Advertising TricksAdvertising TricksRecognizing Ways People try to Make You Buy a Product or Use a ServiceYou switch on the T and rela! while you watch a "ovie#ll o$ a sudden% an advertise"ent shows upThe product that the ad is trying to "ake you &uy see"s cool% &ut you wonder which parts a&out it are accurate and which are notThere are many tricks that advertisers use to make you buy somethingGlittering GeneralitiesOne kind is called glittering generalities. Have you ever seen an advertisement that said something likeThe Worlds Fastest CarThe Tastiest Pizza in TownThe Cutest Dress EverYou answer is probably yes because this techniue is used a lot.!ut did you ever think about it like thisThe Worlds Fastest Car " #ho says$%id anyone measure the speed o& each kind o& car in the whole world$The Tastiest Pizza in Town 'veryone has di(erent taste buds " who did you ask when you came to this conclusion$The Cutest Dress Ever !y whose )udgment is this the cutest dress ever$The owner o& the store$The person who designed this dress$!ut there are also many other techniues and tricks that advertisers use that you probably arent aware o&.*oaded #ords+n advertisements, the advertisers use lots o& &ancy words that will make you want to buy a product.This techniue is called the loaded words techniue.Escape the terrible cold and enjo a rela!ing vacation at "ehoboth #each$ Escape the terrible cold and enjo a rela!ing vacation at "ehoboth #each$'scape, terrible, en)oy, and rela-ing are all words that were purposely used to make you want to visit .ehoboth !each.This techniue isnt bad.+t is )ust a kind o& techniue that will try to make your opinion go more in &avor o& the product.Trans%erOne techniue is called the trans&er techniue.+n this techniue, the advertisers put in something that has nothing to do with the thing they are trying to advertise./or e-ample, have you ever seen the kind o& advertisement on T0 in which some super heroes are trying to save cereal &rom pirates$1irates and super heroes have nothing to do with cereal, but the advertisers make it seem that way to make kids want to buy the cereal.Cereal and Pirates&&&1lain /olksYet another techniue is called the plain &olks techniue.+n this techniue, advertisers show regular people in ordinary situations en)oying and bene2ting &rom a product or service.3ometimes advertisers show ordinary people en)oying a ride in a really &ast car.Other times, they show ordinary kids becoming really smart because o& cool education programs.1ermissible *iesOne kind o& techniue is called permissible lies.+n this techniue, the advertisers make customers assume something without them actually saying it.An e-ample o& this techniue is i& you see someone on T0 who was very satis2ed with what she gotBJs new spaghetti packets are so cheap and delicious, that Ill never buy the spaghetti from Walmart anymore!3he didnt say anything bad about the spaghetti in #almart, but she did say shed stop buying &rom there, so the viewer assumes that !4s ones are better.Another e-ample o& this techniue is when Thomas *ipton had his mother sell the eggs since she had smaller hands than him.The eggs appeared bigger in his mothers hands.He didnt lie " he )ust let the customer assume5#ac'ground (usicAnother techniue is when there is so&t, soothing background music while a product is being shown on T0.6any times you may not notice the music, but your subconscious does, and it will cause you to remember this product later when you may need it5'ow that you know a&out "any di(erent tricks and techni)ues advertisers use to try to "ake you &uy a product% the ne!t ti"e you watch an ad on T% try *guring out what kind o$ trick is &eing used% i$ any at all+Think ti"es &e$ore &uyingso"ething,And tell your &riends to do the same as well5