advertising ppt

Free Powerpoint Templates Free Powerpoint Templates

ADVERTISING

http://www.powerpointstyles.com/


Free Powerpoint Templates

Group-1 Members: AASHI GARG ARPIT AGRAWAL AAKASH AMIT YADAV AYUSH JAIN BHARTI SUKHANI

ANCHOR FACULTY:ANCHOR FACULTY: Mrs. RENUKA MamMrs. RENUKA Mam



INTRODUCTIONIt is an igniting force which stimulates the customer mindset towards the product or services. It not the only factor in the marketing mix which initiates a consumer for buying the product but it is certainly the most effective tool for any marketer.



ADVERTISEMENTAny paid form of non-personal presentation and promotion of ideas, goods or services through mass media such as newspapers, magazines, television or radio by an identified sponsor



OBJECTIVE OF ADVERTISEMENT

– To increase support : advertising increases the morale of the sales force and of distributors, wholesalers and retailers.

– To stimulate sales amongst present, former and future customers. It involves decision regarding the media.

– To retain loyalty: to retain loyalty of present and former consumers.

– To protect an image:- advertising is used to promote an overall image of respect and trust for an organization.

– To communicate with consumers: this involves regarding copy.



Advertising Strategies In Modern India

• Online advertising through internet, face book, various web sides and all.

• Top celebrity or any film star endorse a brand and associate with that particular brand.

• Now a days products are promoting through malls like ex:- there is an add on TV brand power, it explains about the product briefly about its merits.



Advertising Campaign planning



Example• Creative advertisement

campaign by Powerhouse Gym that revolves a construction site giving it a sense of interaction with everyday elements to the public eye.

• The above scene shows a body builder doing ‘Tricep pulldowns’ with a single crane.



Top 10 Ad Agencies Ogilvy & Mather Euro RSCG Advertising Pvt. Ltd. J Walter Thompson India Pressman Advertising & Marketing Ltd. Mudra Communications Pvt. Ltd. Triton Communication Pvt. Ltd. RK Swamy/BBDO Advertising Ltd. Grey Worldwide (I) Pvt. Ltd. Leo Burnett India Pvt. Ltd Contract Advertising India Ltd.



Functions of Advertising

• To identify products and differentiate them from others. (branding)

• To communicate information.• To induce consumers to try new products and to suggest

reuse. (new and repeated consumers)• To stimulate the distribution.• To build brand awareness, preference and loyalty.• To lower the cost of sales. (For the cost of reaching just

one prospect through personal selling, companies can reach thousands of people through media advertising.)



Classifications of Advertising

• Classification by target audience • Consumer advertising: aimed at people who buy for their

own use • Business advertising: aimed at people who buy for use in

business • Classification by geographic area:• International/global advertising (foreign markets)• National advertising• Regional advertising (in one area or region)• Local advertising (in only one city or local trading area)



Classifications of Advertising

Classification by medium:Print advertising (newspaper, magazines, brochures, flyers)Electronic advertising (television, radio: commercials; Internet)Outdoor advertising (billboards, kiosks, public transport, events)Direct-mail advertising (through the Postal Service and by e-mail)POP (point of purchase) advertising



What makes a good advertisement?

Creative and effective ads should seek to:

Attract attention and retain attention. Communicate the key benefits Achieve the objective of the advertising

strategy. Avoid errors, especially legal ones.



Example Amusing

advertisement by Australian Post delivering the message that ‘If you really want to touch someone, send them a letter’.

In this digital age, email has taken over much over post mail and writing a letter would definitely be more touching



CONCLUSION The most important step lies in deciding what your

advertising should say and to whom it should say it. All you need to do is to decide who buys and uses your product and why. In order to spend your media dollars wisely, you must know what they read or watch so that they will see your ads.



THANK U!!


advertising ppt

Design