants and featured two speakers Tuan Haji [0$Ij1Senior Manager of Green Technology TNB and Mohd Zin Othman General Manager of Operations SAJ who respectively presented on sup1GZGq9AXGfrac34ZGgNsfrac34QZfrac34Malaysiardquo and ldquoWater is Precious Do We Have

Enoughrdquo

l013-01$33amp$touched on the various forms of energy used for supply in the State such as biogas biomass and solar with the exception of hydroelectricity The second presentation focused on the latest technologies used 3amp$1403k33130

01091014THORN13$3given the growing demand and expanding population 133paraacuteK130microsup3acuteparastood at 35 million people In addition an interesting fact that came to light 13middotmiddot303$3plants and 23000km of pipes transporting water throughout the State

16th Annual SME Exhibition Suntec City Singapore 2014

Johor

50 51

REGIONAL FOCUS East Coast

Business Advocate

East Coast

MICCI East Coast Meeting and New Members Induction

Labuan IBFC Masterclass]UIIUg$$in collaboration 34$UHRIIncorporated Sdn Bhd organised a half-day 1$0$`133amp0microsup3acutemiddotat the Eastern amp Oriental Hotel Penang Titled sup1qfrac34ifrac34hGfrac34wMhPgGfrac34Solutions to Structure Both Your Business amp Personal Wealthrdquo the seminar featured Zecirc0U1K0133amp01amp$Otildek-13g0amp1331amp4$UHRIU$13amp9$amp909amp4$UHRI1-0amp41331$

1amp43amp$11-1313ltamp$34$30amp0amp$1amp0ampTHORN1311-133exemptions and mid-shore jurisdictions to name a few

Haji Mohd Rasheed [$$]ampU01k$amp0Iamp4$1OtildeTWealth Management Otilde13ltg$$$ampOtilde11amp13313$presented on ldquoPrivate Wealth Management via Labuan IBFCrdquo which covered the intricacies and importance of private wealth management 41$34$l0413

Penang

H1$[44-404$UHRIU$13amp0-amp03Sdn Bhd is a leading 41$11$$$1313$30$1g1313that provides investors an ideal balance of 113$4303lt$certainty in a middle

shore jurisdictionAttended by close to 50 participants the seminar not only provided valuable insights on how to 0ampamp$141$1143also on how to manage personal wealth

Penang

Networking Evening hosted by Jyske Bank

52 53

Ng Lee Penn is the General Manager for Health Safety Environment Quality and Utilities Operations for BASF Petronas Chemical Sdn Bhd Lee Penn has 15 years of working experience in EHS quality management operational planning and strategic marketing Prior to joining aelig+frac34(aelig+frac34Chemicals she was iPGfrac34GNQZ9Xfrac34G9Dfrac34Mfrac34Distribution Safety and Emergency GheZhGfrac34QZfrac34aelig+brvbarhfrac34Competence Centre for Environment Health and Safety (EHS) amp Security in aelig+frac34aelighQ9frac34(9BQwQBiexclfrac34

Regional Focus

3 How has the importance of $90amp$$3

protection changed 3$3I131sector through the years

lI1311133amp0understands the challenges ndash and could even say recognised the uphill journey to be had with regards to environmental protection before most of the other industries even saw environmental protection as a challenge The chemicals industry has progressively incorporate environmental policies in production the safe and responsible distribution of chemicals and how business is conducted which supports the environmental sustainability agenda This commitment can be seen in the establishment ampj1-amp$1I0worldwide sustainable environment code

subscribed to by chemical companies

However we all see and recognise growing and constantly evolving needs from stakeholders Those that the chemicals industry companies have had to respond to very 413lt$134ordf13amp-$133amp

$90amp$$31yenregulations

- Shareholders expectations for good returns on a sustainable investment

ordfI413amp0-1333amp$1for better products and products that reduce carbon footprint

ordfI9kamp133lt-1333amp$1$4$civil responsibility amid global challenges

- Media expectations on fast and accurate reporting Done right this elicits trust

In conclusion the chemicals sector in general and BASF gMlj`^kI131

1-1313lt$long-term view with regards to environmental protection and satisfying dramatically rising energy demands We contribute to meeting 1amp133lt1$1amp0sustainably and thus help master some of the amp01lt13$1Ultimately this generates business sustainability opportunities for us as well

4 What are 3amp$ordf30 $31amp

$13$13ampordf0$lt$13amp$1093amp$$3391$amp1into the company -amp1amp-lt

We believe that principles regarding environmental protection needs to be deeply embedded to ensure sustainability of our company and valued

MICCI Chats With Ng Lee Pennfrac34gfrac34G9XiPfrac34aelig+frac34(aelig+

ndash internal audits are a big part of our daily working lives We conduct regular internal audits on process safety occupational health and safety and environmental protection This is to ensure that our systems and procedures adhere to the highest standards

Furthermore we ensure these high standards of environmental protection extend to and are complied with by the contractors and suppliers we work with In addition to economic criteria our core suppliers are selected on the basis of environmental protection labour and social standards We even recently awarded 1313amp$30133amp0yen10913provider awards The winners were chosen with environmental performance as one of the main criteria

While I oversee the environmental sustainability of BASF gMlj`^kI131operations it must be said that environmental sustainability is driven at every level and by every employee of the company

2 Why do you see $90amp$$3 protection as a

$13110lt943313amp-$11amp4embrace

Environmental protection IS indeed a necessary value for companies Being environmentally responsible makes good business sense as it ensures our continuing 1amp1313$13ampamp-03within the community

We are also coming up against the very real threat of increasing scarcity of natural resources There are already seven billion people living on our planet and this number keeps growing with a projected nine billion people by the year 2050 And all these people will of course want to improve their quality of life This will require more nutrition more energy more housing and more of many other things to satisfy their needs

This means that it is critical that we act $ampIamp-$113$amptheir part in protecting the environment to help address this challenge Development is sustainable when it ldquomeets the needs of the present without comprising the ability of future generations to meet their own needsrdquo For a company this $13amp$303balance between driving business and protecting the environment

1 1S$0 Manager for T3

Safety Environment i43lt$m331Operations you oversee the $90amp$$31413$3ltampHkRgMlj`^kI131operation What are 1amp$90amp$$3initiatives in which ltamp49-ltamp00amp

The company sets high standards in the area of environmental 01-amp$13lt0133$the commitment of both shareholders in creating value and striving for performance that does not merely comply with 043amp$143ecirc1339lt$THORN13$3lt$1and reduces our possible environmental impact This commitment can 1$$313amp-$lt1active participation in j1-amp$1I0worldwide sustainable environment code subscribed to by chemical companies

We have a responsibility to take care of our planet and preserve its beauty resources and strength for future generations It is a

great privilege to be part of the team here at BASF gMlj`^kI1313amprealise these goals

Systems and structures 0amp0$13amp0133how serious the company is about environmental protection and ultimately sustainable development This message is deeply ingrained into the company whereby I-amp$$k413$Developmentrdquo is embedded as one of the 13amp-$lt1k30313Pillars

We carry out various initiatives and campaigns with both our employees and the local community that encourage employees contractors and business partners on a regular basis to reinforce the sustainable development message This include collaborations with the other chemical companies based in the surrounding area for the annual Balok River Adoption Programme (BRAP) and with the Malaysian Nature Society of Pahang for regular environmental activities This year we cleaned and improved the turtle hatchery area at Teluk Mak Nik Terengganu and released turtle hatchlings back to the sea

U31$3413amp43turtles beach cleanings and tree plantings though

Business Advocate

54 55

Regional FocusBusiness Advocate

business partners We engage a long-term view on this and believe 33I130lt1$$0amp0ecirc1339environmental protection By instilling the principles values and goals right into the 13amp-$lt1-amp1amp-ltampI130ltK091Sustainabilityrdquo we ensure that this common vision and goal is considered in all we do

In the long-term this is seen in how sustainability drives upcoming investments and it ensures energy THORN13$3313$ampamp1$environment friendly 1$13amp$$ltimpact in operations is incorporated right from the beginning

5 How has the Verbund concept shaped

3$90amp$$3-amp1amp-ltampHkRgMlj`^kI131

lr04$13amp$13-31a BASF-centric one and it means ldquointegratedrdquo or ldquoconnectedrdquo In BASF everything is connected HkR1sup1r04$sites these sites create amp$amp3amp13THORN13$3production systems by means of smart interlinking The by-product of one plant is used as the starting material for another So there is almost no waste l1133r04$concept is about

BASF PETRONAS I131amp-331-0$13-$3[4$3$13$3r04$

principle is a major part of 313amp-$lt11413$development story We connect our production our technologies our customers our business partners and also our employees in order to make the most of our resources develop innovative solutions and create value from what might otherwise have been wasted

We do not just produce chemicals - we create chemistry for a sustainable future This philosophy is deeply 0ampamp3$313amp-$lt1belief For us this is an ongoing journey and we need all employees to live up to this and make contributions towards sustainable development

6 l4ltintegrated site in Gebeng

Kuantan is one of 33amp$1amp3013r04$13$31g1313region (outside of China) How do you 31-1333$90amp$$3amp43ampampamp1313company operations in the East Coast region amp]lt1

Having the site here encourages more investments and attracts other investors in setting up here in Gebeng While these investments propel Gebeng as one amp]lt111313production powerhouses this also brings challenges in minimising environmental impact Strong cooperation

and support from the Department of Environment and their ampTHORN13011$$ecirc0$3010amp$14$THORN13$31$minimising waste and emissions to proper facilities layout

On a more social side cooperation with NGOs has to be further strengthened and open communications with the local community is needed

7 s3amp standards have been adopted

lt]lt1$13amp-$13amp043$90amp$$3protection practices

Malaysian companies are governed by the standards outlined by the Malaysian Department of Environment There are many standards which are based on approved international European and USA standards such as international convention in all areas of concerning environmental protection from waste water discharge standards air emission standards to Waste handling and disposal European yenmk13$010

applied for Risk Based Approach in evaluating environmental impact while US EPA standards are the guidelines for soil and ground water contamination analysis

Malaysia also has strict 041amp$ordf$-$$$$

amp$$amp0$41301and their development

- Environmental impact studies

- Environment Management programs

- Response to environmental emergencies

The establishment of international chemical companies in the area also means that the highest global corporate standards are applied by the operators At BASF gMlj`^kI131we strongly adhere to strict corporate BASF environmental protection standards that place heavy emphasis in controlling emissions at the source data traceability of waste that is generated and review on a continuous basis on reduction and amp-33amp$-amp3$3We also publish an annual r04$130-amp0313details our environmental commitment and performance

5756

Lifestyle

Words And Images By Sanjitpaal Singh

ordf31-13ampwords and its one that portray the colossal magnitude for every living being on this planet On every step through the forest life is apparent regardless of time and age proving to be an admirable trait of complex creatures and plant-life alike

This wondrous ecosystem generates and regenerates naturally in an endless cycle to produce provide for its inhabitants and to endlessly survive Each from the ever so minute to enormous trees standing tall amongst its peers - life here sustains from only natural elements of earth water and the sun

From rolling mistsbeneath the hills at dawn to starry night skies this is a yearning through every hearts desire for the serenity of life away from the city Through photography we immortalise these emotions for all to view and take pleasure in These images most frequently end up as a feature in our homes from the wondrous plateau that gleams inspiration

What would a -amp3amp0-0$ordfI03$1yen

lenses- Storage media

(compatible to camera)- Tripod for stabilityordfIamp31kamp1amp$

garments hat

- Water amp Trail mix Photography has grown from a tool for visual reference art form a leisure activity a social medium for visual expressions becoming todays most trended lifestyle

In the next issue we will provide examples with techniques to photograph various aspects that can be found in nature together with some safety notes while in the wild

Sanjitpaal Singh is a multi international award winning photographer actively involved in various nature and wildlife and photography related activities Sponsored by various international top named photography brands he actively explores forests to MkXwQXfrac34PQhfrac349heQg9iQZfrac34ifrac34hPqfrac34the beauty of the Malaysian natural heritage to the world

Business Advocate

6160

Business Advocate

Living GreenBuilding for a growing population and preserving the environment is a dichotomy perhaps as old as the dawn of industry Accommodating the 6 billion people on this planet is a 90lt13amp13ltecirc0for mother earth

In recent times the property industry has been demonstrating realisation of 3113amp13ordfecirc133and concepts like sustainable development and green building are 13amp$ampecirc31of the concrete jungles around the world

Relatively few buildings in the Klang Valley provide a good benchmark for sustainable living My personal favorite in the KLCC area is The Troika It combines design and technology to create an aesthetically pleasing structure that interacts organically with its surroundings and 1$0ltTHORN13$3The beton brut architecture boldly reveals concrete in its raw splendor As a result hardly any paint is used on the building

All the windows use low-emissivity glass which increases

Ikhram is an award-winning

investment property advisor

and property analyst with a

focus on residential properties

in the KLCC area and niche

property products in Australia

Gfrac34qgQiGhfrac34egXQwQB9XXsfrac349Akifrac34iPGfrac34local property market at his

AXNfrac34QpQZN+e9BGiexclBYiexclYsfrac34 9ZDfrac34P9hfrac34AGGZfrac34MG9ikgGDfrac34QZfrac34 PGfrac34DNGfrac34+frac349ZDfrac34p9gQkhfrac34iPGgfrac34ekAXQB9iQZhiexcl

By Nikki Huet

For more infromation contact

nikkihuetgmailcom

thermal insulation The use of inverter air-conditioning systems in all the apartments further enhances 3$0ltTHORN13$13ltof the building

My personal favorite is the green lung that is the heart of The Troika It is a large courtyard

with impeccably pruned foliage almost like something Giorgio Armani would have done were he a landscaper This very green garden is central to the entire complex It is literally a breath of fresh air

Who says being green cannot be stylish

QZQZNfrac34aeligifrac3449h9AQfrac34QhigWasabi Bistro at the Mandarin Oriental Hotel [44-40ampecirc01exquisite authentic Japanese cuisine in an elegant private setting An open dining area the sushi bar and private booths ampecirc0$0113amp13of seating Meetings and gatherings can be hosted in the private dining area available On the weekends Wasabi Bistro is also popular with families There are plenty of choices for everyone on the menu

About a quarter of Japanese popular recipes use seaweed to boost 9amp40U31013$

iodine - vital for a healthy thyroid - copper calcium iron and magnesium The Seaweed Salad at Wasabi Bistro is a mix of fresh seaweeds that beautifully complement each other ndash it is a must try Order the Agedashi Tofu or the Tofu and Seaweed Salad to start your mealRice a staple in the Asian

diet is a good source of protein whereas the omega-3 fatty acids in 10$3amp03protection and improved blood circulation Donrsquot 43ltltamp4$yourself thoroughly enjoying the delightful Rainbow Roll or the rich and divine Kumirsquos No 1 The wasabi freshly

made and served with sushi cleanses the palate Wasabi in general is said to have compounds in it that can help prevent tooth decay Wasabi has also been found to aid cancer prevention and prevent blood clots if consumed regularly As with everything good moderation is key

HOLYHULQJVROXWLRQV

QWHJUDWHGORJLVWLFVVROXWLRQV9HUWLFDO0DUNHWV9HUWLFDO0DUNHWV

QWHJUDWHGORJLVWLFVVROXWLRQVIRUWKHODUJHVWVHFWRUV

6FKHQNHU SURYLGHV FRPSOH[ WUDQVSRUW DQG 6FKHQNHU SURYLGHV FRPSOH[ WUDQVSRUW DQGORJLVWLFV VHUYLFHV IURP D VLQJOH VRXUFH LWKORFDOL]HG NQRZKRZ DQG ZRUOGZLGH H[SHULHQFH 6FKHQNHU XQLWHV DOO WKH WUDQVSRUW PRGHV XQGHU RQHURRI H RIIHU RX XQLTXH LQWHJUDWHG ORJLVWLFV VROXWLRQVsup2 RQ WKH URDG DW VHD LQ WKH DLU DQG LQ FRQWUDFWORJLVWLFV IURP D VLQJOH VRXUFHORJLVWLFV IURP D VLQJOH VRXUFH

6FKHQNHURJLVWLFV0DODVLD6GQKGZZZGEVFKHQNHUFRPP

Q12015 B

usiness amp Environm

ent

T

he P

remier A

dvocate for the B

usiness C

omm

unity

44 45

MICCI News

MICCI meets with the Belgian Chambers of Commerce and Industry

General Committee luncheon with Dato Yasmin Mahmood CEO of MDeC

Kuala Lumpur

Business Advocate

]UIIU$13ampamp03amp$with the Judiciary --amp$3$3Iamp11amp$ZI13ampk0Iamp$Ian Birss Justice High Iamp403ampM$$Otildes1I$130ltamp0tea-talk session themed ldquoAdjudicating Issues in Intellectual Property Casesrdquo $^amp90microsup3acutemiddot3amp3ampacuteacutesup314-0amp0$111amp$court judges attended the evening which was moderated by the Hon Dr Badariah binti Sahamid Z4Iamp403amp--

The session included dynamic deliberations that incorporated law cases in England and Wales on patent trademark and copyright infringement calculation of damages judicial case management collective copyright management electronic evidence and unfair 13amp-33amp$k0Iamp$1amp

