Unit 18

Jack, Nikita & Emily

What is the idea of our Advert?

The product we’re advertising is an aftershave called ‘One Million’. It is aimed at males that are more higher class as it is an expensive product, aimed at an upmarket audience. We want our advert to show the target market the attention they will receive if they wear this aftershave.

In the advert, we will show a male starting his day getting ready for work, and applying the aftershave, then when he leaves the house he starts to get several females looking at him as they are attracted to the scent.

We want our advert shown on Sky Sports News, as this is a programme which most males have on their TV’s

BudgetCommercial Budget

Director - £691Producer - £691Camera – £473 1st assistant director - £404Make-up artist - £280Sound operator – £377 Editor - £359Director of photography – £650 - £1124 Gaffer – rigging for 8 hour day £304 shooting rate for a 10 hour day £380Spark – £245-£328

Crew total - £5,107

Camera – £300 Lens – £120Tripod – £35Lighting – £25Boom – £12Editing software - £410Monitor - £50Headphones - £8Tracks and Dolly - £70

Equipment total - £1,301

Total Budget = £200,000

Production ScheduleShooting Schedule

Date and time:Monday 3rd November – 10:00 a.m.Crew on set:Nikita, Emily, JackSession Duration:10:00 a.m. – 01:00 p.m.Rigging: 45 minutesRehearsals: 15 minutesShooting time: 120 minutesShooting Breakdown:Arrival: 10:00 a.m.Rigging lighting / setting up: 10:00 – 10:45 (45 minutes)Rehearsals: 10:45 – 11:00Inside House W/S John: 11:00 – 11:10C/U Alarm clock: 11:10 – 11:20M/S Slippers on: 11:20 – 11:40W/S John Walking: 11:40 - 11:50 W/S Bathroom: 11:55 – 12:00C/U Door: 12:00 – 12:05W/S John: 12:05 – 12:10C/U Aftershave: 12:10 – 12:15Outside HouseW/S John walking: 12:15 – 12:25M/S Confident John: 12:25 – 12:35W/S John walking: 12:35 – 12:45M/S Smug face: 12:45 – 12:50C/U Aftershave: 12:50 – 12:55W/S Girls: 12:55 – 01:00

Legal and Ethical

• There are many legal and ethical aspects that need to be considered when both filming and putting the advertisement together in postproduction. The legal considerations include thinking of an original idea and not copying anybody else’s product, which is already copyrighted. When filming we need to assure that anybody involved in or has a purpose in our advert has given permission to be shown. We also need to assure that no other branding or anything that is copyrighted is being used within the advertisement, for example big business branding of shops. If any music is used within the TV advertisement then we need to request permission from the record label for it to be used. If this permission is not granted and we still use the music then the record label could take us to court.

• Ethical issues would include being morally right and not discriminating about any gender or race, so therefore we will use a range of races and genders within our advertising campaign so therefor not discriminating against anybody. Ethical issues also include not lying in the campaign and making sure that everything within it is the truth. Although, for example in our case, advertising that the aftershave will make all girls attracted to you is done in a comical sense. On the other hand, by leading the audience to believe the advertisement does something that it doesn’t would be ethically wrong.