advertising media pack 2014 - esomar · di pac 2014 t d m y businessesomar.org or 31 20 589 7825 2...

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ADVERTISING mEDIA pAck 2014

Encouraging, advancing and elevating market research worldwide No 43 | November / December 2013

REBOOTING MARKET RESEARCHBehavourial Economics Special

The African EconomyGrowing consumption demand in Africa

Speaking the same languageESOMAR’s corporate membership

RE

SEA

RC

H W

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LD Issue 43

|Novem

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43

133137-2 Research World November December 2013_cover 23-10-13 16:59 Pagina 1

2RW MEDIA PACK 2014 | To book advertising please contact Daniel Migchels by email: [email protected] or phone: +31 20 589 7825

INTRODUCTION

EDITORIAL TEAM— Simon chadwick, EDITOR IN cHIEF

— kathy Joe, Angela canin, cO-EDITORS

— Adam Warner, EDITOR RW cONNEcT

SALES— Daniel migchels, kEY AccOUNTS mANAGER

published six times a year by ESOmAR, Research World magazine focuses on innovation in market, social and opinion research, helping readers stay abreast of the latest developments in tools, technology and applications and the critical role of research in commerce and society.

complimentary to all ESOmAR members and available through a print subscription, Research World is read in over 100 countries by around 20,000 of the world’s leading marketing, advertising and market research professionals.

Digital subscriptions are also available through the Wiley publishers Online Library to researchers, authors and academic and corporate libraries.

RW connect (rwconnect.esomar.org) is an online magazine for the market research industry written by those at the front-line of research. With more than 11,000 visitors a month, it represents a wonderful channel to reach research professionals across the globe.”

ADVISORY BOARD— Vinay Ahuja, pROcTER & GAmBLE

— Rex Briggs, mARkETING EVOLUTION

— Ansgar Hölscher, BEIERSDORF

— John kearon, BRAINJUIcER — David mccaughan, mccANN ERIckSON JApAN

— Sean meehan, ImD

— Jeff Hunter, mARkET FRAmEWORk

17RESEARCH WORLD | November/December 2013

demanding rationality, all the while despairing of humanillogicality as Mr. Spock does in just about every Star Trekepisode (to loud applause from the economists andspreadsheet-monkeys in the finance department).

it continues to lift the lid on new and unexpected examplesof the complexity of human behaviour with a vast and ever-expanding experimental literature which delights in the curiousthing that is mankind and offers new opportunities tounderstand the phenomena we are charged with describingand explaining.

ALL ChAngE?does this mean, then, that we need to change everything inour world?

Well, maybe yes and maybe no.Certainly, many think that some of our go-to and default

practices need to be reined in heavily (like our dependence onasking individuals to give us what BE suggests are unreliablewitness statements to their own lives– the mahout rather thanthe elephant again!).

BE doesn’t just challenge what we do in research but whatwe think we’re looking for. For example, some of our obsessionswith eliciting the reasons why people do the things they domight also have to be sat on, heavily (BE tends to downplay

we think we should, we just don’t make even the big decisions inour lives “well.” if it does nothing else, behavioural economicsserves to unpick this “robot” view of human decision making.

indeed, we already suspect that thinking in this way is muchless important than we think it is. as the daddy of behaviouraleconomics, daniel Kahneman, puts it, humans are to thinking ascats are to swimming–we can do it if we really have to, butmostly… instead, we rely on shorthands (heuristics) and othertactics to avoid wasting energy on the hard yards of consideredthought. as one analogy puts it, we are like an elephant andmahout* working together–much of the time the elephant is incharge; only occasionally does the mahout get to direct things.Unfortunately, much of the time, we researchers treat themahout’s account of what’s going on as gospel.

indeed, much of the time, the “thinking bit” seems to happenafter the fact rather than before it. in the 1980s movie The BigChill, the character played by Jeff Goldblum points out that“post-rationalisation is more important than sex–when did youlast go for a whole week without a really big post-rationalisationof your own behaviour?” (readers may remember the lateandrew Ehrenberg’s consistent finding that changes in opiniontend to follow behaviour changes.)

morE kirk ThAn SPoCkoverall, behavioural economics challenges the received wisdomembedded in market research because it paints a very different(and many would say a more interesting) picture of humans andhuman behaviour.