Adjudicating Issues In Intellectual Property Cases

shared his expertise on the role of intellectual property (IP) protection best practices in judicial case management and the role of inter-agency cooperation There was a general consensus that the lack of judges attuned to legal and commercial issues surrounding IP rights may lead to decisions that are unfavourable to the owner of the rights

The same evening a dinner was hosted by wU0OtildeIamp3the Majestic Hotel to 13ampk0Iamp$19133amp]lt1k0Iamp$was greeted by the Right Honourable President amp3Iamp403amp--Malaysia Tan Sri Dato k0]j41$k0ecircand a close group of eminent judges During the dinner

k0Iamp$10$exchanged experiences about the United [$amp4130lt1lt13THORN0$that it was constantly modifying and looking at ways to raise its level of performance including the quality of judgments delivered attracting talented candidates to serve on the bench and continuously training and educating their judges

Prior to being made i4$1Iamp4$1$microsup3sup3raquok0Iamp$$1career specialising in IP cases and was a Treasury Barrister handling cases on behalf of the government among his amp30amp0U$microsup3acutesup3was appointed a Specialist I01343Z411$3amp3g3$31Iamp4$3ltIamp403Throughout his career k0Iamp$110

share of controversial cases including the lawsuit 0amp43ltIk$]I3amp$ordfsharers Temple Island vs New English Teas a case where a photograph ampamp$amp$41130amp11$Westminster Bridge was amp4$14THORN13$3lt10to another photograph of the subject to constitute copyright infringement and not to mention the highly publicised Apple vs Samsung case that he ruled in favour of Samsung which was 4-lt3Iamp403 of Appeal

k0Iamp$-011his overwhelm on the hospitality received on his visit to Malaysia and congratulated the Malaysian Judiciary for 30amp$ordfamp$ecircamp03$judicial trainings

Kuala Lumpur

46 47

MICCI News

Sabah

MICCI Meets His Excellency Vladimir Lopato-Zagorsky Ambassador of the Embassy Mfrac34iPGfrac34GekAXQBfrac34Mfrac34GX9gkhfrac34ifrac34Indonesia and Malaysia

Budget Forum by Ernst amp Young

Sabah

speech adding that the year has seen many challenges and opportunities that have impacted the economy Businesses are still adjusting to the implementation of minimum wage while the introduction of GST $-0microsup3acute 13$11businesses training their people and setting up their accounting systems to accommodate for this new taxation system Under all these challenging conditions the State has seen a fair degree of new investments mainly due to the abundance of natural resources coupled with stable political and

economic situation ldquoWe foresee greater investments in downstream activities in such sectors as agriculture aquaculture tourism and oil and gas We are sure that the State Samp90$$31$913amp0friendly and hand-holding policies are helping in the implementation of these investmentsrdquo Datuk Arulpragasam commended 3Samp90$$3amp$31ecircamp03to develop the infrastructure in the State particularly amp$13amp-3$middotacute$amp0and connecting roads throughout the State while 4030amp133$j]paraacuteamp$amp03ampltamp90

projects due to commence 33$ampmicrosup3acutemiddotHe further highlighted on a few areas concerning businesses in the State namely the liberalisation amp3Iamp3gamp13ltbetween Peninsular and Sabah deferment of the revision of the minimum

wage and for the State to look into tapping more reliable source of power such as natural gas The luncheon provided an excellent stage for business people to convene network and exchange ideas on the developments in the State

Business Advocate

]UIIUg0130331acutesup3micro$$$9010ltluncheon in September microsup3acutemiddot33U-$Hotel Ipoh A total of 200 members and guests 33$3Ugrave30$ampamp$which was made even more memorable with the presence of distinguished keynote speaker former Minister of International Trade amp Industry Tan Sri j

The Guest of Honour State Exco YB Dato Dr Mah Hang Soon represented $903IMinisters speech in which 13333amp03acute13ampmicrosup3acutemiddot3k33managed to bring in a total ampj]raquomiddotsup3amp$amp03amp$913$311-1313ltin the manufacturing sector Additionally as part of its long term plans the State will be constructing the Southern Perak Development Region which would be modeled along the Iskandar Malaysia Development Region With the proposed 13amp$1304133amp$amp3paraacutesup1s13Iamp13M-011ltfrom Banting to Taiping there would be further economic growth in the aforementioned Southern

MICCI Perak Annual Luncheon

Perak Development Region Moreover the State had recently formed the Menteri Besar Incorporated whose primary responsibility was to spearhead Peraks progress under the Perak Amanjaya Transformation Plan With these initiatives in place Perakians would be able to enjoy better infrastructure and amenities

]UIIUg00$13I0$K3ampkHampamp$in his address emphasised the urgent need to make 9m$1331in industrial estates and business precincts of Ipoh Manjung and TaipingHe further reiterated the importance of having more 310ampU-amp3amp$3amp

international destinations to increase trade and tourism

Before long Tan Sri j3ampamp313captivating her audience with her invigorating 1-13kTHORN033in order for businesses to prosper there was a need to institute pro-business policies citing the Ali Baba IPO an e-commerce company as an example to follow suit With Malaysia moving towards 01$r1amp$microsup3microsup33was imperative that global benchmarks and standards are set Furthermore Tan Sri commented that the present generation Y amp Z workforce dictates higher expectations given their

keen interest and routine to technological resources She added that competitiveness was pivotal for businesses and the country as both internal factors such as entrepreneurship capabilities business strategies people management and keeping abreast with the market and external factors such as the need for the public sector to periodically review its existing rules and procedures for relevancy and obsoleteness are contributing factors at work

Iamp$134$l$k040amp0the revival of the Malaysia Incorporated concept and philosophy to serve as the modus operandi to keep up the pace with liberalisation

Perak

]UIIUk033amp3ampmiddotmicrosup301and guests to its annual 4$13amp$$4413microsup3acutemiddot3the The Magellan Sutera [amp3[$4klevent was attended by the Honorable Datuk Raymond l$K-43ltI]$130of Sabah representing the I]$130ampkuH

MICCI Sabah Annual Luncheon

Datuk Ir Edward Yong ]ltamp0amp[amp3[$4I3lt$uHK34]1Manjun Minister of lamp401I4340$Environment Sabah ]UIIUk0$13I0$H0S$Datuk Arulpragasam welcomed all present in his

48 49

MICCI News

Sunset Cruise By Simpson Marine Sdn Bhd

Members and guests of ]UIIUg$$0amp13by Simpson Marine Sdn Bhd to a sunset cruise from Straits Quay Marina to the 013g$$H0amp$amp0

their luxury yacht the Four Ramp01$^amp90microsup3acutemiddot

As the tide was low that day the Four Flowers had to anchor out at sea near

the Straits Quay Marina Guests were transported to the yacht on Eastern Otilde`0$313033lt]03$0they were then welcomed with cocktails and light refreshments before cruising by the scenic shores of the islandThroughout the exhilarating journey that lasted close to two hours Simon Theseira Senior Broker for Simpson Marine Malaysia and

his team entertained the guests with a tour of the yacht while elaborating on the services provided by Simpson Marine

M131$acutefrac14raquomiddot$Tamp$[amp$$1303$3130th anniversary this year Simpson Marine provides a wide range of yacht services throughout Asia and is the exclusive dealer amp0$ltamp3amp01leading yacht brands in 30amp$3ampTHORN131$Tamp$[amp$I$l$Thailand Indonesia Singapore and Malaysia

Convergence ndash Penangrsquos Future

]UIIUg$$31annual luncheon dialogue 33I]$130ampg$$uHS4$M$$k-30microsup3acutemiddotlIamp$90$13g$$1R43403luncheon was attended by 13amp13ampacutemicrosup301$guests at the Trader Hotel

U$10113IMinister brought to light on how convergence has and will continue to propel Penang to greater

heights The convergence of manufacturing and services sectors talent and infrastructure were among some of the main areas raised

Today many internationally acclaimed manufacturers have located and set-up their services or RampD hubs in Penang to complement their manufacturing arm This insulates the local economy from cyclical impacts and provides

Penang

Penang

3k33113amp$amplt3additional resilience

g$$19013ltamp134340and heritage augmented lt31m^MkI`samp0Heritage status provides an exceptional backdrop to the convergence of creative talents that has resulted in the rapid development of the services sector Shared Services and Outsourcing (SSO) Business Processing Outsourcing (BPO) and [$ampg0amp1311$[g`13amp-$19now set-up base in Penang providing employment opportunities to over 3000 local people Furthermore the State Government has invested in a RM33 billion Business Process Outsourcing and Information Technology Outsourcing (BPO-ITO) 4$Hlt$-13ampensure continuous growth in this sector that will lead to high-paying and knowledge intensive jobs for tens of thousands

Penang has been consistently rated one of the top ten most livable cities in Asia a testimony to the direct convergence ampamp3g$$11ampUgrave3and hard infrastructure which is continually being improved As businesses talents and industries converge to Penang due to its superior livability factors it will elevate the State to a regional business hub encompassing trade from the Indonesia-Malaysia-Thailand Growth Triangle (IMT-GT) region

l1304amp3I]$13011-131to build self-reliance amongst Penangites and to dissuade them from the dependency syndrome especially on resources and money politics The State Government is committed to providing the best environment for businesses to thrive

Business Advocate

Sabah

lraquo3kU$30$3amp$M-ampkUMmicrosup3acutemiddot10ampacutefrac14ordfmicroacutek-30microsup3acutemiddotat the Sutera Harbour Resort 330133$3amp3ampmicrocedilordmsup1raquovisitors As reported by the kUMmicrosup3acutemiddot`THORN1343amp0Ernst amp Young from 33amp3913amp01microparamicromiddotacutecomprised of Malaysian visitors while 2527 were foreign visitors

A total of 22 countries participated in the expo $ltk$-amp0[amp0Brunei Darussalam Indonesia Taiwan Thailand r3$kamp43013Philippines Australia S$M134amp0I$k30$gamp$Slovakia Germany Zambia m$3[$ampm$3States of America and Japan

SIE 2014 And SIBLT 2014The expo was jointly ampTHORN133lt3K-43ltI]$130ampk$Minister of Infrastructure YB Tan Sri Panglima Joseph g0$[3$$$3I]$130amp^amp030$Territory Australia The Right Honourable Adam Giles

The Sabah International Expo (SIE) is Sabahs premier business fair and a State Government sanctioned trade exposition It is held $$lt$[amp3[$4I3ltkl9$3capitalises on Sabah being the regional hub for the BIMP-EAGA region a grouping of sub-regional economic cooperative amp$13amp90$amp03$acutesup1amp$13

population of more than sup1acuteraquoamp$-amp-

In conjunction with the M-ampamp03$middotraquosup3delegates attended the Sabah International Business 4$13amp$lkUHlmicrosup3acutemiddotamp$acuteraquok-30microsup3acutemiddotl33403Right Honourable Adam S1I]$130of Northern Territory Australia who addressed the challenges facing the Northern Territory and

3Samp90$$31ecircamp03$enhancing Asian relations $30amp$$ul1TjDirector Alvin Goh who -01$3amp$ul114131311stories

SIE has seen 230000 visitors thus far since its inception in the year 2000 It has grown $3amp$9$33301331the close public-private partnership in the State as both parties work together to promote progress prosperity and development

]UIIUZampamp0$collaboration with Tenaga Nasional Berhad (TNB) and SAJ Holdings Sdn Bhd organised a half-day 0$3$3use of energy and water in the State

Held in September at the DoubleTree by Hilton Hotel Johor the

iQXQiQGhfrac34gQGwQZNfrac34sfrac34frac34aeligZDfrac34+aelig

Johor

0$133$ltparticipants and featured two speakers Tuan Haji [0$Ij1Senior Manager of Green Technology TNB and Mohd Zin Othman General Manager of Operations SAJ who respectively presented on sup1GZGq9AXGfrac34ZGgNsfrac34QZfrac34Malaysiardquo and ldquoWater is Precious Do We Have

Enoughrdquo

l013-01$33amp$touched on the various forms of energy used for supply in the State such as biogas biomass and solar with the exception of hydroelectricity The second presentation focused on the latest technologies used 3amp$1403k33130

01091014THORN13$3given the growing demand and expanding population 133paraacuteK130microsup3acuteparastood at 35 million people In addition an interesting fact that came to light 13middotmiddot303$3plants and 23000km of pipes transporting water throughout the State

16th Annual SME Exhibition Suntec City Singapore 2014

Johor

50 51

REGIONAL FOCUS East Coast

Business Advocate

East Coast

MICCI East Coast Meeting and New Members Induction

Labuan IBFC Masterclass]UIIUg$$in collaboration 34$UHRIIncorporated Sdn Bhd organised a half-day 1$0$`133amp0microsup3acutemiddotat the Eastern amp Oriental Hotel Penang Titled sup1qfrac34ifrac34hGfrac34wMhPgGfrac34Solutions to Structure Both Your Business amp Personal Wealthrdquo the seminar featured Zecirc0U1K0133amp01amp$Otildek-13g0amp1331amp4$UHRIU$13amp9$amp909amp4$UHRI1-0amp41331$

1amp43amp$11-1313ltamp$34$30amp0amp$1amp0ampTHORN1311-133exemptions and mid-shore jurisdictions to name a few

Haji Mohd Rasheed [$$]ampU01k$amp0Iamp4$1OtildeTWealth Management Otilde13ltg$$$ampOtilde11amp13313$presented on ldquoPrivate Wealth Management via Labuan IBFCrdquo which covered the intricacies and importance of private wealth management 41$34$l0413

Penang

H1$[44-404$UHRIU$13amp0-amp03Sdn Bhd is a leading 41$11$$$1313$30$1g1313that provides investors an ideal balance of 113$4303lt$certainty in a middle

shore jurisdictionAttended by close to 50 participants the seminar not only provided valuable insights on how to 0ampamp$141$1143also on how to manage personal wealth

Penang

Networking Evening hosted by Jyske Bank

52 53

Ng Lee Penn is the General Manager for Health Safety Environment Quality and Utilities Operations for BASF Petronas Chemical Sdn Bhd Lee Penn has 15 years of working experience in EHS quality management operational planning and strategic marketing Prior to joining aelig+frac34(aelig+frac34Chemicals she was iPGfrac34GNQZ9Xfrac34G9Dfrac34Mfrac34Distribution Safety and Emergency GheZhGfrac34QZfrac34aelig+brvbarhfrac34Competence Centre for Environment Health and Safety (EHS) amp Security in aelig+frac34aelighQ9frac34(9BQwQBiexclfrac34

Regional Focus

3 How has the importance of $90amp$$3

protection changed 3$3I131sector through the years

lI1311133amp0understands the challenges ndash and could even say recognised the uphill journey to be had with regards to environmental protection before most of the other industries even saw environmental protection as a challenge The chemicals industry has progressively incorporate environmental policies in production the safe and responsible distribution of chemicals and how business is conducted which supports the environmental sustainability agenda This commitment can be seen in the establishment ampj1-amp$1I0worldwide sustainable environment code

subscribed to by chemical companies

However we all see and recognise growing and constantly evolving needs from stakeholders Those that the chemicals industry companies have had to respond to very 413lt$134ordf13amp-$133amp

$90amp$$31yenregulations

- Shareholders expectations for good returns on a sustainable investment

ordfI413amp0-1333amp$1for better products and products that reduce carbon footprint

ordfI9kamp133lt-1333amp$1$4$civil responsibility amid global challenges

- Media expectations on fast and accurate reporting Done right this elicits trust

In conclusion the chemicals sector in general and BASF gMlj`^kI131

1-1313lt$long-term view with regards to environmental protection and satisfying dramatically rising energy demands We contribute to meeting 1amp133lt1$1amp0sustainably and thus help master some of the amp01lt13$1Ultimately this generates business sustainability opportunities for us as well

4 What are 3amp$ordf30 $31amp

$13$13ampordf0$lt$13amp$1093amp$$3391$amp1into the company -amp1amp-lt

We believe that principles regarding environmental protection needs to be deeply embedded to ensure sustainability of our company and valued

MICCI Chats With Ng Lee Pennfrac34gfrac34G9XiPfrac34aelig+frac34(aelig+

ndash internal audits are a big part of our daily working lives We conduct regular internal audits on process safety occupational health and safety and environmental protection This is to ensure that our systems and procedures adhere to the highest standards

Furthermore we ensure these high standards of environmental protection extend to and are complied with by the contractors and suppliers we work with In addition to economic criteria our core suppliers are selected on the basis of environmental protection labour and social standards We even recently awarded 1313amp$30133amp0yen10913provider awards The winners were chosen with environmental performance as one of the main criteria

While I oversee the environmental sustainability of BASF gMlj`^kI131operations it must be said that environmental sustainability is driven at every level and by every employee of the company

2 Why do you see $90amp$$3 protection as a

$13110lt943313amp-$11amp4embrace

Environmental protection IS indeed a necessary value for companies Being environmentally responsible makes good business sense as it ensures our continuing 1amp1313$13ampamp-03within the community

