brandbook - agency access · pitch a summation that epitomizes jenny risher photography. i’m...

BRANDBOOK

Prepared by

This is a guide to the basic

elements that make up

Jenny Risher Photography.

Use it as a resource for

brand implementation.

Insert hero image

TABLE OFCONTENTS

Logo 3

Variations 4

Color 5

Print 6

Type 7

Supporting Type 8

Elevator Pitch 9

Emotional Brand 10

Hero Images 11

Jenny’s continual strive for perfection, fresh style, and natural sensibility has afforded her the opportunity to photograph for many illustrious clients. Her photographs have been published in The New York Times, Vanity Fair, Noise, Marie Claire, Curve, Parents, Redbook, Hour, and Mens Health magazines. Advertising clients include: DKNY, Juicy Couture, Kate Spade, Jack Spade, Hanes Corporation, Shiseido Cosmetics, Victoria’s Secret, Verizon, and Kenneth Cole Productions.

Jenny completed her first book, Heart Soul Detroit. A self produced venture, she interviewed and photographed 50 iconic Detroiters, including Iggy Pop, Smokey Robinson, Jack White, Dr. Jack Kevorkian, Lily Tomlin, Alice Cooper, Bill Ford Jr, Lee Iacocca, Eminem, and Tim Allen. www.heartsouldetroit.com

LOGO

The logo is an important

element of the visual

identity. It is the visual

embodiment of the

brand that people

will instantly come to

recognise and associate

with Jenny Risher

Photography.

VARIATIONS

A. VerticalStandard vertical logo

lockup.

B. Dark BackgroundFor visual prominence

and legibility, white

version of the logotype

is used.

C. Horizontal Standard horizontal

logo lockup.

D. Dark BackgroundFor visual prominence

and legibility, white

version of the logotype

is used.

A. B.

C. D.

C80/M10/Y45/K0

R0/G166/B156

HEX#00a69c

Pantone 3272 C

C50/M40/Y40/K100

R0/G0/B0

HEX#000000

Pantone Black

80% 80%60% 60%40% 40%20% 20%

COLOR

Palette

This color palette

compliments Jenny’s

fresh style, and natural

sensibility.

PRINT

Stationery

To maintain a consistent

look across all

internal and external

communications, a

distinct stationery

system is established.

These examples to the

right correctly display

the Jenny Risher logo

on a variety of material.

TYPE

Primary Type

Contemporay with

a new modern

personality.

AaBbCc123@#$Brown

Brown Thin

abcdefghijklmnopqrstuvwxyz


1234567890!@#$%

Brown Light



1234567890!@#$%

Brown Semibold



1234567890!@#$%

Brown Bold



1234567890!@#$%

TYPE

Supporting Type

Didot is a classic

and fashionable

serif typeface that

represents the

characteristics of the

modern roman type

style.

AaBbCc123@#$Didot

Didot Regular



1234567890!@#$%

Didot Italic



1234567890!@#$%

Didot bold



1234567890!@#$%

ELEVATOR

PITCH

A summation that

epitomizes Jenny Risher

Photography.

I’m Jenny Risher, an award winning portrait, celebrity, fashion and advertising photographer for editorial and advertising clients. My vision is to inspire, innovate and

create iconic images.

EMOTIONAL

BRAND

Seeks to prompt these

emotional responses

from those that view her

imagery.

relaxedfearless boldstriking amusing

upbeatplayful spirited

HERO IMAGES

Larger than life studio

portraits ranging from

classic to contemporary

in style. Though the

subjects vary from

everyday people to

models to celebrities...

the images share the

common theme of

individuality. Through

theatrical lighting, bright

poppy colors and some

energetic direction,

Jenny always seems to

capture her subjects as

the charismatic beings

they are.

360 Motor Pkwy Suite 700Hauppauge, NY 11788

1.800.704.9817

agencyaccess.com

brandbook - agency access · pitch a summation that epitomizes jenny risher photography. i’m...

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