it tells us that we are much less like Star Trek’s Mr. Spock(logical, rational and emotion-free) and more like Captain Kirk(emotional, intuitive and impulsive). Some of the time we can beSpockish, but mostly we are K-i-r-K.

it revels in the unusual and surprising things that humansdo– in our “errors” and biases– rather than presuming and

*A mahout is a person who rides an elephant. The word mahout comesfrom the Hindi words mahaut and mahavat and eventually goes back tothe Sanskrit mahamatra. Usually, a mahout starts as a boy in the ‘familyprofession’ when he is assigned an elephant early in its life. They remainbonded to each other throughout their lives. (Wikipedia)

133137-2 Research World November December 2013_inside matter 23-10-13 16:54 Pagina 17


AUDIENCES

Research World is read in over 100 countries by around 20,000 of the world’s leading marketing, advertising and market research professionals.

The majority of Research World print subscribers hold senior positions across the global research industry. Regular print subscribers are made up of the ESOmAR membership base of global professionals and non-member print subscriptions. There is additional distribution at ESOmAR and other global/regional events and through a network of ESOmAR representatives and partners.

Recently Wiley & Sons publishers have included the digital version of Research World in their online library.

RW connect (rwconnect.esomar.org) is an online magazine for the market research industry written by those at the front-line of research. With more than 11,000 visitors a month, it represents a wonderful channel to reach research professionals across the globe.

ME &AFRICA

WESTERNEUROPE

APAC

NORTH AMERICA EASTERN

EUROPE12%

7%LATAM

49%

9%

6% 17%


demanding rationality, all the while despairing of humanillogicality as Mr. Spock does in just about every Star Trekepisode (to loud applause from the economists andspreadsheet-monkeys in the finance department).

it continues to lift the lid on new and unexpected examplesof the complexity of human behaviour with a vast and ever-expanding experimental literature which delights in the curiousthing that is mankind and offers new opportunities tounderstand the phenomena we are charged with describingand explaining.

ALL ChAngE?does this mean, then, that we need to change everything inour world?

Well, maybe yes and maybe no.Certainly, many think that some of our go-to and default

practices need to be reined in heavily (like our dependence onasking individuals to give us what BE suggests are unreliablewitness statements to their own lives– the mahout rather thanthe elephant again!).

BE doesn’t just challenge what we do in research but whatwe think we’re looking for. For example, some of our obsessionswith eliciting the reasons why people do the things they domight also have to be sat on, heavily (BE tends to downplay

we think we should, we just don’t make even the big decisions inour lives “well.” if it does nothing else, behavioural economicsserves to unpick this “robot” view of human decision making.

indeed, we already suspect that thinking in this way is muchless important than we think it is. as the daddy of behaviouraleconomics, daniel Kahneman, puts it, humans are to thinking ascats are to swimming–we can do it if we really have to, butmostly… instead, we rely on shorthands (heuristics) and othertactics to avoid wasting energy on the hard yards of consideredthought. as one analogy puts it, we are like an elephant andmahout* working together–much of the time the elephant is incharge; only occasionally does the mahout get to direct things.Unfortunately, much of the time, we researchers treat themahout’s account of what’s going on as gospel.

indeed, much of the time, the “thinking bit” seems to happenafter the fact rather than before it. in the 1980s movie The BigChill, the character played by Jeff Goldblum points out that“post-rationalisation is more important than sex–when did youlast go for a whole week without a really big post-rationalisationof your own behaviour?” (readers may remember the lateandrew Ehrenberg’s consistent finding that changes in opiniontend to follow behaviour changes.)

morE kirk ThAn SPoCkoverall, behavioural economics challenges the received wisdomembedded in market research because it paints a very different(and many would say a more interesting) picture of humans andhuman behaviour.

it tells us that we are much less like Star Trek’s Mr. Spock(logical, rational and emotion-free) and more like Captain Kirk(emotional, intuitive and impulsive). Some of the time we can beSpockish, but mostly we are K-i-r-K.

it revels in the unusual and surprising things that humansdo– in our “errors” and biases– rather than presuming and

*A mahout is a person who rides an elephant. The word mahout comesfrom the Hindi words mahaut and mahavat and eventually goes back tothe Sanskrit mahamatra. Usually, a mahout starts as a boy in the ‘familyprofession’ when he is assigned an elephant early in its life. They remainbonded to each other throughout their lives. (Wikipedia)


20,000 + The estimated readership of Research World 49% Western Europe17% Asia pacific12% North America9% Eastern Europe7% Latin America6% Africa / middle East

11,000 + RW connect visitors a month 30% Western Europe26% Asia pacific17% North America10% Eastern Europe9% Latin America8% Africa/middle East

11,000 + Subscribers to the Research World e-bulletin


EDITORIAL AND ADVERTISING SCHEDULE

JANUARY/FEBRUARY WORLD cUp FEVER!