We are also coming up against the very real threat of increasing scarcity of natural resources There are already seven billion people living on our planet and this number keeps growing with a projected nine billion people by the year 2050 And all these people will of course want to improve their quality of life This will require more nutrition more energy more housing and more of many other things to satisfy their needs

This means that it is critical that we act $ampIamp-$113$amptheir part in protecting the environment to help address this challenge Development is sustainable when it ldquomeets the needs of the present without comprising the ability of future generations to meet their own needsrdquo For a company this $13amp$303balance between driving business and protecting the environment

1 1S$0 Manager for T3

Safety Environment i43lt$m331Operations you oversee the $90amp$$31413$3ltampHkRgMlj`^kI131operation What are 1amp$90amp$$3initiatives in which ltamp49-ltamp00amp

The company sets high standards in the area of environmental 01-amp$13lt0133$the commitment of both shareholders in creating value and striving for performance that does not merely comply with 043amp$143ecirc1339lt$THORN13$3lt$1and reduces our possible environmental impact This commitment can 1$$313amp-$lt1active participation in j1-amp$1I0worldwide sustainable environment code subscribed to by chemical companies

We have a responsibility to take care of our planet and preserve its beauty resources and strength for future generations It is a

great privilege to be part of the team here at BASF gMlj`^kI1313amprealise these goals

Systems and structures 0amp0$13amp0133how serious the company is about environmental protection and ultimately sustainable development This message is deeply ingrained into the company whereby I-amp$$k413$Developmentrdquo is embedded as one of the 13amp-$lt1k30313Pillars

We carry out various initiatives and campaigns with both our employees and the local community that encourage employees contractors and business partners on a regular basis to reinforce the sustainable development message This include collaborations with the other chemical companies based in the surrounding area for the annual Balok River Adoption Programme (BRAP) and with the Malaysian Nature Society of Pahang for regular environmental activities This year we cleaned and improved the turtle hatchery area at Teluk Mak Nik Terengganu and released turtle hatchlings back to the sea

U31$3413amp43turtles beach cleanings and tree plantings though

Business Advocate

54 55

Regional FocusBusiness Advocate

business partners We engage a long-term view on this and believe 33I130lt1$$0amp0ecirc1339environmental protection By instilling the principles values and goals right into the 13amp-$lt1-amp1amp-ltampI130ltK091Sustainabilityrdquo we ensure that this common vision and goal is considered in all we do

In the long-term this is seen in how sustainability drives upcoming investments and it ensures energy THORN13$3313$ampamp1$environment friendly 1$13amp$$ltimpact in operations is incorporated right from the beginning

5 How has the Verbund concept shaped

3$90amp$$3-amp1amp-ltampHkRgMlj`^kI131

lr04$13amp$13-31a BASF-centric one and it means ldquointegratedrdquo or ldquoconnectedrdquo In BASF everything is connected HkR1sup1r04$sites these sites create amp$amp3amp13THORN13$3production systems by means of smart interlinking The by-product of one plant is used as the starting material for another So there is almost no waste l1133r04$concept is about

BASF PETRONAS I131amp-331-0$13-$3[4$3$13$3r04$

principle is a major part of 313amp-$lt11413$development story We connect our production our technologies our customers our business partners and also our employees in order to make the most of our resources develop innovative solutions and create value from what might otherwise have been wasted

We do not just produce chemicals - we create chemistry for a sustainable future This philosophy is deeply 0ampamp3$313amp-$lt1belief For us this is an ongoing journey and we need all employees to live up to this and make contributions towards sustainable development

6 l4ltintegrated site in Gebeng

Kuantan is one of 33amp$1amp3013r04$13$31g1313region (outside of China) How do you 31-1333$90amp$$3amp43ampampamp1313company operations in the East Coast region amp]lt1

Having the site here encourages more investments and attracts other investors in setting up here in Gebeng While these investments propel Gebeng as one amp]lt111313production powerhouses this also brings challenges in minimising environmental impact Strong cooperation

and support from the Department of Environment and their ampTHORN13011$$ecirc0$3010amp$14$THORN13$31$minimising waste and emissions to proper facilities layout

On a more social side cooperation with NGOs has to be further strengthened and open communications with the local community is needed

7 s3amp standards have been adopted

lt]lt1$13amp-$13amp043$90amp$$3protection practices

Malaysian companies are governed by the standards outlined by the Malaysian Department of Environment There are many standards which are based on approved international European and USA standards such as international convention in all areas of concerning environmental protection from waste water discharge standards air emission standards to Waste handling and disposal European yenmk13$010

applied for Risk Based Approach in evaluating environmental impact while US EPA standards are the guidelines for soil and ground water contamination analysis

Malaysia also has strict 041amp$ordf$-$$$$

amp$$amp0$41301and their development

- Environmental impact studies

- Environment Management programs

- Response to environmental emergencies

The establishment of international chemical companies in the area also means that the highest global corporate standards are applied by the operators At BASF gMlj`^kI131we strongly adhere to strict corporate BASF environmental protection standards that place heavy emphasis in controlling emissions at the source data traceability of waste that is generated and review on a continuous basis on reduction and amp-33amp$-amp3$3We also publish an annual r04$130-amp0313details our environmental commitment and performance

5756

Lifestyle

Words And Images By Sanjitpaal Singh

ordf31-13ampwords and its one that portray the colossal magnitude for every living being on this planet On every step through the forest life is apparent regardless of time and age proving to be an admirable trait of complex creatures and plant-life alike

This wondrous ecosystem generates and regenerates naturally in an endless cycle to produce provide for its inhabitants and to endlessly survive Each from the ever so minute to enormous trees standing tall amongst its peers - life here sustains from only natural elements of earth water and the sun

From rolling mistsbeneath the hills at dawn to starry night skies this is a yearning through every hearts desire for the serenity of life away from the city Through photography we immortalise these emotions for all to view and take pleasure in These images most frequently end up as a feature in our homes from the wondrous plateau that gleams inspiration

What would a -amp3amp0-0$ordfI03$1yen

lenses- Storage media

(compatible to camera)- Tripod for stabilityordfIamp31kamp1amp$

garments hat

- Water amp Trail mix Photography has grown from a tool for visual reference art form a leisure activity a social medium for visual expressions becoming todays most trended lifestyle

In the next issue we will provide examples with techniques to photograph various aspects that can be found in nature together with some safety notes while in the wild

Sanjitpaal Singh is a multi international award winning photographer actively involved in various nature and wildlife and photography related activities Sponsored by various international top named photography brands he actively explores forests to MkXwQXfrac34PQhfrac349heQg9iQZfrac34ifrac34hPqfrac34the beauty of the Malaysian natural heritage to the world

Business Advocate

6160

Business Advocate

Living GreenBuilding for a growing population and preserving the environment is a dichotomy perhaps as old as the dawn of industry Accommodating the 6 billion people on this planet is a 90lt13amp13ltecirc0for mother earth

In recent times the property industry has been demonstrating realisation of 3113amp13ordfecirc133and concepts like sustainable development and green building are 13amp$ampecirc31of the concrete jungles around the world

Relatively few buildings in the Klang Valley provide a good benchmark for sustainable living My personal favorite in the KLCC area is The Troika It combines design and technology to create an aesthetically pleasing structure that interacts organically with its surroundings and 1$0ltTHORN13$3The beton brut architecture boldly reveals concrete in its raw splendor As a result hardly any paint is used on the building

All the windows use low-emissivity glass which increases

Ikhram is an award-winning

investment property advisor

and property analyst with a

focus on residential properties

in the KLCC area and niche

property products in Australia

Gfrac34qgQiGhfrac34egXQwQB9XXsfrac349Akifrac34iPGfrac34local property market at his

AXNfrac34QpQZN+e9BGiexclBYiexclYsfrac34 9ZDfrac34P9hfrac34AGGZfrac34MG9ikgGDfrac34QZfrac34 PGfrac34DNGfrac34+frac349ZDfrac34p9gQkhfrac34iPGgfrac34ekAXQB9iQZhiexcl

By Nikki Huet

For more infromation contact

nikkihuetgmailcom

thermal insulation The use of inverter air-conditioning systems in all the apartments further enhances 3$0ltTHORN13$13ltof the building

My personal favorite is the green lung that is the heart of The Troika It is a large courtyard

with impeccably pruned foliage almost like something Giorgio Armani would have done were he a landscaper This very green garden is central to the entire complex It is literally a breath of fresh air

Who says being green cannot be stylish

QZQZNfrac34aeligifrac3449h9AQfrac34QhigWasabi Bistro at the Mandarin Oriental Hotel [44-40ampecirc01exquisite authentic Japanese cuisine in an elegant private setting An open dining area the sushi bar and private booths ampecirc0$0113amp13of seating Meetings and gatherings can be hosted in the private dining area available On the weekends Wasabi Bistro is also popular with families There are plenty of choices for everyone on the menu

About a quarter of Japanese popular recipes use seaweed to boost 9amp40U31013$

iodine - vital for a healthy thyroid - copper calcium iron and magnesium The Seaweed Salad at Wasabi Bistro is a mix of fresh seaweeds that beautifully complement each other ndash it is a must try Order the Agedashi Tofu or the Tofu and Seaweed Salad to start your mealRice a staple in the Asian

diet is a good source of protein whereas the omega-3 fatty acids in 10$3amp03protection and improved blood circulation Donrsquot 43ltltamp4$yourself thoroughly enjoying the delightful Rainbow Roll or the rich and divine Kumirsquos No 1 The wasabi freshly

made and served with sushi cleanses the palate Wasabi in general is said to have compounds in it that can help prevent tooth decay Wasabi has also been found to aid cancer prevention and prevent blood clots if consumed regularly As with everything good moderation is key

HOLYHULQJVROXWLRQV

QWHJUDWHGORJLVWLFVVROXWLRQV9HUWLFDO0DUNHWV9HUWLFDO0DUNHWV

QWHJUDWHGORJLVWLFVVROXWLRQVIRUWKHODUJHVWVHFWRUV

6FKHQNHU SURYLGHV FRPSOH[ WUDQVSRUW DQG 6FKHQNHU SURYLGHV FRPSOH[ WUDQVSRUW DQGORJLVWLFV VHUYLFHV IURP D VLQJOH VRXUFH LWKORFDOL]HG NQRZKRZ DQG ZRUOGZLGH H[SHULHQFH 6FKHQNHU XQLWHV DOO WKH WUDQVSRUW PRGHV XQGHU RQHURRI H RIIHU RX XQLTXH LQWHJUDWHG ORJLVWLFV VROXWLRQVsup2 RQ WKH URDG DW VHD LQ WKH DLU DQG LQ FRQWUDFWORJLVWLFV IURP D VLQJOH VRXUFHORJLVWLFV IURP D VLQJOH VRXUFH

6FKHQNHURJLVWLFV0DODVLD6GQKGZZZGEVFKHQNHUFRPP

Q12015 B

usiness amp Environm

ent

T

he P

remier A

dvocate for the B

usiness C

omm

unity

46 47

MICCI News

Sabah

MICCI Meets His Excellency Vladimir Lopato-Zagorsky Ambassador of the Embassy Mfrac34iPGfrac34GekAXQBfrac34Mfrac34GX9gkhfrac34ifrac34Indonesia and Malaysia

Budget Forum by Ernst amp Young

Sabah

speech adding that the year has seen many challenges and opportunities that have impacted the economy Businesses are still adjusting to the implementation of minimum wage while the introduction of GST $-0microsup3acute 13$11businesses training their people and setting up their accounting systems to accommodate for this new taxation system Under all these challenging conditions the State has seen a fair degree of new investments mainly due to the abundance of natural resources coupled with stable political and

economic situation ldquoWe foresee greater investments in downstream activities in such sectors as agriculture aquaculture tourism and oil and gas We are sure that the State Samp90$$31$913amp0friendly and hand-holding policies are helping in the implementation of these investmentsrdquo Datuk Arulpragasam commended 3Samp90$$3amp$31ecircamp03to develop the infrastructure in the State particularly amp$13amp-3$middotacute$amp0and connecting roads throughout the State while 4030amp133$j]paraacuteamp$amp03ampltamp90

projects due to commence 33$ampmicrosup3acutemiddotHe further highlighted on a few areas concerning businesses in the State namely the liberalisation amp3Iamp3gamp13ltbetween Peninsular and Sabah deferment of the revision of the minimum

wage and for the State to look into tapping more reliable source of power such as natural gas The luncheon provided an excellent stage for business people to convene network and exchange ideas on the developments in the State

Business Advocate

]UIIUg0130331acutesup3micro$$$9010ltluncheon in September microsup3acutemiddot33U-$Hotel Ipoh A total of 200 members and guests 33$3Ugrave30$ampamp$which was made even more memorable with the presence of distinguished keynote speaker former Minister of International Trade amp Industry Tan Sri j

The Guest of Honour State Exco YB Dato Dr Mah Hang Soon represented $903IMinisters speech in which 13333amp03acute13ampmicrosup3acutemiddot3k33managed to bring in a total ampj]raquomiddotsup3amp$amp03amp$913$311-1313ltin the manufacturing sector Additionally as part of its long term plans the State will be constructing the Southern Perak Development Region which would be modeled along the Iskandar Malaysia Development Region With the proposed 13amp$1304133amp$amp3paraacutesup1s13Iamp13M-011ltfrom Banting to Taiping there would be further economic growth in the aforementioned Southern

MICCI Perak Annual Luncheon

Perak Development Region Moreover the State had recently formed the Menteri Besar Incorporated whose primary responsibility was to spearhead Peraks progress under the Perak Amanjaya Transformation Plan With these initiatives in place Perakians would be able to enjoy better infrastructure and amenities

]UIIUg00$13I0$K3ampkHampamp$in his address emphasised the urgent need to make 9m$1331in industrial estates and business precincts of Ipoh Manjung and TaipingHe further reiterated the importance of having more 310ampU-amp3amp$3amp

international destinations to increase trade and tourism

Before long Tan Sri j3ampamp313captivating her audience with her invigorating 1-13kTHORN033in order for businesses to prosper there was a need to institute pro-business policies citing the Ali Baba IPO an e-commerce company as an example to follow suit With Malaysia moving towards 01$r1amp$microsup3microsup33was imperative that global benchmarks and standards are set Furthermore Tan Sri commented that the present generation Y amp Z workforce dictates higher expectations given their

keen interest and routine to technological resources She added that competitiveness was pivotal for businesses and the country as both internal factors such as entrepreneurship capabilities business strategies people management and keeping abreast with the market and external factors such as the need for the public sector to periodically review its existing rules and procedures for relevancy and obsoleteness are contributing factors at work

Iamp$134$l$k040amp0the revival of the Malaysia Incorporated concept and philosophy to serve as the modus operandi to keep up the pace with liberalisation

Perak

]UIIUk033amp3ampmiddotmicrosup301and guests to its annual 4$13amp$$4413microsup3acutemiddot3the The Magellan Sutera [amp3[$4klevent was attended by the Honorable Datuk Raymond l$K-43ltI]$130of Sabah representing the I]$130ampkuH

MICCI Sabah Annual Luncheon

Datuk Ir Edward Yong ]ltamp0amp[amp3[$4I3lt$uHK34]1Manjun Minister of lamp401I4340$Environment Sabah ]UIIUk0$13I0$H0S$Datuk Arulpragasam welcomed all present in his

48 49

MICCI News

Sunset Cruise By Simpson Marine Sdn Bhd

Members and guests of ]UIIUg$$0amp13by Simpson Marine Sdn Bhd to a sunset cruise from Straits Quay Marina to the 013g$$H0amp$amp0

their luxury yacht the Four Ramp01$^amp90microsup3acutemiddot

As the tide was low that day the Four Flowers had to anchor out at sea near

the Straits Quay Marina Guests were transported to the yacht on Eastern Otilde`0$313033lt]03$0they were then welcomed with cocktails and light refreshments before cruising by the scenic shores of the islandThroughout the exhilarating journey that lasted close to two hours Simon Theseira Senior Broker for Simpson Marine Malaysia and

his team entertained the guests with a tour of the yacht while elaborating on the services provided by Simpson Marine

M131$acutefrac14raquomiddot$Tamp$[amp$$1303$3130th anniversary this year Simpson Marine provides a wide range of yacht services throughout Asia and is the exclusive dealer amp0$ltamp3amp01leading yacht brands in 30amp$3ampTHORN131$Tamp$[amp$I$l$Thailand Indonesia Singapore and Malaysia

Convergence ndash Penangrsquos Future

]UIIUg$$31annual luncheon dialogue 33I]$130ampg$$uHS4$M$$k-30microsup3acutemiddotlIamp$90$13g$$1R43403luncheon was attended by 13amp13ampacutemicrosup301$guests at the Trader Hotel

U$10113IMinister brought to light on how convergence has and will continue to propel Penang to greater

heights The convergence of manufacturing and services sectors talent and infrastructure were among some of the main areas raised

Today many internationally acclaimed manufacturers have located and set-up their services or RampD hubs in Penang to complement their manufacturing arm This insulates the local economy from cyclical impacts and provides

