Advertising Techniques

Beauty Appeal

Celebrity Endorsement

Escape

To trick people into thinking that if they buy their products they will look like the model in the picture.

To persuade people that celebrities are supporting the product and enjoy it. This persuades the viewer that they should join in. It could also trick people into trusting the company.

This causes people to believe their life is boring and they need to escape on holiday. This is mostly to relax and have fun without any signs of stress or sadness.

Independence/Individuality

Intelligence

Lifestyle

Advertising using independence to show the product is unique. This appeals to people who want to experience something different and more exiting.

This shows people that the product is a lifestyle and a onetime use. For example, you use your iPhone for multiple things: calling people, playing games, watching films, listening to music and more.

This intelligence is showing us that the mini is smart but the scooter is smarter. This tells the reader that the scooter is better without saying it.

Nurture

Peer Approval

Rebel

Rhetorical Question

This is often used for charities, showing starving children and lonely animals.

This technique makes people believe that if they buy the product they have “earned it.” This makes the person feel special and important.

You can stand up for yourself, and be yourself. This could also inspire people to be rebellious, to disobey rules.

Scientific / Statistical Claim

Unfinished Comparison / Claim

This is question that doesn’t need an answer. That may be used to make viewers feel guilty. For example in a charity ad they may say “is £2 a month to much to spend on saving a life?”

This is scientific evidence used to persuade the viewer that this product has proof of it working and will work for them. This is normally achieved by using phrases such as “kills 99.99% of germs” which is shown as a fact convincing people it will work.

This is a claim made to convince the viewer that this product is better than any other competitor. Making the viewer believe this product has the best deal.