Slide 1

Slide 2 Advertising Slide 3 What is this? Slide 4 What are the snacks being advertised? a box of raisins a bag of chips a cup of yoghurt a packet of digestive biscuits a carton of soya milk a bottle of mineral water Slide 5 What makes a good advertisement? Can you read pg. 63 and tell me? Slide 6 So which is which? Body copy slogan headline Body copy logo slogan artwork logo artwork Slide 7 Now read pg. 65 and tell me who should be the winners of the following advertisements? Slide 8 Slide 9 Slide 10 Snack food 2nd runner-up Snack food winner Snack food 1st runner-up Sports equipment 1st runner-up Sports equipment 2nd runner-up Sports equipment winner Slide 11 Yes. Lets look at how the judges comment the advertisements again? Slide 12 We can also use adjective patterns Subject + to be+ adj+enough+to infinitive Subject + to be+ adj.(+for someone) + to- infinitive Slide 13 Can you match these commenting sentences? a e d b c Slide 14 Lets try some more sentences Important/you get some exercises every week Good/students read books in English Foolish/you take drugs Slide 15 Now. Lets comment on these advertisements! Use the phrase on pg. 70 to help. Slide 16 Can you match the sentences in pg. 71? G E B C I D H A Slide 17 Writing task Your friend Yuko from Japan has been selected as a judge in the Japan Advertisement Design Competition. He wants you to give him some opinions about three of the adverts. He has sent you a letter about judging the entries and a copy of the adverts. Read part of the letter and look at the adverts below. Slide 18 In groups, prepare some sentences commenting on the advertisements first Slide 19 Now, write a letter of reply to your friend. Before you write, make a plan on the note sheet below. Slide 20 Wow, lots of mistakes in this advertisement. Can you correct them? an ^ X X attention glasses any Slide 21 Wow, lots of mistakes in this advertisement. Can you correct them? any X A lot/lots ^ the games fun Slide 22 What is this ? A letter? No! These are guidelines! Slide 23 Fill in each blank in the guidelines attention enough to long reading Kinds/types/sorts audience want information for the any Some/many Pictures/drawings/ illustrations an or a that easy reading Slide 24 Listen to a talk and fill in the notesheet below. Print advert Snack food teenagers headline artwork Body copy logo slogan Produuct name English original 4-15 25-50 Colour or black & white Attract attention1-5 Appeal to the target audience 1-4 Be informative, clear and interesting1-6 Be easy to remember1-5 Slide 25 Ready to make an advertisement? Work in groups, design and write your advertisem ent. Make sure you follow the rules in Part A and read the article on the right. Slide 26 Exam Practice Paper I Pg. 7-16