Penang

Penang

3k33113amp$amplt3additional resilience

g$$19013ltamp134340and heritage augmented lt31m^MkI`samp0Heritage status provides an exceptional backdrop to the convergence of creative talents that has resulted in the rapid development of the services sector Shared Services and Outsourcing (SSO) Business Processing Outsourcing (BPO) and [$ampg0amp1311$[g`13amp-$19now set-up base in Penang providing employment opportunities to over 3000 local people Furthermore the State Government has invested in a RM33 billion Business Process Outsourcing and Information Technology Outsourcing (BPO-ITO) 4$Hlt$-13ampensure continuous growth in this sector that will lead to high-paying and knowledge intensive jobs for tens of thousands

Penang has been consistently rated one of the top ten most livable cities in Asia a testimony to the direct convergence ampamp3g$$11ampUgrave3and hard infrastructure which is continually being improved As businesses talents and industries converge to Penang due to its superior livability factors it will elevate the State to a regional business hub encompassing trade from the Indonesia-Malaysia-Thailand Growth Triangle (IMT-GT) region

l1304amp3I]$13011-131to build self-reliance amongst Penangites and to dissuade them from the dependency syndrome especially on resources and money politics The State Government is committed to providing the best environment for businesses to thrive

Business Advocate

Sabah

lraquo3kU$30$3amp$M-ampkUMmicrosup3acutemiddot10ampacutefrac14ordfmicroacutek-30microsup3acutemiddotat the Sutera Harbour Resort 330133$3amp3ampmicrocedilordmsup1raquovisitors As reported by the kUMmicrosup3acutemiddot`THORN1343amp0Ernst amp Young from 33amp3913amp01microparamicromiddotacutecomprised of Malaysian visitors while 2527 were foreign visitors

A total of 22 countries participated in the expo $ltk$-amp0[amp0Brunei Darussalam Indonesia Taiwan Thailand r3$kamp43013Philippines Australia S$M134amp0I$k30$gamp$Slovakia Germany Zambia m$3[$ampm$3States of America and Japan

SIE 2014 And SIBLT 2014The expo was jointly ampTHORN133lt3K-43ltI]$130ampk$Minister of Infrastructure YB Tan Sri Panglima Joseph g0$[3$$$3I]$130amp^amp030$Territory Australia The Right Honourable Adam Giles

The Sabah International Expo (SIE) is Sabahs premier business fair and a State Government sanctioned trade exposition It is held $$lt$[amp3[$4I3ltkl9$3capitalises on Sabah being the regional hub for the BIMP-EAGA region a grouping of sub-regional economic cooperative amp$13amp90$amp03$acutesup1amp$13

population of more than sup1acuteraquoamp$-amp-

In conjunction with the M-ampamp03$middotraquosup3delegates attended the Sabah International Business 4$13amp$lkUHlmicrosup3acutemiddotamp$acuteraquok-30microsup3acutemiddotl33403Right Honourable Adam S1I]$130of Northern Territory Australia who addressed the challenges facing the Northern Territory and

3Samp90$$31ecircamp03$enhancing Asian relations $30amp$$ul1TjDirector Alvin Goh who -01$3amp$ul114131311stories

SIE has seen 230000 visitors thus far since its inception in the year 2000 It has grown $3amp$9$33301331the close public-private partnership in the State as both parties work together to promote progress prosperity and development

]UIIUZampamp0$collaboration with Tenaga Nasional Berhad (TNB) and SAJ Holdings Sdn Bhd organised a half-day 0$3$3use of energy and water in the State

Held in September at the DoubleTree by Hilton Hotel Johor the

iQXQiQGhfrac34gQGwQZNfrac34sfrac34frac34aeligZDfrac34+aelig

Johor

0$133$ltparticipants and featured two speakers Tuan Haji [0$Ij1Senior Manager of Green Technology TNB and Mohd Zin Othman General Manager of Operations SAJ who respectively presented on sup1GZGq9AXGfrac34ZGgNsfrac34QZfrac34Malaysiardquo and ldquoWater is Precious Do We Have

Enoughrdquo

l013-01$33amp$touched on the various forms of energy used for supply in the State such as biogas biomass and solar with the exception of hydroelectricity The second presentation focused on the latest technologies used 3amp$1403k33130

01091014THORN13$3given the growing demand and expanding population 133paraacuteK130microsup3acuteparastood at 35 million people In addition an interesting fact that came to light 13middotmiddot303$3plants and 23000km of pipes transporting water throughout the State

16th Annual SME Exhibition Suntec City Singapore 2014

Johor

50 51

REGIONAL FOCUS East Coast

Business Advocate

East Coast

MICCI East Coast Meeting and New Members Induction

Labuan IBFC Masterclass]UIIUg$$in collaboration 34$UHRIIncorporated Sdn Bhd organised a half-day 1$0$`133amp0microsup3acutemiddotat the Eastern amp Oriental Hotel Penang Titled sup1qfrac34ifrac34hGfrac34wMhPgGfrac34Solutions to Structure Both Your Business amp Personal Wealthrdquo the seminar featured Zecirc0U1K0133amp01amp$Otildek-13g0amp1331amp4$UHRIU$13amp9$amp909amp4$UHRI1-0amp41331$

1amp43amp$11-1313ltamp$34$30amp0amp$1amp0ampTHORN1311-133exemptions and mid-shore jurisdictions to name a few

Haji Mohd Rasheed [$$]ampU01k$amp0Iamp4$1OtildeTWealth Management Otilde13ltg$$$ampOtilde11amp13313$presented on ldquoPrivate Wealth Management via Labuan IBFCrdquo which covered the intricacies and importance of private wealth management 41$34$l0413

Penang

H1$[44-404$UHRIU$13amp0-amp03Sdn Bhd is a leading 41$11$$$1313$30$1g1313that provides investors an ideal balance of 113$4303lt$certainty in a middle

shore jurisdictionAttended by close to 50 participants the seminar not only provided valuable insights on how to 0ampamp$141$1143also on how to manage personal wealth

Penang

Networking Evening hosted by Jyske Bank

52 53

Ng Lee Penn is the General Manager for Health Safety Environment Quality and Utilities Operations for BASF Petronas Chemical Sdn Bhd Lee Penn has 15 years of working experience in EHS quality management operational planning and strategic marketing Prior to joining aelig+frac34(aelig+frac34Chemicals she was iPGfrac34GNQZ9Xfrac34G9Dfrac34Mfrac34Distribution Safety and Emergency GheZhGfrac34QZfrac34aelig+brvbarhfrac34Competence Centre for Environment Health and Safety (EHS) amp Security in aelig+frac34aelighQ9frac34(9BQwQBiexclfrac34

Regional Focus

3 How has the importance of $90amp$$3

protection changed 3$3I131sector through the years

lI1311133amp0understands the challenges ndash and could even say recognised the uphill journey to be had with regards to environmental protection before most of the other industries even saw environmental protection as a challenge The chemicals industry has progressively incorporate environmental policies in production the safe and responsible distribution of chemicals and how business is conducted which supports the environmental sustainability agenda This commitment can be seen in the establishment ampj1-amp$1I0worldwide sustainable environment code

subscribed to by chemical companies

However we all see and recognise growing and constantly evolving needs from stakeholders Those that the chemicals industry companies have had to respond to very 413lt$134ordf13amp-$133amp

$90amp$$31yenregulations

- Shareholders expectations for good returns on a sustainable investment

ordfI413amp0-1333amp$1for better products and products that reduce carbon footprint

ordfI9kamp133lt-1333amp$1$4$civil responsibility amid global challenges

- Media expectations on fast and accurate reporting Done right this elicits trust

In conclusion the chemicals sector in general and BASF gMlj`^kI131

1-1313lt$long-term view with regards to environmental protection and satisfying dramatically rising energy demands We contribute to meeting 1amp133lt1$1amp0sustainably and thus help master some of the amp01lt13$1Ultimately this generates business sustainability opportunities for us as well

4 What are 3amp$ordf30 $31amp

$13$13ampordf0$lt$13amp$1093amp$$3391$amp1into the company -amp1amp-lt

We believe that principles regarding environmental protection needs to be deeply embedded to ensure sustainability of our company and valued

MICCI Chats With Ng Lee Pennfrac34gfrac34G9XiPfrac34aelig+frac34(aelig+

ndash internal audits are a big part of our daily working lives We conduct regular internal audits on process safety occupational health and safety and environmental protection This is to ensure that our systems and procedures adhere to the highest standards

Furthermore we ensure these high standards of environmental protection extend to and are complied with by the contractors and suppliers we work with In addition to economic criteria our core suppliers are selected on the basis of environmental protection labour and social standards We even recently awarded 1313amp$30133amp0yen10913provider awards The winners were chosen with environmental performance as one of the main criteria

While I oversee the environmental sustainability of BASF gMlj`^kI131operations it must be said that environmental sustainability is driven at every level and by every employee of the company

2 Why do you see $90amp$$3 protection as a

$13110lt943313amp-$11amp4embrace

Environmental protection IS indeed a necessary value for companies Being environmentally responsible makes good business sense as it ensures our continuing 1amp1313$13ampamp-03within the community

We are also coming up against the very real threat of increasing scarcity of natural resources There are already seven billion people living on our planet and this number keeps growing with a projected nine billion people by the year 2050 And all these people will of course want to improve their quality of life This will require more nutrition more energy more housing and more of many other things to satisfy their needs

This means that it is critical that we act $ampIamp-$113$amptheir part in protecting the environment to help address this challenge Development is sustainable when it ldquomeets the needs of the present without comprising the ability of future generations to meet their own needsrdquo For a company this $13amp$303balance between driving business and protecting the environment

1 1S$0 Manager for T3

Safety Environment i43lt$m331Operations you oversee the $90amp$$31413$3ltampHkRgMlj`^kI131operation What are 1amp$90amp$$3initiatives in which ltamp49-ltamp00amp

The company sets high standards in the area of environmental 01-amp$13lt0133$the commitment of both shareholders in creating value and striving for performance that does not merely comply with 043amp$143ecirc1339lt$THORN13$3lt$1and reduces our possible environmental impact This commitment can 1$$313amp-$lt1active participation in j1-amp$1I0worldwide sustainable environment code subscribed to by chemical companies

We have a responsibility to take care of our planet and preserve its beauty resources and strength for future generations It is a

great privilege to be part of the team here at BASF gMlj`^kI1313amprealise these goals

Systems and structures 0amp0$13amp0133how serious the company is about environmental protection and ultimately sustainable development This message is deeply ingrained into the company whereby I-amp$$k413$Developmentrdquo is embedded as one of the 13amp-$lt1k30313Pillars

We carry out various initiatives and campaigns with both our employees and the local community that encourage employees contractors and business partners on a regular basis to reinforce the sustainable development message This include collaborations with the other chemical companies based in the surrounding area for the annual Balok River Adoption Programme (BRAP) and with the Malaysian Nature Society of Pahang for regular environmental activities This year we cleaned and improved the turtle hatchery area at Teluk Mak Nik Terengganu and released turtle hatchlings back to the sea

U31$3413amp43turtles beach cleanings and tree plantings though

Business Advocate

54 55

Regional FocusBusiness Advocate

business partners We engage a long-term view on this and believe 33I130lt1$$0amp0ecirc1339environmental protection By instilling the principles values and goals right into the 13amp-$lt1-amp1amp-ltampI130ltK091Sustainabilityrdquo we ensure that this common vision and goal is considered in all we do

In the long-term this is seen in how sustainability drives upcoming investments and it ensures energy THORN13$3313$ampamp1$environment friendly 1$13amp$$ltimpact in operations is incorporated right from the beginning

5 How has the Verbund concept shaped

3$90amp$$3-amp1amp-ltampHkRgMlj`^kI131

lr04$13amp$13-31a BASF-centric one and it means ldquointegratedrdquo or ldquoconnectedrdquo In BASF everything is connected HkR1sup1r04$sites these sites create amp$amp3amp13THORN13$3production systems by means of smart interlinking The by-product of one plant is used as the starting material for another So there is almost no waste l1133r04$concept is about

BASF PETRONAS I131amp-331-0$13-$3[4$3$13$3r04$

principle is a major part of 313amp-$lt11413$development story We connect our production our technologies our customers our business partners and also our employees in order to make the most of our resources develop innovative solutions and create value from what might otherwise have been wasted

We do not just produce chemicals - we create chemistry for a sustainable future This philosophy is deeply 0ampamp3$313amp-$lt1belief For us this is an ongoing journey and we need all employees to live up to this and make contributions towards sustainable development

6 l4ltintegrated site in Gebeng

Kuantan is one of 33amp$1amp3013r04$13$31g1313region (outside of China) How do you 31-1333$90amp$$3amp43ampampamp1313company operations in the East Coast region amp]lt1

Having the site here encourages more investments and attracts other investors in setting up here in Gebeng While these investments propel Gebeng as one amp]lt111313production powerhouses this also brings challenges in minimising environmental impact Strong cooperation

and support from the Department of Environment and their ampTHORN13011$$ecirc0$3010amp$14$THORN13$31$minimising waste and emissions to proper facilities layout

On a more social side cooperation with NGOs has to be further strengthened and open communications with the local community is needed

7 s3amp standards have been adopted

lt]lt1$13amp-$13amp043$90amp$$3protection practices

Malaysian companies are governed by the standards outlined by the Malaysian Department of Environment There are many standards which are based on approved international European and USA standards such as international convention in all areas of concerning environmental protection from waste water discharge standards air emission standards to Waste handling and disposal European yenmk13$010

applied for Risk Based Approach in evaluating environmental impact while US EPA standards are the guidelines for soil and ground water contamination analysis

Malaysia also has strict 041amp$ordf$-$$$$

amp$$amp0$41301and their development

- Environmental impact studies

- Environment Management programs

- Response to environmental emergencies

The establishment of international chemical companies in the area also means that the highest global corporate standards are applied by the operators At BASF gMlj`^kI131we strongly adhere to strict corporate BASF environmental protection standards that place heavy emphasis in controlling emissions at the source data traceability of waste that is generated and review on a continuous basis on reduction and amp-33amp$-amp3$3We also publish an annual r04$130-amp0313details our environmental commitment and performance

5756

Lifestyle

Words And Images By Sanjitpaal Singh

ordf31-13ampwords and its one that portray the colossal magnitude for every living being on this planet On every step through the forest life is apparent regardless of time and age proving to be an admirable trait of complex creatures and plant-life alike

This wondrous ecosystem generates and regenerates naturally in an endless cycle to produce provide for its inhabitants and to endlessly survive Each from the ever so minute to enormous trees standing tall amongst its peers - life here sustains from only natural elements of earth water and the sun

From rolling mistsbeneath the hills at dawn to starry night skies this is a yearning through every hearts desire for the serenity of life away from the city Through photography we immortalise these emotions for all to view and take pleasure in These images most frequently end up as a feature in our homes from the wondrous plateau that gleams inspiration

What would a -amp3amp0-0$ordfI03$1yen

lenses- Storage media

(compatible to camera)- Tripod for stabilityordfIamp31kamp1amp$

garments hat

- Water amp Trail mix Photography has grown from a tool for visual reference art form a leisure activity a social medium for visual expressions becoming todays most trended lifestyle

In the next issue we will provide examples with techniques to photograph various aspects that can be found in nature together with some safety notes while in the wild

Sanjitpaal Singh is a multi international award winning photographer actively involved in various nature and wildlife and photography related activities Sponsored by various international top named photography brands he actively explores forests to MkXwQXfrac34PQhfrac349heQg9iQZfrac34ifrac34hPqfrac34the beauty of the Malaysian natural heritage to the world

Business Advocate

6160

Business Advocate

Living GreenBuilding for a growing population and preserving the environment is a dichotomy perhaps as old as the dawn of industry Accommodating the 6 billion people on this planet is a 90lt13amp13ltecirc0for mother earth

In recent times the property industry has been demonstrating realisation of 3113amp13ordfecirc133and concepts like sustainable development and green building are 13amp$ampecirc31of the concrete jungles around the world

Relatively few buildings in the Klang Valley provide a good benchmark for sustainable living My personal favorite in the KLCC area is The Troika It combines design and technology to create an aesthetically pleasing structure that interacts organically with its surroundings and 1$0ltTHORN13$3The beton brut architecture boldly reveals concrete in its raw splendor As a result hardly any paint is used on the building

All the windows use low-emissivity glass which increases

Ikhram is an award-winning

investment property advisor

and property analyst with a

focus on residential properties

in the KLCC area and niche

property products in Australia

Gfrac34qgQiGhfrac34egXQwQB9XXsfrac349Akifrac34iPGfrac34local property market at his

AXNfrac34QpQZN+e9BGiexclBYiexclYsfrac34 9ZDfrac34P9hfrac34AGGZfrac34MG9ikgGDfrac34QZfrac34 PGfrac34DNGfrac34+frac349ZDfrac34p9gQkhfrac34iPGgfrac34ekAXQB9iQZhiexcl

By Nikki Huet

For more infromation contact

nikkihuetgmailcom

thermal insulation The use of inverter air-conditioning systems in all the apartments further enhances 3$0ltTHORN13$13ltof the building

My personal favorite is the green lung that is the heart of The Troika It is a large courtyard

with impeccably pruned foliage almost like something Giorgio Armani would have done were he a landscaper This very green garden is central to the entire complex It is literally a breath of fresh air

