advocacy training “tools for political engagement” sponsored by the chartrand foundation
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Advocacy Training “Tools for Political Engagement” Sponsored by The Chartrand Foundation. Contact Information. Joe Theissen Contact: Office: 202-380-1780 [email protected] Twitter: @jtheissen. - PowerPoint PPT PresentationTRANSCRIPT
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Advocacy Training “Tools for Political Engagement”
Sponsored by The Chartrand Foundation
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Voices for America’s Children
Nation’s Largest Network of state and local-based multi-issue children’s advocacy organizations
63 Members in 48 states, the District of Columbia and the U.S. Virgin Islands
Florida member: Children’s Campaign (Fl)
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Learning Objectives/Goals Improve your skills as an advocate
for children and families Develop understanding of
different forms of advocacy Provide some “tips” to improve
your communications skills Explore strategies for linking social
media and advocacy.
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Together We Will….1. Define different forms of advocacy2. Discuss strategies, tools and tactics for
effective policy advocacy3. Explore differentiated audience
messaging4. Examine how to use low-cost, high-
impact social media (Facebook, Twitter, Change.org)
5. Do some advocacy role-play to hone skills
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What Today is NOT
1. A policy primer2. A political primer3. Intended to address “legal” issues
except in a general sense
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Why Do This Work?1. We care about kids…all kids2. We worry about our nation’s future3. We worry about declining public
investments4. We see system change as critical
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If you are not convinced we have a problem…. Let’s review…
• Poverty (children under 18) Nationally: 22% Florida: 24%
• 4th Grade Reading (Not Proficient; 2011 NAEP data) Nationally: 32% Florida: 63% (rank #33)
• Food “Hardship” Florida: 30% (rank #4) North Dakota: 16%
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Pledge for children
www.voices.org
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InspirationBreak
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Advocacy
The act of pleading or arguing in favor of something, such as a cause, idea, or policy;
active support.
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Reasons to Engage in Advocacy
• Bridge between service projects and policy
• Systems change
• “Policy happens”
• You can help make a difference!
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Advocacy Can Help Shape Public Policy
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Types of Advocacy
• Client Advocacy• Legislative Advocacy• Administrative Advocacy• Electoral advocacy• Legal advocacy• Collaboration• Public Education
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Levels of Advocacy
• Local– School boards– Township– City– County
• State
• Federal
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Community-Based Child Advocacy is Vital
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Public Policy is a part of Community Impact
Government action can significantly impact community-level change – both positively and negatively• Access• Barriers
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Lobbying? Advocacy?
• Constitutionally protected: “Right to Petition for Redress of Grievances….”
• Nonprofits can lobby! • Resources on nonprofit lobbying:– Alliance for Justice (www.afj.org)– Charity Lobbying in the Public Interest (www.clpi.org).
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Lobbying by a 501(c)(3) organization is LEGAL!
• Tax code has always allowed some lobbying by nonprofits.• 1976 Public Charity Lobby Law (PL 94-455)
and subsequent regulations specify rules for nonprofit lobbying. • In 1990, IRS established guidelines for
complying with 1976 lobby law under Section 501(h) and 4911.
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Questions, Comments, Observations?
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Advocacy Tactics
• Write letters• Make phone calls• Meet with your elected officials• Organize clients that benefit from service• Contact media• Letters to the editor• Gather public support• Work in coalition/identify partners
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An Advocacy Plan
• Objective• Target Group• Strategies– 5W’s and an H
• Communication Tools• Evaluation
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Advocacy Strategy• The 5Ws and the H– Know Whom to bring.– Know What to bring.– Know When is the best time to schedule visits.– Know Where you will meet.– Know Why you are there.– Know How to make your case.
• Know what you don’t know.
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Shaping the Message
• You must adapt to a changed and not always sympathetic political environment
• Elected officials need to understand: The importance of the issue The amount of money required to make it viable You want to them to understand the issue as you do
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Messaging: Frames & Values**1. Show Respect– No one will listen if not accorded respect– Be sincere– Turn the other cheek
2. Respond by REFRAMING the Discussion– Don’t counter/negate facts alone– “Frames” trump facts– Once you reframe, everything else you say is accepted
as common sense
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3. Think and Talk at the Level of Values…Pick values relevant to your message
Fairness Security Prosperity Opportunity Freedom
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Examples of Values-based Frames
“If people don’t have health care, it’s their own fault. They are not working hard enough or managing their money well.”
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“Frameshift”
Most of the nearly fifty million Americans who cannot afford health care work at full-time jobs that do not pay them enough to get health care…
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“We should cut taxes—people know how to spend their money better than government…”
Reframe: “Wise investments are made with tax dollars. Our interstate highway system, for example. You couldn’t build a highway system with your tax refund. Nor could individuals create their own Internet or National Cancers Institute.”
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Talking the Talk
1. Be clear2. Be specific3. Personalize the presentation4. Keep your presentation brief5. Know your priorities6. Put it in writing7. Put it in context
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Legislative Meeting
• Identify the issue.• Shape it• Frame it
• Cite a personal connection or describe the local impact
• Use key facts to support your case.• Make a specific “ask”• Say thank you and request a follow-up
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Rules for Successful Visits1. Be on time2. Be a constituent3. Look the part4. Be positive5. Stay focused6. Remain calm – no matter what!7. Don’t get discouraged8. Know when to stop9. Be appreciative
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Writing Letters
1. Address just one issue per letter2. Keep it short3. Use plain English4. Cite facts/stories5. Offer to provide further detail6. Include your name, address, zip, and phone
number
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Phone Calling
• Call your elected official at his/her office• Identify yourself and where you are from• Keep your comments brief• Be sure to make specific requests of your
elected official• Make sure to do research/share stories and be
ready to send background information to the office.
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Questions, Comments, Observations?
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Fiscal Roadblocks….What you will hear:
We cannot afford to do the right thingCome back when the budget climate is betterBalancing the budget is more important than
meeting the demonstrable long-term needs of children
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Fiscal Austerity (HALT!)• Not enough to be a child policy advocate, you
must be a budget advocate• Budgets are statements about priorities• Statements of What is Important, Vital• Budgets are NOT “Accounting-Green Eye
Shade Exercises”
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04/21/23 41
Non-Defense Discretionary Spending Cuts Far Below Historical Levels
41
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42
Nearly Half of NDD Spending is Grants to States; Low-Income Programs
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Budget “Framing”• Children and Youth did not cause
the deficit and should not be expected to solve it…
• Children and Youth are the future• Children’s Programs are a declining
% of spending• Children’s Programs ARE proven
investments
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Investment Messaging
• Research shows that the earlier investments are made in high-quality programs the greater the return on investment
• Every $1 of public investment in high-quality program returns as much as $7-$10 to taxpayers
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Framing Exercise1. Pick a critical issue policy issue2. Create a values frame to message
around it3. Agree on the best way to present it
budget/fiscal impact4. Agree on the best outcome(s)
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Summing Up…
What have we learned?
What Is to Be Done?
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We do this work not because it is easy, but because it is hard and must be done
The choices are not that hard, but the consequences of making the wrong choices could be devastating
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www.voices.org