Advertising Techniques 2Common Persuasive Techniques

original source: http://www.slideshare.net/mrdservello/persuasive-techniques-10119625

The Target Audience

Advertisers know how to target their audiencesuse appropriate persuasive technique

Each year in the US:•Advertisers spend about $200 billion a year on TV advertising •The average American watches about 24,000 TV commercials

http://television-commercial.net/

Who’s the audience?

Audience?

Audience?

Making Connections

What is your favorite jingle (music from an ad)? What product slogan do you find yourself saying?What TV commercial has influenced you to make a

purchase?

Quick Review of Rhetorical Appeals

Rhetorical appeals are just the beginning

Rhetorical appeals can be broken down even further into different types of persuasive techniques used by advertisers.

There are many different types and names given to these techniques.

Let’s start with some of the most common:1. Slogan2.Statistics3.Repetition4.Rhetorical Question5. Hyperbole

1) Slogan: i’m lovin’ it

Examples: 1 2 3

Statistic: “This product kills 99% of germs.”

Examples: 1 2 3

Repetition: Apply directly to the forehead

HEAD ON Apply directly to

the forehead HEAD ON Apply directly to

the foreheadHEAD ON

Apply directly to the forehead

Examples: 1 2 3

Rhetorical Question: Got Milk?

A rhetorical question is one in which the answer is so obvious it is not required.

Examples: 1 2 3

Hyperbole: Intentionally exaggerate

Use language or visuals that are intentionally too amazing to be true.

Examples: 1 2 3

Your Assignment:

Find examples for at least four of the different types of ads shown today. Place the links on your group’s page in the following format:

technique - (slogan, statistics, repetition, etc.)

link - (Youtube or webpage)

product - What are they trying to sell?

intended audience - Who are they trying to sell to?

effective? - Does it succeed? Why or why not?