Who says being green cannot be stylish

QZQZNfrac34aeligifrac3449h9AQfrac34QhigWasabi Bistro at the Mandarin Oriental Hotel [44-40ampecirc01exquisite authentic Japanese cuisine in an elegant private setting An open dining area the sushi bar and private booths ampecirc0$0113amp13of seating Meetings and gatherings can be hosted in the private dining area available On the weekends Wasabi Bistro is also popular with families There are plenty of choices for everyone on the menu

About a quarter of Japanese popular recipes use seaweed to boost 9amp40U31013$

iodine - vital for a healthy thyroid - copper calcium iron and magnesium The Seaweed Salad at Wasabi Bistro is a mix of fresh seaweeds that beautifully complement each other ndash it is a must try Order the Agedashi Tofu or the Tofu and Seaweed Salad to start your mealRice a staple in the Asian

diet is a good source of protein whereas the omega-3 fatty acids in 10$3amp03protection and improved blood circulation Donrsquot 43ltltamp4$yourself thoroughly enjoying the delightful Rainbow Roll or the rich and divine Kumirsquos No 1 The wasabi freshly

made and served with sushi cleanses the palate Wasabi in general is said to have compounds in it that can help prevent tooth decay Wasabi has also been found to aid cancer prevention and prevent blood clots if consumed regularly As with everything good moderation is key

HOLYHULQJVROXWLRQV

QWHJUDWHGORJLVWLFVVROXWLRQV9HUWLFDO0DUNHWV9HUWLFDO0DUNHWV

QWHJUDWHGORJLVWLFVVROXWLRQVIRUWKHODUJHVWVHFWRUV

6FKHQNHU SURYLGHV FRPSOH[ WUDQVSRUW DQG 6FKHQNHU SURYLGHV FRPSOH[ WUDQVSRUW DQGORJLVWLFV VHUYLFHV IURP D VLQJOH VRXUFH LWKORFDOL]HG NQRZKRZ DQG ZRUOGZLGH H[SHULHQFH 6FKHQNHU XQLWHV DOO WKH WUDQVSRUW PRGHV XQGHU RQHURRI H RIIHU RX XQLTXH LQWHJUDWHG ORJLVWLFV VROXWLRQVsup2 RQ WKH URDG DW VHD LQ WKH DLU DQG LQ FRQWUDFWORJLVWLFV IURP D VLQJOH VRXUFHORJLVWLFV IURP D VLQJOH VRXUFH

6FKHQNHURJLVWLFV0DODVLD6GQKGZZZGEVFKHQNHUFRPP

Q12015 B

usiness amp Environm

ent

T

he P

remier A

dvocate for the B

usiness C

omm

unity

48 49

MICCI News

Sunset Cruise By Simpson Marine Sdn Bhd

Members and guests of ]UIIUg$$0amp13by Simpson Marine Sdn Bhd to a sunset cruise from Straits Quay Marina to the 013g$$H0amp$amp0

their luxury yacht the Four Ramp01$^amp90microsup3acutemiddot

As the tide was low that day the Four Flowers had to anchor out at sea near

the Straits Quay Marina Guests were transported to the yacht on Eastern Otilde`0$313033lt]03$0they were then welcomed with cocktails and light refreshments before cruising by the scenic shores of the islandThroughout the exhilarating journey that lasted close to two hours Simon Theseira Senior Broker for Simpson Marine Malaysia and

his team entertained the guests with a tour of the yacht while elaborating on the services provided by Simpson Marine

M131$acutefrac14raquomiddot$Tamp$[amp$$1303$3130th anniversary this year Simpson Marine provides a wide range of yacht services throughout Asia and is the exclusive dealer amp0$ltamp3amp01leading yacht brands in 30amp$3ampTHORN131$Tamp$[amp$I$l$Thailand Indonesia Singapore and Malaysia

Convergence ndash Penangrsquos Future

]UIIUg$$31annual luncheon dialogue 33I]$130ampg$$uHS4$M$$k-30microsup3acutemiddotlIamp$90$13g$$1R43403luncheon was attended by 13amp13ampacutemicrosup301$guests at the Trader Hotel

U$10113IMinister brought to light on how convergence has and will continue to propel Penang to greater

heights The convergence of manufacturing and services sectors talent and infrastructure were among some of the main areas raised

Today many internationally acclaimed manufacturers have located and set-up their services or RampD hubs in Penang to complement their manufacturing arm This insulates the local economy from cyclical impacts and provides

Penang

Penang

3k33113amp$amplt3additional resilience

g$$19013ltamp134340and heritage augmented lt31m^MkI`samp0Heritage status provides an exceptional backdrop to the convergence of creative talents that has resulted in the rapid development of the services sector Shared Services and Outsourcing (SSO) Business Processing Outsourcing (BPO) and [$ampg0amp1311$[g`13amp-$19now set-up base in Penang providing employment opportunities to over 3000 local people Furthermore the State Government has invested in a RM33 billion Business Process Outsourcing and Information Technology Outsourcing (BPO-ITO) 4$Hlt$-13ampensure continuous growth in this sector that will lead to high-paying and knowledge intensive jobs for tens of thousands

Penang has been consistently rated one of the top ten most livable cities in Asia a testimony to the direct convergence ampamp3g$$11ampUgrave3and hard infrastructure which is continually being improved As businesses talents and industries converge to Penang due to its superior livability factors it will elevate the State to a regional business hub encompassing trade from the Indonesia-Malaysia-Thailand Growth Triangle (IMT-GT) region

l1304amp3I]$13011-131to build self-reliance amongst Penangites and to dissuade them from the dependency syndrome especially on resources and money politics The State Government is committed to providing the best environment for businesses to thrive

Business Advocate

Sabah

lraquo3kU$30$3amp$M-ampkUMmicrosup3acutemiddot10ampacutefrac14ordfmicroacutek-30microsup3acutemiddotat the Sutera Harbour Resort 330133$3amp3ampmicrocedilordmsup1raquovisitors As reported by the kUMmicrosup3acutemiddot`THORN1343amp0Ernst amp Young from 33amp3913amp01microparamicromiddotacutecomprised of Malaysian visitors while 2527 were foreign visitors

A total of 22 countries participated in the expo $ltk$-amp0[amp0Brunei Darussalam Indonesia Taiwan Thailand r3$kamp43013Philippines Australia S$M134amp0I$k30$gamp$Slovakia Germany Zambia m$3[$ampm$3States of America and Japan

SIE 2014 And SIBLT 2014The expo was jointly ampTHORN133lt3K-43ltI]$130ampk$Minister of Infrastructure YB Tan Sri Panglima Joseph g0$[3$$$3I]$130amp^amp030$Territory Australia The Right Honourable Adam Giles

The Sabah International Expo (SIE) is Sabahs premier business fair and a State Government sanctioned trade exposition It is held $$lt$[amp3[$4I3ltkl9$3capitalises on Sabah being the regional hub for the BIMP-EAGA region a grouping of sub-regional economic cooperative amp$13amp90$amp03$acutesup1amp$13

population of more than sup1acuteraquoamp$-amp-

In conjunction with the M-ampamp03$middotraquosup3delegates attended the Sabah International Business 4$13amp$lkUHlmicrosup3acutemiddotamp$acuteraquok-30microsup3acutemiddotl33403Right Honourable Adam S1I]$130of Northern Territory Australia who addressed the challenges facing the Northern Territory and

3Samp90$$31ecircamp03$enhancing Asian relations $30amp$$ul1TjDirector Alvin Goh who -01$3amp$ul114131311stories

SIE has seen 230000 visitors thus far since its inception in the year 2000 It has grown $3amp$9$33301331the close public-private partnership in the State as both parties work together to promote progress prosperity and development

]UIIUZampamp0$collaboration with Tenaga Nasional Berhad (TNB) and SAJ Holdings Sdn Bhd organised a half-day 0$3$3use of energy and water in the State

Held in September at the DoubleTree by Hilton Hotel Johor the

iQXQiQGhfrac34gQGwQZNfrac34sfrac34frac34aeligZDfrac34+aelig

Johor

0$133$ltparticipants and featured two speakers Tuan Haji [0$Ij1Senior Manager of Green Technology TNB and Mohd Zin Othman General Manager of Operations SAJ who respectively presented on sup1GZGq9AXGfrac34ZGgNsfrac34QZfrac34Malaysiardquo and ldquoWater is Precious Do We Have

Enoughrdquo

l013-01$33amp$touched on the various forms of energy used for supply in the State such as biogas biomass and solar with the exception of hydroelectricity The second presentation focused on the latest technologies used 3amp$1403k33130

01091014THORN13$3given the growing demand and expanding population 133paraacuteK130microsup3acuteparastood at 35 million people In addition an interesting fact that came to light 13middotmiddot303$3plants and 23000km of pipes transporting water throughout the State

16th Annual SME Exhibition Suntec City Singapore 2014

Johor

50 51

REGIONAL FOCUS East Coast

Business Advocate

East Coast

MICCI East Coast Meeting and New Members Induction

Labuan IBFC Masterclass]UIIUg$$in collaboration 34$UHRIIncorporated Sdn Bhd organised a half-day 1$0$`133amp0microsup3acutemiddotat the Eastern amp Oriental Hotel Penang Titled sup1qfrac34ifrac34hGfrac34wMhPgGfrac34Solutions to Structure Both Your Business amp Personal Wealthrdquo the seminar featured Zecirc0U1K0133amp01amp$Otildek-13g0amp1331amp4$UHRIU$13amp9$amp909amp4$UHRI1-0amp41331$

1amp43amp$11-1313ltamp$34$30amp0amp$1amp0ampTHORN1311-133exemptions and mid-shore jurisdictions to name a few

Haji Mohd Rasheed [$$]ampU01k$amp0Iamp4$1OtildeTWealth Management Otilde13ltg$$$ampOtilde11amp13313$presented on ldquoPrivate Wealth Management via Labuan IBFCrdquo which covered the intricacies and importance of private wealth management 41$34$l0413

Penang

H1$[44-404$UHRIU$13amp0-amp03Sdn Bhd is a leading 41$11$$$1313$30$1g1313that provides investors an ideal balance of 113$4303lt$certainty in a middle

shore jurisdictionAttended by close to 50 participants the seminar not only provided valuable insights on how to 0ampamp$141$1143also on how to manage personal wealth

Penang

Networking Evening hosted by Jyske Bank

52 53

Ng Lee Penn is the General Manager for Health Safety Environment Quality and Utilities Operations for BASF Petronas Chemical Sdn Bhd Lee Penn has 15 years of working experience in EHS quality management operational planning and strategic marketing Prior to joining aelig+frac34(aelig+frac34Chemicals she was iPGfrac34GNQZ9Xfrac34G9Dfrac34Mfrac34Distribution Safety and Emergency GheZhGfrac34QZfrac34aelig+brvbarhfrac34Competence Centre for Environment Health and Safety (EHS) amp Security in aelig+frac34aelighQ9frac34(9BQwQBiexclfrac34

Regional Focus

3 How has the importance of $90amp$$3

protection changed 3$3I131sector through the years

lI1311133amp0understands the challenges ndash and could even say recognised the uphill journey to be had with regards to environmental protection before most of the other industries even saw environmental protection as a challenge The chemicals industry has progressively incorporate environmental policies in production the safe and responsible distribution of chemicals and how business is conducted which supports the environmental sustainability agenda This commitment can be seen in the establishment ampj1-amp$1I0worldwide sustainable environment code

subscribed to by chemical companies

However we all see and recognise growing and constantly evolving needs from stakeholders Those that the chemicals industry companies have had to respond to very 413lt$134ordf13amp-$133amp

$90amp$$31yenregulations

- Shareholders expectations for good returns on a sustainable investment

ordfI413amp0-1333amp$1for better products and products that reduce carbon footprint

ordfI9kamp133lt-1333amp$1$4$civil responsibility amid global challenges

- Media expectations on fast and accurate reporting Done right this elicits trust

In conclusion the chemicals sector in general and BASF gMlj`^kI131

1-1313lt$long-term view with regards to environmental protection and satisfying dramatically rising energy demands We contribute to meeting 1amp133lt1$1amp0sustainably and thus help master some of the amp01lt13$1Ultimately this generates business sustainability opportunities for us as well

4 What are 3amp$ordf30 $31amp

$13$13ampordf0$lt$13amp$1093amp$$3391$amp1into the company -amp1amp-lt

We believe that principles regarding environmental protection needs to be deeply embedded to ensure sustainability of our company and valued

MICCI Chats With Ng Lee Pennfrac34gfrac34G9XiPfrac34aelig+frac34(aelig+

ndash internal audits are a big part of our daily working lives We conduct regular internal audits on process safety occupational health and safety and environmental protection This is to ensure that our systems and procedures adhere to the highest standards

Furthermore we ensure these high standards of environmental protection extend to and are complied with by the contractors and suppliers we work with In addition to economic criteria our core suppliers are selected on the basis of environmental protection labour and social standards We even recently awarded 1313amp$30133amp0yen10913provider awards The winners were chosen with environmental performance as one of the main criteria

While I oversee the environmental sustainability of BASF gMlj`^kI131operations it must be said that environmental sustainability is driven at every level and by every employee of the company

2 Why do you see $90amp$$3 protection as a

$13110lt943313amp-$11amp4embrace

Environmental protection IS indeed a necessary value for companies Being environmentally responsible makes good business sense as it ensures our continuing 1amp1313$13ampamp-03within the community

We are also coming up against the very real threat of increasing scarcity of natural resources There are already seven billion people living on our planet and this number keeps growing with a projected nine billion people by the year 2050 And all these people will of course want to improve their quality of life This will require more nutrition more energy more housing and more of many other things to satisfy their needs

This means that it is critical that we act $ampIamp-$113$amptheir part in protecting the environment to help address this challenge Development is sustainable when it ldquomeets the needs of the present without comprising the ability of future generations to meet their own needsrdquo For a company this $13amp$303balance between driving business and protecting the environment

1 1S$0 Manager for T3

Safety Environment i43lt$m331Operations you oversee the $90amp$$31413$3ltampHkRgMlj`^kI131operation What are 1amp$90amp$$3initiatives in which ltamp49-ltamp00amp

The company sets high standards in the area of environmental 01-amp$13lt0133$the commitment of both shareholders in creating value and striving for performance that does not merely comply with 043amp$143ecirc1339lt$THORN13$3lt$1and reduces our possible environmental impact This commitment can 1$$313amp-$lt1active participation in j1-amp$1I0worldwide sustainable environment code subscribed to by chemical companies

We have a responsibility to take care of our planet and preserve its beauty resources and strength for future generations It is a

great privilege to be part of the team here at BASF gMlj`^kI1313amprealise these goals

Systems and structures 0amp0$13amp0133how serious the company is about environmental protection and ultimately sustainable development This message is deeply ingrained into the company whereby I-amp$$k413$Developmentrdquo is embedded as one of the 13amp-$lt1k30313Pillars

We carry out various initiatives and campaigns with both our employees and the local community that encourage employees contractors and business partners on a regular basis to reinforce the sustainable development message This include collaborations with the other chemical companies based in the surrounding area for the annual Balok River Adoption Programme (BRAP) and with the Malaysian Nature Society of Pahang for regular environmental activities This year we cleaned and improved the turtle hatchery area at Teluk Mak Nik Terengganu and released turtle hatchlings back to the sea

U31$3413amp43turtles beach cleanings and tree plantings though

Business Advocate

54 55

Regional FocusBusiness Advocate

business partners We engage a long-term view on this and believe 33I130lt1$$0amp0ecirc1339environmental protection By instilling the principles values and goals right into the 13amp-$lt1-amp1amp-ltampI130ltK091Sustainabilityrdquo we ensure that this common vision and goal is considered in all we do

In the long-term this is seen in how sustainability drives upcoming investments and it ensures energy THORN13$3313$ampamp1$environment friendly 1$13amp$$ltimpact in operations is incorporated right from the beginning

5 How has the Verbund concept shaped

3$90amp$$3-amp1amp-ltampHkRgMlj`^kI131

lr04$13amp$13-31a BASF-centric one and it means ldquointegratedrdquo or ldquoconnectedrdquo In BASF everything is connected HkR1sup1r04$sites these sites create amp$amp3amp13THORN13$3production systems by means of smart interlinking The by-product of one plant is used as the starting material for another So there is almost no waste l1133r04$concept is about

BASF PETRONAS I131amp-331-0$13-$3[4$3$13$3r04$

principle is a major part of 313amp-$lt11413$development story We connect our production our technologies our customers our business partners and also our employees in order to make the most of our resources develop innovative solutions and create value from what might otherwise have been wasted

We do not just produce chemicals - we create chemistry for a sustainable future This philosophy is deeply 0ampamp3$313amp-$lt1belief For us this is an ongoing journey and we need all employees to live up to this and make contributions towards sustainable development

6 l4ltintegrated site in Gebeng

Kuantan is one of 33amp$1amp3013r04$13$31g1313region (outside of China) How do you 31-1333$90amp$$3amp43ampampamp1313company operations in the East Coast region amp]lt1

