advertising techniques
TRANSCRIPT
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ADVERTISING TECHNIQUES
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INTRODUCTION• Was first introduced by FRANK and DAN
CARNEY in the year 1958.• Became an international restaurant in 1973.
• Started the concept of home delivery of orders in 1988.
• Now world’s largest casual dining restaurant with over 13,000 restaurants across 97 countries and 143 stores across 34 cities in India.
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MODES OF ADVERTISIG ADOPTED
PRINT ADVERTISING
OUTDOOR ADVERTISING
BROADCAST ADVERTISING
COVERT ADVERTISING
CELEBRITY ADVERTISING
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PRINTED ADVERTISING
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NEWSPAPER ADVERTISING
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MAGAZINE ADS
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FLIERS OR BROCHURES
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OUTDOOR ADVERTISING
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BILLBOARDS
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KIOSK
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CUT OUTS
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BROADCAST ADVERTISING
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TELEVISION ADS
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INTERNET ADS
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OTHER MODES OF
ADVERTISING
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CELEBRITY ADVERTISING
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VEHICLE ADS
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PRESENTED BY
SUMANA.VIII B.COM [CA]
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THANK YOU