sales promotion marketing co-op. sales promotion all marketing activities – other than person...
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![Page 1: SALES PROMOTION Marketing Co-Op. Sales Promotion All marketing activities – other than person selling, advertising, and public relations – that are](https://reader030.vdocuments.us/reader030/viewer/2022032722/56649f435503460f94c63df6/html5/thumbnails/1.jpg)
SALES PROMOTIONMarketing Co-Op
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Sales Promotion
All marketing activities –
other than person selling,
advertising, and public
relations – that are used
to stimulate purchasing
and sales
Incentives that encourage
customers to buy
products or services
![Page 3: SALES PROMOTION Marketing Co-Op. Sales Promotion All marketing activities – other than person selling, advertising, and public relations – that are](https://reader030.vdocuments.us/reader030/viewer/2022032722/56649f435503460f94c63df6/html5/thumbnails/3.jpg)
Can be used to…
Encourage
customers to try
new products
Build awareness
Increase purchases
by current
customers
Reward customer
loyalty
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Trade Promotions
Designed to get support
for a product from
manufacturers,
wholesalers, and
retailers
More money is spent on
promoting to businesses
than to consumers
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Consumer Promotions
Sales strategies that
encourage customers
to buy a product
Usually support
advertising, personal
selling, and public
relations efforts
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Types of Consumer Promotions
COUPONS – certificates that
entitle customers to a discount on
the purchase of designated
products
PREMIUMS – low cost items given
to customers at a discount or free
with a purchase
Toys in kids meals
Gift with purchase (make-up counters)
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Types of Consumer Promotions
PRODUCT SAMPLES– free trail
size products sent through the
mail or given out in the store to
encourage purchasing
REWARDS PROGRAMS – offers
customers rewards for remaining
loyal to a company or brand
Credit cards companies
Some frequent buyer cards
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Types of Consumer Promotions
CONTESTS – promotional
event where the winner
must demonstrate a skill
SWEEPSTAKES –
promotional event that is
a game of chance
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Types of Consumer Promotions REBATE – the return of part of
the payment made on a purchase
used to entice customers to buy
MERCHANDISING
TECHNIQUES – using product
displays in high traffic areas to
encourage customers to purchase
Dump bins
Point of purchase displays
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Activity
With a partner and complete the following
Choose an existing business or brand
Consider the types of consumer promotions we
have discussed
Come up with 4 sales promotions your company
could use to increase overall sales.
Create the promotions and drop them into my
block 2 inbox
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Extreme Couponing 1Extreme Couponing 2