Having the site here encourages more investments and attracts other investors in setting up here in Gebeng While these investments propel Gebeng as one amp]lt111313production powerhouses this also brings challenges in minimising environmental impact Strong cooperation

and support from the Department of Environment and their ampTHORN13011$$ecirc0$3010amp$14$THORN13$31$minimising waste and emissions to proper facilities layout

On a more social side cooperation with NGOs has to be further strengthened and open communications with the local community is needed

7 s3amp standards have been adopted

lt]lt1$13amp-$13amp043$90amp$$3protection practices

Malaysian companies are governed by the standards outlined by the Malaysian Department of Environment There are many standards which are based on approved international European and USA standards such as international convention in all areas of concerning environmental protection from waste water discharge standards air emission standards to Waste handling and disposal European yenmk13$010

applied for Risk Based Approach in evaluating environmental impact while US EPA standards are the guidelines for soil and ground water contamination analysis

Malaysia also has strict 041amp$ordf$-$$$$

amp$$amp0$41301and their development

- Environmental impact studies

- Environment Management programs

- Response to environmental emergencies

The establishment of international chemical companies in the area also means that the highest global corporate standards are applied by the operators At BASF gMlj`^kI131we strongly adhere to strict corporate BASF environmental protection standards that place heavy emphasis in controlling emissions at the source data traceability of waste that is generated and review on a continuous basis on reduction and amp-33amp$-amp3$3We also publish an annual r04$130-amp0313details our environmental commitment and performance

5756

Lifestyle

Words And Images By Sanjitpaal Singh

ordf31-13ampwords and its one that portray the colossal magnitude for every living being on this planet On every step through the forest life is apparent regardless of time and age proving to be an admirable trait of complex creatures and plant-life alike

This wondrous ecosystem generates and regenerates naturally in an endless cycle to produce provide for its inhabitants and to endlessly survive Each from the ever so minute to enormous trees standing tall amongst its peers - life here sustains from only natural elements of earth water and the sun

From rolling mistsbeneath the hills at dawn to starry night skies this is a yearning through every hearts desire for the serenity of life away from the city Through photography we immortalise these emotions for all to view and take pleasure in These images most frequently end up as a feature in our homes from the wondrous plateau that gleams inspiration

What would a -amp3amp0-0$ordfI03$1yen

lenses- Storage media

(compatible to camera)- Tripod for stabilityordfIamp31kamp1amp$

garments hat

- Water amp Trail mix Photography has grown from a tool for visual reference art form a leisure activity a social medium for visual expressions becoming todays most trended lifestyle

In the next issue we will provide examples with techniques to photograph various aspects that can be found in nature together with some safety notes while in the wild

Sanjitpaal Singh is a multi international award winning photographer actively involved in various nature and wildlife and photography related activities Sponsored by various international top named photography brands he actively explores forests to MkXwQXfrac34PQhfrac349heQg9iQZfrac34ifrac34hPqfrac34the beauty of the Malaysian natural heritage to the world

Business Advocate

6160

Business Advocate

Living GreenBuilding for a growing population and preserving the environment is a dichotomy perhaps as old as the dawn of industry Accommodating the 6 billion people on this planet is a 90lt13amp13ltecirc0for mother earth

In recent times the property industry has been demonstrating realisation of 3113amp13ordfecirc133and concepts like sustainable development and green building are 13amp$ampecirc31of the concrete jungles around the world

Relatively few buildings in the Klang Valley provide a good benchmark for sustainable living My personal favorite in the KLCC area is The Troika It combines design and technology to create an aesthetically pleasing structure that interacts organically with its surroundings and 1$0ltTHORN13$3The beton brut architecture boldly reveals concrete in its raw splendor As a result hardly any paint is used on the building

All the windows use low-emissivity glass which increases

Ikhram is an award-winning

investment property advisor

and property analyst with a

focus on residential properties

in the KLCC area and niche

property products in Australia

Gfrac34qgQiGhfrac34egXQwQB9XXsfrac349Akifrac34iPGfrac34local property market at his

AXNfrac34QpQZN+e9BGiexclBYiexclYsfrac34 9ZDfrac34P9hfrac34AGGZfrac34MG9ikgGDfrac34QZfrac34 PGfrac34DNGfrac34+frac349ZDfrac34p9gQkhfrac34iPGgfrac34ekAXQB9iQZhiexcl

By Nikki Huet

For more infromation contact

nikkihuetgmailcom

thermal insulation The use of inverter air-conditioning systems in all the apartments further enhances 3$0ltTHORN13$13ltof the building

My personal favorite is the green lung that is the heart of The Troika It is a large courtyard

with impeccably pruned foliage almost like something Giorgio Armani would have done were he a landscaper This very green garden is central to the entire complex It is literally a breath of fresh air

Who says being green cannot be stylish

QZQZNfrac34aeligifrac3449h9AQfrac34QhigWasabi Bistro at the Mandarin Oriental Hotel [44-40ampecirc01exquisite authentic Japanese cuisine in an elegant private setting An open dining area the sushi bar and private booths ampecirc0$0113amp13of seating Meetings and gatherings can be hosted in the private dining area available On the weekends Wasabi Bistro is also popular with families There are plenty of choices for everyone on the menu

About a quarter of Japanese popular recipes use seaweed to boost 9amp40U31013$

iodine - vital for a healthy thyroid - copper calcium iron and magnesium The Seaweed Salad at Wasabi Bistro is a mix of fresh seaweeds that beautifully complement each other ndash it is a must try Order the Agedashi Tofu or the Tofu and Seaweed Salad to start your mealRice a staple in the Asian

diet is a good source of protein whereas the omega-3 fatty acids in 10$3amp03protection and improved blood circulation Donrsquot 43ltltamp4$yourself thoroughly enjoying the delightful Rainbow Roll or the rich and divine Kumirsquos No 1 The wasabi freshly

made and served with sushi cleanses the palate Wasabi in general is said to have compounds in it that can help prevent tooth decay Wasabi has also been found to aid cancer prevention and prevent blood clots if consumed regularly As with everything good moderation is key

HOLYHULQJVROXWLRQV

QWHJUDWHGORJLVWLFVVROXWLRQV9HUWLFDO0DUNHWV9HUWLFDO0DUNHWV

QWHJUDWHGORJLVWLFVVROXWLRQVIRUWKHODUJHVWVHFWRUV

6FKHQNHU SURYLGHV FRPSOH[ WUDQVSRUW DQG 6FKHQNHU SURYLGHV FRPSOH[ WUDQVSRUW DQGORJLVWLFV VHUYLFHV IURP D VLQJOH VRXUFH LWKORFDOL]HG NQRZKRZ DQG ZRUOGZLGH H[SHULHQFH 6FKHQNHU XQLWHV DOO WKH WUDQVSRUW PRGHV XQGHU RQHURRI H RIIHU RX XQLTXH LQWHJUDWHG ORJLVWLFV VROXWLRQVsup2 RQ WKH URDG DW VHD LQ WKH DLU DQG LQ FRQWUDFWORJLVWLFV IURP D VLQJOH VRXUFHORJLVWLFV IURP D VLQJOH VRXUFH

6FKHQNHURJLVWLFV0DODVLD6GQKGZZZGEVFKHQNHUFRPP

Q12015 B

usiness amp Environm

ent

T

he P

remier A

dvocate for the B

usiness C

omm

unity

50 51

REGIONAL FOCUS East Coast

Business Advocate

East Coast

MICCI East Coast Meeting and New Members Induction

Labuan IBFC Masterclass]UIIUg$$in collaboration 34$UHRIIncorporated Sdn Bhd organised a half-day 1$0$`133amp0microsup3acutemiddotat the Eastern amp Oriental Hotel Penang Titled sup1qfrac34ifrac34hGfrac34wMhPgGfrac34Solutions to Structure Both Your Business amp Personal Wealthrdquo the seminar featured Zecirc0U1K0133amp01amp$Otildek-13g0amp1331amp4$UHRIU$13amp9$amp909amp4$UHRI1-0amp41331$

1amp43amp$11-1313ltamp$34$30amp0amp$1amp0ampTHORN1311-133exemptions and mid-shore jurisdictions to name a few

Haji Mohd Rasheed [$$]ampU01k$amp0Iamp4$1OtildeTWealth Management Otilde13ltg$$$ampOtilde11amp13313$presented on ldquoPrivate Wealth Management via Labuan IBFCrdquo which covered the intricacies and importance of private wealth management 41$34$l0413

Penang

H1$[44-404$UHRIU$13amp0-amp03Sdn Bhd is a leading 41$11$$$1313$30$1g1313that provides investors an ideal balance of 113$4303lt$certainty in a middle

shore jurisdictionAttended by close to 50 participants the seminar not only provided valuable insights on how to 0ampamp$141$1143also on how to manage personal wealth

Penang

Networking Evening hosted by Jyske Bank

52 53

Ng Lee Penn is the General Manager for Health Safety Environment Quality and Utilities Operations for BASF Petronas Chemical Sdn Bhd Lee Penn has 15 years of working experience in EHS quality management operational planning and strategic marketing Prior to joining aelig+frac34(aelig+frac34Chemicals she was iPGfrac34GNQZ9Xfrac34G9Dfrac34Mfrac34Distribution Safety and Emergency GheZhGfrac34QZfrac34aelig+brvbarhfrac34Competence Centre for Environment Health and Safety (EHS) amp Security in aelig+frac34aelighQ9frac34(9BQwQBiexclfrac34

Regional Focus

3 How has the importance of $90amp$$3

protection changed 3$3I131sector through the years

lI1311133amp0understands the challenges ndash and could even say recognised the uphill journey to be had with regards to environmental protection before most of the other industries even saw environmental protection as a challenge The chemicals industry has progressively incorporate environmental policies in production the safe and responsible distribution of chemicals and how business is conducted which supports the environmental sustainability agenda This commitment can be seen in the establishment ampj1-amp$1I0worldwide sustainable environment code

subscribed to by chemical companies

However we all see and recognise growing and constantly evolving needs from stakeholders Those that the chemicals industry companies have had to respond to very 413lt$134ordf13amp-$133amp

$90amp$$31yenregulations

- Shareholders expectations for good returns on a sustainable investment

ordfI413amp0-1333amp$1for better products and products that reduce carbon footprint

ordfI9kamp133lt-1333amp$1$4$civil responsibility amid global challenges

- Media expectations on fast and accurate reporting Done right this elicits trust

In conclusion the chemicals sector in general and BASF gMlj`^kI131

1-1313lt$long-term view with regards to environmental protection and satisfying dramatically rising energy demands We contribute to meeting 1amp133lt1$1amp0sustainably and thus help master some of the amp01lt13$1Ultimately this generates business sustainability opportunities for us as well

4 What are 3amp$ordf30 $31amp

$13$13ampordf0$lt$13amp$1093amp$$3391$amp1into the company -amp1amp-lt

We believe that principles regarding environmental protection needs to be deeply embedded to ensure sustainability of our company and valued

MICCI Chats With Ng Lee Pennfrac34gfrac34G9XiPfrac34aelig+frac34(aelig+

ndash internal audits are a big part of our daily working lives We conduct regular internal audits on process safety occupational health and safety and environmental protection This is to ensure that our systems and procedures adhere to the highest standards

Furthermore we ensure these high standards of environmental protection extend to and are complied with by the contractors and suppliers we work with In addition to economic criteria our core suppliers are selected on the basis of environmental protection labour and social standards We even recently awarded 1313amp$30133amp0yen10913provider awards The winners were chosen with environmental performance as one of the main criteria

While I oversee the environmental sustainability of BASF gMlj`^kI131operations it must be said that environmental sustainability is driven at every level and by every employee of the company

2 Why do you see $90amp$$3 protection as a

$13110lt943313amp-$11amp4embrace

Environmental protection IS indeed a necessary value for companies Being environmentally responsible makes good business sense as it ensures our continuing 1amp1313$13ampamp-03within the community

We are also coming up against the very real threat of increasing scarcity of natural resources There are already seven billion people living on our planet and this number keeps growing with a projected nine billion people by the year 2050 And all these people will of course want to improve their quality of life This will require more nutrition more energy more housing and more of many other things to satisfy their needs

This means that it is critical that we act $ampIamp-$113$amptheir part in protecting the environment to help address this challenge Development is sustainable when it ldquomeets the needs of the present without comprising the ability of future generations to meet their own needsrdquo For a company this $13amp$303balance between driving business and protecting the environment

1 1S$0 Manager for T3

Safety Environment i43lt$m331Operations you oversee the $90amp$$31413$3ltampHkRgMlj`^kI131operation What are 1amp$90amp$$3initiatives in which ltamp49-ltamp00amp

The company sets high standards in the area of environmental 01-amp$13lt0133$the commitment of both shareholders in creating value and striving for performance that does not merely comply with 043amp$143ecirc1339lt$THORN13$3lt$1and reduces our possible environmental impact This commitment can 1$$313amp-$lt1active participation in j1-amp$1I0worldwide sustainable environment code subscribed to by chemical companies

We have a responsibility to take care of our planet and preserve its beauty resources and strength for future generations It is a

great privilege to be part of the team here at BASF gMlj`^kI1313amprealise these goals

Systems and structures 0amp0$13amp0133how serious the company is about environmental protection and ultimately sustainable development This message is deeply ingrained into the company whereby I-amp$$k413$Developmentrdquo is embedded as one of the 13amp-$lt1k30313Pillars

We carry out various initiatives and campaigns with both our employees and the local community that encourage employees contractors and business partners on a regular basis to reinforce the sustainable development message This include collaborations with the other chemical companies based in the surrounding area for the annual Balok River Adoption Programme (BRAP) and with the Malaysian Nature Society of Pahang for regular environmental activities This year we cleaned and improved the turtle hatchery area at Teluk Mak Nik Terengganu and released turtle hatchlings back to the sea

U31$3413amp43turtles beach cleanings and tree plantings though

Business Advocate

54 55

Regional FocusBusiness Advocate

business partners We engage a long-term view on this and believe 33I130lt1$$0amp0ecirc1339environmental protection By instilling the principles values and goals right into the 13amp-$lt1-amp1amp-ltampI130ltK091Sustainabilityrdquo we ensure that this common vision and goal is considered in all we do

In the long-term this is seen in how sustainability drives upcoming investments and it ensures energy THORN13$3313$ampamp1$environment friendly 1$13amp$$ltimpact in operations is incorporated right from the beginning

5 How has the Verbund concept shaped

3$90amp$$3-amp1amp-ltampHkRgMlj`^kI131

lr04$13amp$13-31a BASF-centric one and it means ldquointegratedrdquo or ldquoconnectedrdquo In BASF everything is connected HkR1sup1r04$sites these sites create amp$amp3amp13THORN13$3production systems by means of smart interlinking The by-product of one plant is used as the starting material for another So there is almost no waste l1133r04$concept is about

BASF PETRONAS I131amp-331-0$13-$3[4$3$13$3r04$

principle is a major part of 313amp-$lt11413$development story We connect our production our technologies our customers our business partners and also our employees in order to make the most of our resources develop innovative solutions and create value from what might otherwise have been wasted

We do not just produce chemicals - we create chemistry for a sustainable future This philosophy is deeply 0ampamp3$313amp-$lt1belief For us this is an ongoing journey and we need all employees to live up to this and make contributions towards sustainable development

6 l4ltintegrated site in Gebeng

Kuantan is one of 33amp$1amp3013r04$13$31g1313region (outside of China) How do you 31-1333$90amp$$3amp43ampampamp1313company operations in the East Coast region amp]lt1

Having the site here encourages more investments and attracts other investors in setting up here in Gebeng While these investments propel Gebeng as one amp]lt111313production powerhouses this also brings challenges in minimising environmental impact Strong cooperation

and support from the Department of Environment and their ampTHORN13011$$ecirc0$3010amp$14$THORN13$31$minimising waste and emissions to proper facilities layout

On a more social side cooperation with NGOs has to be further strengthened and open communications with the local community is needed

7 s3amp standards have been adopted

lt]lt1$13amp-$13amp043$90amp$$3protection practices

Malaysian companies are governed by the standards outlined by the Malaysian Department of Environment There are many standards which are based on approved international European and USA standards such as international convention in all areas of concerning environmental protection from waste water discharge standards air emission standards to Waste handling and disposal European yenmk13$010

applied for Risk Based Approach in evaluating environmental impact while US EPA standards are the guidelines for soil and ground water contamination analysis

Malaysia also has strict 041amp$ordf$-$$$$

amp$$amp0$41301and their development

- Environmental impact studies

- Environment Management programs

- Response to environmental emergencies

The establishment of international chemical companies in the area also means that the highest global corporate standards are applied by the operators At BASF gMlj`^kI131we strongly adhere to strict corporate BASF environmental protection standards that place heavy emphasis in controlling emissions at the source data traceability of waste that is generated and review on a continuous basis on reduction and amp-33amp$-amp3$3We also publish an annual r04$130-amp0313details our environmental commitment and performance

5756

Lifestyle

Words And Images By Sanjitpaal Singh

ordf31-13ampwords and its one that portray the colossal magnitude for every living being on this planet On every step through the forest life is apparent regardless of time and age proving to be an admirable trait of complex creatures and plant-life alike

