advertising & monetization: turning apps into $ jim scheinman, eir at crv [email protected]...
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Advertising & Monetization: Turning Apps into $Jim Scheinman, EIR at [email protected]
Seth Goldstein, CEO, Social MediaTroy Young, CMO, VideoEggScott Rafer, CEO, LookeryMurtaza Hussain, CEO, Peanut Labs
Happy days are here again…
But not for long…
Healthy Online Ad Market…
$21.1 billion for U.S. Internet ads in 2007 25% increase over 2006 (IAB)
$45 billion for Global Internet ads 7.4% of the $600 billion global advertising market (Kelsey)
Current Monetization Market Advertising
CPM text/banners/videos
CPC
CPI incentives (get 100 points)
CPA Surveys / CPE
Transactions Gifts Subscriptions (superpokes)
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1. Melinda engages with an ad by selecting where she’s at. Clicks on “Lets Party
2. Melinda’s friends see what she’s interested in doing through the ad. Viral communication continues
3. Viral interaction with ad continues
4. Interactions are measured & reported to advertiser as well as applications developers
SocialMedia Ads
Lookery
Peanut Labs
Advertising & Monetization: Turning Apps into $
Jim Scheinman, EIR at CRV
Seth Goldstein, CEO, Social Media
Troy Young, CMO, VideoEgg
Scott Rafer, CEO, Lookery
Murtaza Hussain, CEO, Peanut Labs