Advertising Techniques

Beauty Appeal

Celebrity Endorsement

Escape

They use attractive model because this will make consumers think that if they buy and wear this makeup they will look as good as the model.

They use celebrities because these are most people role models this will attract a bigger audience and make more sales.

Independence/Individuality

Intell igence

They use the Escape technique because this will effectively make people think that this product will take them away. Let them have a break from everything else when using this product this creates more popularity.

To bring out people individuality and make them feel themselves and be unique. I think this is good because people will stop being like everyone else and be themselves this is a clever way to catch the audience.

This is treating the consumers as smart and is also indicating that there product is smart and efficient making there product like no other. Also by treating the audience as smart it shows they can’t be fooled.

Lifestyle

Nurture

Peer Approval

This shows that this product will enhance your life and that you won’t be able to live without it because it is part of their lifestyle.

This how’s that there product will care for you and look after you when you have it while the company is growing.

Rebel

Rhetorical Question

This shows that this product have been accepted by the people making people be more confident in buying the product because other people like them liked it and have accepted it.

By the using the product it makes people think that they should go against the rules and be different.

Scientif ic / Statistical Claim

Unfinished Comparison / Claim

They use a rhetorical question to show the company/products goodness. They use this because they question they are asking doesn’t need to be answered because everyone knows it is good and they will all have the same answer.

They use the statistics because this make the consumers feel more confident about their product because it has been scientifically proven this creates more trust in the product and more people will be confident in buying it.

This is saying that this is product is the best in its region by promoting itself. This help the audience as they slowly believe it is better.