This wondrous ecosystem generates and regenerates naturally in an endless cycle to produce provide for its inhabitants and to endlessly survive Each from the ever so minute to enormous trees standing tall amongst its peers - life here sustains from only natural elements of earth water and the sun

From rolling mistsbeneath the hills at dawn to starry night skies this is a yearning through every hearts desire for the serenity of life away from the city Through photography we immortalise these emotions for all to view and take pleasure in These images most frequently end up as a feature in our homes from the wondrous plateau that gleams inspiration

What would a -amp3amp0-0$ordfI03$1yen

lenses- Storage media

(compatible to camera)- Tripod for stabilityordfIamp31kamp1amp$

garments hat

- Water amp Trail mix Photography has grown from a tool for visual reference art form a leisure activity a social medium for visual expressions becoming todays most trended lifestyle

In the next issue we will provide examples with techniques to photograph various aspects that can be found in nature together with some safety notes while in the wild

Sanjitpaal Singh is a multi international award winning photographer actively involved in various nature and wildlife and photography related activities Sponsored by various international top named photography brands he actively explores forests to MkXwQXfrac34PQhfrac349heQg9iQZfrac34ifrac34hPqfrac34the beauty of the Malaysian natural heritage to the world

Business Advocate

6160

Business Advocate

Living GreenBuilding for a growing population and preserving the environment is a dichotomy perhaps as old as the dawn of industry Accommodating the 6 billion people on this planet is a 90lt13amp13ltecirc0for mother earth

In recent times the property industry has been demonstrating realisation of 3113amp13ordfecirc133and concepts like sustainable development and green building are 13amp$ampecirc31of the concrete jungles around the world

Relatively few buildings in the Klang Valley provide a good benchmark for sustainable living My personal favorite in the KLCC area is The Troika It combines design and technology to create an aesthetically pleasing structure that interacts organically with its surroundings and 1$0ltTHORN13$3The beton brut architecture boldly reveals concrete in its raw splendor As a result hardly any paint is used on the building

All the windows use low-emissivity glass which increases

Ikhram is an award-winning

investment property advisor

and property analyst with a

focus on residential properties

in the KLCC area and niche

property products in Australia

Gfrac34qgQiGhfrac34egXQwQB9XXsfrac349Akifrac34iPGfrac34local property market at his

AXNfrac34QpQZN+e9BGiexclBYiexclYsfrac34 9ZDfrac34P9hfrac34AGGZfrac34MG9ikgGDfrac34QZfrac34 PGfrac34DNGfrac34+frac349ZDfrac34p9gQkhfrac34iPGgfrac34ekAXQB9iQZhiexcl

By Nikki Huet

For more infromation contact

nikkihuetgmailcom

thermal insulation The use of inverter air-conditioning systems in all the apartments further enhances 3$0ltTHORN13$13ltof the building

My personal favorite is the green lung that is the heart of The Troika It is a large courtyard

with impeccably pruned foliage almost like something Giorgio Armani would have done were he a landscaper This very green garden is central to the entire complex It is literally a breath of fresh air

Who says being green cannot be stylish

QZQZNfrac34aeligifrac3449h9AQfrac34QhigWasabi Bistro at the Mandarin Oriental Hotel [44-40ampecirc01exquisite authentic Japanese cuisine in an elegant private setting An open dining area the sushi bar and private booths ampecirc0$0113amp13of seating Meetings and gatherings can be hosted in the private dining area available On the weekends Wasabi Bistro is also popular with families There are plenty of choices for everyone on the menu

About a quarter of Japanese popular recipes use seaweed to boost 9amp40U31013$

iodine - vital for a healthy thyroid - copper calcium iron and magnesium The Seaweed Salad at Wasabi Bistro is a mix of fresh seaweeds that beautifully complement each other ndash it is a must try Order the Agedashi Tofu or the Tofu and Seaweed Salad to start your mealRice a staple in the Asian

diet is a good source of protein whereas the omega-3 fatty acids in 10$3amp03protection and improved blood circulation Donrsquot 43ltltamp4$yourself thoroughly enjoying the delightful Rainbow Roll or the rich and divine Kumirsquos No 1 The wasabi freshly

made and served with sushi cleanses the palate Wasabi in general is said to have compounds in it that can help prevent tooth decay Wasabi has also been found to aid cancer prevention and prevent blood clots if consumed regularly As with everything good moderation is key

HOLYHULQJVROXWLRQV

QWHJUDWHGORJLVWLFVVROXWLRQV9HUWLFDO0DUNHWV9HUWLFDO0DUNHWV

QWHJUDWHGORJLVWLFVVROXWLRQVIRUWKHODUJHVWVHFWRUV

6FKHQNHU SURYLGHV FRPSOH[ WUDQVSRUW DQG 6FKHQNHU SURYLGHV FRPSOH[ WUDQVSRUW DQGORJLVWLFV VHUYLFHV IURP D VLQJOH VRXUFH LWKORFDOL]HG NQRZKRZ DQG ZRUOGZLGH H[SHULHQFH 6FKHQNHU XQLWHV DOO WKH WUDQVSRUW PRGHV XQGHU RQHURRI H RIIHU RX XQLTXH LQWHJUDWHG ORJLVWLFV VROXWLRQVsup2 RQ WKH URDG DW VHD LQ WKH DLU DQG LQ FRQWUDFWORJLVWLFV IURP D VLQJOH VRXUFHORJLVWLFV IURP D VLQJOH VRXUFH

6FKHQNHURJLVWLFV0DODVLD6GQKGZZZGEVFKHQNHUFRPP

Q12015 B

usiness amp Environm

ent

T

he P

remier A

dvocate for the B

usiness C

omm

unity

52 53

Ng Lee Penn is the General Manager for Health Safety Environment Quality and Utilities Operations for BASF Petronas Chemical Sdn Bhd Lee Penn has 15 years of working experience in EHS quality management operational planning and strategic marketing Prior to joining aelig+frac34(aelig+frac34Chemicals she was iPGfrac34GNQZ9Xfrac34G9Dfrac34Mfrac34Distribution Safety and Emergency GheZhGfrac34QZfrac34aelig+brvbarhfrac34Competence Centre for Environment Health and Safety (EHS) amp Security in aelig+frac34aelighQ9frac34(9BQwQBiexclfrac34

Regional Focus

3 How has the importance of $90amp$$3

protection changed 3$3I131sector through the years

lI1311133amp0understands the challenges ndash and could even say recognised the uphill journey to be had with regards to environmental protection before most of the other industries even saw environmental protection as a challenge The chemicals industry has progressively incorporate environmental policies in production the safe and responsible distribution of chemicals and how business is conducted which supports the environmental sustainability agenda This commitment can be seen in the establishment ampj1-amp$1I0worldwide sustainable environment code

subscribed to by chemical companies

However we all see and recognise growing and constantly evolving needs from stakeholders Those that the chemicals industry companies have had to respond to very 413lt$134ordf13amp-$133amp

$90amp$$31yenregulations

- Shareholders expectations for good returns on a sustainable investment

ordfI413amp0-1333amp$1for better products and products that reduce carbon footprint

ordfI9kamp133lt-1333amp$1$4$civil responsibility amid global challenges

- Media expectations on fast and accurate reporting Done right this elicits trust

In conclusion the chemicals sector in general and BASF gMlj`^kI131

1-1313lt$long-term view with regards to environmental protection and satisfying dramatically rising energy demands We contribute to meeting 1amp133lt1$1amp0sustainably and thus help master some of the amp01lt13$1Ultimately this generates business sustainability opportunities for us as well

4 What are 3amp$ordf30 $31amp

$13$13ampordf0$lt$13amp$1093amp$$3391$amp1into the company -amp1amp-lt

We believe that principles regarding environmental protection needs to be deeply embedded to ensure sustainability of our company and valued

MICCI Chats With Ng Lee Pennfrac34gfrac34G9XiPfrac34aelig+frac34(aelig+

ndash internal audits are a big part of our daily working lives We conduct regular internal audits on process safety occupational health and safety and environmental protection This is to ensure that our systems and procedures adhere to the highest standards

Furthermore we ensure these high standards of environmental protection extend to and are complied with by the contractors and suppliers we work with In addition to economic criteria our core suppliers are selected on the basis of environmental protection labour and social standards We even recently awarded 1313amp$30133amp0yen10913provider awards The winners were chosen with environmental performance as one of the main criteria

While I oversee the environmental sustainability of BASF gMlj`^kI131operations it must be said that environmental sustainability is driven at every level and by every employee of the company

2 Why do you see $90amp$$3 protection as a

$13110lt943313amp-$11amp4embrace

Environmental protection IS indeed a necessary value for companies Being environmentally responsible makes good business sense as it ensures our continuing 1amp1313$13ampamp-03within the community

We are also coming up against the very real threat of increasing scarcity of natural resources There are already seven billion people living on our planet and this number keeps growing with a projected nine billion people by the year 2050 And all these people will of course want to improve their quality of life This will require more nutrition more energy more housing and more of many other things to satisfy their needs

This means that it is critical that we act $ampIamp-$113$amptheir part in protecting the environment to help address this challenge Development is sustainable when it ldquomeets the needs of the present without comprising the ability of future generations to meet their own needsrdquo For a company this $13amp$303balance between driving business and protecting the environment

1 1S$0 Manager for T3

Safety Environment i43lt$m331Operations you oversee the $90amp$$31413$3ltampHkRgMlj`^kI131operation What are 1amp$90amp$$3initiatives in which ltamp49-ltamp00amp

The company sets high standards in the area of environmental 01-amp$13lt0133$the commitment of both shareholders in creating value and striving for performance that does not merely comply with 043amp$143ecirc1339lt$THORN13$3lt$1and reduces our possible environmental impact This commitment can 1$$313amp-$lt1active participation in j1-amp$1I0worldwide sustainable environment code subscribed to by chemical companies

We have a responsibility to take care of our planet and preserve its beauty resources and strength for future generations It is a

great privilege to be part of the team here at BASF gMlj`^kI1313amprealise these goals

Systems and structures 0amp0$13amp0133how serious the company is about environmental protection and ultimately sustainable development This message is deeply ingrained into the company whereby I-amp$$k413$Developmentrdquo is embedded as one of the 13amp-$lt1k30313Pillars

We carry out various initiatives and campaigns with both our employees and the local community that encourage employees contractors and business partners on a regular basis to reinforce the sustainable development message This include collaborations with the other chemical companies based in the surrounding area for the annual Balok River Adoption Programme (BRAP) and with the Malaysian Nature Society of Pahang for regular environmental activities This year we cleaned and improved the turtle hatchery area at Teluk Mak Nik Terengganu and released turtle hatchlings back to the sea

U31$3413amp43turtles beach cleanings and tree plantings though

Business Advocate

54 55

Regional FocusBusiness Advocate

business partners We engage a long-term view on this and believe 33I130lt1$$0amp0ecirc1339environmental protection By instilling the principles values and goals right into the 13amp-$lt1-amp1amp-ltampI130ltK091Sustainabilityrdquo we ensure that this common vision and goal is considered in all we do

In the long-term this is seen in how sustainability drives upcoming investments and it ensures energy THORN13$3313$ampamp1$environment friendly 1$13amp$$ltimpact in operations is incorporated right from the beginning

5 How has the Verbund concept shaped

3$90amp$$3-amp1amp-ltampHkRgMlj`^kI131

lr04$13amp$13-31a BASF-centric one and it means ldquointegratedrdquo or ldquoconnectedrdquo In BASF everything is connected HkR1sup1r04$sites these sites create amp$amp3amp13THORN13$3production systems by means of smart interlinking The by-product of one plant is used as the starting material for another So there is almost no waste l1133r04$concept is about

BASF PETRONAS I131amp-331-0$13-$3[4$3$13$3r04$

principle is a major part of 313amp-$lt11413$development story We connect our production our technologies our customers our business partners and also our employees in order to make the most of our resources develop innovative solutions and create value from what might otherwise have been wasted

We do not just produce chemicals - we create chemistry for a sustainable future This philosophy is deeply 0ampamp3$313amp-$lt1belief For us this is an ongoing journey and we need all employees to live up to this and make contributions towards sustainable development

6 l4ltintegrated site in Gebeng

Kuantan is one of 33amp$1amp3013r04$13$31g1313region (outside of China) How do you 31-1333$90amp$$3amp43ampampamp1313company operations in the East Coast region amp]lt1

Having the site here encourages more investments and attracts other investors in setting up here in Gebeng While these investments propel Gebeng as one amp]lt111313production powerhouses this also brings challenges in minimising environmental impact Strong cooperation

and support from the Department of Environment and their ampTHORN13011$$ecirc0$3010amp$14$THORN13$31$minimising waste and emissions to proper facilities layout

On a more social side cooperation with NGOs has to be further strengthened and open communications with the local community is needed

7 s3amp standards have been adopted

lt]lt1$13amp-$13amp043$90amp$$3protection practices

Malaysian companies are governed by the standards outlined by the Malaysian Department of Environment There are many standards which are based on approved international European and USA standards such as international convention in all areas of concerning environmental protection from waste water discharge standards air emission standards to Waste handling and disposal European yenmk13$010

applied for Risk Based Approach in evaluating environmental impact while US EPA standards are the guidelines for soil and ground water contamination analysis

Malaysia also has strict 041amp$ordf$-$$$$

amp$$amp0$41301and their development

- Environmental impact studies

- Environment Management programs

- Response to environmental emergencies

The establishment of international chemical companies in the area also means that the highest global corporate standards are applied by the operators At BASF gMlj`^kI131we strongly adhere to strict corporate BASF environmental protection standards that place heavy emphasis in controlling emissions at the source data traceability of waste that is generated and review on a continuous basis on reduction and amp-33amp$-amp3$3We also publish an annual r04$130-amp0313details our environmental commitment and performance

5756

Lifestyle

Words And Images By Sanjitpaal Singh

ordf31-13ampwords and its one that portray the colossal magnitude for every living being on this planet On every step through the forest life is apparent regardless of time and age proving to be an admirable trait of complex creatures and plant-life alike

This wondrous ecosystem generates and regenerates naturally in an endless cycle to produce provide for its inhabitants and to endlessly survive Each from the ever so minute to enormous trees standing tall amongst its peers - life here sustains from only natural elements of earth water and the sun

From rolling mistsbeneath the hills at dawn to starry night skies this is a yearning through every hearts desire for the serenity of life away from the city Through photography we immortalise these emotions for all to view and take pleasure in These images most frequently end up as a feature in our homes from the wondrous plateau that gleams inspiration

What would a -amp3amp0-0$ordfI03$1yen

lenses- Storage media

(compatible to camera)- Tripod for stabilityordfIamp31kamp1amp$

garments hat

- Water amp Trail mix Photography has grown from a tool for visual reference art form a leisure activity a social medium for visual expressions becoming todays most trended lifestyle

In the next issue we will provide examples with techniques to photograph various aspects that can be found in nature together with some safety notes while in the wild

Sanjitpaal Singh is a multi international award winning photographer actively involved in various nature and wildlife and photography related activities Sponsored by various international top named photography brands he actively explores forests to MkXwQXfrac34PQhfrac349heQg9iQZfrac34ifrac34hPqfrac34the beauty of the Malaysian natural heritage to the world

Business Advocate

6160

Business Advocate

Living GreenBuilding for a growing population and preserving the environment is a dichotomy perhaps as old as the dawn of industry Accommodating the 6 billion people on this planet is a 90lt13amp13ltecirc0for mother earth

In recent times the property industry has been demonstrating realisation of 3113amp13ordfecirc133and concepts like sustainable development and green building are 13amp$ampecirc31of the concrete jungles around the world

Relatively few buildings in the Klang Valley provide a good benchmark for sustainable living My personal favorite in the KLCC area is The Troika It combines design and technology to create an aesthetically pleasing structure that interacts organically with its surroundings and 1$0ltTHORN13$3The beton brut architecture boldly reveals concrete in its raw splendor As a result hardly any paint is used on the building

All the windows use low-emissivity glass which increases

Ikhram is an award-winning

investment property advisor

and property analyst with a

focus on residential properties

in the KLCC area and niche

property products in Australia

Gfrac34qgQiGhfrac34egXQwQB9XXsfrac349Akifrac34iPGfrac34local property market at his

AXNfrac34QpQZN+e9BGiexclBYiexclYsfrac34 9ZDfrac34P9hfrac34AGGZfrac34MG9ikgGDfrac34QZfrac34 PGfrac34DNGfrac34+frac349ZDfrac34p9gQkhfrac34iPGgfrac34ekAXQB9iQZhiexcl

By Nikki Huet

For more infromation contact

nikkihuetgmailcom

thermal insulation The use of inverter air-conditioning systems in all the apartments further enhances 3$0ltTHORN13$13ltof the building

My personal favorite is the green lung that is the heart of The Troika It is a large courtyard

with impeccably pruned foliage almost like something Giorgio Armani would have done were he a landscaper This very green garden is central to the entire complex It is literally a breath of fresh air

Who says being green cannot be stylish

QZQZNfrac34aeligifrac3449h9AQfrac34QhigWasabi Bistro at the Mandarin Oriental Hotel [44-40ampecirc01exquisite authentic Japanese cuisine in an elegant private setting An open dining area the sushi bar and private booths ampecirc0$0113amp13of seating Meetings and gatherings can be hosted in the private dining area available On the weekends Wasabi Bistro is also popular with families There are plenty of choices for everyone on the menu

About a quarter of Japanese popular recipes use seaweed to boost 9amp40U31013$

iodine - vital for a healthy thyroid - copper calcium iron and magnesium The Seaweed Salad at Wasabi Bistro is a mix of fresh seaweeds that beautifully complement each other ndash it is a must try Order the Agedashi Tofu or the Tofu and Seaweed Salad to start your mealRice a staple in the Asian

diet is a good source of protein whereas the omega-3 fatty acids in 10$3amp03protection and improved blood circulation Donrsquot 43ltltamp4$yourself thoroughly enjoying the delightful Rainbow Roll or the rich and divine Kumirsquos No 1 The wasabi freshly

made and served with sushi cleanses the palate Wasabi in general is said to have compounds in it that can help prevent tooth decay Wasabi has also been found to aid cancer prevention and prevent blood clots if consumed regularly As with everything good moderation is key

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Q12015 B

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54 55

Regional FocusBusiness Advocate

business partners We engage a long-term view on this and believe 33I130lt1$$0amp0ecirc1339environmental protection By instilling the principles values and goals right into the 13amp-$lt1-amp1amp-ltampI130ltK091Sustainabilityrdquo we ensure that this common vision and goal is considered in all we do

In the long-term this is seen in how sustainability drives upcoming investments and it ensures energy THORN13$3313$ampamp1$environment friendly 1$13amp$$ltimpact in operations is incorporated right from the beginning

5 How has the Verbund concept shaped

3$90amp$$3-amp1amp-ltampHkRgMlj`^kI131

lr04$13amp$13-31a BASF-centric one and it means ldquointegratedrdquo or ldquoconnectedrdquo In BASF everything is connected HkR1sup1r04$sites these sites create amp$amp3amp13THORN13$3production systems by means of smart interlinking The by-product of one plant is used as the starting material for another So there is almost no waste l1133r04$concept is about

BASF PETRONAS I131amp-331-0$13-$3[4$3$13$3r04$

principle is a major part of 313amp-$lt11413$development story We connect our production our technologies our customers our business partners and also our employees in order to make the most of our resources develop innovative solutions and create value from what might otherwise have been wasted

We do not just produce chemicals - we create chemistry for a sustainable future This philosophy is deeply 0ampamp3$313amp-$lt1belief For us this is an ongoing journey and we need all employees to live up to this and make contributions towards sustainable development

6 l4ltintegrated site in Gebeng

Kuantan is one of 33amp$1amp3013r04$13$31g1313region (outside of China) How do you 31-1333$90amp$$3amp43ampampamp1313company operations in the East Coast region amp]lt1

Having the site here encourages more investments and attracts other investors in setting up here in Gebeng While these investments propel Gebeng as one amp]lt111313production powerhouses this also brings challenges in minimising environmental impact Strong cooperation

and support from the Department of Environment and their ampTHORN13011$$ecirc0$3010amp$14$THORN13$31$minimising waste and emissions to proper facilities layout

On a more social side cooperation with NGOs has to be further strengthened and open communications with the local community is needed

7 s3amp standards have been adopted

lt]lt1$13amp-$13amp043$90amp$$3protection practices

Malaysian companies are governed by the standards outlined by the Malaysian Department of Environment There are many standards which are based on approved international European and USA standards such as international convention in all areas of concerning environmental protection from waste water discharge standards air emission standards to Waste handling and disposal European yenmk13$010

applied for Risk Based Approach in evaluating environmental impact while US EPA standards are the guidelines for soil and ground water contamination analysis

Malaysia also has strict 041amp$ordf$-$$$$

amp$$amp0$41301and their development

- Environmental impact studies

- Environment Management programs

- Response to environmental emergencies

The establishment of international chemical companies in the area also means that the highest global corporate standards are applied by the operators At BASF gMlj`^kI131we strongly adhere to strict corporate BASF environmental protection standards that place heavy emphasis in controlling emissions at the source data traceability of waste that is generated and review on a continuous basis on reduction and amp-33amp$-amp3$3We also publish an annual r04$130-amp0313details our environmental commitment and performance

5756

Lifestyle

Words And Images By Sanjitpaal Singh

ordf31-13ampwords and its one that portray the colossal magnitude for every living being on this planet On every step through the forest life is apparent regardless of time and age proving to be an admirable trait of complex creatures and plant-life alike

This wondrous ecosystem generates and regenerates naturally in an endless cycle to produce provide for its inhabitants and to endlessly survive Each from the ever so minute to enormous trees standing tall amongst its peers - life here sustains from only natural elements of earth water and the sun

From rolling mistsbeneath the hills at dawn to starry night skies this is a yearning through every hearts desire for the serenity of life away from the city Through photography we immortalise these emotions for all to view and take pleasure in These images most frequently end up as a feature in our homes from the wondrous plateau that gleams inspiration

What would a -amp3amp0-0$ordfI03$1yen

lenses- Storage media

(compatible to camera)- Tripod for stabilityordfIamp31kamp1amp$

garments hat

- Water amp Trail mix Photography has grown from a tool for visual reference art form a leisure activity a social medium for visual expressions becoming todays most trended lifestyle

In the next issue we will provide examples with techniques to photograph various aspects that can be found in nature together with some safety notes while in the wild

Sanjitpaal Singh is a multi international award winning photographer actively involved in various nature and wildlife and photography related activities Sponsored by various international top named photography brands he actively explores forests to MkXwQXfrac34PQhfrac349heQg9iQZfrac34ifrac34hPqfrac34the beauty of the Malaysian natural heritage to the world

Business Advocate

6160

Business Advocate

Living GreenBuilding for a growing population and preserving the environment is a dichotomy perhaps as old as the dawn of industry Accommodating the 6 billion people on this planet is a 90lt13amp13ltecirc0for mother earth

In recent times the property industry has been demonstrating realisation of 3113amp13ordfecirc133and concepts like sustainable development and green building are 13amp$ampecirc31of the concrete jungles around the world

Relatively few buildings in the Klang Valley provide a good benchmark for sustainable living My personal favorite in the KLCC area is The Troika It combines design and technology to create an aesthetically pleasing structure that interacts organically with its surroundings and 1$0ltTHORN13$3The beton brut architecture boldly reveals concrete in its raw splendor As a result hardly any paint is used on the building

All the windows use low-emissivity glass which increases

Ikhram is an award-winning

investment property advisor

and property analyst with a

focus on residential properties

in the KLCC area and niche

property products in Australia

Gfrac34qgQiGhfrac34egXQwQB9XXsfrac349Akifrac34iPGfrac34local property market at his

AXNfrac34QpQZN+e9BGiexclBYiexclYsfrac34 9ZDfrac34P9hfrac34AGGZfrac34MG9ikgGDfrac34QZfrac34 PGfrac34DNGfrac34+frac349ZDfrac34p9gQkhfrac34iPGgfrac34ekAXQB9iQZhiexcl

By Nikki Huet

For more infromation contact

nikkihuetgmailcom

thermal insulation The use of inverter air-conditioning systems in all the apartments further enhances 3$0ltTHORN13$13ltof the building

My personal favorite is the green lung that is the heart of The Troika It is a large courtyard

with impeccably pruned foliage almost like something Giorgio Armani would have done were he a landscaper This very green garden is central to the entire complex It is literally a breath of fresh air

Who says being green cannot be stylish

QZQZNfrac34aeligifrac3449h9AQfrac34QhigWasabi Bistro at the Mandarin Oriental Hotel [44-40ampecirc01exquisite authentic Japanese cuisine in an elegant private setting An open dining area the sushi bar and private booths ampecirc0$0113amp13of seating Meetings and gatherings can be hosted in the private dining area available On the weekends Wasabi Bistro is also popular with families There are plenty of choices for everyone on the menu

About a quarter of Japanese popular recipes use seaweed to boost 9amp40U31013$

iodine - vital for a healthy thyroid - copper calcium iron and magnesium The Seaweed Salad at Wasabi Bistro is a mix of fresh seaweeds that beautifully complement each other ndash it is a must try Order the Agedashi Tofu or the Tofu and Seaweed Salad to start your mealRice a staple in the Asian

diet is a good source of protein whereas the omega-3 fatty acids in 10$3amp03protection and improved blood circulation Donrsquot 43ltltamp4$yourself thoroughly enjoying the delightful Rainbow Roll or the rich and divine Kumirsquos No 1 The wasabi freshly

made and served with sushi cleanses the palate Wasabi in general is said to have compounds in it that can help prevent tooth decay Wasabi has also been found to aid cancer prevention and prevent blood clots if consumed regularly As with everything good moderation is key

HOLYHULQJVROXWLRQV

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Q12015 B

usiness amp Environm

ent

T

he P

remier A

dvocate for the B

usiness C

omm

unity

5756

Lifestyle

Words And Images By Sanjitpaal Singh

ordf31-13ampwords and its one that portray the colossal magnitude for every living being on this planet On every step through the forest life is apparent regardless of time and age proving to be an admirable trait of complex creatures and plant-life alike

This wondrous ecosystem generates and regenerates naturally in an endless cycle to produce provide for its inhabitants and to endlessly survive Each from the ever so minute to enormous trees standing tall amongst its peers - life here sustains from only natural elements of earth water and the sun

From rolling mistsbeneath the hills at dawn to starry night skies this is a yearning through every hearts desire for the serenity of life away from the city Through photography we immortalise these emotions for all to view and take pleasure in These images most frequently end up as a feature in our homes from the wondrous plateau that gleams inspiration

What would a -amp3amp0-0$ordfI03$1yen

lenses- Storage media

(compatible to camera)- Tripod for stabilityordfIamp31kamp1amp$

garments hat

- Water amp Trail mix Photography has grown from a tool for visual reference art form a leisure activity a social medium for visual expressions becoming todays most trended lifestyle

In the next issue we will provide examples with techniques to photograph various aspects that can be found in nature together with some safety notes while in the wild

Sanjitpaal Singh is a multi international award winning photographer actively involved in various nature and wildlife and photography related activities Sponsored by various international top named photography brands he actively explores forests to MkXwQXfrac34PQhfrac349heQg9iQZfrac34ifrac34hPqfrac34the beauty of the Malaysian natural heritage to the world

Business Advocate

6160

Business Advocate

Living GreenBuilding for a growing population and preserving the environment is a dichotomy perhaps as old as the dawn of industry Accommodating the 6 billion people on this planet is a 90lt13amp13ltecirc0for mother earth

In recent times the property industry has been demonstrating realisation of 3113amp13ordfecirc133and concepts like sustainable development and green building are 13amp$ampecirc31of the concrete jungles around the world

Relatively few buildings in the Klang Valley provide a good benchmark for sustainable living My personal favorite in the KLCC area is The Troika It combines design and technology to create an aesthetically pleasing structure that interacts organically with its surroundings and 1$0ltTHORN13$3The beton brut architecture boldly reveals concrete in its raw splendor As a result hardly any paint is used on the building

All the windows use low-emissivity glass which increases

Ikhram is an award-winning

investment property advisor

and property analyst with a

focus on residential properties

in the KLCC area and niche

property products in Australia

Gfrac34qgQiGhfrac34egXQwQB9XXsfrac349Akifrac34iPGfrac34local property market at his

AXNfrac34QpQZN+e9BGiexclBYiexclYsfrac34 9ZDfrac34P9hfrac34AGGZfrac34MG9ikgGDfrac34QZfrac34 PGfrac34DNGfrac34+frac349ZDfrac34p9gQkhfrac34iPGgfrac34ekAXQB9iQZhiexcl

By Nikki Huet

For more infromation contact

nikkihuetgmailcom

thermal insulation The use of inverter air-conditioning systems in all the apartments further enhances 3$0ltTHORN13$13ltof the building

My personal favorite is the green lung that is the heart of The Troika It is a large courtyard

with impeccably pruned foliage almost like something Giorgio Armani would have done were he a landscaper This very green garden is central to the entire complex It is literally a breath of fresh air

Who says being green cannot be stylish

QZQZNfrac34aeligifrac3449h9AQfrac34QhigWasabi Bistro at the Mandarin Oriental Hotel [44-40ampecirc01exquisite authentic Japanese cuisine in an elegant private setting An open dining area the sushi bar and private booths ampecirc0$0113amp13of seating Meetings and gatherings can be hosted in the private dining area available On the weekends Wasabi Bistro is also popular with families There are plenty of choices for everyone on the menu

About a quarter of Japanese popular recipes use seaweed to boost 9amp40U31013$

iodine - vital for a healthy thyroid - copper calcium iron and magnesium The Seaweed Salad at Wasabi Bistro is a mix of fresh seaweeds that beautifully complement each other ndash it is a must try Order the Agedashi Tofu or the Tofu and Seaweed Salad to start your mealRice a staple in the Asian

diet is a good source of protein whereas the omega-3 fatty acids in 10$3amp03protection and improved blood circulation Donrsquot 43ltltamp4$yourself thoroughly enjoying the delightful Rainbow Roll or the rich and divine Kumirsquos No 1 The wasabi freshly

made and served with sushi cleanses the palate Wasabi in general is said to have compounds in it that can help prevent tooth decay Wasabi has also been found to aid cancer prevention and prevent blood clots if consumed regularly As with everything good moderation is key

HOLYHULQJVROXWLRQV

QWHJUDWHGORJLVWLFVVROXWLRQV9HUWLFDO0DUNHWV9HUWLFDO0DUNHWV

QWHJUDWHGORJLVWLFVVROXWLRQVIRUWKHODUJHVWVHFWRUV

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Q12015 B

usiness amp Environm

ent

T

he P

remier A

dvocate for the B

usiness C

omm

unity

6160

Business Advocate

Living GreenBuilding for a growing population and preserving the environment is a dichotomy perhaps as old as the dawn of industry Accommodating the 6 billion people on this planet is a 90lt13amp13ltecirc0for mother earth

In recent times the property industry has been demonstrating realisation of 3113amp13ordfecirc133and concepts like sustainable development and green building are 13amp$ampecirc31of the concrete jungles around the world

Relatively few buildings in the Klang Valley provide a good benchmark for sustainable living My personal favorite in the KLCC area is The Troika It combines design and technology to create an aesthetically pleasing structure that interacts organically with its surroundings and 1$0ltTHORN13$3The beton brut architecture boldly reveals concrete in its raw splendor As a result hardly any paint is used on the building

All the windows use low-emissivity glass which increases

Ikhram is an award-winning

investment property advisor

and property analyst with a

focus on residential properties

in the KLCC area and niche

property products in Australia

Gfrac34qgQiGhfrac34egXQwQB9XXsfrac349Akifrac34iPGfrac34local property market at his

AXNfrac34QpQZN+e9BGiexclBYiexclYsfrac34 9ZDfrac34P9hfrac34AGGZfrac34MG9ikgGDfrac34QZfrac34 PGfrac34DNGfrac34+frac349ZDfrac34p9gQkhfrac34iPGgfrac34ekAXQB9iQZhiexcl

By Nikki Huet

For more infromation contact

nikkihuetgmailcom

thermal insulation The use of inverter air-conditioning systems in all the apartments further enhances 3$0ltTHORN13$13ltof the building

My personal favorite is the green lung that is the heart of The Troika It is a large courtyard

with impeccably pruned foliage almost like something Giorgio Armani would have done were he a landscaper This very green garden is central to the entire complex It is literally a breath of fresh air

Who says being green cannot be stylish

QZQZNfrac34aeligifrac3449h9AQfrac34QhigWasabi Bistro at the Mandarin Oriental Hotel [44-40ampecirc01exquisite authentic Japanese cuisine in an elegant private setting An open dining area the sushi bar and private booths ampecirc0$0113amp13of seating Meetings and gatherings can be hosted in the private dining area available On the weekends Wasabi Bistro is also popular with families There are plenty of choices for everyone on the menu

About a quarter of Japanese popular recipes use seaweed to boost 9amp40U31013$

iodine - vital for a healthy thyroid - copper calcium iron and magnesium The Seaweed Salad at Wasabi Bistro is a mix of fresh seaweeds that beautifully complement each other ndash it is a must try Order the Agedashi Tofu or the Tofu and Seaweed Salad to start your mealRice a staple in the Asian

diet is a good source of protein whereas the omega-3 fatty acids in 10$3amp03protection and improved blood circulation Donrsquot 43ltltamp4$yourself thoroughly enjoying the delightful Rainbow Roll or the rich and divine Kumirsquos No 1 The wasabi freshly

made and served with sushi cleanses the palate Wasabi in general is said to have compounds in it that can help prevent tooth decay Wasabi has also been found to aid cancer prevention and prevent blood clots if consumed regularly As with everything good moderation is key

HOLYHULQJVROXWLRQV

QWHJUDWHGORJLVWLFVVROXWLRQV9HUWLFDO0DUNHWV9HUWLFDO0DUNHWV

QWHJUDWHGORJLVWLFVVROXWLRQVIRUWKHODUJHVWVHFWRUV

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Q12015 B

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Q12015 B

usiness amp Environm

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T

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dvocate for the B

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unity