It can’t have escaped your notice that the 2014 FIFA World cup is being held in Brazil. more than 715 million people from 204 countries watched this mega event in 2012 and it attracts huge sums in sponsorship. How effective is sponsorship and how can we measure its short and long-term ROI? Top footballers have the drawing power of pop stars – what are the social media effects of idols and what can sport teach us about brand building?

Regional profile: central and Eastern EuropeExtra Distribution: cEE Forum, Best of mENAp, Best of IndiaAdvertising reservation: 30 December 2013Advertising copy Deadline: 6 January 2014content copy Deadline: 9 December 2014published: 14 February 2014

APRIL/MAY DEALING WITH DIVERSITY

In a globalized world you might think that societies, consumers and respondents are becoming more homogenous, but culture, access to technology, demographic changes, the path to markets – are as different today as they have been for centuries. How does diversity affect branding and advertising? Does mobile access level the playing field and to what extent should we think global versus local? How has the recession impacted spending across all regions and age groups and what are the next steps for segmentation and demographics?

Regional profile: Latin America and Asia pacificExtra Distribution: Latin America and ApAc 2014 conferencesAdvertising reservation: 13 January 2014 Advertising copy Deadline: 20 January 2014 content copy Deadline: 6 January 2014 published: 7 march 2014

JUNE/JULYpREDIcTING THE FUTURE

Research is often asked (and sometime criticised for not) predicting the future. Gazing into a glass ball and forecasting the future does not always sit comfortably with the industry but does measuring, modeling and predicting the future have more potential in a big data world? Is real time prediction using big data or predictive tracking of big data a reality? Does all this information lead to better insights and what does this mean for the role of research?

Regional profile: EuropeExtra Distribution: 3D Digital Dimensions conference; Summer AcademyAdvertising reservation: 14 April 2014Advertising copy Deadline: 21 April 2014content copy Deadline: 7 April 2014published: 3 June 2014


EDITORIAL AND ADVERTISING SCHEDULE

SEPTEMBER A WHOLE NEW WORLD

The annual flagship issue looks at a changing world and the implications for research. What are the big issues that research is facing? How do we benefit from and face the challenges this brave new world presents?

Regional profile: This issue gives a macro view of the global industry through the eyes of the Global market Research ReportExtra Distribution: ESOmAR congress 2014Advertising reservation: 7 July 2014Advertising copy Deadline: 14 July 2014content copy Deadline: 30 June 2014published: 29 August 2014

OCTOBERmOBILE

Growth in mobile penetration continues apace and many of the 40% of the world’s population who are now online, are connected via their mobile device. Asia pacific has some of the fastest mobile broadband speeds whilst mobile broadband penetration is now 11% in Africa. As we increasingly use our mobiles to shop, gather news and information and connect with others, huge opportunities are opening up for high-speed quantitative and qualitative mobile research with new tools and technologies now at our disposal. How does this impact our research design and what are the latest innovations?

Regional profile: mENApAdvertising reservation: 11 August 2014Advertising copy Deadline: 18 August 2014content copy Deadline: 04 August 2014published: 03 October 2014

NOVEMBER/DECEMBERWHAT VERSUS WHY

“correlation is enough - causality is no longer necessary.”….”The end of privacy” - some argue that with the amount of data streaming through, knowing “what” people do is enough, knowing “why” is superfluous and takes too long. Others question if correlation can really be used for insight generation and brand positioning. How does this affect qualitative research – a discipline embedded in the “why.” Does big data allow quant and qual to merge, what new techniques will it generate and can mobile research help us to understand the “quantified self”?

