THE 2015 NHL SEASON

A guide to local advertising opportunities

GET YOUR BUSINESS IN THE FAN ZONE

PACIFICAnaheim DucksArizona CoyotesCalgary FlamesEdmonton OilersLos Angeles KingsSan Jose SharksVancouver Canucks

CENTRALChicago BlackhawksColorado AvalancheDallas StarsMinnesota WildNashville PredatorsSt. Louis BluesWinnipeg Jets

ATLANTICBoston BruinsBuffalo SabresDetroit Red WingsFlorida PanthersMontreal CanadiensOttawa SenatorsTampa Bay LightningToronto Maple Leafs

METROPOLITANCarolina HurricanesColumbus Blue JacketsNew Jersey DevilsNew York IslandersNew York RangersPhiladelphia FlyersPittsburgh PenguinsWashington Capitals

• The National Hockey League (NHL) includes two conferences – the Western Conference and the Eastern Conference.

• The Western Conference is comprised of the Pacific and Central divisions, and the Eastern Conference is made up of the Atlantic and Metropolitan divisions

Hometown favorites connect with consumers.

• Advertisers seeking highly-engaged audiences and frequency for their media buy score big with the lengthy NHL season and coverage across TVs best-known sports networks.

• The NHL teams each play 82 games in the regular season, which runs from early October through April.

• Post-Season games bring excitement as the anticipation builds:• The Stanley Cup playoffs consist of four rounds of best-of-seven series:

• Eight teams in each conference qualify for the playoffs

• In the quarterfinals, the eight teams are split into two separate brackets by division. The division leader in each conference with the most points plays the wild card team with the fewest points, the division leader with the second-highest amount of points plays the wild card team with the most points, and the second and third seeds in each division face one another

• The winners of both conference quarterfinals advance to the semifinals

• The winners of the semifinals advance to the Stanley Cup Finals

GAMES & POST-SEASON

IT’S GAME TIME

Own the season and build your brand with the NHL

THIS HAT TRICK SCORES BIG WITH VIEWERS

ALL-STAR GAME (JANUARY)

WINTER CLASSIC (FEBRUARY)

STADIUM SERIES (FEBRUARY)

Different from the NHL Winter Classic, the Stadium Series is also an event in which a regular-season hockey game is played outdoors. In 2016, two games will be played – one between the Chicago Blackhawks and Minnesota Wild and the other between the Detroit Red Wings and Colorado Avalanche.

Hosted on or around New Year’s Day, this event is an annual tradition for the NHL in which a game is played outdoors. The matchups generally showcase the league’s most popular teams and players, gathering high attendance and television ratings.

The NHL All-Star Game features two teams comprised of the league’s stars, chosen and drafted by both fans and players in the league. This highly-anticipated event typically takes place in the middle of the NHL regular season.

WHAT YOU NEED TO KNOW

HOCKEY HEADLINESBig names, big moments set pace for a record breaking season ahead.

• The Chicago Blackhawks defeated the Tampa Bay Lightning 4 games to 2 to win the 2015 Stanley Cup. It was Chicago’s 3rd championship in the past 6 seasons, and its 6th in the team’s 89-year history.

• Blackhawks defenseman Duncan Keith was the unanimous selection for the Conn Smythe Trophy as playoff MVP, only the 9th defenseman to ever receive the award. Keith recorded 3 goals and 18 assists in Chicago’s 23 playoff games, and each goal was a game-winner.

• The 6-game championship series between Chicago and Tampa Bay was the second-most watched Stanley Cup Final in the past 20 years, including the 4th-largest NHL audience since 1995 (8.0 million for Game 6).

• In June, Montreal Canadiens goalie Carey Price was awarded the Hart Trophy, only the 7th goalie in NHL history to be named league Most Valuable Player. 27 year-old Price made history as the 1st player to sweep the awards for MVP, top goalie, most outstanding player (as voted by the players), and goalie on the team that allowed the fewest goals all season.

Keep your brand top-of-mind and part of the conversation.

AN UPSCALE CUSTOMER IS WATCHING

SCOUTING REPORT

Hockey attracts an affluent and well-educated audience:• More likely to have a position in management, business or financial operations (123 index)• More likely to have a post graduate degree (113 index)• 70% own their own home

THOSE WATCHING HOCKEY ON CABLE TV ARE:

Women34%

Men 67%

Series10%

10%

20%

30%

15%

22% 22%

17%15%

9%

18-24 25-34 35-44 45-54 55-64 65+

Source: Scarborough USA Plus Research, Au13-Se14, Total Survey Area, Adults 18+. Target Definition: Sports watched on cab TV past yr: Regular season NHL Population Estimates: Universe = 242,977,984 Target = 4,356,446 (1.8% of Universe)

Gender Base: Adults 18+

2015 NFL DraftEnglish Premier League Soccer

The Walking Dead WWE Monday Night RAW

American Horror Story: Freak Show

South Park

• NBCSN went to overtime with social activity throughout their 2014-2015 regular season coverage with over 6.6 million tweets sent about the sport

• There were over 1.2 million individuals who tweeted during the 2014-2015 season

• Of these twitter users, 43% of them were also tweeting about other TV shows, 89% of which were cable TV programs.

• Savvy marketing plans leverage the engagement of the social audience by extending their message into complementary programming.

NETWORKS & PROGRAMS

SOCIAL TV ENGAGEMENT

GENRES CATEGORIES

Drama

Comedy

Reality

News

Sports talk

Horror

Paranormal

People who tweeted about NHL on NBCSN also tweeted about these:

LEVERAGE THE “SOCIAL” BUZZ IN YOUR AD SCHEDULE

1. Source: Source: Millward Brown Digital + Twitter, December 2013 Source: SocialGuide Inc. Affinity Report: pulled on 7/9/15 for NHL on NBCSN.Regular season dates Oct 8 – April 11.

Programming with a strong social presence increases ad recall by up to 33%.1

THE NHL SCORED BIG ON TWITTER THIS YEAR

Your Customers, DeliveredYour Customers, Delivered

NHL REGULAR SEASON

• Regular Season: Wednesday, October 7 – Saturday, April 9 NBCSN• All Star Fantasy Draft: Friday, January 28 NBCSN• All Star Skills Competition: Saturday, January 29 NBCSN• All Star Game: Sunday, January 30 NBCSN

PREMIERESWednesday, October 7th

7:00pm – 10:00pm ET

Target Demo: M18-49, M25-54, M35-64

The 2015–2016 National Hockey League season will be the 99th year of operation. With a lot of coaching

changes, trades and signings in the off-season, the ink is dry and it’s time to play some hockey. This will be the

3rd season under the new divisional realignment and rivalries are stronger than ever. With new rookies Connor

McDavid and Jack Eichel drafted into the league, they are sure to light a fire on the ice. New rule changes for

this season include coaches challenge (similar to the system used by the NFL), new faceoff rules and reducing

players from 4 on 4 to 3 on 3 in overtime, it should make for an exciting 82 game season. Nashville will host

the NHL All-Star game in January, 2016.

LEARN MORE

1-855-755-2691 FACEBOOK TWITTER LINKEDINE-MAIL

CLICK BELOW TO CONNECT WITH COX MEDIA: