advertising in 21st century by raghav malhotra
TRANSCRIPT
![Page 1: Advertising in 21st Century by Raghav Malhotra](https://reader033.vdocuments.us/reader033/viewer/2022052602/55a0598c1a28ab09688b4636/html5/thumbnails/1.jpg)
By:
Raghav Malhotra
MBA General
I.M.S.A.R
MDU Rohtak
![Page 2: Advertising in 21st Century by Raghav Malhotra](https://reader033.vdocuments.us/reader033/viewer/2022052602/55a0598c1a28ab09688b4636/html5/thumbnails/2.jpg)
ADVERTISINGAn unbeatable
weapon in marketing
I.M.S.A.R.
![Page 3: Advertising in 21st Century by Raghav Malhotra](https://reader033.vdocuments.us/reader033/viewer/2022052602/55a0598c1a28ab09688b4636/html5/thumbnails/3.jpg)
I.M.S.A.R.
![Page 4: Advertising in 21st Century by Raghav Malhotra](https://reader033.vdocuments.us/reader033/viewer/2022052602/55a0598c1a28ab09688b4636/html5/thumbnails/4.jpg)
I.M.S.A.R.
![Page 5: Advertising in 21st Century by Raghav Malhotra](https://reader033.vdocuments.us/reader033/viewer/2022052602/55a0598c1a28ab09688b4636/html5/thumbnails/5.jpg)
I.M.S.A.R.
![Page 6: Advertising in 21st Century by Raghav Malhotra](https://reader033.vdocuments.us/reader033/viewer/2022052602/55a0598c1a28ab09688b4636/html5/thumbnails/6.jpg)
I.M.S.A.R.
![Page 7: Advertising in 21st Century by Raghav Malhotra](https://reader033.vdocuments.us/reader033/viewer/2022052602/55a0598c1a28ab09688b4636/html5/thumbnails/7.jpg)
I.M.S.A.R.
![Page 8: Advertising in 21st Century by Raghav Malhotra](https://reader033.vdocuments.us/reader033/viewer/2022052602/55a0598c1a28ab09688b4636/html5/thumbnails/8.jpg)
• Brand Awareness
• Brand Familiarity
• Brand Comprehension
• Brand Image
• Brand Personality
• Brand Relationship
Information
Persuasion
Reinforcement
Trial
Purchase
Brand
Preference
Repeat
Purchase
Sales
I.M.S.A.R.
![Page 9: Advertising in 21st Century by Raghav Malhotra](https://reader033.vdocuments.us/reader033/viewer/2022052602/55a0598c1a28ab09688b4636/html5/thumbnails/9.jpg)
I.M.S.A.R.
![Page 10: Advertising in 21st Century by Raghav Malhotra](https://reader033.vdocuments.us/reader033/viewer/2022052602/55a0598c1a28ab09688b4636/html5/thumbnails/10.jpg)
I.M.S.A.R.
![Page 11: Advertising in 21st Century by Raghav Malhotra](https://reader033.vdocuments.us/reader033/viewer/2022052602/55a0598c1a28ab09688b4636/html5/thumbnails/11.jpg)
TV
Ads
Ads
Online
Ads
Mobile Ads
Outdoor
Ads
Events
Ads
I.M.S.A.R.
![Page 12: Advertising in 21st Century by Raghav Malhotra](https://reader033.vdocuments.us/reader033/viewer/2022052602/55a0598c1a28ab09688b4636/html5/thumbnails/12.jpg)
I.M.S.A.R.
More than 85 % of money continues to be spent on print & TV advertising– Financial Express New Delhi,feb 2,2010
![Page 13: Advertising in 21st Century by Raghav Malhotra](https://reader033.vdocuments.us/reader033/viewer/2022052602/55a0598c1a28ab09688b4636/html5/thumbnails/13.jpg)
I.M.S.A.R.
![Page 14: Advertising in 21st Century by Raghav Malhotra](https://reader033.vdocuments.us/reader033/viewer/2022052602/55a0598c1a28ab09688b4636/html5/thumbnails/14.jpg)
I.M.S.A.R.
![Page 15: Advertising in 21st Century by Raghav Malhotra](https://reader033.vdocuments.us/reader033/viewer/2022052602/55a0598c1a28ab09688b4636/html5/thumbnails/15.jpg)
I.M.S.A.R.
![Page 16: Advertising in 21st Century by Raghav Malhotra](https://reader033.vdocuments.us/reader033/viewer/2022052602/55a0598c1a28ab09688b4636/html5/thumbnails/16.jpg)
I.M.S.A.R.
![Page 17: Advertising in 21st Century by Raghav Malhotra](https://reader033.vdocuments.us/reader033/viewer/2022052602/55a0598c1a28ab09688b4636/html5/thumbnails/17.jpg)
I.M.S.A.R.
![Page 18: Advertising in 21st Century by Raghav Malhotra](https://reader033.vdocuments.us/reader033/viewer/2022052602/55a0598c1a28ab09688b4636/html5/thumbnails/18.jpg)
I.M.S.A.R.
![Page 19: Advertising in 21st Century by Raghav Malhotra](https://reader033.vdocuments.us/reader033/viewer/2022052602/55a0598c1a28ab09688b4636/html5/thumbnails/19.jpg)
What?
I.M.S.A.R.
![Page 20: Advertising in 21st Century by Raghav Malhotra](https://reader033.vdocuments.us/reader033/viewer/2022052602/55a0598c1a28ab09688b4636/html5/thumbnails/20.jpg)
I.M.S.A.R.