Regional profile: North AmericaExtra Distribution: Qualitative conference 2014Advertising reservation: 8 September 2014Advertising copy Deadline: 15 September 2014content copy Deadline: 1 September 2014published: 31 October 2014


AD TYPESPRINT

Double page spread395 x 225mm

Full page185 x 225mm

Quarter page vertical

90 x 110mm

Half page horizontal 185 x 110mm

Belly BandFront

Belly BandBack

One-eight vertical185 x 35mm

2 page False

cover

Front: 185 x 170 mm

Back: 185 x 225 mm

Header Banner

Side Banner

Side Banner

Side Banner

Footer Banner

main Top Banner

Side Banner

Side Top Banner

Side Banner

ONLINE


Reserving paid for content provides an excellent opportunity to demonstrate in more detail and in a timely way, your company’s thought leadership in a specific area, such as a new research technology, research methodology or geographical focus.

We are therefore offering two-page (1000 words) sponsored content advertorials that will also include your company’s logo and contact details. The editor of the issue will provide guidance on the planned content of the relevant issue and advice on what might best complement the overall editorial flow.

ESOmAR takes care of the editing, proof-reading and design of pages, so all you need to contribute is the text, the name(s) of authors along with their photos and details, working to the content copy deadlines to ensure a high-quality result. The logo, and any graphs or images should be high-definition format for print purposes.

AD TYPES

PRINT + DIGITAL PREMIUM PACKAGE

PRINT + DIGITAL MEDIUM PACKAGE

PRINT + DIGITAL BASIC PACKAGE

• Full page print advert in Research World• 1,200 word advertorial on RW connect (can include embedded video, images and URL’s; article will be featured on

the homepage slider for a minimum of a week and to remain on the front page for 1 month from date of publication)• main Top Banner advert on RW connect for 2 months (max. 4 banners at once)• Header Banner on Research World e-bulletin

• Full page print advert in Research World• Side Top Banner advert on RW connect for 2 months (max. 4 banners at once)• Side Banner on Research World e-bulletin

• 1/2 page full colour print advert in Research World• Side Banner advert on RW connect for 2 months (100% fixed on homepage)• Footer Banner on Research World e-bulletin

+ + + Nam et vidus enis core omnihici conemolupta Ratur, conet quiscim dolesequostNum eos et ut eliquo etur? Quid min corpore hendunt hilit, explitecum simus et intoruntur ma si veni idel ipsunti berendi psunda por apit ut destem. Nequi quiant quuntiassi site pos dit remquis inciention comnihicta cusdam, sum vernate mpCoresto omnitaspis molor

+ +

+ +

NEW! ADVERTORIALS/SPONSORED CONTENT NEW!


x1 x2 x3 x4 x5 x6

Discount 2.5% 5.0% 10.0% 15.0% 20.0%

PRINT ONLYDouble page sponsored content plus full page advert

8.000 7.800 7.600 7.200 6.800 6.400

Double page sponsored content 6.000 5.850 5.700 5.400 5.100 4.800

Double page Spread 5.060 4.934 4.807 4.554 4.301 4.048

Full page Special position 3.300 3.218 3.135 2.970 2.805 2.640

Full page 2.750 2.681 2.613 2.475 2.338 2.200

1/2 page Full colour 1.760 1.716 1.672 1.584 1.496 1.408

1/2 page B&W 1.100 1.073 1.045 990 935 880

1/4 page Full colour 1.320 1.287 1.254 1.188 1.122 1.056

1/4 page B&W 880 858 836 792 748 704

1/8 page Full colour 880 858 836 792 748 704

Belly Band/magazine Wrap 6.600 6.435 6.270 5.940 5.610 5.280

2 page False cover 8.800 8.580 8.360 7.920 7.480 7.040

Gatefold, Inserts, other options available upon request

PRINT+DIGITAL(details of package on page on 7)

premium package 4.620 4.505 4.389 4.158 3.927 3.696

medium package 3.410 3.325 3.240 3.069 2.899 2.728

Basic package 2.200 2.145 2.090 1.980 1.870 1.760

RW CONNECT (details of package on page on 7)

Advertorial 1.100 1.073 1.045 990 935 880

main Top Banner (max 25% rotation) 880 858 836 792 748 704

Side Top Banner (max. 25% rotation) 660 644 627 594 561 528

Side Banner (100% fixed on homepage) 440 429 418 396 374 352

RW E-BULLETIN(details of package on page on 7)

Header Banner 440 429 418 396 374 352

Side Banner 330 322 314 297 281 264

Footer Banner 220 215 209 198 187 176

RATES

Number of advertisements per year/price per advertisement in Euro.please note that advertising is subject to approval.