![Page 21: Advertising in 21st Century by Raghav Malhotra](https://reader033.vdocuments.us/reader033/viewer/2022052602/55a0598c1a28ab09688b4636/html5/thumbnails/21.jpg)
I.M.S.A.R.
![Page 22: Advertising in 21st Century by Raghav Malhotra](https://reader033.vdocuments.us/reader033/viewer/2022052602/55a0598c1a28ab09688b4636/html5/thumbnails/22.jpg)
I.M.S.A.R.
![Page 23: Advertising in 21st Century by Raghav Malhotra](https://reader033.vdocuments.us/reader033/viewer/2022052602/55a0598c1a28ab09688b4636/html5/thumbnails/23.jpg)
I.M.S.A.R.
![Page 24: Advertising in 21st Century by Raghav Malhotra](https://reader033.vdocuments.us/reader033/viewer/2022052602/55a0598c1a28ab09688b4636/html5/thumbnails/24.jpg)
I.M.S.A.R.
![Page 25: Advertising in 21st Century by Raghav Malhotra](https://reader033.vdocuments.us/reader033/viewer/2022052602/55a0598c1a28ab09688b4636/html5/thumbnails/25.jpg)
I.M.S.A.R.
![Page 26: Advertising in 21st Century by Raghav Malhotra](https://reader033.vdocuments.us/reader033/viewer/2022052602/55a0598c1a28ab09688b4636/html5/thumbnails/26.jpg)
I.M.S.A.R.
![Page 27: Advertising in 21st Century by Raghav Malhotra](https://reader033.vdocuments.us/reader033/viewer/2022052602/55a0598c1a28ab09688b4636/html5/thumbnails/27.jpg)
I.M.S.A.R.
![Page 28: Advertising in 21st Century by Raghav Malhotra](https://reader033.vdocuments.us/reader033/viewer/2022052602/55a0598c1a28ab09688b4636/html5/thumbnails/28.jpg)
I.M.S.A.R.
![Page 29: Advertising in 21st Century by Raghav Malhotra](https://reader033.vdocuments.us/reader033/viewer/2022052602/55a0598c1a28ab09688b4636/html5/thumbnails/29.jpg)
I.M.S.A.R.
![Page 30: Advertising in 21st Century by Raghav Malhotra](https://reader033.vdocuments.us/reader033/viewer/2022052602/55a0598c1a28ab09688b4636/html5/thumbnails/30.jpg)
I.M.S.A.R.
![Page 31: Advertising in 21st Century by Raghav Malhotra](https://reader033.vdocuments.us/reader033/viewer/2022052602/55a0598c1a28ab09688b4636/html5/thumbnails/31.jpg)
I.M.S.A.R.
![Page 32: Advertising in 21st Century by Raghav Malhotra](https://reader033.vdocuments.us/reader033/viewer/2022052602/55a0598c1a28ab09688b4636/html5/thumbnails/32.jpg)
![Page 33: Advertising in 21st Century by Raghav Malhotra](https://reader033.vdocuments.us/reader033/viewer/2022052602/55a0598c1a28ab09688b4636/html5/thumbnails/33.jpg)
I.M.S.A.R.
![Page 34: Advertising in 21st Century by Raghav Malhotra](https://reader033.vdocuments.us/reader033/viewer/2022052602/55a0598c1a28ab09688b4636/html5/thumbnails/34.jpg)
I.M.S.A.R.
![Page 35: Advertising in 21st Century by Raghav Malhotra](https://reader033.vdocuments.us/reader033/viewer/2022052602/55a0598c1a28ab09688b4636/html5/thumbnails/35.jpg)
I.M.S.A.R.
![Page 36: Advertising in 21st Century by Raghav Malhotra](https://reader033.vdocuments.us/reader033/viewer/2022052602/55a0598c1a28ab09688b4636/html5/thumbnails/36.jpg)
I.M.S.A.R.
Implicit
Integrative
Approach
Blending
of
factors
Sequence
management
No
Explicit Clue
Of
Product
![Page 37: Advertising in 21st Century by Raghav Malhotra](https://reader033.vdocuments.us/reader033/viewer/2022052602/55a0598c1a28ab09688b4636/html5/thumbnails/37.jpg)
I.M.S.A.R.
![Page 38: Advertising in 21st Century by Raghav Malhotra](https://reader033.vdocuments.us/reader033/viewer/2022052602/55a0598c1a28ab09688b4636/html5/thumbnails/38.jpg)
INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH , ROHTAK
![Page 39: Advertising in 21st Century by Raghav Malhotra](https://reader033.vdocuments.us/reader033/viewer/2022052602/55a0598c1a28ab09688b4636/html5/thumbnails/39.jpg)
I.M.S.A.R.
![Page 40: Advertising in 21st Century by Raghav Malhotra](https://reader033.vdocuments.us/reader033/viewer/2022052602/55a0598c1a28ab09688b4636/html5/thumbnails/40.jpg)
Books• Marketing Management ,Kotler Keller Koshy Jha
• The (un)common sense of advertising, Sanjay Tiwari
Web• www.Adex.com
• www.AdAge.com
Newspaper Dailies• Business Standard,New Delhi
• The Financial Express,New Delhi
• The Economic Times,New Delhi
Journals & Magazines• AdAge
• Business TodayI.M.S.A.R.
![Page 41: Advertising in 21st Century by Raghav Malhotra](https://reader033.vdocuments.us/reader033/viewer/2022052602/55a0598c1a28ab09688b4636/html5/thumbnails/41.jpg)