9

TECHNICAL SPECIFICATIONS

PRINT

DELIVERABLESFile format please send artwork in a closed digital file: Tiff, certified or high resolution pdf (minimum 300dpi), and include crop marks.

IllustrationsAny illustrations must be at least 300dpi at implemented size, and cmYk formatted.

Proofingplease send all ads with a final, full-size hard copy and a matching colour proof to help us guarantee accuracy.


any work done online or through mobile devices … or is it justthat market research from yesterday is the only true research?

No, market research is in continual flux, and to manypractitioners, behavioural economics represents a once-in-a-generation opportunity to innovate and reinvent our discipline.it offers a new lease on life to our industry and a chance toreframe what we offer. to these people, BE is a blast of fresh air.

that’s not to say that the experts all agree on what to do andwhat not to do, nor that they have found it easy. But that is thepoint about a community as inventive as ours: the future is beingcreated by many hands.

Following are the thoughts of some of the world-classpractitioners who have (each in different ways) managed to turnBE insight into new or evolved market research practice. Eachof them points to the future in a different way; whether or notyou seek to emulate their approaches directly, each of themshows how you might begin to create your own change in yourown work.

Exciting times!

“reasons why”–the notion seems to fit Econs much betterthan humans).

it stimulates new and interesting conversations aroundsubjects we’ve studied in much the same way for generations.a great example here is advertising research. if –as somesuggest from their reading of Kahneman and co.–advertisingeffectiveness depends not so much on transmitting the messageand exploiting its persuasive power as on the emotional impactit makes, then what should you be measuring in ad-tests? andhow? Equally, pricing research is transformed by the realisationthat most people’s ability to “do the math” is much poorer andmore error-strewn than we’d like to believe (even amongst thescientists themselves).

iS mArkET rESEArCh dEAd?does this mean that market research as we know it is dead?Well, perhaps– if you insist that market research is only what ithas been in the past (although i’m not sure how tenable thispoint of view is in the longer term, given how our practices haveevolved again and again). Few of us nowadays draw the hugesamples that the founding fathers of survey research would insiston. Few of us insist on doing all fieldwork offline and disqualify

mark Earls is an author in the uK

Behavioural economics representsa once-in-a-generationopportunity to innovateand reinvent our discipline.


Format width x height width x heightOne-eight Page 185 x 35 mm

Quarter Page Vertical 90 x 110 mm

Half Page Horizontal 185 x 110 mm

Full Page 185 x 225 mm

Double Page 395 x 225 mm

Belly Band On request

2 Page False Cover 185 x 170 mm (front) 185 x 225 mm (back)

2 Page Gatefold 165 x 225 mm

3 Page Gatefold 165 x 225 mm (2 page fold out) 185 x 225 mm (1 page outside cover)

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Header BannerSize: 586x70 pixels File format: .jpgmax file size: 40kb

Footer BannerSize: 586x70 pixels File format: .jpgmax file size: 40kb

Side Banner Size: 180x150 pixelsFile format: .jpgmax file size: 40kb

TECHNICAL SPECIFICATIONS

RW CONNECTmain Top Banner Size: 728x90 pixels File format: .gif, .jpg or .swf*max file size: 40kb

Side Top BannerSize: 220x90 pixels File format: .gif, .jpg or .swf*max file size: 40kb

Side Banner Size: 125x125 pixelsFile format: .gif, .jpg or .swf*max file size: 40kb

For delivery dates see editorial and advertising schedule (page 4-5) ‘Digital Advertising Reservation and copy Deadline’

* Flash banner ads: • ESOMARallowsbannersinFlashfromversion7to10.1(ActionScript2&ActionScript3). • Audioisnotpermitted. • Videoadsarenotpermitted. • DonotembedanyURLsintheFlashfile—includelinkingURLsinanemailorotherdocument. • InsteadofembeddedURLs,makesurethattheclickTAGvariableisproperlyimplementedintheactionofthebutton.Usethefollowingcode: on (release) { if (clickTAG.substr(0,5) == “http:”) { getURL(clickTAG, “_blank”); } } • MakesureyouhaveinsertedtheclickTAGinthe.flafilebeforeconvertingittothe.swffile. • TheActionScriptwithclickTAGexpressionmustbeattachedtoabuttonobjectthattheuserclicks,andnotwithanyotherbutton. • TheActionScriptwithclickTAGexpressionmustbeattachedtoabuttonobjectthatiscalledonRelease. • MakesurethattheActionScriptthatcontainstheclickTAGisonthetop-mostlayerthroughouttheentiretimelineandencompasses the entire ad area. • ThebuttonassociatedwiththeActionScriptthatcontainstheclickTAGisextendedthroughouttheentireframeandisappliedtoall existing frames. • Frameratemaynotexceed24framespersecondduetoperformanceconsiderations.Bannersthatexceed24framespersecond will not be accepted. 12 frames per second is preferred. • AllFlashads(.swffile)mustbeaccompaniedbyanalternateimage(.gifor.jpg)ofthesamedimensions.Imagesmustmeetthefile size specs for that ad size. • ESOMARmakesuseofHTMLtemplates—thereisnoneedtoincludeHTMLfileswithyoursubmission. • Loadingfilesfromcross-domainsisnotpermittedforsecurityreasons. • ESOMARdoesnotallowadvertisementstocollectpersonalidentifyinginformation. • AllcreativeissubjecttoapprovalbyESOMAR.

RESEARCH WORLD E-BULLETIN

11

ADVERTISING TERMS

PRICINGAll prices are exclusive of 21% Dutch VAT (Value Added Tax). VAT will apply if either a) your company is based in the Netherlands, or b) your company is based in an EU country but can not provide a VAT number on the order form.

ACCEPTANCE OF ADVERTISINGAdvertisements are accepted on condition that their content does not contravene the code of the International chamber of commerce, paris, and / or the ‘Stichting Reklameraad’ of the Netherlands. ESOmAR reserves the right to refuse any advertisement or cancel any pre-paid advertisement as it deems appropriate to avoid conflicts of interest and to make decisions in the best interest of the Society.

“I / We declare that I / we have read and understand the Icc / ESOmAR International code on market and Social Research* and affirm for and on behalf of the company of which I / we am / are the Authorised Signatory / ies** that this company undertakes to apply the provisions contained therein to each and every marketing or social research contract which it may undertake.

In particular, I / we affirm that we agree to apply Rule 15 of the Icc / ESOmAR code and confirm that when acting in the capacity as researchers, this company will not undertake any non-research activities, for example database marketing involving data about individuals which will be used for direct marketing and promotional activities.

I / We agree that this company will always clearly differentiate any such non-research activities from marketing research activities, in the way they are organised and carried out.”

NON-PUBLICATIONESOmAR is not responsible for any loss as a result of delay or non-delivery of Research World.

BILLINGAdvertisements will be invoiced two months prior to the shipment of Research World. payment should be received within 30 days of the invoice date. If payment is not received, ESOmAR reserves the right

to cancel any advertising, publication orders and event registrations of the advertising company and / or its employees. Responsibility for paying the invoices ultimately lies with the advertiser – also for bookings made by the relevant advertising agency.

COPY DELIVERYIt is the advertiser’s responsibility to provide the materials before the copy date as specified in the advertising schedule. ESOmAR does not accept responsibility for any loss as result of misprints in ads that were supplied in any formats other than those specified by ESOmAR.

LIABILITYResearch World’s editorial calendar may be changed without prior notice. ESOmAR is free to change all characteristics of the magazine without prior notice to the advertisers. ESOmAR does not accept liability for any loss or damage resulting such changes in the planned production and / or mailing dates of Research World.

CANCELLATIONScancellations must be received by ESOmAR in writing. The following charge will apply if the cancellation is received at the ESOmAR office:

• Morethan4weeksbeforetheadvertising deadline–Nocharge

• Lessthan4weeksbeforetheadvertisingdeadline-50% cancellation fee will apply. Alternatively the advertising spot can be reassigned to the next issue at the normal rate plus a 25% reassignment charge.

• Lessthan1weekbeforetheadvertisingdeadline – 100% fee will apply

* A copy of the ICC/ESOMAR International Code on Market and Social Research is available on the ESOMAR website.

** “Authorised signatory/ies” refers to the person or persons authorised to sign on behalf of the company in accordance with its statutes. For instance, in the U.K. and the Republic of Ireland, the signatures of two Directors will be required.

advertising media pack 2014 - esomar · di pac 2014 t d m y businessesomar.org or 31 20 589 7825 2...

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